Mission Admissions

In this episode of Mission Admissions, host Jeremy Tiers chats with Lauren Findley about her first 120 days as a first-time Vice President of Enrollment Management. Guest Name: Lauren Findley, Vice President of Enrollment Management, Texas Wesleyan UniversityGuest Social: https://www.linkedin.com/in/lauren-findley-798ab787/Guest Bio: Lauren Findley became the Vice President of Enrollment Management at Texas Wesleyan in February of 2025. Prior to that she served as the Director of Undergraduate Admissions and Recruitment at Jacksonville State University where she helped achieve the largest incoming classes in university history for the past four consecutive years. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!

Jeremy is joined by Hannah Downey, Social Media Strategist at the University of Wyoming, to discuss social media strategies that actually work in student recruitment, how to build buy-in and push boundaries, and more. Key TakeawaysSocial media offers a real-time, two-way communication channel that traditional admissions methods often lack.Prospective students—especially Gen Z—use social platforms like search engines when researching colleges.Aligning print, email, and social media creates a unified student experience across touchpoints.Content that performs well includes student-generated posts, admissions FAQs, and “day-in-the-life” stories.Building a strong social presence doesn't require a massive team or budget—authenticity and consistency matter most.Social media trends can be adapted to campus messaging, but knowing your platform and audience is key.Evaluating performance through metrics like engagement rate and link clicks is crucial to improving over time.Guest Name: Hannah Downey, Social Media Strategist, University of WyomingGuest Social: https://www.linkedin.com/in/hannah-ellis-marketing/Guest Bio: Hannah Downey serves as the Social Media Strategist with Institutional Marketing at the University of Wyoming. A UW alumna, Hannah began her career with Institutional Marketing and has since grown the University of Wyoming's digital presence and strategy. She manages the university's flagship social media accounts and also places all the digital advertising for prospective student recruitment.  - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!

In this quick take episode, Jeremy offers practical advice for those who have leadership and management aspirations. He talks about what it means to lead, shares skills and traits that effective leaders possess, and he outlines things you can do now to better prepare and position yourself for future opportunities.  - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Mission Admissions, host Jeremy Tiers chats with McKenzie Sullivan from The University of Akron about their newly designed “College 101” and “College 102” campus visit sessions specifically for first-generation students and families.Guest Name: McKenzie Sullivan, Admissions Counselor, The University of AkronGuest Social: https://www.linkedin.com/in/mckenzie-sullivan-m-ed-36051b144/Guest Bio: McKenzie Sullivan currently serves as an admissions counselor at The University of Akron. In addition to her work at UA, she sits on the OACAC executive board as the Northeast Ohio Delegate and is a part of the NACAC NEXT leadership cohort for 2024-2025. As a first-generation student herself, McKenzie recognizes the importance of breaking down barriers for students within this population and centers her work around this passion. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Reece and Mickey Baines are back for their second conversation on the pod. In Episode 49 they discussed campus visits and college emails as Reece - a high school junior - was starting to develop his list of schools. With his junior year winding down, Reece and his dad Mickey share how they've narrowed down the list of schools Reece will apply to, and they offer more eye opening feedback about emails, parent messaging, personalization, and more!Guest Names: Reece Baines, Junior, Wilson High School, PAMickey Baines, Partner and Technology Services Practice Leader, Kennedy & CompanyGuest Socials: Mickey - https://www.linkedin.com/in/mickeyb/Guest Bios: Reece - Reece is currently finishing up his junior year of high school. He's an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school. Mickey - As a consultant and former practitioner in higher education, Mickey has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. In his current consulting role he leads the technology services practice for Kennedy & Company, helping colleges and universities with their design, implementation, and customization of CRM technologies. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of Mission Admissions, host Jeremy Tiers chats with Bethanne Bialy, a former college admissions counselor turned high school college and career advisor. With firsthand experience on both sides of the desk, Bethanne gives a behind-the-scenes look at what it really takes to support high school students—and what college admissions teams can do to build stronger, more effective partnerships with counselors. This candid conversation unpacks the persistent challenges, communication gaps, and actionable strategies for cultivating real trust between high schools and colleges.Guest Name: Bethanne Bialy, College Counselor, Divine Savior AcademyGuest Social: https://www.linkedin.com/in/bethanne-b-777973183/Guest Bio: Bethanne Bialy worked as an Admission Counselor at Lynn University in Florida for a little under a year and a half before moving into her current role as a College Counselor at Divine Savior Academy. Bethanne, who is currently working on her doctorate in education, is passionate about growing relationships with students and helping them throughout the college application process. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jeremy Tiers sits down with Kyle Campbell, a higher ed marketing expert and sought-after speaker, to discuss the evolving role of college websites. Kyle shares insights into why traditional university websites are failing to engage Gen Z, the biggest mistakes institutions make with their content, and how colleges can reimagine their digital presence to drive conversions. If you're looking for actionable strategies to optimize your school's website and enrollment marketing strategy, this episode is packed with expert advice.Guest Name: Kyle Campbell, Founder And Managing Director, Education MarketerGuest Social: https://www.linkedin.com/in/kyledavecampbell/Guest Bio: Kyle Campbell is a higher ed marketing consultant and the managing director of Education Marketer, an insights and consultancy firm for higher ed. Every week on a Tuesday, he publishes The Education Marketer Newsletter, an accessible (yet hard-hitting) overview of the state of the sector and what matters to education marketers. He brings over a decade of experience for university professionals looking to build and engage student audiences, but keeps himself grounded as the founder of Nintendo Friends in HE - the definitive society for Nintendo fans working in higher education. His favourite Nintendo character is Boo. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Parents and guardians are the most influential external voices in a student's college search. Yet, many colleges still struggle to engage them effectively. In episode 60 of the Mission Admissions podcast, Jeremy Tiers sits down with Derek Faasse from Capital University to discuss how their admissions team has transformed its approach to parent-specific engagement. From tailored communications to reimagined events, Faasse shares strategies that have increased event attendance, improved family conversations, and strengthened enrollment outcomes.Guest Name: Derek Faasse, Director of Undergraduate Admission, Capital UniversityGuest Social: https://www.linkedin.com/in/derekfaasse/Guest Bio: Derek Faasse is currently the Director of Undergraduate Admission at Capital University, located in Columbus, Ohio. He has previously worked regionally for Lake Superior State University, The University of Alabama, and the University of Toledo. Derek also currently serves as the Treasurer of the Ohio ACAC organization, and outside of the admissions world he's a composer for marching bands, and a dad to four young children.Key TakeawaysParents need their own communication strategy. Simply CC'ing them on student emails isn't enough—Capital University sends separate, targeted messages tailored to parents' concerns.Financial investment messaging resonates with parents. While students focus on campus life and academics, parents want to know about long-term return on investment, career outcomes, and affordability.Event attendance improves with proactive parent outreach. By directly involving parents in event reminders and follow-ups, Capital University has dramatically increased their show rates.Parents ask different questions than students. Concerns about safety, internships, and career readiness often come from parents, making it essential to provide clear and proactive answers.Segmentation and personalization make a difference. Capital has refined its approach by tailoring outreach based on geographic location, program interest, and demonstrated engagement.How Capital University Enhanced Parent Engagement in AdmissionsRecognizing the Tipping Point: Why Parent Engagement Had to ChangeLike many colleges, Capital University initially focused most of its communications on students. However, repeated questions from their Vice President of Enrollment Management made it clear—parents weren't getting the information they needed. Instead of treating parents as secondary recipients, the team at Capital began viewing them as essential partners in the admissions process.The first step was to reconsider what content was reaching households. While students received updates on student life and campus experiences, parents needed different messaging—something that spoke to their role in financing and supporting their child's education.How Capital Transformed Its Parent Outreach StrategyRather than launching an overwhelming, year-long plan all at once, Capital University took an incremental approach. They started by adjusting their event communication strategy, recognizing that parents often decide whether or not a student will visit campus.One major change was creating parent-specific emails instead of simply copying them on student messages. This not only resolved an issue where parents unsubscribing also removed students from communications, but it also allowed for more tailored messaging. Instead of campus events and student organizations, parents received emails focusing on investment value, career preparation, and financial aid clarity.By refining their strategy, Capital University found that parents became more engaged, asked more questions, and felt more confident in their family's decision-making process.The ROI of Parent Engagement: Increased Event Attendance and Stronger ConversationsThe results of Capital's efforts have been undeniable. Their admitted student events now see nearly perfect attendance, a testament to the power of direct parent communication. By ensuring that parents receive weekly event updates, personalized outreach, and detailed logistical information, Capital has significantly improved both registration and attendance rates.Beyond just numbers, the shift in parent engagement has led to richer conversations. Parents are now asking more in-depth questions about career readiness, internships, and post-graduate success—topics that students may not always think to explore on their own.How Capital Structures Parent Engagement at EventsOne of Capital's most successful initiatives has been dedicated parent programming at admitted student events. Rather than simply accompanying their students, parents are given the opportunity to meet with current faculty, alumni, and other parents who have already navigated the college investment process.This approach serves multiple purposes:Encouraging open conversations. Without their students present, parents feel more comfortable asking direct questions about safety, finances, and student support services.Building trust through peer-to-peer connections. Hearing from current parents reassures prospective families about their decision.Providing clear post-graduate outcomes. Parents want to know how a college will prepare their child for life after graduation, making career services and alumni success a focal point.Segmentation and Personalization: The Key to Meaningful EngagementCapital University's ability to refine their parent communication strategy is largely due to their emphasis on segmentation. Instead of a one-size-fits-all approach, they tailor messaging based on factors such as:Academic interest – Parents of nursing students, for example, receive information about clinical experiences, while business parents get details on internships and networking.Geographic location – Given that students within 100 miles are more likely to enroll, Capital prioritizes outreach differently based on distance.Demonstrated interest – Parents whose students have visited campus or engaged with emails receive more personalized follow-ups.By breaking down their communications into more targeted segments, Capital has been able to make their outreach more relevant, engaging, and actionable.Lessons for Other Institutions: Small Steps Lead to Big ChangesFor colleges looking to improve their parent engagement strategy, the key takeaway is this: start small and build from there. Schools don't need to overhaul their entire process overnight. Instead, they can begin by making simple adjustments:Introduce a parent-specific email campaign.Enhance event communication with personalized reminders.Create opportunities for parent-to-parent conversations.Segment messaging based on student interests and family needs.By taking an incremental approach, institutions can gradually refine their strategies and create a more inclusive, informed admissions process for families.Final ThoughtsEngaging parents isn't just a nice-to-have—it's a must. Schools that prioritize meaningful, transparent communication with families will stand out in an increasingly competitive admissions landscape. Capital University's success proves that when parents feel informed and valued, they become active partners in the enrollment journey. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In Episode 59 of the Mission Admissions podcast, host Jeremy Tiers sits down with Kelli Roberts to discuss her thoughts on work-life balance as a working mom and leader, emphasizing the importance of communication, asking for help, and managing your energy.Guest Name: Kelli Roberts, Director of Admission, Drury UniversityGuest Social: https://www.linkedin.com/in/kelli-roberts-b2644b7b/Guest Bio: Kelli Roberts currently serves as the Director of Admission at Drury University, where she also teaches Business Communication Writing. In addition to her role at Drury, she is the President-Elect for the Missouri Association of College Admission Counseling, and a proud mother of four children. A first-generation college student, Kelli is an outdoor enthusiast who enjoys time near the water and practicing hot yoga. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode Jeremy discusses the increasing trend of transfer enrollment with his guest Ben Houston. They explore the challenges and opportunities within this population, the importance of utilizing data, and the need for a supportive environment when transfer students start their journey on a new campus.Guest Name: Ben Houston, Associate Director for Transfer Admissions, University of IndianapolisGuest Social: https://www.linkedin.com/in/benjamin-houston-m-a-7b23173a/Guest Bio: Ben is the Associate Director for Transfer Admissions at the University of Indianapolis. He started at UIndy in 2016 as a Graduate & Adult Learning Programs admissions counselor, and has overseen all transfer student recruiting, as well as development and implementation of new transfer enrollment initiatives and supports, since 2019. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In Episode 57 of the Mission Admissions podcast, host Jeremy Tiers sits down with John Azoni, a video storytelling expert and owner of Unveiled, to explore how colleges and universities can leverage video content to engage prospective students. From crafting student testimonials to creating scalable video systems, this episode dives into actionable strategies for enrollment marketers to harness the power of video in an increasingly digital and visual world. If you're looking to better connect with Gen Z or improve your institution's video marketing strategy, this episode is a must-listen.Key TakeawaysVideo is the preferred medium for Gen Z: Over 70% of students say they'd rather watch a video on a college's social media page than read an email.Start small with scalable content: Focus on low-input, high-reward formats like man-on-the-street interviews or video podcasts that can be repurposed across multiple platforms.Focus on storytelling, not just promotion: Authentic student stories showcasing transformation resonate far more than generic promotional content.Match video to platform: Avoid repurposing polished, commercial-style videos on Instagram or TikTok. Instead, align content style with user expectations on each platform.Test and adapt: Use metrics like watch time, click-through rates, and audience engagement to refine your video strategy and double down on what works.Why Video is a Must-Have in Enrollment Marketing Jeremy kicks off the episode with data that underscores the importance of video in higher education marketing. With platforms like YouTube, TikTok, and Instagram dominating the daily habits of Gen Z, colleges that fail to incorporate video content into their strategies risk falling behind. John emphasizes that video is particularly powerful for storytelling because it resonates with younger audiences who've grown up in a video-first world.But the challenge isn't just creating videos—it's creating systems for video production. John notes that many schools feel overwhelmed by the idea of consistently producing content, often citing budget constraints and lack of bandwidth. His advice? Start small with simple, repeatable formats like "man-on-the-street" interviews or video podcasts that can generate a wealth of content in one shoot.Overcoming Barriers to Video Production When asked why more schools aren't embracing video, John points to two main obstacles: a lack of systems and a misunderstanding of ROI. Many higher ed leaders view video as a one-off project rather than an ongoing strategy. This mindset can lead to hesitation, as video doesn't always deliver immediate results. However, John explains that video is a long-term investment that builds brand trust and awareness over time.To combat concerns about bandwidth, John suggests prioritizing scalable content. For example, interviewing multiple students in a single day can provide months of social media content. Similarly, video podcasts can be broken into smaller clips for different platforms, ensuring a steady stream of engaging content without overwhelming your team.Creating Impactful Student Testimonials One of the most valuable uses of video in enrollment marketing is showcasing authentic student testimonials. John highlights a simple yet powerful format:Old Normal: Where the student was before they joined the institution.Turning Point: What happened to shift their perspective or decision.New Normal: How the institution transformed their life or career trajectory.By focusing on transformation and “side door” content—unique, personal stories that don't feel like marketing speak—schools can create testimonials that resonate deeply with prospective students. For example, instead of asking generic questions like “What do you like about this school?” focus on specific moments or challenges that shaped the student's journey.Balancing Authenticity and Brand Guidelines  Another common hurdle for higher ed marketers is balancing authenticity with brand consistency. John argues that while a baseline level of consistency is essential (e.g., fonts, logos, and colors), schools shouldn't be so rigid that they miss opportunities to create engaging content.He points out that Gen Z values realness over polish. Overly glossy, commercial-style videos can come across as “fake” to students, especially when they're looking for genuine insights into campus life. Schools should embrace a mix of polished and raw content, leveraging vlogs, user-generated content, and unfiltered stories to build trust.Distribution is Key: Meeting Students Where They Are Creating great videos is only half the battle—distribution is just as important. John emphasizes the need for a strategic approach to where and how videos are shared. For example:Use short, snappy videos on Instagram and TikTok to capture attention at the top of the funnel.Place longer, more detailed videos (like testimonials or program overviews) on landing pages or in email follow-ups for students deeper in the decision-making process.Think beyond traditional platforms. For instance, embed videos in automated emails or include them in SMS campaigns to create a more dynamic communication experience.Ultimately, John urges marketers to view video as part of the student journey, not just a standalone asset.Common Mistakes in Higher Ed Video Marketing Jeremy and John also discuss common pitfalls schools should avoid:Generic Messaging: Repeating buzzwords like “small class sizes” or “dedicated faculty” fails to differentiate your institution.Overly Glossy Content: Polished commercials often feel inauthentic to Gen Z.One-Size-Fits-All Strategy: A video designed for YouTube might not resonate on Instagram or TikTok. Tailor content to each platform's audience and format.Looking Ahead: What's Next for Higher Ed Video? While higher ed is slow to change, John sees growing interest in short-form video and scalable content systems. He predicts more schools will experiment with student-led vlogs, user-generated content, and videos that directly address prospective students' concerns. The key, he says, is to focus on what works for your audience. Test, analyze, and iterate. With data-driven insights and a willingness to experiment, schools can create video strategies that truly move the needle. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this quick take episode, Jeremy shares some important advice that will help admissions teams and enrollment marketers increase their school's yield. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Jeremy and Ken Anselment talk through a variety of common situations that many leaders face each year - including retaining staff, micromanaging, giving constructive criticism, and navigating the transition from being a colleague to being someone's boss. They also unpack why so many leaders continue to deal with imposter syndrome.Guest Name: Ken Anselment, Vice President for Enrollment Management, RHBGuest Social: https://www.linkedin.com/in/kenanselment/Guest Bio: Ken Anselment is Vice President for Enrollment Management at RHB, a division of Strata Information Group. He joined RHB in May 2022 after serving as the Vice President for Enrollment at Lawrence University in Appleton, Wisconsin, where he worked for 18 years. Ken's background in higher ed enrollment spans nearly three decades, beginning at his alma mater, Marquette University. He's also the host of The Admissions Leadership Podcast, and recently self published a book titled ‘Climbing the Admissions Leadership Peak: Lessons from the ALP.' - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, newly elected 26 year old South Dakota State Senator Amber Hulse shares her thoughts on self awareness, gaining confidence, the importance of mindset and daily habits, as well as other things that have helped her grow and experience success as a young professional.Guest Name: Amber HulseGuest Social: https://www.linkedin.com/in/amber-hulse/Guest Bio: Amber Hulse is a rising leader and lawyer who recently became one of the nation's youngest legislators when she was elected to the South Dakota State Senate at age 26. Originally from Hot Springs, South Dakota, Amber graduated Phi Beta Kappa, Summa Cum Laude from the University of South Dakota, and went on to receive her law degree from Georgetown Law this past spring. Amber's dedication to public service extends beyond her legal career, having been named Miss South Dakota 2019 and Miss South Dakota USA 2023. Currently, Amber is an associate at Dhillon Law Group, the law firm of renowned lawyer Harmeet Dhillon. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Jeremy and Dr. Matt McLendon from the University of Alabama talk about their new, state-of-the-art welcome center, and how the Crimson Tide works hard to create a memorable and immersive visit experience for prospective students and families.Guest Name: Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of AlabamaGuest Social: https://www.linkedin.com/in/matthew-mclendon/Guest Bio: Dr. Matthew B. McLendon leads the University of Alabama's enrollment efforts, providing strategic leadership for enrollment planning, implementation and assessment. He also has fiscal responsibility for all facets of enrollment management. During Matt's time at UA the university has seen a continued increase in enrollment, setting a new enrollment record of 40,486 students enrolled in fall 2024. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Jeremy sits down with higher ed middle manager Stephanie Dickerson to talk about a wide-range of leadership topics including empathy, developing your leadership style, accountability, self-care, and organization.Guest Name: Stephanie Dickerson, Associate Director of Admission, University of LouisvilleGuest Social: https://www.linkedin.com/in/stephanie-dickerson-m-a-a816779a/Guest Bio: Stephanie Dickerson is currently in her eighth recruitment cycle with UofL. She began her career there in 2017 as an Admissions Counselor and progressed into a Senior Admissions Counselor role, then the Coordinator of the Dual Credit Program & AP Summer Institute, and now her current role as Associate Director. Stephanie's responsibilities include the oversight of the first-time freshman recruiters, management of admissions scholarship programs and developing recruitment strategy for attracting diverse students. She also happens to be the current President of the Kentucky Association for College Admission Counseling. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Jeremy is joined by Chas Williams, Executive Director of Social Media for Clemson University. Chas talks about building out a content calendar, why student interns are essential - and what their interns help with - the importance of creativity and being able to pivot, quantity vs. quality, storytelling differently based on the platform, and more!Guests Name: Chas Williams, Executive Director of Social Media, Clemson University Guest LinkedIn URL: https://www.linkedin.com/in/chaswilliams1/Guest Bio: I came to Clemson in 2011 as a student and they haven't made me leave yet. During undergrad, I worked as a student manager with the baseball team, which introduced me to social media. After earning a degree in Financial Management in 2015, I spent a year as a graduate assistant for various sports teams before transitioning to the academic side in 2016. I started as a Digital Media Recruiting Strategist and later split my time between Enrollment Management and University Relations. In 2021, I became Clemson's Social Media Brand Strategist, and in September 2022, I was promoted to Executive Director of Social Media. I now oversee the social strategy for Clemson University, its president, and its student accounts, while also teaching a course on video campaigns in social media as an adjunct lecturer. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, Jeremy talks with hospitality expert and former Vice President of Hospitality VIP Marketing and Lifestyle VIP Services for Caesars Entertainment,  Pasquale Romano Jr. They discuss the most underrated aspect of customer service, the role that empathy plays in relationship building, why a good employee experience is essential, the importance of constantly auditing the consumer experience, and more! Guests Name: Pasquale Romano Jr., Hospitality Expert & Accounts Manager, UrVenueGuest LinkedIn: https://www.linkedin.com/in/pasquale-romano-jr/Guest Bio: A seasoned hospitality professional with over 15 years of experience in Las Vegas, working with renowned hotels and nightlife/daylife concepts, Pasquale is a firm believer in leading by example and cultivating a culture of collaboration and innovation. Beginning in 2005 he worked his way up the ladder at Palms Casino Resort, eventually becoming their Director of VIP Services. Three years later he moved over to Caesars Entertainment and spent 6 years as their Vice President of Hospitality VIP Marketing and Lifestyle VIP Services. At one point Las Vegas Weekly voted Pasquale #8 of the 53 things Las Vegas should be thankful for. Currently he's an advisor for UrVenue the leading hospitality technology solution working with well-known hospitality brands like Tao Group, Groot Hospitality, and Wynn Nightlife. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

I'm ending Season 3 with a unique and very insightful episode where I'm joined by Mickey Baines who works on the higher ed partner side, and his son Reece who is a high school junior. Their family recently drove up and down the east coast, visiting 12 college campuses. Hear some eye opening feedback and stories about the experiences they had, as well as how the college search process is going. Guests Names:Mickey Baines, Partner and Technology Services Practice Leader, Kennedy & CompanyReece Baines, Junior, Wilson High School, PAGuests Social:Mickey Baines - https://www.linkedin.com/in/mickeyb/Guests Bios:Mickey Baines - As a consultant and former practitioner in higher education, Mickey has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. In his current consulting role he leads the technology services practice for Kennedy & Company. Under Mickey's leadership the practice has helped over 225 colleges and universities in their design, implementation, and customization of CRM technologies. Reece Baines - Reece is a rising high school junior who has spent this summer visiting many colleges and universities up and down the east coast. He plans to study film and digital arts in college. Reece is an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school.  - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

This episode is the second of two where I'm joined by a rising star in Higher Ed. From a very young age Bertita Barrientos enjoyed helping others and being a leader. We talk about her path to the United States, how opportunities in college influenced her leadership style, how she ended up in college admissions, and the role that mentors have played in her growth. We also discuss the concept of work-life balance, and Bertita offers advice on recruiting Hispanic/Latinx students and families. Guest Name: Bertita Barrientos, Assistant Director of Admission, Butler UniversityGuest LinkedIn: https://www.linkedin.com/in/bertitabarrientos/Guest Bio: Bertita Barrientos, originally from El Salvador, found a career in higher education after moving to Arkansas to attend college in 2013. With a passion for college access, Bertita's professional journey began in 2020 as a Regional Admissions Counselor with the University of Central Arkansas, where she spent two impactful years working directly with students in Northwest Arkansas and North Texas. In 2022, she transitioned to Butler University and continued her passion for regional recruitment. Also a proud member of TACAC, Bertita prioritizes building meaningful connections with other Texas counseling professionals to strategize and promote student access to higher education opportunities. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Today's episode is the first of two where I feature a rising star in Higher Ed. Hear stories about the unique journey that Ty Garricken took before landing in enrollment marketing. We also talk about where he gets his content ideas from, the importance of always having a clear call to action, dealing with failure, and more!Guest Name: Ty Garricken, Marketing Content Specialist, Ball State UniversityGuest LinkedIn: https://www.linkedin.com/in/tqgarricken/Guest Bio: A born and raised Hoosier, Ty is from Huntingburg, Indiana. He's a two-time graduate from Ball State University, earning a bachelor's in Journalism Graphics in 2015 and a master's in Student Affairs Administration in Higher Education (SAAHE) in 2018. Today, Ty works for his alma mater as a Marketing Content Specialist within the Office of Admissions, where he expresses the University's brand, and develops content through clear, persuasive, and compelling copy and design as it corresponds with enrollment and marketing initiatives for Undergraduate, Graduate, and International Admissions. Ty also holds a dual-role in the Indiana ACAC as the chair for the Communications and Technology committees. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

