Win More Podcast

Dan Fisher, Principal, Producer, and Director at Bottle Rocket Media, a full-service video production agency. Dan discusses current trends in commercial video production, methods of staying creative, and how his company adjusted to the challenges of the pandemic.

Kat Robinson of Miroma Project Factory offers insights into technology-inspired behavioral changes through cognitive behavior therapy techniques, human-centered design, and gamification. https://www.theprojectfactory.com/

John Zaldonis and Meghan Leahy take a deep dive into their new roles as the Expert Growth Advisor team. They also discuss what goes into producing those light bulb moments that help Winmo's clients close that next big deal.

John Zaldonis welcomes Luke Taplin-McCallum, Account Strategist at AudioMob, a non-intrusive audio advertising solution for mobile games. They discuss the efficacy of audio ads, the effect of mergers and acquisitions in the industry, and the metaverse.

Joe Winter and Samantha Stallard join John Zaldonis to reflect on 2021 - the highlights and the lowlights - and to make some sense of what to expect for 2022.

John Zaldonis sheds light on the best practices that Winmo's most successful users employ to help them win the most business.

John Zaldonis welcomes Joe Koufman, Founder and CEO at Setup, a marketing matchmaker focused on connecting brands with compatible marketing agencies. They discuss the ongoing evolution of successful client/agency relationships through the pandemic. https://setup.us/resources http://MarketingRelationshipSurvey.com http://CMOspotlights.com

John Zaldonis welcomes Jonathan Gudai and Mike Cooper of Adomni, a marketplace and innovation platform for digital out of home marketing campaigns. They discuss trends in digital out of home advertising and what they mean for a variety of industries from restaurants to sports betting.

John Zaldonis offers his monthly deep dive into Adbeat's Movers and Shakers report, with insights into the retailer Target, listing service Apartments.com, the luxury jeweler Tiffany and Co, plus an overview of nonprofit advertisers and some surprising thematic trends among them.

John Zaldonis sits down with Samantha Stallard to offer a sneak peek into Winmo's latest report of 100 brands whose social impact marketing managers are making big plans for these final weeks of 2021. https://www.winmo.com/marketing/100-social-impact-titles-planning-in-q4-q4-2021/

In this episode: the rise of in-game advertising. Neil Tewari and James Jiao are the co-founders of Relentlo, a technology startup company with a special focus on in-game product placements. They offer insight into the current trends of advertising in this space, including the types of games most ripe for growth, and a few demographic surprises. https://relentlo.com/

The Win More Halloween Spooktacular, featuring four of 2021's spookiest advertisers, including California Closets, Ooma, ADT Security Services, and the Salvation Army. Also, expect scary bad puns.

John Zaldonis hosts an in-person panel discussion with Marilyn Mead, Samantha Stallard, Sarah Harper, and Bo Sams, to reflect on the Advertising Week conference in New York City.

John Zaldonis offers his monthly deep dive into Adbeat's Movers and Shakers report, with insights into the shoe company Altra Running, movie ticket company Fandango, Celebrity Cruises, and everybody's favorite toy conglomerate Hasbro.

John Zaldonis and Samantha Stallard offer a summary of Winmo's latest report on six holiday advertisers making big investments in advertising for this year's season. https://www.winmo.com/breaking-news/6-holiday-spenders-buying-in-q4-2021/ Also, John and Samantha dive into the return of industry conferences and offer their own preview of Advertising Week in New York. https://www.winmo.com/breaking-news/are-we-ready-for-the-return-of-industry-events/

John Zaldonis welcomes Ali Manning, the co-founder and COO of Chalice Custom Algorithms, a marketing technology service that applies intelligent customizations to automated ad buying. https://www.chalice.ai/

John Zaldonis, Samantha Stallard, and Noah Thomas reveal some methods for building strong outbound sales strategies as part of a daily routine. https://www.winmo.com/sales/guide-to-new-outbound-sales-strategies/ Also, John, Samantha, and Noah offer a review of Winmo's Salesforce export tool, with creative ways to enhance your overall Salesforce experience. https://www.winmo.com/sales/how-winmo-elevates-your-salesforce-account/

John Zaldonis welcomes Robert Ming and Sanford Cameron of ThoughtWorld, a new social platform that encourages people to think, find compromises, collaborate with others, and be unafraid to pose new ideas.

Winmo's own Ryan Trocchio joins John Zaldonis to cover some of the special opportunities in play for sponsors in the 2021 NFL Season, with in-depth commentary on opportunities with sponsorship brands including FanDuel and Lyft. Report: 30+ NFL Sponsorship Spenders Planning in Q4 https://www.winmo.com/sponsorship/30-nfl-sponsorship-spenders-planning-in-q4/

John Zaldonis and Samantha Stallard offer a preview of Winmo's upcoming activities at the Ad Week conference. Also, John and Samantha give some insights into effective ways to use Winmo's new paid search feature. https://www.winmo.com/marketing-tech/insights-from-winmos-new-paid-search-spend-feature/

John Zaldonis speaks with Bo Sams, an Account Executive on Winmo's business develoment team. They review lessons learned about selling and the many ways that the business development process has changed over the past year.

Research requests, alerts, and keyword searches, among other things. What do they have in common? They are all among today's list of ten or maybe a dozen Winmo features worth knowing about.

John Zaldonis and Samantha Stallard discuss the differences between Zoomers and Millenials, plus highlights from Winmo's recent report on 100 brands that are especially targeting Gen-Z right now, in Q3 2021.

John Zaldonis and Samantha Stallard offer their monthly deep dive into Adbeat's Movers and Shakers report, with insights into the shoemaker Skechers, cloud-based graphic design platform Canva, personal finance company Credit Karma, and (yes, they still exist) the online travel shopping company Expedia.

John Zaldonis welcomes Jeroen Corthout, co-founder of Salesflare, a CRM system designed for startups and small businesses. They discuss some of the risks of sales automation, plus tips and secrets that small businesses can use to build a great sales team.

John Zaldonis welcomes Stephanie Klimaszewski and Jacob Davis of Aki Technologies. They discuss Aki's recently released report on audience receptivity to advertising, with detailed findings on the impact of personalization.

Fresh off the heels of their merger with Callaway, Topgolf hires a former Coca-Cola executive as their new CMO. https://edge.winmo.com/hubnews/articles/33893 Also, the air purifier brand Winix makes dramatic new investments in ad spending, with a newly appointed creative AOR helping to guide the way with a new campaign. https://edge.winmo.com/hubnews/articles/33890

The clothing manufacturer and retailer Hollister completes a review by choosing a new AOR for PR and influencer engagement. https://edge.winmo.com/hubnews/articles/33849 Also, John Zaldonis and Samantha Stallard discuss what it takes to make a standout sales pitch, especially when pitching from home. https://www.winmo.com/agency-new-business/6-steps-to-a-standout-sales-pitch/

John Zaldonis sits down with one of Winmo's newest account executives, Will Gordon to discuss the journey to becoming a business development professional, today's challenges and opportunities in the industry, and some creative ideas for building complementary content.

John Zaldonis speaks with Joy King, Executive Director of the Be the Match Foundation and Chief Advancement Officer of the Be The Match National Marrow Donor Program. They discuss the organization's approach to sponsorships and partnerships, their response to the coronavirus pandemic, and their plans for mission fulfillment in 2021.

The cruise line operator Lindblad makes hay of their return to operations, with six ships providing service for that pent up demand for leisurely travel to far away destinations. https://edge.winmo.com/hubnews/articles/33802 Also, the Houston Rockets makes a major move by hiring their first ever team-specific CMO, with a wide range of responsibilities. https://edge.winmo.com/hubnews/articles/33803

John Zaldonis sits down with Matt Chollet, President of Catapult New Business, an outsourced business development team for growing agencies. They discuss the wide variety of activities involved in business development and how those activities come into play through today's changing landscape. https://www.catapultnewbusiness.com/

Levi Strauss claims a high ROI from their recent campaign, “Buy Better, Wear Longer,” with good prospects for more investments into the campaign moving forward. https://edge.winmo.com/hubnews/articles/33757 Also, John Zaldonis and Samantha Stallard discuss working from home and what that means for new business. https://www.winmo.com/sales/what-does-the-shift-to-wfh-mean-for-new-business/

The Woodhouse Day Spa hires a new AOR to steer the company through a brand refresh, as they seem to feel great about their business prospects for the rest of the year. https://edge.winmo.com/hubnews/articles/33723 Also, Aidells Sausage continues an ongoing, multi-year trend of increasing their ad spending, with their YTD numbers already exceeding last year's full spending. https://edge.winmo.com/hubnews/articles/33725

John Zaldonis and Samantha Stallard offer their monthly deep dive into Adbeat's Movers and Shakers report, with insights into cinema ticket seller Fandango, real estate rental listing service Apartments.com, food and condiment maker Heinz, and job listing service Indeed.

Ampex Brands acquires the iconic lunch spot Au Bon Pain from Panera, with plans to invest in big improvements to the chain's existing locations. https://edge.winmo.com/hubnews/articles/33670 Also, the emerging food delivery platform Hungryroot attracts a Series C funding round as they hire a new CMO. https://edge.winmo.com/hubnews/articles/33669

Ralph Lauren makes some moves in the Gen-Z demographic, striking a partnership with G2 Sports, and getting active on emerging social media platforms. https://edge.winmo.com/hubnews/articles/33647 Also, the Italian amaretto liqueur maker Disaronno makes an unusual play with two big campaigns making a summer splash. https://edge.winmo.com/hubnews/articles/33649

John Zaldonis and Samantha Stallard discuss the coming back-to-school season: what to expect for navigating the politics and the reality of going back to school this fall, plus seven advertisers who are already putting money down for the third quarter. 7 Back to School Advertisers Buying in Q3 2021: https://www.winmo.com/news/7-back-to-school-advertisers-buying-in-q3-2021/

The Body Shop increases their budget for digital spending as they hire a new PR AOR, with possibly more reviews to come. https://edge.winmo.com/hubnews/articles/33565 Also, America's Car-Mart, a network of used car dealerships throughout the southeast and midwest, makes new, big ad investments to promote a new image for their brand. https://edge.winmo.com/hubnews/articles/33576 Bonus Article: This Deadly Simple Negotiation Mistake Is Costing You Deals. Here's How To Avoid It. (Gong) https://www.gong.io/blog/this-deadly-simple-negotiation-mistake-is-costing-you-deals-heres-how-to-avoid-it/

Edible prepares for a new campaign as they hire a new media and creative AOR. https://edge.winmo.com/hubnews/articles/33545 Also, Alkaline Water takes an optimistic position on their future as they make significant new investments in ad spending and begin searching for their first ever CMO. https://edge.winmo.com/hubnews/articles/33552

Potbelly appoints a new Media AOR as they look to turn the business around for 2021. https://edge.winmo.com/hubnews/articles/33542 Also, John Zaldonis and Samantha Stallard dive into the issue of the withering away of third-party cookies, in favor of savvier forms of personalized marketing. https://www.winmo.com/news/where-have-all-the-cookies-gone/

The insurance company Guardian Life hires new staff to their marketing team, including a new CMO. https://edge.winmo.com/hubnews/articles/33487 Also, John Zaldonis and Samantha Stallard offer a recognition of four brands that know the purpose of Pride Month and what they got right. https://www.winmo.com/news/four-brands-that-know-the-purpose-of-pride-month/

John Zaldonis offers his monthly deep dive into Adbeat's Movers and Shakers report, with insights into the US Air Force, Celebrity Cruises, online auction site HiBid, and the movie industry.

The maker of such ice cream treats as Load'd Cones and Load'd Bars, Blue Bunny, makes a shift in their advertising strategy, with a new focus on digital. https://edge.winmo.com/hubnews/articles/33408 Also, John Zaldonis speaks with Samantha Stallard about five traits corporate sponsors look for in sports partners. https://www.winmo.com/news/5-traits-corporate-sponsors-look-for-in-sports-partners/

After hiring a new CMO last year, Cigna completes an agency review this year. https://edge.winmo.com/hubnews/articles/33385 Also, John Zaldonis speaks with Samantha Stallard about a new startup and technology hub in Miami, and what that means for the ad industry. https://www.winmo.com/agency-new-business/welcome-to-miami-the-new-startup-agency-hub/

John Zaldonis speaks with Johnny Ward, co-founder and CEO of Damage, an esports-centered creative marketing agency that helps their clients understand, navigate, and connect to gaming, esports, and streaming communities. Website: https://damage-esports.com/

Freelance platform Fiverr looks to continue their rapid upward trajectory, both in growth of revenue and advertising investment. We evaluate reasons for optimism and caution as we consider this prospect moving forward. https://edge.winmo.com/hubnews/articles/33306 Also, Chuy's begins spending again for the first time since 2019! With the restaurant industry expected to rebound in a big way later this year, there's reason to believe Chuy's will exceed their peers and eventually spend even more than they did pre-pandemic. https://edge.winmo.com/hubnews/articles/33300 BONUS: check out the latest episode of the Winmo Power User Series. https://winmosupport.freshdesk.com/support/solutions/articles/1000301754-winmo-power-user-series-our-top-resources-for-sponsorship-insights

John Zaldonis, Samantha Stallard, and Joe Winter celebrate one year of the Win More Podcast with a look back at favorite moments and a look forward to the stories we hope to tell a year from now.

John Zaldonis speaks with Kate Myers and Victoria Mason of Warner Music Nashville to discuss the ways the pandemic affected the music industry from their perspective, how they use data analytics to inform their decisions, and the collaborative approach they use in their creative process. Warner Music Nashville: https://www.warnermusicnashville.com/

John Zaldonis speaks with Dave Currie, CEO of Winmo, on the trend of the ever shorter tenures of CMOs, and what that means for the industry.

John Zaldonis speaks with Andrew Stallings, founder of Athelo Group, an athelete-marketing agency that facilitates partnerships between brands and athletes, turning audeinces into fans, and fans into advocates. https://athelogroup.com/