Girl Meets Gram

steps you can take today to get more eyes on your business!

So you have a job and it pays the bills but it’s just not lighting you up in the way that you want to be. If you’re honest, it’s draining af, and you’re living for the evenings and weekends. You’ve been considering working for yourself and you have an idea of what that might look like but you spend more time day dreaming about the freedom and doing a bit of research here and there than actually making a plan because...what the heck would that even look like?! All you know is you need an exit route.. The difference between the person who stays in the job they hate out of fear and comfortability and the person who works up the courage to take the leap and start a side hustle or quit their job is having a plan. Here's how to start yours.

An incredibly popular and accessible way to scale your business is through digital products. A digital product acts as a replacement or version of your services that can be sold on ‘auto pilot’! In this episode I share 6 major reasons to create a digital product and how to get started!

Learning how to set goals is an incredible habit to drive you toward success. In this blog I teach you - my 6 step process to set goals month after month - what to do when you accomplish your goals - how to evolve your goals as the month goes

Having a personal brand is incredibly powerful for career opportunities, positioning yourself as a leader in your industry, making more money, starting your own business and more. In this episode I share why YOU need a personal brand and how to get started! Need to get your Instagram sorted? Check out my Instagram course Girl Meets Gram. Is being an Influencer and working with brands your goal? Monetize Your Influence is your roadmap to get there!

One of the most important things to consider when starting a new business is who you are selling to. Not identifying a target audience is the biggest mistake I see new business owners making. Knowing who you are talking to is the secret to succeeding on social media in 2020, and the secret to growing a loyal audience, establishing an online community and growing your business through digital marketing.

- How I become a social media manager and how it's allowed me to travel the world. - The pros and cons of the job - How to decide if pursuing a career in social media management is right for you - An invitation into... Accelerate - Group coaching with me! The fast track to becoming a Social Media Account Manager. Doors close April 6th,

If you’ve already started as a social media account manager or you’re looking to get into it then you’re going to want to listen to this episode and make sure you aren’t making any crucial mistakes! Mentions Social Media Account Manager Training THIS SUNDAY MARCH 29th (replay will be available) Honeybook Client Relationship Management & Invoicing System (50% off)

I see you. You’re spending hours creating content, working on your blog whether that's a Squarespace site or microblogging through your Instagram captions. You’re growing your personal brand, the growth is slow but your ultimate goal is for your personal brand to provide a full time income and you’re like “Okay I need to start making money off all of these efforts!”. I see you. I hear you. I’m here for you! Today I'm sharing 11 ways to make money and only one of them is sponsored instagram posts.

-6 Tips for Sharing PR packages -FTC Rules about Gifting Disclosure -Talking with brands about moving from gifted to paid Unboxing is something I’ve wanted to talk about for a while! If you’re a veteran on the Influencer scene you might be super sick of unwarranted packages showing up at your door. Maybe you feel torn when sharing the products, you don’t want to feel like your bragging but you want to respect or thank the brand that sent you the product. Or you straight up toss it in a box in your closet with tens of other items that you use as gifts for friends birthdays or giveaways. Unboxings used to be huge, trendy, and exciting and now I think they annoy most audiences more than anything. BUT it’s still a part of promotion, gifted product is your gateway to paid partnerships and so we need to get creative when it comes to sharing this type of content with our audience in a way that feels authentic to you, peaks their interest and supports brands we love. Mentions: Monetize Your Influence Course for Influencers

To have a successful Influencer career as a personal brand it's critical to continue to add value, build something meaningful, and create connections. But that's not all it takes. This episodes covers the importance of focusing on the business side of your personal brand through developing a business plan, establishing intention behind your content, gathering data and analytics and building relationships with PR reps. Mentions: Monetize Your Influence - (Influencer Training for those who are ready to get paid or paid more to work with brands!)

As an Influencer spending time in both your direct messages and your inbox is a huge part of the job. Corresponding, community, and relationship building is foundational and has to be a top priority to succeed. Here are time saving tips and best practices for your Instagram Direct Message efforts!

For the last few years one of the most common goals, from a brand perspective, when it comes to using Influencer Marketing has been product awareness. However, the more trackable these hashtag-ads become, such as with unique links, swipe ups, and the Instagram Checkout Button, the more brands are going to be able to track actual conversions. What does that mean for Influencers? Well, brands are going to hire and/or call-back the Influencer who is getting the most conversions regardless of their follower number. Here's what you need to know!

As an Influencer seeing the word ‘affiliate’ in a DM or email might make your eyes roll. “You want me to BUY your product to promote it? Nah thanks.” But some affiliate partnerships can be super powerful and lucrative and THAT is the world of affiliate opportunity that I want to give you a peak into here

Influencer marketing is changing as fast as the algorithm. In order to stay relevant it's important to know what brands are looking for and how you can continue to bring value in 2020. Listen in for my predication on -The checkout feature -The opportunity for microinfluencers -What those with 100K+ need to know

Instagram highlights. Are they dead or are they thriving? Are they serving your account or are they a waste of time? Instagram highlights are kind of like hashtags in my opinion, they aren’t going to make your account blow up but they are part of Instagrams key features and should be used properly! In this episode: -The game changing 'Intro' highlight -How to make your own highlight covers -How to change a highlight cover without posting it on your story -The importance of keeping your Instagram highlights on brand As an Influence use highlights to drive traffic to commission based links, save valuable content you worked hard on!, introduce yourself to new profile viewers and set yourself apart!

Ace your next brand partnership! Successful businesses foster amazing experiences. As an Influencer you are a business and when you partner with brands it’s important their experience with your company is intentional and well crafted. Remember they are hiring you and you are a business. What can we do as business owners to make that experience amazing? Need to see these tips on paper? Here's the blog.

Video content has massively increased in popularity in 2019 and is becoming more important as we head into 2020. Social media users are looking for more connection and easier information on Instagram. Que video. So what does this mean for content creators? It means that it’s time to include video in your Instagram content strategy, this is not a suggestion, it’s MANDATORY. This episode covers the 5 steps to planning and producing video content from concept to creation and finally hitting post. Also see here for the text/blog version of this podcast: http://johhhanna.com/my-blog/how-to-plan-record-edit-and-post-high-quality-videos-on-instagram

What you need to know to work with brands on Instagram if you have a smaller audience. Sponsored posts are NOT reserved for the macro influencers with 100K+ followers. In fact nano and micro influencers are more enticing than ever for brands for a few reasons I’m sharing here

I’ve been on a mission to create content series this year and I have to say I’m obsessed! I started on my own accord but now I’m fully convinced you make a content series too. Here’s why… P.S. A guy from Instagram HQ told me to!

Creating a personal brand and establishing yourself as an Influencer in 2020 is a different marketing game than in the past. Sharing pretty photos with 1 line captions aren't going to get you the forty thousand likes it gets your favorite fashion blogger. Here's how to course-correct.

There are few things more satisfying or motivating then spending a bit of time on a Sunday or Monday and planning out the next week. I’m not saying this method is correct or better but it’s what I do and it works for me so hopefully it helps someone else too!

Should I start a new account for my business, or do I transition my personal account to business content? In 90% of cases I’d choose the latter, here’s why…

A step by step system to reviewing your finances on a monthly basis plus tools to make budgeting easy and a finance review sheet I created just for you! This 3 step process is easy for anyone (not just business owners) Finance Summary Document (copy and use!)

2 steps you can take today to get more eyes on your business!

There are a few mistakes I see people making on Instagram all the time. Listen in for the 5 deadly sins of Instagram and of course I provide you with a fix and a solution! Also mentioned: Get access to my signature Instagram Marketing course Girl Meets Gram before the doors close on September 18th

Free Instagram Masterclass - Learn how to Use Instagram for Your Business, Brand or Side Hustle - { 3 Three Simple Realities to Success on Instagram } Girl Meets Gram Instagram Marketing Course - My signature Instagram marketing. DROP THE SOCIAL MEDIA OVERWHELM AND FEEL CONFIDENT IN YOUR INSTAGRAM STRATEGY Land clients through Instagram without trying to beat the algorithm, stressing about your follower number, or ever wondering what to post again! April 3 Episode - Create, Build & Grow Your Personal Brand on Instagram

What you'll learn in this Episode: -What is a sales funnel? -How you can build a sales funnel solely with Instagram -Learn how to up level your funnel with a mailing list Mentioned: How to Start a Mailing List Episode

If you’re using your Instagram as an Influencer and marketing your personal brand, OR you’re using it to help market your product or service, the platform is a totally viable way to bring in clients, streams of clients! You might feel like it’s crickets over there and that’s where I come in. 5 tips to help you nail your strategy and attract clients through Instagram!

Once you find some productivity hacks that you love and can easily implement into your life you’ll be off to the races. Different tactics work for different people which is why I’m giving you a list of EIGHT so you can try them out and see which ones sky rocket your getting-shit-done o’meter! Mentions: Time Cube Time Blocking Table 26 Summer Instagram Post Ideas

Pros of Influencer marketing Cost of Influencer marketing How to plan an Influencer Campaign How to run an Influencer Campaign How to find Influencers for your Campaign Tips for Instagram Campaign success

We know leads are more income generating than likes, learn how to warm up your audience and how to move them through the buyers journey of know, like and trust. Plus, tune in for a discussion on the pros of Instagram removing likes, and the relevancy of likes for Influencers versus brands.

This episode covers everything you need to know for Instagram captions including what to write, how long they should be, and how to format them properly. Nailing your caption game will allow you to start real conversation, grab people’s attention and never second guess what to write in your captions again! Mentioned: 26 Summer Instagram Post Ideas - johhhanna.com/myinstagramsummer apps4lifehost.com

This episode answers FAQs like how to plan an episode, what equipment to use and how to get published on Spotify and Apple Podcasts. Listen in for my super easy method to starting a podcast! A podcast in my business has totally been worth the extra effort and with a little bit of equipment or just an iphone you'll be on your way to publishing your first episode. Even without any budget you can start a podcast today!

As if the algorithm wasn't confusing enough, Instagram has gone in and created a new type of profile - the Creator Profile. Okay okay it’s not all bad, it’s actually good! Here’s what you need to know.

There are tons of apps you can use to up level your IG stories this episode shares some of those populars apps and then focuses in on all the creative ways you can use the in-app features for making your Instagram Stories more creative and aesthetically pleasing. APPS: Unfold Snow Phonto Blog post with photo examples for each tip http://johhhanna.com/my-blog/11-ways-to-make-your-instagram-stories-more-aesthetically-pleasing-without-secondary-apps

My tips and strategies for what to post as a fitness coach or instructor. Plus 1 MONTH OF CONTENT IDEAS! 1 Month of Content Ideas Download here: https://girlmeetsgram.mykajabi.com/15-instagram-content-ideas-for-fitness-instructors

Pinterest is a game changer for those who create blogs or blog style content (even Instagram) because it helps continuously drive traffic to your content. An Instagram post has a shorter life span than a fly..but Pins, pins live on like wise old elephants continuing to spread the good knowledge that are your blog posts! Listen in for -how to get started with Pinterest -how to create Pins -an explanation on keywords -your new best friend, Tailwind, a Pinterest prescheduling app.

Blogging Workflow! This episode takes you through my 16 step process for writing, publishing and distributing each blog post. I'd highly recommend checking out the blog itself to help you follow along! As always feel free to message me on Instagram @johhhanna with any questions! GIRL MEETS GRAM COURSE https://girlmeetsgram.mykajabi.com/girlmeetsgram

“I wish I started sooner!!” -Everyone who has a mailing list. It’s time for you to get on bored honey Here's your link to get started with Convert Kit! https://mbsy.co/convertkit/42136194

Numbers on Instagram can be overwhelming especially when you aren't even really sure what they are telling you. Let's start with 5 numbers that you can track easily which will also give you great insight into your audience.

Repurposing content throughout Instagram, your blog and other social media channels is important for you and your audience! Repeat exposure is in order for our audience to get to know our brand and help build the know, like and trust factor between you and your potential clients. Listen in for repurposing strategy tips and exactly how to do it!

In April 2019 I got to join one of my clients, who is an Influencer, on an all expenses paid media trip to the Fairmont Mayakoba. This podcast episode takes you behind the scene to discuss everything from payment and compensation, to posting and social media requirements from the bloggers, the itinerary and more. Listen in for that and my top 6 takeaways, including what shocked me and what I learned about Influencer marketing from the trip!

Listen in for 4 things you need to think about when taking a photo before you even click the shutter button! Plus, actionable photo editing tips on lighting, colour and quality. The episode is directed at taking and editing better photos for your Instagram feed! For more check out johhhanna.com

Building a personal brand on Instagram is a popular pursuit but it’s not just about pretty pictures. Personal brands are businesses and when done right, they can be totally amazing. In this episode we’re talking about what an Influencer really is and how to get started creating, building and growing your own personal brand. Personal brands, for many, are a business, and businesses have business plans.

Networking isn't my favorite activity. In fact I kind of dread it. But finding a networking style that works for me totally changed the game for my business in the last year. This podcast covers the benefits of networking and how to get started in a way that you can be excited about! Plus listen in for how coffee dates are making me money.

In this episode I discuss the importance of engaging on Instagram, how to intentionally and purposefully engage in order to truly organically grow your page, and my thoughts on follow-unfollow tactics. As well as how you should be spending your time on Instagram.

This week I'm covering a topic requested from a friend and audience member! Best practices for Instagram giveaways and how to run one from start to finish! While giveaways can be an effective way to grow our audience they are not necessarily an effective way to grow an audience of engaged, loyal followers who turn into clients. Giveaways can be a really lovely way to give back to your audience and ultimately they should be viewed as a way to truly thank them for their support and not just as a tool to get your more followers. Mmmk? ;) Click here to read more about giveaways, you'll also find a downloadable checklist so you can run your first giveaway with ease!

Confession time.. I BOUGHT followers and it's hands down my biggest Instagram regret. Once I learned about how detrimental it was for my account I was so upset. On this episode I talk about buying likes, followers, engagement and ads - what’s worth it and what’s not! Put down your credit card until you listen to this!

Instagram has become so much more than a collection of pictures that represent your life. A jumble of dimly lit food photos, pictures of your dog, and the trip you took last summer aren’t cutting it. Instagram is a visual platform and although it's not the end all be all, it's pretty important that your Instagram feed is aesthetically pleasing. Today I’ll teach you how to a flowing a beautiful Instagram grid with three C’s.

If you didn't know I REALLY believe in the power of personal brands. If you have any intention of working for yourself, or have a job where you are required to bring in your own clients I truly believe that this is a must. That being said, personal branding requires a social media presence, which requires content, which means photos. The good news is you don't have to hire a professional photographer and pay hundreds of dollars. You can, but you don't have to. Especially in the beginning. In this episode I'm covering how to plan a photoshoot so that you can make the most out of your precious hours, properly batch out a ton of content and get your gram looking great with or without a professional photographer! This podcast also includes a free photoshoot checklist so you don't forget about anything!