An insider’s guide into how the football/soccer industry really works. The topics are set out in more detail in my book Done Deal available on Amazon https://www.amazon.co.uk/Done-Deal-Daniel-Geey/dp/1472947177
In this third episode of The One Game Podcast, hosts Dan, Omar, and Bex welcome the brilliant Si Bayliff, a leading sports agent and founder of ARETÉ with over two decades of experience across both the men's and women's football landscape. From breaking into the industry at IMG to representing global stars and building a boutique agency with a powerful client roster
In this episode, I dive into the world of multi-club ownership (MCO) and multi-club investment (MCI) — a topic I've been fascinated by ever since writing my first ever journal article on it back in 2003.As someone who works closely with club owners, players and agents, I've seen how the rise of MCO is challenging the way football operates, both on and off the pitch.I share my thoughts on:⚖️ Why UEFA and FIFA are increasingly concerned about integrity and influence
In this jam-packed second episode of The One Game, Bex, Omar and Dan discuss: ⚽ Spotlight on Sporting Directors: How data is reshaping recruitment and leadership in football—what clubs like Liverpool and Manchester City are doing to stay ahead.
In this episode, Nii Anteson and I explore the pressures facing football in today's digital age. With younger audiences spending hours on platforms like YouTube, Fortnite, and TikTok, is football's traditional broadcasting model losing its edge? We examine the Premier League's broadcasting strategies, the 3pm blackout rule, and the potential for direct-to-consumer innovations like “Premflix.” Topics include: Why football competes with gaming, streaming, and social media for attention. The parallels between football's paywall challenges and music's Napster moment. The rise of multi-screening and shifting fan habits. What the future holds for broadcasting rights and monetisation in a global attention economy. Perfect for football enthusiasts, industry professionals, and digital innovators, this episode dives deep into the intersection of sports, media, and technology. This is a critical look at football's next big challenge. This is piece is based on a blog previously written that you can read here. It has been transcribed using ChatGPT.
The first One Game podcast with Daniel Geey, Bex Smith, and Omar Chaudhuri explores the key themes across the men's and women's game. The discussion includes in-depth analysis on: ⚽️ Women's football development
In this episode, Jonny Madill, Zoe Bennett and I dive into the world of boot deals for female footballers, exploring whether they are truly beneficial for players in the modern game. As women's football continues to rise, so do commercial opportunities, but are the restrictions imposed by major boot brands like Nike, Adidas, and Puma limiting players' ability to capitalize on wider brand partnerships? We break down how boot deals go beyond just wearing a specific brand's boots and extend into broader lifestyle, fashion, and entertainment categories, creating conflicts with other potential sponsorships. With many elite female footballers now making a significant portion of their income from off-field endorsements, is the exclusivity of a boot deal worth the trade-offs? Tune in as we discuss the legal and commercial considerations, the rise of female-focused brands, and how agents can help players navigate the complexities of modern endorsement deals to maximise their earning potential. This is a series of the most popular blogs we have published that have been converted to podcasts via Runway AI. The original blog can be found here
Omar and I talk about whether EPL games in the USA make sense, whether US broadcasters are pushing for such an approach and football's uneasy relationship with the Olympics. Omar is the Chief Intelligence Officer at 21st Group, working alongside clubs, leagues and stakeholders from across the sporting landscape, helping them use analytics to drive better decision making. Daniel is a sports lawyer mainly working in the football space helping players, agents and clubs with their transfer, commercial contract and regulatory issues.
Omar and Daniel talk on Twitter Spaces about: ⚽️ what the Super League Court really means;
Omar and Daniel talk on Twitter Spaces about: ⚽️ the record breaking EPL broadcasting deal;
"Being afraid to fail before experiencing failure will stop you from trying something new. So take those chances, make the mistakes, and see where they lead you." I had a fantastic chat with renowned, best selling author Dan Freedman. We talked about:
I had the opportunity to chat with the fantastic Guillem Balagué on a recent UCFB careers talk. We discussed: ⚽️ how I got into the football industry;
Omar and Daniel are joined by Alex Harvey to talk on Twitter Spaces about: ⚽️ the Everton points deduction decision;
"I wasn't chasing being the big sports agent, or the owner of a creative agency." I had the pleasure of sitting down with Simon Dent and we covered patience, the cult of hustle and the simple reason you should make your bed in the morning.
Omar and Daniel talk on Twitter Spaces about: ⚽️ the VAR chaos of the PGMOL Spurs/Liverpool audio;
I chatted with Sam about: ⏳ Starting Small
Omar and Daniel talk on Twitter Spaces about: ⚽️ the likelihood of there being at least 5 UCL places for EPL teams;
Omar and Daniel talk on Twitter Spaces about the detail behind: ⚽️ the EPL buying younger and better players;
Omar and Daniel talk on Twitter Spaces about the detail behind: ⚽️ the EPL's new time wasting rules (and whether it's counter-productive);
It was such a pleasure to chat with Neil Meredith who invited me in to chat to the Battenhall offices and do a Q&A about the book, life, impostor syndrome, dealing with setbacks and building routines. You can watch our conversation YouTube here. I hope you enjoy it and feel free to let me know what you think here. My Build The Invisible Book I have given career advice to thousands of aspiring sports and entertainment industry executives. I've been asked what makes you stand out? How do you make your dream job a reality? How do you impress when you don't have anything particularly special to say? And why does no one respond to your emails? I have distilled everything I know into Build the Invisible, an accessible guide that outlines my philosophy and shows how investing in yourself – building your invisible foundations – leads to a successful and fulfilling career. You can:
I chatted with Abdul to talk about his three R's. ⏳ Reinvention
I chatted with Thomas Anderton about the fundamental foundations of my Build the Invisible book. This included:
I chatted with Joel to talk about his journey so far. We discussed three phrases (he constantly stresses) that I love. ⏳ Long Term Greedy
I chatted with Jordan to talk about her journey so far. We discussed:
Omar and Daniel talk on Twitter Spaces about the detail behind: ⚽️ the EPL's over and under achievers;
I chatted with Ehsen to talk about his journey so far. We discussed:
In my latest BTI interview, I chatted with Bex Smith about:
Omar and Daniel talk on Twitter Spaces about the detail behind: ⚽️ the huge EFL £900m+ broadcasting deal;
Omar and Daniel talk on Twitter Spaces about the detail behind: ⚽️ City having a 44% chance to win the treble;
I chatted with David to talk about his journey so far. We discussed:
Omar and Daniel talk on Twitter Spaces about the detail behind: ⚽️ changes to the Premier League rules on ownership and who can own a club; and
Omar and Daniel talk on Twitter Spaces about the detail behind: ⚽️ whether the UCL will host finals, knock-outs and group stage games outside of UEFA territories;
Omar and Daniel talk on Twitter Spaces about the detail behind: ⚽️ the English and Scottish 3pm blackout rule and its rationale for protecting lower league attendances; and
Omar and Daniel talk on Twitter Spaces about the detail behind: ⚽️ the EPL's charges and consequences for Man City; and
Omar and Daniel talk on Twitter Spaces about the detail behind:
Omar and Daniel talk on Twitter Spaces about the detail behind the new FIFA agents rules including:
Omar and Daniel talk on Twitter Spaces about: ⚽️ quarter final predictions and World Cup favourites;
I had the pleasure of co-hosting (along with Dr Erkut Sogut and Jessie Englehart) the FABS22 weekend conference of sport industry talks, Q&A's and career discussions. During the second day, I talked about my journey. I covered how:
Omar and Daniel talk on Twitter Spaces about: ⚽️ the news of Liverpool being up for sale and the process that buyers of Liverpool and now Manchester United would go through; and
This was my second chat at Websummit with the awesome Sarah Gregorius from FIFPro and Christine GZ. We talked about:
Omar and Daniel talk on Twitter Spaces about: ⚽️ new Super League chief executive appointment, new amended proposals and an update on its challenge to UEFA; and
Omar and Daniel talk on Twitter Spaces about: ⚽️ proposed changes to the English FA and League Cups;
Omar and Daniel talk on Twitter Spaces about: ⚽️ Potter's appointment at Chelsea;
Omar and Daniel talk on Twitter Spaces about: ⚽️ the lack of overlap between the off-season and new EPL/EFL season;
I had the pleasure to speak with Euroleague Basketball MBA students during my recent trip to Belgrade to watch the Euroleague Final4 tournament. In my presentation, I talked about how: ✈️ I started out as a aviation and car parts lawyer;
Omar and Daniel talk on Twitter Spaces about: ⚽️ how good Mbappé actually is;
Omar, Daniel and Aurel Nazmiu talk on Twitter Spaces about: ⚽️ what the striker will bring to Man City;
Omar and Daniel talk on Twitter Spaces about: ⚽️ the proposed changes to the Champions League;
Omar and Daniel talk on Twitter Spaces about: ⚽️ what purpose FFP has served;
Omar and Daniel talk on Twitter Spaces about: ⚽️ Liverpool's Salah dilemma;
Omar and Daniel talk on Twitter Spaces about: ⚽️ how to value a football club;