Podcasts about profitwell

Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn't just a logo change, but a complete overhaul of identity, voice, and vision.We talk:• Why they spent $260K with a top agency (and what they actually got)• How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency• The Minimum Viable Personal Brand for founders• Building creator flywheels instead of chasing funnels• What Kit learned from celebrity newsletters (Tom Brady, Dua Lipa, McConaughey…)If you care about brand, growth, or building in public, this is the episode to watch.00:00 - Intro00:54 - Why spend $360K for a rebrand? 06:14 - Using AI to stay on brand10:28 - Acquiring a three-letter domain16:05 - Business decisions beyond immediate profit 21:26 - Turning a rebrand into a marketing flywheel26:06 - You can't script word of mouth. But you can feed it32:56 - Customers as marketing assets42:30 - Funnels vs flywheels and landing celebrity clients53:45 - Delegating like a CEO (but still showing up)1:00:32 - OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Nathan:LinkedIn: https://www.linkedin.com/in/nathanbarry/X: @nathanbarryWebsite: https://kit.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:

Today on the show we have Andrew Davies, the CMO of Paddle.In this episode, Andrew shares his experience tackling the "champagne problems" that SaaS companies face as they scale globally.We then discussed how Paddle repositioned itself through the merchant of record model and brought a legacy concept back into the spotlight.We wrapped up by discussing the company's strategic phases, the ProfitWell acquisition, and the challenges of narrowing ICP without losing growth momentum.Mentioned ResourcesPaddleProfitWellPrice IntelligentlyIdioOptimizelyChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Most SaaS companies hit growth plateaus, and too many founders assume the problem is either unsolvable or too complex to fix. In reality, that's rarely true. In this episode of In Demand, Asia and Kim unpack how to shift your mindset from "This can't be solved" to "Who's already solved this, and how can I learn from them?" They also introduce CUES, a prioritization framework that helps you focus on the right growth ideas instead of spinning your wheels. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Chapters (00:00:55) - Why founders often treat growth problems like they're unsolvable.(00:05:22) - There are a lot of founders creating pain for themselves by trying to reinvent the wheel.(00:08:02) - Almost every single growth problem has been solved before, you just need to find the people who did it.(00:09:00) - Books, articles, and experts: where to actually look for answers.(00:14:10) - Learning enough to get started and putting your knowledge into practice.(00:19:15) - One of the things founders need to be able to do at a high level is understand trade offs.(00:24:00) - What does the process look like for troubleshooting growth?(00:25:00) - What net revenue retention tells you and how to find and use it in ProfitWell.(00:34:00) - Spotting the levers: activation, positioning, and pricing.(00:39:00) - Prioritization traps: why common frameworks like ICE often fail.(00:42:55) - Try CUES instead: Confidence, Understanding, Ease, and Speed.(00:55:05) - Recapping what was covered on this episode.

Struggling to price your product or service effectively? Ever wondered why some businesses rake in profits while others barely scrape by? Pricing can make or break your business, and mastering it might just be the key to unlocking your entrepreneurial success.In today's episode, Omar dives into the world of pricing strategies. Drawing from his extensive business experience and insights from Patrick Campbell, founder of ProfitWell (now Paddle), Omar breaks down value-based pricing, customer research, and how to analyze your competition. You'll get real-world examples and a step-by-step process to ensure you're pricing your offerings just right.Don't miss this lesson that could transform your approach to pricing and boost your profit margins. Hit play now—the play button's right at the top of the page—and tune in to get equipped with the knowledge you need to nail your pricing strategy.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed 

There's no shame in taking one good idea and reusing it. In continuing to improve and tweak it to get more juice for the squeeze. Especially when you're struggling to come up with something new.That's what J.R.R. Tolkien did in The Lord of the Rings. When asked for “more hobbits” by his publishers, Tolkien had to get crafty. Because he never meant for The Hobbit to have a sequel. That's one of the things we're talking about today with the Director of Content Marketing at Ahrefs, Ryan Law. With Ryan's help, we're chatting about the power of iteration, world-building around your product, and much more.About our guest, Ryan LawRyan Law is Director of Content Marketing at Ahrefs. He is a content marketer that's worked with both startups and enterprise companies, including Google, GoDaddy, Clearbit, ProfitWell and Hotjar.Before Ahrefs, Ryan was CMO at the remote content marketing agency Animalz where he generated over 2 million pageviews for the Animalz blog, and ran workshops with companies like Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO. He has co-founded a marketing agency, freelanced as a marketing consultant and copywriter, reviewed beers, designed t-shirts and tended bar. He is also the author of two novels, the host of the Ash Tales podcast, an amateur landscape photographer, and the guitarist for The Schrödinger Effect.What B2B Companies Can Learn From Lord of the Rings:Iterate, iterate, iterate. When you have one good idea, continue to work on it, improve it and iterate on it. Ryan says, “Much like Tolkien, all the best ideas are kind of iterative evolutions of previous and frankly worse ideas as well. And you see that in Lord of the Rings, I think. I love The Hobbit to bits, but in some ways it does feel like the MVP of The Lord of the Rings. You know, there are decisions that he made in that narrative that weren't quite fleshed out and didn't quite make sense that he then changed a little bit in the full series of books.”Build a world bigger than your product. You're not just trying to make a sale. You're trying to immerse your audience in your brand and culture. Ryan says, “Some portion of every company's marketing effort should go into the world building that surrounds their brand. You know, creating things that further their beliefs and their ethos and creating opinions and ideas that are not sales assets, but are just plain interesting and share how they think about the world as well.”Quotes*“Tolkien does it without being really ham fisted with exposition. He doesn't laboriously explain the history of everything and how it all interacts. He teases at it and he hints at it and he reveals it through the dialogue of characters. I think that's deeply rewarding for the reader. You're not spoon fed this stuff, you make the connections yourself, you're brought along the journey and he gives you credit for discovering this huge mythos and history beneath it. And that's a wonderful thing to do, not assume the reader is an idiot, but just write the things you find interesting, let them find the secrets that they're going to find for themselves. It's so deeply rewarding.”*“Search demands that you basically write to the consensus. Like there is a set body of information it expects you to share, and it rewards companies that show consensus with other articles. And I think good thought leadership is in some ways the opposite of that. You are challenging truisms, you're talking about the things that no one else is talking about. So the thing I'm trying to do at the moment is, I think a more fruitful framework for thinking about that is talking about information gain. So if you're writing SEO content, you still have to cover the core topic, but you can think, ‘What new stuff can I add to that?' It's like an additive process. What new subject matter quotes or what new subtopics can we cover? What new research can we do? Cause it's very hard to reconcile those two from my experience.”*”Opinions are one of the most important things we're finding in content at the moment. A lot of people are very used to content marketing basically hedging bets. Nobody wants to say something very definitive. Mainly because content marketers, myself included, we're not experts in the things we're writing about. And we are, I think, wary of saying something that's wrong. And that generally leads to not saying anything at all. Being brave and willing to share a defensible opinion, that's something we're trying to do in all of our content, because it's a real differentiator and it's a good way of standing out when every other company is letting people make their own decision. Never make people think. Tell them what you're thinking yourself. ”Time Stamps[0:55] Meet Ryan Law, Director of Content Marketing at Ahrefs[4:34] Exploring Tolkien's Creative Process and Challenges[9:39] Content Creation Insights and B2B Marketing Takeaways[17:10] The Power of Storytelling and Building a Rich World[23:11] Human Connections and Their Impact on B2B Marketing[27:29] Exploring Book Titles and Author Insights[28:16] B2B Marketing Insights from Fantasy Literature[28:49] Long-Term Content Strategy and Its Impact[31:54] The Evolution of Content Marketing in Large Companies[33:42] The Importance of Serialized Content in B2B[44:12] Exploring the ROI of Creative Content Marketing[50:04] Final Thoughts on Marketing and CreativityLinksConnect with Ryan on LinkedInLearn more about AhrefsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

I'm a pretty okay developer, but when it comes to marketing and sales, I really need help. And for the longest time, I've held myself back.That ends today.My current SaaS business, Podscan, is at a point where some very important decisions need to be made. I've got something quite big in the works, and I'll be talking about this next week in much more detail, but it made me think about the long-term needs a business like mine has, how I can personally fulfill them, and where I have skill gaps that I will have to work on.This episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/addressing-my-weaknesses/The podcast episode: https://tbf.fm/episodes/307-addressing-my-weaknessesCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Our first guest for Season 2 is none other than Aaron White. Aaron, the recent CTO of Vendr, Co-Founder of ProfitWell, and Founder of Blissfully, is now in stealth mode with a new AI venture called AppyPeople. Besides his impressive credentials, Aaron has long been a passionate advocate and expert in all things AI. Having him as our inaugural guest this season was a perfect fit! But before we dive in, we're trying something a bit different this season. Every episode will be divided into two parts - a Riff and a Deep Dive. In this week's Riff, we delve into Aaron's spicy, slightly gloomy, yet probably on point glimpse of the future. Aaron's been coining some seriously sharp terms to help us talk about what the future of AI could look like. As we discussed in our AI-themed Season Preview a few weeks ago, we feel that the future is so unknown that all decision making should be based on a 2-3 year horizon. That said, the perspective shared by Aaron brings an intriguing twist to the discussion. Aaron argues that the S-Curve is undergoing a tightening phase, resulting from an unprecedentedly rapid pace of development. Thus, he feels ignoring the longer horizon is not only unproductive, but perhaps harmful to decision making. Aaron highlights that having foresight is crucial for making decisions in the upcoming years and he also points out that some of these futuristic concepts are already beginning to materialize today. For a full summary of the insights here, head to UnsolicitedFeedback.co.

SummaryIn this episode of Growth Vault, the hosts discuss various topics including the Super Bowl halftime show, commercials, and the impact of the pandemic on the B2B SaaS market. They review ProfitWell's B2B SaaS Marketing Report, which highlights the decline in compounded annual growth rate and the increase in churn rate. The hosts also explore the concept of competitive advantage and the importance of pricing strategies in the current market. The conversation explores the concept of unfair advantages and competitive advantage, using Shopify as an example. It delves into the different types of advantages companies can have, such as cornered resources, branding, and network economies. The discussion also highlights the importance of product differentiation and the impact it has on marketing and sales.Additionally, the conversation touches on the idea of competing where others can't by offering unique value propositions and pricing models. Finally, the episode concludes with a brief overview of Shopify's impressive fourth-quarter results. In this conversation, the hosts discuss various aspects of Shopify's performance and growth. They highlight Shopify's success in balancing marketplace building and avoiding Sherlocking. They also explore Shopify's expansion into the B2B market and the potential impact on pricing models. The hosts emphasize the importance of net new customers for sustainable growth and discuss Shopify's focus on top-tier stores. They also examine the credibility of Shopify and its unification of data. The conversation touches on the Buy With Prime feature on Shopify and the implications for customer behavior. Finally, the hosts express excitement for the future of commerce and the potential for offer testing.TakeawaysThe Super Bowl halftime show and commercials can be a reflection of current marketing trends and consumer preferences.The B2B SaaS market has experienced a decline in growth rate and an increase in churn rate, indicating the need for businesses to adapt and find new strategies for growth.Competitive advantage is crucial in the current market, and businesses should focus on providing value and differentiating themselves from competitors.Pricing strategies should be based on the value provided to customers, and businesses should communicate pricing changes effectively to maintain customer satisfaction. Unfair advantages can give companies a competitive edge, such as cornered resources, branding, and network economies.Product differentiation is crucial for companies to stand out and create a unique value proposition.Competing where others can't involves offering something that competitors cannot replicate or access, often at a lower price or with additional value.Shopify's fourth-quarter results demonstrate its strong performance and growth, with increased revenue and gross merchandise volume. Shopify has achieved impressive growth and success in balancing marketplace building and avoiding Sherlocking.The expansion into the B2B market presents opportunities for Shopify, but pricing models may need to be adjusted.Net new customers are crucial for sustainable growth, and Shopify's focus on top-tier stores reflects this strategy.Shopify's credibility and unification of data make it an attractive option for larger businesses.The Buy With Prime feature on Shopify has both advantages and disadvantages, and its impact on customer behavior should be considered.The future of commerce lies in offer testing and experimentation, with a focus on personalized and mobile experiences.Overall, there is excitement for the future of Shopify and the potential for continued growth and innovation.Chapters00:00Intro and Super Bowl Recap12:26Review of ProfitWell's B2B SaaS Marketing Report19:45Is the Worst Behind Us?25:45Competitive Advantage and Pricing Strategies34:32Unfair Advantages and Competitive Advantage46:42Competing Where Others Can't01:06:36Churn and Pricing01:08:18Shopify's Fourth Quarter Results01:09:41Shopify's Performance and Growth01:10:38Shopify's Expansion into B2B01:11:41The Importance of Net New Customers for Growth01:12:56Shopify's Focus on Top Tier Stores01:14:18Shopify's Credibility and Unification of Data01:15:45The Buy With Prime Feature on Shopify01:17:19The Impact of Offering Buy With Prime01:19:29The Friction and Inertia of Buying on Amazon01:20:49The Future of Commerce and Offer Testing01:22:15Excitement for the FutureFollow Rabah on X or LinkedInFollow Aaron on X or LinkedInFollow Chase on X or LinkedInFollow Growth Vault on X

Pricing your AI product in 2024: sign up and ask Evan some questionsEvan Grubb has been with Price Intelligently... then ProfitWell... then Paddle for 7 years and counting (and yes, he's been there for all the name changes and acquisitions). He's been keeping track of monetization trends all along. You can check out his newsletter here if he inspires you in this podcast (and if he didn't, let me know).Just Give Me the 10,000 Foot ViewEvan Grubb's Career and Role at Paddle: Insights into his journey in the pricing and SaaS industry... and why The Eagles are the greatest American rock bandEffective SaaS Pricing Strategies: Exploration of successful pricing models and approaches in the SaaS sector.Costco's Business Model: Detailed analysis of Costco's subscription model and its effectiveness.Application of Costco's Model to SaaS: How lessons from Costco can be applied to SaaS businesses.Trends and Tactics in Pricing: Grubb shares his perspective on current trends and effective tactics in SaaS pricing strategy.

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Harrison Rose, co-founder & CEO at GoodFit.io, who shares why founders get outgrown and what to do about it. "So the obsessive, like, need to get ahead of the company growth in yourself I think is important, but I think it's probably really important you focus on the right areas. I think generally we could all be more reflective just as people, so I encourage people to work with coaches and mentors to be honest with you, and recognising where you're both enjoying where you're spending your time, recognising where you're weak, recognising where you're willing and able to let others do work that maybe out of your week out are not enjoying, regardless of title as well sometimes." Harrison shares: - His journey in tech from the age of 17 (including co-founding Paddle with Christian Owens) - When (and how) he realised he wanted to take a step back from his role at Paddle - His GoodFit journey (including how they're growing 100% year on year) - Why founders stepping back can often get greenwashed - The 'year eight' phenomenon and the most common reasons founders move on from their roles - Recognising that you need to work on yourself as well as your business and more. --- Check out the other ways SaaStock is serving SaaS founders - SaaStock USA 2024: 1500+ B2B SaaS founders, investors and operators are joining us in the 'Silicon Hills' of Austin, Texas for three days of SaaS magic (https://www.saastock.com/saastock-usa/) - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home

That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the year. Download all 5 powerups cheatsheet for free: https://marketingpowerups.com/050

Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: https://marketingpowerups.com/049

Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048

Neal O'Grady, Co-Founder of Demand Curve, shares his 5 C's for un-ignorable content and standing out on social platforms. Download the free powerups cheatsheet: https://marketingpowerups.com/047/

Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/

Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/

Stewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com/044/

Becky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet.

Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042

Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041

This week, Unsolicited Feedback is thrilled to welcome Patrick Campbell. Patrick was founder and CEO of ProfitWell, an analytics tool for subscription companies, which was sold to payments company Paddle about a year ago for $200 million. This week's episode features: 1️⃣ Patrick Campbell's Pricing Corner as he dishes out hot-takes on Unity's pricing faux pa, AI's monetization challenges, and the state of the macroeconomy (starts at 12:22) 2️⃣ A Deep Dive into Loom's growth models in light of their acquisition by Atlassian. Plus, is the acquisition a win-win? (starts at 30:49) The Growth Loops that led to Loom's Acquisition Loom Growth Loops: Loom utilized several growth loops that contributed to their remarkable growth. One of the main loops was their viral acquisition engine, which was driven by their free account offering. It was a User Generated, User Distributed Loop consisting of the following steps: Entry: The user creates a Loom video. Trigger: The user shares that Loom video with a colleague or client. Action: The colleague or client views or comments on that video. Back to Entry: Some subset of those colleagues or clients will begin using Loom. Environmental & Manufactured Loops Power Loom's Retention Environmental loops are mechanisms that utilize the user's environment or external factors to strengthen and maintain engagement with a product or service. These loops rely on the context in which the product is used and create a seamless experience that encourages users to continue their interactions. Specifically, Loom is available in all the places where you might need to record: in your applications, on your desktop, and in your browser. It is constantly accessible, just one click away. Loom also offers a strong manufactured loop to combat camera anxiety: Trigger: The loop starts when a user creates a Loom Video and shares it with a colleague or client. Action: The colleague or client is then prompted to take an action, such as playing or commenting on the video. Reward: Every time someone comments on or views the video, Loom sends an email notification to the user, providing a little dopamine boost. This reward gives the user a sense of accomplishment and transparency. Trigger: This reward then triggers a new set of actions as the original user wants to create more videos, thus repeating the loop. Furthermore, Loom has reduced significant friction in the first step by adding AI as a step 1a in the process, which helps clean up the video and gives the core user additional confidence to share it. Looms Monetization Model fueled it's growth Loom's pricing model is designed to balance acquisition and engagement, with a free plan that allows for viral growth and a paid plan that offers additional features and removes limitations. They have strategically kept Loom's pricing high to maximize revenue from highly engaged users. And they have done a great job packaging it so that for lean-in users, the 5-minute video length cap, 25 videos per month maximum, and Loom branding are enough to encourage them to upgrade, but not so prohibitive that a newer or casual fan of Loom cannot use the product for free. Acquisition was a Win-Win: Atlassian gains a new front-door to sell its other products. "Loom drives the acquisition of logos. This is the next level of fuel for the business." Atlassian has already stated its plans to integrate Loom heavily into its other product lines. Atlassian gains access to new customers in education and customer success, which are slightly further from its core product. Loom achieves much deeper defensibility. Loom avoids the need to become a multi-product company. And, Loom delivers a healthy return for it's employees and investors! For more Unsolicited Feedback, join us at reforge.com/podcast/unsolicited-feedback!

Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

Matt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Download the free powerups cheatsheet: https://marketingpowerups.com/039

Kevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038

Tiffany Da Silva, Founder of Flowjo.co, shares her 3 tactics for beating imposter syndrome. Download the free powerups cheatsheet https://marketingpowerups.com/037

Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036

Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035

Sarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketingpowerups.com/034

Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033

Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032

Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031

Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030

Writing matters... a lot. You don't need us to tell you that. But what happens when you feel like you can't write? Yes, on this episode we're talking about writers' block - what it feels like, how it shows up, and how we can tackle it once and for all. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.DEVELOP MORE INSPIRING IDEAS & STORIES:Jay's free newsletter, with a new idea for communicating in ways that connect shared every other Friday: jayacunzo.com/newsletterThe Creator Kitchen: Jay's membership for quality-obsessed creators, built in partnership with Melanie Deziel (author, speaker, NY Times, TIME, HuffPost). Use code UNTHINKABLE for $100 off membership.Jay's 1:1 coaching: book an hour or a month of swapping voice memos -- or book Jay as your dedicated collaborator, coach, exec. producer, and creative partner to develop your ideas and tell more effective stories.***VOICES IN THIS EPISODE:Mia Quagliarello: Head of Creator Community at Flipboard, writes Mia's Queue newsletterMark Schaefer: keynote speaker, founder and co-host of Marketing Companion, bestselling author (of 12 books!) Beth Dunn: coach, public speaker, author, Principal Content Designer at Thrive Global***PAST MAKER MONSTER EPISODES:Maker MonstersMaker Monsters 2Maker Monsters 3***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins  

Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029

Patrick Campbell is an entrepreneur. He sold his company (ProfitWell) for $200 million to Paddle in 2022. https://twitter.com/Patticus

Patrick Campbell founded ProfitWell, an advisory platform for SaaS companies, in 2012 after stints at the U.S. Department of Defense and Google. He sold the business last year for $200 million.ProfitWell had no outside investors. Campbell paid himself a $74,000 annual salary. He had $20,000 in the bank when the deal closed.How does a founder, or anyone, adjust to $200 million from $20,000? Campbell addressed that question and more in this thoughtful interview.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6oBXFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028

Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027

In this episode, we dive deep with Bolaji Oyejide, the mastermind behind the serialized content show, Demand Wars. Bolaji unravels the intricacies of storytelling in B2B marketing, emphasizing the power of serialized content. He highlights the need for marketers to shift from data-driven narratives to emotion-driven narratives, fostering a more profound connection with the audience.Bolaji cites examples of successful serialized content, including his own show, Demand Wars, and others like ProfitWell's Recur Network and Salesforce Plus. He underscores the growing trend of reputable brands venturing into serialized content, paving a unique path for B2B marketing.In a captivating finish, Bolaji intertwines the history of hip hop and music composer Johann Brahms to illustrate the secret to long-term influence: repetition and gentle surprise. With valuable insights and engaging anecdotes, this episode is a must-listen for anyone seeking to elevate their B2B marketing strategy.

There's a lot of shitty marketers out there. Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers. About Patrick Campbell CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing. Connect with Patrick! Twitter www.twitter.com/patticus LinkedIn www.linkedin.com/patrickccampbell Paddle www.paddle.com Profitwell https://www.profitwell.com/  Mentions Gary Vaynerchuk https://garyvaynerchuk.com/  Patrick's tweet on the Budlight controversy https://twitter.com/Patticus/status/1669019632307511298  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ever wonder how some of these wildly successful entrepreneurs did it? The ones who went from startup to “never worry about money again”? You're not the only one, and there's a new podcast you're gonna love.Today we're sharing an episode of My First Million — a top 25 business podcast where Sam Parr & Shaan Puri brainstorm business ideas you can start tomorrow. Sometimes they bring on famous guests like Mr. Beast, Rob Dyrdek, Sophia Amoruso & Hasan Minhaj and get them to open up about business ideas they've never shared before.In this episode, Shaan Puri and Sam Parr talk to Founder & CEO at ProfitWell, Patrick Campbell, about the billion-dollar quilting industry, using spy secrets in business, buying cheap debt, and a hostile takeover of a person.If you like what you hear, search for My First Million in your favorite podcast app — like the one you're using right now.Learn how some of the best in business really think. Hear how seemingly improbable paths to wealth make perfect sense, if you can see what most people can't. Get inspired — Click Play!SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify| Podcast Feed| How To SubscribeGive us a Rating & Review Show LinksMy First Million Podcast

Patrick says work-life balance is the wrong framework. It's more about work-life fit and finding what suits you best. This is especially true for startup founders, where your work is often all-consuming.Episode Highlights[00:32 - 02:30] Thoughts on work/life balanceMentioned in this episode:Sign up for OpenView's weekly newsletterConnect with Patrick on LinkedInFollow Patrick on TwitterSubscribe to Blake Bartlett on YouTube.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Culture at a startup is always tricky, but there's one common mistake founders should avoid at all costs. It's the desire to make everyone happy all the time. Patrick says this leads to a “culture of accommodation” which ultimately ends up not working for anyone. Hear Patrick's journey as a founder to define the culture at ProfitWell, and how you can do the same at your startup.Episode Highlights[00:03 - 01:31] Episode intro: Patrick Campbell[01:59 - 04:04] What is the role and importance of company culture in today's market environment?[06:39 - 10:26] The culture of ProfitWell and the journey to get there[12:15 - 16:26] The most charitable interpretation[17:23 - 20:08] ProfitWell values and four principles[20:21 - 23:16] Speaking their mind, being human in the most charitable way[21:11 - 23:16] Values and principles must have trade-offs[23:16 - 25:41] Here's how we operate, transparency in hiring[25:46 - 32:10] Advice for making culture something more than theoretical, a real experienceMentioned in this episode:Sign up for OpenView's weekly newsletterConnect with Patrick on LinkedInFollow Patrick on TwitterSubscribe to Blake Bartlett on YouTube.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Welcome to another episode of the Product Thinking podcast. This week, host Melissa Perri is joined by Patrick Campbell, CEO of Profitwell. They discuss all things pricing, diving deep into the psychology behind pricing models and how to choose a pricing strategy. Patrick talks about the biggest mistakes businesses make when pricing, when and how often you should be raising your prices, how to align your price changes with your value metrics and communicate those changes to customers, and more.  You'll hear Melissa and Patrick talk about: Patrick's team developed a financial analytics product and decided to give it away for free in order to get more data and improve their algorithms. 37,000 companies have used it in the past seven years. Patrick's company was acquired by Paddle for $200 million in May 2022, with a mission to grow subscription companies automatically. Pricing is a core competency for a business and should not be treated as a quick task to be done and moved on from. It is the very essence of a business as it represents the value of a product or service and how it is perceived by customers. Businesses should experiment with monetization once per quarter and raise prices once per year. Raising prices too often can lead to customer churn. However, this eventually normalizes as ‘fence-sitting' customers leave. Make sure your price increase is justified by the value you provide to the customer. Align your pricing with a value metric, such as revenue. Packaging and pricing go hand in hand and can be thought of in terms of charging different prices for different pieces of value of the product. Sustaining a social media platform like Twitter is difficult, and it can be hard to monetize. Adobe's move from selling Photoshop for $1,000 to a subscription model of $32 a month was an "eye-opening" change that allowed for more investment in the product. It's important to get the finance team aligned with the move to a subscription model, as costs will initially go up and revenue will initially go down. Pricing is a whole company problem, not just a product problem. Resources Patrick Campbell Website | Email | LinkedIn ProfitWell

Welcome to another episode of the Product Thinking podcast. This week, host Melissa Perri is joined by Patrick Campbell, CEO of Profitwell. They discuss all things pricing, diving deep into the psychology behind pricing models and how to choose a pricing strategy. Patrick talks about the biggest mistakes businesses make when pricing, when and how often you should be raising your prices, how to align your price changes with your value metrics and communicate those changes to customers, and more.  You'll hear Melissa and Patrick talk about: Patrick's team developed a financial analytics product and decided to give it away for free in order to get more data and improve their algorithms. 37,000 companies have used it in the past seven years. Patrick's company was acquired by Paddle for $200 million in May 2022, with a mission to grow subscription companies automatically. Pricing is a core competency for a business and should not be treated as a quick task to be done and moved on from. It is the very essence of a business as it represents the value of a product or service and how it is perceived by customers. Businesses should experiment with monetization once per quarter and raise prices once per year. Raising prices too often can lead to customer churn. However, this eventually normalizes as ‘fence-sitting' customers leave. Make sure your price increase is justified by the value you provide to the customer. Align your pricing with a value metric, such as revenue. Packaging and pricing go hand in hand and can be thought of in terms of charging different prices for different pieces of value of the product. Sustaining a social media platform like Twitter is difficult, and it can be hard to monetize. Adobe's move from selling Photoshop for $1,000 to a subscription model of $32 a month was an "eye-opening" change that allowed for more investment in the product. It's important to get the finance team aligned with the move to a subscription model, as costs will initially go up and revenue will initially go down. Pricing is a whole company problem, not just a product problem. Resources Patrick Campbell Website | Email | LinkedIn ProfitWell

The goal of many entrepreneurs is to build a business that will one day give them true financial freedom.  In theory, it's a simple three-step process. Create it. Scale it. Sell it.  But in reality, achieving a life-changing exit is a pipedream that only a handful of entrepreneurs actually accomplish. So, what does it take to beat the odds and achieve a multi-million dollar exit? In this episode, we're joined by an entrepreneur who knows the answer to this question first-hand. Patrick Campbell is the founder of ProfitWell, a SaaS platform that helps businesses grow their recurring revenue through subscription analytics, retention, and pricing solutions. Patrick's business was recently acquired by Paddle for $200 million!  Patrick joins us to discuss the details behind the acquisition, how he successfully grew Profitwell, and how his life has changed since his 9-figure exit.  Patrick explains how he set Profitwell apart from its competitors by thinking long-term, being strategic with pricing, and always keeping the bigger picture in mind. Patrick also used competitive analysis to better understand what consumers were looking for and identify where Profitwell's competitive advantage lay. We also dive into the challenges Partick faced while scaling the business, and how he overcame these setbacks. According to Patrick, “Did we have “Oh my word, everything is terrible moments?” 100%, yes. But the nature of what we do as entrepreneurs is to get back up and keep going. Every time there's a hardship that you get through, your brain as an entrepreneur goes “Well, it must not have been that bad because I figured it out.” And that helps you to keep moving forward.” If you're hoping to make a life-changing exit of your own one day, don't miss a second of this candid, behind-the-scenes look at the ins and outs of a multi-million dollar acquisition! Topics Discussed in This Episode: Patrick introduces himself and shares insight into his entrepreneurial journey (01:27) The inspiration behind Profitwell (07:42) The secret sauce behind the growth of Profitwell (11:04) How Patrick outpaced competitors and differentiated Profitwell from competitors (21:41) Profitwell's unique organizational structure (26:01) Patrick's darkest moment building Profitwell (32:45) Why Patrick said the word “churn”100K times  (38:36) How Paddle's acquisition of Profitwell came about (46:10) How Patrick's life has changed since exiting Profitwell (51:24) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Profitwell Paddle Notion High Output Management by Andrew Grove Sit back, grab a coffee, and discover what it's like to make a 9-figure exit from an online business.

In this episode, Patrick Campbell talks about pricing and retention strategies. His other topics include why companies should focus on people and culture development, and why values should be integrated into the hiring process! TIME-STAMPED SHOW NOTES: [00:00] -  How entrepreneurs can overcome the fear that destroys your business growth [02:20] - Why companies should focus on Values, People, and Culture development [04:20] - The right attitude in solving conflicts within the Company [05:43] - Integrating values into your Hiring Process [07:05] - Why you should ask yourself “What if a private equity firm bought us tomorrow?” [07:40] - Why you should raise your prices if your NPS is over 20. The most important point to include in your messaging [09:35] - The importance of add-ons [10:00] - Other Pricing and Retention Tactics   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Patrick Campbell on Pricing and Retention Strategies [00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?” [01:20] Why you should raise your prices if your NPS is over 20. [01:32] How to raise your prices and suggestions around messaging. [02:46] The most important point to include in your messaging.  [03:13] The importance of add-ons.  [03:48] Price localization: why you should have different prices for different regions.  [04:14] Why you should cap discounts at 15% [04:32] Why 15 - 20% of your new monthly revenue should come from your existing user base. [04:57] Patrick's closing words on cuddling with the chaos. [05:19] Find out more about the Leveling Up Founders Event at live.levelingup.com [05:50] That's it for today! Don't forget to rate, review and subscribe! [05:56] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Patrick Campbell  ProfitWell  Paddle Find out more about the Leveling Up Founders Event at live.levelingup.com  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode 617, Einar Vollset and Tracy Osborn join Rob Walling for a bootstrapper news roundup episode. They cover a wide range of topics from ProfitWell's big 200 million exit, spreadsheet mentality, watching an acquirer ruin your company, and much more. Topics we cover:  [3:06] What's your take on ProfitWell's acquisition?   [5:52] Watching an acquirer […]Click the icon below to listen.  

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk to Founder & CEO at ProfitWell, Patrick Campbell (@Patticus), about the billion dollar quilting industry, using spy secrets in business, buying cheap debt and a hostile takeover of a person. Also, want $5,000? Check out the My First Million Clips contest. ----- Links: * ProfitWell * Missouri Star Quilt Co. * Hallmark * KMikeyM * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (01:35) - Patrick Campbell background (07:55) - Surprising businesses: Quilting and craft industry (20:55) - Chili's and Applebees (25:25) - Why you should invest in unsexy businesses (26:50) - Rolling up trades & things for old people (30:05) - Using spy secrets to get competitive intel (46:30) - Buying debt to forgive it (49:40) - How it feels to get very rich very young (55:00) - Hostile takeover of a person ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More