Podcasts about visual content

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and we're continuing our April deep dive into content pillars. If you've been following along, we started by defining your content pillars in Episode 174, then aligning them with your business goals in Episode 175. If you haven't listened to those yet, I highly recommend going back to catch up—they really lay the groundwork for what we're diving into today. This week's focus is on something many business owners struggle with: how do you make your content around each pillar actually engaging? It's one thing to have a strategy—it's another to bring it to life in a way that connects with your audience, builds relationships, and inspires action. Creating content isn't just about showing up—it's about showing up meaningfully. Engagement is the difference between content that simply fills a feed and content that sticks in someone's mind, prompting them to think, respond, share, or even buy. And when your content resonates, it strengthens your brand, builds trust, and keeps people coming back. Let's walk through the key steps I shared in the episode for creating content that truly connects: (01:00) Why Engagement Matters in Content Engaging content isn't just fluff—it's foundational. When done well, it: Strengthens your brand by making it memorable. Drives action—clicks, shares, purchases—because people respond when they feel seen. Builds relationships by encouraging genuine connection and conversation. (02:00) Step 1: Understand Your Audience's Preferences Knowing what your audience likes helps your content get seen and heard. If your people love quick tips, give them reels or carousel posts. If they love depth, give them blogs and podcast episodes. ✨ Action Step: Dive into your analytics or ask your audience directly—figure out what formats they love most. (02:40) Step 2: Incorporate Storytelling Stories are where the magic happens. They make your message relatable and human. Whether it's a client win or your own entrepreneurial journey, storytelling transforms your content into connection. ✨ Action Step: Brainstorm stories or case studies for each content pillar—bring them to life with real voices and real impact. (03:30) Step 3: Add Value Through Education People come to you for insight, so deliver it! Teach them something useful, solve a pain point, or answer a question they're asking right now. ✨ Action Step: List out FAQs or struggles your audience has, and create content that tackles them head-on. (04:10) Step 4: Involve Your Audience Let your audience be part of the conversation. Ask for their input. Run a poll. Respond to comments. It's not about broadcasting—it's about relationship-building. ✨ Action Step: Start incorporating engagement prompts like questions, polls, or Q&A boxes into your content mix. (04:40) Step 5: Use Visuals and Multimedia People process visuals faster than text, so don't miss the opportunity to stand out. Infographics, carousels, short videos—they all boost attention and retention. ✨ Action Step: Explore easy tools like Canva or Adobe Express to create beautiful, branded visuals that match your message. (05:20) Step 6: Maintain a Consistent Voice Your brand voice is your personality in the digital world. Is it warm and empowering? Confident and bold? Whatever it is, make sure it's consistent across every touchpoint—social, email, in-person, everywhere. ✨ Action Step: Create a quick brand voice guide. Even just a page that lists tone, favorite phrases, and dos/don'ts will keep you grounded and consistent. As I shared in the episode, engaging content is about more than just publishing—it's about connecting. These strategies help ensure your content pillars don't just exist—they live and breathe in the hearts of your audience. Next week, we're wrapping up our April series by exploring how your content pillars can evolve as your audience grows and your business shifts. Trust me—you won't want to miss that one! Until then, keep shining, and remember: Engaging content is the key to turning your content pillars into meaningful connections. ✨ Special Announcements & Links

LISTEN NEXT: [141] Marketing Campaigns for Hairstylists00:00 How Hairstylists Can Stand Out ina Crowded Marketplace01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You01:33 Why Your Skills Aren't Enough toSet You Apart 01:44 The Main Places to Look to Find HowYou're Different02:09 Personal Example from When I WasBehind the Chair03:04 How Hairstylists can LOOKDifferent From the Competition03:17 Audit Your Instagram Feed03:30 How to Create Visual Interest inYour Feed WITHOUT Straying From Your Specialty04:00 Answer THIS Question to Find Your VisualContent Gaps04:35 Examples of Visual Content to Mixit Up05:17 Why, “I Can Execute Your Look” Isn'tEnough05:53 How Hairstylists can SOUNDDifferent From the Competition06:04 This EASY Mindset Shift will ChangeHow you “Sound” in Your Content06:11 The Fastest Way to Come Off Coldand Guarded 06:20 Let GO of the Things Your DreamClients Doesn't Care About (Even if Other Hairstylists Do) 06:40 These Two Types of Captions are Boring(and Basic)07:09 One Quick Way to Generate Tons ofContent08:13 How Hairstylists Can Use VARIETY toStand Out From the Competition08:26 Your Instagram Feed as a Playlist –No SkipsIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!Courses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

James and Nik are joined by Paul Chapman from Noodle photography, as they discuss what makes a winning school photo & video, being 'brave' when taking pictures, and tips to improve the way you capture images around your campus. If you know you need to level up your school's imagery then this one is for you.

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd, Liam Quinn and Paul Rogers discuss the current state of AI in ecommerce, exploring its adoption, opportunities, challenges, and the future of AI agents. They delve into the importance of creative direction, data strategy, and the role of third-party tools in enhancing AI capabilities for brands. The conversation highlights the rapid advancements in AI technology and its implications for customer service, visual content generation, and overall brand strategy. Key takeaways: AI adoption in ecommerce is still in its early stages. Customer service is a key area for AI implementation. Brands must ensure quality data for effective AI use. Creative direction remains crucial alongside AI technology. AI can significantly enhance visual content generation. Data structure is essential for leveraging AI effectively. AI agents could revolutionise user interactions with brands. Brands need to be agile in their AI strategies. The legal landscape around AI-generated content is evolving. Third-party tools are emerging to support AI integration.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations. Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry's go-to “CPG whisperer.” Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We'll explore key insights from the recently announced grocery category winners and get a sneak peek at what's ahead as other categories and brands compete for ENDCAP supremacy this year. Don't miss this exciting conversation—tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Chris discuss: Importance of a detailed rubric for shopper-centric content. Consistency, storytelling, and clarity in visual content to engage shoppers. Digital shelves require ongoing updates and feedback-driven enhancements. Targeting content appropriately, maintaining relevance, and engaging storytelling. Emphasis on mobile-friendly content length and visibility. Creative mobile hero images maximizing product appeal. Comparison of platform restrictions, with Amazon being more restrictive than Target and Walmart. Avoiding overlays that obscure important content through regular audits. End Cap Awards Introduction to the End Cap awards for excellence in digital merchandising. Methodology and objective assessment by industry judges. Focus on U.S. markets initially, with potential international expansion. Shopper centricity, mobile optimization, and sales growth incrementality as key factors. Future improvements include accessibility, ADA compliance, and retailer-specific tailoring. Complexity of ROI, focusing on leading metrics and actions instead of just lagging metrics. Examples of inclusive marketing approaches like razor brands attracting new and maintaining existing customers. Enhancing PDPs with User-Generated Content to boost customer confidence. Legal considerations and innovative uses of influencer content and statistical endorsements. Storytelling and Incrementality: Effective PDPs answering essential consumer questions and utilizing cross-selling strategies. Highlighting marketing occasions such as Super Bowl or back-to-school for sales driving.  

Do you feel your work brings you purpose?In all my work with individuals, I've seen three core needs. The first two dominate our early career.To belong and feel part of a tribe.To gain status and value within that tribe.We seek out the field we want to be in. And how we can fulfil our ambitions in that field. But often many then feel a sense that something is missing.A sense of purpose.This relates to the third need. The desire to want to be part of something meaningful. And this is what Simon Gallagher coaches Clients on.In today's podcast we talked about his journey from PHD Chemist to Beer Brewer to Purpose Coach.Links:Simon Gallagher's Linkedin00:00 Finding Your Purpose00:45 Understanding Core Values01:20 A Journey Through Education02:21 Discovering Coaching03:50 The Power of LinkedIn05:16 The Irish Influence13:32 Transition to Coaching19:25 The Coaching Landscape24:45 Values and Purpose: The Foundation of Coaching26:13 The Role of Humor in Personal Values27:27 Navigating LinkedIn with Authenticity and Humor30:59 The Importance of Visual Content on LinkedIn32:37 Mechanistic vs. Aspirational Values37:53 Coaching for Clarity and Performance44:00 The Challenge of Freedom and Self-Validation46:36 The Burden of Comparison and the Education System47:20 Final Thoughts and Future Conversations

Check out my website to get the full experience In this exclusive interview, I'll show you the multiple advantages of audio vs. visual stimulation and how it leads to so much more intense experiences without causing addictions 4 Men. Why do you prefere Erotic Audio vs. Visual Content?

