Podcasts about contentthe

Are you tired of putting time and energy into creating content that just doesn't get meaningful engagement from your community?We've all been there. You're proud of your hard work and effort. A feeling of excitement rushes over you as you hit “post” or “publish.” This one's going places, you just know it. Only, it doesn't. It flops. Or maybe a few people engage but nowhere near the level of traction you need to take your mission to the next level. It's one of the hardest and most disheartening parts about creating and producing content. And it makes you question if any of your energy and investment is even worth it at all. Sometimes it even feels unfair, like the algorithm holds a weird personal grudge against you, or that people's attention spans are so short these days that they don't engage with anything meaningful anymore. Other people seem to be blowing up and going viral, and their content feels generic, clickbaity, and low value.What's going on here?In today's episode, we cover: The top 10 mistakes we see that stop marketers from getting traction with their contentThe importance of framing and packaging your content in a way that actually captures attentionThe mindsets and habits of successful content creators that will forever change your thinking on content creationAnd how you can apply these strategies to your own content to start getting the traction you need*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.com.Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.Resources:How To Power Up Your Content Strategy When You're Short on Time and StaffHow to Build a Next-level Content StrategyQuality Over Quantity: A Content Strategy to Stand ApartCase Study: Let's Green California

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. We talk about this a bit in today's interview.We also talk about:The evolution of graphic design and how it's easier than ever to create professional-looking contentThe idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communitiesThe necessity and cost-effectiveness of email marketingThe importance of asking for help with your marketing when you need itAn interesting take on why so many chiropractors seem successful in businessThe benefits of coaching and accountability in building or scaling a practiceAnd much moreHope you enjoy this episode with Jeffrey!SHOW NOTES:Acu Downloads (Free 14-Day Trial)Acupuncture Media Works on FacebookFree NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8thThis episode is sponsored by Jane, an all-in-one practice management software.The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. That's why Jane offers unlimited phone, email, and live chat support with every subscription.Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Join Jason Howell as he chats with the founders of Augie and Revoldiv. These two AI tools are harnessing the power of AI to transform the video production and transcription process for creators and professionals.Please support AI Inside by joining us on our Patreon!Interview with Jeremy Toeman, founder of AugX Labs, and AugieJeremy Toeman's background at CNET and the shift to video contentThe inspiration behind creating Augie and AugX LabsHow Augie works and it's core functionalityLive demo of Augie's video creation capabilitiesChallenges faced in developing AI tools like AugieThe future of AI-generated content and its implicationsCODE: yellowgold for a free month of the premium tier!Interview with Surafel Defar, founder of RevoldivSurafel's journey from software engineering to entrepreneurshipThe origins and purpose of RevoldivRevoldiv's transcription capabilities and user interfaceUnexpected use cases of RevoldivBalancing coding and business responsibilities as a founderThe importance of user feedback and adaptation in the AI field Hosted on Acast. See acast.com/privacy for more information.

CONTENTThe guest today for our conversation on NATO Cold War "stay behind" operations is Tamir Sinai a political scientist and exercise professional. Tamir teaches Security Policy and develops Simulation Exercises for International Organisations, Governments, Private Industry and Universities with a focus on Security and Crisis Management. His customers have included US DoD, German MoD, Swedish MoD, Frontex, NATO, EU and the OSCE.Tamir's paper "Eyes On Target: 'Stay Behind' Forces During the Cold War" can be found here here - https://journals.sagepub.com/doi/10.1177/0968344520914345"BUY ME A COFFEE"If you want to support the podcast you can buy me a coffee here.SOCIAL MEDIAInstagram @the_unconventional_soldier_pod.Facebook @lateo82. Twitter @TheUCS473.Download these and other platforms via Link Tree.Email us: unconventionalsoldier@gmail.com. This episode brought to you in association with ISARR a veteran owned company. Hosted on Acast. See acast.com/privacy for more information.

If you're feeling burnt out on biz, or overwhelmed by the tasks that seem to multiply every time you sit down at your laptop, this episode is for you. I share the 6 pillars that make for a profitable AND sustainable business as a mom, including ways to hone your messaging, simplify your marketing and save 5-10 hours a WEEK! We talk about:The most important way to think about your business as a CEO MomHow to make your ideal clients feel like you're literally in their head or a fly on their wall when you create contentThe simple content system that served me through pregnancy, pandemics, a full-time baby at home with me and beyondHow to craft an offer suite that is set up for scaling and not just month-to-monthMy MOMentum Marketing Method to plan your sales for the year (and the unique way I think about each offer I launch)My favorite things to automate so I can dedicate time to personal touches in my sales processYou're going to want to take notes when you listen to this one!Don't forget to screenshot this episode, share it on social media and tag me for the chance to win a 1:1 Momentum coaching call with me

Is growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned because I'm revealing exactly what I do to create good content, in less than five minutes. I want to help you create better content, so let's dive in so you can start today!In this episode we'll be covering:Understanding your audience's needs and mindset for relatable contentQuestions to ask yourself before making your next Instagram postHow to apply the 4 H's when creating your contentThe types of content that we save and share mostWhy we follow so many people and what makes us hit that follow buttonWant to hear more about the four H's? Head over to episode 2 for a breakdown of applying the 4 h's to your content.Let's connect on InstagramLove this conversation? Tap the follow button so you never miss an episode!

CONTENTThe guest today is author Henry Hemming and on this podcast we will be discussing his book “4 Shots In The Night" a true story of espionage, murder and justice during the Troubles in Northern Ireland. It centres round the brutal killing on 26th May, 1986 of British agent Frank Hegarty who infiltrated PIRA and also involves Martin McGuinness, terrorist turned politician and the notorious IRA member and British agent Freddie Scappaticci who, over a decade after the murder, decided to talk to the media about what happened that night. This started a search for truth which revealed how a handful of British agents were able to infiltrate the Provisional IRA, at great personal cost. It is a period described by Henry as “... by a country mile, the least understood conflict in recent British history, as well as the bloodiest and longest.” Henry's book choice on Desert Islands Dits is "In Cold Blood" by Truman Capote. My choice is Henry's book "Four Shots In The Night".WHERE TO GET OUR DESERT ISLAND DITS BOOK CHOICESMost of our book recommendations can be bought via the Unconventional Soldier Bookshop. 10% of each purchase supports the pod and helps independent book stores on line sales. "BUY ME A COFFEE"If you want to support the podcast you can buy me a coffee here.SOCIAL MEDIACheck out our blog site on Wordpress Unconventional SoldierInstagram @the_unconventional_soldier_pod.Facebook @lateo82. Twitter @TheUCS473.Download these and other platforms via Link Tree.Email us: unconventionalsoldier@gmail.com. This episode brought to you in association with ISARR a veteran owned company. Hosted on Acast. See acast.com/privacy for more information.

In this episode, L.E.K. Consulting's health and wellness experts discuss their survey of 1,800 consumers, which they conducted to understand evolving trends in health and wellness, and the seven distinct consumer archetypes they identified. From the traditionalist to the trendspotter, these archetypes each have a different attitude, preference and spending pattern in health and wellness. Discover how consumers are incorporating digital solutions into their wellness routines and how brands and retailers can leverage this consumer research to better understand and cater to their customer base.Key points/topics covered:The shifting landscape of health and wellness, including expanded perspectives beyond just fitness and nutritionThe seven distinct consumer archetypes identified, such as traditionalists, health enthusiasts and trendspottersThe incorporation of digital solutions and fitness apps into health and wellness routines, and the influence of different archetypes on digital fitness contentThe surge in the use of ingestible beauty products, particularly among millennials and womenThe expansion of consumer definitions of healthy living to include recovery, good sleep habits and mental wellness, and the implications for brands and retailers in catering to different consumer archetypesInterested in learning more? Read our Special Report, Health and Wellness: Who's Your Target Consumer?.Connect with our L.E.K. experts on LinkedIn:Alex Evans, Managing Director: https://www.linkedin.com/in/alexevanslek/Geoff McQueen, Managing Director: https://www.linkedin.com/in/geoff-mcqueen/ Alison Schilling, Managing Director: https://www.linkedin.com/in/alison-schilling/Maria Steingoltz, Managing Director: https://www.linkedin.com/in/mariasteingoltz/ Visit L.E.K. Consulting at https://www.lek.com/

CONTENTThe guest today is former Commando Gunner and member of 22 Special Air Service Mick Hawkes. On this podcast we discuss his army career including the Falklands war, volunteering for SAS selection, life and training in the Regiment, his deployment to Bosnia where he was captured by Serb forces alongside his mate Billy Billingham, the pace of operations for UKSF in Iraq and Afghanistan, sustaining SF manpower in a smaller army and finally his post military professional life in private security. As usual we finish off with Desert Island Dits which is the guests choice of book, film and luxury item if they were marooned on a desert island.You can find Mick's website at www.hawkesandco.ukWHERE TO GET OUR DESERT ISLAND DITS BOOK CHOICESMost of our book recommendations can be bought via the Unconventional Soldier Bookshop. 10% of each purchase supports the pod and helps independent book stores on line sales. "BUY ME A COFFEE"If you want to support the podcast you can buy me a coffee here.SOCIAL MEDIACheck out our blog site on Wordpress Unconventional SoldierInstagram @the_unconventional_soldier_pod.Facebook @lateo82. Twitter @TheUCS473.Download these and other platforms via Link Tree.Email us: unconventionalsoldier@gmail.com. This episode brought to you in association with ISARR a veteran owned company. Hosted on Acast. See acast.com/privacy for more information.

Highlights:The mistake of not consistently producing weekly contentThe misconception that podcasts need to be solely interviewsThe importance of utilizing your own knowledge and expertise for hosting a showBalancing the need for finding new listeners with giving existing listeners a reason to come backCreating a sense of community and offering value to retain and attract listenersThe power of podcast recommendations from friends and family in podcast discoveryTimestamps:[00:00:00] Intro[00:00:51] The main mistakes that podcasters are making[00:05:22] Podcasts don't have to be 100% interviews[00:06:22] Creating Marketing Info for New and Current Listeners[00:07:28] Retaining Current Listeners in PodcastingGuest bio:Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.Listen to Podcasting Business School: https://www.podcastingbusiness.school/Website: https://www.podcastingbusiness.school/Instagram: https://www.instagram.com/podcastingbusinessschool/

CONTENTThe guest today is former soldier Kev Brain who joined the Royal Artillery in 1975 completing 22 years service with the colours. He deployed on multiple operational tours to Northern Ireland and also on Operation GRANBY better known as the first Gulf War in 1991 as a Sergeant Gun number 1 in charge of a M110 203mm howitzer specifically built for general support and counter battery fire. He describes his career in the lead up to the deployment and what it was like to take part on the gun raids so effective at depleting the Iraqi artillery assets. In these raids, a battery would move forward to preselected positions near the enemy, fire a predetermined amount of rounds at selected targets, and move quickly back to avoid counterfire. These raids not only kept pressure on the enemy, but also afforded great live fire training, particularly gunnery and movement, which would be needed later to support the ground attack and the rapid advance into Iraq and Kuwait.WHERE TO GET OUR DESERT ISLAND DITS BOOK CHOICESMost of our book recommendations can be bought via the Unconventional Soldier Bookshop. 10% of each purchase supports the pod and helps independent book stores on line sales. "BUY ME A COFFEE"If you want to support the podcast you can buy me a coffee here.SOCIAL MEDIACheck out our blog site on Wordpress Unconventional SoldierInstagram @the_unconventional_soldier_pod.Facebook @lateo82. Twitter @TheUCS473.Download these and other platforms via Link Tree.Email us: unconventionalsoldier@gmail.com. This episode brought to you in association with ISARR a veteran owned company.NOTE: I would like to acknowledge the following sources for quotes and information used in my opening narrative "The Army Historical Foundation - The Gulf War & European Artillery" & RA Museum "Gunners In The Gulf War 1991". Hosted on Acast. See acast.com/privacy for more information.

