Podcasts about blogging strategy

In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gaps, conduct effective keyword research, and position yourself as an authority in your field. Whether you're new to blogging or looking to refine your strategy, this episode offers valuable insights to help you grow your audience and boost your clinic's online presence. From understanding the necessity of blogging to optimizing post length, we delve into strategies for connecting with your audience. Learn how to bridge content gaps, enhance SEO, and position yourself as an authority.  ⚡ Free Workshop + Bonus ⚡Patient-Driven SEO for Clinics:A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Visit tourpreneur.com for more show notes.Tourpreneur is hosting two conferences! Join us in November in Marrakesh, Morroco for CONNECT:Multi-day, and in February in New York City for CONNECT:Profit. More info here.In this episode, Leah Garcia, CEO of Practical Wanderlust and Louisville Food Tours, shares her journey from starting a blog to becoming one of the largest travel blogs in the world. She discusses her monetization strategy, which includes ad revenue and affiliate marketing. Leah emphasizes the importance of authenticity, trust, and storytelling in content creation. She also provides insights on partnering with bloggers and tour operators, highlighting the value of building relationships and offering competitive commissions. Leah advises tour operators to focus on personal storytelling and finding ways to differentiate themselves from OTAs. Lia Garcia shares her strategies for affiliate marketing, SEO, email marketing, and scaling a food tour business. She emphasizes the importance of using native affiliate links and leveraging bloggers to promote tours. Lia also discusses her use of keyword research tools like KeySearch and her preference for simple tech tools like WordPress, Flowdesk, and ConvertKit. She highlights the effectiveness of lead magnets in building an email list and explains how she uses automated sequences to target customers at different stages of the buying cycle. Lia also talks about the challenges of scaling her business and the importance of establishing trust and authenticity through storytelling.TakeawaysAuthenticity, trust, and storytelling are key in content marketing.Building relationships with bloggers can drive sales and conversions.Tour operators should differentiate themselves from OTAs and offer competitive commissions.Personal storytelling and partnerships with bloggers can be effective strategies for tour operators.Consider the audience and buying cycle when selecting content creators. Consider using native affiliate links and partnering with bloggers to promote toursUse keyword research tools to optimize content and improve SEOCreate lead magnets to incentivize email sign-ups and use automated sequences to target customers at different stages of the buying cycleChoose tech tools that are user-friendly and meet your specific needsScaling a business comes with challenges, such as scheduling and finding the right balanceEstablish trust and authenticity through storytelling to build credibility with customers00:00 — Introduction and Background04:42 — Leah's Journey from Blogging to Content Marketing08:17 — Monetization Strategy: Ad Revenue and Affiliate Marketing11:48 — Partnerships with Tour Operators and Bloggers16:33 — Developing a Blogging Strategy for Tour Operators23:12 — Selecting the Right Content Creators for Partnerships26:38 — Utilizing Booking Software and Automating Processes29:28 — Differentiating Between Bloggers and Social Media Creators33:05 — Optimizing SEO with Keyword Research35:19 — Effective Email Marketing Strategies38:15 — Choosing User-Friendly Tech Tools45:14 — Challenges and Strategies for Scaling a Food Tour Business53:25 — Building Trust and Credibility through StorytellingMentioned in this episode:Join us for our TourpreneurCONNECT conferences!November...

Welcome to another episode of the Blogger Genius Podcast. In today's episode, I'm diving deep into the realm of creating and selling digital products—especially ebooks—and how they can significantly bolster your income and help you future-proof your business. The Call to Diversify Your Income In the digital era, relying solely on ads and affiliates for monetization is a gamble. The need for multiple income streams has never been more critical, and here's where MiloTreeCart can help. Imagine effortlessly setting up unlimited memberships, digital downloads, workshops, coaching, and courses in under five minutes. Yes, you heard that right! Thanks to the newly rolled-out creator-friendly AI sales pages, setting up your digital products has become a breeze. Show Notes: MiloTreeCart Ebook AI Prompts FREEBIE Book a FREE 20-minute strategy call with me MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Why MiloTreeCart? Hassle-Free Checkouts: Ensures a smooth and straightforward purchasing process for your customers. AI Sales Pages: These magic sales pages make setup a matter of minutes, not hours. Intuitive Sales Dashboard: Keep track of your sales with ease, understanding your business at a glance. Extensive Marketing Support: Over 100 marketing templates and guides to help with sales and marketing, ensuring you're never left guessing on your next move. Dedicated Support: Real people offering real help, because your success is MiloTreeCart's success. The Gateway to Selling Digital: Ebooks Ebooks are the perfect entry point into selling digital products. With advancements in AI, creating a content-rich ebook in under three hours is now within reach. Ebooks not only serve as a passive income stream but also allow you to test the waters with your audience, providing valuable insights into their preferences and needs. The Benefits of Starting with an Ebook Ease of Creation and Distribution: With tools like ChatGPT and Canva, creating and formatting your ebook is straightforward and efficient. Low Risk, High Reward: Ebooks offer a low barrier to entry for both creators and consumers, making it an ideal starting point. Builds Trust and Authority: By sharing your knowledge, you establish yourself as an expert in your niche, fostering trust with your audience. Minimal Customer Service Required: Unlike physical products, ebooks require little to no post-sale customer service. Selling Made Simple MiloTreeCart isn't just about creating digital products; it's about selling them effectively. The platform offers a plethora of marketing materials and strategies, including a six-day launch calendar and email templates, to take the guesswork out of selling. Features like upsells and coupons are also part of the package, designed to maximize your earnings and enhance the customer buying experience. Final Thoughts on Selling Your Ebook Selling is about service, and with the right approach, it can feel less like a transaction and more like offering help. Embrace the mindset that your product offers a valuable solution, and don't shy away from promoting it. Remember, people value what they pay for, so put your ebook out there, and let MiloTreeCart handle the rest. Jumpstart Your Digital Product Empire Turning your expertise into income through digital products is not just a possibility; it's an opportunity waiting to be seized. With MiloTreeCart, the path to creating, marketing, and selling digital products is clearer and more accessible than ever. Start your journey today and future-proof your business with digital products. If the idea of building a digital product empire excites you, MiloTreeCart is ready to make that dream a reality. With a special lifetime deal of $349, you can secure your digital storefront and never worry about recurring fees. Plus, with a 30-day money-back guarantee, there's no risk in taking that first step towards securing your financial future in the digital space.

Your EASY and Effective SEO + blogging strategy for 2024 —  OWN GOOGLE BBY ft. Danielle Johnson — SEO + blogging expert Danielle Johnson joins us on the Hey, Thriver podcast today to outline an easy and effective SEO blogging strategy for 2024 -- if you're a photographer, videographer, or creative service provider, you NEED to listen to this episode.In this episode of the Hey, Thriver podcast,  Danielle, Devin, and Shay chat about:We're officially hosting Danielle's incredible templates and her blogging course in our shop!! We stand by these products 1000000% — they've changed our businesses + lives. For real. Your EXACT blogging strategy for 2024 AND 2025!! The 7 types of blogs you should be writing in 2024 as a photographer videographer!When to edit a blog post if it isn't ranking.Tools of the tradeWhat to do if your pages aren't getting indexed by Google — and other nerdy shit lol SO MUCH MORE SHOWNOTES FOR THIS EPISODE: https://www.heythriver.com/blog/photographer-blogging-strategy-2024-with-seo-expert-danielle-johnson Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener's query. We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.So tune in, and let us help to propel your practice to higher online visibility. Show NotesIn this episode, you'll learn about: When you should update a blog post to be more currentWhen you should rewrite a blog post and publish it as newAbout redirectsTips and resources about posting and bloggingAnd moreSelected links and other resources related to this episode: Propel Your Practice PodcastThe Anatomy of an Effective Blog PostWhat Do I Do With All My Old Blog Posts 12 Pro Tips for Creating Better Blog Posts  Blogging 101: How to Write a Great Blog Post 301 Redirect: What It Is & How It Impacts SEO Five SEO Secrets to Owning the First Page of Google Without Buying AdsLet's Stay Connected: Website Free SEO Training

AI writer tools like QuillBot or ChatGPT can be great research and productivity tools for your blog writing, but should those tools be 100% responsible for your content? We discuss on today's episode.

In this episode, I had the pleasure of interviewing John Clyman, the Executive VP of Engineering at Raptive (formerly known as AdThrive). We had a fascinating conversation about the impact of AI on blogging, traffic, and ad revenue. We delved into the potential benefits and risks of AI, and how it can help bloggers create better content and reach a wider audience. However, we also discussed the importance of building trust with readers and diversifying revenue streams beyond ads. As bloggers, it's crucial to stay informed and adaptable in the face of technological changes, while also staying true to our brands and expertise. Overall, this episode provides valuable insights for anyone interested in the future of online content creation. So, tune in and join me for an enlightening conversation! Show Notes: MiloTreeCart How to Write an Ebook Using ChatGPT Ebook Raptive Catch My Party MiloTree Pop-Up App Become a Blogger Genius Facebook Group Join My Blogger Genius Email List All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Other Blogger Genius Podcast Episodes You'll Like: Starting a Paid Membership is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie The Wild West of AI in Affiliate Marketing with Jeannine Crooks AI-Driven Content and the Future of SEO with Steve Wiideman Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, sign up for MiloTreeCart. MiloTreeCart is the perfect payment tool for creators who hate technology. No coding, design, or website needed. If you're a female creator, this is for you! You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers. Start your 7-day free trial now! Find out more about MiloTreeCart here!

