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Episode OverviewWhat are you doing to be recession ready?In this episode, Ryan guides service-based businesses, specifically agencies, to navigate tough economic times. He delves into managing human capital, maintaining cash reserves, and implementing effective contingency plans. He also gives practical insights and tips for surviving a recession and achieving long-term success.About Ryan WatsonRyan is an experienced operations and finance leader for creative agencies and venture-funded startups. As a partner at Upsourced, he helps scaling agencies build better plans, see the future and drive profits. Before Upsourced, Ryan led operations and finance for a large influencer marketing and ad agency, Ahalogy, where they built the team to over 50 people and $10M in annual AGI before selling to Quotient Technology (NYSE: QUOT) in June 2018.Resources and Links477 - Show NotesUpsourcedaccounting.comRyan's LinkedIn profileYoutube Channel: UpsourcedRyan on Twitter: @ryankwatsonCloud Consultants CollectiveScaling Blueprint Join our newsletterThe Cloud Consultants ShowPaul Higgins MentoringConnect With PaulOn LinkedIn
Ryan Watson is a Partner at Upsourced Accounting, a firm that helps creative companies evaluate financial progress and elevate performance. Upsourced has a team of future-focused financial strategists who provide digital accounting and CFO services to small businesses across the world. Ryan is a full-stack finance and operations leader for SaaS startups and tech-enabled service providers. He's also the Co-founder and COO of Hearty and a board member for Main Street Ventures. Before Upsourced, Ryan was the VP of Finance and Operations at Ahalogy, which was acquired by Quotient Technology. In this episode… Starting, scaling, and running a business is challenging. As an entrepreneur, how can you thrive despite the difficulties and grow through each phase of business? According to Ryan Watson, there are four different stages in the lifecycle of a business. There is the startup phase, the scaling phase, the project profit stage, and the exit stage. Unfortunately, each stage poses a unique set of challenges. Ryan recommends hiring professionals like Upsourced Accounting to help you move through these stages successfully. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Ryan Watson, Partner at Upsourced Accounting. Ryan talks about Upsourced Accounting and what he's learned about growing a business, the company's customer success stories, and tips to thrive through the four stages of business.
This week on The Exit: Bob remembers the very first time he logged into AOL and thinking “I've got to be a part of this internet thing”. After Bob cut his professional teeth at Procter & Gamble, one of the world's largest consumer goods companies, he jumped head first into the startup space. He joined a digital marketing agency and after 6 years, experienced his first exit. The agreement was a five year earn out with 10% of the purchase price up front, something he would not recommend. When it came to his second exit from Ahalogy, a marketing-tech startup, he was prepared. After just 6 months of negotiations, Bob exited Ahalogy for an upfront payment of $20MM, with an earn out of up to $30MM after 18 months. Listen to learn more about being prepared for an exit and how to speed up negotiations. Bob Gilbreath is currently Co-Founder and CEO of Hearty, where they give Access to a community of top-tier engineers vetted by their in-house tech team. This allows them to truly match engineers to the right hiring partners. Bob is a Founder with two strategic exits, and he is currently working on the third. Bob is the author of The Next Evolution of Marketing, amongst other works and information that you can explore through the links below. LinkedIn: https://www.linkedin.com/in/bobgilbreath/ Bob's Substack, with focus on tips for startup success: https://behearty.substack.com/ His company: https://www.hearty.xyz/ For a Free Flippa Business Valuation: flippa.com/freevaluation -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
Summary Ryan Watson, a partner at Upsourced Accounting, joins the discussion to highlight how financial forecasting before a crisis can actually help you avoid one. Understanding which metrics are important – and which ones are distracting – can help agency owners avoid the overwhelm and achieve forward momentum and progress. Intro In this episode of the Innovative Agency, we are looking ahead to 2023. If you're like most agency owners, you have probably been planning for the new year and thinking a lot about metrics, numbers, money, and how to improve your profitability. As talks about a possible recession heat up, many have been wondering how they can prepare for tomorrow, today. What You Will Learn in This Episode How forecasting, strategic planning, and KPI reviews can help you plan for the next 1, 3, or 5 years Why being financially responsible every day will set you up for success regardless of the economy The challenges many agency owners face when getting their finances in order What the “Million-Dollar Moment” is, and how that shifts an agency's mindset around finances The “Hierarchy of Needs,” and the questions you should be asking to assess the financial health of your agency How to overcome overwhelm by focusing on the metrics that are relevant and deciding which ones are distracting Bio Ryan Watson is an experienced operations and finance leader for creative agencies and venture-funded startups. By day, he is a partner at Upsourced. Ryan helps scaling creative agencies see the future and drive profits. By night, he runs a tech startup and helps other startup founders avoid some of the mistakes he made in his career. Previously, Ryan served as COO and CFO of Ahalogy, a venture funded influencer marketing agency, which exited to Quotient Technology, Inc (NYSE: QUOT) in June 2018. Prior to Ahalogy, he cut his teeth at Sqrl - a SaaS product incubated out of Upsourced that automated document collection for service firms. Sqrl received an Entrepreneur of the Year EDGE Award from Ernst & Young and 'Outstanding Emerging Innovation' honors from the Cincinnati Business Courier. Resources Websites:https://ryankwatson.com/ https://upsourcedaccounting.com/ LinkedIn:https://www.linkedin.com/in/ryankeithwatson/ https://www.linkedin.com/company/upsourced-accounting/ Facebook: https://www.facebook.com/upsourcedaccounting/ Twitter: https://twitter.com/Upsourced?s=20&t=x1hKhOkI_oA2Z3Lhsyc_Bg Recession diagnostic:https://upsourced.typeform.com/to/DhjP6oh8 Recession Guide: https://hubs.ly/Q01rFvjq0
“Being an entrepreneur gives you life and business experiences you don't see on the corporate side. Those can make you a better business leader.” Bob Gilbreath is an accomplished entrepreneur - currently the CEO & Co-founder of Hearty - a professional recommendation network where great people and companies find each other. Bob was previously the Co-Founder and CEO of Ahalogy, a leading influencer marketing company with clients such as P&G, Coca-Cola and Kroger - ultimately acquired by Quotient technologies. And before jumping into startups, Bob was a partner at Bridge Worldwide, a leading digital agency acquired by WPP to become POSSIBLE, where Bob served as Chief Strategy Officer. Bob literallywrote the book on ‘Marketing with Meaning' (McGraw-Hill). Bob also worked at P&G on big brands like Tide but also launching new innovations like Fit Fruit & Vegetable Wash, Mr. Clean Magic Eraser and Mr. Clean Auto Dry. - for which he was named an AdAge Top 50 Marketer. Bob has an MBA in Marketing from NYU/Stern and a BA in Economics from Duke University. A husband, father, mentor, avid reader and writer, Bob also may or may not be able to play the guitar. You'll enjoy this candid conversation about what it really means to be an entrepreneur, and the real dividend that comes from challenging yourself every day.
