Personal Trainer Daily

In order to be a better example and someone you can take notes from, I have decided to make this podcast a weekly affair Having launched a podcast for my gym focussed on having great conversations with local people of interest, I am going to show you how we intend on using the power of  podcast as a local marketing toolSo very soon we will rebrand to 'Personal Trainer Weekly' and I will be hosting some of my favourite people in fitness to have more conversations that you will love 

I get this question from time to time so I thought it'd be a useful one to talk about with you here In this episode I talk about Getting started and figuring it out as you go Why the market is noisy, but isn't oversaturatedWhy getting good at marketing protects your longer term interestsFor information on the resources I mention, head to liftthebar.com or ping me an email 

When clients leave it can sting When people take advantage of your goodwill, time and kindness it can hurt badly But there are clear things you can do in order to protect yourself from being hurt - and that comes from managing expectations in ways I suggest in this podcast If you like it, please do share it with the world on your IG! Burge

Getting ghosted when you mention price can be soul destroying but in this short podcast I will help you with some tools and processes to improve your chances of getting the sign up!If you like the idea of having me and my team helping in your PT career, please consider trying out LTB on our 2 week free trial! 

The world is a big ol' mess at the moment and plenty of clients are feeling low, feeling flat and it's leading to a lower show-up rate for many trainersSo in this episode I am going to tell you how I am navigating this tricky period Let me know how you get on with this advice over at chris@liftthebar.com

At some stage we all give out advice that we think makes sense, and in fact we desperately hope makes sense - when it's actually disempowering to the client because of language and assumptions In this episode I talk about my stance on Back Pain, FMS, and changing views in order to create a better service If you want to watch the Webinar I reference in this podcast then please get in touch chris@liftthebar.com

I wish I didn't make so many mistakes and believe so much quackery back when I started, but the one thing that has seen me make it this far is the intention to do things right and a willingness to change course when neededLets talks about the ability to backtrack! 

Clients not following your advice out of the gym but still turning up to sessions? Whilst it can be worrying, annoying or a happy little mix of the 2 - reframing things a little can really help you In this episode I talk about how to have a better initial conversation that can be referenced again if the client stops doing what they said they would If you enjoy this podcast, please ping me an email - I am needy like that aint I?!chris@lifthebar.com

Success is so subjective in Personal Training and in this episode I probe you with some questions about what you really want your job to look like Success is a process and needs constant checking in on If this episode resonates with you, ping me an email - I would love to hear from youchris@liftthebar.com

Welcome back. After a little hiatus away from the podcast world, I am back with some advice on getting started in this amazing industry I talk about 1) Why many trainers fail due to wanting to be paid to work in a gym2) Why you need to see something in yourself in order to bring it out in others3) Why you need to buy the thing you want to sellIt's good to be back - email me on chris@liftthebar.com for the new trainer startup guide

With new lockdown measures imminent, it means our busy month will likely move to March...but January will still be vital in building you a platform for the year aheadCoach hard. Coach Smart - and I promise this year will rock!

When all is said and done, it's session quality, programme quality and get excited by another persons progress that gets us out of this. Here's another pep talk for your listening pleasure

It's been such a tough year - and now with the latest social media changes it means we aren't getting the reach and interaction we used to eitherSo consider this a bit of a pep talk to support you to make positive steps forward

3 Main issues we will all face early next year 1) Continuation of lockdowns2) What to do in terms of communication of any policy you or your gym has on the vaccine3) How to get your offering right to make January and Feb great months for sign ups

Today I am joined by the amazing Claire Winter who gives calming words of advice and simple actions to reframe and step out from the shadow of anxiety. I have been down in the dumps for a while now and needed to hear her tell me what to do - and maybe you do too?Enjoy!

The title says it all...Being a local legend and encouraging your clients to share you in their networks will NEVER leave you with a worse business....

2020 might have some light at the end of the tunnel - but if you think that society will be any less settled for the first half of next year, I think you're massively mistakenIn this episode I talk about the skills I think we will all need in navigating the final stages of the pandemic

It's a common question: What should I do after life on the gym floorIn this episode I give a few thoughts on why you don't need to plan for life beyond the gym floor - but also what skillsets you might need if you want to stay in fitness but in other roles. Thanks for listening - Give this a share online if you enjoy it!

Lockdown 1 was brutal financially...but what will lockdown 2 bring for my Gym?In this episode I talk about what we will be repeating from the first lockdown, and what we'll be improving on

My passionate plea to England based trainers about how we will navigate the new lockdown. Please listen, but importantly apply the message!

This podcast sees me welcome my second ever guest to the PTD! Stu and I have a great discussion about online consistency and what trainers can do to be more consistent To Join Stu's challenge, simply head to liffthebar.com/social30

"Get shredded in time for party season whilst eating the foods you love so that you are sexy in time for Santa"?Oh mannnnnnnn - where to even start with this level of misunderstanding In this episode I talk about the importance of understanding the various roles and identities that parents carry on a daily basis, and where you services might be able to help each of the people they need to be.

Can you run a PT business without social media? Of course. Many many trainers manage just fine for years without ever needing to log onSocial Media can be an amazing tool, and an amazing way to connect with fellow self employed trainers on the same journey as you - but it has to be used appropriately or it can consume everything you doIn this episode I give you my own personal experience of being less reliant on it

It's very trendy to sell the online dream by promising you that you will never have to start work early again...But lets have some pragmatism today by talking about how PT can fit alongside a life you live on your terms - and why online VS in-person training is a dichotomy that needn't existIf you enjoy this one, please do give it a share on your socials

To be a great customer service provider, you must be a GREAT customer first, In this episode I talk about what being a bad customer looks and sounds like, and what I believe each of us needs to do to impact the people around us - even when its us who is paying

A great question today from SooooophIncreasing prices is never easy until you have a process of understanding how to do it. In this episode I talk about market rates, inflation and having good conversations!Got a question for the podcast? send it over to @burge_ltb on insta

Claire is the best person I know at critiquing what "Overdelivery" looks like and why it might be a bad ideaIn this episode we talk about the pro's and con's of various overdeliver incentives like members sites, recipe books and challenges - and why you need to approach each one with care and with eyes wide open when it comes to time, effort and investment

Looking into my crystal ball....In this episode I talk about the wider economy, the core needs of people interested in fitness and where we fit inWhilst largely aimed at UK trainers, this episode has some great reminders on what is important for every trainer to focus on right now

In this episode I discuss a project that each of you can launch that will support retention of clients even if you are locked down again If we lead by example and create projects that take into consideration how to nourish the body, how to reduce stress and to improve sleep - we could create coaching that is not dependent so heavily on gyms being open So in this episode I talk about how to create these resources

Local lockdowns of gyms who have done an immense amount of good is a really sad step in our nations fight against this virus. In this episode I go on a rant with the help of Tropic Thunder and 'Out of context Eddie Hearn'

Whilst publicly most trainers appear to be highly motivated, but behind the scenes I am hearing so many stories of trainers with little to no motivation - to the point that this year has just left them feeling burnt outSo in this episode I want to share what has worked well for me in keeping my motivation at a level where I can still be productiveIf you enjoy this podcast, please consider leaving me a nice review!

Choosing the right online coaching model for your business should be straight forward enough, but many trainers overthink it (usually because they are watching what others are doing) In this episode I talk about why your online offering doesn't have to be constrained by an 'either/or' mindset

The chances of us going into another national lockdown seem to increase by the day, and as such if there is a circuit break style lockdown, how should you treat new customers?In this short, sharp episode I cover off how I will look after new clients if we have to lockdown during their trial period. Got questions? send them over to @burge_ltb on instagram

The over 55's market has the most disposable income and the most free time of any population, and as such is a good one to target for Personal Training With 'Rona doing it's thing this year, a change in approach to targeting this population has become vital - with a very clear split between people who are scared of the virus, and people who refuse to be held back by the governmentIn this episode I give you my thoughts to approaching this audience based on their core needs

Sometimes it's like we can't win...When I got time off between 11-4pm..."Do you even do any work?"When I had to work early's, lates and weekends "You're always working, and always seem to be at the gym"Today I brain vomit over you with thoughts on how self employed life in the PT space can sometimes make you feel very alone, very disconnected from life away from work, and how family and friends aren't always the quickest to offer the support we all need at times.

A nice raw recording for you today! Using online forms to have your clients checking in can be a really useful tool in the coaching process when it's done right - so in this episode on give my thoughts on getting the right questions asked to get You the quality of info you need to make an impact Then I talk about the benefit of being able to say WTF you want on banners and posters (along with why you should use QR codes on them now)

How do you want this job to make you feel?Every one of us has a different definition of what success is, and therefore it's hard to know who is TRULY successful in our industry So in this episode I have some big questions for you about the quality of life you want to live and how this job feeds into that missions

I am as big a tech wh0re as anyone - but I tend to find that the people asking the most questions about apps, software and systems are actually the ones who need them least In this episode I give my thoughts on the 'time and place' for choosing the right software for your fitness business

Creating content takes time for us all - but I do believe you can all make more by doing less for the most part In this episode I talk about how to use the content you create in multiple ways and formats to get you out of overwhelm and into productivity

A great question from Steven Hall today about whether or not it's a good idea to open a gym in your 40's.With so much uncertainty in the world right now, it might make sense to take control of your own business and life by starting your own business - but as always there is more to it than just getting a lease, getting some kit and watching the money roll in.Enjoying the podcast? Please leave me a review!

Running a business is hard enough in any year, but 2020 has been an epic pain in the butt. Today I am sharing a recording of a conversation that Claire Winter and I had about trainers who are thinking of quitting their jobsClaire has been the sounding board I have relied on for the last 5 years of running 3 businesses alongside being an aspirational full time Dad. Her advice is always so calming, rational and packed full of helpIf you're having a career wobble, this is for you

Facebook groups can be an amazing tool to grow a business or they can be an epic waste of timeIn this episode I take you through the pro's and cons and some do's and do nots.If you enjoy this episode then send me a little message over to @burge_ltb on insta

A second episode with Gregg Slater in 1 week. GO US!In this episode Gregg answers questions about Mesocycles and hypertrophy rep rangesIf you enjoy this episode please take time to share the episode on your socials - it would be a massive help!

The single most important question I ask myself on a daily basis is "Why do I feel the way I do today?"In this episode I talk about why I do it, why I think you should give it a blast tooLet me know how you get on with it - I would love to know if its useful for you too

My first ever guest to the Personal Trainer Daily is Lift The Bar head of education Gregg Slater. In this episode the man with big biceps talks about his top 3 tips for writing engaging training programmesTo get the best of Greggs work, you can access his courses for free via the Lift The Bar website.

For months I was suffering with low energy, decreasing concentration levels and an ability to recover from exercise - the final straw was when it started impacting my sexual health tooIn this episode I talk about my diagnosis of Hypothyroidism and what I have had to do in order to get my health back on track - including info onTrainingDiet LifestyleMindsetThanks for listening!

Many trainers are looking to open their own PT studio currently as more premises become available and the additional control it gives you over your businessIn this episode I talk about the ways in which you can get some more clients through the doors before you open For help and support on this topic, be sure to check out the 2 week free trial to Lift The Bar - where we have downloads and guidance on this very topic www.liftthebar.com

The UK government announced that social gatherings of more than 6 people is prohibited from next Monday (14th) Currently the guidance doesn't suggest that Gyms are at risk or that large outdoor classes can't take place (because you have safety measures in place in a way that informal gatherings don't) In this Podcast I want to give you 'big tens' but also ask for a favour from you in protecting our industry

Your core offer is the gateway into your service, and as such getting into the nitty gritty about the pro's and cons of what you offer is a smart move In this episode I talk about the pros and cons of offering a 'free consult' as a core offer, and how you position itIf you are interested in having my help in establishing a core offer for your service, check out my 5 day challenge over at liffthebar.com/5dc

Being self employed, a bit too driven by emotion and having a holiday isn't always the best cocktail for my anxieties over my business In this episode I talk about the irrational feelings and fighting them with actions and facts so that even if you suffer with guilt for taking time off - you can pacify those feelings with knowledge that your work is always being doneIf you feel guilty about taking time off - this podcast is definitely for you Don't forget to leave a nice review if you are enjoying these episodes!

Running out of content ideas is a right old pain in the backside - especially when you have just started to build up some momentum In this episode I talk about having a look at the reasons why you post in the first place and what metrics you should look for based on your reasons Then I dive into some additional content ideas based on the needs of LTB member ClaireGot a question about this? hit me up over @burge_ltb