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The World's #1 Personal Development Book Podcast! In today's episode, we have the pleasure to interview Doug Zarkin, author of “Moving Your Brand Out of the Friend Zone.”Doug is a marketing executive, brand strategist, and leadership expert with a career spanning top global brands. He has led transformations at Victoria's Secret PINK, Avon, and Pearle Vision, helping them scale into multi-million and billion-dollar brands. With a background in advertising, omnichannel retail, and franchise development, Doug specializes in revitalizing brands by building deep emotional connections with customers. His work has earned Effie and Clio awards, and even a Harvard Business School case study on brand revival.In this episode, Doug breaks down how to turn casual customers into lifelong brand advocates, why trust and emotional connection matter more than discounts, and how to avoid the biggest branding mistakes businesses make today. He also shares his “Thinking Human” philosophy—a strategy that applies not just to marketing but to leadership, customer experience, and even personal growth.If you want to future-proof your business, create a brand people truly love, and avoid being stuck in the 'friend zone' with your customers, this episode is packed with insights you won't want to miss.Now, get ready to learn and enjoy this incredible conversation with Doug Zarkin!To learn more about Doug, buy his book , and other resources follow the links below:The Book: https://a.co/d/cA1jPIHWebsites: https://www.dougzarkin.com/ https://www.instagram.com/dougzarkin/________________________________________________Join the world's largest non-fiction Book community!https://www.instagram.com/bookthinkers/The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!
My guest today is Doug Zarkin, former CMO of Pearle Vision and current Chief Brand Officer of Good Feet Worldwide. Doug's won Effie Awards and Cleo Awards and countless other awards that I can't even think of. I've known Doug for well over 10 years, and he is absolutely one of the brightest minds in all of marketing that I've ever met. Our conversation ranges from his thoughts on why emotions are so important when it comes to advertising, to what he deemed his most successful failure, to what it was like to be an Avon lady. I am beyond honored, beyond humbled to a call him my friend, and to have him a guest on my show.
In this episode, join us to talk about about navigating challenging conversations with radical candor and respect. Hear our panelists' stories about building trust through real talk, tackling bias, and balancing work with life for true happiness. Get inspired by their journeys of overcoming obstacles, staying authentic, and leading with empathy. This chat is packed with insights to help you create a more inclusive and heartfelt workplace!Panelists:Tamla Oates-Forney, CEO of Linkage, a SHRM CompanyKim Scott, Author of Radical Respect and Radical CandorDean Carter, CXO, Modern Exec SolutionsTamla Oates-Forney is an innovative thought leader and speaker, women's advocate, wellness champion, philanthropist and investor. She serves as CEO of Linkage, a SHRM company, a global leadership development firm committed to advancing women and accelerating inclusion in leaders and organizations.Tamla previously served as EVP, Chief Human Resources Officer (CHRO) for USAA, where as a member of the Executive Council she led USAA's team of more than 500 HR professionals spanning talent development, talent acquisition, pay and benefits, culture and employee services for 37,000 teammates. She spent the majority of her career (20 years) at General Electric, where she held multiple leadership roles, including HR Leader for GE Africa, Chief Diversity Officer for GE Appliances and Lighting, and Vice President of HR for GE Energy Connections. She serves as a member of the Board of Advisors for her alma mater, UNC Chapel Hill's Kenan-Flagler Business School, and is a sought-after speaker, advisor and thought leader for several HR-related technology startups.Kim Scott is the author of Radical Respect: How to Work Together Better and Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity and co-founder of the company Radical Candor. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University and before that led AdSense, YouTube, and DoubleClick teams at Google. Prior to that Kim managed a pediatric clinic in Kosovo and started a diamond-cutting factory in Moscow.She co-hosts the podcasts Radical Candor and Radical Respect. She lives with her family in Silicon Valley.Dean Carter is widely known as an innovative and industry-recognized leader of People and Culture for over 20 years as a 4-time CHRO across Fortune 50, rapid growth, and culture-driven organizations. Prior to Modern, Dean served in the role of Chief People Officer for Guild, Sears Holdings, Fossil. Inc. and Patagonia, where his 10-year chief administrator role spanned across People, Culture, Finance, and Legal functions. He launched his HR career through a variety of progressive leadership roles at Procter&Gamble, Pier 1 Imports, and Pearle Vision.Follow Tamla on LI → https://www.linkedin.com/in/tamla-oates-forney-3723238/Follow Kim on LI → https://www.linkedin.com/in/kimm4/Follow Dean on LI → https://www.linkedin.com/in/deancarter/00:00 Introductions04:25 How are you doing as a person?13:20 Radical Respect26:35 Tough conversations33:43 Building culture as a CEO37:23 Being true to your purpose43:14 Transforming expectations of what work gives back to you45:01 How do we truly ensure good work and life for all?54:02 Bias, prejudice, and bullying56:50 Diversity as a strength
How did a West Point flight school graduate become the founder of 79 optical stores across the US? Bill Noble, Pearle Vision's largest multi-unit franchise owner, joins the pod to chat with the Wolf about his fascinating journey from sitting in the cockpit to building a nationwide franchise empire. From his early days at Harrah's Entertainment to his transition into the retail industry, Bill shares valuable insights on leadership, partnership, and the challenges of growing a franchise business. Discover how his military background and experience in the gaming industry shaped his approach to leadership and motivated him to start his own franchise. Bill discusses the importance of maintaining a true partnership between franchisors and franchisees and reveals how honest feedback and open communication contribute to the growth and success of a franchise organization. He and the Wolf dissect the strategies and considerations involved in acquisitions and growth and uncover how market conditions and lending criteria can impact a franchise's expansion plans. Whether you're a seasoned franchise owner or considering starting your own business, gain a deeper understanding of the dynamics and intricacies of building a successful franchise empire. 00:00:23 - Military Veteran's Journey to Retail 00:03:27 - First Leadership Role Outside Military 00:05:42 - Transitioning Leadership Skills from Gaming 00:08:11 - From Lenscrafters Employee to Franchise Owner 00:15:12 - Navigating Pressure as a CEO 00:18:31 - Converting Corporate Locations to Pearle Visions 00:21:21 - Transitioning from Corporate CEO to Franchise Leader 00:24:37 - Navigating Growth in Changing Markets 00:29:38 - Approaching Leadership as a Franchise Owner 00:38:07 - Balancing Personal Identity in Competitive Organizations 00:45:27 - Franchise Concept Evolves into Partnership Follow Bill: LinkedIn: https://www.linkedin.com/in/williamnoble1/ Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com And for exclusive insider content, don't forget to check out my YouTube channel. Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you've enjoyed listening to Franchise Empires, I'd be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
Dean Carter has been an innovative and industry-recognized leader of People and Culture for over two decades across Fortune 50, hot growth, and culture-driven organizations. He currently serves as the Chief People and Purpose Officer at GUILD Education, a career opportunity platform that enables forward-thinking employers to invest in their employees, unlocking life-changing opportunities for personal and professional growth through learning programs, career development, and one-on-one coaching; and also serves as an Independent Director for Griffith Foods, a high-growth sustainable food company.A former CHRO of Patagonia, Sears Holdings and Fossil Inc., Dean has also previously served in HR and management roles at Pier 1 Imports, Pearle Vision and Procter & Gamble. Dean's innovative perspectives on HR, go-big cultures, and employee experiences have been featured in leading media including The Economist, Harvard Business Review, NPR, The Wall Street Journal, and various other books and national publications.Connect with Dean Carter on LinkedInLearn more about Guild's CHRO Compass
Doug Zarkin is an avid tennis player, retail and brand marketing expert, and author of “Moving Your Brand Out of the Friend Zone: A Modern Day Guide to Strengthening Your Brand's Value Equation”. He went straight from undergrad at George Washington University to graduate school at American University and knew from the start that he wanted to run a business and lead a brand. After graduation, he started his career in the agency world with the Youth, Entertainment, and Lifestyle Marketing Division at Grey Advertising, where he had the opportunity to work on brands like Harry Potter, W Hotels, and Reebok. After that, he became an “Avon Lady'' for a few years, then moved on to Victoria Secret and the fashion world for many years, and most recently served as the Chief Marketing Officer of Pearle Vision for EssilorLuxottica. In May 2023, he decided to step away from Pearle to pursue authorship and serve as an Executive Advisory Board member.Doug tells us he decided to leave the front lines and write his book in order to provide a degree of mentorship to a wide audience. He is passionate about taking the complexity of marketing and making it simple and easy enough for everyone to process while empowering them to understand there is no “right” way.In this episode, Alan and Doug discuss who the book is for, why he decided now was the time to write it, and what his writing process looked like. They also discuss many topics in the book, including what the friend zone is and why it is a bad place for your brand to be, what it means to “think human”, and Doug's advice on reputation management for service brands.In this episode, you'll learn:What is the friend zone, and why do you need to get your brand out of it?What is “thinking human”?Reputation management for service brands dealing with bad reviewsKey Highlights: [01:30] A love for tennis and a metaphor for business[03:10] The impressive lineup of brands Doug has worked on[07:28] Why write a book, and why now?[09:40] Who this book is for[11:05] What is the friend zone, and why do you need to get your brand out of it?[13:00] Evaluating where your brand falls on the Trust and Passion chart[14:10] What is thinking human?[18:05] Reputation management for service brands[20:30] Dealing with bad reviews[22:15] There is not a right way or a wrong way. There is your way.[24:30] Lessons learned from a bad boss[25:50] Stop worrying about being perfect and start worrying about getting better.[26:40] TikTok and IG are hitting maturity, and TV is evolving.[28:25] Learning leadership[29:40] Data (alone) does not make decisions for modern-day marketers.Looking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
If your brand's not loved, it won't last.An inspired message from Doug Zarkin, CMO of Pearle Vision, who shares the big idea behind his new book “Moving Your Brand Out of the Friend Zone” and why it's vital for corporate and personal brands.Doug's been Brandweek's Marketer of The Next Generation, 2023 recipient of the Entrepreneur Franchise Game Changer CMO award and 2022 and 2023 Crain's NY Notables in Marketing honoree. His career spans two decades leading marketing for some of the most iconic brands including Avon, Victoria's Secret, and most recently at Essilor Luxottica for their global brand Pearle Vision.Doug also co-founded the youth, entertainment and lifestyle marketing arm for Grey Advertising where he spearheaded marketing campaigns that filled stadiums and captured audiences for renowned brands such as Ralph Lauren, Group Danone, M&M Mars, The NHL, Reebok, Mitsubishi, Red Lobster, Seagram, W Hotels, Cover Girl, The Food Network and Warner Bros. LinkedIn Profile https://www.linkedin.com/in/dougzarkin/ Company Link: http://www.dougzarkin.com/What You'll Discover in this Episode:Three Ways to Know if Your Brand is LovedWhat he Learned Certifying as a ModeratorWhen Asking “Why” can be Terrible LeadershipThe Lesson he Learned Selling Avon Door to DoorThe Power of Asking the Right QuestionsHow to Know if Your Podcast Will Take OffWhat Doug's Learned from Writing a BookThe Key to Building a High-Performing TeamHow He Came to be the First Advertiser on South Park-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter
You can teach the skill, but you can't teach the will. Meet proven marketing leader Doug Zarkin who has a remarkable track record of building brands and delivering for companies like Victoria's Secret, Avon, and Pearle Vision. In his conversation with Ryan, Doug shares a handful of gems from his forthcoming book, "Moving Your Brand Out Of The Friend Zone", a playbook to elevate your brand beyond consumer friendship. The two also dive into the importance of "thinking human”, why a decision by consensus is never going to be a decision, and how if you're not “hiring for passion” you're making the wrong hire. Finally, the two discuss the importance of winning and how this concept is different than the importance of perfecting.
Destroying the office of a children's charity. Dropping stolen jewelry. Falling out of the ceiling. Making weed candies. Starring in a hit reality tv show. On the islands of Long and Staten, things can get crazy. How crazy? Oh, just listen to the episode.See omnystudio.com/listener for privacy information.
How can leaders in today's environment pioneer new forms of workplace interaction, mentoring, performance management, and role-modeling in order to create inspired, high-performing, connected teams across the organization? What lessons can we draw from nature and apply it to the way we deal with human nature? What kind of organization might we create if we integrate work, life and play, to both live happier lives and get closer to our peak potential? Find out from industry-recognized leader of People and Culture, Dean Carter, ex-CHRO Patagonia, in conversation with Dr. Hitendra Wadhwa on Intersections Podcast.Dean Carter has been an innovative and industry-recognized leader of People and Culture for over two decades across Fortune 50, hot growth, and culture-driven organizations. He currently serves as the Chief People and Purpose Officer at GUILD Education, a career opportunity platform that enables forward-thinking employers to invest in their employees, unlocking life-changing opportunities for personal and professional growth through learning programs, career development, and one-on-one coaching; and also serves as an Independent Director for Griffith Foods, a high-growth sustainable food company. A former CHRO of Patagonia, Sears Holdings and Fossil Inc., Dean has also previously served in HR and management roles at Pier 1 Imports, Pearle Vision and Procter & Gamble. Dean's innovative perspectives on HR, go-big cultures, and employee experiences have been featured in leading media including The Economist, Harvard Business Review, NPR, The Wall Street Journal, and various other books and national publications.In this episode, Dean reveals:- A seminal lesson we can draw from nature and apply it to the way we treat people to create inspired, high-performing, connected teams across the organization- How to create experiences at work and in life that leads to joy and fulfillment instead of stress and exhaustion- A proven approach to get everyone to show up as their authentic selves at work, and bring out their best selves in both epic and everyday situations
This episode of the RETHINK Retail Podcast was recorded live at the Lead Innovation Summit 2023. In this episode, guest host Simeon Siegel sits down with Doug Zarkin, a marketing expert who has captivated the world of eyewear for over a decade through his previous role as CMO of Pearle Vision. During his tenure at Pearle, Doug played a pivotal part in transforming the brand by shifting its focus from transactional discounts to building exceptional eye care experiences. His prior ventures took him from the youth and entertainment division of Gray Advertising, to a stint at Avon, and later spearheading the launch of the Victoria's Secret Pink brand nationally. During their conversation, Zarkin emphasizes the importance of building long-lasting relationships with consumers and positioning brands for long-term success. Zarkin encourages marketers to embrace their own path in marketing and let go of the fear of doing things differently. Instead of focusing on the right way, he advises marketers to focus on what truly matters and tap into the magic of their brands. By leading through listening and uncovering valuable insights, marketers can develop strong, love-based relationships between brands and consumers. Zarkin also discusses his upcoming book, which explores strategies to strengthen the brand value equation and move brands out of the friend zone. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating on Spotify and Apple Podcasts! - - - - - - Host: Top Retail Influencer Simeon Siegel Produced by Gabriella Bock Research by: Maggie Schwenn
Which version of you is sitting at the head of the table? In this episode of The Darin Olien Show, I chat with Stef Ziev about how easy it is to create the life you want, but also how easy it is to create a life where we believe we have no choice. She explains how we often tell ourselves stories that are coming from a place of despair. Instead, we should be looking through a lense of new opportunity. Stef also explains the importance of becoming conscious of who it is we are letting sit at the head table in our life. Without realizing it, we may be letting the perfectionist, pessimist, and fearful version of ourselves sit at this important spot. By becoming conscious of it, we can swap out which version of you is sitting at that front seat for one that wants the best for you. Stef Ziev is a former TV executive turned certified life and executive coach and author. Since starting her coaching practice in 2007, Stef has worked with thousands of successful and driven professionals, executives, leaders, and organizations in the fields of entertainment, law, marketing, financial services, accounting, engineering, and talent delivery at companies including The New York Times, Google, American Express, Viacom, NBCUniversal, Pearle Vision, and many more. What we discuss: 06:48: What led Stef to write her book? 14:21: How easy is it to create a “no choice” universe? 18:15: Are you aware of the stories you're telling yourself? 26:51: How can you build the skill to look at your life through a lense of new opportunity? 39:34: What is personal responsibility? 45:43: Are we living in a conscious or unconscious world? 50:58: Who's sitting at the head of the table? 56:08: How can we cultivate permission to live the life we want for ourselves? 01:01:29: Where can you learn more about Stef? Key Takeaways: We have the personal responsibility to become conscious in this unconscious world. Too many of us are operating on auto-pilot and from a place of stress. And from this place of stress comes a bunch of stories that don't make any sense. As we feed our brain with these thoughts, we unconsciously close out the world of opportunities for ourselves. We all have a certain version of us sitting at the head of our table. Sometimes it is our optimistic self and other times it is our pessimist self. In other cases, it can be our perfectionist self. While most of us don't instinctively have the best suited version of ourselves at the head of the table, we can take a second to acknowledge which version we allowed to sit down at this important spot of the table. When this version of ourselves is holding us back, we need to make the conscious decision to replace this unsuited version of ourselves with the one who will get the job done. Cultivating the life you want for yourself starts with taking personal responsibility for the universe you create for yourself. It starts with curating the right thoughts, asking yourself the right questions, and opening your mind to all the opportunities and choices you have available to you. When you don't do this, that's when you can fall intro the trap of creating your own universe of “no choice” where you settle for a life you don't want. Find more from Darin: Website: https://darinolien.com/ Instagram: https://www.instagram.com/Darinolien/ Book: https://darinolien.com/fatal-conveniences-book/ Down to Earth: https://darinolien.com/down-to-earth/ Find more from Stef: Website: https://stefziev.com/ Book: https://stefziev.com/thechoiceisyours/ Resources: https://stefziev.com/resources/ More links: Shop Safesleeve and use code DARIN10 to save 10% on your purchase: https://www.safesleevecases.com/ Learn more about The Dirt Locker® by visiting www.dirtlocker.com
Doug discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.
Good looking out. Robert Hillman, Pearle Vision eyewear pioneer EyeLab, Fabulous Fannys is interviewed by David Cogan famous host of Heroes Show and founder of Eliances entrepreneur community.
When Entrepreneur makes an inaugural list of CMOs Who are Changing the Game, it's time to sit up and listen! In this panel, featuring Angela Paules of Buzz Brands, Doug Zarkin from Pearle Vision and Essilor Luxottica, and Marci Kelinsasser of Home Franchise Concepts we cover it all - franchise development, B2B marketing, consumer marketing, current trends, retro methods and everything in between that is effective. And if you franchisees aren't great at marketing? Learn from Buzz Franchise Brands and Pearle Vision - game changers!We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Doug Zarkin is the VP and Chief Marketing Officer at Pearle Vision, the $600 million global optical franchise. In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, and in 2004, Luxottica (the giant Italian eye-care conglomerate) acquired Pearle Vision. Doug has been the CMO of Pearle Vision for 10 years – about three times the average tenure of a CMO. He has returned Pearle Vision to Stanley Pearle's original brand inspiration, thereby inspiring his organization and accelerating the brand's growth. Doug is a seasoned marketer. He began his career in the advertising industry, working at Lintas, Saatchi, and Grey Advertising, before moving to the client side. He has worked at Avon, Victoria Secret's PINK, Warnaco (famous for the Calvin Klein brand), and the Kellwood Company.In this episode, Doug talks to Jim about the most challenging brand he has worked on and what he learned from that experience. Plus, he explains the importance of staying close to the consumer and why you need to think small to win big. Check out the first edition of The CMO Podcast Magazine.In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Doug Zarkin, Chief Marketing Officer at Pearle Vision, joins Suzy Founder and CEO, Matt Britton on the latest episode of The Speed of Culture Podcast in collaboration with Adweek. They discuss Doug's 25 years of experience in marketing, and how it led to his current position as Chief Marketing Officer at Pearle Vision. Hosted on Acast. See acast.com/privacy for more information.
New Great Quote and Must Read Before Labor Day Many years ago, we started a spin-off podcast to Franchise Interviews called Great Quotes in Franchising. Great Quotes in Franchising features great quotes and aha moments from our show. We start today's show with our latest Great Quote in Franchising, which comes from Alex Wilkes of Pearle Vision. Alex discusses why pride in the brand name is so important when choosing a franchise opportunity. Must Read Before Labor Day One of Marty McDermott's (Host of Franchise Interviews) favorite movies is Forrest Gump. So when we heard Scott Barnett, author of Gumption: Taking Bubba Gump from Movie to Restaurant, completed his book, we knew we had to have him on the show. The Bubba Gump Shrimp Company decided on using franchising when it came time to expand globally. Scott shares some of these exciting stories, which can also be learned about in the book. Scott Barnett's restaurant knowledge began when he was a teenager parking attendant in a popular steakhouse in Palm Desert, California. Taking the hard road, he performed every job there was to do in the business as he cooked, served, bartended his way through college, and crashed into the restaurant industry in his rebellious and irreverent way.
Today's Great Quote in franchising comes from Alex Wilkes of Pearle Vision. Alex discusses why being proud of the brand name is so important when choosing a franchise opportunity.
In the second part of this discussion on diversity in optometry, moderator Ruth Shoge, OD, MPH, FAAO, Director of Diversity, Equity, Inclusion, and Belonging at University of California Berkeley; Camille Cohen, OD, a Pearle Vision licensed operator in Brooklyn, New York; Damaris Raymondi, OD, of New York City, social media influencer and podcaster; Sathi Maiti, OD, a clinical research fellow at Periman Eye Institute in Seattle, Washington; Monique Mohammed, OD, MS, an ocular disease and primary care optometry resident; and Nia Ebrahim, a student at State University of New York College of Optometry student, talk about the promising signs of change and the steps that still need to be taken to create a more equitable and inclusive environment.
In this powerful roundtable discussion, five optometrists and one optometry student share their stories of the pressures of being first-generation Americans in optometry school and how and why representation matters. Hear from moderator Ruth Shoge, OD, MPH, FAAO, Director of Diversity, Equity, Inclusion, and Belonging at University of California Berkeley; Camille Cohen, OD, a Pearle Vision licensed operator in Brooklyn, New York; Damaris Raymondi, OD, of New York City, social media influencer and podcaster; Sathi Maiti, OD, a clinical research fellow at Periman Eye Institute in Seattle, Washington; Monique Mohammed, OD, MS, who is currently an ocular disease and primary care optometry resident; and Nia Ebrahim, a student at State University of New York College of Optometry student.
Doug Zarkin is the Chief Marketing Officer for Pearle Vision, a title he's held for an impressive ten years! In this episode, we pick his brain about his marketing philosophies and find out how he is bringing sexy to optical retail marketing. Doug fills us in on Pearle Vision's current undertakings and how the pandemic was bizarrely a time of exponential growth for the brand! We learn how their digital marketing plan has matured over the last few years and are reminded of the importance of offline marketing. We also find out why Doug considers himself to be a brand positioning snob and why humility is critical in the marketing world. Tune in to hear more about the relationship between brand and performance and for some astute advice for young marketers and aspiring CMOs!
Welcome to another episode of 3-Minute-Marketing, the world's #1 podcast for binge-worthy, easy to digest tips and insights from the world's top growth marketing leaders. Today's guest is Doug Zarkin, Vice President and CMO at Pearle Vision, a franchise with over 550 locations. Doug has had a really interesting and storied career, including helping to The post Why “Thinking Human” is the foundation for driving sustained brand growth with Doug Zarkin of Pearle Vision appeared first on WebMechanix.
“Red Wing Chamber Chat” Ava LaRue speaks with Red Wing Chamber of Commerce Executive Director Michelle Larson with an Annual Meeting recap, Business After Hours at Pearle Vision tomorrow, First Dollar on the 16th, AM Expresso on March 4th at Tootsie Toos, Lunch and Learn March 9th at Elks, and the Downtown Mainstreet Redevelopment Challenge.
“Red Wing Chamber Chat” Ava LaRue speaks with Red Wing Chamber of Commerce Executive Director Michelle Larson about their Annual Meeting tomorrow, the Leadership and Supervisory classes at the college this week, Business After Hours at Pearle Vision on the 15th, and Valentine's Day weekend specials coming up.
“Red Wing Chamber Chat” Ava LaRue speaks with Red Wing Chamber of Commerce Executive Director Michelle Larson about the Annual Meeting going virtual on Feb 8th, the Awards Banquet in person in April Business After Hours at Pearle Vision on February 15th, congrats to River Valley P&S on their new award, the new pizza at Red Wing Brewery, and Covid information on the Chamber website.
Dr. Camille F. Cohen earned her Doctorate of Optometry, in 2014, from Salus University. She has her Bachelor of Science in Health Sciences from The University of Miami. She has experience in private, hospital, and retail practice settings. Her publications include a research paper with Bascom Palmer, as well as newsletters with The National Optometric Association (NOA) and articles with Rise Art and Design Eyewear. She was the 2018 NOA Service Award recipient, for community service projects, here in Brooklyn, NY, as well as Montego Bay, JA. She was named one of the 2020 Most Influential Women in Optical by Vision Monday, with features in Women in Optometry and Eye Care Business Magazine. Most recently, she earned the Dr. Melvin Shipp Young Optometrist of the Year Award, at the 2021 NOA Convention. Currently, she manages her own practice, a Pearle Vision franchise office, in Park Slope, NY. Episode 42 is out on YouTube and all podcast platforms. Check it out! #pilltalkpodcast #pilltalk #drbartou #podcast --- Support this podcast: https://anchor.fm/pilltalkpodcast/support
Dr. Camille F. Cohen earned her Doctorate of Optometry, in 2014, from Salus University. She has her Bachelor of Science in Health Sciences from The University of Miami. She has experience in private, hospital, and retail practice settings. Her publications include a research paper with Bascom Palmer, as well as newsletters with The National Optometric Association (NOA) and articles with Rise Art and Design Eyewear. She was the 2018 NOA Service Award recipient, for community service projects, here in Brooklyn, NY, as well as Montego Bay, JA. She was named one of the 2020 Most Influential Women in Optical by Vision Monday, with features in Women in Optometry and Eye Care Business Magazine. Most recently, she earned the Dr. Melvin Shipp Young Optometrist of the Year Award, at the 2021 NOA Convention. Currently, she manages her own practice, a Pearle Vision franchise office, in Park Slope, NY. Episode 42 is out on YouTube and all podcast platforms. Check it out! #pilltalkpodcast #pilltalk #drbartou #podcast --- Support this podcast: https://anchor.fm/pilltalkpodcast/support
Dr. Camille F. Cohen earned her Doctorate of Optometry, in 2014, from Salus University. She has her Bachelor of Science in Health Sciences from The University of Miami. She has experience in private, hospital, and retail practice settings. Her publications include a research paper with Bascom Palmer, as well as newsletters with The National Optometric Association (NOA) and articles with Rise Art and Design Eyewear. She was the 2018 NOA Service Award recipient, for community service projects, here in Brooklyn, NY, as well as Montego Bay, JA. She was named one of the 2020 Most Influential Women in Optical by Vision Monday, with features in Women in Optometry and Eye Care Business Magazine. Most recently, she earned the Dr. Melvin Shipp Young Optometrist of the Year Award, at the 2021 NOA Convention. Currently, she manages her own practice, a Pearle Vision franchise office, in Park Slope, NY. Episode 42 is out on YouTube and all podcast platforms. Check it out! #pilltalkpodcast #pilltalk #drbartou #podcast --- Support this podcast: https://anchor.fm/pilltalkpodcast/support
Dr. Camille F. Cohen earned her Doctorate of Optometry, in 2014, from Salus University. She has her Bachelor of Science in Health Sciences from The University of Miami. She has experience in private, hospital, and retail practice settings. Her publications include a research paper with Bascom Palmer, as well as newsletters with The National Optometric Association (NOA) and articles with Rise Art and Design Eyewear. She was the 2018 NOA Service Award recipient, for community service projects, here in Brooklyn, NY, as well as Montego Bay, JA. She was named one of the 2020 Most Influential Women in Optical by Vision Monday, with features in Women in Optometry and Eye Care Business Magazine. Most recently, she earned the Dr. Melvin Shipp Young Optometrist of the Year Award, at the 2021 NOA Convention. Currently, she manages her own practice, a Pearle Vision franchise office, in Park Slope, NY. Episode 42 is out on YouTube and all podcast platforms. Check it out! #pilltalkpodcast #pilltalk #drbartou #podcast --- Support this podcast: https://anchor.fm/pilltalkpodcast/support
"Marketing at its core is about positioning a product, service, or brand to a consumer, motivating them to take the action you want them to take, when you want them to take it." - Doug Zarkin, Chief Marketing Officer, Pearle Vision A few years ago we attended a conference where Doug Zarkin, Chief Marketing Officer at Pearle Vision, was a keynote speaker. Doug talked about the importance of branding, what a marketer is (beyond the textbook definition), and how to get into the mindset of a consumer to motivate them to take action. We didn't get a chance to connect with Doug immediately after the conference, but we're so fortunate that he was willing to share his knowledge and insight on the Finding Fire Podcast. This conversation with Doug reminds us why we are so passionate about marketing. Not only did we learn a lot about marketing and branding through this conversation, but we were able to get back to our own roots, both having our Master's degree in marketing. It is evident that Doug is a prime example of someone who is living his passion day in and day out.
Dr. Camille F. Cohen earned her Doctorate of Optometry, in 2014, from Salus University. She has her Bachelor of Science in Health Sciences from The University of Miami. She has experience in private, hospital, and retail practice settings. Her publications include a research paper with Bascom Palmer, as well as newsletters with The National Optometric Association (NOA) and articles with Rise Art and Design Eyewear. She was the 2018 NOA Service Award recipient, for community service projects, here in Brooklyn, NY, as well as Montego Bay, JA. She was named one of the 2020 Most Influential Women in Optical by Vision Monday, with features in Women in Optometry and Eye Care Business Magazine. Most recently, she earned the Dr. Melvin Shipp Young Optometrist of the Year Award, at the 2021 NOA Convention. Currently, she manages her own practice, a Pearle Vision franchise office, in Park Slope, NY. --- Support this podcast: https://anchor.fm/pilltalkpodcast/support
In today's episode, Stacy sits down with Doug Zarkin, who is the VP and CMO of Pearle Vision, which is one of the largest optical retailers in North America. Doug has a wealth of experience in marketing; he has five North American Effie Awards, a Clio Award, and has been twice recognized as Innovative Marketer of the Year by the CMO Club. Here, the two chat about the 80-20 rule, and the importance of celebrating your progress. They also discuss why passion is necessary in building a successful team. Doug also shares his take on the metaverse, and the downfalls of partnering with a celebrity who lacks authenticity and enthusiasm for your brand.
In this episode, our new guest host Angela Coté of Angela Coté Inc. sits down to chat with three franchisees to celebrate and share their stories as women in the franchising industry. Angela Rollins is a Great Clips franchisee located in the Vancouver area, who operates salons in British Columbia, Alberta, and Saskatchewan. As the world's largest and fastest growing salon, Great Clips operates nearly 4,500 salons across North America. Shauna Browne is a MOLLY MAID franchisee with locations in Langley and East Surrey, British Columbia. MOLLY MAID has been the number one maid service company in Canada since 1979. Dr. Mahsa Shekari is a Pearle Vision franchisee with two locations in Toronto, Ontario, and is a sublease optometrist for two Target Optical locations in New Jersey. Pearle Vision is a one-stop, total eye care clinic and was founded by Dr. Stanley Pearle in 1961.
Marketing experts at Pearle Vision, Advance Auto Parts, Regal Cinemas and Nissan all explain how they use data to put their brand in front of the right people.
William F. Noble Jr. (Bill) is the CEO & Founder of West Point Optical Group LLC, the largest Pearle Vision franchisee with 75 locations in Ohio (20), Michigan (15), Arizona (9), Pennsylvania (7), Kentucky (7), Indiana (6), Florida (5), Georgia (3) and Colorado (3). With over twenty years’ experience in Healthcare and Optical Retail Operations, Bill is a visionary leader with a diverse cross functional management background and a successful track record of delivering outstanding results. Bill began his career at McKinsey & Co. serving as an Associate where he worked on engagements supporting several large multi-national corporations. Leaving McKinsey in 1998 with a desire to apply his analytical and leadership skills in corporate America, Bill joined Caesars Entertainment where he served as SVP and General Manager for casino properties in Las Vegas, Missouri and Louisiana. From there, Bill started his retail career at Limited Brands and eventually worked Toys R Us, Lord & Taylor, Walmart and Caleres before ultimately landing at Luxottica Retail North America where he served as SVP of Retail Operations for the LensCrafters brand. In 2014, with a profound interest in building and owning his own business through franchising, Bill founded West Point Optical Group, LLC. His colleagues value Bill’s willingness to go to any length for the greater good of the company while maintaining a positive attitude coupled with a ‘no excuses’ commitment to results. A unique leader with a strong military background, Bill has created a competitively fun environment centered on patient focused values, teamwork and high achievement. Great success is achieved with discipline and a commitment to hard work. These have been central tenets of Bill’s academic, athletic and professional career. Bill graduated from the United States Military Academy at West Point in 1986 with a B.S. in Engineering Management where he was also a member of the Army Football team. Bill served in the U. S. Army for six years and attended a number of advanced training schools including airborne and the Rotary Wing Aviator Course, in which he qualified as a helicopter pilot. Bill served in Camp Casey, Korea flying utility helicopters and had the honor to serve at Fort Lewis, Washington where he was selected to command a helicopter support unit flying the UH-60A Blackhawk. After completing his military service, Bill attended the Harvard Business School, where he earned an MBA in Finance and General Management. Bill grew up in Albany, GA where he went to Westover High School, home of the Patriots. Bill’s current interests include fitness, sports and coaching youth sports. He has a personal commitment to his faith, his family, his fitness and his healthy lifestyle. Bill and his wife Lauralee reside in Mason, OH and have 8 children. Do you want to live an incredible life? Get started now by reading my book: "Visualizing Happiness in Every Area of Your Life" https://amzn.to/2kvAuXU What is your biggest obstacle to creating an incredible life? You can book a free 15-minute mentoring session with Dr. Kimberley Linert. Click on this booking link: https://calendly.com/drkimberley/15min Please subscribe to the podcast and take a few minutes to review on iTunes, Thank you If you have an amazing story to tell about your life and how you are sharing your gifts and talents with the world, then I would love to have you as a guest on my podcast. Contact me via email: incrediblelifepodcast@gmail.com or private message me on Facebook: www.facebook.com/incrediblelifecreator www.DrKimberleyLinert.com
Daron and Akbar are joined on the show by Dr. Camille F. Cohen. Dr. Camille F. Cohen earned her Doctorate of Optometry, in 2014, from Salus University. She has her Bachelor of Science in Health Sciences from The University of Miami. She has experience in private, hospital, and retail practice settings. Her publications include a research paper with Bascom Palmer, as well as newsletters with The National Optometric Association (NOA), and articles with Rise Art and Design Eyewear. She was the 2018 NOA Service Award recipient, for community service projects, here in Brooklyn, NY, as well as in Montego Bay, JA. She has most recently been named one of the 2020 Most Influential Women in Optical by Vision Monday, with features in Women in Optometry and Eye Care Business Magazine. Currently, she manages her own practice, Pearle Vision, in Park Slope, NY. Learn more about Camille at https://drcamillefcohenoptometry.com Follow her on Instagram at @drcamillefcohenoptometry ====== 12 Million Podcast is a weekly conversation for the culture that was inspired by the Richard Wright book "12 Million Black Voices" 12 Million is a place for an intelligent and thoughtful conversation with BIPOC entrepreneurs, leaders, influencers, artists, and creators. Follow us on Instagram @12millionshow
I'm excited to be back for my second season of "Art Buyer for Hire". Thank you all for your continued support and for listening to this podcast celebrating the Art of production. I am delighted to welcome my next guest, Vice President, Executive Producer, Liz Miller Gershfeld from Energy BBDO in Chicago. With over two decades at this agency, she has worked with some of the most iconic clients and artists in our industry. I had the pleasure of meeting Liz when I moved to Chicago many years ago, we instantly had an incredible rapport and hit it off immediately. I'm grateful to welcome my friend to this episode.In this episode, we will speak about getting vaccinated, what it’s like working from home. Did you know her first production was on a shoot with David LaChappelle? We talk the Detroit art scene, and did you know she majored in journalism? You will never guess how she made the transition to Art production or as it was known in earlier days, Art buying. Do you know why Liz was at Joliet prison? How she came to be at BBDO Chicago, please listen to this wonderful episode. Liz is such an eloquent guest and has much to offer. She is truly passionate about art and production. We talk about the best part of her job and the challenges, giving productive feedback, speaking on zoom calls, working during Covid, challenging parts of art production, where she finds her inspiration in people who follow their curiosity, what resources she looks at. Her personal list, and, how important is a photographer's treatment? Bike riding in Chicago. Advice for folks looking to get into advertising we talk artists museums. I don’t want to give the episode away so please take a listen.Bio: Liz Miller-Gershfeld grew up in Detroit, Michigan, and moved to Chicago after graduating from Michigan State University with a degree in Journalism.Shortly after moving to Chicago Liz got involved in the film community working in various aspects of production from PA to craft service, casting to talent wrangling and producing for a commercial director. Eventually, she moved toward her passion which is photography and working with photographers which she has been doing for the past 21 years.Currently, Liz is a VP, Executive art producer at Energy BBDO working with clients such as Jack Daniels, Woodford Reserve, Old Forester, Herradura, American Egg Board, Ocean Spray, Wrigley, Kerrygold, Pearle Vision, and others. She has been producing award-winning work for more than 21 years. Liz has been a panelist and speaker for the APA giving talks at Columbia College and the Apple Store, gave a talk for Geekfest NOLA, was a keynote speaker for PhotoShelter’s Chicago Town Hall, has judged photo competitions for PDN, the APA, LeBook, and Columbia College’s Manifest Graduate competition. Liz has been a panelist for PDN and spoke in the New York Times building to hundreds of photographers for the ASMP.Liz is a year-round bike commuter and lives in Chicago with her husband and 2 sons.When asked what inspires her most about her job, the answer was easy:“There are certain ideas, which come along from time to time where every person who touches it has to breathe life into it. Every person has to share the vision for its coming to life and success, even against many odds. The energy of those is the creative vision itself, which becomes a shared vision
In this new Modrn Business podcast, we chat with CMO of Pearle Vision, Doug Zarkin! We learn how Pearle Vision turns Net Promoters into real promoters, how they engage with their customers effectively, their balance between data and in-store experience plus some marketing wisdom to close out the podcast.
In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world. So get ready to learn about...Leadership challenges/opportunities when everyone is working from home.Customer acquisitions and the rapidly evolving digital landscape around privacy.Why it's important that your brand positioning becomes your company's Northstar.Examples of brilliant marketing campaigns using emotional sentiment.What consumers are craving from brick & mortar retailers. Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did! To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper www.WhyMarketingPodcast.com
Wendy Hauteman became the Chief Marketing Officer at VSP Global, a legacy eyecare and eyewear company, in 2019. And following the company’s 65th anniversary, she decided it was time to craft a purpose statement, not as a marketing initiative, but as a way to set the company up for future growth in an increasingly competitive industry. Wendy and I worked together to bring purpose to life at VSP. Listen to our conversation to find out how she got buy-in from all levels of leadership and brought employees along during the process, how VSP has kept purpose alive through a network of internal ambassadors, and how purpose has come into play at VSP in terms of innovation, responding to COVID and more. Wendy Hauteman Wendy Hauteman is Chief Marketing Officer (CMO) at VSP Global. She leads the organization’s global marketing strategy to deliver its products and services to a diverse set of stakeholders, including nearly 90 million VSP members. Wendy joined VSP Global in 2013 as Senior Vice President of Global Strategic Marketing. She has over 20 years of experience in the optical industry. Prior to joining VSP Global, Hauteman served in a variety of senior marketing leadership roles at Pearle Vision, ILORI, and EyeMed. She and her husband have two daughters and reside in El Dorado Hills, CA. She loves fitness and has run multiple marathons. She holds a Bachelor of Science degree from Purdue University and an MBA in marketing from Xavier University. Resources Connect with Wendy on LinkedIn Learn more about VSP Global For case studies and other free resources about purposeful business, go to WeFirstBranding.com
Kelly Lucente is a CEO, entrepreneur, and author. She plays an integral role at her agency as lead brand strategist and creative director. She focuses on shaping client engagement and spearheads all strategic innovation to transform brands. Her expertise is helping businesses attract the right customer, gain market share, and increase revenue. She travels the country speaking on the power of brand and has had the pleasure of sharing the stage with the likes of Kevin Harrington, Original Shark from Shark Tank and Linda McMahon, former CEO of the WWE. A brand identity and messaging expert, she has worked with nationally recognized Fortune 500 brands, most notably the Ryland Group, Pulte Group, RE/MAX, Pearle Vision, and Rollerblade® and is the creator of the children’s educational product, Bye Bye Monster, a complete bedtime solution for children who struggle with nighttime fear which made top 30 finalists out of 844 entrants in 2008's MN Cup. Kelly has won numerous marketing and sales awards, most notably Gold and Silver NAHB Salesperson of the Year Awards four times in consecutive years and Dr. Toy Awards twice for product innovation. She has also been featured on the Inc. Magazine digital product called Launch at Inc.com as an expert content contributor and recently created and launched a virtual brand school for entrepreneurs sharing the branding and marketing process A to Z. www.KellyLucente.com
In our 50th episode, Doug Zarkin, Vice President and Chief Marketing Officer at Pearle Vision, discusses the importance of understanding people and how their roles impact the larger mission with a brand. He also delves into why he prefers passion over expertise when it comes to hiring. Ajay shares that he was a latecomer to turkey, and Vincent eats a bacon egg and cheese on a roll.
Corporate Optometry Nation host Dr. Maria Sampalis interviews Dr. Camille Cohen about her recent purchase of a Pearle Vision franchise. Dr. Cohen’s practice was an established franchise in NYC. The podcast goes into what to look for when buying a franchise and how Pearle Vision is different than other franchises in optometry.
If you want to be part of a healthcare brand that has built its success by putting patients first, explore the Pearle Vision franchise opportunity.Pearle Vision is one of the largest optical retailers in North America, with more than 500 EyeCare Centers across the United States and Canada, many owned and operated locally by franchise owners. The brand has more than 30 years’ experience in franchising, and although Pearle Vision is a healthcare franchise, you do not need a medical background to own a franchise. We are meeting with Alex Wilkes of Pearle Vision. In 1981, Pearle Vision began offering franchises to optometrists, opticians and investors who were interested in using Pearle’s business model, brand and marketing muscle to build their own businesses. Today, the Pearle Vision franchise continues to grow by helping professionals profitably deliver quality eye care.
Doug Zarkin, the Chief Marketing Officer of Pearle Vision, adds his page to the Marketing Playbook. Hear how to use effective listening to be an effective leader, how to make decisions based on data and other factors, how to leverage what you've learned for the next step of your career, how graduate business school compares to undergrad, and the differences in working for an agency vs. client side. Connect with Doug on LinkedIn and on Twitter at @DougZarkin
In this episode Dr. Dan Press discusses what it is like running a successful optometrist practice battling the big names like LensCrafters and Pearle Vision. Dan owns Park Ridge Vision and is board certified in vision development and therapy. He is a frequent lecturer both in the US and internationally on topics related to pediatric vision can and vision therapy.
Doug Zarkin (CMO of Pearle Vision) was hired to revitalize a struggling marketing organization and solidify brand positioning in an increasingly challenging environment: direct-to-consumer prescription eyewear. He recognized the value of the trust that bonds Pearle Vision's patients and eye doctors, which is built upon a series of small moments.These moments sparked a series of emotionally supercharged content campaigns, displaying in full view the importance of knowing, on a personal level, who is helping you choose the perfect pair of glasses. In this episode, he notes that in order to succeed as a brand of people caring for people, you have to create genuine, emotional connection. Consistently.
Josh Robinson is the Vice President of Licensing & Development at Pearle Vision. Pearle Vision was founded in 1961 by Dr. Stanley Pearle, who began the concept of one-stop, total eye care with the opening of the Pearle Vision Center in Savannah, GA. Pearle Vision now has more than 500 EyeCare Centers located throughout North America. In this episode we discuss: -Josh’s past experience as a franchisee in the food sector -the benefits of franchising with Pearle Vision, including its strong support system -his advice for those looking to get started in franchising -and so much more!
Doug Zarkin, CMO for Pearle Vision provides an updated perspective on what it takes to be an effective CMO with today's digital driven consumer.
Month of Phobias: Trypophobia (0:00:00) Welcome to our phobia segment. Every week in October, we are featuring the weird, creepy, and outlandish phobias from our team here at the Lisa Show. This week we are featuring some truly strange phobias. Our producer Liana and student producer Ruby share what makes their skin crawl. Liana's fear of trypophobia is quite strange and unusual. Let's figure out more about this aversion. To help us understand this fear of holes is Dr. Arnold Wilkins from the University of Essex. ABSee (0:13:18) We all know someone who wears contacts or glasses, but did you know that there are probably more of our friends that should wear glasses but don't? According to one organization, one in four people in the US have undetected vision problems. That means they can't see the leaves on trees or, more importantly for our kids, the words their teachers write on the board. That's why Pearle Vision, a company that owns 500 eye care centers, teamed up with the non-profit OneSight to create ABSee. Doug Zarkin, CEO of Pearle Vision, joins us today to talk about ABSee and their goal to visit schools across North America to provide eye care and glasses at no cost to those children in need. ADHD Awareness (0:24:36) What do Michael Phelps, Steve Jobs and Adam Lavine have in common? They all have ADHD. Who do you know that deals with ADHD? Do you know what they experience on a day-to-day basis? October is ADHD Awareness Month, and today we have ADHD coach Cory Henderson, and therapist LeNae Valentine, to teach us moreabout what this disorderactually is, and how we can best help those that have it. Water Tech (0:39:20) Tech expert Joel Jacobs talks with Lisa about the current status of world tech in purifying the world's water supply. Social Media and Comedy (0:50:36) Are social media and technology changing the way we think things are funny? We want to discuss this world of comedy today. We have friend to the show and comedian, Mike Brody, here today to talk about his perspective on the world of comedy and to share with us about his special on Dry Bar Comedy called “Not Afraid of Butterflies.” Positive Relationship with Food (1:06:32) Diet trends, fast food commercials, fashion magazines, pinterest ideas. . . all day you've been bombarded with “eat this, not that,” get thin quick schemes, and more. In a society overridden with varying opinions on what you should eat, it can be hard to have a healthy relationship with food. Maybe you've limited yourself so much from the food you love that you're miserable, or maybe you punish yourself by eating too much. Laura Silver is a registered dietitian-nutritionist from New York who has a passion for helping people enjoy real, whole foods –without totally compromising on the foods they love. With her unique perspective and professional background, we thought she'd be the perfect person to talk to about how we can have a healthy relationship with food. Mini Book Club: Books on Leadership (1:25:19) Rachel Wadham of BYU Radio's World's Awaiting talks with Lisa about the perfect books to read to become a better leader. Nightmares (1:33:39) Christopher Drapeau and Michael Nadorff talk with Lisa about why we have nightmares and what we can do to overcome them.
Franchise management needs to be on point when you’re scaling a business quickly. No one understands that more than Bill Noble—who owns 60 Pearle Vision units. You can listen to our previous episode featuring Bill and learn how he financed his empire. In this episode of Franchise Secrets we’ll talk all about how he manages his locations and doing so in seasons of rapid growth. Bill graduated from West Point with a degree in Engineering Management and went on to get his MBA in Management from Harvard. He took his extensive background in leadership and business and pitched to a group of investors. A few short years later, he now owns 60 Pearle Vision Franchise locations around the country. Outline of This Episode [0:30] How Bill Noble Manages his Franchise locations [2:20] Harvard Business School and networking [7:10] The process of building 60 locations [10:20] Strategic hiring: recruiting the right people [16:00] What is a phantom equity plan? [21:00] Building systems and processes [24:00] What to do when you’re ahead of the franchise [26:40] Why tracking KPI’s is important [32:10] What do you do with the dogs? [38:15] Managing 60 Pearle Visions [44:30] Learn from other high-performing franchisees [48:35] Pearles of wisdom Strategically hiring the right people is key When Bill acquired his first 10 Pearle Vision locations he handpicked every single store manager. He wanted to build a management team of driven entrepreneurs who were competent and trustworthy. In the beginning, accounting and HR were outsourced. It was just Bill and his 10 managers. But he knew this wasn’t a long-term solution—especially when he acquired 18 locations in Michigan and 4 in Indiana. He hired a regional director to help manage the additional 22 locations. He sought out a CFO. He hired someone to head up HR as his team grew from 30 employees to over 100. Each of them is a critical and integral piece of the puzzle. Keep listening as we dive into incentivizing your chief hires, what a phantom equity plan is, and more. Get systems and processes in place as soon as possible When you’re forced to scale rapidly, you just have to take things one step at a time and prioritize. Pearle Vision didn’t have a system in place that they could utilize, so they had to begin to develop processes themselves. They didn’t have the need at the time to build out comprehensive reporting. But Bill certainly needed a system in place. They needed a way to track their Key Performance Indicators (KPI). They worked for months to develop a means of reporting that they could export as an Excel document. After all—you’re only as good as the data you input. The process needed to be simple and strategic and track all the intricacies unique to their industry. How to handle the ‘dogs’ When Bill acquired 22 Corporate locations from Pearle Vision he didn’t get to pick and choose—it was all or nothing. You know you’re going to end up with some high performers, some middle-of-the-road locations, and then some real dogs. So what do you do with the bottom-of-the-barrel underwhelming locations? Assess why they’re underperforming. For approximately 8 of the locations Bill acquired, the issue was a poor location. So the plan was to batten down the hatches and ride out the lease, then close the location and move on. Two locations had poor leadership. Poor management will run off good employees, so he replaced the management. The other locations were operating without doctors on-site, one hadn’t had a Doctor in-house for over two years. So he made it his #1 priority to hire a Doctor. Once he did, the location became profitable and no longer a money-pit. It’s all about strategically fixing the issues, even if they’re temporary solutions. Franchise management is about the million-dollar decisions You cannot be so immersed in the details of your business that you forget to look at the big picture. You need to hire a superstar team to handle the nitty-gritty while you focus on the million-dollar decisions. You always need to be taking a step back and looking at what you may be missing. Sometimes, you’ll get punched in the mouth. You will find things you missed, and there will be problems to fix. But how you take a step back and regain objectivity is what matters. Bill and I chat about networking and building relationships with key players in the franchising organization and he delivers some “pearles” of wisdom. Don’t miss this engaging conversation with a high-level operator! Resources & People Mentioned Pearle Vision Franchise Connect with Bill Noble Bill on LinkedIn West Point Optical Group West Point on LinkedIn Connect With Erik Facebook LinkedIn
Are you interested in the process of raising capital to buy a franchise? Do you know how to properly structure the arrangement? When you’re not able to completely fund the purchase yourself this can be a viable option—if you know where to start. Brian Noble of West Point Optical Group is here to lend his expertise in this episode of Franchise Secrets. Bill graduated from West Point with a degree in Engineering Management and went on to get his MBA in Management from Harvard. He took his extensive background in leadership and business and pitched to a group of investors. A few short years later, he now owns 60 Pearle Vision Franchise locations around the country. Outline of This Episode [0:35] I introduce my guest, Bill Noble. [1:25] Bill’s background in the industry [4:30] From LensCrafters to Pearle Vision [6:45] Taking the leap into a new opportunity [9:45] Bringing investors into the journey [16:40] What his original investment group raised [20:15] Advice for someone pitching to investors [26:20] Crafting your operating agreement [29:20] How the original strategy evolved What pushed Bill over the edge and into franchising Bill grew up in a family of entrepreneurs. His Dad owned a flower shop and a Jazz Club and his Mom owned two daycare centers. As he worked through college and business school his goal was to get a C-Suite level position—he thought this was his path. He carefully chose the schools he attended and the positions he accepted to position himself for a job in a Fortune 500 Company. He didn’t want to be an entrepreneur, but it was in his blood. He was working at LensCrafters in operations and fell in love with Retail Optical. He knew of the competitors in the space and heard of an opportunity with Pearle Vision. When he got passed up for a promotion with his current company, he knew it was time to move in a different direction. Listen as we talk about his transition from corporate America into franchise ownership. The decision to begin raising capital When Bill and his wife decided for him to dive-in headfirst, he immediately started formulating a business plan. This wasn’t a quick overnight ‘let’s throw something together’ business plan. He took weeks to hammer it out. He ran it by close friends for a sounding board. His biggest hurdle was getting the potential investors to understand the optical retail space. Many of them had some sort of brand-awareness but didn’t know the space, so it was his job to educate them while pitching. Originally, he was asking for an investment to purchase 10-25 stores in a three to five year time period. His original investment group raised 2.1 million dollars. Don’t know what an accredited investor is? The SEC defines it in Rule 501 of Regulation D. Listen to the full episode as we discuss what that means and why it’s important! Accredited Investors are betting on you—not the franchise When you’re looking for funding, the easiest place to start is trusted family or friends. If you don’t have people in your life with that kind of capital (or unwilling to bet on you) then you can turn to accredited investors. Bill recommends creating a tier system for who you reach out to for investment opportunity. Tier One: consists of close family or friends with the means to invest Tier Two: people you have a professional relationship with or acquaintances. Tier Three: “friends of friends” - those you approach when you’ve exhausted all other options. Craft an operating agreement with the proper protection in place Bill structured his operating agreement so your dollar amount was your ownership amount. Everyone needed to be equally vested. He was also sure to have it written in that his position as CEO was protected. The only way he can be removed or replaced as CEO is if he commits a crime. The agreement was also structured to protect the equity investment of every partner. In his first capital call, everyone invested proportionately. However, on his second capital call, 2 investors fell short or didn’t have the means to match. The other investors were all given the opportunity to invest equal amounts towards the shortfall so their equity wasn't diluted. Bill and I continue to talk about his original strategy and how it evolved, putting the proper systems in place, and taking risks—so listen to the very end! Resources & People Mentioned Pearle Vision Franchise Essilor Eyeglass Lenses LensCrafters Accredited Investor Connect with Bill Noble Bill on LinkedIn West Point Optical Group West Point on LinkedIn Connect With Erik Facebook LinkedIn
On today's episode, Pearle Vision Chief Marketing Officer Doug Zarkin joins Authentic Influence for a conversation on how the brand is staying focused on the future through genuine brand identity.Today, you'll learn: How Pearle Vision pursues a "Quality care brand" strategy How the brand builds trust through doctors as franchisees Competing against the wave of DTC in eyewear (Warby Parker, Felix Gray, etc) Tips on how to become a more authentic marketer Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Growing up, I was always the entertainment in the family. I could be found recording radio programs (just to hear the announcer) or making voices and sounds with my mouth. After a while, my mother would get a little fed up with all the noise, and yell, "Tony, quit exploding all over the house!" Deep down I know she loved all those sounds I made...pew pew... Fast forward through high school and working overnight at a "traditional country", AM radio station (yeah that's a thing). Afterward, I moved on to college where I interned for promotions at Radio Disney, Providence. Promotions was fun, and that's where I discovered the pure, raw energy of live events. For 15 years, I worked up the ranks in the live event industry with my core being a creative director, producer, and show director. I produced shows all over the US, Puerto Rico, Asia, and Europe. The entire time working in production, one thing always stuck with me...voice over work. Being a voice talent never left me. Whether I was being cast for commercials, a video narration; or even being a live announcer in the Georgia Dome! I recorded in studios while on the road, or MacGyver'd a studio in my hotel room. Now, as a full time voice talent, I get to be part of brands like Pedigree, UPS, GQ Magazine, Deloitte, and many more! This is what I was built to do. I'm fortunate to be that final piece for a production team; adding the "voice" to all their hard work. Let's connect! Drop me a line and let's put a voice to your project (see what I did there with "voice"? It's a pun.) Project credits: Walmart, Liberty Mutual, Subway, Comcast, Marriott, Cox, Intel, Suzuki, Yellow Tail, MetroPCS, Pearle Vision, and Stonyfield Organic. Specialties: voice acting, voiceovers, live event, live announcing, show production, theme development, radio, explainer videos, elearning, video production, audio production, product launch, brand launch, technical director, producer, creative direction, presentations.
This week, Laura and Joelle are joined by Drew Ladochi, owner of Pearle Vision in Andersonville, where your eye health and wellness is their primary focus. Drew has been in the optical world for nearly 10 years and is passionate about helping people improve their quality of life. You can visit Drew at Pearle Vision for eye exams, prescription eyeglasses, sunglasses, contacts and more at 4814 N. Clark.
In this episode of Eyetrepreneur, Dr. David Grosswald shares his optemetric journey through growing a practice, selling a practice with private equity, using the latest technologies to help patients, and so much more. Enjoy! In This Episode: [3:24] Dr. Grosswald's optemetric journey. [7:24] The evolution of Dr. Grosswald's practice. [11:51] The three best places to grow in your practice. [13:21] Why Dr. Grosswald decided to de-franchise. [16:58] The private equity world. [23:51] Selling your practice. [31:37] Addressing the concerns surrounding selling your practice. [35:30] The reality of total eyecare partners. [39:26] The cutting edge areas that Dr. Grosswald has used to great effect. [49:17] Learning about different types of technology. [1:03:28] What you should be doing to differentiate yourself. About Dr. David Grosswald: Dr. David Grosswald is a third generation native of Atlanta, Georgia. He studied premedical sciences at the University of Georgia from 1984 to 1988. He obtained a Bachelor of Science in Physiologic Optics in 1990 and earned his Doctorate of Optometry from Southern College of Optometry in 1992. Upon graduation, he was employed with a private practice and, ultimately, opened his own practice as a Pearle Vision franchisee in 1998. His franchise practice grew to three locations throughout east Georgia with eventual consolidation in 2014 to single private practice now known as The Eye Center of Conyers, Georgia. In 2018, he partnered with Total Eyecare Partners with the goal of achieving industry-leading, medically-oriented optometric care assisted by their collaborative, group resources. In the early, developing years of his Conyers, Georgia practice, he had a special interest in better serving patients with the latest diagnostic and practice management technologies. Utilizing these technologies has been a progressive process with the goal of providing more efficient care while assuring a more impressionable experience for the patient. His success in this daily endeavor has been reflective in the tremendous growth and productivity of his practice. Through the application of these technologies, niche specialties beyond the conventional optometric realm were realized. As a result, Dr. Grosswald developed extensive experience in providing specialty contact lens services with orthokeratology and scleral lens designs. His lens designs are primarily achieved via Wave Custom design software. This permits infinitely adjustable fitting and optical parameters necessary for achieving success with challenging cases. Dr. Grosswald is recognized among the Wave contact lens community as an “opinion leader” and pioneer of lens design concepts. He is a frequent lecturer with the Vision by Design educational symposiums on topics such as Wave custom GP designs and practice management concepts. With the chronicity of many ocular pathologies and the frequent futility of conventional treatment methods, determining and treating the underlying systemic causes has been Dr. Grosswald's recent passion. He has become a voracious scholar of functional or integrative medicine and how it applies to managing conditions such as diabetic retinopathy, macular degeneration, glaucoma and other commonly seen ocular conditions resulting from chronic systemic inflammation, vascular insufficiency and immune compromise or excitation. In essence, the goal is to utilize integrative technologies to aid the body's own ability to make new, energized cells and, thus, heal itself. This goal is assisted by in-office use of photobiomodulation, pulsed electromagnetic therapy, transdermal ozone therapy, and epigenetic analysis. Important Links: Check out Dr. Grosswald's website! Connect with Dr. Grosswald on Facebook Give him a call at (678) 758-2184 Check out the full show notes page at Eyetrepreneur.com!
In Episode #10 of The WHY MARKETING Podcast, we sit down to chat with Doug Zarkin, the CMO of Pearle Vision about his incredibly interesting marketing career and why marketers need to master the "art & science" of brand building.
Are marketers evil? Doug Zarkin didn't seem to be at all when I sat down with him to chat in the lobby of the midtown offices of global optical business Luxottica, for whom he is the VP-Chief Marketing Officer of the Pearle Vision chain. I met Doug a lifetime ago when I wrote about the Mark brand he was running for Avon in an article for Advertising Age. He has since run a variety of top brands including Victoria Secret's Pink and Calvin Klein, and has become an oft-quoted expert on how to build consumer loyalty. He reached out when he heard I had this podcast, and I took the opportunity to discuss with him one of my favorite topics: how corporations talk to strangers, that is how they build their case to try to sell them things. We explore the complicated balance of corporate v. personal responsibility, and who's to blame if and when people feel hoodwinked by The Man, a.k.a him.
Doug tells the story behind Pearle Vision, redesigning iconography of a traditional brand, and new opportunities for brick and mortar stores in the age of Amazon.
Deborah Knupp has worked globally with CEOs, managing partners and professionals as a coach and business executive for 25 years. She has helped leaders in the legal, accounting and financial services fields align their people and business objectives to create cultures based on the principles of accountability, integrity and authentic relationships.Her work focuses on making the work environment a place where the best employees want to work, where profitable clients want to buy, and where inspired leaders want to serve a bigger purpose in their communities. Prior to joining GrowthPlay, Deborah founded Akina, a national consulting, training and coaching firm that helps professionals rethink relationship building to increase sales and organizational effectiveness.Akina spent the last decade as an industry leader in business-development training and coaching for lawyers, successfully training and coaching thousands of attorneys at over 150 law firms worldwide. Akina also served insurance advisors, financial advisors, accountants and management consultants. Prior to founding Akina, Deborah was a front-line sales and human resources executive with Alcan Packaging, Frito-Lay and Pearle Vision. Her diverse background ranges from general management of a $75 million business unit to facilitating strategic global leadership and culture-change management initiatives. Deborah is a highly sought after international speaker in business development, relationship building, culture and leadership, having been a superior-rated speaker for organizations including the Legal Marketing Association, Association of Accounting Marketing, National Conference of Bar Foundations, National Conference of Bar Presidents, American Bar Association, Chicago Bar Association, Association of Legal Administrators, The Coalitions for Women’s Initiatives in Law Firms, Empowering Women Network, Loyola University, IIT – Chicago Kent School of Law, Lex Mundi, Meritas and US Law.
GPO Presents CMO in 10 with Doug Zarkin of Pearle Vision. Learn how Doug's team rebuilt Pearl Vision's brand image to an award winning, high tech, high touch marketing platform that is driving consumer trust, igniting organic brand engagement and attracting new franchisee interest.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Retail is not exactly rich with turnaround stories these days but that's exactly what's happened at Pearle Vision. CMO Doug Zarkin provides a step-by-step review of how the brand has gone from stagnant to revitalized, indicated by same-store sales growth, new store openings and a jump in ranking from >100 to #24 among the best franchises to own. Through a number of small but ultimately significant changes like renaming customers to patients, employees to eye care professionals and stores to eye care centers, Pearle Vision has been able to shift the conversation from deals on glasses to professional eye care. Most significantly, Zarkin and company figured out that people who come in for eye exams are far more likely to buy glasses and become repeat customers than those that are just shopping for new glasses. Meet the Guest Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the retail arena at companies such as Avon, Limited Brands and Kellwood. In 2012, Doug joined Luxottica where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica's global optical franchise business Pearle Vision. Among other industry accolades, in 2015 and again in 2016 Doug and his team were recognized with a Silver Effie for marketing excellence in HealthCare Services Marketing for leading the brand revitalization work for Pearle Vision. When not at the office, Doug can be found on the tennis court or in the pool with his two kids. What You’ll Learn How a willingness to learn and listen can allow your team to win. Why marketers should practice humility when facing their audience. Insightful perspectives on social media’s role in the brand-customer relationship. How your brand’s language can influence consumer perceptions. Quotes from Doug Zarkin Any marketer worth his salt knows that a positioning that doesn't make for great execution is just words on paper. To win, you must always be thinking about consumer perception because as smart as you are…you're never going to be as smart as your consumer. There is a positioning idea where you want to be aspirational. I don't think that's it. I think it's about a positioning ideal where you want to be inspirational. Trust is really built in a series of small moments.
In this week’s episode of “Marketing Today,” Alan talks with Douglas Zarkin, who’s been vice president and CMO at Pearle Vision since 2012. Under Zarkin’s leadership, Pearle won Effies in the Health Care Services category in 2015 and 2016. And in 2017, Zarkin and his team took home a Silver Clio for Pearle’s “Small Moments” equity campaign. During his conversation with Alan, Zarkin touches on his drive to make an impact on the trajectory of the companies he works for, the difference between the “need to haves” and the “nice to haves,” and that while he admires the transformative power of Apple, he wonders if they’ve started to drink their own Kool-Aid (there’s a marketing metaphor for you). And despite the fact Amazon has a lot of retailers shaking in their boots, according to Zarkin, it’s the marketers willing to face that acid test who will succeed. “Amazon is not a retail killer,” says Zarkin. “What Amazon is, is basically a mirror that any brand that is doing a mediocre job meeting the emotional and rational needs of a consumer need to be looking at themselves through.” Highlights from this week’s “Marketing Today” podcast include: Zarkin at the crossroads: how he came to understand the power of truly applying yourself. (1:34) It’s true, Zarkin was an Avon Lady. (3:29) Zarkin notes, “Retail is not dead — bad retail is dead.” (5:22) For Zarkin, it’s not that happy employees mean happy customers. It’s that valued employees mean valued customers. (6:53) Zarkin talks about Pearle Vision’s Effie and Clio success. (8:55) Geotargeting is effective and efficient. (10:42) Zarkin on the right way to use digital and big data: “Data doesn’t make decisions.” (15:34) Delivering the marketing narrative. (19:36) Zarkin on his admiration for the NFL brand. (21:02) Support the show.
The Business of Entertaining with Doug Nicholson - 7-2-17 - Mind Body Spirit Living We all enjoy a night out on the town, including a great meal, and maybe some live music and a nightcap at a local bar. Providing those experiences is the job of entrepreneurs and restaurateurs who love to create spaces for their customers to enjoy themselves with family and friends, and create memories. How do these entrepreneurs get their inspiration to design the places that people want to congregate at? This week we talk with a business owner who has invested in multiple businesses that focus on entertainment and fun for patrons to learn more about what this business of entertaining is all about. Doug Nicholson is the owner of the Nicholsworth Group, which includes three Downtown Racine businesses focused on eating and entertaining: the Ivanhoe Pub & Eatery, The Brickhouse (formerly Envi Ultra Lounge), and Carriage House Liquor Co. Nicholsworth also includes ATM Financial Services, Nicholson Property Management and Pearle Vision. Doug attended Gateway Technical College for his airframe and power plant vocational diploma in airplane mechanics. He also graduated from Carthage College with a bachelor’s degree in business administration and marketing, with a minor in economics. He is married and the father of three children, ages 10, 8 and 5. To find out more about Doug, go to http://journaltimes.com/business/local/q-and-a-with-businessman-doug-nicholson/article_ce5d2e60-c03f-5452-aebe-0964958143ab.html.
In this episode - start July by hearing what's coming to Flato Markham Theatre,then learn what's happening at Flato Developments from president Shakir Rehmatullah.Get an update of the latest in home modifications to keep you safe in your home from Reliable Living Centre.Discover how to make your money work for you tax effectively from Darren Farwell of ScotiaMcLeod.Plus learn about achieving your best hearing from Edmond of Hearing Aid Source Centres and best sight from Bruce Prouty of Pearle Vision.
In this episode, get facts on how to best care for your eyes and learn about Pearle Vision's special approach so you get the right eye wear and eye care.Learn about the ups and downs of caffeine from Dr.Viviene Brown of Medysis Health Group.Meet swim suit designer Maria Salajko of Coral Coast.Refresh your estate plan with Darren Farwell of Scotia McLeod.Hear about the "forever home" from Ronny Wiskin of the Reliable Living Centre.
In this episode, learn how to care for your eyes, identify and correct any problems you have with your sight, when Bruce Prouty of Pearle Vision visits then Meet Don Fenn and hear all about his new Aging at Home show in Toronto PLUS we'll gain an understanding of accessibility from the experts at my Reliable Living Centre and more!
In this episode, achieve financial wellness with Darren Farwell of Scotia McLeod.Perfect your hearing with Edmond Ayvazyan of the Hearing Aid Source Centres,Seeing with Bruce Prouty of Pearle Vision, achieve your best smile with Dentist Dr. Dana Colson and eliminate the hazards in your home with the Reliable Living Centre and Birnie Current Safe.
In this podcast, more happy stories as you learn about several things ,Hair loss from tricologist Amalia Ruggiero of Capillia by Truly You.Funding your retirement from Darren Farwell of Scotia McCleod.Staying safe in your home with John Romanetti of Birnie Current Safe.Daniel of the Reliable Living Centre.AND also get wellness tips from Edmond Ayvazyan of Hearing Aid Source Centres of Toronto, and Bruce Prouty of Pearle Vision and more!
In this episode, achieve financial wellness with Darren Farwell of Scotia McLeod.Perfect your hearing with Edmond Ayvazyan of the Hearing Aid Source Centres,Seeing with Bruce Prouty of Pearle Vision, achieve your best smile with Dentist Dr. Dana Colson
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Shane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. In addition to helping guide the company's business strategy and leading its marketing initiatives, Vaughan manages the Balihoo service teams that helps the company’s expanding list of national brand clients, including Kohler, Pearle Vision, Geico and 1-800-DOCTORS, raise visibility and increase sales through local dealers, agents, distributors, retailers and franchisees. Vaughan joined Balihoo in 2007 as vice president of marketing. Previously, he was global search engine marketing manager for Hewlett-Packard setting the strategic direction and overall investment strategies for HP's significant worldwide annual search spend. He has also led business development, customer acquisition and marketing programs for businesses of all sizes including HP, Dailey & Associates Advertising, and Wirestone. Shane is also a former Google Tech Council member, a 10-person advisory council chartered with providing search and internet marketing insight to Google.
64:47 minutes (16.31 MB)Rosemary starts her last day of shopping at the Mall by picking up her new glasses at Pearle Vision. Armed with her new fabulous look, she takes on a whole string of fancy stores. A gold lamé Puma gym bag and an embroidered brown velour track suit bring her shopping adventures at the Mall of America to a close. As she arrives back at her starting point in front of Nordstrom, Keith arrives to help celebrate. At California Café, overlooking the roller coasters of the amusement park, Rosemary and Keith toast to the end of her epic journey. Total spent: $1317.04. Total returned: $997.50.
59:12 minutes (14.97 MB)Rosemary hits the homestretch, with her last visit to the 3rd floor. Maneuvering through hipster kids’ shoes, another oasis of Moose-related paraphernalia, a flag store, and a Western shop, Rosemary demonstrates her well-earned shopping finesse. After the momentous occasion of completing the 3rd floor stores, she treats herself to new glasses at Pearle Vision one floor down. Total spent: $682.10. Total returned: $236.36.
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