Real Talk with Real Fit Pros

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Listen in as fitness industry veterans Jonathan Lautermilch and Marc "The Fitness Ninja" Zalmanoff share strategies to grow your fitness business and help fit pros get paid what they're worth.

Fit Pro Bros


    • Nov 22, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 36m AVG DURATION
    • 124 EPISODES

    Ivy Insights

    The Real Talk with Real Fit Pros podcast is a highly recommended show for fitness professionals looking to succeed in the industry. Hosted by Marc and Jonathan, this podcast brings valuable knowledge and insights from successful fitness business owners and experts. The guests on the show have built their own successful businesses, providing listeners with real-world advice and strategies to help them achieve success at a faster pace.

    One of the best aspects of this podcast is the combination of light-heartedness, humor, inspiration, and education that it offers. The hosts deliver the content in an interesting and engaging manner, making it enjoyable to listen to. The delivery style keeps the show interesting and ensures that listeners stay engaged throughout each episode. Additionally, the hosts share their own wisdom and experiences, adding further value to the content.

    Another great aspect of this podcast is the abundance of tactical information provided. Listeners in the fitness space will find a wealth of valuable tips and strategies to help them succeed in their own businesses. The information shared is practical and can be easily implemented, making it highly beneficial for fitness professionals looking for actionable advice.

    Furthermore, the podcast is not only informative but also entertaining. The hosts possess extensive knowledge in the field and have a genuine passion for helping others succeed. Their positive attitude shines through their work, creating an enjoyable listening experience for their audience.

    In terms of drawbacks, it's challenging to pinpoint any significant negatives about The Real Talk with Real Fit Pros podcast. However, some listeners may prefer longer episodes as 30 minutes might feel too short for those seeking more in-depth discussions or interviews.

    In conclusion, The Real Talk with Real Fit Pros podcast is an exceptional resource for fitness professionals looking to start or grow their businesses. Marc and Jonathan's vast knowledge combined with their entertaining delivery style make this podcast both educational and enjoyable. Listeners can expect valuable insights from successful fitness business owners while also receiving practical tips that can be implemented right away. This podcast is a must-listen for anyone in the fitness industry seeking to achieve long-term success.



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    Latest episodes from Real Talk with Real Fit Pros

    Revolutionizing Health & Fitness: RFK's Reforms, Retention Tactics, and Industry Insights

    Play Episode Listen Later Nov 22, 2024 55:50


    In this episode of Real Talk with Real Fit Pros, Jonathan, Josh, and Andrew explore the future of health and fitness in the wake of recent political shifts. From RFK's potential reforms to the FDA and food industry to strategies for retaining clients in challenging times, this episode is a must-listen for fitness pros navigating the ever-changing landscape. Highlights include: The role of community in achieving personal and professional growth

    Big Pharma in Fast Food: Ozempic, Weight Loss Trends & Staying Grounded Through Election Chaos

    Play Episode Listen Later Nov 8, 2024 38:56


    In this episode of Real Talk with Real Fit Pros, Josh and Jonathan tackle the intersection of Big Pharma and fast food as the weight loss drug Ozempic gains popularity. With brands like Smoothie King tailoring “Ozempic-friendly” menus, the fitness industry faces new challenges. We discuss the ethics of targeting Ozempic users without promoting true healthy habits and share real-life client stories about the impact of these weight loss trends. Plus, we dig into the shocking bodybuilder brawl involving Jeff Nippard and Mike Vaughn and the social tensions in the lead-up to the election. Don't miss this episode packed with insights, real talk, and tips for thriving in the chaos!

    Thriving in Chaos: Positive Mindset Routines, Economy Monkey px & Finding Focus in Fitness

    Play Episode Listen Later Oct 4, 2024 41:48


    In this episode of Real Talk with Real Fit Pros, Jonathan, Josh, and Andrew tackle the wild ride of today's world, covering topics like “Economy Monkey px” and the importance of positive mindset routines to stay grounded. They share personal stories on maintaining mental resilience and reveal practical tips to focus on what matters most. From morning routines to filtering out negativity and avoiding burnout, this episode is a guide to thriving in chaos and finding peace in what you can control. Tune in to get a fresh perspective and take charge of your journey toward success.

    How VR is Transforming Fitness: Fit XR, Olympic Controversies & Viral Trends

    Play Episode Listen Later Sep 27, 2024 54:06


    In this episode of Real Talk with Real Fit Pros, we explore how virtual reality is making waves in the fitness space, with companies like Fit XR offering virtual workout classes that bring the gym experience right into your living room. Could this be a new revenue stream for gym owners? We break down the pros and cons, plus how VR fits alongside traditional fitness methods. Then, we shift gears to discuss Olympic controversies, including debates about transgender athletes in boxing and the deeper social issues surrounding the Games. And if that wasn't enough, we tackle the viral spring onion coffee trend from China. Can it really help with weight loss? Tune in for an insightful discussion on fitness, culture, and the weirdest viral trends!

    The Comeback Episode: Real Talk with Real Fit Pros Returns!

    Play Episode Listen Later Sep 20, 2024 63:01


    Real Talk with Real Fit Pros is back and better than ever! In this special comeback episode, host Jonathan Lautermilch introduces new co-hosts, Josh Riggs and Andrew Carlson, who bring a wealth of fitness and business experience to the table. In this episode, we're tackling: The recent 50% price increase at Planet Fitness and what it means for the rest of the industry. How to handle inflation and focus on retention over acquisition. A unique strategy of using Tinder to pick up fitness clients—is it ethical, or just clever marketing? The role of AI in the fitness world and how it can aid (but never replace) the human touch in coaching. Join us for a jam-packed discussion that mixes serious business strategies with fun and unique insights. Don't miss out—subscribe now and stay tuned for more episodes!

    Real Journeys, Real Fitness with Malachy Kelly

    Play Episode Listen Later Dec 3, 2023 38:36


    Dive into the inspiring world of Malachy Kelly in this episode of "Real Journeys, Real Fitness," hosted by Jonathan. This engaging conversation covers Mal's journey from fitness to entertainment, filled with anecdotes and insights. Discover Mal's personal life, including his long-term partnership with Trina and their unique life choices. Gain an inside look into the structure of their podcast episodes, focusing on Mal's evolution as a fitness professional. Hear about Mal's transformation from being overweight to a respected fitness expert, his experiences working in a hotel gym, and his philosophy of valuing client results over sales. Jonathan and Mal then explore the crucial role of fitness in enhancing the lives of older adults, emphasizing balance exercises and the power of gamification in improving cognitive function and reducing fall risks. Mal shares his unexpected foray into the circus industry, detailing his 19-year journey and transition from fitness to circus performance, and how it shaped his client interactions. The episode also delves into the importance of niche coaching, client engagement through education and entertainment, and the profound impact of mentorship and intentional actions in personal growth. Don't forget to follow "Real Talk with Real Fit Pros" on Spotify for more insightful episodes. Also, keep up with Malachy Kelly's exciting journey by following him on his social media platforms!

    Bridging The Gap Between Medicine And Fitness with Amy Wilson

    Play Episode Listen Later Sep 25, 2023 41:35


    Join Jonathan & Amy as they journey through Amy's transformative 30-year path from pharmacy to aerobics. The podcast shines light on past dieting misconceptions and the paradigm shift towards holistic health. Amy, wearing both pharmacist and fitness expert hats, champions proactive health over a reactive healthcare system. They delve into challenges faced by Fit Pros and the synergy between the medical and fitness sectors. Emphasis is laid on personalizing client engagement and fostering client-trainer-doctor relationships. The duo also shares reflections on their past choices, sprinkled with light-hearted musings. Concluding with tips for amplifying expertise, this conversation is a blend of insights and inspiration. Dive in! 

    From Fit Pro To COO with Ben Ludwig

    Play Episode Listen Later Sep 18, 2023 53:14


    Join Ben and Jonathan as they journey through the fitness realm. From Ben's rise as a personal trainer to becoming a fitness CEO, to the dance of sales and leadership, they shed light on the industry's intricacies. Delve into the essence of creating a memorable company culture and the balance between drive and compassion. Learn about navigating challenges like COVID-19, the art of selling impactful fitness outcomes, and the irreplaceable value of human connection in an AI age. Revel in their insights on personal motivation, their take on client objections, and heartwarming anecdotes from the field. Be inspired by two industry titans. #FitnessJourneys

    From News Reporter To 6 Figure Fit Pro with Victor Fernandes

    Play Episode Listen Later Sep 11, 2023 51:58


    Dive into the latest episode of "Real Talk of Real Fit Pros" where Jonathan and Victor delve deep into an engaging conversation. The pair reminisce on Victor's transformative journey, charting his shift from a 24-year journalism career to establishing his mark as a FitPro. At the heart of this transition is Fernandes Fit, Victor's entrepreneurial venture that impacts families across the U.S. Victor, drawing from his journalistic skills, not only mastered the art of motivation but also recognized the potential of online training. Both Jonathan and Victor share insights from their fitness journeys, emphasizing the significance of time, setting standards, and the delicate balance of personal well-being, family, and faith. The duo underscores the importance of authenticity, with Victor giving a sneak peek into his upcoming book that chronicles his path to self-discovery. As they wrap up, the two discuss future plans, showcasing the camaraderie that embodies the essence of their podcast. Dive in for a blend of business, fitness, and life lessons!

    From Fit Pro To Hollywood! with Dr Slava Shut

    Play Episode Listen Later Sep 4, 2023 40:10


    In this engaging podcast episode, Jonathan delves deep into the multifaceted journey of Slava, a passionate individual who transitioned from dreams of medicine to the realms of sports medicine and physical therapy. The duo touches upon their shared experiences, from starting in personal training to making a mark in physical therapy, highlighting the joys of helping patients with severe injuries find their feet again. Dive deeper as they shed light on the challenges and strategies behind establishing successful clinics, the undeniable essence of human connection in industries like veterinary and fitness, and the role of quality care in fostering enduring client relationships. Not one to be boxed into a single profession, Slava also shares his unexpected foray into Hollywood – from investing in movies to making a screen appearance. As they discuss the importance of seizing opportunities, especially in cinema, they also touch upon their fitness inspirations, the need for a mentor, and the reasons one shouldn't skimp on hiring one. Join us for an exploration of dreams, dedication, and the ever-evolving paths of two dynamic personalities.

    The Power of Self Education As An Entrepeneur with Sam Visnic

    Play Episode Listen Later Aug 28, 2023 46:01


    Join Jonathan as he delves deep into Sam's fascinating transition from a former "skinny kid" to a certified personal trainer in the bustling 24-hour fitness clubs of Las Vegas. However, the corporate world wasn't for Sam. We follow his audacious shift to independent training, shunning corporate pressures. Dive into his early passion for corrective exercise and how Paul Czech's teachings influenced him, leading Sam to focus on orthopedic clients. Jonathan and Sam swap stories of their physical therapy backgrounds, discovering niche clientele and evolving with them. Listen in as Sam reveals starting in Los Angeles, offering manual therapy and astutely growing his business through referrals. The duo candidly shares sales strategies, pivotal entrepreneurial moments, and the art of specialization. Also, enjoy light-hearted discussions on their take on "pineapple on pizza" and Sam's dynamic online resources. By the end, anticipate a sneak peek into their promotional strategies for the next episode. Dive in for a blend of fitness insights and personal anecdotes.

    Building The Plane In The Air, The Way Of The Entrepreneur with Thalia Watkins

    Play Episode Listen Later Aug 21, 2023 43:23


    In this enlightening episode, Jonathan and fitness entrepreneur Thalia trace her dynamic journey from an Army National Guard member to a thriving personal trainer. The duo delve deep into Thalia's aspirations, emphasizing the importance of having a solid plan and the transformative choices she made, including furthering her education. They discuss the pivotal role of authenticity in branding and the profound impact of seeing positive transformations in clients. The conversation also touches on the inevitable challenges of entrepreneurship, with Thalia candidly discussing her initial missteps. They reflect on the essence of living with purpose and the imperative of seizing opportunities. Thalia shares her contact details, hinting at future collaborations, before the two share a heartfelt goodbye. This episode promises deep insights into the world of fitness entrepreneurship. Join our Facebook Group here: ⁠https://www.facebook.com/groups/realtalkwithrealfitpros

    The Journey from Fit Pro to Biz Pro with Ash Burleigh

    Play Episode Listen Later Jul 31, 2023 45:13


    In a heart-to-heart chat, Jonathan and his guest, Ash Burleigh, dove deep into the world of online training and business coaching for trainers. Ash shared his remarkable journey, starting as a coach in the adventure industry and then transitioning into a successful personal trainer. But he didn't stop there. Ash went on to grow his own fitness studios and discovered the magic of shifting from group coaching to a more personalized approach for outstanding results. Join Jonathan in this episode as Ash discusses stories about his experiences with the PT Distinction software and the hurdles he faced while building his career. He also touched on the importance of being coachable and open to learning from others—a key factor in growth and success. Enjoy! Connect with Ash Burleigh through these links: https://ptdninja.com/optc https://ptdninja.com/gold https://www.facebook.com/ashptdninja Join our Facebook Group here: https://www.facebook.com/groups/realtalkwithrealfitpros

    ash burleigh fitpro pt distinction
    Back Bone Secrets with John Welch

    Play Episode Listen Later Jul 10, 2023 48:26


    Join Jonathan Lautermilch and John Welch for this episode where they discuss how to 10x fitness clients' movement, performance, and quality of life through "Back Bone Secrets." John Welch has 20+ years of experience as a Check Practitioner and a Neuromuscular Reprogramming Specialist and is the author of Back Bone Secrets. Tune in to hear John's story and how to help your clients get more of what they're worth in their fitness. You can follow John by joining his Facebook Community, Freeborn Neck Protocol: https://www.facebook.com/groups/freebornneckprotocol, or snagging a free copy of his book "Back Bone Secrets" https://backbonesecrets.com/. Join our Facebook Group here: https://www.facebook.com/groups/realtalkwithrealfitpros

    FU Money

    Play Episode Listen Later Jun 1, 2023 25:25


    The fortune is in the follow-up, and in this episode, Jon and Marc discuss the importance of short-term and long-term follow-up with everyone who has ever shown interest in your services. Far too many coaches reach back out once or twice, then write people off as "lazy" or say things like "they just don't want it bad enough." Life happens to us all, and as a fit pro, you're not a top priority in people's lives. It's on us to do our due diligence and help our prospects solve their problems. Tune in for more. Enjoy!

    The Age of A.I.

    Play Episode Listen Later Apr 28, 2023 29:38


    The scamdemic caused a major shift in the fitness industry. With the launch of ChatGPT (and other similar software), we are experiencing the next big change in the fitness game. Artificial Intelligence software is here to stay. The utility is endless, and we've already seen it spit out full-pledged fitness programs. Tune in as Jon & Marc discuss the pros and cons of A.I. in the fitness world and how you can use it to your advantage to serve your clients better! ENJOY!! Check out the software Marc mentions at: https://go.coachific.com/onboard/?ref=motus

    Becoming an Author

    Play Episode Listen Later Apr 21, 2023 24:58


    One of the most powerful ways to establish yourself as an authority is to become a published author. In this episode, Jon & Marc discuss their upcoming book collaboration that includes nine other fitness badasses! The book, aptly named Real Talk With Real Fit Pros, is an avenue for these coaches to tell their stories and have an asset that will be valuable for years to come. People may throw away a business card or flyer, but people don't discard books. Enjoy!

    Relevancy in Social Media

    Play Episode Listen Later Apr 7, 2023 22:44


    The news cycle seems to be ramping up again with extremely polarizing topics. From a former President being arraigned, Andrew Tate released from jail, and a trans person on a beer can, there is no lack of shenanigans occurring in our world. While you don't need to have an opinion or take a stance on anything you don't care about, you can absolutely use these things to your advantage in your own social media presence. Tune in as Jon & Marc discuss how to leverage the craziness of the world to get more eyes on you and the value to possess. Enjoy!!

    S.W.O.T. Analysis

    Play Episode Listen Later Mar 31, 2023 33:04


    Continually growing your business is no small task. Oftentimes we're too far in our business to see what's really working, what's not working, where we need help, and where we have opportunities for growth. In this episode, Jon & Marc discuss the benefits of doing a quarterly SWOT analysis, what that even means, and how to craft your business initiatives from the results you get. If you have any desire at all to grow your business, or even just maintain what you've built, you do not want to miss this. Grab a notepad and enjoy!!

    Riches in the Niches: A Conversation w/ Brian Gryn

    Play Episode Listen Later Mar 17, 2023 39:30


    On this episode, Jon and Marc have the opportunity to interview seasoned fit pro Brian Gryn. Brian Gryn is an intermittent fasting expert, wellness coach, author, human movement specialist, and host of the Get Lean Eat Clean Podcast. He has spent over 20 years in the health and fitness industry. Throughout this time, he did what all fitness professionals need to do at some point, and that's hone in on his ideal client and pour all his efforts into serving those people at the highest level. You can learn more about Brian by visiting https://briangryn.com Enjoy!!

    You Don't Have to Be Like Them

    Play Episode Listen Later Mar 6, 2023 26:23


    In a world of IG Fitness "Influencers," it can be easy to think you have to show T&A, be insanely outlandish, gym shame others, or whatever other latest "trendy" thing is happening, to get attention on you and your business. In this episode, Jon & Marc discuss the perils of social media, and how true fitness professionals can actually use these things to their advantage to speak to their unique audience. There may be no right way to do any of this, but Fit Pro Bros encourage you to make sure you're being YOU when you show up in all aspects of life. ENJOY!

    Strong By Design: A Conversation with Chris Wilson

    Play Episode Listen Later Feb 25, 2023 49:38


    In this episode, Jon and Marc have the pleasure of interviewing Chris Wilson, a fitness professional of 25 years. From working the front desk of a gym after graduating college to working alongside industry leaders such as Charles Poliquin & Mike Westerdal, Chris has certainly demonstrated a love of the fitness industry and helping impact the masses. His roles at Critical Bench and Strong By Design have been vital, helping these companies to reach over a million people and produce over 4000 instructional videos on YouTube. Tune in to hear a great story about perseverance and determination, and make sure you check out his links below. ENJOY!! Guestio Profile - https://app.guestio.com/guests/3176 Instagram - https://www.instagram.com/coach_chriswilson/?hl=en Facebook - https://www.facebook.com/criticalbench

    Strong Things

    Play Episode Listen Later Feb 3, 2023 38:17


    Recently, Real Talk w/ Real Fit Pros co-host Marc Zalmanoff did a strongman competition and you can bet your ass there were some lessons learned! In this episode, Jon asks Marc to share the experience and dives into how this competition translates to fitness, business, and life. Enjoy!!

    real talk marc zalmanoff
    The Whale

    Play Episode Listen Later Jan 26, 2023 26:21


    If you didn't know, there's a new movie out with Brendan Fraser called "The Whale" where he plays a 600lb man. Suffice to say, from a health and wellness standpoint, this brings a certain conversation to the forefront. Tune in as Jon & Marc discuss fatphobia/fat shaming, how fitness professionals can utilize things like this in pop culture to draw attention, and how it's ok to draw a line in the sand as long as you're being true to yourself and the message you desire to put out in the marketplace. Enjoy!

    Episode 100!!!

    Play Episode Listen Later Jan 19, 2023 25:02


    In this episode, Jon and Marc celebrate the 100th edition of the Real Talk w/ Real Fit Pros Podcast! Starting in December of 2020 with the only thought in mind to add value to fellow fit pros and help them get what they're worth, The Fit Pro Bros have hit 100 episodes and over 40 interviews along the way. Most people won't even drink 8 cups of water for 2 days in a row! Tune in as they discuss the journey of consistency, their favorite guests to date, what it means to just keep showing up, and where they go from here. And if you haven't already, please subscribe, leave a 5-star review, and congratulate the guys on achieving something very few podcasters ever will. ENJOY!

    Rapid Fire w/ The Fit Pro Bros

    Play Episode Listen Later Jan 13, 2023 21:26


    The Fit Pro Bros mix it up a little to kick off the new year and do a little word association/rapid fire questions. Jon gives his unfiltered reactions and words of wisdom to common things we hear from fellow fit pros. Tune in and rev up your business toolbox with some truly helpful advice. ENJOY!

    Intentionality

    Play Episode Listen Later Dec 30, 2022 31:14


    In business and in life, you can't just expect things to happen the way you want without setting intentions toward those things. In this episode, Jon & Marc discuss the importance of setting clear targets and objectives, then breaking those down into the daily activities needed to create success. They also discuss the power of using a singular word each year to become a filter for your actions and decision-making, insuring you continually move closer to the life you desire! ENJOY! p.s. Join us for our Client Acquisition Business Bootcamp on January 4th at 2PM CST! Click the link to sign up: https://fpcbootcamp.com/

    Why We Do What We Do

    Play Episode Listen Later Dec 23, 2022 18:58


    It's difficult at times to see the big picture of why we build a business for ourselves. Long night, early mornings, struggles that stress us out, more month than money. We oftentimes want to throw in the towel more than people realize. But every now and then life happens and reminds us exactly why we go thru the process of striving for greatness. Tune in as Marc gives a powerful reminder of why you should be on a mission to get what you're worth! And he also encourages you to take stock of the past 12 months, and set intentions for the year ahead. Enjoy!!

    The Liver King

    Play Episode Listen Later Dec 9, 2022 23:04


    One of the hardest things to do in the marketplace is to gain trust. Even harder is REgaining trust after it's been broken. In this episode, Jon & Marc discuss the latest drama surrounding the polarizing Liver King, who has made quite the name for himself this year in the health and fitness industry. To absolutely no one's surprise, it was recently revealed he uses steroids, which even Stevie Wonder could see! However, there are always lessons to be learned in situations like this, so tune in to see why your word is so important and how true fit pros can leverage scenarios like this to further their own positive influence on their audience. ENJOY!!

    Do These Two Things NOW to Grow Your Business

    Play Episode Listen Later Dec 2, 2022 23:41


    The holiday can be a very lucrative time for your fitness business if approached with the proper strategy and intention. Tune in as Jon & Marc discuss two very specific strategies you can deploy right now to finish the year strong and set yourself up for a great start to 2023! Enjoy!!

    Thanksgiving Edition

    Play Episode Listen Later Nov 23, 2022 30:49


    It's Thanksgiving week, which means there's no better topic to talk about than gratitude. Tune in as Jon & Marc get personal on what they're grateful for, and why gratitude matters so much for your overall success. Happy Thanksgiving everyone Enjoy!!

    You Get Paid for Done

    Play Episode Listen Later Nov 19, 2022 21:46


    Oftentimes we confuse our actual working hours for productivity. As a fitness coach, we get paid for the result. Whether it takes you 12 hours to help a client or 1 hour to help a client, if they are achieving their goals as a result of your guidance, then you're serving your role and providing the value they desire. Tune in as Jon & Marc discuss how to make sure you're not just being busy for the sake of being busy, and how to not get trapped into feeling guilty for not working all the time. Enjoy!

    Dos and Don'ts of Social Media

    Play Episode Listen Later Nov 10, 2022 25:53


    Have you ever read a post on Facebook that made you shake your head and ask yourself “Why would someone put that out there??” We all have! There's a time and place to share you and your story, and all the time is not the right answer. You can absolutely be authentic, but if you're using social media to build your business, you may want to heed a few key pieces of advice discussed in this episode. Tune in as Jon & Marc talk about the dos and don'ts of social media and how you can utilize your trials and tribulations to reach your audience. Enjoy!

    How to Do All the Things

    Play Episode Listen Later Oct 27, 2022 27:44


    The tasks of life can often seem never-ending. One of the most common issues we hear from fellow fit pros, especially those who run their own business, is finding time to get everything done. Social media posting, admin work, actually training your clients, spending time with your significant other, spending time with your kids, getting in your own workouts…it can be a LOT! The key to all of this is knowing how you're spending your time, and continually improving how that time is allocated. In this episode, Jon & Marc discuss the Time Study, a surefire way to figure out exactly how you're spending your time on a daily basis, then optimizing your schedule to move towards a routine you love showing up for. Enjoy!

    Organization and Time Management: A Conversation w/ Emily Kimbrough

    Play Episode Listen Later Oct 21, 2022 41:52


    As a business owner, one of the most difficult things is managing your own self. From time to tasks to keeping everything organized, it can be a daunting endeavor to even know where to start. On this episode, Jon and Marc interview Emily Kimbrough, owner of Organized Business Solutions. Having been in the corporate world, then venturing into the health and fitness realm, Emily is well-equipped to help fit pros clear out their inbox, organize their schedules, and spend more time doing the things they love. You can connect further with Emily by joining her free Facebook Group “Organized Business Solutions” or by emailing @ emily@organizedbizsolutions.com ENJOY!

    Celebrate Your Wins

    Play Episode Listen Later Oct 14, 2022 29:17


    We are always our own worst critics. Oftentimes we focus so much on the one or two things that didn't go right and totally neglect the 17 things that DID go right. In this episode, Jon and Marc discuss the importance of celebrating your wins, no matter how big or small, and giving yourself the grace you so often give others. Enjoy!

    Social Media Reminder

    Play Episode Listen Later Oct 7, 2022 26:40


    You don't always have to like it to like it! When it comes to social media, there's no better way to address a wide audience of people on a daily basis. It's not the only way to market yourself, but it's a great way to show up and add value on a consistent basis to your ideal client. Tune in as Jon & Marc share some strategic ways to utilize social media to go get what you're worth. ENJOY!

    Focus for Q4

    Play Episode Listen Later Sep 30, 2022 27:50


    We are approaching the 4th quarter of the year, and in the fitness industry, things typically go one of two ways for fit pros. Make. Or break. While it should be business as usual, there are definitely things you can be doing to position you and your business appropriately and show up to serve in a powerful way. In this episode, Jon & Marc discuss some very specific things you can do now to make the last 3 months of 2022 a success! Enjoy!

    Live Event Recap

    Play Episode Listen Later Sep 22, 2022 34:28


    On September 15th & 16th, 2022, Jon and Marc hosted the first annual Fit Pro Collective LIVE event! This two-day extravaganza was a success, a learning experience, and truly made an impact on many fellow fit pros. The lineup of speakers was incredible and the overall theme of working on the person in the mirror FIRST in order to make everything else more effective was heard loud and clear. Tune in as the Fit Pro Bros dissect their event, what went well, what didn't live up to their expectations, and more importantly, why it's so crucial for coaches to get around like-minded individuals to tap into their full potential. ENJOY!!

    F**K A RECESSION!

    Play Episode Listen Later Sep 14, 2022 15:10


    If you watch the news or scroll too much social media or listen to people who have lost their passion in life, you can easily be led to believe the economic sky is falling and everyone should be hoarding their money like Scrooge McDuck! However, as fitness professionals, people still need our help, and it's YOUR responsibility to continue to serve others and boldly promote your message. Tune in as Marc gets a little Ranty Ranterson and tells you why a recession, perceived or otherwise, is of no concern to you, and what you should be focusing on instead. Enjoy!!

    Don't Be a DM Douche

    Play Episode Listen Later Sep 9, 2022 22:40


    When promoting your fitness services, there may not be a “right” and “wrong” way by definition, but there are certainly strategies more fruitful than others if you intend to build a long-lasting business. In this episode, Jon & Marc tell the story of someone who just couldn't help themselves from utilizing a tactic that is universally loathed, and proceeded to get lambasted on social media. All press may be good press when you're famous, but when you're trying to make a name for yourself and have a positive impact in this industry, this is definitely NOT the way to do it. Get ready for some ranting, along with some solid tips to cultivate your business growth! And make sure and visit https://fitprocollectivelive.com/discount-9256 to get your discounted ticket for Fit Pro Collective LIVE on September 15th-16th in the Dallas/Ft. Worth area. Enjoy!

    3 Things You Should Be Doing RIGHT NOW to Grow Your Business

    Play Episode Listen Later Sep 2, 2022 26:40


    Knowing the cyclical nature of the fitness industry is one of the keys to operating a successful business long-term. You should always be adding value to the marketplace and building your brand, but there are certain times of the year that are crucial for growing your clientele. In this episode, Jon & Marc discuss 3 specific things all fit pros should be doing right now to grow their business and set themselves up for a great 4th quarter. Tune in, take notes, then implement. And most of all, go get what you're worth! ENJOY!

    Caffeine and Kilos: A Conversation w/ Danny Lehr

    Play Episode Listen Later Aug 26, 2022 50:25


    With 14 years of gym owner experience, Danny Lehr knows a thing or two because he's seen a thing or two. For someone who operates with abundance and is driven in all he does, he also owns Caffeine and Kilos, an active lifestyle brand that compliments his commitment to fitness and serving others. In this episode, Danny shares a ton of nuggets regarding his mindset in the entrepreneurial space, some incredibly useful strategies for hiring the right people regardless of job description, and how he has kept his focus in growing his companies and not worrying about others. To learn more about Danny and all his endeavors, including his social media links, please visit https://dannylehr.com/ ENJOY!

    Scaling Your Fitness Business

    Play Episode Listen Later Aug 11, 2022 34:06


    At some point in your career, you're going to realize you either have to settle for what you're doing and no more than that, or it's time to scale. Hopefully you choose the latter! In this episode, Jon & Marc discuss the ins and outs of scaling. What does it mean? Where should you start? How do you know when it's time? Most importantly, we talk about the REAL road map of figuring out the true answers to all those questions. If you take this to heart, and implement the strategy discussed towards the end of the show, you will undoubtedly get clarity on how to further your mission in business and life, and get what you're worth. ENJOY! For tickets to Fit Pro Collective LIVE, please visit https://fitprocollectivelive.com/

    Serve People's Problems

    Play Episode Listen Later Aug 5, 2022 32:27


    As a fit pro, it's easy to get caught up in building a business you THINK you should be building, instead of the one you actually want to build. This can lead to overworking yourself. You could end up offering solutions with the intention of filling your bank account, not fulfilling your client's needs. And most of all, you can find yourself constantly struggling to maintain consistency in not just your business, but your life in general. In this episode, Jon & Marc explore these topics and offer implementable solutions to make sure you're crafting a business you love showing up for and operating from a place of servanthood and genuine care for the needs of those reaching out for help. And don't forget to get your ticket to Fit Pro Collective LIVE by clicking the link below! https://fitprocollectivelive.com/ ENJOY!!

    Fighting Fire with Strength: A Conversation w/ Matt Venema

    Play Episode Listen Later Jul 29, 2022 55:22


    Public service jobs are often preceded by an undeniable calling, and for Matt Venema, it was no different. A combination of family history, searching for purpose, and the events of 9/11 led Matt to what is currently an 18 year career in firefighting. In this episode, Jon and Marc talk with Matt Venema about his firefighting work, his unique approach to teaching CPR/first aid and how he makes it applicable to his specific audiences (i.e. not boring AF!!), and how fitness has continued to play a role throughout his life. To learn more about Matt and his endeavors, check out http://Elitemedicaltraining.com and https://www.facebook.com/profile.php?id=1330613631. Enjoy!!

    Behind the Fitness Lens: A Conversation w/ Mason Bendewald

    Play Episode Listen Later Jul 22, 2022 46:13


    Over the years, the fitness industry has been revolutionized by fit pros on camera. On this episode, Jon and Marc had the pleasure of interviewing one of the pivotal individuals on the P90X production crew, Mason Bendewald Mason shares some awesome stories of working with industry icon Tony Horton, how he landed in fitness film producing in the first place, and how he currently continues to help fit pros like YOU become the 1% of the fitness landscape. If you want to succeed wildly in the fitness game, you have to make your presence known. Mason gives some truly valuable advice on how to do just that. Also, click the link below to take advantage of Mason's free PDF “10 Things the top 1% of Digital Trainers Do Well.” https://www.thevideogym.com/optin1654072100566 Enjoy!

    Podcasts SUCK: A Conversation w/ Sebastian Rusk

    Play Episode Listen Later Jul 15, 2022 47:45


    In this episode, Jon & Marc had the pleasure of talking with podcast superstar Sebastian Rusk. In the ever-competitive landscape of the fitness industry, there are a few key strategies any fit pro can utilize to easily separate themselves from the competition. Having a podcast is one of them. Sebastian shares the mindset behind having a podcast, why is does NOT need to be fitness related, and discusses with the crew how you're going to suck at podcasting when you first start, and that's ok. He also shares some amazing insights into positioning yourself as a media company (genius!) to gain access to influencers and influential people you may not have access to otherwise. Sebastian is high energy and is passionate about serving others, so buckle up for this awesome conversation full of tangible action steps! To find all of Sebastian's links including his various podcasts, YouTube channel, freebies, etc, please visit https://linktr.ee/sebrusk ENJOY!

    From Bulgaria to Fit Pro: A Conversation w/ Ivan Cholakov

    Play Episode Listen Later Jul 8, 2022 35:59


    In this episode, Jon and Marc had the pleasure of speaking with fellow fitness professional Ivan Cholakov. Ivan is an immigrant from Bulgaria and has one hell of a story to share. He had an opportunity to come to the United States in 2012 and quickly realized the potential to follow his passions was far greater in the US than in communist Bulgaria. While certified as a trainer and nutritionist, it took him a while to find his way. He worked various odd jobs over the years, displaying an incredible work ethic, while always keeping his love of fitness and helping others as the ultimate goal. Tune in to hear Ivan's incredible journey, why he thinks you should never feel “burn out” in your career, and a multitude of other gold nuggets he shares that any fit pro can learn from. To learn more about Ivan please visit him on FB at https://www.facebook.com/ivan.cholakov.56, and on IG at https://www.instagram.com/ivanservantofchrist/ ENJOY!!

    Mills Knows Bills: A Conversation w/ Mills Bender

    Play Episode Listen Later Jun 29, 2022 42:52


    At fitness professionals, it's not always how much you make, but how much you keep! Unfortunately, most of us are never taught proper money literacy, and although we may have a solid revenue generating business, if we don't know how to manage that money properly, we will always struggle. In this episode money expert Mills Bender breaks down some really solid strategies on where to start learning more about your own finances, and gives you some simple action steps you can implement immediately. Grab a notepad and heed her advise on being wiser with your funds, and you will most assuredly be on the path to getting what your worth! ENJOY! https://linktr.ee/millsknowsbills

    There's No Substitute for the Work

    Play Episode Listen Later Jun 23, 2022 27:52


    When it comes to business, there's no lack of shiny object syndrome. Around every corner is a guru selling you on their latest, greatest client getting technique that's sooooo easy. Much like exercise, if it's easy and require minimal work, it probably doesn't work that well. In this episode Jon & Marc share why these gimmicks may work for a short time, but they're never the long term solution, and what you CAN do to build a long term sustainable business. Enjoy!! Join hundreds of other Fit Pros across 9 countries by getting what you're worth: fitprocollective.com/apply.

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