Podcast appearances and mentions of zach jones

10am Hour 1 - Zach Jones and Derek Kramer talk about the NFL executives quarterback ranking list and how much it's changed as of late. Should Josh Allen be regarded as the top quarterback in the league?

10:30am Hour 1 - Zach Jones and Derek Kramer talk about the NFL quarterback rankings and how playoff success helps and hurts the conversation.

11am Hour 2 - Zach Jones and Derek Kramer talk about how NIL is effecting the college football world and how it impacts mid-major colleges like UB and how those teams can start to take advantage of NIL.

11:30am Hour 2 - Zach Jones and Derek Kramer talk more on the changing world of college sports with NIL and how national exposure helps teams get more money.

11am-12pm Hour 2 - Zach Jones and Derek Kramer talk about UB's position in the college football world and how they can grow their brand along with growing NIL money to improve the team.

10-11am Hour 1 - Zach Jones and Derek Kramer react to the NFL executives rankings of NFL quarterbacks and talk about where Josh Allen ranks and if there were any incorrect rankings.

The Bulldog and Zach Jones talk about Elijah Moore. Bulldog questions where Elijah Moore will find snaps and Zach gives his expectations for Elijah Moore with the Bills this season

11am-12pm Hour 2 - Zach Jones and Derek Kramer talk more about the best Bills teams and how 13 seconds may change peoples perceptions of the 2021 season. They also talk about the excitement level surrounding Elijah Moore.

10-11am Hour 1 - Zach Jones and Derek Kramer talk about the best Bills seasons including the 2017 drought breaking season, Josh Allen's first season in the NFL and more.

11am-12pm Hour 2 - Zach Jones and Derek Kramer talk about the teams in the AFC that could compete for the one seed and topple the Chiefs in 2025.

10-11am Hour 1 - Zach Jones and Derek Kramer talk about the toughest competition in the AFC in 2025 and some teams that could surprise the league. They also talk about the Kansas City Chiefs and if the team could be close to a decline.

10am Hour 1- Zach Jones and Derek Kramer talk about the next move for the Buffalo Sabres and Bowen Byram as the two sides head to arbitration for his next contract.

10-11am Hour 1 - Zach Jones and Derek Kramer talk about the Sabres plans for Bowen Byram's next contract and if he'll be on the team moving forward or not. They also discuss James Cook's success this past season in the NFL and what that means for his next contract.

11am-12pm Hour 2 - Zach Jones and Derek Kramer talk about James Cook's recognition around the NFL and talk about what other top Bills players are on the cusp of being recognized as top NFL talents. They also discuss new found recruiting success in local football.

In today's rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain? In this episode of the Modern Selling Podcast, I sit down with Zach Jones, Chief Revenue Officer at TechnologyAdvice, to explore the cutting-edge strategies and tools that are reshaping the lead generation game. With over a decade of experience in scaling sales teams and driving revenue growth, Zach offers invaluable insights into the current state of B2B sales and marketing. Adapting to the New B2B Buyer Journey One of the most significant shifts we discuss is the changing nature of the B2B buyer journey. Zach highlights that: 75% of the buyer journey now happens before someone wants to talk to sales 86% of buyers start with a shortlist of vendors 92% of purchases come from that initial shortlist This means that awareness and early education are more critical than ever. Sales and marketing teams need to focus on getting on that shortlist through strategic content placement and engagement across various channels. The Rise of AI in Sales and Marketing Artificial Intelligence is not just a buzzword – it's reshaping how we approach lead generation and engagement. Zach shares eye-opening statistic: There's been a 240% increase in page views from ChatGPT to their websites since January This shift towards AI-driven content creation and research is changing how buyers find and evaluate vendors. Sales teams need to adapt their strategies to ensure they're visible and relevant in this new AI-powered landscape. From Funnel to Rooms: A New Perspective on Lead Nurturing Zach introduces an interesting concept of thinking about lead nurturing not as a funnel, but as two rooms: Prospects who are ready to talk to a vendor Prospects who are not ready The key is figuring out how to move prospects from the "not ready" room to the "ready" room. This approach requires a more dynamic and personalized marketing strategy, leveraging AI and intent data to create tailored experiences for each prospect. Actionable Takeaways for Sales Leaders Experiment with new technologies and strategies – don't be afraid to break things Focus on niching down and segmenting your audience for more personalized outreach Leverage AI tools to level the playing field and enhance your team's capabilities Align your sales and marketing strategies based on your target market and how they buy Consider implementing an Account-Based Experience (ABX) approach for enterprise sales As the B2B sales landscape continues to evolve, staying ahead of the curve is crucial. By embracing new technologies, focusing on personalization, and adapting to changing buyer behaviors, sales teams can position themselves for success in this dynamic environment. Timestamped Summary of this Episode: 00:00:00 The Rise of AI in Content Creation AI tools like ChatGPT are becoming increasingly popular for content creation and personalization. Marketers are focusing on delivering more relevant, timely messages to smaller, engaged audiences rather than high volume outreach. The shift towards AI-driven personalization is changing how companies approach lead generation and engagement. 00:01:07 Introducing Zach Jones: CRO of TechnologyAdvice Zach Jones, Chief Revenue Officer at TechnologyAdvice, shares his background and the company's role in connecting tech marketers with B2B buyers. TechnologyAdvice operates multiple digital media properties and offers services like content creation, digital advertising, lead generation, and buyer intent intelligence.  00:03:27 From Punk Pop to B2B Sales: Zach's Surprising Past Zach reveals his unexpected background as the frontman of a punk pop band in college. This experience, while not impressing his future wife, showcases Zach's diverse background before entering the B2B sales and marketing world. 00:05:19 Evolving Lead Generation Landscape The lead generation landscape is shifting due to economic changes and emerging technologies. Key trends include niching down to target smaller, engaged audiences, leveraging AI for personalization, and adapting to the changing demographics of B2B buyers, with millennials and Gen Z now dominating. 00:08:18 Adapting to Modern Buyer Journeys Marketing and sales teams are adapting to new buyer journeys by embracing diverse media channels like podcasts, YouTube, and newsletters. The focus is on meeting buyers where they are and providing relevant content throughout their decision-making process, rather than relying solely on traditional lead generation methods. 00:10:11 Effective Sales and Marketing Tools While some companies are cutting back on tools, certain platforms like Sixth Sense and ZoomInfo continue to deliver ROI. The trend is moving towards efficiency and proven value rather than accumulating multiple tools. New opportunities in forums, Reddit, and connected TV are emerging as ways to engage buyers. 00:12:50 Key Metrics for Evaluating Tools CROs should prioritize usage and adoption rates when evaluating tools. Pipeline generation and productivity improvements are also crucial metrics. The focus should be on how tools increase efficiency and drive tangible results rather than just adding more features. 00:17:37 Intent Data and Personalized Engagement Leveraging intent data and behavioral analytics is crucial for identifying and engaging high-potential leads early in the buyer's journey. TechnologyAdvice is developing an AI-driven "intent to lead" model that creates personalized, timely outreach based on prospect behavior across their ecosystem. 00:32:40 Rethinking the Sales Funnel The traditional sales funnel concept is evolving into a two-room model: prospects are either ready to talk to a vendor or they're not. The focus is on moving prospects from "not ready" to "ready" through personalized, dynamic marketing across various channels and touchpoints. 00:36:42 Tailoring Strategies to Audiences and Verticals There's no one-size-fits-all approach to sales and marketing strategies. Leaders must consider factors like product type, sales motion, and target market to determine the most effective channels and tactics. Account-based experience (ABX) is becoming increasingly important for enterprise sales. 00:40:18 Advice for CROs: Experiment and Personalize CROs should focus on testing new approaches, leveraging AI, and personalizing experiences for target accounts. The key is to be willing to experiment, niche down, and use available tools effectively to stand out in a competitive landscape. Follow Us on: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook You might also like: ·         FlyEngage - Social media AI engagement tool. ·         FlyPosts - Thought leadership AI post generator tool. ·         FlyMSG - Auto text expander (Try it out here for free). ·         FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. ·         FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: ·         As a Chrome Extension. ·         As an Edge Extension.  

10am Hour 1 - Zach Jones and Paul Hamilton talk about the eve of NHL Free Agency and focus on what kind of big names the Sabres should focus on.

10-11am Hour 1 - Zach Jones and Paul Hamilton talk about the best possible players the Sabres could hope to attain in NHL Free Agency and who makes the most sense for the team.

11am-12pm Hour 2 - Zach Jones and Paul Hamilton talk about the importance of this Sabres offseason and what moves the team can make to finally break out of their 14-year playoff drought.

Zach Jones, Joe Cali and Owen Parker cover Day of the NHL Draft

Zach Jones, Joe Cali and Owen Parker discuss day 2 of the NHL Draft

Zach Jones, Joe Cali and Owen Parker discuss day 2 of the NHL Draft

Zach Jones, Joe Cali and Owen Parker discuss day 2 of the NHL Draft

Zach Jones, Joe Cali and Owen Parker discuss day 2 of the NHL Draft

Zach Jones, Joe Cali and Owen Parker discuss day 2 of the NHL Draft

10am Hour 1 - Zach Jones and Derek Kramer talk about the JJ Peterka trade and discuss what the next move should be.

10am Hour 1 - Zach Jones and Derek Kramer talk on the Indiana Pacers bounce back in the NBA finals with a win in game 3 over OKC.

10:30am Hour 1 - Zach Jones and Derek Kramer talk with Sal Capaccio about the second day of Bills mini-camp including injury news and rookie performances.

11am Hour 2 - Zach Jones and Derek Kramer talk about the potential trade return for the Sabres in a Bowen Byram trade.

11:30am Hour 2 - Derek Kramer and Zach Jones discuss the situation in Cincinnati with Bengals first round draft pick Shemar Stewart.

11am-12pm Hour 2 - Zach Jones and Derek Kramer talk about the Sabres offseason plans and who the best trade partners for the team this offseason could be.

10-11am Hour 1 - Zach Jones and Derek Kramer discuss the NBA Finals and also talk with Sal Capaccio about day 2 of Bills mini-camp including injury updates and rookie progress reports.

10:30am Hour 1 - Zach Jones and Derek Kramer talk with Sal Capaccio about the first day of Bills mini-camp and how James Cook's attendance will impact his contract negotiations.

11am-12pm Hour 2 - Zach Jones and Derek Kramer talk about the changes in NIL in the NCAA and how that could effect college sports both positively and negatively.

11:30am Hour 2 - Zach Jones and Derek Kramer talk about Cale Makar winning the Norris Trophy and discuss when Rasmus Dahlin could win one.

11am Hour 2 - Derek Kramer and Zach Jones talk about the way the NIL is changing in college sports and if it will be negative in the long run.

10am Hour 1 - Zach Jones and Derek Kramer talk about the changing running back market and how that will effect James Cook's next contract.

10-11am Hour 1 - Zach Jones and Derek Kramer talk about the next contract for James Cook and how the running back market has affected the potential of his next contract. Sal Capaccio joins the show to talk about the first day of Bills mini-camp.

10-11am Hour 1 - Zach Jones and Derek Kramer talk about James Cook's arrival at Bills mini-camp and how it could impact his potential contract with the Bills. Sal Capaccio joins the show.

11am-12pm Hour 2 - Derek Kramer and Zach Jones talk about the James Cook contract situation and if he even wants to stay with the team long term.

11:45am Hour 2 - Zach Jones and Derek Kramer talk about Dolphins head coach Mike McDaniel and if he could be on his way out of Miami.

11am Hour 2 - Zach Jones and Derek Kramer talk about the potential for a long term contract between James Cook and the Bills.

10am Hour 1 - Zach Jones and Derek Kramer talk about James Cook's arrival at Bills mini-camp, Sal Capaccio joins the show to talk about how this could affect his next deal.

10:30am Hour 1 - Zach Jones and Derek Kramer talk about the next steps of James Cook's contract negotiations.

10am Hour 1 - Zach Jones and Derek Kramer talk about the start of Bills mandatory mini-camp and if James Cook will be in attendance or not amidst his contract negotiations.

10:30am Hour 1 - Zach Jones and Derek Kramer talk with Sal Maiorana about the latest around the MLB with the Yankees and other top teams in the league. They also discuss the start of the Bills mandatory mini-camp.

11am Hour 1 - Zach Jones and Derek Kramer talk about the intensity of the Stanley Cup Final and if it's lived up to the hype.

11:30am Hour 2 - Zach Jones and Derek Kramer talk about what James Cook's next contract will look like and if the Bills will sign him or not.

11am-12pm Hour 2 - Zach Jones and Derek Kramer talk about the Stanley Cup Final so far and how good its been for the game of hockey. They also talk about the price tag for James Cook and what team will end up paying it.

10-12 Full Show with Zach Jones and Derek Kramer talk about the Sabres move in the front office bringing in a former GM as Senior Advisor.

10am Hour 1 - Zach Jones and Derek Kramer talk about the NBA and NHL playoffs and the lack of quality we've seen from both tournaments this year.