In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities. More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of people to take positive action. This is important because it gives back to communities that have been left out by mainstream culture for many years.My guest today is Maria Ochoa, Founder and CEO at Emprender Creative, an agency helping organizations realize their vision by providing bilingual marketing services with content that is culturally targeted, impactful, and relevant to the Latinx community. Maria has over 20 years of experience working with diverse populations in California and Illinois — advocating for individuals and groups. Her work in social media and content creation has allowed her to continue to serve and advocate for the most vulnerable members in our communities. In this episode, Maria and I discuss: How bilingual social media content helps promote diversity, equity, and inclusion in nonprofits How to use bilingual content in fundraising appeals and campaignsHow to start creating bilingual contentThe benefits of sharing bilingual content Which social media channels nonprofits should use to promote this contentAbout Maria OchoaMaria Ochoa is the founder of Emprender Creative, a bilingual social media agency dedicated to helping organizations bring their visions to life. With a focus on culturally targeted and impactful marketing services.  Her goal is to help nonprofits engage effectively with the Latinx community. Maria holds a B.A. in Sociology from Aquinas College and a Master's in Leadership Studies from North Central College. With over two decades of experience, Maria has advocated for diverse populations across the United States and Latin America. Through social media and Meet Maria Ochoa, the passionate founder behind Emprender Creative, a bilingual social media agency on a mission to bring organizations' visions to vibrant life. Maria's focus is all about crafting culturally targeted and impactful marketing services, with a special emphasis on helping nonprofits engage effectively with the Latinx community.Connect with Maria on LinkedInFollow Maria on InstagramOther links:https://www.emprendercreative.com/https://www.emprendercreative.com/post/how-bilingual-social-media-content-helps-promote-diversity-equality-and-inclusion-in-nonprofits Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

How many words do the Scottish have for "drunk?" What exactly is a Kerbie Legend? What other cultural references or in-jokes should non-Scots know? We asked the man, the myth, the legend: Garry Stevenson. Garry is the creator behind all of your favourite content on Being Scottish, the social media-based celebration of, well, being Scottish. We cover:The origin story for Being ScottishHis aversion to stereotypes when sharing new contentThe definitions of numerous VERY SCOTTISH WORDSExplanations for a few Scottish jokes that most non-Scots wouldn't get.Have thoughts? Connect with 63 Percent Scottish on Twitter, Facebook or Instagram or contact us at 63percentscottish.com.Music by RomanSenykMusic from Pixabay.

Dive into the dynamic world of digital marketing with Jon Loomer! Jon, a seasoned Meta (Facebook) advertising expert, delves into the transformative impact of short-form video content in the marketing landscape. Embracing the challenge of daily video creation in 2023, Jon shares his journey, revealing why and how he creates compelling short-form content and stays ahead in the Meta ads space.The episode offers a wealth of practical advice and strategies, focusing on the evolution of Meta advertising and the increasing importance of video content. Jon's story is an inspiration, highlighting his transition from traditional blogging to innovative video marketing. He discusses his approach to content creation, the learning curve involved, and the future implications of these tools in digital marketing.Key Points:The rise of short-form video in digital marketingInsights into Meta (Facebook) advertising in 2024Strategies for creating impactful video contentThe transition from traditional marketing to innovative techniquesFuture trends and developments in digital advertisingResources:Jon Loomer's official website and blog: www.jonloomer.comPower Hitters Club community: www.powerhittersclub.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

CONTENTThe guest today is award winning author Mary Cronk Farrell. On this pod we will be discussing her book "Close Up On War" about the life of Catherine Leroy a French photographer who travelled to Vietnam at the height of the war where she made a name for herself in a male dominated environment. Bold, determined and cool under fire Catherine accompanied marines and soldiers into the dense jungle, waded through rice paddies and parachuted with them into combat despite being told she didn't belong in a man's world. A world in which shared the discomfort and dangers of the soldiers she photographed and where she was wounded and captured by the NVA. Catherine saw more combat in Vietnam than any news photographer of any gender. Her photos captured the human face of war and she was published in Americas leading newspapers and magazines forcing Americans to confront the human cost of war. Based on Catherine's personal correspondence Mary's book Close Up On War also showcases her most powerful photos by an extraordinary woman who deserves to be better known.Mary's book choice on Desert island Dits is War And Peace by Leo Tolstoy. My book choice is Mary's book "Close Up On War The Story of Pioneering Photojournalist Catherine Leroy in Vietnam".WHERE TO GET OUR DESERT ISLAND DITS BOOK CHOICESMost of our book recommendations can be bought via the Unconventional Soldier Bookshop. 10% of each purchase supports the pod and helps independent book stores on line sales. "BUY ME A COFFEE"If you want to support the podcast you can buy me a coffee here.SOCIAL MEDIACheck out our blog site on Wordpress Unconventional SoldierFollow us on social media and don't forget to like, share and leave a review.Instagram @the_unconventional_soldier_pod.Facebook @lateo82. Twitter @TheUCS473.Download these and other platforms via Link Tree.Email us: unconventionalsoldier@gmail.com. This episode brought to you in association with ISARR a veteran owned company. Hosted on Acast. See acast.com/privacy for more information.

January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a content audit can increase organic traffic and improve domain authority. A content audit is a great exercise to complete in January when you're preparing and organizing your marketing plan for the year. A content audit gets you organized and can help you align and update your messaging. I spoke with two TREW Crew members, Jennifer Dawkins, Vice President of Account Services, and Kara Moon, Senior Inbound Marketing Specialist, on the podcast who shared how they execute successful content auditing projects for our clients. First, we talk about the reasons why you should complete a content audit, including updating outdated or irrelevant content, and ensuring all content on your site reflects your current products and services. We spoke about how a content audit can uncover the common issue of having too much or not enough content for each stage of the buyer's journey. Maybe you have too much content for the lead nurturing stage, but not enough lead generation content. You may also find that a high-traffic piece of content is not relevant or bring in the wrong type of user.In this episode, you will learn:What data you need for a content auditHow to analyze that dataWhat qualitative analysis you need to completeHow to determine what content to keep, combine, or killhow often you should be auditing your contentThe benefits of a content auditResourcesConnect with Jennifer on LinkedInConnect with Kara on LinkedInConnect with Wendy on LinkedInRelated Episode: Lasso Your Content ChaosRelated Guide: An Engineer's Guide to B2B Content MarketingRegister for the Industrial Marketing SummitConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand. 

Last week, we discussed the sports trends you should leave in 2023. If you haven't heard that episode yet, we encourage you to listen to it after this one. In today's episode, we focus on the trends you will see in 2024! If you find this episode useful, leave a review or a comment to let us know. And if we have left out anything, don't hesitate to give us that feedback, too. Without further ado, let's jump right into it.The rise of original contentThe rise of original content in sports has been a significant trend in the last couple of years. According to FrontOffice Sports, the live sports hiatus during the 2020 pandemic might be one of the most pivotal moments in the history of streaming and subscription video on demand (SVOD). The success of Michael Jordan's Last Dance and Netflix's Formula 1 “Drive to Survive” are examples of how sports content has become a core element of the content strategy of subscription video-on-demand providers. As competition stiffens, companies are looking for better differentiation strategies, and sports content is proving to be a reliable measure to influence consumer behaviour. So, if you are a sports organisation, you might want to think about creating compelling original content to attract more global fans and to tell the story of why your organisation is different. More partnerships with VOD OTT platforms such as Netflix, prime and Apple TVThis trend ties back to the first one. As the appetite for original content increases, so will partnerships between sports organisations and video-on-demand OTT platforms. For example, more sports rights are moving to streaming services (e.g., NFL Thursday Night exclusively on Amazon Prime). Therefore, Leagues and clubs/teams must create new digital and DTC products and services that complement traditional broadcasting revenue. This can be done through creating your own platforms or partnering with already existing ones. Growth of the Asian Market and continued acceleration of SaudiIn 2024, we can expect to see much growth in Asian Sports marketing, including West Asia, that is, The Middle East. For example, in November 2023, last month The Sino-Singapore International Sports Industry Fund, a joint venture between China National Sports Group and Singapore's White Group, which aims to accelerate the development of the sports industry in China and beyond, was signed. When it comes to the Middle East, according to a survey by PWC, while respondents expect the annual growth rate of the global sports market to slow to 3.3% over the next three to five years, respondents, in contrast, expect the Middle East to grow by 8.7% over the same period.Women's Sports to reach $1bn valuation quicker than first predictedDeloitte predicts that women's elite sports will generate global revenues of US$1.28 billion in 2024 (£1.02 billion). This is the first time that annual global revenues for women's sport will have surpassed US$1 billion. This total is at least 300 per cent higher than Deloitte's previous valuation three years ago. The two most valuable women's sports are projected to be football (US$555 million, 43 per cent) and basketball (US$354 million, 28 per cent), while the largest geographical markets in 2024 are forecast to be North America (US$670 million, 52 per cent) and Europe (US$181 million, 14 per cent). African sports on the growthAccording to PwC's Global Sports Survey 2023, Africa is expected to grow 8% over the next 3-5 years. Africa's Sports Economy: Current Context, Challenges and Opportunities report explains that Africa's expected sports business growth is driven by a...

Creating powerful and unique content can be the key to B2B success in a world where content is king. Join host Vinay Koshy as he invites Jeff Dolan, an expert in digital marketing and content creation, to delve into the secrets of captivating content and its impact on business success. Jeff reveals the crucial value of authenticity, passion, and vulnerability in creating sustainable and engaging content amidst the sea of digital noise. Discover the unconventional strategies for attracting quality leads and resonating with the right audience in the B2B landscape. Get exclusive insights into Jeff's journey from corporate sales to mastering digital marketing, and gain a deeper understanding of the challenges and opportunities in content creation for business success. From embracing uniqueness to navigating the growing influence of AI, this episode promises a thought-provoking exploration of the future of content in the B2B sphere. Prepare to unravel the mysteries of dark social, the potential rise of digital clones, and the art of balancing authenticity and positivity in content creation. Join us as we uncover the untold story of producing compelling content and mastering the digital landscape for predictable B2B success. Some of the areas we explore in this episode include: Importance of creating valuable content for attracting customers in B2B businessesStrategies for B2B companies lacking content creation skills or ad budgetEmbracing one's uniqueness and finding a unique voice as a podcasterChallenges and opportunities in content marketing for B2B businessesJeff Dolan's transition from corporate sales to digital marketingInfluencing customer decisions and the need for creative content in digital marketingThe use and influence of AI in content creation and digital marketingThe concept of indirect attribution or "dark social" in decision-making around data and contentThe importance of tracking content marketing and making it an essential part of running a company in the digital ageThe potential use of AI and digital clones in content and brand presence for executivesAnd much, much more...

