Podcasts about key metrics

You train hard. You eat well. You take care of yourself. So why does it sometimes feel like your body is aging faster, not better? In this episode, we're breaking down two powerful — and often misunderstood — concepts: biological age and your pace of aging. We'll explain what they actually mean, the science behind the metrics that influence them (like HRV, resting heart rate, and sleep), and how they reflect what's really going on inside your body. Whether you track this data with a wearable like WHOOP or not, the protocols we share today will help you slow down the clock and build a stronger, sharper, more resilient version of yourself — one habit at a time. You'll learn: The difference between biological age and pace of aging What metrics like HRV, RHR, and respiratory rate actually tell you How your training, sleep, and stress habits shape your aging process A reset protocol to drop your pace of aging this week Supplements and lifestyle tools to support long-term longevity Because aging better doesn't happen by accident — it happens when you show up with intention. APPLY FOR COACHING: https://www.lvltncoaching.com/1-1-coaching SDE Method app: https://www.lvltncoaching.com/sde-method-app Macros Guide https://www.lvltncoaching.com/free-resources/calculate-your-macros Join the Facebook Community: https://www.facebook.com/groups/lvltncoaching FREE TOOLS to start your health and fitness journey: https://www.lvltncoaching.com/resources/freebies Alessandra's Instagram: http://instagram.com/alessandrascutnik Joelle's Instagram: https://www.instagram.com/joellesamantha?igsh=ZnVhZjFjczN0OTdn Josh's Instagram: http://instagram.com/joshscutnik Chapters: 00:00 Understanding Biological Age and Aging Pace 02:50 The Role of Wearable Tech in Tracking Aging 06:02 Key Metrics for Assessing Aging 08:31 The Importance of Sleep and Recovery 11:19 Nutrition's Impact on Aging 15:07 Exercise and Its Effects on Biological Age 18:13 Lifestyle Factors Influencing Aging 20:59 Strategies to Lower Biological Age 23:43 The Role of Supplements in Aging 26:28 Final Thoughts on Aging and Longevity

In today's rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain? In this episode of the Modern Selling Podcast, I sit down with Zach Jones, Chief Revenue Officer at TechnologyAdvice, to explore the cutting-edge strategies and tools that are reshaping the lead generation game. With over a decade of experience in scaling sales teams and driving revenue growth, Zach offers invaluable insights into the current state of B2B sales and marketing. Adapting to the New B2B Buyer Journey One of the most significant shifts we discuss is the changing nature of the B2B buyer journey. Zach highlights that: 75% of the buyer journey now happens before someone wants to talk to sales 86% of buyers start with a shortlist of vendors 92% of purchases come from that initial shortlist This means that awareness and early education are more critical than ever. Sales and marketing teams need to focus on getting on that shortlist through strategic content placement and engagement across various channels. The Rise of AI in Sales and Marketing Artificial Intelligence is not just a buzzword – it's reshaping how we approach lead generation and engagement. Zach shares eye-opening statistic: There's been a 240% increase in page views from ChatGPT to their websites since January This shift towards AI-driven content creation and research is changing how buyers find and evaluate vendors. Sales teams need to adapt their strategies to ensure they're visible and relevant in this new AI-powered landscape. From Funnel to Rooms: A New Perspective on Lead Nurturing Zach introduces an interesting concept of thinking about lead nurturing not as a funnel, but as two rooms: Prospects who are ready to talk to a vendor Prospects who are not ready The key is figuring out how to move prospects from the "not ready" room to the "ready" room. This approach requires a more dynamic and personalized marketing strategy, leveraging AI and intent data to create tailored experiences for each prospect. Actionable Takeaways for Sales Leaders Experiment with new technologies and strategies – don't be afraid to break things Focus on niching down and segmenting your audience for more personalized outreach Leverage AI tools to level the playing field and enhance your team's capabilities Align your sales and marketing strategies based on your target market and how they buy Consider implementing an Account-Based Experience (ABX) approach for enterprise sales As the B2B sales landscape continues to evolve, staying ahead of the curve is crucial. By embracing new technologies, focusing on personalization, and adapting to changing buyer behaviors, sales teams can position themselves for success in this dynamic environment. Timestamped Summary of this Episode: 00:00:00 The Rise of AI in Content Creation AI tools like ChatGPT are becoming increasingly popular for content creation and personalization. Marketers are focusing on delivering more relevant, timely messages to smaller, engaged audiences rather than high volume outreach. The shift towards AI-driven personalization is changing how companies approach lead generation and engagement. 00:01:07 Introducing Zach Jones: CRO of TechnologyAdvice Zach Jones, Chief Revenue Officer at TechnologyAdvice, shares his background and the company's role in connecting tech marketers with B2B buyers. TechnologyAdvice operates multiple digital media properties and offers services like content creation, digital advertising, lead generation, and buyer intent intelligence.  00:03:27 From Punk Pop to B2B Sales: Zach's Surprising Past Zach reveals his unexpected background as the frontman of a punk pop band in college. This experience, while not impressing his future wife, showcases Zach's diverse background before entering the B2B sales and marketing world. 00:05:19 Evolving Lead Generation Landscape The lead generation landscape is shifting due to economic changes and emerging technologies. Key trends include niching down to target smaller, engaged audiences, leveraging AI for personalization, and adapting to the changing demographics of B2B buyers, with millennials and Gen Z now dominating. 00:08:18 Adapting to Modern Buyer Journeys Marketing and sales teams are adapting to new buyer journeys by embracing diverse media channels like podcasts, YouTube, and newsletters. The focus is on meeting buyers where they are and providing relevant content throughout their decision-making process, rather than relying solely on traditional lead generation methods. 00:10:11 Effective Sales and Marketing Tools While some companies are cutting back on tools, certain platforms like Sixth Sense and ZoomInfo continue to deliver ROI. The trend is moving towards efficiency and proven value rather than accumulating multiple tools. New opportunities in forums, Reddit, and connected TV are emerging as ways to engage buyers. 00:12:50 Key Metrics for Evaluating Tools CROs should prioritize usage and adoption rates when evaluating tools. Pipeline generation and productivity improvements are also crucial metrics. The focus should be on how tools increase efficiency and drive tangible results rather than just adding more features. 00:17:37 Intent Data and Personalized Engagement Leveraging intent data and behavioral analytics is crucial for identifying and engaging high-potential leads early in the buyer's journey. TechnologyAdvice is developing an AI-driven "intent to lead" model that creates personalized, timely outreach based on prospect behavior across their ecosystem. 00:32:40 Rethinking the Sales Funnel The traditional sales funnel concept is evolving into a two-room model: prospects are either ready to talk to a vendor or they're not. The focus is on moving prospects from "not ready" to "ready" through personalized, dynamic marketing across various channels and touchpoints. 00:36:42 Tailoring Strategies to Audiences and Verticals There's no one-size-fits-all approach to sales and marketing strategies. Leaders must consider factors like product type, sales motion, and target market to determine the most effective channels and tactics. Account-based experience (ABX) is becoming increasingly important for enterprise sales. 00:40:18 Advice for CROs: Experiment and Personalize CROs should focus on testing new approaches, leveraging AI, and personalizing experiences for target accounts. The key is to be willing to experiment, niche down, and use available tools effectively to stand out in a competitive landscape. Follow Us on: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook You might also like: ·         FlyEngage - Social media AI engagement tool. ·         FlyPosts - Thought leadership AI post generator tool. ·         FlyMSG - Auto text expander (Try it out here for free). ·         FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. ·         FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: ·         As a Chrome Extension. ·         As an Edge Extension.  

