Simplified Tradie Marketing

Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real wages. Real systems. Real business. If you're still guessing what you earn each week, you're already losing.

Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet ‘cause your staff quietly f**k up? In this episode, I talk about what that slip costs you, and why electricians need to get ruthless about experience and quality control.

AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about the rise of AI-generated leads, why clients are outsourcing their brains, and how it's making some electricians look lazy without even realising it. More importantly, I explain why real personality, real language, and human connection are about to matter more than ever for electrical businesses.

Are you going to be in the same place this time next year or have a thriving electrical business?Join the waitlist 

December turns every electrician's phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects, and why honesty beats anxiety every time. If you're a sparky stressing about the Christmas rush, capacity, clients and keeping your sanity, this will help you breathe and set better boundaries heading into the break.

New Points:https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/

Bunnings. Bluey. Merch everywhere. This one's about how cartoons are billion-dollar sales machines — and what sparkies can learn from it. It's not just marketing, it's positioning. So if your marketing you electrical business in the wrong place… you're cooked. 

I've thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In this episode I talk honestly about what happened when I sponsored a local soccer team, slapped my logo on a rally car, and watched other sparkies set up fancy market stalls hoping for leads. Some things look like marketing, but they're really just expensive ego boosts. If you're a sparky trying to build a proper business engine, this one will get you thinking differently about where your money actually works for you.

In this episode I dive into something most sparkies ignore until it bites them halfway through their business — trademarks, business names, and why ripping off big-brand logos or choosing a name without doing your homework can destroy your company overnight. I share real examples, mistakes I've seen (and nearly made myself), how to check if a name is safe, why trademarking is actually cheap, and how protecting your brand now can save your entire business later.

Feature Episode: Inside Strip Back PodcastIn this special feature, I join Steven and Keith from The Inside Strip Back Podcast — two Dublin electricians doing an incredible job highlighting stories from the trades. The journey from apprentice to business owner in Australia

Sometimes it's not bad luck. It's just you running on empty. Here's why blaming the world gets you nowhere in business or life.

Some clients your sparky business attract are like drink drivers — they've done it wrong for years and think it's fine. Here's how to spot them, stop attracting them, and fix your messaging before they waste your time.Insight: Stripped back podcast S8 E1 - Unlocking business potential with Alan Collins:

Electricians! Tagging other sparkies and brands won't win you clients — it'll lose them. Be selfish. Protect your brand. Promote you.

Stop winging it. Every part of your electrical business needs a system — from quoting to collecting payments. Keep it simple, stay consistent, and watch your profit grow.

Got a lead today for my electrical business — looked normal, until I saw the link. It came straight from ChatGPT.

Electricians! This is a follow on from part one... I got offered a “dream job” from a house flipper — until their coach told me what I should charge. Months later, the place fell apart.This one's about spotting red flags early, walking away from bad clients, and knowing your worth before someone else prices it for you.

Electricians are you attracting tight ass clients? Learn to spot them, avoid them, and build a business around people who actually value your work.

Weasel words kill trust and loose jobs.In this episode, I call out the corporate jargon and clichés that make electricians sound like wankers instead of humans. Cut the fluff, talk normal, and you'll win more work — simple as that.

Ever talked yourself out of soem electrical work by giving clients way too much detail? I share why oversharing kills sales — from flights with Malaysia Airlines to lifting roof sheets on an oven install. The key? Stop selling the journey. Sell the destination.

Got another “exclusive directory” email? Don't take the bait. In this episode, I share the scam, the red flags, and how I got stung myself years ago. If your business is listed on page six of Google, you're not getting leads — you're getting robbed.

Starting your own electrical business is never about the “perfect time” — because it doesn't exist. In this episode, I break down why overthinking kills momentum, what the midwit theory teaches us, and how to actually prepare so you can take the leap with confidence.

Clients don't run on your timeline. Just because someone ghosts you for weeks or even months doesn't mean the lead's dead. In this episode, I share a story that proves why follow-up systems matter — and why “no” is the only real end of the line for your electrical business.

I share three stories highlighting the power of responsiveness, quality service, and reliability. Learn how small jobs can lead to bigger opportunities and how cheap shortcuts hurt your reputation.  Work with Alan - Click HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

I got an email this week that looked like a golden ticket... but I've seen this game before. What feels like opportunity is often just builders fishing for numbers, burning sparkies' time and money. This episode is a reality check on where your quotes are really going. Work with Alan - Click HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

Being flat out doesn't always mean making bank. Too many sparkies hire staff without systems, scale chaos, and end up with more stress + less profit.In this week's pod I spaek the “busy bubble” — why being busy is NOT the same as being successful, and how to actually build a business that gives you profit and freedom. Work with Alan - Click HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

Bonus episode helping you point hack your business to complement your Lifestyle. American Express - Platinum Referral LINKAmerican Express - Expolrer Referral Link Work with Alan - Click HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

The biggest trap electricians fall into: wasting time on logos, slogans, and button colours instead of what actually makes money. If you're stuck in distractions, this episode will snap you back on track.Get on the list

I've run my electrical business stress-free while travelling - thanks to virtual assistants. In this episode, I share exactly how I use VAs for phones, admin, and lead management, plus my simple system for training them. You'll also hear my “Three-Lancer Technique” for finding the perfect VA without wasting time or money.The Electricians Virtual Assistant FINDER DOCIntereted in working with Alan? Click HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

Check out Fordie's stuff below ⬇️Spark Your Interest podcastLock out and Live======Intereted in working with Alan? Click HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

Show Notes:BNI can open doors, but not always the ones you want. Here's my honest take after attending a few meetings and why most of those cards end up in the bin.Intereted in working with Alan? Click HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

You might hate those low-paying EV charger installs for your electrical business. but what if they're your Trojan horse? Don't just do the job - do it smarter.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

Picked the wrong name for your electrical business - regret it? You're not alone... I've done it twice. Here's why it matters more than you think and how to fix it without starting over.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

I lost my best client over a painter's poor decision—and it still stings. This episode's about handling client relationships, especially when things go south, and why staying top of mind after a client moves is critical for your business. Don't let a great client forget your name just because they changed address.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

Time's the one thing you can't buy back. In this episode, I break down two recent jobs that reminded me how much time tradies waste—and how to stop it. From admin hacks to VA delegation, this one's all about taking back your day.How to find and hire a Virtual Assistant - https://simplifiedsparkyva.carrd.co/Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

Ever stuffed up a job and thought it was game over? I've been there—more than once. In this episode, I share how fixing my own screw-ups turned pissed-off clients into loyal ones.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

EOFY is here, and I'm sharing a few hard-earned lessons from my own electrical business. From costly mistakes to smarter money moves – this one might just change how you handle tax time.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

After nearly two months in the dark, my Google Business Profile is finally back—but it came with a few hard lessons. I break down what went wrong, how I got it reinstated, and what you need to know to avoid the same headache. Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business afloat after losing Tesla leads, a lighting store, and my Google profile—all in a short span. If you're putting all your faith in just one builder or source, you need to hear this.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

This week, I'm unpacking why starting out with mates' rates and cheap jobs can come back to bite you. If you're an electrician trying to build a real client base, this one's all about charging properly from day one and avoiding the trap of working for free.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

One month deep into a Google suspension—and it's been a ride. In this episode, I break down what's happening behind the scenes and why your business listing is worth more than you think.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

The time has come. Many have asked. It's here.1. Click This IG Link - https://www.instagram.com/_alan.collins/2. Send me a DM with the word 'Winner'Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

In this episode, I break down why AI is still undercooked and not ready to run your electrical business solo. From glitchy software to robotic phone answering, I share what's working, what's not, and how to use AI without getting burned.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Sparkies - Sick of being sold the dream? 1 Million in profit and 10 staff in one year

Sick of eating costs for every warranty job for your electrical work? In this episode, I talk  when to charge and when to wear it - and how to make warranty work profitable. Whether you're a sparkie or any hands-on tradie, this will change the way you handle call-backs. Tune in from the streets of Japan, ASMR and all.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Too many of you are building your electrical business on rented land — and Google just reminded me the hard way.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

How one greedy invoice cost me thousands in lost referrals — and how electricians can avoid burning bridges with both clients and mates. Learn why short-term thinking kills long-term success and how protecting relationships is the smartest marketing move for any electrician serious about building a profitable business.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Cutting your Electrical quote by 20% might feel like a small move—but you're actually slashing your profit in half. In this one, I break down the real cost of discounts and share how to price jobs without shafting yourself. If you're dropping your pants to win work, listen to this first.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation, you're doing it wrong. This one's about shifting your mindset and making content that actually pulls in work—not just likes.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Sparkies! Flyers aren't dead - just redesigned. In this episode, I break down a trend I've seen land in my own mailbox: casual, “handwritten” notes paired with fridge magnets. It's simple, clever, and it's working. Might be time to ditch the glossy brochures.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Electricians get paid quicker, and pass the card fees. Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options.- Servicem8 Sign Up Offer- Servicem8 Pay Setup1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which suits your business best. Stop expecting one site to do it all. Pick the right tool for the job, and convert more leads.Squeeze page