Marketing Residency with Jan Rossi

Watch out for someone squeezing in front of your Google Search Results. Bump them off - within an hour! Sorry fraudster, Jan Rossi told me how to do this. And you get a better position - actually the position you are supposed to have - lol. Listen to Jan Rossi of Marketing Residency for session 751. ♫ Hosted on Acast. See acast.com/privacy for more information.

What's your business doing to celebrate Valentine's week? Can you make a special offer for your fans to tie into the holiday? Think about it - it's coming up fast - next week! Listen in to an idea for the restaurant I am supporting. Maybe it will spur an idea for your business. - Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Watch out when your per click charges start getting more expensive fast! It means that Facebook is trying very hard to take all your money within the budget you set but they are not showing it to a ton of people. Not sure what I mean? Listen in! ♪ I'm Jan Rossi of Marketing Residency. Consider my podcast your "residency" in your marketing journey. Always good to have an extra fellow marketer nearby to fine-tune your efforts. Hope your 2025 is off to a great start! I think a new client is looming in my future. How 'bout yours? Stay in touch! Hosted on Acast. See acast.com/privacy for more information.

Writing a new business plan for the new year is a great idea. Successful business look back and look ahead. Prepare for new things to come and lots more profit! Happy New Year from your marketing consultant - Jan Rossi! Hosted on Acast. See acast.com/privacy for more information.

New Guidelines if you have an age-restricted business! Listen in to learn more. Happy Thanksgiving weekend. Enjoy the leftovers and football! - Jan ♥ Hosted on Acast. See acast.com/privacy for more information.

I'm back at it Marketing Residency Listeners. Had a personal setback the day after that last broadcast - I explain it at the end of this podcast so you can end it early or listen if you feel like knowing a bit more about it. Don't forget to detach yourself for auto-renewals of Black Friday deal commitment deals from last year - you KNOW they will renew higher! Sometimes you don't get notified. Mark it in your calendars for next year. Pay attention. Also adjust your hours on your Google Business Profiles for being closed on Thanksgiving. People need to know your CORRECT open and closed days/hours. A personal note at the end of this podcast explains my hospital stay at the end of October. Back in action though - all is well. I hope you are too - Happy Thanksgiving to all! - Jan ♥ Hosted on Acast. See acast.com/privacy for more information.

No More Fake Locals Hosted on Acast. See acast.com/privacy for more information.

When big emergencies happen like hurricanes and tornadoes in your area it's best to be quiet about your brand and industry postings. Be more community focused and help people locate Red Cross Shelters or stations where food and water is being distributed. Use your social media feed to assist in recovery and not blather on about how great your business is doing. Be sensitive to other people's situations. Listen in. I share my FEMA experience from 1997. It's not a bed of roses - lots of anxiety during disasters. Please be mindful on your Social Media Channels. More over the weekend. - Jan Hosted on Acast. See acast.com/privacy for more information.

Hi everyone - Jan here with some insight into the use (or limited use) of hashtags on different platforms, some Search Engine Optimization reminders and a bit of general chatter about folding in great Fall words to help describe your goods and services. Don't be plastic! Add some character into those posts. Get people to like you - then they will do business with you. Having a boring, flat approach is terrible. Spice it up. It's Fall Y'all

[ Absolutely n o "AI" was used in any portion of this podcast and show notes. This is all my information based on my usage of Facebook Social Media. I am sharing my own knowledge with you and non of this information was generated with any fake AI tools. Acast has a strict policy and so do I. If I use it I would announce it. Jan]Banning the scammers words cuts down on your work as social media manager! Here are the words I am banning from the comments area:warningviolationsuspensionattentionsuspendeddeletedadminpermanent!! and the triangle warning emojiAlso consider banning these countries from having access to your page: Pakistan, India, Russia, Nigeria & ChinaGO TO Settings and Privacy --> Followers and public comment.If you get lost in the backend of Facebook (lol of course) search on "Page Moderation"Listen in ♫ to Jan Rossi of Marketing Residency for more great social media tips and insight. Subscribe and don't miss a podcast - they are short and actionable. Hosted on Acast. See acast.com/privacy for more information.

Using an automated response system in Facebook is a smart move! Listen in ♫ to Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Watch out for bad marketers moving competitors location pins on Google. Listen in to Jan Rossi and fight back! You will lose your rankings if you are not paying attention. Push back on Google to correct this growing problem and protect your business and clients. Good luck. Be aware! :-) Hosted on Acast. See acast.com/privacy for more information.

Listen in! Good tips to keep you and your business safe. Do not click on any link you are looking at - if you give up your name and password - it's game over! Be careful out there. (NYPD Blue reference - yes, I am old! lol) More later! Hosted on Acast. See acast.com/privacy for more information.

Lots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi.Music credit from FreeSound.org website:Election Time, Funky Brass Instrumentals for Podcasts and Quiz Games - by Kjartan Abel.Visit https://kjartan-abel.com/library to find free music for your next project.This work is licensed under the following: CC BY-SA 4.0 Attribution-ShareAlike 4.0 International. Hosted on Acast. See acast.com/privacy for more information.

Talking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon.Also, now that Google Podcasts is dead, what podcast app are you using? I would love to know - add your recommendation in the comments. Thanks! Jan Hosted on Acast. See acast.com/privacy for more information.

The amount of FB scams through Direct Messaging (DM) on Facebook is increasing. Just Report and Delete them. Do not panic. Do not waste time emailing Facebook. Do not take down anything on your page. Just clear out these timewasters. Having a Social Media Manager helps protect you from these obnoxious activities. Warning! You are in Violation! Forgettaboutit! Listen in to Jan Rossi. Have you found anew podcast app to listen to these sessions? I am finally aligning with a new app. So osorry to see Google Podcasts go away. Oh well - onward! Hosted on Acast. See acast.com/privacy for more information.

Be careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning ourselves with someone who was going to most likely farm out our work to foreign entities all while telling us they were doing the work. Nope! Check out these businesses. Poor writing, typos, wandering subject matter - these are the signs. Stay away! More marketing tips from Jan Rossi again soon. Happy New Year! Hope it's the best for your company. Hosted on Acast. See acast.com/privacy for more information.

This is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds from $21 - $35" - great a gift for your favorite neighbor with a pet! People have limited time .Help them find something fast.Listen in to Jan Rossi of Marketing Residency. More tips to come! Hosted on Acast. See acast.com/privacy for more information.

Without the online customer service assistance using Google Ads is more difficult than you think. They shut you down for no reason. It's like "if you can survive all our shenanigans for blocking your ad run, I guess we'll let you run some ads" - well, that's what runs through my head. Have Advil and loads of patience handy. Don't be discouraged though, Google Ads and Facebook, Instagram ads are great for your business. Just watch the budgets and if things are not running well, turn it off and start over! Good luck - but don't be scared to use these great marketing tools. The link goes to my ACAST channel as my website is temporarily down for some big changes. Keep moving forward marketers - try new things! Hosted on Acast. See acast.com/privacy for more information.

I'm back! Hello again! New things instore for this Marketing Residency Podcast. I will be linking directly to the podcast on Acast. https://shows.acast.com/marketing-residency-with-jan-rossi especially with Google Podcasts shutting down in 2024. Fall thoughts, a focus on one of my clients who just came back from a trade show and tons of new items are heading to the store! Lots of new inventory. I will be busy!Thanks for continuing to follow.More again soon! - Jan Hosted on Acast. See acast.com/privacy for more information.

Here's an example of a garden center reaching out to me to help show me how to trim my plant! It got lots of engagement. AND I made sure to buy something from them specifically due to their targeted efforts. Marketing - it works! Sorry for the long delay between episodes - I've had some visitors to the shore and I'm having way too much fun. No worries - back to the microphone in June 2023! Hosted on Acast. See acast.com/privacy for more information.

Have you analyzed your prices and margins lately? You may be leaving some profit by not bundling. People love a deal! Bundle items to make more money. Listen in and check your prices too! The higher price is one single purchase. Buy 2 @ ? Buy 3 @ ? People love this and will often buy one for themselves. Do it! Make more profit and stay in business. Hosted on Acast. See acast.com/privacy for more information.

Donations should be capped and tracked! It's nice to support local causes for great good will in the community. Some do's and don'ts with donating as well. Listen in to Jan Rossi and learn how to handle your donations. Thanks for listening! ♫ Hosted on Acast. See acast.com/privacy for more information.

A good story about why it's important to keep your hours accurate EVERY DAY! Listen in ♫ to Jan Rossi of Marketing Residency. I give you marketing tips and ideas so you stay in business and thrive! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Right in front you a vendor might be displaying a QR code on their packaging. That's an attempt to get your customers to bypass your retail store and buy direct from them. Are you paying attention? What to do? Listen in to this short podcast (3:59) and learn how to spot and it kill this practice off! Good luck! A bit of business consulting today from Jan Rossi of Marketing Residency! More tomorrow - or later - lol! Hosted on Acast. See acast.com/privacy for more information.

Post in advance of events, days off, special things going on - give your audience time to fit you into their busy schedule. Everyone as their errand runs mapped out - just get in their schedule with advance notice. Don't post - you are closing early - no need. Especially when you only have 34 followers and they are not regulars - . BUT in that case I would change my voice email greeting if you have a special phone number for the business. AND I would change my hours open to reflect your shorter hours on Google Maps. There is nothing more frustrating than seeing a store is OPEN on their google profile and then when you go there they are closed! Make sure to change your hours back the next day.All this is just good communications practices between you and your fans. The businesses that communicate the best - get more sales because people can feel comfortable your information is correct. Beat out the competition by just keeping your information updated!What a concept.For more see JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Happy St. Patty's Day! I hope all your marketing efforts pay off with big profits this weekend. Many bars are offerring shuttles to keep people interested in moving from one place to another - great ideas out there. Knock off early and join in the fun. Listen in for more tips. Thanks for listening! ♫ Jan Rossi of Marketing Residency. JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Work on those videos! Use all the tools you can to make a smart and fun video clip for your business! Listen in ♫ with Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Just doing a little bit of advertising helps your brand tremendously. Stop spinning your wheels just posting. Show it to new folks. Listen in to Marketing Residency by Jan Rossi today. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

In January 2023 it's a good idea to refresh your content strategy and keywords. Don't forge to use Google Trends! I've decided to focus a it on Youtube in 2021 so I made a video based on this podcast and you can find it here. Not all podcasts will have videos as it is time consuming. So catch me here on your favorite podcast player or head to YouTube and find my channel here: https://www.youtube.com/c/janrossiIt's slow going, but we must move forward with new ways to connect to our customers! Good luck with all your platforms in 2023. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Ready for 2023? I am however I am taking some "slow" days as the end of 2022 was packed including me having co-hosting duties for a New Year's Eve Party! Gosh, that was fun! So let's but out in 2023. Listen in to an idea I have for you. Wishing you the BEST with all your marketing in 2023! -Jan Hosted on Acast. See acast.com/privacy for more information.

Write it down in a safe spot. Use the cloud. Save your passwords, user names and ansers to security questions so you never get locked out of anything! This is important. Put in backup phone numbers (even a friends number if you don't have 2 phones) and backup email addresses. This is very helpful when you are locked out! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

Ok here's the most obvious tip - put your phone umber on your image! When you are in the "mix" of hashtag results the pics with the images and a phone number get more action! There's more - listen in - more from Jan Rossi of Marketing Residency tomorrow! See more at https://JanRossi.comThe business that puts their phone number on their Instagram Feed wins! (If you are a business that heavily relies on call in to-go orders, etc) Hosted on Acast. See acast.com/privacy for more information.

I talk about the Netflix Documentary "Hey Pepsi, Where's My Jet?" Listen in! Good Marketing reminders for you in this fun story. Here's a link to more information on this subject: https://consequence.net/2022/10/pepsi-wheres-my-jet-trailer-netflix-documentary-watch/ Hosted on Acast. See acast.com/privacy for more information.

Remember your disclaimers, however make sure they are not too restrictive or people will not act on your offer. The public has been manipulated so much they are wary of advertising lures. Listen in to Ja Rossi of Marketing Residency ad hear how to do it right! More tomorrow! Thanks for listening. Go to JanRossi.com for more info. Hosted on Acast. See acast.com/privacy for more information.

When customers want to buy from your business it's important to keep up on your prices. No longer can you state "it's supply chain issues" it just rings hollow. When you show them a lower number and charge a higher number that is very deceptive. Would you go back? I don't think so. Don't leave customers thinking you charge whatever you want. They will not do business with you again. Be a good business owner and be genuine in all aspects of your business. Listen in! More from Jan Rossi of Marketing Residency this weekend. ♫ Have a great day- be profitable! Hosted on Acast. See acast.com/privacy for more information.

Desperate marketing folks are sending daily emails and we are all so over it. What else can you do to keep fans shopping with you? Another marketing idea from Jan Rossi of Marketing Residency. Thanks for listening in - wherever you listen - Google Podcasts, iTunes, Amazon. Hosted on Acast. See acast.com/privacy for more information.

More information from Jan Rossi on sharing reviews on your social channels! It's so easy - put them on rotation! More tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Share those reviews! Listen in ♫ more from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Ever have someone post right after you made a great post that had potential? I'll tell you what happens. Try to avoid stepping on each other with posts. More from Jan Rossi of Marketing Residency tomorrow! Find me at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

The words you chose in social posts, press releases, descriptions on line and even your Google Business Profile are intentional. Find out why. Listen in to Ja Rossi of Marketing Residency. I will be broadcasting more frequently this fall 2022. Stay tuned!For more info go to JanRossi.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

All the connections you make via networking will pay off! Listen in. A bit of an inspirational podcast today. More from Jan Rossi tomorrow Thanks for listening in. ♫ Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Be careful knowing your terms of service. My fun graphic image (which is considered "gimmicky") was rejected by this platform. Listen in to find out who wants this off their platform. More from Jan Rossi at JanRossi.com Thanks for listening to Marketing Residency. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Nobody wants any correspondence from their managers on holidays. Nothing. Nada. Zippo the clown! If you want to work - that's fine - but do not send any information to your staff until the day after a national holiday. Respect their time off. Listen in to Jan Rossi of Marketing Residency now! Part 2 coming up too - I think you can guess what that one is about! Enjoy the rest of this short week. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Thanks Google! Don't forget to load up photos on your Google Business Profile page - it matters! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Listening to your entire staff is a best practice. Sometimes there is a key member of your organization that knows this new project you are working on will be a fail unless something is corrected. How do you get those folks to contribute? A good leader knows how to find those voices. Listen in to Jan Rossi of Marketing Residency. Today is Part1, Part 2 is a good story of how this is so important.https://JanRossi.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Be careful handing out your brochures near your competitors parking lot! Listen in - also - how to politely tell the "Karen's" out there that your hours are as posted. Ha! Enjoy! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

There is data all around us. Are you using it to help you with your content goals? You should be. Listen in. Find more great marketing advice from Jan Rossi at JanRossi.com - more tomorrow from Marketing Residency! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

What is your risk level? As a business person you have to take certain risks or you don't really achieve the level of success you've dreamed about. Consider who you surround yourself with - do they try and talk you out of things? Are they really someone you should be listening to? Listen in - more from Jan Rossi of Marketing Residency tomorrow! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

With employees coming in and out of jobs your address is more important than ever! A delivery person needs to know your UNIT No. on all delivery invoices. Many stores with the same address? Make sure that unit no. is on there or valuable inventory will be marked as "delivered" to a wrong address and it will be your fault! Go back and re-address all those decisions you made when you first opened up. Are they all correct? Fix your address on all social platforms, billing and delivery invoices with vendors and of course your website. Make it match! It's the best way for your goods to get to you safely. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Learn how to size up your retail customers with their greetings. They might just show passive aggressive tendencies in retaliating in a review section. Be patient, explain things and definitely keep your strength and cool. Don't let a quiet person in your retail store attack you behind the keyboard later. People throw off weird vibes sometimes and your ability to match their energy just might fail. Be up front and make sure you keep your cool. Listen in. Good thoughts by Jan Rossi of Marketing Residency. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.