"Pen and paper is still one of the largest competitors that construction tech has."That's what Kalyn Lengieza, owner of Grindstone Consultants, told us during our latest conversation. And honestly, it hit different.In today's episode of Bricks & Bytes, we had Kalyn and we got to learn about why authenticity beats fancy tech features, how relationships still drive deals in our industry, and the real secrets behind successful construction tech marketing... and many more!Tune in to find out about: ✅ Why deals still get done on golf courses and job site trailers ✅ The time, talent, treasure framework for resource allocation ✅ How to use AI and tools like Gong to understand your customers better ✅ Why most construction tech companies are positioning themselves wrongThis episode is packed with actionable insights for founders, marketers, and anyone trying to crack the construction tech code.Listen now on Spotify and let us know what resonates with you in the comments.---------------# Podcast Timestamps00:00 Intro01:56 Introduction and Unique Connections05:10 The Importance of Authenticity in Construction Tech Marketing07:46 Kalyn's Role and Daily Involvement in Grindstone10:55 Building Relationships and Customer Acquisition Costs14:00 Leveraging AI and Tools for Marketing Efficiency16:41 Time, Talent, and Treasure Framework for Startups19:53 Prioritizing Marketing and Sales Initiatives22:47 Testing and Iterating Marketing Strategies26:03 Maintaining Customer Touchpoints and Nurturing Relationships28:54 Final Thoughts on Marketing in Construction Tech32:50 Creating a Cohesive Marketing Strategy34:58 Winning at Product Marketing36:07 Understanding Your Customers37:48 Common Positioning Mistakes41:08 Effective Messaging Frameworks42:57 Tailoring Messaging for Different Personas47:59 Key Metrics for Success52:33 Generating Qualified Leads55:53 The Best Channels for Customer Engagement59:17 Radical Changes in Go-to-Market Strategies

Giving back is rarely seen as the road to success, but in Emily Letran's case, that's exactly what happened. In this episode of The Dental Economist, host Mike Huffaker sits down with Dr. Emily Letran, a remarkable dentist and now Executive Coach, who journeyed from being a refugee to establishing herself as a successful practice owner and philanthropy leader. Join her and host Mike Huffaker as they explore the power of clarity in decision-making, strategies for preventing burnout, and how embracing new technologies while maintaining human connection can drive practice growth. Whether you're seeking to scale your practice or find more fulfillment in dentistry, this conversation delivers practical insights on letting go, building strong teams, and creating sustainable success. As it turns out - slowing down might be the key to moving forward in your dental journey.

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for optimal results.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video: •

Text us a pool question!In this episode of the Talking Pools podcast, Rudy Stankowitz addresses the pressing issues within the pool industry, including illegal practices and the importance of understanding key business metrics. He emphasizes the need for customer retention, satisfaction, and effective technician training. The discussion also covers profitability, sustainability, employee retention, and competitive intelligence, urging pool service professionals to track essential metrics to drive business success.Key TakeawaysThe pool industry faces significant challenges with illegal practices.Understanding customer retention and churn is crucial for business health.Customer satisfaction metrics like NPS can guide service improvements.Training and certifications are essential for technician competency.Profitability should be measured per job type, not just overall revenue.Sustainability is becoming a key factor in customer decisions.Employee turnover impacts profitability and service quality.Competitive intelligence helps businesses understand their market position.Tracking metrics is essential for informed decision-making.Building a dashboard of key metrics can drive business success.Sound Bites"Training is retention.""Don't buy based on hype.""Track the stuff that matters."ChaptersFrustrated Pool ProTrade Mag RoundupPHTA Day on the HillNPC New Director of EducationonBalance: The Truth About Waterline DepositsKey Metrics the State of The Industry Reports Missed AquaStar Pool ProductsThe Global Leader in Safety, Dependability, & Innovation in Pool Technology.POOL MAGAZINE Pool Magazine is leading up to the minute news source for Swimming Pool News and Pool Features. OuBLUERAY XLThe real mineral purifier! Reduce your pool maintenance costs & efforts by 50%CPO Certification ClassesAttend your CPO class with Rudy Stankowitz!Online Pool ClassesThe difference between you and your competition is what you know!Jack's MagicIf you know Jack's you'd have no stains!RaypakRaypak, leading the evolution of environmental efficiency and sustainability in pool heaters.the 'How to Get Rid of Algae' handbookThe most comprehensive guide on algae prevention and remediation you will ever own. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

"The sooner you can get to a level where you can actually make yourself redundant, I think that's when you start building an institution." This powerful insight from Rohit M A encapsulates a core theme of our conversation: sustainable growth isn't just about a visionary founder, but about building systems and teams that can thrive independently. It's about transitioning from being the indispensable force to the architect of an enduring enterprise. Rohit M A is the Managing Partner at PeerCapital, an early-stage tech-native venture capital fund. Before co-founding PeerCapital, he was instrumental in scaling Cloudnine Group of Hospitals from a single unit to a national leader with 42 locations and revenues exceeding ₹1200 crores. With over 23 years of entrepreneurial and management experience, and having angel invested in 70-75 companies, Rohit brings a deep operator's perspective to venture investing. PeerCapital's first fund is close to $40 million, focusing on "consumption enablers" and providing "valuable capital" to founders. Key Insights from the Conversation:

What if evaluating an investment wasn't just about numbers, but about alignment with your values, your vision, and your freedom? Amy Sylvis pulls back the curtain on how seasoned investors truly assess real estate opportunities, beyond flashy returns or polished presentations. She shares the exact three-part system her team uses to choose the right market, the right partners, and the right deals. Whether you're new to passive investing or ready to sharpen your decision-making lens, this conversation equips you with the tools, mindset, and questions that set smart investors apart.Ready to stop guessing and start evaluating like a pro? Press play and empower your next investment.Connect with Amy Sylvis:https://www.linkedin.com/in/amysylvis/Contact Us:https://www.sylviscapital.comhttps://www.sylviscapital.com/webinar00:00 Introduction to Real Estate Syndication00:27 Welcome to the Secrets to Abundant Living Podcast01:16 Amy Sylvis' Recent Trip and Introduction02:56 The Importance of Market Research09:03 Evaluating Real Estate Operators20:51 Understanding the Business Plan27:44 Key Metrics and Final Thoughts31:35 Conclusion and Call to Action

In this episode, we discussed: 00:00 Importance of Structured Creative Testing 04:19 Ad Analysis and Strategy Development 09:06 Optimizing Product Advertising Headlines 11:49 Creative Testing Unlocks New Meta Audiences 13:01 Focus on Weekly Winning Ads 18:11 Decoding Customer Insights Systematically 20:36 Effective Client Campaign Strategy 23:17 Consistency Over Daily Fluctuations 26:28 Key Metrics for Creative Testing 29:49 Creative Strategy: Minor Tweaks, Concept Iteration 35:30 Creative Testing Pitfalls in Marketing 36:16 Creative Strategy and Testing Mistakes 39:26 Creative Content Generation Techniques Connect with Marco and me here: The Performers Newsletter: https://www.blog.theperformers.io/subscribe The Performers Agency: https://theperformers.io/ The Performers Mastermind:https://theperformers.io/mastermind-community Marco's Agencies: https://www.ctrfactory.com/ https://www.shepherdagency.co/

"I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free - we just needed to provide the iPads. My PM and PX didn't get it. They told me, 'Don't waste my time like that again.'"In today's episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.Tune in to find out about:✅ Why solving real industry pain points is the foundation of any successful ConTech product✅ How to identify your Ideal Customer Profile across the construction value chain✅ Why the construction volume pricing model needs to change✅ The emergence of the "Go-To-Market Engineer" and how AI is transforming salesListen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.------------Chapters00:00 Intro02:30 Introduction to the Conversation07:30 Tom Feliz's Journey in Construction Tech12:37 Key Components of a Successful Go-To-Market Strategy17:42 Understanding the Construction Industry's Unique Challenges22:21 Identifying Ideal Customer Profiles (ICPs) in Construction Tech27:36 Navigating the Buying Process Across Different Company Sizes31:26 The Importance of Social Proof in Construction Tech32:23 Targeting the Mid-Market: A Strategic Approach35:18 Navigating Enterprise Sales in Construction37:19 Freemium Models and Proof of Value38:47 Rethinking Pricing Models in Construction Tech41:50 The Role of FOMO in Sales Conversations45:37 Key Metrics for Construction Tech Success49:47 The Personal Connection to Construction51:38 The Impact of Our Actions52:32 Tools for Go-To-Market Success54:24 The Rise of Agentic AI in Sales58:33 The Importance of Discovery in Sales01:04:35 Resource Allocation in Sales Strategy01:06:37 Traits of a Great Salesperson01:09:36 When to Hire a Head of Sales

In this episode of our practice management series, Dr. Stucki is once again joined by Dr. Roger Levin, Founder and CEO of the Levin Group, to discuss the power of knowing your numbers. They dive into the surprisingly exciting world of key metrics every surgeon should understand, such as production, collections, write-offs, implants, and overhead percentage. Dr. Levin explains why each of these metrics is crucial, why buffers can signal poor delegation, and offers practical tips for supporting practice growth. Tune in to discover why understanding your numbers is essential for your practice's success, and hear a simple piece of advice that can make even the most daunting tasks feel fun!Key Points From This Episode:Why surgeons need to know their numbers.The Peter Drucker concept: leadership and managing people. Critical metrics every surgeon should understand, starting with production.Why production per hour is an instrumental metric to calculate (and what it means).Key insights into the next category of critical metrics: collections.Reasons that collection per provider is important.What might not seem important, but should be noted: write-offs.Why implants are key to production and why knowing the numbers is crucial.How to increase your implant referral consultations from general practices: case acceptance.Two diametrically opposing views on taking on implant surgery.Positive psychology: how to make implant surgery fun!  Knowing your overhead percentage and the two numbers you need to know. The critical thing to know about the new patients category.Dr. Levin's final words on continuous cyclical improvement.Links Mentioned in Today's Episode:Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/Levin Group — https://levingroup.com/  Management — https://www.amazon.com/dp/0007312113  Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/ Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/Dr. Grant Stucki Email — grantstucki@gmail.comDr. Grant Stucki Phone — 720-441-6059

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #19 of season 5, Anna Nadeina talks with Denzil, Founder of smarty.ai, building AI-employees for SMBs. --------------Episode's Chapters---------------- 00:00 - Denzel's Background and Journey 03:39 - Challenges and Pivoting 09:08 - The Role of AI and Human Experts 12:34 - Scalability and Business Model 15:49 - AI Fatigue and Customer Experience 20:37 - Struggles with Pricing 23:48 - Defining AI and Automation 26:41 - Challenges for Female Founders 32:26 - Business Systems and Strategies 34:15 - Venture Capital Insights 38:02 -Biggest Wins and Failures 39:23 - Key Metrics for Success Denzil - https://www.linkedin.com/in/denzils/ Smarty - https://www.smarty.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Psst…Your numbers are talking to you—are you listening? Here's a reminder that business is emotional, and it's easy to fall into decision-making based on gut feelings. But when you know your numbers, you take back control.  In this episode of Business by the Books, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., dives into the 5 essential financial numbers every business owner needs to know. This isn't just about spreadsheets; it's about stepping into your power as a CEO, removing emotional guesswork, and building a healthy, sustainable business. 5 Key Metrics for Your Business:  Know Your Rolling 12-Month Revenue: One month of income doesn't tell the full story, instead look at the full year to see growth trends and forecast with confidence. Track Rolling 12-Month Profit: Revenue may be impressive, but it's your profit that reveals if you're actually building a healthy business. Calculate Average Monthly Expenses: Knowing your baseline costs prepares you for the unexpected and helps you build a proper emergency fund. Monitor Average Monthly Profit: This is your opportunity fund—it's what you use to pay yourself, invest back into your business, and plan for growth. Review Year-to-Date Owner's Draws & Debt Payments: These aren't reflected in profit but have a huge impact on your cash. Track them to know where your money really goes. ⭐ Pro Tip for Kickstart Clients: If you're already a Kickstart Accounting, Inc. client, your monthly KSA financial Snapshot includes all 5 of these key metrics—no digging required! Pull up your Snapshot and follow along with this episode! Topics Discussed: Why These 5 Essential Business Numbers Matter (00:28 – 03:32) The Power of a Rolling 12-Month View (01:49 - 05:13) The Truth About Profitability & Building a Financial Safety Net (05:13 – 06:26) Finding Out Where Your Cash Is Going (06:49 – 08:11)   Book a Call with Kickstart Accounting, Inc.: https://www.kickstartaccountinginc.com/book    Connect with Kickstart Accounting, Inc.: Instagram | https://www.instagram.com/Kickstartaccounting YouTube | https://www.youtube.com/@businessbythebooks  Facebook | https://www.facebook.com/kickstartaccountinginc  

Psst…Your numbers are talking to you—are you listening? Here's a reminder that business is emotional, and it's easy to fall into decision-making based on gut feelings. But when you know your numbers, you take back control.  In this episode of Business by the Books, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., dives into the 5 essential financial numbers every business owner needs to know. This isn't just about spreadsheets; it's about stepping into your power as a CEO, removing emotional guesswork, and building a healthy, sustainable business. 5 Key Metrics for Your Business:  Know Your Rolling 12-Month Revenue: One month of income doesn't tell the full story, instead look at the full year to see growth trends and forecast with confidence. Track Rolling 12-Month Profit: Revenue may be impressive, but it's your profit that reveals if you're actually building a healthy business. Calculate Average Monthly Expenses: Knowing your baseline costs prepares you for the unexpected and helps you build a proper emergency fund. Monitor Average Monthly Profit: This is your opportunity fund—it's what you use to pay yourself, invest back into your business, and plan for growth. Review Year-to-Date Owner's Draws & Debt Payments: These aren't reflected in profit but have a huge impact on your cash. Track them to know where your money really goes. ⭐ Pro Tip for Kickstart Clients: If you're already a Kickstart Accounting, Inc. client, your monthly KSA financial Snapshot includes all 5 of these key metrics—no digging required! Pull up your Snapshot and follow along with this episode! Topics Discussed: Why These 5 Essential Business Numbers Matter (00:28 – 03:32) The Power of a Rolling 12-Month View (01:49 - 05:13) The Truth About Profitability & Building a Financial Safety Net (05:13 – 06:26) Finding Out Where Your Cash Is Going (06:49 – 08:11)   Book a Call with Kickstart Accounting, Inc.: https://www.kickstartaccountinginc.com/book    Connect with Kickstart Accounting, Inc.: Instagram | https://www.instagram.com/Kickstartaccounting YouTube | https://www.youtube.com/@businessbythebooks  Facebook | https://www.facebook.com/kickstartaccountinginc  

Dive into strategies on how to navigate the rising costs of  Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives. Listeners also get practical tips on monitoring key performance metrics and a chance to access valuable freebies to enhance their e-commerce marketing efforts. The episode wraps up with a reminder to subscribe, leave a review, and consider booking a strategy call for personalized guidance.01:17 Strategies to Combat Rising Ad Costs01:31 Phoenix on Data and Tracking01:39 Sarah on Psychological Driven Creative01:46 Jessie on Media Buying Process02:36 Jessie's Background and Experience03:23 Key Metrics to Monitor06:26 Improving Ad Efficiency10:59 Campaign Structure and Setup15:47 Phoenix on Attribution Models16:07 Understanding Attribution16:57 First Click vs. Last Click Attribution18:33 Linear Attribution19:38 Full Impact Attribution21:28 Lighthouse Optimization Model23:38 Click vs. View Attribution25:25 Third Party vs. First Party Data27:05 Unlocking First Party Data28:29 The Power of Attribution in Advertising29:48 Understanding Customer Journeys and Creative Strategies32:37 The Importance of Identity in Creative Advertising37:32 Effective Creative Testing and Ad Strategies44:16 Navigating Health and Wellness Advertising Challenges47:17 Q&A: Creative Testing and Account Structuring54:00 Freebies and Final Thoughts

