Podcast appearances and mentions of adrienne barnes

Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who's here to unpack the careful art of crafting a kickass buyer persona. In this episode from the archives, Adrienne's got the lowdown on why so many companies miss the mark with their buyer personas. And she's here to help you uncover the secret sauce for truly understanding your customers. She breaks down why those heart-to-heart chats with your users and stakeholders are pure gold for your brand's success and unravels the value of proprietary data. 0:00 Intro/Background 3:50 User Research 8:00 Challenges to Research 10:00 Is User Research Useless? 15:01 A Hill to Die On 17:00 Words of Advice 24:00 Freelancing 28:39 Who Inspires You?   Follow Adrienne: LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

95% of companies use buyer personas, but over 77% of those companies never look at them again. But don't let that fool you into believing they're useless.Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She's delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talking to users and stakeholders is vital to your brand's success. She and Daniel also discuss the value of proprietary data and why too many marketers are worried about failing to actually start trying.0:00 Intro/Background3:50 User Research8:00 Challenges to Research10:00 Is User Research Useless?15:01 A Hill to Die On17:00 Words of Advice24:00 Freelancing28:39 Who Inspires You?Follow Adrienne:LinkedIn:linkedin.com/in/adrienne-barnes-2001Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingAnd thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Most buyer personas are useless. They often have a quirky name like “Mark the Marketer,” and some info like:37 years oldMarried for 8 years, 2 kidsA mid-level manager at a tech companyThe problem with this? Mark isn't real!“It's not based on solid data, customer-backed conversations, social listening, or user behavior.” says Adrienne Barnes, founder of Best Buyer Persona.Adrienne is on a mission to help businesses create actionable, data-backed, and needle-moving buyer personas that win more business.In this Marketing Powerups episode, you'll learn:What's wrong with how most marketers create buyer personasThe 4 R's to the best buyer personaAdrienne's advice to young marketers about building confidence

Back on August 26, 2022, I interviewed a group of ladies who broke a barrier not just in Mississippi, but maybe the nation. They were the first all-black and all-female officiating crew for a high school football game. Fast-forward to today and the end of their season isn't as festive as the start of it was. Adrienne Barnes, who was the referee and lead official for that historic crew, returns to the show to discuss certain practices within her profession that's getting the side-eye. The high school championships are here and some of the high-ranking officials are being shunned in order for less-deserving groups to get a chance on the big stage. Enjoy this Q-on-1 interview with Adrienne, who demonstrated a lot of courage in showing up to discuss something so volatile, as we discuss how there appears to be some discrimination within the high school sports association in the state of Mississippi when it comes to premium assignments. Show #1008 Follow me on social media by searching for #Talk2Q. For inquiries regarding this podcast, contact me: Talk2QNow@gmail.com. Support the show by buying me a cup of coffee: https://www.buymeacoffee.com/talk2q . Cashapp: $Talk2Q

Adrienne Barnes started out working to help people with their user personas but found that her work pointed to an even bigger problem - companies entering growth stalls and unable to recover. She is now here to tell us all how we might maintain our flightworthiness and get back onto the path of sustainable growth. A message from this episode's sponsor - Product People This episode is sponsored by Product People. If you're a company founder or product leader who needs to get a product management team up and running quickly or cover parental leave check out Product People. They've got a thriving community and 40 in-house product managers, product ops pros, and product leaders. They onboard fast, align teams and deliver outcomes. Check out Product People to book a free intro chat and quote code OKIP to get a 5% discount.   Episode highlights: 1. Growth Stalls can happen to anyone and often happen after really strong growth Companies can be growing, growing, growing and then all of a sudden just stall. There are factors that influence this, but if they're not addressed then growth stalls can last for years or decades 2. There are some red flags that indicate growth stalls and leaders need to listen Too many leaders believe in themselves too much that they miss the signs of a growth stall & fail to address them. Status quo bias and ignoring dissenting opinions can impede efforts to fix it. 3. The earlier you catch a growth stall the better but it's never too late Identifying stalls early naturally helps, but if you catch it late then you can still turn it around as long as you're realistic about what "turning it around" means and adjust your expectations. 4. Growth comes from understanding your customers & too many companies don't If teams have different user personas defined, no one has user personas defined. There needs to be a concerted effort to understand your ideal customers and it should be a top-down, aligned effort. 5. Alignment is crucial for any of this stuff to work The top reasons for growth stalls are: Not understanding your customers, Not understanding your positioning, Knowledge gaps & misalignments between teams. You need everyone to know the same stuff & pull in the same direction!   Contact Adrienne You can connect with Adrienne on LinkedIn, Twitter or check her website, AdrienneNakohl.com.

On Friday, August 26th, 12 women made history by becoming the first all-black female officiating crew for a football game in the state of Mississippi and possibly the nation. I sit down and chat with some of them about their path to that moment of greatness and the experience of the game itself between Cleveland Central and Murrah High School. I'm joined by Adrienne Barnes, Sarah Fleming, Sherri Vaughans, Fran Adams, Felicia Hannah-Davis, Alona Alexander and Dominique Sutton. Follow me on social media: http://www.talk2q.com/p/show-info.html. For inquiries regarding this podcast, contact me: Talk2QNow@gmail.com. Support the show by buying me a cup of coffee: http://www.buymeacoffee.com/Talk2Q. Cashapp: $Talk2Q

Traveling partners, Germaine Flood, Jay White and Kamel King, Tourism Development Bureau Manager with Visit Mississippi, head to the 50-yard line with the MHSAA All-Female Football Crew, lead official Adrienne Barnes, and football crew assigner, Curtis Lowe, for tonight's Murrah High versus Cleveland High football game at Forest Hill, then we're traveling to Tupelo, MS for the 2022 Tupelo Summerfest Fair with festival representative, Bailey Eubanks. Next Stop, Mississippi is your on-air source for information about upcoming events and attractions across the state. Get to know the real Mississippi! To view or submit events: www.mpbonline.org/community/mississippi-events/. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

This week, we're taking a step away from artificial intelligence to focus on what we, as humans, can do to understand our buyers better. Because when we're informed about our buyers' likes and dislikes, we're better equipped to have impactful conversations.In this episode of Conversation Starters, Adrienne Barnes, founder of Best Buyer Persona - a data-driven way to discover who your customers are, how they behave, and why they behave that way - explains the four-pronged approach she takes to understanding who her companies' buyers exactly are. She explains why companies should look beyond "Bob the marketer" and "Sally the sales girl" naming conventions and form a complete, unbiased knowledge of their buyer that unifies company messaging across teams. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Adrienne, and the Drift Podcast Network on Twitter @sammireinstein,@AdrienneNakohl, and @DriftPodcasts.

On the latest episode of the Mission Admissions podcast, Jeremy sits down with Adrienne Barnes, a well-known content strategy and customer research expert.Adrienne talks about the state of content marketing, how understanding your target audience helps you create more effective content, and why change can be such a big hurdle. She also offers tips on how to become a better writer, and shares insights about her life as a female entrepreneur and working mother.  This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about  The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

How do you scale and profitize? You create the perfect buyer persona. But not all personas are created equal. Find out why. Daniel gets deep into conversation with Adrienne Barnes, the Founder of Best Buyer Persona. In this fascinating dive you'll hear why most buyer personas suck, how to get it right, and why talking to customers and internal stakeholders is key to your success. You'll also hear how Best Buyer Persona leverages a four-pronged research approach to learn who your buyers are, how they behave, and why they behave the way they do. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), we really appreciate your support!. Follow Adrienne: LinkedIn: linkedin.com/in/adrienne-barnes-2001 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing)  Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)

The episode begins at 4:12 if you want to skip ahead, but first I'd I'd like to announce our Office Hours speaker line-up and topics for March 16th. Office Hours is our bi-monthly event where we get the best speakers and experts in content, SEO, and marketing to give 20 min practical talks for our audience.Michael Keenan, Co-Founder, Peak FreelanceThe Freelance Writing Trends of 2022 (And How To Act On Them) The freelance writing industry is moving at the speed of light. It's estimated there are over 204 million freelance writers globally, right now. As a writer at any experience level, keeping up with the changes isn't easy. Stay ahead of the curve with the most important freelance writing trends of 2022, according to experts and data from Peak Freelance.Adrienne Barnes, Founder, Best Buyer PersonaHow To Create A Buyer Persona You'll Actually Use  Over 77% of marketers never use their buyer personas. It's time to create meaningful personas, with strong segmentation that can actually be used to create marketing campaigns, content, and copy. Join Adrienne as she shows her step-by-step process for creating meaningful personas you can put to use.Emma Siemasko, Founder, Stories By UsHow to Use Compelling Case Studies to Sell Your Stuff Most B2B and SaaS marketers know that case studies can help clinch deals. But many case studies are bland and lackluster. How can you create case studies that actually encourage prospects to convert? In this talk, Emma will share what makes a good case study, how to create one, and some ideas on how to best use them to fuel your marketing and sales process.Join us by registering here. If you can't make it we'll send you the recording and key takeaways.***Now, for this week's episode. What do lemonade stands, freelance writing, and Greek philosophy have to do with starting a business? We connect the dots in this episode of our Kitchen Side podcast series. Kitchen Side is a series of the podcast where we take you behind the scenes at our agency, Omniscient Digital.Our Growth Content Marketer, Karissa, spearheads a discussion about our unique backgrounds and how we landed in content marketing, biggest accomplishments, lessons learned, and the legacies we want to leave behind. We also explore how to bring big ideas to life and take risks that align with your professional calling.Show TopicsFind your own way to creativityDon't rely on external validationBuild solutions for pressing problemsTake risks that align with your callingUse work as a medium for personal growthMake a positive mark on your communityConnect with Alex on LinkedIn or TwitterConnect with David on LinkedIn or TwitterConnect with Allie on LinkedIn or TwitterConnect with Karissa on LinkedIn or Twitter Check out more episodes from our Kitchen Side series:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here:https://beomniscient.com/podcast/

Companies spend thousands of dollars developing and marketing their products. While having internal strategy conversations is key, many companies fear customer feedback. In this power episode, Adrienne Barnes, founder of Buyer Personas, discusses how companies have to move beyone just getting a review, (which many don't read) and really have thoughtful discussusions with their customers to improve. Tactical and right to the point. Enjoy Please remember to subscribe and share this out!! About Adrienne Barnes Adrienne is a B2B SaaS Content Strategist and the founder of Best Buyer Persona. She's on a mission to change the way marketers create and use buyers personas. Admittedly nosey, she's usually asking questions or trying to learn something new. Catch here on Twitter, so you can easily connect with her there- @adriennenakohl. About Glenn Pasch: "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.” Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally. Let's Connect: Linkedin: https://www.linkedin.com/in/glennpasch/​ Personal Website http://glennpasch.com/​ Company website: https://pcgdigital.com/

"How many buyer personas should you have?” This is the most common question companies ask when refining or starting their first persona project. In this episode, Rebecca Kalogeris, VP of marketing at Pragmatic Institute, asks Adrienne Barnes, founder of Best Buyer Persona, that question. And she answers. This conversation is all about buyer personas including, how to research, how to create meaningful segments with the jobs-to-be-done method, and whether or not you should name them.

Adrienne came with straight heat the whole episode. We explore an array of topics around Marketing, Jobs to Be Done, Best Buyer Personas, and more. We touch on how she works from home, while home schooling her kids. Can we say super woman! If you want to get involved or work with Adrienne check out her site - https://bestbuyerpersona.com/ Or follow her on the bird app at @AdrienneNakhol - https://twitter.com/AdrienneNakohl You can follow Triple Whale on Twitter @TryTripleWhale. Join the waitlist for Triple Whale at TryTripleWhale.com --- Send in a voice message: https://anchor.fm/trytriplewhale/message

How do we start with great marketing? That's a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we're targeting and why.Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I'd suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot betterShe's teaching us about the mistakes folks like you and I make when it comes to this important part of our research process---and will absolutely help to shape those 2022 marketing plans. Show Links: Follow Adrienne Barnes on Twitter and LinkedinCheck out Adrienne's Best Buyer Personas' websiteListen to these shows next: The Role of a Marketing Architect with Amanda Natividad How to Make Customer Interviews Your Secret Marketing WeaponLet's connect:Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

In this episode, I sit down with Adrienne Barnes, Founder of Best Buyer Persona.We dived into what exactly a buyer persona is, why so many of them are absolute rubbish, and how to create one that actually makes your marketing more effective. Adrienne also shares her advice on how to present a buyer persona to different folks within your organisation, from fellow communicators to the CEO. This episode is a must-listen for B2B professionals who need guidance on how to make their marketing more effective. You can follow Adrienne here.Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

In Clear Focus: This week's guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the "Best Buyer Personas" and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.

Adrienne Barnes is the Founder of Best Buyer Persona, and a B2B SaaS Content Marketing consultant. Here's a staggering statistic. In a survey conducted by content marketing consultant Adrienne Barnes, 85% of marketers said they create buyer personas. Want to know how often they used them? 77% said never. The cold reality is that traditional buyer personas have become a “check the box” marketing practice - and a waste of time. That's why Adrienne created Best Buyer Persona: to re-imagine how personas are created, and turn them into something informative and actionable. In this episode you'll learn how to conduct customer research the proper way to inform your content marketing strategy, and more.When she's not identifying companies' best buyers, she's using her customer research skills to create unique and effective content marketing strategies. She's worked with amazing companies such as: Audiense, Stripe, Demio, Monday.com, Unbounce, and Smartling.Connect with Adrienne on LinkedIn or TwitterBest Buyer Persona was founded in 2018 and helps SaaS companies define their best buyers using the Jobs-To-Be-Done framework. Check out Best Buyer PersonaConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

There's a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory. In this episode, Adrienne Barnes and Alastair McDermott discuss how to create a buyer persona that's actually useful, and what to look out for along the way. They also discussed the "jobs to be done" framework, the importance of having a business coach, and how to grow a consulting firm to $1MM in revenue. Show Notes Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e18-create-the-best-buyer-personas/ Connect with Alastair and Marketing for Consultants On LinkedIn On Twitter On YouTube  Subscribe to the email list at MarketingForConsultants.com Like what you heard? Help share the podcast by leaving a rating & review on Apple Podcasts

Today’s co-host is Adrienne Barnes, a content strategist and audience researcher specializing in the B2B SaaS industry. Most clients Adrienne works with are terrified of bothering their customers. They hate to be calling and asking and bugging, but the reality is, people want to share their experience with a product. In fact, as we speak, Adrienne’s calendar is fully-booked with customer calls. As Adrienne puts it, thinking your customers don’t want to chat is a self-limiting belief – don’t succumb to it! In this episode, we bust other audience research myths, unpack how to own our audience by asking the right questions to the right people, and outline the number one question Adrienne asks to uncover golden nuggets and crack a marketing research conundrum. “A lot of it, if we’re just gonna get real, boils down to shame or embarrassment. People feel like their product didn’t meet the mark, their tool was wrong or bad or whatever the case may be. But that’s not the case at all. The case is, somehow, somewhere along the line, we attracted a poor fit. And I need to know why. What did we do, what was the message we were sending out, the signal we were sending out, that told these people that this was gonna  be the tool for them?” ~ @adriennenakohlMain Takeaways Sometimes the only way to catch blind spots and stop customer complaints is to sit down and chat with someone who’s actually purchased your product. The first step is figuring out who to reach out to from your audience. Adrienne typically separates a customer base into three segments – the ideal customer, the average customer, and the unhappy customer.  Third-party researchers are more effective because they’re often better listeners. When you work at a company, you’re more inclined to offer up solutions or otherwise attempt to fix a customer complaint. Refusing to empathize shuts down a conversation almost immediately. A common research myth is that it takes endless time and money to understand an audience. In a conversation, ask customers why at least five times. This helps them dig deeper and often leads to golden nuggets about customer experience or ineffective messaging. Links and Important Mentions Adrienne’s website Adrienne on Twitter Adrienne’s newsletter Jobs To Be Done Never Split The Difference by Chris Voss Check out a bonus episode with Adrienne Stay in Touch Feast Club Twitter Facebook Instagram

In this post-pandemic time, our world has been flipped on its side, and so we have to adjust our businesses and lives in ways no one had planned on. I'm super excited to bring on the podcast this season Austin Church, Rob Roseman, Joe Casabona, Eman Zabi, Tom Hirst, Eric Siu, Peep Laja, Samar Owais, Adrienne Barnes, and Chase Dimond to share how they've been adjusting, but most importantly how they've been able to build successful businesses and what made the biggest difference for them to achieve sustainability.Due to your support in listening to the show, I had the absolute pleasure to hit the 100 episode milestone of this podcast. To celebrate that, I brought in friend and fellow podcast host, Matt Medeiros to interview me on the show and ask some of the hard-hitting questions that I've never shared anywhere before.I'm extremely proud to bring to you Season 9 of Live In The Feast.If you are ready, let's dive in.Season 9 dropping Wednesday, May 19th, 2021.

Adrienne Barnes is a B2B SaaS Content Marketer and the founder of Best Buyer Persona. She helps SaaS and tech companies learn more about who their audience is and then turn those insights into useful buyer personas that help create better and more effective content. Show Notes: https://saasclub.io/286 Join My Free Email List Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/

Adrienne Barnes is a B2B SaaS Content Marketer and the founder of Best Buyer Persona. She helps SaaS and tech companies learn more about who their audience is and then turn those insights into useful buyer personas that help create better and more effective content.Show Notes:https://saasclub.io/286Learn More About SaaS Clubhttps://saasclub.ioBecome a Premium Member:http://thesaaspodcast.com

In Episode 57, Glenn Pasch speaks with Adrienne Barnes, owner and founder of Best Buy Personas, a marketing consulting firm that helps companies target the right audience for their products and services. Adrienne realized the general audience targeting used by many platforms and marketers was too generic. With her technology and strategy combined, she is able to focus the right message to the right individuals, thus creating a more efficient budget. They also discuss some of the biggest mistakes companies are making with their marketing and also taking charge of your own business.  A lot of fun, a few laughs and her answers to the Hot Seat questions at the end are hysterical. Enjoy Please remember to subscribe and share this out!! About Adrienne Barnes Adrienne is a B2B SaaS Content Strategist and the founder of Best Buyer Persona. She's on a mission to change the way marketers create and use buyers personas. Admittedly nosey, she's usually asking questions or trying to learn something new. She spends a gross amount of time Twitter, so you can easily connect with her there- @adriennenakohl. About Glenn Pasch:  "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life. I want to help you generate success.” Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.       FOLLOW ALONG:   Subscribe to my channel for free offers, tips and resources! YouTube: https://bit.ly/inchargenowwhat​  Facebook:https://www.facebook.com/CEOPCGDigital/​ Twitter: https://twitter.com/GlennPasch​ Linkedin: https://www.linkedin.com/in/glennpasch/​ Instagram: https://www.instagram.com/gpasch/​ Blog: https://pcgdigital.com/blog Personal Website http://glennpasch.com/​ Company website: https://pcgdigital.com/