Don't know how or where to start when it comes to blogging? Let's change that! According to a study by HubSpot, companies that blog have 55% more visitors to their website. In this episode, we cover different parts of their buying journey, how to find good keywords, and how to show up in more search results. By the end, you will be able to create at least one monthly blog post that gets found in more Google searches.   Free Blogging Toolkit: https://carrylovedesigns.com/blogging-toolkit

Ready to have a blog in 2023 but don't know where to start? In this episode of the Course Wizards podcast, Amit and Chris discuss several ways you can start a blog and Amit gets a bit technical, revealing a way to install a WordPress blog on a super-affordable server!Links:Apps for Authors - https://writing.fyi/appsNew Zenler - https://www.newzenler.com/invite/zmnfZZ5K Course Launch Blueprint - https://getnzlr.com/5k-launch-blueprintCourse Launch Secrets Facebook Group - facebook.com/courselaunchsecrets

Looking for proven strategies for making money online? Today I have niche blogger and content marketer, Casey Botticello, on the podcast to share the ways he generates income. Casey and I do a deep dive into his niche blogging strategy. Niche blogging means creating blogs focused on specific topics that you can monetize through advertising, affiliate marketing, and digital products. As you'll hear, Casey monetizes his niche blogs in all of these ways. We also talk about Casey's digital product strategy where he sells Canva templates and ebooks. The beauty of selling digital products is that you can make 100% passive income. Another point Casey makes is that blogging is a long game. You will not get rich quick because it takes time to establish an audience and create valuable content. But once you do put in the work, the potential upside is significant. If you are looking for new ways to make money online in 2023, this is the episode for you! Show Notes: MiloTreeCart $10 MiloTreeCart Workshop – Write and Ebook with AI Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Catch My Party Casey Botticello Blogging Guide ChatGPT Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Niche Investor SEMrush Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other related Blogger Genius Podcast episodes you'll enjoy: How to Transform Your New Blog into an SEO Powerhouse with Kristi Dosh How to Make Six Figures from Niche Blogging with Chelsea Clarke 9 Secrets to Write Successful Blog Posts with Jessica Holmes Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment. MiloTreeCart is built for non-techies. No coding, design, or website needed. If you're a female creator, this is for you! You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers. And of course, there's a 30-day no questions asked money back guarantee. We're only happy when you are! Find out more about MiloTreeCart here!

When it comes to blogging, I feel like there are two extremes. Most people either love it or hate it. If you're like me and you ENJOY writing, then you probably love it! But if you've been burned by one too many recipe blogs that take 4hrs to tell you the dang ingredients… then you probalby loathe the idea of blogging. HOWEVER- blogging REALLY doesn't have to suck, cost you a ton or time, OR a ton of money. AND in case you were unaware, blogging is pretty much non-negotiable for generating great traffic to your website.    So listen in as I walk you through 3 Sneaky Mistakes that I see *MOST* clients make with their blogging strategy AND how to fix them.   Get instant access to The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Learn ALL about The Organic Marketing Framework Course to Get More Leads with SEO, Keywords, and Website Strategy in Just 4 Weeks here. Grab the BRAND New SEO & Website Terms Explained Cheat Sheet Here Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithnanan.com

https://www.bloggingfromparadise.com/

Welcome to Not Another Marketing Podcast where I'm talking to Lyndsi Edgar the founder & director of eLuminate Marketing. This week we're talking blogging strategy and is the traditional blog dead?

Is traditional blogging dead? What I mean traditional is that weekly churn of having to throw something up on the company blog just because. Has blogging become much more? Should we treat it more seriously?This weeks chat is crammed full of amazing strategy ideas from Lyndsi Edgar the founder & director of eLuminate Marketing. We talk about video, evergreen content, repurposing content, social media strategy and a whole lot more.This is a must listen for all content marketers.You can find Lyndsi on the eLuminate Marketing website and don't forget to connect on LinkedIn.Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page Michele's Tools/ Affiliate Page: https://www.michelecaruana.com/tools YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: instagram.com/itsmichelecaruana/ Michele's Website: www.michelecaruana.com FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist OTHER EVENT EPISODES: Leaning Into Your Event Strengths: https://apple.co/3f8efD3 SEO Guest Expert: https://apple.co/3xPiOZH Scheduling and Promoting Events Part 1: https://apple.co/3NXJihK Scheduling and Promoting Events Part 2: https://apple.co/3xu74uE Scheduling and Promoting Events Part 3: https://apple.co/3LERX8i

FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page Michele's Tools/ Affiliate Page: https://www.michelecaruana.com/tools YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele's Instagram: instagram.com/itsmichelecaruana/ Michele's Website: www.michelecaruana.com FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist OTHER EVENT EPISODES: Leaning Into Your Event Strengths: https://apple.co/3f8efD3 SEO Guest Expert: https://apple.co/3xPiOZH Scheduling and Promoting Events Part 1: https://apple.co/3NXJihK Scheduling and Promoting Events Part 2: https://apple.co/3xu74uE Scheduling and Promoting Events Part 3: https://apple.co/3LERX8i

I have my friend and social media strategist, Neal Schaffer, on the show for his third appearance to talk about how social media is shifting right before our eyes. Neal and I both started seeing things change this summer, with the explosion of not only TikTok, but also BeReal. TikTok is 100% entertainment and has nothing to do with our friends or our social graph. BeReal is all about our friends. These are the most exciting new platforms right now.  The question is... Can Instagram and Snapchat catch up? We talk about how we are craving real connections in the world, and how we're seeing thing shift toward more authenticity. What social media trends are you noticing? I'd love to know so please email me. Get On a Call With Me to Talk About Your Digital Product Future I want to give you an update on MiloTreeCart. This is the payment tool, David, my husband and I have launched to help you, creators and bloggers, sell digital products like memberships, workshops, eBooks, courses, you name it directly to your audiences. As you know, I've been getting on lots of calls with people who have audiences. If this is you, and you are not selling directly to them, I can help you turn on a whole new income stream. For example, I was working with a crafter last week, she has about 20,000 TikTok followers, she decided to do a one hour Zoom workshop set up her sales page in MiloTreeCart went out, sold it and boom made over $750. Now she can take that recording and resell it over and over as a mini course. If this sounds like something you'd like to do, and you have an audience, set up a call with me go to milotree.com/meet. We'll talk about a product idea get you selling and wait until you see this bucket of money just waiting for you. Show Notes: MiloTreeCart Set up a call with Jillian MiloTree Pop-Up App Neal Schaffer Catch My Party BeReal Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

I have Brandon Gaille on the show from The Blogging Millionaire and RankIQ. Brandon has been teaching bloggers how to grow their traffic for years with his podcast. And now with his tool, he helps bloggers identify keyword opportunities to explode their businesses. Here are some of the topics we dive into: How a health crisis turned Brandon into professional blogger How he identified an opportunity for traffic, and started sharing about it How the key to traffic success is low competition keywords How RankIQ helps you identify these keywords Why you don't want to keyword stuff Why you don't want to spend time on posts you can't rank for If you are looking for rapid blog traffic growth, this episode is for you. Enjoy! Show Notes: MiloTreeCart MiloTree Pop-Up App Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Leave a Podcast Review on iTunes MiloTree on TikTokMiloTree Clean Eating Kitchen The Blogging Millionaire Podcast RankIQ Brandon Gaille Catch My Party Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other Blogger Genius Podcast episodes your might like: How a Paid Workshop Helps You Grow Your True Fans with Carrie Forrest Best Ways to Build Your SEO Traffic in 2022 with Casey Markee What Is This New SEO Surround Sound Strategy with Alisa Meredith? Join The Blogger Genius email list to get my 4 Favorite Tips from each episode!

Make A Full-Time Passive Income CLICK HERE: ➡️➡️➡️ https://BloggerEvolution.com/workshop All Tools I use or have used and recommend: ➡️➡️➡️ https://bloggerevolution.com/tools This episode is about my blogging strategy for 2022. I'm going to show you what's working and what's not working so you can replicate my process. Plus, I'm giving away some free tips that will help you boost your traffic and grow your blog. So make sure to check out this episode now! All Tools I use or have used and recommend: ➡️➡️➡️ https://bloggerevolution.com/tools Sponsor: https://bloggerevolution.com/serpnames DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I'll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for the support! #blogging #affiliatemarketing #passiveincome

Please meet Clare Sheng from The Fitting Room on Edward, Brisbane's finest clothing alterations studio. Clare grew up around clothes but took a professional detour to pharmacy before joining her mother's clothing alterations service in 2011.  Over the last decade, Clare and her mum have grown the studio into the largest independent alterations tailor in Read more The post S11 EPISODE 26: [Entrepreneurs in the spotlight] – How to deal with imposter syndrome, a smart blogging strategy and how to lead leaders first appeared on Basic Bananas.

