Green Industry Podcast

Bookkeeping expert Joey Coberly joins the show to reveal how mastering your numbers, calculating your true break-even point, and setting a solid financial foundation are the keys to scaling a highly profitable lawn care business.   Lawn Care Launch Workshops: https://workshops.lawncarelaunch.com/   5 Day Think And Act Like A CEO Challenge: https://challenge.lawncarelaunch.com/  

Discover why the peak of the spring rush is the perfect time to professionally fire your lowest-paying, highest-maintenance clients so you can eliminate stress and maximize your route's profitability.

Discover the exact math behind calculating your true overhead and real billable hours for a two-man lawn care crew so you can stop guessing on your quotes and start pricing for actual profit.

OPEI President Kris Kiser joins the podcast to reveal massive updates coming to the 2026 Equip Exposition and explains why attending the industry's biggest event is the ultimate cheat code for scaling your lawn care business.

Discover why saying "yes" to every out-of-route or one-off job is silently destroying your profitability, and learn the exact strategies to professionally turn down bad leads so you can build a highly dense, stress-free lawn care business.

Discover how implementing a strict "credit card on file" policy and automating your billing through Jobber can permanently eliminate your accounts receivable headaches, instantly boost your cash flow, and give you back hours of your week to focus on scaling your business.

In this episode, we're auditing the five fatal mistakes that drain your bank account during the spring rush and sharing the tactical shifts you need to make to ensure this high-demand season actually reaches its full profit potential.

Learn how to stop just being "busy" and start being highly profitable by optimizing your route density, raising your job minimums, and mastering the art of the springtime upsell.

In this episode of The Green Industry Podcast, host Paul Jamison delivers his top practical strategies to help lawn care business owners fully capitalize on the spring rush — from smart pricing and pre-selling contracts to hiring, marketing, route optimization, and protecting your energy — plus powerful motivational quotes about "making hay while the sun shines."

In this episode, I dive into the newly announced Equip Expo 2026 keynote series featuring HGTV's Mike Holmes and media powerhouse Susan Packard, plus The Morning Show I'm hosting, the Energize event, smart hotel picks (and ones to avoid) in Louisville, and how to snag your ticket for just $12.50 using promo code PAUL for 50% off super early bird pricing—don't wait, registration is open now!

In this must-listen episode of The Green Industry Podcast, discover proven 2026 pricing strategies to stop underquoting your lawn care and landscaping services in a high-cost market, with real  examples for weekly mowing ($60–$95+ per visit), fertilizer/weed control, mulch, pine straw, tree pruning, flower planting, and full installs—so you can confidently charge what you're worth, protect your margins, and thrive this spring and beyond.

In this heartfelt episode, Paul shares his raw testimony from a recent men's group talk—how a life-changing encounter with Jesus completely transformed him and ignited an unstoppable passion for success in small business, proving that true purpose flows from surrender to Christ.

In this powerful episode, we dive deep into what the Bible truly says about financial prosperity, success, and building lasting wealth. Drawing from key Scriptures like Proverbs 10:22 ('The blessing of the Lord makes one rich'), Deuteronomy 8:18 (God gives power to get wealth), and Proverbs 13:22 ('A good man leaves an inheritance to his children's children'), we explore God's heart for diligence over laziness, humble stewardship, skillful work that opens doors, and prosperity that flows from aligning with His principles. Whether you're tired of living paycheck to paycheck or want to create a legacy for your family, these verses reveal practical, faith-filled steps to financial freedom and abundance—without chasing worldly shortcuts. Join us as we unpack 12 transformative Bible passages and discover how diligence, humility, and trusting God's blessing lead to riches with no sorrow. Perfect for anyone seeking biblical wisdom on money, work, and generational impact!

Discover why most millionaires live in ordinary neighborhoods, drive used cars, and never look rich.

In the hilarious conclusion of our 3-part series with John Pajak, Paul Jamison breaks down the viral Empire Cleaning commercial while diving deep into powerful branding, marketing strategies, and exactly how to become more findable so you can attract way more customers to your lawn care business.

In Part 2 of our 3-part series Paul Jamison and John Pajak break down exactly what it means to "know your numbers" in the lawn care business — showing you step-by-step how to calculate your true break-even point and price your services profitably so you can finally take full control of your finances and build a thriving, stress-free company.

Host Paul Jamison catches up with lawn care business veteran John Pajak to map out his busy 2026 travel schedule and get an exclusive early look at what's coming at the Equip Expo in Louisville, Kentucky.

In this closing episode, discover how to save aggressively, invest with intention, embrace generosity for divine increase, live debt-free on purpose, and implement the final principles to transform your lawn care business finances this year.

Identify and crush the time-wasters holding back your productivity and bottom line.

In Part 1 of this 3-part series on Level Up Your Money, Paul Jamison dives into Chapters 1–3 of his new book, sharing biblical wisdom and practical steps for knowing the true condition of your finances through budgeting and tracking, cultivating a strong work ethic that invites divine favor and opportunities, and building a reputation of trust that shapes long-term financial success.

In this episode of Level Up Your Money, Paul Jamison breaks down why lifestyle creep silently sabotages financial progress and shares biblical wisdom plus practical strategies to choose freedom over flash, stay disciplined with growing income, and build lasting debt-free peace.

In this episode of The Green Industry Podcast, host Paul reveals the top 10 most profitable add-on services beyond basic mowing.

In this episode of The Green Industry Podcast, host Paul breaks down how lawn care business owners can price their services profitably in 2026—revealing the underpricing trap that's silently costing thousands, sharing real cost calculations (including a detailed overhead breakdown), Florida-specific market rates, proven pricing models, and practical steps to raise prices without losing good clients. Price Increase Letter Template

In this episode of The Green Industry Podcast, host Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal why blindly copying big business marketing tactics can hurt local lawn care companies, emphasizing the advantages of focusing on local density, quick wins, relationships, and job-booking strategies over national-scale branding.

A beginner-friendly breakdown of compound interest, rainy day funds, and the power of investing in assets that grow over time.

In this raw, no-holds-barred episode of The Green Industry Podcast, Paul Jamison shares his unfiltered honest thoughts on Equip Expo's big 2029 shift to a Louisville-Orlando rotation—breaking down what he's really thinking. 

Paul and Naylor close out their convo with final thoughts on whats currently working on social media and the mindset shifts helping small business owners and creators thrive right now.

Paul and Naylor kick back to unpack the real social media wins for small businesses and creators in 2026—no hype, just practical vibes.

Discover the 3 proven steps—master budgeting, crush debt, and multiply your money— straight from my book Level Up Your Money—start building real financial freedom today!

Have you had a financial wake up call? Gain visibility into cash flow dips, unexpected repairs, and true overhead for peace of mind with practical budgeting steps, biblical stewardship wisdom, and simple tracking tools tailored for small lawn care and landscaping business owners.

In this episode of The Green Industry Podcast, host Paul Jamison reveals the top 5 high-impact offseason strategies every lawn care business owner should tackle right now to maximize equipment reliability, team performance, client loyalty, revenue diversification, and next-season profitability.

Discover why the quality of your relationships often determines your biggest wins in business and life, and get practical ways to grow a powerful network that opens doors you never knew existed.

This episode is an analysis of the two-year miracle at Indiana and parallel strategies for rapid organizational. transformation.

Discover how 'counting the cost'—tracking every expense and building a realistic budget—can eliminate financial chaos, slash hidden leaks like housing and transportation costs, and put you firmly on the path to lasting money mastery and freedom.

In this follow-up to my popular Taxes 101 episode, we dive into the reality of debt and how to escape it. Drawing from timeless biblical principles (and a nod to practical steps like Dave Ramsey's approach), I'll share why debt can feel like bondage, how to create a payoff plan, and actionable tips for landscaping pros to avoid common traps like equipment financing pitfalls. If you're buried in credit cards, loans, or business debt, this episode gives you hope, scripture-backed motivation, and real steps toward freedom. Let's level up your money game together!

In this episode of the Getting Your Finances in Order series, we break down the most common business structures for lawn care pros—from sole proprietorships and LLCs to S-corps and beyond—explaining their federal tax setups, self-employment tax hits, pass-through rules, and the key 2026 quarterly estimated payment deadlines to help you choose wisely, save money, and stay penalty-free.

In this episode, Paul Jamison reacts to a raw segment from The Ramsey Show where Dave Ramsey and Ken Coleman advise a struggling Dallas, Texas lawn care business owner to shut down and get a full-time job, unpacking the deeper financial and operational reasons behind the tough call while sharing practical insights on what it would actually take to increase profitability and turn the business around if they choose to fight on.

In this candid video podcast episode, I open up about the 3 biggest mistakes I've made as a small business owner — lessons learned the hard way that cost me time, money, and stress. If you're an entrepreneur or aspiring business owner, these insights could save you from the same pitfalls! Mistake #1: Not understanding taxes — I didn't set aside enough for tax bills, leading to scrambling at deadline time. Mistake #2: Partnering with the wrong people — Bad hires, subcontractors, and even clients drained my energy and resources. Mistake #3: Ignoring my numbers — Without knowing my finances inside out, I lacked confidence in pricing and nearly undervalued my services.

In this episode, I share real-life stories of how being in the right place at the right time dramatically exploded my lawn care business, while revealing the modern essentials every owner needs today—dominating Google and AI searches, maintaining a strong Google Business Profile and Facebook page, and the game-changing habit of always answering the phone and calling customers back promptly.

This episode of The Green Industry Podcast delivers a practical, step-by-step guide to maintaining clean and organized finances for lawn care business owners in 2026, covering essential bookkeeping habits, cash flow management, and strategies to maximize profits. 

In Part 2 of the Daily Declarations series, Paul Jamison reveals how transforming your actions starts with renewing your mind, sharing powerful daily declarations he speaks over his life to align his thoughts with the future he wants to create.

Episode Description: In this powerful episode, we dive deep into the transformative power of words and how what we speak over our lives can shape our reality—especially when it comes to finances and abundance. I open up and share my personal daily declarations that I speak with faith and intention every single day. These aren't just positive affirmations; they're rooted in biblical truth and designed to align my mindset, actions, and outcomes with God's promises of prosperity and increase. You'll hear the exact declarations I use, including: I am blessed to be a blessing My personal income is increasing My savings accounts are increasing I receive exceedingly, abundantly above all I could ask or think I attract God-inspired ideas that produce millions of dollars I am a money magnet Everything I set my hands to prospers and succeeds I honor God with my finances I have a growing financial portfolio If you're ready to shift your financial future by harnessing the authority of your words, this episode will inspire and equip you to start declaring increase over your own life. Tune in and discover how speaking faith-filled words daily can turn you into a magnet for blessings, opportunities, and wealth.

Discover timeless principles on overcoming laziness through diligence to build a more profitable and sustainable lawn care or landscaping business.

In this powerful 2026 planning session, host Paul Jamison reflects honestly on what worked and what didn't in 2025, identifies activities to stop, improve, or start, and lays out a multiplication-focused strategy to set up green industry professionals for breakthrough success in the new season.

In this reflective year-end episode, host Paul Jamison looks back on the biggest wins and lessons from the year, while sharing an inspiring guest segment from Andy Mulder on how he eliminated debt and built multi-millionaire wealth in the green industry.

Join host Paul Jamison as he attends the Lawn Care Launch team's exclusive 2026 Planning Workshop on Zoom, where Megan and Joey Coberly alongside Stephanie Thompson and Kevin Salters guide participants through powerful exercises to reverse-engineer desired income goals into a actionable blueprint covering marketing strategies, service offerings, and a clear path to lawn care business success in the new year.

In Part 2 of this powerful conversation, Kevin Salters and Joey Coberly shift from their Equip Expo experience in Louisville to dive deep into the Lawn Care Launch program and Hustlers Bootcamp, sharing the essential foundational components of building a successful lawn care business while emphasizing the critical role of having a clear vision for both your life and company to ensure every decision aligns with the future you truly want.

In this exciting episode, we dive deep into the ultimate lawn care business trip to Louisville, Kentucky! Two passionate lawn care entrepreneurs share their firsthand experiences attending the massive Equip Expo trade show, exploring the latest equipment, tools, and innovations on the show floor. They also recap the exclusive LCR Summit, Cornell Mack's epic bowling party, Naylor Taliaferro's high-energy Rally, the unforgettable opening reception at Churchill Downs, and so much more from their action-packed week. Whether you're growing your lawn care business or just love the industry, this episode is packed with insights, networking stories, fun moments, and tips to help elevate your lawn care business to the next level.

Discover the exact steps, timelines, and insider strategies lawn care business owners are using in 2025–2026 to sell for 6–9x profit instead of the usual 2–4x — including how to attract private equity buyers, create bidding wars, and avoid the mistakes that leave hundreds of thousands (or millions) on the table.