Green Industry Podcast

Discover the details of the Green Industry Podcast's live broadcast from the stage at Equip Expo's Morning Show on October 23, 2025, in Louisville, and enjoy anecdotes about the fun times that made past events legendary.

In this episode Paul Jamison discusses how to sharpen your focus to boost productivity in the lawn care business, avoiding common pitfalls that slow down financial progress.

Explore how prioritizing financial margin, as outlined in this chapter, empowers lawn care business entrepreneurs to handle uncertainties, invest wisely, and achieve peace through disciplined financial practices.

Unlock the top five actionable strategies to dramatically increase profits in your lawn care business while scaling efficiently.

In this episode Paul Jamison concludes the two part series on some of the best ways to save money in your lawn care business and in your personal finances. 

In this episode Paul Jamison shares some practical ways to save money! 

Join host Paul Jamison as he empowers lawn care professionals and business owners—our modern business athletes—to prioritize health and wellness. This episode delivers the Top 5 Tips to Get in Better Shape, tailored for the demands of the green industry, plus practical advice on boosting physique, energy, on-the-job snacks, healthy eating out, and exercise routines.

Join us for an actionable guide to mastering Instagram, Facebook, YouTube and TikTok, where we'll share step-by-step strategies to showcase stunning before-and-after lawn transformations and build a thriving community for your lawn care business in 2025.

Join Paul Jamison and Meagan McLoughlin from CallRail as they explore how Voice Assist can enhance customer interactions and increase profitability for lawn care and landscaping businesses.

Join Paul Jamison for practical tips to maximize your first-time experience at Equip Expo 2025, October 21-24 in Louisville, Kentucky, and learn how to invest wisely in your lawn care business growth.

Dive into practical strategies and motivational insights that empower you to conquer procrastination and reclaim your productivity like never before.

Discover how to reclaim your precious time with eye-opening insights and motivational wisdom that could transform your daily life forever.

In this episode, we chat with Chris Lonergan from Footbridge Media about demystifying AI and practical ways to leverage it for greater efficiency in your daily life and lawn care operations.

In this episode, we chat with Andy Wilson about the upcoming Equip Expo and his exciting plans for an unforgettable experience in Louisville, Kentucky, including the LCR Summit hosted by Naylor Taliaferro.

In this episode, Andy Wilson shares his personal takeaways from reading 'Level Up Your Money,' diving into biblical principles that pave the way for true financial success.

In this finale of our 3-part series, host Paul and Cornell Mack discuss the profound influence of content, the reasons to start creating online, ways to enhance your content quality, and best practices for managing and improving your online reputation.

In this episode of our 3-part series, host Paul chats with Cornell Mack about his move to Tampa, previews the upcoming Equip Expo and LCR Summit in Louisville, and explores how networking can elevate your net worth by improving your circle of influence.

A very fun conversation with my friend Cornell Mack! We chat about my new book Level Up Your Money. 

In this episode, join host Paul Jamison as he unpacks Chapter 4 of his new book Level Up Your Money, revealing how your network truly defines your net worth through captivating personal stories—like building key industry connections—and practical strategies for building intentional relationships that unlock doors to financial abundance and success.

On today's episode Paul dives into Chapter 2 of his new book Level Up Your Money as he explores how a diligent work ethic, rooted in biblical principles, can attract favor, opportunities, and financial success while overcoming distractions and embracing excellence.

Join Paul Jamison for an overview of Chapter 1 from his new book Level Up Your Money, sharing biblical wisdom and practical steps to master budgeting and take control of your finances.

Ending our conversation with Pete Ciotti, we examine Paul Jamison's book Level Up Your Money, emphasizing its actionable advice on eliminating distractions, building multiple income streams, and embracing generosity to help readers build a thriving, debt-free future.

In this podcast, we explore practical ways to enhance your personal health, unlock greater vitality, and leverage wellness to sharpen your leadership skills and drive superior business performance.

In this first installment of a three-part series, host Paul Jamison chats with Pete Ciotti about the humble early days of his lawn care business and the invaluable lessons gleaned from his rookie mistakes.

In this episode, we break down retained earnings, personal emergency funds, and smart strategies to help you build a financial cushion for both your lawn care business and personal life.

In this episode, Paul Jamison dives into the top 10 financial mistakes lawn care pros make—and delivers real-world solutions to help you steer clear and grow a thriving, profitable business.

In this solo episode, Paul Jamison breaks down the biggest financial pitfalls lawn and landscape business owners face—from underpricing to tax troubles—and how to sidestep them for lasting success.

Paul Jamison shares the ultimate guide to Equip Expo, covering what to expect each day, how to prepare for your trip, and how to get the most value from the largest lawn care and landscaping trade show in the world.

In the final part of this five-episode series, Joey Coberly and Kevin Salters share their excitement and strategy for attending Equip Expo for the first time. Tune in to hear how they plan to leverage the event to grow their lawn care businesses and why they're passionate about helping others do the same.

Paul Jamison interviews Joey Coberly and Kevin Salters on finding quality employees, training them right, and becoming the kind of leader your landscaping business needs to thrive.

In Part 3 of this 5-part series, Kevin Salters and Joey Coberly unpack what it really means to know your numbers, revealing the good, bad, and ugly sides of debt — and how running a debt-free lawn care business sets you up for true, sustainable growth.

In Part 2 of this 5-part series, Kevin Salters and Joey Coberly break down how they apply the Profit First plan, structure their bank accounts, and organize their financial buckets to keep their lawn care businesses — and their personal budgets — thriving and profitable.

In Part 1 of this 5-part series, industry veteran Kevin Salters and bookkeeping pro Joey Coberly join Paul Jamison to reveal how to build a thriving lawn care business the right way — and the money mistakes that could mow down your profits if you're not careful.

Recorded live at the 2025 Lawn Care Life Conference, this interactive episode features a dynamic panel of industry pros answering the audience's top questions about growing a profitable lawn care business and boosting your social media game — moderated by Naylor Taliaferro with John Pajak on the mic.

In this episode, Paul Jamison shares the top 10 types of lawn care and landscaping customers to steer clear of — with real-world red flags that'll save you stress, time, and hard-earned cash.

Learn how to price your lawn care services right so you earn what you're worth, keep great customers, and build real profit into every job. Discover the secrets to profitable lawn care pricing so you stop leaving money on the table. Stop undercharging — this episode will show you how to confidently price for profit and position your business as premium. Ready to stop guessing your prices? Here's how to price lawn care services the smart way and grow your bottom line.

In this episode, Paul Jamison chats with Laura Beussman, CMO at CallRail, about practical ways lawn care and landscaping businesses can level up their marketing, track calls, and turn more leads into loyal customers.

In Part 2 of this conversation, Alberti Ortiz of Boca Landscape Design reveals how he landed and manages six Costco locations, dives into his design-build journey, and shares how collaborating with Willie Rodriguez of A's Ornamental has helped grow his thriving landscaping business.

Alberti Ortiz opens up about finding faith, quitting drinking, and leading his Boca landscaping business with a renewed purpose.

In Part 2 of this focused series, Jonathan Pototschnik drills down into what lawn care business owners should truly prioritize: first, getting customers—and second, building the team to serve them. He shares tactical insights for both and explains why clarity of focus is the ultimate tool for building a thriving, distraction-free company.

In this episode, lawn care industry leader Jonathan Pototschnik shares why mastering focus is the difference between chaos and consistent growth. He breaks down how to zero in on what truly moves the needle in your business, eliminate distractions, and stay committed to your core priorities—so you can build a stronger, more profitable company.

In Part 2 of this powerful series, industry veteran Kevin Salters dives deep into two critical topics for lawn care success: building route density and attracting your ideal customer. Then, he shares hard-earned lessons on hiring and retaining top-tier employees—giving you the blueprint for a streamlined, profitable operation.

In this kickoff to a four-part series, lawn care veteran Kevin Salters—who's worked with industry giants like TruGreen, Russo, and BrightView—unpacks his 40+ years of experience to teach you how to price your services right. From knowing your numbers to staying profitable in a competitive market, this episode is a must-listen for anyone serious about making money in lawn care.

Discover why frugality is a financial superpower and learn practical ways to save money in both your business and personal life—without being cheap.

In the final part of this four-part series, Joey Coberly opens up about running a debt-free company, building emergency reserves, and making wise financial choices to help lawn care business owners stay in control and out of the red.

In Part 3 of this four-part series, Joey Coberly shares hard-earned lessons on hiring the right employees and creating systems for retention—so lawn care business owners can build reliable teams and scale with confidence.

In Part 2 of this four-part series, Joey Coberly introduces Lawn Care Launch—a powerful system combining financial management, marketing, and mentorship—designed to guide lawn care business owners through sustainable growth and long-term success.