Ben shares his method for developing a blog content strategy to get found online. https://ratherinventive.com/blog/imc-podcast-35-content--blogging-strategy

Here are 2 strategies which are very easy to implement and you can see some huge impact on your SEO rankings. .You can reach out to me on .Info@seosingh.in . .Newsletter: https://seosingh.substack.com/.Dropping daily Content Marketing tips on: .Linkedin: https://www.linkedin.com/in/ishmeet2/ .. https://www.facebook.com/seosinghshow/.https://twitter.com/tweeetkaran.Instagram: https://www.instagram.com/seosinghshow/.Video Version of Podcast: https://www.youtube.com/c/SeoSinghShow

Adam is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands. He now focusing in on SEO and helping Shopify and WooCommerce retailers to hit their first £1m. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Here is the perfect strategy for blogging for ecommerce websites and ecommerce stores which can help you in SEO and Branding. You can reach out to me on .Info@seosingh.in . .Newsletter: https://seosingh.substack.com/.Dropping daily Content Marketing tips on: .Linkedin: https://www.linkedin.com/in/ishmeet2/ .. https://www.facebook.com/seosinghshow/.https://twitter.com/tweeetkaran.Instagram: https://www.instagram.com/seosinghshow/.Video Version of Podcast: https://www.youtube.com/c/SeoSinghShow

Today we tackle blogging strategies for your restaurant. ________________________________ Sign Up for Our Weekly Newsletter: https://pineapplepost.news Book time on Josh's personal calendar: https://bit.ly/3otQm8z We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: Full Comp - www.restaurants.yelp.com/fullcomp The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth Restaurant Marketing School - www.restaurants.yelp.com/marketingschool The Playbook - www.restaurants.yelp.com/influencers

Over the last little while, I've come to the realization that I need to make a major shift in how I blog. All thanks to Google.

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blogging. And we’re going to walk you through exactly how you can generate tangible, long-lasting results that propel your law firm SEO for years to come. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? In the meantime, use our SEO tool to check your links! Connect with us & our SEO company:  DEV // LINK.BUILD // 

Melissa Gitt is a bubbly blonde Arizona native, with two amazing pups, an incredible husband, and a complete obsession with fashion, makeup, and travel! Her husband and Melissa moved back to Arizona after four years of living (and loving) New York City. As it turns out, they were just warm weather people! AlwaysMeliss.com is a fashion, beauty, and aspiring travel blog, that aims to inspire readers to be their best selves. Melissa's goal is to express her personal style and encourage creative genius around her. Expect to see tons about outfits, beauty, hair, travel and even a little fitness. She just launched her brand new Etsy store where she will be selling mugs and other adorable items! Follow Melissa @alwaysmeliss LINKS: October 2020 means the Fall Sticker Pack for Instagram is officially available. ♡ I am seriously so excited to share this new sticker pack with you guys so you can enhance your IG posts with dozens of unique graphics. There are 100 stickers in this new pack, including all-new fall festive designs, doodles, textures, and more. This is the perfect addition to our other Instagram Sticker Packs, also still available! Instagram Sticker Packs are digital stickers to upgrade Instagram stories, planners, digital designs, and more. Unlike GIFs, stickers can be copied and pasted into IG stories without reducing the image quality. Stickers are files you own, so they will never be hard to relocate for future use, unlike Instagram's black hole of a GIF library. These sticker files can also be used in YouTube videos! With this set, you are well equipped. This seasonal signature sticker pack includes 100 unique files for you to use on your social media profiles and materials. Technical Notes: Upon purchase, you will receive a detailed instruction guide so you can copy and paste your way to a more cohesive aesthetic. All files can simply be copied and pasted into Instagram. A basic understanding of ZIP files is required, although a detailed instructional download guide will come with your purchase. Files can be stored on an iPhone, tablet, or laptop and are compatible with both Apple and Android users. VISIT KRISTINAMCINNIS.COM AND USE THE CODE KCM20 FOR 20% OFF. --- Support this podcast: https://anchor.fm/the-bottled-blonde/support

Welcome to episode 117! In today's episode, Visceral Concepts Founder Michael McNew offers some insight into developing a strong B2B blogging strategy. He goes over 5 questions that you need to consider if you intend to draw in clients through your B2B website. Without a blogging strategy, you don't have solid SEO, and these questions will help you build one. The resources and downloads mentioned in the podcast can be found here: vclink.me/ep117

https://www.bloggingfromparadise.com/ebooks/

In this episode, we're having a conversation about blogging. Alanna interviews Stacy to get down to the nitty gritty of what makes a successful blog. Stacy is a top-notch writer and has all the tips and tricks you need to know for blogging. The information shared in this episode should be useful to new and seasoned blog writers.  Here's what Stacy discusses: Benefits of blogging How to identify a topic Types of blogs to write The use of external resources Things to be cognizant of when writing Blogging SEO tips Tools to use in blogging -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

It’s hard to work out how to turn your blog into a business and what strategies you should use for traffic generation and monetisation to get there. Learn how to do this by understanding the three stages of blogging success – growth, monetisation and scaling – and how to work through these stages CONCURRENTLY to help you save time to get your blog to where you want it to be.Read the show notes here: https://www.digitalnomadwannabe.com/episode1

Download your copy of the official strategy checklist here: https://ebadore.com/2020/01/18/blogging-seo/ The other day I had a prospect tell me blogging was a horrible way to rank on Google. He said that he heard from a podcast that blogging was the worst seo strategy and that it could actually hurt your ranking. I’m here to tell you, this claim was totally wrong. At Ebadore Digital, we utilize blog posts and rank hire and hire for targeted keyword searches every single day. In this article, I’ll explain why having an active blog is vital for your search engine optimization success. These are 5 ways to rank higher on google with a blog. Facebook: https://www.facebook.com/EbadoreDigital/ Anchor: https://anchor.fm/ebadoredigital/" Instagram: https://www.instagram.com/ebadoredigital Twitter: https://twitter.com/EbadoreDigital

Blogging can be an essential and effective part of your law firm's online marketing. But law firm blog posts work best when you have a clear blogging strategy in place. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm's online marketing, and when it can make sense to take up a more aggressive blogging strategy.

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and eCommerce, shares how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Kaleigh has been hired by top companies on the Fortune 500 as well as growing SaaS companies, including AT&T, ReCharge Payments, HubSpot, and BigCommerce.

https://www.bloggingfromparadise.com/ebook/ Be honest.

This is Episode 67! Today, Visceral Concepts' Founder Michael McNew walks you through what you need to know to make sur eyour blog strategy is as strong as it can be. If your small business is ready to add blogging to your marketing mix, this episode could make a huge impact! The resources mentioned at the end of this podcast can be found here: https://www.visceralconcepts.com/podcast-blog-launch/

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Show Notes Creative Class — Kaleigh's project for freelancers with Paul Jarvis Creative Class Podcast Episode 53: Trust Marketing with Paul Jarvis Kaleigh's website Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters Follow Kaleigh on Twitter: @kaleighf Today's Sponsor This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