Uncover the principles of effective marketing for remodelers in this compelling episode of Remodelers On The Rise! Host Kyle Hunt engages in an enlightening conversation with marketing expert Logan Shinholser of Contractor Growth Network, exploring the strategies that can elevate your remodeling business through impactful marketing techniques. From establishing a unique brand identity to mastering the art of creating engaging content, this episode delivers practical insights and actionable advice to enhance your marketing approach. Tune in to gain valuable expertise from Logan Shinholser and propel your business toward growth and success! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Marketing efforts have significantly increased in importance recently. Differentiation is key to standing out in a competitive market. Creating project spotlights can effectively showcase work. Homeowners often need to be excited about remodeling projects. Visual content drives engagement and can lower advertising costs. Building a marketing pipeline is essential for long-term success. SEO and Google Ads are crucial for visibility. Budgeting for marketing should be a priority for remodelers. Social media and video content are vital for engagement. Being proactive in marketing is essential for success.  Chapters 00:00 Introduction to Marketing in Remodeling 02:54 The Importance of Differentiation in Marketing 06:09 Creating Compelling Project Spotlights 09:02 Understanding Homeowner Psychology 11:47 Leveraging Visual Content for Engagement 15:05 Building a Marketing Pipeline 17:57 Effective Use of Marketing Budgets 21:13 SEO and Online Presence 24:03 The Role of Google Ads 26:48 Embracing Short-Form Video Content 30:01 Final Thoughts and Contact Information

"I teach women how to show up better online by learning how to create and take control of their own content creation." - Rebecca Sanabria Rebecca Sanabria is using her creative superpowers to lift up women everywhere.  As a visual content creator and photographer, she works with women entrepreneurs to dream up fun ways to tell their stories in unique ways and bring their brands to life.  She teaches them how to show up better in their photos and how to start having more fun and confidence in their marketing.  Her extraordinary photos have also been featured on the cover of People magazine, in the LA Times, Fortune, Variety, Good Housekeeping and in Tiffany Thiessen's two cookbooks, Pull Up a Chair and Here We Go Again.   On this episode, Rebecca will share her journey from actor in front of the camera to finding her passion and love for working behind the lens.  She'll share tips for taking better photos, creating and controlling your content, what apps will help raise your posting game, and how to get over the “ick factor” of social media and how to start enjoying the creative process! --- Support this podcast: https://podcasters.spotify.com/pod/show/tomgirltv/support

Are you leveraging the full potential of AI in your visual content creation? Have you explored how generative AI can revolutionize the way you produce visually engaging content? With rapid advancements in AI technology, the visual content landscape is undergoing a significant transformation, making it easier and more innovative than ever for creators and marketers to produce high-quality visuals. Today, we're joined by Corbett Drummey, a leading marketing professional from Lightricks, the company behind groundbreaking visual content creation apps like Videoleap and Photoleap. Corbett will share insights into how generative AI is reshaping visual content creation, the advantages it offers, and how you can harness these tools to elevate your marketing efforts. AI in Marketing: Unpacked host Mike Allton asked Corbett Drummey about: ✨ Leveraging Generative AI: Learn how generative AI capabilities can revolutionize visual content creation and overcome common challenges faced by content creators. ✨ Innovative AI Tools: Discover the groundbreaking features of Lightricks' apps like Videoleap, Photoleap, and LTX Studio, and how they enhance content creation. ✨ Future Trends in AI and Content Creation: Gain insights into the future advancements in generative AI and how they might further transform the landscape of visual content creation and marketing. Learn more about Corbett Drummey Connect with Corbett Drummey on LinkedIn Connect with Corbett Drummey on X Resources & Brands mentioned in this episode Lightricks LTX Studio PhotoLeap VideoLeap FaceTune Popular Pays AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-visual-content-generative-ai-in-action/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Elevated, the podcast dedicated to helping you build a better Kitchen & Bath design business. Today, we're exploring the world of AI-powered image editing and how it's revolutionizing the way we create and share visual content.GET IN TOUCH

This week on The Home Builder Digital Marketing Podcast, Jacob Bettis of Insignia Studios joins Greg and Kevin to discuss how strategic planning can help home builders create, share, and track impactful visual content. https://www.buildermarketingpodcast.com/episodes/222-creating-impactful-visual-content-jacob-bettis

In this episode of the Millions Were Made Podcast, Jessica Marx is joined by Lyrik Fryer, the Founder and CEO of WorkPlay Branding. Together, they explore how to grow your business, tell stories through pictures, and shape your personal brand.Lyrik shares her journey as a business owner and how being creative and different in marketing can make a big impact. Learn why it's important to be yourself and make sure your values match your business goals to stand out from the crowd.Discover Lyrik's tips on setting up systems that can grow with your business, keeping your team motivated, and coming up with new ideas to sell more. Find out how to manage different goals while staying true to who you are.Tune in now!Highlights(01:48) Lyrik Fryer's background in entrepreneurship and building successful brands.(05:14) The importance of authenticity and relatability in personal branding and business growth.(13:32) The financial milestones and goals in entrepreneurship.(17:26) Criteria for taking on clients and differences between clients in various stages of business.(21:36) Transitioning from being the face of the brand to promoting the team as the face of the company.(23:24) The cost of Lyrik's marketing strategy.(24:58) The changing landscape of businesses post-2020 and  the importance of maintaining a sustainable business model and continuing to serve established clientele.(26:05) The importance of branding and visual concepts in the market over the next few years and the need for creativity and uniqueness in marketing strategies.(28:21) Advises for those who feel they lack creativity in branding.(31:21 - Lyrik Frye's top three pieces of business advice, including the importance of building scalable systems, being disruptive in the market, and embracing conflicting goals to drive innovation.(36:45) How to motivate teams to believe in and work towards ambitious company visions, and the importance of hiring individuals aligned with the company's purpose and creating clear KPIs.Connect with Jessica:Instagram: @millionsweremade and @thejessicamarx   Website: Million Were MadeWork with Jessica: Tailored PremierConnect with  Lyrik Fryer:Website: WorkPlay BrandingLinkedIn: Lyrik Fryer

How can businesses harness the power of AI to revolutionize product photography and brand assets? In this episode, I'm joined by Salma Aboukar, co-founder of Qreates.com, who shares insights into leveraging AI for creating stunning visual content efficiently. We explore the transformation of brand identity creation, as well as where AI accelerates the process, reduces costs, and enhances quality. Listen in as Salma shares how to build a complete brand identity using AI tools, discussing the processes and platforms that allow brands to produce photorealistic images that would typically require a significant investment. We also dive into the technical aspects of AI platforms like MidJourney, DALL-E, and Stable Diffusion, understanding their strengths and how to best utilize them for eCommerce success. You can find show notes and more information by clicking here: https://bit.ly/3QHhv8z Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

In this podcast episode, MIchelle Frenchette and Corey Maas discuss the plugin's features and user experience. They address user feedback, particularly issues with the onboarding process and interface design. The host demonstrates how to create a site and install the plugin, emphasizing the importance of template creation for image generation. They also consider improvements to the plugin's UI/UX and integration with WordPress, including the management of admin settings.Top Takeaways: Importance of Understanding User Experience: Corey emphasizes the significance of understanding how users interact with a product, especially for someone like Michelle, who is new to using it. This helps in refining the product's usability and functionality.User Feedback Drives Product Development: The conversation highlights the iterative nature of product development based on user feedback. Corey listens to Michelle's questions and feedback to better understand areas where the product can be improved or clarified.Clarity in Product Communication: Corey recognizes the value of clear communication in explaining the product's features and functionality. He uses the conversation as an opportunity to articulate how the product works, helping Michelle and potentially other users understand it better.Productivity Enhancement: The conversation underscores how the product aims to streamline repetitive tasks and enhance productivity. By automating image generation and template usage, users like Michelle can save time and effort in creating visual content for their websites or social media platforms.Mentioned In The Show:CanvaPhotoshopBeaver BuilderYoast Squirrly SEOWooCommerceAdmin Menu Editor Pro

In this episode, guest Jeff Dickson, VP of Marketing at Harling Masonry Restoration, shares his journey into construction and building Harling's brand. Topics include challenges of implementing a new CRM system, impactful technologies in the industry, understanding target clientele pain points, and utilizing visual content for marketing. The importance of quality opportunities for business growth and IT cybersecurity strategies are also discussed.

Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores the dynamic landscape of medical communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective medical communications practices

Brand vs Marketing, what's the difference? In this episode, Richard Hill is joined by the Founder of Identity Agency, Thomas Atkins. He delves deep into the process of branding, how you need to constantly adapt to stay relevant and the importance of creating touch points that resonate with your customers. Identity Agency works with brands to help them grow online with a consistent brand image. As a Business Owner, Thomas is very much aware of the challenges of running a company. In this honest and frank discussion, he shares how he handles loneliness and his mental health. Listen to find out how to stand out in a crowded marketplace, develop customer service strategies that delight customers and how work life balance is a myth. It's time to humanise your brand and connect with your customers at a deeper level. Topics Covered 00:00 - How and why Thomas entered the world of branding  04:49 - Navigating uncertainty as an Agency Owner 07:29 - The importance of branding  10:23 - How to differentiate your brand in a competitive marketplace 14:23 - Humanising business through visual content improves consumer connection and differentiation 17:57 - Consistency across brand touch points is crucial for success. It's easy to neglect maintenance and updates in the excitement of a rebrand or new website 21:08 - eCommerce Owners must invest in strong customer service to compete with tech giants like Amazon 24:59 - Advocates for branding as foundation for growth and marketing 28:45 - Network with diverse Business Owners for support and friendship to alleviate stress 32:15 - Business Owner suggests happy work-life blend over balance for personal satisfaction and adaptation to individual needs 33:18 - Learning to balance work and personal life is important 36:44 - Seeking talented designer to lead and grow their own department within business 40:19 - Book recommendation 

LISTEN ON SPOTIFYThey say a picture is worth a thousand words, but what if it takes forever to load? In this episode, you'll learn the secrets to optimizing images and graphics for your website. I'll be sharing my best tips for creating quality images for your Squarespace website, so your content looks good and loads quickly.Support the showThe term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Content remixing. It's not just a trendy term; it's your ticket to boosted reach and SEO success. Imagine crafting a killer blog post and then picture that content reaching a wider audience, not just once but multiple times. That's the magic of content remixing. It's about making your existing content work smarter, not harder.In this episode, I go over the following:

If you want to reach more customers and grow your brand, call R.E.D Marketing Firm at +13467772137 - and make digital billboards part of your strategy! Find out more at: https://redmarketingfirm.com/blog/post/how-to-maximize-advertising-impact-with-digital-billboards-by-r-e-d-marketing-firm R.E.D Marketing Firm City: Houston Address: 1760 Barker Cypress Road Website: http://www.redmarketingfirm.com

Hi friends! Welcome to another episode of The Render Podcast and we are so excited to have you here joining us all about how you can market your small business, effectively and creatively, this holiday season. Whether you are an event florist, a rental company, an event planner, or perhaps another type of small business owner, there are ways that you can market your business this holiday season to continue seeing that revenue come into your business. Here is a sneak peek of what this episode consists of: [1:50] Curated Holiday Packaging [3:33] Leveraging Social Media & Visual Content [6:18] Collaborate with Local Businesses Thank you so much for joining us on today's episode of The Render Podcast! We will see you next week!

In this episode, host Tony Whatley gets you caught up to speed with technology, and unveils the latest news on OpenAI and ChatGPT. There have been several amazing updates in the last few weeks, and these latest ones will certainly disrupt some industries. Connect with Tony at https://365driven.com https://instagram.com/365driven https://www.facebook.com/tony.whatley.1

I am honoured to welcome back return guest to The Debra Shepherd Podcast, Amanda Owen. Amanda is the Co-Founder of Jasper Avenue, Sydney's trusted agency for social media photography and compelling visual content. With an unwavering commitment to detail and a sincere passion for empowering businesses through captivating visuals, Amanda and her team help harness the power of visuals to ignite buzz around your business. Jasper Avenue excels in crafting engaging, eye-catching imagery, catering to the food industry, professionals, and their sister business, Sydney Product Photography, serving e-commerce brands and products. They also offer comprehensive digital content marketing and expert social media management services.  In this episode, Amanda takes us behind the scenes. We talk about the business growth Amanda and her team have experienced over the last few years. We talk about leadership, building a team, social media, visual content creation and visual storytelling for businesses. HIGHLIGHTS How experience and passion for the hospitality industry and photography lead to the creation of Jasper Avenue. Amanda talks about leadership lessons from rapid business growth. Why it is critical to invest in yourself as a business owner. The importance of developing and empowering your team. How Amanda and the team at Jasper Avenue built connection, community and support during the pandemic. The evolution of visual content, plus visual content creation tips to help small businesses share their story. Why Amanda focuses on a multifaceted approach to communicating and marketing Jasper Avenue and Sydney Product Photography. Using content pillars in your business as a navigation guide. The importance of being true to who you are as a business owner. Amanda shares what's coming up for Jasper Avenue and Sydney Product Photography over the next 12 months. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the podcast inspires, empowers and supports you to communicate meaningfully, create success and experience more ease, joy and meaning in your life and business. Leave a review with your favourite episode, biggest learning, most inspiring moment or ‘aha' moment. I invite you to follow or subscribe to the show to be notified when new episodes are released.    SHOW NOTES   Get all episode show notes here:   www.debrashepherd.com.au/debra-shepherd-podcast   CONNECT WITH AMANDA www.jasperavenue.com.au www.sydneyproductphotography.com.au Instagram @jasper.avenue Instagram @SydneyProductPhotography CONNECT WITH DEBRA  www.debrashepherd.com.au Instagram @_DebraShepherd  

Ready to take your Amazon listings to the next level? Join us for an enlightening episode where we delve into the world of visual content that goes beyond words, all aimed at elevating your Amazon listings to new heights.In this episode, we're joined by a true visionary in the field, Rafael Veloz. With a trail of three Telly Awards and an incredible win in the global "The Amazing Listing" competition hosted by PickFu and Helium 10, Rafael has revolutionized the art of Amazon marketing. Founder and director of Share It Studio, his journey is marked by a data-driven approach that has resulted in a staggering 77% average sales increase within the first month of launch for over 500 successful Amazon listings.Step into the world of irresistible visual content with Rafael Veloz as he shares insights on taking your Amazon listings beyond words. His extensive experience and creative approach promise to transform the way you present your products online. Get ready to learn how to create listings that not only speak volumes but also captivate your audience in ways that words alone can't achieve.

Has your team decided to do away with visuals in product documentation? Or are you struggling to maintain visuals with the rapid and frequent pace of content updates? If so, then this episode is for you.Keeping up with a rapidly evolving tech landscape and maintaining relevant visual content can be daunting. But, the power of visuals can't be undermined. In this insightful conversation, Daniel Foster shares how TechSmith is harnessing the power of AI in its software to create an efficient, streamlined process for creating visuals. From AI-assisted video editing to audio improvement, understand how these tools can create cost-effective content. It's all about making AI work for you, simplifying processes, and enhancing user experience. Join us on this exciting journey of redefining content creation in the tech industry and optimizing visuals.Guest BioDaniel Foster is the director of strategy at TechSmith (developer of Snagit and Camtasia), the market leader in screen capture software and productivity solutions for in-person, remote, or hybrid workplace communication. Daniel has 20+ years of software industry experience spanning product strategy, marketing, communications, and community building. In his role, Daniel defines the strategic direction of the company's products and identifies new ways to help hybrid and remote teams work more efficiently with enhanced clarity. Connect with Daniel on LinkedIn and Twitter. For more information, visit www.techsmith.com.ResourcesResearch hub which includes:Value of VisualsUltimate Guide to Simplified User Interface Graphics (SUI)The Ultimate Guide to Easily Make Instructional VideosTechSmith Academy: Writing Helpful Help (especially for someone getting started as a technical communicator)Simplify Tool in Snagit (tutorial)Smart Move in Snagit (tutorial)Camtasia AI Background Removal (beta feature)AudiateShow CreditsIntro and outro music - AzAudio engineer - RJ BasilioShow notes generated by AI and curated by me.

In this episode, we explore the dynamic world of video podcasting. From the buzz around video's role in breaking down podcasting taboos to leveraging its power for growth, this episode covers it all. We break down the in-person vs. remote recording debate and reveal how video can boost your business and revenue streams. We also give practical advice: when to embrace video and when to stick with audio, along with insights into monetization strategies. We also highlight the beauty of imperfection in podcasting.  Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work. Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent. Join us on this episode as we unravel the secrets of thriving in the content creation arena, navigating the challenges, and seizing the opportunities presented by the evolving media landscape. Learn about: [3:05] The importance of video for a podcaster [4:50] Does video take away the taboos of podcasting?  [6:00] How to leverage video to grow your show [8:20] Using video to help grow your business [12:05] In person vs. remote video recording [13:15] Making money through different avenues [15:10] When people shouldn't start a video podcast [16:55] Releasing the expectation of perfectionism   Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/GZ4EQnY9 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf Free LinkedIn Marketing Strategy Quiz:  https://richperry.com/linkedin-marketing-strategy-quiz/     Connect with Lloyd here: TikTok: https://www.tiktok.com/@lloydnotgeorge YouTube: https://www.youtube.com/channel/UC0VFJDLNVjFGQuCavpwjERw Instagram: https://www.instagram.com/lloydnotgeorge/ Website: https://www.bigcreator.energy/   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting  Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

In today's fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This week we delve into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape.Here's what you'll learn

Video dominates modern media consumption, but video creation is still expensive and difficult. AI-generated and edited video is a holy grail of democratized creative expression. This week on No Priors, Sarah Guo and Elad Gil sit down with Devi Parikh. She is a Research Director in Generative AI at Meta and an Associate Professor in the School of Interactive Computing at Georgia Tech. Her work focuses on multimodality and AI for images, audio and video. Recently, she worked on Make a Video 3D, also called MAV3D, which creates animations from text prompts. She is also a talented AI-generated and analog artist herself. Elad, Sarah and Devi talk about what's exciting in computer vision, what's blocking researchers from fully immersive Generative 4-D, and AI controllability. No Priors is now on YouTube! Subscribe to the channel on YouTube and like this episode. Show Links: Devi Parikh - Google Scholar  Text-To-4D Dynamic Scene Generation named MAV3D (Make-A-Video3D) Full Research Paper Website with examples of image to 4 D generation Devi's Substack Sign up for new podcasts every week. Email feedback to show@no-priors.com Follow us on Twitter: @NoPriorsPod | @Saranormous | @EladGil | @DeviParikh Show Notes: (0:00:06) - Democratizing Creative Expression With AI-Generated Video (0:08:31) - Challenges in Video Generation Research (0:15:57) - Challenges and Implications of Video Processing (0:20:43) - Control and Multi-Modal Inputs in Video (0:25:50) - Audio's Role in Visual Content (0:39:00) - Don't Self-Select & Devi's tips for young researchers

I answer the question that many of my clients ask... "Where to start marketing a new business online?"I talk about the importance of knowing your personal strengths and what 'sets your soul on fire' to create a brand that reflects your personality and captures the attention of potential customers. I provide tips on how to create profitable strategies, connect with ideal clients, and build a relationship by using social media and different platforms. I share how to alternate between creating value-based content and promotional content while aiming to start with a "handshake" on social media. Join me to learn how to make sure you are marketing yourself and your brand on the right platform for your business.

OJ Lopez is Founder and CEO at Revastaff. Revastaff is a multi-sided web platform that helps home buyers visualize properties better by enabling creatives to produce augmented and virtual reality content for real estate sellers. Revastaff is part of the IdeaSpace Philippines Accelerator Program Cohort 10. IN THIS EPISODE | 00:43 Ano ang Revastaff? | 01:26 How did Revastaff grow to a startup trusted by many real estate brands today? Can we know some backstories? | 05:40 How does the magic of Revastaff work in making property visuals stronger? | 10:48 What is the range of visual production services that Revastaff does? How do you use virtual reality? | 15:35 How does tech play in the web content platform of Revastaff? | 19:50 Who are the real estate players that Revastaff is mainly providing service for? | 22:14 Revastaff is also expanding to Produce, Store, and Market. How does Revastaff make the process easier for real estate sellers? | 26:10 Revastaff is now on its pre-seed funding round and is part of the IdeaSpace PH Accelerator Program Cohort 10. What are the plans of Revastaff moving forward? | 33:33 As a PH startup founder, can you share some advice to our listeners? | 36:15 How can listeners know more about Revastaff? REVASTAFF | Website: ⁠www.revastaff.com | Facebook: www.facebook.com/REVAstaff OFFICIAL E-LEARNING PARTNER | Ask Lex PH Academy: ⁠⁠⁠www.asklexph.com⁠⁠⁠ | Get 5% discount by using the code: ALPHAXSUP CHECK OUT OUR PARTNERS | TechShake: ⁠⁠⁠www.techshake.asia⁠⁠⁠ | OneCFO: ⁠⁠⁠www.onecfoph.co⁠⁠⁠ (mention Start Up Podcast PH as referral!) | Pinoy IP Works: ⁠⁠⁠www.pinoyipworks.com⁠⁠⁠ | Packetworx: ⁠⁠⁠www.packetworx.com⁠⁠⁠ | NutriCoach: ⁠⁠⁠www.nutricoach.com⁠⁠⁠ | LookingFour Buy & Sell Online: ⁠⁠⁠www.lookingfour.com⁠⁠⁠ | Benjoys Food Products: ⁠⁠⁠www.benjoysfoodproducts.com⁠⁠⁠ | DBUZZ: ⁠⁠⁠d.buzz⁠⁠⁠ | AltSwitch | Twala | Eplayment | Hive Energy PH START UP PODCAST PH | YouTube: ⁠⁠⁠www.youtube.com/StartUpPodcastPH⁠⁠⁠ | Spotify: ⁠⁠⁠open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVa⁠⁠⁠ | Apple Podcasts: ⁠⁠⁠podcasts.apple.com/us/podcast/start-up-podcast/id1576462394⁠⁠⁠ | Facebook: ⁠⁠⁠www.facebook.com/startuppodcastph⁠⁠⁠ | Instagram: ⁠⁠⁠www.instagram.com/startuppodcastph⁠⁠⁠ | LinkedIn: ⁠⁠⁠www.linkedin.com/company/startuppodcastph⁠⁠⁠ SUPPORT THE PODCAST | Patreon: ⁠⁠⁠www.patreon.com/StartUpPodcastPH⁠⁠⁠ | Unionbank: 109426505649 | GCash: 09623871744 This episode is edited by the team at: ⁠⁠⁠tasharivera.com

On today's episode of Tech Talks Daily Podcast, I am joined by Cody Coleman, the inspiring co-founder, and CEO of Coactive AI, a Cloud 100-recognized startup transforming how organizations analyze and search image and video data. Cody shares his remarkable personal journey, from humble beginnings to earning his Ph.D. at Stanford and leading a cutting-edge visual data analytics company. Cody is also a passionate advocate for sustainable and ethical AI, working relentlessly to fight algorithmic bias in computer vision. He discusses his recent research in this area and shares exciting news about Coactive AI's $14 million funding round, led by Andreessen Horowitz and Bessemer Venture Partners. We dive into how this investment will fuel the development of their visual content analytics platform and help refine their go-to-market strategy. Discover how Coactive's platform is set to benefit both enterprises and startups by unlocking the hidden value in the world's images and videos. Cody also talks about their closed beta, featuring companies like Fandom, which aims to gather valuable feedback and make essential adjustments to the platform before its official launch. Join us on this compelling episode as we explore Cody's incredible backstory, Coactive AI's mission, and their platform's revolutionary potential in visual data analytics. 

Kevin Breuner is a musician, educator, and advocate for independent artists. He is best known as the former Vice President of Marketing at CD Baby, one of the largest distributors of independent music in the world. During his tenure at CD Baby, Kevin played a critical role in helping independent musicians distribute their music online and build successful careers in the music industry. He also hosts the popular podcast "DIY Musician" and has written extensively on the subject of music marketing and distribution. Today, Kevin continues to champion independent artists and help them navigate the ever-changing landscape of the music industry.He emphasizes the importance of email lists, as they offer a more effective way to convert fans and build deeper relationships with them compared to social media platforms. In this episode, you learn:How to build and maintain an email list that effectively converts fans and builds deeper relationships with them.Ensure that your social media profiles direct fans to your email list and that the digital presence is streamlined to avoid confusion and lost conversions.Focus on creating visually engaging and memorable content on platforms like TikTok that highlight the catchiest parts of their music to create anticipation for future releases.Connect with Kevin on his Instagram at: https://www.instagram.com/kbreunerLearn more about CD Baby at their official website: https://cdbaby.com/Want to Fast Track Your Music Career? Try MusicMentor™ Pro For Free: https://link.modernmusician.me/MusicMentorApply for Gold Artist Academy: https://link.modernmusician.me/apply-for-coaching

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: https://ats-heritage.co.uk/https://twitter.com/ATS_Spencerhttps://twitter.com/ATS_Heritagehttps://www.linkedin.com/in/spencerclark/ Spencer ClarkAs a newbie to the sector, I started my career in attractions back in 2012 when I joined ATS to help grow the business. There was so much to learn, but I used my experience in design and creative problem solving and a natural ability to understand clients needs quickly.Today I am in the privileged position of co-owning and leading the company as MD with a fantastic team and a reputation to match.My underlying passion is in creating value through great design and unrivalled customer service. I love nothing more than to listen to clients describe their problems and to be asked to help them overcome them, often in a highly creative yet pragmatic way.I love how we can use technology (thoughtfully) to elevate an experience. At ATS, we are pioneers of on-site and on-line digital visitor experiences across the cultural sector, delivering amazing audio & multimedia tours, digital apps/tools, films and tailored consultancy services.We help our clients to engage with millions of visitors and we're privileged to be trusted by attractions small and large across Europe, including St Paul's Cathedral, Guinness Storehouse, Westminster Abbey, Bletchley Park, Buckingham Palace, Windsor Castle, Titanic Belfast and Rembrandt House Museum.Outside of work, I'm busy keeping up with two active daughters and try to get on the water paddle boarding, on the hills mountain biking, or roaming around in our camper van.  Transcriptions: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. In today's episode I speak with Spencer Clark, Managing Director of ATS Heritage.Spencer shares his insight into what the biggest pain points are for attractions when developing their stories, and the ATS methodology that helps bring out the very best experience for your guests.If you like what you hear, you can subscribe on iTunes, Spotify and all the usual channels by searching Skip the Queue. Kelly Molson: Welcome to Skip the Queue, Spencer. It's lovely to have you on. Spencer Clark: Thanks for having me, Kelly. Kelly Molson: It's taken a while for me to persuade Spencer to come on. I'm not going to lie, I've had his arm right up his back for a while, but he's finally here. Spencer Clark: I've relented. Kelly Molson: He has relented, but he might regret it. Right, icebreakers. What's the worst gift that anyone's ever given you? Spencer Clark: Who's going to be listening to this? I'm not so much worse, but once you get, like, your third or fourth mug, it might be personalised and tailored to you, maybe they're quite amusing, some thoughts gone into it, but when you get a few too many mugs, that creates a little bit. Kelly Molson: Would you rather socks than mugs? Spencer Clark: Yeah, I'm getting into my socks now. Yeah, some nice socks would go down a treat, I think. Kelly Molson: Yeah, I'm with you on this. So this was a Twitter discussion, so the team at Convious sent me some lovely Convious branded socks the other week. They're great. And I had them on. I took them a little picture, I put them on social media and then everyone was like, "Oh, socks. Yeah, were going to do socks for giveaways", but everyone said, "No, socks are rubbish". And I was like, "Absolutely not". Socks are, like, low of the list of things that I want to buy myself. So if I get free socks, I'm going to wear them. Spencer Clark: That's it. And you get your favourites. Kelly Molson: Good. No mugs for Spencer. Okay, this is a random one. If you can only save one of the Muppets, which muppet do you choose and why? Spencer Clark: Oh, man, that's quite a good one. Miss Piggy is a little bit hectic for me. I don't think I could spend a lot of time with her. The chef's quite entertaining, though. The hoodie gordie chickens, I think is. Yeah, I think he was smiling face and, yeah, I like a good chef, so, yeah, I keep him. Kelly Molson: It's a good choice. And I wasn't expecting the impersonation either. Impressive. Spencer Clark: There you go.Kelly Molson: Really, we're taking this podcast to new levels, people. This one would be quite easy for you if you could only listen to one album for the rest of your life. What would it be? Spencer Clark: That's a good. That's really good. Back after Uni, 1999, I went travelling with my best friend and we had a little campervan and went around New Zealand for four weeks and we bought two tapes when we landed in Auckland and we had those two tapes and we listened to just those two tapes for four weeks in a camper van. And one was Jamiroquai Synchronised album, big Jay Kay fan. And the second one was Californication by the Red Hot Chilli Peppers. Kelly Molson: Excellent. Spencer Clark: And I can still listen to them over and over again now. Kelly Molson: I think I'll let you have the two because it's a great story and really good memories attached to those two. Spencer Clark: Oh, every time we put it on. And Dave is not a great singer, but it's a memorable voice he has. So we're travelling around, these tracks pop up and I'm taking straight back to a certain lovely mountain right here in New Zealand. It's Delcito. Thanks, Dave. Kelly Molson: Lovely. Thanks, Dave. Good memories, good story, good start to the podcast. Right. What is your unpopular opinion? Spencer Clark: So it's QR code, but in a particular setting. And that is where, in restaurants or places to eat, where the QR code is that's your menu. It's the way you pay and everything. And I think just sometimes it gets just a bit frustrating. It's not a great experience because I like a big menu, not necessarily with pictures on the food, I don't need that. But a good menu with everything on it, so you can kind of see the choices, but on your phone you can't really see the whole menu, so that's a bit annoying. And then you got to just order it and add it to your basket and then you think it's gone, then do all the payment. Spencer Clark: I know it's supposed to be easy, but in that environment, I prefer just chatting to a waiter or a waitress and just and having a good experience. Kelly Molson: I agree. When there was a need for, it was great. Obviously, during pandemic times, that was great that you could go in and you could do that. But, yeah, I want to ask questions. I can't decide between these three dishes. What would you pick? You want that conversation, don't you? That's the whole part. It's all part of the experience of eating out. Spencer Clark: It definitely is. And I did a lot of time as a waiter in my late teens and early twenties. And a great waiter makes your night. That's the way I see it. All your day. It's just under use. You don't want to cut them out, you want to go just all on the app. Kelly Molson: Right, listeners, that is a good one. Let me know how you feel. Are you up for having a little chat with your waiter? Straight waitress? Or do you just want to go QR code, cut them out, no chat. No chat. Let me know. Spencer Clark: Sometimes I have those moments as well, of course, but overall, I'd rather chat with someone. Kelly Molson: All right, tell us about your background before you got to ATS. It wasn't in the attraction sector, was it? Spencer Clark: No. So ATS where I'm at now, I've been eleven years and this is the first entry into attractions culture sector. So I did product design at uni and I was never going to be the best designer. It worked out, but I love design and I love the process of essentially being given a problem and find ways in which you can design something to solve it in the best possible way. So to design was definitely in my interests. And then after Uni, I had an idea. My sister is profoundly deaf and so we had an idea for some software, or had some ideas for some software that helped communicate with businesses using your PC. This is pre Messenger and pre WhatsApp all of that. Spencer Clark: So it's kind of when using modems, if anyone remembers those, I'm really sure my age when talking about modend dial ups and yeah, I went to the Princess Trust actually for a bit of funding, a bit of help, and kind of did that start up. So that was inspired by trying to find a solution for an issue that my sister was facing. But then, yeah, the internet really hit us and we had messenger and thankfully, communications with deaf people are far better now. And on almost any cool playing field we've got WhatsApp texts, all of that sort of stuff, and email everything, so it kind of levelled it a bit. Then I set up another business with her and it was deaf awareness training. So we would train healthcare professionals, predominantly. The front of house, health care, how to communicate better with deaf patients. Spencer Clark: Again, driven off of a pretty horrible experience that my sister had. And so, yeah, trying to sell something and making the experience better was really important to us. So that was really good. And through that, funny enough, I met ATS along that route because ATS were looking for some sign language tours. They were the first company to really start to do it on handheld devices. And yeah, that's how I met them, because they found us doing deaf awareness training and signing and asked us for some help. That was the seed. But then at the same time, when I was doing small business consultancy around childcare businesses, really random, but it was the same sort of thing. Spencer Clark: I love working a bit of entrepreneurial spirit in me and I loved helping organisations, smaller businesses, particularly with their cash flows and their marketing ideas, and just general small business help, really. And then I found ATS and that's a whole other story. Kelly Molson: I love that. Yeah, well, great story. I didn't realise that you had a startup and you've been part of all these quite exciting businesses and it's those businesses that kind of led you to ATS. Spencer Clark: Yeah, I had a moment and as many of us do, I suppose I was getting married and I was working in these different jobs and it was quite randomly kind of moved to different things and I was trying to find the focus, what do all these different businesses and these things do? And I was kind of looking at what I enjoyed, what I was good at, and I went through a bit of a career reflection and had someone help me do that. And we're looking, what's the common thing here? And it was creativity, it was working with people. It was definitely small business, not big corporates. And at the time, because I'd already known ATS through doing some of the sign language stuff, they went on my list as, “I need to have a chat with Mike about that one day”. Spencer Clark: He's the founder of ATS. And then yeah, eventually we sat down in the chat and invited me on board to try out. And that was eleven years ago. Kelly Molson: And that was eleven years ago. Tell us about ATS, tell us what they do for our listeners and what's your role there? Spencer Clark: Sure. So I'm now Managing Director ATS. So I've been there in that role for two and a half years now, two or three. Prior to that, I was Business Development and Sales Director, so driving new business. And yes, so ATS, we've expanded out now, but I guess we're a full service. From Creative Content so predominantly known for audio multimedia guides to on site interpretation and storytelling. So our core business is around coming up with brilliant stories, working with our clients to write scripts, and then looking at the creative ways in which we can tell that story to their target audiences. So whether it's families, adults, overseas, we then come up with all these great ideas. And whether it's audio or multimedia, with film or apps, with interactives and games, we try and find all the unique ways of telling that story, of that unique site. Spencer Clark: So we have predominantly in house, fantastic production team, editors, filmmakers, developers, we have interpretation specialists and script writers. So once we've done all the content, we've also got all the technology as well. So part of our business has we manufacture our own hardware, so multimedia guides, audio guides, we have software that runs on all of them. We also do apps and PWAs, and we have a tech support team as well, who are out managing all of our clients. So we have 45,000 devices out in the field at the moment, so there's a lot being used, a lot of experiences being had one of our devices, but they all need battery changes, servicing, all that sort of stuff. So we got a tech team for them as well. So complete end to end from consultation, content, hardware, support.Kelly Molson: Yeah, and great sector to work in. You talked about developing stories. Heritage organisations have the best stories, right? So it is an absolutely perfect fit. I want to talk about the process that you go through and how you make that happen for the heritage sector. What is the biggest pain? So I'm in the marketing team of a heritage organisation and I've got a pain and I know that ATS can probably help me solve it. What is that pain that I bring to you? Spencer Clark: There's a number that we get approached about and I guess the first one, though, is we've got great stories. So, yes, heritage and cultural sites naturally have loads of great stories, so the most prime problem really is them to say, "We want to understand which audience we want to tell our stories to", number one. And then number two, "once we know that, how do we tell the stories in the best memorable, entertaining, educational way?" So really, they're the starting point, really, is helping them understand who their audience is and then going, "Right, how are you telling that story?" I often say with a creative conduit between the site and its heritage and their audiences. And we're the guys in the middle. Spencer Clark: You go, Right, we're going to understand these really well and come up with really great ideas to tell that story to that person in that experience. And that's the prime too. But then it expands out because once you start chatting to them and you go, well, those stories can be told in different ways to different audiences, but also the experiences are very different across sites. So you could have a linear tool, so you kind of know that the story has to make sense stop after stop and it's kind of a narrative thread, whereas other sites are random access, so you're moving around. And so therefore, everything needs to make sense in that situation as well. Kelly Molson: Very interesting, isn't it? I hadn't thought about how the building itself or the area itself can have an influence on how the story is told. Spencer Clark: Absolutely. So we do guides at St Paul's Cathedral and Westminster Abbey, and you're thinking, "Right, big ecclesiastic sites, they must be very similar", but they're not. St Paul's random access. So once you've done the introduction, you can go wherever you like in St Paul's and access that content. The storytelling within that space, however you like. Westminster Abbey is very linear and so you start at point 1 and you have to go through and there's a fixed route to it. They're two very different buildings architecturally, so the challenges with that, for example, is when we're designing the scripts and designing the experiences, saying, "Well, what is the visitor journey here? And where are their pinch points?" I think in one spot in Westminster, we had 10 seconds to tell a story. Spencer Clark: People can't stay more than 10 seconds in that area because it just ends up backing up and then it's awful for everybody else. Whereas St Paul's is very different. You've got a lot more dwell time and a lot more space that you can sit and just listen. So two very different experiences that we design. Kelly Molson: That's really complex, isn't it? So you're not only thinking about how to tell the story in the best way to fit with the venue and the access and how people walk around it, but also from a capacity perspective, people can't stay in this area for longer than 10 seconds. So you've got to get them moving. Spencer Clark: Exactly. Kelly Molson: It blows my mind. Talk me through your methodology then, because I think that's quite interesting. Like, how do you start this process? They've come with the pain. We've got this great story, we're not telling it in the best way that we could. How can you help us? Where do you start? Spencer Clark: It's a good place. What we love is you get face to face and you walk the current experience and you walk through it. And it's great to talk to visitor experience teams, curatorial, front of house, as well as senior stakeholders and having a conversation with all of them to kind of really get a sense of what's the outcome I'm starting with what's wrong or what do you want to better? What do you want this outcome to be? And then we kind of work backwards because we have a lot of experience to share. And so there's things around this routing, wayfinding, dwell time. There's things around operations and logistics of handing out hardware or promoting an app if that's what clients are pushing out to their visitors. But we all got to understand there's lots of different models as well. Spencer Clark: So some sites, for example, you may pay to get in, but then you may pay for an audio or a multimedia guide or an app afterwards. So you're paying for your ticket and then you've got a secondary spend for a guide. I have seen a lot of our sites, especially some of the bigger ones, they have an all inclusive. So you buy your ticket and you get your guide included. But those two models means two different things because on the all inclusive, the majority of your audience are getting that guide. Therefore that story that we're going to create for you is being told to the biggest proportion of your audience, whereas those who buy additional, you know, the take up is going to be lower, therefore that message is not going to get to that many. But you don't need as many devices. Spencer Clark: And so we look at kind of whether they can handle a stop of hundreds or thousands of devices in some cases. Kelly Molson: Oh, you mean like where they're going to put them? Spencer Clark: Exactly. Kelly Molson: Yeah, it's all about that. Spencer Clark: These castles and heritage sites didn't really they weren't designed to hold racks or racks of guides, which is why they end up in some funny places, sometimes moat houses and whatever. So we start there, that's kind of walk it through. We want to listen and understand what everybody as a stakeholder, what they're wanting from it, but then we really kind of go, what does the visitor really need and want? What are they paying for? What are their expectations? And how can we have our impact on the visitor experience, which is essentially what it is. We're involved with storytelling content, visitor experience and technology, essentially the delivery method of it. Kelly Molson: What's a good case study, then, that you could share with us? I guess the proof of the pudding is in people being engaged with those stories. So it'll be about the feedback, right, that the organisation gets once people have been through the experience and they get good TripAdvisor recommendations and all that kind of thing. What's a good example that you can share with us of something where you've worked on it and it's made quite a vast difference to that experience?Spencer Clark: I'd like to say every single project. We generally want every client. We're passionate about making a difference. You're investing in time and money and we want to add as much creativity to it, but we want it to be as effective as possible, which is why I really want to understand what clients are wanting to get. If we look at this in a year's time, what do you want to see happen? And if it is better, TripAdvisor does that. I think we're hitting that really well, because not many sites, I'd say you have visitors kind of commenting on the audio or the multimedia guide back in the day. But when you look at a lot of our client sites, they get mentioned in TripAdvisor and how it's made a massive difference. Spencer Clark: So I was chatting with a client today, the guide is eight years old, a multimedia guide. We did a full film production for the introduction film, but then we also put that content into the guide, so it felt like this really the continuity in the storytelling. So once you arrive, you watch the film, you got the characters on the film, but they also feature in your guide. So as you've watched it, you go off and you go to a dinner party and we're just chatting today and they said, eight years on and it's still really good and getting reference to and we've got prospect clients and new clients who go over and check it out and they just love it. Just because we've designed it to last a long time, it shouldn't date because it's often our sector. Spencer Clark: They're not refreshing content like that every couple of years. It needs to last as long as it can and get its money's worth. The output is a great Visitor experience. Hopefully we're inputting on the NPS score, so hopefully people are saying, “yes, the overall, we're one part”. My colleague, Craig, he says it people don't go to a site for the multimedia guide. Right. They're not going, oh, we're here ATS are great, let's definitely go to one of their sites. They don't they go there? And then once they get this wonderful experience with the front of house with a fantastic audio multimedia guide that's been thought about and really designed well. Spencer Clark: And then the retail was great and the food and beverage was good and there was parking and whatever, and it was a sunny day because if it's a rainy day, everyone has a really bad experience. It's raining, which is obviously out of control of many sites. So, yeah, we're one element, but an important one, we feel, that really impacts on ATS and TripAdvisor and feedback and repeat visits. Kelly Molson: Do you get asked that question, actually, about how long this will last? So you said that guide has been around for about eight years now and I'm thinking, "yeah, that's good going, that's good return on investment, right?" We get asked that quite a lot about websites. "How frequently do you need to update your website? How frequently do we need to go through this process from redesign and development?" And I think it really depends on how well it's been done to start with. So we've worked with attractions where we did their website, like six or seven years ago. It still looks great because it was thought out really well, it's planned well, the brand was in place and it's the same, I guess, with your guide, if it's done well from the start, it's going to last longer. Spencer Clark: Absolutely. And to me, that's part of the brief, that's the design process, looking at the brief and the clients and asking those questions, "Well, you're, you can update this" and you kind of know they're not going to update it in a year. So how long was the shelf life of this product? What do you want it to last? And so once you know that at the beginning, you start producing it in a way that you say, well, that might date, you could have contemporary fashion, but that might look a bit dated in five, six, seven years time, whereas if we go animation, you can make things last a lot longer. But then, yeah, realistically you could be looking at how long does this last? Eight years, nine years? Spencer Clark: We've got clients up to ten years now. As long as you write it, you have an awareness that you don't mention potentially people's names who work there because they may move on and maybe even the job title might change. So you got to just be a little bit careful of kind of mentioning that, especially at site's consideration. When you've got 12, 13 languages, you make one change in the English, you've then got to change all that. So again, it's this understanding at the beginning saying, well, the risk of having a celebrity or whoever if you don't want them and they're out of faith or whatever, or they're not available to do any rerecords you got to think about that and say, well, that's going to have a knock on effect, and that will change then eventually. Spencer Clark: So, yeah, there's all these little secrets of the way in which things are, but we're aware of them. And that has a massive impact on the cost down the line. And the quality, of course.Kelly Molson: That's the benefit of the consultancy approach that you take as well, isn't it? Is it, that you are asking those questions up front and you're thinking long term about what's best for the organisation, not what's necessarily best for you? Is it better for me if they update this every three years or every eight years? But what you want is to get them the best experience from it and have the best product possible. So you ask all the right questions to start with. Spencer Clark: Absolutely. And sites are all different. The story at one place might not change, but they might have a different view on it and so or a different angle coming in. Well, there's a different story or theme within that place. So we did know National Trust site, so they had a big conservation project and so we've done the restoration conservation story. They've come back to a couple of years and now we're looking at different stories within them and telling stories very much around female stories at the house as well. So we're bringing that in. And what we can do, we're going to layer it and put in with the content so it will start to really. You have this lovely kind of layering of story and content that people can dip in and out of depending on what they're interested in. Spencer Clark: But that means it is evolving, but you're not recording loads of other stuff, you're just starting to build up on this nice kind of collection of content. But then you got sites such that you know they're going to have temporary exhibitions every year. So Buckingham Palace, we do their permanent tour, but then the exhibition changes every year, so we'll be going in there and rewriting content just for that element of it. So, yeah, most places don't change a lot of their content, but when you do, it's usually just elements of it, or adding languages or adding an access tool or something like that. Kelly Molson: Yeah, and I love that.  But actually what we're trying to do is just make something better. And that doesn't always mean that you have to spend a shitload of money on making something, you know what I mean? You don't have to start from scratch, you can make something really great with what you have. So we've been talking a lot with attractions about just making what they have better. They don't need a new website right now. What you could do is just add these things in and that would make your website 10% better than it is now. Amazing, right? You've saved yourself a lot of budget, but you've still got this brilliant project and that's the same with what you're talking about. It's not a start from scratch, it's just building on and improving what you have. That's a good place. Spencer Clark: It's a good offer to have. I think it is, because sometimes you just want a little refresh and actually just slightly dated or that's not the language or the tone we use completely. So we just want to change this intro and often the introduction is the beginning of the experience. So if you can tweak and change that can actually set the tone for the rest of it anyway. We often go and say, "Well, what have you gotten? What improvements can you make on a minimal budget?" And that's the honest conversation you have early on and you're going, "What do you want to happen realistically? What are your budgets, what's your time scales?" And then we'll come back to you with something that's tailored to you and see what we can do. Spencer Clark: And often a review of the current experience and will be constructive and we think you could just improve these bits at the moment. Kelly Molson: Yeah, I love that approach. And also, do you have a moathouse that you can keep all these devices in? And while we're on the topic of that, let's talk about something that you mentioned earlier, which is this app versus devices debate. So you mentioned, and it hadn't even occurred to me. Do people have the storage space for all of these devices? Are they going to be able to put them somewhere? And I bet you get asked us all the time, isn't it going to better if we have an app because people have got that phone in their back pocket all the time and so then you don't necessarily need as many of the devices as you might need. There's quite a big debate around this at the moment, isn't there? What's your take on it? Spencer Clark: Well, of course I've got my opinion on this one, Kelly. But you know, these questions when I joined the ATS, so I joined eleven years ago and I started going to the conferences and the shows and the exhibitions and you know, apps were around and it was the, "Oh yeah, they're going to be the death of the audio guide". So there's me, joined a company thinking, "Oh okay, I wonder how long I'll be around for". But what history has shown me is that what drives a really good product and a good solution, whether it's an app or a device, is really understanding those outcomes and visitor behaviours and COVID was obviously a point in time where people weren't touching things.Spencer Clark: And it was a concern at the time like, “okay, I wonder how long is this going to play out?”. But what we found is humans fall back into an ease of life and convenience and quality, I think is kind of where people say, "Oh, no, they won't use devices anymore and they won't use touch screens". And I remember chatting with Dave Patton from Science Museum and he said, “Yeah, in COVID, we turned all the touchscreens off”. Everyone kept going up to them and touching them because they thought they were off to turn them on, so they turned them off so that people wouldn't use them. And actually what they're doing was touching that device more. Do you remember the days people were wiping down all the trolleys? I'm quite an optimist, so I was sitting at the time. Spencer Clark: Once we passed this and through it, I feel we will kind of fall back into, you're not going to take your own cutlery to a restaurant a year, so that hasn't happened. And QR codes are less and less visible on those restaurants. Yeah. What it really is about for us is, and I touched upon it, there's a few things around why ultimately you can do everything. Our multimedia guides and audio guys can do pretty much one of these, but for a number of reasons, visitors aren't necessarily going straight over to these and dropping the hardware. If I rock up with my kids, got two kids, they don't have phones, so they're not going to download an app when they get there. My phone is my car key, it's my travel, it's my wallet, it's everything, so I'm using it all day. Spencer Clark: And there's obviously battery concerns there as well, so you kind of start getting kind of battery anxiety of that where you carry around a charger. But there is something and the more and more we work with clients and we compare, we put apps in places as well as multimedia guides or audio guides, and we look at the take up and we look at the behaviour of visitors. And even more recently, we're doing a site. At the moment, it's got temporary exhibition for six months. I'll be able to say a bit more about it once we've done the end of the review, but essentially we've had kind of AB testing and looking at how the take up is for guides versus apps and we're positively seeing big demand for devices for a number of reasons with the audience time who were there. There's the quality. Spencer Clark: As far as I've paid my ticket, especially on the all inclusive, I get my guide and it's really well designed and this is part of the experience designed for it. I'm not worrying about battery and the headphones are in there. I haven't got people walking around with audio blaring out because they've gotten their headphones, which is really annoying to all the other visitors that I've been to a few museums and seen that and heard that it's not a great experience. There's definitely a quality thing there about it's part of, this is part of. Kelly Molson: Do you think it's part of, it's escapism as well? So, like, for me, I'm terrible if we're out and about, if me, my little girl and my husband are out for the day, my phone is in my bag the whole time and I forget to take pictures. I forget to tell social media that I've been to a place, "Oh, God, what I've got for lunch”, because I'm too busy doing it. And I think with the kind of headsets thing, there's an element of escapism there, isn't there, where you don't have to have your phone. I like not having to be on my phone. I like that for the whole day. I've had such a great day, they haven't even thought about looking at my phone. So I don't know whether there's an element there. Kelly Molson: We're so tied to our phones all the day, all day, aren't we?  For work and things.  I'm just going to put these headphones on. I'm going to escape into a different world where I don't need to think about it. Spencer Clark: Yeah, don't get me wrong, there's definitely a place for apps and there's a use for them, which is why we've developed a platform that makes apps as well. But the devices over this recent exhibition, I'm just learning more from visitors and the staff who are there, and they're saying, "Yeah, you take your phone and you might have the tour going, but I don't turn my notifications off, so I'll still get interrupted by things". And you're right, I want to be in this experience. And my attention, I'm hoping, is mostly on what's there and the stories that are being told to me. So, yeah, there's a lot around there. There's also perceived value. Spencer Clark: I did a talk at Historic houses pre covered, but I had like 160 people in the Alexandra Palace and I asked them all, "how many of you just have downloaded an app in the last twelve months?" A few hands put up and then said, "Okay, how many of you paid for an app out of those?" and all the hands went down. There's this thing about, would you spend £5 on an app? Probably not a lot of people would. It's got to be really well promoted and maybe in the right circumstances, the right place, the right exhibition, you'd get someone doing that, but people will pay and you see it. They will pay £5 for a device that's being designed and put in there as part of the official experience of this site. Spencer Clark: So you've got to look at the take up and the reach that an app will bring over a device as well. So there is perceived value. See if you can charge for it great or if it's in ticket price, it just makes the whole value of the experience even better. I'm not sure what's your experience when was the last time you paid for an app, Kelly? Kelly Molson: Bigger question, as you asked it, I was thinking, and I can't remember. There must be something that I've paid a minimum value for, like it was like, I don't know, £0.69p or £1.29 or something like that, but I couldn't tell you what it was or when I downloaded it. Kelly Molson: I mostly have car parking apps on my phone. Honestly, I think at one point I counted I had seven different car parking apps on my phone because all of the car parks obviously stopped taking cash. I'm terrible with cash, I never have any of that. A lot of them. But they're all free.Spencer Clark: There's definitely something there around perceived value and what it means to the experience, I think. Kelly Molson: Yeah, it's really interesting, actually. Spencer Clark: The debate will continue for years, though, Kelly. The debate will carry on.  And if that's about telling a great story to as many people as possible. Right now, in our view and our data that shows across all these sites is devices that are doing a better job than apps at the moment. But there's still a choice. Some people will have them. And I think it's going to be a blend. It's going to be a blend, but overwhelmingly the device is more. Kelly Molson: But it's interesting because you mentioned and one of my questions is, how is ATS evolving? Because I guess that you didn't always have apps as an option for people. So that's probably one of the ways that you've evolved over the years, right? Spencer Clark: Yeah. So we started doing audio guides. That was the initial and then again, Mike, the founder, was really spotted multimedia as an opportunity, screen devices as we started coming through. Not everyone had smartphones at that point. And so to provide a screen device, it was great for putting additional content and film content and also accessibility, sign language videos and things like that, which is how I got into ATS, sign language videos. So putting them on a screen and you look at how much audio visual content we now all consume on a small handheld device, he definitely saw something. And that's where ATS kind of drove that element. A lot of our work was multimedia guides over audio guides. Spencer Clark: And it was about not just playing audio with an image on the screen, because that's not adding much for the sake of this device, you need to add a lot more to it. And that's where we grew our in house production team. So all the editors coming up with really good ideas and animations and videos or interface designs, all that sort of stuff, and interactives and games and things like that, you could be really just opened up a whole world of opportunity, really. Yeah. So we started pushing that. But again, part of that design process was, and going back to the kind of we only had 10 seconds to tell this story or whatever, it's the same with these devices, and when we're creating content, visual content, it's got to warrant the visitor's attention. Spencer Clark: If you've got an amazing masterpiece in front of you, then of course you don't want to be head down in the screen, you want to be looking at it. But what could that screen do, if anything? We may decide not to even put anything on there, just go audio. But there could be something there that you want to, a curator might be interviewed and show you certain details on the painting and you could point them out on the screen. That then allows you to look and engage with the art in front of you. But, yeah, we drove that kind of way of delivering interpretation on site through multimedia guys, but we do a lot of audio as well. Spencer Clark: I'm just plain, straight, simple audio, I say simple, but lovely sound effects, really nice produced, choosing the right voices, really good script, sound effects, that sort of stuff. So, yeah, it's quite a pure way, I guess you would say, with audio owned.Kelly Molson: Nice, you mentioned the word warrant back there. Which brings me to my next question, which I think is fascinating, because there aren't many organisations that are ever going to achieve this, but ATS has a Royal Warrant now. Spencer Clark: Yeah, yeah, we got it in March 22. Kelly Molson: Absolutely phenomenal. Tell us a little bit about that. Spencer Clark: Yeah, so we've worked with Royal Household for quite, well, a couple of sites for over 15 years. We provide audio multimedia guides across pretty much all of the raw sites now, which is a wonderful achievement, we're really proud of it. And, yeah, we applied for a Royal Warrant. They're awarded to about 800 businesses in the UK and they range from one person, sole trader, craftsman, craft people through, to multinationals and SMEs and everybody in between. And it's a mark of quality and excellence in delivery of service and sustainable as well over a long period of time. We applied for it and were awarded it in March. It was a really lovely accolade for us as a business and it was a great moment to get so we've got a hold of that now. Kelly Molson: That must have been lovely. So, again, at the start of the episode, you mentioned that you'd moved into the MD role, and that was a couple of years ago. Right. So you've been an MD through COVID times, which must have been a challenge for you. As a founder of an organisation myself, I know that was a big challenge, having to learn how to do things in a completely different way. That must have been a really lovely kind of success story of those times. Spencer Clark: Definitely. We have got such an amazing team and one that people stay with us, our team stay with us for a long period of time and it was also a point where I was taking over and the founder, Mike, was properly retiring. So for him, it was really great to get for him. And we had one made up for him as well, a plat, so you can have his own he's got his own rule warrant, but yeah, for the rest of the team, it is a recognition. What's really important for me is that everybody in the team is responsible for the quality of service that we deliver from picking up the phone and working on projects, the development team, the service team, the teams that go on site. Spencer Clark: We've got staff as well, so we staff at St Paul's Cathedral and Bucks Palace and Windsor Castle, so we got members team handing out guides and operations there. And it's everyone's responsibility in our business to offer a great service in everything we do. And it definitely was yeah, it was a really great recognition that we could share with the team. Kelly Molson: Amazing. Right, what is next for ATS? What exciting developments are they're coming up that you can share with us? Anything on the horizon? Spencer Clark: Yeah, I guess this year feels like many, and I've been speaking to, you know, it's nice to get back into conferences and exhibitions and stuff where you kind of chatting to the sector, but this feels a little bit more normal as a year. I think last year was still a kind of bounce back out of COVID but this year seems to be mor. There's tenders coming through. People are now doing new projects, so that's good to see. So there's an appetite. I think what it's really shown is there's an appetite in the sector to really improve the quality of visitor experiences. I think that's what's really that I'm seeing and something that we're well positioned to support clients in is that quality of a visitor experience. On the back of that, we're looking at always continuing to look at different ways in which to tell stories and the way in which we can engage with the visitor, which doesn't always mean the latest tech. Spencer Clark: We've looked at AR and things like that and we've tried it, but what you got to be careful, what you got to understand is, instead of when you've got visitors from 8 to 85 year olds, your solution has to be accessible to everybody. And as soon as you might put in something that might if the technology doesn't quite work in that environment because it's too dark or too light or whatever, or the tech just isn't there to do it, then it suddenly breaks the magic of that experience. Spencer Clark: And so you look at different ways of being innovative and that can just be through a really different approach to the script writing, or putting a binaural 3D soundscape instead, or having a really good interactive that just brings the family in to answer questions or something like that. We will always continue to innovate, but it's not necessarily about technology. But we love tech. But you've got to think about the practical implications of tech in the projects. And that goes back to earlier I said about sustainability in the budget and some organisations just don't have the appetite or the budget to invest in some of this tech, even though they see it and they say, “we want that”. Okay, “this is how much it's cost. And it's brand new”, so you'd be developing from scratch or whatever. Spencer Clark: And it's not always palatable with the budget holders. So, yes, you got to think about operationally sustainable. What's the best solution that reaches your outcomes, essentially? So, yeah, where else are we heading? Great content. We've got new products coming through, new devices, that sort of stuff, which has kind of been, like I said, our core business. But we're also doing a lot more online, so digital exhibitions, things like that. So we're taking our onsite storytelling experience and moving online. So we've done some virtual tours, but not just 360s where you've got hotspots. We add the ATS magic to it. What else can we add into those kind of online experiences? It's a different experience, but we can definitely add some lovely creativity to the storytelling on that. So we did that with a number of clients, including Glenn Palace. Spencer Clark: We did the Churchill exhibition, which was a full three day film shoot over COVID, which was a huge challenge. But yeah, there was a high risk factor there when your main star is a Churchill lookalike and if he got COVID, the whole shoot pretty much cancelled, but we managed to get through that, so that was good. So, yeah, more of that sort of stuff. So, looking at the online space, we're getting into 3D digitisation of collections, so we've got a partnership going on where we can photogram using photogrammetry to create 3D models. And then what we're saying is we add the ATS magic to that, where you got that model. Let's put it in context, let's tell that story around that actual object. Spencer Clark: It's a 3D model, so, yeah, we're playing around with areas on that and some other things that I'm sure I'll share in the future. We're not standing still. That's for sure.Kelly Molson: No. And I'm sure I'll hear about it at whatever conferences that we're at together at some point, Spencer. We always ask our guests about a book that they love that they would like to share with our listeners. What have you prepped for us today? Spencer Clark: I'm in the car a lot, so I do a lot of audio books, if anything. I don't know if it's an excuse, but I just don't find time to sit and actually read. Busy family life, busy work life, all that sort of stuff. So a lot of audiobooks. But also, I love business books, whatever you can learn from kind of business and marketing. And obviously I had that role previous to ATS, I was kind of supporting small businesses and stuff. So there's one I had, I attended a session by a marketeer called Bryony Thomas and she's got a book called Watertight Marketing. Her session was brilliant, it was really practical, it's really scalable. So it could be for a one person company, sole trader, up to an organisation that has multiple products online, wherever. Spencer Clark: It was just a really good book that just gives you clarity and thinking. And there's this takeaway straight away from it and a really good approach to kind of reviewing your marketing and how well it's working, and then just picking those things that are going to work quickest to find out where the weaknesses are, the leaks, essentially, she calls them. So, yeah, I'd really recommend it. I'm hoping quite a lot of your listeners are interested in marketing. We're all looking at trying to get visitors back in and what our service and products are. So I'd recommend Watertight Marketing by Bryony Thomas. Kelly Molson: Oh, I think that's a great recommendation. I've read that book, I've met Bryony once a very long time ago and it's so simple, it's ridiculous, isn't it? And you think, "how is this the first book that's talked about marketing in this way?" That's what blew my mind when I read it and it is, it's just about plugging the gaps, filling the holes in your bucket. It's absolutely brilliant concept, great book. Thank you for sharing. Right, listen, if you want to win a copy of that book, and I would recommend that you do, if you head over to our Twitter account and you retweet this episode announcement with the words I want Spencer's book, then you might be lucky enough to win yourself a copy. Thankfully, it was only just one book today. Everyone else tries to kill my marketing budget and goes with two. Kelly Molson: So well done you, Spencer. Thank you ever so much for joining us on the podcast today. It's lovely that you came on, I'm really pleased that you did. Lots to think about there and loads of tips for our listeners if they're thinking about enhancing their stories. So thank you. Spencer Clark: It's been a pleasure. Thanks, Kelly. Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

This week Kersten sits down with special guest is LISA CARNEY, one of the world's leading retouchers and educators with over two decades of experience in the print, motion picture, and television industries. Lisa has worked with some of the most dynamic players in the industry and her movie poster designs are some of the best known in the business. In this episode, Lisa shares her insights and experiences from her successful career, discussing topics such as her creative process, how she stays on top of industry trends, and what it takes to succeed in the competitive world of retouching.  Lisa also has a passion for mobile photography and teaches at the iPhone Conference at KelbyOne later on this March.THIS WEEK'S LINKS:Check out our sponsor: www.dvestore.comJOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  https://camerashakepodcast.comLisa Carney on the web:https://www.lisacarney.comInstagram: https://www.instagram.com/finishing_station/Facebook: https://www.facebook.com/lisa.carney.3532LinkedIn: https://www.linkedin.com/in/lisa-carney-220b396/KelbyOne iPhone Conference: https://kelbyonelive.com/iphone-conference-2023?af=terryiphone23======================================Camera Shake Photography Podcast on YouTubehttps://www.youtube.com/camerashakeFULL EPISODE 146 IS ALSO AVAILABLE ON: YouTube - https://youtu.be/XuM4uRpfFFYApple Podcasts - https://apple.co/2Y2LmfmSpotify - https://spoti.fi/304sm2G======================================FOLLOW CAMERA SHAKE ONInstagram: https://www.instagram.com/camerashakepodcast/Facebook: https://www.facebook.com/camerashakepodcastTwitter: https://twitter.com/ShakeCameraTikTok: https://www.tiktok.com/@camerashakepodcastKersten's website:www.kerstenluts.comKersten on Instagram:https://www.instagram.com/kerstenluts/https://www.instagram.com/threeheadsinarow/

A Commercial Product Photographer, Course Creator, and YouTuber, Amanda Campeanu from Timber Media House joins us on the podcast this week to talk about her journey into becoming a photographer. Amanda and I break down why e-commerce businesses need a balance between UGC and professional photo/video content and more! In this episode we cover: Why you need great photo and video content for your e-commerce business How professional photography fits in with organic and UGC How Amanda teaches people how to create their own professional photos The different types of photo content that e-commerce businesses need Discuss strategy on how to use your professional photos and create a visual content strategy Join the eCommerce Brand Builders course here Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_. Don't forget to hit ‘subscribe' on Apple Podcasts or ‘follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. Connect with Amanda Campeanu on her platforms: Website: https://timbremediahouse.com/ Courses: https://courses.amandacampeanu.com/ YouTube: https://www.youtube.com/amandacampeanu Instagram: https://www.instagram.com/amandacampeanu/

Strategy, Tactics and Best Practices for Optimizing Visual Content with Jehan Hamedi from Vizit

This conversation today is going to be one that ruffles a little bit of feathers. We're going to talk about the visuals on social media and just how important they are. People dance around this topic, they talk all the time about needing to be relatable and we need to be real online, we don't wanna have the fake positivity, and whatever else is coming up for you. And this whole story is holding you back in business and I wanna dive right on into it.ONE WEEK OF 1:1 COACHINGFor the woman who knows there's more available for her. For the ones who aren't about to slow down. Limited sports available, on special promo till the end of the year. Learn more and join us here!JOIN MY BRAND NEW MEMBERSHIP Introducing The Luxury of it all:  get the framework + strategies to grow your business by wild amounts, what's working NOW online, add in more and more passive income... and more! Part mentorship, part membership, part high level training. Learn more and join us here!

We explore the latest LinkedIn changes featuring Jerry Potter with Judi Fox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clarke Lyons talks about the accomplishments and difficulties of being a woman in the Film In industry --- Support this podcast: https://anchor.fm/outoftheboxpodcast1/support

Click here to buy your copy of How To Have Difficult Conversations About Race! In this episode, Vernon Foster II explains how to connect with your audience through visual content. By creating interesting and engaging visuals, you can build better relationships with your customers and clients. Vernon also shares some tips on how to create great content for your business. Visible Demand  Follow Vernon Foster II on LinkedIn Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Follow Kwame on LinkedIn Kwame Christian With Vernon Foster II

Click here to buy your copy of How To Have Difficult Conversations About Race! In this episode, Vernon Foster II explains how to connect with your audience through visual content. By creating interesting and engaging visuals, you can build better relationships with your customers and clients. Vernon also shares some tips on how to create great content for your business. Visible Demand  Follow Vernon Foster II on LinkedIn Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Follow Kwame on LinkedIn Kwame Christian With Vernon Foster II

In today's show I interview Preet Singh about LifeFurnish and their journey into 3D prototyping that is disrupting the design industry. Starting with synthetic image generation of home furnishings and eliminating the need for photo shoots, LiveFurnish has progressed to digital prototyping. They enable non-professional designers to create exquisite high resolution photo renderings that allows vendors to evaluate potential products before even a physical prototype is produced. The home furnishings industry has embraced the technology to reduce cost and increase sales and LiveFurnish is now experiencing exponential growth. We invite your feedback and suggestions at ventureinthesouth.com or email david@ventureinthesouth.com. If you like our show, it really helps us if you rate, review and please subscribe. Thanks for listening and remember: Our mission is to HAVE FUN, MAKE MONEY AND DO GOOD.

In this episode, Shannon and Amy share practical examples of how to use the Visual Content Personality™ for aligned marketing and selling.

Janis Ozolins visualizes ideas for ambitious creators. He simplifies ideas on creativity and personal development. His visuals have been seen by millions of people, and led me to work with Julian Shapiro, Shaan Puri, Matt D’Avella, and others. His Twitter: @OzolinsJanis

Recorded September 15,2021 This week's episode was one of those ones !!! Sat down with the homie Marcus“MC”Callands of the podcast “Parallel State of Mind. Fam was full of guidance and knowledge. Don't let it be misleading, it's the road he has traveled. Childhood is gone with the blink of an eye, fatherhood is here now !!!! Thank you for stopping through and blessing us all Marcus Guest Information: Marcus Callands: https://www.facebook.com/mcallands https://instagram.com/thaonly_mc?utm_medium=copy_link ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Recorded September 8, 2021 Lights!! Camera!! Action!! During this interview we sat down with two great fathers, searching to leave an impact on the children in Kansas City. Khalid Abdulqaadir and Corey McCartney developed an program titled (F)ilmmakers (A)rtists (C)reators & (E)mpowerment to give back to the inner-city youth. Both sat down and expressed the desire to make the city better and addressing the crime and treatment being received as a black man. Please tune in as the film makers share their ideas of what's to come with upcoming films and tv series. While taking inspirations from Kansas City own Tech N9ne and Travis O'Guin in the independent hustle. Guest Information: Khalid Abdulqaadir https://instagram.com/khalid_abdulqaadir?utm_medium=copy_link Face Kc Flim: https://instagram.com/facekcfilm?utm_medium=copy_link Corey McCartney https://instagram.com/taron_mac?utm_medium=copy_link ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Recorded August 25, 2021 This week's episode is all about having the proper keys to access something of a value, which is property. While sitting down with the strong willed Mrs Tenesia Brown, the founder of Keys Realty Group Inc. Please take the time to listen to some of gems in this interview. Guest Information: https://keysrealtygroupinc.com https://instagram.com/keysrealtygroup?utm_medium=copy_link https://www.facebook.com/tenesia.sanders https://instagram.com/ms_keys2kc?utm_medium=copy_link ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Today's Food Biz Wiz guest is Freelance Photographer Gwen Squires!  Gwen specializes in bringing the creations of CPG and specialty packaged food producers to life through custom visual content for brands both big and small.  In today's show, we talk about creating your visual content for the fourth quarter. That's right: even though it's July, we're thinking ahead to the holiday season and talking through the steps that you need to take NOW to set yourself up for seasonal success later this year.  To keep in touch with Gwen, check out her portfolio, the resources she mentioned, and see the full show notes, click here.  If you've found value in the Food Biz Wiz podcast, you're going to be blown away by Retail Ready, my online course for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again. Click here to save your spot!