Green Industry Podcast

A very fun conversation with my friend Cornell Mack! We chat about my new book Level Up Your Money. 

In this episode, join host Paul Jamison as he unpacks Chapter 4 of his new book Level Up Your Money, revealing how your network truly defines your net worth through captivating personal stories—like building key industry connections—and practical strategies for building intentional relationships that unlock doors to financial abundance and success.

On today's episode Paul dives into Chapter 2 of his new book Level Up Your Money as he explores how a diligent work ethic, rooted in biblical principles, can attract favor, opportunities, and financial success while overcoming distractions and embracing excellence.

Join Paul Jamison for an overview of Chapter 1 from his new book Level Up Your Money, sharing biblical wisdom and practical steps to master budgeting and take control of your finances.

Ending our conversation with Pete Ciotti, we examine Paul Jamison's book Level Up Your Money, emphasizing its actionable advice on eliminating distractions, building multiple income streams, and embracing generosity to help readers build a thriving, debt-free future.

In this podcast, we explore practical ways to enhance your personal health, unlock greater vitality, and leverage wellness to sharpen your leadership skills and drive superior business performance.

In this first installment of a three-part series, host Paul Jamison chats with Pete Ciotti about the humble early days of his lawn care business and the invaluable lessons gleaned from his rookie mistakes.

In this episode, we break down retained earnings, personal emergency funds, and smart strategies to help you build a financial cushion for both your lawn care business and personal life.

In this episode, Paul Jamison dives into the top 10 financial mistakes lawn care pros make—and delivers real-world solutions to help you steer clear and grow a thriving, profitable business.

In this solo episode, Paul Jamison breaks down the biggest financial pitfalls lawn and landscape business owners face—from underpricing to tax troubles—and how to sidestep them for lasting success.

Paul Jamison shares the ultimate guide to Equip Expo, covering what to expect each day, how to prepare for your trip, and how to get the most value from the largest lawn care and landscaping trade show in the world.

In the final part of this five-episode series, Joey Coberly and Kevin Salters share their excitement and strategy for attending Equip Expo for the first time. Tune in to hear how they plan to leverage the event to grow their lawn care businesses and why they're passionate about helping others do the same.

Paul Jamison interviews Joey Coberly and Kevin Salters on finding quality employees, training them right, and becoming the kind of leader your landscaping business needs to thrive.

In Part 3 of this 5-part series, Kevin Salters and Joey Coberly unpack what it really means to know your numbers, revealing the good, bad, and ugly sides of debt — and how running a debt-free lawn care business sets you up for true, sustainable growth.

In Part 2 of this 5-part series, Kevin Salters and Joey Coberly break down how they apply the Profit First plan, structure their bank accounts, and organize their financial buckets to keep their lawn care businesses — and their personal budgets — thriving and profitable.

In Part 1 of this 5-part series, industry veteran Kevin Salters and bookkeeping pro Joey Coberly join Paul Jamison to reveal how to build a thriving lawn care business the right way — and the money mistakes that could mow down your profits if you're not careful.

Recorded live at the 2025 Lawn Care Life Conference, this interactive episode features a dynamic panel of industry pros answering the audience's top questions about growing a profitable lawn care business and boosting your social media game — moderated by Naylor Taliaferro with John Pajak on the mic.

In this episode, Paul Jamison shares the top 10 types of lawn care and landscaping customers to steer clear of — with real-world red flags that'll save you stress, time, and hard-earned cash.

Learn how to price your lawn care services right so you earn what you're worth, keep great customers, and build real profit into every job. Discover the secrets to profitable lawn care pricing so you stop leaving money on the table. Stop undercharging — this episode will show you how to confidently price for profit and position your business as premium. Ready to stop guessing your prices? Here's how to price lawn care services the smart way and grow your bottom line.

In this episode, Paul Jamison chats with Laura Beussman, CMO at CallRail, about practical ways lawn care and landscaping businesses can level up their marketing, track calls, and turn more leads into loyal customers.

In Part 2 of this conversation, Alberti Ortiz of Boca Landscape Design reveals how he landed and manages six Costco locations, dives into his design-build journey, and shares how collaborating with Willie Rodriguez of A's Ornamental has helped grow his thriving landscaping business.

Alberti Ortiz opens up about finding faith, quitting drinking, and leading his Boca landscaping business with a renewed purpose.

In Part 2 of this focused series, Jonathan Pototschnik drills down into what lawn care business owners should truly prioritize: first, getting customers—and second, building the team to serve them. He shares tactical insights for both and explains why clarity of focus is the ultimate tool for building a thriving, distraction-free company.

In this episode, lawn care industry leader Jonathan Pototschnik shares why mastering focus is the difference between chaos and consistent growth. He breaks down how to zero in on what truly moves the needle in your business, eliminate distractions, and stay committed to your core priorities—so you can build a stronger, more profitable company.

In Part 2 of this powerful series, industry veteran Kevin Salters dives deep into two critical topics for lawn care success: building route density and attracting your ideal customer. Then, he shares hard-earned lessons on hiring and retaining top-tier employees—giving you the blueprint for a streamlined, profitable operation.

In this kickoff to a four-part series, lawn care veteran Kevin Salters—who's worked with industry giants like TruGreen, Russo, and BrightView—unpacks his 40+ years of experience to teach you how to price your services right. From knowing your numbers to staying profitable in a competitive market, this episode is a must-listen for anyone serious about making money in lawn care.

Discover why frugality is a financial superpower and learn practical ways to save money in both your business and personal life—without being cheap.

In the final part of this four-part series, Joey Coberly opens up about running a debt-free company, building emergency reserves, and making wise financial choices to help lawn care business owners stay in control and out of the red.

In Part 3 of this four-part series, Joey Coberly shares hard-earned lessons on hiring the right employees and creating systems for retention—so lawn care business owners can build reliable teams and scale with confidence.

In Part 2 of this four-part series, Joey Coberly introduces Lawn Care Launch—a powerful system combining financial management, marketing, and mentorship—designed to guide lawn care business owners through sustainable growth and long-term success.

In this kickoff episode of a four-part series, financial pro Joey Coberly shares critical insights on pricing, labor costs, and avoiding costly mistakes that many lawn care business owners make in their early years.

In the final part of this series, Allen LaMere breaks down how tracking time and expenses can transform your bottom line—and shares his go-to strategies for finding and keeping top-tier employees.

In Part 3, Allen LaMere joins the conversation on pricing with hard-earned insights into why charging what you're truly worth is the only way to run a profitable, tax-ready landscaping business.

In Part 2, Allen LaMere shares how attending Equip Expo opened his eyes to industry best practices, helping him accelerate growth by learning directly from seasoned landscaping pros.

In Part 1, Allen LaMere recounts wild Boston sports memories and shares how two decades in the restaurant world shaped his gritty, customer-first approach to launching a successful landscaping business.

Paul Jamison opens up about the personal finance habits that help him stay debt-free, build wealth, and run a successful business without losing sleep.

In today's episode I'm joined by Chris Lonergan from Footbridge Media to talk all things marketing—from what makes a great website in 2025 to how small business owners can win on social media without burning out. Whether you're just starting your lawn care company or scaling up, this episode will help you attract the right customers and keep your pipeline full.

In this special episode from Dallas, Naylor Taliaferro drops major news on the podcast—Greg Chism, a foundational figure in the lawn care YouTube community and the original force behind the Rally, is making his long-awaited return to Equip Expo 2025. Set to appear at the Rally event on Thursday, October 23, this announcement marks a powerful reunion for the lawn care industry. Tune in as Paul and Naylor share the behind-the-scenes story and reflect on Greg's lasting impact.

In Part 2 of the Dallas Debrief, Paul Jamison and Naylor Taliaferro continue unpacking key lessons from Myron Golden's Content to CashFlow event, sharing more valuable takeaways on creating impactful social media content and building a brand that truly connects with your audience.

Paul Jamison and Naylor Taliaferro recap powerful takeaways from Myron Golden's Content to CashFlow event in Dallas, diving into business growth strategies and how to level up your social media content.

Paul Jamison sits down with Joshua Marotta in downtown Atlanta to explore the inspiring journey of Atlanta Arbor Tree Care, covering team building, strategic pricing, and how CallRail enhances their marketing.

Paul Jamison catches up with the Lawn Care Juggernaut to explore the next chapter in his career and YouTube journey, diving into future plans and creative growth.

In Part 2, Timothy Warren dives deep into how Helium SEO drives results for landscapers and reveals what the future holds for search engine optimization in the green industry. Helium-SEO - https://helium-seo.com/landscaping-digital-marketing-services/ Timothy Warren (Helium SEO) Cell: (937) 532-4575 tim@helium-seo.com

Timothy Warren of Helium SEO joins Paul Jamison to uncover the top marketing missteps lawn care business owners make and how AI is reshaping small business promotion. Helium-SEO - https://helium-seo.com/landscaping-digital-marketing-services/ Timothy Warren (Helium SEO) Cell: (937) 532-4575 tim@helium-seo.com

Jonathan Pototschnik shares how to grow a successful lawn care business by focusing on cash flow, customers, and the future of the industry.