Podcasts about multichannel marketing

In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify and Amazon to create unstoppable multichannel empires.  Our featured guest on the show is Adam Shaffer, President at phelpsunited.com Topics discussed in this episode: Why Shopify and Amazon have become a good match for e-commerce businesses How using both Shopify and Amazon can help double sales and achieve greater success What advantages Amazon's logistics and fulfillment services offer to Shopify merchants How expanding to multiple marketplaces and countries can grow your e-commerce brand Why having different product assortments on Shopify and Amazon can be beneficial What strategies work best for leveraging Amazon's traffic to drive customers to your Shopify store Links & Resources Website: https://phelpsunited.com/ LinkedIn: https://www.linkedin.com/in/adam-w-shaffer/ Facebook: https://www.facebook.com/PhelpsUNITED Get access to more free resources by visiting the podcast episode page att.ly/f4DrV Subscribe & Listen Everywhere: Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Get Your "Founder's Sidekick" today With “Founder's Sidekick,” you'll receive personalized advice and feedback to transition from 9-5 jobs or transform traditional businesses into flexible online ventures.Get “asynchronous” private coaching to address burning business questions when starting and growing an online business. Visit https://ecommercecoffeebreak.com/start to learn more.Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.You'll discover...What omnichannel marketing is and ISN'THow to choose the right touchpoints for your brandHow to avoid getting overwhelmed, especially when you don't have a huge teamWhich channels to focus on when you don't have a huge budgetAnd how to do omnichannel marketing well Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

If the world has changed so much, why have we changed so little? Steve Dennis joins Kevin to discuss seven key leadership mind leaps necessary for effective transformation. These include 1. Crush Your Ego, 2. Wake up, 3. Special, Not Big, 4. Start with Wow, 5. Think Radically, 6. Safe is Risky, and 7. Faster, Faster, Go, Go, Go. From personal experiences and industry examples, Steve highlights the need for agility, differentiation, and bold thinking in today's rapidly changing business landscape. Guest: Name: Steve Dennis Bio: Steve Dennis is the author of "Remarkable Retail" and his latest book, "Leaders Leap: Transforming Your Company at the Speed of Disruption." He is a strategic advisor, keynote speaker, and podcast host. Named a top global retail influencer by multiple organizations, Steve's insights on the future of shopping are regularly shared as a Forbes Senior Contributor, and through CNN, The Wall Street Journal, and Bloomberg. He is President of SageBerry Consulting, advising brands on growth strategies. Formerly, he was the Chief Strategy Officer and SVP of Multichannel Marketing at Neiman Marcus Group. He serves on multiple boards and holds an MBA from Harvard Business School and a BA in Economics from Tufts University. Timestamps: 00:00 Introduction 02:38 Steve Dennis' Journey 03:18 Career Evolution 06:01 The Concept of Leaps 09:11 Incremental Change vs. Transformation 13:59 First Leap: Crush Your Ego 17:27 Second Leap: Wake Up 21:02 Third Leap: Special, Not Big 24:11 Fourth Leap: Start with Wow 27:36 Fifth Leap: Think Radically 30:45 Sixth Leap: Safe is Risky 33:00 Seventh Leap: Faster, Faster, Go Go Go 37:00 Closing Remarks Quote: "If you're going to transform, you have to change a lot of things."  Resources: Leaders Leap: Transforming Your Company at the Speed of Disruption by Steve Dennis Think Again: The Power of Knowing What You Don't Know by Adam Grant The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne Steve Dennis Website Steve Dennis LinkedIn Steve Dennis Intro Related Podcasts: Leading Through Disruption with Tony Hunter The Disruption Mindset with Charlene Li Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

In this episode, you'll hear:E-Commerce: How Toccara Karizma grew from zero to a marketing millionaire.Omni-Channel Marketing: How more channels can boost e-commerce.Email and SEO: Why old-school tools still deliver the best ROI.Toccara Karizma is a marketing strategist and e-commerce expert. Starting her journey in 2007, before platforms like Shopify became household names, Toccara brings a ton of experience, from the early days of the internet to what's working todayShe will teach the strategies of her marketing, including why she focuses on SEO and email marketing instead of Instagram and TikTok. She also outlines how you can grow your business by using traditional marketing with Social Media.Enjoy this masterclass in e-com marketing! Find Toccara Karizma at: https://toccarakarizma.com/https://www.linkedin.com/in/toccarakarizmahttps://www.instagram.com/toccarakarizmahttps://www.tiktok.com/@toccarakarizmahttps://www.facebook.com/toccarakarizma/https://www.youtube.com/c/toccarakarizmahttps://twitter.com/ToccaraKarizmaFollow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

Welcome to the What's Next! Podcast with Tiffani Bova.  I'm inviting Steve Dennis, a long-time social media friend to the show. Steve is a strategic advisor, keynote speaker, podcast host, and the bestselling author of his previous book, Remarkable Retail. He has been named a top global retail influencer by multiple organizations and his thoughts on the future of shopping are regularly shared in his role as a Forbes Senior Contributor. He is the president and founder of Sage Berry Consulting, but prior to that, he was Chief Strategy Officer and SVP of Multichannel Marketing at the Neiman Marcus Group. He serves on multiple nonprofit boards and has a new book out, Leaders Leap.   THIS EPISODE IS PERFECT FOR… leaders seeking insights on navigating industry disruption and fostering innovation in their organizations.   TODAY'S MAIN MESSAGE… making incremental changes is a risky strategy in this day and age and the organizations that don't adapt to the accelerating pace of change risk falling behind in competitiveness. Steve explores how to get ahead.    Key takeaways:  How to prepare for “leaps” and drive powerful innovation.  How to embrace discomfort and manage fear around change.  The role of ego in limiting innovation.  Why it's important to incorporate both bold leaps and incremental changes based on an industry's disruption levels   WHAT I LOVE MOST… change can be really scary. Steve shares some great reminders on how fear often precedes the greatest innovations.    Running Time: 31:16   Subscribe on iTunes   Find Tiffani Online: Facebook Twitter LinkedIn   Find Steve Online: Website  LinkedIn    Steve's Book:  Leaders Leap: Transforming Your Company at the Speed of Disruption

