Podcasts about actionable takeaways

In this episode, Josh interviews George Meressa, founder of Clear Ads, about effective Amazon DSP advertising strategies. George explains how to vet DSP agencies, select high-performing products for campaigns, and leverage remarketing, cross-selling, and competitor targeting using Amazon's data analytics. He emphasizes the importance of choosing certified partners, analyzing product conversion rates, and methodically building campaigns. The discussion includes actionable tips for maximizing ROAS and practical advice for supplement brands and other sellers aiming to scale with DSP. The episode concludes with key takeaways for listeners interested in leveraging Amazon DSP for business growth.Chapters:Introduction & Guest Background (00:00:00)George Meressa's experience in digital advertising and focus on Amazon PPC and DSP.Vetting a DSP Agency (00:00:40)Checklist for choosing a DSP agency, importance of official partners, and due diligence questions.Transition to DSP Strategies (00:03:16)Emphasizing the importance of agency selection before starting DSP strategies.Selecting Products for DSP (00:03:41)Criteria for choosing products: retail readiness, sales volume, impressions, and conversion rates.Remarketing as First Strategy (00:03:45)Remarketing setup: targeting product viewers who haven't purchased, and audience segmentation.Product Data & Conversion Rate Analysis (00:04:59)Importance of product data, minimum impressions, and conversion rate benchmarks for DSP success.Audience Segmentation for Retargeting (00:06:27)Creating and excluding specific audiences for more effective retargeting campaigns.Cross-Selling & Market Basket Analysis (00:07:14)Using brand analytics and market basket analysis to build cross-sell campaigns.Advanced Audience Targeting & Overlap Reports (00:08:18)Utilizing overlap reports, refining audience targeting, and future of display ads.Bespoke ASIN Targeting & Subscribe & Save Strategies (00:09:13)Custom ASIN targeting, strategies for subscribe & save products, and using purchase window data.Competitor Targeting for Supplements (00:11:17)Targeting competitor's customers for supplements and the strong DSP fit for supplement brands.Episode Wrap-Up & Actionable Takeaways (00:11:41)Summary of key strategies, actionable steps, and importance of methodical DSP campaign building.DSP Product Fit & Data-Driven Decisions (00:13:37)Discussion on product suitability for DSP, importance of impressions and conversion rates.Layering DSP Strategies Up the Funnel (00:14:37)Methodical approach: start with retargeting, analyze results, and progressively add advanced strategies.Closing & Contact Information (00:15:27)How to contact George Meressa and Clear Ads for DSP services and further advice.Links and Mentions:Amazon Accredited Partners Page: "00:01:48"  Brand Metrics: "00:05:47"  Overlap Reports: "00:08:18"  Prosper Show: "00:08:18"  Nozzle: "00:10:12"  ClearAds: "00:15:53"Transcript:Josh 00:00:00  I am super excited to introduce you all to George Meressa. George has been in digital advertising since 2009, working on a wide range of platforms including Amazon, Google, Bing, LinkedIn and Facebook. Paid advertising. Using these platforms, he has worked with hundreds of advertisers across the world in numerous industries and sectors to maximize their ROAS. His agency, Clear Ads, now focuses purely on Amazon PPC and DSP advertising, helping deliver the best results for his clients. So with that introduction, welcome to the show, George.George 00:00:38  Thank you so much for having me, Josh. It's a pleasure.Josh 00:00:40  What are some of the what's a checklist that you should kind of go through and walk through to vet an agency that you're looking to have, do DSP for you?George 00:00:48  The first thing is don't go with Amazon. Right. But I'm sure they won't mind me saying this. Right. But actually they will. But I'm going to say anyway, Amazon's core strategy is to get you to spend as much money as possible. That's their KPI because that's how they get promoted.George 00:01:02  Right. So the way they treat your account is they go, hey, look at all these amazing impressions that you've got. Isn't that great? And as I said, you're like, hold on one step. Precious isn't really the key thing for us. Like we're trying to get. We're trying to we're trying to grow our business. Not not just increase our reach. So that's the big thing that they go with, especially with the slight uncertainty with attribution at the moment. It could look to to their favor. Right. That's the first thing. Now second, when you do go to an agency, the first step you should take is go onto Amazon's accredited partners page. Right. And check out DSP providers. So Amazon DSP providers just put stuff on Google. Go onto Amazon's page and there's a list of DSP providers. Right. So what you tend to find if you find any company. Right. If they're if they're if they are an official partner with Amazon, they will tend to have a partner badge somewhere which links straight to that page which shows you, hey, their official partner.George 00:01:58  Now, if they're not an official partner, they might be piggybacking off someone else's suit. Right. You don't want to get into that. Because if they're piggybacking off someone else's seat. Right. Let's just say there's some internal issues and they get kicked out of that seat. They no longer have access to your account. Who do you contact? Yeah. Who do? Who do you reach? You don't know. Right. So you want to make sure you've got someone who's got their own first thing. The second thing is, I'm sure every seller that's listening to this, they're savvy. They have a pool. An audience of other savvy sellers. Speak to them, find out who are they using that's doing DSP. That's working really well. Right. Get their first, first, first glance and say, okay, what's your experience been like? and ensure that they're happy with whoever it is. So they're the steps that I would recommend taking when trying to find a DSP agent. I would even go as far as ask them questions about the business.George 00:02:49  What's the purpose of the business? What are you looking to do? How big is it? How long has it been going? Is it? Is it a brand new business that's business. Me starting up for a bit and might not be there tomorrow. Yeah. Is it one that's been there for a while? Is it, you know, you want to you just want to really find out how many DSP, agents you have. How many of them are certified? how many have taken the exams? I would just do your due diligence. Ask those questions before it's too late, and then before you're stuck with someone.Josh 00:03:16  Yeah, I think that is foundation number one for sure. So I hope our listeners follow those best practices because it's true. You make this decision, and it's not like you could just change course after six months or a year. otherwise you're just starting from ground zero all over again. All right. Now let's jump into these strategies. Let's say you have found the right agency to work with.Josh 00:03:41  What's the first strategy you should be implementing with DSP?George 00:03:45  Yeah. So the first strategy is 100% remarketing. You want to you want it. You want to okay. No, n...

In this episode of the Econ Dev Show, Dane talks with Janae Stark about the Community Economic Revitalization Board's “right project, right time” approach to rural economic development, from planning and project development to infrastructure financing, construction timelines, and what happens when projects go sideways. Janae shares how CERB works with communities and federally recognized tribes in Washington State, why trust and relationship-building matter as much as funding, and how infrastructure like buildings, roads, utilities, and rural broadband can unlock opportunity for small communities. The conversation also explores the less visible work behind successful projects, the importance of helping communities avoid bad bets, and why economic developers need spaces to learn from one another instead of reinventing the wheel alone. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Start with project readiness, not the application. Before pursuing funding, work backward from the business or community timeline and identify permits, environmental review, match funding, private investment, and approvals needed to get to contract. Treat planning as economic development work. Use planning funds and community outreach to clarify what the community actually wants to become, not just what project happens to be available. Build relationships before things go wrong. Communities are more likely to call early when a business partner pulls out or a project changes if they already trust you. Be willing to coach communities toward the right funder. If your program is not the best fit, help the community find the organization or funding source that can get them to yes. Do not confuse urgency with readiness. A project can look exciting on paper but still be too risky if the private partner, repayment plan, permits, or timeline are not solid. Ask whether the infrastructure can support more than one possible business. Projects are safer when the building, road, utility, or site improvement can be reused or marketed to another company if the original deal falls apart. Help elected officials and board members understand the invisible work. Explain the project development, relationship management, and risk reduction that happen long before a groundbreaking or ribbon cutting. Recognize that different infrastructure has different economic impacts. Buildings, roads, water, sewer, and electricity may directly enable business expansion, while broadband may improve community competitiveness in broader, less immediately visible ways. Create peer networks for practitioners. New economic developers need places to ask basic questions, decode acronyms, find funding calendars, and learn from communities that have already solved similar problems. Show up and listen locally. Especially for people new to economic development, attending community meetings, listening to difficult voices, validating concerns, and asking experienced practitioners for help are essential parts of learning the work. Special Guest: Janea Stark.

In this episode, Josh interviews Destaney, CEO of Better AMS, about advanced Amazon advertising strategies. Destaney shares insights on setting ad budgets based on brand goals, structuring campaigns for profitability and growth, and the importance of campaign-level organization. They discuss the challenges of managing large SKU counts and the need for software tools like Pacvue, highlighting that expertise is crucial to leverage such platforms. Destaney emphasizes using data-driven, white-hat strategies and staying proactive with Amazon ads. The episode wraps up with actionable tips and an invitation to connect with Better AMS for further learning and free brand audits.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Destaney, CEO of Better AMS, and discusses her background in Amazon advertising.Destaney's Experience in Amazon Ads (00:00:49)Destaney shares her journey, starting young in Amazon ads, and her experience managing large ad spends.Budgeting for Amazon Ads (00:01:23)Discussion on how brand owners should approach setting budgets for Amazon ads based on goals and growth.Structuring Campaigns for Different Objectives (00:02:05)Destaney explains campaign-level structuring for profitability, keyword research, brand defense, and market share.Fluid Budget Allocation & Campaign Adjustments (00:03:05)How to fluidly adjust budgets between campaigns based on product launches and changing objectives.Challenges Managing Many SKUs & Need for Software (00:04:05)Josh describes the difficulty of managing 1200 SKUs and the need for software to optimize Amazon PPC.Evaluating Amazon PPC Software & Automation (00:05:14)Destaney discusses the importance of having knowledgeable staff and choosing the right software for automation.Advanced vs. Automated Software Solutions (00:07:08)Recommendations for advanced users (rules-based tools like Pacvue) vs. automated solutions for less experienced teams.Limitations of AI in Amazon Ad Tools (00:08:10)Destaney explains the current limitations of AI in Amazon ad software due to restricted data access.Pacvue & Importance of Expertise (00:09:04)Josh and Destaney discuss why Pacvue is powerful but requires deep Amazon ad knowledge to use effectively.Actionable Takeaways for Brand Owners (00:10:33)Josh summarizes three key action items: focus on brand metrics, shift mindset on ranking strategies, and invest in expertise.Closing & Where to Find Destaney (00:13:38)Destaney shares where listeners can follow her and learn more about Better AMS, including free brand audits.Links and Mentions:Tools and Software"Perpetua": "00:07:08""Pacvue": "00:08:40"Websites and Social Media"Better AMS" now BTRMedia: "00:13:52""LinkedIn": "00:13:52"Transcript:Josh 00:00:00  Today I'm super excited to introduce you all to Destaney with Sean. Destaney is the CEO of better AMS and better. AMS is a retail media agency managing over $50 million of spend across Walmart and Amazon. So with that, welcome to the show, Destaney.Destaney 00:00:16  Thank you so much for having me, Josh. Really excited to be here.Josh 00:00:19  I'm super excited to have you on the show. My team is also excited to have you on the show, because they watch your YouTube videos and all the content that you're putting out, and oftentimes in our own strategy meetings, it will be, hey, I remember Destaney said this, Destaney said that. And so to have you on the podcast, I'm super excited to have you here. And I think I want to encourage our listeners to pay attention, because Destaney knows what she's talking about as it relates to Amazon advertising.Destaney 00:00:49  I hope so. I have been in this space for like six years, and I have done nothing but Amazon ads. So, you know, a lot of people are forced to go wide, whether it's because you're brand building or how quickly the industry industry changes.Destaney 00:01:02  I was super thankful to be thrown into Amazon advertising management at like 22 years old. I think my first large brand was managing around $10 million spend a quarter, so I, I had to learn really fast and this is all I know at this point. So thank you everyone for supporting my content because you are, you know, paying for my meals at night.Josh 00:01:23  I love it. A lot of brand owners come to you probably and say, oh well, my budget is unlimited if it's profitable, right? Like if it's profitable, then spend as much as you want. And I think I've fallen into that camp at some times. So Destaney, based on your wealth of knowledge and experience working with even higher level brands, doing 300 million a year, what, like how would you recommend a brand owner comes up with a budget for their products?Destaney 00:01:53  Yep. Yeah. So a budget's obviously so dependent on goals and growth and all of those things. So I always struggle to give that. I will say I interviewed a ton of the other agency owners.Destaney 00:02:05  I think we're managing in total. I kind of like over $500 million worth of spend. And what everyone said an average tacos for a high growth brand that's trying to be competitive is around 10 to 15%. I don't love giving that as a general gauge, because I know a lot of people have certain SKUs that are going to be a lot higher because they're more competitive category, different goals. And I hate giving like one size fits all solutions. Anyone who's listened to me or follow me knows that. It's like my biggest pet peeve. but I will say something to remember is that Amazon advertising is actually really precise. you know, sometimes like Facebook ads where you're doing audience targeting and behavioral aspects are combined in Amazon. Ads are not like that. You can be so granular. So one thing we recommend is we we set up all of our strategies on the campaign level. So when a brand comes to us we're going to have campaigns for profitability. We're going to have campaigns for keyword research. We're going to have campaigns for brand defense, and we're going to have campaigns for rank or market share.Destaney 00:03:05  And when we have all of those set up, that means we can take that budget and fluidly adjust based on our needs. So if we have a $20,000 a month budget and this month we're launching a new product, we're going to shift more of that budget to be focused on rank. And that's going to take away from our profitability campaigns, which means we're probably going to have a higher ACOs, but we're launching now the moment that becomes steady. We're going to lower our budget on our rank and move to profitability. So that way we can be really fluid with those adjustments that make your Amazon advertising align with your actual top line sales goals.Josh 00:03:40  Now that makes a lot of sense. Now I think we I could dive in even further with you. We could get into some real nitty gritty stuff here. Maybe that would have to be a part two. because what I'd like to shift into is we went through this last year in terms of trying to identify a software solution that could execute a lot of these good strategies.Josh 00:04:05  So for our team, you know, we hired an internal PPC manager. We were formerly with an advertising agency for I think four years. So we'd been with them for a long time. But to your point, you know, it's hard for an agency to really get into the details of every single product and tracking their metrics. And w...

Podcast Episode OverviewIn this episode, Mike and Glenn are joined by returning guest Doctor John at a local coffee shop to dive deep into the realities of alcoholism. The conversation provides fantastic advice and information, highlighting John's inspirational passion for both newcomers and old-timers.Core Themes & Discussion PointsThe "ISM" is the Core Issue: John emphasizes that the problem is not alcoholism (the substance), but the ISM (the human condition). It is about the "void" or "hole in the soul" rather than the booze itself.A Spiritual Dis-Ease: John argues this is not a chemical imbalance or a disease in the traditional medical sense, but rather a "thirst for God"—a human yearning for wholeness, centeredness, and peace.Hypersensitivity: Alcoholics are described as "pain augmenters" who are highly sensitive. Alcohol initially served as an effective coping mechanism and brought ease, until it eventually stopped working.Character Defects: These defects were essentially coping skills utilized when the disease was active and untreated.Powerlessness & Affinity: An essential foundation of recovery is accepting one's powerlessness over the condition. It functions less like a physical allergy and more like a profound mental dis-ease and affinity.Actionable Takeaways & PreventionRemoving the Alcohol Isn't Enough: Eliminating booze removes the symptom, but the underlying "ISM" remains. It is a lifelong condition that persists regardless of external life circumstances.Stay Connected: Because the condition is always present, isolation is dangerous. John stresses that while you can be drunk or dry alone, achieving true sobriety requires the support of a community.Active Maintenance: Simple prevention relies on continuous action: staying engaged, attending meetings, and actively focusing on recovery steps.

In this episode of the Econ Dev Show, Dane Carlson talks with Matt Mandrella, Music Officer for the City of Huntsville, Alabama, about what it means for a city government to take music seriously as an economic development strategy. Matt explains how Huntsville's music audit led to intentional investments in venues, programming, artist development, tourism, and workforce attraction, including the Orion Amphitheater, MidCity, Women in Music, tour grants, a central music calendar, and partnerships that help local artists and businesses grow. The conversation shows economic developers how music can strengthen quality of life, support downtown and district development, attract talent, create career pathways, and give a community a stronger identity without trying to become the next Nashville or Austin. Like this show? Please leave a review. Even one sentence helps more than you know. 10 Actionable Takeaways for Economic Developers Start with an audit. Before launching programs, study the local music ecosystem, identify gaps, and use that work to create a practical roadmap. Treat music as quality-of-life infrastructure. Think about music the same way you think about parks, trails, sports, and public spaces: as something that helps people choose to live, work, and stay in your community. Connect music to talent attraction. If your community has hard-to-fill jobs, especially higher-skill jobs, remember that people also choose places based on what life feels like after work. Design venues as district anchors. A major music venue can help catalyze surrounding private investment when it is tied to restaurants, hotels, housing, public spaces, and a broader district strategy. Program public venues beyond big concerts. Use civic venues for free and low-cost community events, fitness classes, festivals, seasonal events, and local programming so taxpayers feel ownership of the space. Support artists as small businesses. Programs like tour grants, showcases, and local performance opportunities can help musicians build momentum, gain confidence, and create professional pathways. Create a central music calendar. If residents and visitors have to check five different websites to find live music, the community is leaving value on the table. Use small programs in small communities. Even without a major amphitheater, communities can support live music on town squares, at restaurants, farmers markets, downtown events, and public gatherings. Build the behind-the-scenes workforce. Music creates opportunities beyond performers, including sound, lighting, staging, trucking, security, ticketing, marketing, hospitality, and event operations. Develop your own identity. Do not try to become Nashville, Austin, or New Orleans. Build a music strategy that fits your own community, culture, venues, talent, and long-term goals. Special Guest: Matt Mandrella.