CONTENTThe guest today is the Cognitive Marine a serving USMC officer currently stationed in Okinawa who previously appeared on podcast #039. On this episode we discuss how past and present wars influence thought on the way battles may be fought in the future. Subjects include: Okinawa, Singapore and Menorca.Ukraine & Russia.Israel & Gaza.The influence and development of his Cognitive Marine Instagram account.His book choice on Desert island Dits is 2034: A Novel of the Next World War by Elliot Ackerman & Admiral James Stavridis. WHERE TO GET OUR DESERT ISLAND DITS BOOK CHOICESMost of our book recommendations can be bought via the Unconventional Soldier Bookshop. 10% of each purchase supports the pod and helps independent book stores on line sales. "BUY ME A COFFEE"If you want to support the podcast you can buy me a coffee here.SOCIAL MEDIACheck out our blog site on Wordpress Unconventional SoldierFollow us on social media and don't forget to like, share and leave a review.Instagram @the_unconventional_soldier_pod.Facebook @lateo82. Twitter @TheUCS473.Download these and other platforms via Link Tree.Email us: unconventionalsoldier@gmail.com. This episode brought to you in association with ISARR a veteran owned company. Hosted on Acast. See acast.com/privacy for more information.

Adam Carswell shares a Next Level interview with Gib Irons, Founder of Irons Equity, discussing how Gib has achieved massive success in the capital raising space over the last year and his methods for getting to where he is today.In this episode, Adam and Gib talk about:Building your credibility and trustworthiness through your contentThe moment Gib realized he should start raising capital for real estateThe most powerful platform to connect with investors Gib's current deal he is working on   Adam would like to give a huge thanks to Gib for coming on the Dream Chasers platform and sharing his knowledge and experience.Episode Resources:Adam J. Carswell Facebook Group RaisingCapital.com Irons Equity: https://ironsequity.com/ Gib's YouTube Channel: https://www.youtube.com/@gibirons Listen to Adam's new song: https://open.spotify.com/album/2r65wpW0FnkRIeicxDkoPf GooBalls.io Carswell.io Timestamped Shownotes:00:08 – Host Adam Carswell introduces Gib Irons, Founder of Irons Equity02:55 – Has Gib found that the more he goes on camera and creates content, the more it pays off?07:50 – What does Gib enjoy about podcasting?09:15 – What was one of the most interesting success stories that Gib has shared on his podcast?14:36 – What was the moment that Gib realized he should go big on raising capital for real estate?19:07 – What progress has Gib made raising capital in the last year?21:41 – Where has Gib attracted the most investors to his business?25:50 – How many shows has Giib been on in the past 12 months?26:45 – What deal is Gib working on right now in the capital raising space?34:56 – What advice does Gib have for the audience?

Gianmarco Soresi joins the Hot Breathiverse for a crowd work masterclass. Over the past year he has built a huge social media following that is now converting to sold out shows. With every comic trying to find their lane online, Gianmarco shares all the game on how to stand out. We go deep on topics like: How to do crowd workHow to create viral contentThe future of comedy contentYoung comic advice+MOREFollow Gianmarco here: https://www.instagram.com/gianmarcosoresi/Join our email list here: https://hotbreathpodcast.com/vipJoin our Facebook group: https://www.facebook.com/groups/HotBreathComedyNetwork/Subscribe to our YouTube channel here: https://youtube.com/hotbreathpod?sub_confirmation=1Check out our classes and workshops here: https://hotbreathmedia.com

Teresa Au chats with Emmy-winning design superstar Chris Do about his pivot from design to teaching, his education platform The Futur, and all the things he didn't learn in design school. You'll hear all about how Chris' 2M+ social followers inspire his content, and Chris answers questions from design students. Plus, Chris opens up about why now is the time for him to share his personal story as a refugee, what really fuels his work, and how he recharges.We want to hear from YOU, our listeners, so we put together a brief survey as we look ahead to season two: https://adobe.ly/podcastsurveyTo thank you for your feedback, we're giving away two 12-month memberships to Creative Cloud (valued at $659.88 each). Enter for your chance to win one of the two Creative Cloud licenses by completing the survey form from December 7 at 9pm PT to November 30 at 5pm PT. Winners will be drawn at random and notified at December 14 at noon PT. Valid one license per winner. No purchase necessary. You must be 18 years or older to enter. Please see Terms and Conditions on our website for full details. https://adobe.ly/podcastsurveyWhat you'll hear in this episode:How Chris' company The Futur is making education equitable for students and teachersThe breakthroughs that came with teachingLearning how to really readWhat you don't learn in design school about businessThe Futur's business modelCreating content to market a product vs creating content to help peopleCommunity and Chris' cult-like following of design fansWhy Chris spends 6 hours a day talking with his online communityWhy now is the time for Chris to share his story of coming to the US as a refugee from VietnamA little inspiration from Aaron DraplinPersonality tests and what it means to be an ambivertHow Chris rechargesWhy Chris gets his inspiration from friction with his audienceConflict becomes contentThe story behind Chris Do is a Fraud, featuring BeepleChris answers questions from students at the Adobe Creative RetreatIs design exploitation?Should your first job out of design school be in-person or remote?Why Chris started his own firm–the short answer and the real answer.Chris' One Word for 2024Chris Do is an Emmy award-winning designer and director, and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In his near-30-year career, he has served on boards for organizations such as the Society for the Promotion of Japanese Animation, AIGA Los Angeles, and the Emmys Motion & Title Design Peer Group. He taught Sequential Design for over 15 years at ArtCenter College of Design as well as Otis College of Art and Design. Chris has lectured at universities and conferences worldwide, including Adobe MAX. His firm's work has been recognized by industry organizations such as the Emmys, the Clio awards, and numerous design publications. Teresa Au is an executive for community engagement and driving customer empathy at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Find transcripts and links at adobe.ly/inthemaking. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud.

Please join Jini and I as we discuss the complex nature of Soul Agreementswww.listentoyourgut.comwww.listentoyourhorse.comwww.jinipatelthompson.comTo view a free Soul Agreement workshop hosted by IANDS Chicago, check out Ginny's website at: https://heartofthehorse.us/free-contentThe introduction to this podcast is narrated by Rick Lamb PhD.*The information provided in this podcast is not intended to be a substitute for professional medical, psychiatric or veterinary advice or treatment. Always seek licensed medical, psychiatric, or veterinary care. Interspecies Evolution™ promotes holistic balance through an integrative treatment model defined by the National Center for Complementary and Integrative Health.Please use discernment when contracting with energy "healers" who claim to heal humans or animals in any capacity. Interspecies Evolution™ promotes self-awareness and empowerment through education and direct experience on one's own journey of remembering.www.interspeciesevolution.comFor more information about the Host, Ginny Jablonski, please refer to her website at www.heartofthehorse.us

Welcome to Financial Modeler's Corner (FMC) where we discuss the art and science of financial modeling with your host Paul Barnhurst. Financial Modeler's Corner is sponsored by Financial Modeling Institute (FMI) the most respected accreditations in Financial Modeling globally. In this episode, Paul Barnhurst is joined by Rob Langrick. Rob Langrick, CFA, CIPM, is the General Manager of the CFA Program. He was previously Head of Practice Analysis, overseeing annual curriculum updates to the CFA Program. Before joining CFA Institute, he lead Bloomberg's finance education division, where he built and launched Bloomberg's certification product. He began his career as a sell-side equity research analyst in London and, after earning his MBA from Dartmouth worked in the private equity diligence unit of Bain & Company in New York. List to this episode as Rob Shares:His learnings from the worst models he has seen in his career His experience as an Equity AnalystThe CFA Program and why they modified the program to include new contentThe value of FMI's financial modeling content to the new CFA ProgramThe importance of learning about Financial Models His views on why financial models are one of if not the most important corporate decision making tool Sign up for the Advanced Financial Modeler Accreditation or FMI Fundamentals Today and receive 15% off by using the special show code ‘Podcast'. Visit www.fminstitute.com/podcast and use code Podcast to save 15% when you register. Go to https://earmarkcpe.com , download the app, take the quiz and you can receive CPE credit. Quotes: “Often the best way to learn something is to teach it to others.” “Modeling is just another branch of logic, reason and rationality.” Follow Rob Langrick: LinkedIn - https://www.linkedin.com/in/rob-langrick-cfa-cipm-b16736/ Follow Paul: Website - https://www.thefpandaguy.com/ LinkedIn - https://www.linkedin.com/in/thefpandaguy/Instagram - https://www.instagram.com/thefpandaguy/ TikTok - https://www.tiktok.com/@thefpandaguyTwitter - https://twitter.com/TheFPandAGuy YouTube - https://www.youtube.com/@thefpaguy8376 Follow Financial Modeler's Corner LinkedIn Page- https://www.linkedin.com/company/financial-modeler-s-corner/?viewAsMember=trueNewsletter - Subscribe on LinkedIn- https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7079020077076905984 In today's episode: (00:22) Intro; (00:48) Welcoming Rob; (01:00) The worst financial model Rob has ever seen ; (02:33) Rob's key learning experience from the worst financial model ; (04:20) Rob's background; (06:28) Rob's experience as an Equity Analyst; (08:53) What motivated Rob to move into Education; (10:27) What lead Rob to join the CFA Institute; (11:55) Roles Rob had at CFA; (14:33 - 15:19) Validate your Financial Modeling Skills with FMI's Accreditation Program (ad); (15:20) Changes to the Practical Skills Modules; (16:43) People's response to change; (19:20) Changes apart from Practical Skills; (22:22) The main benefit to Charter Holders; (24:55) Experience with FMI; (26:24) Why is it important for everyone in finance to learn the basics of financial modeling ; (28:33) Rapid Fire; (32:47) Advice to college students; (34:27) Connect with Rob;

Content warning: Mentions of torture, death, sexual contentThe spooky celebrations continue with a fantastically horrifying story from our Editing Knight, MJ Burns. In our increasingly technology heavy world it can be hard to tell what is IT wizardry, and what might just be something supernatural. This story was first published  in Tangled Web Magazine: https://www.inspiringfiction.com/issue-3-digital-magazineSupport the show

In this episode, Lindsay Tjepkema, CEO and co-founder of Casted, a podcasting and video platform for B2B marketers discussed the importance of relationships in business, the evolution of B2B marketing, and the value of podcasting as a content format. Lindsay shared her experience running a services consultancy and how it taught her the importance of prioritizing relationships with customers. She also talked about the limitations of current podcast analytics and the need for more meaningful engagement metrics. She explained how Casted aims to provide B2B marketing teams with a platform to publish, syndicate, manage, and measure their audio and video content. She also touched on the challenges of measuring the value of podcasting and the future adoption of podcasts by B2B brands. Lindsay emphasized the human need for connection and the importance of leveraging conversations to create a unique bond between the listener and the brand. Lindsay believed that brands that prioritize human connection and use technology to enhance it will ultimately succeedTopicsThe push and pull of satisfying market demandThe evolution of B2B content marketingThe value of conversation and human connection in podcastingThe importance of evergreen contentThe need for long-term commitment to podcastingThe value of podcasting in B2B marketingChanging the marketing playbookThe importance of human involvement in content creationThe shift from growth at all costs to pragmatic actionThe importance of relationships and creativityStaying sharp through conversations and self-care Show LinksVisit CastedConnect with Lindsay Tjepkema on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In today's episode, Justin joins the "Content That Grows" podcast to share his personal journey of finding success by consistently repurposing his own content. And they explore the top myths and mistakes around content repurposing.In this episode, you'll learn:The importance of consistency in content repurposing and distributionCommon mistakes people make with repurposing contentThe potential of repurposing existing content for continuous growthThe role of newsletters in a Distribution First FrameworkHow to measure content success beyond Google rankingsCHAPTERS[00:00:00] How Repurposing Became a Priority[00:07:09] Biggest Mistakes Marketers Make[00:22:10] Top Distribution Channels Outside of Social[00:26:36] The Final Four ***CONNECT

