Oh So Pinteresting Podcast

In this final episode of the Oh So Pinteresting podcast I reveal the cold hard truth about what it really takes to succeed on Pinterest. I also throw in a bit about the meaning of life or at least what it means to me.   OhSoPinteresting.com

Digital marketing can be an overwhelming and time-consuming task. In this fourth episode of the Summer Super Fun Digital Marketing Spectacular Ian and I share some of our favorite tools that keep organized and help us save time with our social media and content marketing   For full show notes go to www.OhSoPinteresting.com     Be sure to come back next week to listen to the last episode of this series! Week1: What Businesses Need to Know About Websites  Week 2: Content Marketing Part 1 - What is it and why you need it Week 3: Content Marketing Part 2 - How to create and distribute your content  Week 4: Digital Marketing Productivity and Timesaving Tools (you are here)

Welcome to the third installment of the four-part Summer Super Fun Digital Marketing Spectacular with Ian Anderson Gray! Last week we brought you the first part of Understanding the Mythical Beast of Content Marketing, this week we’re going to take a look at tips and tools for content marketing planning, inspiration and promotion.   For full show notes go to www.OhSoPinteresting.com     Be sure to come back next week to listen to the last episode of this series! Week1: What Businesses Need to Know About Websites  Week 2: Content Marketing Part 1 - What is it and why you need it Week 3: Content Marketing Part 2 - How to create and distribute your content (You are here) Week 4: Digital Marketing Productivity and Timesaving Tools

Content marketing is a phrase that gets thrown around a lot but what exactly is it? Does your business really need it? Welcome to the second installment of my four-part Summer Super Fun digital marketing Spectacular with Ian Anderson Gray. Last week we talked about what businesses should know about websites, this week we’re going to take a look at the content marketing side of things. For full shownotes please visit OhSoPinteresting.com Be sure to come back for the next two weeks to listen to the rest of this series! Week1: What Businesses Need to Know About Websites  Week 2: Content Marketing Part 1 - What is it and why you need it Week 3: Content Marketing Part 2 - How to create and distribute your content Week 4: Digital Marketing Productivity and Timesaving Tools

Ralph Rivera of Web Search Soical and I discuss how automation can help you streamline you Pinterest process and bring more traffic to your business' website. Social media shouldn't suck up your entire day! For full show notes and a step-by step infographic go to OhSoPinteresting.com

Web Images Made Easy helps you learn the basics of graphic design to help you get your images noticed online.   For full show notes go to OhSoPinteresting.com

If you're looking for a tool that will help you save time and have a more strategic approach to your Pinterest Marketing, Tailwind is here to help.   In this episode I talk with Tailwind's marketing manager Melissa Megginson about Pinterest's Marketing Developers Program and some of her favorite pinning tips and strategies.   For full shownotes vistit OhSoPinteretsing.com

Blogger graphic design master, Dustin Stout, wasn't seeing much traffic coming to his blog from Pinterest. He figured that his audience just wasn't on Pinterest. He had pretty much ignored it until he attended a session at Social Media Marketing World and talked with some of his social media pals about their experiences with Pinterest. Since he heard so much about it and its potential for traffic generation, thought he might as well give it a shot. He made a few changes on his blog and quickly saw some promising results. In a year, his traffic from Pinterest increase by 1937% WOW! Listen in as Dustin shares the strategies and tools he uses to make Pinterest on of his top sources of blog traffic.   For full show notes visit OhSoPinteresting.com

Is your business in a slump? Are you looking to rev it up a bit? Pinterest could be just what your need to go from something ordinary to something stellar. In this episode Jeff Sieh and I explore 5 ways that Pinterest can do just that. We look at the ways Pinterest can beneifit your SEO. How does 1st page Google ranking sound? How Pinterest can bring website traffic, build your email list, build brand awareness and generate ecommerce sales.  For full show notes go to ohsopinteretsing.com

"Happy little accidents" are what Painter Bob Ross used to call mistakes. I really like that philosophy, especially when it comes to Pinterest. I give kudos to those who even try and most mistakes businesses make on Pinterest are usually easily remedied and rarely cause long-term harm. For full show notes visit OhSoPinteresting.com/category/podcast

