Fanalytics with Mike Lewis Podcast

In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss the difference in sports fandom across generations found in Mike's recently released 2022 Generational Fandom Survey. The two then discuss football's glorious return, NFL Week 1 storylines, and what public reception to The Rings of Power reflects about fandom.

In this week's episode, Professor Mike Lewis and his co-host Doug Battle take a look at the upcoming college football season and break down Week 1's biggest matchups. This episode also features discussion of Serena Williams, NFL quarterback storylines, and Mike's "sports apathy" findings from his 2022 Next Generation Fandom Survey.

In the first part of this episode, Professor Lewis and his co-host Doug Battle discuss the Big Ten's lucrative tv deal and what's next for conference realignment in college sports. Then, the two discuss the NFL players and teams taking the biggest risks this offseason - from the Cleveland Browns to Roquan Smith to the Chicago Bears to Lamar Jackson.

The Next Generation Fandom Survey (from the Emory Marketing Analytics Center) is a deep dive into how fandom works across the American population. It examines how fandom varies across demographic cohorts, gender, income, political ideology, and more. Amongst its many questions, the survey asks respondents to rate how much they like a variety of sports figures and celebrities. Serena Williams is one of the featured celebrities. Following Serena's retirement, we take a look at the data to observe how the women's tennis legend fares amongst sports GOATs.

Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC West. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team's quarterback's storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year. In this podcast, Mike forecasts each NFC West team's 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.

Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC South. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team's quarterback's storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year. In this podcast, Mike forecasts each NFC South team's 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.

Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC North. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team's quarterback's storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year. In this podcast, Mike forecasts each NFC North team's 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.

Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC East. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team's quarterback's storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year. In this podcast, Mike forecasts each NFC East team's 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.

Today we continue discussing where the NFL is going in 2022 with a data-driven look at the AFC West. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team's quarterback's storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year. In this podcast, Mike forecasts each AFC West team's 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.

Today we continue discussing where the NFL is going in 2022 with a data-driven look at the AFC South. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team's quarterback's storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year. In this podcast, Mike forecasts each AFC South team's 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.

Today we continue discussing where the NFL is going in 2022 with a look at the AFC North. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team's quarterback's storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year. In this podcast, Mike forecasts each AFC North team's 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.

Part 1 of our NFL preview, the NFL brands and fanbases analysis, looked at which teams have the best fanbases. Today we begin discussing where the NFL is going in 2022. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team's quarterback's storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc.), expert statistics (passer rating, QBR), and non-QB data (defense stats, rushing, etc.). The algorithm leverages the correlations and differences between these data sources to separate out QB, running game, and defensive performance. A second statistical analysis estimates the relationship between quarterback performance factors (and defensive and rushing factors) and team performance (wins). The result is a QB metric that identifies how much a player contributes to his team's record in a given year. In this podcast, Mike forecasts each AFC East team's 2022 record using the QB Wins metric - with particular attention paid to changes in the QB position.

After a few weeks of discussion involving Mike's NFL Fandom Rankings, Mike and his co-host Doug Battle discuss the latest stories in sports and entertainment - from the NBA Playoffs to Disney's new Obi-Wan Kenobi Show. The common thread that ties this episode together is the segmentation of audiences across sports and entertainment.

Knowing where the passion lies and will lie in the future is essential for every sports league. In the third and final installment of our NFL Fandom Rankings discussion, Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the top quarter of NFL fanbases. Check out the full rankings at fandomanalytics.com.

Knowing where the passion lies and will lie in the future is essential for every sports league. In part two of our NFL Fandom Rankings discussion, Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's fanbases. He also responds to fan feedback from part one of the annual rankings. Check out the full rankings at fandomanalytics.com.

Knowing where the passion lies and will lie in the future is essential for every sports league. In this podcast, Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's fanbases. Check out the full rankings at fandomanalytics.com.

In anticipation of next week's NFL Fandom Rankings release, Emory Marketing Professor Mike Lewis walks listeners through the metrics he assesses when quantitatively ranking NFL fanbases. Doug Battle joins the conversation to share a sports fan's perspective on what makes a fan. This episode also features discussion on Tom Brady's (future) retirement plans as well as the rise of the celebrity commentator.

Has NIL enabled pay-for-play at universities like Miami? In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss how NIL legislation can be abused as well as implications for college athletes. This brings about discussion on how many female student athletes are out-earning their male counterparts through social media entrepreneurship. The podcast also features discussion on hockey's momentum as a sport, the NBA's potential to flourish without LeBron, and the NFL's dominance as America's top sports league.

In this episode, Professor Mike Lewis and his co-host Doug Battle dive into a few under-the-radar fandom stories to explore why boxing has lost its mass appeal, why minor league US football keeps happening, and why CNN+ failed so quickly. The two then transition to a brief discussion of the NBA Playoffs' early storylines before previewing Thursday night's NFL Draft.

How do you motivate people to want to belong to something? One short answer is influence. Have a trusted advocate for the organization. Have a spokesman that people want to listen to too. Have an attractive promoter that people want to emulate. Have influential people and organizations as supporters for your fan community. This podcast with former Goizueta Professor Manish Tripathi investigates the structure of influence for different categories of sports fans.

Professor Mike Lewis kicks off this week's podcast with a discussion on XFL's minor league football comeback as well as its first hurdle - a Megan Rapinoe-endorsed lifestyle brand with similar branding. Then, the NBA Playoffs take center stage as Mike and I discuss the benefits of the Play-In format for the league and its fans. Mike also explains why 2022 Playoffs betting odds fail to reflect regular season standings as we begin what will be an ongoing discussion on the NBA Playoffs.

Are there any events left that successfully achieve mass appeal? In this podcast, Emory Marketing Professor Mike Lewis answers this question in a discussion on current events such as The Grammys, Oscars, NCAA Tournament, and Masters. This podcast also features discussion on the dilemma athletes like LeBron James present to sponsoring brands.

Following a wild few weeks of March Madness, Professor Mike Lewis takes to the Fanalytics Podcast to break down why this year's tournament could not have been scripted any better. Then he transitions to a fandom conversation outside of the world of sports - The Oscar's. Mike leverages his generational fandom expertise to analyze how various demographics interpreted arguably the most memorable moment in Oscar's history.

Following a wild few weeks of March Madness, Professor Mike Lewis breaks down why this year's tournament could not have been scripted any better. Then he transitions to a fandom conversation outside of the world of sports - The Oscar's. Mike leverages his generational fandom expertise to analyze how various demographics interpreted arguably the most memorable moment in Oscar's history.

Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness. This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playing days, and how student athletes can benefit brands on the local and national level. A little bit more on Drew: Drew Butler was recognized as college football's best punter when he received the Ray Guy award in 2009. After graduating from UGA, Drew spent 4 seasons in the NFL and has since become Vice President of Icon Source's Collegiate division. As an EVP for the online NIL sports marketplace, Drew has become one of the leading minds in the new college sports business landscape.

Following Naomi Osaka's early departure from the BNP Paribas Open, Emory Professor Mike Lewis and his co-host Doug Battle discuss the nature of heckling in sports. Then the two discuss college basketball's biggest storylines going into the NCAA Tournament's Round of 64. In the podcast's final segment, Mike and Doug segue to the NFL in a discussion focused on the return of Aaron Rodgers and Tom Brady.

Former Goizueta Business School Professor Manish Tripathi rejoins the show to discuss the latest developments in Major League Baseball's ongoing lockout. In this episode, Professor Mike Lewis and Manish discuss the proposed postseason expansion, draft format, and revenue sharing changes in light of recent developments. In the latter half of the episode, the two discuss the future of the sport and explore changes that could save baseball.

Fanalytics and The Emory Marketing Analytics Center present a special podcast episode featuring the Founder and President of Situation Interactive Damian Bazadona. Situation Interactive's clients include The Empire State Building, HBO, MLS, Wicked, National Geographic, and multiple Broadway theater companies. Damian joins the show to discuss building passionate fandom communities and moving them to action. Topics of conversation include the magic of limited supply, learnings from virtual experiences amidst the pandemic, and the challenge of getting fans in seats during the digital era.

The NBA created an unspoken star hierarchy with its "Team LeBron" and "Team Durant" All-Star format. So how does the league fare when LeBron and Durant's respective teams struggle? We discuss in this podcast. This episode also includes discussion of the NBA All Star Game, Slam Dunk Contest, trade deadline, and much more.

Author and sports writer Ray Glier joins Emory Marketing Professor Mike Lewis for a deep dive into his recent MLB Lockout article for the Emory Business Magazine. In this episode, Ray and Mike discuss all sides of Major League Baseball's ongoing labor dispute as well as implications for the sport's fans.

Emory Marketing Professor Mike Lewis and his co-host Doug Battle break down all aspects of Super Bowl LVI - from the game to the ads to the halftime show.

Former Goizueta Business School Professor and longtime Washington football fan Manish Tripathi returns to Fanalytics this week to discuss Washington's rebrand as the Commanders. Mike Lewis joins Manish to explore alternative options for the Washington football franchise in an exercise the two created for sports marketing students.

The last week of January consisted of two major headlines: Joe Burrow leading the Bengals to the Super Bowl and Joe Rogan triggering musician boycotts against Spotify. Emory Marketing Professor Mike Lewis applies his unique "fandom analytics" approach in this episode.

Following a hectic weekend in professional football, Professor Mike Lewis talks Joe Burrow's likability from a marketing perspective as well as the NFL's postseason narratives. The episode also features discussion of the ongoing MLB lockout negotiations as well as a look-ahead to the Super Bowl Half Time Show featuring Dr. Dre, Eminem, Snoop Dogg, Kendrick Lamar, and Mary J. Blige.

Emory Marketing Professor Mike Lewis kicks off the New Year with a preview of 2022's sports stories. In this podcast, Lewis breaks down storylines across the NFL, NBA, MLB, Olympics, and college sports including: Joe Burrow's NFL Rise, LeBron's last dance, the MLB lockout, the 2022 Winter Olympics, the NCAA transfer portal, and NIL.

Enes Kanter, or now Enes Kanter Freedom, has been one of the top stories in the NBA this year. His media prominence might is a little surprising if you only consider his impact on the court. Kanter is an 11 year veteran with a career scoring average of 11.4 points per game, averaging just 4.7 points in the current season. But the politicization of sports made Kanter or someone like him inevitable. Of course, Kanter's prominence is due to his outspoken advocacy related to Chinese human rights abuses and his confrontations with LeBron James. Kanter is challenging the nation being advanced as the USA's gravest threat and feuding with the league's biggest star. He offers a perfect narrative for the world of 2021. In this episode, Emory Marketing Professor breaks down why he believes Enes Kanter is the most influential athlete in sports today. Lewis and his co-host Doug Battle look back on a few stories from 2021 before looking ahead to the new year. Read more at fandomanalytics.com

Last week, Emory Marketing Professor Mike Lewis identified 5 of the most impactful sports figures from 2021. This week, Manish Tripathi joins the show to conclude the countdown. Read the full countdown at fandomanalytics.com

In this final month of 2021, we have spent some time reflecting on the year's most influential athletes. The list discussed in this podcasts consists of 5 athletes who Emory Marketing Professor Mike Lewis identified as 5 of the most impactful athletes in all of sports for 2021. Emory Professor Tom Smith joins Professor Lewis for this discussion, proposing his changes to the list.

Emory Professor Mike Lewis and his co-host Doug Battle kick off the episode with a discussion of prominent storylines for the upcoming college football playoff. Doug shares his observations of both the Alabama and Georgia fanbases from the SEC Championship, and Mike predicts a rematch on January 10th. In the show's second segment, the two discuss lockout implications for baseball fans. Mike concludes the episode with a brief discussion of his recent research regarding eSports fandom amongst Gen Z males. Dive deep into his findings at fandomanalytics.com.

Emory Marketing Professor Mike Lewis and co-host Doug Battle break down chaos on the college football coaching carousel as well as their predictions for the final week of college football. Additionally Mike recaps an exhilaration week of rivalry matchups, and Doug discovers the "3 P's of Great Rivalries."

Emory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this episode to discuss the global appeal of Netflix's most-watched show ever. Throughout the episode, the trio discusses how Squid Game writers leveraged unsettling sounds, disturbing scenes, and sky-high stakes to create the TV-MA juggernaut that has captivated audiences worldwide. While Mike and Doug provide a glimpse of how the American audience might interpret the K-Drama's ultimate message, Professor Suh Yeon Kim shares how nostalgia intensifies the show's effect on Korean audiences.

In the third and final installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Aspire Group CEO Bill Fagan joins us to discuss fan relationship management. Listen to the entire Fall Podcast Series at fandomanalytics.com

In the second installment of the Emory Marketing Analytics Center's Fall Podcast Series, The Influencer Code author Amanda Russell joins Mike Lewis for a discussion on influencer marketing. Next week (11/17), The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Stay tuned.

In the first installment of the Emory Marketing Analytics Center's 2021 Fall Podcast Series, Professor Mike Lewis breaks down findings from the Center's recent Next Generation Fandom Survey. Listen to this episode to hear Mike's findings on fandom differences across category, generation, and gender. Next week (11/10), The Influencer Code author Amanda Russell joins us to discuss influencer marketing. And on 11/17, The Aspire Group CEO Bill Fagan joins us for a discussion on fan relationship management. Subscribe to be notified when each episode releases.

In this installment, Professor Mike Lewis discusses the World Series, Braves country, and the Georgia sports curse as the Atlanta Braves compete for their first World Series in over two decades. Mike and co-host Doug Battle then discuss the struggles of young NFL quarterbacks as Mike questions whether playing young quarterbacks prematurely can permanently damage them as players. In the show's final segment, Mike and Doug discuss the plethora of college football teams still in the hunt for a Playoff spot as Mike makes his prediction for a college football playoff expansion in the near future.

Professor Mike Lewis best summarized this episode as "The Beauty of the Ugly Fan." This episode features discussion of Tennessee football fans trashing the field, Texas A&M fans storming the field, Aaron Rodgers talking smack to Bears fans, and much much more in the world of sports fandom. Other points of discussion include the WNBA's surprising growth throughout the pandemic, a preview of the upcoming NBA season, and Bama bias in the AP Top 25 poll.

Emory Professor Mike Lewis and his co-host Doug Battle kick off this episode with a discussion of Jon Gruden's cancellation by sports fans, sports media, and the NFL. Then, the two discuss whether college football's plethora of positive storylines pose a threat to the NFL. In the show's final segment, Mike and Doug discuss Wilder-Fury and reflect on the MLB's relatively quiet start to October.

We kick off this week's episode with a discussion of how the #FreeBritney movement has intensified fandom for Britney Spears. Professor Mike Lewis then breaks down the NBA's most recent dilemma as a few anti-vax players act in defiance of the league's messaging. In the show's final segment, Mike and his co-host Doug Battle discuss college football parity (or the lack thereof).

Professor Mike Lewis talks about the passion of college football fans after fans booed NIL money-making quarterbacks Spencer Rattler and Bo Nix as well as Clemson Head Coach Dabo Swinney. Then, Mike discusses the recent struggles of NFL rookie quarterbacks - using the Parcell Rules to question whether today's rookie quarterbacks are ready for the speed of the NFL. In the show's final segment, Mike looks ahead to the dilemma Patriots fans will face when Tom Brady returns to Foxborough this Sunday.

After Penn State packed over 100,000 fans into Beaver Stadium for a white out win over Auburn, Mike Lewis and his co-host Doug Battle discuss college football's return to normalcy... and what packed out stadiums amidst a global pandemic can teach us about fandom. The discussion pivots to a league that has seen record high and record low viewership for various events this season: the MLB. In the show's final segment, Professor Lewis previews the Emory Marketing Analytics Center's "Next Generation Fandom Survey."

In this week's podcast, Mike Lewis and I discuss Evander Holyfield's weekend loss, stories from the NFL's opening weekend, and why sports fans have forgotten about baseball this Fall.