Worried about the possible impact of AI on your writing career?Welcome back to another episode of The Savvy Scribe podcast, your go-to source for all things related to freelance nurse writing. Today we're diving into a question-and-answer session that's sure to captivate your curiosity. In a world where AI is making waves, we're here to address the burning question on everyone's minds: Could AI replace us as freelance nurse writers, leaving us without work opportunities? Let's jump right in to discuss the impact of AI on the healthcare writing industry!The Impact of AI on Healthcare WritingKey points in this episode:Impact of AI on freelance nurse writers: In this episode, I address the prevalent concern of AI potentially replacing freelance nurse writers and leaving them jobless.AI's rapid writing abilities: AI has the astonishing ability to craft entire blog articles in less than 30 seconds, which is impressive but also raises concerns about its impact on the freelance writing industry.Technology detecting AI-generated contentLimitations of AIAI's generality vs. human expertiseThe impact of AI and the future of healthcare and freelance nurse writingAI's potential in content creationGoogle's preference for human contentThe enduring importance of nurse writers in the healthcare industryRemember that AI is still a tool, and it is up to humans to decide how to use it. The impact of AI can be beneficial in many ways such as in automating tasks and improving efficiency, and humans should also use it to augment their own skills and knowledge.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

In this week's episode of The Best Guest we're joined by Brandon Leibowitz, the founder of SEO Optimizers which is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales and leads. We talk about:The importance of using the right keywords in your contentThe mistakes people are making with their SEOWhat reputation management involvesKey TakeawaysImportance of Keywords: Using the right keywords is crucial for effective SEO. Keyword research helps identify high-search-volume keywords that are relevant to your business and have buyer intent. Long-tail keywords are valuable for targeting specific audiences.Mistakes in SEO: Common mistakes in SEO include neglecting backlink building. Backlinks, especially from relevant and authoritative websites, are essential for building trust and credibility with search engines.Reputation Management: Reputation management involves managing and improving a company's online image. It includes strategies to push down negative search results, build positive online content, and optimize social media profiles.Press Releases and SEO: Press releases can be useful for branding and exposure but may not have a significant impact on SEO. They used to be more effective in the past for building backlinks, but now quality and relevancy of backlinks matter more.Backlink Building Strategies: Backlink building should focus on quality and relevancy. Analysing competitors' backlinks can provide insights into effective strategies. It's important to build diverse backlinks from different sources and related websites.Connect with Brandon LeibowitzWebsiteConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit www.victoriabennion.com

Whether you want to score brand influencer deals or promote a small business, a successful social media strategy needs to reach your audience in their favorite places. Teresa Au speaks to marketing expert and creator Jon Youshaei for tips on making social media content creation pay off for you. Jon shares insights from his years working for YouTube and Instagram and now running his own new media studio. Hear what Jon says is most important for creators to focus on, where the algorithm can help you, and the power of engaging your following. And if you want to go viral, Jon tells you how to plan for it–and what to do before and after.What you'll hear on this episode:How the pandemic made Jon question his career planThe importance of taking your destiny into your own handsThe definition of “influencer”--and knowing what you can and cannot influenceJon's goal: to create the best educational content on YouTubeWhat Jon learned at YouTube and Instagram that he can finally shareHow to manage social media in 2023Yes, you can plan to go viral–but should you?The importance of also making content that is not meant to go viralThe best way to grow your audience is to poll your audienceYour audience is your focus groupWhy it's so powerful to bring your audience along with you as you createCreate goals based on what you can control, not what you hope will happen Tips on how not to get caught up in chasing “likes”What makes metrics most meaningfulBehind every great creator is a great partnerHow Jon diversifies his revenue streamThe difference between Stephen Colbert and James Corden on YouTubeThe importance of trying new thingsPutting the algorithm to work for youHow to determine the best platforms for your contentThe hot features within Instagram and YouTubeBeing realistic about how much content you can produceLooking outside your feed for inspirationOn creating the viral “24 Hours with Danny Duncan” YouTube videoWhat makes for the best interviews with famous and not-so-famous peopleKnowing exactly what your goals are vs. not knowing how high your ceiling isJon's unexpected next big projectHow Jon is using Gen AI via Adobe Photoshop's Generative Fill feature to streamline his workflowThe best ways to use AIJon's One Word for 2023Jon YoushaeiOne of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine for "cracking the code to going viral.” During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During his three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and was recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud

If you're running a business and KNOWWWW that social media is a big piece of the growth puzzle but you're fighting like hell to show up – today's episode is for you. Today, we're talking with Britney Crosson about finding your unique brand and method of showing up online so it feels like fun vs. another thing you HAVE to do.In this episode, you'll learn:Give yourself permission to try what comes to youHow to get started on social mediaDealing with other people's thoughts and opinionsChoose YOUR own path and create what feels rightTips for people that hate social media but “need” to do it anywayThe magic of batching contentThe incredible value of social mediaThe benefits of showing up as your TRUE selfBritney is a social media thought leader, specializing in personal branding, that encourages business owners and creators to use their existing skills, talents and knowledge to create exciting content that will make a positive impact on their audiences. She is the host and executive producer of top global marketing podcast, The Social Sunshine Podcast, owner of Fun Love Media, an online marketing and media agency based in Houston, TX, and the founder of Small Biz Social Society, a membership that helps ambitious entrepreneurs stand out on social media. You may have seen her on social media dancing on her exercise equipment or hyping up her audience with a motivational business chat. With over 16 million views and counting, she's positively impacting lives all over the world through her videos.Resources from this episodeCurious to know what all the fuss was about in Britney's beautiful video supporting Pride Month? You can find the post here.Join the Gutsy Collective - The Gutsy Collective is a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth – mentally, physically, and energetically. Join us online or in-person for monthly mentorship to reignite your fire and get the answers you seek.Get the support you need and feel alive again! - My mission is to help you discover your own personal alignment so that you can feel deeply connected and expansively alive – all with ease and flow. Whether you are a brand new or aspiring entrepreneur, you have a growing small business, or you are an expanding CEO ready for your next level of success, I've got your back! Click here to learn about the 3 ways I can support you and your business.Connect with Britney CrossonTikTok: @britneycrossonInstagram: @britneycrossonPodcast: The Social SunshineWebsite: britneycrosson.comConnect with LauraAuraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showTHANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/ar/podcast/the-gutsy-podcast/id1445481970

In this podcast episode, Kirsty Finlayson, the Director of Product Marketing and Content Marketing at Chameleon discusses various topics related to marketing, content strategy, and user experience.Kirsty shares insights on the structure of the Chameleon marketing team, their SEO strategy, the importance of listening to customer calls, and the role of content in a product-led growth model. She also shares her experience building the marketing function at Chameleon, making website optimizations through experiments, and the unique features and integrations offered by Chameleon's platform.TopicsThe team structureTransitioning from SEO-focused content to problem-solving contentCulture of no more fluff in contentThe role of content in product-led growthThe importance of foundational boring basic thingsOptimizing and personalizing website contentThe website experimentThe benchmark reportAbstracting away featuresThe trust thing and being a good managerShow LinksVisit chameleon.ioConnect with Kirsty Finlayson on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of Kitchen Side, Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim have a behind-the-scenes conversation about marketing strategies and ideas. They discuss the importance of focusing on the basics of marketing and the tendency to chase after new and novel ideas. They draw analogies to fitness and discuss the idea of every company being a media company. They also discuss the misconception that companies need to create viral and entertaining content to succeed in marketing, emphasizing the importance of mastering the basics and creating quality content that is relevant and helpful to the target audience.They also touch on the subjective nature of content quality and the importance of subject matter expertise and tone of voice in content creation. The conversation concludes with a discussion about different types of marketers and their characteristics.TopicsThe concept of content qualityThe tendency to chase after new ideas in marketingThe importance of focusing on the basics of marketingThe responsibility of companies to advocate for starting with the basicsDefining quality content and having a sense of tasteEstablishing a vision and exclusionary Creating a checklist for qualityThe importance of subject matter expertise in contentThe role of tone and voice in content qualityDefining objective criteria for quality contentThe importance of defining tone in outsourced contentGuidelines for tone of voice in content creationDifferentiating between being kind and being niceDemand Generation and Growth MarketersShow LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she's just our type of guest! In this episode we discuss:What you need to know about frequency and spam emailsDebunking the idea that email is a one-way communication toolMaster your short form contentThe metrics spreadsheet Katie usesWhy unsubscribers can still be fans of your businessJoin our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Welcome to this episode of The B2B Content Show, hosted by Jeremy Shere. Today, Jeremy is joined by Julie Revelant, freelance B2B healthcare copywriter and founder of Revelant Writing. Julie is here to discuss what it really takes to create next-level thought leadership content.Highlights:The impact of having a lean marketing team and the need for a collaborative approachThe importance of setting writers up for successThinking like a journalist when creating contentThe need for C-suite buy-inLearn more about Revelant WritingConnect with Julie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

For the next couple of weeks, I'll be running what I call Online Marketing Summer School. We're going to be revisiting some past episodes geared toward helping you level up (or kick-off) your online marketing strategy! We're kicking things off with one of my favs: an interview with Natasha Samuel of The Shine Online Podcast!Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses... well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the gram with a video strategy that is fulfilling and fun - without the overwhelm.Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that's actually sustainable for you, no matter how busy your work or life can get. She also believes social media should reflect your personal values, and doesn't advise compromising any of that for quick growth. We talk about overwhelm, content batching, nailing your Instagram bio, and her three-part follower journey (which is going to blow your mind)!In this episode, you'll hear…Why Instagram is a great place to market your businessGrowing a community on InstagramStruggling to balance personal and business contentThe various surfaces of Instagram and what to post thereTips for writing captionsUsing Instagram to direct people to other platformsThe 3-step follower journeyTips for batching and consistencyHow to iterate on your strategyTips for people burnt out on social mediaNavigating social media during hard timesIf you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:shinewithnatasha.com/videoNatasha's LinkTreeShine With Natasha on YouTubeInstagram: @shinewithnatashaEpisode 24. Why You Should Treat Your Clients the Way Olive Garden DoesEpisode 25. Creating Brand Loyalists 8 Future BuyersCONNECT:Sam on InstagramSam on FacebookOn Your Terms on InstagramDISCLAIMER

Episode 169 / Historical mystery author SarahWoodbury shares how she researches and writes her novels set in medieval Wales. We also delve into writing a long series, the power of a free first in series book, and creating Youtube videos for readers.

