SalesLife

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SalesLife, hosted by Marcos Serna, is a weekly podcast where top-performing Sales reps and leaders reveal their proven tactical strategies on how you can exceed quota and grow your career!

Marcos Serna


    • Oct 10, 2021 LATEST EPISODE
    • monthly NEW EPISODES
    • 34m AVG DURATION
    • 35 EPISODES


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    Latest episodes from SalesLife

    33: How to Make Your Buyer the Hero

    Play Episode Listen Later Oct 10, 2021 46:13


    In today's episode, we sit down with Jason Cutter, CEO of Cutter Consulting Group. Topics Covered: - The A to Z of sales (prospecting, negotiation, and closing)- Jason's unique approach is to be a “Sales Success Architect”- Bringing your true authentic self the Sales process- Making your buyer the Hero in your sales process --------------Want to be on the show? Reach out to Marcos Serna on LinkedIn (link below)https://www.linkedin.com/in/marcosserna/

    32: Why I Sold My Podcast to TrainYo

    Play Episode Listen Later Oct 10, 2021 37:19


    In today's episode, we sit down with the Co-Founders of TrainYo, Sunil Kumar and Omar Sadik!Topics Covered: -The backstories of Sunil and Omar and why they started TrainYo- TrainYo's mission to bring equality and high-quality sales candidates into the tech market.- Why the current education system is broken and what the future looks like--------------Want to be on the show? Reach out to Marcos Serna on LinkedIn (link below)https://www.linkedin.com/in/marcosserna/

    31: Leveraging Relationships to Close 7-Figure Federal Deals - Jose Ward

    Play Episode Listen Later Sep 18, 2021 33:21


    In today's episode, we learn from Jose Ward, Strategic Account Manager at Okta!Topics Covered: - Take a long term view of sales by making personal relationships - Being authentically curious to get to know your buyers- Leverage LinkedIn Sales Navigator to find your potential champions- Use a tool like SendOutCards to nurture personal relationships --------------Want to be on the show? Reach out to Marcos Serna on LinkedIn (link below)https://www.linkedin.com/in/marcosserna/

    30: Working with your CEO to close deals; Kris Rudeegraap

    Play Episode Listen Later Jul 25, 2021 35:46


    In today's episode, we learn from Kris Rudeegraap; CEO at SendosoTopics Covered: - Tips on how to co-sell with your CEO - How to recruit Sales talent to your Startup- Be "scrappy" and work with tools like Upwork- Creative ways to outbound--------------Want to be on the show? Reach out to Marcos Serna on LinkedIn (link below)https://www.linkedin.com/in/marcosserna/

    29: Staying Organized in Sales - Tech Tai

    Play Episode Listen Later Jun 22, 2021 48:25


    In today's episode, we learn from Tech Tai! Learn her strategy on how to: - Become a unicorn sales rep- Organize your workflow --------------Want to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!

    28: Authentic Selling - Jeff Kirchick

    Play Episode Listen Later Dec 12, 2020 29:04


    In today's episode, we have Jeff Kirchick, VP of Enterprise Sales at NextCaller!Learn his strategy on how to: - Make prospecting fund - Be authentic when selling - Embrace your weird self! --------------Check out Jeff's Book on Amazon!https://www.amazon.com/dp/B08QDPQVB4/ref=cm_sw_r_cp_api_glc_scv1FbAZ0Q5FA--------------Want to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!

    27: High-Growth Sales Teams - Scott Leese

    Play Episode Listen Later Dec 7, 2020 41:44


    This week, we sit down with Scott Leese, 6x Sales Leader - 3x Founder - 2x Author - Sales Consultant & Strategic Advisor to startups around the world.We learn his strategy on how to build a top-performing sales team and how a VP of Sales can succeed during the COVID pandemic. You will learn how to:1) Always build 10X pipeline 2) The 3 "p's"--------------Want to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!

    26: GAP Selling - Keenan

    Play Episode Listen Later Nov 24, 2020 34:42


    This week, we sit down with Keenan, author of GAP Selling, CEO, Keynote Speaker, Forbes Contributor, and Award-Winning Blogger.We learn his strategy on how to GAP sell but more importantly, how to use this strategy in the  SDR role. You will learn how to:1) make more efficient cold calls 2) prospect into your top accounts --------------Want to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!--------------Buy on GAP Selling on Amazon!https://www.amazon.com/Gap-Selling-Problem-Centric-Everything-Relationships/dp/1732891001/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&tag=asalesguy-20&linkId=20d8c124ecc50b1773069b29f2b51306&language=en_US

    25: Asking for Help - Jair Williams

    Play Episode Listen Later Nov 23, 2020 3:24


    In our third episode with Jair Williams (SDR at Okta, Inc.) we learn his professional growth strategy. You will learn how to: 1) be honest with yourself2) don't be afraid to raise your hand 3) always write things down that you don't know--------------Want to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!

    24: Professional Growth Tips - Jair Williams

    Play Episode Listen Later Nov 16, 2020 3:34


    In our second episode with Jair Williams (SDR at Okta, Inc.) we learn his professional growth strategy. You will learn how to: 1) document your accomplishments 2) focus on weaknesses and strengths 3) Be a storytellerWant to share a Sales tip and be on the show? Reach out to Marcos Serna on LinkedIn!

    23: Personal Branding - Jair Williams

    Play Episode Listen Later Nov 2, 2020 2:59


    "Make sense of your why, prepare for internal and external meetings, be consistent" - Jair Williams Want to share an SDR sales tip? Reach out to Marcos Serna on LinkedIn! https://www.linkedin.com/in/marcosserna/

    22: Reverse Prospecting - Andy Chen

    Play Episode Listen Later Oct 26, 2020 10:03


    This week learn from co-founder, Andy Chen, on how he exceeded 114% quota using his reverse prospecting strategy. He shares all starting with the problem -- solution -- wins! Don't miss out! 

    21: "Champion" Outbound Campaign - Marcos Serna

    Play Episode Listen Later Oct 19, 2020 4:19


    Learn how Marcos Serna (former Strategic SDR @ Optimizely and current AE @ Okta) was able to generate 166% quota using a unique prospecting campaign he calls the "champion campaign".

    20: Finding the right mentors - Alexandra Turcios

    Play Episode Listen Later Oct 5, 2020 35:40


    Have you always wanted a mentor but never took the initiative to get one? Or have you been too nervous to make the ask? This week, Alexandra, reveals her strategies on strategically finding mentors that will shape your career. Learn how to: - Build your board of directors - Identify your goals and what you want- Hone in on your search and be strategic

    19: Run better discovery calls - Lisa Schnare

    Play Episode Listen Later Sep 28, 2020 44:52


    Lisa has built numerous high performing SDR teams from the ground up and the one thing that is the most important? Running better discovery meetings! Tune in to learn: - Lisa's elements of great discovery- The right questions to ask- Perfecting the handoff from SDR to AE - Winning as a team

    18: LinkedIn Outbounding Strategy - Sarah Hicks

    Play Episode Listen Later Sep 21, 2020 44:05


    Learn how Sarah Hicks (Senior SDR - Predictable Revenue) was able to crush 130% of her quota through COLD LinkedIn outbounding. She shares her tips on how she:- attains a 20-35% reply rate- follows up on comments/likes - never makes a cold call! 

    17: Path to SDR Manager - Kyle Maynard

    Play Episode Listen Later Sep 14, 2020 53:16


    In this episode, we sit down with Kyle Maynard - Manager, Sales Development at Workday. Kyle reveals the tactical strategies that helped him move from top-performing SDR and AE to SDR Manager!! Tune in to learn: - Kyle's Path to SDR Manager - Internal Brand Building for promotion- Finding a mentor and building your "Board of Directors"

    16: Cold Calling Tactics - Cameron Thomas

    Play Episode Listen Later Sep 8, 2020 46:42


    We sit down with Cameron Thomas (New Business Sales Associate; Procurement Leaders) and we dive deep into how he was able to attain 171% Quota just by cold calling. You will learn specific strategies like- Double touch- Drunk dialing - Converting on your top prospects

    15: Psychology of the SDR - Keith Ippel

    Play Episode Listen Later Aug 30, 2020 47:02


    In this episode, we sit down with Keith Ippel the CEO of Spring Activator. We dive deep into the psychology of the SDR during the COVID Pandemic and where to prioritize accounts. Keith shares his strategy on how he closed $300K by talking to his customers! We also touch on why SDRs make the best entrepreneurs!! You will learn how to:- Having endless curiosity - Overcome Impostor Syndrome- How to prioritize accounts- SDR to  Entrepreneur

    14: First 90 Days as an SDR

    Play Episode Listen Later Aug 24, 2020 37:49


    Have you ever wanted to learn how to succeed in your first 90 days??Do you want to learn a proven strategy on how two top-performing SDRs crushed quota and got promoted?In this episode, our co-hosts, Marcos Serna and Andy Chen walk you through what success looks like and the methodical approach that helped them succeed. This is scalable for any SDR looking to make a good first impression! You will learn:

    13: Sales for Introverts - Faris Khalifeh

    Play Episode Play 30 sec Highlight Listen Later Aug 17, 2020 60:35 Transcription Available


    In this episode, learn from Faris Khalifeh on why introverts make the best salespeople! We dive deep into who an introvert is and why they are an asset to any sales team!

    12: Your LinkedIn Brand - Richard Harris

    Play Episode Listen Later Aug 10, 2020 37:17


    Learn Richard's strategy on how to prospect and build your brand on LinkedIn. Richard shares his screen and provides tangible tips that you can implement today! Also, we have a candid conversation about mental health as it relates to the sales profession. Don't miss it!

    11: 10 interviews and 3 job offers - Sunil Kumar

    Play Episode Listen Later Aug 3, 2020 48:31


    All the way from England we have Sunil Kumar on the show. Learn his tactical strategy on how he landed 10 job interviews and was offered 3 positions during COVID! His unique strategy applies to ANY job posting and is a must-watch!

    10: SDR to AE - Pete Prowitt

    Play Episode Listen Later Jul 27, 2020 40:02


    In this episode, we dive deep with Pete Prowitt on what will make you stand out to make the transition from SDR to AE. Pete talks about his experience along with what he looks for when hiring emerging AEs!!

    9: SDR and AE Relationship - Derek Antti

    Play Episode Listen Later Jul 20, 2020 63:37


    Learn how Derek Antti, SDR team lead and president's club achiever, has created successful professional relationships with his 10 AEs across his SDR career. We dive deep into his proven strategies on how to deliver value, establish trust, and bring the energy!

    8: Enterprise Prospecting - Paige Caldwell

    Play Episode Listen Later Jul 13, 2020 50:06


    Learn how Paige Caldwell "the Queen of the East" has been able to achieve 115% quota prospecting to Enterprise accounts! We have a candid conversation on what it takes to be successful and Paige shares her screen on the research she does to personalize outreach. Highly valuable for any SDR rep that is looking to get promoted to enterprise or just wants to level up!

    7: Prospecting to a CEO - Rahim Fazal

    Play Episode Listen Later Jul 6, 2020 22:34


    In this part 2 of 2 mini-series, we sit down with Rahim Fazal, the co-founder, and CEO of SV Academy! Learn how to prospect to the C-suite with example emails and voicemails!!!

    6: Winning the job interview - Sally Bolig

    Play Episode Listen Later Jun 29, 2020 58:56


    Learn from one of the best recruiters in the game on how to 1) get a job interview 2) crush your interview and 3) land a job!! With 8+ years of recruiting experience, Sally Bolig (Fmr. Director of Talent at Yotpo), does not shy away from the hard conversations!! She gives proven tactical advice with EXAMPLES on how to go from unemployed to an employee! This entire interview is GOLD from start to finish so don't miss it!

    5: LinkedIn Prospecting - Edwina Jasarevic

    Play Episode Listen Later Jun 22, 2020 31:25


    We are international! All the way from Syndey, Australia learn how Edwina from Liferay made 116% quota and was the SDR of the quarter through her LinkedIn prospecting strategy! The "queen of social" reveals her strategies with proven tactical examples...you don't want to miss it! 

    4: Importance of SDRs - David Dulany

    Play Episode Listen Later Jun 15, 2020 35:25


    The "father" of Sales Development and CEO of Tenbound, David Dulany, joins the show and shares his thoughts about the current Sales Development landscape.  Learn why SDRs are the "glue" to any organization, how SDRs can ensure sales and marketing alignment, why 3-4X pipeline is essential to crushing quota, and how SDRs can make an impact from Day 1. 

    3: Only 4 Cold Calls A Day - Richard Yang

    Play Episode Listen Later Jun 9, 2020 30:57


    Richard Yang from App Annie is absolutely crushing it as an Enterprise SDR! A "Jack of all trades", we dive deep into his prospecting philosophy that is primarily focused on emails and being data-driven. Richard only makes ~4 cold calls a day so you don't want to miss his AWESOME sales strategy! 

    2: SDR Covid Trends - Rahim Fazal

    Play Episode Listen Later May 25, 2020 36:38


    In this part 1 of 2 mini-series, we sit down with Rahim Fazal, the co-founder, and CEO of SV Academy! Learn what SDR industry trends Rahim is seeing on a daily basis and how SDRs can use this opportunity to grow their career and make an impact at their organization! Follow us on LinkedIn! Marcos Serna - Account Executive @ Oktahttps://www.linkedin.com/in/marcosserna/Andy Chen - Senior SDR Team Lead @ InsideView https://www.linkedin.com/in/theandychen/SV Academyhttps://sv.academy/ Listen to us on iTunes, Spotify, Youtube, Google Podcast! https://sdrlife.buzzsprout.com/

    Why We Created A Sales Podcast During COVID-19

    Play Episode Listen Later May 19, 2020 15:35


    Learn why we created an SDR podcast, survey results from 95 SDRs, who are your hosts, and why you should listen this season! “Your success is our success...so let's get started!"---------------About Us In 2018, Marcos and Andy meet at the prestigious SV Academy that only accepts 1.5% of applicants to attend a 15-week fellowship backed by Owl Ventures and Bloomberg Beta Ventures. https://sv.academy/ Marcos, a former Division I athlete and professional triathlete for Team USA, is an Account Executive at Okta and former Strategic Enterprise SDR at Optimizely. His accomplishments range from being awarded the Q2, Q3, and Q4 Global MVP, 120% total quota attainment, $9M+ pipeline sourced for Fortune 100 companies including Walmart, Disney, Microsoft, Wells Fargo, and AT&T https://www.linkedin.com/in/marcosserna/Andy, a former UC Berkeley Graduate, is a team lead at InsideView where he guides the Phoenix, Austin, & San Francisco team within his first year. His accomplishments range from hitting 120% quota in Q3, hitting 198% quota in Q4, 324% in Q1, sourcing from Fortune 500 and Enterprise Companies including Adobe, Microsoft, Qorvo, and ZipRecruiter's.https://www.linkedin.com/in/theandychen/

    1: Personalizing Emails - Anthony Song

    Play Episode Listen Later May 10, 2020 39:38


    In today's episode, we have Anthony Song - former Enterprise SDR/Team Lead at Inside View, and recently promoted to Account Executive!He shares his prospecting philosophy with REAL EXAMPLES of how he personalizes emails. And the best part? Anthony is attaining a 12-13% reply rate on COLD OUTBOUND! Wow! You don't want to miss this episode!

    SDRLife | Coming Soon

    Play Episode Listen Later May 10, 2020 0:12


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