HubSpot has experienced incredible growth since its founding in 2005, but in the last year, the company's marketing team has broken the company's website traffic growth records with a new strategy.  This week onThe Inbound Success Podcast, I spoke with HubSpot VP of Marketing Kieran Flanagan about the company's "hearts and minds strategy," and how it has driven 80% year over year traffic growth (and a commensurate increase in new leads).  The results that Kieran and his team have gotten are so strong that they have inspired a change in the way the company's editorial team is structured, and a new approach to how they carry out keyword research, develop editorial calendars, and measure their results. Some highlights from my conversation with Kieran include: HubSpot is targeting marketers and business leaders and its new strategy does this by appealing to their hearts and minds. All of the company's editorial content is segmented into those two categories - hearts and minds. Content for the mind is more tactical in nature and targeted at attracting existing search volume for a particular keyword. Content for the heart is more emotional and meant to tap into a pain point that their audience is experiencing and wants to solve for. Because there is not necessarily existing search volume for the "hearts" content (as there is with the "minds" content), HubSpot has an aggressive content promotion strategy for the hearts content. They started by rolling this strategy out on the company's english language web properties, and it has been so successful that they are now expanding it onto their non-english language sites. For the minds content, because it is targeted at existing search volume, HubSpot is using a pillar content and topic cluster strategy to establish authority for its target keywords with search engines. It is relatively straightforward to identify topics for the "minds" content using tools such as Google Adwords, Ahrefs, etc. For the "hearts" content, HubSpot relies upon customer research and interviews to understand the questions they are asking and the pain points they are experiencing. Kieran believes that when it comes to hearts content, brands must choose a side and be prepared to attract some audiences, and repel others.  Even in a B2B sale, you are selling to individual people, so it's important to appeal to things that matter to the individual, and be problem-focused before you are solution-focused, with your content. When it comes to content promotion, it is very important for any company (large or small) to have a strategy for getting back links. There are a variety of ways to do this and Kieran talks specifically about the "surround sound" strategy and the broken link strategy. If you are doing marketing for a smaller company with a lower domain authority, it is more important to produce less content that you heavily promote than to create more content that you don't promote at all. For the minds content, you should focus on keywords that have a high "search click volume" as opposed to simply high search volume. Kieran's hearts and minds strategy has resulted in 80% year over year website traffic growth for HubSpot. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit Kieran's website Connect with Keiran on LinkedIn Follow Kieran on Twitter Listen to The Growth TL;DR podcast with Kieran Flanagan and Scott Tousley Listen to the podcast to learn how Kieran's "hearts and minds" strategy for content creation has broken all of HubSpot's traffic records. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth, and this week my guest is Kieran Flanagan, who is the VP of Marketing at HubSpot, and the host of The Growth TL;DR podcast. Welcome, Kieran. Kieran Flanagan (Guest): Thanks for having me, Kathleen. I appreciate you having me on. Kieran and Kathleen recording this episode Kathleen: Yeah. I'm interested to pick your brain. I always love talking to people from HubSpot because, obviously, you guys are at the forefront of the inbound marketing movement, and so rarely do most people get the opportunity to get a peek inside the kimono and find out what's really happening with the company. I'm excited to do that here today, but before we jump in, if you could tell my audience a little bit more about yourself and just a little bit about what you do at HubSpot. That would be great. About Kieran Flanagan and HubSpot Kieran: Yeah. Absolutely. I've really had three roles during my time at HubSpot. Pre-HubSpot, I worked for other SaaS companies. Then, I was lucky enough to join HubSpot when we opened up our first office outside of Cambridge, way back when I think the company was maybe 300 people. There was a small group of us who were tasked with growing out the international business. I did that for two and a half years. That business grew quite quickly. Then, I joined another small group of people that were in HubSpot that had the mission of growing a Freemium business - so like a go to market, where you could try our software for free, then you could upgrade as you needed to get more functionality. That went really well, and I did that for, I think, another two and a half years. Then, HubSpot really just adopted Freemium across the entire go to market. Today what I do in HubSpot is manage all of the different teams that are responsible for our global demand, and that demand is a mix of leads. We generate leads, turn them into marketing qualified leads, and send them across to sales people, turn into opportunities and customers. Then, we generate users who use our products for free, then can upgrade through either reaching out and talking to a sales person or actually upgrading themselves and buying the products themselves. Kathleen: You are based in Ireland, correct? Kieran: Yes. That's another interesting thing about my work in that I'm based in Ireland. I have a team of about 50 people. Four of them are based in Dublin with me, and everyone else is based in the States. I have gotten very used to remote working and appearing as a box on Zoom to everyone else. Kathleen: I always tell people that I live my life on Zoom and that soon my headphones are going to grow and become a permanent part of my body, because it's the same for me. I work out of my house, and I'm on Zoom basically 24/7. Kieran: Right. I usually check every single moment of every single day, and I've still got my AirPods in. I'm never sure if I've taken them out or not. Kathleen: Yeah, I feel like Zoom needs to sponsor my podcasts because we talk about it so much on here, about how we live our lives on video. It's great. It's the greatest thing. I honestly couldn't do my job without it. I imagine it's similar for you with people scattered all over. Kieran: Yeah, I'm very passionate about remote work. I believe that it's good for, not only companies, but just good for the world. It's a really great way to redistribute wealth across the different cities, not just all within a small group of cities that just become overly expensive. Kathleen: Yeah, it also - to me, I used to own an agency. I transitioned halfway through my tenure as an agency owner from hiring everyone locally to hiring folks remotely. For me, the greatest impetus behind that was really just to find the best person for the role no matter where they happened to be. Boy, what a difference that made to my company. It all of a sudden opened up this world of possibilities that was pretty amazing. Kieran: Yeah, it's actually the exact same for me. Obviously remote worked, it was just a good thing for me because I took a role that would generally be based in Boston, to take over a bunch of U.S.-based teams. I was allowed to do it because HubSpot allowed me to do it remotely, which was really good of them. They've done a lot to make remote work within HubSpot. The other benefit was because I was remote, I really didn't mind where I hired people. It's definitely been one of the best levers to both hire and retain talent into my teams, and having that flexibility and allowing people to work where they want to work within reason. We do have some guardrails, but generally we've gotten pretty good at it over the last couple of years. Kathleen: That's great. You said you manage all the teams that are responsible for this growth. I think you mentioned there are 50 people, is that right, that you manage? Kieran: Yeah, it's about 50 people spread across different offices that are regularly charged with growing the global demand of HubSpot. Kathleen: Wow, that is a lot to wrap one's head around. How Kieran's Blogging Strategy Broke HubSpot's Traffic Records Kathleen: One of the reasons I was excited to talk to you is that I was reading that in the last eight months you guys have broken HubSpot's traffic records, which is really impressive because for anyone who's familiar with HubSpot, this is a company that has had astronomical growth, both as a company in terms of its user base, but also in terms of its traffic. I often think - you intuitively think - that gets harder as time goes on because you've already made those big early gains. You've identified all the low hanging fruit. I'm very interested to hear how at this stage in HubSpot's evolution you guys are still able to break those kinds of records. What is it that lies behind that success? Kieran: You are definitely right in that it's definitely harder because you're generally doing everything so there's not this un-hidden channel that you have not tapped into. You're tasked with "How do I get better at the things that I'm already doing? How do I get better within these existing channels?" Or, "How do I layer on new channels for growth?" We do that. We're in a fortunate position where we can have teams who are focused on long term bets. We have a couple of those in the works at the moment. Really the thing that's been very successful for us over the last year is not only that the teams do get better - and they do get better just by the fact that they're super smart - but they also hire other smart people into the teams who bring you fresh ideas. We've got to grips for our content in terms of segmenting it into what our CMO, Kipp, calls the hearts and minds of individuals. How do you win the hearts and minds of business leaders? That approach to content marketing means you think about "How do I create tactical content?" If you think about when you start a blog, or a company starts a blog, they generally think how do I make this blog really appealing to people? How can I get this blog known by a wider audience? One of the things you can challenge yourself on is, does that actually matter? Does that really matter if you are trying to win the minds of business leaders through this tactical content? Content that does that is really created with promotion in mind, and generally through search. What we do is we have our content team segmented into a team that are trying to win the minds of business leaders. We're thinking through "How do I create a huge editorial calendar based upon all the things we could create across the things that our audiences are actually searching for?" We're not just creating content in the hopes that we can drive traffic demand to HubSpot. We actually think promotion first. There's actually existing demand for this content, and we create that content with that demand in mind. Then, there's also obviously how do you win the hearts of your audience? That's still super important, but that content is more focused on how do you facilitate emotion within people or how do you cause emotion with people? How do you make people feel something about your brand? How do you get people to connect with your mission? It's harder to directly measure the success of that content through the traditional things, like has it drove the lead, has it drove the user, has it drove our sale? Generally that's worked really, really well for us over the last year. We've seen a lot of success in doing that. We're just in the middle of replicating that strategy in all of our non-English territories. Kathleen: Oh, that's so interesting. I have so many questions. In my head I want to separate this conversation into minds and hearts- Kieran: Yes. Kathleen: ... Because it sounds like those are two different approaches, or two different prongs within the one approach. Kieran: Yes. Kathleen: Let's start with minds because if I'm understanding you correctly, it sounds like what you have done is said "Instead of trying to focus on bigger think pieces, or esoteric topics, let's get really granular and figure out what the audience is already searching for and let's scratch that itch, and tap into that pain." Is that correct? Kieran: Yeah, exactly. We do both of those things again, because we are very fortunate that we have the resources to have teams for both those things. I think there are companies of certain sizes that probably need to consider which one of those is the most important one for them to invest in. Yet, the minds team is really focused on "How do we create a whole editorial calendar?" We have this huge editorial calendar broken into all kinds of scientific metrics and ways to figure out the things you create content on. But, it's really focused on content that attracts traffic through search engines. Not trying to figure out how does this cause someone to feel a certain way that they want to share on social. How do you read this post and then you remember the blog. We're less concerned about that. It's more of a "Hey, I come in, I want this thing, I found this thing," then there's further information if you want to download that, or there're other ways you can explore more of the HubSpot ecosystem. It's really tactical content created with promotion in mind, and we create it with search in mind. For other companies it may be a different platform that they create that content in mind for that's applicable to however they promote their company. Kathleen: I feel like this sounds to me like the "Field of Dreams" approach. "If you build it, they will come." Kieran: Yeah, it's definitely "If you build it, and you have a really great promotion planned." Again, there're different phases of how this would work for a company. HubSpot is a company that has a lot of domain authority, so generally when we created content about something we do a little bit of promotion on that content, it ranks quite quickly. If I'm in a more early stage company, what I probably want to do is have a plan where I create, within the minds of whoever my audience is, content and I spend a lot more time on promotion than we would probably need to because I'm trying to build up the domain authority of my website. That promotion could be acquiring the links for it, and all these different ways that you can attract attention to it. Kathleen: Let's break this down even further. You mentioned that you guys have this big editorial calendar. You're really trying to map out what are the topics that these business leaders you're targeting are already searching for, and what's going to be really useful for them. Can you speak to that process and any kind of either strategies or tools that you use to surface those topics? Kieran: One of the things we use is the cluster and topic strategy. We think about what is the topic that this business leader is interested in learning more information about, because they're actively searching for it. Let's take the example of content marketing. Content marketing is a topic, it's an all encompassing topic that has many sub-topics. We will look at content marketing and break that down into the many sub-topics that people are searching for. Maybe people are searching for how do I build a content market and process, how do I create a winning content marketing strategy, how do I measure content marketing, how do I turn content marketing into customers? There's all of these different sub-topics that are related to that topic. We take one topic and break it down into all the things we could create content around. At the centerpiece we would create a piece of content on that core topic. Maybe it's the definitive guide on content marketing. Then, we would create all of this other micro content that's applicable to all of the different things that people are searching for given the examples that I've just gone through. We would interlink all that content. Basically, think about it as a hub and spoke strategy where you have the central piece at the heart of that, and you have all the many pieces around, and they are all interlinked. Generally if you do that, what you're helping Google to do is understand that you are an authority on this topic. You've not just got one or two pieces of content - you have deeply covered that topic. You have many different pieces of content that are relevant and helpful to the user. We do that by looking for those topics, looking for all the different keywords that are related to that topic, aggregating those up, deciding on the content we can create, listing out page titles, meta descriptions - all of the information that you actually need - and then prioritizing based upon the available search traffic for each topic. We also look at things like how relevant is it to our business. We have guardrails in place that it needs to drive traffic, plus it needs to drive the user or lead because again, remember, this is a topic that's tactical within the minds you should expect a conversion. Kathleen: Got it, okay. It has to be relevant to the business. It has to have a sufficient volume of search traffic. Kieran: Yes. Kathleen: I assume that the volume of search traffic, there's not one magic number that every company needs to look for? Is it relative to your company and the slice of market you're going after? Is there a magic number? Kieran: No, it's definitely relevant to the company. A topic that has 5,000 total visits available search traffic when you aggregate all this up, may be a lot for a company in a niche market. If you're a company in a broad market, maybe that's not that much at all. It's definitely specific to whatever company you are, and the product you have, and the amount of all the search traffic you can acquire. The number for HubSpot is probably very different from other companies. Kathleen: Got it. You have these really tactical, practical topics. Then, you have the ones that are meant to appeal more to the heart. This is the one that I think is so interesting to me because I feel like a lot of marketers who listen to this podcast, for a lot of them, the concept of finding these topic clusters, going for things of high traffic, being really practical, that's going to feel very familiar. It's much of what we're taught. That's the whole Marcus Sheridan, "They ask, you answer" paradigm. But, I find, funny enough, many marketers, especially content marketers are really bad at the heart side of things. I'm interested to hear how your team is approaching that. Kieran: The heart is slightly more difficult to actually pinpoint the content that's going to strike or resonate with your audience because the research piece is harder. The minds can be more mechanical because you can physically see that there's people interested in this, whereas the hearts are "How do I create things that help people feel some way about my company?" We actually have a similar setup in terms of how the mind and heart are set up in that we have an editorial team that creates a calendar based upon content that they want to connect to our mission, our products. The thing that differs is actually their research process. The research process has a lot more talking to people, talking to customers, talking to prospects, talking to other teams within HubSpot, figuring out what actually resonates with those people. Then, the way that you figure out what's going to work is actually trial and error. You create content, you see that it resonates with people, and you tweak it over time. The way they differentiate it is the mind has more tools that you can pull in relevant information from. I'm sure your audience knows, search traffic, all these different things. Whereas, the heart, you're spending a lot more time actually talking to people, doing what you would do if you were building a product, a lot of customer research, a lot of insights from other teams within the company. Kathleen: Is is fair to say that the heart strategy is more about pain that the customer is feeling? Kieran: Yeah, exactly. It's more about the emotion you want that person to have about your company. A good example of this, back in the day for HubSpot, what actually drew me to HubSpot before I worked there was Brian did a piece that was really a call to arms for marketers about why outbound marketing was not the best way to spend your time, why there's this better way of doing marketing. That's the piece that's more your heart. There's not people searching for inbound marketing back there and there wasn't people searching why they shouldn't do outbound marketing. That creates a tribe of people who feel that way about outbound marketing and then feel they need to actually make a change and do something else. Kathleen: Is it about taking a position or taking a stance? Is that part of the heart strategy? Kieran: Yeah, I think one of the most important things to do as a brand is choose a side. I think you should always have a clear enemy in terms of - a clear enemy is really what problem your product sells. "One of the most important things to do as a brand is choose a side" ~ Kieran Flanagan (@searchbrat) Click to tweet this quote Be very clear about that and know that means that you're going to have both people who are attracted to your company and people who are detractors from the company. That is way better than actually being vanilla and just having people who don't care much about your company. Kathleen: Interesting. For somebody who's listening, if they're thinking about this in the context of their own company, particularly with the heart strategy, any tips on how to get started on this and how to begin to identify those topics that you might want to cover? Kieran: On the heart side? Kathleen: Yeah. Kieran: Yeah, I think the most important thing marketers can do that they probably don't do enough of is talk to their customers. I've worked a lot with product and engineering because previous to the role I've done at HubSpot, I was in what we call a growth role. A growth role is basically a collection of marketers, product and engineers who are tasked with creating onboarding and all these different things to help people better use a product, and to upgrade to paid versions of your product. The thing I took away from working with product is they are so focused on the problem, so focused on stating the problem clearly before they ever jump to a solution. They are really obsessed about "Do we truly understand the problem?" The way they get there is through a lot of really great research and talking to customers. That's the thing, I don't know if for yourself, but definitely the way I used to work is I would always think about the solution. I would think a little bit about the problem and then I would think about ten solutions because marketers are generally creative. They're always on, looking to try to sell things. I think on the heart content, I would be super focused on the problem and being able to articulate the problem, and then trying to figure out what would resonate. What are the points within that problem that really resonate with a customer? They're, “Oh, yeah, I feel that way about this. I feel that way about that.” Then, you can better understand how to create content that shows them that you have solutions to this thing and that you have a certain position on this thing that you believe in. Kathleen: It's really interesting that you put it that way. I've now done close to 80 different interviews through this podcast. I've been trying to think about some of the themes that have emerged. People that are having a lot of success with inbound, what do they have in common? One of the common themes I've noticed is that they are more persona ... I don't even want to use the word persona. They are more problem-focused than they are solution-focused. What I mean by that is that the marketers who build campaigns and messaging around their products and services don't tend to do as well as the marketers who deeply tap into the person that they are trying to sell to. Sometimes it means creating content that actually has nothing to do with their products and services. What I've noticed is that particularly at the top of the funnel, in non-marketing speak, the best way to open the conversation is not always to talk about what you have to sell. It's to talk about something that that person is feeling that they want to solve for, that may have nothing to do with what you do, but you've opened the conversation. I'm interested to know with the hearts content that you're creating for HubSpot, does it always have some link back to the product, or is it really just purely problem-focused? Does that make sense as a question? Kieran: No, it definitely makes sense because people are not looking for products and services. They're looking for solutions to problems that make their life better. They're looking for a certain job that they want done and when they visualize themselves doing that thing, it makes their life better in some way. I think there's a balance because we've always tried to figure out this balance. There was a time when you talked to a lot of people about what HubSpot was and not many people knew we actually sold software. They didn't know we sold software because we were doing exactly what you just said, which is we were creating content around problems and helping people solve those problems before we ever mention our tools. I think that's a great way to draw people in, but I don't think you need to be overtly secretive about what you do. I think if you have a clear viewpoint on something you can clearly state a problem. It's fine to say, “Hey, these are ways that you can sell them. By the way, we also have this thing that can help you do that thing.” We have it tied back to our products because if you're consuming this content, you're generally on one of our web properties, so it's impossible to miss the fact that we are a software company. We've worked on that. We're not, in any way, in your face. We're not, “Buy, buy, buy this thing.” I think there's a thing in content marketing that most people struggle to measure the totality of their content marketing efforts because a lot of the content marketing is the law of serendipity when, if you give value through content, you know good things are happening, but it's not always easy to put a direct metric on it. That speaks to heart content. Kathleen: How important is it when you're talking about tapping into the problems? The other confusion I see marketers experience is that there are the problems of the individual and there are the problems of the company, because we're talking about a B2B sale here, for you. Kieran: Right. Kathleen: How important is it with the hearts content to tap into the problems of the individual versus the problems of the company? Kieran: That's actually a good question. I think they're one in the same in some respects. Let me try to give the example of one of our personas and see if this is true or not. I don't know if I've thought through that. We have a persona called Marketing Mary, and when you think about HubSpot ... I'm not trying to just do a sell of HubSpot software to your audience. But I'm just trying to- Kathleen: It is your day job, so... Kieran: Yeah, yeah. We have a persona Marketing Mary. That's a person, in a certain company size, who we think is ideal for HubSpot. The way that we think about how it helps her is that it makes her more efficient at her job, which is good for the individual, good for the company. It actually helps Marketing Mary figure out how she can be more successful to get a promotion because that's something she cares about. Again, it's good for the individual, good for the company. I think most of the things within B2B, most of your personas what's good for the individual is generally good for the company. You do want to make it individual-based, because even in B2B, it's the people making decisions, it's not the all-encompassing company making the decision. You want to try to make sure that person understands how their life is going to be made better using your product, because they're ultimately your customer. Kathleen: Yeah, that's really what I've observed, too. Going back to looking at all these interviews I've done, again I think a mistake that a lot of marketers make is, in the B2B area, we tend to focus on what does the company need? Yes, that's important. Kieran: Right. Kathleen: But, at the end of the day, I don't think you can tap into somebody's heart unless you make it about what they, as an individual, need. Kieran: Exactly. Kathleen: It has to somehow tie back to me. As you said, often it is either "I want a promotion", or "I want to look good in front of my boss." It tends to be things like that or, "It saves me time, and it makes my life easier." Kieran: Yeah, great B2B companies still sell to people. It just happens that those people are in companies and the tool is making their life easier, or helping them to do something within that company. Generally if you nail that value proposition what you'll see is your product within that company also spreads because that person is a champion of your tool. They start championing that tool within the company itself. The Role of Content Promotion in HubSpot's Traffic Strategy Kathleen: Yeah, now going back for a second to the minds content. You talked about how you come up with the topics and one of the things that you mentioned was that promotion is a really important part of this. Acknowledging that promotion, as you said, is a bit easier for HubSpot because you have such a high domain authority, talk me through just a little bit, for the average person listening, what should that promotion look like, or what does it need to include? Kieran: The hard facts about this is a promotion plan to getting better search traffic. The reality is that acquiring links still matters. I think that it seems old fashioned because you hear all these new things that marketers talk about, but it's still super important for acquiring search traffic. What you would probably want to have is an overall plan on how to acquire links to your site. That can be a lot of different things. There're tons of different tactics. There's something called broken link tactics where you can go and find these sites that your competitors have links from. You can go find broken links that they have, that are relevant to content you have, suggest they link to you instead because the link they already have is broken. There're just tons and tons of tactics you can go from. You should really have an overall domain link building plan that acquires links to your overall domain because that's going to help all content on your domain rank better. You can have very individualistic link plans for certain blog posts. You're probably not going to do that for every single blog post. You're not going to try to acquire links to every single blog post because that's a lot of time commitment depending upon how much content you create. If you're only creating one piece of content a week ... Again, if you're doing mind content, you may only do that because you don't create content unless there's actually available search traffic. What happens is your quantity actually goes down because you actually don't try to just plaster the internet with things and hope traffic comes in. You're actually way more strategic, so you create less content, but you put a lot more time onto promotion. One of the teams that I have, they have this thing called "surround sound strategy." Surround sound strategy is trying to make sure that anywhere there's content related to the thing you've created content for, like listicles and "best of" posts, and all of these different things, that your content is also listed within those posts. That is basically just building relationships with different publishers and things like that. Also, creating content that is better than what's currently available on Google. So if you go and search something, whatever the top page is, can you create a page that has better quality than what's already ranking at number one in Google? If you can, then generally you are in a pretty good position to get people to link out to your content. Kathleen: I feel like isn't that Brian Dean's skyscraper technique? Kieran: Yes, Brian Dean is the person to keep up to date on if you want really solid link building strategies, so his skyscraper technique. Finding dead back links and reaching out to people to get them to include your content is a really old tactic. I was doing SEO ten years ago and we used that, but you generally find the things that work in SEO still work today if you can do them to a high enough level, if you can do them better than other people. Kathleen: I think this is the challenge that many marketers feel, especially marketers in small and medium sized businesses, when they hear about back linking. I've had this conversation so many times over the years. It's, “How am I going to do this in a way that's efficient? I have a small marketing team.” Or, "It's just me, how could I possibly create the content and try to get links for it?" Many marketers, in my experience, just fall back on "I'm just going to push it out to my Facebook, and my Twitter, and my LinkedIn, and spray and pray." How does a small marketing team or a one-person marketing team do this? Kieran: Again, I think if you are being more strategic about the content you create, and only creating content that you think can drive a certain amount of volume. There's an important part in that is one of the things to think about, in terms of volume, is historically we would think about key word volume. How much key word volume is available for this key phrase? More and more you should probably think about the available search clicks. The