In this episode of The Quality Hub, host Xavier Francis returns with Brian Smith, Director of Consulting Services at CORE, for Part 2 of their deep dive into ISO 9001 risk-based thinking—this time focusing on key metrics. They unpack how to align quality objectives with strategic goals, measure what matters, and track risk at both the organizational and process levels. Brian offers real-world examples and practical advice on setting realistic targets, leveraging existing data, and using tools like KPIs and dashboards for effective monitoring. Whether you're certified or just using ISO 9001 as a framework for improvement, this episode is packed with insights to help you strengthen your quality management system. Helpful Resources: What is Risk-Based Thinking? https://www.thecoresolution.com/what-is-risk-based-thinking How is ISO 9001 Implemented?:  https://www.thecoresolution.com/how-is-iso-9001-implemented For All Things ISO 9001:2015: https://www.thecoresolution.com/iso-9001-2015 Contact us at 866.354.0300 or email us at info@thecoresolution.com A Plethora of Articles: https://www.thecoresolution.com/free-learning-resources ISO 9001 Consulting: https://www.thecoresolution.com/iso-consulting  

You probably didn't become a calligrapher because you love spreadsheets. If you've ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy.In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wondering what numbers to track, how to prepare for slow seasons, or how to start financial planning as a creative entrepreneur, Samantha's insights will leave you feeling empowered (and maybe even excited) to look at your books!What You'll Learn in This Episode:Financial Tips for Calligraphy Business Owners: How to shift your mindset around money and feel empowered by your numbers.Key Metrics to Track: The top financial data points that matter most for your business, and how they guide smarter decisions.How to Plan for Slow Seasons in Your Calligraphy Business: Analyze seasonal trends and build a financial buffer to protect your income.How to Start Tracking Your Business Finances: Simple, non-intimidating ways to get started—even if you're brand new to bookkeeping.Using Business Data to Grow Your Calligraphy Business: How your past performance can help you build a more profitable future.Creative Business Growth Strategies: Stay proactive with your finances and make strategic decisions as your business evolves.Budgeting Without Burnout: Use tools and simple spreadsheets to plan intentionally, not restrictively. If you've ever Googled “how to grow a creative business” or “how to manage seasonal income dips,” this episode is exactly what you need! Grab a notebook, and let's talk creative business growth and financial clarity!

Somesh Dash of IVP joins Nick to discuss Classical vs. Jazz Leadership, IPO Readiness & Key Metrics for a Successful Offering, Requirements for David to Beat Goliath, and Why Altman and Other Leaders are Pivoting to Open Source. In this episode we cover: AI's Role in Venture Investing AI Open Source & Model Layer AI in Healthcare, Education & Social Impact Globalization of Tech, Broader Trends & Perspectives Founder Traits & Evaluation Market Dynamics & Cycles Future of Tech & AI-Native Generation Guest Links: Guest's LinkedIn Company's LinkedIn Company's Website Twitter/X (guest) The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter.

Brian Tibbs is on a mission to serve people by leveraging his skills and experience in building significant wealth. He is eager to hear your story and walk alongside you in your wealth-building journey. From a young age, it was evident to both Brian and those around him that he was destined to be a businessman. By the age of 26, he had already begun investing in real estate, was an executive in his father's financial services company, and co-owned a small online retail business. However, Brian felt called to a different path. Over the next three years, he married Jill Bramhall, resigned from his father's company, sold his online business, liquidated 60% of his real estate portfolio, and moved—sight unseen—to Guatemala.For the next 16 years, Brian built a team that recruited and trained 380 leaders to plant 96 churches across 11 countries. Together, they raised over $20 million for their cause and constructed more than 150,000 square feet of churches and related facilities. Despite dedicating themselves to ministry, Brian and Jill earned very little money. When calculated against their total working hours, their earnings equated to just $9.20 per hour—less than the legal minimum wage in most states.Even with their limited income, they successfully built a multi-million dollar net worth. They no longer rely on jobs to pay their bills but instead have the financial freedom to choose work on their own terms. Their modest salary forced them to develop a wealth-building philosophy that didn't depend on a high income. It was through this financial constraint that the HACKER Method was discovered and implemented, enabling the Tibbs family to achieve financial independence by Brian's 44th birthday.Although Brian has stepped away from full-time missionary work, his passion for serving others remains strong. He launched The Unexpected Investor with the singular goal of helping people who feel financially constrained transform into wealthy, powerful, and generous investors using the HACKER Method.Chapters00:00 Introduction and Current Economic Perspectives04:46 Investment Strategies in Changing Markets08:39 Brian Tibbs' Journey and Experience12:18 Key Metrics in Short-Term Rentals16:04 Navigating Airbnb's Algorithm and Reviews19:40 Regulatory Landscape for Short-Term Rentals22:41 Navigating the Challenges of Short-Term Rentals25:08 The Value of Specialization in Real Estate26:44 The Growth Potential of Short-Term Rentals27:57 Exit Strategies in Short-Term Rental Investments29:00 The Hacker Method: Building Wealth31:50 Educational Resources for Short-Term Rental Investors34:26 Due Diligence in Passive Investing36:43 Supporting Emerging Entrepreneurs37:41 Investing in Others: A Personal Touch39:02 outro RANDY SMITHConnect with our host, Randy Smith, for more educational content or to discuss investment opportunities in the real estate syndication space at www.impactequity.net, https://www.linkedin.com/in/randallsmith or on Instagram at @randysmithinvestorKeywordseconomy, investing, short-term rentals, Airbnb, market trends, passive income, real estate, Brian Tibbs, The Hacker Method, community building

Is it possible to spot a great real estate deal in just minutes? In this episode of REady2Scale, Director of Investor Relations Jeannette Friedrich sits down with Mark Gleason, Director of Acquisitions at Blue Lake Capital, to discuss how to quickly determine whether a real estate investment opportunity is worth pursuing or not. With over $2B in closed multifamily transactions under his belt, Mark shares his step-by-step process for screening deals efficiently, even in a turbulent market. Whether you're a passive investor or actively sourcing deals, this episode will help sharpen your decision-making process and prevent you from wasting valuable time on the wrong properties. Key Takeaways: - How to quickly evaluate whether a deal aligns with your investment strategy - The top screening tools and metrics used by professional underwriters - Why income performance, bad debt, and trailing financials tell the real story - What Google Earth and demographic data can reveal about a property's true location quality - How to identify red flags in marketing materials and avoid being misled by outdated photos or misleading OM decks - The difference between opportunity and risk in today's softened rent environment - When a high occupancy and low bad debt signal a solid investment—even in a down market - The growing role of AI in underwriting, and where human judgment still matters most - Actionable advice for investors relying on sponsors' underwriting: what you can and should verify independently Timestamps 00:00 Market Uncertainty and Real Estate Opportunities 00:37 Introducing the Expert: Mark Gleason 02:03 Key Metrics for Evaluating Real Estate Deals 05:43 Practical Tips for Quick Deal Assessment 15:14 Navigating Market Trends and AI in Real Estate 24:30 Final Thoughts and Lightning Round Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Credits Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening music: Pomplamoose *

Free Golf betting Preview and predictions for The MASTERS 2025. We look at which sportsbook betting apps you can find the best odds for our PGA Golf Picks this week. We break down the field, and give our PGA Best Bets with real analysis, and give our golf betting tips, free PGA betting picks and predictions We also look at golf props and which online sportsbook has the best betting odds and lines for PGA Tour Odds. ✉️ Join TheLines official email newsletter

Join host Nataraj as he sits down with Zach Lloyd, the founder and CEO of Warp, a company developing an intelligent terminal aimed at modernizing the command line experience for developers. Zach, a former principal engineer at Google, having worked on Google Sheets and Docs, and co-founder and CTO of Selfmade, shares his insights on the future of software development, the evolution of the terminal, and AI's role in building new products.In this episode, they discuss:How Warp leverages AI to improve developer productivityThe challenges of building an AI-powered developer toolThe future of coding and the evolution of the terminalBridging the gap between traditional terminals and modern IDEsThe current AI hype cycle and its impact on the developer communityGuest:Zach LloydFounder and CEO of WarpFormer Principal Engineer at GoogleCo-founder & CTO of SelfmadeWebsite: https://www.warp.dev/Host:NatarajHost of the Startup Project podcastSenior PM at Azure & InvestorLinkedIn: https://www.linkedin.com/in/natarajsindam/Twitter: https://x.com/natarajsindamEmail Updates: https://startupproject.substack.com/Website: https://thestartupproject.ioTimestamps:00:01 - Introduction and Guest Introduction00:55 - What is Warp?02:59 - How Developers Use Warp04:56 - Warp's Compatibility with Existing Developer Tools05:21 - Warp's Intelligence and Features06:31 - Integrating Existing Developer Nuances into Warp07:24 - Warp's AI-Powered Enhancements10:06 - The Future of IDEs and Terminals13:50 - The Evolution of Abstraction in Software Development16:37 - The AI Hype Cycle and Developer Productivity18:07 - Developer Feedback and Adoption of Warp20:30 - Go-to-Market Strategy and Customer Acquisition21:33 - Leveraging LLMs in Warp23:28 - The Role of AI Agents in Software Development25:49 - Cost and Sustainability of AI-Powered Tools27:17 - Warp's Pricing Model and Margins30:04 - Open-Source Models and Profitability32:43 - Key Metrics for Warp's Success34:45 - Go-to-Market Motion and Acquiring Customers37:40 - Using AI in Building Warp39:15 - The Impact of AI on Developer Demand41:00 - The Current State of AI and Developer Productivity43:31 - The Importance of Context and Knowledge in AI44:31 - What Zach is Consuming45:40 - Zach's Mentors46:25 - Lessons Learned as a FounderSubscribe:Subscribe to Startup Project for more engaging conversations with leading entrepreneurs!https://startupproject.substack.com/Tags:#StartupProject #Warp #AI #ArtificialIntelligence #Terminal #DeveloperTools #Coding #Productivity #SoftwareDevelopment #DevOps #VentureCapital #Entrepreneurship #Podcast #YouTube #Tech #Innovation

It's the start of Q2 and time for a quick quarterly referral review. Are you ready? Learn my proven methodology for conducting a quarterly review that can revolutionize your referral process. I'll explain how to create a simple yet powerful tracking system to monitor your referrals, understand client conversion rates, and assess revenue generation. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/355

Meet Maggie

Have you ever wondered why some sales pitches instantly grab your attention, while others fall flat? What's the secret behind crafting compelling, persuasive sales messages that not only captivate but also convert?In today's episode of B2B Revenue Acceleration, we dive deep into the art and science of sales messaging with host Aurelien Mottier, Co-Founder and CEO at Operatix, and Ben Hunter, Senior Sales Training Specialist at memoryBlue.This episode takes a deep dive into the world of sales communication. With Ben Hunter's extensive experience in shaping sales strategies and training sales professionals, he shares a wealth of knowledge on creating compelling, effective messages.The main topics include:Essential Elements of Sales Messaging: Ben outlines what every sales message needs to succeed and discusses if there's a universal framework applicable.Consistency Across Different Channels: Learn how to maintain a consistent voice and message no matter the medium.Importance of Personalization: Discover the impact of tailoring your sales messages and how to achieve this at scale.Cultural Considerations in Sales Messaging: Ben provides strategies for adapting sales approaches when entering new cultural markets.Common Mistakes in Sales Messaging: Hear about the typical pitfalls sales teams encounter and how to avoid them.Key Metrics and KPIs: Ben highlights the metrics sales professionals should monitor to measure and enhance their messaging success.Whether you're looking to refine your sales pitch or seeking ways to ensure your message resonates across various platforms, this discussion is packed with insights you won't want to miss. Tune into this insightful conversation to transform your approach to sales messaging.

David Gower, CEO and Chairman of Emerita Resources (TSX.V: EMO) (OTCQB: EMOTF), joins me to outline the key metrics and takeaways from the updated Mineral Resource Estimate announced on March 11th on the wholly owned polymetallic Iberian West Project (IBW), located in southern Spain. We also get an update on the legal proceedings at the Aznalcóllar Project later in the conversation.   The Mineral Resource Estimate is based on 105,554 meters of drilling by the Company comprising 299 drill holes and is hosted in three volcanogenic massive sulphide deposits on the project; La Romanera (LR), La Infanta (LI), and the more recently delineated El Cura (EC) deposit (LR=169 holes totaling 70,344m; LI=91 holes totaling 20,975m; EC=39 holes totaling 14,235m). All three deposits remain open for further expansion by future drilling. The IBW project is reporting:   A Total Indicated MRE of 18.96 million tonnes grading 2.88% zinc, 1.42% lead, 0.5% copper, 66 g/t silver, and 1.28 g/t gold (8.44% ZnEq or 3.01% CuEq); A Total Inferred MRE of 6.80 million tonnes grading 3.25% zinc 1.50% lead, 0.73% copper, 56.3 g/t silver, and 0.77 g/t gold (8.72% ZnEq or 3.00% CuEq); The updated Mineral Resource Estimate achieves numerous improvements when compared to the previous May 23, 2023 MRE, which include a +35% increase in Total Indicated MRE tonnage and a +44% increase in Total Inferred MRE tonnage; There was also an increased gold metal content within the Total Indicated MRE from 629 Koz to 783 Koz, which is an increase of +154 Koz (+24%) with a likewise increase in contained gold within the Total Inferred Resource from 137 Koz to 168 Koz or an increase of +31 Koz (+23%) gold, respectively;   El Cura is still being drilled with 4 rigs, and is located in between La Infanta and La Romanera, but more closely resembles La Romanera metallurgically, returning higher gold values along with the base metals. David walks us through how each of these 3 deposit areas plays into the larger development strategy, where the earlier stage mining decline at La Romanera can now drift through El Cura on the way to the development of La Infanta, bringing in El Cura in as a future economic driver much earlier in the mining sequence.  We discuss all the derisking work going on in the background building toward the PFS this year, as well as an update on the environmental permits anticipated to come in over the next couple months.   We wrap up getting an update on where things are in the courts, with the sentencing portion of the legal proceedings have commenced on March 3rd, furthering the clarity on whether Emerita Resources will be awarded the high-grade polymetallic Aznalcóllar Project later this year, as the only other qualified bidder at the time.   If you have any follow up questions for David regarding Emerita Resources, then email those in to me at  Shad@kereport.com.   Click here to follow the latest news from Emerita Resources

Meet Beth, Founder of Beth Saunders Associates and creator of MapMoveMeasure—a practical framework that helps nonprofits build stronger, lasting relationships with supporters.

In this episode of the Revenue Builders Podcast, hosts John McMahon and John are joined by Parm Uppal, the Chief Revenue Officer at Benchling. Parm shares his journey through various sales and executive roles, illustrating his approach to using data as a cornerstone for the development and coaching of sales teams. They delve into the intricacies of simplifying vast amounts of data to draw actionable insights and avoid overwhelming sales reps. The conversation also explores the importance of distinguishing between skill and knowledge issues among reps, hiring the right sales leaders for startups, and maintaining a clear focus on the ideal customer profile (ICP). Parm gives practical advice for newly appointed CROs, stressing the importance of a 90-day listening tour and aligning with cross-functional teams. Additionally, the discussion touches on the impact of AI tools in sales processes and the evolving role of data in modern sales strategies. This episode offers a treasure trove of insights and best practices for sales leaders at various stages of their careers.ADDITIONAL RESOURCESLearn more about Parm Uppal:https://www.linkedin.com/in/parmuppal/Read Force Management's Guide to Increasing Company Valuation: https://hubs.li/Q038n0jT0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:05] Introducing Parm Uppal: Career Highlights[00:01:54] Using Data to Develop Sales Reps[00:03:45] Simplifying Data for Effective Coaching[00:05:09] Identifying and Solving Sales Problems[00:07:30] Leading Indicators and Coaching Strategies[00:10:36] Balancing Data and Observation in Sales[00:23:29] Adapting to Buyer Changes and Market Shifts[00:35:30] Building the CRO Scorecard[00:36:58] The Importance of a 90-Day Listening Tour[00:38:48] Commanding the Plan and Talent[00:41:08] Key Metrics for Success[00:48:15] Challenges in Recruiting and Retention[01:01:34] Emerging Tools in SalesHIGHLIGHT QUOTES[00:02:15] "You can't just walk into that conversation with an opinion because everybody's got an opinion."[00:02:37] "We have so much more data nowadays. If you don't simplify it, and you don't take a step back... it can overwhelm you."[00:19:55] "It's activity with accomplishment versus activity without purpose."[00:31:00] "You can't cookie-cutter sales methodologies from one context into another without understanding the unique market dynamics.