How would you live if you truly believed that the universe is working in your favor? How can you step into a life that will expand with you and fulfill all your dreams? Tune in for a messy journey through uncertainty to decisions that become aligned. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:The moment of realization that perfection was not a serving factor. Allowing the universe to work in your favor How you learn the micro steps of confidence The impact of the animalistic side of the brain The new way of creating contentThe three components of manifesting the life you want BIOWith over a billion organic views, Hilary Billings is a popular viral video creator and strategist. She is also the Co-Founder and CEO of Attentioneers, where she leads a creative agency that helps brands and their partners drive exponential audience growth through viral content.As evidenced by the fact that she grew from 0-400k followers on TikTok in 40 days, Hilary understands the psychology of capturing and keeping attention online. She uses this expertise to demystify TikTok for her clients and to help them build genuine relationships with their followers – all while going viral.A certified personal brand strategist, Hilary has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria's Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, on-camera host, and TV producer, Hilary has also worked with national traditional media outlets including USA Today, E! News, and Extra! Entertainment Television. As a highly sought-after speaker, Hilary has shared the stage with William Shatner and Bon Jovi. She speaks on the psychology of attention, and how to get it both on-and-offline in a content-saturated and apathetic world. Considered an authority on branding and viral content, Hilary's insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.Episode References/Links:Attentioneers Agency Website  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipWaitlist for the flashcards deckUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan 00:39Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Hey Be It babe. All right, I'm stoked, this, get ready to write this whole thing down my perfectionist overachievers, this woman is here for you. She gets you, she understand you. Yes, that's me. But it's also our guest, Hilary Billings. She has just really made an incredible career for herself. And I think it's easy to see people doing stuff and go, must be nice. We've talked about this before with Tanya Dalton. Let's be nice. It's so easy for them. Like, yeah, they could do it, but I can't. And honestly, like, what I love about Hillary's story, and we could have gone 17 different ways with this episode, so I will have to have her back. But you are gonna hear that she can't, she started out like a lot of us. Most of us started out in a position where we didn't have money. We didn't have people around us as models for what to do. And also like, there was a lot of things out of our control that kept us from being who we wanted to be in this world, or we thought we wanted to be in this world. And so what I hope you get out of this episode is that life is such a journey. And we're supposed to do it together. And so thank you for being a listener of the show. Because, I mean, I couldn't do the show without you. I really couldn't. So thank you. Thank you for listening. Thank you for sharing. Thank you for being you. And here is Hilary Billings. All right, Be It babes. I am really thrilled. Because honestly, we should be doing this podcast in person, we actually live close enough, we probably should have done that. But I'm really excited because, you know, the world is a funny place. And I was introduced to this woman a couple of times. And a couple of times, we had texted back like let's get together. And like true women who work for themselves. Life gets really busy and things get in the way. But this is really funny how we came upon this. She reached out about wanting some help. And someone's like Lesley, you should, you would be perfect for her. And then we hit it off on a zoom call. And we realized we were literally down the street from each other at the more we were talking. And so Hillary Billings is my guest today. She is a neighbor. Even if there's a freeway in between, and she's an incredible woman who has a wonderful journey that I can't wait for you to hear about. Because y'all we I think it's really easy for us to think about life happening to us. And really, it can be the thing that's happening for you. And Hillary is going to tell you that, so Hillary, will you tell everyone who you are and what you're rocking at?Hilary Billings 08:51Oh my gosh, Lesley, we should have done this in person. What were we thinking?Lesley Logan 08:54I don't know. I literally, I was like, Oh, she could have just been to kind of come over.Hilary Billings 08:59Walked over, had coffee and sat down.Lesley Logan 09:03I would have made you a latte. I have a machine now.Hilary Billings 09:06Jesus, we'll have to redo this whole thing over again. We'll just come back we'll do more. (Lesley: Yes, there'll be more I agree). You know, what I think is so beautiful about this is that it is such a testament to me that the universe will not let you miss the thing that's meant for you. Because we have spent so much time going back and forth. I think over the past two years, I'm being introduced in multiple different ways to different people. And I think that there's something so special about that, that even though it wasn't it was misaligned in the time or I was here and you were there or whatever was happening that we couldn't make it work that the universe will always ensure that the people that you need to meet come back into your life. And that gives me so much peace now as someone that has struggled with anxiety and perfectionism and needing to continue to roll the ball up the hill all the time that the universe is conspiring in your favor. So I love that.Lesley Logan 09:55Yeah, I you as you say that I am it brings up all the different times that like the universe like would not let me not know this person. Yeah, yes, yes.Hilary Billings 10:06We've all been there right? It's so it's such a beautiful thing. So I'm Hilary billings I'm based out of Las Vegas, Nevada. And I also am a recovering perfectionist and I have such a very eclectic background, I'd like to call myself a cat with nine lives. I started off in psychology, went into journalism, I accidentally became a travel blogger, accidentally became Miss Nevada due to a firework accident and separating second and third degree burns. And then all this, again, this continual evolution of the universe lovingly taking me off my path, and abruptly putting me into a new scenario that I had to figure out how to work. And so now, I am a content creator of viral video content creator for social media and run a creative agency where we help personal brands and entrepreneurs and companies and their agency partners, you know, make content that people care about that their audiences want to see. So we help drive revenue and reputation that way, but lifetime learner, and certainly I like to consider myself a professional adventurer in a lot of capacities. Having done everything from Lion taming to beauty pageants to Red Carpet hosting and beyond. Lesley Logan 11:21Okay, so, I, I think we need to tell people like when you say like, you have animals, like you have farm animals situation happening as well, right, like so... And you have a, like, land with animals.Hilary Billings 11:33So I do have a horse that I keep her at a barn in the mountains edge in Las Vegas, and then we do have 125 pound great pyrenee, so yes, we're, I'm slowly accruing, the animals. I don't have all the land yet, but we're gonna manifest that at some point. It's coming, I'm sure. But I have always been able to be around lots of land, lots of animals, which has been fantastic and, and had a lot of opportunity to work with different even big Catholic African lions and tigers throughout the years. So...Lesley Logan 12:04So So what I guess like there's so many places we can go because I'm sure people like the firework thing, what's going on? ... But I guess like, I want to start with like, when did you recognize that your perfectionism was getting in the way? Because like, I can see how like on so many of those things like being the psychologist being the journalist, like some of that, like the perfectionism might even felt like it was a superpower. But like, obviously, it led you to something else, like can you think of a time where like, this is actually keeping me from having the life I want to live.Hilary Billings 12:34So the first moment that I recognized that my perfectionism may not be serving me was when I received 14 rejection letters for graduate school. So I was the number one graduate of UNLV, they gave me an award called the outstanding graduate for being the best student out of all the students and I was so proud of that. And that was based upon not only academics, where I had a three point 90 GPA, I had one A minus my entire college career, it was in world history. Ironically, I like to blame it on the teacher failed many, many moons later. But you know, it's based upon your academics, your research, your community involvement, I was taking 21 credits a semester, which is a full course load, plus running multiple research labs, plus working part time jobs. And I was on a full academic ride scholarship. I, I couldn't, my parents couldn't afford for me to go to college. And I was very heavily involved with the finances of paying for our house and our mortgage when I was growing up. So I knew that if I wanted to go to college, I had to make it happen. So I applied for so many scholarships that by the time I graduated, UNLV was actually paying me to go to school. And I was terrified that we're going to ask for the money back because I don't have enough expenses for all of this and books and what have you. But and I made the sacrifice to stay in Las Vegas to go to school. It wasn't the dream that I wanted. I always wanted to get out and go to someplace exotic and wanted to attend an Ivy League. But you know, again, the realistic perfectionist in me is like, let's graduate debt free and then figure it out. So when I was applying to graduate schools, like if there was a top draft pick for graduate school programs, I was very competent, that I was that I was doing everything that I had been told, since I was a freshman that if you do these things, you will get into a great program. And it just so happened, you know, as the world will, will come upon you. There was a lot that was outside of my control for this. I graduated right after the 2008. So graduated 2010. So we're still dealing with the 2008 crisis and recession and that crash. PhD programs will not take students unless they can fully fund them at least on the clinical psychology side. And so I was up against the same, you know, 700 applicants from across the country, and I would see the same 70 people at all of the interviews that I was going and paying to participate in. And through that process, I will get phone calls from the professors being like we loved you, you are our number two or number three pick, we only have enough money to fund student number one, or it was you were great. But the students that we've chosen are actually already practicing physicians that have their masters that are coming back to get their PhDs now, because of the way the market has turned. And there are a better deal than having to pay for somebody on a full PhD, right? There was even one letter that I got that was not addressed to me. And someone, someone had crossed out the name, and then misspelled my name over that for the rejection letter. So if you want to talk about feeling like I wasn't even worthy of a reprint of a piece of paper to get my rejection it was was pretty horrific. (Leslye: Oh my God) But that was the first moment of like, you know, I've done everything according to what I was told to do. And now I'm in a place where the the future that I was promised isn't available to me, at least on in the timeline that I wanted it. So now what and what would this look like? So I did what any rational 20 something would do. I bought a plane ticket to Nicaragua. I started a travel blog and went to a surf retreat with a bunch of other really powerful females to figure out my life.Lesley Logan 16:16No, I free I love when a perfectionist like like, what is it like goes off the deep end. They're like, I'm going to Nicaragua, they go to Costa Rica, they go somewhere.Hilary Billings 16:27Go on this journey. Everything I thought I knew was wrong. So let's just go the other way and just swing the pendulum completely in the opposite direction. Yeah, certainly that moment. That was the first time that I started to consider what did I want my life to look like versus what should it look like? Which I think for our generation, I think now, especially for younger generation, that's a lot easier. We're more empowering about build the lifestyle that you want to have, and then find the career that fits within that. And I don't feel like 10 years ago, that was an option.Lesley Logan 16:59No, no, hello, I'm an elder millennial. And I can tell you like I did it all right too and I was like, and then I was, you know, going to college with 911. And then I graduated right before. So i i The perfectionist rebellion is definitely something I think millennials and Gen Xers are like very clear, because like I did what you said. Yeah, it bit me in the behind. (Hilary: Yeah). Yeah!Hilary Billings 17:23Absolutely. Well, especially, I mean, I feel like every teen movie, every show is always about like go to college, every adult that we talk to is like, you must go to college, you must do it this way. And then you'll make a lot of money and be happy. And it's like, okay, great. I will I'll do this path, just like you said. And it was very interesting to see, as I started blogging about this, like journey of finding myself and feeling at the time, like I was just really journaling the downfall of my life and like this is the unraveling of the Hillary. So here you go, and away from my friends and family to keep in touch with me while I was traveling. And then to get the response back from people all over the world who we're dealing with a very similar mindset. And so I ended up building a readership in over 100 countries didn't know what to do with it at the time, didn't know how to monetize it. But it was very powerful for that to be a connection point where people wanted to have that conversation and, and to recognize that we were all dealing with it in our own little spheres in our microcosms and could finally have a way to connect about it.Lesley Logan 18:24Yeah, I am. I think like I think what's really cool is you just kind of like I'm just going to try something and I'm not going to have the plan to follow which is a little it's just like very hard for (Hilary: terrifying) it's terrifying for perfectionists but like you were correct like I don't think people understand that time is very specific. You all there were lawyers were going out of college who could not get a an internship like unpaid internship because four and five year attorneys were like I'll take that job because I just I and so they're getting these like experienced attorneys for cheaper than a college graduate. So it was just a really hard time and so I think when those things happen for you clearly it puts you it took you out of like I'm just gonna follow the next step and the next step and it made you go from a paint by number life to something that you are actually painting from scratch and so I think that's just really really cool. From so as you as you got into this travel blogging thing and then you went on to this next thing what what was your Northstar? Was it like, what feels good? What was like, how are you picking what to do next? Were you journaling about it? Were you talking to people that you have a coach or therapy what was going on?Hilary Billings 19:40Yeah, it was it was a lot of allowing the universe to show me while me trying to hold on to some resemblance of control, which was not working out very well for me if I'm being honest, like, you know, the the travel blogging aspect can seem so fantastical and what a movie like experience and there were so many of those moments. A majority of the time I was terrified. A lot of the time I was crying, there was a lot of having to work through these emotional blocks. I think the biggest thing that I learned through that process that I hadn't previously really embraced was that I am fully capable of making my own decisions, even just and that's the beautiful thing about travel, right? Especially when you go to places where you don't speak the language, you don't know where you're going. This was a time this was pre international phone plan. So like, could not Google did not have Google on my phone, where I was going. And, and I was very much alone. Like I, in order for me to feel connection, I was just journaling things I wanted to tell people later, because I didn't want to spend the money to try to text them. It was still like $1 text message or something back then, which is why... so ...Lesley Logan 20:49It's okay, everyone listening to this nose. And if we have anyone who's like, what, like, they it's like three people and Hello. Yeah ...Hilary Billings 20:57(Lesley: Thank you. I was really hard back then). Okay, so no, we can ... And that was a whole thing and a way to call people till after nine o'clock. Oh!Lesley Logan 21:07I had, I was in Brazil alone. And I could only use my phone and computer at the hotel like you couldn't even, restaurants did not have WiFi for me to use. So I would like map it out. I would like know all of the things I'm going to do for the whole day. And then no one would know where I was or who I was with until I got back to the hotel rooms.Hilary Billings 21:29Yeah. Yeah. And you're just helping ... make it back. And...Lesley Logan 21:34Yeah, yeah, that's pretty much it. I mean, I believed that I was gonna be okay. But like, you know, it's kind of funny looking back. It's like, wow, like now when I'm in Cambodia. I've gone to so many places in my village that my Wi Fi just pings on as I'm going to tuck tuck. I'm like, Oh, I have Wi Fi I can like check in with this person.Hilary Billings 21:55The privilege that we have now that we didn't have back then. But you know, I think there was something really special about that time, because it really forced you to have to sit like I wake up in the morning, wherever I was, and be like, Okay, today we're in Fiji, I need to get breakfast. What do you want for breakfast? Well, where are we going to go to get that breakfast, and just learning those micro steps of confidence of like, hey, look, you got breakfast for yourself, and you didn't know where you were like, good job on you. Goldstar. It really helped to build my confidence that I could make decisions for my life that would allow me to not only be safe, but to thrive. And I think it's really important. And that was that became my MO for a majority of my 20s was when I was feeling unstable when I was feeling like the drama of the situation around nearby come back to the states and I was working some, you know, low paying job, doing God knows what and retail that I could always just go away and remove myself from that situation and find a way to make the uncomfortable comfortable as a way to find that self growth. And that that kind of became my my default. Because I didn't know another way of doing that. That would keep me at one point.Lesley Logan 23:02You know, that thank you for saying that. I think that is something so key that right now, every listener everybody can actually be doing. I think we're because so much of what happens to us is outside of our control, and we're not actually honoring or celebrating what we did that was inside of our control. We're just like so focused on like, what we weren't able to control, we should have been able to control that. And so I love that you're like okay, I got like, I didn't have breakfast and dinners, no breakfast and I got breakfast and I'm having breakfast right now. And I think like to the perfectionist listening to this, she'd be like, of course she got breakfast. It's like no, no, that is actually worth celebrating. If you did not know the next three steps and your day and you somehow found a way to make them you have to give yourself a pat on the back. Otherwise you're gonna have a lot more tears like you brought up tear there was a lot of tears. Yeah, cuz you're trying to become someone new, you're trying to do something you didn't have a muscle for. It's just like going to the gym, you're gonna soreness is going to happen when you're training in a muscle group you have never trained before, it's the same thing for anything you're doing in life. So I love that you shared that because I hope people I hope if you're listening, it's like, what can you just literally look back at your day and go, Oh, I just did that. Like I literally just did that she just set? Well that's a huge thing. A lot of people looking for confidence doesn't come from like, you've been deemed it comes from these little action steps. So I love that.Hilary Billings 24:19Yeah, I think that we forget that. On a very basic level, we are still animals. And so we're constantly dealing with what a natural evolution has given us, which is the anxiety of finding safety and of being able to feel competent, that we can take care of ourselves, especially when we're trying something new. Or we're in a situation that feels threatening for some reason. And that could be it feels threatening to because it's it's new and different or because there's something that's a piece of danger and our brain doesn't know the difference. It's funny, you know training, I'm an equestrian I write 100 jumper and my horse is very intelligent, but that also means she has a lot more anxiety than a lot of the horses because she is running the permutations as to what around her is potentially going to be a threat. And there is a particular corner of the arena that she has decided is this spooky, scary corner. And so we've been spending a lot of time with her up there, just giving her pats like when she walks through the corner and doesn't freak out or try to bolt away, she gets pats and she gets reinforcement, or she gets a cookie. And it seems like if we were to do that to a person, it would seem stupid. But at the same time, it's like you're learning to calm that animalistic side of your brain that says that there is something to be afraid of here. And the more that we can reinforce that we have ourselves in these moments, the more data points we're putting on the board, that we can help ourselves for future situations when we're looking down the line. I mean, the more that I look at how I've been able to build my confidence brick by brick, it mostly has to do with being able to reference these previous moments of my life and being like, Okay, well, this thing feels really scary right now. But I previously tamed lions, so I'm pretty sure I can get over this thing right now. Or this, this moment of my career seems very vulnerable and scary right now. But I previously was rejected from every program that I thought was my future and was able to build something that was really successful and exciting. So clearly, whatever comes next is going to be okay.Lesley Logan 26:18That is, okay, everyone can rewind that. Because they, it just goes back to and that's why being a perfectionist, an overachiever can really hold us back, it can definitely be a superpower. And a lot of ways, especially when you're younger, or you're trying to overcome some things. But if you but if you only live in that zone, you're not giving yourself credit for anything you did, really, because if it wasn't perfect, it wasn't good enough. So you're not even like celebrating. It's that Yeah, but so and so help me it's like, okay, so they helped you. And you did it. Right. So I love I love like...Hilary Billings 26:53You know, we don't do anything alone. Like regardless of even if you're going to the grocery store to buy your groceries, there was a farmer that had to make that food and then it was put on a truck and a driver brought it to the store and someone had to put it on a shelf, and then someone had to check you out. Like, there is nothing that we do in this life that we do in solidarity against anyone else. So I think we need to remove this concept or this allowing that that is something that should be praised, because it's not realistic, and it doesn't exist. So we all need help. And I think that that can be one of the bravest things that you do is to know when to ask for help and how to get it.Lesley Logan 27:30Yeah, no one to ask. And then also, maybe it's like, I mean, there's there's a reason why there's five minute journals, or it's gratitude journals, there's like, there's people saying you should like write three things down. You're just taking a moment. I remember when I was going through my tiny habits training with BJ Fogg, you know, his sister said at the end of the day, write down a story that happened that day, because you're going to use it to help people create habits because story is what helps people understand these things. And you told some great stories help us understand how you got to where you are. But this is so important, y'all. If you don't recognize the things that you did do, you actually cannot in the moments of like, oh my gosh, how am I gonna get through this, you're not gonna have anything to fall back on to go, Oh, I've done this before. Actually, like, I remember I was walking down this. It's not even an alley. It's a street. But like, I think people in America would call it an alley. And it was, it was it was like 830 at night. But you know, I'm in Cambodia. So it's, you know, dark, pitch black, and I'm walking, and I had just walked that street in the daylight. But for whatever reason, it's dark. I'm by myself, and I'm starting to, like, have fear. And you're right, you said it, like the brain doesn't know a new experience from like, a dangerous experience. And I started to like, pick up my pace. And then I heard like, crap, and I almost wanted to run but I'm in sandals. So that's not going to happen. And I was just like, we actually walked up this without any issues two hours ago. And I bet if we just walked calmly, we would get to the other side of the street and there nothing and it was like nothing was happening. I was in zero danger. But our brain can tell us a story and if we don't have something reference back to like, help us stay present. Then we're gonna miss out on all the potential opportunities that there are and then to go back to I just want to highlight because it makes me think of when I was a kid, you'd put up like we we do everything is with somebody is also self like it just is. Do you remember the movie? My cousin Vinnie? I don't know if anyone Okay, so my mom loved this movie. Loved it. Hi, mom. She's watching this on YouTube. So she loves this movie. And she and at the end of this movie, Joe Pesci is like so it was he was like, I just want to deal with my first case by myself and she's like, Oh my gosh, what if you went all of your cases all the time, but at the end you have to look at someone go thank you. And then she goes, What a fucking nightmare. Oh my god, that's so terrible. And it's just so funny because that's what we as professionals overachievers, do we like reject help? We don't even like look up to see what It is around us, I could actually help us get to that moment because we're like, if I don't do it alone that I didn't do it.Hilary Billings 30:06Yeah. And it's like, when did we create that was the rule. And by the way, I knowing that if we can all objectively agree that that rule isn't achievable, that we actually can't get there. Because everything that we have in this life is built upon the backs of others in our community, then we're just setting ourselves up to lose the game. So why don't we make rules that we can actually win off of? Wouldn't that be nice?Lesley Logan 30:32Wouldn't that be nice? When that be nice? Okay, so I want to talk because you have, I mean, you're the cat with nine lives you'd like I don't wanna say reinvented or recreated because you're the, you're taking your amazing self into another situation. So can you tell us because now you're doing something new, that that is very needed in this world. And also, like, it wasn't anything you went to college for, And were trained, like, follow these things. So like, what are you doing now? And how, like, what what are you having to overcome to like, kind of, Be It Till You See it in this moment?Hilary Billings 31:02Yeah, so a few years ago, I was presented the opportunity to have my own monetize Facebook page. At the time, I was making these comedic monologue videos and just having a ton of fun making them and they were starting to pick up some traction. So an acquaintance that I knew was a publisher that was working with Facebook to get these monetized pages. So my partner and I decided to take one on and be like, this would be great. I have a background I wrote for USA Today, I've been a celebrity interviewer I've done all of these videos have put together all this content, I know how to make a really great headline. He's a former billboard charting artist and musician and tech entrepreneur. So we can certainly make amazing content that people are going to want to watch. And we started that that Facebook watch channel and we bombed, it was bad. We couldn't we couldn't make anything work. And it was so frustrating. I want to say for like six to nine months, we were like nose to the grindstone, just hitting our heads against the wall, not understanding why our content wasn't converting. And we were seeing all these creators around us having so much success, and it was so frustrating. And we're like, we're so smart. We're so dedicated. What are we doing wrong? And we hit this point of, we either have to find a new way of doing this or we have to let it go and try something else. So what are we going to do? So we sat down, and we must have watched hundreds if not 1000s of viral videos, and we created a spreadsheet in true perfectionist fashion. As to okay, what's what's happening in this video? What second one was happening a second three? What's the opening image? How many people are in this video? How long is this video? What's the theme of this video? Is there music? Is there captions? Is there subtitles? And as we started just putting in all this data, removing the emotion of you know, we're not good enough, or we're not doing this right, and really starting to take this experimental scientific research approach of what are these videos all have in common? We started to see some themes. So we took that knowledge into our next video, and that next video did 5 million views. And then the video after that to 10 million views. And it's not to say that we kept this incremental pace where everything kept outpacing each other but and not every video that we did from then on out was a banger. But, you know, over the course of the next two years, we did over a billion organic views, I was able to organically grow my Tik Tok from zero to 400,000 followers in 40 days. And we realized that we had created a methodology and the science of how to leverage morality and really leverage the psychology the tension to make great content that people wanted to watch and engage in. And that would allow us to really shoot outside of our our followership, you know, a lot of times on social media, you're reaching one to 6% of the number of people that follow you. And that's what when brands are looking to partner with influencers. That's what they're looking at as those metrics. And we had minimal followers in comparison, like maybe 10,000 to 100,000. And we were still able to get these, you know, five 10 million views, because of how we were constructing the content. And the content itself wasn't something that either one of us was really passionate about. It was a lot of very viral content, so pranks and gifting videos, and DIY and five minute crafts. But as we were looking at, you know, we knew this knowledge was special, we knew that everything that we've learned and how we were able to implement it was really powerful. And where could we find a way to add the value and be of service that we wanted to be? And it became very clear with my background and brand strategy and his background and serving different corporations and brands, that we would help other people, other entrepreneurs that were mission driven messengers to get their messages to the target audiences that they wanted to reach. And it's such a it's such a challenge right now. Right short form video is the golden standard. Everyone is trying and racing so hard to put up content, that a lot of it that there's just massive quantity. 20 million videos are going up a day. And a lot of it sucks. (Lesley: Yeah). And so it's like how do we create quality content that people want to watch? That's intentional. That doesn't make business owners and companies and entrepreneurs feel like they're in this constant hamster wheel spinning cycle of having to make a bunch of content to just to keep up with the Joneses. And that's where we put our focus. So I, it's, I think what I've learned through this process is that everything's an iteration on an iteration. And how do you take the skills that you previously have an add them to this next phase of your life, for the longest time, I really struggled with my career, my title being the thing that drove my worth, and to this day, that is still something that I have to battle consistently. But the more that I find myself being able to say, I'm able to be of service to people, and I'm learning, and I don't know if this is going to be something that we're doing 10 years from now, but I know that this business, and the way that we're helping people right now, and all of the energy that I'm putting into this is going to grow me it's going to grow others, and we're all going to continue to, to have this evolutionary journey and grow on our path. So it's really exciting to see some of the results, we've been able to get people, you know, millions of impressions across social media channels, we had a client that won a shorty Impact Award for some... (Lesley: WHat?!) Yeah, for some of their content. You know, we've had clients 240x their results. And, and being able to do it in a way that while it leverages the psychology of attention, it also really helps people stay true and authentic to their brand, and not feel like they have to dance or follow trends or constantly be researching. You know, it's a, it's a new way of looking at how you make content, which is always hard for people when they're so used to just seeing these particular celebrities or gurus that they follow, doing things that are working for them. And not recognizing that there was a long road to get there. So trying to ease that, that journey for both the brand and for the user. It's been really, really fantastic.Lesley Logan 37:11First of all, I think that it's incredible what you guys were able to do I love I want to highlight like, you guys took it being personal out to like actually observe and like you said, it's like a science experiment or whatever. And it's, it's true, I think, you know, no matter what you're trying to do, you're like, the more you make it personal about you, the harder it is, the more you can go. It's actually it's not about me at all. You know, like, I remember when we Brad made me get on YouTube, I think we're eight years now. And I like I don't think we went through a filming where I didn't cry. Like, I don't think there was a single filming where at some point, I didn't cry, put some cold water on my face and try again. And it wasn't until I realized that those videos were not about me, they were absolutely about the people watching them that we actually started getting traction they've been you know, and the channel is done really well for the niche that it is. It's kind of crazy. You know, and but I love that you guys, you're like, Okay, it's not, we're gonna stop thinking about us, we're actually just gonna, like, look at what is working. And like, see how we can recreate it. And then instead of recreating it, so that could just be about you guys winning, you guys were like, How can I have we actually make this help people who actually want to change the world in different ways? And I still resonate with like, what am I calling myself? What is my title and also, like, have wanting to have that certainty? I think everyone listening like, of course, will have certainty that like, this is gonna be the thing that I do for the rest of my life. And I think the reality is, is that as long as you're a curious person, that thing is going to change all the time. And I don't know, gone are the days that like, you know, my grandfather after like after the base, like professional baseball and military, he was working for Coca Cola for the whole his whole life. Yeah, for some people, that is an option out there. But for a lot of us, especially creatives. And if you're listening this Hello, you are one that is really not the that's not it.Hilary Billings 39:08It's wild to think about that I'm working in an industry that literally did not exist when I was going to college, right? Like TikTok was not a thing. We're now on TikToks advisory board. We have a great partnership with them. These, these weren't even platforms, Instagram was just barely coming out of the womb at this time. So, you know, I think the more that we can stay open to the fact that there were so many technological advances and things that are happening again, outside of our control, that are adding to this human experience that we don't even know really in five to 10 years, what problems people are going to be having that we can solve that the knowledge that we're gathering right now can help people solve. So yes, I think it's so important to be able to stay open to that, to not hold the content so precious and so near and dear to us, which is such a hard thing to do as a perfectionist as somebody that is afraid of, when I used to make these comedic monologue videos, they would take days because even though I was making a three minute video, I would spend so much time looking at the words that I was writing on the page to see what issue someone might take with something that I was saying, like what was going to be the attack on me? Was I prepared to defend this line? That was supposed to just be some sort of comedic monologue funny skit.Lesley Logan 40:26And I'm sure I'm sure even with all of that three day span, you still had someone who was pissed about the word that you say.Hilary Billings 40:31Oh, yeah, that wouldn't even watch the video, right? I did a video. I'm like, why having a girlfriend like having a cat, right? And like, we do our own thing. Don't tell us to wash our hair, you know, just like silly things like that. And of course, people are like, Oh, you're anti feminist. So I do want to like why having a boyfriend is like having a dog. And then of course, it's like, how dare you? Yeah, yeah, it's just, you know, you can't win. And that's the truth.Lesley Logan 40:56You're, well, I mean, like, I, you're not, not everyone's gonna like you. And by the way, you don't like everybody, like you don't. So, so I hold yourself to a standard you won't hold anyone else do. Anyways. Oh, my gosh, we could keep going. Obviously, you're gonna come back. We're gonna have you in person. Maybe we'll have you like, come do some recaps of Brad's ... Yeah, let's do it. Okay, we're gonna take a quick break before we let you go, obviously, to find where people can find you, follow you work with you, and your Be It action items. All right, Hillary, where do you like to hang out? Obviously, TikTok is where you go. But where can people connect with you, if they're like, oh my gosh, this is the girl who can tell me do the thing that I want to do.Hilary Billings 41:35If you're interested in learning more about how you can leverage the psychology of attention for your short form videos, that's Instagram rails, YouTube shorts, Facebook rails, Tik Tok, or beyond or even just finding a better way of getting your message out there, you can find us at attentioneers.com. That's attention e e r s .com. You can book a free call with myself or my co founder. And we'd be happy to see how we can help you move forward and all of your dreams and aspirations of being a mission driven messenger that grows your reach.Lesley Logan 42:04I love it. Okay, before I let you go, you've given us so many great tips. But for the people who skipped at the end, TLDR, executable, intrinsic, targeted steps they can take to Be It Till You See It.Hilary Billings 42:17So I have found, obviously travel to get uncomfortable and find a way to make that comfortable with a mechanism that I use a lot in my 20s As I've been in my 30s. Now, it's much harder to be able to pick up and go and find that time. And so I've had to learn to utilize different tools in order to find the expansion and the growth that I've wanted to, and to feel more deserving in my day to day life. And to really hone in on that competence. I follow a woman named Lacey Phillips, she's fantastic, she runs to be magnetic. And there's three components that she talks about when it comes to manifesting the life that you want. And it all comes down to creating and really feeling deserving. The universe wants to give you what, what you want to have, but you have to actually feel deserving and worthy of receiving it. So in order to get to the levels of that you want to be at, you need to be expanding. So a lot of the times we don't see to believe that something that we want is actually possible. So I might say that I want a million dollar year. But if I don't know anybody, or any other entrepreneur that's come from my situation with my background, that's made a million dollars in a year. Even though that's something that I want, like intrinsically, I don't unconsciously believe that that can happen for me. So going out, and really finding and putting it out to the universe, that whatever it is that you're trying to call in, that you want examples, you want to be able to see to believe that those things are possible. So we want to find expanders, we've got to unblock what standing in our way. Because a lot of the times, it's our own limiting beliefs. And again, we can want to be calling in something like I want a million dollars a year. But if I have this belief that that's going to take me running myself into the ground in order to make that happen, or I have to completely forego every other aspect of my life in order to have that type of success. I'm going to hold myself back. So really understanding what it is that standing in my way and what fears that I have to help keep me safe and secure in my little bubble. What is it that I need to unblock that I need to go in and reprogram for myself and the last piece is taking aligned action what is it that I actually should be doing that's me standing in my work to say yes, this is what I believe this is how much I believe I belong here. And I am going to make decisions not about wanting validation from somebody else or that comment or or you know what I'm afraid someone's going to say about me but knowing that my voice matters and taking the actions that align with that but we need all three components in order to expand unblock and take the aligned action to manifest and call what we want and that will help us to be the worthy person that the universe wants us to be.Lesley Logan 44:57Who I have chills Like, I love that you brought this up because I've been on a, like, manifestation kick for my own self because I'm like, you know, I think I haven't been very specific. And like I've been, I've been very I've been, I've thought it was clear, but I'm like, you know, I probably could have been more specific like the color of the car like the things you know, like all the things you know. So, thank you for bringing this up. I'm going to use these y'all. How are you going to use these tips in your life? Let us know tag Hillary, tag to Be It pod. Hillary, thank you so much. I am so freaking grateful that everyone is conspiring to make sure that we connect and we are friends and now that I am in Vegas for quite some time we are absolutely going to hang out. We're not the wind blows to a destination.Hilary Billings 45:41Oh Mary Poppins umbrellas ready to go.Lesley Logan 45:44No, you guys have no idea how windy Vegas is people think it's just hot and desert and the gusts can be like 70 miles an hour. So at any rate, if you did put an umbrella out there, you might not know where you're gonna land. But Hillary, I'm just so grateful for you. Thank you all for listening. This is so fun. Please share this with a friend, share this episode on whatever social media platform you love. Don't be perfect about it like however you know how to share it is the best way to do it. We love that and until next time, Be It Till You See Tt. Bye That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!     Be It Till You See It is a production of Bloom Podcast Network.      Brad Crowell 46:07It's written, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan 46:07It is produced and edited by the epic team at Disenyo.    Brad Crowell 46:07Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.  Lesley Logan 46:07Special thanks to Melissa Solomon for creating our visuals and Ximena Velasquez for our transcriptions.Brad Crowell 46:07Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time. Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of The B2B Content Show, host Jeremy Shere speaks to Adam Kranitz, about publishing content like a media organization. Krantz explains that marketers have found that traditional advertising is getting harder to track, and customer acquisition costs are increasing. To bypass traditional gatekeepers of the audience, marketers are searching for ways to build direct relationships with prospective buyers and customers. Publishing content like a media organization can help with the delivery mechanism for this direct communication.Highlights:The meaning and value of publishing content like a media organization in B2B MarketingHow does adopting a media or journalistic approach levels up your content strategyThe need for sales and marketing alignment in order to create better contentThe importance of creating an identity within your company for effective engagement with your costumers.Connect with Adam on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

Which is better, YouTube or Podcasting? In this episode, Jeanette explores the power of video and audio content and their unique advantages Let's dive into the differences between YouTube and podcasting and their benefits and challenges. Whether you're a business owner, content creator, or just getting started, this episode will help you determine which platform is the right fit for you.Podcasts offer a unique opportunity to connect with listeners intimately. Listeners can hear your voice, your quirks, and your mannerisms. They are more convenient for on-the-go listeners, making it easier to consume content while doing other tasks. As a result, podcasting has experienced rapid growth in recent years, becoming a popular medium for individuals and businesses alike.YouTube is the world's largest video platform, offering creators the ability to engage with their audience in a highly visual and personal way. YouTube is highly competitive, but it is a powerful tool. YouTube allows creators to showcase their personality "at its best"Both need you to think long-term and while you could be in both places, there is ONE platform that could serve you better at this point. Tune in to learn more. In this episode:The Power of YouTubeThe Power of PodcastsWhat Jeanette likes about each form of contentTHE top tip that will help you grow in any of these platformsWanna go deeper? Watch the Free Webinar HERE: https://unapologeticallyunstoppable.captivate.fm/missingpieceConnect on the grams https://instagram.com/jeanette.peterson

Guest:Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. Five things you'll learn from this episode:No tricks, just contentThe technology stackThe three pillars of contentHow Haskell is creating safer job sitesTips on attracting, recruiting, and retaining talentQuotables“We typically say 70 to 80% of our customers are repeat customers, but as you can imagine, as we've grown, it's taken new customers to help with that growth.” — Dave Auchter“Optimize first for the human and second for SEO.” — @JasonMudd9“If you're going to buy a mattress, buy a good mattress because you're going to be on that mattress for a third of your life. That's the same with your work.” — Dave Auchter“Yeah, but not just content. We talk about business development in three stages.” — Dave AuchterIf you enjoyed this episode, would you please share it with others and leave us a review?About Dave AuchterDave is chief marketing officer at Haskell overseeing enterprise-wide corporate marketing. Haskell delivers more than $2 billion annually in architecture, engineering, construction (AEC) and consulting solutions to assure certainty of outcome for complex capital projects worldwide.Dave Auchter's contact info and resources:Dave Auchter on LinkedInHaskell's websiteAdditional Resources: Motivating your employee with the value of PRDisclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.Sponsored by:On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

The last few years have been challenging for many people around the world and more than ever turned to online and virtual spaces to stay connected. The online business world was no exception. I like to pay attention to trends because often you can see patterns of bigger wants, needs, and solutions for your ideal clients and your business in these trends.In this episode, we're talking about hot trends for podcasts in 2023 and their impact on the online business space in general. We talk about:What people are seeking after the upheaval of the past few yearsThe rise of niche contentThe role AI will play in content creation and reduce the barrier to entry into the podcast spaceHow technology is making podcasts are more personal experienceThe forecasted podcast ad spend dollars - and more!Links You'll Love: Free: Dream Team Starter KitMy website: www.juliecalcote.comNo Sweat SOPsInstagram: juliecalcoteobmTikTok: @juliecalcoteSign Up for ClickUp

Today's guest is music entrepreneur and manager Sam Saideman. Sam is co-founder and CEO of Innovo Management where he and his team specialize and work across, artist management, project management, influencer management, and brand marketing. Currently Innovo manages a roster of creators who have a reach of over 43 million followers on TikTok alone. His forward thinking approach and innovative spirit has helped him carve out a space as one of the most influential thought leaders in today's creator economy. We have a great chat about staying authentic in your content, the dangers of hustle, culture, how to utilize social media to promote your music, and how TikTok levels the playing field between independent artists and major labels.

What was the last thing you posted online that went completely unseen, unheard, or unengaged with?Because, as online entrepreneurs, we've ALL been there! And when you're working hard to grow a business, nothing feels worse or more defeating.That's where today's guest, Brandon Lucero, comes in. He's here to reveal the biggest content mistakes you're making AND what to do instead!BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER: The common content mistakes almost all online entrepreneurs make — no matter how far along they are in their businessesHow to add value without giving more information in your contentThe fastest way to increase engagement, build an audience, and grow a businessIf this episode inspires you, leave a review and share your biggest takeaway with me. And while you've got your phone out, make sure to follow me on Instagram @thecourtneyelmer for more quick tips on how to streamline your business systems and spend more time in your zone of genius.

This episode is about one of my favorite topics: The 3 C's of Social Media.I'll be speaking about this at Inman but of course, I had to share this information with you too because it can truly transform the way you show up on video and grow your business.The 3 Cs are:✨ Confidence ✨ Connection✨ CaptivateYou'll learn:What's hindering your confidence when it comes to creating contentThe best way to build unshakable confidence and get rid of the ick factorThe power of showing your face in videosThe secret sauce to conversionsHow to captivate new followers with bingeable contentYou're going to want to have a notebook nearby for this episode.Links to Resources:Real Estate Reels That Aren't Boring GuideAttention Grabbing Reels HooksThe REEL Estate SchoolVideo Victory

Happy New Year! In this episode of Art of Online Business, I am sharing my exact business plan for 2023. If you tuned in to the last episodes, you know I shared my biggest lessons and takeaways from 2022. So that provides a lot of context for why I set up my business plan for this year the way that I did. The problem was that I didn't focus enough on the basics of my business in 2022. I didn't give marketing the attention that I should have. I also didn't focus on list building, getting on other podcasts, email marketing, or social media like I feel I should have. So today, I'm sharing the things that I plan to do in 2023 to get back to the basics as well as some other things I will be doing to add more simplicity to my business. In this episode, you'll learn:My plans for the Accelerator programHow I'm making revenue share partnerships a bigger part of my businessHow I'm using my podcast for marketingHow I plan to improve on my email list building and email marketingWhy I plan to show up more on social media Why I'll be repurposing more contentThe reason I'm getting back to live paid content How I'll be focusing on SEO this yearThe way I'll be using data and metrics in my business Why simplicity is my theme of the yearLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/665Accelerator Application: https://rickmulready.com/accelerator

How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads.Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on. IN THIS EPISODE, YOU'LL LEARN:Give your ad campaigns enough time and moneyWays to test your offer before running paid adsWhy paid ads are a luxury of scaleConsumers want to see ads next to valuable contentThe most common mistake people make with ecommerce advertisingWill Google successfully navigate Web 3?The power of pairing "broad match" with Smart BiddingTraffic 101: Never turn off a successful ad campaign Links and Resources:Customer Acquisition Show Solutions 8 on YouTubePerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:DigitalMarketer EbooksGet Useful Digital Marketing...

What is the most powerful type of messaging across all industries and advertising platforms?On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months. Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.IN THIS EPISODE, YOU'LL LEARN:Why traffic should never be your primary focusThis week's nugget: A sneaky and fast way to create more contentThe paradox of success and embracing failureHow to implement the traffic harmonizer Different messaging for different types of audiencesThe effectiveness of testimonial videosHow to get your customers to create content for your brandLinks and Resources:Check out Tier 11's Conversion Architecture HEREVideocasestory.comGetbravo.ioCustomer Acquisition Show Solutions 8 on YouTubePerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share?...

To real estate investors and real estate investing enthusiasts, Brandon Turner is a household name. Not only has he written one of the most successful real estate investing books ever published (The Book on Rental Property Investing), but he also pioneered the real estate podcasting, social media, and blogging space. Funny to think that only a decade or so ago, this massively successful capital raiser, business founder, and CEO was painting rental properties, just trying to quit his soul-sucking job.So how did Brandon do this so quickly, and what's going on in the brain (and under the beard) of one of the most successful real estate investors on the planet? Surprisingly, Brandon doesn't have some secret formula, world-changing analogy, or crystal ball. He simply did what he said he would do—look for deals consistently, make offers whenever he could, and close so he could move on to the next. If this sounds familiar to your situation, but you're struggling to find success, you may find that his system is a little bit different from yours.Brandon gives valuable insight into the “machine-building” he's doing over at Open Door Capital, how he's successfully growing his personal brand, and why real estate investing success should never be a surprise. If you're a new listener to the show, it won't be long before you realize why Brandon Turner was (and still is) one of the most beloved voices for building wealth. In This Episode We Cover:The four levels of entrepreneurialism and how to become the “architect” of your own lifeBuilding a personal brand and finding confidence when creating contentThe skills you need to grow a business and become the CEOThe five-point “viral formula” Brandon has used to raise millions of dollarsWhat it takes to be successful and how to create a machine that will find real estate deals for youAnd So Much More!Links from the ShowBiggerPockets Youtube ChannelBiggerPockets ForumsBiggerPockets Pro MembershipBiggerPockets BookstoreBiggerPockets BootcampsBiggerPockets PodcastGet Your Ticket for BPCon 2022Listen to All Your Favorite BiggerPockets Podcasts in One PlaceSubscribe to The “On The Market” YouTube ChannelHear Our Interview with Jason Drees on Exceeding Your GoalsShould You Quit Your 9-5 Job to Become a Full-Time Real Estate Investor?10 Challenges to Seriously Consider BEFORE Quitting Your Day JobDavid's BiggerPockets ProfileDavid's InstagramDavid's YouTube ChannelAsk David Your Real Estate Investing QuestionRob's YoutubeRob's InstagramRob's TikTokRob's TwitterRob's BiggerPockets ProfileGrab Brandon's FREE MasterclassPurchase Brandon Turner's Best Selling BooksStay Up-to-Date On Your Favorite Real Estate PodcastBiggerPockets Podcast 543 with Gino WickmanBiggerPockets Podcast 584 with Jonathan GreeneBiggerPockets Podcast 264 with Gary VeeDavid's NewsletterBrandon's NewsletterInvest with Open Door CapitalBooks Mentioned in the ShowTraction by Gino WickmanRich Dad Poor Dad by Robert KiyosakiThe Crisis Comfort by Michael EasterLong-Distance Real Estate Investing by David GreeneConnect with BrandonBrandon's BiggerPockets ProfileClick here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-629Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Check out our sponsor page!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.