Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.
Ian Faison, Founder of Caspian Studios, shares his serialized content framework.
Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.
Vassilena Valchanov shares her brand messaging framework template.
Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves and align actions with long-term aspirations.
Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063[00:00:00] Nick Bennett[00:00:44] Developing a Go-to-Market Model with Nick Bennett[00:02:38] Starting a Company and Launching with Hype[00:07:18] A conversation about the people-first go-to-market strategy[00:08:40] Customer Led Growth: Building Strong Relationships with Customers[00:15:37] The Importance of Customer Marketing and When to Start[00:18:24] Using NPS Surveys to Drive G2 Reviews[00:23:34] The Rise of B2B Influencer Marketing[00:29:30] Building Relationships for Career Success
Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062[00:00:00] The Importance of Customer Education[00:07:37] Proving ROI for Customer Training Initiatives[00:13:51] The Importance of Training Programs and Brand Positioning[00:22:19] Using Training as a Sales Qualification Tool[00:26:01] Patterns in Sales Training Program Challenges[00:30:15] The intersections between customer education and data silos[00:36:03] Top Tips for Creating a World-Class Training Program[00:39:20] Career Power-Ups and Creating a Star Map of an Organization[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes
Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061
Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059
Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060
Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058
Lloyed Lobo, Founder of Boast.AI and Traction, shares his 13 rules of community-led growth. Download the free powerups cheatsheet: https://marketingpowerups.com/057
Stella Garber, Co-Founder and CEO of Hoop, shares her flipped communication strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/056
Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055
Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/054
Fab Giovanetti, Founder of Alt Marketing School, shares her course-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/053
Chris LoDolce, Founder of SaaS Academy Advisors, shares his transformative customer education strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/052
Jimmy Daly, Founder of Superpath, shares his community-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/051
That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the year. Download all 5 powerups cheatsheet for free: https://marketingpowerups.com/050
Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: https://marketingpowerups.com/049
Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048
Neal O'Grady, Co-Founder of Demand Curve, shares his 5 C's for un-ignorable content and standing out on social platforms. Download the free powerups cheatsheet: https://marketingpowerups.com/047/
Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/
Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/
Stewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com/044/
Becky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet.
Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042
Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041
Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040
Matt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Download the free powerups cheatsheet: https://marketingpowerups.com/039
Kevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038
Tiffany Da Silva, Founder of Flowjo.co, shares her 3 tactics for beating imposter syndrome. Download the free powerups cheatsheet https://marketingpowerups.com/037
Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036
Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035
Sarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketingpowerups.com/034
Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033
Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032
Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031
Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030
Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029
Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028
Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027
Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026In this Marketing Powerups episode, you'll learn:Why content distribution is so important.The benefits of considering content distribution first.Justin's 3C content strategy.How diversification accelerated Justin's content career.
Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/.In this Marketing Powerups episode, you'll learn:The benefits of starting a podcast as a B2B brand.The 5 stages of the B2B Podcast Maturity Model.An example of a great B2B podcast show.How to hone your marketing instincts.
Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024.
Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill.One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time again:It's why Tommy developed 3 axioms that guide his editing and content creation process.In this Marketing Powerups episode, you'll learn:Why having a solid premise is important when creating content.How content is a form of social currency.Tips to make your content shareable.One powerup that's accelerated Tommy's career.
Everybody hates marketers.Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slightly more trustworthy than car salespeople!Ouch, that hurts.It's because people believe marketers are willing to bend the truth and manipulate people to buy things they don't want. Modern buyers are more skeptical of advertisements and marketing messages than ever.Melanie Deziel, VP of Marketing at The Convoy and Author of Prove it: How Modern Marketers Earn Trust, argues the burden of proof is on marketers:"If we don't acknowledge the incredible amount of skepticism and doubt that we're up against, then chances are we're not going to be able to overcome it. It's why modern marketers need to act more like lawyers who bring evidence to prove their brand claims."Today, Melanie shares the 3-part trust-building content strategy. In this Marketing Powerups episode, you'll learn:The 5 types of claims that brands make.The 3 types of evidence provide compelling evidence for those claims.A brand that's doing a good job of using evidence to prove their claims.One career powerup that's helped Melanie accelerate her career.⭐️ Free powerups cheatsheetSubscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Melanie Deziel's trust-building content strategy using the "Prove It" framework: https://marketingpowerups.com/022
One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.That's the power of data-driven driven reports powered by surveys.It's exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It's based on a survey your team sent to 314 companies globally.Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.In this Marketing Powerups episode, you'll learn:How a survey-driven content can fuel your marketing strategy.How surveys can be used to create content that impacts every stage of the customer journey, from activation to retention.How Peter and the DataBox team created the 2023 State of Business Reporting.How dedicating time to learn things outside of your function can help accelerate your career.Free powerups cheatsheetSubscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy.
One of the most important meetings you can have is having 1-on-1's with your manager.Get it right, and you'll have an ally rooting for your work, a mentor who will help you level up your career, and a problem solver who will help you find solutions.That's what Manuela Bárcenas, Head of Marketing at Fellow.app, found:The mistakes that I've seen in one on ones and mistakes that are commonly mentioned in management books and management resources, which is spending the whole 1-on-1 talking about status updates like, "Hey, Manuela, how's it going with Project X?" Instead of asking about roadblocks or challenges.Today she'll be sharing her perfect 1-on-1 templates for marketing leaders.In this Marketing Powerups episode you'll learn:1. Mistakes to avoid during one-on-one meetings2. How to own your career3. The importance of having a growth mindset4. How to overcome imposter syndrome
Ellohay erethay iendsfray!If you don't know pig latin, you probably can't understand that. (Hint: I said, Hello there friends!)That's exactly what most people feel when going to a website with wordy, confusing, and buzzword-filled copy.Tat's what Emma Stratton, founder of Punchy, often sees:The truth is, especially in tech and in B2B, what I see more often happening is really good products with messaging that actually makes those good products look bad—undifferentiated, complicated, irrelevant. That's what I see happening with their messaging.It's why applying the S.M.I.T. concept in your website copy is important. That means putting your Single Most Important Takeaway at the top.Today, Emma describes how to make your website copy crystal clear using the SMIT concept.In today's Marketing Powerups, you'll learn:1. Why muddy or wordy messaging can make good products look bad2. How the SMIT concept can make your messaging crystal clear3. An example of the SMIT concept in action.4. A career powerup that's helped Emma transition from a freelance writer to a positioning and messaging expert.
If you want to rank a piece of content for SEO, you'd usually do keyword research to figure out what phrases you want to rank for. Brendan Hufford, Founder of Growth Sprints, says that no longer works.Today, he explains why that's the case. Brendan also shares the Content IP Framework that will help you rank higher on AI-powered search results pages.In this Marketing Powerups episode, you'll learn:The four parts of Brendan's growth methodology.How to drive a ton of qualified signups using the Content IP framework.The process behind Brendan's growth sprint process.How being prolific can give you a leg up in your career.
Community-Led Growth is all the hype recently. But if you look at most companies' communities, what you hear is "crickets."But, if you look at Pocus' Product-Led Sales community, you can see members welcoming each other, responding to each other questions, and lifting everybody up.The secret? It's their AMAs series where experts from Clearbit, OpenView, and Notion have come to answer any questions, which has been so central to their marketing flywheel and community growth.Today, Sandy Mangat, Head of Marketing at Pocus, discusses the Pocus' AMA community strategy in detail.In this Marketing Powerups episode, you'll learn:How Pocus' AMA series fuel its marketing flywheel.How building a network of mentors and advisors accelerated Sandy's career.How Sandy repurposes the AMA recordings into articles and podcast episodes.How Sandy identifies product evangelists through their community.
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