Podette: Podcasting for Business Made Easy

Are you waiting for a sign to start your podcast? Experiencing FOMO but still not sure it's the right step for you? Then you're in luck, because I'm sharing 5 signs you and your business are ready to launch a podcast. I'm talking: - Who a business podcast would work best for - The surprising benefit of having a podcast for your business - The one piece of information you may be missing Interested in joining the beta programme? Register your interest at https://weareparler.co/contact and I'll drop you an email back with more details. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

Just where does your podcast fit into your marketing strategy? While there's no one-size-fits-all approach to marketing your business, I do have strong opinions on what the best way to go about it is if you, like me, prefer to spend more of your time working on your business instead of marketing it. I know, strong opinions? Me? Shocker right? So in this post I'm going to be sharing my approach to content marketing, where a podcast fits into that, and what the benefits are of following my lead. I'm talking: - What goes into content marketing - The three platform types you need for success - Putting together your content marketing strategy - Strategic content marketing topics Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

The biggest challenge I see my clients facing is figuring out how to market their business without the marketing turning into a full time job all on its own. Content marketing is a Big Deal, but it's easy to become overwhelmed. Throw video into the mix and things can become … demanding, which is why I'm sharing my thoughts on what is essentially audio vs video. I'm talking: - Why everyone says video is so important - Why long form video isn't actually important - The benefits (and joys) of audio content - Balancing your content formats for greater success Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

So I accidentally took 3 months off from everything except client work without telling anyone Taking time off when needed is something I believe in big time, just disappearing isn't. So for that, I apologise. But it lit a fire under my arse for this episode because there's ways I think a break, planned or unplanned, should be handled and I failed to do any of it. Hindsight (and learning) is 20/20. I'm talking: - incentivising your return to podcasting - managing expectations - apologising taking a break Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

We don't have any stats on the structure of business podcasts, at least none that I could find after an exhaustive two minute Google search, so I'm going to go out on a limb here and say that 86.3% of all business podcasts use the interview format. I mean, don't take my word for it because I just pulled that number out of thin air , but it feels like you can't scroll through a podcast directory without falling over interview shows. If you're new to podcasting and are wondering what format to use for yours, it can be easy to follow the crowd because they must know something you don't, right? So in this post I'm walking you through how to pick the best format for your podcast so that by the end you'll be able to confidently choose what format, or formats, you're going to use for your show that'll help with your business. I'm talking: - What exactly is a podcast format - The three podcast formats I recommend for business owners - How the Interview format really gets you results - When you want to take advantage of the Solo format - How the Co-Hosted format makes your audience feel about you Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

Quit worrying so much about your podcast's intro music and start thinking about these 5 things instead, because if you can't bake why you do what you do and how you do it differently from everyone else in your market into your business podcast, especially if they're charging less than you, then we need to press pause and figure it out. Whether you're new to podcasting and trying to build authority, or you're going through a bit of a show refresh, keep listening for my five tips for creating a bingeable business podcast. I'm talking: - What a is business podcast - Know what you want your podcast to do for you - Get really clear on who you're talking to - Being okay with it taking a lot of time - Content and content marketing are not the same thing - Define your podcast's USP Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

As a business owner, marketing is a pretty darn important activity that, I don't know about you, but I certainly need to devote more time to. I'd even go as far as to say that marketing is the lifeblood of your business. Dramatic much? Well yes, I will admit I indulge in drama llama tendencies in these episodes, but without a way to bring in new clients, your business is really just an expensive hobby. Wanna know my favourite way to market my podcasting agency, Parler? My podcast, Podette - a business podcast designed to help me market and scale my business. Listen to get the lowdown on what makes a business podcast a business podcast, how that's different to a normal podcast, and why you might want a business podcast of your own. I'm talking: - What a business podcast is - What makes a business podcast different - Examples of a business podcast - Why you want a business podcast for yourself Get in contact over at https://weareparler.co/contact Follow us on Instagram: @torsgrantham and @weareparler Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://weareparler.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

A day in the life of a business podcaster can look very different … but when it comes to the show itself, there's some skills that everyone can use to make their show more impactful. Whether you're outsourcing everything but the recording to an agency like ours, or you're DIYing the entire thing from your dining table, focusing on these five skills and honing your craft can make a big difference to the success of your podcast. And that's what we're here for right? Making a difference with our shows. I'm talking: - Why the every podcaster needs these core skills - Leaning into your personality on the mic - Relationship building - Creating a content marketing strategy - Selling your services with no sleaze - Structuring content for repurposing Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

There's nothing like the smell of a fresh new year to get your goal setting juices running so if you haven't yet set any podcast goals, then this is the episode for you. By the end of this episode, you're going to have a clear idea of what podcast goals you should be focusing on and what you can safely ignore. Spoiler alert, you're probably focusing on the wrong ones. I'm talking: - Why podcast goals are important - What kind of goals will help your business and podcast grow - And what kind won't - The six steps to building out your podcast goals for success Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://weareparler.co/coach where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

It's easy to feel like you've missed the boat on a content format when so many other people have already beaten you to it. Like the two million podcasts Apple have on their platform, that can make it seem like there's no space for you in the podcasting niche. Which is why I'm sharing the real impact of 2 million podcasts and why it's definitely not too late for you to start your own. I'm talking: - What two million podcasts on Apple really means for you - Why industry numbers aren't relevant - The real reason it's not too late to start a podcast Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

There is a lot of shizzle going down in the world of podcasting and I thought it might be useful to give you a quick update on what some of that shizzle is because it may impact you and your podcast. Or you may just find it interesting. I'm talking: - Who's wearing the number one podcast player crown - Audio content is booming, here's what you can learn from that - Sneaky practises that may not be so legal - How the terminology we use may need to change - Facebook's move into podcasting - Updates on Podette Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

The question that's crossed the mind of every single podcaster out there, whether you're using your podcast to drive sales in your business or you're just podcasting for fun: are download numbers really that important? Podcasting takes time and effort, and regardless of the financial reward we may expect or not, we all want to feel validated in our efforts. So I want to chat about this, because if you haven't already had this come up for you and your podcast, it's probably only a matter of time. I'm talking: - What a download really is - Why downloads aren't a great success metric for business podcasts - What metrics to track for your podcast - How to accurately compare your show's growth Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Some things in life, like podcasting, should be an easy yes. I don't know about you, but I'm extremely good at putting problems in my own way so when it came to creating Podette, I worked really hard to make sure it would be easy. The mini format has been the single reason I'm still podcasting and have reached 40+ episodes. Today, I wanted to share all the reasons I chose the bitesize format in the hope of convincing you that it's a viable option for you too. I'm talking: - Why mini episodes work for my personality - How the bitesize format has changed my approach to podcasting - The surprise benefit of bitesize episodes I didn't know about Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Obviously, I'm a bit biased, but I think the solo episode podcast format is the most powerful format a business owner can choose. Ooh, how's that for throwing down the gauntlet right out of the gate? It seems only fair to cover this format after I stomped all over the interview format in my heaviest shoes the other week and I'll be sharing what's not so great about monologuing too, don't worry. But the solo format? When it comes to building relationships, hands down my fave. I'm talking: - Why solo episodes work so well - How often you should be including solo episodes - Why solo episodes feel so difficult (and how to manage them) - A simple solo episode framework you can use Want to steal our episode templates to help you create epic solo episodes for yourself? Head over to https://podcastology.co/shop to check out our episode planners. Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

I've said it before but I'll say it again: one of the biggest myths around podcasting for business is the idea that if you record it, they will come. And as much as I love this idea, it's not actually true. People won't follow where you won't lead, so if you're not signposting the way to your content then you can't be shocked when no one listens. Which is why you need to be creating written content via a blog on your website for every single episode you release, even though it may feel like an unnecessary amount of work to do so. I'm talking: - The real reason you need a blog for your podcast - The percentage of traffic my site gets via organic Google searches - How your blog can help more people than you think - How to make it easier to create that written content Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Controversial opinion alert: your business podcast needs to have a dedicated web page or website and no I don't mean using one of the third party offerings to build it for you. If the whole point of having your podcast is to grow your business, it needs to be linked to your business and it needs to include all the pieces required to convert someone into a podcast listener. To help you, I'm sharing the 12 sections your podcast landing page must contain to help it do its job: get you more listeners. I'm talking: - Why a podcast website is necessary for a business podcast - The 11 sections your podcast website needs - The optional section you can use to help your business - How messaging and copy drives layout Grab your free podcast landing page template at https://podcastology.co/40 and sign up to get instant access to the 12 sections your page needs. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

What has all the jobs to do and only 3 sentences to do it in? Your podcast bio, that's what! In my line of work as a podcast editor, I've heard dozens and dozens of guest bios read out by hosts and 99.9% of the time? It becomes very obvious, very quickly, who's written their bio with no real understanding of a podcast bio's job. That's why I'm giving you the lowdown on what makes a good podcast bio so that you can confidently hand that puppy over to the host of a show you're being interviewed on and know you've done everything you can to secure new listeners and leads for your own podcast. I'm talking: - The difference between a podcast bio and any other kind - Why putting the work into your bio pays off - The one question you need to be asking for a kickass podcast bio - The three sentence framework to use to nail your bio Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

If you're looking to grow your reach beyond your own sphere of influence, I'm a big fan of the podcast interview as a way to do it. Having someone's voice in your earbuds can make you feel like you're really getting to know a person, and if that voice is providing value as well? Well, win win, congrats you've just made it into someone's regular playlist. But if only it was that easy to score yourself an interview on another podcaster's show. It's not always straightforward and smooth sailing, especially if you're cold pitching someone you don't know. But landing these interviews can be greatly helped by creating a one sheet and by the end of this episode, you're going to know all the pieces to include in your own. I'm talking: - How a One Sheet can help you land podcast interviews on other shows - The six must-have sections to your One Sheet - How to make it easy for podcast hosts to agree to interview you - Tips for making your One Sheet as pro as possible Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

The end of 2021 is fast approaching and if you haven't already started thinking about your content plan for 2022 then consider this your friendly reminder to get your butt in gear. I know not everyone's as into planning as me, but by the end of this episode you should have some solid ideas of how you can use my process to help with your content so it's quicker and more conversion optimised to produce. I'm all in on the planning; there's colour coding, a project management system, multiple tools, and post-it notes included in my process, not to mention the key components I learned from working in the professional television industry and you can learn all of it right here. I'm talking: - How to manage all your ideas - The tools I use to manage, plan and schedule my content planning - The importance of scheduling - The questions to ask yourself to make sure your content will help your business and your audience - How using a template can help speed up your content planning process even if you're not a scripter Don't want to create your own content planning template? Grab the one I personally use for all my episodes over at https://podcastology.co/shop Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

The biggest myth in podcasting for online business is this idea that just having a podcast will help your business grow. Or, to put it another way, if you record it, they will listen. And as much as I'd dearly love for this to be true, that is unfortunately a big fat lie. And when you're struggling to get your episodes created or seeing falling listener numbers, it can be really hard to keep pushing forwards. If this is you right now, I want you to know this one's for you and share how to do a podcast audit so you can turn your frown upside down. I'm talking: -The goal of a podcast audit - The different types of podcast audit you can do - A quick podcast production audit you can perform - A quick podcast marketing audit you can perform - 5 questions to ask in every podcast audit you do Podcast not performing as expected? Head to https://podcastology.co/36 and sign up to grab your copy of the free mini podcast audit I put together for this episode. Get a free podcast audit at https://podcastology.co/audit where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

When you look at everything that goes into a business podcast, it can either take a village or a lot of time. Not everyone can afford to, or wants to, outsource their podcast production, so figuring out how to get more bang for your buck without spending a dime can be a great way to manage overwhelm and your podcast to-do list. That's why I'm sharing podcasting productivity tips that'll help you streamline, systematise, and speed up your podcast content creation process without outsourcing a thing. So let's talk about turning your podcast into something a little less intimidating and a little more manageable, because who doesn't want that? I'm talking: - The importance of deadlines - The big mistake I'm making and how to avoid it - Ways to make things easier and faster - Tools and organisation tactics we use to help us stay on track Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Check out our suite of templates, checklists and workflows you can use for your own podcast over at https://podcastology.co/shop If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Who hasn't heard a rubbish interview at least once on a podcast? It's easy to fall into the trap of thinking that the interview format is an easy podcasting ride, but interviewing is a skill and I learned mine on set of Doctor Who, Torchwood and Merlin. In this episode, I'm sharing what I've learned from my time in telly, as well as what I learned from colleagues because the first time I had to interview someone it was like the blind leading the visually challenged. I'd like to help you navigate your first and following interviews with a bit more knowledge under your belt! I'm talking: - How I learned to interview on sets of Doctor Who, Torchwood & Merlin - 8 practical tips you can start implementing - How to get your guest to relax in their interviews - Navigating the conversation like a pro Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

There's one podcast format that's more crowded than ever, can you guess which one? Yep, the interview format has more shows dedicated to it than you can shake a stick at and it's mostly for the wrong reasons. If you're not sure if the format you've chosen (pre or post launch) is the right one for you, let's dig into why interviews may not have been the best choice and how to make them work better. Because interviewing isn't the easy ride many podcasters think it will be but does have some advantages (although probably not the ones you're thinking of) I'm talking: - Four common myths about the interview show format that are wrong - Pros of the interview format - Cons of the interview format - The real way to leverage an interview - Why solo-shows should be included in your podcast Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Who doesn't love a good trailer? The anticipation, the build-up, oh the melodrama! Which is exactly why your podcast needs a trailer … well, with perhaps a little less of the melodrama. Podcast trailers are an extremely useful tool to have, and not just when you're launching a podcast. So to convince you of the benefits, I'm breaking down the reasons why you absolutely and definitely want a podcast trailer whether you've not yet launched your podcast or are a seasoned podcasting pro. I'm talking: - The difference between a podcast trailer and your podcast's first episode - Your podcast trailer's most important job, pre-launch - Why a podcast trailer is important for established podcasts Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get a free podcast audio for your podcast at https://podcastology.co/audit If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

Put your hand in the air if you want a strategic, profitable podcast but are seriously overwhelmed at the thought of all the things you need to do ✋ When I started Podette, I wasn't in that boat only because I'd fallen overboard and was drowning in all things podcasting. Which is where my five step framework came from, I needed something to help me manage everything I wanted and needed to get done and now I'm sharing it with you. Make your podcast manageable by focusing on only one thing at a time so your head doesn't explode I'm talking: - The importance of your podcasting ecosystem - Breaking things down to make them manageable - Getting the foundation of your podcast right - The four P's that your podcast should be built on - Content systematising - Using outreach for more impact Need help figuring out where your podcast needs help? Apply for a free, 30 min podcast audit at podcastology.co/audit and we'll have a chat about how to get your podcast pulling its own weight! If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

We've all seen those articles about podcasting mistakes to avoid that talk solely about audio quality. This is not one of those resources. Instead I'm focusing on podcast conversion tips that'll blow your mind There's no good reason to spend time striving to increase listener numbers so you can increase your client list if your podcast isn't set up to convert them in the first place. So in this episode, I'm sharing podcast conversion tips and tricks that you can implement asap to fix these common four mistakes. I'm talking: - The practicalities of what a good episode should look like - Why your podcast isn't selling your products or services - Why your podcast episodes funnelling listeners to your biz - Why no one's pressing play - Why no one buys into your expertise - And how to fix them! Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get a free podcast audio for your podcast at https://podcastology.co/audit If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

Mindset reset coming in hot! Starting a podcast gets a little easier when you can get past those pesky blocks, like not feeling expert enough to launch a podcast because what if people figure out you don't know what you're talking about? Oh gal pal of mine, I have been there and done that! And then I figured out how to get past it and launched three podcasts, so there is light at the end of that terrifying tunnel. In this episode, I'm sharing the mindset shifts I went through to kick my own butt into starting a podcast despite not feeling like I knew enough to call myself an expert. I'm talking: - The problem with the word expert - The three stages of knowledge - How to move past the fear and into action - How your audience fits into this journey - Leveraging your non-expertise Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I'll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I'd really appreciate it if you'd share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Creating a podcast is a minefield of questions that need to be asked and answered, including whether to choose a business podcast or a passion project you've had your heart set on for months. So in this episode I want to help you stop spinning your wheels and move forwards by giving you the tools to answer that question for yourself. I'm talking: - What a passion project podcast is -The difference between a passion project and a business podcast - The secret to making the choice between them Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

Committing to an episodic show that will only stop when you do can be a big ask, which is why seasonal podcasting is becoming more and more popular. In this episode of Podette, I'm discussing what a podcast season is and answer the question, should you podcast in seasons? I'm talking: - What's a podcast season - Tricks to use to encourage listeners to binge - How long should each podcast season be - Advantages of podcasting in seasons - Disadvantages of podcasting in seasons Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

Are you noticing that some of your episodes, or the episodes of your fave podcasts, just aren't showing up when they're supposed to? If you're using Apple Podcasts to listen to shows, or rely heavily on Apple Podcasts to get your show out into the world, you may have been experiencing some issues recently. In this episode of Podette I'm delving into just wtf is going on with Apple Podcasts and what you can do about it. I'm talking: - Recent changes to Apple Podcasts - What that means for podcasters AND listeners - What impact the bugs are having on shows - What can hosts do about it - What can listeners do about it - What you can expect moving forwards Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

Every single podcast episode you put out into the world should have a killer call to action included. Bold statement, I know, but if you want your podcast to convert into sales, then knowing how to put together a call to action that's going to see results is kind of important. In this episode I'm sharing the lessons I've learned about creating killer calls to action for your podcast episodes. I'm talking: - What exactly is a call to action - The key ingredients to a killer call to action - How to make sure listeners take action - The secret to getting qualified clicks for paid offers Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

Your podcast will go nowhere fast without a podcast host, but do you know why? Or what one does beyond host your podcast? In this episode, I'm giving you the lowdown on all things podcast hosting so you can make the best decision for you, your podcast and your budget. I'm talking: - What exactly is a podcast host - Why you need one - Why you shouldn't (necessarily) use your website to host your podcast - Choosing a podcast hosting service that suits your needs - My recommendation for podcast hosting Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

It can be very difficult to put ourselves out there, whether with a podcast or livestream, or even just sharing an opinion. So in today's episode of Podette I'm sharing how to get over the fear of being visible, to help you take those steps forward to achieving your podcasting goal. I'm talking: - What exactly is fear of being visible - Why does it show up - Small steps to overcoming fear - My own fears around visibility and what I've done to get past them Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

Choosing a format for your show doesn't have to be limited to just one type. Whether you're still in the planning your podcast phase or have already launched, the format of your show doesn't have to be locked in stone. In this episode, I'm sharing the seven different podcasting formats you can choose for your show, so that if you feel like changing things up a little you've got a good idea of what you can do. I'm talking: - Seven different formats for your podcast - The things you'll need to think about before choosing a podcast format - The secret to choosing a format or formats that'll work for you Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

I don't know about you, but figuring out what to podcast about has been really difficult for me in the past. I've struggled with podcast topic ideas and it's even been a contributing factor in why one of my past podcasts failed. So in this episode I'm sharing some ways you can generate podcast topic ideas to help you keep going. I'm talking: Choosing topics outside of what you do for business WTF a content category or pillar is How content categories can help your business and podcast grow Where to get inspiration for new podcast topic ideas Need help with your content? Check out The Podisode Pack for 52 podcast prompts with 260 examples across five different niches, including wellness, parenting and mindset. Designed to help you create strategic content that'll grow your business and podcast, you can grab your Pack at https://podcastology.co/thepodisodepack If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

Marketing can often feel like it has to be difficult to be successful … or at least it does for me. Which is why I decided, screw that! And started using Pinterest to market my podcast instead. In this episode I'm sharing the results I'm seeing after a month of using Pinterest, as well as the lessons learned. There's still more work to do on my Pinterest marketing strategy, and I'm sharing those plans here too. I'm talking: - What made me choose Pinterest to market my podcast - My past experience with Pinterest - The tool I'm using to help make Pinterest easy - The results I've seen so far - Lessons learned and future plans Check out Tailwind using my referral link at https://www.tailwindapp.com/i/tors Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit FOLLOW so you don't miss any of our mini episodes designed to help you get heard and get paid.

Marketing can feel intimidating, overwhelming, and confusing. Where should you be posting? What should you be posting? I've long equated social media with marketing, but it turns out there's a little more to it than that, so in this episode of Podette I'm going to be sharing ten podcast marketing tips to help you kick start your podcast marketing efforts. I'm talking: - Marketing foundations you should already have done when launching - Going beyond SEO - How listener experience plays its part in getting your podcast found - The importance of marketing with integrity - 10 different ways you can market your podcast to both your existing and to new audiences - A bonus marketing method that you may not have thought of Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

I've made one big mistake around podcast marketing and I suspect you may be too, so in this episode of Podette I'm going to be getting us on the same page about what marketing a podcast really looks like, because it's more than just putting something on Instagram. Stick with me for the marketing foundations, letting you kick off your marketing efforts with style because you know how to pack a punch … metaphorically and marketingly speaking. I'm talking: - The difference between inbound and outbound marketing - Which one is best for podcasters - The difference between internal and external marketing - What a lot of us (myself included) forget to do Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

I've made a lot of mistakes when it comes to podcasting for my business. In fact, I've failed at podcasting. Twice. In this episode I want to share what went wrong, so that you can hopefully avoid the problems I built in to my podcast, making it completely unsustainable for myself. I'm talking: - How the format I chose was completely wrong for me - The issues I had with my business that made my podcast so very wrong for me - Why the way I dealt with my previous podcasts was not the best - What decisions I made around Podette that makes this podcast work for me - The better way to deal with podfade than my method Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

When it comes to creating podcast content that has a better chance of achieving the things you want it to, an ideal listener avatar is an extremely helpful exercise to have in your back pocket. In this episode I'm going to break down what an ideal listener avatar is, why it's helpful to have one, and how to go about creating your own. I'm talking: - What an ideal listener avatar is - The truth about creating an ideal listener avatar - How to create an ideal listener avatar that's helpful for you, your business and your podcast - My struggles with the process of creating an ideal listener avatar and how I got around it - The questions you should ask yourself in order to create your own ideal listener avatar Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

There's a lot of reasons why starting a podcast for your business is a great idea, but there are also some really good reasons why it's a bad one too. I'm all for informed decisions so in this episode I'm going to be sharing six really good reasons why starting a business podcast may not be the best move you can make. I'm talking: - The truth about leveraging big names for business growth - How podcasting isn't the magic wand that some people think it is - The thing a podcast needs in order to be successful that you may not know (yet) - The real story about what it takes to podcast Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

If you're on the fence about starting a podcast for your online business then this is the listipode for you as today I'm going to be giving you ten really good reasons why podcasting is a great idea. I'm talking: The benefits of podcasting in all their glory - How podcasting can help you stand out from the crowd - The underused benefit to podcasting that a lot of people don't talk about - Who shouldn't start a podcast Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

If you want people to buy from you, you need to build trust with your audience so you can move them through your sales funnel and towards purchasing. So how are you supposed to do this? And what role does podcasting play in this process? In this episode I'm going to be taking a closer look at how podcasting can build trust with your audience. I'm talking: - How podcasting can help build a connection with your audience - The secrets to building trust as a person - How to build trust in your business Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

If you want people to buy from you, you need to build trust with your audience so you can move them through your podcast funnel and towards purchasing. But WTF is a podcast funnel and how does podcasting fit into how your business makes money? This episode is for you if you're looking to create a show designed to help you increase lead generation, nurture and then convert your audience into buyers. I'm talking: - What is a business funnel and how does it help your business - The kind of content you can create to move people through your funnel - The one part of the funnel a lot of people miss - How to stand out from your competition Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

Is consistency really that important for your podcast? Yes, yes I believe it is and in this episode I'm going to dive into why I believe that and give you some tips on how to create and maintain consistency so your podcast can grow its audience and your business. I'm talking: - Why consistency is so important - The difference between creating consistently and publishing consistently (and which one is best for you to stick to) - My experiences with podfade - Five things you can do to help you maintain consistency Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

Are you an introvert telling yourself it's stopping you from podcasting? If that's the case then this episode is a little pep talk just for you. This isn't an episode where I lecture you on your choices, I'm going to be providing you with my two-step framework to help you get that mic recording instead of gathering dust. I'm talking: - What an introvert actually is (and it may not be what you think) - Why introversion is not a good enough reason - My two-step process that helps me move forwards Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

Looking to get more bang for your buck? Search Engine Optimisation (SEO) can help your podcast reach more listeners, and we all know that more people equals more conversions equals more dollar bills. In this episode, I'm going to be sharing some SEO tricks to help you optimise your podcast so it can rise through the search engine ranks. I'm talking: - What Search Engine Optimisation is and why you should care - The number one thing you need to do to get found on Google - Five more things you can do to help your content get found - Three things you want to avoid when optimising your podcast for SEO Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

From the moment I first heard my voice played back to me I hated it, and I know I'm not alone in that. If you hate your own voice but want to start your own podcast, how do you get over that? In this episode I'm going to be sharing how I got over hating the sound of my own voice so you've got some practical strategies you can use to help you start podcasting. I'm talking: - The surprising truth about my voice you may not know - The journey I took to becoming comfortable with my voice - Three things you can do to help you get over hating the sound of your own voice - A simple reframing you can use to get you podcasting - Authenticity and your voice Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

The first in our debunk series, in this episode I want to help break down the belief that you need a large audience before you can start or grow a podcast for your business. There's plenty of barriers to entry when it comes to podcasting, and a lot of them are only in our own minds, so I'm going to be breaking down why this common belief isn't true. I'm talking: - The impact audience size has on a podcast - Defining what ‘large audience' means - When having a large audience is needed and when it's not - The surprising truth about building an audience with podcasting Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

Making good choices can be overwhelming, which is why I've created our Basics series, so you can learn the questions you need to ask to make the best choices for you, your business and your podcast. When you're pre-launch, podcasting software can feel like a BFD, so in this episode I'm going to break down the things I look for in software so you can make an informed decision. I'm talking: - My recommended software for recording your podcast - The features of recording software I think are must-have - What software is the best for recording interview shows - Software for editing your podcast Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.

There's a lot of recommendations out there for podcasting mics, but very few people talk about the information you should know before coughing up what can be a not insignificant sum of money. In this episode I'm going to be spilling the beans on what you need to know to make sure you end up with a great mic instead of a very expensive paperweight. I'll be talking: - The top three mistakes business owners make when choosing a mic - The difference between a condenser and a dynamic microphone and which one you want - What equipment you do and do not need to record your podcast - The real secret to great audio (spoiler: it's not actually your mic) - Ways you can increase your audio quality Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. If you enjoyed this episode, I'd really appreciate it if you'd leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don't miss any of our mini episodes designed to help you get heard and get paid.