In today's episode of the ‘For The Love Of Emails' podcast, we welcome David Palfreeman, a CRM, Loyalty and Digital Strategy Consultant, with host Avadhoot Revankar, Chief Growth Officer and Business Head at Netcore. David is a seasoned MarTech expert with 13+ years in the industry. His journey is a testament to his proficiency in developing and enhancing CRM capabilities, loyalty programs, and digital strategies, showcasing his adept navigation of the ever-evolving landscape of marketing technologies.    In this podcast: Discover the intricacies of creating effective email campaigns that resonate with the cultural nuances of the Australian audience. Explore effective diverse audience engagement strategies with success stories. Gain insights into how brands have strategically enhanced customer lifecycle management, leading to improved repeat purchases and increased Lifetime Value (LTV). Explore the latest trends in customer Relationship Management (CRM) and Multi-Channel Marketing for 2024. Learn how to utilize customer data effectively while maintaining trust, striking the delicate balance between personalization and privacy. Uncover the transformative impact of interactive emails and mobile optimization on reshaping brand-audience interactions. Delve into best practices for integrating Generative AI (GenAI) into your marketing strategies. Understand the implications of the new Google and Yahoo privacy guidelines on your 2024 campaigns.   Resource Links: Netcore's social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Find our speakers here: David Palfreeman: https://www.linkedin.com/in/davidpalfreeman/  Avadhoot Revankar: https://www.linkedin.com/in/avadhootrevankar

In this podcast episode, we discuss how to double sales and achieve success by implementing a multichannel strategy on Shopify and Amazon. Our featured guest on the show is Adam Shaffer, President at phelpsunited.comOn the Show Today You'll LearnHow to double sales through implementing a multi-channel strategy on Shopify and Amazon.The significance of understanding your brand, Amazon, and its policies, the importance of small, light and high average selling price products.The benefits of engaging with multiple marketplaces.The benefits of having Amazon as your 3PL fulfillment and the increasing uptake of Amazon's 'Buy with Prime' feature.Links & ResourcesWebsite: https://phelpsunited.com/LinkedIn: https://www.linkedin.com/in/adam-w-shaffer/Facebook: https://www.facebook.com/PhelpsUNITEDGet access to more free resources by visiting the podcast episode page at https://bit.ly/3TmZFtpSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand's customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.preezie is at the forefront of helping brands elevate the shopping experience with interactive ecommerce solutions that acquire, convert, and retarget more customers. Their solutions leverage behavioural psychology to optimise customer acquisition, enable guided shopping experiences, and drive zero-party data personalisation. Brands, like Target, and Dell use preezie to engage millions of shoppers. Contact preezie today at https://bit.ly/3GnseiH Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Nick Martin, founder of Wine Owners. They discuss Martin's experiences at Reed Publishing and Acxiom, and how these influenced his decision to start Wine Owners. The conversation revolves around the importance of value creation, leveraging data, and the transition from print to digital. They also touch on the challenges of the wine market, the power of collaboration, and the importance of building strong business relationships.Martin emphasizes the significance of knowing your company's identity and delivering consistent value to customers.Importance of value creation in growing a businessNick Martin's background in B2B space and experiences at Reed Publishing and AcxiomTransitioning from print to digital and leveraging data in the digital worldDesigning Wine Owners' platform based on multichannel marketing and end-to-end solutionsChallenges and trends in the wine market, including regulatory issues and scarcity-led marketsDifferences in the wine market between the US and other countriesImportance of industry-specific technology solutions and collaboration in tight-knit marketsPower of collaboration and building strong relationships in businessLeveraging technology while prioritizing fundamental qualities and executionHuman component and strong relationships driving growth and success in business If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.com Guest Bio:Nick Martin, Founder, Wine OwnersCEO and Founder of Wine Owners - Software as a service (SaaS) business platform for the independent and fine wine sector, specialized in inventory management that's trusted by wine businesses in Europe, USA, and Asia.Organize and improve your business processesDeliver operational excellenceConnect with sources of supply and channels to marketGrow your businessManages $2 billion of inventory, 400,000 wine references, LWIN, associated product information, and 90 million wine prices annually.We provide solutions for:Independent wine retailers/ ecommerceWholesalers and wine trading businessesWarehousesPrivate members clubs and OntradeFamily offices/ UHNW management ================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== To learn more, subscribe and get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence

“The marketing that you're doing is going to induce so much other giving. When we do marketing campaigns that are focused on fundraising we often see volunteerism increase, or we see food donations increase, and we see new community connections that arise.”This week we have Katie Adkins, Director of Communications at the Food Bank for Central and Northeast Missouri, in the studio. Katie shares her journey from working in higher education communications to finding her calling at the food bank. She discusses the food bank's innovative new food distribution model and the capital campaign to fund their new facility. Katie also provides insights into how the food bank runs multifaceted marketing campaigns, leveraging segmentation, digital and traditional channels. She offers tips on community building, measuring holistic impact, and overcoming challenges of competing initiatives. Nonprofit marketers will walk away with practical lessons on driving engagement and fundraising success from Katie's experiences. You don't want to miss it!Episode HighlightsKatie's career journey from higher ed communications to the food bank (1:00)Running integrated, multichannel campaigns like their Score Against Hunger initiative (6:30)Details of the food bank's capital campaign for their new facility (9:00)Leveraging segmentation for different audiences and initiatives (16:00)Balancing capital campaign fundraising with general operations support (16:00)Complimentary Direct Mail x Digital Strategies (16:30)Holistic metrics for measuring marketing impact beyond digital analytics (28:00)Community building through digital and in-person engagement (31:00)About Katie and The Food Bank for Central & Northeast Missouri: Katie is a passionate communications professional with experience in higher education and the business sector, and is currently the Director of Communication at The Food Bank for Central and Northeast Missouri. The Food Bank for Central & Northeast Missouri is a regional disaster and hunger relief network that acquires and distributes millions of pounds of food annually to partner agencies across a 32-county area.As a member of Feeding America, The Food Bank is able to work with manufacturers, wholesalers, processors, growers, retailers and restaurants to secure donations and food at reduced costs.The Food Bank partners with more than 145 food pantries, soup kitchens, shelters and other agencies to ensure food gets into the hands of those who need it most. The Food Bank also works with nearly 200 schools to help students receive nutritious food. They provide food at no charge to our partners, which means hunger-relief organizations across our service area can afford to operate.Guest links:Katie's LinkedIn Profile: https://www.linkedin.com/in/katlynn-adkins-300455a5 Additional links:WebsiteFacebookInstagram***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.

