Green Industry Podcast

In this episode of the Green Industry Podcast, host Paul Jamison breaks down the essentials of choosing a strategic company name, selecting the ideal legal structure (Sole Proprietorship, LLC, or Corporation), and separating your banking to build a protected, scalable, and sellable lawn care business

In this episode of the Green Industry Podcast, host Paul Jamison breaks down the foundational steps of the ultimate marketing strategy for your lawn care business, covering Google Business Profile optimization, conversion-focused websites, and how to avoid costly service area mistakes.

In part 2 of Paul Jamison's interview with Naylor Taliaferro, they reveal the full guest lineup and format for the live Thursday Morning Show at Equip Expo, deep dive into the LCR Summit Louisville including speaker topics from Jason Creel, John Pajak and Eric Triplett, share startling industry statistics regarding solo owner-operators, and provide a 50% discount code for LCR Summit tickets.

In this live podcast interview, Paul Jamison talks with Naylor Taliaferro about his recent decision to stop his decade-long YouTube Rally event at the Equip Expo, as well as Naylor's expert advice on time management and priorities.

In this episode of the Green Industry Podcast, host Paul Jamison is joined by Chris Rector from Rehlko to discuss the rebranding of Kohler engines to Rehlko. They explore how this change will impact the lawn care business, dive into the specifics of Rehlko's impressive warranty programs—including an extra year on the 888 model—and discuss the process of repowering with Rehlko's Command PRO engine series. Plus, Chris shares an exciting invitation for all lawn care business owners attending the upcoming Equip Expo!

In this episode of the Green Industry Podcast, host Paul Jamison discusses the upcoming LCR Summit and Equip Expo in Louisville, Kentucky, where attendees can expect to learn strategies for improving cash flow and achieving peace of mind in their businesses.

In this episode, Paul Jamison sits down with Jonathan Pototschnik to break down the hard truths about running a profitable lawn care business, from avoiding the trap of underpricing your work to why tracking every single man-hour is the only way to scale successfully.

In this episode, host Paul Jamison recounts the vulnerable story of how he started his lawn care business completely broke in 2011, relying on borrowed equipment, the kindness of strangers, and a strategic focus on high-income neighborhoods to turn his desperate hustle into a profitable enterprise.

In this episode, host Paul Jamison explores the timeless principles of Napoleon Hill's seminal work, Think and Grow Rich, discussing why cultivating the right mindset is the foundational step toward achieving lasting financial success and peace of mind in your lawn care business.

In this episode of the Green Industry Podcast, host Paul Jamison discusses why you should never finance your clients' projects out of your own pocket and details how implementing a prepay system can completely revolutionize the cash flow and profitability of your lawn care business.

In part three of our series on serving from the overflow, host Paul Jamison gets vulnerable about his own past experiences with extreme burnout and shares why setting firm boundaries with your phone and scheduling dedicated rest is the ultimate secret to building a successful lawn care business without losing your mind.

In Part Two of our series on serving from the overflow, host Paul Jamison breaks down practical, actionable strategies for lawn care business owners to physically and mentally recharge, from prioritizing deep sleep and morning routines to setting firm boundaries and taking completely technology-free breaks.

In this episode, we discuss the dangers of running your business on an empty tank and share the first five actionable strategies from our top 27 list to help you recharge your physical and mental energy so you can serve your family, crew, and customers from a place of true abundance.

(Part 2) In this episode, we outline the top ten marketing strategies for lawn care and landscaping business owners to stop chasing low-margin leads and start magnetically attracting high-paying, premium clients.

In this episode, we lay out the ultimate marketing blueprint for lawn care and landscaping business owners, breaking down the top strategies to stop chasing low-margin clients and start magnetically attracting premium, high-paying accounts in your local area.

In Part Two of our deep dive into Dan Kennedy's No B.S. Wealth Attraction for Entrepreneurs, we round out our top ten list with the remaining powerful principles you need to shift your money mindset, shatter your income ceilings, and draw serious wealth into your landscaping business.

In Part One of this special Dan Kennedy series, we explore three foundational principles of wealth attraction for contractors, breaking down why you must become a marketer first, how tracking your numbers draws in cash, and the secret to building your financial fortress through dedicated wealth and giving accounts.

In this episode, we break down the top ten ways to take your lawn care and landscaping operation from stressful, disorganized chaos to a clean, streamlined machine engineered to maximize your net profit margins.

In this episode, we break down the financial anatomy of your business by counting down the top 10 expenses that are likely eating your profit margins and show you how to start tracking them to stop guessing and start scaling.

Looking back on 15 years of running a lawn care business, I am breaking down the most critical financial and operational lessons learned since 2011 to help you accelerate your own path to profitability and professional excellence.

In this episode, we break down the reality of scaling a lawn care business past the million-dollar mark, weighing the massive benefits of uncapped earning potential and building a sellable asset against the harsh realities of shrinking margins, constant recruiting, and heightened liability.

In Part One of this business growth series, we dive deep into the raw pros and cons of running a one-crew lawn care setup, exploring how staying small can protect your profit margins and quality control, while also addressing the harsh realities of the physical toll and income ceilings solo operators face.

On this special episode we review the book Level Up Your Money, unpacking the dangerous financial illusions that trap small business owners and sharing actionable frameworks—like the Profit First system—to help you build genuine, sustainable wealth.

In this episode of the Green Industry Podcast, Paul and Larry dives into essential business strategies, operations advice, and industry insights designed to help you build a more profitable and efficient lawn care company.

Broadcasting live from the Turf Mutt Great Lawn during an official GUINNESS WORLD RECORDS™ attempt, host Paul Jamison sits down with special guest Cornell Mack to discuss the upcoming Equip Expo, his highly anticipated Win at Life event, and an epic, high-stakes 7-game series of rock-paper-scissors!

Broadcasting live from the Turf Mutt Great Lawn in Louisville, host Paul Jamison is joined by industry expert Michael Garvey to discuss an epic GUINNESS WORLD RECORDS™ attempt and the game-changing, fully autonomous technology shaping the future of the green industry.

Paul Jamison and Footbridge Media's Chris Lonergan dive into the future of digital marketing, revealing how artificial intelligence is changing local search and outlining the exact steps you need to take to ensure your lawn care business gets found online. Footbridge Media – Get a pro lawn care website: footbridgemedia.com

Host Paul Jamison sits down with OPEI President Kris Kiser on the TurfMutt Great Lawn to discuss Rehlko's exciting GUINNESS WORLD RECORDS™ attempt, the massive growth of a completely sold-out Equip Expo, and the huge changes coming to the trade show's future. (use your promo code PAUL to save 50% on their registration!)

Join host Paul Jamison at the TurfMutt Great Lawn in Louisville, Kentucky, as Rehlko puts their Command PRO® 41 hp engine under extreme real-world load in an official attempt to set the GUINNESS WORLD RECORDS™ title for the Fastest time to mow the area of an American football field (rideon lawnmower).

Paul Jamison breaks down the exact strategies and action steps you need to confidently raise your prices this season, ensuring your lawn care business stays highly profitable even as costs go up. Price Increase Letter Template

Paul Jamison exposes the hidden overhead expenses quietly eating away at your profit margins and breaks down exactly why skyrocketing fuel costs mean you must raise your prices immediately to protect your lawn care business.

Profit Accelorator Live - Click Here Paul Jamison breaks down the top five mistakes that are silently destroying your lawn care profit margins, and shares how joining him at the upcoming Profit Accelerator LIVE event in Richmond, Virginia will give you the exact blueprint to build a highly profitable, sellable business.

Paul Jamison shares essential time management strategies and scheduling hacks designed to help lawn care business owners maximize their daily route efficiency, reduce wasted windshield time, and finally get their weekends back.

Paul Jamison breaks down the complete step-by-step protocol for flawless sod installations, covering everything from critical soil prep and the "brickwork" laying technique to exact pricing strategies so you can maximize profits on these high-ticket jobs.

Paul Jamison shares the ultimate guide to core aeration, breaking down the agronomic benefits, ideal timing for different grass types, and strategic pricing methods to help you maximize profits in your lawn care business.

Paul Jamison and special guest Jonathan Pototschnik reveal the exact formula for calculating your man-hour rate so you can stop guessing your prices, fix underpriced yards, and start maximizing your lawn care business profits.

Phil Risher joins the show to share cutting-edge marketing strategies for future-proofing your business, explaining how to rank on AI-driven search engines, turn everyday customer calls into instant content, and use AI avatars to dominate your local market.

Paul Jamison explains why stepping away from your lawn care business for a dedicated Sabbath day of rest is the ultimate secret to beating Spring Rush burnout, restoring your creativity, and making sharper decisions.

Join Paul Jamison as he outlines his personal 5-step playbook for mastering your personal finances, getting completely out of debt, and achieving true financial freedom!

Discover the top five online and top five offline marketing strategies to consistently attract high-quality customers and maximize the growth of your lawn care business.

Join Paul Jamison and Mr. Producer as they reveal how to avoid the dangerous trap of lifestyle creep and use the biblical "Joseph Principle" to protect your hard-earned Spring Rush profits for the slow winter months.

Learn how to calculate your true break-even numbers, build tighter routes, and leverage your existing customer base to ensure you actually get to keep the cash you make this spring rush.

The conversation continues in Part 2 as Paul Jamison and Naylor Taliaferro transition from pricing strategies to a massive announcement for the green industry. Naylor drops all the exciting details about his brand-new, upcoming event: Profit Accelerator LIVE. Listen in to discover why this event was created, who it is specifically designed for, and how attending can give you the exact blueprint and networking power you need to drastically accelerate your lawn care profits this year. You do not want to miss this!

Are you working yourself into the ground but still struggling to see a healthy profit margin? In Part 1 of this exclusive interview, Paul Jamison sits down with green industry veteran Naylor Taliaferro to tackle one of the biggest traps in the lawn care business: underpricing your services. Naylor and Paul break down the exact strategies you need to confidently raise your rates, stop leaving money on the table, and build hyper-efficient route density so you can maximize your daily earning potential. If you are tired of being the "cheap guy" on the block, this episode is your wake-up call!

In this episode, bookkeeping expert Joey Coberly returns to share how mastering your numbers and implementing the Profit First system can completely eliminate your tax season stress. We also discuss how casting a clear vision and planning your quarter with his new Lawn Care Launch program will help you confidently conquer the chaotic spring rush and scale a highly profitable business. 5-Day Think And Act Like A CEO Challenge Affiliate Link: Click here

Bookkeeping expert Joey Coberly joins the show to reveal how mastering your numbers, calculating your true break-even point, and setting a solid financial foundation are the keys to scaling a highly profitable lawn care business.   Lawn Care Launch Workshops: https://workshops.lawncarelaunch.com/   5 Day Think And Act Like A CEO Challenge: https://challenge.lawncarelaunch.com/  

Discover why the peak of the spring rush is the perfect time to professionally fire your lowest-paying, highest-maintenance clients so you can eliminate stress and maximize your route's profitability.

Discover the exact math behind calculating your true overhead and real billable hours for a two-man lawn care crew so you can stop guessing on your quotes and start pricing for actual profit.

OPEI President Kris Kiser joins the podcast to reveal massive updates coming to the 2026 Equip Exposition and explains why attending the industry's biggest event is the ultimate cheat code for scaling your lawn care business.

Discover why saying "yes" to every out-of-route or one-off job is silently destroying your profitability, and learn the exact strategies to professionally turn down bad leads so you can build a highly dense, stress-free lawn care business.

Discover how implementing a strict "credit card on file" policy and automating your billing through Jobber can permanently eliminate your accounts receivable headaches, instantly boost your cash flow, and give you back hours of your week to focus on scaling your business.