In this episode, we explore the critical aspects of scaling games in the gaming industry, focusing on the right timing, key metrics, and financial strategies. Ridzki Syahputera from PVX Partners shares insights on cohort profitability, the importance of soft launching, and various financing options available for game developers. The conversation emphasizes the need for consistency in cohort performance and the role of data in making informed scaling decisions.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Special Guest: Ridzki SyahputeraYoutube: https://youtu.be/_HtnAVoNUUMJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Scaling in Gaming04:28 Key Metrics for Scaling Games07:32 The Importance of Soft Launching10:34 Understanding Cohort Profitability13:32 The Role of Consistency in Cohorts16:32 Funding Growth Strategies19:25 Navigating Debt and Equity Financing22:30 Cohort Financing Explained34:00 Understanding Payback Periods and Risk Monetization37:37 Data-Driven Financing: The Role of Cohorts40:39 The Underwriting Process: How Financing Works46:33 Cohort Analysis: Visualizing Performance Metrics52:08 Forecasting Future Performance: Tools for Financial Planning---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comRidzki SyahputeraFounder of PVX Partnershttps://www.linkedin.com/in/ridzkisyahputera/---------------------------------------TakeawaysScaling should be based on solid metrics and data.Cohort profitability is essential for sustainable growth.Soft launching allows for testing and iteration before scaling.Consistency in cohort performance builds confidence for scaling.Cohort financing can be a viable option for funding growth.Understanding the payback period is crucial for financial planning.Testing new creatives is necessary to maintain performance.The process of securing funding can be quick if the data is ready.Using tools for cohort analysis can aid in decision-making.Engaging with investors early can help secure necessary funding.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

On the latest Stat Me Up Pod Dave Davis & DR Bart look at the key numbers looking towards another big game on Saturday in the premier league for Liverpool. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On the latest Episode of Stat Me Up: Dave Davis is joined by Dr Phil Barter to run the numbers on Endo & Harvey Elliott to see if they will have a long term future as they look at the key stats and figures. Learn more about your ad choices. Visit podcastchoices.com/adchoices

"Effective communication is everything—the product is only as good as it is understood." – Erin Raitt, B-Lynk. As Cloud Connections 2025 approaches, the Cloud Communications Alliance is shaking up the traditional panel format with interactive roundtables, designed to encourage real conversations and problem-solving. One of the must-attend sessions is "Winning Marketing Strategies: From AI to Training to Events," where Erin Raitt, VP at B-Lynk, joins industry experts Angela Leavitt, Amy Bailey, and Katie Merrill for a deep dive into marketing, customer engagement, and product adoption strategies. From Confusion to Confidence: Transforming the End-User Experience B-Lynk specializes in helping telecom and cloud providers drive product adoption and onboarding success. Raitt's focus at the roundtable will be on bridging the gap between product innovation and customer understanding: The Product Adoption Journey – How companies can guide end-users from confusion to confidence when launching new features. Key Metrics for Success – Tracking product adoption rates, feature engagement, and time-to-value to measure impact. Marketing & Training Synergy – Why effective marketing is not just about promotion, but education and enablement. An Interactive Workshop, Not Just a Lecture Unlike traditional conference panels, this roundtable is designed to be a working session where attendees can: Bring real-world marketing challenges and workshop solutions. Learn strategies for using AI, virtual training, and live events to improve customer engagement. Collaborate with industry experts to refine go-to-market approaches. Meet Erin Raitt and B-Lynk at Cloud Connections 2025 April 14–16, 2025 St. Petersburg, Florida Don't miss this opportunity to gain actionable marketing strategies from top industry leaders. Learn more about Cloud Connections 2025: CloudConnections.com Discover B-Lynk's solutions: www.b-lynk.com #CloudConnections2025 #MarketingInnovation #ProductAdoption #CustomerExperience #BLynk #CloudCommunications

In this episode, Ross Simmonds conducts an insightful discussion with an AI, answering five crucial questions about B2B marketing strategies. If you're looking to enhance your B2B marketing efforts, this episode is packed with valuable insights on content marketing, lead generation, and evolving buyer behaviors. Key Takeaways and Insights: 1. Key Differences Between B2B and B2C Marketing Decision-Making Factors: B2C purchases are driven by personal emotion and individual financial decisions. B2B decisions involve multiple stakeholders, procurement teams, and higher scrutiny, especially for expensive solutions. Buyer's Journey Considerations: Multiple touchpoints, evaluations, and approvals before a purchase is made. B2B buyers check case studies, references, product documentation, and validate company reputation before making a decision. 2. Evolution of the B2B Buyer's Journey Why the B2B buying process is more complex today: The rise of AI and automation has led to an overwhelming amount of messages, advertisements, and sales outreach, making it harder to stand out. Impact on Buyers: Buyers are more resistant to cold outreach. Personalized messaging and authentic storytelling are key to cutting through the noise. Effective Tactics to Adapt: Hyper-targeted content marketing and personalized messages tailored to the specific needs of decision-makers. 3. The Top B2B Lead Generation Channels Today Why LinkedIn is Dominating B2B Marketing: LinkedIn's algorithm now favors broader content discovery, similar to Facebook and X (formerly Twitter). Its video content capabilities are driving significant engagement. Golden Rule: High-quality, informative, and engaging content is necessary to leverage any platform effectively. Distribution strategy is just as important as content creation. 4. The Role of Content in B2B Brand Building Challenges in Standing Out: AI enables mass production of average content, increasing competition. Brands need to focus on unique insights and high-value content instead of generic "how-to" guides. Winning Content Strategies: Conducting original research and case studies. Crafting stories that resonate with target audiences. Publishing thought leadership content and leveraging community engagement. 5.  Measuring ROI for B2B Marketing Efforts The Importance of Full-Funnel Attribution: Tracking leads from initial engagement to final conversion. Using tools like HubSpot for pipeline tracking and performance analysis. Key Metrics to Monitor: How many leads turn into real opportunities? Which opportunities convert into actual sales? Attribution models that help understand what efforts are driving real revenue. Resources & Tools:

In this episode, we delve into the essential metrics of apartment investing: Cash Flow, Internal Rate of Return (IRR), and Average Annualized Return (AAR). Learn the significance of each metric, how to calculate them, and when to prioritize one over the other. We provide clear examples to illustrate concepts and discuss the benefits and pitfalls associated with these metrics. By the end, you'll have a solid understanding of these financial metrics to make informed and profitable investment decisions. Don't forget to like, subscribe, and reach out with your questions! Support the showFollow Rama on socials!LinkedIn | Meta | Twitter | Instagram|YoutubeConnect to Rama Krishnahttps://calendly.com/rama-krishna/ E-mail: info@ushacapital.comWebsite: www.ushacapital.comRegister for Multifamily AP360 - 2025 virtual conference - https://mfap360.com/To find out more about partnering or investing in a multifamily deal: email: info@ushacapital.com

Dave Davis Chats to Dr Bart To talk on all things data heading into the mammoth game against Pep and his underperforming City side Dr Barts tells exactly where Liverpool can punish city on sunday. Learn more about your ad choices. Visit podcastchoices.com/adchoices