Moritz ist Gründer und CEO von Ad Specialist, einer Performance-Media-Agentur, die sich auf Neukundengewinnung für mittlere bis große E-Commerce-Marken spezialisiert hat. Im Gespräch erfahren wir, welche Kanäle Brands in Betracht ziehen sollten und wie sie sich von großen Plattformen wie Meta und Google unabhängig aufstellen können. Außerdem diskutieren wir die Potenziale von YouTube und Twitch als Influencer-Marketing-Kanäle. Wenn du also wissen möchtest, wie du mit deinem Onlineshop richtig durchstarten kannst, dann verpasse nicht diese spannende Folge mit Moritz Lambrecht! Herzlichst Deine Sandra -- Connecte dich mit Moritz: Webseite: https://www.adspecialist.de/  LinkedIn: https://www.linkedin.com/company/ad-specialist/  -- Trag dich hier in meinen Newsletter ein: https://howtosocialwerbung.de/newsletter/

Erhöhe deine Reichweite und hole das Maximum aus deinen Google Ads heraus, indem du breiter vertreten bist auf verschiedenen Kanälen. Dennis zeigt dir, wann und wie du diese Strategie erfolgreich einsetzen kannst. Buche dir jetzt hier direkt einen Termin in unserem Kalender: https://calendly.com/adrock-marketing/google-ads-performance-check Du hast Fragen, die du im Podcast beantwortet haben möchtest? Dann sende uns deine Frage gerne zu: https://adrock-marketing.de/der-google-ads-podcast/ Deine Bewerbung sende gerne an: bewerbung@adrock-marketing.de

The CMO role is typically the shortest-tenured position in health tech C-suites, but Tom Mitchell is the exception to the rule. As a seasoned healthcare professional, Tom has over thirty years of experience in and around the healthcare universe, as well as a strong background in leading marketing operations for multiple high-growth healthcare and technology firms. On this episode of Healthcare Market Matrix, Tom and host John Farkas discuss sticking with long-term multi-channel marketing strategies, setting realistic expectations, creating true and lasting relationships with industry associations, and Golden Spiral's marketing series partnership with the Tennessee HIMSS chapter.    Show Notes (1:18) Introducing Tom Mitchell (2:30) Tom's Background in Healthcare (5:38) Measuring the Success of Marketing Efforts in Healthcare (9:24) Tom's Experience Targeting the C-Suite (17:36) Committing to a Long-Term Multi-Channel Strategy (22:59) The Importance of Your Value Equation (29:04) Setting Realistic Expectations for Your Marketing Strategy (35:24) Tom on Creating True, Lasting Relationships (39:06) The Convergence of Sales, Marketing, and Product (45:34) Tom's Advice to Healthcare Marketing Professionals (46:36) The Tennessee HIMSS Marketing Seminar (50:13) Closing Thoughts    

Caleb O'Dowd is a nine-figure marketing and advertising expert, author, award-winning speaker, and the founder of Multi Channel Marketing, a company designed to help business owners optimize and scale through online and offline marketing channels.A high school dropout turned carpenter turned entrepreneur, at the young age of 21, Caleb moved from Ireland to Miami to learn from Gary Halbert, one of the greatest direct response marketers and advertisers of all time, and the risk he took paid off.Over the last 19 years, Caleb has generated over $160 Million in sales for the companies he owned and operated, with his latest webinars topping 20 Million in sales. He is the author of the forthcoming book, Relentless: The Ultimate Multi Channel Marketing Funnelwww.multichannelmarketing.com   Some of the topics we cover in our conversation in this EpisodeIs copywriting dead? 1:14Mentorship from a legend. 4:49The power of building an audience. 13:48How to attract new customers to your gym? 20:04Niche down to the insane vs. going abroad. 27:07Understanding your top competitors 33:31The importance of organizing your database. 37:17Take advantage of the opportunities. 43:08Connect with us here: 

Laura Hanlon has been the Founder & Co-director of Pink Leopard eCommerce growth acceleration agency for the last 8 years. Laura is driven and passionate about getting under the skin of eCommerce businesses and helping them grow to 7 & 8 figures. She has run her own eCommerce store for 2 years, so she understands every aspect of running a successful store. She loves sharing her knowledge for eCommerce and how to grow via paid ads and email marketing, and she's passionate about female-founded businesses, being a female founder. On this episode we discuss automating email flows, leveraging social media ads to grow your email lists, and much more.

Tim and Jess are back once again for another Podcast Extra. This week, they're talking about: Meta might be releasing a Twitter-like competitor The state of Montana is banning TikTok Google has started to promote their generative AI ads tools Google has made an update about Topical Authority. If you prefer, you can WATCH the podcast instead: https://www.youtube.com/watch?v=R6KyyJqKnqM And if you haven't seen it yet, you can watch Tim's latest video here: https://www.youtube.com/watch?v=R6KyyJqKnqM Get the show notes @ https://exposureninja.com/podcast/extra-012/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/  

E' sempre stato considerato il fratello povero, ma ora il B2B sta emergendo come il maggiore vincitore dell'evoluzione Omnichannel.Scopri dalle parole di Andrea Boaretto - imprenditore, consulente, autore, docente di Multichannel Marketing alla POLIMI Graduate School of Management:Cosa è l'OmnicanalitàChe differenza c'è tra Omnichannel e MultichannelPerché il B2B è il vincitore emergente dell'evoluzione OmnichannelAscolta la fireside chat con Gianluigi Zarantonello e Omar FogliadiniSegui il Canale WhatsAppSe ti sei portat* fuori qualcosa di utile, condividilo e lascia una review a 5 stelle sul tuo podcast store. Ti costa solo un minuto del tuo tempo per aiutare altri, come te, a trovare spunti per problemi complessi.Seguici su Linkedin per spunti, contributi pratici e condivisione di esperienze come queste: Omar Fogliadini LIFEDATA Sito webLa nuova puntata del podcast sarà disponibile una volta al mese su Apple Podcast e su Spotify.Mandaci il tuo feedback, le tue domande, le tue provocazioni ... è uno spazio aperto di vero confronto! Risponderemo a tutte le domande, alla ricerca di soluzioni semplici per problemi complessi.

David Ayrian erzählt in dieser Folge über sogenanntes ,,Multichannel-Marketing“ und geht auf die Bot-Generation ein. Viele Leute da draußen begrenzen sich auf einzelne Prozesse und realisieren nicht, dass es tausend Möglichkeiten gibt, eine Geschichte zu erzählen. Es kommt auf die Ganzheitlichkeit an! Mehr dazu beim Reinhören.

Your marketing strategy for 2023 has to be different from your marketing strategy in 2022. In this episode, host Michelle Thames discusses integrated multichannel marketing and how it can help businesses generate revenue. Integrated multichannel marketing refers to delivering a consistent, cohesive message across all marketing channels, from social media to email and paid advertising. Tune in to see what this marketing strategy could look like for your business. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the show

Ben Goodey is a seasoned SEO expert and consultant, renowned for his podcast, website, and premium community that showcase remarkable SEO case studies to help businesses. In this particular episode, Ben steps away from his hosting duties to discuss the importance of avoiding burnout in your multichannel marketing strategy. He offers valuable insights to CMOs leading small teams but striving for significant results.

In this insightful podcast, join us as we delve into the world of sustainable growth and quick commerce with Diego-Tarek de Aristegui. Explore the challenges and opportunities associated with transitioning people's buying habits from brick-and-mortar to online commerce, and learn why business acumen and data visualization have become essential skills for marketers in this rapidly evolving landscape.Diego shares invaluable insights on the importance of quality and customer experience, as well as the importance of establishing a purpose-driven company for long-term success. Learn how to distinguish your brand, strike a balance between short-term and long-term metrics, and avoid the creation of deal addicts through excessive promotions.Throughout the conversation, we talk about how sustainable growth varies based on your place in the market. Don't miss this captivating discussion that will inspire you to think differently and drive meaningful impact in the marketing industry.Scratch is a production of Rival

As a small business owner, it can often feel like there are not enough hours in the day to juggle everything on your to-do list. While you understand the benefits of creating an online presence on multiple channels, you may not be sure how to do so with your busy schedule.In this episode we are joined by Clare Wood, a numbers nerd, ex-CPA accountant, host of the Clare Wood Podcast, drinker of wine and wrangler of two boys.Clare shares how she supercharged her business growth by adopting an omnichannel approach to her marketing - using her podcast, Instagram, and email list together to create a seamless experience for her clients.This episode covers:What omnichannel marketing isHow omnichannel marketing can save you time and energyHow Clare has used each of her 3x main channels (her podcast, Instagram and email marketing) to explode her business growthHow to get started creating your own omnichannel marketing plan for your business - even if you have zero budget.Read the full show notes and learn more about Clare at https://www.madmarketingmums.com/episode17 Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

In the first episode of Fearless Thinkers, Season 2, Thomas Natkowski and Cliff Pfefferkorn, Partners at eStrategy Consulting, and René Groeneveld, Partner and Global Sales and Marketing Practice Leader at BTS, vivify omnichannel and multichannel marketing concepts with concrete examples. Learn how eStrategy Consulting guides clients through digital opportunities and challenges here. Read about our Go to Market services here. For a transcript, please click here.

In this episode, I'm coming off of a string of marketing successes. Therefore, instead of interviewing someone else, I've decided to share my experiences. The Reader's Digest version is that most lawyers who achieve marketing success do so through a variety of channels. The important thing is to choose the channels where you'll find your clients and referral sources. But it is equally important to choose activities that you like. In the end, you won't be able to predict which ones will work and which ones won't.  And that is to be expected. Related Episodes Episode 100-Word of Mouth Marketing with Michael Katz Episode 79-Digital Marketing for Your Law Firm: Getting the Right Mix Episode 74-Turning Business Conversations into Business Episode 63-LinkedIn in 30 Minutes (with Kristyn Brophy) Episode 44-Getting the Most from Networking Meetings and Troikas

Wer im digitalen Marketing heute erfolgreich sein will, sollte nicht nur auf einen Kommunikationskanal setzen. Multichannel lautet das Zauberwort! Maximilian Modl, deutscher Geschäftsführer von Sendinblue, verrät Dir in diesem Webinar, was sich hinter dem Buzzword verbirgt und wie Du das Potenzial voll ausschöpfst.Folgendes hast Du nach dem Webinar gelernt: Warum Du auf eine Multichannel-Marketing-Strategie setzen solltest Welche Marketing-Kanäle in Krisen besonders profitabel sind Wie Du mit Newslettern, Web-Push- Benachrichtigungen & Live Chat im Handumdrehen Deinen Umsatz boostest und Deine Kundenbindung stärkst Warum vor allem WhatsApp heute in jeden Marketing-Mix gehört

Wenn man Hospitality Marketing googelt, erhält man 320 Millionen Ergebnisse und mindestens genauso viele Meinungen, welche Marketingmaßnahmen Gastronom*innen, Barbesitzer*innen oder Hoteliers heute treffen sollen, um erfolgreich zu sein. Kein Wunder, dass manch ein*er mit den Augen rollt, panisch eine Agentur bucht oder verzweifelt den Rückzug antritt. Doch ist Hospitality Marketing wirklich so ein Hexenwerk? Fragen wir doch jemanden, der Hospitality Marketing aus dem FF beherrscht: James Ardinast von der IMA Clique. Mit James sprechen wir über die verschiedenen Marketing Ansätze (es gibt viele!), Marketing Theorie vs. Praxis und was heute in der Hospitality wirklich zieht! Viel Spaß bei dieser Folge. Webseite IMA: https://imaclique.com/ Marketing-Mix: https://de.wikipedia.org/wiki/Marketing-Mix internes Marketing: http://www.wirtschaftslexikon24.com/d/internes-marketing/internes-marketing.htm Micromanagement: https://de.wikipedia.org/wiki/Mikromanagement_(BWL) Clique Clique Webshop:https://cliqueclique.shop/ SEO und SEA:https://www.webmarketiere.de/beitrag/das-ist-der-unterschied-zwischen-sea-und-seo.html Frankfurter Bahnhofsviertel: https://de.wikipedia.org/wiki/Frankfurt-Bahnhofsviertel Emma Metzler Podcast: https://open.spotify.com/show/5nvb2kOeis3zgHc2WLBxns Der Golden Circle von Simon Sinek: https://digitaleneuordnung.de/blog/why-how-what/ TED Talk von Simon Sinek: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=de Joseph Berlin: https://www.josephberlin.de/de Amigo Cohen Berlin: https://www.instagram.com/amigocohen/ La Villa Starnberger See: https://www.lavilla.de/ Influencer Marketing: https://onlinemarketing.de/lexikon/definition-influencer-marketing Earned, Paid & Owned Media: https://www.textbroker.de/paid-media-owned-media-earned-media#:~:text=Earned%20Media%20bezeichnet%20das%20Ph%C3%A4nomen,sozusagen%20Reichweite%20im%20Social%20Web. Multichannel-Marketing: https://de.wikipedia.org/wiki/Multichannel-Marketing Initiative Gastronomie Frankfurt: https://initiative-gastronomie.de/ Urban Tribes Frankfurt: https://urban-tribes.de/ S.O.U.P.: https://www.s-o-u-p.de/ Masterplan Tourismus Frankfurt 2030: https://www.frankfurt-tourismus.de/Presse/Publikationen/Geschaeftsberichte-Studien/Masterplan-Tourismus-Frankfurt-am-Main-2030 Yuval Noah Harari: https://www.ynharari.com/de/ Shownotes: SIP Homepage: https://www.join-sip.com/ SIP.Podcast Blog: https://sip-podcast.podigee.io Apple: https://tinyurl.com/2p8nuzzf Spotify: https://tinyurl.com/zev6zrtu Google Podcasts: https://tinyurl.com/bafrkbrt Amazon Podcast: https://tinyurl.com/srmxfzpf Deezer: https://tinyurl.com/4a7hr6rk SIP auf Youtube: https://tinyurl.com/5bz3tmcj SIP auf Instagram: https://tinyurl.com/2p9ebxxx

On today's episode we have an incredible wealth of knowledge, founder and investor Jason Lewis. Jason is the owner of Creation Utah, Fast Home Offer Utah, and The Investor Machine, a powerful data-driven Lead Generation System. Jason talks about his journey into entrepreneurship by working for a driven boss, how all real estate businesses are really just marketing businesses, why this makes multichannel marketing the true competitive edge, and how being brave enough to fail is the secret to really succeeding.

Whether you are a business coach, lawyer, or med-spa the health and growth of your business depend on lead generation and customer acquisition.  The most effective way to generate leads for your business is to get in front of the right people, in the right place, and at the right time.  The Secret…You must become “omnipresent” through a multichannel marketing strategy that includes: Display ads including Facebook, Instagram, Google, YouTube, and LinkedInRetargetingContent marketingSocial media marketingLocal search engine optimization (SEO)Although this is ultra important... There's one other element super important to your lead generation efforts as well.Fact:  According to an Adobe survey, over 40% of customers will abandon your website if the content is visually unattractive.That's a pretty BIG reason why it's imperative for you to make sure your website is visually appealing.  Here are 3 specific things about your website that will impact lead generation:1.  First Impressions. It takes just a few seconds for visitors to make a judgment about your business, the quality, and the service they will receive based on how visually appealing your website is.2.  Design Features & SEO.  Certain site design features can have an impact on SEO. In order for search engine spiders to crawl your site effectively, your design elements and code must be SEO-friendly.3.  Audience Trust.  People don't trust websites that aren't well-designed especially if it includes outdated information, broken links, antiquated elements, and poor navigation. Set your business up for lead generation success... Listen to this episode and get informed about what is working now.General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we'll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A 

While it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, Cliff sits down with Aric Bremer to discuss how businesses can use a multichannel approach to reach their goals and objectives.  Aric is a sales manager at Zimmer Radio and Marketing Group, where he works with numerous local businesses to put together comprehensive marketing plans that bring a positive return on their investments. Aric has been a radio personality with Clear 99 in Columbia, Missouri for over 20 years and still hosts the weekly Afternoon Drive show spot. Aric is also the voice of Mizzou Arena as the public address announcer for the Missouri Tigers men's basketball and Mizzou volleyball teams. Aric got his start in radio at KDRO in Sedalia when he was just 15 years old. He went on to earn a degree in communication from the University of Missouri. Tune into this episode of OUTdrive to hear Aric's tactical team approach to client marketing plans, how he became the voice of Mizzou Arena, and details behind starting “Blended, Blessed, & Always a Mess,” a podcast hosted by him and his wife, Angie.  What you'll learn:  Aric's background growing up in Sedalia, Missouri, and his journey to working in radio Aric's experience as the voice of Mizzou men's basketball and volleyball What goes into Aric's role as sales manager at Zimmer Radio Marketing Group, which includes digital marketing and on-air work The story of Aric's blended family and how he and his wife decided to start the “Blended, Blessed, & Always a Mess” Podcast  Marketing strategies Aric is seeing that are working well for his clients How Aric entered into the voice-over industry, working for regional, national, and even international companies Updates on the Mizzou basketball program and the 2022 Cardinal baseball season What Aric enjoys about living in rural America and why he loves the opportunity to come home to Sedalia

Learn more about our services: https://realestatenexus.io or Schedule a Strategy Session: https://www.10xmylistings.com/freestr... We look forward to helping you with all of your real estate needs! Stay Connected: Facebook: https://www.facebook.com/realestatene... Instagram: https://www.instagram.com/realestaten... LinkedIn: https://www.linkedin.com/company/5505... Property of Real Estate Nexus & RAP Success Systems 2022

With all of the digital apps & platforms out there to "automate" your marketing, it's hard to know which are right for YOUR business. This week's episode will breakdown exactly how to gauge which digital avenues are right for your business!

Orthomol ist ein beliebtes Apothekenprodukt. Doch Orthomol kann noch mehr: Die Marketing- und Vertriebsexperten hinter der Marke haben genau verstanden, wie man eine Vertrauensbasis zum Kunden aufbaut. Du kannst jetzt von diesen 30 Jahren Erfahrung profitieren, denn wir haben hinter die Kulissen geschaut: Wie verbindet man verschiedene Zielgruppen über Multichannel Marketing? Und wie kann sich ein klassisches Unternehmen digital stabil aufstellen? Du erfährst… · …wie Orthomol verschiedene Zielgruppen mit verschiedenen Kanälen erreicht · …warum Apotheker auch Influencer sind · …ob sich das Vertriebsmodell von Orthomol im Lauf der Jahre gewandelt hat · …wieso Orthomol weiterhin über Apotheken verkauft

Episode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space. As companies face growing expectations to execute flawless omnichannel experiences and serve users the right message on the right channel at the right time, email is a channel that mobile apps need now more than ever. Mobile apps can use this channel to effectively message users across devices, throughout their daily routines, and to bring users back after first install. Nowrouzi explains how email's high ROI, permanent message format, and space to communicate makes it an ideal channel for a variety of marketing and transactional use cases. 

Das Angebot des Rohstoffs Papier ist stark zurückgegangen. Woher rührt dieser Rohstoffmangel und wie stellt sich die Situation für betroffene Unternehmen konkret im Alltag dar? Welche Auswirkungen hat der Papiermangel auf das Dialogmarketing von Unternehmen hat und welche konkreten Alternativen ergeben sich für Unternehmen, die Print als Dialogkanal nutzen? Und kann diese Ressourcenknappheit Dialogmarketern auch als Anstoß dienen, ihr Multichannel-Marketing im Sinne einer optimalen Kundenansprache zu optimieren? Darüber sprechen die Mitglieder des ThinkTanks in dieser Ausgabe.

Today, we're talking about multichannel marketing and how it could change your impact next year.   [As usual, this is a direct transcription for your benefit. Please excuse any rogue typing errors.]   This particular podcast is continuing our series on different ideas, techniques, tactics and strategies that you want to deploy next year as you market your recruitment and [...]

Google changes its algorithms over 4,000 times a year. Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok change a lot as well because of improving UX. If something works well today it doesn't mean it works forever. That's why a multichannel approach is a must-have. When one channel stops producing high results you can replace it with…

In dieser Ausgabe des Mercuri-Podcasts spricht Marcus Redemann (Management Partner bei Mercuri International) mit Eva-Susanne Krah. Als Chefredakteurin des Magazins Sales Excellence und Channel-Managerin Marketing + Vertrieb bei Springer Fachmedien hat Eva-Susanne Krah ein Gespür für die Trends im B2B-Vertrieb. Sie bekommen somit in dieser Episode Einblicke, was den Vertrieb bewegt, wie sich die Zusammenarbeit Sales und Marketing gestalten wird, warum Multichannel-Marketing im B2B wichtig geworden ist und was die Erfolgsfaktoren für Sales Excellence in Unternehmen sind. Dabei erfahren Sie, warum der Vertrieb agiler werden sollte. Sie wollen weitere Informationen zu dem Thema Vertrieb bzw. Sales Excellence? Kontaktieren Sie Marcus Redemann: www.linkedin.com/in/marcusredemannmercuri Die aktuelle Ausgabe des Sales Excellence Magazins finden Sie hier: https://www.springerprofessional.de/sales-excellence/3404820 Ihre Informationsquelle zu aktuellen Themen im Vertrieb: https://mercuri.de Ihnen hat die Episode gefallen? Dann geben Sie uns doch bitte eine 5-Sterne Bewertung und abonnieren den Vertriebs-Podcast von Mercuri International. Über detailliertes Feedback freuen wir uns genauso. Schreiben Sie einfach an: info@mercuri.de So können wir unseren Podcast weiter verbessern und die für Sie und Ihr Unternehmen relevanten Inhalte präsentieren.

On this episode, learn how to take a multichannel approach to marketing, and get some actionable tips on optimizing your LinkedIn profile along the way Get the full show notes here.

Wir blicken alle auf ein außergewöhnliches Jahr zurück. In dieser Ausgabe der Thinkpods lassen die Teilnehmer das vergangene Jahr Revue passieren und sprechen über die Auswirkungen dieses Wandels und welche Learnings sich daraus ableiten lassen. Gleichzeitig wagt die Runde aber auch schon einen Blick in die Zukunft und spricht über Chancen und Risiken für Marketer, die durch das neue Normal entstehen.

Sam Hodges is the Growth Director at men's health company, Numan. Founded in 2018 Numan has quickly become the go-to place for men looking to treat all manner of health issues such as hair loss, gut and lung health and nutritional deficiencies. The company's honest and modern approach to healthcare, fuelled in part by Sam expertise in Performance & Multichannel Marketing, has seen it become one of the fastest-growing companies in the UK. In this episode James and Sam focus on the topic of growth, predominantly what it means, how to become a growth specialist and how to build out a successful growth team.  Make sure to like and subscribe to the Riding Unicorns podcast to never miss an episode. Also don't forget to give Riding Unicorns a follow on Twitter and LinkedIn to keep on top of the latest developments.

There are few things more important for business success than having positive brand-customer relationships. In order for your business to prosper in the modern world, your marketing and overall communications need to be personalised, relevant, and valuable to your customers and prospects.Multichannel marketing can ensure that you achieve just this. 95% of marketers agree that a targeted multichannel strategy is important for their organisation. However, only 73% have a multichannel strategy in place.This podcast discusses how to create better relationships with your customers through multichannel marketing. It takes you through what multichannel marketing is, how it can benefit your business and explains 3 key points that will help you to create a successful multichannel strategy.If you haven't already, read the full article here:How to Create Better Relationships with Your Customers: Multichannel MarketingIf you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don't forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!

London-based Fabio Peyer speaks about his role as EMEA senior marketing manager at Morningstar, a financial services firm, in addition to his role as EMEA DEI (Diversity, Equity & Inclusion) Lead for the brand. Fabio talks about the challenges of marketing in traditional industries, and hones in on the notion that connecting and creating understanding internally is just as important as communicating with the public. He also discusses demand generation, leveraging multichannel marketing to meet your customers where they are, and the necessity of diversity and inclusion in the workplace.

Our guest this week is James Williams, also well known as Mr Connectivity.  James is an expert and advisor on Multi-Channel or Omni-Channel Marketing.  James works closely with Mobile Operators to help them develop their Multi-Channel strategies for the SME Sector. James is a lively and fun Guest who talks through the evolution of SMS from a personal communication tool to the most significant mobile marketing channel available today.  He tells us why Mobile Operators should work with partners to sharpen their offering and how they can leverage their brand to drive more revenues. You will enjoy this conversation and discover more about James's interest in Franco-Pop music. https://www.linkedin.com/in/mrconnectivity/   --- The podcast is sponsored by Nettzer, digital onboarding  www.nettzer.com –   We provide digital onboarding and customer digital channel  management solutions to a wide range of verticals, including Mobile Operators MVNOs eSIM providers Financial Institutions Charities Please contact us at www.nettzer.com  or email pat.flynn@nettzer.com and we'd be glad to understand your business requirements and problems.    

Zapraszamy na kolejny podcast z cyklu Sfintechowani. Tym razem naszym gościem był Krzysztof Jarecki, prezes firmy ExpertSender. Porozmawialiśmy przede wszystkim o samej działalności firmy, a także o szeroko rozumianym marketingu. Więcej informacji można znaleźć tutaj: https://fintek.pl/sfintechowani-25-jak-wykorzystac-multichannel-marketing-w-sektorze-finansowym/

This week's show is called "Multichannel Marketing Best Practices and Success Stories" and our guest is Nick Runyon, CMO at PFL. Ryan and I are talking about tactile marketing, talking about building relationships and the value of still leaning in on a non-digital world when we can. Ryan say of PFL "... we are a marketing technology company. We have a SAS solution that coordinates tactile marketing, direct mail, dimensional mail with your digital marketing efforts. So, we integrate with your CRM or marketing automation platform to have a true multi-channel experience by that coordination, the orchestration of the physical and the digital. And, we leverage a long history of printing expertise in order to have that entire vertical integration operating at peak capacity for all of our customers." What we've seen is what you would expect that the warmer the contact, the more relationship that you have there, the more impactful it is. And the more quickly you can connect with a prospect and carry that conversation forward, what we've seen is what you would expect-- the warmer the contact, the more relationship you have, the more impactful it is. And the more quickly you can connect with a prospect and carry that conversation forward. This and a lot more!  Listen in now and/or read the full transcript on the Heinz Marketing blog starting Monday, 10/05/20 at 6am PST.     Listen to full recordings of past shows everywhere you listen to podcasts! Spotify,  iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music.   Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.

#KingofMarketing A-Z of Marketing M is for Marketing Mix & MultiChannel Marketing - Marketing Advice by #MikeArmstrong

Justin shares his talk track from a recent client summit on digital and multichannel marketing. In this episode Justin discusses the relationship between traditional and digital marketing and how MCM can be the conduit that connects the two, while taking strategies and brands to the next level with increased personalization, relevance, connectivity and potential for smart optimizations.

I met Les Fultz in a business networking group. In this episode we discuss his company, Valere Studios, how he began this company by learning to work with video editing technology. We also discuss the ROI with video marketing for businesses and look at the future uses for video marketing. Sam Schutte 0:00 On today’s […]

Diese Folge unseres GfA e.V. Podcasts befasst sich mit dem Thema "Multichannel Marketing". Optimal abgestimmtes Online Marketing bildet mittlerweile die wichtigste Prämisse für maximal erfolgreiche Kundengewinnung und -Bindung. So hat der Suchmaschinenprimus Google unlängst herausgestellt, dass aktuell selbst im industriellen Umfeld mehr als 65 Prozent aller Abschlüsse signifikant durch die digitalen Medien beeinflusst werden. Dieser Podcast gibt erste Tips und Hilfestellungen zu diesem Thema.

I interviewed Head Of Multichannel Sian English on how she got into the industry, how marketing has changed over time and she provides some helpful tips.  The main topics we cover are: Comms strategy in 2009 versus 2020 Early stage social media marketing Working in-house versus working agency side Avoiding data paralysis and solving problems in the marketplace Balancing mental health with the demands of working in marketing The evolution of content marketing and social media marketing working in combination Networking and building your professional network How to manage your agency  Creating a multichannel marketing plan for an agency and for clients Learnings from launching a brand Mentors and looking after your mental health Wise words from Sian about careers: "A friend once told me, that in life you will possibly get fired or made redundant, make a terrible decision job wise and you will experience one job that will absolutely change your life". Links and resources Manchester Publicity association - https://www.mpa.org.uk/ Pro Manchester association - https://www.pro-manchester.co.uk/ Manchester Digital - https://www.manchesterdigital.com/ Esther Perel Podcast - https://www.audible.co.uk/ep/esther-perel?source_code=M2M14DFT1BkSH082015011R&ds_rl=1235779&ipRedirectOverride=true Good Strategy / Bad Strategy (apparently the best book on strategy!) -  https://www.amazon.co.uk/dp/1781256179/ref=cm_sw_em_r_mt_dp_U_8ilhEbVW4CHA1  Brene Brown - https://brenebrown.com/ Dan Nolan (Formerly of at the E-Word) - https://www.linkedin.com/in/danielvnolan/ Cindy Simmons (MD at the MPA) - https://www.linkedin.com/in/cindy-simmons-05891460/ Christian James (MD at The IF Agency and Sian's mentor) - https://www.linkedin.com/in/christian-james-74504b1/ Liane Grimshaw (Founder + MD at SupaReal) - https://www.linkedin.com/in/lianegrimshaw/ We hope you enjoy the episode and if you have any questions or follow up please contact me or Sian on Twitter or LinkedIn  SUBSCRIBE Spotify Apple Podcasts Connect with the host, Paul Casey: @caseydigital on Instagram Paul Casey on LinkedIn @casey_digital on Twitter

1. Marketing Technology 2. Social Media Marketing 3. Multichannel Marketing 4. Stories 5. Personalization    www.ib-metrics.com/podcast/

Recruiting. Das Finden und Gewinnen der richtigen Talente für das Unternehmen, ist heute einer der wichtigsten Erfolgsfaktoren für Unternehmen. Ohne die richtigen Team Player wird kein Unternehmen seine Ziele erreichen und im Wettbewerb bestehen können. Dabei sind Talente mit den richtigen Skills rar und das werden sie auch bleiben.    Dennoch sind viele Rekrutierungsprozesse noch organisiert wie im letzten Jahrhundert: Das Anziehen von Talenten über Stellenanzeigen ist Marketing 1.0 und die Auswahl ist im Grunde ein Einkaufsprozess. Das kann unter den geänderten Bedingungen nicht mehr funktionieren.   Im Recruiting 2.0 ist das Anziehen von Talenten ein Multichannel Marketing Ansatz. Unterschiedliche Profile werden über die richtigen Kanäle angesprochen und Leads generiert. Die Qualifizierung und Gewinnung der Leads/Talente müssen jedoch  wie ein Verkaufsprozess organisiert, durchgeführt und über einen Pipeline-Ansatz gemanagt werden.   Recruiter müssen also sehr viel von Multichannel Marketing verstehen und im Dialog mit Kandidaten die Skills von Top Verkäufern beherrschen. Das verändert alles im Unternehmen und in den Personalabteilungen.  

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.Brooke Wiseman is the CEO of Blessings in a Backpack, a charity that mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.LINKS:Blessings in a Backpack website: https://www.blessingsinabackpack.org/Follow Blessings in a Backpack:Twitter: https://twitter.com/BlessinBackpackInstagram: https://www.instagram.com/blessingsinabackpack/Facebook: https://www.facebook.com/BlessingsinaBackpackJ&C Website: https://www.jacobsclevenger.com/Follow J&C on Twitter: https://twitter.com/jacobsclevengerIN THIS EPISODE:GuideStar nonprofit reports: https://www.guidestar.org/Charity Navigator: https://www.charitynavigator.org/Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie R. Crutchfield & Heather McLeod Grant: https://www.amazon.com/Forces-Good-Practices-High-Impact-Nonprofits/dp/0470580348Profits and Purpose: Can Big Business Have It Both Ways? by Alan Murray: https://fortune.com/longform/business-roundtable-ceos-corporations-purpose/

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago. Mark Long is the Production Director for Townsquare Media in Boise, ID and the host of the Range Minded podcast. LINKS: J&C Website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger Mark Long: http://thisismarklong.com/http://thisismarklong.com/ Townsquare Media: https://www.townsquaremedia.com Range Minded Podcast: https://www.stitcher.com/podcast/range-minded-podcast/range-minded IN THIS EPISODE: AdAge Podcast with Bob Pittman: https://adage.com/article/podcasts/hold-podcast-bob-pittman/316634 Zamzows: https://zamzows.com/ Independence Indoor Shooting: https://www.iishooting.com

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.LINKS:J&C Website: https://www.jacobsclevenger.com/Follow us on Twitter: https://twitter.com/jacobsclevengerSuccessful Direct Marketing Methods by Ron Jacobs & Bob Stone:https://www.amazon.com/Successful-Direct-Marketing-Methods-Stone/dp/0071458298

  Key Takeaways: We’ve spent the last decade primarily designing for a desktop and then thinking about how it would transition to a mobile device second, but it’s time for that to change. We need to start designing for mobile first and then thinking about how it scales up for desktop second.  Whether you call it multichannel or omnichannel marketing, you need to be doing it and you have to keep your customer at the center of it. This can be challenging for large organizations, but it’s possible to get everyone aligned and drive truly integrated campaigns across multiple channels throughout the entire customer journey.  It’s hard to purge subscribers and purposefully choose to decrease your subscriber list across any channel, but it’s something that we really need to make a cornerstone of your overall marketing strategy.  Full Shownotes:  https://www.lumavate.com/podcasts/how-to-make-multichannel-marketing-work-in-your-company

Businesses with an ecommerce focus often downplay the effectiveness of multichannel marketing by only using digital marketing channels. MultiChannel marketing allows the ecommerce business to reach its prospective or current customer in a channel of their liking. This supports the brand by showing the prospective customer that the brand is everywhere which in turn shows the company as being trustworthy, broad in scope and loaded with people they can relate to. Multichannel marketing enables the customer to choose the method of engagement rather than the marketer. Consumer choice is a beautiful thing! https://viralsolutions.net/common-ecommerce-mistakes-not-using-multichannel-marketing-approach-part-9/ [Apr 2017]

Multichannel marketing enables the customer to choose the method of engagement rather than the marketer. Consumer choice is a beautiful thing!

Digital marketer Genia Stevens provides tips that will help your organization move through your mobile marketing campaign with ease, build credibility, and achieve your marketing goals.  In this podcast, you'll learn more about: 1. Sending text nessages 2. Encouraging community members to provide feedback 3. Developing a mobile app 4. Establishing goals 5. Outsourcing for talent 6. Developing a multi-channel campaign Follow your host Genia Stevens on Twitter. About Belwah Radio: Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

Amanda discusses the importance of Recency and Frequency in Multichannel Marketing to increase your Bottom Line.   AmandaTress.com  

Diese Folge behandelt ein Praxisbeispiel für Multichannel-Marketing, das Frank u. a. mit der in Stuttgart und München ansässigen Agentur DYMATRIX für deren Kunden umsetzt. Mit deren Münchner Office-Leiter Michael Fritsch bespricht Frank die Umsetzung des Beispiels und vier Fragen, die derzeit allen Online-Marketern unter den Nägeln brennen dürften.

A multichannel marketing plan is one that focuses on using a variety of inbound marketing channels, techniques, and types of content to bring in new customers and keep existing customers coming back over and over again. Multichannel marketing is important for the simple fact that your offer, your solution, your resource must be where your customers are. Read this article: https://viralsolutions.net/developing-multichannel-marketing-plan-business/ June 29, 2017 by Lindsey Perron

Stewart Gandolf interviews Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic. Stewart and Paul discuss "how the world-renowned Cleveland Clinic has successfully built a widely recognized and trusted brand". Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/cleveland-clinic-builds-brand-recognition-via-multichannel-marketing.html

I know you’ve seen that classic Saturday Night Live skit with Christopher Walken as the crazed music producer who just KNOWS his band’s new recording will go platinum if Will Ferrell can give him more cowbell. Walken is a pretty versatile guy, having appeared in 100+ films and TV shows. He’s one of only 2... [Read More]

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Started as printing for less in the early e-commerce days * Late 90's/early 2000's * The pandemic has forced marketers to narrow their focus and truly understand their multichannel and (Account-Based Marketing) ABM campaigns as marketing budgets are being cut while customers and prospects are spending more and more time online. * Marketers are living in an extreme environment. * Lead scoring ( ../../../blog/scopeleads ) and your direct marketing strategies will make or break you. * Lead nurturing best practices must be part of your sales growth plan ( https://www.thesaleswhisperer.com/blog/lead-nurturing-best-practices/ ) * CMO of PFL believes extreme environments often yield a greater understanding of what's possible. * As virtual fatigue and digital overload have increased, tactile marketing automation (TMA) and direct mail are building remarkable moments between brands and prospects. * Because, TMA, at its core, is a relationship-building ( ../../../blog/adam-froman ) channel. * Drive Remarkable Brand Interactions with The Leader in Tactile Marketing Automation. * Account-Based Marketing, Multichannel Marketing, Direct Mail Marketing, Sales Enablement ( ../../../blog/introduction-to-sales-enablement ) , B2B Marketing, Financial Services Marketing > > Prospects don't get bribed into taking sales calls." * All marketing is now digital...but it's powerful to send direct mail today * Maximize your prospect's attention ( ../../../blog/professional-development-fundamentals-attention-detail ) * Have an orchestrated marketing campaign * Gather the intent signals of your prospects so you know where to focus * Build some brand affinity * Qualify your prospects to leverage their E-gifting platform * The 4 P's of marketing: product, price, place, and promotion. * Prospects don't get bribed into taking sales calls * Reciprocity is alive and well, but you're not buying your way in * Proper branding and relevance is key * "What to send when?" * Think of the value ladder * It's like dating * Leverage this at the Awareness stage to move the opportunity along * Leverage their "preferred address" capture Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy