Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

Feeling overwhelmed by your creative business?What if you could ditch the chaos and build a calm, profitable, and sustainable system that actually works for you?In this episode, Matt sits down with Dr. Monica Rysavy—systems designer, Airtable genius, and founder of the Systematic AF Club—to unpack the powerful workflows used by 7-figure creators to track revenue, content, and engagement… all in one place.You'll learn:What a CEO Dashboard is—and why every creator needs oneHow to stop guessing and start growing with clear, trackable metricsSmart ways to align client work, products, and community without burnoutReal-world examples of systems that save time and scale impactWhether you're flying solo or building a small team, this episode will help you think like a CEO and act with clarity. Let's get systematic AF.Join her email list and community! https://systematicyou.com/What we talk about in this episode00:00 Introduction to Building a Sustainable Creator Business01:04 Understanding the CEO Dashboard01:50 Tracking Metrics and Revenue03:08 Time Management and ROI06:00 Using Airtable for Business Automation09:39 Leveraging Community Engagement13:38 Reflecting on Financial Data19:59 Balancing Client Work and Creative Projects24:33 Aligning Services and Membership Models25:21 Pitching and Client Strategies26:31 Community Engagement and Pricing27:15 Tutorials and CEO Dashboard31:41 AI in Productivity and Systems37:43 Content Remixing and Consistency43:32 Future Trends and Online Communities44:59 Systematic AF Club Overview

Feeling creatively stuck, burned out, or caught between work that pays and work that lights you up? In this episode, Matt is joined by creator coach Hayden Flohr to unpack the stress loop killing your flow—and how to escape it. You'll learn how to reclaim your energy, shift limiting beliefs, and build a business that actually feels good. Expect honest stories, powerful mindset shifts, and practical tools you can use today to get back to what really matters.What we talk about in this episode00:00 Introduction: Overcoming Creative Burnout01:13 The Role of Stress in Creativity03:20 Practical Tips for Reducing Stress08:16 The Importance of Being Present13:10 Identifying and Overcoming Limiting Beliefs15:41 Balancing Passion and Profit22:31 Listening to Your Body's Signals25:37 Understanding Your Body's Responses28:11 Generative Questions and Mindset Shifts30:06 Embracing the Woo in Entrepreneurship35:54 The Power of Letting Go39:21 Clarifying Your Goals44:52 Conclusion and Final Thoughts

Everyone talks about passive income, but what if the fastest way to make real money isn't launching a course or building a product? In this episode, I sit down with Nick Huber—entrepreneur, investor, and author of The Sweaty Startup—to explore why trading time for money might be the most underrated path to financial freedom. We talk service businesses, scalable skills, and how doing unsexy work can lead to life-changing results. If you're tired of waiting for your big break, this conversation will show you how to earn it.What we talk about in this episode00:00 The Truth About Revenue for Online Creators01:52 The Reality of Entrepreneurship02:52 The Value of Service Work04:13 Starting Simple and Scaling Smart05:41 Nick Huber's Early Entrepreneurial Journey08:51 The Importance of Proven Business Models17:22 Leveraging Global Talent for Business Growth27:56 Challenges of Writing a Book29:20 Balancing Feedback and Creativity31:31 Writing Process and Time Management40:10 Fear Setting and Overcoming Insecurities43:44 Making Life Decisions for Success49:32 Final Thoughts and the Sweaty Startup BookFollow Nick and his businesseswww.sweatystartup.comwww.nickhuber.comwww.sweatystartupbook.comwww.somewhere.comwww.boltstorage.comwww.recostseg.comwww.adrhino.comwww.spidexx.comwww.boldseo.comwww.webrun.comwww.titanrisk.comwww.recruitjet.comwww.hubermethod.comwww.x.com/sweatystartupwww.instagram.com/sweatystartupwww.linkedin.com/in/sweatystartupwww.youtube.com/sweatystartupwww.tiktok.com/sweatystartupwww.threads.net/@sweatystartup.comhttps://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221Link to buy the book on Amazon: https://amzn.to/4bLazjWLink to buy the book in the UK: https://bit.ly/422njPW

Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there's a strategy behind it.In this episode, I'm breaking down how I'm connecting content, clients, and community into a long-term creator flywheel—and why I wouldn't recommend this approach if you're just starting out.I'll share what's working, what I'd do differently, and how I'm shifting from client-heavy work to a more sustainable, creator-led business.If you're building your own thing and want to see how the pieces can fit together, this one's for you.00:00 Introduction: The Chaos Behind My Business 00:35 The Flywheel Strategy: Connecting Content, Community, and Clients 01:11 YouTube Channel: The Top of the Funnel 01:58 Hey Creator Community: Behind the Scenes Access04:25 Client Work: Funding the Future06:22 High Ticket Services: A Sustainable Revenue Model09:13 Long-Term Vision: Building a Sustainable Business10:36 Conclusion: How It All Fits Together

In this episode of The HeyCreator Show, Matt sits down with Anne-Laure Le Cunff—author of Tiny Experiments and founder of Ness Labs—to talk about the power of small, low-risk experiments in boosting creativity and productivity. They break down how micro-experiments can help creators avoid burnout, build momentum, and make smarter decisions.Anne-Laure shares the behind-the-scenes of writing her newsletter, growing a thriving community, and completing her PhD in neuroscience—all while balancing her creative work. They also dive into the writing process of her book, Tiny Experiments, and unpack real-world strategies for book promotion that don't feel salesy.If you're looking for practical ways to fine-tune your habits, stay creative, and make sustainable progress in your creator journey, this episode is packed with actionable takeaways you won't want to miss!Buy Tiny ExperimentsSubscribe to Maker Mind newsletterTimestamps00:00 Introduction to Tiny Experiments02:04 Balancing Multiple Projects05:15 Weekly Review Framework10:07 Designing Tiny Experiments14:31 The Goal of Learning21:45 The Start of a Writing Journey26:39 Crafting Content for Your Audience33:28 Starting the Ness Labs Community36:49 Cultivating a Self-Sustaining Community39:44 The Journey of Writing a Book45:37 Book Promotion Strategies48:00 Navigating the Book Writing Process59:49 What's Next for Anne-Laure?

Sign up for our free 7 day "Creator Blueprint" email course:https://heycreator.com/newsletter/Why do so many creators get stuck—and more importantly, how do you break free? In this video, I share the biggest reason creators struggle to grow and the mindset shift that helped me move forward. If you're feeling stuck in your creative journey, unsure of your next step, or debating a big transition, this is for you.I'll walk through:✅ The common trap that holds creators back✅ How to make strategic decisions for long-term success✅ Practical steps to regain momentum and start creating with confidenceYou're not alone in this journey. Whether you're pivoting your business, redefining your goals, or just looking for clarity, I hope this video helps you take that next big step. Let's build something meaningful—together.00:00 Introduction: Embracing Big Changes00:28 Quitting My Job and Early Challenges01:11 Learning and Growth with Daryl Vesterfelt02:46 Balancing Family and Career03:36 Financial Lessons and Tax Troubles04:23 Focusing on Creative Projects06:43 Goals for 2025 and Beyond09:00 Aspirations and Personal Growth11:43 Conclusion: Join HeyCreatorBe a part of a strong community of creators and get weekly live calls to help you level up!https://heycreator.com/community