We explore the world of asset class conversions with special guest Clint Harris, who specializes in turning empty big-box buildings (think old Kmarts and abandoned textile mills) into profitable self-storage facilities. Clint shares why changing consumer needs (especially among younger renters) is sparking new demand for creative reuse, and how savvy operators can use “cap rate arbitrage” to transform distressed properties at half the cost (and in a fraction of the time) compared to ground-up development. If you're curious about office-to-multifamily flips, hotel conversions, or self-storage projects, this episode offers an inside look at the rewards and pitfalls of going beyond traditional real estate strategies. Today's Episode Takeaways: - Why Conversions? How shifting consumer habits and vacant properties create “cap rate arbitrage.” - Storage Boom: Millennials now make up 38% of self-storage users, transforming the classic “store your junk” model into a climate-controlled, in-and-out amenity. - Key Metrics for Conversions: What operators look for in population density, traffic counts, and market rent comps to ensure profitability. - Challenges & Pitfalls: How unanticipated change orders and extended timelines can sink a project if you lack the right experience or vertical integration. - Beyond Self-Storage: From offices to hotels, RV parks to tiny-home villages—why any distressed asset can be repurposed with the right vision, team, and risk management. Don't forget to subscribe and leave a review so you never miss an episode covering the latest passive investing strategies, market trends, and real estate insights! Take our Survey: PassivePockets.com/Survey Disclaimer: The content of this podcast is for informational purposes only. All host and participant opinions are their own. Investment in any asset, real estate included, involves risk, so use your best judgment and consult with qualified advisors before investing. You should only risk capital you can afford to lose. Remember that past performance is not indicative of future results. This podcast may contain paid advertisements or other promotional materials for real estate investment advisers, investment funds, and investment opportunities, which should not be interpreted as a recommendation, endorsement, or testimonial by PassivePockets, LLC or any of its affiliates. Viewers must conduct their own due diligence and consider their own financial situations before engaging with any of the advertised offerings, products, or services. PassivePockets, LLC disclaims all liability for direct, indirect, consequential, or other damages arising out of reliance on information and advertisements presented in this podcast. Contact Us: jimpfeifer@biggerpockets.com

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by accomplished sales leader, Alex Varel, CRO at Multiverse. They discuss Alex's diverse career across media, software, and technology companies, including his transition to human capital management software. The conversation covers valuable lessons on leadership, the importance of authenticity, and the role of vulnerability in personal and professional growth. Varel shares insights on the significance of iterative improvements, data-driven decision-making, and a team-first mentality in scaling sales organizations. He also emphasizes the importance of an effective operating rhythm, recruiting the right talent, and balancing internal promotions with external hires. Varel's wisdom, examples, and memorable stories offer valuable takeaways for sales leaders aiming to drive growth and foster a culture of continuous learning and adaptability.ADDITIONAL RESOURCESLearn more about Alex Varel and his company through the links below.https://www.linkedin.com/in/alexvarel/https://www.linkedin.com/school/joinmultiverse/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon's book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:00:50] Alex's Journey Through Sales Leadership[00:03:06] The Power of Vulnerability and Authenticity[00:05:19] Lessons from Defeat: Embracing Challenges[00:17:27] The Role of a CRO: Responsibilities and Mindset[00:37:17] The Pandemic of Certainty[00:37:40] Learning from Various Sources[00:38:55] The Importance of Note-Taking[00:39:25] Learning from Everyone Around[00:41:03] Operating Rhythm for a CRO[00:42:35] The Value of Skip-Level Meetings[00:45:52] Transforming to a Broad-Based Success Mentality[00:53:50] Key Metrics for CROs[00:56:56] The Role of External Leaders[01:04:03] Traits to Look for in RecruitsHIGHLIGHT QUOTES[00:12:50] "Learning is in the difficulty."[00:31:58] "You are responsible for giving accurate feedback to every executive team member, especially the CEO."[00:46:47] "You can always count on human fallibility, errors are to be expected."[00:49:24] "Driving iterative improvements in a short period is critical for broad-based success."[00:49:39] "The mindset should be about team performance over individual performance."[01:10:56] "Don't die on every single hill; prioritize your time and energy to move the needle where it matters."

A diverse workforce is key to innovation. This episode helps you determine the status of your STEM workplace and its diversity strategy. Learn 4 approaches you can take  - and metrics you can use - to ensure your workplace is as welcoming and supportive as it should be.

In this episode, Melissa breaks down the power of data in business and why ignoring it can create unnecessary drama. If you've ever felt overwhelmed by financials and metrics, this episode will give you a simple framework to start tracking the numbers that truly matter. Melissa reveals the five essential business metrics every entrepreneur should monitor to ensure profitability, efficiency, and long-term success.What You'll Learn in This Episode:Why data tells the truth—whether you like it or notHow ignoring financials leads to bad decision-makingThe 5 key metrics every business owner must track:1. Net Profit Margin – How much of your revenue is actual profit2. Operating Expense Ratio – Keeping expenses in check for business health3. Customer Acquisition Cost (CAC) – Understanding the true cost of getting a customer4. Customer Lifetime Value (CLV) – How much a customer is worth over time5. Employee Productivity – Ensuring your team is efficient and effectiveWhy tracking these metrics can help you scale fasterHow to make your P&L report a powerful decision-making toolThe surprising reason why sharing financial goals with your team improves moraleResources & Links

The game is changing FAST. Walmart is making big moves, AI is reshaping e-commerce, and repricing is more important than ever. In this episode of The Clear the Shelf Podcast, Chris Grant and Chris Racic sit down with Dylan Carter, co-founder of Aura Repricer, to expose the hard truths about: • Walmart's real potential—Is it a game-changer or just hype? • Why Amazon sellers need to rethink their pricing strategy NOW • The AI revolution in e-commerce (and how it's changing the way we sell) • How to use Walmart & Amazon together to scale your business • The hidden risks of moving from Amazon to Walmart too soon Whether you're deep into online arbitrage, retail arbitrage, or wholesale, this episode is packed with insights to help you stay ahead of the competition. -------------------- RESOURCES FOR YOU:

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Sunil Dhaliwal, a seasoned venture capitalist and founding partner of Amplify Partners. The discussion dives deep into the challenges and skills required for startup sales leaders, emphasizing the importance of accuracy, adaptability, and honest communication. They explore the different growth stages of a company and how the role of a sales leader evolves with them. They also touch on recruiting, retaining talent, and preparing for board presentations. Dhaliwal shares his journey from Battery Ventures to founding Amplify Partners and provides insights into emerging trends and the impact of AI on various industries.ADDITIONAL RESOURCESConnect and learn more about Sunil Dhaliwal.https://www.linkedin.com/in/sunildhaliwal/Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0Check out John McMahon's book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064/HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:52] The Challenges of Startup Sales Leadership[00:02:49] The Importance of Accuracy in Sales Leadership[00:04:03] Finding the Right Sales Leader for Startups[00:05:47] Navigating the Maze of Early-Stage Sales[00:08:23] Communicating with the Board: Honesty and Accuracy[00:11:29] Key Competencies for Startup Sales Leaders[00:19:14] Presenting to the Board: Best Practices[00:24:26] Establishing an Effective Operating Rhythm[00:30:43] Seeking Advice from Experienced Leaders[00:31:36] Key Metrics for Young Companies[00:32:07] Importance of New Logo Growth[00:33:58] Retention and Sales Productivity[00:34:32] Challenges in Scaling Sales Teams[00:42:51] Stages of Company Growth[00:46:32] The Role of a CRO[00:50:27] Energy Management in Leadership[00:56:33] Founding Amplify Partners[01:00:03] Identifying Emerging Trends[01:02:52] The Future of AI in BusinessHIGHLIGHT QUOTES[00:03:19] "Their job is accurately conveying what's happening out there. Where are we good? Where are we bad?"[00:12:03] "At different stage companies, if the product's not working, I can complain about it in a startup company. The product is not going to work the way everybody wants it to work."[00:13:32] "Early stage companies, the mission for a CRO is more about discovery and asking questions rather than simply closing deals."[00:17:39] "Your biggest problem is somewhere between your CEO and founder, your board, there is stuff that they believe that isn't true."

If you're interested in an Early Bird Toronto Retreat Spot, DM us HERE Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.  