Think online scams and shams are easily spotted? Welcome to the current year: AI and deepfakes make deception virtually indistinguishable from reality. Robert Siciliano, a world-class security analyst and strategist, reveals how hyper-realistic AI avatars, synthetic voice overlays, and emotionally manipulative scams are transforming the digital landscape—and why most of us are more vulnerable than ever before.In this eye-opening episode, Robert dives into the biological roots of trust and explains why our innate need to trust leaves us wide open to deception. You'll discover how scammers exploit the human blind spot—our default trust—and learn concrete strategies to recognize red flags, even when appearances feel perfectly convincing. We break down the neuroscience behind gut intuition, body language cues, and the subtle physiological signs that signal danger, plus how AI is enabling highly targeted, scalable scams that can deceive even the smartest among us.02:58 The Nature of Trust and Vulnerability06:08 Understanding Scams in the Digital Age09:03 The Importance of Self-Awareness12:14 Navigating Human Instincts and Deception15:11 The Role of Loneliness in Scams17:52 Real-Life Scam Stories21:01 The Mechanics of Romance Scams45:34 Understanding Scams and Vulnerabilities51:47 The Profile of Scam Victims54:14 Recognizing Risk and Building a Firewall01:02:43 Deception Detection Techniques01:10:28 Personal Stories and Lessons Learned01:13:52 Daily Routines and Personal Growth01:20:37 Actionable Takeaways for ListenersRead

In this episode Dane Carlson talks with Jon Roberts of TIP Strategies about his new book, The Cost of Cool: Austin's Tech Growth and the People Left Behind, and what Austin's rise can teach economic developers everywhere. They discuss how Austin became a tech and talent magnet, why that growth created real pressure around equity, housing, and displacement, and whether tech growth inevitably widens community divides. Jon also explains why entrepreneurial ecosystems need more than enthusiasm, why universities and major companies matter, how communities like Green Bay and Racine County, Wisconsin are building on their own assets, and why economic developers need to think about AI, quantum computing, bioengineering, and the next wave of technology without forgetting the people who may be left behind. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Treat equity as a front-end strategy, not a cleanup project. If tech growth is coming, plan for housing, displacement, affordability, and access before the growth accelerates. Be honest about the tradeoffs of tech growth. Jon argues that more tech investment has historically been linked with greater inequity, so economic developers should discuss that risk openly instead of assuming growth automatically benefits everyone. Do not build an entrepreneurial strategy around vibes alone. Incubators and startup events help, but the conversation emphasized the importance of real links to research, tech transfer, and major corporate activity. Know the assets you actually have. Green Bay's example shows that communities can build from distinctive local strengths, including major institutions or brands, instead of trying to copy Austin or Silicon Valley. Create tight relationships with universities and companies, even if they are not in your backyard. Physical proximity may help, but the more important issue is whether the connection is real, active, and tied to specific development opportunities. Use major projects as platforms, not endpoints. A data center complex, corporate investment, or innovation park should raise the question: "What turns this into something more?" Protect vulnerable neighborhoods before market pressure arrives. Once high-income workers begin bidding up undervalued neighborhoods, the available responses become more limited. Understand that "cool" is hard to manufacture. Austin's music, counterculture, local institutions, and "Keep Austin Weird" identity became part of its attraction, but they were not simply chamber-of-commerce slogans. Keep a long view on technology. AI matters, but Jon cautions economic developers not to treat it as the final technological shift. Quantum computing, bioengineering, and other changes may be next. Make the uncomfortable conversations part of the work. Questions about displacement, inequality, tech disruption, and who benefits from growth may not have easy answers, but avoiding them makes communities less prepared. Special Guest: Jon Roberts.

In this episode of the Econ Dev Show Dane Carlson talks with Dr. Glenn Athey, author of The Local and Regional Economic Development Handbook, about what economic developers actually need to know to move from strategy to delivery. Glenn shares how growing up in northeast England during de-industrialization shaped his interest in regional economic development, why he wrote the book he wishes he had at the start of his career, and how practitioners can use international case studies without simply copying someone else's playbook. The conversation covers action-oriented strategies, evidence that informs decisions instead of burying teams in data, the importance of local capacity, entrepreneurship support that prioritizes high-growth potential, and how sustainability can run through every part of economic development rather than sit off to the side. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Keep a working reference shelf. Economic development is too broad to know everything cold. Have reliable resources you can dip into before meetings on unfamiliar topics. Read enough to participate intelligently. You do not have to become an expert overnight, but you should understand the basics well enough to ask good questions and add value. Turn strategy into an action plan. A useful strategy should say what the community will do, what it will keep doing, what happens next, and how success will be measured. Do not confuse data with analysis. Dashboards and tables are not the point. Ask, "So what does this mean, and what should we do differently?" Borrow proven ideas, then localize them. Most communities do not need to invent something brand new. Study what worked elsewhere, then adapt it to your own economy, assets, and constraints. Be more curious. Visit the neighboring community with the strong business center. Ask how their program works. Learn from people who are already doing the thing well. Know your community's real capacity. Big ambitions require people, skills, funding, and institutional ability. A plan that ignores delivery capacity is likely to become shelf art. Prioritize business support where you can add the most value. Lifestyle businesses, high-growth startups, exporters, and innovation-driven firms may all need help, but they do not all produce the same economic impact. Connect the functions. Investment attraction depends on workforce, sites, infrastructure, universities, entrepreneurship, planning, and policy. The best economic developers see how the pieces fit together. Build confidence across the whole field. Economic development touches strategy, business growth, workforce, sites, investment, inclusion, planning, and more. You do not need to know every topic perfectly, but you do need enough range to recognize how the pieces connect. Special Guest: Dr. Glenn Athey.

2026-05-17 Why John?by Pastor Chris Berg Scripture Reference: Mark 6:14-2914 King Herod heard about this, for Jesus' name had become well known. Some were saying, “John the Baptist has been raised from the dead, and that is why miraculous powers are at work in him.”15 Others said, “He is Elijah.” And still others claimed, “He is a prophet, like one of the prophets of long ago.”16 But when Herod heard this, he said, “John, whom I beheaded, has been raised from the dead!”17 For Herod himself had given orders to have John arrested, and he had him bound and put in prison. He did this because of Herodias, his brother Philip's wife, whom he had married. 18 For John had been saying to Herod, “It is not lawful for you to have your brother's wife.” 19 So Herodias nursed a grudge against John and wanted to kill him. But she was not able to, 20 because Herod feared John and protected him, knowing him to be a righteous and holy man. When Herod heard John, he was greatly puzzled; yet he liked to listen to him.21 Finally the opportune time came. On his birthday Herod gave a banquet for his high officials and military commanders and the leading men of Galilee. 22 When the daughter of Herodias came in and danced, she pleased Herod and his dinner guests. The king said to the girl, “Ask me for anything you want, and I'll give it to you.” 23 And he promised her with an oath, “Whatever you ask I will give you, up to half my kingdom.”24 She went out and said to her mother, “What shall I ask for?” “The head of John the Baptist,” she answered.25 At once the girl hurried in to the king with the request: “I want you to give me right now the head of John the Baptist on a platter.”26 The king was greatly distressed, but because of his oaths and his dinner guests, he did not want to refuse her. 27 So he immediately sent an executioner with orders to bring John's head. The man went, beheaded John in the prison, 28 and brought back his head on a platter. He presented it to the girl, and she gave it to her mother. 29 On hearing of this, John's disciples came and took his body and laid it in a tomb.Mandeville Bible Church   "Where God's Word is Our Foundation"https://www.mandevillebiblechurch.org/Come and see that God's Word is alive and at work right here in Mandeville.. and throughout the world!All are welcome. 217 Carroll Street, Mandeville, LA 70448Office Phone: (985) 626-3114Sunday Service: 9:30AMAdult Sunday School: 10:45-11:30AMNursery and Children's church available.Sermon Notes from Pocket AI:Sermon Structure OutlineI. Introduction: The Difficulty of the Text The sermon addresses Mark 6:14–29, a passage the speaker admits was initially difficult to approach. The challenge lies not in its interpretation or subject matter, but in its purpose: why did Mark include this specific parenthetical flashback about the death of John the Baptist? The thesis is established that all Scripture is "God-breathed" and profitable, meaning this passage exists to increase the believer's usefulness and maturity.II. The Identity Crisis: Who is Jesus? The narrative begins with the fame of Jesus reaching Herod Antipas. The public offers three primary theories on Jesus' identity:The Resurrected John the Baptist: Herod's personal conviction, fueled by guilt and fear.Elijah: Based on the prophecy in Malachi 4 regarding a forerunner before the Day of the Lord.A Prophet of Old: A belief that the 400-year "silent period" had ended with a new prophetic voice.III. The Flashback: The Martyrdom of John the Baptist The speaker details the "daytime TV" complexity of Herod's household. Herod had married Herodias, his half-brother Philip's wife. John the Baptist publicly rebuked this as unlawful (Leviticus 18, 20).The Conflict: Herodias harbored a grudge and wanted John dead, while Herod protected him, finding his preaching "perplexing yet fascinating."The Execution: During a drunken birthday banquet, Herodias' daughter (Salome) pleased Herod with a dance. Bound by a rash, public oath to give her "up to half the kingdom," Herod was manipulated into beheading John to save face before his guests.IV. The Theological Purpose: Why Mark Included the Story The speaker identifies three reasons for this narrative's inclusion:Foreshadowing Christ: There are direct parallels between John and Jesus. Both were feared/admired by rulers (Herod/Pilate), both were killed to appease a crowd, and both had their bodies requested by disciples for burial.Identifying the Forerunner: Jesus later confirms that John was the "Elijah" who was to come and suffer.Preparing the Church for Persecution: The original readers (likely under Nero) needed to see that righteous living often invites worldly hatred.V. Conclusion: The Choice of Soil The sermon concludes by contrasting Herod's "bad soil"—treating the Word of God as mere entertainment—with the call to entrust oneself to the "Just Judge."Key Scripture References2 Timothy 3:15-17: The foundational claim that all Scripture is inspired by God and profitable for teaching and training in righteousness.Mark 6:14-29: The primary text detailing Herod's reaction to Jesus and the flashback to John's beheading.Leviticus 18:16 & 20:21: The moral law John used to confront Herod regarding his marriage to his brother's wife.Malachi 4:5-6: The prophecy regarding the return of Elijah.1 Peter 2:23: The model of Christ, who did not revile when reviled but entrusted Himself to God.Audience Reflection SectionThe "Herod" Trap: Are you treating spiritual teaching as "interesting" or "fascinating" without allowing it to change your life? Herod liked listening to John but remained "bad soil."The Cost of Truth: John the Baptist was beheaded for pointing out a specific sin. Are we willing to stand for the truth of God's Word even when it is socially or politically "unlawful" or unpopular?Entrusting the Judge: When facing rejection or "persecution" in daily life, do we respond with a "nasty tongue," or do we follow the example of Christ by entrusting our reputation and safety to God?Actionable TakeawaysStudy the "Difficult" Passages: Do not skip over genealogies or uncomfortable narratives in the Bible. Approach them with the conviction that they are there to "equip you for every good work."Practice "Scripture Before Screens": Align with the speaker's protocol of primary preparation through prayer and the Word to avoid being "bad soil" influenced by the world's noise.Reject Appeasement: Identify areas where you might be tempted to "save face" or appease a crowd at the expense of your convictions, as Herod did during his banquet.Endure Rejection: Expect that a life of faith will meet friction. When reviled, consciously choose not to revile in return, but to "continue entrusting" yourself to God.

In this episode, Josh interviews Pat Yates, M&A advisor at Quiet Light and owner of Happy Feet Slippers. Pat shares insights from his Shark Tank experience, discusses the realities of TV deals, and explains the complexities of licensing with major brands like Disney and the NFL. The conversation covers the importance of intellectual property protection, strategies for evaluating and managing licensing agreements, and actionable advice on preparing an e-commerce business for a successful exit. Listeners gain practical tips on building value, protecting their brand, and planning ahead for future business transitions.Chapters:Introduction and Guest Background (00:00:00)Josh introduces Pat Yates, his background, and the episode's focus on licensing and business exits.Shark Tank Experience (00:02:06)Pat discusses his Shark Tank appearance, the process, and what it was like pitching on the show.Reality of Shark Tank Deals (00:03:36)Pat explains how deals on Shark Tank often differ from what is shown, and his ongoing relationship with Robert.Behind the Scenes of Shark Tank (00:04:45)Pat shares details about the filming process, post-show counseling, and the impact of the experience.Licensing Audits and Financials (00:05:44)Discussion about licensing agreements, financial audits by licensors like Disney, and the importance of accurate documentation.License Renewal Challenges (00:07:01)Pat explains how license renewals work, what licensors look for, and the challenges with companies like Disney.Transitioning and Subcontracting Licenses (00:08:57)Pat describes how some licenses are transitioned to subcontracted arrangements and the benefits of this approach.Direct vs. Subcontracted Licensing (00:09:18)Explanation of the differences between holding a direct license and working through a subcontracted licensee.Branding and Labeling in Subcontracted Licensing (00:10:27)Clarification on branding, labeling, and legal requirements when selling products under a subcontracted license.Actionable Takeaways for Business Owners (00:11:42)Josh summarizes three actionable tips: IP protection, evaluating licensing, and preparing your business for exit.Final Advice on Business Growth and Exit Preparation (00:15:11)Pat offers final advice on analyzing business performance, seeking help, and preparing early for a successful exit.Episode Wrap-Up (00:16:13)Josh thanks Pat and encourages listeners to reach out for further advice on exiting their business.Links and Mentions:Consulting and Strategy"Ecomm Breakthrough Consulting": "00:00:00""Email for Strategy Audit": "00:01:08"Shark Tank and Related Experiences"Shark Tank": "00:02:04""Robert Herjavec": "00:02:15"Licensing and Partnerships"DreamWorks, NCAA, NFL, Disney": "00:02:31""Licensing and IP Protection": "00:12:04""Consider Licensing": "00:13:12"Intellectual Property"IP Protection": "00:12:04"Transcript:Josh 00:00:00  Today, I'm speaking with Pat Yates, an M&A advisor at Quiet Light and owner of Happy Feet Slippers. And today we're going to be talking a lot about licensing and preparing your business to exit. This episode is brought to you by Ecom Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Pat, I started my E-comm business back in 2015, and it took me seven years to grow it to an eight figure brand. There were a lot of times that I struggled with the challenge of knowing whether my business could actually succeed financially, or if my brand could actually become a real well-known brand, or even myself as a leader. Whether I had the abilities and capabilities to lead a team and actually manage a group of people? Sure. For our listeners that have had similar experiences or hit similar plateaus, go to Ecom Breakthrough Comm and that's ecom with two M's. And you can learn a little bit more about how I can help you. And to our listeners, this month I'm giving away one $10,000 comprehensive business strategy audit session at no cost.Josh 00:01:08  All you need to do is email me at Josh at Ecom breakthrough.com. And in your subject line just say strategy audit and then tell me why I should choose your business as the business to do the strategy audit for this month. And don't worry if you don't win this month because you'll be entered to win for future months to come. But I'm super excited to introduce you all to Pat Yates. Pat, as a seasoned entrepreneur with a focus on eCommerce, in 2014, he struck a deal with Robert Herjavec on the Emmy Award winning show Shark Tank. Pat grew a single slipper kiosk business into a multi-million dollar, e-commerce focused business. During that time, Pat has done licensing deals with Dreamworks, the NCAA, the NFL and Disney, and in 2015, he struck up a relationship with Mark, the founder of Quiet Light Brokerage, and continued, eventually leading him to becoming an M&A advisor. So welcome to the show, Pat.Pat 00:02:04  Thanks. I appreciate you having me.Josh 00:02:06  Pat. I watched your Shark Tank episode and loved, you know, everything you kind of went through in that episode.Josh 00:02:15  You ended up doing a deal with Robert who who first kind of went out pretty early on, at least in the episode. And then he comes back in and kind of swoops up the deal. And at the last moment, how was that experience being on Shark Tank and going through that?Pat 00:02:31  Yeah, it's something I've talked a lot about it over the past few years because, as one of the people that likes on the speaking circuit with me likes to call me the one of the OGs in Shark Tank because I'm on season five. They have so many seasons now, I'm like, I can't be old at everything. I hate that, but, I mean, it's it's a difficult process in the very beginning. You have to submit several videos and a lot of written documentation, a lot of due diligence. And, you know, I was turned down in season one or season two or something like that. And then they called me back as season five was coming because they were ramping so much, and I was one of the people that came down to the very end and had to fly out there and do my pitch in front of the producers to even see if they could keep me.Pat 00:03:09  So, I did that. And then it aired in 2014 and it was awesome. I mean, the show was going, I mean, my, my time was going poorly in there for like 80% of it. The, you know, you're in there like an hour and 15 minutes. Most people don't realize that. And it's cut to eight. So for most of the time it wasn't going very well. But the end was pretty good. Yeah.Josh 00:03:27  Yeah, that's that's amazing. How was it, you know, doing a deal with Robert and what kind of his involvement been since you did that deal with him?Pat 00:03:36  Well, the deals that you do on Shark Tank and are are definitely theory and practice things. You know, one of you come up with a deal and then it closes or it doesn't. I mean, a lot of people that I talk to and I'm involved in a pretty deep Shark Tank group. You know, most of those deals don't close as you see them. And really, truly most deals don't close, period.Pat 00:03:55  you know, our deal. We did not do the financial terms we saw on the show. We just did a relationship and we didn't do any kind of money transfer, just a small equity portion to be able to help. So the relationships been mor...

Oren Michels is the founder and CEO of Barndoor.ai, the first and only Control Plane for the agentic enterprise. Previously, he co-founded Mashery in 2006 and served as CEO until Intel acquired the company in 2013. When it was acquired, Mashery-powered APIs were used by over 350,000 active developers in over 100,000 active applications, and counted among its customers many of the largest e-commerce, media, and data companies in the world. He is an entrepreneur, investor, board member, and advisor to technology startups in the US and Europe and has made angel investments in several successful companies including Uber, Pebble Post, Addy, Navdy, and eero.Highlight Bullets> Here's a glimpse of what you would learn…. Rapid evolution of AI agents in e-commerce and business operations.Definition and functionality of AI agents that perform actions on behalf of users.Importance of governance and trust in deploying AI agents to prevent errors and misuse.Introduction of Barndoor AI and its role in providing connectivity and governance for AI agents.Practical use cases of AI agents in managing tasks across various platforms (e.g., Shopify, JIRA, QuickBooks).The necessity of setting strict policies to control AI actions and ensure safety.Integration of AI tools with existing software systems and the potential for low-code/no-code solutions.The significance of problem-solving and process design skills in effectively utilizing AI agents.Recommendations for starting small with AI and learning through practical application.Continuous evolution of AI tools and the importance of staying informed and adaptable.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley speaks with Oren Michels, founder and CEO of Barndoor AI, about the growing role of AI agents in business operations. Oren explains how AI agents can autonomously perform tasks within systems like Shopify, Amazon, and Slack, while emphasizing the critical need for governance and trust. He introduces Barndoor AI as a control plane that enables secure connectivity and policy-based guardrails, preventing unintended actions. Practical use cases include email management, JIRA ticket handling, and financial forecasting. Oren advises listeners to start small, experiment with multiple AI tools, and develop strong problem-solving skills.Here are the 3 action items that Josh identified from this episode:Start with low-risk automation Deploy AI agents on simple, non-critical workflows first (e.g., email summaries, reporting) to test value and build internal trust before scaling. Enforce strict governance from day one Define clear permissions, rules, and guardrails—never give blanket access. Every AI action should be controlled, logged, and auditable. Design processes before deploying AI Break workflows into clear steps and craft precise prompts. Strong process design + prompt clarity = better, safer AI performance.Timestamps:00:00:00 The Problem of AI GovernanceOren discusses lack of governance in current AI systems and the risks of AI agents forgetting instructions.00:00:30 Podcast Introduction & Guest BackgroundPodcast is introduced, and Oren Michels' background and achievements are highlighted.00:00:44 The Rise of AI Agents in E-commerceJosh frames the future of e-commerce as dominated by AI agents and introduces Oren as the guest.00:02:06 Oren's Perspective on AI Agent AdoptionOren explains the rapid and slow pace of AI agent adoption, especially beyond coding tasks.00:03:02 What is Barndoor AI?Oren introduces Barndoor AI, focusing on connectivity and trust for AI agents in business systems.00:03:40 How Barndoor AI WorksDetails on how Barndoor AI enables granular control and governance over AI agent actions.00:05:45 Security and Guardrails for AI AgentsDiscussion on security risks, both from bad actors and unintended consequences by legitimate users.00:06:33 Difference Between Barndoor and Other AI ToolsOren explains how Barndoor adds governance missing from tools like OpenClaw and Claude.00:09:24 Use Case: Email Management with AI AgentsOren shares how he uses AI agents to manage and triage his daily email load efficiently.00:12:04 Why Governance Matters in AI ActionsExplains the importance of restricting AI actions to prevent mistakes, especially in sensitive tasks.00:13:00 Custom Rules and Granular PoliciesBarndoor allows highly specific rules for AI actions, such as price-based restrictions in e-commerce.00:13:58 Use Case: JIRA and Finance AutomationExamples of using AI agents for JIRA ticket management and automated financial reporting via Slack.00:16:48 Enterprise Use Cases & E-commerce OptimizationBarndoor's enterprise clients use AI for handling sensitive data and optimizing Amazon listings seasonally.00:19:08 Customer Service and Contextual CommunicationAI agents help draft personalized emails by pulling context from Salesforce and previous communications.00:20:40 AI Agent Adoption is Still EarlyOren emphasizes that AI agent use is in its infancy and encourages experimentation in low-risk areas.00:22:40 Personal Use Cases for AI AgentsJosh and Oren discuss personal productivity applications, like sports team management and scheduling.00:24:14 The Evolving AI Tool LandscapeDiscussion on the rapid evolution of AI tools, the importance of using multiple models, and specialization.00:27:47 Future of AI in Business OperationsSpeculation on the future: specialized AI tools for each business function, governed by platforms like Barndoor.00:31:00 The Importance of Problem-Solving and Prompt EngineeringSuccess with AI depends on defining problems and giving clear instructions, akin to prompt engineering.00:33:46 Actionable Takeaways for ListenersJosh summarizes three action items: start experimenting, document processes, and stay flexible with tools.00:36:44 Book Recommendation: Why Computers ThinkOren recommends a book that explains the probabilistic nature of AI and why it sometimes fails.00:37:34 Favorite AI Tool and Personal UseOren shares his favorite AI tools and how he uses them for both work and personal learning.00:38:49 Who to Follow: Aaron LevieOren recommends following Aaron Levie for insightful commentary on AI and business.00:39:28 Where to Learn More About Barndoor AIOren directs listeners to Barndoor AI's website and their personal product, Zenni, for hands-on experience.00:39:45 Podcast Wrap-UpPodcast concludes with thanks and a call to subscribe and leave a review.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"OpenClaw": "00:00:00""Barndoor AI": "00:03:14""

Most reps use the same signals and get ignored. Brendan Short shows how to find timing signals no one else can see and turn them into outbound that actually gets responses.