Welcome to After The Exit, the show where I interview CEOs after they've sold their startup and have them share the lesson they've learned about business, relationships, and life. Today I'm really excited to introduce you to my friend Bob Gilbreath former CEO of Ahalogy. Before Ahalogy, he and some friends founded and sold Bridge Worldwide, a digital agency in 2004. He then spent a year at a local venture capital firm, CincyTech. He initially was an investor and board member of Ahalogy (which was founded by Michael Wohschlaeger) then joined as a co-founder after a pivot. They raised $1mil in 2013, $3mil series A in 2014, and a few more rounds in '14 and '15. After his co-founder left they went from 55 to 30 employees, then pivoted to focus on influencer marketing. They got profitable, were named leaders in Forrester tech report, and started doubling revenue from 2016-2018. After hitting $10mil revenue run rate they were acquired by Quotient Technology for $50mil. If you're short on time and just want to browse the lessons, click here to browse a list of all of the lessons and click on the hyperlinks to watch individual lessons, or watch the entire interview here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/aftertheexit/message
In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product. Raman is the founder of 20 Nickels and hosts the following podcasts - Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include: Defining what is product marketing Why is product marketing importantWhat marketers should do more ofWhat is different about a product marketer, as opposed to a traditional marketerRaman's view on product marketing dutiesHow to create playbook that help build out product marketing strategies that drive predictable revenueproduct marketing examples worth taking note ofHow to make your value proposition exciting enough for customersand much more
During this episode, You, Me, and Your Top Three host and CGS Advisors CEO, Gregg Garrett, speaks about how a company’s culture, combined with where you work early in your career, can have a huge impact on the trajectory of your career. Gregg then speaks with Raman Sehgal, the founder of 20 Nickels, a serial entrepreneur, and a P&G alumnus. Raman discusses P&G’s corporate culture, his podcast experience, and lessons learned along the way. Of course, he speaks about his ‘Top Three’ from a past colleague at P&G, to a former colleague and mentor at a startup, to a former employee. And, you have to hear what Raman’s mentor said about controlling the narrative. About Raman Sehgal Raman Sehgal is a recovering marketer and emerging podcaster. Having worked on big brands (P&G, Dannon), built startups (Ahalogy, TVision), and been around the world, Raman's brings his unique perspective to life across his 3 podcasts: "the P&G Alumni Podcast," "Model Minorities," and "Quarantined Comics." These shows share candid conversations that aspire to provide mentorship, solve racism, and debate Superman's management style, respectively. Raman's from Alabama, lives on the NY border, and has been on all 7 continents. Show Highlights Segment 1: Overview 1:57 The importance of your first job – how the culture of your first workplace affects your entire career. 5:10 Gregg’s Advice: Where should you work first? 6:37 Introducing Raman Sehgal. 8:19 Adjusting a career path and the lessons learned. Segment 2: The “Top Three” 12:08 Raman’s ‘Top Three’: Bob Gilbreath – leadership and learning how to get your foot in the door. 14:02 Sharing the P&G culture. 16:57 Starting Ahalogy with Bob. 18:00 Seeing “the matrix” and controlling the narrative. 19:04 Raman’s ‘Top Three’: Bob Arnold – fighting in the trenches; learning how to conquer the corporate jungle. 20:58 Climbing the corporate ladder and making relationships 24:10 Raman’s ‘Top Three’: Jonathan Kriner- Making connections with P&G’s network Segment 3: Career lessons, observations, and others who helped along the way 28:28 Being a servant leader. 30:48 Doing the harder “right” thing vs. the easy “wrong” thing. 31:17 Lessons from two other significant people in Raman’s life. 35:10 Learnings from Leaders: the P&G Alumni Podcast (PGalums.com/podcast). 36:15 The strength of the P&G network. 40:38 The importance of ‘people who care’. Segment 4: The Future of Raising Leaders 43:45 The future of mentorship. 46:07 Doing it right: having diversity discussions. 48:05 Learning from other perspectives. 50:05 Seeking to understand others, not to necessarily agree. Segment 5: Closing Thoughts 51:00 Advice to young leaders: talk and listen – especially with someone you don’t understand. 53:30 Stay safe and re-center. Additional Information Contact Raman Sehgal: Raman’s LinkedIn Raman’s Website Learnings from Leaders: the P&G Alumni Podcast Mode Minorities Podcast Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter
The Top Entrepreneurs in Money, Marketing, Business and Life
Bob Gilbreath is Co-Founder and CEO of Ahalogy, a data-driven social and influencer marketing company with clients such as Nestle, Kraft and Costco. He is the author of The Next Evolution of Marketing (McGraw-Hill) and was named an Advertising Age Top 50 Marketer. Bob has degrees from NYU and Duke.
Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs ----- Welcome to episode 100 of the Food Blogger Pro podcast! This week, we’re celebrating our 100th episode with a special community episode! How FBP Listeners Have Used the Podcast to Grow their Blogs and Businesses There have been 99 Food Blogger Pro Podcast episodes before this one, and we’ve heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees! We’re really excited about this episode because we’re hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we’re so excited about the response. It’s so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business. We hope that this episode will help you find an episode you might have missed or remind you of an episode that you’d like to go back and listen to again. Thanks so much for a great 100 episodes! These are our listeners’ favorite Food Blogger Pro Podcast episodes: 038: 7 Strategies to Build Traffic 035: How to 10x Your Facebook Following in One Year with Stephanie from Spaceships & Laser Beams 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 013: An interview with Molly Yeh, the author behind Saveur’s 2015 Blog of the Year 083: The 1% Infinity Improvement Plan with Marly McMillen from the Chopped Podcast 094: How to Keep Going with Bjork Ostrom 019: How to Master Pinterest for your Food Blog with Susan Wenner Jackson from Ahalogy 001: Lindsay Ostrom from Pinch of Yum on Life as a Career Blogger 089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro 058: 5 Tips for Overcoming the Resistance 024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven 039: 12 Ways to Overcome Online Jealousy with Lindsay Ostrom from Pinch of Yum 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 040: How to Monetize a Podcast from Day 1 with Allison & Suzy from the Food Heals Podcast 055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon 028: How to Boost Your Blog’s SEO with Casey Markee from Media Wyse 065: Michelle Tam from Nom Nom Paleo on Building a Brand, Launching an App and Publishing a Cookbook 092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea’s Messy Apron 052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage 008: Simplifying Ad Optimization with Andy Marzka from AdThrive 073: How to Publish Consistent and Quality Content with Jessica Merchant from How Sweet It Is 090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell 084: New Year’s Motivation: 1% Infinity Resources: The Anthony Kitchen Balanced Bites Tiny Kitchen, Big Food Brown Sugar & Vanilla The Spiced Kitchen A Day in the Kitchen Seasoned Vegetable Will Write for Food Blogtastic Food Dash of Wisdom Roots and Radishes Hostess at Heart Stress Baking Veggies Don’t Bite The Mighty Mrs. The Food Charlatan The 365 Days Podcast Johlene Orton The Bewitchin Kitchen Wander Spice The Little Plantation Craft Industry Alliance Little Bits of Real Food 40 Aprons Champagne and Paper Planes Isabel Eats Rhian’s Recipes Homegrown Provisions Real Simple Good Beneficial Bento The Mediterranean Dish If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!
Simple Pin Podcast: Simple ways to boost your business using Pinterest
In this week's podcast I interview Susan Wenner Jackson of Ahalogy about what Ahalogy does as a company and how they can benefit content creators (bloggers) not just as a scheduling tool but as a way to bring in work with brands.
In this episode of Viewpoints, Michelle Evans, Digital Consumer Manager at Euromonitor International interviews Bob Gilbreath Co-Founder and CEO at Ahalogy. Ahalogy is a Cincinnati, Ohio based social content and software-as-a-service company that builds content marketing tools to gain exposure for businesses on social network sites as a way to drive sales. Michelle and Bob discuss social network's role in driving individualized marketing and how companies can stand out using s-commerce to meet the needs of the digital consumer.
How to Master Pinterest for your Food Blog Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews Susan from Ahalogy, a Pinterest marketing Partner. As food bloggers, we've all heard it: Pinterest can, and should, be a major driving force for your blog. Get Pinterest figured out and you'll be set with all the traffic your little blogging heart desires. Unfortunately, mastering Pinterest isn't that easy. Deciding what size images to use, whether or not you should make a compilation of images, and if you should be adding text are all tough questions. Thankfully, Susan Wenner Jackson from Ahalogy, a Pinterest Marketing Partner, is here to help us out! In this insightful interview, Susan shares: How she would describe Pinterest from a user's perspective Why you should start with your existing personal account Why you should think of Pinterest as a search engine Whether or not you should be deleting old pins Why you should enable rich pins for your domain How you should be writing your pin descriptions If food bloggers should be using promoted pins How Ahalogy works with bloggers and brands Resources: foodbloggerpro.com/focus Ahalogy SusanWennerJackson.com @SusanWJackson Working Moms Against Guilt Trend Report for Ingredients
Maria Reitan speaks Raman Sehgal, VP of Marketing at Ahalogy official Pinterest marketing development partner. They discuss some interesting facts about people who are active on Pinterest. Pinterest has made some changes in the past year, listen in as Maria finds out more about how these changes will impact consumer growth.
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote their wares via Pinterest. This week the social network announced enhanced paid advertising features as well as the ability for businesses to schedule pins using tools like Buffer. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s Buffer’s announcement — Introducing Buffer for Pinterest (Buffer). Beyond Buffer, other marketing platform partners were announced as well including Percolate, Sprinklr, Spredfast, Curalate, Ahalogy, Expion, Newscred, Shoutlet and Tailwind. View the whole list at AdWeek. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Guy Kawasaki on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!
On this episode, Jeff Sieh talks with Ahalogy's VP of Marketing Raman Sehgal on how the "Big Game" impacts what people are pinning on Pinterest. Raman further provides insights into the value of promoted pins, driving traffic to a Pinterest board or profile, how men are signing up to Pinterest at a larger rate than women, and brands balancing their marketing plan with showing a bit of personality. Raman is the VP of Marketing for Ahalogy ,which means he helps drive success and growth for brand marketers from Ahalogy's unique Pinterest marketing solution. Before spending 10+ years leading digital and media strategy for some of the world's biggest brands at Procter & Gamble and Dannon, Ruman spent his youth as a graphic/web designer and computer engineer. Combining all these experiences with those he continues as a world traveler - Raman sees content - powered by data and insights - as a means to unlock genuine connections between people and brands.
On this episode, Jeff Sieh discusses the recent changes on Pinterest with Susan Jackson of Ahalogy. Topics include the new "Smart Feed", optimizing for interest based search, using specific calls to action on Pinterest, and other great tips. Susan is the VP of content partnerships for Ahalogy, a content marketing startup company focused on delivering results from Pinterest. She heads up the Ahalogy Content Network, a partnership with the web’s top bloggers, writers, photographers and designers creating amazing content.
There have been a ton of changes in Pinterest home stream lately. Love it or hate it the new Pinterest Smart Feed is here. Today we are going back to school to learn from some experts on what exactly is the Pinterest smart feed. Learn from Pinterest experts, Cynthia Sanchez of Oh So Pinteresting, and Susan Jackson from Ahalogy on today's educational episode.
Sure, we know businesses in the wedding, food and fashion industries can use Pinterest with great results. What about businesses that aren’t quite so visual? What about a bookkeeping business? Is there really a place for these kinds of businesses on Pinterest? In this weeks episode of the podcast I chat with Amanda Hoffman. Amanda is the owner of a bookkeeping service based in Australia. She came across a post on Google+ about my recent interview with Susan Werner Jackson form Ahalogy about Pinterest’s Smart Feed. Amanda has been using Pinterest for her business and When Smart Feed beagan she noticed a big shift Including a big drop in the rate she was attracting new followers to her Pinterest account. In this week’s episode, Amanda explained how she uses Pinterest for her nonvisual business and what she’s doing to help maintain a successful account with the introduction of Smart Feed
Minter Dialogue Episode #108 - This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform for brands. It’s a pay-for-performance solution that is quickly gaining traction. In this conversation, we look at the ways Pinterest is being used, the Ahalogy service and some of the major challenges faced by brands in coordinating their digital marketing strategies. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
Despite the potential for traffic generation and sales, businesses sometimes holdback from adding Pinterest to their marketing plan because of copyright concerns and limited sources of content. Ahalogy, a tech startup based in Ohio, that has developed a service that solves these issues and in the process helps bloggers too. The post A Win-Win on Pinterest for Businesses and Bloggers With Ahalogy OSP Episode 30 appeared first on .