The Vocal Lab Collective

This week, hosts Jason and Shelby sit down with Blake Thomson from STATUS10 to hear his incredible journey—from being broke in Hawaii, going door to door in search of work, to building a thriving business that helps entrepreneurs uncover and amplify their personal brands.It's raw, inspiring, and packed with insight. Don't miss this powerful conversation about resilience, reinvention, and the power of owning your story.

Episode Title: “Mic Drops & Mishaps: Our Most Embarrassing Live Performance Stories”In this episode of The Vocal Lab Collective, Jason and Shelby are getting real—and really vulnerable. They're spilling the tea on their most embarrassing live performance moments, from confidence monitor malfunctions to tiny head gigs in the lower east side. But it's not all cringe and chaos! They're also sharing the valuable lessons they learned from those not-so-glamorous moments on stage, and how each hiccup helped them grow as performers.Whether you're a seasoned singer or just love a good behind-the-scenes story, this one's full of laughs, insight, and the reminder that even the pros have “oops” moments.

On this episode of The Vocal Lab Podcast, hosts Jason Catron and Shelby Rollins are joined by none other than Clark Beckham — artist, vocal powerhouse, and passionate teacher. In a candid and inspiring conversation, Clark opens up about the twists and turns of his musical journey, starting with his early days busking on Lower Broadway in Nashville, where he learned to command an audience one song at a time.From there, Clark shares the highs and pressures of his time on American Idol, giving listeners an inside look at what it's like to perform on one of the biggest stages in the world — and the lessons that experience taught him about himself, both as a singer and as a person.But perhaps the most powerful part of the episode is Clark's reflection on discovering his authentic artistry — letting go of external expectations, finding his voice, and learning to create music that's honest, meaningful, and true to who he really is.“I spent so much time trying to be what I thought people wanted. The real breakthrough came when I stopped performing and started expressing. That's when everything changed.” — Clark Beckham

The Vocal Lab Podcast – where myths get busted, and voices get heard!

Dani Rose is a country music singer-songwriter based in Nashville, Tennessee. She's known for her work both as a solo artist and as a member of the country trio Honey County, which she co-founded in 2014. Her music blends contemporary country with elements of Nashville twang and soaring melodies, often reflecting her diverse roots from California, Virginia, and Tennessee. Some notable highlights of her career include her 2021 single "Got It From My Mama," which gained traction with over a million Spotify streams and was later re-released as a bilingual version with Mexican-American singer Chiquis in 2023. Her songs have appeared on TV shows like Yellowstone and True Blood, and she's performed at major festivals such as Stagecoach and CMA Fest. Rolling Stone, Billboard, and People Magazine have praised her work, with standout moments like her performance of "Country Strong" at Stagecoach 2019 alongside 150 line dancers, honoring victims of the Route 91 Harvest Festival tragedy. In 2023, she sang the National Anthem at Dodger Stadium and announced a country Christmas show in Los Angeles.Her recent releases, like the 2024 single "Good Mourning," showcase a bold, evolving style—its music video features her staging her own funeral as a metaphor for a new chapter in her life and career.

Join hosts Jason Catron and Shelby Rollins for a lively discussion about the controversial world of "pay to play" in the music industry. Is it morally right, wrong, or somewhere in between? They'll dive deep into the pros, cons, and gray areas of this practice. Plus, Jason shares a hilarious and slightly painful story about his first voice teacher—who had a unique way of making sure he hit those high notes... Let's just say it involved some hair-pulling!

Welcome to The Vocal Lab Podcast, where vocal coach Jason Catron and expert Shelby Rollins dive deep into the world of vocal coaching! In today's episode, they break down what makes a great coach, what doesn't, and all the unspoken rules of the industry. Plus, Shelby gets a crash course in internet history as Jason introduces her to the legendary (and totally random) Hawk Tuah Girl—an iconic, short-lived meme that's bound to make you laugh and leave you wondering how this ever became a thing. Tune in for a fun, quirky, and sometimes baffling conversation on all things voice!

On this episode of the Vocal Lab Podcast, hosts Jason Catron and Shelby Rollins are joined by artist manager Dillon Goldberg. Dillon takes us on a journey from his roots in Virginia Beach to his five years in LA, and how his recent move to Nashville has shaped his approach to artist management. He dives into the key lessons he's learned and reveals the five pillars that guide his work with artists. Tune in for insights into the evolving music industry and the strategies that help artists thrive!

On this episode of The Vocal Lab Collective, hosts Jason Catron and Shelby Rollins explore the controversy that erupted at the 2025 Grammys, sparked by Beyoncé's emotional reaction to her win. Was it a moment of pure authenticity, or was it tainted by the shady processes behind the Grammy voting system? With questionable voting methods and accusations of bias, the hosts dive deep into whether the Grammy Awards truly reflect the merit and artistry of musicians—or if they're simply a byproduct of an industry steeped in politics. Is music healing, or is it perpetuating trauma? Tune in for a candid discussion on the intersection of fame, power, and the real cost of recognition.

This week on The Vocal Lab Podcast, hosts Jason Catron and Shelby Rollins sit down with the incredibly talented artist, Alisa Turner. With a voice that resonates deeply and a story that inspires, Alisa takes us on a journey through her remarkable life and career.From her comical yet bold departure from Liberty University—where she literally packed up and left in the middle of the night to chase her dreams in Nashville—to her battle with the brutal, chronic pain of Lyme disease, Alisa's story is one of resilience, faith, and raw vulnerability. In this episode, Alisa shares how she has harnessed pain as an unexpected teacher, transforming her struggles into powerful music that speaks to the heart of her listeners.As she opens up about the highs and lows of her journey, Alisa reflects on how her experiences have guided her through it all and how her artistry continues to evolve through the lessons life has taught her—often, in the hardest ways. Join Jason, Shelby, and Alisa for a conversation about finding purpose in pain, the unpredictable road to becoming an artist, and how even the toughest battles can lead to breakthrough.

On this episode of the Vocal Lab Collective Podcast, hosts Jason Catron and Shelby Rollins sit down with talented singer-songwriter Vanessa Campagna. Originally from Pennsylvania and now based in Nashville, Vanessa is known for her powerful vocals and emotional depth. She co-wrote the heartfelt ballad "Who I Am" with Wyn Starks for the Celine Dion: I AM documentary, a song that captures themes of identity and resilience. Vanessa opens up about her journey in music, her songwriting process, and her experiences working in Nashville's vibrant music scene. Tune in for an inspiring conversation with an artist who's making her mark in both the country and pop worlds.

On this episode of The Vocal Lab Podcast, hosts Jason Catron and Shelby Rollins are joined by Jeremiah Miller, the TikTok sensation known for his spontaneous flashmob-style performances. Jeremiah rides his electric one wheeled skateboard while singing in public places, often getting kicked out by security in the process, all while delivering unique, entertaining content that blends humor, music, and a touch of rebellion. Tune in for an inside look at his creative process and the wild world of viral street performances!

In this episode, hosts Jason Catron and Shelby Rollins go head-to-head on a heated debate: Should you move to a major city to pursue your career as an artist? Shelby argues for the move, highlighting the opportunities, connections, and inspiration that come with big city life. Meanwhile, Jason makes a strong case against it, pointing out the challenges, costs, and the pressure to "fit in." Tune in for this clash of perspectives and discover which side makes the most compelling argument for your career!

In this episode of The Vocal Lab Podcast, hosts Jason Catron and Shelby Rollins are joined by Heather Vassar, Senior Vice President at EMPIRE. With over a decade of experience in the music industry, Heather has been instrumental in establishing EMPIRE's Nashville division, achieving remarkable milestones like the fastest #1 record for an independent label and three Platinum records. She shares her journey from digital marketing at Universal Music Group Nashville to helping break out Shaboozey as a groundbreaking artist behind the global success of "A Bar Song." A three-time Billboard honoree, Heather also discusses her collaborative leadership style and passion for philanthropy. Don't miss this insightful conversation with one of the industry's top movers and shakers!

This week, hosts Jason Catron and Shelby Rollins are joined by Rick Seibold, a powerhouse songwriter, recording artist, and composer based just outside of Nashville, TN. With two GMA Dove Awards, multiple Billboard #1 hits, and nearly a billion streams/views, Rick has made his mark across genres and platforms.In this episode, Rick shares his journey in the music industry, from his collaborations with artists like Bethel Music, We The Kingdom, and Phil Wickham, to his massive success in film and TV. His music has been featured in Super Bowl commercials, global ads, and hit shows like Grey's Anatomy!Rick also talks about his work with bands Sun Heat, Carry the Throne, and 3 One Oh, and his passion for educating and mentoring fellow artists through online courses and lectures worldwide.Tune in for an inspiring conversation about navigating the modern music industry, creating for TV and film, and making an impact as an artist.

The Vocal Lab Podcast: Madison Watkins - From LA to NashvilleIn this week's episode of The Vocal Lab Podcast, hosts Jason Catron and Shelby Rollins sit down with Madison Watkins, a rising star who first caught the spotlight on American Idol and has since made waves as a singer-songwriter in Nashville. Madison shares her journey from her early days performing at Jazz nights in LA, where she met Jason, to navigating the competitive music scene. She opens up about the lessons learned during those first nights in LA, and how they shaped her growth as an artist. Now based in Nashville, Madison reflects on how social media has been key to her success, allowing her to connect with fans and expand her reach in ways that helped fuel her transition to Music City. She also discusses her songwriting process and what it means to finally be living her dream. Don't miss this inspiring conversation with one of country and pop's most promising voices!Tune in now for all the behind-the-scenes stories on The Vocal Lab Podcast!

Join hosts Jason Catron and Shelby Rollins as they dive into the dynamic world of YouTube's reaction space. In this episode, they explore how the explosion of reaction videos has transformed the music landscape—giving rise to a new wave of artist discovery, propelling vocal coaches into the spotlight, and creating a vibrant community of music lovers. Tune in to hear how these trends are reshaping the way we experience and appreciate music today.

Join hosts Jason Catron and Shelby Rollins as they welcome The Broadway Besties' very own, Mark Kurian, for a fun and insightful chat about all things Broadway! From the magic of musical theater to the power of a well-timed showstopper, they dive into what makes Broadway so electrifying. Whether you're a theater nerd or just love a good story, this episode is one you won't want to miss. Tune in to The Vocal Lab Podcast– your backstage pass to the heart of the stage!

Join hosts Jason Catron and Shelby Rollins as they dive into the magic of holiday music in the latest episode of The Vocal Lab Collective. In this special holiday edition, they explore what makes the season's tunes so unforgettable, from the timeless classics of Michael Bublé to the legendary vocals of Mariah Carey.Together, Jason and Shelby unpack how these iconic artists have redefined the sound of the holidays and shaped our holiday traditions. From the warmth of Bublé's smooth crooning to the jubilant high notes of Mariah's “All I Want for Christmas Is You,” they'll show you how music has the power to transform the holiday season—bringing joy, nostalgia, and a sense of unity to all who listen. Don't miss out on this festive conversation! Tune in now!

In this episode of The Vocal Lab Podcast, hosts Jason Catron and Shelby Rollins are joined by producer Carlos Santiago for a deep dive into the fascinating world of intelligence. Together, they explore the difference between fluid and crystallized intelligence, and how these concepts shape our creativity at different stages of life. From the spontaneous, adaptive thinking of youth to the refined, experience-driven creativity that comes with age, this conversation sheds light on how our artistic expression evolves. Whether you're a young artist finding your voice or a seasoned creator navigating new challenges after 30, this episode is packed with insights on how to harness both types of intelligence to fuel your creative journey. Tune in now!

This week on *The Vocal Lab Podcast*, host Jason Catron flips the script and interviews his very own co-host, Shelby Rollins! Get an inside look at Shelby's journey into music and coaching, her most embarrassing moment (you won't believe it!), and the surprising answer to who her favorite child is. Tune in for laughter, candid stories, and some unexpected revelations—because this time, Shelby is in the hot seat! Don't miss this fun, behind-the-scenes look at one of the voices you hear every week on The Vocal Lab Podcast!

Welcome to The Vocal Lab Podcast! Join host Shelby Rollins as she dives deep with co-host Jason Catron in this exciting episode. Together, they explore Jason's journey through life, faith, and artistry, unraveling the inspirations that shape his creative vision. Plus, get ready for a lighthearted discussion on the quirky origins of the term "tooty pebbles"! Tune in for a blend of insight, laughter, and heartfelt conversation that celebrates the power of voice and expression. Don't miss it!

Welcome to The Vocal Lab Podcast! Join hosts Jason and Shelby as they explore "The Rhythm of Rest within Increased Productivity" with special guest Allison Morris. This episode delves into the essential balance between work and rest in a songwriting career. Discover how taking regular breaks and allowing time for recovery can enhance focus, creativity, and efficiency. Instead of pushing through without pause, learn how incorporating rest leads to a sustainable flow where effort and relaxation coexist to optimize performance. How does this resonate with your own experiences? Tune in for a conversation that redefines productivity in the music industry!

The Vocal Lab Podcast Join host Jason Catron as he dives deep with producer and editor of the Vocal Lab Collective, Carlos Santiago in this inspiring episode. Together, they reflect on their journey from friendship to touring partners, sharing the highs and lows of life on the road. Discover what it truly takes to step into the unknown and pursue your dreams. Whether you're an aspiring artist or simply seeking motivation, this conversation is packed with wisdom, laughter, and the power of following your passion. Tune in and get ready to be inspired!

Welcome to The Vocal Lab Podcast! Join hosts Jason and Shelby as they explore the evolution of vocal trends in music. From the iconic sounds of Sinatra and Celine to the powerful performances of Whitney and the innovative style of Billie Eilish, we'll dive deep into how vocal artistry has transformed over the decades. Tune in for insightful discussions, expert guests, and a fresh take on the voices that have shaped our musical landscape. Whether you're a seasoned musician or a passionate listener, there's something here for everyone!

Welcome to The Vocal Lab Podcast with your hosts, Jason and Shelby! This flu season, we're diving deep into vocal health to keep your voice strong and clear. Join us as we share essential preventative measures to protect your vocal cords and tips for what to do if you find yourself under the weather. Learn how to be proactive with your prophylactic—because a healthy voice means a healthy you! Whether you're a performer, a speaker, or just someone who loves to sing in the shower, we've got the insights you need to stay in top vocal shape. Tune in and let's keep those vocal cords thriving together!

Welcome to The Vocal Lab Podcast! Join hosts Shelby and Jason as they dive deep into the world of performance trauma. In this episode, they share some of their most traumatic on-stage stories, revealing the raw and real moments that every artist faces. Discover what it truly takes to rise above the chaos and shine. Tune in for laughs, insights, and inspiration as they explore resilience in the spotlight. Whether you're an artist or a fan, there's something here for everyone. Don't miss it!

Join us for an exciting episode featuring Hudson Ingram, the young pop sensation taking Nashville by storm! Discover Hudson's passion for songwriting and production as he shares his journey of what it means to be a new musician in today's world; from learning instruments and honing his craft. Plus, hear his special story with Taylor Swift—how an encounter years ago came to be a full circle moment. Don't miss this inside look at the heart and hustle of a rising star! Tune in and get ready to be inspired!

*We apologize for the audio issues with the guest's recording. We encountered a technical problem where the microphone appeared to be recording, but it actually wasn't. Unfortunately, we only discovered this when we began editing.*Ready to dive deep into the world where music meets media? Join us on The Vocal Lab Collective as we sit down with the dynamic Paul Logan, SVP of Sync and Brand Partnerships at Big Loud Records. Paul is about to pull back the curtain on the intricate dance of music placement across video games, movies, and commercials. Discover how tracks are chosen, the behind-the-scenes negotiations, and the magic that turns music into a powerful storytelling tool. Tune in for a front-row seat to the art and business of syncing music with visual media!

Welcome to "The Vocal Lab Collective," where hosts Shelby and Jason dive deep into the art and science of vocal health with an engaging twist! From rock legends to pop royalty, we explore how top performers navigate the highs and lows of their careers.In this episode, we tackle Steven Tyler's career-threatening vocal injury and the incredible journey to recovery for Celine Dion as she made her triumphant return to the world stage during the Paris summer olympics. Discover how these vocal giants face challenges with grace and courage.And just when you think we're all business, we add a dash of whimsy with some fainting goats to keep things light and lively. Tune in for a mix of expert insights, inspiring stories, and a touch of the unexpected!Listen now and join the conversation on how to keep your voice in top shape, all while having a bit of fun!

The Vocal Lab Collective: Episode with Bobby Morgan Welcome to The Vocal Lab Collective! In this episode, we dive into an incredible journey with Bobby Morgan—an industry executive whose path is as diverse as it is inspiring. From milking cows on a farm to working at the White House and making films, Bobby's story is a testament to the power of embracing chaos, staying authentic, and being fully present.Tune in as Bobby shares how these elements guided him through unexpected twists and turns, and discover how they can help you navigate your own life adventure. Whether you're in a rut or seeking fresh inspiration, this episode is your guide to finding clarity in the midst of chaos.Don't miss this compelling conversation—subscribe now and let's explore the art of thriving in uncertainty together!

The Vocal Lab Collective: Episode with Danny RaderGet ready for a sensational episode of The Vocal Lab Collective as we sit down with iconic Nashville musician, Danny Rader! From his roots in Panama City Beach to strumming alongside icons like Jason Aldean, Keith Urban, and Kenny Chesney, Danny's journey is nothing short of extraordinary. Join us as Danny shares stories of his early days, the unforgettable moment he met the Man in Black himself, and his pivotal role in the CMA Awards. Plus, don't miss the scoop on his latest passion project, Rosie & the Revival!, a passion endeavor that's bringing newfound joy to his career.Tune in for a deep dive into the life and sounds of a true Nashville legend.

**Welcome to "The Vocal Lab Podcast"**Dive into the rich tapestry of artistry and culture with "The Vocal Lab Podcast," where we blend history, creativity, and passion into every episode. Join us as we uncover intriguing stories that have shaped the world we live in today.In our latest episode, we unravel the mystery behind Queen Elizabeth's favorite drink—a tale that spans centuries and cultures, revealing the tastes of royalty and the customs of an era long past.Meet Jason, our resident mixologist, as he shares his infectious enthusiasm for martini shakers. Discover why this simple yet elegant tool holds a special place in his heart and how it has become a symbol of style and sophistication.But that's not all. At "The Vocal Lab Podcast," we understand that behind every great artist lies a compelling story. Join us as we explore how narratives serve as the bedrock of an artist's career. From inspiration to creation, our guests divulge the pivotal moments and personal anecdotes that have shaped their artistic journeys.Whether you're a history buff, a cocktail enthusiast, or an aspiring artist, "The Vocal Lab Podcast" promises to entertain, enlighten, and inspire. Tune in to discover the stories that connect us all and ignite your passion for knowledge and creativity.Don't miss out—subscribe now and join us on this fascinating journey through culture, history, and the arts. Welcome to "The Vocal Lab Podcast," where stories come alive.

Welcome to "The Vocal Lab Collective," your premier destination for in-depth discussions on the dynamic world of music. Join us as we unravel the complexities and opportunities within the music industry, exploring crucial topics that shape the careers of artists today.**Episode Focus: Streaming Services, Artist Management, and Entrepreneurship**In our latest episode, we delve into the intricate landscape of streaming services, examining their impact on artists and listeners alike. We also dissect the art of artist management, uncovering the strategies and challenges faced by managers in nurturing talent and navigating the industry.Additionally, we explore the entrepreneurial spirit inherent in new artists, discussing how they leverage creativity and business acumen to carve their niche in the competitive music market.**Special Guest: Angela Abbott, Music Executive**We are thrilled to be joined by Angela Abbott, a seasoned music executive renowned for her expertise in artist development and industry insights. Angela will share her wealth of experience and insider knowledge, offering invaluable perspectives on the evolving music landscape and the pathways to success for emerging artists.Join us on "The Vocal Lab Collective" as we empower our listeners with actionable insights and inspiring stories from the forefront of the music industry. Whether you're an artist, a manager, or a passionate music enthusiast, our podcast promises engaging discussions that illuminate the journey from creativity to commercial success.Don't miss out - subscribe now and embark on a journey of discovery with "The Vocal Lab Collective." Welcome to a podcast where innovation meets artistry, and where every episode promises to enrich your understanding of the music world.

In this week's episode, join us as we sit down with Sony Music Executive Taylor Lindsey. Discover her incredible journey into the music industry, the art of developing artists, and her unique relationship with Songwriting Icon and sister, Hillary Lindsey. Don't miss out on the insider stories and insights that shape the world of music! Taylor Lindsey is the SVP, A&R at Sony Music Nashville, where she oversees the label's dynamic new A&R team as well as signs and develops a diverse roster that includes recorded music icons, breakthrough acts and newcomers.

In this Episode, we dive deep into some of the "controlled chaos" of songwriting and music production with music industry songwriter | producer, Kipp Williams!Kipp is a Nashville-based producer/songwriter signed to Dr. Luke's Prescription Songs. Kipp has had success across multiple genres producing and writing for artists such as Echosmith, Nick Carter, RaeLynn, and Newsboys. Kipp also specializes in artist development - “starting early” - with emerging pop artists in Nashville (Quinn Lewis, AnnaMae Hoffbeck) and Norway, where he organizes writing camps, conferences, community building and develops artists, writers and producers.

In this enlightening episode of The Vocal Lab Podcast, hosts Shelby Rollins and Jason Catron delve into the indispensable role of a vocal coach in a singer's journey. Whether you're an aspiring artist or a seasoned professional, this episode offers valuable insights into how personalized training and ongoing mentorship can transform your vocal performance and career.Episode Highlights:- Mindset Matters: Discover how mental blocks can impede your singing progress and how a coach can help you overcome these challenges.- Training Fundamentals: Learn about the essential techniques that every singer should prioritize, from muscle coordination to resonance.- Personalized Coaching: Understand the unique benefits of one-on-one coaching, tailored to address your specific needs and goals.- Ongoing Growth: Hear why continuous training and mentorship are crucial, even for professional singers, to maintain and enhance vocal performance.Quotes:- Shelby Rollins:"If you think that it's hard, you will approach it with striving. But if you know that it's easy, you will approach it with authority."- Jason Catron: "Training is everything, whether it's the voice, your body, or your brain. The only way to reach true potential is through consistent and dedicated training."- Shelby Rollins: "The voice is a muscle, not just an aesthetic. If you train it like a muscle, it will function aesthetically."- Jason Catron: "Finding the right mentor and eliminating as much noise as possible is key to growing together and achieving your fullest potential."Connect and Follow Us:Follow us on YouTube: Vocal Lab CollectiveFollow Jason Catron on Instagram: @jasoncatronFollow Shelby Rollins on Instagram: @shelbyrollinsm

In this inspiring episode of The Vocal Lab Podcast, hosts Shelby Rollins and Jason Catron sit down with the incredibly talented Sarah Barlow. Sarah shares invaluable advice for aspiring creatives, drawing from her own journey and extensive experience in the music and photography industries. Tune in to learn how to build a personal brand, navigate career challenges, and leverage tools to enhance your creative journey.Key Themes Discussed:1. Building a Personal Brand:Sarah emphasizes the importance of having a cohesive personal brand. She advises aspiring artists to use tools like Pinterest to create a brand board that captures the essence of their creative vision. This brand board can serve as a foundation for all visual and marketing efforts.2. Practical Tips for Starting Out:Sarah shares her journey of starting in wedding photography and transitioning into music photography. She highlights the significance of learning on the job, taking on internships, and being open to various experiences. Her story underscores the importance of persistence and seizing opportunities.3. Leveraging Free Tools:For creatives on a budget, Sarah recommends utilizing free resources like Pinterest and Canva. Pinterest is great for finding inspiration and creating brand boards, while Canva can help in designing professional-looking graphics that align with your brand.4. Overcoming Challenges:Sarah candidly talks about the challenges she faced, including the pressure of professional critiques and the mishap at her best friend's wedding. She discusses how these experiences taught her valuable lessons and contributed to her growth as a creative professional.5. Finding Your Unique Path:Sarah encourages artists to embrace their individuality and not be swayed by trends or external pressures. She believes that clarity in one's creative direction is crucial and advises staying true to one's vision while being open to new ideas and collaborations.Quotes:From the Hosts:"You have to mine for the golden people in your artists and find the beauty in every subject that you're working with." - Shelby Rollins"It's important to have clarity in your personal branding and creative direction." - Jason CatronFrom Sarah Barlow:"I believe in the philosophy of photography where the subject emulates the photographer's energy.""Pinterest is amazing and free for building your overall brand board."Follow And Connect with Us:Follow us on YouTube for more exclusive content: Vocal Lab Collective YouTubeConnect with Jason on Instagram: Jason Catron InstagramConnect with Shelby on Instagram: Shelby Rollins InstagramConnect with Sarah on Instagram: Sarah Barlow Instagram

In this episode of The Vocal Lab Collective, hosts Shelby Rollins and Jason Catron sit down with Jason Jenkins, the Senior Vice President at Curb Records. Jason shares his insights on the importance of authenticity and creativity in the music industry, drawing from his extensive experience and personal journey.Episode Highlights:Jason's Musical Roots: Jason Jenkins discusses his early exposure to music through his family's country band in Georgia and his fascination with both country and R&B music. He shares how these experiences shaped his career in the music industry.Balancing Authenticity and Success: Jason emphasizes the struggle artists face in maintaining their authenticity while achieving commercial success. He explains how artists can navigate the pressures of the industry without losing their creative integrity.The Role of Social Media: The conversation delves into the critical role of social media in today's music landscape. Jason highlights how artists can use these platforms to express their genuine selves and connect with their audience, despite the challenges it presents.Supporting Artists: Jason talks about the supportive environment at Curb Records, where the focus is on nurturing artists' creativity and passion. He provides insights into how labels can help artists find their unique voice and sustain their authenticity.Advice for Artists: Jason offers valuable advice for emerging artists on how to stay true to their art. He stresses the importance of consistency, relationship-building, and embracing one's unique journey in the music industry.Quotes:Jason Catron: "The creative industry can be somewhat self-indulgent, but we need to see outside of ourselves and look at other people."Shelby Rollins: "Our job is to remove obstacles from people that are overthinking stuff. It's easier than you think; you just need to reframe."Jason Jenkins: "You have to care more about the art. Why would you not want to talk about what you're passionate about?"Jason Jenkins: "Express your authenticity. Be as authentic as possible and just do what feels most comfortable."Connect and Follow Us:Follow us on YouTube: Vocal Lab CollectiveFollow Jason Catron on Instagram: @jasoncatronFollow Shelby Rollins on Instagram: @shelbyrollinsm

In this episode of The Vocal Lab Collective, hosts Shelby Rollins and Jason Catron dive deep into the essence of authenticity in artistry. They explore how staying true to oneself is not only crucial for personal fulfillment but also fundamental to building a successful career in the music industry. They discuss the challenges and rewards of maintaining authenticity in a world full of external pressures and expectations.Some Key Takeaways:- The Importance of Authenticity:Shelby and Jason emphasize that authenticity is vital not only for artists but for anyone striving to live a genuine life. They highlight how true self-expression resonates more profoundly with audiences and can lead to a more sustainable and fulfilling career. - Challenges of Being Authentic:The hosts discuss the societal pressures and influences, especially from social media, that can make it difficult for artists to stay true to themselves. They share personal anecdotes and insights on how to navigate these challenges. - Finding Your Vocal Thumbprint:Jason introduces the concept of a "vocal thumbprint," a unique vocal identity that each artist possesses. They discuss how recognizing and embracing this uniqueness is a key aspect of being authentic.- Role of Technique in Authenticity:While authenticity is about being true to oneself, having solid vocal technique is crucial to express that authenticity effectively. Shelby and Jason share their experiences and the transformation they witnessed in their own careers through proper vocal coaching.- Artist Development:Both hosts underline the importance of artist development, which includes not just vocal coaching but also nurturing the artist's overall growth. They talk about how they have naturally moved into artist development and how it has helped their clients.Quotes:Shelby Rollins:1. "Good technique is the gateway to authentic artistry."2. "When your technique sucks, you can't be authentic. You cannot."Jason Catron:1. "If you're you, you always win. That doesn't mean you're going to get the role, but you're going to get the roles that are meant for you."2. "Our worth is really built in helping each of you find your true authentic voice, whether you sing, speak, make sushi, I don't care what you do to truly be you."Follow and Connect With Us:- Follow the Vocal Lab Podcast on [YouTube](https://www.youtube.com/@VocalLabCollective)- Connect with Jason Catron on [Instagram](https://www.instagram.com/jasoncatron)- Connect with Shelby Rollins on [Instagram](https://www.instagram.com/shelbyrollinsmv)

Welcome to another episode of The Vocal Lab Collective! In this episode, hosts Shelby Rollins and Jason Catron are joined by the amazing Sarah Robbins from Mailbox Money Music. Get ready for an insightful conversation packed with valuable advice on the significance of relationships and networking in the music industry.Episode Highlights:- Introduction to Sarah Robbins: - Shelby introduces Sarah, sharing how they met and highlighting her impressive journey in the music industry. - Sarah discusses her background, from working at Big Machine and Big Yellow Dog to founding Mailbox Money Music, which offers publishing, label services, and management.- The Power of Networking: - Sarah emphasizes the importance of building and maintaining relationships in the music industry. - The conversation covers how genuine connections can lead to unexpected opportunities and collaborations. - Sarah shares her experiences and stories of how networking has played a crucial role in her career and the success of Mailbox Money Music.- Advice for Aspiring Artists: - Sarah offers practical tips for artists looking to break into the industry, including the importance of being proactive and reaching out to industry professionals. - The discussion highlights the benefits of playing live shows, engaging on social media, and seeking mentorship and advice from experienced professionals.- Building a Supportive Community: - The episode explores the concept of finding your "people" and the value of creative collaboration. - Sarah talks about the significance of working with like-minded individuals who share your vision and passion.- Leveraging Social Media: - The hosts and Sarah discuss how social media has transformed the way artists connect with their audience and industry professionals. - Tips on how to effectively use social media to showcase talent and build a following are shared.Quotes:Shelby Rollins:"You need to know who you are because if you don't, someone else in the industry will pop you into the vending machine and out pops the artist they want you to be."Jason Catron:"It's crazy how many of my artists don't even take advantage of the relationships and opportunities they have. If you really want to do this, you have to ask and put yourself out there."Sarah Robbins:"Social media is a very valuable tool. You don't have to spend a bunch of money. Learn how to market yourself within reason, modestly, and consistently put your music out there.""Control what you can control and don't worry about the rest so much. Everyone thinks they need to meet this executive or get signed by this major label, but really, it starts with playing shows and putting yourself out there."Follow And Connect with Us: - Follow us on YouTube for more exclusive content: [Vocal Lab Collective YouTube](https://www.youtube.com/@VocalLabCollective)- Connect with Jason on Instagram: [Jason Catron Instagram](https://www.instagram.com/jasoncatron)- Connect with Shelby on Instagram: [Shelby Rollins Instagram](https://www.instagram.com/shelbyrollinsmv)Connect with Sarah Robbins and learn more about Mailbox Money Music:- Website: [Mailbox Money Music](https://www.mailboxmoneymusic.com/)- Instagram: [Sarah Robbins](https://www.instagram.com/sarahrabbins)

In this episode of The Vocal Lab Collective, hosts Shelby Rollins and Jason Catron delve into their extensive experiences in the music industry, offering valuable insights and advice for aspiring musicians and vocal coaches. Drawing from their combined 30+ years in the field, Shelby and Jason discuss the intricacies of the music business, the importance of mentorship, and the key strategies for building a successful career in music.Key Points Discussed:1. Personal Journeys: - Shelby and Jason share their individual paths in the music industry, highlighting pivotal moments and key decisions that shaped their careers. From early performances to professional achievements, their stories provide inspiration and practical guidance.2. The Role of Mentorship: - The hosts emphasize the significance of having mentors in the music industry. They recount their experiences with renowned vocal coach Brett Manning and discuss how mentorship has been crucial in their development as vocal coaches and artists.3. Building a Sustainable Career: - Shelby and Jason discuss essential strategies for sustaining a career in music, including the importance of authenticity, continuous learning, and networking. They offer practical tips for artists to stand out and thrive in a competitive industry.4. Challenges and Triumphs: - The conversation touches on the common challenges faced by musicians, such as overcoming scarcity mindset and navigating industry politics. Shelby and Jason share their triumphs and setbacks, providing valuable lessons for listeners.Notable Quotes:Shelby Rollins:- "Mentorship has been a cornerstone of my career. Having someone guide you through the complexities of the music industry is invaluable."- "Authenticity is key. When you bring your true self to your music, you connect with your audience on a deeper level."Jason Catron:- "The music industry is tough, but with the right mindset and support, you can achieve great things. It's all about perseverance and passion."- "Continuous learning and adapting are crucial. The industry evolves, and so should you if you want to stay relevant and successful."Follow And Connect with Us: - Follow us on YouTube for more exclusive content: [Vocal Lab Collective YouTube](https://www.youtube.com/@VocalLabCollective)- Connect with Jason on Instagram: [Jason Catron Instagram](https://www.instagram.com/jasoncatron)- Connect with Shelby on Instagram: [Shelby Rollins Instagram](https://www.instagram.com/shelbyrollinsmv)