Content-Led Growth

HOW DO YOU FIND THE RIGHT PERSON?Do you immediately pick the one with the big names on paper? Or do you seek someone who can really lay down the cards, and shows he can cope with the times? In this episode, Chris talks to Jordyn (Peterson) Curley, Owner & Producer at Elephant Season Productions, shares her insights on how to properly pick the right artist for her team. Jordyn also talks about the things you should do when an opportunity comes. Learn more in this latest episode of Content-Led Growth. GEARS FOR GROWTHJORDYN: START WITH THE PORTFOLIO"The first thing you do is look at the portfolio, right? Like, that is with the only connection that you initially have to someone looking for a job is looking at their website, at their portfolio? And that is very simple. Does it look like something that a bot made? Or does it look personal”JORDYN: STEP UP AND RAISE YOUR HAND"This is the number one thing that I tell people. It sounds ridiculous. Raise your hand. If there is something that needs to be done, step up. If you don't know how to do it, learn how to do it, the more that you can show yourself as being capable. And as being the one willing to do the tasks that no one else wants to do, the more opportunities you'll have for advancement.” Connect with Jordyn and her work through the link below: LinkedIn - https://www.linkedin.com/in/jordyn-curley/Website - https://www.elephantseasonproductions.com/ Learn more about Chris in the link below: LinkedIn - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

GIVING BACK TIMEAs a leader, helping businesses maximize their ROI by having the right people in the right positions not only helps the company but also helps these people get more freedom and their time back. Chris Decker and Shobi Zietlow talk about working together in the Business Mastery program and what they learned and experienced all throughout. Shobi also shares about her journey, her whats and whys, and handling momentum efficiently, especially once success starts to roll in. GEARS FOR GROWTHSHOBI: KNOWING YOUR WHY"Just being super committed to it and knowing what you're doing and why you're doing it. You really need to care about your clients, you really need to care about whoever it is you're serving because if you have a business, you're serving someone.” Connect with Shobi and her work through the link below: LinkedIn - https://www.linkedin.com/in/shobizietlow/Website - https://www.referralstaffingsolutions.com/ Learn more about Chris in the link below: LinkedIn - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

ARE YOU ALL FIRED UP?!Have you ever heard about the 3 things you need to light your ass on fire? Chris Decker and Gail Kasper discuss how one can reconnect with their passion, especially when feeling down or going through hardships. In order to achieve one's goals, it is important to have passion and to face challenges with logic. Additionally, it is important to celebrate successes along the way. Gail suggests that one should take risks and explore new things in order to find passion again. GEARS FOR GROWTHGAIL: FIND YOUR PASSION, FIND THE FIRE"Everybody needs to have a passion. What is important, what is that fire that you have within yourself that you've always wanted that you can't live without? So step one in that process is to isolate what is that passion? What is that fire that you have within you.” Connect with Gail and her work through the link below: LinkedIn - https://www.linkedin.com/in/gailkasper/Twitter - https://twitter.com/GailKasperFans Learn more about Chris in the link below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

A NEW POWER IS RISINGChris welcomes Helen Fanucci, Customer Success Sales Leader at Microsoft, and the best-selling author of “Love Your Team”. Helen will be sharing the inspiration behind the book, and some of her experiences that inspired her to become a leader who really cares for her people. Tune in and find out more about Helen in this latest episode of Content-Led Growth. GEARS FOR GROWTHHELEN: Love your team, it's important."I think it's super important that managers really focus on their team members, understand them as whole human beings with lives and ambitions, while simultaneously figuring out how they can support them, reduce friction in the sales process, maybe using their positional power in the organization to get resources or to connect with customer executives.”RENE: Retaining people is the core of success"With COVID, employees were leaving in droves, you know, 44 million people a month were quitting. So retaining talent is core to the manager's ability to be successful.” Connect with Helen and her work through the link below: LinkedIn - https://www.linkedin.com/in/helenfanucci/Book - https://www.amazon.com/Love-Your-Team-Survival-Managers/dp/1544534000/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= Learn more about Chris in the link below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

TELL YOUR CUSTOMER WHAT YOU WILL DO, THEN DO ITThese are important words from Rene Zamora, President, Author, and Fractional Sales Management Consultant of Sales Manager Now. Rene tells a story about his experience in blogging for many years and shares his insights about creating commitments and establishing trust with your customer. Find out more about Rene in this latest episode of Content-Led Growth. GEARS FOR GROWTHRENE: The importance of creating commitments and trust"I coach my salespeople to actually look for opportunities, make promises you can keep because we're all trying to build trust. If we get trust with customers we get honesty, we get transparency, we can really understand the problem, we can disqualify that customer as well as we can qualify that customer, we can build better solutions with trust.”CHRIS: Establishing trust with a customer now, and even after"I think an important point that Renee is uncovering here is establishing that trust with the customer, even after they're a customer, not even a potential customer. Someone that is already working with your company, looking for more opportunities to tell them what you're going to do and then do it make a promise and show them or over deliver a little bit on that. And I think that was a really important reminder for pretty much anyone.” Connect with John and her work through the link below: LinkedIn - https://www.linkedin.com/in/renez/Website - https://salesmanagernow.com/ Learn more about Chris in the link below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

THE HEADMASTER OF NOOB SCHOOL IS HERE Everybody who has something or everything started from nothing. John Sterling, the author of Sales For Noobs in the house! And he will be sharing his story to Chris how he started working on his book and the reasons behind it. John will also be dishing out a ton of insights for young people who are looking into working in sales. So tune in as John will also be talking about his own show, Noob School, in this latest episode of Content Led Growth. GEARS FOR GROWTHJOHN: How a collection of notes gave birth to his book"I had had a file. So I had notes going back to 1995. I mean, that's how long I've been putting little notes and ideas and clips and stuff into this file folder. So I had something to start with, and so I just started putting those in little piles, like, this might be a chapter, this might be a chapter, and then eventually, settled on nine chapters on the kind of nine ideas and put those in order.”JOHN: The best way of figuring out your career path"You can really read my book and spend some time talk to a lot of mentors, do some shadowing and figure out, I want to live in this part of the country, I want to work for this kind of company. In fact, there are only 10 companies that I really liked to work for doing this kind of job. And I'm going to try to find a way to go get that job. I mean, that's the best way to do it, and to be patient about getting in there.” Connect with John and her work through the link below: LinkedIn - https://www.linkedin.com/in/johnsterling1/Website - https://noobschool.org/Podcast - https://podcasts.apple.com/us/podcast/noob-school/id1568159542Book - https://www.amazon.com/Sales-Noobs-Everything-Rookies-Promoted/dp/1735925306 Learn more about Chris in the link below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

If something is worth doing, then it's worth doing it correctly and most of all, consistently. In this episode of the Content-Led Growth podcast, your host Chris Decker is joined by the Data Diva herself, Debbie Reynolds. Debbie, who hosts The Data Diva Talks Privacy Podcast, discusses how consistency in content creation skyrocketed her consulting business. Debbie also talks about the biggest challenge that companies face today with data privacy, and how ignoring it can spell trouble for your business.  HIGHLIGHTS How content creation turbocharged Debbie's businessA look back at the early days of Debbie's content creation journeyHow Debbie keeps up with the recent trends in podcasting The biggest challenge with data privacy todayPolicies should be operational, not aspirational Advice for new content creators: be consistent QUOTES How podcasting changed the way Debbie acquired customers: "A lot of the time when you think about the traditional ways of marketing, you're like okay, let me try to find someone within the organization and crawl myself up that ladder to a decision-maker. [Now], I have the decision-makers reaching out to me and saying 'Hey, we love your stuff, we want to work with you.' And they just sort of make it happen."The biggest challenge that companies face with data privacy today, says Debbie: "If a company doesn't do anything, they say, 'Oh, forget data privacy. It doesn't bother me or whatever.' What they're starting to see is the data that they used to get free-flowing, is gonna start to dry up. Maybe some of the customers they were working with may not work with them anymore because they're putting more stipulations within contracts."Debbie on staying consistent with your content creation: "I think people don't understand how important consistency is. So when I say that it makes it sound tiring. It sounds exhausting... When I say consistency, I mean figure out the pace you want to go and stay in that rhythm." Connect with Debbie and her work through the link below: LinkedIn - https://www.linkedin.com/in/debbieareynolds/Website - https://www.debbiereynoldsconsulting.com/Podcast - https://podcasts.apple.com/us/podcast/the-data-diva-talks-privacy-podcast/id1559159451 Learn more about Chris in the link below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set up a call with Chris.

