Conversational Marketing

As we've learned this season, videos, emails, virtual events, and personalized demos all help to continue conversations with both prospects and buyers, but what about meeting prospects and buyers on the channel where they already spend a lot of their day (for better or for worse)?That channel is social media, and if used correctly, it can be the secret to cutting through sales noise.Julie Atherton, the founder of Small Wonder, a social media transformation advisory and marketing consultancy, has spent the past 15 years researching social media's role in a buying cycle. Today, she joins Sammi for the Season 3 finale to share her best practices for starting, and continuing, conversations with both prospects and buyers through social media.You can connect with Sammi and Julie on Twitter @sammireinstein, @DriftPodcasts, and @JulieAthertonSW. Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-playsGet Julie's newest book, B2B Social Selling Strategy for 20% with the code AMK20: koganpage.com/B2BSocialSellingLearn more from Julie: https://digitalmarketinginstitute.com/blog/authors/julie-atherton

Ah the holidays. A time of stringed lights, sweet treats, and trying to manage your business and personal life more than any other time of year.With so many distractions, it can be tricky to stay focused on work conversations, and even trickier to get important conversations on your prospects' calendars.That's why for this week's episode we sat down with Kristin Moore, the Head of Sales Development at Motive - a platform that combines hardware with AI-powered applications to connect and automate physical operations - to see how her team does it.With 7+ years in the business development world, Kristin shares what she's found to be successful when it comes to outbound messaging that converts, how to maintain close alignment between AEs and SDRs, and how to keep her team motivated through the end of the quarter.You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts, and Kristin on LinkedIn.Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

On this show, we've covered how email, chat, video, and content can start, and continue, conversations. But despite all these strategies, there's still one area of marketing that hasn't been uncovered: events. Whether digital or in-person, events are great talking points to bring up with customers and prospects.No one knows this better than Kelly Cheng, the Head of Marketing and Growth at Goldcast. On this week's episode, Kelly shares her secrets for enabling sales to invite their prospects to events, communicating the ROI of events to the broader go-to-market organization, and creating events that people will actually want to talk about.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi and Kelly on Twitter @sammireinstein, @kellyhcheng, and @DriftPodcasts.Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

As much as we want every sales cycle to be smooth from the first touch to renewal, we know that there can be bumps along the way. What do we do when a prospect stops responding to our follow-up emails?We get creative.Joining us on the show today is founder of The Bot Lab and long-time Drift partner, Eliav Cohen. Eliav loves getting creative in his outreach, on this episode, he shares the three key tactics he's found most successful in preventing the dreaded "ghost." Over the course of 30 minutes, you'll learn about Drift Video, website personalization, and the power of conversational content. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi on Twitter @sammireinstein, @DriftPodcasts, and Eliav on LinkedIn.Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

Drinking our own champagne, eating our own dog food…whatever you want to call it, Drift's sales team uses Conversational Sales every single day to prioritize work, cut through the noise, and win more deals.But, as we all know, sharing is caring — and we're ready to showcase a specially curated collection of our top sales plays to help you and your teams engage your buyers at the right time, in the right place, with the right conversation.In this recording from Drift's first-ever LIVE podcast recording and webinar, Sammi Reinstein and Sara Miller Blanc (Drift's enterprise account executive) chat through their favorite sales plays for outbounding, inbounding, and managing deals.You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts, and Sara on LinkedIn.Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

Have you ever asked someone for more information on a product, just to have them go down a rabbit hole of features that are really not related to the problem you're looking to solve?Us too.This frustration caused us to reach out to Drift's Solutions Consultant, Christine Glick.Christine has figured out the art of crafting a demo that answers the questions her prospects actually have, so in this episode, she tells Sammi what her process looks like, how she works alongside account executives, and why she steers clear from any and all acronyms.You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts, and Christine on LinkedIn.Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

It's no secret that today's buying cycles are complicated. 7-10 stakeholders...countless reviews...it can be hard to keep track of it all. That's why we set aside time this season to learn more about how the Drift for Sales product helps keep the buying cycle moving as seamlessly as possible.Holly Xiao, Group Product Marketing Lead at Drift, joins Sammi on the show to explain how the Drift for Sales product can be used for inbounding, outbounding, and managing a deal. In this episode, you'll hear Holly's opinions on the need for a balance between the art and science of selling, how specific insights can help inform deal cycles, and why personalization should be a priority.You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts, and Holly on LinkedIn.Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

Selling is a team sport - we've all heard the phrase. But what does that actually look like in practice? No one knows better than the CMO of ROI DNA, Heidi Darling. ROI DNA is a full-service digital marketing agency focused on helping its clients deliver account-based experiences that accelerate revenue for their businesses.On this episode of Conversation Starters, Heidi explains how ROI DNA's sales and marketing teams work together to create effective messaging, what tools she thinks a modern marketing tech stack can't live without, and how the conversation amongst go-to-market teams doesn't stop after the initial sale.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi on Twitter @sammireinstein, @DriftPodcasts, and Heidi on LinkedIn.Read up on Drift's Really Good Sales Plays: https://drift.ly/sales-plays

In Season 1 of Conversation Starters, we focused on how to attract your potential buyer's attention, so they eventually book a meeting.In Season 2, we focused on how to make that first meeting an effective one.In Season 3, we're focusing on what it takes to make sure that first conversation wasn't your last. Through interviews with sales and marketing professionals, host Sammi Reinstein explores how things like events, videos, and social media keep those business conversations flowing.The new season airs October 20.Attend the first episode live: drift.ly/RGSP

We're kicking off Season 3 of Conversation Starters by going LIVE!Join Sammi and Drift's Enterprise Account Executive, Sara Miller Blanc, Thursday, 10/20 at 1 PM EST for a live podcast recording. They'll be discussing their favorite sales plays for inbounding, outbounding, and managing deals. Plus, they'll hold a Q&A, so you can get your questions answered in real-time.Register here: drift.ly/RGSPCan't make it live, but have questions? Tweet them to @DriftPodcasts

It's the season finale of Conversation Starters (

When Kris Borja talked about auditing playbooks on the podcast last week, he emphasized the importance of contextualizing a playbook to the journey a site visitor is on. To get that context, understanding where that site visitor came from can be very helpful. That's where paid ads come in.Caitlin Seele is the Head of Digital Marketing at Drift. In this episode, Caitlin joins Sammi to talk about how Drift thinks about its paid ad strategy. She shares examples of the thousands of tests we run weekly, how her team works with the sales team to characterize site visitors who came from a paid ad, and how Drift eats its own dog food in the world of digital.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts and Caitlin on LinkedIn.

With a name like Conversation Starters, it's no wonder why we've been talking a lot about how to have the right conversations on this show. But the reality is that many conversations take place on a website before that human-human phone call, in-person meeting, or video chat takes place.That's why a contextualized, personalized playbook strategy is so critical to your website experience.Kris Borja is the Director of Conversational Marketing at Digital Reach Agency - a B2B internet marketing agency built for demand generation. He spends most of his day aligning his clients' goals to a Drift chat strategy. In this episode, Kris explains why auditing your playbooks is critical to chat success, the playbook myths he's debunked through routine auditing, and he shares' the #1 deliverable that will help you make sure you're having the right conversations with your prospects at the right time. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts and Kris on LinkedIn.

Last week, Drift's Tate Knapp took us through his experiences working as a CDR, SDR, and an AE. He shared the key characteristics he thinks make up a strong SDR and AE relationship. This week, we said decided to take it a step further and have both an AE and an SDR on the show. Amanda Chiang has been an account executive at Drift for about three years, but it's only been 6 months since she started working with sales development rep, Gabrielle Marrocco. Still, the two have managed to quickly build a relationship where everyone - the AE, SDR, and the customer - wins.In the episode, Amanda and Gabby discuss what their first meetings looked like, how they maintain constant communication, and how they provide feedback to each other.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts and Amanda and Gabby on LinkedIn.

The typical B2B sales cycle has a lot of conversations. Think about it: you have that first inbound (or outbound) conversation, the conversation that takes place once the meeting is booked, and all the conversations that happen between various stakeholders before the contract is signed.Tate Knapp, one of Drift's account executives, is no stranger to any of these conversations. Tate has been at Drift for over four years, and in this time he's been a chat development representative (CDR), a sales development representative (SDR), and now he's an account executive (AE). In this episode of Conversation Starters, Tate explains how Conversational Sales has helped him succeed in each of these roles. He shares his favorite first messages to send as a CDR, his favorite outreach method as an SDR, and the topics he makes sure to always cover in his first meeting with a new prospect.Whether you're just starting out in your sales career, or you're well-tenured, Tate provides examples of how Conversational Sales fits into every part of the sales cycle.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi on Twitter @sammireinstein and @DriftPodcasts and Tate on LinkedIn.

This week, we're taking a step away from artificial intelligence to focus on what we, as humans, can do to understand our buyers better. Because when we're informed about our buyers' likes and dislikes, we're better equipped to have impactful conversations.In this episode of Conversation Starters, Adrienne Barnes, founder of Best Buyer Persona - a data-driven way to discover who your customers are, how they behave, and why they behave that way - explains the four-pronged approach she takes to understanding who her companies' buyers exactly are. She explains why companies should look beyond "Bob the marketer" and "Sally the sales girl" naming conventions and form a complete, unbiased knowledge of their buyer that unifies company messaging across teams. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Adrienne, and the Drift Podcast Network on Twitter @sammireinstein,@AdrienneNakohl, and @DriftPodcasts.

Last week, we focused on taking artificial intelligence (AI) out of its black box. This week, we're highlighting why artificial intelligence isn't a nice-to-have, but a must-have, in today's digital landscape. On this episode, Sammi is joined by Paul Roetzer, the co-founder and CEO of Marketing Artificial Intelligence Institute, an online institute that educates modern marketers on the potential of AI and connects them with AI-powered technologies. He and Sammi discuss how the past two years have forced marketers and sellers to adopt AI, what a good artificial intelligence experience looks like, and how all go-to-market teams can (and should) align around artificial intelligence. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Paul, and the Drift Podcast Network on Twitter @sammireinstein,@paulroetzer, and @DriftPodcasts.

We talk a lot about making conversations between marketing and salespeople feel more human on this podcast. But, artificial intelligence (AI) is inherently not human. So, why then, are we hearing all this talk about the importance of integrating artificial intelligence into marketing and sales strategies?To kick off Season 2 of Conversation Starters, Lauren Creedon, Drift's Group AI Product Lead, joins Sammi to explain the dichotomy of leveraging artificial intelligence to be more human in marketing and sales conversations.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Lauren, and the Drift Podcast Network on Twitter @sammireinstein,@laurencreedon, and @DriftPodcasts.

Season 1 of Conversation Starters focused on how to use content, personalized website experiences, and internal team alignment to start conversations with customers and prospects. But once those conversations are on the calendar, how do you make sure that they are productive and effective?That's what Sammi Reinstein explores in season 2.In season 2 of Conversation Starters, host Sammi Reinstein talks with experts across artificial intelligence, sales, and marketing to learn their secrets for how to make sure the first conversation with a customer or prospect is a memorable one. Make sure to subscribe, so you don't miss when the first episode of season 2 drops Thursday, 6/23.

Drift's Conversation Cloud breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.On this special edition episode, Drift's Director of Product Marketing, Aurelia Solomon, joins Sammi to break down the three components of Drift's Conversation Cloud: Conversational Marketing, Conversational Sales and Conversational Service. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Aurelia, and the Drift Podcast Network on Twitter @sammireinstein,@Aurelia90716528, and @DriftPodcasts.

We can't believe it's already the end of Season 1! To wrap things up, we're going to leave you with some tips that you can use to deliver more impactful messages to your buyers in person, or virtually.Verity Price is the 2021 world champion of public speaking, but she didn't always like to speak in front of people. In fact, it wasn't until the Covid-19 pandemic that she got involved with the Toastmasters program. In this episode, she shares how she overcame her fear of public speaking, how she interprets feedback, and why every speech, or conversation, should begin with the audience in mind.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Verity, and the Drift Podcast Network on Twitter @sammireinstein,@helloverity, and @DriftPodcasts.

Ever listen to a recording of your own voice and think, do I really sound like that? Us too. As hard as it can be to analyze our own conversations, it's so important to! By analyzing data points like talk ratios, word choice, and monologue length, we realize what kind of story we're telling, and if it matches up with the brand message.Understanding what conversation style sells is something Ryane Bohm - product marketing director at Gong - is very passionate about. On this episode of Conversation Starters, Ryane explains how Gong's Revenue Intelligence Platform helps customers build trust with their buyers by providing sales reps, marketers, and customer success managers with the data points they need to understand which conversations work, and which simply don't. She and Sammi get into what it means to be a Revenue Intelligence Platform, how to balance "Revenue Intelligence" with the natural art flow of a conversation, and how Gong got all its employees speaking the same language after a major rebrand.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Ryane and the entire Drift Podcast Network on Twitter @sammireinstein,@RyaneBohm, and @DriftPodcasts.

On this show, you've learned how to leverage conversations to build brand awareness and to book a meeting. But what about after the customer signs? Once that contract gets submitted, the conversation is really just getting started, and Drift's enterprise account executive, Trent Mosely, and enterprise customer success manager, Jaclyn Van, know this best.So in the spirit of Valentine's Day, we're highlighting the sales and customer success relationship. Drift's Trent and Jaclyn (fondly known as JV) join Sammi to talk all about how they work together to create a seamless customer experience that never misses a beat. Hear how Trent uses emojis to show his appreciation, why every sales message should be written with the long-term health of the customer in mind, and some of the biggest mistakes Trent and JV have made -- and how they've fixed them.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and Trent and Jaclyn on LinkedIn.

Curiosity, exclusivity, brevity, and promise. These are the four nouns Eddie Shleyner keeps top of mind whenever he writes a subject line. As the founder of VeryGoodCopy.com - a copywriting blog and newsletter boasting some 31,000 subscribers - it's safe to say that Eddie knows a thing or two about how to write a hook that will start a conversation.This episode of Conversation Starters focuses on the importance of a good hook. Because whether it's the opening line of a movie, the first sentence in a book, or the first message from a chatbot, those first few words are critical to determining how long your audience engages with your brand.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Eddie, and the Drift Podcast Network on Twitter @sammireinstein, @VeryGoodCopy, and @DriftPodcasts.

Stanley Security's digital analytics experience manager, Jacob Schneider, has analyzed 1000s of Drift conversations. Literally. In his first role at the business security company, Jacob studied 2000 Drift conversations to find recurring themes across the global organization. He then had to communicate those findings back to the marketing team so that they could iterate on their existing campaign strategy. So, what has Jacob learned from studying all these conversations, and how does he communicate those findings to the larger organization? Sammi gets into all of this and more on this episode of Conversation Starters.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and Jacob on LinkedIn.

B2C companies like Netflix, Amazon, and Doordash have all taught us to expect personalized experiences whenever we buy something on a website. So, why are B2B websites treating us differently?Guy Yalif is the co-founder and CEO of the website optimization platform Intellimize -- a company he created to address the 98% percent conversion gap he and his co-founder, Brian Webb, were seeing across impersonal B2B websites. On this episode of Conversation Starters, he joins Sammi to let us in on the optimization secrets he's found to drive more personalized experiences for site visitors, and better conversion rates for businesses. Because at the end of the day, whether a B2B or B2C website, all websites should spark conversations by meeting the buyer where they're at in the funnel.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Guy, and the Drift Podcast Network on Twitter @sammireinstein,@gyalif, and @DriftPodcasts.

57% of marketing and sales leaders are not happy with their company's personalization strategy.Yes, you read that right. Over half of the marketers and salespeople surveyed in Drift's latest State of Personalization survey admitted that despite the plethora of data available today, companies still have not cracked the personalization code. Why not?Sarah Frazier, one of Drift's managers of content marketing, believes it's due to lack of strategy.In this episode of Conversation Starters, Sammi sits down with Sarah to talk all about how to deliver a personalized marketing experience through content. Sarah shares the tactics she uses for building out personalized content at Drift, her learnings from bad buying experiences, and tips for how marketers can start leveraging their content to start more conversations.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and Sarah on LinkedIn.

Welcome to the first episode of Conversation Starters! In this episode, Sammi sits down with David Kim, the senior director of sales productivity and strategy at Drift. Fun fact about David? Before he joined Drift, he actually wasn't too sure if chat was right for sales. In this pilot episode, David explains why he changed his mind about chat, how he trains his reps to have successful discovery conversations -- and continue those conversations -- and why he believes conversations are the new B2B currency.Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and David Kim on LinkedIn.

Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.

Sammi Reinstein is back with major news. Keep a close ear on this podcast feed for brand new content coming soon!

So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to talk about what the day-to-day of a conversational marketer looks like, how to set goals and KPIs for conversational marketers, and how you can integrate them into your marketing team. Keep listening for tactical tips and ideas to swipe.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi and Sara on Twitter @sammireinstein @sara_pion @HYPERGROWTH_Pod

If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it’s the next big thing.One person who is living and breathing this philosophy of putting the customer at the center of everything you do is Drift’s own Julie Hogan.So we sat down with her to understand what the heck even is customer experience, how you measure it, and how you can start implementing it today.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Julie on Twitter @sammireinstein @sara_pion@jalicedev @HYPERGROWTH_Pod

How many marketing campaigns does your team execute each quarter? Do each of them follow the same structure or do you switch it up every time? Look, we get it. It can be hard to keep your campaigns feeling fresh when there are so many other things to think about. So, we sat down with Jess from Sigstr to get some inspiration on how to structure marketing campaigns that actually drive conversations. If you're feeling a little stuck in your usual routine, this episode is for you.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Jess on Twitter @sammireinstein @sara_pion@YouJessMissedMe @HYPERGROWTH_Pod

Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Brianna on Twitter @sammireinstein @sara_pion @briannagammons @HYPERGROWTH_Pod

How do you build a community that is engaged and passionate about your brand? In this episode recorded live at HYPERGROWTH San Francisco, Sammi and Sara sit down with Carly Zakin and Danielle Weisberg, co-founders of TheSkimm (and all-around boss ladies), as they discuss how to enable your community to take action, how to measure the success of expanding channels, and how to take a “good idea” and grow it into an empire.

Is conversational marketing for the enterprise? You bet it is. But not everyone is convinced. So on this episode, Sammi and Sara face off against some of the most common objections to using conversational marketing to sell into the enterprise. And this time, they're bringing in reinforcements with special guest Jill Chiara (Drift's VP of Enterprise Sales) to unpack these objections and discuss why not using conversational marketing is a huge missed opportunity for enterprise businesses.

Listen, we get it. Trying to keep up with all these new marketing trends is exhausting. Do you need to restructure your marketing team every few months to keep up? Absolutely not! In this episode, Sara and Sammi break down just how easy it is to get started with conversational marketing because it turns out…you might already be doing it.

Is it just us or is direct mail suddenly…cool again? To get to the bottom of this, Sammi and Sara sit down with two marketers from Sendoso, you know, the fully integrated direct mail and gifting solution that enables companies to rise above the noise, acquire target prospects, and retain valued customers. Or as we like to call them, the company that picks out a mean succulent plant and makes our handwriting look way nicer than it actually is. Bri Valleskey (Senior Content Marketing Manager) and Sruthi Kumar (Senior Marketing Manager) live and breathe direct mail, and in this episode of Conversational Marketing, they talk about the growth of the channel, easy ways to get started, and how to measure the ROI of a direct mail campaign.

What happens when you post on LinkedIn every day? Sure, you're gonna get more profile views and connection requests, but is there any real value in posting more frequently? In this episode of Conversational Marketing, Sammi and Sara talk about why they committed to posting every day on LinkedIn for one week. Tune in to hear what they learned along the way, the story behind #DriftTipTuesday, and why Sara says she peaked during this experiment.

Andrew Kimmell has spent nearly 10 years working to create more personalized buying experiences – all via text messages. Okay, not all through texting, but as the co-founder and CMO of TextUs, Andrew is carving out a place for text messaging in the traditional marketing funnel. And it’s working. Listen to the full episode where Sammi and Sara talk to Andrew about how he got the idea to create business texting software for professionals, why texting can make a huge impact on your sales and marketing efforts, and the best business text he’s ever received.

Who says B2C brands get to have all the fun? Not us. And definitely not Wistia – their original series Brandwagon is doing breaking the mold and bringing entertainment back into B2B marketing. So in this episode, Sammi and Sara talk to Kristen Bryant (she runs partnerships and production for Wistia, nbd) about how they got the idea to do the show and what they've learned so far. Kristen shares why episodic content is a goldmine for marketers, plus how it can be used to spark conversations and build connections with buyers.

Welcome to the Conversational Marketing podcast, where your hosts Sammi Reinstein and Sara Pion are on a mission to educate the world about – you guessed it – conversational marketing. From thinking about how conversational marketing can be implemented into your entire marketing strategy, to best practices we’re learning straight from the pros, this is the go-to podcast for all things surrounding the topic of conversational marketing and sales. So in our first episode, we’re giving you our definition for this thing we call conversational marketing and break down three examples of B2B and B2C brands who are doing it right. Ready? Let’s go.

We've been making a huge mistake at Drift. We talk about Conversational Marketing, the new way businesses buy from businesses, all the time. But we don't even have a Conversational Marketing podcast! So we're making it right right now to bring you the official Conversational Marketing podcast. We'll feature tips and tricks from Drift, plus customer and partner interviews, and you'll learn from some of the best people doing Conversational Marketing today.Basically, this podcast will be your MBA in Conversational Marketing. All you have to do is subscribe and listen. It's coming right here to this feed very soon. So, stay tuned. We can't wait to show you what we're cooking up.