Podcasts about google business profiles

The rules of search are changing, and multifamily marketers need to change with them. In Part 1, Reid sits down with Digible's own Kristen Powers and Cherry Johnson to discuss how traditional SEO is evolving alongside generative engine optimization (GEO) and why strong SEO fundamentals are still the foundation for showing up in an AI-driven search experience.The conversation explores what matters most for SEO today, from technical site health and content to reviews, social proof, and Google Business Profiles. Kristen and Cherry also dig into the growing role of FAQs and why giving renters clear, useful answers on your website can help properties build visibility across both traditional and AI-powered search.

For decades, one challenge has consistently been at the top of chiropractors' minds: How do I get more new patients? Today, the answer increasingly starts with what happens when someone searches for a chiropractor online. In this episode, Dr. Noel Lloyd interviews Corey Hiben, founder of ChiroX, about how chiropractic practices can use SEO, Google Ads, Google Business Profiles, better websites, and data-driven marketing to create a more predictable new patient pipeline. Corey shares his journey from occupational therapy into digital marketing and explains why he ultimately chose to specialize specifically in helping chiropractors grow. In This Episode You'll Learn: Why new patients remain one of the most important KPIs for a growing chiropractic practice How to tell whether you actually have a new patient problem — or a retention problem What it really means to "dominate local search" Why appearing near the top of Google and Google Maps matters Common Google Business Profile mistakes chiropractors make Why the services listed on your website and Google Business Profile should align The difference between SEO and Google Ads When Google Ads may make sense for faster lead generation Why SEO should be viewed as a long-term business investment Why many chiropractic websites fail to convert visitors into patients What your website should communicate to a prospective patient Which marketing numbers chiropractors should insist on seeing Why attribution and tracking matter when evaluating a marketing company How marketing strategies differ between small and competitive markets Why marketing campaigns need time and data to improve What type of chiropractic practice is an ideal fit for Corey's approach SEO vs Google Ads: Corey explains a simple way to think about the difference: Google Ads can help create opportunities in the shorter term, while SEO is a longer-term investment in the visibility of your practice. For growing practices, the strongest strategy may ultimately involve both — paid visibility today while building organic visibility for the future. Your Website Isn't About You One of the biggest mistakes Corey sees is chiropractic websites filled with information about the doctor but lacking a clear path for someone who simply wants help. Prospective patients primarily want to know: Can you help me?Can I trust you?How do I schedule? Making those answers obvious can dramatically improve the effectiveness of your online presence. Track the Number that Matters Marketing shouldn't be a mystery. Corey recommends looking closely at how much you're investing and how many actual new patients are being generated from that investment. Cost per lead and other metrics matter, but ultimately the practice owner needs to understand whether marketing is producing real patients and real growth. Learn More about Corey Hiben & ChiroX If you'd like to learn more about Corey's approach to chiropractic SEO, Google Ads, websites, and local search: Visit: ChiroXMarketing.com You can also check out the ChiroX Podcast on YouTube, Spotify, and other major podcast platforms. Dr. Noel Lloyd has also appeared as a guest on Corey's show. Ready to Grow Your Chiropractic Practice? Getting new patients through the door is only part of building a successful practice. You also need the systems, team, leadership, and associates to serve those patients without making the owner responsible for everything. Learn more about Five Star Management: Visit MyFiveStar.com Ready to see what's possible for your practice? Book a consultation with the Five Star Management team and learn how the right systems can help you build a stronger, more scalable chiropractic practice.

What makes a great urgent care clinic stand out? Sometimes, it comes down to the basics: answering the phone, creating a great patient experience, managing your online reputation, and making it easy for patients to find you.In this episode of Walk-Ins Welcome, Michael sits down with Susan, one of the Client Success Managers at Patient Care Marketing Pros, for another edition of Meet the Pros. Susan shares her journey from outside sales and e-commerce to PCMP, along with what she has learned after a year working closely with urgent care owners and operators across the country.They dive into the surprisingly big impact of the front desk, what PCMP's most successful urgent care clients have in common, and why Google Business Profiles, reviews, updated photos, and strong communication can make such a difference. Plus, you'll learn a little more about Susan, including her time as a preschool music teacher and her unexpectedly wide-ranging taste in music.

Bobby Kerr, founder of LOC8 My Business, reveals why Google Business Profiles are becoming one of the most powerful, and overlooked, marketing tools for real estate agents. Bobby explains how hyper-local content, strategic reviews, and geographic keywords can help agents stand out in Google Search and Maps while increasing their chances of being recommended by AI platforms like ChatGPT and Gemini. Bobby also shares five practical tips for getting better reviews and turning your Google Business Profile into a powerful source of visibility, credibility, and leads. If you'd prefer to watch this interview, click here to view on YouTube! Bobby Kerr can be reached at 239.268.3852 and info@loc8mybiz.com. This episode is brought to you by RealGeeks and Courted.io.

In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with John Farrell, a Newport Beach-based mortgage professional with nearly three decades of experience, to discuss how he built a $100M+ mortgage business specializing in jumbo loans and is now setting his sights on reaching $200 million in annual production. John shares how deep relationships, referral partnerships, mindset, database marketing, and embracing AI have helped him build a sustainable business in one of the most competitive mortgage markets in the country. He also reveals how AI platforms are already generating high-value mortgage opportunities—including referrals for a $16 million deal and a $5.8 million deal. In this episode, you'll learn:     •⁠  ⁠How John Farrell built a $100M+ jumbo mortgage business by specializing in high-net-worth clients and developing deep referral relationships with Realtors and financial professionals.    •⁠  ⁠How consistent database marketing and authentic storytelling can help loan officers stay top of mind and generate more repeat business and referrals.   •⁠  ⁠How AI, ChatGPT, Google Business Profiles, GEO, and online authority are creating a new source of mortgage referrals—including high-value jumbo loan opportunities. Whether you're a loan officer looking to break into the jumbo mortgage market, grow your referral network, improve your database marketing, or prepare your business for AI-powered search, this episode is packed with actionable insights from a mortgage professional who has spent nearly 30 years adapting and growing through changing markets. Listen now to discover how John Farrell combines relationships, specialization, mindset, and emerging AI strategies to build a high-performing mortgage business. If you enjoyed this episode, be sure to subscribe to LoanOfficerPodcast.com and leave us a 5-star review. Your support helps us continue bringing you conversations with the mortgage industry's top producers, innovators, and business leaders.

Could missed calls suddenly start costing your garage door company a lot more money? Google Local Services Ads is changing how missed calls are handled, and Ryan explains why garage door business owners need to pay attention to their LSA budgets, call answering, and advertising strategy.In this episode of Torsion Talk, Ryan breaks down Google's announcement that advertisers can be charged for missed LSA calls when a caller remains connected long enough. For an industry already dealing with spam calls and bad actors, this raises an important question: Could competitors or automated spam calls burn through your weekly advertising budget without ever becoming legitimate leads?Ryan explains why now may be the time to review your LSA budget settings, talk with your marketing agency, and reconsider how calls are handled after hours. With Google encouraging businesses to remain available while simultaneously monetizing missed calls, answering services and AI-powered call handling could become increasingly important.The episode also covers Google's August spam update, Performance Max campaigns, AI-powered Google Ads, Google's recent favicon glitch, and a new Preferred Sources feature that could potentially influence how content appears within AI Overviews and AI Mode.Ryan also discusses a ChatGPT Ads promotion being offered to garage door companies, why Google Business Profiles continue to become more important for local visibility, and why the combination of GBP, paid advertising, and SEO designed for AI search is becoming a major part of the future of garage door marketing.Finally, Ryan explains an SEO strategy garage door companies need to approach carefully: service area pages. Creating useful pages for the cities you actually serve can help expand your local visibility, but aggressively creating large numbers of thin or repetitive pages can create unnecessary SEO risk. Ryan explains why more pages aren't automatically better and why your local SEO strategy needs to balance growth with Google's guidelines.Google Search is changing quickly. Organic results are competing with ads, Google Business Profiles, AI Overviews, and AI Mode for attention. If you own a garage door company, understanding these changes now can help you protect your ad budget, rankings, and local market share.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Should doctors have their own Google Business Profile, or should your clinic rely on one practice listing? This episode explains Google Business Profiles for doctors and healthcare practices, including when a separate practitioner profile can help your local SEO and Google Maps visibility, and when it can lead to duplicate listings, split reviews, and patient confusion.You'll also learn what to do when a doctor leaves your practice, but their Google Business Profile still shows your address, plus how to protect your clinic's primary listing and strengthen your overall healthcare SEO.Episode webpage, show notes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

Google is suspending roofing company Google Business Profiles without warning and most contractors don't find out until the calls stop.In this episode I'll show you the exact address types Google accepts, the ones that get you shut down, and how to build a profile that survives.Roofers are getting suspended without warningWhat a suspension actually costs youThe three address types Google acceptsPO boxes, virtual offices, and shared spaceHome addresses and service area businessesWhy verified listings still get pulled laterFake reviews and review attacksDuplicate listings and keyword stuffingGetting your business name rightBrand signals, third-party signals, and AI searchWhere to go from hereThis isn't about gaming Google. It's about not building your business on sand. (800) 353-5758 https://www.roofingwebmasters.com/

Online visibility has change, and if your practice feels harder to find than it used to, you're not alone.Search behaviour is shifting. AI is changing how people look for health information. Google is becoming more selective about what appears in search, practitioners are experiencing issues with Google Business Profiles, and the content strategies that worked a few years ago aren't necessarily delivering the same results today.In this August edition of The Practitioner Pulse, Cassandra looks at what's changing in online visibility, what she's seeing across practitioner businesses right now, and most importantly, what practitioners can do about it.In this episode:How AI is changing the way potential clients search for health informationWhy Google search isn't disappearing, but search behaviour is becoming more fragmentedWhat practitioners are experiencing with Google Business Profiles and website indexingWhy basic educational content may no longer be enough to get foundHow to create content that answers the questions clients are actually askingWhy experience, perspective and trust are becoming increasingly valuableThe importance of Google reviews and your email databaseWhy relying on one marketing platform leaves your practice vulnerableHow to build a broader marketing ecosystem around your practiceWhat Cassandra would prioritise if building practice visibility right nowThe good news? This shift doesn't mean you need to create more content.It means the quality, usefulness and trustworthiness of what you create matters more.The practitioners who adapt won't necessarily be the ones posting the most. They'll be the ones answering real questions, building genuine relationships and creating a practice that isn't dependent on one platform or algorithm.The Abundant Practitioner brings you practical conversations for practice success, with real-world insights into practitioner marketing, client attraction and building a thriving practice in today's changing market.Looking for personalised support with your practice?A limited number of places are currently available for Momentum Mentoring, my one-to-one mentoring program for practitioners.Over three or six months, we'll take a close look at your practice, identify what's getting in the way of growth, and work together on the strategy, marketing and practical changes that will move your business forward.Find out more about Momentum Mentoring below.Let's Chat - Send an instant message now Enrolling Now - Momentum MentoringOne-to-One Mentoring to grow your practice. Limited places remaining.Attract Amazing Clients To Your Practice - FREE GUIDEVisit the website www.cassduffill.com

SEO is changing faster than ever, and what worked even a year ago might already be outdated. In this episode, I'm joined once again by SEO expert Kristie Plantinga to unpack what therapists actually need to know about ranking online in 2026. We dive into the rise of AI search, whether AI optimization (AIO) is really different from SEO, and why therapists may have more of an advantage than they realize as tools like ChatGPT and Google's AI Overviews continue to shape how potential clients find providers. We also talk about what strategies are still worth your time, what advice has become outdated, and why Google Business Profiles may now be one of the highest leverage marketing tools available. Kristie shares her thoughts on blogging in the age of AI, how to position yourself as the go to expert in your niche, and why being known for one specific thing matters more than ever. If you've been wondering where to focus your marketing efforts without wasting time on tactics that no longer work, this conversation will give you clarity and direction.   Topics Covered in this Episode: 4:48 - Why ChatGPT is recommending private practices over big tech companies 10:45 - The biggest SEO priorities therapists should focus on right now 14:20 - Why your Google Business Profile may matter more than your website 16:55 - What Google actually rewards in an AI driven world 18:10 - Is blogging still worth your time in 2026? 21:00 - The search terms and specialties therapists should be targeting 23:00 - How becoming known for one thing can transform your visibility   Resources Mentioned: Connect with Kristie: placedigital.com  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 

Why do some contractors stay busy but never land the best projects? In this episode of Profit Tool Belt, Dominic Rubino sits down with construction marketing experts Rob and Adrienne Folse to discuss how contractors can attract better clients, improve profitability, and build a marketing system that generates consistent opportunities. Rather than chasing every job that comes along, successful contractors position themselves to win higher-value projects through strategic branding, Google reviews, professional project photography, responsive customer service, and long-term marketing consistency. Inside this episode you'll learn: ✅ Why staying busy isn't the same as building a profitable business ✅ How to attract better-paying construction clients ✅ The power of Google Business Profiles and reviews ✅ Why before-and-after photography sells your work ✅ Marketing strategies for contractors that actually work ✅ How to transition from technician to business owner ✅ Building a business that's valuable enough to sell one day Whether you're a remodeler, cabinet shop owner, custom home builder, or general contractor, these practical strategies can help you attract more of the work you actually want.

Send us Fan MailPart 3 of the Near Memo brand-building series brings brand down to earth in professional services — specifically legal, where a client hires once in a lifetime, can't judge quality, and every ad on the screen looks identical. Gyi Tsakalakis, co-founder of AttorneySync, joins Greg Sterling and Mike Blumenthal to talk about what actually moves the needle for personal-injury and other high-stakes firms.The throughline: you can't outspend a bad intake experience. Gyi makes the case for treating intake and even rejections as review-generation surfaces, signing prospects up before you qualify them, and manufacturing brand demand offline that you route back through Google Business Profiles. They close on AI — still a top-of-funnel research tool for most local consumers, while Google (and the GBP data ChatGPT scrapes) remains the last click.Watch Part 1 (John Jantsch) and Part 2 (Cyrus Shepard) for the general and technical sides of local brand.Links:- AttorneySync: https://www.attorneysync.com/- EP 265 — Decoding Local Branding with John Jantsch: https://www.nearmedia.co/ep-265-decoding-local-branding-with-john-jantsch/- EP 266 — Cyrus Shepard: What Local Brand Actually Means to Google and AI: https://www.nearmedia.co/ep-266-cyrus-shepard-what-local-brand-actually-means-to-google-and-ai/- Michigan Auto Law "3K for Free": https://www.google.com/search?q=3k4Free- Kruger & Hodges, The Hometown Lawyers: https://thehometownlawyers.com/- Lunch Hour Legal Marketing Summit: https://lunchhourlegalmarketing.com/- Google ATLAS study: https://ai.google/static/documents/GoogleATLASv1.pdfSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

I spent years being the bottleneck in my own business, and I know a lot of you are still there right now — running every job, taking every call, afraid to hand anything off. On this episode I sit down with Bodhi Gallo of Stryker Digital to talk about the biggest lesson he learned in 2025: going from player to coach. Bodhi took 120+ sales calls a month for two and a half years before he figured out how to delegate without losing quality, and he's laying out exactly how he's using AI to train his team faster than he ever could on his own.If you run a land clearing, forestry mulching, or wildfire mitigation business and you're still the one holding everything together, this conversation is for you.What we get into:Why delegating too early kills a business How I use ChatGPT and Claude to turn sales calls and job recordings into training handbooksThe SOP method to onboard crewWhy a semi-exact match domain and localized Google Business Profiles beat generic keyword domains for local service businessesWhat $300K in Facebook ad spend taught Bodhi about cold traffic, and why building a real brand matters more than ever with AI changing searchHow to record one piece of long-form content and repurpose it into short-form clips across every platform, without hiring a specialist for each one

If you have been in practice for fifteen years or more, there is a real chance something you did years ago, or something that happened without you even realizing it, is quietly dragging down your local search rankings right now. In this episode, I share the story of a current client who came to me for a new website and local SEO work. During the process, I found four separate Google Business Profiles attached to his practice. Four. He had no idea most of them existed. And I am as close to certain as I can be that cleaning those up alone is going to move his rankings. I walk through why duplicate Google Business Profiles happen, why they are such a common problem for established practices specifically, and exactly what to do when you find them, including how to merge profiles with reviews on them and how to get rid of the ones that have nothing worth keeping. I also cover the right way to handle duplicates on Apple Maps, which is a different and honestly more frustrating process than Google. From there I get into a bonus mistake I see constantly in long-established practices: mismatched citations. If you have moved, changed your phone number, changed your practice name, or added a website since you first started practicing, there is a very good chance your business information is inconsistent across the internet in ways that are quietly undermining Google's trust in your listing. I use a car shopping analogy to explain why Google and AI treat inconsistency the same way a buyer treats a suspicious listing: with doubt. Topics Covered Why established practices are more vulnerable to these specific mistakes than newer ones What a duplicate Google Business Profile is and how it ends up happening Why two listings cannibalize each other instead of helping you rank twice How to find duplicate profiles, including variations of your name and your old practice name When to merge profiles versus when to request deletion Why you should contact Google directly instead of trying to mark listings as closed yourself Duplicate listings on Apple Maps and why the fix requires a different approach entirely What citations are and why consistency across all of them matters even if nobody actually uses those directories The car listing analogy: why inconsistent information reads as suspicious to Google and AI How to clean up or rebuild your citation footprint if you have been in practice for a while   If you want a free look at your website and local search, request a review at RocketChiro.com. I will look at your current setup, show you where you rank compared to other chiropractors in your area, and send you a custom video with my honest recommendations.

I'm thrilled to share some fascinating insights from my latest Capitalist Culture® podcast episode with Joe Toscano, CEO and co-founder of Service Stories, serial entrepreneur, author, and international keynote speaker on technology and humanity.This conversation explores AI, SEO, data privacy, entrepreneurship, and how businesses can leverage emerging technology without losing sight of the humans they serve.Here are the highlights you will not want to miss:Joe's Journey:• From Psychology to Technology: Joe's background in mathematics, psychology, and behavioral economics eventually led him to Silicon Valley and Google.• Inside Google: He worked on major initiatives involving Google AdWords and Google Business Profiles, gaining firsthand insight into how technology companies use research, experimentation, and data to influence product decisions.Leaving Silicon Valley• Challenging the Industry: Joe made the difficult decision to leave Google and publicly question how technology companies were developing and deploying powerful new technologies.• Technology and Humanity: His advocacy eventually led to his appearance in The Social Dilemma and the publication of his book, Automating Humanity.• Integrity Matters: Joe shared how his Nebraska upbringing shaped his belief that technology should serve people, not manipulate them.Building Service Stories• Turning Real Work Into Content: Joe created Service Stories to help service businesses transform everyday customer experiences into valuable digital content.• AI-Powered Growth: The platform uses AI to simplify content creation while preserving the authentic stories and expertise behind the business.• Real Results: Some customers have doubled their website traffic within months by consistently publishing content based on actual work experiences.AI, SEO, and the Future of Search• Search Is Changing: AI is fundamentally reshaping how customers discover companies, products, and services.• Authenticity Creates Advantage: Businesses with original expertise, real customer experiences, and valuable content will be better positioned to stand out in an increasingly automated world.• Global Thinking Matters: Joe shared lessons from designing technology for different languages, cultures, and markets around the world.AI Strategy for Business Leaders• Invest in AI Literacy: CEOs should ensure their teams understand how to use AI effectively rather than simply chasing the latest tools.• Start Small and Learn Fast: Companies can experiment with practical AI applications before making massive technology investments.• Small Language Models Matter: More focused AI systems can offer powerful, cost-effective solutions for specific business problems.Entrepreneurship and Opportunity• AI Is Creating a Window: Smaller companies now have access to technology that can help them compete with much larger organizations.• Execution Still Wins: Technology alone does not create great businesses. Understanding customers, solving real problems, and delivering measurable value remain essential.• Human Judgment Matters: The greatest opportunity is not replacing people with AI, but using technology to make people and organizations more capable.Final Thoughts• Technology Should Serve Humanity: Innovation is most valuable when it improves people's lives rather than simply increasing engagement or profits.• Authentic Expertise Wins: As AI generated content becomes more common, real experiences and trusted voices will become increasingly valuable.• This Is the Moment to Act: Business leaders who develop AI literacy, experiment intelligently, and move with purpose have an extraordinary opportunity to create competitive advantage.I hope these insights inspire you to listen to the full episode. There is so much more depth in this conversation about AI, entrepreneurship, technology ethics, and how businesses can thrive in a rapidly changing digital world.Turn Repair Orders Into New LeadsService Stories turns the work you do every day into content that helps customers find you without extra work for you or your team. Visit the Service Stories website to learn more: https://www.servicestories.com/Looking for your next A player executive?KIP Search® helps companies identify, attract, and hire exceptional leaders who create lasting impact. Visit the KIP Search website and connect with us on LinkedIn to learn how we can help with your executive search needs.P.S. Be sure to subscribe to Capitalist Culture® for more conversations with founders, investors, and leaders shaping the future of business, technology, and culture.Send us Fan MailConnect with Kip on LinkedInhttps://www.linkedin.com/in/kipknippel/Watch Bite-Sized Clips on YouTubehttps://www.youtube.com/@capitalistculture/shorts

This is an AI-generated episode of The Storage Marketplace Podcast, created from the live discussion at Storage Meetup #84, recorded live on June 26, 2026. Every Friday, self-storage owners, operators, managers, vendors, and industry professionals gather live to discuss what's working, what's changing, and what's next for the industry. In this episode, we explore some of the biggest conversations from the meetup, including: • A live demonstration of Lumio, an AI workforce designed to handle real operational tasks for self-storage facilities • How AI is evolving from simple chatbots into systems that learn your SOPs and improve over time • Whether AI customer service is beginning to outperform traditional call centers for routine tenant interactions • Why trade shows are seeing changing attendance patterns and how online communities are reshaping industry education • The growing importance of community, collaboration, and learning beyond annual conferences • A preview of the upcoming 3 Mile Challenge, a hands-on program covering Google Business Profiles, local marketing, AI, automation, pricing, websites, reviews, and the complete customer journey One of the biggest takeaways from this session:

(This is a replay of Episode #61, Aired in 2023) Are you putting in hours on Instagram only to watch your content vanish within 24 hours? Same. In this episode, I'm sitting down with website designer and Squarespace SEO expert Bekah Read to talk about her genius content distribution system called PIGFL (yes, like a full pig, and yes, it's hilarious). Becca walks us through exactly how she creates one piece of content and pushes it to five platforms so she can stay visible on Google without being glued to every app. Watch us on YouTube or listen right here on the podcast.Bekah is a website-in-a-day designer who pivoted her business after becoming a mom. She teaches small business owners how to DIY their Squarespace websites and has built her entire course business through organic search. She's proof that SEO is the long game worth playing.What you'll hear in this episodeWhat SEO actually means (broken down without the jargon)Why Becca chose YouTube over Instagram as her one platform and the reasoning behind itHer full PIGFL content distribution system: Pinterest, Instagram, Google Business Profile, Facebook, and LinkedInHow Google Business Profile can get you on page one of Google before your website ranksWhy posting updates to your Google Business Profile is one of the most underrated marketing movesWhether you need one or two Google Business Profiles, if you wear multiple hats in your businessHow blogging once a week (even with three readers) led to long-term course sales years laterThe role email marketing plays alongside your SEO strategyWhy finding your "enough" as a business owner matters more than chasing six figuresResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-for-photographers-simple-content-system/▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends Connect with Bekah Read:

Is SEO dead, or is it just changing? In this episode, I'm joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don't need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and client-centered copy still matter, and how AI search adds another layer to what therapists are already doing online. If you're a therapist in private practice trying to get found by the right clients, this conversation will help you understand how SEO and AI can work together instead of competing against each other. Resources Mentioned In This Episode  Subscribe to YouTube Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Natalie Moore, LMFT Natalie Moore is a licensed marriage and family therapist in Los Angeles and the founder of Space for Growth Therapy & Coaching. In her therapy practice, she specializes in supporting high-functioning women navigating anxiety, burnout, people-pleasing and the identity shift of motherhood. She is also an SEO coach for therapists, helping clinicians make their websites easier to find and easier for the right clients to recognize themselves in. Her work sits at the intersection of clinical nuance, ethical marketing, SEO and AI search strategy. Website Instagram BrightLocal's 2026 Local Consumer Review Survey (This includes helpful data on how local search behavior is shifting, including the rise of AI tools for local business recommendations.) Google Business Profile Setup Resource Episode 378: Keyword Research for Therapists

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AI and Marketing are evolving rapidly as search engines become increasingly powered by artificial intelligence. In this episode of Backstory on Marketing and AI, we discuss how businesses can improve visibility in AI search environments.The conversation explores authority building, entity optimization, AI enabled Market Research, and the importance of trust in digital marketing. Learn why structured information, Google Business Profiles, and authoritative content are becoming essential for business success.The episode also discusses information gain, AI-driven search behavior, and how businesses can adapt to changing customer expectations.Whether you are a marketer, business owner, or digital strategist, this episode provides valuable insights into the future of AI and Marketing.

What actually drives more rentals today? In this AI generated episode of The Storage Marketplace Podcast, the hosts break down the biggest takeaways from Storage Meetup #82, a special Storage Marketing Meetup featuring some of the top marketing minds in self storage. The conversation covers everything from Google Business Profiles and reviews to SEO, website optimization, conversion tracking, Apple Maps, AI search, and the emerging tools operators should be paying attention to right now. Whether you own one facility or manage hundreds, this episode is packed with practical marketing insights you can apply immediately. Topics include: • Google Business Profile optimization • SEO strategies that actually move the needle • Google Reviews and reputation management • Apple Maps and what operators should do now • Website conversion tracking and attribution • How to evaluate marketing vendors and agencies • Rebranding a newly acquired facility • AI search, Ask Maps, and the future of local discovery • Common marketing mistakes storage operators make • Using customer reviews as marketing assets This podcast episode was generated using AI from the June 12, 2026 Storage Meetup discussion featuring: • John Reinesch (StorIQ) • Eva Chavez (Beacon Ave Marketing) • Tyler Suchman (The Storage Agency) • Cori Garrod (Garrod Self Storage Solutions) The Storage Meetup happens live every Friday and is where these conversations begin before becoming podcasts, videos, and resources for the self storage industry. Join us live each Friday: https://www.storagemeetup.com Explore vendors, tools, and resources: https://www.thestoragemarketplace.com Interested in showcasing your company at a future Storage Meetup Show & Tell? https://www.thestoragemarketplace.com/friday-show-and-tell Subscribe for more self storage conversations, technology, operations, marketing, and AI insights from across the industry.

Google's recent developer conference announced several updates worth paying attention to as a local business owner. This episode breaks down what those announcements mean for your website, including a new AI detection tool, changes to Google Business Profiles, a long-overdue update to Google Search Console, and key findings from an AHREFS study on how AI search engines actually send traffic, and how you can get cited more often.Timestamps [0:00] Introduction [0:30] Overview of Google developer conference updates [1:05] AI-generated image detection and YouTube disclosure requirements [3:10] Google Gemini and Google Business Profiles [3:51] AI impressions now tracked in Google Search Console [4:45] AHREFS report: word count and AI citations [6:10] ChatGPT vs. Google: traffic comparison [7:20] How ChatGPT cites results for purchase-related searches [8:15] AI citations pulling from deeper in search results [9:10] Tips for getting cited in AI search and newsletter mention [10:05] Closing --Submit questions for future episodeshttps://www.meredithshusband.com/podcast

In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with Andy Price to discuss how he built a recession-proof mortgage business through referrals, relationships, and consistency. With over 25 years in the industry and hundreds of five-star reviews, Andy shares the mindset and strategies that continue to help him grow in changing markets. In this episode, you'll learn: * How Andy generates the majority of his mortgage business through referrals and past clients * The daily habits and relationship-building strategies that help loan officers stay consistent * Why AI, Google Business Profiles, and online reputation are becoming major opportunities for mortgage professionals If you want to build a long-term mortgage business that survives any market, this episode is packed with practical insights you can apply immediately. Listen now and if you enjoy the episode, be sure to leave a 5-star review to help more loan officers discover the show!

AI is everywhere right now.From content creation and reporting to ad management and automation, clinic owners are being bombarded with messages telling them to fire their marketing agency and let AI handle everything instead.But is that actually a good idea?In this episode of Walk-Ins Welcome, Nick and Michael unpack the growing trend of AI-powered marketing services and the flood of "fire your agency" ads targeting healthcare businesses. They discuss where AI genuinely adds value, where it falls short, and why urgent care marketing still requires human expertise, strategy, and accountability.The conversation explores how AI is changing agency operations, common mistakes clinics make when relying too heavily on automation, and why marketing success in healthcare depends on much more than content generation. From local SEO and Google Business Profiles to reputation management, patient experience, and front desk performance, they explain why technology should enhance your team, not replace it.If you're wondering whether AI can replace your marketing agency, this episode provides a practical look at what's working today and what urgent care owners should be cautious about moving forward.

In this episode of the Untrapped Podcast, Keith Kalfas sits down with Arwin Rahmatpanah, COO and co-founder of ReBolt HQ, an AI website and marketing platform built for home service pros. Keith shares his own experience using Rebolt to rebuild his outdated landscaping website into a professional, SEO-focused site that is now bringing in high-quality leads. He talks about recent jobs that came directly through the new website and how the platform has helped position his business in a more premium way online. Arwin breaks down why ReBolt was created, the problems many contractors face with slow agencies, expensive website builds, and DIY platforms, and how AI can now help business owners launch a strong online presence much faster. They also talk about local SEO, Google Business Profiles, reviews, social media posting, AI-generated blog content, call tracking, and why contractors need to stay ahead as homeowners begin using search engines and tools like ChatGPT to find local service providers.   "Success is not owned. It's leased, and rent is due every day." – Arwin Rahmatpanah   What You'll Learn in This Episode: Why many home service businesses struggle with outdated websites and weak online presence How Rebolt uses AI to build SEO-optimized websites in minutes instead of weeks Why service pages, city pages, header tags, page speed, and mobile optimization matter for local rankings How Rebolt pulls real photos, reviews, and business details from Google Business Profiles and existing online assets How AI can turn job photos into social media captions and blog articles Why consistent reviews and review velocity can help businesses stay competitive on Google How call tracking and call summaries can help contractors understand and follow up with leads Why a professional website can attract more qualified customers and improve closing rates How AI tools can give small businesses more leverage without needing a full marketing agency Key Takeaways: AI can help contractors build a stronger online presence faster.. Instead of waiting weeks and spending thousands on a traditional website build, tools like ReBolt can use AI to create SEO-focused websites with service pages, city pages, reviews, real business photos, and optimized copy. Your Google Business Profile and reviews still matter a lot. Arwin explains that a strong digital presence is not just about having a nice website. Contractors also need consistent reviews, updated business information, and a healthy Google Business Profile to stay competitive in local search. AI works best when it helps business owners save time and take action. From social media posts and blog articles to review responses and call summaries, AI can remove a lot of the manual marketing work that contractors usually avoid or don't have time for.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Connect with Arwin LinkedIn: https://www.linkedin.com/in/arwin-rahmatpanah/ Website: builtright.co   Resources and Websites:  Build Your Site: https://www.keithkalfas.com/ReBolt Call Tracking Software: https://www.keithkalfas.com/CallRail Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources

What does it take to dominate Google Maps in 2026? In this webinar, we breaks down the latest changes impacting local rankings, Google Business Profiles, Local Service Ads, and AI-powered search platforms like ChatGPT and Claude. You'll discover why some tree service companies consistently appear at the top of Google Maps while others struggle to get noticed. We shares proven strategies for generating more calls, improving your online reputation, earning more reviews, optimizing your Google Business Profile, and increasing visibility across both traditional search and emerging AI search results.  Whether you're looking to grow your tree service business, improve local rankings, or stay ahead of the latest digital marketing trends, this session provides practical insights you can start applying right away to attract more leads and win more jobs. Join our FREE facebook group - Tree service marketing secrets!https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page :   / tree-service-digital-marketing  

- The May 2026 Core Update has finished rolling out. This was a content heavy update. Tips on how to find the pages containing affected content, and what to do when you find them- Law enforcement in Philadelphia are using social media to track individuals posting anti-AI memes or messages to their profiles.- Microsoft wants to make its newly announced AI personal assistant, Scout, addictive before adding functionality in the next upgrade cycle. The always on personal agent will do everything from sending emails, updating calendars, publishing new blog posts, summarizing podcast stories, etc... 404-Media quotes an internal Microsoft document outlining a three phase launch plan with phase one being, "Make people addicted". - According to researchers at Nvidia and Microsoft, AI Agents have no moral code and don't really care about safety or reliability, much like honey badgers.- Anthropic has called for a global freeze in AI development - Courts in the UK rule Google must let websites opt out of AI search features- SpaceX can't issue on the S&P500 for at least one year and won't be fast tracked onto the index.- TikTok launches a micro-drama development program (in partnership with the Sundance Institute)- Yahoo Scout and Microsoft Scout meet in a bar but pretend to not know each other. - Google Business Profiles is asking "Does this business offer rewards in exchange for reviews?"Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

This week on Its The Bottom Line that Matters, cohosts Jennifer R Glass and Patricia Reszetylo dive into why small businesses with hyper-local focus are outmaneuvering even the big national brands. Together, they explore:How building a rich, active Google Business Profile can beat a national chain's budget every timePractical ways local owners can connect authentically with their neighborhood and show up for their unique communityThe must-do steps for managing reviews so your local reputation works for you—not against youIt's a conversation that opens the door to new possibilities, reframes what's truly smart to pursue, and breaks away from the tired advice you've heard before. The payoff? Practical insights that could make your business and your life easier, more profitable, and more enjoyable.Want to check out more about the review management tool Jennifer mentions? Go to RecommendStationAbout your hosts:As the lead host of the podcast, Jennifer R Glass is dedicated to equipping business owners with actionable strategies to bolster their success, particularly in the realm of hyper-local marketing. With a keen focus on systems, compliance, and leveraging digital tools like Google Business Profiles, she advocates for thoroughness and clarity in business processes. Jennifer also develops resources and review management platforms that support local businesses in enhancing their visibility and reputation. Her story is one of helping others standardize their operations and adopt best practices to maximize their impact in their communities.Patricia Reszetylo brings a wealth of experience from the fields of coaching, consulting, and marketing. Currently in the process of launching a local restaurant and marketing services business, she draws insight not just from her professional background but also from her direct engagement with the evolving needs of small businesses. Her hands-on approach and commitment to understanding community dynamics help her identify unique strategies that give independent businesses an edge over national chains. On the podcast, she shares practical knowledge and personal anecdotes, emphasizing the value of authenticity and systematic organization for local success.Keywords: local businesses, local positioning, Google Business Profile, Google reviews, GBP page, local restaurant marketing, independent business strategy, community engagement, business profile optimization, services listing, products listing, business hours, special accommodations, accessibility, LGBTQ friendly business, business profile posts, team photos, product photos, service photos, profile updates, contact information accuracy, phone number consistency, NAP information, address consistency, website consistency, review management, responding to reviews, review regulations, systematization, standard operating procedures

(This episode was recorded late due to illness)- Google's May 2026 Core Update continues to roll out. - Google has changed it's home page to promote AI features from Google I/O. - Google Business Profiles is now offering detailed rejection notices. Previously GBP owners were left in the dark to figure out the issues on their own. - The links report in Google Search Console is broken. It always underreported but now it's not updating. - The Trump Administration has created at Trumptastic app which it is ordering all employees to install on government phones. - Amnesty International has declared AIs "Unlawful by Design" taking issue with unlawful web scraping and the ease of identifying and doxing activists. - Google CEO Sundar Pichai outlined his vision for the unification of Google Search, AI agents, and AI tools in an interview with The Verge, downplaying Zero-click web concerns. - DuckDuckGo is taking off, tripling its traffic in a week- Stanford research shows AI hiring algorithms reject Black and Asian job seekers at far higher rates.- WordPress is slowly losing market share seeing declines six months in a row- All this and much more in the least lawfully designed yet unified edition.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Send us Fan Mail In this Duda webinar, Darren Shaw and Mike Blumenthal explore the paradigm shift occurring in local search as Google increasingly incorporates generative AI into Google Business Profiles and Google Maps. Through new features like "Know Before You Go" and the conversational "Ask Maps," local discovery is transitioning from a deterministic ranking model to a highly personalized, context-aware ecosystem. Blumenthal demonstrates how to leverage Ask Maps for deep competitive analysis to pinpoint market weaknesses and operational gaps. The speakers emphasize that while traditional SEO remains foundational "table stakes," long-term visibility in the AI era requires businesses to cultivate a deeply revered brand through comprehensive website data, widespread consumer sentiment, community engagement, and niche specialization. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Zero-click search is changing how local customers find and choose businesses. More people are making decisions directly from Google Maps, reviews, AI summaries, and business profiles without ever visiting a website.Today we break down how AI and zero-click search are reshaping local SEO and what business owners need to do to stay visible and competitive. We cover why Google Business Profiles matter more than ever, how reviews and photos influence trust, and how AI tools are creating shortlists before customers even click.Most importantly, we share practical strategies local businesses can implement right now to improve visibility, build trust faster, and adapt to how customers actually search today.About Adam Duran, Digital Marketing Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website and sign up for our Newsletter!

Have you claimed your Google Business Profile (previously Google My Business)? If not, you might be missing out on free visibility in your local area. As a photographer, that could mean fewer clients finding you.In this episode, I'm joined by Lydia Fine, local SEO expert and photographer, to walk us through the current landscape of Google Business Profiles, what's changed, and exactly what you need to do to make yours work harder for you. Whether you run a studio, do in‑home shoots, or travel for sessions, this episode breaks down the window into local search that many creatives ignore.Find It Quickly00:27 - Meet Lydia Fine02:24 - Importance of Google Business Profiles for Local SEO04:01 - Verification and Privacy Concerns08:00 - Optimizing Your Google Business Profile12:55 - Leveraging Google Business Profile Services17:29 - SEO Strategies and Google Business Profiles20:22 - The Importance of Google My Business21:27 - Adding Photos and Videos to Your Profile24:12 - Managing Reviews and Updating Content25:26 - Exploring Bing Places and SEO Strategies27:16 - Asking for Reviews: Best Practices31:07 - Prominence and Local SEO TipsMentioned in this EpisodeGoogle Business ProfileConnect with LydiaWebsite: apolloandivy.comGrab the Guide: apolloandivy.com/quickfixInstagram: instagram.com/lydia_apolloandivy

In this episode, we break down the top five reasons Google Business Profiles get denied during the video verification process. From inconsistent branding to missing proof of business operations, we cover the simple best practices green industry businesses should follow to improve their chances of getting verified and showing up in local search results. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries.In this episode, you'll learn the difference between practitioner and practice listings, when it actually makes sense for a doctor to have their own profile, and when it can hurt your visibility instead of helping it.You'll also learn: How multiple listings impact your rankings and reviews  What to do when a doctor leaves, but their listing still shows your address  How to clean up duplicate or outdated profiles without damaging your main listing  Simple steps to protect your clinic's visibility moving forward If your clinic has multiple providers or plans to grow, this is a must-listen before you create or update any listings.Episode webpage, shownotes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to legitimately expand into multiple cities using Google Business Profiles — without getting suspended or flagged by Google ✅ The exact setup required to make each location look and function like a real business (physical space, staging, unique details, and proper service area separation) ✅ A step-by-step video verification process that actually works — so your new profiles get approved fast and stay live –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

Word-of-mouth has gone digital. With nearly all consumers searching online before choosing a local business, local SEO, Google Business Profiles, and content marketing are now the real drivers of visibility and conversions. To learn more, visit https://cobaltkeys.com Cobalt Keys LLC City: Las Vegas Address: 220 Emerald Vista Way #670, Website: https://cobaltkeys.com/

If you set up your Google Business Profile and haven't touched it since, this episode is for you.A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you're a local business, it's one of the most powerful (and free) visibility tools you have. The catch? It only works if you treat it like the strategy it actually is.In this episode, I'm chatting about  how your Google Business Profile fits into your broader local visibility strategy and why what happens after someone finds you matters just as much as getting found in the first place.What you'll learn in this episode:Why your Google Business Profile is often a customer's very first impression of your business before your website, before social mediaThe local visibility ecosystem: how Google reads your profile as one signal among manyWhat "optimized" actually means (and the high-leverage moves most local businesses skip)Why reviews are a ranking factor, not just a reputation tool and why responding to them matters as much as collecting themThe message consistency gap that causes local businesses to lose leads even when their profile is doing its jobStats mentioned in this episode:Nearly 46% of all Google searches have local intentBusinesses with optimized Google Business Profiles attract up to 70% more visits than those without oneOver 88% of consumers trust online reviews as much as personal recommendationsResources + links:Is your website ready to convert the traffic your Google profile sends it? I can audit your homepage and one other page for maximum conversion: lindsaysmithcreative.ca/auditThis episode was mixed and edited by Cardinal Studio.

In this episode of Torsion Talk, Ryan Lucia breaks down six of the biggest cybersecurity threats hitting garage door and home service businesses right now. From Google Business Profile hijacking and phishing emails to SIM swapping, ransomware, shared passwords, and DDoS attacks, this episode is a must-listen for contractors who want to protect their leads, customer data, phone numbers, and business systems before it's too late.Ryan explains why small businesses are prime targets for hackers and scammers, especially in the home service space where owners and teams often run everything from their phones without dedicated IT support. He walks through real-world scenarios that are happening right now, including stolen Google Business Profiles, compromised lead inboxes, phishing attacks disguised as banks or vendors, and even situations where customers think they are calling your company but are actually routed somewhere else.This episode also covers one of the most overlooked risks in modern business: weak password habits, shared logins, former employees retaining access, and the dangers of relying on text-message verification instead of stronger authentication tools. Ryan breaks down how SIM swapping works, why it can be devastating for a business owner, and what simple steps you can take immediately to protect your accounts.More importantly, Ryan gives practical guidance on what to do next. He explains why every business should be using authenticator apps, password managers, user-specific logins, access audits, software updates, offline backups, and basic phishing education for their staff. He also shares a real example involving a compromised phone that led to a fake garage door service call, proving just how sophisticated these attacks have become.If you own a garage door company, HVAC business, plumbing company, electrical company, or any home service business, this episode could save you from major financial loss, downtime, and stress. Cybersecurity is no longer optional. Your business is a tech company whether you like it or not, and protecting it starts with awareness, better habits, and action today.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Is AI killing SEO—or just changing how it works?In this episode of Owned and Operated, John Wilson sits down with Lisa from Service Scalers to talk about what SEO actually looks like in 2026. They break down why AI isn't replacing search, why Google still dominates high-intent local buying behavior, and what home service companies need to do to stay visible.They cover the shift away from low-intent traffic, why Google Business Profiles matter more than ever, and how authority, trust, and user experience are replacing old-school SEO tactics.In this episode, we cover: -Why AI is changing SEO, not killing it -Why low-intent traffic is dropping -How Google Business Profiles drive local leads -Why brand search matters more than most owners realizeHost: John Wilson https://www.linkedin.com/in/johnbwilson1/Guest: Lisa Appleby https://www.linkedin.com/in/lisa-appleby/?originalSubdomain=uk

In this episode of Contractor Cuts, Clark and Emory break down Step 4 of The Contractor Operating System: Marketing and Client Acquisition.They walk through the 10 marketing faucets contractors can turn on to create a steady flow of better leads — from referrals and Google Business Profiles to websites, social media, trade partners, paid ads, and local networking.This episode covers:why word of mouth is still the foundation of contractor marketinghow to use your Google Business Profile to win local search trafficwhat social media is actually good for — and what it's notwhen Meta ads vs. Google ads make sensewhy your website matters more than most contractors thinkhow to build referral channels through architects, designers, realtors, and niche partnerswhy marketing should be a system you build over time, not something you start when work dries upIf you want more leads, better clients, and a smarter marketing game plan, this episode shows you where to start.Struggling to grow your contracting business? The Foundations Program is designed to help contractors break free from the chaos and build a business that runs smoothly. You'll get a customized training program, 1-on-1 coaching, and access to a full paperwork database—including contracts and the Client Engagement Agreement. Join the Foundations Program today!

Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin location pages. You'll learn what to fix on your website, how to structure location pages and internal links, how to lock down NAP and citations, and a simple 30-day rollout plan for scaling without chaos. 

Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and other healthcare providers, this shift means patients now get instant AI-generated answers about your services, insurance, hours, accessibility, and more - pulled from your profile, reviews, website, photos, and beyond.⚡Episode guide, blog & podcast notes:  https://propelyourcompany.com/google-ai-answers/If your info isn't clear and consistent, the AI might say "I don't have enough information" or get it wrong - costing you leads to competitors.In this episode of the Clinic Marketing Podcast, Darcy Sullivan from Propel Marketing and Design breaks down:Why the old Q&A vanished and where the new AI "Ask about this place" button is appearing (especially in Google Maps).Why healthcare categories (like many medical clinics) are rolling out unevenly - but the change is coming.Real patient questions clinics face: "Do you take my insurance?", "Same-day appointments?", "Do you treat kids/sciatica/migraines?", "Parking available?", "Wheelchair accessible?"A clinic-specific AI-feeding checklist: GBP basics, categories/services/attributes, strategic photos/videos, review prompts for detailed language, website FAQs, social posts, and more.7-day action plan to audit and optimize your Google Business Profile + website this week.How to monitor AI answers and avoid misinformation risks.Even if the feature hasn't hit your listing yet, building an "AI-ready" info ecosystem is one of the top local SEO moves for clinics right now - boosting visibility in Maps and search.Tune in for practical steps to make sure Google's AI answers questions the right way... your way.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Ever notice how two dental practices can sit a mile apart, offer the same services, and charge similar fees, yet one stays booked out while the other struggles to fill chairs? The difference is rarely clinical skill. It is visibility. Most dentists still believe SEO lives on their website. Google does not agree. Today, the real fight for new patients happens inside your Google Business Profile. That is where rankings are decided, trust is built, and calls are generated. If your profile is treated like a digital Yellow Pages listing, you are already behind. The Biggest SEO Misconception In Dentistry A great-looking website does not equal growth. Many practices obsess over design elements, videos, and aesthetics while ignoring the engine that actually drives traffic. SEO is not about how polished your site looks. It is about whether Google understands who you are, what you do, and when to show you. There is also a growing belief that AI has made SEO obsolete. The opposite is true. SEO feeds AI. If your digital footprint is weak, AI-powered search will simply skip you. Strong SEO is no longer optional. It is the baseline for being discovered at all. Why Google Business Profiles Dominate Local Rankings Search for any dentist, orthodontist, or specialist in your area. What shows up first? The map pack. Google Business Profiles sit above traditional organic results, and only three practices make the cut. That scarcity is intentional. Google wants to surface what it believes are the best local options, fast. This matters even more now as Google begins layering AI directly into Business Profiles. Pricing prompts, service summaries, and conversational answers are already being tested in other industries. Dentistry is next. If you are not optimized where Google is investing its AI future, you will miss the next wave of patient discovery. Free Growth Session Google Business Profiles Are More Than A Directory Treating your profile like a static listing is a costly mistake. Google Business optimization works much like website SEO. Categories, services, descriptions, and photos act as ranking signals. If you want to be found for Invisalign, implants, or pediatric dentistry, those services must be intentionally built into your profile. Think of it this way. If your website never mentioned Invisalign, you would not expect to rank for it. The same logic applies inside Google Business. Practices that structure services, write optimized descriptions, and maintain fresh activity give Google clear signals about relevance. That clarity is rewarded with visibility. Review Velocity Is A Competitive Weapon Most dentists understand reviews matter. Fewer understand how they actually work. Google looks at more than total review count. It tracks history, consistency, and momentum. A practice earning steady reviews each month often outranks competitors with a larger but stagnant total. Reviews serve two roles. They are algorithmic trust signals and they are patient decision drivers. The practices winning here do not leave reviews to chance. They build internal systems, train staff to ask at the right moment, and treat reviews as a non-negotiable growth lever. Discipline beats hope every time. Free Growth Session Hyperlocal SEO Expands Your Reach Without New Locations Local SEO is no longer just city-based. It is neighborhood-based. Patients search from specific pockets of a city. Google responds by prioritizing proximity and relevance at a hyperlocal level. Practices that only optimize for one city limit their reach. By creating hyperlocal content, aligning website pages with nearby areas, and reinforcing those signals through Google Business and reviews, practices extend their visibility radius. Think of it as casting multiple lines instead of one. More hooks create more opportunities to be found. Ranking Is Only Step One. Conversion Is Where Growth Happens Ranking does not guarantee patients. Once you appear in the map pack, patients compare fast. Reviews, photos, branding, and credibility signals decide who gets the call. A practice with five reviews will lose clicks to one with five hundred. Grainy photos and thin websites erode trust. Strong branding, clear doctor credibility, and proof of experience convert attention into action. Google gets you seen. Trust gets you chosen. Free Growth Session Practical Takeaways Dentists Can Use Now Here is where to focus if you want results, not theory. Log into Google Business Insights monthly and review calls, clicks, and profile interactions Build a consistent internal review system with full team buy-in Optimize categories, services, and descriptions for high-value treatments Align website content and Google Business messaging so they reinforce each other Track real outcomes like calls and bookings, not just keyword positions Stop guessing. Start measuring what actually moves patients. The Bottom Line Google Business Profiles are no longer secondary assets. They are becoming AI-powered decision hubs for local search. Dentists who treat them as set-it-and-forget-it listings will fade. Those who optimize, monitor, and adapt will own their local market. Visibility creates opportunity. Execution creates growth. If you want to win, start where Google already is. Free Growth Session The post Local SEO for Dentists: The Strategy Everyone Gets Wrong appeared first on HIP Creative.

In this episode of Tacos & Tech, Neal Bloom sits down with longtime friend, founder, and self-described “Maine Melon,” Jared Ruth, founder of Ripcurrent. What starts as a walk down memory lane through San Diego's early startup ecosystem turns into a wide-ranging conversation about entrepreneurship, marketing, AI, and the human moments technology should protect - not replace.Jared shares his journey from decades in telecom and corporate innovation to building Ripcurrent, a marketing and automation agency focused on Main Street businesses. Together, Neal and Jared unpack how generative AI and no-code tools have radically lowered the barrier to building, why small businesses are both overwhelmed and empowered by tech, and how the next era of marketing isn't about shouting louder - it's about removing friction so humans can show up where it matters most.Key Topics Covered* Jared's path from telecom and corporate innovation to founding Ripcurrent* Early days of San Diego's startup ecosystem, Founder Dinners, and CTO roundtables* Building “startups inside big companies” and why that experience matters* The moment GenAI unlocked solo building and rapid experimentation* Vibe coding, no-code tools, and the rise of AI-native workflows* Why small and Main Street businesses struggle with modern marketing tech* Google Business Profiles, search, and what visibility means in an LLM-driven world* Automation as a way to remove transactional work - not human connection* Where AI agents help brands and where they can quietly destroy trust* Why trust and brand moments matter more than the underlying technology* Parallels between AI adoption and autonomous driving trust curves* Using technology to give business owners their time - and humanity - back* The optimism (and responsibility) that comes with building in the AI eraLinks & Resources* RipcurrentConnect with Jared & Neal* Jared Ruth* Neal Bloom This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit risingtidepartners.substack.com/subscribe

Welcome to the first episode of Torsion Talk in 2026. In this episode, Ryan Lucia breaks down the five most important things garage door and home service business owners need to know about Google Business Profile this year. With major platform changes, AI integration, and shifting search behavior, Google Business Profile matters more than ever, and Ryan shares the updates that aren't always making headlines but can directly impact rankings, lead flow, and suspensions.Ryan starts by sharing listener growth stats for Torsion Talk and thanking the audience for helping the podcast land in the top 15% on Spotify, with massive audience growth year over year. He also gives updates on growth inside GDU, rising lead volume at Markinuity, and why he believes confidence is starting to return as interest rates drop and construction activity begins to rebound. Ryan explains his decision to move out of day-to-day operations at Aaron Overhead Doors, focus on sales and content creation, and hire a Director of Operations to help take the company to the next level.The episode then dives into Google Business Profile strategy for 2026, including why having a physical commercial location or hybrid setup is still critical, how Google favors these profiles, and why they're less likely to be suspended. Ryan explains the importance of choosing the right GBP categories, especially newer ones that many garage door companies still aren't using correctly. He also covers Google's expanding AI-powered pricing feature, what it means for call handling, why CSRs must be trained to give pricing confidently, and why 2026 is the year pricing belongs on your website.Ryan shares hard-earned insights on multi-location Google Business Profiles, why suspensions are happening more often, and how landing pages, phone number consistency, and homepage optimization directly affect GBP performance. He also discusses naming strategies, keyword considerations, and how Google's updated guidelines may change what's allowed moving forward. To wrap up, Ryan highlights recent Google Business Profile guideline updates around links, business names, content clarity, and suspensions, and explains why these changes could significantly impact companies running multiple locations.Ryan closes by encouraging listeners to stay proactive, get educated, and prepare now for where Google is headed next. If you need help with Google Business Profile, marketing strategy, or growth in 2026, he shares where to get support and invites listeners to stay connected as more updates roll out throughout the year.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

As we head into 2026, homeowners are still turning to Google when they need a roofer, and local visibility continues to drive high-quality leads. Many contractors spend money on marketing without understanding how local SEO and Google Maps actually work. In this episode, Dave breaks down the fundamentals of local search, what really drives inbound leads, and how to improve visibility without relying solely on paid ads.If homeowners can't find you on Google, you don't exist.In this episode, I sit down with local SEO expert Dima Sobovoy to break down how roofing contractors can win more jobs by showing up where it matters most, Google Maps and local search.We talk about why many roofing websites and SEO campaigns fail, what Google actually looks for when ranking local contractors, and how simple changes can dramatically improve visibility without chasing gimmicks or shortcuts.This episode is about building a strong local presence that consistently generates qualified leads, not just clicks.Local SEO isn't optional for roofing contractors; it's foundational.In this episode, Dave Sullivan talks with Dima Sobovoy about what actually drives local rankings for roofers and home service businesses. They break down the common mistakes contractors make with SEO, why “set it and forget it” marketing doesn't work, and how Google Maps has become one of the most powerful lead sources in local markets.Dima explains the importance of Google Business Profiles, reviews, proximity, relevance, and consistency, and how contractors can improve their local presence without massive ad budgets. The conversation also covers how SEO fits into a broader business system, so leads don't go to waste once the phone starts ringing.If you want more inbound leads from homeowners actively searching for a roofer in your area, this episode lays out the fundamentals you need to understand.This episode is a replay of a previously published episode of The Roofer Show. We're bringing it back because the message is especially relevant as contractors plan for 2026.Original episode: https://theroofershow.com/418What you'll hear in this episode:Google Maps visibility is critical for roofing contractorsLocal SEO drives higher-intent leads than many paid adsGoogle Business Profiles must be actively managed, not ignoredReviews, consistency, and relevance matter more than tricksSEO only works when paired with strong follow-up systemsLong-term local visibility beats short-term marketing hacksResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes →

Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Podcasting has officially entered the mainstream. What was once a niche medium for early adopters is now a dominant force across news, entertainment, and social media, reaching audiences on Apple Podcasts, Spotify, YouTube, Facebook, Instagram, LinkedIn, and beyond. Look for The Law Enforcement Talk Radio Show and Podcast on social media like their Facebook , Instagram , LinkedIn , Medium and other social media platforms. Today, 85% of people in the United States are familiar with the term “podcast,” a figure that represents a 10% increase since 2020. Familiarity does not necessarily mean regular listening, but it does signal cultural awareness. As podcasts are referenced more frequently on radio, television, and online platforms, they continue to move out of the “podcaster bubble” and into everyday conversation. This special episode is streaming for free on the Law Enforcement Talk Radio Show and Podcast website, on Apple Podcasts, Spotify, YouTube, and most every major Podcast platform. By 2025, well over four in five Americans recognize the term podcast, a clear indicator that the medium has become part of the national media landscape. Supporting articles about this and much more from Law Enforcement Talk Radio Show and Podcast in platforms like Medium , Blogspot and Linkedin . Awareness Is One Thing, Listening Is Another Listening habits reveal just how powerful podcasting has become. In mid-2023, Edison Research reported a major shift in media consumption: on-demand audio, including podcasts and streaming music, surpassed traditional AM/FM radio in total listening time across the United States. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Available for free on their website and streaming on Apple Podcasts, Spotify, Youtube and other podcast platforms. That trend has only accelerated. According to Infinite Dial data released in early 2025, 70% of Americans have listened to a podcast at least once, up from 55% in 2020. While listening dipped briefly in 2022 as pandemic routines normalized, both monthly and weekly consumption rebounded strongly in 2023 and has continued to grow. Podcasting, it is now clear, is no longer an experiment. It is a mainstream medium. A Podcast That Breaks the Mold Among the thousands of shows competing for attention, some podcasts stand out by doing things differently. One of those is the Law Enforcement Talk Radio Show and Podcast, a program built around police, crime, trauma, and real-life stories, delivered without cost and without filters. The Law Enforcement Talk Radio Show and Podcast episode is available for free on their website , Apple Podcasts , Spotify and most major podcast platforms. “It's 100 percent free,” the show's creator often emphasizes. “No subscriptions, no credit cards, and no paywalls. It never has been paid content, and it never will be.” That commitment to free access has helped the show grow into a nationally syndicated weekly talk radio program, now airing on 148 AM and FM commercial radio stations. Each week, the show is broadcast to an estimated 48 million people across the United States, in addition to its global podcast audience. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Equally important is the show's tone. “This isn't a lecture, and it's never a sales pitch,” the host explains. “It's about personal experience. People telling their own stories, in their own words.” There are no scripted questions, no product promotions, and no partisan politics... ever, by design. The special episode can be found on The Law Enforcement Talk Radio Show and Podcast website, on Apple podcasts, Spotify, Youtube and on LinkedIn, Facebook, Instagram, and across most podcast platforms where listeners will find authentic law enforcement stories. More Than a Police Podcast Despite its title, the Law Enforcement Talk Radio Show and Podcast is not created solely for police officers. In fact, the audience is far broader. With more than 780 free episodes available, and new episodes released every Wednesday and Sunday, the show offers an expansive library of stories that resonate well beyond one profession. Each episode is a conversation, not an interview. Guests are encouraged to speak openly, allowing their experiences to unfold naturally. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Approximately 75% of the episodes focus on trauma-related stories, often connected to crime. Guests include law enforcement officers, firefighters, paramedics, military members, victims of violent crime, survivors, and family members. These conversations explore the impact of trauma, not only on the individual, but on families, relationships, and long-term purpose. The full podcast episode is streaming now on their website, on Apple Podcasts, Spotify, Youtube and across Facebook, Instagram, and LinkedIn. “The trauma doesn't end when the incident does,” one guest explains during an episode. “It follows you home, into your family, into your future.” The remaining 25% of episodes focus on crime investigations, presenting the realities of police work as they truly are, far removed from Hollywood dramatizations. A Familiar Format With a Broad Audience The show's structure mirrors popular television programs, in an audio format, such as The Homicide Hunter and Murder Chose Me. Those shows are not designed exclusively for detectives; they are meant for the general public, offering real stories told by those who lived them. You can find the show on Facebook, Instagram, Pinterest, X (formerly Twitter), and LinkedIn, as well as read companion articles and updates on Medium, Blogspot, YouTube, and even IMDB. The same philosophy applies here. “Many of the guests are current or former police officers,” the host notes, “but the stories aren't just for police. They're for everyone.” Proven Reach and Industry Recognition The show's impact is supported by industry rankings and listener feedback. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. The Law Enforcement Talk Radio Show and Podcast is: Ranked #1 Law Enforcement Podcast in the United States by Million Podcasts Ranked Top 45 Law Enforcement Podcasts by Feedspot, currently at #3 Ranked #19 on the Top 100 Indie News Commentary (All-Time) chart by Goodpods Ranked #2 Top Law Enforcement Podcast by Goodpods Ranked #2 Indie Law Enforcement Podcast by Goodpods. What began as a podcast-only project eventually attracted the attention of traditional radio, leading to full national syndication. Today, the show is available via radio, radio satellite, radio internet feeds, and most all major podcast platforms. This Special Episode of the Law Enforcement Talk Radio Show and Podcast available for free on their website, also on Platforms like Apple Podcasts, Spotify, YouTube and most major podcast platforms. His story is also being shared across their Facebook, Instagram, LinkedIn, and other Social Media and News outlets. Beyond Audio: Social Media and Digital Reach The show's presence extends well beyond audio. Supporting articles and features appear on Medium, Blogspot, LinkedIn, IMDb, and Google Business Profiles, alongside daily engagement across Facebook, Instagram, YouTube, and other social media platforms. The official Law Enforcement Talk Radio Show Facebook page alone has more than 139,000 followers, growing by approximately 2,000 new followers each week. Page insights consistently show a social media reach that continues to expand at a remarkable pace. Why It Matters As podcasting continues to grow, listeners are increasingly drawn to content that is authentic, unscripted, and meaningful. The Law Enforcement Talk Radio Show and Podcast fills that space by offering real stories about police, crime, trauma, and resilience, without agendas and without barriers. Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. For those looking for podcasts that are different, stories that entertain, inform, educate, challenge, and connect, the show offers one of the largest free libraries of its kind. The full podcast episode is streaming now on their website, on Apple Podcasts, Spotify, Youtube and across Facebook, Instagram, and LinkedIn. Listeners can follow and listen for free at LETRadio.com, and connect through the Law Enforcement Talk Radio Show on Facebook and other social media platforms. In an increasingly crowded podcast landscape, this show continues to stand out by doing something simple, and rare: telling the truth. Background song Hurricane is used with permission from the band Dark Horse Flyer. You can contact John J. “Jay” Wiley by email at Jay@letradio.com , or learn more about him on their website . Stay connected with updates and future episodes by following the show on Facebook, Instagram, LinkedIn, their website and other Social Media Platforms. Find a wide variety of great podcasts online at The Podcast Zone Facebook Page , look for the one with the bright green logo. Be sure to check out our website . Be sure to follow us on X , Instagram , Facebook, Pinterest, Linkedin and other social media platforms for the latest episodes and news. Listeners can tune in on the Law Enforcement Talk Radio Show website, on Apple Podcasts, Spotify, YouTube, and most every major Podcast platform and follow updates on Facebook, Instagram, and other major News outlets. You can find the show on Facebook, Instagram, Pinterest, X (formerly Twitter), and LinkedIn, as well as read companion articles and updates on Medium, Blogspot, YouTube, and even IMDB. You can help contribute money to make the Gunrunner Movie . The film that Hollywood won't touch. It is about a now Retired Police Officer that was shot 6 times while investigating Gunrunning. He died 3 times during Medical treatment and was resuscitated. You can join the fight by giving a monetary “gift” to help ensure the making of his film at agunrunnerfilm.com . Podcasts That Are Different: How The Law Enforcement Talk Podcast Reaches Millions for Free. Attributions: Edison Research Edison Research The Infinite Dial Million Podcasts Feedspot Goodpods   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Bulletproof Dental Podcast Episode 420 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Darren Shaw DESCRIPTION In this episode, Peter Boulden and Dr. Craig Spodak welcome Dr. Darren Shaw, a leading expert in local SEO, to discuss the latest trends and strategies for optimizing local search for dental practices. They explore the importance of Google Business Profiles, the impact of reviews, and the emerging role of AI in search. Darren shares insights from the White Spark Local Search Ranking Factor Survey, emphasizing key factors that influence local rankings, including primary categories, proximity, and behavioral signals. The conversation also covers effective review strategies and the significance of diversifying review sources to enhance visibility in AI search. Listeners will gain valuable tips on how to improve their online presence and attract more patients through local search optimization. TAKEAWAYS Local search is crucial for dentists, focusing on Google Business Profile. Primary category selection significantly impacts local search rankings. Proximity to the searcher is a key factor in local search results. Reviews and their recency are critical for ranking in local search. Behavioral signals, such as clicks and engagement, influence rankings. AI search is emerging, but traditional SEO practices remain relevant. Diversifying review sources can enhance visibility in AI search. Regular updates to Google Business Profile are essential for engagement. Utilizing listicles can improve visibility in AI search results. White Spark offers comprehensive SEO services for dental practices. CHAPTERS 00:00 Introduction to Local SEO and Ranking Factors 03:17 Understanding Local Search vs. Traditional SEO 06:05 Key Takeaways from the 2026 Local Ranking Factors 09:15 The Importance of Google Business Profile Categories 12:06 Proximity and Its Impact on Local Search 15:05 The Role of Keywords in Business Names 17:52 Utilizing Additional Categories for Better Ranking 21:14 The Significance of Reviews in Local SEO 24:01 Effective Review Strategies for Dentists 27:03 Psychological Principles Behind Review Requests 28:28 The Psychology of Reviews 30:02 Incentivizing Reviews and Staff Engagement 31:37 The Evolution of SEO and Authenticity 32:56 The Impact of AI on Reviews and Rankings 34:47 Behavioral Signals and Google Business Profiles 40:49 AI Search and Its Implications for Dentists 49:13 White Spark's SEO Services for Dentists 53:21 Bulletproof Summit Code 54:08 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind