Green Industry Podcast

Join us live from the Equip Expo with our friends Lawn Care Juggernaut and Beck the Beast as we discuss how knowing your numbers and increasing your prices can build a more profitable landscaping business! SB Mowing even makes a guest appearance on this episode! 

Join Paul Jamison as he answers the top five most-asked questions about building a highly profitable lawn care and landscaping business.

Paul Jamison sits down with guest Naylor Taliaferro as they explore the fundamental principles separating thriving, profitable landscaping businesses from those that are stressed, broke, and stuck in the weeds, offering practical strategies for building sustainable success and reclaiming your time as a business owner.

Paul Jamison shares his insights about the largest trade show in the lawn and landscaping industry, the world famous Equip Expo!

We are getting ready for the Equip Expo and LCR Summit! In this episode, Paul gives you a rundown of all the events and shares some insights from Naylor Taliaferro on the LCR Summit.

In this episode Paul Jamison shares some insights on how we can improve our sleep, nutrition and exercise in order to have more energy to run our businesses with better effectiveness. 

Discover the exact 20-step blueprint and order of operations you need to legally, financially, and practically launch a highly profitable lawn care business from scratch.

This was one of the most iconic Green Industry Podcast episodes of all times. This episode features many guest such as main guest Tony Rudolph and some guest appearances from Naylor Taliaferro, Caleb Auman, Jonathan Pototschnik and Mark Bradley. All those guest jam packed into a great episode that was recorded at the Equip Expo. Enjoy!!

We are bringing you an exclusive interview recorded live at Equip Expo's Morning Show with Jonathan Pototschnik, the Lawn Care Millionaire. Jonathan dives into how to accurately value your time and the necessity of reevaluating business metrics. He discusses practical advice on transitioning from day-to-day operations to focusing on growth and profitability, offering crucial insights for lawn care professionals aiming to significantly scale their business operations.

Recorded live at Equip Expo, this episode explores the non-negotiables of running a highly profitable landscaping business, from confidently charging premium prices to creating a supportive culture that attracts and retains top talent.

Host Paul Jamison shares his own early financial mistakes and breaks down the seven sequential steps you need to take to eliminate debt, build savings, and create lasting wealth in your lawn care business.

In this episode of The Green Industry Podcast, host Paul Jamison breaks down how lawn care and landscaping business owners can turn social media followers into paying customers by focusing on the platforms that actually drive business growth.

Financial expert John Pajak joins Paul Jamison to break down the real math behind profitable lawn care pricing, explaining why owners must charge higher man-hour rates and factor future equipment replacement costs into today's invoices.

Paul Jamison sits down with financial specialist John Pajak to discuss conquering the fear of looking at your business math, setting goals that serve your personal life, and a preview of the LCR Summit in Louisville.

In this episode of the Green Industry Podcast, host Paul Jamison breaks down Chapters 4 and 5 of his new book, explaining how to calculate your true break-even man-hour rate and why saying "no" to bad jobs is the key to building a highly profitable lawn care business.

In this episode of the Green Industry Podcast, host Paul Jamison reveals the costly consequences of the "Yes Trap" – a common mistake rookie lawn care business owners make by taking on clients all across town. Listen in to learn why extreme windshield time will destroy your profits and how defining a hyper-local service area and focusing your marketing efforts will build the route density you need for true success.

In this episode, host Paul Jamison breaks down Equip Expo's official tips for attendees, sharing insider advice on early registration, strategic hotel booking, and avoiding Louisville traffic bottlenecks so you can maximize the event's value for your lawn care business.

In this episode of the Green Industry Podcast, host Paul Jamison breaks down the essentials of choosing a strategic company name, selecting the ideal legal structure (Sole Proprietorship, LLC, or Corporation), and separating your banking to build a protected, scalable, and sellable lawn care business

In this episode of the Green Industry Podcast, host Paul Jamison breaks down the foundational steps of the ultimate marketing strategy for your lawn care business, covering Google Business Profile optimization, conversion-focused websites, and how to avoid costly service area mistakes.

In part 2 of Paul Jamison's interview with Naylor Taliaferro, they reveal the full guest lineup and format for the live Thursday Morning Show at Equip Expo, deep dive into the LCR Summit Louisville including speaker topics from Jason Creel, John Pajak and Eric Triplett, share startling industry statistics regarding solo owner-operators, and provide a 50% discount code for LCR Summit tickets.

In this live podcast interview, Paul Jamison talks with Naylor Taliaferro about his recent decision to stop his decade-long YouTube Rally event at the Equip Expo, as well as Naylor's expert advice on time management and priorities.

In this episode of the Green Industry Podcast, host Paul Jamison is joined by Chris Rector from Rehlko to discuss the rebranding of Kohler engines to Rehlko. They explore how this change will impact the lawn care business, dive into the specifics of Rehlko's impressive warranty programs—including an extra year on the 888 model—and discuss the process of repowering with Rehlko's Command PRO engine series. Plus, Chris shares an exciting invitation for all lawn care business owners attending the upcoming Equip Expo!

In this episode of the Green Industry Podcast, host Paul Jamison discusses the upcoming LCR Summit and Equip Expo in Louisville, Kentucky, where attendees can expect to learn strategies for improving cash flow and achieving peace of mind in their businesses.

In this episode, Paul Jamison sits down with Jonathan Pototschnik to break down the hard truths about running a profitable lawn care business, from avoiding the trap of underpricing your work to why tracking every single man-hour is the only way to scale successfully.

In this episode, host Paul Jamison recounts the vulnerable story of how he started his lawn care business completely broke in 2011, relying on borrowed equipment, the kindness of strangers, and a strategic focus on high-income neighborhoods to turn his desperate hustle into a profitable enterprise.

In this episode, host Paul Jamison explores the timeless principles of Napoleon Hill's seminal work, Think and Grow Rich, discussing why cultivating the right mindset is the foundational step toward achieving lasting financial success and peace of mind in your lawn care business.

In this episode of the Green Industry Podcast, host Paul Jamison discusses why you should never finance your clients' projects out of your own pocket and details how implementing a prepay system can completely revolutionize the cash flow and profitability of your lawn care business.

In part three of our series on serving from the overflow, host Paul Jamison gets vulnerable about his own past experiences with extreme burnout and shares why setting firm boundaries with your phone and scheduling dedicated rest is the ultimate secret to building a successful lawn care business without losing your mind.

In Part Two of our series on serving from the overflow, host Paul Jamison breaks down practical, actionable strategies for lawn care business owners to physically and mentally recharge, from prioritizing deep sleep and morning routines to setting firm boundaries and taking completely technology-free breaks.

In this episode, we discuss the dangers of running your business on an empty tank and share the first five actionable strategies from our top 27 list to help you recharge your physical and mental energy so you can serve your family, crew, and customers from a place of true abundance.

(Part 2) In this episode, we outline the top ten marketing strategies for lawn care and landscaping business owners to stop chasing low-margin leads and start magnetically attracting high-paying, premium clients.

In this episode, we lay out the ultimate marketing blueprint for lawn care and landscaping business owners, breaking down the top strategies to stop chasing low-margin clients and start magnetically attracting premium, high-paying accounts in your local area.

In Part Two of our deep dive into Dan Kennedy's No B.S. Wealth Attraction for Entrepreneurs, we round out our top ten list with the remaining powerful principles you need to shift your money mindset, shatter your income ceilings, and draw serious wealth into your landscaping business.

In Part One of this special Dan Kennedy series, we explore three foundational principles of wealth attraction for contractors, breaking down why you must become a marketer first, how tracking your numbers draws in cash, and the secret to building your financial fortress through dedicated wealth and giving accounts.

In this episode, we break down the top ten ways to take your lawn care and landscaping operation from stressful, disorganized chaos to a clean, streamlined machine engineered to maximize your net profit margins.

In this episode, we break down the financial anatomy of your business by counting down the top 10 expenses that are likely eating your profit margins and show you how to start tracking them to stop guessing and start scaling.

Looking back on 15 years of running a lawn care business, I am breaking down the most critical financial and operational lessons learned since 2011 to help you accelerate your own path to profitability and professional excellence.

In this episode, we break down the reality of scaling a lawn care business past the million-dollar mark, weighing the massive benefits of uncapped earning potential and building a sellable asset against the harsh realities of shrinking margins, constant recruiting, and heightened liability.

In Part One of this business growth series, we dive deep into the raw pros and cons of running a one-crew lawn care setup, exploring how staying small can protect your profit margins and quality control, while also addressing the harsh realities of the physical toll and income ceilings solo operators face.

On this special episode we review the book Level Up Your Money, unpacking the dangerous financial illusions that trap small business owners and sharing actionable frameworks—like the Profit First system—to help you build genuine, sustainable wealth.

In this episode of the Green Industry Podcast, Paul and Larry dives into essential business strategies, operations advice, and industry insights designed to help you build a more profitable and efficient lawn care company.

Broadcasting live from the Turf Mutt Great Lawn during an official GUINNESS WORLD RECORDS™ attempt, host Paul Jamison sits down with special guest Cornell Mack to discuss the upcoming Equip Expo, his highly anticipated Win at Life event, and an epic, high-stakes 7-game series of rock-paper-scissors!

Broadcasting live from the Turf Mutt Great Lawn in Louisville, host Paul Jamison is joined by industry expert Michael Garvey to discuss an epic GUINNESS WORLD RECORDS™ attempt and the game-changing, fully autonomous technology shaping the future of the green industry.

Paul Jamison and Footbridge Media's Chris Lonergan dive into the future of digital marketing, revealing how artificial intelligence is changing local search and outlining the exact steps you need to take to ensure your lawn care business gets found online. Footbridge Media – Get a pro lawn care website: footbridgemedia.com

Host Paul Jamison sits down with OPEI President Kris Kiser on the TurfMutt Great Lawn to discuss Rehlko's exciting GUINNESS WORLD RECORDS™ attempt, the massive growth of a completely sold-out Equip Expo, and the huge changes coming to the trade show's future. (use your promo code PAUL to save 50% on their registration!)

Join host Paul Jamison at the TurfMutt Great Lawn in Louisville, Kentucky, as Rehlko puts their Command PRO® 41 hp engine under extreme real-world load in an official attempt to set the GUINNESS WORLD RECORDS™ title for the Fastest time to mow the area of an American football field (rideon lawnmower).

Paul Jamison breaks down the exact strategies and action steps you need to confidently raise your prices this season, ensuring your lawn care business stays highly profitable even as costs go up. Price Increase Letter Template

Paul Jamison exposes the hidden overhead expenses quietly eating away at your profit margins and breaks down exactly why skyrocketing fuel costs mean you must raise your prices immediately to protect your lawn care business.

Profit Accelorator Live - Click Here Paul Jamison breaks down the top five mistakes that are silently destroying your lawn care profit margins, and shares how joining him at the upcoming Profit Accelerator LIVE event in Richmond, Virginia will give you the exact blueprint to build a highly profitable, sellable business.

Paul Jamison shares essential time management strategies and scheduling hacks designed to help lawn care business owners maximize their daily route efficiency, reduce wasted windshield time, and finally get their weekends back.

Paul Jamison breaks down the complete step-by-step protocol for flawless sod installations, covering everything from critical soil prep and the "brickwork" laying technique to exact pricing strategies so you can maximize profits on these high-ticket jobs.