Simplified Tradie Marketing

I lost my best client over a painter's poor decision—and it still stings. This episode's about handling client relationships, especially when things go south, and why staying top of mind after a client moves is critical for your business. Don't let a great client forget your name just because they changed address.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

Time's the one thing you can't buy back. In this episode, I break down two recent jobs that reminded me how much time tradies waste—and how to stop it. From admin hacks to VA delegation, this one's all about taking back your day.How to find and hire a Virtual Assistant - https://simplifiedsparkyva.carrd.co/Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE

Ever stuffed up a job and thought it was game over? I've been there—more than once. In this episode, I share how fixing my own screw-ups turned pissed-off clients into loyal ones.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

EOFY is here, and I'm sharing a few hard-earned lessons from my own electrical business. From costly mistakes to smarter money moves – this one might just change how you handle tax time.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

After nearly two months in the dark, my Google Business Profile is finally back—but it came with a few hard lessons. I break down what went wrong, how I got it reinstated, and what you need to know to avoid the same headache. Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business afloat after losing Tesla leads, a lighting store, and my Google profile—all in a short span. If you're putting all your faith in just one builder or source, you need to hear this.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

This week, I'm unpacking why starting out with mates' rates and cheap jobs can come back to bite you. If you're an electrician trying to build a real client base, this one's all about charging properly from day one and avoiding the trap of working for free.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

One month deep into a Google suspension—and it's been a ride. In this episode, I break down what's happening behind the scenes and why your business listing is worth more than you think.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

The time has come. Many have asked. It's here.1. Click This IG Link - https://www.instagram.com/_alan.collins/2. Send me a DM with the word 'Winner'Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

In this episode, I break down why AI is still undercooked and not ready to run your electrical business solo. From glitchy software to robotic phone answering, I share what's working, what's not, and how to use AI without getting burned.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Sparkies - Sick of being sold the dream? 1 Million in profit and 10 staff in one year

Sick of eating costs for every warranty job for your electrical work? In this episode, I talk  when to charge and when to wear it - and how to make warranty work profitable. Whether you're a sparkie or any hands-on tradie, this will change the way you handle call-backs. Tune in from the streets of Japan, ASMR and all.Youtube Video - The simplified sparky mentorship HERE 1. The Electricians Guide to Profitable Clients HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Too many of you are building your electrical business on rented land — and Google just reminded me the hard way.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

How one greedy invoice cost me thousands in lost referrals — and how electricians can avoid burning bridges with both clients and mates. Learn why short-term thinking kills long-term success and how protecting relationships is the smartest marketing move for any electrician serious about building a profitable business.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Cutting your Electrical quote by 20% might feel like a small move—but you're actually slashing your profit in half. In this one, I break down the real cost of discounts and share how to price jobs without shafting yourself. If you're dropping your pants to win work, listen to this first.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation, you're doing it wrong. This one's about shifting your mindset and making content that actually pulls in work—not just likes.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Sparkies! Flyers aren't dead - just redesigned. In this episode, I break down a trend I've seen land in my own mailbox: casual, “handwritten” notes paired with fridge magnets. It's simple, clever, and it's working. Might be time to ditch the glossy brochures.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Electricians get paid quicker, and pass the card fees. Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options.- Servicem8 Sign Up Offer- Servicem8 Pay Setup1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which suits your business best. Stop expecting one site to do it all. Pick the right tool for the job, and convert more leads.Squeeze page

Most sparkies speak to clients like they're other tradies—and it's costing them work. In this episode, I unpack how the school system messed with us, and how that same mindset is hurting your marketing. Learn how to dumb down your quotes (in a good way), speak your client's language, and win more jobs.1. Stop chasing leads, let them chase you HERE 2. Follow on Instagram - HERE3. Join my FREE Skool community HERE

Electricians! Stop chasing shiny objects! Whether it's the latest software or some flashy AI gimmick, it's easy to get caught up thinking it's the magic fix for your business problems. The truth? It's all bullshit. In this episode, I break down why doubling down on fundamentals and being lean with what you've got will always win over the next new thing. Listen in and get back to basics!1. Follow on Instagram - HERE2. The cheatcode to Attract, Convert and Retain Clients for Electricians HERE3. Join my FREE Skool community HERE

Electricians!Love a good backlash?  Instagram Post - https://www.instagram.com/p/DHK-PsuSsuk/1. Follow on Instagram - HERE2. The cheatcode to Attract, Convert and Retain Clients for Electricians HERE3. Join my FREE Skool community HERE

Electricians!Your website speed is costing you leads. If it takes more than three seconds to load, people won't wait—they'll go elsewhere. In this episode, I break down why a slow website = lost business and how to test and fix it fast. 1. Follow on Instagram - HERE2. The cheatcode to Attract, Convert and Retain Clients for Electricians HERE3. Join my FREE Skool community HERE

Electricians.A simple text made me want to drop $400 for a dinner...why? Words sell. In this episode, I break down how the right wording can make or break a sale and how you can use this in your electrical business to mske more $ without being pushy.1. Follow on Instagram - HERE2. The cheatcode to Attract, Convert and Retain Clients for Electricians HERE3. Join my FREE Skool community HERE

Electricians... Still looking for a quick fix to get leads? Hate to break it to you—there is no silver bullet. Leads don't magically appear overnight. You need the right systems in place. In this episode, I break down exactly what you need to fix so leads come to you—not the other way around. If you're serious about growing your business, listen in.1. Follow on Instagram - HERE2. The cheatcode to Attract, Convert and Retain Clients for Electricians HERE3. Join my FREE Skool community HERE

Electricians... Struggling to pay your tax bill? Feel like you're working hard but not actually making money? You're probably not charging enough—and this episode will shift your mindset on why you need to be making more. I break down hourly rates, tax, cash flow, and profit, plus the simple pricing changes that can guarantee you take home a proper wage. If you're sick of scraping by, this one's for you.Chat GPT - https://openai.com/1. Follow on Instagram - HERE2. The cheatcode to Attract, Convert and Retain Clients for Electricians HERE3. Join my FREE Skool community HERE

Are you marketing to the right people or just other sparkies? Billy Ocean's team nailed their media placement—are you? Too many electricians waste time flexing online instead of targeting paying clients. Tune in to learn how to ditch the noise and put your message where it actually works.1. Follow on Instagram - HERE2. Get 9 Ways in 9 Days to Attract, Convert and Retain Clients for Electricians HERE3. Join my FREE Skool community HERE

Electricians! Still using a Gmail address for your business? It might be costing you more than you think. In this episode, I break down why a professional email isn't just a small detail—it's a trust signal that can impact whether clients choose you or your competitor. Plus, I'll show you how to upgrade your email without losing a single lead. It's cheap, easy, and takes less than 30 minutes—so there's no excuse! Tune in and level up your business.Get my step-by-step process to set up your professional email HERE1. Follow on Instagram - HERE2. Get 9 Ways in 9 Days to Attract, Convert and Retain Clients for Electricians HERE3. Join my FREE Skool community HERE

Ever dealt with a client who just felt like a waste of time? In this episode, I share two frustrating stories—one about a mystery address and another about an indecisive EV charger install—that taught me the power of spotting "beige flags" early. Knowing when to walk away saves you time, money, and a whole lot of headaches. Tune in to learn how to qualify leads better and avoid time-wasters.1. Follow on Instagram - HERE2. Get 9 Ways in 9 Days to Attract, Convert and Retain Clients for Electricians HERE3. Join my FREE Skool community HERE

Instagram Post i spoke about - HERE.Your website's contact form can make or break your lead quality. Too little information, and you'll waste time on tire kickers—too much, and potential clients will leave. Keep it simple but effective: include urgency, full names, job addresses, and clear call-to-action buttons like Get Your Quote Now. Most importantly, move your form to the top of your website so it's the first thing visitors see—this small tweak can significantly increase your leads.1. Follow on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE

Too many sparkies treat their website like an afterthought, but it's the tool that works for you 24/7. In this episode, I'll show you how to make yours actually bring in leads—without wasting cash on ads. Plus, one small tweak that made a massive difference for my own business.1. Follow on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE

My dog Molly sadly died and we recived somthing special. Learn from it.For more...1. Follow me on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE 1. Follow on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE

Podcast Rebrand.For more...1. Follow me on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE 1. Follow on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE

Google reviews are one of the easiest ways to build trust and win more jobs—but too many tradies overcomplicate the process. In this episode, I break down a simple, no-fuss, three-step system to get more reviews without fancy software or awkward begging. We'll cover the best time to ask, how to follow up the right way, and a sneaky little trick to filter out bad reviews before they go public. If you want more five-star reviews (without the hassle), this one's for you!For more...1. Follow me on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE =====To contact, follow and DM. @_alan.collins ====Servicem8 - Get 30% off for 6 Months code HERE

For more...1. Follow me on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE Dog Bless

If you found anythung here usful...1. Follow me on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE Dog Bless

1. Follow me on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE Dog Bless

Send us a text1. Follow me on Instagram - HERE 2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE Dog Bless

Send us a textWho's picking up your phone when you're knee-deep in work? In this episode, I dive into why answering your own calls might be costing you big time. =====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

Send us a textIn this episode, I share a story about how a small, personalized gesture—a simple brownie—led to $10,000 worth of work. It's all about staying top of mind with clients in creative, thoughtful ways. I talk about networking, building relationships, and how sending the right “ethical bribe” can make all the difference. Listen in to hear how I keep clients coming back with small but impactful gestures, and how you can do the same for your business. =====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

Send us a textThe common mistake I see all the time—people hiring web developers expecting them to handle the marketing too. Spoiler: they're not the same thing. A web developer can give you a great-looking website, but without the right marketing and messaging, it won't convert visitors into clients. I'll share why you need a clear marketing plan before you build your website and how doing this can save you from wasting money on a pretty site that doesn't perform.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

Send us a textCall-out fees or service charges in the trades industry. I share strategies for presenting these fees in a way that clients understand and accept, and highlight the potential pitfalls of offering $0 call-out fees without properly accounting for the costs. Include personal insights and practical tips for staying profitable while keeping clients satisfied.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

Send us a textIn this episode, I'm discussing why Google Ads might not be the best option for small businesses starting out. I'll cover how they work, the high costs of pay-per-click, and why they can quickly drain your budget if you're not set up properly. You'll hear real stories from tradies who pushy digital marketers have burned, and I'll explain why focusing on organic marketing and building a strong online presence might be a better, more affordable strategy for long-term success.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

Send us a textIn this episode, I talk about why making things easy for your clients—like spoonfeeding—can make all the difference. I share a real-life story of a gym missing out on reviews by creating unnecessary friction, and how you might be doing the same in your tradie business.From using simple tools like QR codes for reviews to guiding clients step-by-step through quotes and invoices, it's all about removing roadblocks. Tune in for quick, practical tips to streamline your client interactions and boost your business with less effort!=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

Send us a textIn this episode, I go into the concept of authority and why it's crucial for us as a tradie business. I'll share a recent experience that reminded me how important it is to go beyond just competing on price and focus on building trust and credibility with our clients. I'll walk you through simple, actionable steps to establish your authority, from gathering Google reviews to showcasing your work and being upfront with licensing and insurance. If you want to command higher rates and build a solid reputation in your trade, this episode is packed with insights you won't want to miss.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

In this episode, I'm getting real about the importance of consistent marketing for your tradie business. If you're relying too much on a couple of builders and not staying on top of your marketing, you're risking downtime and lost income. Marketing isn't something you can set and forget; it's like a muscle that needs regular exercise to stay strong.I'll share practical tips on how to keep your business thriving by consistently seeking out new opportunities, optimizing your online presence, and following up on leads. It's all about staying proactive and making sure your pipeline is always full. =====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

Ever been burned by not quoting a job upfront? I've been there, and it's a lesson you only need to learn once. In this episode, I share a personal story about a rookie mistake that cost me time, money, and a client's trust. I'll walk you through why quoting before you start is non-negotiable—whether it's for new or long-time clients. We'll cover how to avoid "bill shock," build trust, and keep your reputation rock solid. Don't miss this one if you want to protect your business and keep your clients coming back!=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

I share how to handle client panic calls without dropping everything. Learn from my experiences, like the time a client thought their electric car charger was on fire or when a light fitting was supposedly falling. Discover practical tips for assessing situations quickly and avoiding unnecessary trips, saving you time and money.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

In this episode, I share a valuable lesson I learned from my soccer days under renowned coach John Caulfield: "When you look professional, you play professional." I'll show you how this principle can transform your trade business. From cleaning your boots to polishing your business image, I'll reveal the small yet impactful details that can set you apart and help you command higher rates. Tune in to find out how to make sure your first impression is always a winning one.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

In this episode, we discuss why it's essential for tradies to charge what they're worth and not let clients dictate prices.Learn why using bookkeeping software like Xero is crucial for tracking profit and loss, and get practical tips for setting firm, believable prices. Discover how to create a pricing system, understand your hourly rate, and ensure you're making a profit.There's also a preview of an upcoming course and community aimed at helping tradies run successful businesses. Tune in for straightforward advice to help you succeed.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com

In this week's episode, we discuss how adding a touch of creativity can transform a simple purchase into a standout experience. We explore a unique online retailer that celebrates each order in a fun and memorable way, and we'll give you tips on how you can do the same for your business. Tune in to hear about the humorous email and the unique badge that made all the difference.Curious about making your business more engaging? We'll break down effective strategies that help you connect deeply with your customers. You'll learn how to refresh your marketing approach and make your interactions more personal.https://www.otaa.com/pages/about-us=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast=====Contactalan@tradieology.com