Podcasts about winmo

Don't miss Tam Alesi -  CEO Mediaplus Group on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode is sponsored in part by Mediaplus Group, G&Co, Croud, Winmo and Infinity Marketing Team.

This week on the Revenue Insights Podcast, Guy Rubin, founder and CEO of Ebsta, speaks with Brady Holcomb, Fractional CRO at Matium. In this episode, Guy and Brady explore the critical need for aligning sales and marketing teams through shared revenue goals, insights on effective lead qualification, and the transformative role of AI in sales. Brady Holcomb is the Fractional CRO at Matium, the supply chain network and commodity trading platform creating the most efficient commodity market infrastructure ever built. He has over twenty years experience as an Executive Growth-Focused Leader, and served as CRO for Stenson Tamaddon and Winmo.

As a business and growth strategy consultant, Jimmy Newson has worked with organizations of all sizes, but his specialty is working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps companies grow and achieve their goals through practical and actionable advice. Additionally, Jimmy has strategic partnerships with private, government, and nonprofit organizations, leveraging his extensive network and experience to provide businesses with comprehensive solutions for their needs. Find out more at movingforwardsmallbusiness.com. Today, we will discuss strategy from every angle you can imagine, and I have Jimmy Newson, a business and growth strategist and consultant. He specializes in working with small businesses and entrepreneurs and has great insights into what you can do today to improve your vision and strategy. “If you can start a strategy sooner rather than later, you're already headed in the right direction, you know what your true north is, and now you're headed there confidently.” – Jimmy NewsonThis week on SmallBizChat Podcast:Why strategy is different, but equally important, for small businesses as it is for big companies. Starting your strategy sooner rather than later. What you need to know when building or updating your strategy. The power of having a vision and bringing your team in to create the vision. Utilizing the data of market analysis. Appropriate resource allocation to fit with your strategy. Leveraging tools to do the heavy lifting.Resources Mentioned:Become Your Own Boss: https://smallbizladyuniversity.com/ Boss Quiz: https://smallbizladyuniversity.com/boss-quiz/ SEMrush: https://www.semrush.com/ SpyFu: https://www.spyfu.com/ Winmo: https://www.winmo.com/ Cascade: https://www.cascade.app/ Connect with Jimmy Newson:Website: https://www.movingforwardsmallbusiness.com/ Website: https://www.jimmynewson.com/ LinkedIn: https://www.linkedin.com/in/jimmynewson/ Facebook: https://www.facebook.com/jimmylnewson/ Twitter: https://twitter.com/jimmynewson1 LinkedIn:Strategy isn't just for the corporate giants; it's a game-changer for small businesses too. In the latest episode of SmallBizChat Podcast, I chat with Jimmy Newson about why starting your strategy early is the ticket to confident growth. Get insights on leveraging tools, market analysis, and crafting a vision with your team here!#SmallBizChat #smallbusiness #business #strategy

Join Kelsey, our resident Business Ninja, and Marilyn Mead Brutoco, Vice President of Marketing for Winmo, for an enlightening discussion on how Winmo's all-in-one solution helps companies succeed in the business world. By connecting brands, agencies, and potential customers, Winmo streamlines the process of targeting and penetrating markets, saving companies valuable time and boosting their sales. Sales teams can take advantage of Winmo's features, such as actionable leads, alerts on buying behaviour, and comprehensive lists of decision-makers in charge of top marketing budgets. With Winmo, it's not just a database—it's like having a second brain that can help your company rise to the top of the leaderboard.Learn more about them at https://www.winmo.com/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

This week on the Voices of CX Podcast we hosted Marilyn Mead, VP of Marketing at Winmo. We discussed how applying the authentic voice of the customer throughout the organization (with a focus on marketing) is one of the best ways to put your company on the path to being truly customer-centric.

John Zaldonis and Meghan Leahy take a deep dive into their new roles as the Expert Growth Advisor team. They also discuss what goes into producing those light bulb moments that help Winmo's clients close that next big deal.

John Zaldonis sheds light on the best practices that Winmo's most successful users employ to help them win the most business.

John Zaldonis sits down with Samantha Stallard to offer a sneak peek into Winmo's latest report of 100 brands whose social impact marketing managers are making big plans for these final weeks of 2021. https://www.winmo.com/marketing/100-social-impact-titles-planning-in-q4-q4-2021/

Join Sean Halter, CEO of Connectivity Holdings, as he interviews WINMO's VP of Marketing, Marilyn Mead, on this episode of The CMO Suite.

John Zaldonis and Samantha Stallard offer a summary of Winmo's latest report on six holiday advertisers making big investments in advertising for this year's season. https://www.winmo.com/breaking-news/6-holiday-spenders-buying-in-q4-2021/ Also, John and Samantha dive into the return of industry conferences and offer their own preview of Advertising Week in New York. https://www.winmo.com/breaking-news/are-we-ready-for-the-return-of-industry-events/

John Zaldonis, Samantha Stallard, and Noah Thomas reveal some methods for building strong outbound sales strategies as part of a daily routine. https://www.winmo.com/sales/guide-to-new-outbound-sales-strategies/ Also, John, Samantha, and Noah offer a review of Winmo's Salesforce export tool, with creative ways to enhance your overall Salesforce experience. https://www.winmo.com/sales/how-winmo-elevates-your-salesforce-account/

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Marilyn Mead, VP of Marketing at Winmo.Highlights:·       How to learn your prospects' “language”·       Recognizing “business triggers”·       How the Winmo podcast has evolved to become a valued resource on industry trends  Learn more about Winmo Connect with guest on LinkedIn

Winmo's own Ryan Trocchio joins John Zaldonis to cover some of the special opportunities in play for sponsors in the 2021 NFL Season, with in-depth commentary on opportunities with sponsorship brands including FanDuel and Lyft. Report: 30+ NFL Sponsorship Spenders Planning in Q4 https://www.winmo.com/sponsorship/30-nfl-sponsorship-spenders-planning-in-q4/

John Zaldonis and Samantha Stallard offer a preview of Winmo's upcoming activities at the Ad Week conference. Also, John and Samantha give some insights into effective ways to use Winmo's new paid search feature. https://www.winmo.com/marketing-tech/insights-from-winmos-new-paid-search-spend-feature/

John Zaldonis speaks with Bo Sams, an Account Executive on Winmo's business develoment team. They review lessons learned about selling and the many ways that the business development process has changed over the past year.

Research requests, alerts, and keyword searches, among other things. What do they have in common? They are all among today's list of ten or maybe a dozen Winmo features worth knowing about.

John Zaldonis and Samantha Stallard discuss the differences between Zoomers and Millenials, plus highlights from Winmo's recent report on 100 brands that are especially targeting Gen-Z right now, in Q3 2021.

John Zaldonis sits down with one of Winmo's newest account executives, Will Gordon to discuss the journey to becoming a business development professional, today's challenges and opportunities in the industry, and some creative ideas for building complementary content.

John Zaldonis speaks with Dave Currie, CEO of Winmo, on the trend of the ever shorter tenures of CMOs, and what that means for the industry.

Harley Davidson, fresh off the heels of releasing a new strategic plan, debuts a new touring bike in time for ride season. https://edge.winmo.com/hubnews/articles/33112 Also, John Zaldonis and Samantha Stallard review a recent guest post on the Winmo blog about the post-pitch client debrief. https://www.winmo.com/agency-new-business/the-mirren-post-pitch-client-debriefing-guide/ Bonus discount code to register for Mirren Live http://mirrenlivenewyork.com/ — save $200 with the code WINMO20

John Zaldonis sits down with Staci Thompson, Winmo's Director of Client Services for Media, to discuss the ways Winmo has evolved with the ad industry, and some of the ways the pandemic will shape the industry in the coming years.

John Zaldonis sits down with Marilyn Mead, Winmo's Vice President of Marketing, to offer a recap of a recent webinar she co-hosted with GumGum, a technology company specializing in contextual intelligence. Full Webinar: https://www.youtube.com/watch?v=zpgjDhBnLdY

John sits down with Jody Osman and Israel King from the Winmo UK team to discuss the differences between selling in the US and UK, and some of the unique challenges and opportunities presented across the pond.

After making significant new investments in digital advertising in 2020, Glade pushes forward on their spending trends for 2021. https://edge.winmo.com/hubnews/articles/32236 Also, Executive Account Manager Jackie Liney offers some insight into some of the work she does with Winmo's clients and how she helps them overcome challenges presented by the pandemic.

The NHL creates a new opportunity for their teams to begin selling ad space on player helmets. https://edge.winmo.com/hubnews/articles/32178 Also, Winmo's Content Marketing Manager Samantha Stallard offers a preview of an upcoming eBook on emerging industries worth targeting in Q1.

The dating app company Bumble announces some new details regarding their IPO as they expand their marketing team. Also, Winmo's Vice President of Product Rob Tursi offers a peak behind the curtains of Winmo's product development process.

Cetaphil rises up to become one of the fastest growing brands among Gen-Z as they hire a new digital AOR and increase their ad spending. https://edge.winmo.com/hubnews/articles/32085 Also, Winmo's Customer Research and Strategy Manager Jennifer Day offers a peek behind the curtains of Winmo's research request process.

Airbnb hires a new creative AOR as the company achieves a $100+ billion valuation soon after their IPO. https://edge.winmo.com/hubnews/articles/32082 Also, Winmo Industry Insights Coordinator Charlie Bell offers a peak behind the curtains of Winmo Scoops, our Slack channel dedicated to delivering brief, real-time updates from Winmo's own industry experts.

The mattress giant Casper Sleep awakens with increased revenues, and they're ready to spend some of it on what they hope to be a more efficient marketing operation. https://edge.winmo.com/hubnews/articles/32048 Also, Betsi Nelson, Managing Editor of Winmo Edge offers a behind-the-scenes look, along with her own insights into marketing trends for the upcoming year.

Winmo's Director of Brand Marketing Marilyn Mead offers a recap of her presentation and overall experience at Adweek's Elevate Publishing Event, with a look into emerging industries and the opportunities they represent to ad sellers. Also, Marilyn dives into her take on lessons from 2020 and what they mean for the upcoming year.

DraftKings expands their operations and marketing spend as more states legalize sports gambling. https://edge.winmo.com/hubnews/articles/32014 Also, Winmo's Content Marketing Manager Samantha Stallard offers a preview of an upcoming Winmo article with predictions of sales prospecting trends for 2021.

Adam Torres interviews Brian McCue, Head of New Sales & Sponsorship at Winmo in this episode. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast: https://www.moneymatterstoptips.com/podcastguest --- Support this podcast: https://anchor.fm/moneymatters/support

What is the main requirement to be a digital marketer? I’ve been asked that question often by traditional marketers. The way I define traditional marketers is that they are marketing professionals who are not digital natives and didn’t start their marketing careers on the digital side. I usually tell them that the key difference between traditional and modern marketers is the ability to think in multi-channels in a sense of integrated marketing and to understand the technology behind-the-scenes. By the way, these two are related. If you understand how technology works and integrates, you’ll have a holistic view of your company’s marketing and can think strategically by connecting different marketing dots.  Here is a great example Say, you are a content creator by writing weekly blog post for your company. And you use DivvyHQ, a platform to plan, workflow, and collaborate with a team, to brainstorm and create content from beginning to the end. Your blog posts are then uploaded to your company’s website using Wordpress. These blog posts are used as part of email campaigns run on Drip, which is an email automation tool. Social media managers use CoSchedule to syndicate the content out to various social media channels and drive traffic back to your website. Since all the promotions through various channels are coming back to the website, the company is also using Google Analytics and Tableau to analyze marketing attributions and the performance of each channel. Once the visitor is on site, the team uses KickFire to see which company comes to the site by checking their IP addresses. Once we know that, the inside sales team uses Discover Org, Inside View or Winmo to get more intelligence about the potential prospects such as their email addresses, company’s marketing spends, and additional contact information. Do you see how each function uses different tools? Say, you are a content creator who creates weekly blog posts. Using Google Analytics, you can see which channels drive most traffic to your blog post. If email works well, you can have a chat with your email marketing manager and understand how you can optimize your blog post for email outreach. So, you don’t just create blog posts, you use other tools to understand your audience and marketing analytics to do your job better. It’s important not just do your job, but understand how your job as part of the overall marketing. So, what is the best way to understand your company’s martech stack? For many of us, we only work in sub-sections of overall marketing. Do we care about the complete martech stack? Well, if you want to foster your strategic thinking, you need to understand how the back-end works. This is not something that you can’t leave it to IT or junior marketing specialists anymore. The more you know that other people don’t know, the better off you can provide unique value-add to your managers, internal stakeholders, and customers.  Ok, how to gain insight into the complete martech stack? Pick a framework that you understand such as customer journey, sales stage or even by specific marketing functions. Here is I’d suggest. Google Stackies Award 2019. The Stackies Awards give marketers an opportunity to put their martech on a single slide that illustrates their “stack” which is the collection of marketing technology tools they use and how they conceptualize them working together. By going through the award winning stackie slides, you’ll get a sense the different frameworks companies use to showcase their marketing stacks. Here is a bonus: you can also see what are the popular martech tools out there and learn about new tools that you haven’t heard of yet. Once you pick a framework to map your company’s martech, start having conversations with IT, your marketing peers, internal stakeholders such as research, and analytics teams. Find out what tools they use and how they use them. Draw your own diagram to show how everything ties together as you understand it. It’s like a scavenger hunt. You go to different places to find clues to piece the puzzles together to create your own big picture. I love doing that. Review your findings with your stakeholders and refine them as you go. Viola! You have a high-level view of your company’s martech stack and you know how the technologies work together. You can start identifying gaps and exploring where you can add value. Most importantly, be able to have a strategic and intelligent conversations with various stakeholders using visual you create. I can’t stress enough how important it is to understand the martech stack of your company. By understanding that, trust me, you’ll look at marketing in a totally different light. If you have any questions, you know where to reach me. Just google Pam Didner. Again, if you like the podcast, please leave a review and comments on iTunes.  So keep hustling, my friends. You got this.

In the first episode of Win More, industry experts Jenn Groese and Betsi Nelson sit down with host Betsy Hicks to discuss the results Winmo's CMO tenure report and how to apply the data within it.

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with? Prospecting and researching potential sponsors is a a unique beast in the sponsorship industry. It’s definitely not the same as other industries. It can be a challenge to figure out a prospect’s position in the market, their appetite, their cycles, and their objectives. Lots of great advice around sales is applicable to the sponsorship industry. However, prospecting and approaching leads needs a little bit more attention and a refined approach. That’s why Brian McCue, Senior Director of Sponsorship Sales at Winmo, joins us on the show to help us navigate the tricky waters of prospecting sponsorship leads. Brian has helped hundreds of non-profits, event organizations, and professional sports teams build partnerships with major brands. From small non-profits in Alaska, to large professional sports organizations like the LA Lakers, Brian has helped companies of all shapes and sizes go after new partnerships and sponsorships more efficiently. Also joining us on the show is Sam Irvine, our GM Product, who, in his regular blog series, has penned a letter to his younger self, when he was a commercial manager. This time, Sam has provided some awesome advice on why sponsorship and membership is a marriage made in heaven. Enjoy.

Dave Currie is the CEO of List Partners Inc., the home of: Winmo, Localead, and Catapult. He is a leading entrepreneur in sales intelligence and lead generation for the advertising, media and tech industry. Having joined List Partners Inc., in 2005 when he was 26, he has led the company and its brands on a rapid growth path, one recognized by their customers and the industry at large as one of the leading and fastest growing private companies in America. Best known as the agency new business implementation go-to-guy, Dave has lead proactive and organic business development programs for regional, national and global agencies for the past 16 years. When you commit to growing your agency, Dave and his team are one of the very first ports of call. Dave collaborates with agencies, their owners, leadership teams and new business directors, helping them calibrate their agency to market, and most importantly implementing effective new business programs that produce the desired sales results. What you’ll learn about in this episode: How the List has evolved over the years and what they do today to help agencies grow through their three brands Winmo, Localead, and Catapult The biggest mistake agencies make in their business development efforts: not having a plan List’s CMO tenure study How successful CMOs keep agency relationships longer than their less successful counterparts Why agency-client relationships moving away from AOR engagements is a great opportunity for agencies Separating marketing and sales and giving them their own plans Building sales plans for both growing business with existing customers and bringing in new customers How small agencies can win huge projects Why being the one to implement shouldn’t be the goal of your first conversation with a marketer Why you must keep your nano list -- your list for sales -- to 25-30 Ways to Contact Dave Currie: Email: davec@thelistinc.com Twitter: @NewBizDingo LinkedIn: www.linkedin.com/in/davecurrielpi The List: www.thelistinc.com Winmo: www.winmo.com Localead: www.localead.com Catapult: www.catapultnewbusiness.com Resources: CMO Tenure Study Report We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Dave Currie. He’s an entrepreneur-leader in the sales intelligence space, specifically for advertising, media, and the tech industry. Since 2014, he’s directed the company on a rapid innovation and growth trajectory. They are recognized by their customers and the industry as one of the largest, agile, fast-growing, private companies and the best place to work in America—the company, TheListInc.com. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? –  Kyle Porter Favorite online tool? — N/A Do you get 8 hours of sleep?— Absolutely If you could let your 20-year old self, know one thing, what would it be? – “Balance is as important right now as you thought about it then. Being healthy is #1. Work and everything fall into place when you got your priorities stacked up the right way”   Time Stamped Show Notes: 02:40 – Nathan introduces Dave to the show 03:20 – The List is also known from their other products 03:34 – Winmo was launched last year 03:41 – Winmo is the lead brand 03:52 – Winmo is a subscription-based, sales intelligence platform 04:01 – Winmo provides sales intelligence to national advertisers 04:28 – Winmo has an annual subscription 04:45 – Annual subscription increases the valuation 04:55 – Winmo has been completely bootstrapped since day 1 05:09 – The List started in 1995 and went online in the early 2000s 05:25 – Dave came into The List in 2005 05:45 – The List is a joint venture with a company in the UK 06:08 – The team currently has 85 members 06:27 – Average annual customer pay 06:38 – Winmo initially charges $400-500 per user annually 07:07 – CAC 07:14 – “We’re very deliberate with our marketing efforts” 07:24 – 2014 paid marketing expenditure was around $100K, but was toned down currently to $50K 08:03 – The $50K would go to Google AdWords and some retargeting 08:17 – Dave’s target CAC 08:50 – Dave’s looking into 25% conversion rate 09:17 – Winmo has 4 targets in the UK and USA 09:44 – Winmo also sells to marketing services agencies 10:19 – Winmo has a good customer retention 10:46 – Winmo is just a bit stronger in the media space over the agency 11:30 – Winmo’s customer retention is a bit lower than revenue retention 12:05 – Lifetime Value 12:24 – Dave calculates retention on a 90-day cycle 13:06 – The question of when you consider a customer a “new customer” 14:10 – Average number of customers 15:35 – Average MRR 15:52 – Dave shares what is considered healthy in his business’ space 16:28 – Dave is part of the succession team of The List 16:46 – Dave and the team is not looking into going out and will just stick to being bootstrapped 17:05 – Dave won’t sell the company for $90M or higher 19:30 – The Famous Five     3 Key Points: Be deliberate with your marketing – it pays off in the end. A healthy business can stay bootstrapped for a very long time, and still be OK. Regardless of whether you're young or old, new to business or not, balance is KEY.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Bedroht der Sparkurs der Deutschen Telekom die Qualität des Handy-Netzes in Deutschland? Diese Frage diskutieren wir in Ausgabe 60 von Xonio 214. Wenn Ihr hier klickt, landet Ihr direkt bei iTunes und könnt Xonio 214 abonnieren. Dazu gibt´s alle Infos zu Windows Mobile 6.5, wir stellen neue iPhone-Apps vor, unter anderem die Navi-Software Skobbler und wir sprechen über aktuelle Tests. Mit dabei: das Palm Pre, der HTC HD2 und der HTC Touch2. Wir haben zudem gelernt, dass es nicht so einfach ist, Last-Minute-News in den Podcast einzubauen. Und wir bedanken uns herzlich beim Schweizer Hörer Martin Betschart, der uns ein neues iPhone-Jingle gebastelt hat. Super! Hier sind die Shownotes zum 60. Xonio-Podcast: Housekeeping T-Mobile auf Sparkurs - ist die Netzqualität gefährdet? Neues iPhone-Jingle Guggenmusig – Webseite von Jingle-Bastler Martin Betschart Und das Fototagebuch News Windows Mobile 6.5: Alle Infos, Handys und Bilder T-Mobile: Datenverlust beim Sidekick Nokia Booklet: 20 Euro monatlich bei O2 Acer: Windows-6.5-Handys ab 240 Euro Toshiba K01, K02: TG01-Nachfolger mit Windows Mobile 6.5 Palm Pre: Doch mit erweiterbarem Speicher? Palm Pixi: Neues Video online BlackBerry Onyx wird am 21. 10. offiziell vorgestellt Software der Woche Fring fürs iPhone Adobe Photoshop kommt aufs iPhone Tests Test: Palm Pre Praxis-Test: HTC HD2 mit 4,3-Zoll-Display Test: HTC Touch2 Neues vom iPhone iPhone: Raubkopierte Apps weit verbreitet iPhone 3.1.2: Neue Firmware bald gehackt? Tap Tap Revenge fürs iPhone Skobbler fürs iPhone Tutorial: Apps verwalten mit iTunes 9

Join Dieter and Mal as they talk up the week's Windows Mobile News. Dieter discusses the Nokia E71 from a WinMo user's perspective and he and Mal give the ZuneHD a bit more thought.