Want to grow your YouTube channel in 2025? In this episode, I sit down with Aprilynne Alter to break down the biggest mistakes YouTubers make—and how to fix them. From optimizing your titles and thumbnails to crafting the perfect video intro, Aprilynne shares expert-level strategies to increase your clicks, retention, and engagement. She also reveals storytelling frameworks, how to structure your content for maximum watch time, and why authenticity is the key to success in an AI-driven world. Subscribe for more creator insights → https://www.youtube.com/channel/UCZb8AYdbC9k_TXyQ3jpt2Jw Join my newsletter for exclusive content → https://heycreator.com/newsletter/ Check out Aprilynne's YouTube Channel → https://www.youtube.com/@AprilynneAlter Key Takeaways: • Packaging (Title & Thumbnail) is Everything – Your title and thumbnail set the expectation and determine whether someone clicks. The best creators think about these before scripting or filming. • The First 5 Seconds Matter – Reinforce your title's promise immediately. Start with “So…” or “This…” to quickly establish relevance and curiosity. • Shorten Your Intros – Keep it under 25 seconds. People want value fast, so don't lose them with unnecessary context. • Think in “Promise, Progress, Payoff” – Every section of your video should set up curiosity (Promise), provide insight (Progress), and deliver value (Payoff). • Consistency in Format & Experience – If you're mixing formats (tutorials, interviews, vlogs), make sure they provide a consistent experience to your audience. • Authenticity Wins in an AI World – Viewers crave real humans, real stories, and unscripted moments. Don't over-polish—lean into personality, mistakes, and humor. • Your Outro Should Have Purpose – Don't just sign off—guide your audience to the next step (watch another video, subscribe, join a community, etc.). Timestamps & Chapters: 00:00 Intro 01:30 Biggest Mistake Creators Make: Packaging (Title & Thumbnail) 07:01 Why You Need to Think About Titles/Thumbnails First 10:11 When to Prioritize Quality vs. Just Publishing Videos 12:50 The First 5 Seconds Rule: Hooking Viewers Instantly 13:57 How to Start a Video: The “So” or “This” Hack 20:05 Shorten Your Intros! Keep it Under 25 Seconds 22:38 The Power of “Promise, Progress, Payoff” Storytelling 27:48 How to Improve Engagement & Retention 29:24 The Best Way to End a YouTube Video 34:53 Should You Separate Your Podcast from Your Main Channel? 41:30 The Biggest YouTube Trends for 2025 (Storytelling & Authenticity) 46:15 Why AI Won't Replace Real Creators & How to Stand Out 49:04 Aprilynne's YouTube Journey & Growing a Sustainable Business 55:28 High-Ticket Communities vs. Consulting: The Future of Creator Businesses 1:02:24 Final Thoughts & Where to Find Aprilynne Next Steps: Subscribe for more creator insights → https://www.youtube.com/channel/UCZb8AYdbC9k_TXyQ3jpt2Jw Join my newsletter for exclusive content → https://heycreator.com/newsletter/ Check out Aprilynne's YouTube Channel → https://www.youtube.com/@AprilynneAlter

Think you need a huge audience to land brand deals? Think again! In this episode, Justin Moore, creator of Sponsor Magnet and founder of Creator Wizard, shares actionable strategies for landing sponsorships, standing out with brands, and building revenue—no matter your follower count. Don't miss it!

Get Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here. 0:00 – Introduction1:47 – Self-Publishing vs Traditional3:19 – Finding Your Niche for Success6:49 – The Power of a Back Catalog11:25 – Self-Publishing vs. Traditional Publishing16:09 – The Content Hamster Wheel Myth19:11 – Focus on Real-World Impact23:15 – The Games of Influence vs. Business42:25 – The Four-Step Content Creation Framework53:05 – Thought Leadership vs. Influencership1:01:11 – Final Thoughts & How to Connect with Jon

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) make their annual 2025 predictions for the creator economy — including content trends, the importance of relationships, hard work, and, of course, AI. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

Sign up for our free 7 day "Creator Blueprint" email course! In today's special episode, we're running through the best HeyCreator moments & advice from 2024 — featuring incredible creators such as Justin Welsh, Amanda Goetz, Jay Clouse, Justin Moore, Gina Bianchini, Corey Wilks Psy.D., Cam Houser, Jason Levin, Cody & Cole Hock, Nat Eliason, Khe Hy, Tim Stoddart, Darrell Vesterfelt, Tim Grahl, Bryan Harris, Rachel Rodgers, Clifton Sellers, Alexis Teichmiller, and our very own Matt Ragland & Tim Forkin. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

Sign up for our free 7 day "Creator Blueprint" email course! Today, I talked to my friend Dan Shipper (Co-founder and CEO of Every) about the future of creativity — specifically, how and why to use AI to get the most out of our creative work. This one's a bit deeper than a lot of surface-level AI conversations. We went in on how to use AI as a copilot on creative projects, what it teaches you about yourself as a creator, and the not-so-obvious possibilities coming in the future. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

Sign up for our free 7 day "Creator Blueprint" email course! The New Year is your chance to make a big impact — not just for your business, but for your audience. Your customers are motivated to start fresh, and you have the tools to help them succeed. I've seen how a clear, well-executed New Year promotion can transform lives and businesses. Last year, this exact strategy helped creators like you double their revenue while helping their audiences achieve their goals. Today, I'll share a step-by-step plan you can implement immediately: how to position your product as the solution, build excitement, and execute a high-converting email campaign. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) talk about content formats — specifically, why and how to choose the one kind of content you should focus on for the next few years, along with examples of creators succeeding with a signature format. Examples include Casey Neistat, Daniel Dalen, @bymaximise, Tyler Bruno, Seth Godin and more. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) works with John Meese on finding his own 10X Promise framework — your one-sentence selling point to display the massive outcome you'll get for your customers. John isn't your typical modern creator — he has no social media, and sells his programs and books almost exclusively through email… so you might want to pay extra close attention to how he's able to clearly demonstrate his value.  Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) are joined by Clifton Sellers (@LegacyBuilder__) to discuss how to grow on social media, finding your unique positioning, the value of content for founders, and much more. (0:00) — Intro (3:26) — Finding your unique positioning (8:24) — Everything is content (22:34) — How to write like a founder (33:43) — The move into YouTube Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

Sign up for the People Magic Summit! Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, we're running an audio-only version of Darrell Vesterfelt's presentation at the HeyCreator Summit. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, we're running an audio-only version of Tim Grahl's presentation at the HeyCreator Summit. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, we're running an audio-only version of Tim Stoddart's presentation at the HeyCreator Summit. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, we're running an audio-only version of Bonnie Christine's presentation at the HeyCreator Summit. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Josh Spector (@jspector) on how to grow your newsletter with social media — and vice versa. (0:00) — Intro (4:21) — Do you need more followers, or something else? (17:20) — Switching from a weekly to daily email (26:29) — Josh's presentation on growing your newsletter with social media Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) catches up with old teammate Charli Prangley (@charliprangley) to discuss the role of design and branding for creators, along with the process of rebranding ConvertKit to Kit and lessons from her journey as a YouTuber. (0:00) — Intro (1:48) — The #1 design mistake creators make (12:26) — Outside perspective on your design process (22:30) — Charli's creator journey Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews old friend Bryan Harris (@Harris_Bryan).  Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than the majority of our guests. Listen in for his thoughts on which kinds of clients to serve first, why he believes you DON'T need an audience, and the one-word marketing strategy that beats everything else your business can offer. For HeyCreator listeners, Bryan put together an incredible resource of tools he referenced in the show here. (0:00) — Intro (1:01) — The Hershey Kiss/Tesla Strategy (8:23) — “You don't need to build an audience…” (17:50) — How to borrow someone else's audience (26:18) — What's the simplest path towards your business goal? (37:17) — The one-word marketing strategy Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Jason Levin (@iamjasonlevin), a creator, entrepreneur, author of Memes Make Millions, and self-proclaimed memelord who currently serves as the Head of Growth at Product Hunt. Jason walks us through how to start thinking in memes, the reality of how memes can make millions for your company, and why being funny on the internet is the best long-term play for any brand. (0:00) — Intro (1:01) — How do I start thinking in memes? (7:07) — How do memes make millions? (14:56) — Someone sold their business for $100M by using memes (19:04) — “Dumb memes, smart threads” (25:15) — The secrets to growing company social Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) take on four Creator Advice questions from X and the HeyCreator community. Thank you to George, Jay, Nausheena and Michael for your questions! (0:00) — Intro (0:38) — George asks, “Now what?” (7:13) — Jay has a creator's dream job, but he's about to start college… (14:50) — Nausheena asks, “What can I do to make my videos more engaging?” (17:20) — Michael wants to start a conference, but is unsure how to use content to promote it. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, we're running an expert session from the HeyCreator community with Corey Wilks, Psy.D — a psychologist and executive coach.  Corey gives an excellent presentation on The Four Horsemen of Fear before Matt Ragland (⁠@mattragland⁠) joins him on the call to talk creator mindset, switching niches, and overcoming common creator fears. Grab Corey's Build an Intentional Life course and use code HEYCREATOR25 for 25% off! (0:00) — Intro (1:28) — The Four Horsemen of Fear (21:44) — Why fear comes to us (23:48) — What if I want to change my niche? (29:22) — How your values will shape your path Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

Sign up for our free 7 day "Creator Blueprint" email course! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell. Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game — hopping on one sales call after another in hopes of landing a yes. What John teaches is a reframe for these calls. You're not selling, you're serving. Grab a copy of Serve to Sell here (or click this link and get it for free!) (0:00) — Intro (2:45) — Real-life examples of the Serve To Sell framework (12:30) — What do you call a sales call where you don't get the sale? (19:54) — The Six R's of a Serve Call (40:50) — Creator Advice with John Meese Connect with us: Join the HeyCreator Community  Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

In today's episode, we're running a stellar presentation Cam Houser (@cahouser) gave in our HeyCreator community about all things video.  You'll learn about what it takes to get comfortable on video, small ways you can improve production, how to come up with better video ideas, and even joins Matt (⁠@mattragland⁠) for another edition of Creator Advice. (0:00) — Today's episode (1:44) — Cam's introduction (10:05) — How do I become confident on-camera? (22:40) — Cam's ALF Framework for video production (29:24) — How do I get content ideas? (39:22) — Creator Advice with Cam Connect with us: Join the HeyCreator Community Submit a question to Creator Advice Use Automatic Evergreen to send profitable newsletters on autopilot

In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the fastest ways to make $10,000/month as a creator. The episode is split into three different sections — Newsletters, Coaching, and Courses. (0:00) — Intro (1:15) — What's the fastest way to make $10,000/month with a newsletter? (9:15) — What's the fastest way to make $10,000/month with a coaching offer? (18:02) — What's the fastest way to make $10,000/month with online courses? Make $1,000 with your first launch using our Course Blueprint Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) talks through the 10 books every creator must read, split up into three categories — Mindset, Business, and Process. Later, Tim Forkin (⁠@timforkindotcom⁠) joins for the first edition of Creator Advice — our new segment where we answer questions from our community, place ourselves in their situations, and work to solve their problems.  (0:00) — Intro (1:30) — The War of Art, by Steven Pressfield (2:45) — The Pathless Path, by Paul Millerd (4:13) — Bird by Bird, by Anne Lamott (5:48) — Perennial Seller, by Ryan Holiday (6:32) — Obviously Awesome, by April Dunford (7:11) — Dotcom Secrets, by Russell Brunson (8:18) — $100M Leads, by Alex Hormozi (9:20) — The Art and Business of Online Writing, by Nicolas Cole (10:09) — Free Time, by Jenny Blake (11:23) — Building a Second Brain, by Tiago Forte (14:42) — Creator Advice! Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviewed Gina Bianchini (Co-founder and CEO of Mighty Networks) and Jordan Mix (Partner at Late Checkout) LIVE in-person for a conversation about community design. How do the most successful community builders do it? What makes their communities thrive without their direct involvement? Those questions & more answered in today's episode! Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

How do you create content for your favorite brands and make the big bucks? You already can — but not in the ways you think.  You're probably leaving money on the table. After today's episode you'll ask yourself, “Why didn't I think of that?” Don't worry, it's not too late. Terry Rice, our Director of Growth & Partnerships at HeyCreator, is here to talk through two income streams creators often overlook. (0:00) — Intro (2:20) — What is a brand partnership? (6:19) — How Matt could work with Yeti (10:43) — Brands aren't always looking for revenue in a partnership (17:17) — Licensing your content? How? (21:46) — How a creator is licensing their Urban Chicken Coop course (25:13) — Terry coaches Matt on licensing HeyCreator (29:04) — How creators can get started with brand partnerships & licensing Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

How do you build a life you don't need a vacation from? That's why we become creators, right? To skip the 9-5, work for ourselves, help others, and live our dream? To answer the question, Matt interviewed long-time friend and HeyCreator Summit speaker Khe Hy — the perfect person to answer this question, because he walked away from a $2 million salary on Wall Street for a life of surfing, family, entrepreneurship and creating. As you'll hear, Khe optimizes his life for ALIVENESS and drops gems throughout this fun & insightful conversation. (0:00) — Intro (1:00) — Pivoting away from what doesn't serve you (4:40) — Optimizing for aliveness (9:49) — Why you need to experiment (17:46) — The death of the follower (27:58) — Everyone wants to be the noun, nobody wants to do the verb (33:23) — How much Khe made on Wall Street vs. becoming a creator Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

You want to sell more courses. Billy Broas is an expert in course launch marketing.  If you watch today's episode with Billy, you'll be able to sell more courses. Therefore, you NEED to watch this episode. Today's conversation is all about marketing arguments, and how you can use them (like we did above) to write killer copy for your landing pages and use psychology to sell more courses. Matt interviewed Billy for an expert teaching session in the HeyCreator community — and it was so good, we HAD to use it for the show. Let us know what you think! Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

“What should I charge?” Every creator asks this question. Don't worry, we've got you! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement. (0:00) — Intro (1:00) — How should we think about pricing? (2:55) — Where to start on the Value Ladder (VIP) (9:50) — Going down the ladder (High) (13:53) — The worst place to be (Mid) (20:03) — Do not price at this number (28:15) — The low-end of the Value Ladder (Impulse + Free) Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits. (0:00) — Presented by Riverside (1:14) — Why take a fractional CMO role? (9:49) — Are other creators your competitors? (15:21) — How do you think about community? (20:48) — What are the habits of successful creators? (26:54) — Parenting as a creator (32:09) — The differences between creating and public speaking Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ Everything you need to know about launching, writing and growing an email newsletter is in today's episode. Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below. (0:00) — Presented by Riverside (4:10) — How do you set up a landing page? Check out Matt and Tim's landing pages. (14:05) — How do you incentivize your audience to sign up? (23:36) — The 3 types of email newsletters to write (37:25) — How do you monetize your newsletter? Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again.  Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience. (0:00) — Presented by Riverside (4:08) — Matt & Alexis working together at ConvertKit (11:59) — Romanticizing the leap from W2 employee to full-time creator (16:18) — From full-time creator to W2 employee (26:07) — Different types of community business models (32:23) — How to create signature gatherings in your community (42:03) — How to set yourself up for sustainability as a creator (48:36) — Where each platform fits in the audience funnel Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ You know you need to be writing an email newsletter. It's the hot thing to do. But most creators still don't understand WHY email newsletters are such an incredible channel for your business. There's so many aspects of a newsletter that creators simply get wrong about their newsletter. Today, we're going full mythbuster — debunking common misconceptions creators have around sending a newsletter. (0:00) — Presented by Riverside (2:53) — The elevator pitch for newsletters (8:42) — What creators underestimate about newsletter perspective (13:28) — A misconception about newsletter replies (17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here) (27:56) — What you're getting wrong about launching a newsletter  (31:55) — The biggest issue with newsletter writing “quality” (40:47) — Ranking what's actually important about newsletters Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham. (0:00) — Presented by Riverside (1:45) — About today's show (2:53) — “Cold emailing is my favorite thing to do.” (10:21) — What goes into a great cold email? (15:38) — Why choose Kenny as the face of Enjoy Basketball? (18:18) — The first channel that made sense for their business (24:29) — How EB pulls almost every lever a creator business can pull (28:29) — Why they partnered with ESPN & Omaha Productions (35:54) — How physical products create serendipity (38:48) — The value of in-person community building for creators Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators. (0:00) — Presented by Riverside (6:06) — Tim: Can you get past your immediate circle? (12:25) — Matt: Pick one topic, one platform, for one audience (16:40) — Tim: Don't be an expert or idol when you aren't (22:43) — Matt: Are you making content for fun, or are you building a business? (27:30) — Tim: Real artists don't starve (30:51) — Matt: What long-term project can you build alongside your content? Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Nat Eliason (@nateliason) jam about what it actually takes to be a creator. Topics include Nat's take on niching down, the main ways creators become replaceable, choosing between money and passion, why consistency alone isn't enough, and much more. (3:18) — Nat's article Be Yourself, Not a Niche (7:23) — The #1 way creators fail (16:10) — Nat's article When the Money's Just Too Damn Good (25:28) — Do you care enough to make your content great? (32:25) — The illusion that success comes quickly as a creator (40:17) — Balancing ambition, productivity, and parenting Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot