Podcasts about mikmak

Oh boy, this gues is a superstar! The CEO/Founder of MikMak, Co-Host of Brave Commerce and regular contributor for Bloomberg, Rachel joins the show to talk about AI, Social and Live Commerce along with where ecommerce should sit in organizations. She plays, "What's That Keyword?” and much more. Always Off Brand is always a Laugh & Learn!       FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Rachel Tipograph:  https://www.linkedin.com/in/racheltipograph/   Company Website: https://www.mikmak.com/ Podcast: BRAVE COMMERCE - https://podcasts.apple.com/us/podcast/brave-commerce/id1533192188 Quickfire Podcast Network Shows: Brain Driven Brands  YouTube: https://www.youtube.com/@SarahLevinger Apple: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome two fantastic guests: Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, and Jon Harding, SVP and Global CIO at Conair. They're here to share insights from a recent report they released in partnership with MikMak—a practical guide to managing technology change across the business, specifically how to leverage IT teams to accomplish transformational growth. Tune in to find out more!  

BRAVE COMMERCE Live, held in May 2024, brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, Founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, Director, Head of Industry, Retail & eCommerce at Meta, Veeral Shah, President & Chief Customer Officer of Nestlé Health Science at Nestlé, and Sam Gagliardi, EVP - eCommerce, Global Solutions at Circana.This engaging conversation delves into how demographic shifts, such as Gen Z's fluidity and Gen Alpha's diversity, are redefining commerce. The panelists explore the role of AI in personalizing consumer experiences, optimizing creative production, and driving innovation in supply chains. From the rising importance of real-time data to evolving retail media strategies, the discussion highlights actionable ways brands can adapt to these changes while focusing on ROI and market share.Discover how leaders across the ecosystem are preparing for the next five years of commerce by integrating cutting-edge AI, breaking down silos for better collaboration, and embracing omnichannel approaches to meet consumers where they are.Key Takeaways:Generational Shifts in Consumer Behavior: Learn how changes in demographics and culture influence consumer expectations and brand loyaltyAI as a Driver of Innovation: Explore how companies like Nestlé and Meta are using generative AI for creative personalization, R&D efficiency, and media optimizationOmnichannel Collaboration: Understand the importance of integrating real-time data, retail media, and personalized strategies to create seamless consumer experiences Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, dive into the untapped potential of Medicare Advantage dollars with Julie Fleischer, GM, and Chief Experience Officer, and Jared Childs, VP of Business Development at Soda Health. Together, they unpack how the $30 billion pool of "use-it-or-lose-it" benefits available to 35 million Americans over 65 is reshaping the commerce landscape for brands, retailers, and health plans alike.Discover how Soda Health leverages innovative fintech solutions to connect health benefits to retail and CPG opportunities, enabling seniors to make preventative purchases ranging from OTC medications to healthy food options. Julie and Jared discuss how retailers are stepping up to engage this high-value demographic, and why brands need to act now to capture their share of this burgeoning market.With real-world insights into evolving consumer health trends, actionable advice for brands, and a vision for the future of personalized health benefits, this episode is a must-listen for those ready to innovate at the intersection of health, commerce, and consumer behavior.Key Takeaways:Understand the Opportunity: Discover how $30 billion in Medicare Advantage dollars can fuel incremental sales for brands and retailersEngage the 65+ Consumer: Learn how to connect with this growing, health-focused demographic in meaningful and compliant waysActionable Steps for Brands: Gain insights on how to unlock this market with targeted outreach, data-driven campaigns, and measurable ROI Hosted on Acast. See acast.com/privacy for more information.

MikMak CEO Rachel Tipograph speaks on TikTok's potential ban and the shifting media and advertising landscape. She speaks with Bloomberg's Caroline Hyde and Michael Shepherd. See omnystudio.com/listener for privacy information.

In this episode of BRAVE COMMERCE, Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok's potential ban in the U.S. to Meta's controversial decision to deprecate fact-checking, they explore how these seismic shifts impact both large and small brands' strategies. The duo offers unparalleled insights into the traffic decline across TikTok and Meta, the rise of Alphabet and Pinterest, and the moral dilemmas facing brand advertisers today.Rachel shares exclusive data from MikMak, revealing a 97 percent drop in TikTok traffic and highlighting how SMBs and challenger brands are adapting faster than their larger counterparts. Together, they dissect the risks and rewards of balancing short-term ROAS with long-term brand equity in an era of heightened scrutiny on platform ethics and safety.As they dive deeper, Rachel and Sarah discuss retail media's growing role as a brand-safe alternative and how advertisers can leverage diverse media investments to align with their values while driving conversions. Whether you're a CMO, brand strategist, or curious listener, this episode provides actionable takeaways for navigating today's volatile media ecosystem.Key TakeawaysTikTok and Meta's Decline: Understand the repercussions of TikTok's temporary ban and Meta's fact-checking changes on brand traffic and advertising strategies.Data-Driven Shifts: Learn why brands are pivoting ad spend toward Alphabet, Pinterest, and retail media for safer and more efficient audience engagement.Balancing Values with KPIs: Discover how brands can align media investments with ethical standards and long-term shareholder value without compromising short-term goals. Hosted on Acast. See acast.com/privacy for more information.

BRAVE COMMERCE Live which took place in NYC in May 2024 brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth.This episode features a live recording from that event and features Marcia Resnick, Head of eCommerce at Pernod Ricard, Kevin Shapiro, SVP, US Consumer Beauty Brands at COTY, and Jessica Goon, CMO at Tate's Bake Shop in conversation with MikMak's Kayla Darcey.In some ways, it has never been easier to connect with consumers, but it has also never been more complicated. Whether via traditional advertising, retail media, influencers, CTV, or the myriad other channels brands need to develop authentic relationships with consumers that fuel commerce. This episode explores how three very different brands approach digital consumer engagement and leave you with new ideas for your own media strategy. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Meghan Archer, Vice President of Digital Commerce Sales at PepsiCo. Meghan shares her unique career journey from consumer electronics at T-Mobile, to a dynamic decade at Amazon, to her current role at PepsiCo. She reflects on how her varied roles at Amazon, including in supply chain, product development, and private label, prepared her to lead digital transformation in the complex world of grocery, where PepsiCo's omni-channel strategy is paving new paths in the CPG space.Diving deeper, Meghan discusses the importance of nurturing curiosity and challenging the status quo, key traits that have fueled her success. She explores her approach to cultivating a team mindset at PepsiCo, where ambiguity and rapid change require a culture of continuous learning and adaptability. Meghan explains how she motivates her team to embrace these challenges, seeing obstacles as opportunities to innovate and collaboratively push forward digital transformation across PepsiCo's well-known brands.In the latter part of the episode, Meghan shares her insights into PepsiCo's commitment to talent and technology as cornerstones for its success. She highlights the importance of strong partnerships with retailers and the focus on getting the fundamentals right. Wrapping up, Meghan reflects on her bravest career move, a leap from T-Mobile to Amazon, which pushed her out of her comfort zone and laid the foundation for her growth as a resilient, forward-thinking leader.Key Takeaways:Curiosity and comfort with ambiguity are critical for thriving in the ever-evolving world of digital commerce.PepsiCo's omni-channel transformation is powered by a blend of talent, technology, and end-to-end strategic thinking.Strong partnerships and a focus on fundamentals, such as in-stock availability, drive sustained success in digital and in-store channels. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, sit down with Linda Bethea, the Chief Marketing Officer of Danone North America. Linda shares her insights into how Danone's mission of delivering health through food to as many people as possible aligns with its business growth strategy and certified B Corp status. Drawing from her experience at PepsiCo and Danone, she discusses the importance of leadership development, culture, and her focus on blending performance with purpose.Linda also reveals how Danone stays ahead in a dynamic and competitive CPG landscape by constantly evolving its portfolio to meet consumer demands. From reducing sugar to expanding plant-based offerings, Danone remains committed to sustainability and health-conscious choices. Additionally, Linda touches on exciting brand initiatives like Oikos' partnership with HBCUs to improve student nutrition and support athletes.As a marketing leader and professor, Linda reflects on how she stays relevant in a rapidly changing industry, engaging with younger generations and embracing digital commerce. She also shares her approach to career bravery, encouraging women to be direct and ask for what they want—whether in the boardroom or beyond.Key Takeaways:Danone's commitment to balancing performance with purpose through its B Corp certification and mission-driven leadership.How Linda's leadership journey at PepsiCo shaped her holistic understanding of business, from sales to marketing and finance.The impact of Danone's innovations and partnerships, like the Oikos nutrition program, on community health and brand growth. Hosted on Acast. See acast.com/privacy for more information.

On this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, sit down with Kerry Sullivan, CEO of Versed. Kerry shares her career journey from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming Versed, a rising skincare brand. She discusses the unique challenges and opportunities of transitioning from established corporations to a fast-moving indie brand and how her vast experience in beauty commerce gives her a competitive edge.Kerry dives into the differences between managing large, structured organizations and working alongside visionary founders like Katherine Power at Versed. She reflects on the importance of adopting a “scrappy” mindset, leveraging big brand best practices while embracing the agility required to scale emerging brands. Kerry also shares her approach to recruiting for growth-stage companies and the critical role of immersing herself in various aspects of the business, from marketing to warehouse operations.As Kerry discusses the evolving beauty landscape, she emphasizes the importance of authenticity, understanding consumer needs, and balancing new trends with proven business practices. Her insights into modern influencer marketing, the future of TikTok Shop, and global expansion make this a must-listen for anyone interested in the future of beauty brands.Key Takeaways:The power of merging big-brand expertise with indie brand agility to foster growth and innovation.Insights into navigating full-funnel marketing strategies for emerging beauty brands in today's digital and retail environment.The importance of human touch, authenticity, and strategic risk-taking in building successful beauty brands. Hosted on Acast. See acast.com/privacy for more information.

Ross Martin, President of Known Agency and General Partner of Lunch Partners, joins Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, to discuss his journey in marketing. Known, an integrated agency ranked third by Ad Age combines research, creativity, and innovation, working with clients like Shake Shack and TikTok. Ross highlighted their unique approach, such as using AI to identify relevant Reddit conversations for Shake Shack. He also shared insights from Lunch Partners, emphasizing the importance of resilience and heart in founders. Ross praised Mikmak for connecting legacy brands with social commerce, showcasing the power of AI and consumer intelligence in driving business outcomes. Episode Timestamp: 1:56 Ross Martin's Background and Early Career 5:55 Marketing Insights and Innovative Strategies 6:41 Known Agency's Origins and Capabilities 24:26 Challenges and Opportunities in the Agency World 26:06 Lunch Partners Venture Fund 31:20 Investment Thesis and Founder Traits 36:43 Innovative Campaigns and Collaborations 41:15 Ecommerce Innovations and Future Opportunities

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative nature of the role with various teams, and the importance of data-driven decision-making. Michael also shares practical advice on developing a career in product marketing, addressing challenges like interdepartmental contention, and the evolving impact of AI in the industry. This episode is sponsored by ASofronas Marketing Services, book a call here! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

The cookie has finally crumbled. Consumers are shopping and buying everywhere they darn well please. Brands and retailers are fighting over margin more fiercely than ever before. Rachel Tipograph, from her role as Founder & CEO of MikMak, is in the center of this generational maelstrom of the shifting rules of commerce, and joins the podcast to share her view of the trends that will matter in the next 18 months. Buckle up, it's going to be an exciting ride.

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder & CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO and Founder of Ibotta. Bryan shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition into a public company. He delves into the original vision of creating a unified starting point for rewarded shopping for American consumers and how Ibotta has grown to include over 50 million users and distributed $2 billion in cash back rewards. Bryan also discusses the strategic pivot that took place five years into the company's journey when Ibotta dramatically expanded its scale by distributing its exclusive offers on various third-party digital properties, emphasizing the importance of innovation and scalability in sustaining growth.As the conversation progresses, Bryan outlines the evolution of Ibotta into a powerful B2B white-label software platform for retailers, significantly expanding its reach and impact. He highlights the company's four-word mission—"make every purchase rewarding"—and explains how this mission extends beyond Ibotta's direct-to-consumer app to powering loyalty programs for major retailers like Walmart, Dollar General, and Family Dollar. This shift has enabled Ibotta to reach 91% of American households and positions the company to potentially give away billions of dollars in rewards annually.The discussion also explores the intricacies of change management and the challenges of scaling a business while maintaining its core values. Bryan shares valuable insights into the strategies that have driven Ibotta's success, including the importance of performance-based marketing, agile budgeting, and leveraging data to understand consumer behavior. By emphasizing the significance of agility, transparency, and continuous innovation, Bryan provides a blueprint for other entrepreneurs and marketers looking to navigate the complexities of modern e-commerce.Key Takeaways:Innovative Scalability: Bryan Leach discusses ibotta's journey from a consumer app to a B2B platform, highlighting the importance of innovation and scalability for sustained growth.Performance-Based Marketing: Emphasis on the power of performance-based marketing and agile budgeting, with a focus on measurable outcomes and efficiency in advertising spend, plus the future of “dynamic offers” as the next big AI-driven paradigm shift.Consumer Behavior Insights: Insights into the evolving consumer behavior patterns and the strategic importance of retaining brand loyalty amidst rising private label penetration. Hosted on Acast. See acast.com/privacy for more information.

Join hosts Sarah Hofstetter, President of Profitero, and Rachel Tipograph, Founder and CEO of MikMak, in an insightful episode of BRAVE COMMERCE featuring Kheri Tillman, EVP and Chief Marketing Officer of BlueTriton Brands. Together they dive deep into the strategies and stories behind one of the leading names in the water industry.Kheri Tillman shares the journey of BlueTriton Brands, highlighting their impressive portfolio of regional spring waters like Poland Spring, Deer Park, and Arrowhead. She discusses the unique approach of sourcing water locally, the strategic acquisitions such as Saratoga, and the innovative launch of new products like ionized water brand, Action. Discover how BlueTriton is making waves in the market by staying true to its core values and adapting to consumer demands.In this episode, Kheri also delves into her transition from publicly traded companies to a PE-backed portfolio, the challenges and opportunities in the ever-evolving beverage industry, and the importance of maintaining a strong brand presence amidst the rise of private labels. Learn how BlueTriton continues to thrive by embracing change, fostering clear communication, and celebrating successes.Key Takeaways:Strategic Portfolio Management: Insights into BlueTriton's diverse range of water brands and the importance of local sourcing.Marketing and Innovation: How BlueTriton stays ahead with new product launches and targeted marketing strategies.Leadership in Change: Kheri Tillman's approach to navigating industry changes and driving growth through effective leadership and communication. Hosted on Acast. See acast.com/privacy for more information.

Over the years, BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Rachel as the Founder and CEO of MikMak and Sarah as the President of Profitero. This episode, recorded on stage at the recent BRAVE COMMERCE Live event in NYC, features the professional wisdom these two industry leaders bring to their work every day. Rachel launched MikMak with the strong belief that the boom in D2C did not signal the end of retail, but instead the need for enterprise brands to connect more directly with their consumers. As many challenger brands have moved into stores, their legacy competitors feel an even greater need to show up where their customers are spending time, and convert them effectively. MikMak creates shoppable experiences that put brands in the driver's seat with consumers. In turn, MikMak provides the data needed for these brands to make smarter marketing decisions. Additionally, this data strengthens brands positioning with the 7,000+ retailers in MikMak's network. After a year that included two major acquisitions and several new partnerships, MikMak is better positioned than ever to empower the world's brands to grow commerce-first, and to succeed in the emerging era of intelligent commerce. Sarah's company, Profitero, is the leading global commerce acceleration company offering a flexible suite of intelligence-driven solutions so that brands can grow profitably. Their integrated digital shelf analytics, shelf-intelligent activation and advisory services empower brands to optimize product availability, discoverability, and maximize conversions across 1,200+ retailers in 70 countries. With Sarah at the helm, Profitero has been recognized as the #1 Digital Shelf Provider by DCG, deemed a customer favorite on G2, and identified as an integral part of Publicis Groupe's recognition as a commerce leader in the Forrester Wave™. After [finally] introducing their companies, Rachel and Sarah shift the discussion to the trends they are seeing in commerce and in the market including: ● The consumer is more digitally connected than ever before – 8 in 10 consumers say retail purchases are influenced by digital touchpoints (Profitero)● 66% of traffic (as measured by MikMak) comes from Social, and the majority of that is from Meta● Amazon is losing against Walmart when it comes to grocery, 50% decline in Amazon grocery traffic in the past 90 days (MikMak)● There is a clear trend of shrinking basket size (MikMak), but profitability remains a priority with brands reporting a 116% increase in a dedicated focus on pricing and promotions (Profitero) The market is different. To succeed in the era of intelligent commerce requires brands to beat the market where it is today. You've got the information and collaborative partnerships will help you understand what to do with it. Stay tuned for future episodes from BRAVE COMMERCE Live featuring the superstars of commerce. Hosted on Acast. See acast.com/privacy for more information.

MikMak founder and CEO Rachel Tipograph joins the Brewbound Podcast to analyze what's next for beverage-alcohol e-commerce in a post-Drizly world.    MikMak is a software analytics company that helps alcohol companies funnel their business to retailers in compliance with regulations. Tipograph shared that bev-alc companies found out about Uber shutting down Drizly at the same time as the general public.    In the aftermath, Tipograph believes Uber Eats, Instacart and ReserveBar will absorb Drizly's market share. As for alcohol companies, many have quickly transitioned away from the platform, she added.    In addition to this conversation, the Brewbound team talks about the latest headlines, including lawsuits against Boston Beer over its employee non-compete clause, independent craft brewers' growth in the convenience channel, and Two Robbers' shift from hard seltzer to spirits-based canned cocktails. The team also plays Another Round or Tabbing Out on 1990s hip-hop nostalgia permeating RTDs.

On this special edition episode of the Speed of Culture podcast, join Matt Britton, MikMak's Founder & CEO Rachel Tipograph, and Reckitt's Director of Full-Funnel Consumer Engagement, Carolyn Nephew, for the annual webinar on the top stories immediately coming out of Black Friday and Cyber Monday. As we wrap up what has been a memorable year for the podcast, they'll discuss what the consumer spending habits of the biggest shopping week of the year mean for brands going into 2024. Follow Suzy on Twitter: @AskSuzyBizFollow Rachel Tipograph on LinkedInFollow Carolyn Nephew on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Exciting Summer Surprise! While our podcast is taking a short break for the summer, we've got something special for you. Joining us on this episode is none other than Gary Vaynerchuk for an insightful conversation from Cannes Lions in France in June. We were both on a panel at SRMG Beach, discussing all things culture and tech. Gary delivers his trademark raw and practical knowledge bombs. Get ready for an epic podcast episode! Don`t miss our signature Rapid-fire questions in the end & prepare to be inspired! Let us know your thoughts on Instagram. Your feedback means the world to us! Stay awesome and enjoy your summer while we gear up for the return of Season Eight on Savvy Talk. Happy listening About Gary Vaynerchuk Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.  Gary is considered one of the leading global minds on what's next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.  Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He's also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience' ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.  Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. You can find Gary Vaynerchuk on Instagram and on his website. Timestamps: 0:00 Intro 0:36 Getting Consumer Attention in the Age of Speed and Noise 3:39 What Brands Are Getting Wrong in Shifting Consumer Attention 4:30 Brands Lacking Common Sense in Modern Marketing 5:39 The Key to Being Culturally Relevant: Caring 8:56 Understanding PAC: Platforms and Culture 12:52 What Brands Can Do to Be Culturally Relevant 15:14 The Underappreciated Value of Social Media for Brands 16:25 The Unavoidable Future Impact of Deepfake Videos 24:07 Embracing Evolution 25:14 Rapid-fire section - Word Association Game 26:23 Optimism for the Middle East 26:58 The Broken Concept of Branding 28:20 Media and Creative Under One Roof 33:40 Your brand is your reputation. The single most important thing you have. 36:36 outro

Where do you do most of your beauty shopping online, Glams? We have this year's MikMak ecommerce report and some of the findings are surprising — others, not so much. Sara quizzes Kirbie on the results in Data Girl. There's also some controversy in the foundation world and we want to know: do you think this is an example of performative allyism? Or just another business decision? Call or text the hotline and share your thoughts!GlossAngelesPod.comhttps://linktr.ee/glossangelespodCALL US: 424-341-0426Shop products from our episodesJoin our FB Group: https://www.facebook.com/groups/glossangelespodcastInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

LLN : En cette journée internationale de la femme, l'UCLouvain féminise onze de ses bâtiments dont 7 dans la ville. BW : La marionnette débarque dans l'Ouest du Brabant wallon. Du 10 au 28 mars, le MIKMAK Festival parcourra la province brabançonne afin de vous faire découvrir spectacle d'objets et de marionnettes. Infos et réservation sur le site du MIKMAK festival : www.ccbw.be/evenement/mikmak-festival/ Villers-la-Ville : "Notre Jardin extraordinaire" débarque à l'abbaye de Villers-la-Ville. Du 18 mars au 18 juin, la célèbre émission de la RTBF exposera 26 photos du livre tiré de son émission dans le "Jardin de l'Abbé". En marge de l'exposition, il y aura aussi des conférences et des avant-premières en présence de Tanguy Dumortier, présentateur de l'émission. Pour plus d'informations, il vous suffit de vous rendre sur le site de l'abbaye : www.villers.be

By pressing play on this episode, you'll be entering a course led by Carolann McKay, VP of Customer Experience at MikMak who will guide you through understanding how to utilize eCommerce data to improve retailer relationships. Module 1 covers understanding what the consumer wants and where, and Module 2 covers understanding the journey to conversion via MikMak's data to altogether help strengthen a brand's critical retailer relationships.

On the latest episode of The Speed of Culture podcast, Rachel Tipograph, Founder & CEO of MikMak, joins Suzy Founder and CEO Matt Britton on a special webinar edition to examine consumer spending habits and marketing trends. We look behind the curtain as Rachel shares insights from MikMak's latest research.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

When it comes to business, how do you respond to “no” from customers or collaborators? On this episode of Brave Commerce, Todd Kaplan, CMO of Pepsi, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks. Kaplan starts the episode by recounting his long career at Pepsi, and how it's kept his attention over the years. He speaks on voicing his opinion fearlessly and helping the company innovate, an example being the recent “Better with Pepsi” campaign. Kaplan also explains Pepsi's integration with Web3 and their NFT presence. He speaks on the importance of consumer relevance.Like all of our guests, he also shares some of the bravest things he's done personally and professionally.Join Suzy's Founder & CEO Matt Britton and MikMak's Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.REGISTER HERE Hosted on Acast. See acast.com/privacy for more information.

October 10 is World Mental Health Day, a day designed to raise awareness and influence change. Tune in as Cognitiv co-hosts Justine Frostad, VP of Marketing, and Jason Pellegrino, Director of Human Resources, and guest Alejandra Olivella, Head of People at MikMak, have a vulnerable and honest conversation around the global mental health crisis and the influence we all hold to drive change.   Follow Cognitiv: https://www.linkedin.com/company/cognitiv https://twitter.com/TeamCognitiv   Follow This Episode's Co-Hosts: https://www.linkedin.com/in/justine-frostad-b155a81a/ https://www.linkedin.com/in/jason-pellegrino-phr-406b135a/   Follow This Episode's Guest: https://www.linkedin.com/in/alejandraolivella/   Contact Us: hiddenlayers@cognitiv.ai  

How will the creator economy play out in e-commerce?In episode 7 we talk with MikMak's CEO and Founder Rachel Tipograph (who is also the co-host of the cool podcast BRAVE COMMERCE) in our BIG interview about how creators will influence the next wave of the retail revolution.Grab the ear goggles and turn up the volume.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at Whalar.com#creators #creatoreconomy #everythingisbetterwithcreators #whalar

Rachel Tipograph implores aspiring founders to: “Know what your superpower is, and how you can align it to a problem you want to solve.” It's a playbook she's lived out—as she leaned on her own particular brand of fearlessness to embrace ‘crazy' marketing ideas as Gap's youngest-ever Global Digital Director; to found MikMak to help businesses e-commerce-enable all their digital channels; and to use her influence as an investor to champion diversity, equity and inclusion at the founder and executive levels.In her talk with Jesse, Rachel reflects on her early years as a student, intern, and self-identified member of the ‘digerati'. She describes how being born into a family of small-business owners spawned an entrepreneurial spirit, but also deep reflections on the inequities that have historically accompanied lines of succession. She identifies the forward-thinking insights that led to the founding of MikMak. She outlines the criteria that guide her personal investments. And she leaves us with a look at the future of media, commerce, and the workplace experience. (2:59) From NYU, to saying goodbye to Hollywood internships(6:07) Digital Directing at Gap: Sans-scrutiny, try crazy things(10:40)  When not everyone had a voice in the family business(13:35) Not a female founder. A founder. (17:11) Diversity at MikMak: the progress and the challenges(19:04) The deepening intersection of media and commerce(24:54) The future of of the workplace experienceGuest BioRachel Tipograph is the Founder and CEO of MikMak, a global eCommerce enablement and analytics platform for multichannel brands. MikMak has earned recognition for its workplace culture and DE&I efforts as a “Fastest Growing Company in America” and “Best Place to Work” by Inc Magazine, “#10 Startup in the United States” by LinkedIn, “Breakthrough Brand” by Interbrand and “Nineteen Technologies Underpin AI And Analytics For Retail” by Forrester.Rachel has also been recognized as a thought leader by leading media publications including Forbes (“30 under 30 Who Are Changing The World”), Fast Company ("The Most Creative People in Business") AdAge ("The Most Creative People of The Year"), Adweek ("The Young Influentials Shaping Business and Culture") and many more.Helpful LinksMikMak's websiteRachel's podcast: Brave CommerceCrunchbase: MikMak secures $10M Series AAppearance on Forbes: Building An E-commerce Presence That SellsRachel on LinkedIn and Twitter

This week we continue our special five episode series on The Information 50, our annual list of the most promising startups valued at less than $1 billion. In episode two, executive editor Amir Efrati first talks to reporter Malique Morris about commerce startups worth watching, including a budding rival to Shopify, a fashion marketplace and a facilitator of limited-edition merchandise “drops” for celebrities and shows such as “Succession." Next, Malique talks to Rachel Tipograph, founder and CEO of MikMak, an advertising-tech provider for consumer brands, which could be a beneficiary of Apple's restrictions on iPhone advertisers.

Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of "The 50 Most Influential Women in America," Fast Company named her one of "The Most Creative People in Business", AdAge named her one of "The Most Creative People of The Year," AdWeek named her one of "The Young Influentials Shaping Business and Culture," Entrepreneur named her one of the "50 Most Daring Entrepreneurs," Inc named her to the “Female Founders 100,” Business Insider named her one of “New York Tech's Coolest People", Refinery29 named her one of its "Rising Female Tech Stars," The Wrap named her one of "The 11 Change Agents Disrupting Hollywood," and LinkedIn named her one of its "Next Wave: Top Professionals 35 & Under." After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, an eCommerce marketing platform for multi-channel brands. --- Support this podcast: https://anchor.fm/georges-khalife/support

S3 E4: June 29, 2021: Margaret Molloy is joined by Thomas Ranese (VP, Global Marketing, Uber), Bradford Shellhammer (VP, Buyer Experience & eBay for Charity, eBay), Rachel Tipograph (CEO & Founder, MikMak), Walter Frye (VP, Global Brand Engagement & Design, American Express), and Mark Harrop (Head of Communications (GCS Flex), Cabinet Office). During the extensive conversation, panelists reflected on how brands have been observing Pride Month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action; and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June. In closing, panelists were asked what is the most critical, high-impact thing a brand or an organization can do to support Pride? And what's your commitment as a marketing leader to the LGBTQ+ community?

"If you're ever trying to build confidence in whatever you're doing, go to dinner by yourself." Max Busca is a Sales Development Manager at the eCommerce startup MikMak. MikMak helps brands connect their digital investments to online retailer insights. After an internship heading into his senior year, Max realized that finance wasn't the career path he wanted to take. He connected with a college alumni who started a sports and apparel company, Destination Athlete. Max ended up purchasing his own franchise and ran it for a year, with YoY sales of 160%. Max choose to sell the franchise once he came to the conclusion that he wanted to work for a startup. He cold-emailed the CEO of MikMak after hearing her on a podcast, which eventually led to an interview and a job. Max was a finance major at The College of New Jersey. He was a four-year starter and two-time captain of their football team. In this episode: 1:16 How the digital marketing environment has changed 9:01 How Max got a job at MikMak after cold-emailing the CEO 22:35 When Max realized he didn't want to work in finance 26:53 Playing football at TCNJ 36:00 Running a Destination Athlete sports and apparel franchise 38:04 How Max uses fear-setting when making decisions 53:17 How After School Program podcast started 1:00:19 Max's advice SHOW NOTES Andrew Hall - Oil "God" Tim Ferriss Fear-Setting If you enjoyed listening to today's episode of After School Program, you can help support the show by doing the following: Follow us on Apple Podcasts | Spotify | Google Podcasts | Amazon Music Write us a review on Apple Podcasts Follow us on Instagram or check out our website Tell a friend to listen to new episodes of After School Program released every Tuesday at 5am EST Producer & Host: Zach McHale Editor & Host: Connor Heine Intro music created by Muscle Tough. IG: @muscletoughband

Robyn Ward is a 20+ year veteran of the technology startup space. She started FounderForward, a boutique leadership development firm, to help founders and executives uplevel themselves and build high-performing teams, cultures and companies. Current and past clients include Ritual, Ordermark, Tala, STEM, and Toucan, among others. A sought after keynote and panelist, Robyn speaks at conferences, companies, and venture firms on topics relating to: Entrepreneurial Mindset, Peak Performance, and Best-Self Leadership. She also co-teaches “Performance Mindset for Business” at her Alma Mater USC. Prior to FounderForward, Robyn launched and ran the strategic investment arm of United Talent Agency, where she drove investments in Patreon, MikMak. HouseParty, and Thrive Market, among others. Before UTA, Robyn was a business development and operations executive who served on the founding leadership teams of several venture-backed startups, including Docstoc (acquired by Intuit) and Verified Person (acquired by Sterling Talent Solutions). Robyn is a passionate community-builder and connector, as well as a long-time champion of DEI in the tech ecosystem and beyond. She has been named a Top Woman in LA Tech by DigitalLA and a Top LA Tech Ambassador by TechWeek. Robyn is a Techstars All-Star Mentor (#givefirst), an Expert Network Advisor to Steve Case’s Rise of the Rest Fund, a Board Member of the Women Founders Network (WFN), an LP in The Fund, and a proud part-owner in Angel City Football Club. She adopted her son Ryder who is 1.5 years old and is a beacon for women and men who knew they wanted to have children but are unaware of the adoption process. Meet My Guest: WEBSITE: FounderForward.com INSTAGRAM: @FounderForward TWITTER: @RMWARD LINKEDIN: Robyn Ward

Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World,” Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business,” AdAge named her one of “The Most Creative People of The Year,” Adweek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Goldman Sachs named her one of “The 100 Most Intriguing Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.”   After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world solo and then founded MikMak, the enterprise marketing eCommerce platform that helps brands better understand consumers by connecting digital investments to online retailer insights. In this episode, we discuss what life was like For Rachel as a kid (5:16), her family’s relationship with Modell’s (6:12), her parents’ lessons on entrepreneurship (7:23), if there was a downside to having her parents work so hard and be so passionate about what they did (10:16), what she did as a kid and what she was like (12:45), why she was initially against IPO-ing (14:24), what it was like for her to come out of the closet to her friends and family (15:17), how she classifies her identity (17:17), if she was always a leader (18:27), how she thinks about leadership from a hiring and development standpoint (19:13), how she maintains a company where people are healthy with themselves, healthy with their organization, healthy with their team, and healthy with their customers (24:45), the values she looks for in people that will align with her organization (30:14), when it is appropriate to say “I” and focus on yourself as opposed to the team (34:14), if there are ever moments where she needs to step into and embrace ego (40:06), the biggest takeaways she’s gotten from therapy and executive coaching (41:20), what it was like for her to be innovative at a big company (GAP) when she was 24 years ole (45:03), if she’s able to take what she learned at GAP and apply it to MikMak or if she has to use new muscles now (50:43), what she says to people who are “young” for their job (52:46), why she enjoys public speaking (55:22), her advice to people who are forced into working remotely for the first time (58:43), what she does intentionally to make sure she’s taking care of herself (1:00:06), and what MikMak does (1:02:21). You can follow MikMak on Instagram @mikmaktv. Additionally, you can follow her on any social media platform @racheltipograph. You can also check out the company on LinkedIn here as well as Rachel’s personal LinkedIn here. Thanks so much to Rachel for coming on the podcast! I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers. Thanks for listening. -Brian

Customer behavior is changing. We're not running to the store anymore to pick up milk after work, or popping in the gas station for a candy bar. Our office is at home, and our groceries get delivered. So how do businesses handle the ever-evolving customer behaviors of the pandemic? How do you adapt your eCommerce strategies to not only cope with the times, but thrive? Welcome to Building While Flying! This weekly podcast is brought to you by Sasha Group. We're the consultancy meets agency arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding media and marketing. In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild;  building the plane while flying. Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.  Rachel Tipograph has been kicking a** in the industry since her early 20s. As CEO and founder of the enterprising and marketing eCommerce platform MikMak, Rachel has watched customer trends like a hawk. In fact, she always has. Rachel started her career thinking she'd become a Hollywood agent, and even had a stint as an intern at SNL. But her entrepreneurial streak and flair for commerce led her a different direction. Long story short, Rachel ended up at GAP, increasing their profits by 70% and knocking a decade off their average customer age. She did all this at 22 years old. This savvy spirit and keen eye led to the creation of MikMak at a pivotal time for eCommerce. She eventually had to do quite the pivot herself, and revamped her entire business model. The big guy, our very own Gary Vaynerchuk, was one of her investors. His confidence in her and her plan helped make that risky pivot possible, and it paid off big time. MikMak is now one of the fastest growing companies in America. In this episode, recorded near the end of 2020, Rachel breaks down how the pandemic has completely shifted customer attitudes and behaviors. She tells us what people are buying now that they haven't bought for decades. And she explains how she accumulates and tracks that data and how you use those same trends to adapt your current business model. She also lays ways she's adjusted to a fully remote workforce while keeping everyone motivated and seen. This leader knows her stuff. No wonder Goldman Sachs named her one of “The 100 Most Intriguing Entrepreneurs.” We were intrigued indeed, and this flight was a fun one. Other in-flight topics: The many lists Rachel's been featured on How Rachel transformed Gap Why corporate America isn't so bad 2020 Consumer Demand How to know where to spend your media dollars Replenish, replenish, replenish Nostalgic buying Rachel's hilarious meeting with Gary Rachel's podcast Brave Commerce What's on Rachel's Pilot Checklist Two Words: PIZZA TIME Links: Rachel on Instagram - @racheltipograph Rachel on LinkedIn - racheltipograph MikMak - https://www.mikmak.com/  Brave Commerce Podcast - https://www.mikmak.com/brave-commerce-podcast  Pizzatime - Arrange a pizza party for your remote team! https://www.pizzatime.xyz/ 

Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow your brands.

In the age of social distancing, e-commerce is experiencing a boom most other industries can only dream of. Who better to tell us about this exponential growth than a member of the so-called ‘digirati’? Rachel Tipograph became an eBay power user when she was just 13. Today, she is a member of the ‘digerati’—an elite community composed of the brightest minds in the digital space. Rachel is the founder and CEO of MikMak, an e-commerce marketing platform for multi-channel brands. She has been showered with numerous accolades from Forbes, LinkedIn, Marie Claire, Fast Company, and many other prominent organizations. On this episode of the Perfectly Mentored Podcast, Rachel talks about her entrepreneurial journey, creating and pivoting MikMak, current e-commerce trends, and a lot more. Topics Covered: Who is Rachel Tipograph? [00:18] How did your entrepreneurship journey start? [1:48] What prompted you to create MikMak? [6:23] How were you able to lower GAP’s average customer age by 10 years? [14:50] How important was it for you to have an environment that gave you the freedom to do the things you wanted? [18:41] Why is it better to work with others instead of just by yourself? [23:45] What trends do you see in the e-commerce space today? [25:00] What does the customer journey look like through your eyes these days? [29:14] What does the journey look like for brands that don’t meet an essential need like apparel and footwear? [31:13] What mistakes do you see most brands making in the e-commerce space right now? [33:30 How important is omnipresence? [35:03] How can smaller brands get their money’s worth on these platforms? [38:31] What about attribution? How do you reconcile each platform trying to take credit? [40:17] What are your thoughts on all these privacy complaints on e-commerce platforms? [42:09] How has e-commerce affected the emotional experience of shopping? [44:24] What media do you consume to stay up to date on current trends? [48:40] Connect with Rachel Tipograph Instagram Connect with Jason Portnoy jportnoy.com Instagram Like the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word!

We're with Petra Barran, founder of street food incubator and market KERB, to hear tips and advice for new food and drink brands. Plus, we're with the CEO of MikMak to learn about her company's big and bold experiment in remote work.

Welcome to our tenth and final roundtable episode! Over ten weeks, Anda Gansca (CEO & Co-Founder, Knotch) and Rachel Tipograph (CEO & Founder, MikMak) met with dozens of marketing & business leaders to talk about the COVID-19 crisis. We covered a lot of ground about navigating the uncertainty that we continue to face. While the roundtable series is closing out, the conversations will live on. This crisis has forced consumer behavior and business operations to evolve and innovate. As marketers, we must plan for uncertainty. We must go back to our brand’s core values, and pinpoint what really makes them tick. Because if this crisis has shown us anything, it’s that the best way to move forward, is to lead with authenticity and empathy. This episode was recorded on May 21, 2020

The seventh of our weekly roundtable series. In this episode, we ask our guests to tell us what they mean when they talk about “brand purpose”, and how that’s changed alongside everything else. Hosts Anda Gansca (CEO, Knotch) & Rachel Tipograph (CEO, MikMak) talk to our panel of experts about connecting through more than just day-to-day work, focusing on employee welfare, and how certain trends have been accelerated because of our new normal.Our guests include: Mo Katibeh (AT&T Business), Kimberley Sweet Gardiner (Mitsubishi Motors North America), Ben Trounson (Tata Consultancy Services), Jennifer Breithaupt (Citi), Marisa Thalberg (Lowes), Beth Ann Kaminkow (Geometry), & Margaret Molloy (Siegel+Gale). This episode was recorded on April 30, 2020.

Join hosts Anda Gansca (CEO of Knotch) and Rachel Tipograph (CEO of MikMak) for the sixth in a series of interactive roundtables. Today's topic: Figuring out how to boost morale and maintain a community in today's world. And tantamount to that is ensuring your employees stay sane.Our guests today discuss prioritizing company-wide and individual wellness, mental and physical. In times like these, the human element of being a leader is more important than ever.Our guests include: Stacy Simpson (Genpact), Vinoo Vijay (H&R Block), Doug Straton (The Hershey Company), Robin Matlock (VMware), Barbara Goose (John Hancock), Rich Latour (BlackRock)This episode was recorded on April 23, 2020

Today on Pros & Content, the fifth in our series of online roundtables. Over the past months, we’ve heard from incredibles leaders from every industry about their initial reactions to the COVID-19 crisis. Now, we’re going a step further, and asking them about what their plans are for the months ahead. And, what that means for their businesses and customers. Once again hosted by Anda Gansca and Rachel Tipograph, this episode was recorded on April 16, 2020

Robert Raatjes is een veel geziene gast bij piraten in Salland en Drenthe. Zelf is hij actief bij het Clubje MikMak en De Vrolijke Grolsch Drinkers uit de omgeving van Beilen (Drenthe). In deze podcast vertelt hij over zijn avonturen als piraat. Van vaste uitzendingen tot onbemand en grote marathons. 

Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host their fourth roundtable of brand leaders. In this discussion, our panelists discuss what has and what hasn't worked in regards to their responses to the COVID-19 crisis.We hope you enjoy this roundtable. And we'd like to thank our guest panelists:Joy Falotico (Ford)Andrew Weir (Pernod Ricard)Ross Martin (Known)Lauren Weinberg (Square)Reggie Walker (PwC)Michael Lacorazza (Wells Fargo)Raja Rajamannar (Mastercard)Erika Serow (Bain)Carla Hassan (Citi)Tariq Hassan (Petco)This episode was recorded on April 9, 2020

Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host a roundtable of remarkable leaders, diving into their responses to the COVID-19 crisis. This panel of experts provides their unique perspectives on how to step up to, and answer, an unpredictable challenge. We hope you enjoy this roundtable with our hosts and innovative panelists, including: Kristin Lemkau (J.P. Morgan Chase), Hilarie Koplow-McAdams and Jeff Immelt (NEA), Mindy Grossman (WW), and Gary Vaynerchuk (VaynerMedia).This roundtable was recorded on April 2, 2020

Shelly and Ross talk with Rachel Tipograph, founder of MikMak and Gina Bianchini, founder of Mighty Networks, about using the right tools to pivot and grow your business. Plus, how you can get more of your money back from the government. (S02EP12) Now available on video http://thinkaboutthis.tv Follow Shelly @shellypalmer Follow Ross @RossMartin1 Follow Think About This @thinkaboutthis Learn more at https://thinkaboutthis.fm/

Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) return to anchor a team of leaders in a discussion on how to respond to and organize amid the COVID-19 crisis, and the responsibility that is held by heads of large marketing organizations. We hope you enjoy this engaging roundtable with our hosts and many new panelists from brands & organizations like 4A’s, AdAge, Bank of America, GroupM, and some familiar faces from the last roundtable too.This episode was recorded on March 26, 2020

Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers. We discussed topics like: What should brands and retailers do who are feeling the effects of COVID-19 on their sales? How can offline retailers quickly pivot to online shopping? Plus, we share some examples of social accounts that are standing out during this uncertain time, like: @conbody @cossmarte @oliveandjune @madisonreed @dnice @wfhfits >> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host a team of marketing leaders in a discussion about responding to the COVID-19 crisis. In a conversation that spans industries, businesses, and unique personal situations, this group provides their live audience with ideas on how to help others through their work. Panelists include marketing leaders from Bank of America, Citrix, Ford, HP, HPE, JP Morgan, Pearson, Qualcomm, Salesforce, and WW.

When you're the first to do something as an entrepreneur, and you do it very well, other companies start to pay attention—fast. But what happens when you're suddenly up against businesses a hundred times your size, offering up your product? In this preview of Zero to IPO season two, Zoom's CEO and founder Eric Yuan shares advice on how to stand out with Rachel Tipograph, CEO and founder of MikMak, a marketing ecommerce platform that allows brands to better understand their consumers.

Rachel Tipograph quit her lucrative job at Gap as Global Director of Digital and Social Media and traveled the world for 100 days. Soon after she went to work building an eComm platform, MikMak, in 2015. She's made impressive lists, like Forbes 30 under 30, The Most Creative People of The Year by Fast Company and Ad Age, The Most Influential Women In America by Marie Claire, and so many more. Plus, MikMak was included in Inc.'s Best Workplaces List. Gary Vaynerchuk, AKA Gary Vee, is one of her investors! Rachel shares her fast and furious investor pitch and the number one lesson she learned from him.  Aside from understanding the digital space, Rachel's the master at building company culture and hiring the right people for her growing team. She shares views on the importance of a boss in an employee's life and how the interview process is a two-way street.  Things we cover Biggest lesson she learned from Gary Vaynerchuk How to finds opportunities Best country from her 100-day trip around the world Hardships building a company and where she failed  Great questions to ask candidates  How to treat a reference call when vetting candidates - love this one! Corporate culture and benefits employees actually love that increase happiness and foster team moral Best ways to build employee loyalty Characteristics a great leader needs to have Full show notes and links: https://torchpodcast.com/ep-7-how-to-build-company-culture-rachel-tipograph-investor-gary-vaynerchuk/ Let’s connect! Subscribe to Torch and follow @torchpodcast on Instagram, Facebook, Twitter and TikTok. https://www.instagram.com/torchpodcast https://www.facebook.com/torchpodcast https://twitter.com/torchpodcast https://www.tiktok.com/@torchpodcast

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp is joined by Rachel Tipograph, founder and CEO of MikMak, an e-commerce platform for multichannel brands (which we recapped in Thursday's Daily). Rachel drops some serious insight: we get into how she started MikMak, pivoted MikMak's model from consumer- to -business-facing, and the challenges brands face when playing in this space today—and how MikMak is addressing these very pain points. For more information on the rest of this week's topics, visit https://www.cassandra.co/daily.

She's back! Rachel Tipograph (Founder & CEO of MikMak) once again joins Anda Gansca on Pros & Content. In part two of their conversation, we introduce a brand new segment to the show, "Pro or No". Rachel and Anda go back and forth on marketing's biggest trends, fads, and buzzwords and give their two cents on whether or not these crazes are here to stay, or not worth their time.Make sure to listen to part 1!

Rachel Tipograph (Founder & CEO of MikMak) sits down with Anda Gansca for a special two part episode. No stranger to digital marketing, Rachel started MikMak to help big brands make the most of e-commerce platforms. Recorded at the end of 2019, Rachel and Anda take this time to discuss some of the most pertinent issues facing marketers today. They tackle how to utilize the entire of the funnel, competing for eyeballs on the internet, data privacy, media consolidation, and uncertainty as a whole.Come back next week for Part 2, the introduction of a new segment, "Pro or No", featuring Rachel.

Roland Frasier sits down in this episode with Rachel Tipograph, CEO and founder of MikMak, the e-commerce platform for highly distributed brands in this social video generation. Her clients include Bose, Campbell's, Estee Lauder, L'Oreal, Levi's, Mattel, Nestle, T-Mobile, Under Armour, and more. Brands license MikMak to shorten the path to owning the shopper by capturing and converting third party e-retail data, and they also produce and optimize videos that get shoppers to hit add-to-cart. Rachel considered herself amongst the “digerati” since the moment she became an eBay power user at age 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Fast Company named her one of "The Most Creative People in Business", Entrepreneur named her one of the "50 Most Daring Entrepreneurs.” All that to say we are excited to share this conversation with you. If you’re an entrepreneur writing your own road map you will benefit from Rachel’s story and the progression from eBay to NYU to several businesses and her current success. Her clarity on solving pain points for companies combined with her ahead-of-the-pack thinking will inspire you in your own strategy. To dig in further, sign up on our home page for exclusive content from Roland to your inbox. Click to find us on Apple Podcasts and other podcast players

I recently saw Rachel speak at an agency event in New York City.  I was blown away. Rachel has quite the resume. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Fast Company named her one of "The Most Creative People in Business", AdAge named her one of "The Most Creative People of The Year," Entrepreneur named her one of the "50 Most Daring Entrepreneurs," Inc named her to the “Female Founders 100,” and the list goes on and on.  After being the Global Director of Digital and Social Media at Gap Rachel traveled the world for 100 days and then founded MikMak, the first native commerce platform for the social video generation.  Here's a look at what we cover: Why big companies like Facebook and Google and Amazon are at war for first party data.  Why Rachel believes in the philosophy that if you give up your first party data, you give up your brand. Rachel believes that today's funnel starts at the consideration level first and that true brand building and loyalty start after the first purchase.   Lessons from Kylie Jenner and Native Deodorant Rachel's thoughts on Twitch and how it might be a glimpse into the future  Social is the world's largest mall and point of end checkout...are you treating it that way? Plus much more!

This week, we have Rachel Tipograph, CEO and Founder of MikMak, which aims to be the next destination in e-commerce. MikMak helps brands make their social media platforms shoppable, while providing data and analytics to better serve customers and grow your business. Forbes listed Rachel as one of its 30 Under 30 who are changing the world. Marie Claire named her one of the most influential women in America...and that’s just some of the incredible recognition she’s received. Needless to say, we are really excited for you to tune-in and listen to the ways e-commerce and video content are changing, and how you can leverage it for your business needs.   Follow us on social media @makeyourselfpodcast.com and visit our website www.makeyourselfpodcast.com

Rachel Tipograph, CEO of MikMak - one of Inc. Magazine's fastest growing business in America.

Rachel discusses how she came to fill a senior global position at the Gap at the young age of 24, her decision to leave and start her own business in the social video shopping space, and how MikMak is fulfilling a scalable gap in the e-commerce ecosystem while improving the consumer journey.

Jaclyn talks to Rachel Tipograph about helping big brands turn social into sales! As the Founder of MikMak, Rachel has already raised over 1 million dollars in funding to fuel her groundbreaking platform that creates short, shopable videos to market beauty, tech and home-related products. She’s growing her team, constantly iterating + proving that going against the grain pays off in BIG ways!   Be sure to follow the party on social @workparty and get the latest updates at www.workparty.com.   Guest Information Rachel Tipograph: @racheltipograph

This week's episode of Social Media Week's Leads2Scale podcast features Rachel Tipograph, Founder & CEO of MikMak, a next generation eCommerce platform. During the conversation, Rachel discussed her time at GAP and some of the strategic initiatives she led during her time, the journey between leaving GAP and starting MikMak, How brands are leveraging the platform, her thoughts on Facebook's recent announcements and what Instagram's new checkout feature means for eCommerce companies. Don't forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week New York 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

Who better to kick off 2019 than Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, and 2x guest on Adlandia. Rachel calls in to talk about what’s driving MikMak’s incredible growth (up 350%!) with clients including Bose, L'Oreal, P&G, T-Mobile, Under Armour, Unilever and more. Rachel explains how to stop forfeiting your customer to 3rd-party retailers (it may not be worth trying to beat ‘em, so join ‘em, just smarter), shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think (also see Rachel’s WARC white paper on DTC impact on legacy brands https://bit.ly/2TQhYFF).  Come for the education in social commerce, stay for 2019’s first #KILLBUYDIY.

Everything you wanted to know about the world of social shopping: Mig Mora on Mindshare’s Invention+ team chats with Rachel Tipograph, Founder and CEO of MikMak. Over the last few years, Tipograph has been named one of Fast Company’s “Most Creative People in Business,” Forbes' “30 Under 30,” and more.

Really enjoyed getting to have this fireside chat with my good friend Rachel Tipograph, founder of MikMak because I think that it's a super important conversation that needs to be had regarding the current state of entrepreneurship and how gender plays a role in it.

Shoppable social video is coming of age, and we can look to recent shopping events as proof that consumers are ready and willing to shop via social platforms. MikMak is one company that's making this a reality. --- Send in a voice message: https://anchor.fm/ecommerceminute/message Support this podcast: https://anchor.fm/ecommerceminute/support

Convinced the internet was broken, Tipograph was inspired to disrupt with “QVC for the Snapchat Generation”. Listen for more about how she is working to reinvent shopping, from her time at GAP to building a company around digital shorts.

Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder & CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution makes no sense, what CMOs should give a f$@! about right now (and fire their creative agencies) and how content should connect to the bottom line.  Hear why she's focused on the “other side”, predictions for the 2017 holiday season (d2c brands, bundle up) and her special #KillBuyDIY.

My Podcast guest this week is fellow Anchor co-founder Mikmak from Nijmegen. This DJ is known for his skillful sets combined of house & techno and his Hotchpotch radio show. Guest: @dehelemikmak Ask for ID. www.facebook.com/krachtmusic Jingles by Ken Spector.

Rachel Tipograph left her role as global director of digital and social media at Gap after a conversation with her boss where she asked, “How do we drive sales on the web, not annoy people, and even make Gap cool again at the same time?” His reply: “If you figure that out, that’s a billion-dollar idea.” That conversation coupled with her recognition of the seismic upheaval underway in the digital marketing landscape led to the creation of MikMak — the first mobile video shopping network. Hailed as QVC for the Snapchat generation, MikMak works with brands to create short, shoppable, “minimercials” — all hosted by improv comedians. And it operates under the mantra of Watch – Laugh – Shop. Highlights from this week’s “Marketing Today” podcast include: Two factors that helped launch MikMak — the explosion of influencer marketing and the unbundling of media. (3:10) Why e-commerce shopping should feel more like Netflix and Snapchat than Amazon and Alibaba. (4:45) Marketing in the age of ad blockers and overwhelming sentiment against advertising. (5:52) Designing the right canvas: A one-size-fits-all approach to marketing just doesn’t work. (7:45) Putting data and creativity together is the marriage of art and science — the two have to go hand in hand. (9:45) Reaching ad-averse populations: You get what you give. (14:30) Writing the “book” that defines your brand: Creating content that beckons to key, like-minded influencers. (17:57) Learning through (big) mistakes is the fuel that powers Rachel Tipograph to do what she does. (19:30) Support the show.