In this episode, Jeremy talks with enrollment leader, Dr. Jay Jacobs. Their chat focuses on multiple aspects of professional development and management. Timestamps:04:29 - How Jay figured out that he wanted to be a Higher Ed leader 08:43 - What does professional development mean and whose responsibility is it13:12 - A big reason why a lot of leaders don't invest enough in their team17:46 - Handling feelings of isolation 20:35 - Why and how he created the Emerging Leaders Academy 27:58 - Three ways to create stronger relationships with campus partners Guest Name: Dr. Jay Jacobs, Vice Provost for Enrollment Management, University of Vermont Guest LinkedIn URL: https://www.linkedin.com/in/jaymjacobs/Guest Bio: Dr. Jay Jacobs assumed the role of Vice Provost for Enrollment Management at the University of Vermont in January 2021. Jay is a strategic, data-driven, collaborative leader with a passion for access initiatives and student success. Before joining UVM, Jay most recently served as the Director of Enrollment Management and Admission Operations for the University of Miami in Coral Gables, Florida. He has also worked in enrollment management at The College of New Jersey, Colgate University, and the University of Chicago's Booth School of Business. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

AI continues to be a hot topic in college admissions and enrollment marketing circles. On this episode, Lenell Hahn from Southeast Missouri State (SEMO) joins Jeremy to discuss how and why her admissions team is utilizing AI to help with different tasks, and she offers some thoughts on a few leadership topics. Timestamps:07:31 - How to figure out where AI can help 10:58 - The value of a chatbot 16:50 - Other ways AI is helping SEMO team members be more efficient 19:39 - Staff development and navigating both 1-on-1 and group meetings 25:46 - Dealing with burnout as a leader Guest Name: Lenell Hahn, Director of Admissions, Southeast Missouri State UniversityGuest LinkedIn: https://www.linkedin.com/in/lenellhahn/Guest Bio: Joining Southeast Missouri State University's Office of Admissions in July 2003, Lenell Hahn has over 20 years of experience in higher education admissions and recruitment.  She has served as director of admissions since January 2013.  Lenell provides leadership for the development and implementation of effective strategies to attract, enroll and retain new students and advocate for access to higher education.  - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

On this episode, Mandy Green joins Jeremy to talk about how ‘Magic Time,' templates, and utilizing a daily huddle will help you (and your team) achieve greater efficiency and effectiveness each week.Timestamps:03:45 - Why most people struggle with time management12:45 - The concept of “Magic Time”  17:41 - The value of templates 23:07 - Incorporating the “Daily Huddle” with your teamGuest Name: Mandy Green, Vice President, Tudor Collegiate StrategiesGuest LinkedIn: https://www.linkedin.com/in/mandy-green-856aaa4b/Guest Bio: Mandy Green is a Vice President for Tudor Collegiate Strategies and a seasoned college soccer coach with 23 years of experience. She's also the founder of ‘Busy Coach.' a company that helps people enhance their performance and productivity. Mandy's unique expertise in balancing high performance with well-being makes her a sought-after speaker and consultant in the world of collegiate athletics and higher education. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify's commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

This episode is a conversation I had with two amazing senior leaders - Jennifer McClendon and Aaron Cook. We discuss what to look for when hiring new employees, great interview questions to ask, onboarding do's and don'ts, strategies to develop a strong and positive team culture, and the process of letting a team member go. Timestamps:03:52 - How to spot a higher quality applicant09:05 - Hiring a recent grad vs. hiring the best candidate11:55 - Favorite interview questions to ask14:25 - Lessons learned from auditing hiring processes18:51 - Onboarding mistakes and the importance of intentionality33:39 - Ideas to help create a good team culture and prevent burnout41:40 - Managing struggling team members and some thoughts on firingGuests Names:Jennifer McClendon, Senior Associate Director, Oklahoma State UniversityAaron Cook, Senior Assistant Director of Out of State Recruitment, University of Missouri Guests LinkedIn: Jennifer: https://www.linkedin.com/in/jennifer-mcclendon-058051b6/Aaron: https://www.linkedin.com/in/aaron-cook-88868023a/Guest Bios: Jennifer's Bio: Jennifer's higher ed career began 16 years ago as a Regional Admissions Representative for the University of Missouri. In 2014 she moved into the Director of Admissions role at Northeastern State University in Tahlequah, OK. Jennifer joined the Cowboy family at Oklahoma State University in 2018 and now serves as the Senior Associate Director of Recruitment, overseeing domestic, undergraduate recruitment efforts. Over the years, Jennifer has been an active member in a variety of Regional Admissions organizations and she's currently serving in a ‘victory lap' year as the Great Plains ACAC Past President. Aaron's Bio: Aaron is the Senior Assistant Director of Out of State Recruitment at the University of Missouri. He's been at Mizzou since 2005. His journey started in the School of Medicine, then the Trulaske College of Business, and now in the Office of Admissions within the Division of Enrollment Management. While Mizzou's campus is located in Columbia, MO, Aaron is regionally based in Kansas City and supports a staff of 12 regional representatives and test market representatives. He also serves GPACAC as a Professional Development co-chair. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.Key Takeaways:Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.Listen to the Full Episodes Featured:Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit CreatorsMission Admissions - Episode 30: Creating And Developing A Team Of Student Content CreatorsThe Application - Episode 30: How To Discover And Activate Your School's Student Influencers - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

On this episode, Lucy Coopman joins Jeremy to discuss her path to becoming an admissions counselor, and what it's like being a Gen Z young professional recruiting Gen Z students. Timestamps:07:41 - Something that surprised Lucy during her first few months 10:34 - Where confidence comes from 14:32 - Pros and cons of being so close in age to the students you're recruiting22:18 - Lunchroom visits at high schools25:28 - Talking about financial aid with students and families 28:38 - Managing Gen Z staffGuest Name: Lucy Coopman, Admissions Counselor, University of Missouri-Kansas CityGuest LinkedIn URL: https://www.linkedin.com/in/lucy-coopman/Guest Bio: With a passion for empowering students to achieve their academic aspirations, Lucy's journey in higher education began in 2021 as a College Adviser with the College Advising Corps, where she spent two impactful years working directly with students in a Kansas City high school. As a proud member of Generation Z, Lucy uses a near-peer model to be able to create meaningful connections with students and bring a fresh perspective and vibrant energy to the realm of college admissions. Her approach is always personalized, empathetic, and rooted in the belief that every student deserves access to quality higher education. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

On this episode, Drew Carr joins Jeremy for a conversation about Slate, the popular CRM that can be a game changing tool for Higher Ed admissions and enrollment marketing teams. Things you'll hear about:04:53 - Advice when you implement a new CRM 07:31 - Skills you need if you want to become more proficient in Slate 14:28 - How configurable joins and snippets can make your life easier 23:54 - Do's and Don'ts when it comes to queries29:13 - When to build a report instead of creating a query 33:50 - The value of using Slate community forumsGuest Name: Drew Carr, Director of Enrollment Operations, Nebraska Wesleyan UniversityGuest LinkedIn: https://www.linkedin.com/in/drew-carr/Guest Bio: Drew currently serves as the Director of Enrollment Operations at Nebraska Wesleyan University as well as the Technology Chair at Great Plains Association for College Admissions Counseling (GPACAC). He has been at Nebraska Wesleyan  since January 2013 after graduating as a student. Drew initially served as an admissions counselor for two and a half years before moving to the operations side. Since then, he's worked his way up to the Director level managing all aspects of their CRM, Slate. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

In this “quick take” episode, Jeremy discusses a communication bad habit that may seem harmless, but has a detrimental effect in the long run, and he replaces it with a good one. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

On this episode, Jeremy sits down with talented Higher Ed leader, Anne Johnson. You'll hear about:7:00 - How failing as a 23 year old leader helped Anne develop some great tools17:46 - The Importance of consistently doing 1-on-1's, and how to navigate them22:49 - Embracing vulnerability during 1-on-1's26:37 - Something Anne has noticed about doing 1-on-1's with her younger staff 32:47 - Giving tough feedback Guest Name: Anne Johnson, Associate Director of Admission, North Dakota State UniversityGuest LinkedIn: https://www.linkedin.com/in/anne-johnson-9008512b/Guest Bio: Anne Johnson, an Alabama native, found a career in higher education after moving to Fargo, ND in 2013. As a first-generation college student, her educational journey was non-traditional, and she found purpose in supporting students and leading a team. She has spent the last ten years serving in various leadership roles in college admission and has spent the last several years overseeing recruitment staff as the Associate Director of Admission at North Dakota State University. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

This episode is a candid and much needed conversation about mental health with Ross Szabo, an award-winning speaker, author, and the Wellness Director for students in grades 6-12 at Geffen Academy at UCLA. Things you'll hear about include:05:20 - Being proactive, not reactive with your own mental health 13:50 - The importance of having a sense of purpose16:42 - Do's and don'ts when approaching a colleague or a team member about mental health27:48 - A big misconception about Gen Z and Gen Alpha 32:30 - How to effectively approach the topic of fear with high school studentsGuest Name: Ross Szabo, Wellness Director at Geffen Academy at UCLAGuest Social: https://www.linkedin.com/in/ross-szabo/Guest Bio: Ross Szabo is an award-winning mental health speaker, author, and the Wellness Director at Geffen Academy at UCLA. Ross created a program at Geffen for students to learn about mental health once a week throughout their education from grades 6-12. Before coming to Geffen Academy, Ross was the Director of Outreach for the National Mental Health Awareness Campaign. The Campaign was the country's first public health approach to mental health. Ross has spoken to more than 2 million people about the importance of mental health and authored two books; Behind Happy Faces; Taking Charge of Your Mental Health and A Kids Book About Anxiety. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Spring travel season has begun for most admission counselors and recruiters. John McGreal joins Jeremy and they discuss how to plan, implement, and grow as a territory manager. Things you will hear about:02:10 - What it means to be a territory manager in 20248:22 - How to figure out what your “best fit” students look like, and where to find more of them13:04 - What to do when zero students show up to a high school visit20:25 - Big do's and don'ts when you speak to students24:02 - Travel tips to help you be at your best27:22 - Challenges of being a regional recruiter and how colleagues/leaders can support them Guest Name: John McGreal, Dean of Enrollment at Waukesha County Technical College Guest LinkedIn: https://www.linkedin.com/in/johnfmcgreal/Guest Bio: John McGreal currently serves as the inaugural Dean of Enrollment Services at Waukesha County Technical College in Pewaukee, WI.  Previously, he worked for Rockford University, the University of Alabama, and Bellin College. John has also served as the President of the Wisconsin ACAC, chair of the WACAC government relations committee, and numerous other roles related to conference planning and professional development. John's passion is using data to make informed decisions, process improvement, and college access. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

On this episode, Jeremy talks with senior admissions leader Sacha Thieme of Indiana University. You'll hear about:02:04 - Why admission offices are struggling to keep staff motivated and engaged08:14 - The importance of mindset when it comes to change13:00 - Ways to effectively deal with burnout 17:58 - Building blocks for creating a positive office culture21:52 - Providing professional development and helping your staff overcome their fears30:14 - Dealing with isolation as a senior leader Guest Name: Sacha Thieme, Assistant Vice Provost and Executive Director of Admissions, Indiana UniversityGuest LinkedIn: https://www.linkedin.com/in/sacha-thieme-b9a8265/Guest Bio: Sacha serves as the Assistant Vice Provost and Executive Director of Admissions for Indiana University Bloomington, the flagship campus of the IU system, bringing over 20 years of undergraduate admissions experience to the role. In her current capacity, she serves as a member of the senior leadership team within the Office of Enrollment Management and is directly responsible for the leadership and advancement of strategy, policy, and operations for all domestic undergraduate admissions and first year experience programs. She has also been an active leader in the admissions community through her service on multiple boards and committees, including serving as President of the Association of Chief Admission Officers of Public Universities. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Today's episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back. You'll hear about:2:00 - When imposter syndrome tends to show up, and how to manage it7:14 - The biggest thing enrollment and social media marketers need to spend more time doing17:01 - Why colleges aren't utilizing more content from the current student point of view20:30 - Lessons Higher Ed can learn from the entertainment industry25:01 - Metrics to focus on when evaluating content Guest Name: Jon-Stephen Stansel, Social Media Strategist, Speaker, and ConsultantGuest LinkedIn: https://www.linkedin.com/in/jsstansel/Guest Bio: Jon-Stephen Stansel is an award winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses. In addition, Jon-Stephen has taught courses in social media management and presented at many national and international higher ed conferences. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

If you currently have a leadership title, or even if you don't but you want to lead in other ways, don't miss Jeremy's in-depth conversation with well-known Higher Ed administrator, Rick Clark. You'll hear about:7:03 - The most important quality for any leader to possess13:12 - Fostering leadership with rising stars17:10 - Staff retention issues facing Higher Ed (and what needs to change)23:14 - How senior leaders can advocate to their Provost or President26:24 - Career progression to the senior levels32:22 - Something most leaders struggle with, and something they need to do more ofGuest Name/Title: Rick Clark, Executive Director for Strategic Student Access, Georgia Tech Guest LinkedIn URL: https://www.linkedin.com/in/raclarkatl/Guest Bio: For the past 15 years, Rick Clark led Georgia Tech's undergraduate admission team serving as AVP and Executive Director. He recently transitioned to becoming Tech's inaugural Executive Director for Strategic Student Access. Rick has also served on regional and national councils and boards, is currently a member of NACAC's Committee on Leadership in College Admission, is co-author of the book and workbook “The Truth about College Admission: A Family Guide to Getting In and Staying Together”, and co-hosts his own podcast under the same name.

In this episode, Bart Caylor joins Jeremy for a conversation on each of those things, as well as time management and the recruitment of first-generation students. You'll hear about: 5:47 - The importance of experimenting with AI7:35 - Using AI effectively is all in the prompt12:31 - Bart's big prediction for 202414:25 - Mission-fit storytelling and marketing22:50 - Ways to help more first-generation students27:29 - The biggest communication skill most young professionals need to improve     Guest Name: Bart Caylor, Founder and President, Caylor Solutions Guest LinkedIn: https://www.linkedin.com/in/bartcaylor/Guest Bio: Before founding Caylor Solutions, Bart spent over two decades as a marketing consultant for higher education clients as well as global brands like AT&T, Motorola, RCA, Roche, and GE. His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

In this episode, Jeremy is joined by Jeanne Brett, Professor Emerita of Management & Organizations at Northwestern University, and an expert on the topics of multicultural teams, managing workplace conflict, and negotiation. You'll hear about:1:25 - What it means to be part of a multicultural team 10:31 - How leaders can prevent differences from causing conflict 16:45 - The role of trust in negotiation25:35 - Using AI to help with negotiation training 29:08 - Other skills that good negotiators possessToday's Guest: Jeanne Brett, Professor Emerita of Management & Organizations, Northwestern University Jeanne Brett is the DeWitt W. Buchanan, Jr. Distinguished Professor Emerita of Dispute Resolution and Organizations for the Kellogg School of Management at Northwestern University. Brett is a negotiation scholar and educator.  Her award-winning book, Negotiation Globally, now in its 3rd edition, was recently joined in 2022 by Searching for Trust in the Global Economy written with Tyree Mitchell.  Her current research projects engage AI to understand how negotiators use strategy. Brett initiated Kellogg's negotiation course in 1981 and has taught negotiations all over the world. She is also currently the president of the nonprofit, Negotiation and Team Resources, where she hosts monthly conversations to introduce negotiation educators to the latest research and teaching materials.

 In this episode, Jeremy has a conversation with one of the most well-known and successful customer experience and marketing experts in the world, Jay Baer. They discuss why time and speed have become critical components of a positive customer experience. Jay also shares his thoughts on the state of content marketing, effective storytelling, personalization, higher ed's love of email, what he would do if he were running an admissions department, and why you have to budget for failure. It's a conversation that's filled with actionable insights, including:5:15 - Why Higher Ed and other industries struggle with personalization and segmentation22:00 - The state of content marketing and how to effectively deal with AI25:58 - When you're telling a story, make sure you do this38:51 - What admission departments need to put more time, money, and effort into48:16 - Two things that great leaders understandJay Baer is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. He has spent nearly 30 years helping the world's most iconic brands gain and keep more customers. A 7th-generation entrepreneur, Jay has written six best-selling books, and founded five, multi-million dollar companies. Jay is an inductee into the halls of fame for professional speaking and word of mouth marketing, and the creator of multiple award-winning podcasts. He is also one of just two people in the world listed as one of the top 30 "Global Gurus" in two different knowledge categories (customer service and internet marketing). Jay loves growing businesses, delivering presentations that audiences love, and plaid suits. He's also a licensed tequila sommelier and a certified BBQ judge.

 In this episode, Jeremy has an in-depth conversation with Andy Murphy of Siena College about their team of student marketing interns, and the impact they have on enrollment strategies. Andy also shares what teaching classes to college students has taught him about communicating with Gen Z, why data is so important, and why their team works hard to create FOMO. Key takeaways include:1:31 - Communicating with Gen Z and one of their biggest fears6:20 - A day in the life of a student marketing intern13:10 - Good content is backed by good data24:05 - The #1 thing most colleges need to do more of that will help increase their yieldAbout the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Season two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he's been traveling the country, leading workshops for admissions and enrollment marketing teams - Defining your “why”; The importance of self-evaluation; and Work-Life Balance. Mission Admissions will be back for Season three later this fall in mid-late November. This Episode is Sponsored by PathifyMeet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school's digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What's even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

In this episode, Jeremy has a conversation with longtime coach and former Athletic Director, Deb-Biche Labbe. They talk through the disconnect that often exists between admissions and athletics on a college campus, and how to fix it. Key takeaways include:3:40 - Why there's often a disconnect between admissions and athletics on a college campus7:40 - The #1 tip to improving communication with anyone12:56 - How athletics and admissions can effectively collaborate during the campus visit 31:13 - A super important question you need to ask yourself  This Episode is Brought to You By Our Friends at OlogieIn higher education, it's almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they'll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com. About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

What do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters. Key takeaways include:7:10 - Two big reasons why so many people struggle with time management9:15 - Break down your to do list and priorities into these three key categories 20:19 - Multitasking is actually ‘context switching,' - Why it's counterproductive, and how to fix it27:02 - