Green Industry Podcast

Discover the exact steps, timelines, and insider strategies lawn care business owners are using in 2025–2026 to sell for 6–9x profit instead of the usual 2–4x — including how to attract private equity buyers, create bidding wars, and avoid the mistakes that leave hundreds of thousands (or millions) on the table.

In this power-packed episode of The Green Industry Podcast, host Paul Jamison breaks down the five essential online assets—Google Business Profile, Facebook Page, website, Instagram, and YouTube channel—that every lawn care and landscape business needs to dominate their local market and book more jobs on autopilot.

Chris Lonergan of Footbridge Media reveals the exact marketing playbook—AI tools, Google Business Profile domination, and high-converting websites—that's turning everyday lawn care businesses into local lead machines and booking jobs on autopilot.

In this power-packed episode, Mike Stiers of Greenbaum Stiers shares his battle-tested marketing playbook that took his company from startup to multi-million-dollar success using a mix of digital ads, direct mail, referrals, and local domination strategies. Whether you're just starting out or scaling an established lawn care business, you'll walk away with actionable, high-ROI tactics you can implement this week to attract better clients and fill your schedule faster than ever.

In this in-depth episode, we sit down with industry veteran Jim Parker to unpack everything you need to know about selling a lawn care or landscape business—from accurate valuation and timing the market to avoiding costly mistakes most owners make. Whether you're thinking about exiting in the next year or five years from now, this conversation reveals the exact steps and strategies that turn your company into a highly desirable (and highly profitable) sale. Jim Parker - (407) 927-899

I recently went through the epic Lawn Care Bootcamp hosted by my friends Megan and Joey Coberly, Kevin Salters and Stephanie and recap what I learned in this business bootcamp. 

Behind the scense from a Q+A session during the Lawn Care Hustler's Bootcamp presented by Lawn Care Launch. 

On this episode Joey Coberly breaks down how to calculate your man hour rates. 

In this episode, renowned turnaround coach and leadership expert Roy Heintz—whose career boasts state titles at The First Academy, pro chaplain roles with the NBA's Orlando Magic and MLB's St. Louis Cardinals, and a bestselling book LEAD Like A Coach—unpacks the timeless principles of building championship cultures that drive engagement, productivity, and victory, whether on the hardwood, in the broadcast booth, or at the executive level.

In this live Grow Your Numbers recording, Kevin Salters and the Lawn Care Launch team take real-time Zoom questions from landscaping owners and reveal proven strategies to keep paying employees through the slow winter months without draining your bank account.

Recorded live at the Lawn Care Hustlers Bootcamp, 40-year lawn care business legend Kevin Salters breaks down his battle-tested Standard Operating Procedure for arriving on a client's property—the exact system he used to scale and manage teams of over 300 people in a single season without chaos. If you want happier clients, fewer callbacks, and a crew that shows up like true professionals every time, this is the step-by-step playbook you've been missing.

What happened off-mic in Vegas didn't stay there—Erica Krupin reveals the divine encounter that transformed her life.

Go behind the scenes of the "Grow Your Numbers" Zoom call where lawn care business owners fire their toughest finance questions at bookkeepers Megan and Joey Coberly and Lawn Care Launch expert Kevin Salters. Rehlko Engines - Guiness World Records Attempt

Cornell Mack reveals his intentional one-crew business model for maximum control and profitability, while Paul Jamison breaks down the honest advantages and trade-offs of running a solo lawn care operation. Rehlko Engines - Guiness World Records Attempt

We break down the real pros, cons, and trade-offs of running a one-crew lawn care hustle versus scaling to a multi-million-dollar landscaping operation with multiple teams. Rehlko Engines - Guiness World Records Attempt

Stanley "Dirt Monkey" Genadek took the Equip Expo 2025 Morning Show main stage by storm, delivering raw, actionable motivation that lit a fire under small business owners ready to dominate their landscaping and lawn care businesses. 

Recorded live at the 2025 Equip Expo Morning Show in front of a roaring studio crowd, New Jersey State Trooper Mike Garvey reveals exactly how he and partner Larry scaled their fertilizer, weed-control, and mosquito business to nearly 900 recurring customers—while juggling his full time job, fatherhood, and a strategic CRM system that guarantees every invoice gets paid on time.

In this full recap episode, I break down my experience at LCR Summit and Equip Expo in Louisville, Kentucky! 

Join Paul Jamison as he interviews Megan, Joey Coberly, and Kevin Salters as they share their eye-opening first Equip Expo experience alongside my own highlights from the 2025 show.

In this episode, Rehlko Engines President Eric Fontaine shares his inspiring journey from the United States Naval Academy and Duke's Fuqua School of Business to leading the historic Kohler-to-Rehlko transition, while diving into the groundbreaking Command Pro 41 HP—their most powerful engine yet—the EFI-enhanced Command Pro 888, and key takeaways from Equip Expo 2025.

In this Equip Expo-recorded episode of the Green Industry Podcast, host Paul Jamison chats with Greg Chism of Dependable Lawn Care about his solo operator days documenting lawn business life on YouTube, the unexpected explosion of his family vlogs that crowned him the world's #1 YouTuber for weeks, earning multiple gold play buttons for channels over 1 million subscribers, insider tips for content creators, and the fascinating evolution of the online lawn care community from its early days to today.

In this episode, Jonathan Pototschnik shares proven strategies for building a successful business and reveals the deep passion that drives him to empower entrepreneurs to elevate both their professional ventures and personal lives.

Paul Jamison and Mr. Producer explore the concept of lifestyle creep, offering practical advice on controlling expenses to ensure they don't outpace your growing income.

In this episode, Mr. Producer joins the show to discuss practical strategies for eliminating distractions and unlocking the power of focus in our personal and professional lives.

In the finale, we wrap up our deep dive into social media marketing for lawn care businesses, covering Facebook Groups, YouTube, TikTok, and LinkedIn, with strategies to optimize your time and budget for maximum impact.

In part one, we dive into the essentials of social media marketing for lawn care businesses, exploring platforms like Google Business Profile, Facebook Pages, and Instagram, and how to identify and target your ideal customers online.

Unpack the power of maintaining financial margin to unlock new possibilities in your life.

Unpack the importance of relationships as a key driver of financial prosperity in this episode.

In this follow-up episode, Naylor Taliaferro, Cornell Mack, Chase Gallagher, and Trevor Koolmees dive deeper into the 2025 Equip Expo, sharing expert tips for first-time attendees to maximize their experience, revealing the biggest mistakes to avoid, and offering strategies to make the most of this premier trade show for lawn care and landscaping professionals.

In this episode, recorded at Vermeer's world headquarters in Pella, Iowa, special guests Naylor Taliaferro, Cornell Mack, Chase Gallagher, and Trevor Koolmees share insights from their tour of the company founded by Gary Vermeer in 1948, discussing its evolution and innovations, before previewing the 2025 Equip Expo and the exciting Morning Show event.

My 8 years at Equip Expo reveal must-know hacks, plus use PAUL for a 50% ticket discount.

Ralpheal Locklear, the owner of South Eastern General Contractors, shares his journey from humble beginnings to leading a thriving construction firm, revealing key entrepreneurial lessons on resilience and integrity.

In part two, hear my journey to becoming debt-free, discover why running a debt-free landscaping business brings peace, and join Megan and Joey Coberly alongside Kevin Salters as they answer your questions on building thriving businesses.

Join Megan and Joey Coberly of Landscaping Bookkeeper and lawn care business expert Kevin Salters in a dynamic Q&A session, answering your questions on business finance, growth strategies, and key financial decisions to elevate your landscaping business.

Join host Paul Jamison as Kris Kiser, a key voice in the landscaping industry, shares an exclusive preview of the 2025 Equip Exposition, revealing must-see innovations, emerging trends, and insider tips for professionals gearing up for this premier event in Louisville, Kentucky.

On today's program Mr. Producer joins us for an important conversation about the power of focus.

In this exciting episode, Paul Jamison announces the launch of his new audiobook "Level Up Your Money" on Audible, shares a narrated preview of Chapter 3 by Mr. Producer, and dives into an interview discussing the crucial role of building trust and a strong reputation in achieving financial success.

In this episode of The Green Industry Podcast, host Paul Jamison interviews Marcus Piazzisi, founder and CEO of VIIRL, who shares his inspiring journey from baseball stardom to digital marketing expertise, along with practical tips for marketing lawn care businesses using tools like CallRail to track and optimize results.

In this concluding episode of our two-part series on The Green Industry Podcast, host Paul Jamison dives deeper with Joey Coberly and Kevin Salters on mastering business financials and strategies for building a successful enterprise in the lawn care and landscaping industry.

In this episode, host Paul Jamison sits down with 40-year lawn care veteran Kevin Salters and specialized bookkeeper Joey Coberly to discuss the biggest financial mistakes lawn care business owners make and practical solutions to overcome these common pitfalls.

In this part 2 episode, Naylor Taliaferro previews his upcoming LCR Summit in Louisville on October 20-21, 2025, sharing the event's history, who it's designed for (such as lawn care and landscaping business owners), the lineup of speakers, benefits like networking and business growth strategies, and all key details including schedule and location. LCR Summit Louisville - Click Here

In this part 1 episode, we catch up with Naylor Taliaferro as we discuss the importance of attending events, building networks, and continuously striving to level up our businesses and lives.

In this episode, Mitchell Gordy joins us to preview his 7th annual meet-up at Merle's in Louisville, Kentucky, sharing the event's origin story, its yearly progression into a must-attend for early Equip Expo arrivals, and details on this year's Tuesday, October 21 gathering from 3pm to 6pm featuring Louisville fried chicken, mac and cheese, and other delicious food on a first-come, first-served basis.

In this engaging episode, join host [Your Name] for an exclusive interview with Tony Rudolph as they explore the thriving lawn care community and offer an exciting preview of what's in store at Equip Expo 2025, the ultimate gathering for landscapers and outdoor professionals.

Paul Jamison sits down with Tony Rudolph for the first half of their conversation on the book 'Level Up Your Money,' covering biblical money principles including giving to those in need and tips for better business financial health.

Building on part one, explore an overview of Chapter 10 from "Level Up Your Money," focusing on distinguishing appreciating assets from depreciating ones and starting your journey with mutual funds and the S&P 500.

In this episode, I explore the transformative power of investing and how to make your money work for you, while breaking down essential terms like the stock market, stocks, mutual funds, the S&P 500, Roth IRAs, and more to help beginners build a strong financial foundation.

In this episode, I reveal the five biggest mistakes I made at past Equip Expos in Louisville, share actionable advice on how to avoid them, and provide insider tips to maximize your networking, booth visits, and overall experience at this premier outdoor power equipment and landscaping trade show.

In this part two, host Paul Jamison recaps the core principles from "The Millionaire Next Door," dives deeper into lessons on avoiding family handouts and choosing wealth-building occupations, and shares bonus findings from Dave Ramsey's study on how today's millionaires achieve success through consistent habits and hard work. 

Join host Paul Jamison as he explores the first three key lessons from Thomas Stanley's "The Millionaire Next Door," revealing how everyday millionaires prioritize living below their means, efficient resource allocation, and financial independence over flashy status symbols to build lasting wealth in the green industry and beyond.