Hit Publish

Big changes are afoot – tune in to find out more … There are important changes and updates that you need to know about … Tune in to find out Why today s show is an intermission What to do next to make sure you don t miss Act Two The Show Notes Click here now to... Listen to episode

With an array of content mediums to choose from, which ones will work best for you and your business? I ll be sharing my personal experience and helping you evaluate the main content choices that are available to help you market your business and sell what you do. What s at risk if you don t play to... Listen to episode

Today we re talking about the power of contrast in your copywriting. Painting a bleak picture of what your customer s life looks like without your product, and the rainbow and unicorn universe they can live in with your product. Of course I m kidding. However, there are some specific areas where the power of contrast can sell... Listen to episode

In this episode I m going to give you a crash course with tips on the kind of content you can create when launching a new product or service, to build buzz and anticipation around said service. What s the danger if you launch a product without launch content? Why can t you just throw your product out... Listen to episode

Today we re talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special insider club without excluding new people? Crack this and you ll build a loyal fan base who stay tuned to... Listen to episode

Today s episode asks the question: When it comes to marketing, what s in a name? Does it really matter what you call your products and services? Well … yes it does. And Hit Publish is here to help. Welcome back to another show! In this episode I walk you through a creative, but practical process for... Listen to episode

On this week s episode we re going to look at how to craft a high-converting sign-up page for your email newsletter. You re going to hear tips from conversion experts as well as a Hit Publish Proof segment from someone whose sign-up page converts 15-20 new sign-ups every day. For most small to medium online businesses, adding... Listen to episode

Today we are harnessing the power of publications that pull in millions of readers every single day and asking — how do they do it? How do media organisations like newspapers present information in a way that gets people s attention time after time? The answer lies in the powerful story angles and themes that pique... Listen to episode

We re studying a framework for creating content that helps your customer convert from a prospect into a sale (particularly on your website). And a NEW show segment … Today we re talking content and numbers. Specifically we re going to break down the 10/20/10 rule for creating web content that converts. It s a simple set of numbers... Listen to episode

Success stories, aren t just testimonials from happy clients. They re a strategic tool for persuading prospects and standing out from your competitors. And even if you don t (yet) have thousands of happy customers you should still be developing your Success Story System today. Testimonials work. But even better than testimonials, are the Success Stories that come... Listen to episode

It s a special episode of Hit Publish featuring an interview with Joe Pulizzi, founder of The Content Marketing Institute and author of Content Inc. He gives you practical advice for attracting and building an audience around your business in 2016. Best of all, it might surprise you to discover that what you really need to... Listen to episode

If you find the idea of planning out your future content overwhelming and frustrating, today s show is for you. What should you create? What goals should you set? What channels should you use? All and more will be revealed Welcome to 2016! On the last show we looked at reviewing your previous content, and so... Listen to episode

It s the last Hit Publish episode for 2015 so what better time to look back at all you ve done and set yourself up for success in 2016 by doing a content audit. And we ll be having mince pies, games and merriment as I throw a little party. Do say you ll join us! Today is a... Listen to episode

Customer profiles are useful for writing content that connects, compels, and persuades your reader. But how much do you need to know about your target market? Why do many customer profiles fail and once you ve filled in a customer profile, how do you actually use it to write great content? All and more on today s... Listen to episode

Writing great headlines is hard work, but that doesn t mean creating them can t be fun … This week I m going to be sharing with you one of my favorite tools for coming up with strong specific statements that sell the value of what you do in a succinct fashion. I love it not least because... Listen to episode

People love and trust experts, but sometimes being an expert in your content field actually makes it harder for your customer to accept your offer. Here s how to make sure that doesn t happen. Today I want to talk to you about the perils of being an expert and how that can have a detrimental effect... Listen to episode

Guest Posting is a content marketing strategy that pays dividends. It can open doors, generate sales, attract clients and build your credibility. But you need to make sure you re not making these mistakes before you jump right in … This week we are talking about the power of guest posting as part of your content... Listen to episode

Does your website content build a strong like, know, and trust bond to your visitors in just seconds? If not, you may be missing one or more of these 7 key elements. This week we re talking about first impressions. More specifically, when someone in your target market visits your site, do they have the vital... Listen to episode

Have you ever felt as though you re giving it your all when writing about your products or services, but readers (ones you know would make perfect customers) just don t seem to get it ? You could be falling foul of the blank stare – here s how to avoid it. This week we re tackling a very frustrating... Listen to episode

If you ve ever written content and wondered how long should it be and what should I include? this episode is for you. This week we re talking about how long your content should be. How much information do you need to give your reader to encourage them to sign up, buy, get in touch or take... Listen to episode

How do you write about what you do so that it: a) sells the value of what you do, b) doesn t sound over the top, and c) doesn t sound like everyone else? Introducing the 4-Step copywriting technique known as: ‘Butterfly Moments’ … Writing powerful, evocative and compelling copy doesn t have to be an elusive skill... Listen to episode

Ever wished you had a ‘stand-out’ piece of content? Something that people loved to share and reference and made you look like a superstar? The answer is easier than you think … This week s episode is all about (get ready for a sexy title:) The simple content that your customer wants but doesn t have the... Listen to episode

Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?) Don t be put off, not only should can you use envy to make your copy more persuasive, you owe it to your customer... Listen to episode

If you send an email newsletter but worry you might be making mistakes or getting on people s nerves, this episode is for you … Email marketing is powerful, intimate way of reaching your reader and nurturing leads. But it s something a lot of business owners struggle with. What should you write about? How can you... Listen to episode

Ever wondered if those content tips you read a few years back are still relevant today? I ve only just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And I want to share them with you … Last week I was part of a copywriting... Listen to episode

Have a sense of humor? Want to try a lighter style of marketing without looking like an idiot? Today s episode is for you [warning: my voice sounds ridiculous …] Using humor is a great way to build bridges and tear down barriers with your customer. More and more, consumers today want to see the personal ... Listen to episode

If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and I have some specific ways to help you build your local profile through content. This week s show is inspired by a Dear Amy letter... Listen to episode

Do you know which emotions will get your reader’s attention and pull them into your content? If not, how do you pin them down? And then once you ve identified them, what do you do with them? All will be revealed in today s Hit Publish. Targeting your customer s emotions in your content is a key content... Listen to episode

This week we re talking momentum and productivity tricks. If you ve ever found things getting in the way of your flow when you write, and wish you could get more out of your writing time, this episode is for you … On a previous show, we looked at how you could create content consistently, even when... Listen to episode

If you re using social media channels such as Twitter to promote your content, then this show is for you. This week we re looking at different ways you can beef up your tweets and write multiple updates to promote just one post (without sounding boring or repetitive). When you re posting tweets (or other social media updates)... Listen to episode

If you don t have a system in place for promoting your content, you re really missing out. Fortunately, I ve got you covered … Today we re going beyond hitting the publish button. You ve taken your time to research, write and publish high-quality content your audience is going to love. The mistake you don t want to make is... Listen to episode

This week we re looking at the words and phrases you can use to make your content stand out with confidence. You ll learn some techniques for turning timid writing into copy written by a trusted expert. If you have a great business (which I know you do) you have to sound confident whether you re writing a... Listen to episode

Can digital marketing work even if your target market isn t your typical online audience ? You bet, but it all relies on knowing what to write about and where to publish your content … This week on Hit Publish, listener Tom submitted his question for the Dear Amy column. He wondered how he could get more... Listen to episode

This week I invited expert podcaster Jon Nastor to the Hit Publish house where he shares his top tips for growing an engaged audience through podcast interviews. Get ready to access the cheats, tips and hacks that will give you some serious interviewer skills (and boost your business credibility) … Jon Nastor hosts Hack the... Listen to episode

If you re about to start a content marketing strategy for your business and you re wondering how to keep showing up consistently, or you re already struggling with sporadic publishing habits, this episode is for you … If people tell you that creating content regularly is easy, they re telling fibs. It s one of the biggest challenges businesses... Listen to episode

Millions of pieces of content are published every minute. Listen in to see how you can steal an advantage and make sure yours get noticed … It s no longer enough to simply publish valuable information as part of your content marketing strategy. You ve got to make sure you re presenting your content in a way that s... Listen to episode

You ve told people what you do and they re still not interested? The answer might be right under your nose… In this episode we re going digging for gold as we look at one way to make sure you re telling the best story about your business or service. Quite often, when you Hit Publish on content for... Listen to episode

It s not enough today to merely be trustworthy in your digital business, you have to prove it. Whether you sell products or services, customers have to trust you before they’ll want to do business with you, and building trust online can be a challenge. People are much more sceptical and cynical these days about the... Listen to episode

In this episode of Hit Publish, you’ll meet Amy Harrison (your new host!), and learn about the plans she has for the future of the Hit Publish podcast … Yes, Pamela Wilson is handing the mic to Amy Harrison on this episode of Hit Publish. Find out why you’re going to love listening to Amy,... Listen to episode

You may have absolutely no desire to start a podcast — and that’s fine. But chances are very, very good that at some point, you’re going to want to record some audio. These days, you can’t get away with sub-par audio quality. People expect a crystal-clear, crisp recording. If you haven’t done a lot of... Listen to episode

Let’s face it: if you’re not a trained artist or designer, color can be a tricky thing to use currently. When you’ve got your website colors working right, your brand will look polished, professional, and cohesive. But if you don’t get your colors right — or you simply use too much color, your website can... Listen to episode

One of the best ways to make money with your online business is to sell products from the pages of your website. But what product? That’s the million dollar question. The worst thing you can do is spend time, energy, and money creating a product no one wants. To remove this risk, consider creating a... Listen to episode

You don’t have to be a trained artist to create stop-them-in-their-tracks images that boost your content’s effectiveness. These days, you can find easy-to-use free tools that will allow you to create beautiful images for your blog, website, and social media. This week on Hit Publish, I’ve invited three Copyblogger experts to share their best advice... Listen to episode

Your home page makes an important first impression … and you only have one chance to make it. You have the opportunity to begin a long and fruitful relationship if you set your home page up to meet the needs of the people who land there. Or you can confuse them and turn them off,... Listen to episode