In this episode, Josh interviews Nathan Resnick, founder of Y-Combinator a sourcing platform. Nathan shares expert advice on negotiating with manufacturers, building strong supplier relationships, and managing payment terms. He discusses the importance of understanding your value to factories, balancing primary and backup suppliers, and regularly re-evaluating product costs. Nathan also offers practical tips on warehousing outside the U.S. to save on tariffs and improve cash flow. The episode wraps up with actionable takeaways for business owners looking to optimize their supply chain and sourcing strategies.Chapters:Introduction to Nathan Resnick and Sourcing (00:00:00)Josh introduces Nathan Resnick, his background, and the Sourcing platform's mission and achievements.Negotiation Tactics and Understanding Factory Value (00:01:00)Nathan explains how to assess your business's value to a factory and leverage it for better payment terms.Factory Cash Flow and Forecasting (00:02:01)Discussion on factory cash flow challenges, importance of forecasting, and mutual understanding in negotiations.Choosing the Right Factory and Negotiation Leverage (00:02:58)Advice on evaluating if you're the right customer for a factory and when to consider switching.How to Find Out Your Importance to a Factory (00:03:55)Nathan shares practical ways to determine your share of a factory's business and the value of building relationships.Building Relationships and Guanxi (00:05:27)The importance of personal, transparent relationships with manufacturers, especially in Chinese business culture.Balancing Primary and Backup Suppliers (00:06:19)Strategies for maintaining a primary manufacturer while having backup options and when switching is worthwhile.Re-evaluating Product Costs and Sourcing Quotes (00:08:31)How to revisit product pricing, get competitive quotes, and the realities of sourcing platforms like Alibaba.Three Actionable Takeaways (00:10:42)Josh summarizes key takeaways: building relationships, revisiting unit costs, and warehousing outside the US.Warehousing and Tariff Strategies (00:13:43)Advice on warehousing in Mexico to save on tariffs and improve cash flow, including 3PL recommendations.Closing and Contact Information (00:14:30)Nathan shares how listeners can connect with him and learn more about Sourcing.Links and Mentions:Tools and Websites  "Sourcify": "00:08:47"  "Alibaba": "00:10:23"  "Global Sources": "00:10:23"  Key Concepts  "Guanxi": "00:05:35"  Actionable Takeaways  "Build a Relationship with Your Manufacturer": "00:11:29"  "Revisit Product Unit Costs Regularly": "00:12:33"  "Start Warehousing Products Outside the U.S.": "00:13:43"  Contact Information  "Nathan Resnick" on LinkedIn: "00:14:44"Transcript:Josh 00:00:00  Today I am super excited to introduce you all to Nathan Resnick. Nathan is the founder of Sourcify, the fastest growing sourcing platform backed by Y Combinator that helps hundreds of companies manufacture products around the world. In the past, Nathan has brought dozens of products to market, ran three e-commerce companies. He's even sold one of them and has been part of projects on Kickstarter, raising over seven figures. He writes for media outlets like entrepreneur, The Next Web Business. Com, and can frequently be seen on CNBC. Nathan also used to live in China and he speaks Mandarin fluently. So with that introduction, welcome to the show, Nathan.Nathan 00:00:41  Josh, thanks so much for having me on.Josh 00:00:43  I'm sure with your experience you have probably some good negotiation tactics. you've probably have a few case studies of people that you've helped, navigate getting better payment terms with their manufacturer. So would you mind just kind of diving in and sharing more there?Nathan 00:01:00  Yeah, totally. I mean, I think first off, you got to understand how valuable your business is to your factory.Nathan 00:01:06  Right. So I would do that by really trying to understand, you know, you make up most of their production output, you know, of all the factories, production volume that you work with, what percentage are you? Is it 30%, 10%, 50%, 80%. You know what? What is it? And then you kind of understand where you're at from a negotiation position, right? Because if you're a brand that makes up the majority of a factory's output, obviously you have a much stronger lever to pull if you're a kind of minority customer for them or a smaller customer for them, then, you know, maybe that's not even the right factory for you to be working with because you don't have a strong lever to pull. So I think, you know, number one, you've got to see eye to eye to eye with them in terms of forecasting and helping them better understand. Well, hey, you know, this year, this is how many units I'm planning to produce. And I think there's a big disconnect between supply chain teams and factories when it comes to forecasting, because a lot of supply chain team members don't understand.Nathan 00:02:01  There are a lot of brand owners don't understand. You know, that factory has to go purchase raw materials to produce your products as well, so they have their own cash flow challenges when it comes to, you know, making sure they have enough factory workers to produce your product, making sure they have the raw materials to produce your product, and then they aren't getting paid, you know, for 30 or 60 days to produce your product if you're negotiating your terms. Well. And so you've got to understand it from their standpoint as well of, you know, hey, how is this going to help their factory grow? Because it can also put them in a cash flow position, which is challenging. And so that's something you need to be aware of when you go into your negotiations. So I think number one, I would just make sure you're seeing eye to eye with that factory that you're working with to understand, you know, how big of a customer am I for them? You know, what does their cash flow look like? And have I done a good job making sure they understand my forecast? And that's when I would go into the negotiation of saying, hey, you know, we're trying to grow and to grow.Nathan 00:02:58  We need more, you know, cash flow to scale up our ads, to get more customers right. And so that's how I would approach it. I think if you're a brand that is, you know, a smaller customer like sub 10% of a factory's output, it's going to be really hard for you to negotiate that. And honestly, in that position, I might actually, you know, kind of take my option to of, you know, trying to ask yourself, am I the best customer for this factory? And can I find a factory where I'm, you know, a much larger customer that I can grow with more? so that's that's another kind of question that I would ask of, trying to understand, like if you already know your small customer for this factory, are they even the right factory for you? and then, you know, it's just.Josh 00:03:41  Real quick, before you continue on that, my question would be on that. How do you have that conversation to say, hey, by the way, how much of your business do I make up, right? Like, that could be an awkward conversat...

Trent and Lori Tobias, owners of the 15 Commerce Drive shopping center. The couple shares their journey from careers in car dealership and education to building a thriving community hub. Their crown jewel, Great Lakes Antique Boutique, features over 600 vendors across two locations, bringing a Galena-inspired charm right to Grayslake. The center also houses restaurants, salons, an escape room, and "The Room," a versatile event space. With plenty of parking and something for everyone, this neighborhood gem is truly worth discovering! Discovering Grayslake: How Local Businesses Build Community and Create Hidden Gems Welcome back to the heart of Lake County! In this episode of Discovering Grayslake, we sat down with Trent and Lori Tobias, the dynamic husband-and-wife team behind the thriving shopping center at 15 Commerce Drive. Their story is more than just a tale of entrepreneurship—it's a masterclass in community building, creative business management, and the power of local connections. Whether you're a Grayslake resident, a small business owner, or someone dreaming of launching your own venture, this in-depth guide will break down the key lessons and actionable tips from the episode. We'll explore how Trent and Lori transformed a half-empty plaza into a bustling hub, the secrets behind their wildly successful Great Lakes Antique Boutique, and how they've created spaces that bring people together. Table of Contents The Power of Local Connections Revitalizing a Community Space: Lessons from 15 Commerce Drive Building a Unique Retail Experience: Inside Great Lakes Antique Boutique Creating Versatile Community Spaces: The Room Vendor Management and Growth Strategies Seasonal Merchandising and Store Staging Balancing Passion, Family, and Business Actionable Takeaways for Local Entrepreneurs Final Thoughts: Kindness and Community The Power of Local Connections Main Theme:   At the heart of Trent and Lori's story is the idea that local businesses are more than just places to shop—they're the backbone of a community. Their journey began with a simple desire to bring the charm of Galena's antique scene closer to home, and it blossomed into a network of businesses that serve, connect, and uplift Grayslake. Key Insights: Word-of-mouth and personal relationships** are invaluable. Trent and Lori's businesses grew rapidly because they fostered genuine connections with vendors, customers, and other local entrepreneurs. Community involvement**—from hosting events to collaborating with neighboring businesses—creates a sense of belonging and loyalty. Actionable Advice: Get to know your neighbors.** Attend local events, introduce yourself to other business owners, and look for ways to collaborate. Be visible and approachable.** Trent and Lori are often present in their stores, greeting customers and making everyone feel welcome. Revitalizing a Community Space When Trent and Lori purchased the shopping center at 15 Commerce Drive, it was only about 45-50% occupied. Their approach to revitalizing the property offers a blueprint for anyone looking to breathe new life into a commercial space. Steps to Revitalization Invest in Infrastructure    Rehab and Renovate: They invested in updating the units, making them attractive to potential tenants.    Parking Matters: A new, well-lit, and convenient parking lot was a game-changer, especially in a small town where parking is often limited. Curate Your Tenant Mix    Community-Focused Tenants: They sought out businesses that would benefit the community—restaurants, salons, a dance studio, a chiropractic office, and more.    Synergy Between Tenants: The proximity of The Room event space, the escape room, and restaurants allows for seamless event planning and cross-promotion. Create Gathering Spaces    The Room: A 1,700 sq. ft. facility for micro-weddings, parties, concerts, and more. This space is designed to be flexible and accessible for all kinds of community events. Expert Tip:   When revitalizing a property, think beyond just filling vacancies. Ask yourself: How can this space serve the community? Look for tenants and amenities that complement each other and create a destination, not just a collection of businesses. Building a Unique Retail Experience: Inside Great Lakes Antique Boutique Great Lakes Antique Boutique isn't your average antique store. With over 600 vendors across two locations (Grayslake and Antioch), it's a treasure trove that draws shoppers from all over. What Sets It Apart? Sheer Scale and Variety:**     The boutique is deceptively large, with endless nooks and crannies. Customers often spend hours exploring and still find new surprises on a second lap. Constantly Changing Inventory:**     The store is staged and restocked for every season and holiday, ensuring there's always something new to discover. Personal Touch:**     Lori's passion for curating unique clothing and décor shines through. She travels to shows and markets across the country to find one-of-a-kind items. Actionable Tips for Retailers Create a Journey:**     Encourage customers to walk the store in both directions—you'll double their discoveries and time spent in-store. Make It Personal:**     Share stories behind your products. Lori loves hearing customers' memories and connections to the items they find. Offer Something for Everyone:**     From "bougie" upscale finds in Grayslake to farm antiques and a "man cave" in Antioch, the boutiques cater to a wide range of tastes. Creating Versatile Community Spaces: The Room One of the standout features of the shopping center is The Room—a flexible event space that fills a crucial need in Grayslake. Features and Uses Size:** 1,700 sq. ft., seating up to 75 people. Amenities:** Chairs, stage, sound system, and adaptable layout. Events:** Micro-weddings, birthday parties, comedy nights, concerts, art shows, and corporate meetings. Why It Works Convenience:**     The Room is adjacent to restaurants and an escape room, making it easy to plan multi-part events (e.g., a birthday party with food and entertainment all in one place). Community Focus:**     The space is designed for locals to gather, celebrate, and connect. Pro Tip:   If you're considering adding an event space to your business, think about how it can complement your existing tenants and serve unmet needs in your community. Vendor Management and Growth Strategies Managing over 600 vendors is no small feat. Trent and Lori's approach offers valuable lessons for anyone running a multi-vendor retail operation. Key Strategies Start Small, Scale Fast:**     Their first location filled up within days, and they quickly expanded to additional buildings and locations. Maintain a Waiting List:**     Demand for booth space remains high, ensuring a steady pipeline of new vendors and fresh inventory. Vendor Diversity:**     By offering spaces for everything from antiques to new clothing, they attract a broad spectrum of sellers and shoppers. Actionable Advice Foster a Vendor Community:**     Regular communication, collaborative events, and a supportive environment keep vendors engaged and invested in the store's success. Rotate and Refresh:**     Encourage vendors to update their booths regularly to keep the store dynamic and exciting. Seasonal Merchandising and Store Staging One of the boutique's biggest draws is its ever-changing look and feel. Lori and her team spend weeks preparing for each season and holiday, transforming the store into a new experience every time. Best Practices Plan Ahead:**     Start staging for major holidays and events well in advance. Team Effort:**     Involve staff and vendors in the process to bring fresh ideas and energy. Create Visual Impact:**     Use creative displays, themed décor, and strategic product placement to draw customers in and inspire purchases. Why It Matters Repeat Visits:**     Customers return again and again to see what's new, driving loyalty and word-of-mouth. Emotional Connection:**     Seasonal themes tap into nostalgia and celebration, making shopping a memorable experience. Balancing Passion, Family, and Business Trent and Lori's story is also about finding joy and balance in work and life. After long careers in education and the car business, they built a new chapter together—one that combines their love of antiques, travel, and community. Lessons Learned Follow Your Interests:**     Lori's passion for clothing and antiques led to a business that never feels like "just a job." Work as a Team:**     Trent handles the behind-the-scenes fixes and logistics, while Lori curates and connects with customers. Make Time for Each Other:**     Even during their busiest years, they made Sundays their day for antiquing and reconnecting. Advice for Couples in Business Divide and Conquer:**     Play to each other's strengths and communicate openly about roles and responsibilities. Celebrate Small Wins:**     Take time to enjoy the journey and the community you're building together. Actionable Takeaways for Local Entrepreneurs Whether you're running a boutique, managing a shopping center, or dreaming of starting your own business, here are the top lessons from Trent and Lori's journey: Invest in Your Space:**     Clean, well-lit, and accessible facilities attract both tenants and customers. Curate for Community:**     Choose tenants and offerings that serve local needs and create synergy. Keep It Fresh:**     Regularly

In this episode of the Econ Dev Show Podcast, Dane Carlson talks with Brian Abernathy of Convergent and Clint Nessmith of Resource Development Group, now RDG, a Convergent Company, about the merger of two major economic development fundraising firms and what it means for chambers, EDOs, and community organizations. They discuss why economic development fundraising is becoming more critical, how campaigns are evolving beyond traditional jobs and investment metrics, and why organizations must make a clearer case for their value. Brian and Clint also explain how data, disciplined campaign execution, feasibility studies, and strong public-private partnerships can help communities fund the work required to compete. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Make the value case clearer. Investors need to understand what your organization does, why it matters, and what outcomes their funding supports. Do not rely only on past success. A good track record helps, but each new campaign needs a fresh, specific, forward-looking reason to invest. Use data to strengthen your story. Fundraising works better when your case combines vision with evidence, benchmarks, campaign history, and measurable outcomes. Treat fundraising as strategy, not just revenue. A campaign should clarify priorities, align leadership, and sharpen the organization's role in the community. Run a feasibility study before a major campaign. Confidential investor feedback can reveal whether your campaign is ready, credible, and properly sized. Connect economic development to broader community needs. Workforce, housing, infrastructure, quality of life, and nonprofit capacity all affect competitiveness. Keep trusted relationships front and center. Funders support people and organizations they trust, especially when the work requires multi-year commitments. Show investors where their money goes. Be specific about programs, staff capacity, outcomes, timelines, and the practical work their support makes possible. Position your organization as a convener. EDOs and chambers often create value by bringing public, private, nonprofit, and education partners together around shared priorities. Prepare for more sophisticated funders. Investors are asking better questions. Be ready with a stronger narrative, better data, and a disciplined plan for execution. Special Guests: Brian Abernathy and Clint Nessmith.

2026-05-03 The Mission to an Unbelieving Worldby Pastor Chris BergScripture Reference: Mark 6:1-131  He went away from there and came to his hometown, and his disciples followed him. 2  And on the Sabbath he began to teach in the synagogue, and many who heard him were astonished, saying,   “Where did this man get these things? What is the wisdom given to him?    How are such mighty works done by his hands? 3  Is not this the carpenter, the son of Mary and brother of James and Joses and Judas and Simon?    And are not his sisters here with us?” And they took offense at him. 4  And Jesus said to them, “A prophet is not without honor, except in his hometown and among his relatives and in his own household.” 5  And he could do no mighty work there, except that he laid his hands on a few sick people and healed  them. 6  And he marveled because of their unbelief. And he went about among the villages teaching.7  And he called the twelve and began to send them out two by two, and gave them authority over the unclean spirits. 8  He charged them to take nothing for their journey except a staff—no bread, no bag, no money in their belts— 9  but to wear sandals and not put on two tunics. 10 And he said to them, “Whenever you enter a house, stay there until you depart from there. 11 And if any place will not receive you and they will not listen to you, when you leave, shake off the dust that is on your feet as a testimony against them.” 12 So they went out and proclaimed that people should repent. 13 And they cast out many demons and anointed with oil many who were sick and healed them.Mandeville Bible Church   "Where God's Word is Our Foundation"https://www.mandevillebiblechurch.org/Come and see that God's Word is alive and at work right here in Mandeville.. and throughout the world!All are welcome. 217 Carroll Street, Mandeville, LA 70448Office Phone: (985) 626-3114Sunday Service: 9:30AMAdult Sunday School: 10:45-11:30AMNursery and Children's church available.Sermon Notes from Pocket AI:Introduction: The Nature of Rejection The sermon opens with a reflection on the fear of rejection, framing it as a common human experience. Using personal anecdotes from dating and returning to one's hometown, the speaker establishes the tension between familiarity and respect. This sets the stage for examining Jesus' return to Nazareth, where he faced profound rejection from those who knew him best.Main Point I: The Rejection at Nazareth (Mark 6:1-3) Jesus returns to his hometown as a rabbi, but the locals cannot reconcile his divine authority with his ordinary upbringing. They question his wisdom and miracles, not because of a lack of evidence, but because of their familiarity with his family and his former trade as a carpenter. The speaker notes that the townspeople even used insulting innuendo regarding his lineage ("Son of Mary") to undermine his legitimacy.Main Point II: The Three Options of Christ Referencing C.S. Lewis, the speaker posits that there is no middle ground regarding Jesus. He is either a liar, a lunatic, or Lord. The people of Nazareth chose to see him as "too ordinary," effectively rejecting the Messianic claims he made in the synagogue.Main Point III: The Limitation of Unbelief (Mark 6:5-6) A critical theological point is addressed: why Jesus "could do no mighty work there." The speaker clarifies that this was not a lack of power, but a lack of volition. Jesus was morally compelled not to perform miracles for a people committed to unbelief. His rejection served as a "reality check" for his disciples, preparing them for the resistance they would face in their own missions.Conclusion: The Danger of Familiarity The sermon concludes with a warning to long-time believers. Just as the people of Nazareth were blinded by their proximity to Jesus, modern Christians risk becoming "dull" to the gospel through routine. The call is to maintain a "spiritual vitality" that grows deeper over time rather than becoming stale.Key Scripture ReferencesMark 1:15: "The time is fulfilled. The kingdom of God is at hand. Repent and believe in the gospel." (The central thesis of Jesus' message).Mark 6:1-6: The primary narrative of Jesus' rejection in Nazareth.Isaiah 53:2: Prophecy regarding the Messiah having "no form or majesty" or beauty that would make him stand out.Matthew 7:14: The warning that the gate is narrow and the way is hard that leads to life.Revelation 2:4-5: The warning to the church at Ephesus regarding losing their "first love."John 8:48: An example of the religious establishment questioning Jesus' legitimacy and lineage.Audience Reflection SectionThe "Autopilot" Trap: Consider the metaphor of driving a car. Are there areas of your spiritual life where you have switched to "autopilot," losing sensitivity to the "speedometer" of Scripture and the "turn signals" of the Holy Spirit?The Burden of Results: Reflect on the idea that Jesus "failed" to convert his hometown despite a perfect presentation. How does this change your perspective on sharing your faith with friends or family who reject the message?Familiarity vs. Intimacy: Does your long-term knowledge of Christ make him seem more amazing today than he was ten years ago, or has he become "ordinary" in your eyes?Actionable TakeawaysReject Complacency: Guard against "confused faith" or satisfaction with a stagnant relationship with Christ. Commit to a deeper study of the Gospel of Mark to understand the specific "object" of faith.Shift the Focus to Witnessing: Internalize the lesson that the conclusion of someone's salvation is God's work, not the believer's. Success is defined by faithful witnessing, not the percentage of "conversions."Practice "Scripture Before Screens": Follow the discipline of grounding the day in the Word to prevent the "slow degradation" of spiritual usefulness.Prepare for Rejection: Accept that rejection is a necessary part of the "fisher of men" reality. Use it as a prompt to rely more on the Holy Spirit rather than personal charisma or persuasive ability.

2026-04-26 Don't Fear, Only Believeby Pastor Chris BergScripture Reference: Mark 5:21-43 21 When Jesus had again crossed over by boat to the other side of the lake, a large crowd gathered around him while he was by the lake. 22 Then one of the synagogue leaders, named Jairus, came, and when he saw Jesus, he fell at his feet. 23 He pleaded earnestly with him, “My little daughter is dying. Please come and put your hands on her so that she will be healed and live.” 24 So Jesus went with him.A large crowd followed and pressed around him. 25 And a woman was there who had been subject to bleeding for twelve years. 26 She had suffered a great deal under the care of many doctors and had spent all she had, yet instead of getting better she grew worse. 27 When she heard about Jesus, she came up behind him in the crowd and touched his cloak, 28 because she thought, “If I just touch his clothes, I will be healed.” 29 Immediately her bleeding stopped and she felt in her body that she was freed from her suffering.30 At once Jesus realized that power had gone out from him. He turned around in the crowd and asked, “Who touched my clothes?”31 “You see the people crowding against you,” his disciples answered, “and yet you can ask, ‘Who touched me?' ”32 But Jesus kept looking around to see who had done it. 33 Then the woman, knowing what had happened to her, came and fell at his feet and, trembling with fear, told him the whole truth. 34 He said to her, “Daughter, your faith has healed you. Go in peace and be freed from your suffering.”35 While Jesus was still speaking, some people came from the house of Jairus, the synagogue leader. “Your daughter is dead,” they said. “Why bother the teacher anymore?”36 Overhearing what they said, Jesus told him, “Don't be afraid; just believe.”37 He did not let anyone follow him except Peter, James and John the brother of James. 38 When they came to the home of the synagogue leader, Jesus saw a commotion, with people crying and wailing loudly. 39 He went in and said to them, “Why all this commotion and wailing? The child is not dead but asleep.” 40 But they laughed at him.After he put them all out, he took the child's father and mother and the disciples who were with him, and went in where the child was. 41 He took her by the hand and said to her, “Talitha koum!” (which means “Little girl, I say to you, get up!”). 42 Immediately the girl stood up and began to walk around (she was twelve years old). At this they were completely astonished. 43 He gave strict orders not to let anyone know about this, and told them to give her something to eat.Mandeville Bible Church   "Where God's Word is Our Foundation"https://www.mandevillebiblechurch.org/Come and see that God's Word is alive and at work right here in Mandeville.. and throughout the world!All are welcome. 217 Carroll Street, Mandeville, LA 70448Office Phone: (985) 626-3114Sunday Service: 9:30AMAdult Sunday School: 10:45-11:30AMNursery and Children's church available.AI notes from Pocket:Sermon Structure OutlineI. Introduction: The Sandwich StructureThe teaching explores Mark 5:21-43, utilizing a literary "sandwich" structure. This technique frames the story of the hemorrhaging woman within the narrative of Jairus and his dying daughter. The two accounts are inextricably linked to illustrate a singular lesson on the nature of faith versus fear.II. The Outer Layer: Jairus' DesperationJairus, a synagogue leader, approaches Jesus in a state of crisis. His daughter is at the point of death. His faith is characterized by urgency and a specific request for physical touch ("lay your hands on her"). Jesus agrees to go, but the journey is immediately interrupted.III. The Center: The Hemorrhaging WomanA woman suffering for 12 years—physically, financially, and socially—seeks healing in secret. • The Mixed Faith: She believes touching Jesus' garment is sufficient, bordering on a superstitious view of his clothing.• The Public Correction: Jesus refuses to let the healing remain private. He calls her out not to embarrass her, but to correct her "confused faith." He clarifies that it was not the garment, but her faith in Him that made her whole.IV. The Resolution: From Fear to BeliefThe delay caused by the woman leads to the news that Jairus' daughter has died. Jesus provides the core thesis of the message: "Do not fear, only believe." He enters the home, excludes the mourning crowd, and raises the girl, demonstrating absolute authority over death and timing.Key Scripture References• Mark 5:21-43: The primary text covering Jairus' daughter and the hemorrhaging woman.• Mark 1:15: The call to repent and believe the gospel.• Mark 11:22: The command to "Have faith in God," emphasizing the correct object of faith.• Hebrews 11:1: The definition of faith as the assurance of things hoped for and conviction of things not seen.Audience Reflection Section• The Object of Faith: Is your faith placed in "faith itself," or in a specific religious tradition, or is it placed squarely in the finished work of Christ?• Superstition vs. Trust: Do you treat spiritual practices as "charms" to ensure a good outcome (like the woman touching the hem), or do you trust the Person of Jesus regardless of the immediate circumstances?• The Problem of Delay: How do you respond when Jesus seems "interrupted" or delayed in answering your crisis? Can you maintain belief when the situation moves from "critical" to "too late"?Actionable Takeaways• Audit Your Traditions: Identify if any personal or church traditions have become "sacraments" or superstitions that you rely on more than Christ Himself.• Choose Faith Over Fear: In moments of crisis, consciously replace the physiological response of fear with the theological commitment to trust Jesus' timing.• Clarify the Gospel: Move beyond "platitudes" (e.g., "Jesus in your heart") to a specific understanding of the Gospel: Christ's death for sin and His resurrection as the victory over death.• Community Engagement: Note the upcoming Men's Bible Study (Romans) and the Men's Breakfast to foster grounded theological community 

In this episode of the Econ Dev Show, Dane Carlson talks with Teresa Nortillo, President of Eco Devo 360, about how economic development has evolved from a deal-focused discipline into a complex, ecosystem-driven practice. They explore how energy constraints, workforce skill gaps, and the need for rapid RFI responses are reshaping site selection, along with the growing importance of childcare, housing, and regional collaboration. Teresa also introduces the concept of ecosystem-based cost modeling, explains why many communities struggle to implement traditional consulting plans, and shares her mission to make high-quality economic development support accessible to under-resourced communities. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Build a system to respond to RFIs within 48 hours or less Inventory your community's workforce by skills, not just occupations Develop relationships with utilities early, they are now deal drivers Map your full economic ecosystem including housing, childcare, and infrastructure Create or adopt a cost model to understand true location competitiveness Collaborate regionally instead of competing in isolation Identify and fill critical data gaps before prospects ask for them Prioritize implementation capacity, not just strategic planning documents Explore alternative revenue strategies beyond property and sales tax Invest in training and mentorship for newer economic development staff Special Guest: Teresa Nortillo.

In this episode, host Josh interviews Corey Apirian, a seasoned supply chain leader, about innovative e-commerce supply chain strategies. Corey explains how Davinci enables brands to create virtual product bundles, optimize inventory, and improve profitability across channels like Walmart and direct-to-consumer platforms. They discuss the limitations of relying solely on Amazon's fulfillment, the benefits of diversified fulfillment strategies, and the importance of data-driven merchandising. Corey also shares advice on global supply chain resilience, emphasizing hybrid inventory approaches and multi-sourcing. The episode concludes with actionable tips for brands to enhance agility and succeed in today's evolving e-commerce landscape.Chapters:Introduction to Corey Apirian and His Expertise (00:00:00)Josh introduces Corey Apirian, highlighting his 19+ years in supply chain, e-commerce, and channel merchandising.Product Bundling Without Physical Kitting (00:00:49)Discussion on creating product bundles and differentiated SKUs without pre-kitting, optimizing inventory and channel profitability.Market Basket Analysis and Channel Merchandising (00:03:00)Explains how market basket analysis informs merchandising, bundle creation, and channel-specific assortment strategies.Optimizing Multi-Channel Fulfillment Beyond Amazon (00:06:42)Debate on Amazon's multi-channel fulfillment versus direct integrations, control, and agility for brands.Limitations of Amazon's Fulfillment Ecosystem (00:07:44)Details the drawbacks of relying solely on Amazon FBA and multi-channel fulfillment, including cost, control, and data limitations.Direct Integrations and Fulfillment Strategy Recommendations (00:09:50)Advice for larger brands to use direct integrations and diversified fulfillment for better control and profitability.Global Supply Chain Challenges and Recommendations (00:11:07)Corey's advice on hybrid inventory strategies, multi-sourcing, and supply chain agility in a changing global landscape.Actionable Takeaways for E-commerce Brands (00:13:17)Josh summarizes three key action items: hire a supply chain manager, diversify beyond Amazon, and leverage expert partners like DaVinci.Closing Remarks and Contact Recommendation (00:15:43)Josh encourages listeners to connect with Corey for tailored supply chain and merchandising insights.Links and Mentions:Tools and Services"Davinci": "00:06:22"Key Concepts"Market Basket Analysis": "00:03:16"Actionable Takeaways"Hire a Supply Chain Manager": "00:13:17""Diversify Beyond Amazon": "00:14:29""Reach Out to Experts": "00:15:43"General Advice"Just-in-Time vs. Just-in-Case Inventory": "00:11:19"Transcript:Josh 00:00:00  Today I'm super excited to introduce you all to Corey Apirian, a seasoned supply chain and operations leader with over 19 years of experience. A key to his success was his ability to develop and execute strategies that drove significant growth, cost savings, and exceptional customer service. Specifically, he specializes in e-commerce and channel merchandising, aligning operational initiatives with corporate objectives and building and leading high performing teams through inclusion, collaboration and engagement. His experience includes product management, contract negotiations, continuous improvement, and implementing emerging technologies as well as cultivating key relationships. So with that, welcome to the podcast, Corey.Corey 00:00:46  Thanks for having me, Josh. Excited to be here.Josh 00:00:49  A seller could essentially come to you or a brand and say, hey, I've got here's a bunch of different products. I think some of these could be bundled really well together. I don't know which ones which, but obviously if you're doing that on Amazon FBA. You have to kit them together first and send them in before you can collect data. In your example, you don't actually have to have them kidded to actually create that skew and at least merchandise it on different sites.Josh 00:01:15  Is that correct?Corey 00:01:15  Yeah, it's exactly right. And like the cooler part about it is that all the excess inventory was then utilized on your merchant field, on your Walmart Marketplace and so on and so forth, so that you can create two packs, four packs, six packs of all the different core components. And really, you have no more waste, right? So you're utilizing now you can't force bundles onto consumers. I think we all know that. But by creating a different skew set a washcloth that's sold in a, in a in a traditional merchant store, you know, it might be $2 or $4, right? But when you when you bundle that as a four pack of washcloths, you know, I have two, two young boys, I don't just buy one washcloth like we buy a bunch of them at once. Right. And, you know, by able to have that differentiated assortment that's core to that demographic Online. You know, it really gives a fresh look at assortment and profitability and channel management.Corey 00:02:09  And those are really important things. And then, you know, the efficiency of manufacturing those sets now in ships and in containers, reducing waste, creating efficiencies at the warehouse level also and profitability on freight and top line. I mean, those are all amazing things and all great success stories. And yeah, our tech allows that infinite permutation in a very targeted way, but also looking at the market baskets and suggesting what should be sold in a very targeted way. And that's the piece that I think people are really missing out there is combining the FDM, that front end merchandising with this concept of network optimization and inventory control, and how do you place goods and merchandise them on differentiated channel sets so that they're available for same day one day fulfillment, 1 to 2 day fulfillment, you know, through a physical location network. And again, that's exactly the problem that DaVinci is solving together.Josh 00:03:00  That's amazing. Tell me a little bit more about that market basket analysis, right. That DaVinci is is doing some of the I, you know, to determine how you're going to merchandise different products or how to come up with the correct type of bundles.Corey 00:03:16  Yeah, I mean, there's a lot of core principles of channel management and merchandising. You know, when you look at your club channels and having larger pack sizes, your mass channels having smaller, lower price point channels that interoperate also with what's in store? You know, a beauty manufacturer might have a 6.9oz bottle of shampoo. That's a proven bottle of shampoo and price point and cubic foot that has sat on a Walmart and Target shelf for the past 30 years and might have new updated packaging, new formula, ingredients. You know, that's the merchandising side of it. But like that, cubic foot turns and creates X number of dollars with the amount of profitability and cash flow turns that that has on shelf all the time. But when you when you ship that to target, they're going to merchandise that online and target in Walmart. You can have a buy in line pick up and store optionality to that. And they may offer it to ship to the end consumer in a myriad of different ways. But that same consumer might be adding two of those to their shopping cart.Corey 00:04:14  They might be adding a 33 point ounce of the shampoo. Or at least, you know, five different bottles of that shampoo. That adds up to a 33.8oz and a 16.9 of conditioner, right? Maybe their ratios are different. So if you're a brand that's operating in that space, you now have the ability to directly merchandise som...

In this episode of the Econ Dev Show, Dane Carlson talks with Christy Gillenwater, President and CEO of the Greater Oklahoma City Chamber, about how Oklahoma City has built sustained economic momentum through its unique MAPS program, a voter-approved, pay-as-you-go funding model for transformational community investments. Christy explains how decades of strategic spending on quality of place, infrastructure, and people have reshaped the city's trajectory, enabled major wins like hosting Olympic events, and strengthened key industries such as aerospace, energy, and life sciences. The conversation also explores the power of business leadership engagement, the growing role of data and AI in economic development, and practical advice for communities looking to unlock their own growth. Like this show? Please leave us a review here. 10 Actionable Takeaways for Economic Developers Bundle major projects into a single, clear vision and take it to voters as one package. Avoid debt when possible and tie project execution directly to collected revenue. Invest consistently in quality of place, not just incentives or recruitment. Engage top CEOs as active partners, not just passive supporters. Build long-term strategies that evolve with community needs over decades. Use data continuously to reassess competitive positioning and refine strategy. Align economic development, tourism, and community development under one structure when possible. Focus on expanding existing industries and assets, not just chasing new ones. Leverage anchor institutions to guide sector strategy and investment. Treat community engagement as part of both planning and execution, not just a checkbox. Special Guest: Christy Gillenwater.

In this episode of the Econ Dev Show, Dane Carlson talks with David Parker of the Bermuda Business Development Agency about how a small island became a global powerhouse in reinsurance and is now strategically diversifying its economy. David explains Bermuda's unique “triangle” of government, regulator, and private sector alignment, the role of regulatory innovation like sandboxes, and how the agency targets the right companies using data and intelligence. The conversation explores investment attraction, high-net-worth migration programs, and why Bermuda focuses less on competing broadly and more on being the obvious choice for specific industries and business models. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Focus on becoming the best location for a specific niche instead of competing broadly. Align government, regulators, and private sector around a shared vision to create a unified value proposition. Use data and intelligence to target companies that are a strong fit rather than marketing to everyone. Build strong aftercare programs so existing companies become your best ambassadors. Develop regulatory flexibility (like sandboxes) to attract innovative industries. Think of your community as a launchpad into larger markets, not just a standalone market. Prioritize certainty and stability, especially when targeting global investors and firms. Engage high-net-worth individuals as network multipliers, not just direct investors. Invest in research capacity internally to guide strategy and outreach. Continuously advocate for policy and regulatory improvements to stay competitive. Special Guest: David Parker.

In this episode of the Econ Dev Show, Dane Carlson talks with Tim Hanigan, CEO of the Aberdeen Development Corporation in Aberdeen, South Dakota, about how a rural community of 30,000 punches above its weight in economic development. Tim explains how Aberdeen leverages entrepreneurship, regional workforce draw, and value-added agriculture to build one of the most diverse micropolitan economies in the U.S. The conversation dives into practical tools like revolving loan funds, shovel-ready site development, and tight-knit community coordination, along with lessons learned from winning and losing projects. Tim also shares how rural economic developers must wear many hats, from childcare advocacy to housing and workforce development, and why knowing your limits and leaning into your strengths is key to long-term success. 10 Actionable Takeaways for Economic Developers Build your own toolbox early - Start small with tools like a revolving loan fund. Even modest contributions compound into real leverage over time. Have product ready before the prospect shows up - Shovel-ready sites win deals. If you're waiting until an RFI arrives, you're already behind. Sell your labor shed, not just your city limits - Expand your workforce story to include the full commuting region, not just population within city boundaries. Be honest about fit upfront - Disqualify bad-fit projects early. It saves time, builds credibility, and focuses your effort on winnable deals. Use speed as a competitive advantage - Quick answers, quick coordination, and quick decisions often beat larger incentive packages. Coordinate like one team, not multiple agencies - Eliminate friction between city, county, utilities, and partners so companies feel like there's "no wrong door." Invest in local companies, not just recruitment - Expansions from existing businesses can absorb sites faster and more reliably than outside recruitment. Treat workforce, housing, and childcare as core infrastructure - These are not side issues. They directly determine whether companies can hire and grow. Lean into what you actually do well - Don't try to win every project. Focus on industries and company sizes that match your real strengths. Own the outcome, even when you lose - Some deals fall apart for reasons outside your control. Learn what you can, adjust where possible, and keep moving. Like this show? Please leave us a review here — even one sentence helps! Special Guest: Tim Hanigan.

In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog dive deep into what truly drives transformation for business coaches. They explore the power of community, mindset versus identity shifts, the role of shame in personal evolution, and practical financial concepts every coach must master. With honest stories and actionable frameworks, this episode is a masterclass in leveling up both your coaching business and your personal leadership. Key Topics Covered Finding Your Community & Belonging Karl Bryan reflects on the importance of having a group—a "place to belong"—for business coaches, inspired by a quote from Robert Redford. The monthly happy hour at focus.com creates a safe space where coaches share, connect, and let their guard down, reinforcing the value of community in an otherwise solitary profession. Mindset vs. Identity: Deep Change Explained The difference between improving your mindset and fundamentally redefining your identity. Karl emphasizes that lasting change requires "murdering" your old identity, not just positive thinking. He shares vivid metaphors and personal stories, including tools like the Hoffman Process for confronting limiting beliefs. The Role of Shame in Transformation Karl explains that real breakthroughs begin when you get comfortable with shame. Rather than simply upgrade, you must destroy the old identity that keeps you stuck. Shame becomes a tool for sparking discomfort and motivating action. Fear and Ambition Both hosts get vulnerable about their greatest fears; snakes, stagnation, and not being enough. Karl frames anxiety as the price of ambition, sharing his own life challenges and how busy routines can mask inner turmoil. Financial Concepts Coaches Must Know Karl addresses why revenue is recognized before cash is received, demystifying accrual accounting and the crucial difference between theoretical profit and factual cash. He explains how accounts receivable, organized financials, and cash flow statements are vital for making informed decisions and fixing client money struggles. Practical Steps to Step Into Your New Identity Word association around "identity" leads to a rapid-fire discussion: how to question your beliefs, lose decision fatigue, and use discipline to make progress. Coaches must shame their old, ineffective selves and step into the version that relentlessly serves clients, reaches out daily, and drives real results. Notable Quotes "As a business coach, if you crack it, you are semi-retired for the rest of your life … 20 clients at $2,000 a month, that's $480,000 with 80% margins. You're the top 5% all day long." "You can question anything except something people have built their identity around. When you do, the conversation goes from the topic to their beliefs." "Your mind is designed to keep you safe, not to help you grow, succeed, or become a millionaire." "To upgrade your identity, you have to murder the old coach. Improvement isn't enough." "Anxiety is the price of ambition." "The most powerful man in the room is the one who has nothing to hide." Actionable Takeaways 1. Network and Belong: Join or create communities of like-minded coaches. Attend events, participate in group calls, and seek genuine connection. 2. Question and Redefine Your Identity: Go beyond mindset shifts, identify where you're stuck, shame the ineffective 'old you,' and step into a relentlessly proactive new version. Improvement is incremental; transformation is revolutionary. 3. Face Your Fears and Tell the Truth: Write down your greatest fear in business coaching. Confront it honestly; use it to propel action instead of avoidance. 4. Master Financial Fundamentals: Understand how revenue and cash flow work. Review client accounts receivable, make a list, track aging, and tackle late payments personally. 5. Act, Don't Hide: Stop busy-work. Reach out to 25 prospects a day, host events, send messages, take bold action to serve and attract clients. 6. Serve Before You Sell: Offer value upfront, solve problems for free, and build trust before pitching your services. 7. Use Silence & Meditation: Give yourself space to reflect and reset—whether through meditation, journaling, or solitude. Resources Mentioned Profit Acceleration Software (developed by Karl Bryan) A proprietary system to demonstrate instant value and drive profit growth for clients. Focus.com Community & Happy Hour Monthly live events and group sessions for coaches to connect, share, and learn. The Hoffman Process An intense personal development retreat for addressing deep-rooted identity and shame. Jesse Elder (Coach & Social Influencer) Quoted for insights on information overload versus true progress. If you enjoyed this episode, be sure to subscribe, share with a fellow coach, and leave a review! Go to Focused.com for Karl Bryan's Profit Acceleration Software™ and to join a thriving community of coaches.

In this episode of the Econ Dev Show, Dane Carlson talks with Lyndsay Wisneski, Chief Marketing Officer of the Greater Yuma Economic Development Corporation, about how storytelling and modern marketing strategies can transform economic development. Lyndsay shares how Yuma built a powerful regional brand through industry-focused mini-documentaries, digital advertising campaigns, and a coordinated content strategy that turns a single video project into years of marketing assets. She explains how even small communities can market themselves effectively by highlighting local companies, repurposing content across platforms, and tracking real marketing ROI. The conversation explores why economic development should focus less on static statistics and more on authentic stories that help companies, site selectors, and residents connect emotionally with a place. Like this show? Please leave us a review here. 10 Actionable Takeaways for Economic Developers Let companies tell your story. Interviews with CEOs and business leaders are more persuasive than marketing copy. Create industry-focused content that explains why companies in each sector succeed in your region. Turn one project into many assets: long videos, short clips, photos, reports, and social media content. Use short video ads to drive viewers to longer storytelling pieces on your website or YouTube. Track website visitors and identify companies researching your region. Send periodic industry-specific newsletters highlighting local expansions, infrastructure, and investment. Use LinkedIn and targeted digital ads to stay visible to site selectors and executives. Repurpose marketing content across guides, one-pagers, websites, and presentations. Hire local creative talent who can update or expand your content over time. Apply for marketing awards to boost credibility and morale inside your organization and community. Special Guest: Lyndsay Wisneski.

This episode of the Achieve Results Now podcast, hosted by Mark Cardone and Theron Feidt, tackles the common trap of waiting for "inspiration" to strike. The hosts dive deep into why motivation is a "fair-weather friend" and provide a tactical three-step framework to transition from fleeting excitement to rock-solid discipline. The "Tuesday by Noon" Problem Mark and Theron discuss how motivation naturally fades—often by Tuesday at noon following a high-energy weekend seminar. To combat this, they argue that systems and discipline must take over where emotions leave off. If your goals have "lost their tread," it's time to stop relying on how you feel and start relying on how you operate. Step 1: Establish a "Show-Up Standard" The goal here is to protect your habits on your worst days. Consistency Over Intensity: It is better to do a 5-minute "placeholder" workout than to skip it entirely because you don't have an hour. Kill the "All-or-Nothing" Mentality: Don't let a five-minute delay or a minor setback ruin the entire day. The Two-Minute Rule: Commit to just starting. Usually, the momentum of starting carries you through the rest. Step 2: Remove Decisions from the Equation Decision fatigue and emotional reasoning are the enemies of progress. Prep the Night Before: Lay out your clothes and equipment to remove "friction." "If-Then" Implementation: Create triggers (e.g., "If I finish my coffee, then I immediately start my sales calls") to eliminate "dawdling." Schedule Like a Professional: Treat your commitments to yourself with the same level of respect you would give a doctor's appointment or a high-stakes business meeting. Step 3: Audit Your Reliability Index Stop measuring your mood and start measuring your data. Visual Habit Tracking: Use a physical tracker or an app. Seeing a string of checkmarks is rewarding; seeing a gap is a "jarring" but necessary wake-up call. The Weekly Audit: Instead of asking "What is wrong with me?" ask "Where did the system break down?" * Celebrate Discipline, Not Just Results: High-fiving yourself when you're "feeling it" is easy. Real success comes from celebrating the days you did the work even when you didn't want to. "Motivation gets you through the first week of January; discipline takes you the rest of the way." Actionable Takeaways 1.   Stop "Loser Think": Avoid the habit of justifying broken promises to yourself with logic. 2.   Download a Tracker: Use tools like Darren Hardy's habit tracker to make your progress visual. 3.   The Show-Up Minimum: Define what your "worst-day version" of a habit looks like and do it no matter what. Resources Mentioned: Book: Ignite Results by Mark Cardone & Theron Feidt Website: AchieveResultsNow.com ARN Suggested Reading: Blessings In the Bullshit: A Guided Journal for Finding the BEST In Every Day – by Mark Cardone & Theron Feidt https://www.amazon.com/Blessings-Bullshit-Guided-Journal-Finding/dp/B09FP35ZXX/ref=sr_1_1?dchild=1&keywords=blessings+in+the+bullshit&qid=1632233840&sr=8-1 Full List of Recommended Books: https://www.achieveresultsnow.com/readers-are-leaders Questions? 1.   Do you have a question you want answered in a future podcast? 2.   Go to www.AchieveResultsNow.com to submit. Connect with Us: Get access to some of the great resources that we use at: www.AchieveResultsNow.com/success-store www.AchieveResultsNow.com www.facebook.com/achieveresultsnow www.twitter.com/nowachieve Thank you for listening to the Achieve Results NOW! Podcast.  The podcast that gives you immediate actions you can take to start seeing life shifting results NOW!

In this episode of the Econ Dev Show, Dane Carlson talks with Eric Voyles, Executive Vice President and Chief Economic Development Officer for TexAmericas Center, about how a former 8,900-acre military installation became one of the most innovative redevelopment authorities in the country. Eric explains how eliminating public review delays, investing millions in environmental cleanup, controlling rail and logistics assets, and focusing relentlessly on speed to occupancy have allowed TexAmericas Center to compete for heavy and light manufacturing projects. From creative risk-taking with early-stage companies to clearing 250-acre rail-served sites after losing a deal, this conversation is a masterclass in how data, preparation, and governance alignment drive real economic development results. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Make time your primary incentive. If possible, remove unnecessary entitlement layers and compress approval timelines. Speed reduces perceived risk. Self-certify before paying for certification. Develop internal "qualified site" standards so prospects can complete due diligence faster. Track inventory in categories. Move-in ready, construction ready, shovel ready, rail served, etc. Clarity accelerates decisions. Invest after losing. If you lose a project for a specific reason, eliminate that weakness permanently, even if it costs real money. Treat small buildings as assets. Flexible, modular inventory can win projects creatively, even when you lack a single large structure. Control key assets when possible. Owning rail, logistics, or utilities strengthens your value proposition and revenue model. Be willing to take calculated risk on local companies. Early bets on scalable firms can create long-term anchor employers. Align your board around business realities. Populate governance with people who understand customers, not just politics. Operate like a private developer. Use CRM systems, outsourcing where efficient, and disciplined deal flow management. Let data guide strategy. Understand supply and demand curves in your region before pushing incentives or marketing narratives. Special Guest: Eric Voyles.

For many women, the hardest part of working in male-dominated industries isn't the work itself—it's the constant pressure to prove, tolerate, and stay quiet just to belong. In this powerful conversation, Samantha shares her lived experience as one of the few women in aviation and maintenance, revealing the mental toll of being the "only one in the room" and how that pressure quietly erodes confidence, self-worth, and wellbeing. This episode is about protecting your mental health without shrinking, and learning how to stay, lead, and earn what you're worth—without burning out. ABOUT THE GUEST: Samantha Kaye Harris is a workforce retention and confidence strategist for women in the trades and other male-dominated fields. With more than 25 years of experience in industries like aviation and structural maintenance, she helps women speak up, lead strong, and stay in careers they worked hard to get into— instead of feeling pushed out. ACTIONABLE TAKEAWAYS: 1. START YOUR BRAG BAG TODAY Document your achievements, wins, and accolades—no matter how small. Review it when self-doubt creeps in. 2. DOCUMENT YOUR EXPERIENCES Write down when you're interrupted, overlooked, or disrespected. Don't dismiss it as "just the guys." 3. PRACTICE SELF-VALIDATION Stop waiting for external validation. Trust that you are qualified, capable, and belong. 4. SET BOUNDARIES WITHOUT APOLOGIZING Practice saying: "Let me finish," or "Give me a moment, and then you speak." 5. REFRAME CHALLENGES AS GROWTH Ask yourself: "What am I learning from this that will help elevate me?" 6. BREATHE AND RECONNECT When overwhelmed, stop and take a deep breath. Remind yourself of who you are. 7. SEEK SUPPORT WHEN NEEDED Consider working with a coach or counselor who understands your unique challenges.   CONNECT WITH SAMANTHA KAYE HARRIS: Website: https://www.theskhsolutions.com/  LinkedIn: Samantha K. Harris Instagram: @coachsamanthak Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatchDM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, storyteller, survivor, and wellness advocate. With over 6000+ episodes and 200K+ global listeners, we unite voices, break stigma, and build a world where every story matters.

In this episode of the Econ Dev Show, Dane Carlson sits down with Juliet Abdel, President and CEO of the Cedar Rapids Metro Economic Alliance, to talk about building a regionally focused, globally minded economic development organization. Drawing on Cedar Rapids' "fifth season" advantage (time, accessibility, and quality of life) Juliet shares how the region leverages industry clusters, international relationships, and leadership discipline to compete. The conversation blends practical economic development strategy with candid insights on burnout, boundaries, and leading people well in a demanding field. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Treat quality of life as a competitive asset, not a marketing afterthought. Focus attraction efforts on industry clusters that naturally complement what already exists locally. International business development does not require a global city, only consistent relationship-building. Cast a clear vision so teams understand the "why," not just the tasks. Protect staff health by modeling boundaries, especially around after-hours communication. Build attraction strategies around regional strengths, not generic wish lists. Encourage team members to say no when capacity or clarity is missing. Leverage peer networks aggressively. Most good ideas already exist somewhere else. Recognize burnout as an organizational risk, not a personal weakness. Remember that economic development works best when personal well-being and professional performance reinforce each other. Special Guest: Juliet Abdel.

In this episode of the Econ Dev Show, host Dane Carlson sits down with Mike Kamerlander, President and CEO of the Hays Caldwell Economic Development Partnership, to discuss what economic development looks like inside one of the fastest-growing regions in Texas. Drawing from HCEDP's recent Economic Outlook Event, the conversation explores why Central Texas continues to attract companies, how cities, counties, and private businesses are investing through uncertainty, and what shifting project timelines signal for 2026. Mike also shares lessons from leading a two-county, ten-city partnership, why “no product, no project” still holds true, and how speed, predictability, and engagement quietly determine which regions win. FYI, "No Product, No Project" is a registered trademark of Garner Economics LLC. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Product readiness matters more than marketing language. Speed and predictability often outweigh incentive packages. Regional collaboration expands capacity without diluting local wins. Growth planning must stay ahead of infrastructure demand. Economic outlook events are tools for alignment, not just forecasting. Accurate, current site information prevents deal-killing surprises. Cities and counties should be treated as the primary customer. Engagement across private industry strengthens long-term outcomes. Development processes should be reviewed continuously, not periodically. Capital on the sidelines eventually moves. Be ready when it does. Special Guest: Mike Kamerlander.

What Today's Data Says About Tomorrow's Restaurant   Episode Description: What if "flat" traffic isn't bad news — but a wake-up call? In this episode of Restauranttopia, Brad and David break down fresh industry insights from a recent Circana (formerly NPD) foodservice conference and translate national data into real-world strategies for independent restaurant operators.   From shifting consumer behavior and third-party delivery fatigue to protein-forward menus, mocktails, gaming culture, and the rise of fast casual and fine dining, this conversation cuts through the noise and focuses on what actually matters as we head toward 2026.   If you're wondering how to win in a "flat is the new normal" environment, this episode is packed with ideas you can actually use.   Key Topics Covered: Why restaurant traffic is expected to remain flat through 2027 — and why that's an opportunity How consumer spending habits are changing (and what they're still willing to splurge on) What the rise of gaming, influencers, and digital culture means for food marketing Why fast casual and fine dining are winning while mid-scale struggles Protein-forward menus, healthier labeling, and the impact of GLP-1 drugs Mocktails, alcohol shifts, and smarter beverage profitability Third-party delivery fatigue and the return of on-premise dining Menu innovation: when to cut underperforming items and when to evolve Creating experiences worth choosing when guests dine out less often Actionable Takeaways for Operators: Double down on what makes your restaurant unique Engineer menus for weekday speed and weekend splurges Treat takeout and pickup guests like dine-in customers Use data — not emotion — to make menu decisions Lean into value and innovation (yes, both) Why This Matters: When guests are dining out less often, every visit has to count. This episode helps you rethink how to attract, serve, and retain today's more selective customer.  