This year, a change in administration and a larger staff has afforded us a new opportunity: to set some benchmarks that we can check back on in two and four years. Doing something as expansive as this hasn't been possible for me, alone, in the past. But with the growth of our team over the last four years, I wanted to take advantage of our deep roster to do something much bigger and more comprehensive. So, as a team (and with the help of our readers), we've decided to lay out a series of reference points for both the incoming administration and the country as President Trump heads into office. Today, we're going to share a list of these benchmarks, with some numbers or assessments on where they stand today. We've also set a calendar reminder to publish newsletters checking in on them in two and four years, so we'll come back to the list then and explore how the Trump administration — and the country — is doing.This is a preview of today's special edition that is available in full and ad-free for our premium podcast subscribers. If you'd like to complete this episode and receive Sunday editions, exclusive interviews, bonus content, and more, head over to tanglemedia.supercast.com and sign up for a membership. If you are currently a newsletter subscriber, inquiry with us about how to receive a 33% discount on a podcast subscription! Ad-free podcasts are here!Many listeners have been asking for an ad-free version of this podcast that they could subscribe to — and we finally launched it. You can go to tanglemedia.supercast.com to sign up! You can also give the gift of a Tangle podcast subscription by clicking here.You can subscribe to Tangle by clicking here or drop something in our tip jar by clicking here. Our podcast is written by Isaac Saul and edited and engineered by Jon Lall. Music for the podcast was produced by Diet 75. Our newsletter is edited by Managing Editor Ari Weitzman, Will Kaback, Bailey Saul, Sean Brady, and produced in conjunction with Tangle's social media manager Magdalena Bokowa, who also created our logo. Hosted on Acast. See acast.com/privacy for more information.

Send us a textShownotes can be found at https://www.profitwithlaw.com/463.Struggling to maintain consistent cash flow and effective case management in your law firm?Join Moshe Amsel as he interviews John Scott, partner at Anders CPAs & Advisors, and Kip Bilderback, lawyer and business owner, on the latest episode of the Profit with Law Podcast. Discover the importance of standardizing billing processes, enforcing accountability through incentives, and utilizing tools like QuickBooks for accurate financial management. John and Kip share their insights on dynamic forecasting versus static budgeting, preemptive hiring strategies, and defining your firm's vision for growth. They also discuss practical steps for smaller firms to improve financial stability and the need to document business processes.Listen now to learn how to turn your firm's financial and operational challenges into opportunities for growth and efficiency!Chapters:[00:00] Introduction to John Scott and Kip Bilderback[04:10] Why Law Firms Struggle: Insights from Fractional CFOs and COOs[10:41] Key Metrics for Law Firm Success[16:59] Law Firm Growth Dilemma: Hire First or Market First?[21:57] A Step-by-Step Guide to Strategic Scaling for Law Firms[28:03] John and Kip's Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with John Scott: LinkedIn | Twitter (X) | Facebook | Instagram | YouTube | TiktokConnect with Kip Bilderback: LinkedIn | Twitter (X) | Facebook | InstagramJudicial Dollars and Cents: A Virtual CFO's Playbook to help Law Firms Create a Financial Roadmap to Success by John Scott Get a FREE digital copy of John Scott's bookEOS by Gino Wickman Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:

If you're looking to add 30 new members in just 6 weeks, we've got you covered! Click here to learn how the 6-Week New Client Surge can make it happen. In this candid and impactful episode of the FBU Podcast, Vince pulls back the curtain on his private team meeting to teach gym owners how to determine if they're truly winning or losing in business. Through engaging stories and practical advice, Vince explains the importance of using a scoreboard to track key metrics, make game-time adjustments, and stay on course toward success. Whether you're running a small gym or aiming to scale, this episode will inspire you to take control of your numbers and create a culture of accountability in your business. 5 Key Topics Discussed:The Power of the Scoreboard: Why tracking weekly metrics is critical to knowing if you're on track to hit your goals or falling behind.Three Stories That Drive the Point Home: Memorable anecdotes, including a coach's halftime adjustments and a pilot's flight tools, to illustrate the importance of data clarity.Key Metrics to Track: The four essential numbers every gym owner should monitor weekly: leads, consultations, new members, and attrition.Creating Accountability Through Ownership: How assigning responsibility for each metric empowers your team and lightens the owner's load.Breaking Down Goals: A step-by-step example of how to set actionable goals, from annual targets to daily tasks, to keep your business moving forward. Don't miss out! Gym Business Mania is happening March 7th–9th in Orlando, Florida! Click here to grab your tickets now before the price goes up! If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

As we head into 2025, it is crucial to harness the power of data to streamline and enhance your business strategies. In this episode, Ally Anderson joins us again on the podcast to discuss the art of tracking vital metrics to drive your business growth and success. Whether you're a photographer, digital marketer, or any creative entrepreneur, understanding which numbers to track can significantly influence your path for the year ahead.Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!Mentioned in this EpisodeMaking Data-Driven Decisions in Your Business with Ally AndersonCrafting an Intentional Marketing Plan with Tayler Cusick-Hollman [Marketing with Intention Series]Connect with AllyWebsite: link.akaridigital.ca/bfcInstagram: instagram.com/akaridigitalTraining: link.akaridigital.ca/bfc-grow [Use code COLIE to get it for free]

After climbing the ranks of the high finance ladder, Codie Sanchez felt lost. She was no longer in charge of her day-to-day life, despite her years of schooling and hard work. She decided to use the insights she had gained to build her own portfolio of what she calls “boring businesses.” Now, she is out to help others do the same, quickly becoming one of the biggest female business influencers in the world. In this episode, Codie breaks down her step-by-step approach to identifying, buying, and scaling small businesses that most people ignore but yield big returns. In this episode, Hala and Codie will discuss:  (00:00) Introduction  (03:18) From Journalism to Finance (05:11) Breaking Corporate Chains (08:09) Battling Bias as a Woman in Finance   (11:21) Unorthodox Wealth Creation Strategies   (20:00) Should You Really Diversify Your Income Streams?   (24:06) Wealth from Boring Businesses   (27:09) Six Creative Strategies to Buy a Business (35:11) Spotting Motivated Sellers (37:05) Key Metrics for Evaluating Businesses  (40:27) Finding Hidden Gem Businesses (53:53) Codie's Secrets to Success   Codie Sanchez is the founder of Contrarian Thinking and co-founder of Unconventional Acquisitions, focusing on small business acquisitions and roll-ups in the micro-PE space. She runs a holding company of service-based SMBs under $10M EBITDA, emphasizing "boring businesses." She previously led First Trust's $1B Latin America business and held leadership roles at Goldman Sachs, State Street, and Vanguard. She started her career as an award-winning journalist and has since become a recognized investor and thought leader. She holds an MBA from Georgetown University and serves on boards like Permian Investment and Magma Partners. Connect with Codie: Codie's Website: https://www.codiesanchez.com/#intro  Codie's LinkedIn: https://www.linkedin.com/in/codiesanchez/  Codie's Twitter: https://twitter.com/codie_sanchez  Codie's Instagram: https://www.instagram.com/codiesanchez/  Sponsored By: Airbnb - Find yourself a co-host at airbnb.com/host. Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Found - Try Found for FREE at https://found.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Contrarian Thinking: https://contrarianthinking.co/  Unconventional Acquisitions: https://unconventionalacquisitions.com/  Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Kevin Stevens of Energize Capital joins Nick to discuss The Energy Transformation, Challenges with Transmission and Distribution, Nuclear vs. Renewables, and Why Unreasonable Hospitality is Necessary in VC. In this episode we cover: Challenges in Energy Distribution and Storage The Role of Batteries and Other Energy Storage Solutions Data Centers and Energy Consumption Nuclear Energy and Its Role in the Energy Transition Financing Challenges and Strategies for Energy and Climate Companies The Importance of Intellectual Humility and Debate in Investing Future of AI and Defensibility in Energy Software Evaluating Revenue Quality and Key Metrics for Success Guest Links: Kevin's LinkedIn Energize's LinkedIn Energize Website Kevin's Twitter/X The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter. Are you a founder looking for your next investor? Visit our free tool VC-Rank and we'll send a list of potential investors right to your inbox!