New strategies, new connections and new discoveries on Pinterest lead to some very Pinterest-ing questions. OhSoPinteresting.com

Are you a blogger or an online business owner? Do you need more traffic to your website? Hear haow one personal finance blogger mad a few adjustments and now gets over 500 thousand monthly visits form Pinterest. For full show notes and other Pinterest for business tips to help with your social media marketing visit Oh So Pinteresting

If your business or blog happens to fit in one of the more popular categories on Pinterest such as fashion, DIY or food you might think success will be easy on Pinterest and you don't need to bother with Pinterest marketing strategies. You would be mistaken. Because businesses and blogs in these categories are so prevalent on Pinterest, they sometimes need to be even more strategic to stand out form the crowd.   In this week's episode I talk with food blogger Traci Antonovich. Traci has been using Pinterest for her blog The Kitchen Girl since it launched in 2013. When she recently began implementing Pinterest strategies she saw an increase in repins and traffic to her blog. Listen in to hear how she did it. For full show notes and links go to ohsopinteresting.com/87

Pinterest is famous for DIY projects and recipes which leaves B2B businesses wondering if there's a place for them on Pinterest. In this episode I talk with Ashley Mooney, Digital Content Manager for Organic Salon Systems a B2B distributor of organic hair care products. Their goal is to not to sell directly to the consumer but to salons and spas. They've found Pinterest to be a great platform to help them reach and connect with their clients. Listen in and hear Ashley describe their approach to Pinterest Marketing.  For full show notes and links go to Ohsopinteresting.com

To bring a manly perspective Oh So Pinteresting I've invited the manliest pinner of all, Jeff Sieh to join me on the show. Jeff is the host of the Manly Pinterest Tips show where he brings a manly twist to Pinterest and social media marketing. We talk about: -Pinterest showing gender specific pins -Pinterest removes all affiliate links making many users MAD -Pinterest collaborates with Apple For full show notes go to OhSoPinteresting/85

Pinterest and Instagram are both visual platforms. Because of that sometimes understanding the differences for marketers can be a bit confusing. Let's take a look at the differences between Pinterest and Instagram for business.   In this episode I chat with Sue B Zimmerman, a well known Instagram pro, about the differences and she shares some tools that can make marketing with Instagram even easier. For show notes and to see the video of my conversation with Sue, come on over to ohsopinteresting.com/84

Denny Krahe of DizRuns is a marathon runner and is building his coaching business with a blog and a podcast. As a businessman, Denny knows that social media can help his business grow and wants to include Pinterest into the mix but isn't sure how to go about it. In this Q&A style episode I talk with Denny about ways he can incorporate Pinterest into his marketing plan. Examples of topics covered: When is the best time to pin to Pinterest? Using a Pin scheduling tool. Tools to create images for Pinterest. Does every business need to be on Pinterest?   For more detailed show notes visit the show notes page at http://www.ohsopinteresting.com/83

Data, data, data. I've never really been a numbers person but when it comes to building a successful business it all boils down to the numbers. That is very true when it comes to measuring your success with Pinterest or other social media platforms. Sure, it's fun to pin beautiful images and discover great content but if your efforts aren't helping you achieve your goals, then why bother? Let's take a look at what one business did to get over 1.5 million website visitors with Pinterest.   In this episode I chat with Stephanie Hicks Butler of Hawk Media Group about the specific approach she uses for the DIY Ready Pinterest account that has led to huge website traffic.    This week's Pinterest tip is a new tool that I have begun to use called SumoMe. In a short time I've noted increased social shares across multiple platforms.   I also have a big announcement! I just launched a Pinterest for Business video course with Lynda.com! If you're looking to get things really going with you business on Pinterest be sure to check it out. Plus, here's a free 10 day trial to Lynda http://www.lynda.com/trial/CynthiaSanchez    

Changing the way we do things can be scary for anyone. For business owners in the offline world, adding and growing a digital presence can be especially confusing and overwhelimng.  For several years Shelia was a successful business owner in the the furniture and decor industry, commonly known among insiders as "The Trade" Listen in as I chat with business development coach Sheila Butler about how she helps businesses transition and grow with digital marketing including Pinterest.   For more detals go to OhSoPinteresting.com/81   To listen to Sheials podcast To the Trade  

Are you using Pinterest a marketing tool for your business? Taking a moment to take a look at your account can reveal some mistakes or some missed opportunities. A few quick changes can help attract new followers and new customers. http://www.ohsopinteresting.com/category/podcast/

In business, success often comes down to the bottom line. What do the numbers say? Bust should this concept also be applied to determining a Pinterest account’s success? How much does the number of Pinterest followers you have really matter?  In this week’s episode of the podcast I speak with wedding photographer and videographer, Chip Dizard, about the success he’s found with his Pinterest account. Since joining Pinterest he has been able to increase his business in multiple ways. His photography schedule is nearly completely booked for 2015 and he’s attracting business from other vendors.  Most people assume you need to have Pinterest followers in the tens or hundreds of thousands before any kind of significant impact can be seen in their business. This hasn’t been the case for Chip. Currently as of December 4, 2014 chip has 256 Pinterest followers.  And those followers have made a significant impact on his business.  Chip hasn’t worked to just attract followers for the sake of increasing his Pinterest follower number. He’s built it and uses it to attract the right followers, the ones who are most likely to become customers. He approaches Pinterest in a very targeted way. In our conversation here are a few of the topics we discuss: Niching down on Pinterest Building your Pinterest account to be a resource for your ideal customer The importance of paying it forward Using private boards to nurture warm leads (this could be his secret weapon) What I found most important to take away from my conversation with Chip is that what really matters is attracting the right Pinterest followers. He isn’t going out of his way to create an over the top Pinterest account with hundreds of boards about weddings. In fact, only a few of his boards are dedicated to weddings or photography the rest are focused on him and his interests. These other boards help to establish his credibility and let people see a little of his personality. Both of these go a long way in helping his clients get to know a little about him and establish trust with him.   Connect with Chip Chip Dizard Weddings On Pinterest On Instagram Chip creates some really neat movie poster style images for the couples he works with that have been popular on Pinterest.   What can you do with you Pinterest account to attract a more targeted following?      

A few months ago Adam Levine came on the Oh So Pinteresting Podcast to talk about a wave of fake Pinterest accounts wreaking havoc with our follower numbers. If fake accounts weren't bad enough, how about Pinterest impostors? This week, I'm chatting with Heidi Butkus about her experience with an account using her name and profile image.

Smart Feed has raised the bar for businesses on Pinterest. Since the introduction of Smart Feed many accounts have noticed a significant decrease in the rate of their follower growth. Here are 10 tips to help you work with Smart feed to attract new Pinterest followers.

Sure, we know businesses in the wedding, food and fashion industries can use Pinterest with great results. What about businesses that aren’t quite so visual? What about a bookkeeping business? Is there really a place for these kinds of businesses on Pinterest?   In this weeks episode of the podcast I chat with Amanda Hoffman. Amanda is the owner of a bookkeeping service based in Australia. She came across a post on Google+ about my recent interview with Susan Werner Jackson form Ahalogy about Pinterest’s Smart Feed.   Amanda has been using Pinterest for her business and When Smart Feed beagan she noticed a big shift Including a big drop in the rate she was attracting new followers to her Pinterest account.     In this week’s episode, Amanda explained how she uses Pinterest for her nonvisual business and what she’s doing to help maintain a successful account with the introduction of Smart Feed

Advertising with Pinterest promoted pins is still very new. For most businesses using Promoted Pins it’s not yet clear what will and won’t work. How to set up campaigns and how to track their success is something many are trying to figure out.   In today’s episode of the podcast I speak with Sarah Lund who is managing multiple Promoted Pin campaigns for one of her clients, MacFarlane Pheasants Inc. She explains the process for setting up the campaign and how she uses UTM parameters to give her detailed information about the progress of the campaign.

Is Pinterest following in Facebook’s path of Edge Rank? I’m a fan of seeing great pins but is Pinterest Smart Feed bad for Businesses on Pinterest? Gone are the easy days of social media marketing on Pinterest.

Have you heard stories of people loosing all of the traffic to their website because of a Google update? I have and have always assumed that it only happened to websites doing shady or black hat stuff. I’ve come to learn that isn’t always the case.  In this episode of the Oh So Pinteresting podcast, I talk with personal finance blogger Jackie Beck of The Debt Myth about how she lost all of the traffic to her blog from Google overnight and how she was able to recover that traffic by using Pinterest.    

Pinterest can bring enough traffic to a website to transform it from Internet obscurity to a thriving online business. Let’s take a look at 7 reasons why some businesses on Pinterest find failure instead of success. I’m sure YOU haven’t made any of these social media marketing mistakes but maybe you have a “friend” that has.

Change is inevitable, right? There have been a lot of changes this summer when it comes to Pinterest. In this week's episode of the podcast, I review some of the biggest changes that have happened over the summer of 2014 and how you can use the new features in your Pinterest marketing plan. The post From Messaging to Promoted Pins Changes Abound for Pinterest Marketing OSP 071 appeared first on .

the new Pinterest messaging feature and I also talk with blogger and freelance writer Karen Cordaway. Karen was an early adopter of Pinterest and was recently chosen by Pinterest to have her account featured. The post How a Money Saving Blogger Grows With Pinterest Plus Pinterest Messaging OSP 070 appeared first on .

Content curation is something that most social media markers say you MUST do in order not to be spammy or too self promotional. Many say it would be rude to only post your own content and never share anyone else's. But, is your social media content curation just noise, is it really the best way to approach social media marketing? The post Is Your Social Media Content Curation Just Noise OSP 069 appeared first on .

Have you taken a close look at your Pinterest feed in the past couple of days? There have been some big changes to what is appearing in the Pinterest feed. Each of the changes could be in preparation for the launch of the long anticipated promoted pins or paid advertising on Pinterest. Yes!!!! The post New Features Bring Us Closer to Advertising on Pinterest OSP Episode 068 appeared first on .

If your blog or business caters to a specialized market or as they say in the Internet world, a narrow niche, does that mean that Pinterest can't work for you? Do you need to appeal to a huge audience to gain followers and get referral traffic to your site from Pinterest? The post Using Pinterest for a Specialized Market OSP 067 appeared first on .

Pinterest continues to receive funding and its valuation continues to skyrocket, as of June 2014 it is reported to be $5 BILLION. This meteoric rise brings additional attention which is causing the platform to rival Twitter in popularity and the developing of new features such as the much anticipated advertising on Pinterest through sponsored pins. The post Hot Pinterest News- Advertising on Pinterest and Pinterest Passing Twitter OSP 066 appeared first on .

They’re on Twitter. They’re on Facebook. They’re on Google+… They’re even on Pinterest too! Wherever people are online, scammers will always be there to try to lure people to their spammy sites. They will steal your pins or your boards and use them as their own. They hurt business’ reputations! How do we identify spam on Pinterest and what can we do about it? The post The Viral Problem of Spam on Pinterest are You a Victim? OSP Episode 065 appeared first on .

Pinterest is certainly changing the way people think about search engine tools. Pinterest Guided Search recently launched on the mobile version and it has the potential to greatly influence what users find on Pinterest. The post Pinterest Guided Search OSP News May 2014 Episode 064 appeared first on .

According to stats and surveys, Pinterest, due to its fast growing and massive user base, is able to drive more referrals than Google+, LinkedIn, and YouTube combined. Can B2B markets, which are often not very visual, gain traction with Pinterest as well as B2C businesses? The post Can B2B Businesses Really Succeed on Pinterest? Oh So Pinteresting OSP Episode 063 appeared first on .

"With great power, comes great responsibility." This philosophy doesn't just apply to superheroes that have been bitten by radioactive spiders, it also applies to Pinterest influencers, accounts with several thousand up to millions of followers. If you're one of these Pinterest superstars you might be thinking of monetizing your Pinterest account but are you putting your account at risk? The post Thinking of Monetizing Your Pinterest Account? OSP Episode 062 appeared first on .

It is next to impossible to tap into the power of Pinterest without having images in your website, right? But many marketers are often unsure of how to use complex graphic editing software such as Photoshop. Many are working with tight budgets and find it difficult to afford stock photos or a professional graphic designer. Today, I'm here to tell you about another great online tool to put in your collection that will help you create easy and FREE images for Pinterest (and your other online needs). The post Easy and Free Images for Pinterest OSP 061 appeared first on .

“70% of Pinterest users are there for shopping inspiration” was revealed in a study on MarketingLand. Do stats like these mean that nonprofits don’t have a use for Pinterest? The post Tight Budgets and Schedules How Nonprofits Can Use Pinterest OSP Episode 060 appeared first on .

There's a change in the Oh So Pinteresting schedule. Podcast episodes will now be released each Thursday and new blog posts will be published on Mondays. Today, I bring you a mini podcast episode but be sure to come back tomorrow for this week's full length episode of the Oh So Pinteretsing podcast. Plus there's been a big announcement...The post Easy Images for Pinterest with Canva and an Announcement appeared first on .

Hello and welcome to April. For the first podcast episode of each month I bring fellow Pinterest pro Vincent Ng on to the show to talk about the latest Pinterest news and trends. This month's show is filled with super hot news there's even been some government involvement and Pinterest was hacked! The post Hot Pinterest News- FTC Cracks Down on Pinterest Contests OSP 059 appeared first on .

Oh my! The power of Pinterest just seems to be growing and growing. Its influence is not only changing marketing strategies but also website design and search engine results. Social media platforms and websites are becoming even more image centric as Pinterest and Instagram continue to rise in popularity. Enhancing and polishing images on a website and making them more “pinnable” can truly lead to increased traffic and potentially, sales. The post Creating Better Images for Pinterest Equal BIG Google Payoffs OSP 058 appeared first on .

Business owners and marketers have discovered the power of using Pinterest business as a part of their social media marketing but have questions on how to best utilize it. Listen in as I answer one online business owner’s questions about getting started with Pinterest. The post Demystifying Pinterest for Business: Part 2 of a Q&A Interview OSP 057 appeared first on .

Pinterest’s referral traffic is known for being top quality. Studies show leads coming via Pinterest tend to spend more money. In fact, buyers coming from Pinterest are 10% more likely to buy according to online store builder Shopify. Business owners are doing their homework and doing the best they can to utilize this new platform. However, Pinterest brings unique challenges that can lead to frustration for newcomers. The post Striking Gold with Pinterest Hashtags and Comments Q&A Part 1 of 2 OSP 056 appeared first on .

March is here and that means warmer weather is just around the corner. Don’t worry If it’s still cold in your neck of woods, I have Pinterest news that is sure to warm your heart and get your brain flowing with new pinteresting possibilities. Vincent Ng and I are back bringing you some recent Pinterest news and insights. The post Marketing Strategy and the Utility of Pinterest OSP 055 appeared first on .

Ahh, the power of Pinterest… There are many business owners, entrepreneurs and bloggers that have yet to realize how fabulous Pinterest can be to bring traffic and attention to their site. Penny Pinchin' Mom Doubles Her Pinterest FollowingMom and entrepreneur, Tracie Fobes didn’t think that Pinterest was a good fit for her business’s marketing plan. Her site that focuses mainly on daily deals, financial planning and debt reduction is something the she thought would not be popular on Pinterest. The post A Penny Pinchin Mom Doubles Her Pinterest Following OSP 054 appeared first on .

Have you ever been on Pinterest and come across a photo of food that looks so tempting and delicious you actually get hungry? As restaurant marketing pro, Joe Welsh explains in this week’s episode of the podcast, ”people buy with their eyes.” This concept is used by many restaurants in their online and offline marketing strategies to attract customers and generate sales. The post How To Get Customers Hungry For Your Services With Pinterest OSP 053 appeared first on .

Need research and development help for your next product? Want inspiring action from your super fans? Pinterest just might be the place for you. A look at how Caribou Coffee used Pinterest to inspire a new product line and marketing campaign. The post How to Get Larger than Life with Pinterest: Interview with Caribou Coffee OSP 052 appeared first on .

Pinterest is continually evolving and changing and to get the best results from Pinterest in your social media marketing it's important to keep up. This week on the Oh So Pinteresting podcast, I'm joined by Vincent Ng to talk about some of the latest Pinterest news and changes. The post Pinterest News and Tips OSP Episode: 051 appeared first on .