In this very special episode of the Content-Led Growth podcast, Chris Decker is joined in the studio by Salescast's very own Director of Podcast Success, Arthur Aaron Magdangal. Arthur was one of the first Salescast's first employees, and got to see how the company grew to its current size and iteration. As one of its pioneers, Arthur talks about the core values that have developed organically in the company during the past few years, particularly those that resonate with his own.  HIGHLIGHTS Treat others the way you would want to be treatedHow to build trust in an organizationBe intentional with the impact you make Hiring and firing decisions need to be grounded on valuesArthur's takeaways from his US trip QUOTES Why it's important to be intentional about one's actions and impact, says Arthur: "If you do things in a very transparent way, there's gonna be impact. If you do things in a bad way, there's gonna be a negative impact. As long as you do positive things, you're certainly gonna have a positive impact. If it's not gonna be right away, it's sooner."Why establishing a solid foundation of values is crucial for growing companies, according to Chris: "It's time to really decide what are the things we're gonna hire and fire by. Because as we scale we actually need to reduce the amount of complexity as much as possible, we need to make things simpler. If we build this roadmap together, future decisions will be easy." Connect with Arthur through the link below: LinkedIn -  https://www.linkedin.com/in/arthur-aaron-magdangal-163531aa/ Learn more about Chris in the link below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Chris.

The Chinese philosopher Laozi once said that “A journey of a thousand miles begins with a single step.” Nobody was born successful, you always have to start somewhere. The trick is to just do it. In this episode of the Content-Led Growth podcast, Chris Decker talks to Trevor Van Woerden about his content creation process, how he started his show, and where he plans to take his career moving forward. Trevor hosts the Hotness Unleasher Show, a LinkedIn live show where Trevor talks to entrepreneurs, sellers, and other B2B organization players with the goal of paying attention to their work and success in an intentional way.  HIGHLIGHTS You're not going to hit a homerun every single time How Trevor got into live streaming You need to start somewhere so just do it It's not always about the stuff that you're selling Finding your own voice is a trial and error process QUOTES Trevor on starting wherever you can, just because: "It's that willingness to say, 'Guess what, I don't have to have an Andy Paul or his podcast. I don't have to be him. I can just go from doing nothing to doing a little thing and what is that minimum investment to just get out of the station, one turn of the wheel."Trevor on celebrating big wins:  "Yesterday I posted [a photo of] me, getting on the treadmill, again for the 58th thousand time. And I'm not gonna make a big deal about whatever it was that I did. It was a mile, I jogged a mile, it was a 12-minute mile. Okay, not impressive. But still, guess what: that was a heck of a lot better than the day before which was no mile. No nothing, just sitting on my rear end." Connect with Trevor through the link below: LinkedIn -  https://www.linkedin.com/in/trevorjvw/Website - https://infusemedia.com/apac/ Learn more about Chris in the link below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Chris.

Do something bold so that people will remember you. In this episode of the Content-Led Growth podcast, our host speaks with Paul Barry, TEDx Speaker and Director of Dreaming for a Living.  He digs into why blending in may be acceptable, but it will not help you stand out from the crowd that does the exact same thing. Paul shares that your underlying why is what makes you different and how it helps you advance ahead of your competition. HIGHLIGHTS A career in acting taught Paul to be bold to stand outSwim across the current, not with it, or end up with everyone elseYour WHY is your differentiatorLaunching the Big Idea Incubator to change the world in significant ways   QUOTES Why you cannot change the world without standing out, says Paul: "When I transitioned into working with coaches and consultants, the biggest problem I still see every single day is coaches, consultants, speakers, who, for all of their great ideas, I'm just trying to not stand out. They're trying to not get noticed. They don't wanna be noticed as bad."On the Mayer Principle and being the most advanced, yet acceptable, says Paul: "As long as you know the audience's why, your customer's why, and as long as they're aligned, you've got the acceptable part, which means that people look at you and identify, yep, you absolutely are authorities in your field." Connect with Paul through the link below: LinkedIn -  https://www.linkedin.com/in/dreamingforaliving/Website - https://www.dreamingforaliving.com/ Learn more about Chris in the link below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Chris.

A lot of beginner content creators think you need to buy the best equipment to just even start with your craft. Chris disagrees with this, and thinks that you need to master your skills first.  In this episode of the Content-Led Growth, Chris talks about starting off with the most simple equipment for content creation, and upgrading only when you have enhanced your skills and outgrown your equipment. This way, the barrier for entry is low, and you focus on the essentials first.  HIGHLIGHTS You don't need to start with the best equipment right away Start off with the simplest tools first Hone your skills and master your current equipment before upgrading QUOTES Chris on why you don't need to start with the most expensive tools right away: "Starting out with your phone, starting with a cheaper mic, starting out with something a little bit simpler is going to allow you to master that equipment and then as you progress as a storyteller, as a podcaster, as a content creator, progressing your competency, ability, storytelling, all these things, then you'll reach this point where you're like, ‘Now I'm becoming intermediate.' And then it makes sense to go buy a nicer camera." Learn more about Chris in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Chris.

There's no substitute for first-hand experience, particularly in communication. IN this episode of the Content-Led Growth podcast, our host talks to Richard White, the CEO and Founder of Fathom talks about recreating first-hand experience of Zoom calls through accurate note taking and recording. Richard also talks about the value of creating inspiring and authentic content as a way to target early adopters and build your brand.  HIGHLIGHTS Making zoom calls easier through FathomPeople know when feedback is not authentic Why Richard created FathomCreating content from a brand-building perspective Targeting early adopters with longform contentPeople are gravitating towards authentic albeit less polished contentCelebrate your early adopters and reward them  QUOTES Why unfiltered and firsthand content is much more impactful, says Richard: "You show an engineer someone talking about a problem, it's so much more impactful than just hearing through the grapevine that, oh people want this feature or are frustrated with this. It drives a lot of really good alignment internally when you can just share with everyone that firsthand experience of hearing the customer rant, rave excitedly or frustratingly about something."Richard on why Fathom was born: "Two years ago I was doing a ton of zoom calls. Some 200 zoom calls in the first six weeks of the year, a lot of it user research. And it led to me being really frustrated trying to talk to people [while] taking notes. It led to me being really frustrated with sharing this to my team and them not being a good representation of the call."Why Richard prefers to target early adopters: "The people that we reach through the podcast, it's not about, is this gonna help 10x our growth. This helps us find the really interesting early adopters that have really interesting connections, really interesting perspectives. They may turn into power users. They may turn into investors, etc." Connect with Richard through the link below: LinkedIn -  https://www.linkedin.com/in/rrwhite/ Learn more about Chris in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Chris.

Every successful organization needs to have a common set of values to help guide their decision-making process forward. Without a clear understanding of these values, organizations run the risk of tearing themselves apart, or failing altogether in their goals. In this episode of the Content-Led Growth, Chris talks about the values that organically developed at Salescast through the years as it continues to share the power of content to change people's lives for the better.   HIGHLIGHTS Enrich everyone you come across Win with others Connect with people authenticallyTreat people the way you would want to be treated  QUOTES Chris on providing value to others: "I want anybody who comes across Content-Led Growth or Salescast or anything that we do to get a gift of some kind. To receive something valuable for their lives to be made better."Chris on connecting with people authentically: "Connect with people authentically. This means communication that cuts through the clutter because it's the truth. Sometimes the hardest thing to share is the truth." Learn more about Chris in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Chris. 

There's no shortage of great stories. But for every great story, there are a thousand mediocre ones that we all avoid to cut down on the noise. In this media-saturated landscape, how do you then make yourself heard? In this episode of the Content-Led Growth podcast, Salescast's very own Creative Director Juan Manuel Rodriguez (who incidentally, was also Salescast's first employee) talks about authenticity, how he started working with Salescast, and why he un-ironically thinks of the company as family.  HIGHLIGHTS From first employee to first Creative Director Sharing the joy of content creationWhat makes Salescast's workplace culture unique?Authenticity is all you really need  QUOTES The origin story of Salescast, according to Juan: "This company started from friendship, I could say. I was working with Collin at the beginning, and I learned to appreciate Collin and to see him as a friend. And then it was the first interview with Collin and you. And then Salescast came out from that basically."Why you need authenticity to tell a good story, says Juan: “I've seen some people that they want to create content just because, and that's it. It feels like there's something missing. But when you're passionate about what you're talking about, the listeners can feel that. The viewers can see your happiness in your eyes." Learn more about Chris in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Chris.

Our host, Chris Decker, kicks off the new season of the Content-Led Growth podcast by sharing his plans for the show as the sole host. Expect more in-depth discussions and a more intimate look at the content creation process at Salescast, as Chris takes on a more experimental approach for the show. Welcome to Season 2 of the Content-Led Growth podcast.  HIGHLIGHTS What to expect for season twoContent creation needs to be iterative  QUOTES Chris on what's in store for season two: "We're starting season two and I'm going to be doing more interviews. I'm going to be bringing in leadership principles. I'm going to be sharing more of our behind the scenes culture here at Salescast." Learn more about Chris in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Chris.

The cat is out of the bag: Collin will be stepping down from his duties as Chief Revenue Officer and Co-Founder of Salescast to pursue other challenges and other creative endeavors. But what does this mean for the clients of Salescast and us listeners? Tune in to this episode to learn what changes to expect and get a hint on some new and exciting things that are about to happen soon.  HIGHLIGHTS Collin is moving on from Salescast What changes to expect The future remains bright and many plans are afoot  QUOTES Collin on what kind of changes clients should expect: "Not a lot is gonna change. We've, together, the last two-ish years built an incredible team that is totally competent and has done amazing work for my show, has done amazing work for all of the shows that we produce at Salescast. And so, as far as for clients, nothing's gonna change."Chris on what clients should expect from Salescast, moving forward: "I think what's really exciting is we're tripling down on our mission of story. Tripling down on content-led growth, tripling down on all of the same aspects of your podcast consistency that we've stayed relentlessly focused on." Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

If done from a place of service, content creation can be very rewarding both for you and your audience. However, too many people think of content creation solely as a way to advance their own interests instead of looking for ways to provide value and help other people. In this episode of the Content-Led Growth Podcast, our hosts Chris and Collin talk about changing your mindset as a content creator and prioritizing long-term goals over immediate but often fleeting short-term gains.  HIGHLIGHTS It's better to give than to receive Always choose long-term gains over the short-term onesDon't make others' successes as the barometer for your ownThere's a time and place for self-promotionIf you're trying to get viral, you probably won't QUOTES Collin on having a new mindset about content creation: "Your mindset has to shift. It can't be about ‘what can I get from the platforms, it's got to be all about what I can give to the platforms.'"Chris on focusing on a longer-term goal over short-term satisfaction:  If all we're looking at is getting immediate value, however many leads or interactions I got today, and we stayed narrowly focused on the micro, it can be very disappointing when it doesn't happen the way we want. When we can zoom out and take a longer-term perspective, we'll be a lot happier in the long run.Collin explains why self-promotion shouldn't be your only goal when creating content: "Everybody needs to promote. We get it. There's a goal for spending as much time as creators do on these platforms. There's a purpose for creating the content. But it's got to be bigger than getting somebody's email or getting them into your sales funnel. And the more that you give and the less that you promote, the more effective it will be when you do promote something." Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris. 

As sellers and content creators, we need to define our target audiences, ideal customer profiles, and buyer personas. We all need to know who we're actually talking to. But in this episode of the Content-Led Growth podcast, our hosts invite us to do the reverse by thinking of the people who won't want to listen to your content; the sworn enemies of what you stand for, the ones that you want to eradicate or convert to your side. Think of what you can do to save people from their influence, and what would happen if you fail.  HIGHLIGHTS Think of the people who won't enjoy your contentCreating an organism vs. creating an organizationYou are either growing or you're dying: there's no in betweenThink of what happens if nobody receives your message The higher the stakes, the more important the task QUOTES Collin on his own sales transformation moment: "I believe that at some point, most people will have their own transformation as a seller if they stick with it long enough. And for me, it was going from 'always be closing' to 'always be helping.'"Collin on another way to refine your content: "Who is the common enemy of Sales Transformation? It's that typical commission breath salesperson that everybody hates. So having a clear idea of who your not creating for can also help you get more clear on who you are creating for, and what it should be."Chris on growing vs dying: "There is one fact of life that cannot be ignored: you are either growing or you're dying. There's no in between. At any point of your life, you are either growing or dying. The same exact thing is true for any organism. Any organization, any living, breathing, biological thing is either growing or drying." Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Technical knowledge is important, but content will always be king. You can be the absolute best at gaming algorithms and interpreting platform-specific stats, but at the end of the day, people crave authenticity, and that's what they follow. In this episode of the Content-Led Growth podcast, our hosts Chris and Collin talk about being authentic content creators that people can trust, online and offline.  HIGHLIGHTS The message, not the platform matters What does authentic content look like?People want to follow authentic peopleStop worrying, start documentingAuthenticity is how you earn super fans  QUOTES Chris on why you need to stop worrying about your content, not the platform: "We live in 2022 where if you're not creating authentic content that is being delivered in a way that your audience wants to hear, you are missing the boat so far. You're missing the whole ocean. It's not about what platform to post on, it's about what you need to say and who you need to say it to."Collin on what it means to be authentic online: "It's not a secret that in 2022, people want to follow people, not brands. We get that. But are you the same person online and offline? Are you sharing the good, the bad, and everything in between? Because that's how you build trust online." About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand.  Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Everybody loves feedback, until you get an honest one. In this episode of the Content-Led Growth podcast, Chris and Collin talk about learning to love honest feedback for what it is: an invitation to be honest about your shortcomings and do better.  HIGHLIGHTS Don't be afraid to be authenticFeedback is a content creator's gift; learn to love it You're gonna suck at first, and that's okayHonest feedback is not an attack or insult QUOTES Collin on being confident enough to be authentic: "The things that you think will make people run away from you will actually bring the right people closer to you in your world, on your social channels, in your community -- whatever it is, wherever you hangout online. It will attract the right people. Anybody who's gonna judge you for anything or that you're maybe scared to share, you don't want those people in your world anyway."Chris on why feedback is necessary: "It sucks to suck at podcasting. It sucks to suck. But that's what you have to do if you want to achieve something great -- it's to go through that training period, to strip away all the lies, to finally get the truth and to learn to love it. To love it like you love water, or oxygen." About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand.  Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Anybody who has been creating content for long enough will have been familiar with the feeling of being stuck in a hole and running out of ideas. It's crucial for creators to understand that because every content creator eventually goes through it, then it's very possible to get out of it as well. In this episode of the Content-Led Growth podcast, our hosts Chris and Collin talk about drawing inspiration from a multitude of sources, forgiving yourself, and surrounding yourself with the right people.  HIGHLIGHTS Procrastination is different from running out of ideas Do something you normally wouldn't doGive yourself grace Start giving what it is you're looking to receive Surround yourself with people who want to see you win QUOTES Collin on being more forgiving to yourself: "Wherever you are in your journey as a creator in creating content on whatever medium that you're creating it on, if you haven't been stuck, you will be someday. And if you've been doing this long enough I'm sure you've been stuck many times. If you're feeling stuck, that's totally normal. Give yourself a little bit of grace and be okay with that because it won't be the last time it happens."Chris on refocusing your attention when you feel stuck: "The secret is to not even necessarily go get what you're looking for. It's to start giving what you're looking to receive. If you need encouragement, write a list of 10 people and send them random encouragement notes. And I guarantee you will feel encouraged." About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand.  Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

For anyone with ears to the ground, the B2B content market is quickly growing in terms of size and reach. We are seeing a lot of early players making moves, and it would be a shame for content creators to miss out. In this episode of the Content-led Growth podcast, Chris talks about the opportunities that await content creators with niche markets and offers tips to reach the 10,000 downloads per month threshold.  HIGHLIGHTS The big shift towards content for specific niche audiences Increase your frequency of shows and reduce the length of your episodesThe opportunities for niche content creators today QUOTES Chris on what kind of opportunities await for content creators: "The opportunity is that if you are narrow and you can cross that 10,000 download per month threshold, the opportunity is that a lot of companies will, for lack of a better word, buy you. Acquire your show. This may come in the form of a regular revenue contract which looks like sponsorship."Chris on why companies are acquiring niche content creators: "This is not specific to a company creating a branded podcast. This is companies now going in and buying access to specific audiences that they normally wouldn't get access to." About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand.  Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

SHOW SUMMARYTechnology has allowed us to connect with people who otherwise we would not be able to interact with because of geographical boundaries. But as the pandemic has taught many of us, it is no substitute for meeting people in person! In this episode of the Content-Led Growth podcast, Chris gives us an update about his experience so far in the Podcast Movement Conference in Dallas, Texas and what to expect in the coming days.  HIGHLIGHTS Meeting people in real life is awesomeContent-Led Growth is not just about creating great contentThe more you invest in relationships, the more you get  QUOTES Chris on meeting virtual friends finally in person: "I've spent all this time developing relationships online, over the internet, through Zoom, through the podcast. And it's really nice to take these conversations and these relationships that have been formed online and then go offline, get to meet the person, get to have lunch with them. Get to have a human-to-human conversation." About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand. Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/and set a call with Collin and Chris.

SHOW SUMMARYThink of it as reruns of a TV show back when on-demand video streaming was still at least a few decades away. When you repurpose your old content, you're allowing some of your audience who may have missed it on their feeds the first time to see it organically.  In this episode of the Content-Led Growth podcast, Collin Mitchell talks about content recycling, a highly useful trick that every content creator should have in their toolbelt today.  HIGHLIGHTS Why content creators should recycle contentTake a close look at your analytics How and when to give old content new life  QUOTES Collin on why you should recycle content regularly: "Typically, when you're posting content, only a single digit percentage of the people that follow you are ever going to actually see that content. So having all of your content documented in your Google Doc or Google Sheet is super helpful so that you can go back and repurpose that." Collin on why recycling content is critical for content creation: "If you're creating five days a week, seven days a week, or if you're even posting content like myself, typically twice per day, seven days a week -- when you're creating content at that frequency across multiple platforms, content recycling is important and something you should definitely put into your process of creating on a regular basis." About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand.  Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

SHOW SUMMARYThere are a lot of differences between selling for B2B and B2C, but one thing that unites them is this: your content strategy matters for both of them. In this episode of the Content-Led Growth podcast, Collin Mitchell explains why content creation should be at the forefront of your B2B market strategy and shares important tips on how to efficiently create quality content for business people with the least amount of time and effort possible.  HIGHLIGHTS B2B buyers consume a lot of content tooContent needs to be at the forefront of your strategyGet started with podcastingCreate original longform content then chop it up in smaller pieces QUOTES Collin on why content matters for B2B buyers: "Typically, a B2B buyer will consume an average of about 13 pieces of content before deciding on a vendor."Collin on checking whether you have enough content: "On your social feeds, on your website, is there an opportunity for your customers or prospects to consume a good amount of content to make a good buying decision? If not, you really want to rethink your entire strategy around content." About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand. Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

SHOW SUMMARYWhether you're still starting out or are well underway in your content journey, thinking of topics to talk about can be a challenge. In this episode of the Content-Led Growth Podcast, our hosts Chris and Collin offer some pointers on coming up with interesting content ideas. For the more seasoned content creators, they also share some guidance on how to avoid hitting a wall on your content journey and how to take things to the next level.  HIGHLIGHTS Talk about something that you're really interested in Find out what your audience likes the mostEngage with your audience directlyAvoiding the wall on your content journeyYour friends and family are your most important fans  QUOTES Chris on knowing what your audience likes: "When you have an established following, the way to actually grow and engage that following further is not to be thinking of what's different. It's actually to find out what they like the most and give them more of that."Collin on why friends and family are your most important fans: "The interesting thing there is those are actually people that are consuming your content that are positioned in a much better place to actually be what we call, 'superfans.' These are people that literally subscribe and never miss an episode because they also have a personal connection to you." About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand. Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/ Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

SHOW SUMMARYMany would-be content creators encounter this problem. You have this burning desire to create content and share a part of yourself to the world, but you don't know what makes you unique and your message worth sharing. After all, there's a sea of content already existing out there, and you don't know whether you're both relatable and unique enough to attract an audience. In this episode of the Content-Led Growth podcast, Chris addresses how to find your own niche, and what you can do to ensure that you create content that is uniquely you, but still provides value to others. Spoiler alert: it's all about combining your skills, value, and passion.HIGHLIGHTS How do you stay unique? Merge your passion with your skills Be in service of others to deliver value QUOTES Chris on how to deliver value with your content: "You need to be in service of others. If he is creating this show, this content vehicle in service of others to teach them something, in this case it's going to be how to grow a startup in the outdoor space, lessons learned from climbing, startups, technology — if you're focused now on extracting that information and serving others, you're delivering value."Chris on how to truly stand out in a sea of content: "Each human, each company, each content vehicle needs to have a unique thumbprint so that it truly stands out. The best way to stand out is to literally be yourself.”About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand. Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

SHOW SUMMARYAs podcasters and content creators, Chris and Collin know the pitfalls of too much preparation all too well. Often things can feel manufactured and cheesy, even dishonest, which is the bane of all content creators. In this inaugural episode of the Content-Led Growth Podcast, our hosts Chris Decker and Collin Mitchell talk about the value of authenticity, and why being unprepared can sometimes lead to more engaging content, as imperfect as it may be. Our duo also ruminate on the value of content generation in today's ever-changing business landscapes, and why sometimes the perfect content is the content that's not perfect. Welcome to the Content-Led Growth Podcast. HIGHLIGHTS Don't create, just document all the timeThe perfect content is the content that's not perfectHigh quality content is about authenticity, not high production value Stop waiting for something to happen, just do itQUOTES Collin on the raw honesty that comes with unpreparedness: "It's really easy to be full of s*** when you get stuck in planning what you're gonna talk about and how it's gonna come off. What you're gonna say and how you're gonna dress it up and put lipstick on it. But when you don't plan that much in your content... it's easier to just be honest and transparent and authentic because you haven't had time to rehearse or think about it." Chris on the ever-changing nature of content: "What worked in 2020 will not work today. What worked in 2021 will not work today. The world of content is changing faster and faster but there are some core concepts and elements that we've been able to extract over the years that are true, that will help you future-proof the kind of growth that you can experience through content."Chris on what to expect for the new show: "What people can expect is off the cuff, irreverent content that is different than you are currently hearing. We are not going to fill your ears with bulls***. We are not going to stream lies into your head just to fulfill some sort of agenda. We're gonna tell you the truth. You may not like the truth, but you will thank us down the line."About Christopher Decker and Collin MitchellChris and Collin are the co-founders of Salescast, a provider of revenue-first podcasts for entrepreneurs and sales leaders. They help business leaders and entrepreneurs find an audience and generate unlimited demand. Learn more about Chris and Collin in the links below: LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/LinkedIn (Collin) - https://www.linkedin.com/in/collincmitchell/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.