Expert interviews, industry news, and digital marketing tips for community media, community radio, and nonprofits. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Kickoff episode: February 13, 2018!
Part 2 of a 2-part series: Digital marketer Genia Stevens provides 6 additonal tips for nonprofits wanting to add email marketing to their social media strategy. Learn more about using effective calls-to-action, creating highly shareable emails, and creating landing pages for the right audience. About Belwah Radio: Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides 7 tips for nonprofits wanting to successfully integrate email marketing and social media. This episode is 7 Tips for Adding Email Marketing to Your Social Media Mix. Learn more about activating loyal community members, promoting popular social media content, testing email subject lines, and increasing your opt-ins through social media. About Belwah Radio: Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides 5 tips for nonprofits who want to use their social media channels to generate additional revenue for their agency. Learn how nonprofits can use their social media channels as a unique fundraising tool. About Belwah Radio: Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 3 of this three part series, Genia discusses how to encourage consistent giving and how to develop authentic stories that build true emotional connections between people. This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling. 1. Getting clear about organzational goals 2. Getting everyone involved in storytelling development 3. Setting resonable and measurable KPIs And more . . . This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 1 of this three part series, Genia discusses using storytelling to builds social capital. This podcast is repurposed from a presentation presented at Community Shares of Wisconsin. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that will help them get started developing a rock solid social media strategy. In this podcast, she discusses: 1. Knowing which social networks work best for each target demographic 2. Understanding who you are and what you do 3. Getting very clear on organizational goals 4. Establishing who will take ownership of development, implementation, monitoring, and analyzing your social media strategy 5. Finding tools to use and learning how to use them 6. Developing a content calendar that works 7. Setting realistic milestones Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to improve their sustainability using community outreach and community management. In this podcast, she discusses: 1. Addressing the community outreach challenge 2. Building strategic partnerships 3. Using effective outreach strategies 4. Utilizing free and low cost tech tools 5. Using social media for effective community management Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer and nonprofit consultant Genia Stevens discusses three ways nonprofits can use community media and digital stories to create political and social change. 1. Use community media to start the process of judicious storytelling so it becomes an important community development tool 2. Use community media to marry storytelling and citizen empowerment 3. Use community media to build bridges and social capital with key community stakeholders Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer and nonprofit consultant Genia Stevens discusses the importance of nonprofits using community media to engage with minority communities. In this podcast, Genia talks about: 1. Shifting power from a mostly white male media 2. Nonprofits using community media to increase civic engagement and advocacy work among people of color 3. Nonprofits using community media to build trust in minority communities 4. Nonprofits using community media to encourage minority communities to get involved in storytelling 5. Nonprofits using community media to encourage minority communities to influence policy on a local, state, and federal level Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer and nonprofit consultant Genia Stevens provides tips that help nonprofits learn the basics of storytelling. This podcast will help nonprofits learn how to encourage compassionate giving. How do nonprofits begin the process of storytelling? How do nonprofits make stories relatable and create the desire to give? Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
If you're looking for more creative ways to add life to your text-based content, podcasting might be the simplest and easiest tool you'll need. Digital marketer Genia Stevens provides tips that will help your organization easily add podcasting to your social media and content strategy. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides tips that will help improve your Instagram marketing strategy. In this podcast, you’ll learn more about: 1. The importance of consistency 2. Image description length 3. The #hashtag game 4. Partnering with influencers 5. Cross-promoting content Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides tips that will help your organization move through your mobile marketing campaign with ease, build credibility, and achieve your marketing goals. In this podcast, you'll learn more about: 1. Sending text nessages 2. Encouraging community members to provide feedback 3. Developing a mobile app 4. Establishing goals 5. Outsourcing for talent 6. Developing a multi-channel campaign Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides 3 Dos and 3 Don'ts for content marketing. The 6 content marketing tips she provides are particularly useful for nonprofits that need help developing an effective content marketing strategy. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides simple email marketing tips that will help you integrate your social media and email marketing strategy. Learn how to: 1. Incorporate email marketing into your social media marketing 2. Develop revelant email content and social media content that converts 3. Move your most engaged social media followers to your email database 4. Mobilize your email subscribers Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens helps organizations understand why people share content on Facebook, Twitter, Instagram, Pinterest, and more. Understanding why social media users share the content they pass along to their friends and family is crucial for developing an effective social media campaign. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides tips that will help your organization learn how to build a stable mobile application that performs the way you want and delivers the results you desire. Business owners need to understand that they can risk their app's survival by pushing an app to market too quickly. Pre and post launch mobile app testing is crucial for an app's performance and survival. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides tips for using storytelling to build brand awareness and loyalty. In this podcast, you’ll learn more about: 1. Sharing prganizational shallenges 2. Letting your community share their trials and triumphs 3. Reminding your community of your humble beginnings 4. Letting your community invest in your organization's growth Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides a few useful tips that will help your organization get started developing a mobile marketing strategy. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides tips for reviving your community outreach strategy. In this podcast, you’ll learn more about: 1. Using surveys to learn more about where your organization falls short 2. Establishing a community workshop engagement strategy 3. Adding community media to the mix 4. The importance of mutually beneficial partnerships Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides LinkedIn marketing tips for nonprofits and other organizations. In this podcast, Genia discusses how organizations can use LinkedIn to find targeted volunteers, partners, and donors. Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides tips for using blogs in your social media strategy. In this podcast, you’ll learn about: 1. Building relationships and links to your blog 2. Minding your manners 3. The importance of sharing 4. How effective giveaways are and why you should be using them Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy. In this podcast, you'll learn about: 1. Doing blogger research 2. Creating a permission-based email marketing program 3. Sending relevant pitches to bloggers 4. Using the right tone 5. Reciprocity Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
Digital marketer Genia Stevens provides tips for optimizing Facebook boosted posts and improving engagement on Facebook. In this podcast, you’ll learn more about: 1. Tips for using call-to-action 2. Monitoring, analoyzing, and testing post engagement 3. Effective geo-targeting 4. Testing the best times to post content 5. Encouraging community engagement Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
In this episode of Belwah Radio, Linda Gellasch, Executive Director of Grand Rapids Community Media Center (GRCMC), joins me to discuss: The catalyst for Grand Rapids Public Access TV’s move to becoming a full community media centerFunding sources for Grand Rapids Community Media Center and how those funds are usedHow GRCMC uses The Rapidian to train citizen journalists to produce citizen-generated contentGRCMC’s current initiatives: media literacy and reaching out to the Spanish-speaking community To learn more about Grand Rapids Community Media Center, visit https://grcmc.org/ Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
In this episode of Belwah Radio: Jennifer Nowicki Clark, Director of Creative Narrations, joins me to discuss: Using storytelling as tool to reflect, measure change, and engage residents in civic actionHow storytelling can influence public policyHow storytelling can create authentic connections between various community groupsCreative Narrations’ three core values: capacity building, accessibility, and stories for change To learn more about Creative Narrations, visit creativenarrations.net. Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
In this episode of Belwah Radio, Brian Scott, Executive Director of Berkeley Community Media (BCM), joins me to discuss: How Berkeley Community Media serves the Berkeley communityHow Berkeley Community Media trains community members to become citizen journalistsBCM's screenwriting workshopBCM's training program for aspiring filmmakersHow to become a member of BCM To learn more about Berkeley Ccommunity Media, visit bcmtv.org. Links mentioned during the episode: Berkeley MediaPhile and ShareItMobile. Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
In this episode of Belwah Radio, Victor Aronow, Project Manager for Arizona Community Media Foundation (AzCMF) joins me to discuss: Radio Phoenix and its training programHow Radio Phoenix helps prepare people for a career in radioArizona Community Media Foundation's mission and visionHow AzCMF helps meet the needs of traditionally underrepresented groups and perspectives unavailable with mainstream media To learn more, visit radiophoenix.org. Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
In this episode of Belwah Radio, Tom Loucks, Multimedia Coordinator for City of Wisconsin Rapids and its Community Media television station, joins me to discuss: How Wisconsin Rapids Community Media partners with local radio stationsThe benefits of partnering with local radioHow Wisconsin Rapids Community Media partners with local newspapersThe marketing and branding benefits of partnerships To learn more, visit http://wr-cm.org or http://wirapids.org Contact Tom Loucks: 715.423.0443 or tloucks@wirapids.org. Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
In this episode of Belwah Radio, Bob Johnson, Producer and Host at White Plains Community Media, provides great tips for new and seasoned podcasters. We discuss: Landing great interviewsHelping podcast guests relax before an interviewScheduling your podcast contentHow to market your podcastUseful ways to monetize your podcast To learn more, visit http://wpcommunitymedia.org/ and https://www.wpkn.org/ Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
In this episode of Belwah Radio, Erich Archer, Executive Director of Cape Ann Television discusses : Why it's important that community media moves to a for-profit modelWhy Cape Ann Television doesn't set its operation up to rely on volunteersCape Ann's community outreach strategyHow Cape Ann works with local influencersHow Cape Ann generates additional revenue using strategic community partnerships To learn more, visit http://capeanntv.org Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
In this episode of Belwah Radio, Bob Burtman, President of WHUP discusses how 104.7 FM in Hillsborough, NC is experiencing great success using new technology that allows for an on-demand experience, not just real-time streaming - all built and programmed in-house by volunteers. Bob also discusses why WHUP plans to focus on providing high-quality radio content with no immediate plans to implement video into the station's content strategy. To learn more about WHUP, visit http://WHUPFM.org. Follow WHUP on Facebook. Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
In the first episode of Belwah Radio, Jason Daniels, Executive Director of Easton Community Access Television (ECAT) discusses how his community media center has repurposed content and some of the challenges they've faced while doing so. Jason also discusses: Why ECAT shies away from spotlighting individuals and government meetingsECAT's use of blogging and podcastingHow ECAT works with volunteers To learn more abut ECAT, visit: http://eastoncat.org Visit us at BelwahMedia.com | Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com
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