difference there is that with featured snippets becoming way more popular on Google, the amount of search volume available for key word is a lot less than you think. Featured snippets cannibalized the amount of actual clicks different key words get. So, you would look at search click volume, only create content for keywords that have a higher threshold, whatever your search click volume is. Then, create a promotion plan. Know that the time spent promoting that content is probably better spent than you creating additional content if you are not able to promote it at all. If you're not able to promote it at all, you could create 10, 20 pieces of content within a month, and generate less traffic than creating two or three pieces of content that you actually have a real promotion plan for. The balance of creating content to promoting content shifts from when you're a start-up to when you're a bigger company. It shifts really with domain authority. You'll see that shift happen by just how quickly you start to rank for things when you have a bigger domain authority. Kathleen: Yeah, you said something I want to clarify because this is really important. You talked about the difference between keyword volume and search click volume. I think many marketers are familiar with how to find keyword volume. You can go into Google Adwords, or other programs like that. Where should they look to find search click volume? Kieran: I'll give you one tool, but there's probably many tools. Ahrefs is a tool that has click stream data. That means that you can go into Ahrefs and actually look at the search click volume of a keyword because it has enough data to show you what the effect of images or featured snippets or videos they're going to have on the amount of volume that that keyword gets. I think it's an interesting way to start to categorize volume of keywords in the world we live in today, where Google is cannibalizing a lot the traffic we get by showing users these different things. Kathleen: Yeah, it's really interesting. We experienced this this past year. Last March our traffic really took a bit of a nose dive. We couldn't figure out what was causing it. I had a couple people looking at it. We were digging deep. It was funny, I actually wound up sitting with someone from HubSpot's SEO team when I was in Boston for partner day, and he helped me figure it out. I think it was a guy named Victor who works for Matthew Barby. He's amazing. Victor is a magician. Kieran: They're both on my team. Kathleen: Yeah, he narrowed it down and helped me figure out that essentially we were losing traffic to featured snippets. As soon as we started optimizing for snippets, and started getting some of the snippets, it just came right back up again. Very interesting what's happening with that, but thank you. I didn't even know he was on your team, so thank you for giving me an hour of Victor's time. Kieran: I guess one of the things we did really well is, aside from all the different tactics, because actually the most important thing ... There are three things a successful company does is hire and retain talent, which is priority number one. Set people up for success in team structures. Team structures become a lot more complex when you grow. There's something you have to continually optimize, which is the second thing to get right. The third thing is actually the tactics. The tactics are not successful if you can't do the first two. One of the things we invested in a lot in over the past 18 months is building out a really great SEO team. Two of the people you've talked to, so Matt, he's on my team, runs a whole group that acquires all Freemium users, including our search team. Victor sits on the search team. Kathleen: I've never actually spoken to Matt, but I've always wanted to. So Matt, if you're listening, you could be my next guest. I've listened to his entire Skill Up SEO podcast series. He's just so smart, and I love the content that he creates. I consider him one of the people I need to follow to understand best practices for SEO. Kieran: Yep. Kathleen: You have a good team. Kieran: They're super smart on that team. Kathleen: Okay, we talked about understanding promotion. I loved your point about, to me it's the 80/20 rule, you're going to get 80 percent of the results out of 20 percent of the things you do. The 20 percent, in this case, sounds like it's create less content and focus more on promotion, especially if your domain authority isn't really high. The Results of HubSpot's Hearts and Minds Strategy Kathleen: Talk now about results. I would love it if you could give me a sense of ... I know broad-brush that you guys have broken traffic records, but can you speak specifically to what kind of traffic growth have you experienced over what time period and how are you measuring the success of your hearts and minds strategy? Kieran: This is where I'm always not very good on in terms of exact numbers because we're a public company. I think the best thing to do is even if you go to Ahrefs, you can use it for free. You can look at our domain. You can look at organic search traffic. I think it's something in the region of 80 percent year over year growth. I don't know. Kathleen: Wow. Kieran: I would need to go back and re-look the numbers. I could be under or over that because I haven't looked at that number in a while. Kathleen: If it's anywhere near close to that, that's amazing. Kieran: Yeah, it's large, but I think that is probably broken out into ... We look at it broken into many different things because we have a core site, we have blog, we have academy, then we have all of the non-English sites. Any one of those could be that number, or any of them may not. I could be wrong. It's quite substantial. The cool thing actually we noticed was our demand grew by a similar amount. Not exactly, so it's never going to be if you grow by 60 percent, you get 60 percent more demand. It's always going to be, I think, less. But, it was still correlated pretty well. The other cool thing was we saw, if you go into this tool called Similar Web, where you can break out your traffic by brand and non-brand. I was doing a lot of investigation, using that tool on our site and other sites. The growth in brand traffic, people searching for HubSpot, grew in line with our non-brand of traffic, which does show there was a correlation between this law of serendipity, which are people coming into the content that doesn't overtly mention your brand and its informational key words. Then, discovering your company and coming back at some point on a branded key word. We've seen really good growth over the last 12 months. Kathleen: That's amazing. You mentioned earlier it's somewhere easy to measure traffic growth, and specifically that's an out growth of your mind strategy. You talked about how it's a little bit harder to measure the success of the heart strategy. Are there any other metrics you're looking at to measure the degree to which you're tapping in on the emotional side? Kieran: There's a whole series, a whole document, that that team has put together under Meghan Anderson, who is VP of HubSpot, extremely smart, and manages and looks after all things brand. A couple of things, I'll give you a couple because this is quite large, but you can look at things like direct traffic. It's a good signal that your brand is growing. You can look at branded traffic, again a pretty great indicator that people are searching and care about your brand. You can look at number of mentions of your brand, which I'm sure people are all aware of, either on social or you can look at placements, the number of people who are mentioning you across the web. You can look at placements, and those placements can be put into different categories of publications, like Tier 1, Tier 2, Tier 3. I think there are some ways you can do it. I'll give you another example not from HubSpot. I had a really great conversation on this hearts and minds with the content marketing director called Jimmy Daly. He works at an agency called Animalz. We were talking about this. His metric for hearts was does our content create one conversation within a potential client. They figure that out by asking them on the phone, "Have you heard about us?" That speaks to a smaller company who thinks about content, and through that hearts lens, and their metric is not so easy to measure. It's something actually that you have to ask people about. Kathleen: It's interesting because we're struggling with this. Struggling is not the right word. We're grappling with what is the best way to measure that because as a company we've moved more from an agency to really leading as a publisher. Instead of measuring, for example, subscribers, we're measuring engaging subscribers, like number of subscribers that have really clicked on an email in the last month. Looking beyond sessions on our website to not only unique users as an aggregate measure of the audience size, but pages per session, and dwell time on the site, things like that. This is something I'm so interested in because I feel like nobody has really cracked this one yet. There's an opportunity here. Kieran: I don't think there's ever going to be definitive metrics because it's just so difficult to put your finger on one thing. You can also look at, what you're doing, health of subscribers, in the same way you could look at users of a Freemium product. What is the net new users you add? What is the attention of those users over time? How many of those users actually churn  and stop coming back? I think that's a good gauge. I think most companies would be better served to choose the things that they think are the best indicators, and be happy with those things, and know that they're still not going to be 100 percent of what they need. Kathleen: That makes sense. It's not a perfect science at this point. Well, so interesting to hear about all these strategies that HubSpot is pursuing. Now I'm going to pay much closer attention to your blog to see if I can determine which articles are more about the mind or about the heart. Kieran: We should put a little icon of a heart icon. Kathleen's Two Questions Kathleen: Switching gears for a minute. There's two questions that I always ask everyone that comes on the podcast. In your case I'm very interested to hear what you have to say. I was looking at your LinkedIn profile, and before you were at HubSpot you've been at Marketo, you've been at Salesforce, you have a very interesting perspective on this industry. Company or individual, right now, who out there do you think is doing inbound marketing really well? Who should my listeners go to and look at to see a great example? Kieran: That's a good one. You can tell me if this is not a good answer and to come back with a better answer. I've been more focused on what we call the flywheel force and friction than  inbound recently. I'm sure you've probably heard of it because you're aware of HubSpot. Just for your listeners the flywheel is basically ... in cap stage you're inbound in a loop, which basically is a tracking gauge to light. Each one of those stages you have force and friction. Force helps spin that loop and friction stops that loop from spinning. The examples I have are actually specific to some of the customers on the force and friction because they are the ones at most top of mind because that's what we've been looking at. Kathleen: Oh, yeah. I'd love to hear more about that. Kieran: Let me give you a couple of examples because they're quite different from giving you companies who are doing really well at creating content. These are actually slightly different. There's a customer called WashCard who has payment stations for car wash operators. If you think about one of the things that drives friction in the engaged stage is not showing your pricing, which seems pretty simplistic. If I add my price in, I create better force, because customers generally like experience and transparency. They're an example of a company that did not even just show their pricing, the simple task of being more transparent around their pricing, actually turned that page into their third biggest source of leads within two weeks. It's a very small example of how focusing on this idea across your entire flywheel can benefit you. There's another company called ChargeBacks911 who allows you to integrate their software into e-commerce and handles charge backs right when their customers want to give back their products. They had some friction again within the light stage where they had an onboarding process that allowed you to set up, that they had some friction within. There was missed expectations, so sales people were setting expectations that they were not fulfilling on. They didn't have the right documentation. What they did was took the difficult decision to put a sales rep in every onboarding with a new customer. That sales rep could then fill in the gaps. That sales rep could provide that additional context, but also the sales reps understood the friction they were creating by setting the wrong expectations. I can't share their public numbers, but just by doing that they vastly decreased their amount of churn they were having. They are not the traditional, "here's a company that's crushing inbound," but I think that the force and friction across your flywheel is definitely something that can give you a lot of actionable things to work on. Kathleen: I love those examples. It's always interesting when I ask this question, because it's a bit of a Rorschach test. It depends on when people hear "inbound marketing" what they think I'm talking about. Kieran: Right. Kathleen: That obviously has changed so much over the years, and over time. Even right now if you took a snapshot and asked ten people what it was, you'd probably get ten different answers. I love that answer. It's very different, and I love how specific you got. I'll be curious to go look at both of those companies' websites to see more of what they're doing. Kieran: Cool. Kathleen: Second question is, the world of digital marketing is obviously changing at a lightning fast pace. How do you personally stay up-to-date with all of the new developments? Kieran: There are three ways. I'm lucky that we have a Slack channel within our company that is called "What's Next." I get everything sent to me on the Slack channel, as does everyone else who's part of that Slack channel. I generally get content pushed at me outside of HubSpot through my network, which I find really interesting. I no longer actually go looking for content or subscribe content that much. I just wait until it comes to me. I probably miss out on content, but it suits me because I'm kind of busy. Then, the other thing I've gravitated towards is I'm an introvert, I started a podcast to be more extrovert and talk to people. Talking to other smart people has been the number one way I've learned above all else. It's the best investment I've made in terms of my own time, and just learning and becoming better at what I do. Kathleen: Amen. I talk about that a lot on this podcast. I, too, am an introvert although I fake it really well. Kieran: Same as me. Kathleen: I started this podcast out of purely selfish reasons because it's a good reason to talk to people I otherwise would not have a reason to talk to. Kieran: The two of us are on the podcast faking being an extrovert, on the podcast. Kathleen: Exactly. It's great. It's the perfect tool for that. Kieran: Right. How To Connect With Kieran Kathleen: Kieran, thank you so much. I really enjoyed hearing all of this. It's fascinating to get an understanding for how you, and your team at HubSpot internally are thinking about growth and the approach that you are taking. If somebody is listening, and they want to learn more about HubSpot, or if they wanted to reach out and ask a question of you, what's the best way for them to connect online? Kieran: HubSpot, you can reach at HubSpot.com. There's so many different ways if you go there that you can connect with us. Me, you can connect with me on LinkedIn or Twitter. I'm randomly called @searchbrat on Twitter, which is one of the worst handles. I've had it for too long. I need to change it. You can just find me on LinkedIn at Kieran Flanagan. Kathleen: I love it. I will put those links in the show notes. At the end I always tell people to tweet me if they know someone doing really great inbound marketing work. You will laugh because my Twitter handle is @workmommywork, because when I first started on Twitter that described my life. I guess we now have a club of introverts with really strange Twitter handles. Kieran: Yeah, really strange Twitter handles. Yeah, that's us. Kathleen: Yeah, so if you're listening, and you found this useful, please consider leaving a review on Apple Podcasts or the platform of your choice. As I mentioned, if you know someone doing kick ass inbound marketing work, tweet me at @workmommywork, because I would love to interview them. That's it for this week. Thank you so much Kieran. Kieran: Thanks for having me. I appreciate it.

All about Pinterest Links Mentioned in Podcast Laura's Courses Pinterest Course https://courses.laurarike.com/p/pinterestcourse/?affcode=82482_eljtx5ut Pinterest Templates https://courses.laurarike.com/p/pinterest-templates/?affcode=82482_eljtx5ut Repurposing Course https://courses.laurarike.com/p/repurposing/?affcode=82482_eljtx5ut Membership Course https://courses.laurarike.com/p/membership/?affcode=82482_eljtx5ut Blogging Strategy https://courses.laurarike.com/p/bloggingstrategy/?affcode=82482_eljtx5ut Tailwind Join the NEW TCC Tailwind Tribe! http://bit.ly/tcctailwindtribe Laura's Links/Affiliates Tailwind: http://laurarike.com/tailwind *this link gives them two months free on top of their free trial new accounts only. MiloTree: http://laurarike.com/milotree Laura's Bio: I'm a quirky, spunky, social butterfly that values open, honest relationships in all areas of my life - including business! I spent 5 years expanding my virtual assistance business, and then went rogue! The last 4 years, I up-leveled and narrowed down my business to focus only on what I love and excel at. With my marketing automation magic and social media ninja skills, I help busy entrepreneurs and bloggers build their brand and increase sales in a number of ways. I provide practical support & REAL strategy through simple, sustainable systems for entrepreneurs ready to rock it online – without tantrums over tech or trading sleep for success! I am a mother of two boys how are the center of everything I do, and they are the reason I am so passionate about helping others build their legacy too! Social Links! http://facebook.com/laurarike http://pinterest.com/laurarike http://twitter.com/laura_rike http://instagram.com/laurarike Jenna Redfield is a digital content expert, focused on organizing, planning and creating content for marketing purposes. She runs her YouTube channel Jenna Redfield and works with people to help organize their digital lives!  Home: https://jennaredfield.com YouTube Channel www.youtube.com/jennaredfield Join the Facebook Groups https://www.facebook.com/groups/adhdandnotion https://www.facebook.com/groups/marketingandnotion/ Follow me on Social https://www.youtube.com/c/jennaredfield https://www.instagram.com/jennaredfield https://www.tiktok.com/@jennaredfield

It's time to get back to the basics of blogging! Take a listen to this episode to find out how you can incorporate some old school blogging strategy to help you grow your online empire! BGC ANNOUNCEMENTS * Welcome to the 169th episode of the Boss Girl Creative Podcast!! Today's topic is all about old school blogging strategy. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me in the Facebook Group on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat INSIDE THIS EPISODE

Digital marketer Genia Stevens provides tips for using blogs in your social media strategy.  In this podcast, you’ll learn about: 1. Building relationships and links to your blog 2. Minding your manners 3. The importance of sharing 4. How effective giveaways are and why you should be using them Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

This week on the podcast, we start off talking about blogging style, but in the end, we talk more about blogging strategy. Blogging as a hobby, blogging as a business, or blogging for your church, let's (mostly) talk about blogging strategy! Join the conversation by using #cmagcast or email us at podcast@churchm.ag.

Pinterest23 Facebook 0 Twitter 0 LinkedIn WhatsApp 23Shares What are the different ways to use Content Curation as part of your Blogging Strategy? One of the questions I am asked the most, by people coming across my Content Curation course is the above. Most of them have never used content curation and they are absolutely unsure of how to and when to start using Content Curation as part of their blogging strategy. In this episode I will be talking to you about 5 different ways to use Content Curation in your blogs. This is the fifth and the last part in a series on Content Curation. You can find the other posts at the below links: * Episode 44 – Content Curation Tools * Episode 45 – Content Curation Types and Strategy * Episode 46 – Common Content Curation Mistakes * Episode 47 – Effective Curation Commentary Styles We will be closing off this series by discussing about how you can incorporate Content Curation into your content strategy and derive the maximum benefit out of it. If you wish to learn more about Content Curation, you can check out my course at http://blogcurationblueprint.com 5 Ways to use Content Curation in Blogging Content Curation not only helps in getting readymade content for your blogs, but also helps build relationship with influencers in your industry. If you can incorporate Curation in your overall blogging strategy and build it into your overall plan, you will be able to build an influencer tag for yourself and at the same time generate a lot of traffic by ways of referrals. But, how you would use content curation is something that you need to plan and decide. Here are some of the things that we discuss in this episode – * 5 Ways I use Content Curation in my blog * A Curation technique that will help you build a relationship with influencers in your industry * An effortless content generation technique * How to get the most benefit out of Content Curation Resources mentioned in this Episode We didn’t discuss a lot of resources in this episode. But if you have been following me on this series you would know about the essential tools and resources for content curation. Here are those – * Blog Curation Blueprint * Feedly * Content Gems * Rightrelevance * Drumup.io * Scoop.it * Paper.li * Workflowy * Evernote * Onenote * CurationSuite Thank you for Joining A sincere thanks to everyone who joined me on this episode today and for following me throughout this series. I am sure you would have learnt a lot about content curation and how... --- Send in a voice message: https://anchor.fm/dkspeaks/message

What are the different ways to use Content Curation as part of your Blogging Strategy? One of the questions I am asked the most, by people coming across my Content Curation course is the above. Most of them have never used content curation and they are absolutely unsure of how to and when to start ... Read more

What if I told you that you could reach a whole bunch of new people with your blog, people who hadn’t heard of you before? What if I told you there was a way to expand the range of relevant topics you cover on your blog? Well there is. A guest blogging program may be […]The post How To Reach New Readers With A Guest Blogging Strategy – Blogcentric #55 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Today's question comes from Andrea, who asks about blog content audits. Should she change post dates? Should she remove seasonal posts? Andrea's site is http://www.goodhealthgirl.com/. Andrea discussing Smart Passive Income Podcast Session 200, where Todd Tresidder and I discussed content audits (http://smartpassiveincome.com/session200). Here's the updated post I discuss: http://www.smartpassiveincome.com/the-most-important-conversation-ive-had-about-my-business-ever/. Do you have a question about content audits? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

Will Blunt (http://www.bloggersidekick.com/will-blunt/) and is a successful blogger, researcher and entrepreneur. Will founded Blogger Sidekick (http://www.bloggersidekick.com/), which helps digital marketing companies grow their business with the power of blogging. He has also been featured on HubSpot (http://blog.hubspot.com/marketing/author/will-blunt), MarketingProfs (http://www.marketingprofs.com/authors/2524/will-blunt), Social Media Today (http://www.socialmediatoday.com/users/will-blunt) and Business 2 Community (http://www.business2community.com/author/will-blunt). Enjoy the show! IN THIS EPISODE YOU'LL LEARN: * Examples of the great services that Blogger Sidekick provides. * Three SEO variables to consider when writing your content. * Factors that play a part in the user experience when they visit your website. * Mindsets to adopt when trying to attract an audience online. * Will's recommendations for blogging strategies. * What it truly takes for a blog to be successful. * Why you need to take the time to understand and be clear about your blog's role and purpose in your business. * Variables to consider when determining how often you should be publishing. * Ins and outs of the Google search algorithm and how to make it work for you. * A great tool to help you determine the factors that contribute to the popularity of your content. * Great writing strategies to help get you high rankings with search engines and drive more traffic to your site. * Recommended steps for small businesses regarding their content creation strategy. * The most effective opt-in that William uses to generate leads. * The ins and outs of content upgrades and some good examples you can use for your own site. * William's thoughts on his varied experiences with email nurturing and marketing. * Special tools that William uses to promote blog posts, and more!

Rick Short, Director of Marketing Communications at Indium Corporation, joined me for episode 65 of the Social Business Engine podcast to discuss blogging for business. Specifically, we talked about his wildly successful blogging strategy at Indium Corporation, a B2B provider of very technical stuff. Rick is a fun and personable guy with a rock and roll band. He's also a super smart marketer who has transformed Indium Corporation into a sensational model for B2B content marketing and B2B social business. Tune in to this podcast to hear Rick's insider tips on how to create a blogging strategy at your organization to catapults your sales. Visit our show notes page at: http://www.socialbusinessengine.com/podcasts/power-blogging-strategy-to-catapult-your-sales

PIC Takeover with Dave Ryan @davethehrczar , Tiffany Kuehl @tiffanykuehl , Sarah Williams @thebuzzonhr  drops by @DriveThruHR   DriveThruHR was designed to be a captivating and easy-to-digest lunch discourse that covers topics relevant to HR professionals.  Each 30-minute episode features a guest speaker who shares her or his knowledge and experience in human resources. Our hosts and special guest cover a wealth of topics, including HR Technology, Recruiting, Talent Management, Leadership, Organizational Culture and Strategic HR, every day at 12:00 pm Central Time.  The radio program is hosted by @williamtincup, @Thehrbuddy@TheOneCrystal & @MikeVanDervort..  The #1 HR show, with amazing HR conversations and follow us on the twitters at  @drivethruhr and #dthr.

Toby Jenkins talks about the power of guest blogging and the 5 step process to create your guest blogging strategy.

If you are doing any marketing online or particularly multilevel marketing, it will be a big advantage for you to have a blog. Blogging builds relationships and here's a 5-Step method to get started.

Today's question comes from Jerry, who wonders about free vs. paid content strategies for blogs. Why give away information for free? Why ask someone to pay? I bet you have a question about business strategy! Leave it at http://www.askpat.com/.

Today's question is one that I suspect a lot of new bloggers have struggled with. Mike asks about the best way to create content for a blog when you're not an expert. I bet you have a great question you could ask! Go to http://www.askpat.com/ Mike's new website will be at http://www.smartdogowner.com