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Send us a textJoin host Aaron Moncur as he sits down with Dr. Stuart Grant, a seasoned med tech innovator with over 25 years of experience at industry giants like Johnson & Johnson and DePuy. Dr. Grant shares his journey from design engineering to founding his own consultancy, offering invaluable insights into medical device development, regulatory challenges, and the future of medical technology.Main Topics:Career progression in medical device engineeringChallenges of starting a medical tech consultancyRegulatory differences across global marketsInnovation strategies in medical technologyAdvice for young engineersFuture trends in surgical robotics and AIAbout the guest: Dr. Stuart Grant is a seasoned expert in the MedTech industry with over 20 years of experience at major companies like Johnson & Johnson and DePuy Synthes. In 2023, he founded Archetype MedTech, a consultancy that helps medical device companies achieve market approval through innovation strategy, technical evaluations, and team training. He holds advanced innovation and project management degrees and is a Chartered Engineer with several medical device patents. In addition to his technical work, Stuart lectures on innovation history and is a visual artist. His international experience and multidisciplinary expertise make him a key advisor for MedTech startups and scale-ups.Links:Dr. Stuart Grant - LinkedIn Archetype MedTech Website The Idea Factory: Bell Labs and the Great Age of American InnovationExactly How Precision Engineers Created the Modern World
In this episode of Partnerships Unraveled, we sit down with Dana Sell, VP of Channel and Mid-Market Sales at Technology Advice, to discuss why marketing is the missing link in channel partnerships.-Why do vendors struggle to make customers visible in the channel?-How can marketing be used to recruit and enable partners?-Why smart partners make decisions based on long-term revenue, not just margins?- The future of channel alliances and why strategic partnerships will drive success.Dana shares insights from working directly with CIOs and IT leaders, explaining how vendors and partners can bridge the gap between product, marketing, and sales to create real customer value.If you are a channel leader looking to drive real ROI from your partnerships, this is a must-watch.Connect with Dana: https://www.linkedin.com/in/dana-sell-baa0535/_________________________Learn more about Channext
In this episode of The State of Sales Enablement, Jonathan Kvarfordt (Coach K) welcomes Kieran Smith, Senior Director of Enablement at TechnologyAdvice. With years of experience transitioning from sales leadership to a data-driven enablement leader, Kieran dives into the strategies that transformed his organization's enablement approach. From streamlining SDR onboarding to launching high-impact product enablement programs, Kieran shares the insights and frameworks that every enabler can use to drive measurable outcomes.Here's what Jonathan and Kieran discussed:Transitioning from sales leadership to enablement: How Kieran made the intentional pivot to enablement, bringing a data-driven mindset and hands-on approach to the role.Transforming SDR onboarding: The step-by-step overhaul that reduced ramp time by 63.75% and time-to-first-meeting by 80%, focusing on intentional training and skill-building.Launching a successful product enablement program: Kieran's framework for implementing a program that increased relevant conversations by 473% and drove nearly $1M in product revenue within a quarter.Data analytics in enablement: Why data ownership is critical for identifying problems, setting realistic goals, and earning leadership buy-in.The Enablement Effectiveness Equation: Kieran's innovative framework for measuring program impact through teaching, training, coaching, and metric improvements.Overcoming organizational challenges: Tips for gaining credibility, aligning with strategic business goals, and navigating resistance from stakeholders.Advice for enablement professionals: Where to start if you're new to enablement or looking to optimize your impact, with a focus on curiosity, collaboration, and metrics.Tune in to hear Kieran's proven strategies for turning enablement into a high-impact, data-driven function that drives measurable business results.Connect with Kieran Smith:LinkedIn: https://www.linkedin.com/in/kieransmithvp/Connect with Jonathan Kvarfordt (Coach K):LinkedIn: https://www.linkedin.com/in/jmkmba/Mentioned in this episode:The Building Blocks of Sales Enablement Learning ExperienceThe Building Blocks of Sales Enablement Learning Experience is the ultimate sales enablement learning experience based on the best-selling book by Mike Kunkle. This self-paced learning experience will provide you with the knowledge and guidance required to fast-track the sales enablement maturity levels of your organization and your career. - Gain the knowledge required to fast-track your sales enablement career - Create the impact associated with advanced enablement maturity levels - Certifications showcasing your ability to create business impact To find out more and to register for exclusive relaunch offers visit goffwd.com/blocks.
Is your backup solution truly bulletproof? Aptica LLC helps you find out and implement smart strategies. Visit https://apticallc.com/ to learn more about how Aptica can improve your technology. Aptica, LLC City: Angola Address: 113 E Maumee St Website: https://apticallc.com/
Trouble adjusting to all the new business technology? Aptica LLC (260-243-5100) helps you identify your strengths and weaknesses, designing a tech solution for sustainable growth. Get your free tech audit at: https://msbdsi.com/ Aptica, LLC City: Angola Address: 113 E Maumee St Website: https://apticallc.com/
Don't let IT challenges hold your business back— Aptica LLC (260-243-5100) provides tech audits to Leo-Cedarville's small businesses to identify gaps, strengthen your infrastructure, and plan for a safer, more efficient future. Learn more at: https://msbdsi.com/ Aptica, LLC City: Angola Address: 113 E Maumee St Website: https://apticallc.com/
In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech guidance and affiliate marketing.
When set up properly, your technology should be shaped to your real estate team's way of doing things. It should support your vision and your dreams. It should enhance and improve your SOPs.But often we get things turned around and allow our tech to dictate how we operate. Instead of adding efficiency and profitability, our tech can add unnecessary cost and frustration.For advice on turning this around and to kick off Techtember, we bring you this incredibly helpful conversation with Justin Benson, Founder and CEO of Bara Agency and of Shilo.ai.Before starting Bara, a fraction Chief Technology Officer agency, he helped build Gluch Group, helped expand it to three states, sold hundreds of homes himself, and created their tech stack.Justin shares the three pieces of tech every team needs, ways to think about your tech budget, the most important question to ask when evaluating new and existing tech, and much more!Listen to this Techtember episode with Justin Benson to learn:- Why great salespeople are the bedrock of your team- His path from med school to tech startups to real estate agent and team leader operating in 3 states to fractional Chief Technology Officer- Where many ops leaders get stuck or reach their limit with technology- The most important question to ask as you're evaluating your tech- How to plan your tech budget- The three key elements of every tech stack, no matter your size- Avoiding the danger of changing too much tech too quickly- Specific ways to increase agent adoption of new tech- The promise of AI while it's still in its infancy- How to find the right person to lead your tech initiatives- Places he goes to keep up on tech trends and announcementsAt the end, learn about the enduring value of underdogs, chartering a jet, struggling to relax, and predicting the future based on the past.Connect with Justin Benson:- https://baraagency.com- https://shilo.ai- https://www.instagram.com/justinbensonConnect with Real Estate Team OS: - https://www.realestateteamos.com/subscribe- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/
Aptica LLC offers free tech audits to businesses in Monroeville, IN - book your free assessment today! Learn more at https://apticallc.com/ Aptica, LLC City: Angola Address: 113 E Maumee St Website: https://apticallc.com/ Phone: +1 260 243 5100
This week on the Revenue Insights Podcast we are joined by Chris Turner-Green, Vice President of Sales, EMEA at TechnologyAdvice. In this episode, Lee and Chris explore B2B media sales, discussing how it differs from wider B2B sales and how it is shifting towards being more similar to B2C sales. They also touch on how to become a thought leader and the impact of AI on both business and buyers. Chris is the current VP of Sales, EMEA at TechnologyAdvice, a full-service B2B media company delivering marketing and data for over 600 technology companies. Prior to this he was UK Managing Director at G+J iMD (International Media Sales) and Head of Title & Campaign Management at News UK.
It's a turbulent time to be a CRO: Revenue leaders are tasked with uncovering new revenue opportunities and confronting the realities of implementing these strategies in today's competitive market. With that in mind, it's vital to have valuable insights and practical tips for finding success.This session replay from the B2B Sales & Marketing Exchange shares insights from the best in B2B, which includes an esteemed panel from companies such as OutSystems, TechnologyAdvice and Pickit. The speakers tackled tons of CRO and revenue-facing priorities and challenges, such as: Tools and tactics to better engage buyers;The critical role of data and insights in understanding buying behaviors and patterns; The importance of people and processes behind the technology tools; and Steps to improve pipeline performance at critical stages.Tune in now to learn tips, tricks and receive advice from CRO experts!RELATED LINKSFollow us on LinkedIn and Twitter.Register now for the B2B Marketing Exchange!
On this episode, Matt Moore, Associate Manager of Product Marketing at impact.com, hosts a discussion on B2B affiliate marketing with guests Keemia Ferasat, Manager of Global Affiliate Marketing and Partnerships at Microsoft; Tye DeGrange, CEO at Round Barn Labs; and Zoe Mackay, Strategic Partnership Manager at Technology Advice. They explore the differences between B2B and B2C affiliate marketing, how it fits into the revenue mix for publishers and the various types of publishers they work with. They discuss the importance of long-term partnerships, content-driven approaches and the growing influence of influencers and brand ambassadors in the B2B affiliate space. The participants discuss the success metrics and key performance indicators (KPIs) for affiliate marketing in the B2B space. They highlight the importance of a full-funnel approach, including upper and lower funnel partners. Publishers play a crucial role in driving brand awareness and educating potential customers, while lower funnel partners focus on driving conversions. Mixed compensation models, such as flat fees, reward different types of affiliates and acknowledge their contributions throughout the buyer's journey. Building strong relationships with affiliates and using data-driven insights will continually optimize these programs. Starting a successful B2B affiliate marketing program takes time, patience and investment in measuring and analyzing KPIs to improve performance over time. Resources mentioned: Matt Moore - https://www.linkedin.com/in/matt-moore-productmarketing/ Impact.com | LinkedIn - https://www.linkedin.com/company/impactdotcom/ Impact.com | Website - https://impact.com/ Keemia Ferasat - https://www.linkedin.com/in/keemia/ Microsoft | LinkedIn - https://www.linkedin.com/company/microsoft/ Microsoft | Website - https://www.microsoft.com/ Tye DeGrange - https://www.linkedin.com/in/tyedegrange/ Round Barn Labs | LinkedIn - https://www.linkedin.com/company/round-barn-labs/ Round Barn Labs | Website - https://www.roundbarnlabs.com/ Zoe Mackay - https://www.linkedin.com/in/zoerosemackay/ Technology Advice | LinkedIn - https://www.linkedin.com/company/technologyadvice/ Technology Advice | Website - https://technologyadvice.com/ Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #saas #software #cloud
Telling your team what to do can cost you and your company. Obsessive micromanagers usually make terrible team leaders and leading like a dictator can drive up turnover, thwart innovation, and stunt the growth of your team.The bottom-line is that micromanagement is bad for business.I host CTO, Phillip Turpin, at TechnologyAdvice. He shares a common mistake that leaders often make plus a leadership strategy that can accelerate your impact and your team's progress.The way he explains this mistake you'll probably have the same reaction I did… ‘Um, I've done that.”He's also worked for Executive Director at Ramsey Solutions, a Dave Ramsey Company, and explains the positive lessons he learned during his time there.TechnologyAdvice is a full-service B2B media company that delivers marketing and data for 600+ technology companies. Put another way, they connect technology providers with buyers who are actively researching products like theirs.LinkedIn Profile https://www.linkedin.com/in/phillipturpin/Company Link: https://technologyadvice.com/What You'll Discover in this Episode:What playing music in a band and leading a company have in common.The event that changed Phillip's leadership approach.Why the best leaders are coaches too. Two great books to equip leaders with coaching skills.How do you get the answer out of your team? How do you encourage critical thinking?What it was like being a leader inside of Dave Ramsey's organization.How to create a different environment for your team.Why he's farming outside of work.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter
One of the challenges B2B marketers face today is the perception that their brand is boring. As a new generation of B2B buyers takes control of the market, many of the tried and true – but potentially stale – tactics that worked in the past might not produce the same results. That's why today you see more video content in B2B marketing, more brand building, and more top-of-the-funnel content that plays to emotions. This new generation of buyer expects the messages they see from B2B firms to be on par with B2C marketing. In this episode of the B2B Nation podcast, we're talking to Megan Noel of Trava Security about introducing humanity, emotion, and education into your B2B marketing. RELATED: Follow B2B Nation from TechnologyAdvice on LinkedIn for more B2B marketing resources We'll also discuss how Megan's background in education helps her succeed with what she calls the “new marketing” and increases the appeal to Millennials and Gen X buyers who don't research products and services by the same rules previous generations of B2B buyers used. Episode Guide 1:38: How will B2B marketers adjust to the changing demographics of the B2B audience? 4:58: What is the biggest challenge Megan's team will face in 2023? 9:30: What does marketing bring to Meghan's interest in education and how does her background in education impact marketing? 12:44: What is Megan's favorite tool?
In this episode, Gaia and Andreah discuss how marketers should approach ethical AI and machine learning with Merkle's Shirli Zelcer, Global Head of Analytics and Kirt Morris, Global Chief Equity Officer. Highlights include: • How have AI and machine learning changed over the years? • What are the top AI applications in marketing? • Why is transparency so important? • Who decides what is ethical AI in today's market? • What does responsible AI legislation look like in 2022? • Why should businesses be assessing their marketing programs and conducting audits on how AI and machine learning inform decision-making? Resources: • Embracing Ethical AI (https://www.merkle.com/thought-leadership/white-papers/embracing-ethical-ai) • How to Start Using Ethical AI Today – A CMO's Guide (https://www.merkle.com/blog/how-start-using-ethical-ai-today-cmos-guide) • The Components You Need in a Connected Identity Platform (https://www.merkle.com/blog/components-you-need-connected-identity-platform) • Break the Barriers to Connected CX (https://www.merkle.com/thought-leadership/white-papers/break-barriers-connected-cx-five-ways-close-gap-between-data-and) • Trust Building: 3 top tips for better AI-powered experiences in ecommerce (https://venturebeat.com/ai/trust-building-3-top-tips-for-better-ai-powered-experiences-in-ecommerce/) – VentureBeat • Maximize Machine Learning with Google Analytics 4 (https://technologyadvice.com/blog/business-intelligence/maximize-machine-learning-with-google-analytics-4/) – TechnologyAdvice
The better you understand your donors, the more likely you are to connect with them. Data makes that connection so much easier. Stu Manewith is the Director of Advocacy & Thought Leadership at Omatic Software. Stu is a seasoned nonprofit authority, advocate, and consulting services leader, with deep experience serving the nonprofit sector, both as a nonprofit executive and as a technology consulting professional. He is a Certified Fundraising Professional (CFRE).Stu's strengths lie in excellent analytical, conceptual, organizational, and critical-thinking skills; high energy level; natural creativity; impressive communication skills; ability to motivate at all organizational levels; a focus on achieving results; and the capacity to manage complex initiatives and a variety of programs simultaneously.Stu has a special passion for best practices surrounding the healthy ‘marriage' of fundraising and other nonprofit revenue streams with the general ledger.Learn More About Omatic Software: https://omaticsoftware.com/Follow Stu on LinkedIN: https://www.linkedin.com/in/stumanewith/Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!Brady Martz - The Nonprofit Audit Specialists! Visit www.BradyMartz.com to connect with folks to make your fiscal life a heckuvalot easier!About The Official Do Good Better Podcast:Each episode features (fundraising expert, speaker, event creator and author) Patrick Kirby interviewing leaders and champions of small & medium nonprofits to share their successes, their impact, and what makes them a unicorn in a field of horses. Patrick answers fundraising questions and (most importantly) showcases how you can support these small nonprofits doing great big things!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate #dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359
In this episode of B2B Nation, Nathan Burke, CMO of cybersecurity vendor Axonius, shares with us the five ways he thinks B2B lead generation has changed in the past decade, what his company is doing to keep pace with the changes, his marketing challenges, and more. Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/showcase/technol…and-gen-insights
In this episode of B2B Nation, Nathan Burke, CMO of cybersecurity vendor Axonius, shares with us the five ways he thinks B2B lead generation has changed in the past decade, what his company is doing to keep pace with the changes, his marketing challenges, and more. Episode Guide 1:54: What does Nathan see as the goal of marketing in B2B? 3:00: The 5 things that have changed dramatically about lead gen in the past decade. 3:49: “The hamster wheel of doom.” 4:34: “Being broad isn't working anymore.” 5:56: “Know where [prospects] are and lead them where they want to go.” 8:22: Hello, pipeline. Goodbye, MQLs and SQLs. 9:18: “Be clear, be unique, and stand out.” 10:05: What are Nathan's biggest marketing challenges? 13:16: How is Axonius like a platypus? 17:04: How has the B2B tech-buying process changed since Nathan started his career? 20:00: Will we ever really have a return to in-person events? 26:33: What is Nathan's favorite tool? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/showcase/technol…and-gen-insights
In this episode of B2B Nation, we explore the experiences of women in the technology industry with Jamie Porter, senior director of marketing at MNJ Technologies. We'll discuss Jamie's experience in the tech sector and how she works to help other women achieve success as well. Among the topics we cover are coaching and mentorship as well as the roles women in tech seem to actively seek out versus the roles they are guided into taking. Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/showcase/technol…and-gen-insights
In this episode of B2B Nation, we explore the experiences of women in the technology industry with Jamie Porter, senior director of marketing at MNJ Technologies. We'll discuss Jamie's experience in the tech sector and how she works to help other women achieve success as well. Among the topics we cover are coaching and mentorship as well as the roles women in tech seem to actively seek out versus the roles they are guided into taking. Episode Guide 1:47: Jamie's experience as a woman working in the tech industry. 5:51: “Overall, I've been very fortunate, as I've had a really positive experience throughout the years.” 6:33: Programs to support women in tech and other male-dominated industries. 9:40: How do we provide opportunities for women in a variety of roles in tech? 11:03: Jamie's approach to professional development. 16:06: “I'm not even close to being done learning. I have so much more I can dive into.” 16:51: What makes a good mentor? 18:28: How Jamie ensures her team gets credit for the big and small things they do. 22:37: What is Jamie's favorite tool? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/showcase/technol…and-gen-insights
In this episode of B2B Nation, we're talking to Eric Dates, Director of Growth Marketing at Ncontracts, about how marketers can influence the dark funnel and dark social conversations, coming to grips with not being able to see and measure everything we do, the impact of LinkedIn on the B2B marketing community, and more. Episode Guide 1:26: Messaging for complex topics in a world of text skimmers and soundbites. 3:18: The obstacles that the dark funnel and dark social create for buyers. 7:00: What have the last two years taught Eric about marketing? 11:30: Why Eric thinks B2B marketers and their community are the biggest advancement in marketing in the last 10 years. 14:45: Does martech give marketers more space to think creatively? 18:35: What gets Eric excited about the next two years? 22:28: What is Eric's favorite tool? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/showcase/technol…and-gen-insights
In this episode of B2B Nation, we're talking to Eric Dates, Director of Growth Marketing at Ncontracts, about how marketers can influence the dark funnel and dark social conversations, coming to grips with not being able to see and measure everything we do, the impact of LinkedIn on the B2B marketing community, and more. Episode Guide 1:26: Messaging for complex topics in a world of text skimmers and soundbites. 3:18: The obstacles that the dark funnel and dark social create for buyers. 7:00: What have the last two years taught Eric about marketing? 11:30: Why Eric thinks B2B marketers and their community are the biggest advancement in marketing in the last 10 years. 14:45: Does martech give marketers more space to think creatively? 18:35: What gets Eric excited about the next two years? 22:28: What is Eric's favorite tool? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/showcase/technol…and-gen-insights
James Stanton is the Vice President of Marketing at Empyrean, an HR tech vendor. For James, moving beyond the MQL means looking at prospects through the lens of “opportunities,” which sounds a lot more aligned with how B2B works but does present some challenges of its own. In this episode of B2B Nation, we're talking to James about MQLs, his company's experience outsourcing practically all of its digital marketing functions, and more. Episode Guide 3:09: Is this the year marketers drop MQLs, and what's the replacement? 4:17: “In this humble marketer's opinion, the MQL is dead. It's done.” 4:41: What metric will James be watching if not the MQL? 8:30: Tips for explaining plans to ditch the MQL to your leadership. 11:45: The challenges of moving from MQLs to demand units and opportunities. 14:52: How and why James is outsourcing Empyrean's digital marketing functions. 22:40: What is James excited about in the business world in 2022? 27:00: What is James' take on in-person events? 29:15: What is James' favorite tool? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/showcase/technol…and-gen-insights
In this episode of B2B Nation, we talk to David Melendrez, an account manager at AMD, who manages the relationship between AMD and one of its biggest and most strategic partners: Dell. David's job at AMD is to make sure the Dell team has all of the knowledge and tools it needs to grow market share and nurture the relationship between the companies. In our discussion, we talked about the unique nature of working with a single client, how two very large organizations cooperate to market and sell their products, and David's journey to a front-row seat for one of the biggest turnarounds in tech history. Episode Guide 3:20: Even with one customer, making new contacts is critical to success. 5:00: What types of conversations does David lead with his customers at Dell? 9:10: David's unorthodox journey to his role at AMD. 11:44: What is the most important skill for managing a large, complex relationship like the one between AMD and Dell? 13:31: How do AMD and Dell work together to market Dell products with AMD technology? 17:31: What is David's favorite tool? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/showcase/technol…and-gen-insights
Tiara Mensinger (@MisstEDU), Education Technology Integration Specialist, joins NetSupport's Head of Education, Mark Anderson (@ICTEvangelist), in a discussion about teaching and learning with technology. Discover a great bunch of advice, hints and tips in this latest NetSupport Radio episode!To learn more and connect with Tiara, follow her here: @MisstEDU
Let's speed up time a bit: It's summer 2022. You're headed to your first in-person B2B Marketing conference since way back when — and you're a bit rusty at navigating event complexes. As a result, you've gotten yourself good and lost. The first person you ask for directions starts screaming something that sounds like trigonometry at you. He's soon joined by another helpful human who bellows calculus at you. Then, an opera singer with a bullhorn offers her assistance in a piercing Bavarian falsetto. Suddenly, you realize: These must be B2B marketers and you must be in the right place after all. Today, I'm joined by Mike Pastore, Director of Custom Content at Technology Advice and host of the B2B Nation podcast, who shares how marketers can better understand the B2B buyers' journey and help guide buyers along the way — without merely trying to shout over the noise. Join us as we discuss: The nonlinear nature of the buyers' journey Why reaching buyers is about simplifying complexity The power of storytelling and thinking like a buyer Now that you know how to navigate the B2B buyers' journey, are you ready to use data to prevent revenue leaks in your business or learn how to build trust and confidence with your content strategy? Check out the full list of episodes: The B2B Revenue Executive Experience.
In this episode of B2B Nation, we're talking to Wayne Bulsiewicz of Simplus, an Infosys company that helps its customers get more out of their Salesforce deployments. Wayne and the Simplus team are growing their content strategy by creating marketing Centers of Excellence around the specific industries that Simplus targets. Episode Guide 2:03: How do you define “experiential marketing,” and how does Simplus use it? 4:30: How does Simplus measure the results of its content marketing experience? 8:45: What Simplus does to help customers maximize their Salesforce investment. 11:05: How the “centers of excellence” approach helps Simplus overcome its marketing challenges. 13:59: What should companies look for when staffing a center of excellence? 16:15: How does the Simplus sales team align with its centers of excellence? 17:10: What gets Wayne excited about marketing and business in 2022? 21:20: Why is Wayne so high on email and newsletters? Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/showcase/technologyadvice-demand-gen-insights
In this episode of B2B Nation, we're talking to Wayne Bulsiewicz of Simplus, an Infosys company that helps its customers get more out of their Salesforce deployments. Wayne and the Simplus team are growing their content strategy by creating marketing Centers of Excellence around the specific industries that Simplus targets. Episode Guide 2:03: How do you define “experiential marketing,” and how does Simplus use it? 4:30: How does Simplus measure the results of its content marketing experience? 8:45: What Simplus does to help customers maximize their Salesforce investment. 11:05: How the “centers of excellence” approach helps Simplus overcome its marketing challenges. 13:59: What should companies look for when staffing a center of excellence? 16:15: How does the Simplus sales team align with its centers of excellence? 17:10: What gets Wayne excited about marketing and business in 2022? 21:20: Why is Wayne so high on email and newsletters? Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/showcase/technologyadvice-demand-gen-insights
Let's speed up time a bit: It's summer 2022. You're headed to your first in-person B2B Marketing conference since way back when — and you're a bit rusty at navigating event complexes. As a result, you've gotten yourself good and lost. The first person you ask for directions starts screaming something that sounds like trigonometry at you. He's soon joined by another helpful human who bellows calculus at you. Then, an opera singer with a bullhorn offers her assistance in a piercing Bavarian falsetto. Suddenly, you realize: These must be B2B marketers and you must be in the right place after all. Today, I'm joined by Mike Pastore, Director of Custom Content at Technology Advice and host of the B2B Nation podcast, who shares how marketers can better understand the B2B buyers' journey and help guide buyers along the way — without merely trying to shout over the noise. Join us as we discuss: The nonlinear nature of the buyers' journey Why reaching buyers is about simplifying complexity The power of storytelling and thinking like a buyer Now that you know how to navigate the B2B buyers' journey, are you ready to use data to prevent revenue leaks in your business or learn how to build trust and confidence with your content strategy? Check out the full list of episodes: The B2B Revenue Executive Experience.
One of the challenges that many B2B startups face is how to effectively market their product in a way that fosters growth without breaking the bank. It's also not unusual for startups to launch their marketing efforts before building out a fully staffed marketing team. Eyal Katz is a former anthropologist and search engine marketer for SAP who started an agency that specializes in taking early-stage startups to their growth phase. In this episode of B2B Nation, we talk to Eyal about startup marketing, what gets him excited about B2B marketing in 2022, and more. Episode Guide 4:43: The importance of writing as a marketing skill. 6:10: The most effective marketing tactics for B2B startups. 10:14: How to decide where your marketing tactics should go after the initial campaign. 14:17: Common marketing mistakes and misconceptions startups have around marketing. 19:38: What gets Eyal excited about B2B marketing in 2022? 24:46: What is Eyal's favorite tool? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/showcase/technologyadvice-demand-gen-insights
One of the challenges that many B2B startups face is how to effectively market their product in a way that fosters growth without breaking the bank. It's also not unusual for startups to launch their marketing efforts before building out a fully staffed marketing team. Eyal Katz is a former anthropologist and search engine marketer for SAP who started an agency that specializes in taking early-stage startups to their growth phase. In this episode of B2B Nation, we talk to Eyal about startup marketing, what gets him excited about B2B marketing in 2022, and more. Episode Guide 4:43: The importance of writing as a marketing skill. 6:10: The most effective marketing tactics for B2B startups. 10:14: How to decide where your marketing tactics should go after the initial campaign. 14:17: Common marketing mistakes and misconceptions startups have around marketing. 19:38: What gets Eyal excited about B2B marketing in 2022? 24:46: What is Eyal's favorite tool? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/showcase/technologyadvice-demand-gen-insights
In this week's episode of B2B Nation, we talk to Pedro Ramos, Executive Director of Performance at OMD EMEA, about leadership in the B2B marketing space, and how coaching and mentoring helped him grow his career. We'll also discuss some of the conversations young marketers will be jumping into as they start their careers, including humanizing B2B marketing, the challenges of leadership in an industry that changes so quickly, and more. Episode Guide 1:35: What makes for effective leadership in an environment like a B2B agency? 3:48: Leading teams through times of change, in B2B marketing or the world in general. 7:10: How do you lead through something you've never experienced before? 8:39: What did Pedro learn from mentors and coaches in his career? 11:33: Pedro's advice for people just starting their careers at an agency. 13:55: What gets Pedro excited about 2022 from a business perspective? 17:30: Will 2022 bring a focus back on the B2B buyers? 21:17: Are Pedro's favorite tool and the tool he can't work without one and the same? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/showcase/technologyadvice-demand-gen-insights
In this week's episode of B2B Nation, we talk to Pedro Ramos, Executive Director of Performance at OMD EMEA, about leadership in the B2B marketing space, and how coaching and mentoring helped him grow his career. We'll also discuss some of the conversations young marketers will be jumping into as they start their careers, including humanizing B2B marketing, the challenges of leadership in an industry that changes so quickly, and more. Episode Guide 1:35: What makes for effective leadership in an environment like a B2B agency? 3:48: Leading teams through times of change, in B2B marketing or the world in general. 7:10: How do you lead through something you've never experienced before? 8:39: What did Pedro learn from mentors and coaches in his career? 11:33: Pedro's advice for people just starting their careers at an agency. 13:55: What gets Pedro excited about 2022 from a business perspective? 17:30: Will 2022 bring a focus back on the B2B buyers? 21:17: Are Pedro's favorite tool and the tool he can't work without one and the same? Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/showcase/technologyadvice-demand-gen-insights
In this episode of B2B Nation, Emily Gaylord, a global marketing campaigns manager for OutSystems, talks about the challenge of targeting technology tools to business people, picking the right tone for the right target audience, how marketing for the IT channel differs from marketing to users, and more. Episode Guide 2:26: The unique challenges of marketing tech to business roles without alienating IT 4:00: What is the most effective way OutSystems reaches its market? 5:33: Why each role in the buying process requires a different marketing campaign. 7:13: What's the difference between marketing to the IT channel vs. user marketing? 9:00: What Emily expects to see more innovation in B2B marketing in 2022. 10:49: What is Emily's favorite tool? Register for DemandFest: demandfest.tech/ Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/company/technologyadvice
In this episode of B2B Nation, Emily Gaylord, a global marketing campaigns manager for OutSystems, talks about the challenge of targeting technology tools to business people, picking the right tone for the right target audience, how marketing for the IT channel differs from marketing to users, and more. Episode Guide 2:26: The unique challenges of marketing tech to business roles without alienating IT 4:00: What is the most effective way OutSystems reaches its market? 5:33: Why each role in the buying process requires a different marketing campaign. 7:13: What's the difference between marketing to the IT channel vs. user marketing? 9:00: What Emily expects to see more innovation in B2B marketing in 2022. 10:49: What is Emily's favorite tool? Register for DemandFest: https://technologyadvice.registration.goldcast.io/events/5c0f1713-01ab-41e4-805e-0c4b94db712c Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/company/technologyadvice
JJ Johnson is a Cloud Solution Architect at Amazon, working in the USA. JJ joins TCC to discuss his journey from the world of academia (specialising in areas such as Theology and Philology) to the technology industry. Working across both the US and Japan and through both the DotCom bubble and the 2008 Crash, he's seen a lot of drastic shifts and transformations within the industry. GET 10% OFF ZERO TO MASTERY USING THIS LINK AND CODE FRIENDS10 Join our discord: https://discord.gg/fHdBTrXjVx Contact JJ: https://www.linkedin.com/in/jjjohnson/ Contact Cam: https://www.linkedin.com/in/cameron-blackwood/ --- Send in a voice message: https://anchor.fm/the-coder-career/message
JJ Johnson is a Cloud Solution Architect at Amazon, working in the USA. JJ joins TCC to discuss his journey from the world of academia (specialising in areas such as Theology and Philology) to the technology industry. Working across both the US and Japan and through both the DotCom bubble and the 2008 Crash, he's seen a lot of drastic shifts and transformations within the industry. GET 10% OFF ZERO TO MASTERY USING THIS LINK AND CODE FRIENDS10 Join our discord: https://discord.gg/fHdBTrXjVx Contact JJ: https://www.linkedin.com/in/jjjohnson/ Contact Cam: https://www.linkedin.com/in/cameron-blackwood/ --- Send in a voice message: https://anchor.fm/the-coder-career/message
A universally recognized brand is a powerful tool for the brand's marketers, but it can also serve as a target -- for unhappy users, for hackers, and for the competition. When it comes to recognizable brands in B2B tech, Microsoft sits near the top of the heap. In this episode of B2B Nation, we talk to Sylvia Harn, global media director at Microsoft, about how her team plans to use the Microsoft brand and its muscle to help market new products in 2022. Microsoft recently announced news around a pair of cloud solutions at its Ignite conference, and brand power will be essential to its success. Both Microsoft Mesh, a new entrant in the metasphere market, and its Zero Trust security, will be up against other well-known brands in their quest to build market share. Episode Guide 3:10: How does Microsoft's brand muscle help and present challenges to its marketers? 5:47: How will Microsoft take on high-profile competition in the metasphere space? 10:44: How will Microsoft compete in the crowded Zero Trust security field in the coming year? 13:41: Sylvia's thoughts on social media marketing in the current atmosphere. 19:00: How Microsoft protects its brand on social media. 26:12: What gets Sylvia excited about 2022 and marketing for Microsoft? 29:05: What is Sylvia's favorite tool? Register for DemandFest: https://demandfest.tech/ Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/company/technologyadvice
A universally recognized brand is a powerful tool for the brand's marketers, but it can also serve as a target -- for unhappy users, for hackers, and for the competition. When it comes to recognizable brands in B2B tech, Microsoft sits near the top of the heap. In this episode of B2B Nation, we talk to Sylvia Harn, global media director at Microsoft, about how her team plans to use the Microsoft brand and its muscle to help market new products in 2022. Microsoft recently announced news around a pair of cloud solutions at its Ignite conference, and brand power will be essential to its success. Both Microsoft Mesh, a new entrant in the metasphere market, and its Zero Trust security, will be up against other well-known brands in their quest to build market share. Episode Guide 3:10: How does Microsoft's brand muscle help and present challenges to its marketers? 5:47: How will Microsoft take on high-profile competition in the metasphere space? 10:44: How will Microsoft compete in the crowded Zero Trust security field in the coming year? 13:41: Sylvia's thoughts on social media marketing in the current atmosphere. 19:00: How Microsoft protects its brand on social media. 26:12: What gets Sylvia excited about 2022 and marketing for Microsoft? 29:05: What is Sylvia's favorite tool? Register for DemandFest: https://demandfest.tech/ Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/company/technologyadvice
In this episode of B2B Nation, Mike talks with Bolaji Oyejide, the Senior Director of Demand Generation at Bevy. Bolaji and his colleagues at Bevy believe that the secret to establishing relationships with prospects is through community, not marketing. And they practice what they preach, using the Bevy platform to create communities of like-minded prospects, helping them connect with each other and see Bevy in action in the process. Episode Guide 2:05: What is a “community-driven” event? 9:39: How does Bevy help build community-driven events? 16:56: What types of organizations are Bevy's ideal customers? 22:54: What is Bevy's most effective marketing message? 30:22: Bolaji commits to joining us at DemandFest 30:57: Is there something Bolaji needs to make his job easier? 34:45: A few minutes on Bolaji's series of children's books 39:02: What is the tool Bolaji can't work without? Register for DemandFest: https://demandfest.tech/ Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/company/technologyadvice
In this episode of B2B Nation, Mike talks with Bolaji Oyejide, the Senior Director of Demand Generation at Bevy. Bolaji and his colleagues at Bevy believe that the secret to establishing relationships with prospects is through community, not marketing. And they practice what they preach, using the Bevy platform to create communities of like-minded prospects, helping them connect with each other and see Bevy in action in the process. Episode Guide 2:05: What is a “community-driven” event? 9:39: How does Bevy help build community-driven events? 16:56: What types of organizations are Bevy's ideal customers? 22:54: What is Bevy's most effective marketing message? 30:22: Bolaji commits to joining us at DemandFest 30:57: Is there something Bolaji needs to make his job easier? 34:45: A few minutes on Bolaji's series of children's books 39:02: What is the tool Bolaji can't work without? Register for DemandFest: https://demandfest.tech/ Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: https://solutions.technologyadvice.com/subscribe/ Follow us: https://www.linkedin.com/company/technologyadvice
Are you finding it hard to get to sleep? Do you ever go to bed virtually alone? We don’t mean a mate sitting on the edge of your mattress. We’re talking about the social squad we gather through our devices. The easiest way is to put a buffer between your last digital chat and your bedtime – and we’re going to teach you how. Links Shawn Stevenson @shawnmodel ‘Sleep Smarter: 21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success’ by Shawn Stevenson http://bit.ly/sleep-smarter-book Follow us on Instagram @thespace_podcast Review The Space on Apple Podcasts https://bit.ly/review-the-space Credits Host: Casey Donovan @caseydonovan88 Content: Amy Molloy @amy_molloy Executive Producer: Elise Cooper Editor: Adrian Walton. See omnystudio.com/listener for privacy information.
Learn all about Owen Craig's journey from novice developer to bootcamp instructor. Why he transitioned from social media manager to development, why Owen chose a bootcamp and how he later became an instructor at that same bootcamp. What is a bootcampWhy a bootcamp vs other pathsFavorite part of web developmentLeast liked part of web developmentHow Owen became an instructor at Juno collegeHow to keep up with changing technologyAdvice for a new developerHow to evaluate what to learnNo code developersMost important skill a developer should have Show Links Juno College Udemy Code Academy Wes Bos Juno College (Free Events) Andrew Welch Jargon Part 1 Jargon Part 2 More Website 101 Podcast Email the Podcast! Twitter Sean on LinkedIn Mike on LinkedIn
Brandon Waddell, construction lawyer and managing shareholder at Waddell Serafino in Dallas, joins us on today's show. Brandon talks about representing design professionals, your one reputation, and the importance of integrity.His firm/practiceRepresents design professionals (architects, engineers, etc.) from the start of a project (contract drafting) to litigation matters pertaining to professional liabilityBrand new offices with lots of collaboration space and a massive coffee bar.Hot button topic right now is the doctrine that allows contractors to be liable for the conduct of design professionals. Texas is the only one that has it, and a current senate bill 219 could do away with it.COVID update (as of March 24, 2021)Fortunate to have a high-tech firm that was already virtually paperlessTough to replace site visits for investigations but have adapted with technologyAdvice for lawyers in practiceYou have one reputationTry to think if you were the shareholder, how would you want an associate to handle this projectDon't come in and say "what do you think about these legal issues," instead say "Here is what I think about these four legal issues and the strategy I think we should implement to address them."Be proactiveBe a professional; get your work done whenever/howeverIf you mess something up, tell someone. Don't try to hide it. It's an integrity issue. Perfection isn't the standard.Take advantage of the collective wisdom of your colleaguesAdvice for lawyers on the job searchIn his practice, you are going to have to learn architecture, engineering, etc., so he looks for people who are learnersJust because you graduated law school doesn't mean you are done learningIf you love the Discovery channel, great, because that's 50% of the practiceIntegrity; looking for people who are true to themselves and true to the firmLooking for a good fit; it's a family at their firmHe is the first one to talk in interviews, and he tells candidates they should be interviewing him as much as anything else. He wants candidates to know exactly what the job is and what they are in for.Candidates should feel comfortable they are going to enjoy the work and enjoy the peopleHe is going to be selling his firm and practice to the candidate, but ultimately the candidate needs be honest with themselves about whether they are qualified and a good fit. You can fake your way through an interview, but you can't fake your way through a jobPeople need to have a passion for the workBefore taking an offer, talk to people in the industry who know you and see if they think you would be a good fit with a firm.Rapid fire questions:Name one trait or characteristic you most want to see in an associate: IntegrityWhat habit has been key to your success: DiligenceFavorite app/productivity tool: SpotifyFavorite pen: Pilot Precise V5 (extra fine for marking up plans)Favorite social distancing activity: playing with his kidsFavorite legal movie: The FirmThanks again to Brandon Waddell for joining us on today's show!
In this episode of B2B Nation, we talk to Georgia Watson, an award-winning sales enablement expert from IBM, and Aimee Dunn, who handles the sales enablement function here at TechnologyAdvice. Our conversation touches on the essential skills for sales enablement, whether it matters where the sales enablement function resides and the importance of marketing and sales enablement alignment. Sales enablement roles can vary significantly from one organization to another. The role can sit on different teams, such as marketing or sales, or it can stand on its own. Sales enablement pros can come from varied backgrounds, such as learning and development, sales or marketing. The core responsibility of sales enablement, however, is often the same: to ensure B2B sales teams understand the often complex products they sell, the value proposition for prospects and how the products help customers meet challenges and reach their goals.
In this episode of B2B Nation, we talk to Georgia Watson, an award-winning sales enablement expert from IBM, and Aimee Dunn, who handles the sales enablement function here at TechnologyAdvice. Our conversation touches on the essential skills for sales enablement, whether it matters where the sales enablement function resides and the importance of marketing and sales enablement alignment. Sales enablement roles can vary significantly from one organization to another. The role can sit on different teams, such as marketing or sales, or it can stand on its own. Sales enablement pros can come from varied backgrounds, such as learning and development, sales or marketing. The core responsibility of sales enablement, however, is often the same: to ensure B2B sales teams understand the often complex products they sell, the value proposition for prospects and how the products help customers meet challenges and reach their goals.
Media buying is almost as old as marketing itself and it's undergone similar changes to the larger marketing landscape in recent years. There is, of course, the infusion of data into media buying. We collect it and analyze it in hopes that it will help us find our very niche audiences, which often consist of a very specific person who is part of a group of people deciding whether to make an investment. Other changes impacting media buying include media consumption itself, which has changed significantly in the past 10 to 20 years. Or has it? Because newsletters and podcasts -- neither of which is new -- are the current darlings of online media. And there's the year 2020, which was defined by changes that may or may not stick now that we're in a new year. We recorded this episode of B2B Nation at DemandFest, a half-day virtual event hosted by TechnologyAdvice. To discuss the state of media buying, we're joined by Jason Gladu, president of Avani Media, a B2B media buying and demand gen agency, and by TechnologyAdvice CEO Rob Bellenfant, who takes some questions for Jason from the audience during the event.
Media buying is almost as old as marketing itself and it’s undergone similar changes to the larger marketing landscape in recent years. There is, of course, the infusion of data into media buying. We collect it and analyze it in hopes that it will help us find our very niche audiences, which often consist of a very specific person who is part of a group of people deciding whether to make an investment. Other changes impacting media buying include media consumption itself, which has changed significantly in the past 10 to 20 years. Or has it? Because newsletters and podcasts -- neither of which is new -- are the current darlings of online media. And there’s the year 2020, which was defined by changes that may or may not stick now that we’re in a new year. We recorded this episode of B2B Nation at DemandFest, a half-day virtual event hosted by TechnologyAdvice. To discuss the state of media buying, we’re joined by Jason Gladu, president of Avani Media, a B2B media buying and demand gen agency, and by TechnologyAdvice CEO Rob Bellenfant, who takes some questions for Jason from the audience during the event.
Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m extremely excited to have Aimee Dunn, the director of sales enablement at TechnologyAdvice join us. Aimee, I would love for you to introduce yourself, your role, and your organization to our audience. Aimee Dunn: Thanks, Shawnna. As you mentioned, I’m Aimee Dunn and I’m the director of sales enablement at TechnologyAdvice headquartered in Nashville, Tennessee. I’m working remotely in North Carolina. We’re a full-service B2B media company. And so, what that means is we do marketing for technology companies and we help them find their ideal customers. We do it by engaging with technology buyers through our websites, through our email newsletters and through our phone conversations. SS: Aimee, I’m so excited that you’re able to join us. Now, one of the things that we do prior to every podcast is just got to know each of our guests a little bit better. And on LinkedIn, you mentioned that one of the core responsibilities of sales enablement at your organization is to help sales successfully collaborate with marketing. And I think that’s something that a lot of our audience can relate with within their own organizations. So, how can sales enablement be the unifying factor between sales and marketing organizations? AD: Sure. So, as you mentioned, my role within the organization as indicated is to unite stakeholders in sales, and marketing, and operations around the common goal of really providing salespeople with the right resources, the right processes and technology that they need to have better and deeper conversations with their prospects and customers and to meet their marketing needs. So, in my eyes, having a multi-disciplinary team, including sales enablement is an important key to the overall success. Sales enablement really brings together multiple perspectives and skillsets, including analytics and market understanding, problem-solving capabilities, product knowledge, industry knowledge and background, and really close knowledge of the customer’s history and current situation. So, the ability to communicate that upward and outward is essential. SS: Absolutely, I agree. And having a bit of a marketing background myself, I can relate. So how can sales enablement help identify some of the characteristics of an ideal buyer? And then, how can they work with marketing to ensure that the messaging and the content and all of the engagement tactics that are necessary to go after that buyer, how can they work with marketing to really make sure that they land that in the field with the sales teams? AD: Well, it’s a good question because if you ask that to most other sales enablement leaders, you’re probably going to get a lot of different answers. I’m in a unique situation where I align with a sales team who’s selling marketing programs to marketers. So, demand gen professionals, that’s our ideal buyer. So, with our ideal customers, being marketers at almost any size technology company, this means we have to be experts in helping our marketers identify their ideal buyers and help them create demand and drive revenue for their technology products. So, a bit different from if you’re talking to someone who’s only geared towards one area, whereas we’re geared towards just marketers. SS: That makes a ton of sense. It’s almost looking through a double mirror. I love that. You also shared an article that was on the technology advice blog, and it was talking about how enablement can help overcome this notion of content overload that we’re bombarding salespeople with so much noise. So, I’d love to hear kind of your opinion on how sales enablement can help salespeople cut through that clutter and get to the right material that they need at the right time. AD: Sure. So, technology companies span thousands of different tech segments, and that means that the sales team has to be extremely selective in the content that they share with their marketer clients to ensure that it resonates with them. So, sales enablement aligns with marketing and content and within our organization to ensure we have a regular stream of marketing facing content published on our sites pushed out via social media, broadcast on our B2B Nation podcast, and shared in our virtual events that speaks to marketers and how to address their particular marketing challenges. So, in doing so, we really become that trusted advisor and help them identify their ideal customers but ensuring that they have content on their specific technology that resonates with their ideal customers in specific situations versus just personas. So, for example, in our organization, we have a sales team that specifically works with agencies. We have one that specifically works directly with clients and customers. We have a sales team that only sells a specific offering. And then we have a sales team that works with our partners. Their message to those customers differs from one another and it’s critical to do so. So, the same should hold true for sales enablement and all organizations to cut through that noise. There needs to be content geared towards different situations. SS: I love that. I think you’re right, I think we need to kind of move past just persona-based things. There’s a whole vector that we need to take into consider as we engage with the people that we want to connect with. So, I’d love to hear from you, how does collaboration, between sales and marketing help improve the buyer experience? And I’d love to tack onto this a little bit as well, what are some of the inherent risks if they don’t collaborate well within an organization? AD: Well, I would say as most companies probably have experienced, it does happen. It does happen that marketing and sales is not aligned, but you know, there’s so many things that are new in technology now. And so even if I take off my hat of who my ideal customers are, or who our target customers are, knowing that there are resources out there to gain customer feedback and learn the voice of the customer, has been a huge change and a huge positive shift for companies like us. So, with marketing behind personalizing and customizing that message to the situations I outlined previously, sales is really able to take and make their entire conversation about how they can help that client specifically, not broadly. So, solutions are crafted to address needs, not to sell products. That’s the biggest change that I’ve seen in the last two years. And I’ve been in this business for 15 years. So, it’s something that’s very new and I see a lot more adapting it. So, separate from that we as a service company are really tasked with improving customer experience, and so we’ve adopted those processes that collect customer satisfaction about the sales team, customer satisfaction with the client success team, the delivery team and the products and services. So, we’re compiling all of that. Marketing’s involvement in creating and deploying those tactics help us identify what’s working, it helps us identify what’s not working. It also helps us really determine what new products or product enhancements we need to address our client’s needs. So, with that critical piece from marketing, sales and the rest of the support team would have no idea where they stood. SS: Yes. I’d love that you guys have such a buyer-centric mentality, which is obviously critical right now. So, as the buyer landscape has been changing, and as I alluded to this year, it’s been probably changing quite rapidly and radically, how can sales enablement help spearhead some of the change management to help sales reps adjust and continue to engage with buyers in a really effective manner? AD: Well, we really continued to identify new ways to engage with our customers. Really speaking to what you said, the buyer-centric mentality, and so some of the ways we do that and have moved towards is the conversational marketing. We have that involved in a lot of areas of our marketing. We also use video a lot, our sales team uses video. I use video just to send a quick snippet of training to our sales team or tip of the day, tip of the week. We’re always exploring marketing technology to support the growing need for ad hoc personalized content. It’s something that every sales enablement and marketing team should be doing. We’re implementing learning management system, specific to sales. That’s something completely new to us as our team has been growing. We’ve more than doubled in size in the last nine months. We continue to put our learnings from our customer feedback into use encouraging deeper conversations between sales and client success and our customers so that we, and they, can learn from every service and tactic we perform. So, technology stack is key. It’s what I can say. And since we don’t actually offer the technology, but we help the advice, we kind of drink our own Kool-Aid in that regard. SS: I love that. Well, Aimee, thank you so much for taking the time to chat with us today. I’ve enjoyed the conversation. AD: Me too. Thank you so much. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there’s something you’d like to share or a topic you’d like to learn more about, please let us know. We’d love to hear from you.
James is the Sr. Principal investigator and founder of the cryogenics test lab at NASA Kennedy Space Center for energy-efficient technology development and materials research. James Joins George to talk about gases used in rockets, a new technology that will leave you with your jaw dropped, and advice about where gas distributors should be focusing their attention in the coming years. James started working at NASA at 18 and now has now worked for NASA for over 35 years and has been inducted into the Space Technology Hall of Fame. James also owns his own business called Energy Evolution. His website can be found here: http://www.321energy.us Please subscribe to this podcast and give us a thumbs up if you enjoyed the episode. Follow us on Linkedin for more updates and stories: https://www.linkedin.com/company/ratermann-manufacturing Check out our Cryogenic Catalog of products mentioned in this podcast here: https://ratermann-mfg.dcatalog.com/v/2018-Ratermann-Cryogenics/ A special thank you to cryogenic society for your assistance in this episode: https://cryogenicsociety.org/cold_facts/
What is it that makes a B2B buyer receptive to your marketing? Is it who they are? Is it the situation they’re in? Or have they reached the point where the status quo -- the legacy software, the time-consuming manual process, the spreadsheets that connect data from various sources -- is simply no longer tenable? In this episode of B2B Nation, we talk to Tim Riesterer, Chief Strategy Officer at sales training firm Corporate Visions, about the science behind decision making. According to Tim, when you measure the effectiveness of marketing tools like personas against neuroscience and behavioral economics, you find personas might actually do more harm than good if you’re trying to identify your buyers. We also discuss another common mis-step: using the same messaging for new prospects and existing customers. Podcast Guests Tim Riesterer is Chief Strategy and Research Officer of marketing and sales consulting and training firm Corporate Visions. He is responsible for leading the strategic direction of the company in thought leadership, positioning and product development. He also leads the company's consulting team globally, including staff and certified contractors. Aimee Dunn is the Director of Sales Enablement at TechnologyAdvice. Prior to this role, she led the Customer Success team at QuinStreet B2B, which was acquired by TechnologyAdvice in early 2020.
Barry Gordon has a business called Senior Tech Tutor. He specializes in teaching older people how to use everything technology..He can be reached by email at Barry@SeniorTechTutor.comPhone number 717-831-8077Facebook BarryGordonseniortechtutor.com
Megan Kuhar is a Marketing Technology Coach with many titles: entrepreneur, videographer, podcast producer, audio engineer, educator, and musician. She is the first-ever Assistant Professor of Music Technology at Baldwin Wallace University Conservatory of Music, where she teaches music majors and educators about branding, marketing, and technology for artists. Through the Fan Finder Podcast as well as coaching sessions, Megan teaches professional musicians how to turn their social media audience into loyal fans, so they can get booked and make more money online. Her unique background in music, technology, marketing, and education allow her to coach her clients into creating beautiful, purposeful content that is authentic and built upon a foundation of a strong brand. This episode is a little different than other ones, because it's all about marketing and technology. Whether you're just wanting to connect with other music teachers online, are wanting to start a side hustle, need advice about making your website work for your classroom, or are wanting to implement more technology with your older students, this episode is for you. Links mentioned in the episode: Article on "Innovate. Music. Lead.", Eastman School of Music publication: Technology in Arts Entrepreneurship Curriculum Music Technology Coaching Session, for educators who want to learn more about how to teach technology projects in their arts courses Megan's social media links: Instagram Facebook group The Fan Finder podcast I'd love for you to leave a rating and a review of the podcast on I-tunes, be sure to share the podcast with any music teacher friends who would find it helpful and be sure to tag me on Instagram or Facebook.
In this episode we are joined by Gordon Logan, the iconic founder of Sport Clips- a franchise brand with over 1800 locations and growing. A couple of things stuck out to me as unique in this episode. About two thirds of the way in, Gordon revealed a unique program Sport Clips implemented (for both philanthropy and employee recruitment) whereby franchisees allocate a small amount of funds every month automatically to be set aside for philanthropy and recruitment efforts. If that interests you, listen for it. In this Episode we chatted about several topics, including: *Life Before Sport Clips *Founding Story *Whats New Whats current at Sport Clips *How to be the employer of choice *Outlook on Technology *Advice to emerging brands SCORPION INTERNET MARKETING www.Scorpion.co/mb Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue. As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors. To learn more, visit www.Scorpion.co/mb RPM: www.openmyfranchise.com Open for business - a simple term but a complex process; Let RPM help you. We are a real estate/project management firm whose main goal is to turnkey the opening process for both franchisees and franchisors. Let us manage the brokers, architects, contractors and other various vendors. Allowing you and your franchisees to focus on the training, marketing, and hiring. We save you on average 20% time and 17% total project cost. Check us out at www.openmyfranchise.com to see how we can help you. ~*~*~*~*~ Follow Us On Facebook and LinkedIn: @MODRNbusiness @Zjfishman (insta too) @RyanThomasHicks (insta too) ~*~*~*~*~ Title Sponsor of the Summer Tour: Franchisors.com Audio Engineer: Ben Kliever
Gamification Talk Radio interview with Zach Jones. VP of Sales for TechnologyAdvice.
In this episode, Zach and I explore why using a third party to find the right gamification software is a must in today's saturated software market. TechnologyAdvice.com has the solution to help businesses find which software is ideal for a company's unique needs. Best of all? The service is free. A few things covered in this podcast will include: Common problems gamification software buyers are trying to solve How to use a service like TechnologyAdvice to find the right software How this service is free Why you should use TechnologyAdvice to find your perfect software About our Guest: Zach Jones is the VP of Sales at TechnologyAdvice. He is a marketing-minded sales leader who has a passion for helping clients connect with buyers through innovative marketing programs. Zach is not afraid to challenge the status quo when it comes to traditional marketing strategies and loves to push marketers to think differently about how they drive results for their business. As a Nashville native and graduate of Middle Tennessee State University, Zach is right at home at TechnologyAdvice. Connect with Zach: Website- www.technologyadvice.com Twitter: https://twitter.com/Technology_Adv About the Host: Monica Cornetti Featured on the cover of Bloomberg Businessweek, Monica works with individuals and organizations who want to learn how to think differently to achieve uncommon results. A gamification speaker and designer, Monica was rated #1 among the “Gamification Gurus Power 100” by RISE in 2015 and 2016, and in 2016 was also recognized as a Top 3 Finalist in the “Gamification Guru of the Year Award” by the World Gamification Congress held in Barcelona, Spain. Monica is the Founder and CEO of the Sententia Gamification Consortium and the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica is hired for her skill as a gamification speaker and is considered at the top of her field in gamification design for corporate learning. She is a graduate of Seton Hill with a BA in psychology, and The University of Houston-Victoria where she earned a Masters Degree in Economic Development and Entrepreneurship, voted by Forbes Small Business as one of the top 5 programs for entrepreneurial education in the country. Connect with Monica: www.MonicaCornetti.com www.SententiaGames.com On Twitter: @monicacornetti
In this episode, Zach and I explore why using a third party to find the right gamification software is a must in today's saturated software market. TechnologyAdvice.com has the solution to help businesses find which software is ideal for a company's unique needs. Best of all? The service is free. A few things covered in this podcast will include: Common problems gamification software buyers are trying to solve How to use a service like TechnologyAdvice to find the right software How this service is free Why you should use TechnologyAdvice to find your perfect software About our Guest: Zach Jones is the VP of Sales at TechnologyAdvice. He is a marketing-minded sales leader who has a passion for helping clients connect with buyers through innovative marketing programs. Zach is not afraid to challenge the status quo when it comes to traditional marketing strategies and loves to push marketers to think differently about how they drive results for their business. As a Nashville native and graduate of Middle Tennessee State University, Zach is right at home at TechnologyAdvice. Connect with Zach: Website- www.technologyadvice.com Twitter: https://twitter.com/Technology_Adv About the Host: Monica Cornetti Featured on the cover of Bloomberg Businessweek, Monica works with individuals and organizations who want to learn how to think differently to achieve uncommon results. A gamification speaker and designer, Monica was rated #1 among the “Gamification Gurus Power 100” by RISE in 2015 and 2016, and in 2016 was also recognized as a Top 3 Finalist in the “Gamification Guru of the Year Award” by the World Gamification Congress held in Barcelona, Spain. Monica is the Founder and CEO of the Sententia Gamification Consortium and the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica is hired for her skill as a gamification speaker and is considered at the top of her field in gamification design for corporate learning. She is a graduate of Seton Hill with a BA in psychology, and The University of Houston-Victoria where she earned a Masters Degree in Economic Development and Entrepreneurship, voted by Forbes Small Business as one of the top 5 programs for entrepreneurial education in the country. Connect with Monica: www.MonicaCornetti.com www.SententiaGames.com On Twitter: @monicacornetti
Scott Brinker: The Heart of Marketing Hasn't Changed by TechnologyAdvice
Kristen Wendel at Revenue Summit 2017 by TechnologyAdvice
Lincoln Murphy at Revenue Summit 2017 by TechnologyAdvice
Rob Jeppsen at Revenue Summit 2017 by TechnologyAdvice
Sean Ford: Improving and Using Buyer Personas by TechnologyAdvice
Bastiaan Janmaat At Revenue Summit 2017 by TechnologyAdvice
Craig Rosenberg - The Vital ABM Relationship by TechnologyAdvice
Kristina McMillan Interview Revenue Summit 2017 by TechnologyAdvice
Chris Klinefelter is the Marketing Manager at TechnologyAdvice. In this April Fools Day episode we discuss severed marketing, why sales and marketing teams shouldn't align, and what that means for our industry going forward. Follow Chris: http://twitter.com/cklinefelter Follow the Marketing Laboratory: http://twitter.com/mktglaboratory
We're at a crossroads in education. There is an increasing gap between the skills that are in demand in the workforce, and modern day education. It simply is not making the cut. Even though the education system today is largely an old machine, sometimes you come upon stories that give you hope. Enter Paulina Raguimov, a young creative gamer who at the age of 16 applied for an internship at JumpStart--a well-known game company--got the internship and ended up pitching a concept for a new game to the CEO, and getting that game produced. Now at the age of 20 Raguimov continues to do cutting edge work at JumpStart and finds time in her busy schedule to mentor younger people as well. Raguimov took the road less travelled by skipping college (so far) and wants to provide information and resources to others like her in school who don't know exactly what they wanted to be when they grow up. Raguimov has generated a lot of attention already with features in TechCrunch and Huffington Post. I have met Paulina Raguimov many times and am happy to have had the opportunity to share her story with Forbes listeners. What You Will Learn In This Podcast: Learn how a young person can navigate the waters of tech and seek gateway opportunities early on Learn about why young girls benefit from going into gaming Hear tips from Raguimov on how to generate opportunities with tech companies For more on Paulina Raguimov follow her on Twitter @PollyRag or LinkedIn here.
Rob is a serial entrepreneur and investor. He started his first business at age 7, his first technology business at age 12, and sold his first business at age 18. Now 27, he is CEO of TechnologyAdvice, a Nashville-based company that connects IT buyers with the business technology that best fits their needs.
Rob Bellenfant In this episode, Starve the Doubts host Jared Easley is joined by fellow podcaster Clark Buckner, as they interview Rob Bellenfant, founder and CEO of TechnologyAdvice. He is a serial entrepreneur, investor, and public speaker specializing in IT, sales, marketing, and talent development. He seeks to break down barriers in both life and business through personal and professional growth. Having started 6 successful businesses in the past 14 years, Rob pushes his advocacy of thinking less and acting more. Can you actually buy a business on eBay? That’s what Rob has done with TechnologyAdvice, which has now grown to become a successful startup. TechnologyAdvice connects buyers and sellers of business technology as they seek to become the world’s leading resource for educating and connecting buyers and sellers in order to simplify the entire buying process. In this episode, you’ll learn about: How Rob acquired TechnologyAdvice Buying a business on eBay The benefits of wearing different hats in running a business Growing the business from a single employee to a group of over 50 How Rob defines success How to combat fear and doubt The importance of investing in employees, not just engagement What a 90%+ millennial workplace is like Breaking down the typical millennial stereotypes Rob’s advice to fellow entrepreneurs Balancing proactiveness vs. prudence Items mentioned: The original story of how Rob got TechnologyAdvice One of the investments he made after selling his previous business at 18 years old Buying this business on eBay The evolution of TechnologyAdvice Started at his dorm room serving customers advertising services Hired his first employee after 4 months in business Wearing several hats thereby gaining valuable skills as an entrepreneur Moving into an office Growing the business Rob’s definition of success and how it changed over the years How he defined it back to the time he was still starting his business How he defines success today Starving your doubts and fears when you’re running your business: Focusing more on opportunities than obstacles Investing in employees, not just engagement “Investing is the means to the engagement.” Investing in an employee retreat Seeing positive ROI through constantly investing with different things in the business The 90%+ millennial workplace Having more than 90% of millennial on their team Identifying the strengths and weaknesses Having the “work hard, play hard” mentality Focusing on breaking down the typical millennial stereotypes Rob’s advice to entrepreneurs: “Act more and think less.” Just get out there and do things. Always be moving and always improving yourself and those around you. Treat every mistake or failure as a lesson learned. Balancing being proactive vs. being prudent Who is doing something that interests Rob: Gary Vaynerchuck (@garyvee) Connect with Rob on Twitter @robbellenfant and @Technology_Adv and LinkedIn! Rob’s final thoughts for the listeners: “ If you have any doubts in your life, your business, the best way to starve those doubts is to take action towards your goals right now!” “Stop thinking, stop doubting yourself, and just take the first step immediately towards working towards your goal.” “Sitting there and considering all of your options and how all of of those options might end up playing out is probably the worst thing you can do. Take action immediately.” Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=CQWQVRBGQCK7E&source=url)
Rob is a serial entrepreneur and investor. He started his first business at age 7, his first technology business at age 12, and sold his first business at age 18. Now 27, he is CEO of TechnologyAdvice, a Nashville-based company that connects IT buyers with the business technology that best fits their needs.
iPad buying advice for several callers, iPhone update and sync issues, Wifi issues, Ebook advice plus the latest news from Samsung and Parrot AR Drone - all thanks to Garmin, Netgear and Norton 360 from Symantec
iPad buying advice for several callers, iPhone update and sync issues, Wifi issues, Ebook advice plus the latest news from Samsung and Parrot AR Drone - all thanks to Garmin, Netgear and Norton 360 from Symantec
Regardless of practice area, attorneys handle and store a volume of confidential information that can make them attractive targets for hackers. Small firms can be particularly at risk because they are less likely to employ fulltime IT staff. Cybersecurity can feel like an overwhelming topic, but there are actionable steps that a small firm can implement to build data protection and prevent security breaches.In today's episode, hosts Christine Bilbrey and Jamie Moore welcome technology experts, Sharon Nelson and John Simek, of Sensei Enterprises, Inc., to discuss cybersecurity dangers and legal technology software. Sensei Enterprises, Inc. is a nationally known digital forensics managed information technology provider, and managed cybersecurity firm in Fairfax, Virginia.Sharon D. Nelson, Esq., is the President of Sensei Enterprises, Inc. and is the author of the noted electronic evidence blog, Ride the Lightning and is a co-host of the Legal Talk Network podcast series called “The Digital Edge: Lawyers and Technology” as well as “Digital Detectives.” She is a frequent author and speaker on legal technology, cybersecurity, and electronic evidence topics. She was the President of the Virginia State Bar from June 2013 – June 2014 and a past President of the Fairfax Law Foundation, and the Fairfax Bar Association.John Simek is the Vice President of Sensei Enterprises, Inc. and has a national reputation as a digital forensics technologist and has testified as an expert witness throughout the United States. He holds a degree in engineering from the United States Merchant Marine Academy and an MBA in finance from Saint Joseph's University. John holds the prestigious Certified Information Systems Security Professional (CISSP) certification, and the Certified Ethical Hacker (CEH) certification in addition to multiple other technical certifications. He is a past chair of the ABA TECHSHOW and a co-host of the Legal Talk Network Podcast Digital Detectives. He is a frequent author and speaker on legal technology, cybersecurity, and electronic evidence topics.This podcast has been approved by The Florida Bar Continuing Legal Education Department for 1.0 hour of General CLE credit including 1.0 hour of Technology CLE credit and 0.5 hour of Ethics CLE credit. Course # 7140. REFERENCED RESOURCES: Sensei Enterprises, Inc. About Us Articles Podcast – Digital DetectivesPodcast – The Digital EdgeServices Contact Sensei Enterprises, Inc.: 703-359-0700The 2020 Solo and Small Firm Legal Technology Guide (eBook) CISA – Cybersecurity & Infrastructure Security AgencyLegalFuel: The Practice Resource Center of The Florida Bar
The CEB Sales and Marketing Podcast Series is a partnership with Technology Advice, a platform which helps buyers make well-informed purchase decisions through comprehensive product listings, industry analysis and user-generated reviews. We’re using the podcast series as a new way to share the latest insights from CEB and other thought leaders in the sales and marketing space. Listen to this panel of experts live from the CEB Sales and Marketing Summit 2015 in Las Vegas, Nevada. Discussions range from the alignment of sales and marketing, The Challenger Customer, and other current trends.
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