Green Industry Podcast

In Part 3 of this 5-part series, Kevin Salters and Joey Coberly unpack what it really means to know your numbers, revealing the good, bad, and ugly sides of debt — and how running a debt-free lawn care business sets you up for true, sustainable growth.

In Part 2 of this 5-part series, Kevin Salters and Joey Coberly break down how they apply the Profit First plan, structure their bank accounts, and organize their financial buckets to keep their lawn care businesses — and their personal budgets — thriving and profitable.

In Part 1 of this 5-part series, industry veteran Kevin Salters and bookkeeping pro Joey Coberly join Paul Jamison to reveal how to build a thriving lawn care business the right way — and the money mistakes that could mow down your profits if you're not careful.

Recorded live at the 2025 Lawn Care Life Conference, this interactive episode features a dynamic panel of industry pros answering the audience's top questions about growing a profitable lawn care business and boosting your social media game — moderated by Naylor Taliaferro with John Pajak on the mic.

In this episode, Paul Jamison shares the top 10 types of lawn care and landscaping customers to steer clear of — with real-world red flags that'll save you stress, time, and hard-earned cash.

Learn how to price your lawn care services right so you earn what you're worth, keep great customers, and build real profit into every job. Discover the secrets to profitable lawn care pricing so you stop leaving money on the table. Stop undercharging — this episode will show you how to confidently price for profit and position your business as premium. Ready to stop guessing your prices? Here's how to price lawn care services the smart way and grow your bottom line.

In this episode, Paul Jamison chats with Laura Beussman, CMO at CallRail, about practical ways lawn care and landscaping businesses can level up their marketing, track calls, and turn more leads into loyal customers.

In Part 2 of this conversation, Alberti Ortiz of Boca Landscape Design reveals how he landed and manages six Costco locations, dives into his design-build journey, and shares how collaborating with Willie Rodriguez of A's Ornamental has helped grow his thriving landscaping business.

Alberti Ortiz opens up about finding faith, quitting drinking, and leading his Boca landscaping business with a renewed purpose.

In Part 2 of this focused series, Jonathan Pototschnik drills down into what lawn care business owners should truly prioritize: first, getting customers—and second, building the team to serve them. He shares tactical insights for both and explains why clarity of focus is the ultimate tool for building a thriving, distraction-free company.

In this episode, lawn care industry leader Jonathan Pototschnik shares why mastering focus is the difference between chaos and consistent growth. He breaks down how to zero in on what truly moves the needle in your business, eliminate distractions, and stay committed to your core priorities—so you can build a stronger, more profitable company.

In Part 2 of this powerful series, industry veteran Kevin Salters dives deep into two critical topics for lawn care success: building route density and attracting your ideal customer. Then, he shares hard-earned lessons on hiring and retaining top-tier employees—giving you the blueprint for a streamlined, profitable operation.

In this kickoff to a four-part series, lawn care veteran Kevin Salters—who's worked with industry giants like TruGreen, Russo, and BrightView—unpacks his 40+ years of experience to teach you how to price your services right. From knowing your numbers to staying profitable in a competitive market, this episode is a must-listen for anyone serious about making money in lawn care.

Discover why frugality is a financial superpower and learn practical ways to save money in both your business and personal life—without being cheap.

In the final part of this four-part series, Joey Coberly opens up about running a debt-free company, building emergency reserves, and making wise financial choices to help lawn care business owners stay in control and out of the red.

In Part 3 of this four-part series, Joey Coberly shares hard-earned lessons on hiring the right employees and creating systems for retention—so lawn care business owners can build reliable teams and scale with confidence.

In Part 2 of this four-part series, Joey Coberly introduces Lawn Care Launch—a powerful system combining financial management, marketing, and mentorship—designed to guide lawn care business owners through sustainable growth and long-term success.

In this kickoff episode of a four-part series, financial pro Joey Coberly shares critical insights on pricing, labor costs, and avoiding costly mistakes that many lawn care business owners make in their early years.

In the final part of this series, Allen LaMere breaks down how tracking time and expenses can transform your bottom line—and shares his go-to strategies for finding and keeping top-tier employees.

In Part 3, Allen LaMere joins the conversation on pricing with hard-earned insights into why charging what you're truly worth is the only way to run a profitable, tax-ready landscaping business.

In Part 2, Allen LaMere shares how attending Equip Expo opened his eyes to industry best practices, helping him accelerate growth by learning directly from seasoned landscaping pros.

In Part 1, Allen LaMere recounts wild Boston sports memories and shares how two decades in the restaurant world shaped his gritty, customer-first approach to launching a successful landscaping business.

Paul Jamison opens up about the personal finance habits that help him stay debt-free, build wealth, and run a successful business without losing sleep.

In today's episode I'm joined by Chris Lonergan from Footbridge Media to talk all things marketing—from what makes a great website in 2025 to how small business owners can win on social media without burning out. Whether you're just starting your lawn care company or scaling up, this episode will help you attract the right customers and keep your pipeline full.

In this special episode from Dallas, Naylor Taliaferro drops major news on the podcast—Greg Chism, a foundational figure in the lawn care YouTube community and the original force behind the Rally, is making his long-awaited return to Equip Expo 2025. Set to appear at the Rally event on Thursday, October 23, this announcement marks a powerful reunion for the lawn care industry. Tune in as Paul and Naylor share the behind-the-scenes story and reflect on Greg's lasting impact.

In Part 2 of the Dallas Debrief, Paul Jamison and Naylor Taliaferro continue unpacking key lessons from Myron Golden's Content to CashFlow event, sharing more valuable takeaways on creating impactful social media content and building a brand that truly connects with your audience.

Paul Jamison and Naylor Taliaferro recap powerful takeaways from Myron Golden's Content to CashFlow event in Dallas, diving into business growth strategies and how to level up your social media content.

Paul Jamison sits down with Joshua Marotta in downtown Atlanta to explore the inspiring journey of Atlanta Arbor Tree Care, covering team building, strategic pricing, and how CallRail enhances their marketing.

Paul Jamison catches up with the Lawn Care Juggernaut to explore the next chapter in his career and YouTube journey, diving into future plans and creative growth.

In Part 2, Timothy Warren dives deep into how Helium SEO drives results for landscapers and reveals what the future holds for search engine optimization in the green industry. Helium-SEO - https://helium-seo.com/landscaping-digital-marketing-services/ Timothy Warren (Helium SEO) Cell: (937) 532-4575 tim@helium-seo.com

Timothy Warren of Helium SEO joins Paul Jamison to uncover the top marketing missteps lawn care business owners make and how AI is reshaping small business promotion. Helium-SEO - https://helium-seo.com/landscaping-digital-marketing-services/ Timothy Warren (Helium SEO) Cell: (937) 532-4575 tim@helium-seo.com

Jonathan Pototschnik shares how to grow a successful lawn care business by focusing on cash flow, customers, and the future of the industry.

Naylor Taliaferro joins Paul Jamison to break down everything you need to know about the 2025 LCR Summit in Louisville, revealing how this powerful event can transform your lawn care or landscaping business.

In part two, Joshua Gillow dives deep into pricing with confidence, building scalable systems, and the practical steps service business owners can take to grow with clarity, margin, and long-term vision.

In part one of this powerful conversation, Joshua Gillow breaks down the mindset shifts and branding strategies that lawn and landscape professionals must adopt to build a premium, client-focused business that stands out and scales profitably.

In Part 2 of this insightful three-part series, Paul Jamison continues his conversation with Leila from the Debt Over It YouTube channel. Leila shares actionable advice for those feeling overwhelmed by debt or financially behind, emphasizing the importance of mindset shifts, practical budgeting, and taking the first steps toward financial freedom. Her relatable approach and real-life strategies offer listeners a roadmap to regain control and build a more secure financial future.

Personal finance coach Leila Kartforosh shares practical strategies to help small business owners take control of their money, eliminate financial stress, and build lasting wealth.

Paul Jamison breaks down the top FAQs about Equip Expo, giving lawn and landscape pros the inside scoop on what to expect, how to register, and why this event is a game-changer for business growth.

In this follow-up episode, Paul unpacks how to streamline billing for commercial clients, from setting strict terms to using software and incentives that improve collection rates and ensure steady cash flow.

Paul Jamison dives into the cash flow challenges of residential lawn care, sharing proven billing tactics and payment systems to help solo and small operators collect money faster and keep business running smooth.

Paul Jamison returns in Part 2 of this two-part solo series to wrap up the top ten most asked questions from lawn care business owners. In this episode, he tackles essential topics like choosing the right equipment, standing out from the competition, smart marketing strategies, handling seasonal slowdowns, and navigating legal requirements. If you're looking to refine your brand, streamline operations, or make smart off-season moves, this episode is packed with the insight and motivation you need to keep your business thriving all year round.

In this solo episode of The Green Industry Podcast, Paul Jamison dives into the first five of the top ten most frequently asked questions from lawn care business owners. From finding new clients to setting the right prices and managing a growing schedule, Paul shares practical strategies to help you sharpen your operations and boost profitability. Whether you're struggling to attract customers or wondering when to bring on your first hire, this episode delivers clear, actionable advice to help take your lawn care business to the next level.

In Part 2 of his story, Colton Medlin shares the behind-the-scenes truth about launching his mower dealership—from navigating unexpected startup costs to securing a location and selling Ferris mowers fast—offering a real-world look at the challenges and wins of lawn equipment entrepreneurship.

Colton Medlin reveals how his experience as a Ferris Mowers sales rep paved the way for launching his own dealership in Newton, NC—selling top-tier equipment, servicing the community, and chasing the dream of building a mower empire from the ground up.