This episode unpacks how Eventbrite marketing and SEO can be used to grow a business and sell tickets through organic search. Favour Obasi-ike emphasizes that placing targeted keywords at the beginning of event titles is crucial for creating effective URL (uniform resource locators) slugs that rank well on search engines. To build trust and boost visibility, event organizers should also embed YouTube videos and utilize back-linking strategies within event descriptions. Real-world case studies discussed illustrate that scheduling events at least one month in advance allows search algorithms sufficient time to index the content and reach potential attendees. Even after an event concludes, Favour notes that active links continue to drive traffic, serving as a long-term asset for brand awareness. Ultimately, the source advocates for a data-driven approach that combines strategic messaging with technical SEO to ensure sustainable audience growth.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00:00] Introduction: Why Eventbrite is a Hidden SEO GoldmineThe episode begins by positioning Eventbrite as a critical platform for business marketing, lead generation, and product promotion, beyond mere event discovery. The emphasis is on creating every listing with the "searcher's benefit" in mind, focusing on how the event serves the needs of a potential attendee actively searching for a solution. This strategic mindset is the key to unlocking the platform's potential and leads directly into the most critical setup step for organic success.[00:05:30] The Single Most Important SEO Factor: Your Event TitleThe event title is presented as the most crucial element for SEO success because it directly generates the event's URL slug. Placing primary keywords at the beginning of the title ensures they appear at the start of the URL, dramatically improving visibility on Google and Eventbrite. Conversely, placing keywords at the end creates a less effective URL and weakens search ranking from the outset. Getting this step wrong can undermine the entire organic marketing effort.[00:12:15] The Long-Term Value of an Eventbrite ListingA unique feature of Eventbrite is that its event links remain active and discoverable long after an event ends. These expired listings function as permanent digital assets that continue to house links to websites, YouTube videos, and other resources. As such, an old event page acts as a long-term digital billboard, continuously driving traffic and brand visibility for months or years. This sets the stage for a practical case study.[00:17:45] Case Study 1: The Wreath-Making Workshop (A Paid Event Strategy)This case study demonstrates timing, targeting, and iterative improvement by combining organic SEO with minimal paid ads. A client's first workshop failed due to a two-week lead time, which was insufficient for search engine indexing. For the second attempt, strategic changes were made: scheduling four weeks in advance for algorithm indexing, creating a high-quality 4K promotional video, and running hyper-targeted Facebook ads with a $5/day test budget aimed at building community. The result was a sold-out event, providing a repeatable formula for marketing local, paid events.[00:31:00] Technical SEO Deep Dive: Why Your Website Pages Get De-IndexedThis section explains technical reasons for losing search ranking over time. Key factors include the "Last Modified" date in a website's XML sitemap, which signals content freshness to search engines; the 24-month lifespan of a blog post's SEO relevance if left untouched; and the actionable "update rule" of updating two old pages for every new one published. A contrast is drawn with podcast RSS feeds, which re-index the entire channel with each new episode, highlighting a unique SEO benefit of podcasting. This reinforces the importance of an updated digital presence to support event marketing.[00:48:15] Case Study 2: The Junk Journaling Workshop (A Free Event Strategy)This case study proves the core SEO principles work for a free event launched by a brand-new account with zero prior audience. The client created a new Eventbrite listing for a niche craft workshop with one month of lead time. Relying purely on organic discovery, all 10 free slots sold out to unknown attendees. The 10 conversions came from just 88 page views, indicating a highly effective, targeted listing. Page views continued to climb after sell-out, proving Eventbrite pages remain active SEO assets. The next step is community building.[00:55:30] The Post-Event Pivot: From Attendees to a CommunityThe conclusion shifts focus to the true metric of success: not just tickets sold, but building a returning community. The recommended strategy involves using a post-event QR code linked to a survey to gather feedback. For free events, this is a critical opportunity to ask attendees if they would return for a paid event, gauging future viability and gaining consent for upselling. This final step transforms a single event into a sustainable, community-driven business model.Memorable Quotes:"The fault begins with the message. And if the message is wrong, everybody is confused.""It's not about how many tickets were sold. It's how many people came, saw, went back, and came back again.""For every one page that you publish, update the last two that I just want to make it easy."Actionable Takeaways & Memorable QuotesTop 3 Actionable Takeaways:1. Prioritize Your Title: Always place your primary keywords (e.g., "Marketing Workshop," "Cooking Class") at the very beginning of your Eventbrite title to create an SEO-optimized URL slug.2. Respect the 3-Week Rule: Launch your event at least three to four weeks in advance. This gives search engine algorithms the necessary time to index your page and show it to relevant audiences organically.3. Plan the Post-Event Follow-Up: The event isn't over when it ends. Use a simple QR code survey to collect feedback and, for free events, to ask attendees if they would be willing to pay for a future version.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's Monday News Drop, hosts Bo Brabo, Luke Carignan, and Jeremy Sadlier unpack the critical workforce, policy, and compensation trends shaping healthcare HR as we move deeper into 2026. From labor risk to pay strategy to the expiration of ACA subsidies, this episode delivers practical insight leaders can act on immediately.Key Topics Covered:Nurse Strike Risk & Staffing Ratios With New York City facing potential large-scale nursing strikes, the conversation highlights how staffing ratios are shifting from policy language to enforceable labor contract terms. The takeaway for HR leaders is clear: transparency, staffing communication, and proactive workforce planning can reduce strike risk faster than wages alone.Medicaid Cuts & ACA Subsidy Expiration The team explores the real-world impact of Medicaid funding reductions and the expiration of ACA premium subsidies. Hospitals are already seeing layoffs, rising uncompensated care, and growing emergency department utilization. HR leaders are urged to prepare for budget volatility, workforce redeployment, and increased pressure on frontline staffing.Workforce Redeployment Over Layoffs Rather than defaulting to layoffs, this episode reinforces the case for redeploying and upskilling existing employees. From patient access to revenue cycle roles, proactive retraining can stabilize operations while preserving institutional knowledge and morale.2026 Pay Strategy Reality Check National merit increases have stabilized around 3–3.5%, but healthcare remains an outlier with sustained wage pressure. The hosts discuss why across-the-board increases no longer work and why differentiated pay strategies are essential to retain top clinical talent and manage wage compression.The HR Imperative This episode reinforces a core message: workforce shortages are now structural, not cyclical. Burnout is an organizational risk, not an individual failure. And HR leaders play a central role in navigating labor relations, compensation strategy, and policy-driven disruption.Actionable Takeaways for This Week: • Run a strike-risk audit with nurse leaders • Audit per diem and part-time coverage options • Review telehealth compliance timelines • Identify redeployment and upskilling opportunities

In this episode of the Econ Dev Show, host Dane Carlson talks with Joya Stetson, Community Development Director at the Minnesota Valley Transit Authority (MVTA), about how transit directly shapes workforce access, development costs, and long-term community competitiveness. Joya unpacks “first mile/last mile” barriers and how tools like microtransit and service tweaks can turn missed connections into real outcomes, including route changes that unlocked student internships and boosted ridership. They dig into suburban realities like coverage vs. ridership, post-COVID recovery, and why transit belongs inside RFP workforce narratives, land-use planning, and even parking requirement conversations. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! 10 Actionable Takeaways for Economic Developers Get your transit provider “at the table” early for major projects, not after the announcement, so service planning can match real hiring needs. Treat “workforce access” as more than unemployment rates: explicitly describe how transit expands the labor pool and reduces absenteeism and turnover risk. Audit first-mile/last-mile gaps for key job centers, campuses, and training sites; don't assume a route nearby means people can actually reach it. Use microtransit strategically to bridge gaps, but pair it with fixed routes when predictable arrival times matter (classes, shifts, internships). Build a “route change wins” pipeline: channel feedback from chambers, employers, schools, and workforce boards into concrete service-change proposals. Include transit in your site selection/RFP package (especially the workforce section): routes, frequency, last-mile options, and how employers can engage. Coordinate transit with land-use planning and TOD goals so comp plans and transit plans evolve together instead of living on shelves. Use transit to reduce development friction: make the case for lower parking requirements where transit access supports it. Map housing-to-transit-to-jobs (especially affordable housing) to show actual accessibility and to target investments or service pilots. Frame transit as competitiveness and sustainability: companies care about low-carbon performance, and mobility options are part of that story. Special Guest: Joya Stetson.

In this episode, Josh interviews Kris Gramlich, an experienced Amazon FBA seller and entrepreneur. Kris shares practical strategies for building customer loyalty, including using product insert cards with QR codes that lead buyers to claim free gifts in exchange for their contact information and order ID. He emphasizes providing value rather than manipulating reviews and discusses sourcing free sample gifts locally to quickly engage customers. Kris also offers actionable tips on optimizing product images, building an audience, and leveraging influencer marketing, all aimed at fostering long-term relationships and driving repeat business on Amazon.Chapters:Introduction to Kris Gramlich (00:00:00)Josh introduces Kris, his background in entrepreneurship, and his Amazon FBA journey.Product Insert Cards & QR Codes (00:01:03)Discussion on using product insert cards with QR codes to engage customers and offer free gifts.Landing Pages & Customer Verification (00:02:00)Explaining the process: QR code leads to a landing page, collects customer info and order ID to verify purchases.Avoiding Review Manipulation (00:04:06)Emphasizing not asking for reviews to avoid Amazon penalties and focusing on providing value instead.Free Gift Strategy & Messaging (00:05:15)Details on the types of free gifts offered, messaging on insert cards, and conversion rates.Sourcing & Sample Packs (00:05:48)Switching to U.S. suppliers for faster fulfillment and offering sample packs as free gifts.Landing Page Experience & Brand Story (00:07:30)Using videos and storytelling on landing pages to build brand connection and encourage opt-ins.Gift Relevance & Opt-In Process (00:08:01)Ensuring free gifts are relevant to the purchased product and using order ID to prevent abuse.Email Follow-Up & Community Building (00:09:16)Using MailChimp for follow-up emails, sharing brand story, and building a community around new product launches.Consumable Products & Customer Satisfaction (00:10:26)Focusing on consumable pet products, offering alternatives if customers are unsatisfied, and prioritizing customer happiness.Actionable Takeaways & Listing Optimization (00:11:46)Josh summarizes three actionable takeaways: optimize listing images, build an audience, and use free samples for subscriptions.Product Launch Strategies & Influencer Marketing (00:13:55)Discussing launch strategies: audience outreach, PPC, influencer marketing, and new affiliate software tools.Where to Find Kris & Closing (00:15:51)Kris shares how listeners can connect with him and offers a free gift; episode closes.Links and Mentions:Tools and WebsitesZapierMailchimpSellozo.comTranscript:Josh 00:00:00  Today I am excited to introduce you to Kris Gramlich. Kris is a professional FBA seller, a podcast host and an account executive at Sellozo. Kris has always been entrepreneurial and enjoyed the thrill of selling items, from selling items at garage sales as a kid to mowing yards and then selling clothes on eBay. Kris learned how to sell physical products on Amazon in 2013, starting out by selling things around the house. He learned the basics of retail arbitrage and started sourcing his own products. Kris launched his first product in 2014 after watching YouTube videos and listening to podcasts. Currently, Kris has four brands and enjoys helping other sellers on Amazon. Kris hosts a podcast with Dustin, another seller, where they talk about industry leaders and other sellers. So welcome to the podcast today, Kris.Kris 00:00:52  That's quite the intro there. Josh. That's pretty good. I'm gonna have to take a couple notes there and kind of implement those on our own podcast. That was really good.Josh 00:01:00  Hey. Well, you have, you have a good bio yourself.Josh 00:01:03  I think that's that's why it sounds so good to you. So I want to dive in a little bit more with, how you're building that audience with insert cards. You know, we do the same thing with our brand. I don't know that I necessarily see that as, like, overly gray. I mean, you look at like a box of, you know, grab some Clorox wipes. Right. What's on the product label for Clorox wipes? it's the P&G website. Right. So like and they have like a, you know, they're not saying like, hey, come register your warranty per se, but like they have links to their social media, right? They have their icons, they have their website on there. So like I don't think people need to be as scared about that. Right. But what are you seeing working really well when it comes to product inserts?Kris 00:01:49  Well if anything good out of Covid came, it's that people were more adapted to QR codes. So people like start to they know what that is now.Kris 00:02:00  And so QR code like that just not people realize, oh I can scan that. So a QR code insert that is has some type of messaging messaging like so thank you. you know, get your free gift. there's, there's things that, that I'm doing now where, somebody scans it, they go to a landing page. in that landing page, they give name, email address, order ID number, and that just kind of verifies that the order matches with Amazon order. So we're not just getting spammed for free gift. Yeah. And they scan it and we just give a free gift out. And, all they got to do is provide us with their name and their email address. we're think about adding their mailing address there, just to kind of have that for like a backup plan to do postcards. I get a random side note here, but I bought something Amazon like literally 60 days later, I got a gift. Like a postcard in the mail. Really? How'd this? How'd this guy know to send me this postcard for another item? So, like, reverse engineering? That's kind of fun for me.Kris 00:03:07  So I'm trying to figure that out, but, Yeah, the insert scan, QR code landing page. Basic information. No first name, last name, email address, and then the order ID. we're using a tool called, It's going away from me. Zapier or Zapier, however you want to pronounce. Okay, that that, links up order IDs so that, when they type in your ID, it matches correctly with the order ID inside your account. and then from there, we send them a free sample and the free sample. You know, it's just something to, like, get them to engage with us, maybe try another product that we're thinking about launching down the road. it also just allows them to, like, feel warm and fuzzy. So maybe that when that review request does come and that that review request is done by Amazon, we're not sending any more like, hey, give us a five star review. We're just leaving it more like providing value. And whenever they get something from Amazon that says, how would you rate your experience with so-and-so brand? Maybe they think, hey, that was a good brand.Kris 00:04:06  I'll leave a five star review, so we're leaving that alone.Josh 00:04:09  So you're not even touching reviews. You're not.Kris 00:04:11  Even to touch.Josh 00:04:12  It. Yep.Kris 00:04:13  Yeah. Just leaving like just value.Josh 00:04:15  Yeah. I agree 100% with the, you know, not even touching reviews. We we've made the same decision because we have opt in flows and all of that. And everybody's like why don't you ask for a review? And it's like, I'm not even touching it with a ten foot pole.Kris 00:04:28  Because not anymore.Josh 00:04:29  That's that's the one thing that like is if Amazo...

In Episode 566, we sit down with two new powerhouses in the sober movement, Margy Schaller & Laura Nelson from Sober Life Rocks to talk about owning your voice, breaking the stigma, and why 2026 is the year sober folks step into the spotlight loud and proud. Together, Margy and Laura are on a mission: make sober choices normal, celebrated, and loud enough to shake the walls of the Orlando Convention Center. And speaking of Orlando… AMPLIFY Sober Voices — The First-Ever Sober Influencer Event January 15, 2026Orlando, FloridaA one-day, purpose-driven experience for:– Sober influencers– Podcasters– Coaches– AF brands– Wellness leaders– Recovery advocates– Sober-curious creators– ANYONE ready to be seen, be heard, and expand their sober impact If you've ever said, “I feel called to share my story… but I don't know where to start,” this is literally the room for you. In This Episode We Cover: ️ Why normalizing sober choices matters now more than ever️ What it means to become “sober out loud”, even when it's uncomfortable️ How to build confidence, community, and impact in the alcohol-free space️ Why sobriety is becoming a strength in business, leadership, and culture️ Why AMPLIFY might be the most important sober event of 2026 Actionable Takeaways from Today's Episode 1️⃣ Start Saying It Out Loud (Even If Your Voice Shakes)Your story matters. The more you own it, the more you help someone else own theirs. 2️⃣ Build Your Sober CircleConnection fuels momentum. Whether online or in-person, find your people or come meet them at AMPLIFY. 3️⃣ Your Sobriety Is an Advantage, Not a LimitationIn business, leadership, creativity — sober clarity is a superpower. Use it. Tune in, laugh with us, learn with us… And if you're feeling that nudge to step into a bigger version of yourself, come join Margy, Laura, and an entire room full of sober leaders in Orlando: AMPLIFY Sober Voices — January 15th, 2026Where sober creators go from “Who am I to share?” to “Who am I not to?” Let's get after it. Let's stay sober. And let's amplify voices that the world needs to hear. AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/ Check out Shanes New Book, Sober Guy How Do I: REAL ANSWERS FOR MEN WHO WANT TO QUIT DRINKING, LEAD STRONG, AND WIN AT LIFE - https://a.co/d/81ZIgtE Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast  Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. National Suicide Prevention Lifeline - 1-800-273-TALK (8255) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to the mic, Adam Peek here! That was a fantastic chat with Clara and Benoît from Lactips. They're doing some seriously innovative stuff over in France, tackling the microplastics problem head-on with a bio-based, water-soluble, and fully biodegradable material made from milk protein.If you're in the packaging space, this is the kind of game-changing innovation you need to be paying attention to. It hits the trifecta: Performance, Planet, and Policy.Here's a breakdown of what we discussed and why Lactips is a company to watch:

In this episode, host Josh interviews Matt Altman, marketplace lead at Right Side Up, about advanced strategies for launching and scaling brands on Amazon. Matt shares actionable insights on budgeting for product launches, optimizing PPC campaigns by focusing on conversion rates, and leveraging Amazon's internal data tools. He emphasizes the importance of consistently launching new, non-competing products to avoid cannibalization and drive growth. The discussion concludes with practical takeaways for sellers aiming to scale, plus an offer for a free brand audit from Matt's agency, Right Side Up.Chapters:Introduction to Matt Altman and Right Side Up (00:00:00)Josh introduces Matt Altman, his background, and the success of his agency, Right Side Up.Current Product Launch Strategies on Amazon (00:00:31)Matt discusses effective modern tactics for launching new products and the importance of a sufficient launch budget.Budgeting for Product Launches (00:01:02)Explanation of current budget requirements, category selection, and why launch budgets have increased.Estimating Launch Budgets and Pre-Launch Data Collection (00:02:54)How to estimate launch budgets, use Amazon Ads, and gather pre-launch data using search query reports.Leveraging Search Query Performance Reports (00:04:14)Matt explains the value of Amazon's search query performance reports versus brand analytics.Keyword Targeting and PPC Campaign Setup (00:05:19)Details on targeting specific keywords, campaign types, and optimizing for conversion rates over ACOS/TACOS.ASIN Targeting and Relevancy Building (00:07:44)Using ASIN targeting campaigns to build relevancy for launch keywords and leveraging historical data.Scaling to Eight Figures and Beyond (00:08:09)Advice for established sellers on scaling, focusing on new product launches, and avoiding complacency.Avoiding Product Cannibalization and Diversifying Product Lines (00:10:41)Strategies to prevent keyword overlap, expand product lines, and increase brand reach without cannibalizing sales.Actionable Takeaways for Sellers (00:12:54)Josh summarizes three main takeaways: aggressive product launches, PPC optimization via conversion rates, and image optimization.Strategic Delegation and Removing Bottlenecks (00:15:04)Matt advises stepping back, identifying bottlenecks, and delegating to scale the business effectively.Conclusion and Free Audit Offer (00:16:20)Matt shares where listeners can learn more and offers a free audit for podcast listeners.Links and Mentions:ToolsRight Side UpAmazon Search Query ReportsBrand AnalyticsPacvueEcom AnalyticsData DiveTranscript:Josh 00:00:00  Today, I'm super excited to introduce you to Matt Altman. Matt leads the marketplace at right side up. Matt has over 12 years of selling experience. He's launched and sold multiple personal brands, all starting from a retail arbitrage budget. Four years ago, he started an agency right Side up to help high growth CPG brands focus on dominating the marketplace. They've been able to scale many brands from 0 to 3 million in monthly sales. Welcome to the podcast, Matt.Matt 00:00:29  Thanks for having me. Josh, how are you doing?Josh 00:00:31  Doing great. What are some of the key things that you, you advise or recommend when launching a brand new product on Amazon that are working today? Because, as you know, a lot of those black hat tactics, you know, have come and gone. you also have the, you know, the rebates that everybody was doing, and now it's kind of leveled the playing field a little bit more. Tell me what you're doing that's been working for you guys.Matt 00:00:55  Yeah. So first off, I think that the biggest thing is making sure you have a big enough budget to launch your products.Matt 00:01:02  like the days of 5 to $10,000 budgets to launch products are just gone in my eyes, at least in the spaces that I work in. so we usually overestimate our budgets by like 20 to 30% of what we actually think it would be just to make sure that we're in a good place in case it doesn't go the way that we want it to. but outside of that, we're looking for a couple of major things. one is we want to see continued growth in the category. Amazon's making that way easier now with like the search query reports, the product Opportunity Explorer. There's so many internal tools that they're giving you access to now that you can really easily find that. And then the other big thing that we're looking for is categories that you've got maybe like 3 or 4 power players in. And by power players they aren't really doing that much. They're still kind of growing, but they're ahead of like the other 20 items there. really it just kind of is showing us that, hey, there's enough sales to go around.Matt 00:02:01  If these four people can all kind of be around the same and customers really don't care which one they're choosing right now, they're just basically picking whichever ones at the top from what we can see. So yeah, we used to go into very heavy like categories where you would just, I mean, like launches would be half 1 million to $1 million. Wow. and if you could make them work. Yeah. The payback is amazing because of the volume that some of those categories do. But if you lose, like, it absolutely sucks. so for sure, what we're looking at like 50 to $75,000, to launch a product right now and the supplement space that we're kind of going after, and we've seen it, it's kind of the sweet spot for everything. so if we do find a product and we think it's going to cost more than that to actually launch it, we'll hold off for a bit and see if we can find some other ones that are within our kind of thresholds.Josh 00:02:53  That makes sense.Josh 00:02:54  So how do you estimate, you know, that budget, right. What's the difference between a half 1 million to $1 million product launch budget versus something that's 50 to $75,000? And how do you estimate that?Matt 00:03:07  Yeah. So the the biggest thing is ads. I mean, we've really in the last like three months, all of our launches have been almost exclusively on Amazon through Amazon Ads. so we're pulling averages of cost per clicks through the advertising API and really just looking at, okay, what is the conversion rate of the top products? If we wanted to spend to get that conversion rate on that keyword, like what would it cost us per day and working that backwards? the other big thing that I don't know anyone else that's kind of touched on this, but what we what we've been doing here recently is we have a seller account where we'll create the product beforehand. It's not the product that we're actually going to sell. We'll put some items as merchant fulfilled, and then we'll just have ourselves by the products.Matt 00:03:54  So that way we get all the search query report data for that product before we actually launch it.Josh 00:03:58  Oh, that's that's fascinating. So you do that in a separate account then? Is that what you're saying?Matt 00:04:03  We've been doing it in the same account, just like a different brand name. and throw up a listing merchant fulfilled and do a couple buys through it, and then you get all that data.Josh 00:04:14  Intere...

A growing 25% of U.S. adults—childfree or permanently childless—face unique aging challenges without traditional family support. In the Positive Aging Community's October 29, 2025 webinar, moderated by Steve Gurney, experts Dr. Sara Zeff Geber, PhD, and Dr. Jay Zigmont, CFP®, unpacked financial, legal, and social strategies for thriving as "solo agers."## Redefining Solo Aging: Empowerment Over StigmaGeber, who coined "solo aging" 12 years ago, shared her wake-up call: Married but childless, she realized "there was going to be nobody left behind" in a crisis. Ditching the painful "elder orphans" label, she promotes "solo aging" as neutral and proactive. "It doesn't put a negative spin on things. It just works," she said. Surveys show childfree solo agers crave deeper connections, outliving networks due to longevity gains.Geber urges building social communities early: "Build your network now—before health declines." Retirement or moves often disrupt ties, but villages, cohousing, and apps like Snug (for check-ins) help.## Tailored Financial and Legal SafeguardsZigmont, founder of Childfree Wealth (four years strong), exposed flaws in standard planning: It assumes kids. "It's bad advice," he warned. His new Childfree Trust fills the gap, serving as nationwide medical/financial power of attorney, executor, and trustee for $999/year.Via "care docs," it captures wishes for activation in emergencies—like hospital calls triggering pet sitters or asset management. A survey of 600+ childfree adults? Less than 20% have wills. Zigmont partners with trust firms for scalability: "We're that person when friends can't be."Hybrid approach: Lean on chosen family for daily support, pros for heavy lifts like long-term care. For legacies sans heirs, opt for "warm hand" giving (live philanthropy) over cold bequests.## Actionable Takeaways from AttendeesChat buzzed with queries: International travel? Trust handles it. No relatives? Free tools like freewill.com start basics. Pets? Line up immediate caregivers. Resources flowed—Aging Life Care (aginglifecare.org), Five Wishes directives, Area Agencies on Aging.As one participant noted: "I'm more worried about community than money." Geber and Zigmont agree: Plan now for dignity.For more, visit sarazeffgeber.com or childfreetrust.com. Solo aging? It's liberated control.

Dave sits down with Mayor Elizabeth Davies to discuss the future of the iconic "glass building." Mayor Davies shares insights into the property's sale, the village's role in redevelopment, and the importance of community input. She emphasizes transparency, fiscal responsibility, and realistic expectations as Grayslake plans for downtown's future.  Redeveloping Grayslake's Glass Building: A Blueprint for Community-Driven Growth Grayslake's downtown is at a pivotal moment. The recent sale of the iconic “glass building” (also known as the TNT glass building) has sparked excitement, curiosity, and a flurry of conversation among residents. In a recent episode of the “Discovering Grayslake” podcast, host Dave sat down with Mayor Elizabeth Davies to discuss the future of this landmark property, the village's approach to redevelopment, and the vital role of community engagement in shaping Grayslake's next chapter. This blog post dives deep into the main themes and actionable insights from their conversation, offering a comprehensive guide for residents, business owners, and anyone invested in Grayslake's future. Table of Contents Understanding the Village's Role in Redevelopment Zoning: Setting the Stage, Not Picking the Players Balancing Vision with Realism: The Mayor's Approach Community Engagement: Turning Passion into Progress Fiscal Responsibility and Long-Term Planning Transparency, Communication, and Building Trust Actionable Takeaways for Residents and Stakeholders Conclusion: A Shared Vision for Grayslake's Future Understanding the Village's Role in Redevelopment Key Insight:   The village is not a developer or a landlord—it's a steward of the community's vision. Mayor Davies clarified a common misconception: the village does not handpick which businesses move into specific properties. Instead, its role is to: Establish Zoning Regulations:** These define what types of businesses are allowed in certain areas. Guide, Not Dictate:** The village “sets the table” for private investment, ensuring that new developments align with the community's character and needs. Facilitate, Not Control:** While the village can influence the process, especially for high-profile properties like the glass building, it cannot guarantee specific outcomes. Actionable Advice:   If you're a resident or business owner, understand that your local government's power is in creating a welcoming environment and clear guidelines—not in micromanaging every storefront. Zoning: Setting the Stage, Not Picking the Players Key Insight:   Zoning is about creating a framework, not choosing tenants. Mayor Davies explained that zoning laws are designed to: Encourage Diversity:** Any business that fits within the zoning category (e.g., general business) can open, as long as it meets the requirements. Prevent Overreach:** The village cannot (and should not) prevent similar businesses (like multiple coffee shops or salons) from opening if they comply with zoning. Support Vibrancy:** A healthy mix of businesses contributes to a lively downtown. Nuanced Considerations: Market Forces Matter:** Even with zoning, the ultimate mix of businesses is shaped by market demand and private investment. Community Input:** While the village can't pick winners, it can use community feedback to inform future zoning updates and strategic planning. Expert Tip:   If you want to influence the types of businesses in your community, support local entrepreneurs, participate in public forums, and share your ideas with village officials. Balancing Vision with Realism: The Mayor's Approach Key Insight:   Aim high, but appreciate incremental progress. Mayor Davies is enthusiastic about the glass building's potential, drawing inspiration from iconic markets like Pike Place (Seattle) and Faneuil Hall (Boston). However, she's also realistic: Grayslake's Scale:** With a population of 21,000, Grayslake faces different opportunities and constraints than major cities. Measured Expectations:** The goal is a “home run,” but even a solid “RBI” (a baseball metaphor for a positive, if not spectacular, outcome) is a win for the community. Redevelopment Takes Time:** The process is in its early stages, with at least two years expected before major changes. Actionable Advice: Stay Patient:** Redevelopment is a marathon, not a sprint. Expect thorough assessments, community input, and careful planning. Celebrate Small Wins:** Every step forward—whether it's a new business, a community event, or a beautification project—adds up to long-term vitality. Community Engagement: Turning Passion into Progress Key Insight:   Community input is not just welcomed—it's essential. Mayor Davies and Dave both emphasized the importance of: Active Listening:** The village values comments, ideas, and concerns shared on social media and in public meetings. Direct Communication:** Residents are encouraged to reach out via email or attend board meetings for more effective dialogue. Shared Vision:** Community conversations help shape the village's approach and ensure that redevelopment reflects local values. Best Practices for Engagement: Be Constructive:** Share your ideas respectfully and thoughtfully. Get Involved:** Attend meetings, join advisory committees, or volunteer for local initiatives. Stay Informed:** Subscribe to local newsletters and podcasts like “Discovering Grayslake” to stay up-to-date. Expert Tip:   Effective engagement is a two-way street. Officials need to listen, but residents also need to participate actively and positively. Fiscal Responsibility and Long-Term Planning Key Insight:   Sound financial management creates opportunities for bold action. Mayor Davies highlighted that: No New Debt:** The village's strong financial position allowed it to purchase the glass building outright. Prudent Planning:** Before making major investments (like demolition or redevelopment), the village will conduct thorough assessments and cost analyses. Private Partnerships:** The focus is on attracting private investment to maximize the property's potential and minimize taxpayer risk. Actionable Advice: Ask Questions:** If you're curious about village finances, attend budget meetings or review public documents. Support Responsible Growth:** Advocate for projects that balance ambition with fiscal prudence. Transparency, Communication, and Building Trust Key Insight:   Open, honest communication builds community trust. Mayor Davies is committed to: Transparency:** Sharing updates, answering questions, and clarifying misconceptions. Education:** Helping residents understand complex issues like zoning, redevelopment, and municipal finance. Accessibility:** Inviting direct contact and encouraging participation in public processes. How You Can Help: Stay Curious:** Don't hesitate to ask questions or seek clarification. Spread the Word:** Share accurate information with neighbors and friends. Practice Kindness:** As Dave reminded listeners, simple acts of courtesy and understanding go a long way in building a stronger community. Actionable Takeaways for Residents and Stakeholders Engage Early and Often:** Your input matters—get involved in public discussions and share your vision for Grayslake. Understand the Process:** Redevelopment is complex and takes time. Stay patient and informed. Support Local Businesses:** A vibrant downtown depends on thriving local enterprises—shop local and spread the word. Advocate for Transparency:** Encourage open communication between officials and residents. Celebrate Community Spirit:** Grayslake's greatest asset is its people. Foster unity through kindness, respect, and shared purpose. Conclusion: A Shared Vision for Grayslake's Future The redevelopment of the glass building is more than a real estate project—it's a reflection of Grayslake's values, aspirations, and community spirit. As Mayor Davies and Dave discussed, the path forward will require patience, collaboration, and a willingness to dream big while staying grounded in reality. By embracing transparency, fiscal responsibility, and robust community engagement, Grayslake is poised to turn this opportunity into a lasting legacy. Whether you're a lifelong resident, a new neighbor, or a local business owner, your voice and your actions will help shape the next chapter of downtown Grayslake. Stay tuned, stay involved, and let's build a future we can all be proud of—together. Want to stay connected?   Subscribe to the “Discovering Grayslake” podcast for more stories, updates, and opportunities to get involved in your hometown's journey. If you have questions, ideas, or want to share your thoughts on the glass building's future, reach out to Mayor Elizabeth Davies or attend the next village board meeting. Your hometown is listening!

What separates truly exceptional leaders from the rest? According to Kurt Strovink, it's not just strategy, execution, or decision-making—it's the ability to lead from within. As a senior partner at McKinsey & Company and a global advisor to CEOs, Kurt has spent decades studying the patterns of the most successful executives. In his latest book, The Journey of Leadership: How CEOs Learn to Lead from the Inside Out, he reveals what the best leaders do differently and why self-awareness is at the core of transformative leadership.In this insightful conversation, Kurt unpacks the critical contradictions every CEO must navigate—balancing short-term and long-term priorities, managing gut instincts with data-driven analysis, and fostering trust while making tough calls. He also explores the human-centric aspects of leadership, showing why the most effective CEOs focus not just on financial performance but on culture, dissent, and psychological safety to drive long-term success.Mahan Tavakoli and Kurt also discuss practical frameworks for leadership development, including how CEOs can create cultures that encourage truth-telling, manage their energy instead of just their time, and make bold decisions that define their legacies. Drawing on insights from 500+ CEO forums and top leaders worldwide, Kurt shares the strategies that help executives avoid common pitfalls and unlock their full leadership potential.Actionable Takeaways from This EpisodeYou'll learn why leading others starts with leading yourself—and how the best CEOs develop self-awareness as a core leadership skill.Hear how top leaders institutionalize truth-telling and dissent within their organizations to avoid blind spots and drive better decision-making.Find out why managing energy is just as important as managing time—and how CEOs structure their schedules for peak performance.Discover how to make bold, differentiating moves early in your leadership tenure to set the tone for lasting impact.Learn why the most effective CEOs challenge their own organizations like an activist investor, forcing teams to rethink assumptions and drive transformation.Explore the power of leadership storytelling—how CEOs use analogies and language to shape culture and inspire action.Uncover strategies for navigating the inevitable contradictions of leadership—short-term vs. long-term, data vs. intuition, and control vs. delegation.Hear how great CEOs build leadership factories, ensuring a pipeline of strong leaders while avoiding the distractions of succession politics.Understand why the best leaders don't just execute strategy—they create the conditions for others to thrive and innovate.Find out when it's time to step away and transition leadership—and how great CEOs prepare for what's next.Connect with Kurt StrovinkKurt Strovink LinkedIn Kurt Strovink McKinsey & Company The Journey of Leadership: How CEOs Learn to Lead from the Inside Out Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Is It Too Late to Start a Podcast? Roy Coughlan Doesn't Think So I sat down with Roy Coughlan, a serial entrepreneur turned podcast coach, to tackle a question that's been floating around like last week's leftovers: Is podcasting still worth it? If you've been wondering whether the market is too crowded or if there's even room for one more voice (yours), Roy has a clear answer: Yes, there's room. Especially for podcasters who stick with it. Because while millions may have started podcasts, only a small percentage are still active. The rest? Abandoned somewhere between episode 10 and a pile of unrealistic expectations. Roy's message wasn't just encouraging—it was refreshingly honest. He's hosted six shows and coached countless others, so he knows both the magic and the mess behind the mic. Why Podcasting Still Matters 1. It's not just about downloads. Podcasting gives you a direct channel to build relationships, showcase your expertise, and create meaningful conversations. Think of it less like broadcasting and more like building trust at scale. 2. It opens doors without cold calls. Inviting your ideal customer to be a guest? That's a warm introduction with zero awkward sales pitch. You're building relationships, not just content. 3. It makes you smarter. Hosting a podcast is like getting a masterclass every week. You ask the questions you're curious about and walk away sharper than when you started. 4. It's a ripple effect. Inspire one person, and who knows where that impact lands? Roy's seen podcasting create unexpected waves of positivity—sometimes in ways he didn't realize until much later. 5. You don't need a massive audience to make a difference. If 50 people listen to your episode, imagine them sitting in a room, eyes on you. Feels different, doesn't it? Actionable Takeaways for Women Business Owners Set realistic expectations. Success won't happen overnight. Keep going past the “episode 10 slump” where most people quit. Podcasting is a long game, not a viral moment. Use podcasting as a marketing tool. Record an episode that answers a client's question. Share it ahead of a meeting to warm up the conversation and show your expertise. Start simple. Don't overcomplicate it with gear and gadgets. Roy's been using the same plug-and-play mic for years. Focus on content, not cables. Choose one platform to focus on. Rather than spreading yourself thin across every social channel, master one. Get good systems in place before expanding. Be a good podcast citizen. Leave a comment. Share a show. If something helped you, support the creator. Positive feedback fuels better content and stronger communities. Keep your podcast structure nimble. Things can (and will) go wrong. Use editing tools to clean up the audio and keep the process fun—not frustrating. One Last Thought Podcasting isn't just a marketing tactic—it can be a creative outlet, a learning platform, and a powerful tool for connection. Whether you've got a story to tell, a message to share, or just want to have better conversations, Roy's advice is simple: Start where you are. Stay curious. And most importantly, enjoy the process. Where to find Roy https://roycoughlan.com/ https://va.world/ https://braingym.fitness/ https://www.facebook.com/roycoughlan https://x.com/poleire https://www.instagram.com/awakening.podcast/ https://www.youtube.com/@roycoughlan https://www.linkedin.com/in/roycoughlan/ https://www.tiktok.com/@roycoughlanpodcaster

We’ve all been there, head pounding, stomach churning, swearing “never again”, only to do it all over again the next weekend. So why do we keep falling for the same hangover trap? In this episode of That Sober Guy Podcast, we peel back the curtain on the big lie of hangovers: why we minimize the pain, laugh it off, and even turn it into a cultural joke instead of seeing it for what it really is, a red flag from our body. Here’s what we’ll cover: The science of hangovers in plain English (dehydration, dopamine crash, no REM sleep, body in full recovery mode). Why hangovers don’t actually stop us: alcohol amnesia, dopamine hijack, and a culture that glamorizes misery. How to spot the moment when hangovers shift from “funny story” to “wake-up call.” And yes, there will be some laughs along the way. Think: breakfast burritos and bad decisions. 

In this Throwback episode, Amazon brand-building expert Kevin shares advanced strategies for established sellers aiming to scale to eight figures and beyond. He emphasizes the shift from selling generic products to building authentic brands, leveraging Amazon as a distribution channel rather than the sole platform. Kevin discusses creative tactics for collecting customer data—like compelling insert cards and personalized experiences—and highlights the importance of nurturing an engaged email list. The conversation covers email marketing best practices, the challenges of today's Amazon landscape, and actionable steps for long-term brand growth both on and off Amazon.Chapters:The Shift to Real Brand Building on Amazon (00:00:00)Discussion on the end of "me-too" products and the need for genuine brand building to scale on Amazon.What Makes a Real Brand (00:01:41)Explains the difference between a product and a true brand, using search volume and customer recognition as benchmarks.Owning Customer Data & Creative Inserts (00:02:37)Importance of collecting customer data, using creative insert cards, and leveraging off-Amazon channels for customer relationships.Pet Brand Example: Insert Offers & Birthday Campaigns (00:03:27)Detailed example of using free sample offers, pet registration, and birthday postcards to build loyalty and collect data.Email Marketing Challenges & Deliverability (00:07:40)Covers issues with email engagement, deliverability, and strategies to stay out of spam folders.Email Frequency & Value-Driven Content (00:09:18)Best practices for email frequency, balancing value and promotions, and the importance of testing.Testing Offers & Audience Warmth (00:10:42)The need to test different offers and tailor messaging based on audience familiarity with the brand.Actionable Takeaways for Amazon Sellers (00:12:01)Summarizes three key actions: build a real brand, create an email list, and provide value to your audience.Top Billion Dollar Seller Summit Speakers (00:13:45)Kevin names top speakers/attendees to follow for Amazon growth insights: Brandon Young, Casey Goss, and Josh Hadley.How to Connect with Kevin (00:16:33)Kevin shares the best way to contact him—primarily via Facebook.Links and Mentions:Tools and WebsitesShopifyWooCommerceAmazon Prime now Prime VideoTaxJarBillion Dollar Seller SummitRecommended SpeakersBrandon Young on LinkedInTranscript:Josh 00:00:00  You talked a lot about how important brand building is on Amazon now, as our audience primarily has established Amazon businesses, they've already found success, but they're looking to go to eight figures and beyond. You know, what do you see going on in the Amazon space right now? And some of the advice and strategies that you would recommend to establish sellers right now?Kevin 00:00:23  Yeah, that's a tough one because some of them are going to need to pivot, and it's going to be a little bit of a hard pivot because in the past on Amazon, there's a lot of people that built successful businesses and even exited successful businesses just basically finding opportunities. Sticking a name on it, you know, on a label on it and selling it, then selling that to an aggregator. But that's those days are pretty much over. I'm not going to say it doesn't happen. It could still happen here and there. And then there's a lot of people, as you know, that may have started with a small amount of money, and that's way more difficult now.Kevin 00:00:52  Not that you can't do it, but, you know, I always say, I always hear stories that people say, yeah, I started with 500 bucks and now I got an eight figure business. And I always say, RBS, you might have started with $500. That may be true. But two weeks later, your uncle gave you ten grand. Or somebody. You got a credit card or you did something. There's just no way it did. That just flat out does not happen. from 500. There was something else along the way. It might not be the money out of your pocket, but there's something else along the way in those days are much more difficult now. And as Amazon's you know Amazon's everything is more towards rewarding brands. You know the brand registry the brand analytics the all the different you know the advertising thing. Everything is there trying to reward those brands. It's because they're trying to clean it up as well. They don't want just this hodgepodge, flea market on there. They want, you know, people.Kevin 00:01:41  They're coming for brands. And a lot of people think they're a brand and they're really not. I say that if you don't have at least 3000 searches a month on your brand name on Amazon, on Amazon, because Amazon is so big, you're not a brand. If people are not looking for you, buy that that brand name and typing that in and you can see it in brand analytics and it's got like 3000 searches a month or more, then you're actually not a brand. You're just a product. And so that's where a lot of people get confused. And a brand is not a logo. A brand is not a name. That's part of it. But a brand is what emotion is a feeling. It's an evolution of something that people feel identity towards this or a passion towards this, or it represents something that they believe in or that they feel. And that's where a lot of big sellers are making mistakes. you know, you see all these, these, Chinese brands on Amazon, that strange brand names like Z, X, T, Y, or whatever can even pronounce a damn thing, right? That's not a brand.Kevin 00:02:37  I mean, they're doing that because it's easy to get a trademark on that. They can. Those things can fly through, the trademark process really easy so they can get the brand registry and all that. But those aren't aren't really brand names. so I think you need to switch more toward brand and you need to switch to more towards they need to they need to own their customer lists. you know, on Amazon, you don't get that data anymore. You used to be able to download that data. And so if you're selling, FBA, FBA on Amazon, you don't get that data. If you're doing FBM, you can still get it. And there used to be a loophole like with tax jar that got, I think just recently got shut down. A lot of privacy issues there. But you need to figure out ways to actually get that data and whether that's switching over, you know, if you're selling on Shopify or WooCommerce, start using Amazon Prime. the new, ship with Prime, whatever it's called Shopify shipping.Josh 00:03:25  Shop with Prime. Yeah.Kevin 00:03:27  Yeah. Where the Amazon will fulfill it for you off your, Shopify store. So you get that extra customer service level. Plus you get the customer data, plus anything you're selling on Amazon. It's just a huge market. You've got to figure out ways to try to get them into your ecosystem with, creative inserts and creative marketing stuff. I mean, like, one of the things that we do with one of my brands, for example, I have a pet brand of dog treats, and whenever someone buys these dog treats off of Amazon, you know, they spend 30 bucks to buy these dog treats. We will have a really cool. It's not just like a business card, but like something that really gets their attention. into the in the package and it says, hey, get a sample of all of our treats and we'll do a zero plus free plus shipping offer. So it's like if we have, for example, if we're selling bully sti...

In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog dig deep into the realities of business coaching success, coaching mistakes, and personal development. Karl unpacks why “regret” is a bigger fear than failure, what every personal development program gets right, and how “cloning” proven models can dramatically accelerate your business results. The duo also address the dangers of perfectionism, misconceptions like the 10,000-hour rule, and the powerful role of AI and feedback loops in building a bulletproof coaching practice. Key Topics Covered Finding Peace, Not Just Happiness Karl explains why chasing happiness can be a losing game for coaches and business owners, and why “peace” is far more sustainable and powerful. Quotes, Regret, and Success Mindset The hosts riff on the difference between those who achieve and those who sustain, highlighting why ultimate respect is given to those who keep what they earn, not just those who made it big. Personal Development's Core Lesson Across all major personal growth books and courses, Karl asserts that the key pattern is the clarity of knowing exactlywhat you want. He illustrates this with Kobe Bryant's mindset and decision-making, showing how crystal-clear goals make big choices almost automatic. Business “Hacks” for Coaches Karl introduces the concept of “asymmetrical risk/reward”—making moves where success is massive but failure is minor. He shares practical examples like cloning proven coaching or business models and using AI for rapid insight. Debunking Industry Myths Classic ideas like the 10,000-hour rule and habitual work from “Atomic Habits” are challenged. Karl suggests that deliberate, focused repetitions and an effective feedback loop matter more than raw time spent. The Wardrobe of Identities Karl shares a robust metaphor: Instead of being stuck with a single identity (entrepreneur, technician, or manager), successful business owners and coaches should wear these “hats” like different clothes, adapting as needed. Mistakes Coaches Make Neglecting brand in favor of pure direct response marketing. Relying too much on new, untested ideas instead of “cloning” what already works. Getting too attached to a single identity or role. Failing to leverage AI and modern technology. Confusing habits with true, intentional skill development. The Power of “Cloning” Whether you're a landscaper or a high-end consultant, Karl stresses the immense gains in modeling what market leaders are doing—right down to their offers, marketing, and client strategies. There's no need to reinvent the wheel. Notable Quotes “Don't idolize a billionaire for their wins. Model their behavior for when they lose.” “You can get lucky and make it, but you can't get lucky and keep it.” “You only lose when you quit trying.” “The highest respect isn't paid to those who have made it. The highest respect is paid to those who have made it—and kept it.” “If you don't know where you're going, any road will get you there.” “Trial and error is probably one of the worst strategies ever in business.” “Cloning is not stealing, it's smart business.” Actionable Takeaways 1. Clone Proven Success Study, model, and adapt winning strategies from market leaders in your industry instead of trying to create something totally new from scratch. 2. Define Your Vision Like Kobe Bryant, be laser clear about what you want—then make every decision through the filter of that goal. 3. Use Asymmetrical Risk/Reward Pursue strategies with big upside and minimal downside; don't bet the farm on a single unproven idea. 4. Leverage AI for Growth Tap into AI tools to accelerate research, streamline your operations, and spot opportunities competitors miss. 5. Don't Chase Perfection Launch fast, learn quickly, and adjust as you go. Perfectionism is just disguised procrastination. 6. Beware the 10,000-Hour Myth Focus on intentional reps and feedback, not clocking mindless hours. 7. Wear Multiple Hats Move fluidly between entrepreneur, technician, and manager modes. Don't lock in to a single “identity.” Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) – for modeling and accelerating business profits AI Coach Assist (Focused.com) – AI-powered business coaching assistance Books Referenced: Atomic Habits by James Clear The E-Myth by Michael Gerber Money: Master the Game by Tony Robbins Networking & Business Groups: Chambers of Commerce, BNI AI Tools: ChatGPT, GROK The Six-Figure Coach Magazine: Get Your Free Subscription If you enjoyed this episode, please subscribe, share, and leave a review! Ready to accelerate your coaching business? Visit Focused.com for more information and to subscribe for daily insights from Karl Bryan. For a demo of Profit Acceleration Software™, go to https://go.focused.com/profit-acceleration. Be sure to subscribe, rate, and share the show: Listen & Subscribe on Apple Podcasts

In the digital age, it's critical to craft communication that fits the context.Like it or not, algorithms now decide whose messages get heard. “If you want to communicate effectively,” says Adam Aleksic, “you need to be exactly aware of what that medium is doing.”Aleksic is a linguist, author, and educational content creator with millions of followers across TikTok, Instagram, and YouTube. His latest book, Algospeak: How Social Media Is Transforming the Future of Language, explores how the platforms we use create new contexts that require new ways of communicating. “Every medium uniquely affects how we communicate, and we adapt our speech to these media,” he says. In the same way that we tailor communication for the contexts of the office, the gym, or the bar, digital platforms — and the algorithms that drive them — require the same contextualized communication. “You have to appeal to [the] algorithm,” he says.In this episode of Think Fast, Talk Smart, Aleksic and host Matt Abrahams examine how words are born, change meaning, and spread in the digital age. Their conversation highlights practical ways to be more intentional with the words we choose by considering the medium, understanding the context, and adapting communication accordingly.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Adam AleksicAdam's Book: AlgospeakEp.91 Um, Like, So: How Filler Words Can Create More Connected, Effective Communication Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:21) - Language, Labels, & Identity (04:40) - What Is Algospeak? (05:46) - Generational Language Gaps (08:03) - Communicating for Multiple Mediums (10:45) - Mastering Virality & Engagement (12:12) - Semiotics & Going Viral (13:58) - The Evolution of “Like” (15:09) - Hedging, Ambiguity, & Power Dynamics (17:47) - Actionable Takeaways on Communication (18:58) - Grammar: Rules, Context, & Changing Norms (21:01) - The Final Three Questions (26:50) - Conclusion  *****Thank you to our sponsors:Strawberry.me. Get $50 off coaching today at Strawberry.me/smartBuild a beautiful website with Square Space for free today today, and when you're ready to launch, use code Thinkfast & save 10% Support Think Fast Talk Smart by joining TFTS Premium.     

This week on That Sober Guy Podcast , the #1 sober podcast for men since 2014 - Shane sits down with Kansas City Chiefs defensive coach and Super Bowl Champion Britt Reid, son of legendary head coach Andy Reid. Britt opens up about his journey through some of life’s darkest valleys: the devastating car accident just days before the Super Bowl that nearly claimed the life of a 5-year-old girl, his time in prison, and how he stumbled across That Sober Guy Podcast while behind bars. What started as a lifeline in a cell has grown into part of his path toward sobriety, redemption, and rebuilding his life. The conversation also digs deep into Britt’s family history, including the heartbreaking loss of his older brother to a drug overdose, a story that is now also featured in ESPN’s brand-new docuseries “The Kingdom”, directed by Kristen Lappas (of The Last Dance fame). The six-episode series chronicles the Chiefs’ run to Super Bowl LIX and their global impact on football, but it also shines a light on the real-life struggles behind the highlight reels, including Britt’s. As always, Shane keeps it authentic, raw, and even light-hearted at times. From gridiron glory to gritty sobriety work, this episode is about far more than football, it’s about second chances, personal ownership, and finding freedom.

In this Throwback episode, Josh interviews Tyler Greg, founder of Ampd, about the game-changing strategy of driving Google Ads traffic directly to Amazon listings. Tyler explains how leveraging Google Ads—rather than sending traffic to standalone e-commerce sites—enables sellers to capitalize on Amazon's superior conversion rates and boost keyword rankings. They discuss Amazon's own traffic arbitrage, the benefits of Amazon-compliant (white hat) tactics, and how sellers can maximize ROI, reduce fees, and build defensible brands by combining external traffic with Amazon's brand-building tools. Actionable tips for scaling to 8 figures and beyond are shared throughout.Chapters:Amazon's Google Ads Arbitrage Explained (00:00:00)How Amazon buys Google Ads cheaply, drives traffic to search result pages, and resells clicks at a higher price.Introduction to Tyler and Ampd (00:00:40)Josh introduces Tyler Greg and Ampd's expertise in Google Ads to Amazon traffic.Ampd's Origin Story (00:01:12)Tyler shares how Ampd started as a data science platform for Google Ads to DTC stores in 2015.Transition to Automated Bidding (00:02:04)Google's shift to automated bidding forced Ampd to rethink their approach and product offering.Early Focus on Shopify and BigCommerce (00:03:08)Ampd built tools for Shopify/BigCommerce, but struggled with low conversion rates on DTC stores.Switching Traffic to Amazon (00:04:23)Ampd decided to send Google Ads traffic to Amazon for higher conversion rates and better results.Amazon Affiliate Program Insights (00:05:18)Using Amazon's affiliate program, Ampd discovered 30% of Google Ads clicks resulted in Amazon purchases.Conversion Rate Analysis (00:05:50)Discussion on how often external traffic buys advertised vs. other products, and the impact on conversion rates.Why Amazon Incentivizes External Traffic (00:07:18)Explains Amazon's motivation for encouraging sellers to drive external traffic due to high overall conversion.Amazon's Massive Google Ads Spend (00:08:18)Tyler discusses Amazon's huge annual spend on Google Ads and the two main ad types: Shopping and Search.Difference Between Shopping and Search Ads (00:08:34)Breakdown of how Amazon uses Shopping ads for direct listings and Search ads for broader traffic.How Brands Can Compete with Amazon Ads (00:10:06)Case studies on replacing Amazon's ads with your own to get cheaper, more direct traffic to listings.Building a Competitive Moat with External Traffic (00:10:39)Josh explains how external Google Ads traffic can help brands dominate and protect their Amazon position.Actionable Takeaways for Sellers (00:11:19)Summary of strategies: boosting keyword rankings, using white hat tactics, and testing Google Ads to Amazon.Three Key Focus Areas for Google Ads to Amazon (00:12:19)Emphasizes keyword selection, ad copy, and optimizing landing/store pages for best results.Shopify vs. Amazon for Google Ads Traffic (00:13:35)Tyler compares benefits of sending Google Ads to Amazon vs. Shopify, including conversion rates and branding.Brand Referral Bonus and Seller Fees (00:14:32)Explains Amazon's 10% brand referral bonus, making fees competitive with Shopify for Google Ads traffic.Conclusion and Final Thoughts (00:15:09)Wrap-up and final remarks on the value of sending Google Ads traffic to Amazon.Links and Mentions:Tools and Websites  Ampd  Shopify  BigCommerce  Amazon Affiliate Program Amazon Attribution Transcript:Tyler 00:00:00  But what Amazon does with search ads is they buy it on Google often, you know, 30, 40, $0.50 per click. The average CPC on Google is about $0.60. They buy it first, call it $0.60, and they send it to a search result page. They do search, find, buy and you're not allowed to do it. Amazon. Yeah, of course they sent it to a search result page where they then have that page covered in sponsored ads. Yeah, that all cost $1.30 per click. Yeah. And so Amazon buys it for 60. They resell that traffic for $1.30. And they take that difference there. Arbitrage again. It's fascinating. Yeah it's it's genius. Genius.Josh 00:00:40  I never thought of it that way. But now I'm like my mind is now open. And I'm like, okay, that that makes ten times more sense now. Today I'm excited to introduce you all to Tyler. Greg Tyler and his team at Ampd are big data analysts who have spent seven plus years building Google ad tech and now bring that technology and knowledge to the Amazon industry, allowing Amazon sellers to unlock Google ads.Josh 00:01:03  Welcome to the podcast, Tyler.Tyler 00:01:05  Hey Josh, thanks so much for having me today and excited to be here and talk a little bit about Google ads. But, you know, talk about e-commerce in general.Josh 00:01:12  How did Ampd get started? What brought you to where you guys are today? And what I would argue to say is the kind of the name brand of bringing external Google ad traffic to Amazon.Tyler 00:01:24  Yeah, definitely. And so kind of quick background on Ampd is we are Google ads to Amazon experts. That is all we do. I kind of joke about like that is all we know. I don't know anything else other than Google ads, to Amazon. but we know a little bit more. And, the background on our company is we started right around 2015, just like you guys. And we started as really a data science platform for Google Ads to DTC stores. And it was a great journey. We built out a really incredible data science engine that was able to analyze Google Ads data, and then we worked with a lot of agencies to help them drive efficiency.Tyler 00:02:04  Find unproductive spin. Find areas to double down using data using our data science engine. And about two years ago, our engine was all focused on manual keyword adjustments. So hey, your bids at $0.15, if you up it to $0.32, you're going to unlock $10,000 of revenue. You should do that, right? But two years ago, Google started going to all of our agency partners saying, no more manual bidding. You need to do automated bidding. And Google is pushing all their automation, right? And we're saying they're going, If Google's not letting us do manual bids and they're incentivizing agencies to not do manual bids but do automated bids, where does that leave us? Right. Right. And so we're kind of looking around going, okay, what do we do now? Like we have all this Google Ads data. We have all this Google Ads expertise. What do we do? And so we started saying, okay, what if we started pointing that engine and helping, you know, SMS this was originally we were more focused on large enterprise companies.Tyler 00:03:08  Okay, what if we started focusing on SMEs and we actually built a Shopify and BigCommerce app that allowed sellers to quickly and efficiently create Google Ads campaigns from scratch and send them into their Shopify store. And that basically tabled all of our data science, keyword modeling, probabilistic engine and all that stuff, and started earlier in a campaign, which was the campaign creation side. And we started sending all this traffic to a lot, mostly Shopify. And the conversion rates just weren't really there. So we would help thousands of brands, but it would bring in traffic to their website. But then we had to start getting into this world of, okay, well, you're getting good traffic. And we had to sta...

What if I told you there was one metric that could truly move your business forward—and most business owners aren't even paying attention to it? That's what we're diving into in this episode of More than a Few Words. I had a conversation with jake Tlapek, aka the Wizard of Marketing, who's spent the last decade helping struggling brands become high-growth success stories using battle-tested SEO and creative problem-solving. Episode Recap: When most people think of marketing metrics, they zero in on traffic, leads, or social likes. But Jake makes the case for a bigger-picture indicator: Share of Brand Voice—a measure of how often your brand shows up compared to competitors. It's not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. It's not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. But if you're serious about building a visible, respected brand, this metric can't be ignored. We talked about why it matters more than ever in the era of AI search, and what you can start doing right now—even if you don't have access to fancy tools or a big team. Key Points: Share of Brand Voice is about visibility in your space: how often your brand is mentioned, cited, or seen versus your competitors. It's not easily measured in one place—you'll need to combine analytics, branded search volume, and SEO tools for a clearer picture. Tools like SparkToro and Search Atlas can help if you're ready to go deeper. Don't overlook your Google Search Console and branded keyword searches—they're a great place to start. AI Search is Changing the Game AI doesn't just answer one query. It generates dozens of variations before delivering results. To show up in AI overviews, your content should answer multiple versions of the same core question. Visibility in AI results depends on pattern recognition—the more your brand appears across the web, the more likely it is to be included in AI-generated answers. Actionable Takeaways for Women Business Owners: Start by tracking branded searches in Google Search Console. If no one is looking for you by name, it's time to build awareness. Answer variations of your most-asked questions across your blog, website, and social platforms. Repetition is your friend. Get featured elsewhere. Guest blogs, podcast interviews, and external mentions help create brand signals AI can detect. Create short-form video content. Every video gets transcribed and indexed—boosting both search and AI visibility. Don't just post—get credited. Whether you're guesting on a podcast or writing for another site, make sure your name and brand are clearly attached. Jake Tlapek Jake, often called the  Wizard of Marketing has spent the last decade turning struggling brands into high-growth businesses using no-fluff strategy, battle-tested SEO, and a heavy dose of creative problem-solving. From WordPress to PPC, content to conversion, he  break down the complex so business owners can actually win online.   

We’ve all said it — “I’ll just have one.” Then one turns into three, and suddenly you’re at Taco Bell at 1 AM ordering 6 bean burritos with no onion and something that may or may not still be legal. In this episode, we break down the myth of moderation and why “just one drink” is never just one for so many of us. We’ll explore the brain science behind cravings, how alcohol lowers your ability to stick to your own limits, and why the alcohol industry loves selling you the dream of “responsible drinking” — while quietly making sure you never stop. We’ll cover: