Podcasts about google business profiles

Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Podcasting has officially entered the mainstream. What was once a niche medium for early adopters is now a dominant force across news, entertainment, and social media, reaching audiences on Apple Podcasts, Spotify, YouTube, Facebook, Instagram, LinkedIn, and beyond. Look for The Law Enforcement Talk Radio Show and Podcast on social media like their Facebook , Instagram , LinkedIn , Medium and other social media platforms. Today, 85% of people in the United States are familiar with the term “podcast,” a figure that represents a 10% increase since 2020. Familiarity does not necessarily mean regular listening, but it does signal cultural awareness. As podcasts are referenced more frequently on radio, television, and online platforms, they continue to move out of the “podcaster bubble” and into everyday conversation. This special episode is streaming for free on the Law Enforcement Talk Radio Show and Podcast website, on Apple Podcasts, Spotify, YouTube, and most every major Podcast platform. By 2025, well over four in five Americans recognize the term podcast, a clear indicator that the medium has become part of the national media landscape. Supporting articles about this and much more from Law Enforcement Talk Radio Show and Podcast in platforms like Medium , Blogspot and Linkedin . Awareness Is One Thing, Listening Is Another Listening habits reveal just how powerful podcasting has become. In mid-2023, Edison Research reported a major shift in media consumption: on-demand audio, including podcasts and streaming music, surpassed traditional AM/FM radio in total listening time across the United States. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Available for free on their website and streaming on Apple Podcasts, Spotify, Youtube and other podcast platforms. That trend has only accelerated. According to Infinite Dial data released in early 2025, 70% of Americans have listened to a podcast at least once, up from 55% in 2020. While listening dipped briefly in 2022 as pandemic routines normalized, both monthly and weekly consumption rebounded strongly in 2023 and has continued to grow. Podcasting, it is now clear, is no longer an experiment. It is a mainstream medium. A Podcast That Breaks the Mold Among the thousands of shows competing for attention, some podcasts stand out by doing things differently. One of those is the Law Enforcement Talk Radio Show and Podcast, a program built around police, crime, trauma, and real-life stories, delivered without cost and without filters. The Law Enforcement Talk Radio Show and Podcast episode is available for free on their website , Apple Podcasts , Spotify and most major podcast platforms. “It's 100 percent free,” the show's creator often emphasizes. “No subscriptions, no credit cards, and no paywalls. It never has been paid content, and it never will be.” That commitment to free access has helped the show grow into a nationally syndicated weekly talk radio program, now airing on 148 AM and FM commercial radio stations. Each week, the show is broadcast to an estimated 48 million people across the United States, in addition to its global podcast audience. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Equally important is the show's tone. “This isn't a lecture, and it's never a sales pitch,” the host explains. “It's about personal experience. People telling their own stories, in their own words.” There are no scripted questions, no product promotions, and no partisan politics... ever, by design. The special episode can be found on The Law Enforcement Talk Radio Show and Podcast website, on Apple podcasts, Spotify, Youtube and on LinkedIn, Facebook, Instagram, and across most podcast platforms where listeners will find authentic law enforcement stories. More Than a Police Podcast Despite its title, the Law Enforcement Talk Radio Show and Podcast is not created solely for police officers. In fact, the audience is far broader. With more than 780 free episodes available, and new episodes released every Wednesday and Sunday, the show offers an expansive library of stories that resonate well beyond one profession. Each episode is a conversation, not an interview. Guests are encouraged to speak openly, allowing their experiences to unfold naturally. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Approximately 75% of the episodes focus on trauma-related stories, often connected to crime. Guests include law enforcement officers, firefighters, paramedics, military members, victims of violent crime, survivors, and family members. These conversations explore the impact of trauma, not only on the individual, but on families, relationships, and long-term purpose. The full podcast episode is streaming now on their website, on Apple Podcasts, Spotify, Youtube and across Facebook, Instagram, and LinkedIn. “The trauma doesn't end when the incident does,” one guest explains during an episode. “It follows you home, into your family, into your future.” The remaining 25% of episodes focus on crime investigations, presenting the realities of police work as they truly are, far removed from Hollywood dramatizations. A Familiar Format With a Broad Audience The show's structure mirrors popular television programs, in an audio format, such as The Homicide Hunter and Murder Chose Me. Those shows are not designed exclusively for detectives; they are meant for the general public, offering real stories told by those who lived them. You can find the show on Facebook, Instagram, Pinterest, X (formerly Twitter), and LinkedIn, as well as read companion articles and updates on Medium, Blogspot, YouTube, and even IMDB. The same philosophy applies here. “Many of the guests are current or former police officers,” the host notes, “but the stories aren't just for police. They're for everyone.” Proven Reach and Industry Recognition The show's impact is supported by industry rankings and listener feedback. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. The Law Enforcement Talk Radio Show and Podcast is: Ranked #1 Law Enforcement Podcast in the United States by Million Podcasts Ranked Top 45 Law Enforcement Podcasts by Feedspot, currently at #3 Ranked #19 on the Top 100 Indie News Commentary (All-Time) chart by Goodpods Ranked #2 Top Law Enforcement Podcast by Goodpods Ranked #2 Indie Law Enforcement Podcast by Goodpods. What began as a podcast-only project eventually attracted the attention of traditional radio, leading to full national syndication. Today, the show is available via radio, radio satellite, radio internet feeds, and most all major podcast platforms. This Special Episode of the Law Enforcement Talk Radio Show and Podcast available for free on their website, also on Platforms like Apple Podcasts, Spotify, YouTube and most major podcast platforms. His story is also being shared across their Facebook, Instagram, LinkedIn, and other Social Media and News outlets. Beyond Audio: Social Media and Digital Reach The show's presence extends well beyond audio. Supporting articles and features appear on Medium, Blogspot, LinkedIn, IMDb, and Google Business Profiles, alongside daily engagement across Facebook, Instagram, YouTube, and other social media platforms. The official Law Enforcement Talk Radio Show Facebook page alone has more than 139,000 followers, growing by approximately 2,000 new followers each week. Page insights consistently show a social media reach that continues to expand at a remarkable pace. Why It Matters As podcasting continues to grow, listeners are increasingly drawn to content that is authentic, unscripted, and meaningful. The Law Enforcement Talk Radio Show and Podcast fills that space by offering real stories about police, crime, trauma, and resilience, without agendas and without barriers. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. For those looking for podcasts that are different, stories that entertain, inform, educate, challenge, and connect, the show offers one of the largest free libraries of its kind. The full podcast episode is streaming now on their website, on Apple Podcasts, Spotify, Youtube and across Facebook, Instagram, and LinkedIn. Listeners can follow and listen for free at LETRadio.com, and connect through the Law Enforcement Talk Radio Show on Facebook and other social media platforms. In an increasingly crowded podcast landscape, this show continues to stand out by doing something simple, and rare: telling the truth. Background song Hurricane is used with permission from the band Dark Horse Flyer. You can contact John J. “Jay” Wiley by email at Jay@letradio.com , or learn more about him on their website . Stay connected with updates and future episodes by following the show on Facebook, Instagram, LinkedIn, their website and other Social Media Platforms. Find a wide variety of great podcasts online at The Podcast Zone Facebook Page , look for the one with the bright green logo. Be sure to check out our website . Be sure to follow us on X , Instagram , Facebook, Pinterest, Linkedin and other social media platforms for the latest episodes and news. Listeners can tune in on the Law Enforcement Talk Radio Show website, on Apple Podcasts, Spotify, YouTube, and most every major Podcast platform and follow updates on Facebook, Instagram, and other major News outlets. You can find the show on Facebook, Instagram, Pinterest, X (formerly Twitter), and LinkedIn, as well as read companion articles and updates on Medium, Blogspot, YouTube, and even IMDB. You can help contribute money to make the Gunrunner Movie . The film that Hollywood won't touch. It is about a now Retired Police Officer that was shot 6 times while investigating Gunrunning. He died 3 times during Medical treatment and was resuscitated. You can join the fight by giving a monetary “gift” to help ensure the making of his film at agunrunnerfilm.com . Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Attributions: Edison Research Edison Research The Infinite Dial Million Podcasts Feedspot Goodpods   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Founder Talk, I sit down with Mark Bealin, SEO Expert and founder of SearchLab, to unpack what it really takes for businesses to get found today, across Google, local search, and the rapidly changing world of AI-powered discovery. This is not a surface-level SEO conversation. Our conversation breaks down how search has evolved, why many founders are unknowingly invisible online, and what actually matters now if you want customers to find you instead of your competitors.Mark shares hard-earned lessons from building companies through multiple search eras, from the early days of Google to today's AI-driven answer engines. We also dig into why chasing hacks is a losing game, how customer obsession directly impacts rankings and revenue, and why reputation, trust, and fundamentals matter more than ever in a world of zero-click searches and AI summaries.We also go deep on the practical side. Local search, Google Business Profiles, reviews, content strategy, and how founders should think differently about SEO as a long-term business asset, not a marketing trick. Along the way, Mark connects search strategy to leadership, focus, and building a company that can adapt as technology keeps changing.You'll learn:✅ Why most founders misunderstand how customers actually find businesses today✅ What matters more than rankings in a world of AI answers and zero-click search✅ How reputation and customer obsession directly impact growth and visibility✅ Why chasing SEO “hacks” hurts long-term performance and trust✅ How to future-proof your business as search and AI continue to evolveIf you are a founder or business owner trying to grow demand, win trust, and stay relevant as search shifts under your feet, this conversation will reshape how you think about being discovered.Connect with Mark Bealin Guest LinkedIn: https://www.linkedin.com/in/markbealin/Guest Website: https://searchlabdigital.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/Timecodes00:00 Introduction and Welcome00:08 The Evolution of SEO01:39 Local SEO Explained02:27 Paid vs. Organic Search03:52 Importance of Google Business Profiles05:41 The Shift from Traditional to Digital Marketing15:15 The Role of Reviews in SEO22:01 AI and the Future of Search33:32 The Innovator's Dilemma34:30 Google's Evolution and Challenges35:25 Content Strategies for AI and Traditional Search37:32 The Importance of Fresh and Relevant Content38:55 SEO Best Practices and Common Mistakes40:31 The Role of Video in SEO41:19 The Impact of Social Media on Search43:58 Google Business Profile and Zero Click Searches49:12 Balancing Work, Health, and Personal Life57:13 Future Goals and Business Strategies

The Bulletproof Dental Podcast Episode 420 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Darren Shaw DESCRIPTION In this episode, Peter Boulden and Dr. Craig Spodak welcome Dr. Darren Shaw, a leading expert in local SEO, to discuss the latest trends and strategies for optimizing local search for dental practices. They explore the importance of Google Business Profiles, the impact of reviews, and the emerging role of AI in search. Darren shares insights from the White Spark Local Search Ranking Factor Survey, emphasizing key factors that influence local rankings, including primary categories, proximity, and behavioral signals. The conversation also covers effective review strategies and the significance of diversifying review sources to enhance visibility in AI search. Listeners will gain valuable tips on how to improve their online presence and attract more patients through local search optimization. TAKEAWAYS Local search is crucial for dentists, focusing on Google Business Profile. Primary category selection significantly impacts local search rankings. Proximity to the searcher is a key factor in local search results. Reviews and their recency are critical for ranking in local search. Behavioral signals, such as clicks and engagement, influence rankings. AI search is emerging, but traditional SEO practices remain relevant. Diversifying review sources can enhance visibility in AI search. Regular updates to Google Business Profile are essential for engagement. Utilizing listicles can improve visibility in AI search results. White Spark offers comprehensive SEO services for dental practices. CHAPTERS 00:00 Introduction to Local SEO and Ranking Factors 03:17 Understanding Local Search vs. Traditional SEO 06:05 Key Takeaways from the 2026 Local Ranking Factors 09:15 The Importance of Google Business Profile Categories 12:06 Proximity and Its Impact on Local Search 15:05 The Role of Keywords in Business Names 17:52 Utilizing Additional Categories for Better Ranking 21:14 The Significance of Reviews in Local SEO 24:01 Effective Review Strategies for Dentists 27:03 Psychological Principles Behind Review Requests 28:28 The Psychology of Reviews 30:02 Incentivizing Reviews and Staff Engagement 31:37 The Evolution of SEO and Authenticity 32:56 The Impact of AI on Reviews and Rankings 34:47 Behavioral Signals and Google Business Profiles 40:49 AI Search and Its Implications for Dentists 49:13 White Spark's SEO Services for Dentists 53:21 Bulletproof Summit Code 54:08 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind  

SEO Director Caleb Schallert breaks down how multi-service businesses can create multiple Google Business Profiles at one address to dominate local search results.https://astoundz.com/nested-department-listings-google-business-profile/ ASTOUNDZ SEO City: Houston Address: 4501 Brookwoods Dr. Website: https://astoundz.com/ Phone: +1 713 904 5001 Email: partners@astoundz.com

If you are a local or regional publisher, your Google Business Profile is one of the most overlooked assets you have. It is not just a “listing.” It is a credibility signal, a discovery surface in Search and Maps, and a practical way to build trust in your brand, your website, and your audience in Google's eyes.In this session, Eric Shanfelt breaks down how Google Business Profiles work for media companies, what matters most inside the profile, and how to turn it into a trust channel, not a set-it-and-forget-it directory entry.You will learn how to:Claim and complete the core business info that Google relies on.Choose categories, service areas, and hours in a way that fits publishers.Build momentum with photos, reviews, and reputation responses.Use Posts and Offers to promote stories and subscription campaigns.Embed your Google Business Profile on your site.Tie it into your site's entity signals and schema.Key links:https://business.google.com/Learn more at https://nearviewmedia.com/

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Peter Lohmann (https://x.com/pslohmann). In this episode, we dive into the unsexy but incredibly lucrative world of property management with Peter Lohmann, the founder of RL Property Management in Columbus, Ohio.Peter reveals how he scaled his business from zero to nearly 700 units and $3 million in revenue after leaving his job as an engineer. Peter also shares his controversial advice on why you should start, not buy, a management company if you are new to business, and details the "operational nightmare" you must navigate to reach success.We even discuss the massive opportunity for exits, where Private Equity firms are paying 1.5x to 2x top-line revenue for established companies.Questions This Episode Answers:1. What are the target benchmarks for revenue per door and profit margins in a successful property management business?2. Why does Peter recommend building a company from scratch rather than acquiring an existing one?3. What specific marketing strategies—from Google Business Profiles to meetups—would Peter use to get 100 doors in just six months?4. At what unit count does a property management company typically become self-sustaining enough to hire full-time staff?5. How are Private Equity groups valuing these businesses, and what multiples can you expect if you sell?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Highlights00:27 Introduction to Property Management00:54 Revenue and Profit Margins02:29 Understanding Clients and Tenants03:06 Key Responsibilities of Property Managers03:37 Profiles of Property Owners04:29 Why Hire a Property Management Company?05:41 Payment Structures and Fees06:34 Company History and Growth10:50 Remote and Local Operations16:16 Starting a Property Management Business19:02 Finding Your First Clients19:29 Early Challenges and Strategies20:47 Benchmarks in Property Management21:50 The Importance of Community23:27 Scaling Your Business30:57 Operational Complexities32:21 Opportunities in Property Management35:38 Conclusion and Final Thoughts

In this episode of The Thriving Podcast, Kate and Sam sit down with special guest Maria Sandy from Bits Web Design to unpack what really makes a small business visible, trusted, and profitable online. Maria shares how she went from designing buildings in her previous career as an architect to “architecting” websites through design, local SEO, and reviews that actually work for real-world businesses.Maria explains why a website has to be both beautiful and functional because if it doesn't look good or doesn't work, it's costing you leads both ways. She dives into the “brushing and flossing” of marketing: getting consistent reviews so Google and future clients see you as a real, active, trustworthy business. Maria also demystifies local SEO, Google Business Profiles, and how AI tools like ChatGPT actually use your reviews and authority signals to decide who to recommend.This conversation is especially helpful if you're a local or service-based business owner who feels overwhelmed by websites, SEO, and all the noise about “AI replacing everything.” Maria shows that the basics, clear messaging, solid foundations, reviews, and an alive-looking online presence still matter more than hacks or tricks.Episode Highlights:How Maria pivoted from traditional architecture to digital “business architecture” for local businessesWhy aesthetics and functionality must work together on your websiteReviews as the “brushing and flossing” of your marketing—and why asking 3 times mattersHow Google Business Profiles, reviews, and local SEO work together to get you found in the map packWhy AI recommendations (like “best X near me”) still rely on solid SEO and reviewsThe role of blogs, FAQs, and ongoing content in building real authority over timeWhy “no website needed” advice can be expensive in the long runIf this episode gave you an “aha” about your own online presence, take one small action today: choose one thing, update your Google Business Profile, ask three past clients for a review, or refresh a key page on your website so it's clearer and more human. Then, share your win with us:Send us a message about what you changed and what happened next.If you enjoyed this conversation with Maria, follow The Thriving Podcast and leave a review so more local business owners can find these practical, no-nonsense conversations.Connect with Your Hosts:Kate De Jong, PhD | Inspired Business

Did you like this episode? Dislike it? In this episode, Danny Decker and Mike break down how AI tools like ChatGPT are now pulling reputation signals straight from the internet — including your Google reviews. That means the quality, quantity, and accuracy of your Google Business Profile can directly influence whether you get recommended… or ignored. If you've ever underestimated the impact of reviews, this episode is your wake-up call.

Is your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible.In this episode I break down the confusion between AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I reveal why these aren't just buzzwords, but the two sides of the same coin that will determine your digital visibility in 2025 and beyond.Tune in to discover:The Critical Difference: What separates AEO (Extraction) from GEO (Synthesis) and why you need a hybrid strategy to win at both.The "Zero-Click" Reality: How to measure success when users get their answers without ever visiting your website (and why that actually builds more brand authority).5 Foundational Strategies: The specific steps you can take today—from "Answer-Focused Content" to "Entity Optimization"—to make your brand machine-readable and trustworthy.The Local SEO Pivot: Why NAP consistency and Google Business Profiles are non-negotiable for voice search visibility.Actionable Checklist: 7 immediate steps to audit your content and future-proof your digital marketing strategy.Whether you are a marketing professional, an entrepreneur, or a local business owner, this episode provides the roadmap you need to become the trusted source that AI cites and customers trust.Key Highlights:Intro: The confusion between AEO and GEO.Why the old SEO playbook isn't enough anymore.AEO vs. GEO: Extraction vs. Synthesis explained.The 5 Core Principles for AI Visibility.Specific tactics for Local Business owners.How to measure success in an AI world (Impressions vs. Clicks).The 7-Step Action Plan to implement today.Links & Resources Mentioned:Join the Digital First Group Coaching Membership: nealschaffer.com/membershipContact Neal: neal@nealschaffer.comNeal's Website: nealschaffer.comThe Ask Neal AI Framework: https://podcast.nealschaffer.com/episode/the-asknealtm-framework-7-steps-to-make-ai-sound-like-you-not-a-robotMarcus Sheridan's "They Ask, You Answer" book: https://amzn.to/48MT4PpSubscribe & Review:If you enjoyed this episode, please subscribe and leave a review! It helps me bring you moLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Yitzchak led a comprehensive training on optimizing Google Business Profiles for real estate agents, highlighting how SEO, Answer Engine Optimization (AEO), and Algorithmic Entity Optimization help agents rank higher in Google search, map packs, and AI-generated recommendations. Using his own profile—ranked fourth for “Best Realtor in New Braunfels, Texas,” with 248 photos and 67 five-star reviews—he demonstrated best practices such as consistent branding, using “Best Realtor”–style keywords, selecting the correct primary category, adding 10–15 hyperlocal service areas, and uploading high-quality, geotagged photos. Yitzchak emphasized the importance of organic reviews, weekly posts, Q&A entries, and cross-posting content to strengthen online authority. He reinforced that an optimized Google Business Profile serves as a high-converting digital resume, crucial as nearly 70% of real estate decisions now begin online, and announced upcoming follow-up sessions plus a PDF guide for attendees.

Send us a textIn this episode of The Mental Health Business Mentor, we sit down with Omar Ruiz, an amazing guest who believes marketing doesn't have to drain your time, energy, or bank account. Together, Omar and Margo explore simple, high-impact strategies—like optimizing your Psychology Today and Google Business Profiles—that can dramatically increase your visibility and bring in consistent referrals without adding to your workload. You'll learn how clarity, sustainability, and small, strategic adjustments can help you attract more private-pay clients while staying grounded in your values. Whether you're new to marketing or feeling overwhelmed by it, this conversation will show you how to build a steady client flow without burning yourself out.What You'll Learn:How simple, high-impact marketing tweaks can attract more private-pay clients without adding to your workload.The most effective ways to optimize your Psychology Today and Google Business Profiles for consistent referrals.How to build sustainable marketing routines that support your practice without draining your time or energy.Practical steps to improve visibility even if you're not “tech savvy” or comfortable with traditional marketing.Bio:As a featured expert on WebMD, Women's Health, Newsweek, and more, Omar A. Ruiz is a Puerto Rican–born, Boston-raised Licensed Marriage & Family Therapist. He has run a successful solo private practice, TalkThinkThrive, for over 11 years, transitioning from insurance-based care to a private-pay model where he specializes in helping couples heal from infidelity.Beyond his clinical work, Omar is now the founder of Private Practice Marketing and creator of the Client Attraction System, an affordable course and coaching program that empowers therapists to market their private practices ethically and effectively, making the process feel less salesy and more authentic. Drawing from both his clinical and entrepreneurial experience, Omar is also a seasoned speaker and podcast guest. He is returning for his third year at the Mental Health Marketing Conference, has been a featured presenter at the Small Business Expo, & is known for offering concrete, actionable advice to therapists in private practice on podcasts such as Practice of the Practice, The Practice of Therapy, Private Practice Elevation, The Therapists Collective, and more.Connect with Omar Ruiz:www.marketyourprivatepractice.comhttps://www.linkedin.com/in/omar-a-ruiz-lmft-ab1b8738/https://www.linkedin.com/company/private-practice-marketing-llc/Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice. thejunipercenter.com Connect with Dr. Margo Jacquot: Website: thejunipercenter.com Instagram: @thejunipercenter Facebook: The Juniper Center

In this episode, John Wilson and guest Rich Jordan dig into one of the scariest (and most valuable) moves you can make in home service: rebranding multiple companies into a single brand.Rich runs three acquired companies across New Hampshire and New Jersey…and he's in the middle of rolling them all into one new identity: High Ground Service Pros. They walk through why he's willingly tearing down a strong local brand (Sanford), what's driving the decision, and how he's trying to avoid losing customers, culture, or SEO in the process.From “house of brands” vs “branded house” to truck wraps, domains, Google Business Profiles, and core values (“seize the high ground”), this is a tactical conversation for anyone growing through acquisition or multi-market expansion.What You'll LearnWhen to keep multiple brands vs. going all-in on one — and how that choice impacts growth, culture, and marketing.How to execute a rebrand without losing customers — scripts, GBPs, websites, and call center tactics that actually work.Where the real ROI comes from — SEO, media, and operational focus once every truck and trade is under a single name.

Send us a textGreg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not.  From review response rates and schema misfires to UTM tracking errors, the trio unpacks what's real in local SEO and what's hype. The episode closes with a lively debate about the AI-driven future of the SERP.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

AI isn't coming — it's already here. From Google Gemini to ChatGPT, the way patients discover dentists online is evolving faster than most practices can keep up. In this episode, Dr. Len sits down with Adrian Lefler, CEO of My Social Practice, to unpack how AI is reshaping SEO, what "Generative Engine Optimization" really means, and how dentists can adapt before they're left invisible online. Dr. Len Tau welcomes back long-time friend and industry expert Adrian Lefler to talk about one of the most important topics in modern dental marketing — AI-driven search. Adrian breaks down how tools like Google Gemini, ChatGPT, and Perplexity are fundamentally changing how patients find dental practices online. Together, they explore how AI overviews are replacing traditional search results, why Google Business Profiles are now more critical than ever, and how dentists can optimize for AI-based search instead of relying solely on outdated SEO tactics. You'll also hear practical, no-nonsense advice on blogging in the AI age, avoiding "word salad" content, and what questions to ask before hiring a marketing agency that claims to "do AI." What You'll Learn From This Episode AI is becoming the new search engine. Google's Gemini and AI Overviews are changing how patients find practices — links are being replaced by direct AI answers. Your Google Business Profile matters more than ever. It's the top data source AI models pull from, even before your website. Reviews remain your strongest ranking signal. But they must be paired with complete categories, service areas, and accurate info. Blogging isn't dead — it just evolved. Authentic, voice-based stories converted by AI tools outperform generic, AI-written blogs. Ask better questions. If a marketing company can't explain how their SEO adapts to AI search, walk away.   Key Takeaways 00:42 Introduction to AI in Dentistry 03:55 The Evolution of Search with AI 07:15 The Role of Reviews in AI Search 13:05 Understanding Generative Engine Optimization (GEO) 15:50 AI Tools and Patient Search Behavior 23:50 Actionable Steps for Dentists to Embrace AI 27:40 Using AI for Blogging Effectively 31:50 Choosing the Right Marketing Company for AI 37:26 Conclusion and Contact Information   — Connect with Adrian Adrian Lefler is the CEO of My Social Practice, a leading dental marketing agency helping practices grow through smart digital strategy, SEO, and AI-driven solutions. With over 15 years of experience, Adrian is known for making complex marketing concepts simple and actionable for dental professionals. Email: adrian@mysocialpractice.com Phone: 877-316-7516 Website: www.mysocialpractice.com  If you're ready to strengthen your online presence, optimize your Google Business Profile, or learn how AI can help your practice get found and chosen more often — reach out to Adrian and the team at My Social Practice today.   — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Three contractors in your town show up every time someone searches for your services. They're not better or cheaper—they just know how Google Business Profiles actually work. Here's what they're doing differently. To learn more, visit: https://njlocalmarketing.com NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website: https://www.njlocalmarketing.com

Episode Summary In this episode, Colby Owens, a local SEO strategist at Above the Bar Marketing, explains how law firms can use Google Business Profile, local citations, and geo-targeted SEO strategies to attract qualified clients. He shares practical steps for building a strong local presence, optimizing listings, earning reviews, and maintaining consistent business information across the web to boost visibility and trust with Google. Key Timestamps 00:00 – The foundation of local SEO for law firms 02:00 – Why Google reviews are the biggest local ranking factor 04:30 – Setting up your Google Business Profile the right way 06:00 – Building practice area and location-based pages that rank 08:00 – What Google values most: authenticity over AI 10:00 – How often to update your Google Business Profile 12:00 – The right way to request and respond to reviews 14:00 – Why consistent NAP (name, address, phone number) is essential 16:00 – Optimizing for "near me" searches with targeted service pages 18:00 – Reporting fake listings and spammy competitors 20:00 – Tracking results and the best metrics to measure SEO success About the Show Legal Marketing Happy Hour helps law firms stay ahead of digital trends and grow their online visibility. Each episode features marketing experts who share proven strategies for law firm growth, from SEO and Google Business Profiles to lead generation and brand positioning.

EPISODE 3 – THE AI TRUST TEST What if I told you that you're already being evaluated by AI—and you don't even know it?I'm Dr. Tamara Patzer, and I help you get found by AI, trusted by humans, and paid like a leader.Today, we're diving into something critical—something I call the AI Trust Test. Because here's the truth: AI isn't just searching anymore, it's deciding. It's deciding who to recommend, who to suggest, who to ignore, and who to feature as the expert. And if you're not passing the AI Trust Test… you're invisible.So what exactly is this test? It's invisible—but powerful. AI systems like ChatGPT, Perplexity, Gemini, Siri, and Alexa scan the web for structured signals of trust: online directories, press releases, podcasts, videos, bios, reviews, social posts—and they build a profile of you, or your lack thereof.Here are three AI Trust Triggers you need right now:Entity Anchors – Your name, business, and website must appear in trusted sources like Google Business Profiles, Crunchbase, or industry directories.Authority Citations – Being quoted in press releases, interviewed on podcasts, and featured in articles helps AI connect you to your niche.Content Signals – Your content needs to be consistent, high-quality, and aligned with your expertise. Blogs, videos, and posts act like digital breadcrumbs.Failing the AI Trust Test means being skipped over—by both machines and real people. But here's the great news… You can fix it.You don't need to master every platform. You just need the right Authority Signals in the right places.In upcoming episodes, we'll talk about press release power, directory dominance, podcast positioning, and how to build an entire ecosystem that makes AI and humans say: “This is the one.”If you got value today, leave me a comment or review. DM me the word TRUST and I'll send you my free AI Visibility Checklist. Let's fix your discoverability. Let's make you AI-suggestible.I'm Dr. Tamara Patzer. Until next time—stay visible, valuable, and in demand. Text at 941-421-6563Source: https://businessinnovatorsradio.com/the-ai-trust-test-with-dr-tamara-patzer-and-three-ways-to-trigger-trust-today

In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business Profiles, Meta ads, and PPC. He breaks down “geo-keyword pairs,” the power of identity-based websites, and the importance of optimized service-area pages, reviews, and consistent digital marketing to build predictable, million-dollar-a-month lead flow.

Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape. What You'll Learn How Google's AI uses GBP data to surface local businesses in AI Overviews and Search The 5 must-do GBP optimizations to boost ranking and AI visibility Why review volume and recency matter more than ever and how to outpace competitors Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what's holding you back in local search and AI rankings.  https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall Check out Brad here:

Reviews are one of the most powerful levers for your dental practice's visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients. Colan and his team run ongoing SEO testing (so you don't have to) and bring real data on what matters — and what's just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why hitting that “magic 10” review milestone matters more than you realize. If you've been guessing at local SEO or feel stuck competing with practices with hundreds of reviews — this conversation will give you clarity and actionable next steps.   What You'll Learn From This Episode The truth about keywords in reviews — why telling patients to mention “dental implants” or “Invisalign” doesn't help you rank. The magic number to hit first — how going from 9 to 10 reviews gives a measurable boost in local rankings. Why recency beats volume — keeping a steady stream of new reviews is more important than chasing huge totals. Primary vs. secondary categories — how your Google Business Profile category choices impact visibility. Tools & metrics that matter — see how Sterling Sky measures you against top competitors month to month. When (and when not) to run branded Google Ads — stop wasting budget where it's not needed. — Key Takeaways 00:46 Introduction to Google Reviews and SEO 04:50 The Importance of Customer Service in Rankings 07:50 Understanding Local SEO and Google Business Profiles 12:57 The Impact of Review Text on Rankings 22:24 Review Velocity and Its Effect on Rankings 25:38 The Magic Number: 10 Reviews 27:58 The Role of Review Recency in SEO 34:35 Primary and Secondary Categories in Google Rankings 39:13 The Future of Reviews and AI in SEO 40:44 Branded AdWords and Their Effectiveness   — Connect with Colan Website & Newsletter: www.sterlingsky.ca YouTube Channel: Sterling Sky Inc   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Google is experimenting with several AI additions to several more Google products as it fixes bugs in its organic Google search product. It is getting to feel like SEOs are getting a better handle on how to work with and affect AI generated responses as generative AI reponses find their ways in between a greater number of user experiences. A small survey by Kevin Indig revealed a lot about user behaviors and AI drawing conclusions which included; AI Mode is sticky, clicks from generative AI responses tend to be transactional, and AI Mode matches site type with search intent. Another survey by enterprise platform Yext shows AI responses tend to rely on information from brand controlled sources rather than Reddit or YouTube. SEO researchers have found several ways to manipulate AI models, one of which is to fake publishing dates for better "freshness". Before getting too fresh with AI, one should consider former Google CEO Eric Schmidt's fear that AI models can be hacked and used for nefarious and even dangerous purposes by bad actors. Regardless of Eric's trip, Google's lawyers and lobbiests are working hard to convince the courts to allow Google to add Gemini to virtually everything by not punishing the company further in the ongoing Anti-Trust settlement.Gemini is close to taking control of Chrome Browsers along with Windows and Andriod operating systems while OpenAI is working on transforming into an operating system itself. Google has added NotebookLM to its list of user-triggered crawlers or fetchers. The WordPress legal saga is back on again, Microsoft talks about writing and preparing for AI crawlers, and Google apears to be again expanding the heavy lifing Google Business Profiles is doing with the introduction of GBP Insights. All this and lots lots more...Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Team Amplify focused on addressing the digital struggles of Asian-owned small businesses, particularly restaurants, that were challenged by the post-pandemic relaunch. The projects core hypothesis was that improving a restaurants digital visibility would increase foot traffic, attract delivery customers, improve brand recognition, and strengthen customer loyalty. The team used Tang Pavilion, a Shanghainese Chinese restaurant in Midtown, as a case study, noting its lack of a central website, outdated social media, and underutilized customer reviews due to limited resources. The strategy involved building a modernized, mobile-friendly website to establish branding and services , enhancing social media with new content, and encouraging customer reviews via a QR code system. Beyond this specific restaurant, the team is developing digital workshops to empower other Asian-owned businesses to manage their own digital presence, focusing on practical tools like setting up Google Business Profiles and improving local search rankings. The project established a strong digital foundation for Tang Pavilion and a framework for continued growth, setting the stage for long-term marketing efforts and community impact.

Roger Knecht and Nine-Two Media founder James Donovan discuss powerful marketing strategies for accounting firms, from optimizing online visibility with SEO and Google Business Profiles to positioning yourself as an authority, on the latest episode of Building the Premier Accounting Firm. Join us to learn practical steps to attract clients, improve sales conversations, and scale your business beyond referrals, all while maintaining a flexible lifestyle. In This Episode: 00:00 Welcome and Guest Introduction 02:08 The Importance of Writing a Book 04:53 Transitioning to Outsourced Marketing 07:07 Unlocking SEO for Your Firm 11:10 Leveraging Google Business Listings 14:47 Consistency of Information 17:46 Local Service Ads and Content 21:46 Positioning as an Authority 27:27 Leveraging LinkedIn for Growth 30:10 Marketing and Sales Struggles 33:04 Value of Mastermind Groups 36:40 Living and Working Remotely 38:41 Key Takeaways and Final Advice 43:20 Outro and Resources Key Takeaways: Establish authority and increase trust by publishing a book and consistently providing valuable content. Optimize your online presence with Search Engine Optimization (SEO) and a complete Google Business Profile to be found by prospective clients. Leverage Local Service Ads for highly qualified, pay-per-call leads, especially in less competitive accounting markets. Refine your sales approach by asking discovery questions, focusing on client outcomes rather than technical processes. Join a mastermind group to gain mentorship, avoid common business pitfalls, and contribute to a supportive community. Featured Quotes: “If this is how good their free stuff is, what is their paid stuff going to look like?” — James Donovan “You want to speak of the what's and the whys and have them pay you for the how.” — Roger Knecht “You get to determine the narrative of your message.” — James Donovan Behind the Story: This episode delves into the practical side of marketing for accounting firms, moving beyond the traditional reliance on referrals. Donovan, an expert in helping accountants attract their ideal clients, shares insights from his newly published book, “Book Solid.”  Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Our offer is as follows: Helping firms offering Fractional CFO/Tax Plans generate exclusive leads & qualify those leads for quality appointments. We charge a flat fee of $2k/m, and conservatively generate 8-12 leads per account on a monthly basis.    https://ninetwomedia.com/linkedinagreement-2108   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

A GoFundMe campaign has been established to help pay Alan Blyweiss' family pay for his end of life arrangements and to helping classroom teachers buy school supplies through the Make a Wish Foundation. The August 2025 Spam Update continues to mulch its way through Google's index with few changes reported thus far. The rollout might take several weeks to complete. Google has updated its policies and guidelines for Google Business Profiles. There's a lot to go over so we're referring listeners to SERoundTable for highlighted details. The penalty for one of the Google Anti-Trust cases has been announced. Speculation had Google losing one or more parts of its business such as the Chrome browser after being declared a monopoly however the judge only ordered Google to share some data with its competitors. Released court records have shown us a bit more about how Google operates, including the FastSearch process of rapidly checking the veracity of AI generative statements. We also learn more about how Google ranks and scores documents in its index. A study shows AI and organic search converting at relatively even rates, WordPress introduces a new AI building tool called Telex, Character AIs (including one with that domain name) might be unsafe for children (duh?), Google fixes its crawl problem, and, Google's crawl budget is generally unrelated to algorithm updates. All this and a lot more ... Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

For most customers, the first impression of your retail store doesn't happen on Main Street — it happens online. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on building a total online presence.Your digital storefront is as important as your physical one. Customers are Googling your business, checking reviews, scrolling through social media, and reading your emails before they ever step inside. If your online presence is weak, you risk losing them before they even find you.In this episode, you'll learn: Why your website is the “hub” of your marketing strategy How local SEO and Google Business Profiles make you findable The role of online reviews in building trust and credibility How to use social media as your “digital window display” Why email marketing remains one of the most powerful tools for independent retailers Three simple steps you can take this week to strengthen your digital storefront If you want to attract new shoppers, stand out online, and guide customers through the Marketing Hourglass, this episode is packed with practical strategies.Keywords: independent retail, small business marketing, digital storefront, online presence, local SEO, retail website, online reviews, social media for retailers, email marketing, John Jantsch, Duct Tape Marketing

Send us a textGEO AI Local Search: What Contractors Need to Know About the Future of SEOJoin Aaron and Chris Lonergan from Footbridge Media as they dive deep into the hottest topic buzzing in local service business circles: Generative Experience Optimization (GEO) and its impact on traditional SEO.In this episode, we break down:• What GEO actually is and how it relates to AI-powered search• Why local service businesses shouldn't panic about ChatGPT and other AI platforms• The key differences between informational searches (perfect for AI) vs. commercial intent searches (still Google's domain)• Why Google's ecosystem of business profiles, reviews, and proximity data gives them an unbeatable advantage• Practical advice for contractors, plumbers, HVAC techs, and other local service providersKey Takeaway: While AI is rapidly evolving, traditional local search isn't going anywhere. People looking for a plumber or pressure washer aren't asking ChatGPT complex questions – they're typing "plumber near me" into Google. The fundamentals of local SEO, Google Business Profiles, and customer reviews remain your best investment.Perfect for business owners in trades like pressure washing, landscaping, HVAC, plumbing, and any service where "a truck leaves the shop to serve customers."Featured: Footbridge Media - specialists in hand-coded websites for local service businesses since 2004.Support the show Get The "How To Actually Wash Course"Footbridge Media $199 Lean & Mean Deal Pressure Washing Customer Contract Chemicals & Equipment The Pros Use Come To The In-person Training. (Serious Starter Bootcamp)Aaron's Instagram

Join Jeff and Danny as they sit down with April Edwards, the skilled marketer behind Deck Builder Marketers. With a keen focus on deck building contractors, April walks through how she helps them grow with targeted strategies—from ranking higher in Google to generating consistent leads and crafting marketing systems that work.What You'll LearnWhy specializing in deck builder marketing unlocked growth and clarity for April's businessHow being easy to find online—especially by ranking #1 for the right keywords—drives real resultsHow April's team uses AI, Google Business Profiles, SEO, PPC, and more to boost exposureCase examples of quick wins, such as clients ranking dominant in their local marketsThe value of systems that support long-term growth—without sacrificing authenticity or qualityGuest BioApril Edwards is the CEO of Deck Builder Marketers. With experience in art, commercial design, and marketing since 2004, she found her stride by focusing on deck builders—making her agency one of the first full-service firms built solely for this trade. She's passionate about helping contractors grow, scale, and thrive through marketing that works.Deck Builder MarketersNADRAResources & MentionsDeck Builder Marketers Overview & Free Strategy Session: deckbuildermarketers.com/april-edwardsDeck Builder MarketersAI's Role in Deck Builder Marketing: April's insights on adapting to AI marketing trends for trades businessesDeck Builder MarketersHow April Scaled a 7-Figure Agency: Niching for clarity, systems, and recurring growthSeven Figure Agency

Send us a textGoogle is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google's evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small businesses have claimed their Google Business Profiles. Plus: why email remains an overlooked channel, and whether AI tools like ChatGPT can realistically challenge Google in local.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this Power Producers Shoptalk episode, in continuation of our conversation inspired by Chris Langille, we dig deeper into strategies that help insurance agencies thrive in a crowded digital landscape. Part 2 focuses on how Google Business Profiles, local SEO, and personal branding can attract high-intent leads and convert them into loyal clients. If you caught Part 1, we covered the basics of why Google Business Profiles are now your most powerful lead-generation tool. Here in Part 2, we go further—exploring actionable steps and real-world examples that you can implement today. What You'll Learn in This Episode: Optimizing Google Business Profiles for Maximum Impact: Understand why your profile is often the first impression potential clients see, and how to make it a conversion powerhouse. Local SEO that Actually Works: Learn why ranking for distant locations is a waste of resources, and how to dominate your local market using smart SEO strategies. High-Intent Leads in the AI Era: Discover how AI-generated summaries and search filters are changing lead quality, and how to position your agency to capture serious prospects. The Human Factor: Personal Branding for Agencies: Chris Landry emphasizes that while technology drives visibility, personal connection drives conversions. We share tips for building authentic content and showcasing your team. Trust Over Price: Learn why clients often choose familiarity and trust over cost, and how personal branding can make your agency the obvious choice. Connect with: David Carothers LinkedIn Chris Langille LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Advisor Evolved Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this Power Producers Shoptalk episode, David Carothers is joined by Chris Langille to discuss the evolving role of websites in the age of AI and large language models (LLMs) like ChatGPT. They explore how agencies can refine their digital strategies while keeping websites relevant in a rapidly changing environment. Chris shares his insights on the current state of digital marketing, emphasizing that while AI is shifting the landscape, websites remain crucial for agency success. David and Chris dive into the importance of content creation, video marketing, and Google Business Profiles, offering practical advice for agency owners to enhance their online presence and stay ahead of the competition. Key Highlights: The Role of Websites in the Age of AI Chris explains that while AI and LLMs are changing how people find businesses, websites will still play a key role in providing valuable data points for AI. Websites remain essential for agency branding and online presence. AI's Impact on Content Creation AI is revolutionizing content creation, but Chris stresses that businesses must keep creating high-quality content. Video content, in particular, will become more important in capturing audience trust and authority. Importance of Video Content Chris highlights the shift towards video marketing as the most effective way to humanize your brand. Video helps agencies connect with prospects and clients on a deeper level, offering a unique opportunity for differentiation. Maximizing Google My Business Profiles Chris discusses how Google Business Profiles are more important than ever for agencies. With increasing traffic from Google Maps and integration with AI searches, optimizing your Google My Business profile can significantly drive website visits and calls. Google vs. AI in Search While Google remains the dominant search engine, AI tools like ChatGPT are gaining traction. Chris explains how these technologies will work together, with AI utilizing data from websites to recommend businesses. Connect with: David Carothers LinkedIn Chris Langille LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Advisor Evolved Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

Episode SummaryJeff and Danny talk with Nate Seeley of BlueSoft about the steps needed to build a website that actually drives business. Nate highlights how they support small service businesses through digital marketing systems, Google Business Profiles, CRM guidance, and web strategies built to get results.What You'll LearnWhy tracking real metrics (calls, form sends, keyword ranks) matters more than vanity statsThe importance of foundational digital assets like Google Business ProfilesThoughtful CRM and website design practices that you can implement nowHow BlueSoft helps business owners remain accountable to their marketing performanceGuest BioNathaniel “Nate” Seeley is Founder and Owner of BlueSoft, a web design and digital marketing agency serving the construction and service-based industries. With nearly two decades of expertise, Nate excels at turning websites into powerful marketing engines for contractors. BlueSoft

Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source. But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break down the four core lead source categories, demystify the biggest marketplace players, and help you prioritize what's worth your time (and what isn't). We cover: The four main types of coworking lead sources: organic traffic, member referrals, brokers, and marketplaces What platforms like Deskpass, LiquidSpace, Gable, and Peerspace actually do — and who they're best for Why your Google Business Profile may be your most valuable (and underutilized) lead source The truth about Flexspace.ai, how it works, and how it's not a lead gen platform How to track your lead sources effectively and decide which platforms deserve your attention If you've ever wondered whether marketplaces are worth it or how to build a lead strategy that actually converts — this episode is your roadmap. Resources Mentioned in this Episode: Syncaroo Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Oscar Gil, owner of R3 Auto Detailing, brings in 100+ leads a month using a repeatable, 4-step SEO strategy. In this episode of Masters of Home Service, Oscar and host Adam Sylvester walk through exactly how it works, covering everything from service area pages and optimized Google Business Profiles to the copywriting tactics that help turn clicks into booked jobs. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0

Are you caught in the telehealth vs. in-person therapy debate? In today's episode, I tackle the question that's on many therapists' minds: do you really need to have an office to succeed in private practice?Since the pandemic shifted our industry toward virtual sessions, many of us have gotten comfortable working from home. But there's a growing number of clients specifically seeking in-person therapy experiences. So I'm sharing my own journey with telehealth and why having a physical office space might be worth considering - even if it's just for one day a week. From the unexpected marketing advantage of Google Business Profiles to the benefits of work-home separation, I'll break down the pros and cons without sugarcoating the realities.Whether you're committed to your virtual practice or feeling the pull to return to an office setting, this episode offers a no-nonsense look at what might work best for your private practice and lifestyle.Topics covered on Do You Really Need to Have an Office to Succeed in Private Practice:Telehealth therapy transformation during the pandemicBreaking down how a Google Business Profile can dramatically increase your private practice's visibility for freeMy personal experiences with office rental arrangements and subletting strategies that can reduce overhead costsHow therapists can position in-person sessions as premium services with higher pricingTesting the waters before fully committing to a physical officeResources from this episode:Google My BusinessWhy Therapist Reviews Are Better Than Paid Ads - Your $0 Client Attraction Plan [Episode 123]Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing MoneyQuote:"Having an office can boost your visibility, help you serve a wider range of clients, and create new business opportunities, but it's not a requirement for success." - Felicia

How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

This week on Your Next Business Bestie, I'm joined by Michelle Hoglan, founder of Top Hat Creative Marketing and my trusted expert on Google Business Profiles. Michelle and I explore her journey from the corporate world and gifted education to co-running a boutique digital marketing agency that empowers small businesses—particularly healthcare providers and service professionals—to master Google reviews, profile optimization, and captivating presence online. In our chat, Michelle uncovers: - Hidden features of your Google Business Profile (spoiler: it's more than just your hours and phone number) - Practical strategies for handling reviews—good, bad, or bogus - Smart tips like using events, backlinks, and dynamic QR codes to boost visibility - Their newer offerings: dynamic video reviews and targeted digital ad campaigns We also get personal about navigating entrepreneurship amid health challenges, the freedom of work flexibility, and why showing up—even when it's uncomfortable—makes all the difference. Expect laughs, real talk, and actionable takeaways. If you've ever wondered how to make your Google Business Profile work smarter (not harder), this episode delivers clarity, confidence, and practical steps to help you shine online.

Ready to take your real estate business to the next level?

Have an idea or tip? Send us a text!The digital marketing landscape has transformed drastically, forcing photo retailers and imaging businesses to rethink their strategies. In this illuminating conversation with Max DesMarais, Director of Strategy at Vital Design, we explore how small photo businesses can effectively compete against industry giants despite limited marketing budgets.DesMarais reveals a significant shift that's reshaping the marketing world: organic search visibility is declining as "pay-to-play is becoming more important than ever." With Google's expanded ad space and AI features consuming the search results page, there has been a dramatic drop in organic click-through rates. This doesn't mean small businesses, however, should abandon hope - quite the opposite.Local photo retailers possess unique advantages that national companies can't match. Through Google's local customization, smaller businesses can achieve higher visibility in their specific markets. DesMarais emphasizes overlooked yet powerful tactics like optimizing Google Business Profiles and leveraging relationships with other local businesses through cross-promotion and interlinking - signals that establish legitimacy and boost organic rankings.We dive deep into conversion optimization through A/B testing, with DesMarais suggesting approachable starting points like testing email subject lines and comparing designed emails against plain text versions. His insights on landing pages are particularly valuable: "Almost always a designated landing page is going to outperform," he explains, challenginReal Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...Listen on: Apple Podcasts SpotifyMediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEIndependent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Important update for tree service businesses using Google Local Service Ads: As of July 11, 2025, all customer reviews will now be managed exclusively through Google Business Profiles. This change may impact your review count and ad rankings. Watch this video to understand what's changing, how it affects your visibility, and the steps you should take to keep your reviews working for you across both platforms. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

#491 Did you know that Google could be delivering local leads to your doorstep? An optimized Business Profile is that powerful! In this episode, host Brien Gearin is joined by Buddy Rathmell, the owner of Map Winners, a digital marketing agency focused on managing Google Business Profiles. Buddy shares his expertise on why Google Business Profiles are one of the most impactful tools for local businesses and how optimizing them can drive significant growth — often transforming small businesses into thriving enterprises. You'll hear actionable strategies that cover the importance of reviews, heat maps, and posting frequency, offering insights into how businesses can maximize their visibility and revenue through effective profile management. Whether you're looking for ways to grow an existing business or want start a digital marketing agency of your own, this episode is a must-listen! (Original Air Date - 10/2/24) What we discuss with Buddy: + Driving business growth with a Google Business Profile + The value of getting consistent five-star reviews + Enhancing search visibility with detailed services and photos + Tracking local rankings and performance with heat maps + How early adopters often dominate local markets + Boosting search rankings with consistent NAP info + The industries that benefit most from optimization + Improving engagement and ranking with regular posts and photos + The 200% ROI that clients see on profile management + Managing Google Profiles as a lucrative business opportunity Thank you, Buddy! Check out Map Winners at ⁠MapWinners.com⁠. Follow Buddy on ⁠LinkedIn⁠ and ⁠Twitter⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Fake listings are clogging up Google Maps and stealing your leads. In this episode, we break down how local businesses can report spammy or rule-breaking Google Business Profiles—and why it's one of the easiest ways to boost your own visibility. No fluff, just the exact steps you need to protect your turf and show up higher in search.

In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Glenn Elliott, Manager of Digital Applications - SEO and GEO at Hackensack Meridian Health, as they discuss the integration of AI and SEO, emphasizing the shift towards AI Inclusion Optimization (AIIO) and the importance of adapting to AI-driven changes in search engine algorithms. You'll learn about specific strategies for enhancing digital marketing in healthcare, such as optimizing Google Business Profiles and improving physician profiles to boost search visibility. The episode also highlights the significance of cross-functional team collaboration and leadership support in fostering a culture of innovation and experimentation, encouraging you to start small, be flexible, and continuously learn to stay ahead in the evolving digital landscape. RELATED RESOURCES Connect with Glenn - https://www.linkedin.com/in/glenn-elliott/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/ How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/

Garage door pros and home service business owners—this one's for you. In this episode, Ryan tackles the real problems affecting trades businesses in 2024: economic slowdowns, rising competition from new garage door startups, team burnout, bloated overhead, and ineffective lead generation strategies.Learn why SEO and PPC are no longer enough, and how brand-building is now the most powerful tool in your marketing arsenal. Ryan shares insights on optimizing Google Business Profiles, leveraging AI tools to boost efficiency, and developing internal leaders to reduce pressure on owners and managers.This episode covers garage door marketing, customer experience optimization, service sales strategy, AI in home services, profit margin analysis, leadership development, field service software shifts, and tactical tips to recession-proof your business.If you're struggling with slow sales, customer price sensitivity, or feeling stretched too thin, Ryan delivers practical advice you can act on today. From auditing your install margins to launching testimonial campaigns and eliminating wasteful expenses—this is a masterclass for growing in hard times.Also featured: how Ryan's voice-cloned AI podcast blew minds, how video content is fueling Google AI search visibility, and why the shift from ServiceTitan to FieldPulse is happening now.Tune in, take notes, and take action.Want to scale your garage door business from 500K to $20M+? Check out Garage Door U and join the movement.

Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Tired of feeling invisible online? Today's guest, Laura Jawad, an SEO strategist and former oceanographer, reveals how to turn your website into a client-magnet using smart SEO techniques. Whether you're just starting out or looking to optimize your current content, Laura breaks down SEO in simple, actionable steps you can implement today.What You'll Learn:What SEO really is—and why small businesses can't ignore it - 02:59How to use local SEO and Google Business Profiles to your advantage - 04:22The 3 pillars of strong SEO: longtail keywords, content, and backlinks - 08:36Building content clusters and topical authority - 12:34Why engaging content beats keyword stuffing -17:22How SEO ties into your social media and overall online presence - 19:43How to use Google Autocomplete to discover and refine your niche - 24:22Best SEO best practices for page structure and content linking - 26:46Connect with Laura Jawad:

Have you ever wondered how some service businesses seem to dominate their local markets while others struggle to get seen? The secret might be simpler than you think – and it all starts with how you show up on Google. Today's guest breaks down what really works in local SEO, how to increase your visibility without increasing your workload, and why finding your niche might be the smartest move you can make. Bradley Benner is a leading local SEO expert and the founder of multiple businesses, including TreeCareHQ, Semantic Mastery, Semantic Links, and Semantic SEO. With over a decade of experience in agency building, lead generation, and SEO coaching, Bradley helps both business owners and marketing professionals create systems that convert clicks into clients. Why Local SEO Still Matters Even with the rise of AI-driven search, Google Maps still drives the majority of local leads – nearly 70%, according to Bradley. But most business owners aren't optimizing their Google Business Profiles the right way. From posting geo-tagged photos to writing location-specific content, Bradley shares actionable strategies that help local businesses get seen and generate results. He also emphasizes why local businesses should aim to rank in both Maps and traditional search results. It's not just about visibility – it's about building long-term authority and creating a safety net when algorithms shift. Why Niching Down Changes Everything In 2020, Bradley made a pivotal shift by focusing solely on tree service contractors – a decision that helped him streamline his processes, scale faster, and build a thriving local agency. By specializing, he was able to reuse assets, simplify his marketing, and generate predictable results for his clients. Today, his white-label SEO agencies serve other marketers looking for efficient, proven systems. Whether you're a service-based business owner or a marketing pro supporting them, this episode is packed with practical SEO insights and long-term strategy. Enjoy this episode with Bradley Benner… Soundbytes 8:20-8:34 “Just because we may have a skill like being able to know how to get stuff to rank in Google, that doesn't mean that you're going to be effective at being able to convert that skill into money – not just for yourself as the SEO professional, but for the business that you're selling that service to.” 10:14-10:34 “In 2020 I niched down. I finally decided to ignore anybody else other than tree contractors from my own local SEO agency. And boy, that was the biggest thing, the best thing I could have ever done. Because it simplified my business significantly from the workload.” Quotes “If you can build enough brand strength, you can typically rank well, even if you have terrible SEO.” “About 70% of the leads that are generated from Google Search come from maps.” “One of the most valuable things that they can do is just train their technicians to take three to five photos from a mobile device.” “AI is changing search behavior fast. If your business isn't feeding the model, you're invisible.” Links mentioned in this episode: From Our Guest Website: https://semanticmastery.com/ Connect with Bradley Benner on LinkedIn: https://www.linkedin.com/in/bradleybenner/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Brien Gearin is a partner and podcast host at Millionaire University, an organization that seeks to mold the next generation of entrepreneurs. He is also the founder and CEO of Ricochet Digital Marketing, where he and his team serve Residential Service Providers across the country by building and maintaining marketing systems that lead to massive growth. Website:  https://www.millionaireuniversity.com/ Facebook: https://www.facebook.com/MillionaireUniversityMU Instagram:  https://www.instagram.com/millionaire_university_mu/ LinkedIn:  https://www.linkedin.com/company/97175862 Podcast:  https://www.youtube.com/@millionaireuniversity_mu   The Critical Role of Google Business Profiles Michael and Brien dove into the game-changing impact of Google Business Profiles for businesses. They emphasized that these free profiles can dramatically boost online visibility and customer engagement. With Google shifting towards a "zero-click conversion" experience, optimizing these profiles is more crucial than ever. Brien pointed out that many businesses make the mistake of focusing solely on social media platforms like Facebook, Instagram, and TikTok while neglecting Google—where most customers search first. Michael reinforced the point, urging business owners to prioritize their Google presence as a foundational piece of their digital strategy. Why Outsourcing Marketing is Key to Business Growth Michael and Brien explored the vital role of marketing and brand reputation in scaling a business. They discussed how small business owners often struggle with marketing because it's outside their core expertise. Michael stressed that business leaders should focus on what they do best and delegate marketing to professionals who can drive better results. Brien agreed, drawing a comparison to other essential services—just as business owners don't handle their taxes or bookkeeping, marketing should be outsourced to experts. The key takeaway? Investing in professional marketing saves time, delivers more substantial outcomes, and ultimately fuels business growth. Empowering Youth Through Mentorship and Entrepreneurship Michael and Brien discussed the power of mentorship in shaping future entrepreneurs. Michael expressed his passion for guiding the next generation of business leaders, while Brien shared the backstory of Millionaire University, a venture he co-founded with Justin and Tara Williams. The university provides aspiring entrepreneurs with education and resources as an alternative to traditional college education. They also highlighted the impact of the Millionaire University Podcast, which shares real-world success stories, struggles, and actionable strategies to help young entrepreneurs carve their oaths. Breaking Free from Victim Mentality in Entrepreneurship Brien and Michael tackled a critical mindset shift for entrepreneurs—overcoming the victim mentality. Michael shared the inspiring story of his brother, who turned his passion for guitar pedals into a thriving business and financial success. They emphasized that resilience, adaptability, and a problem-solving mindset are the keys to winning in entrepreneurship. Brien also underscored how Millionaire University teaches these principles, helping entrepreneurs break free from limiting beliefs and take ownership of their success.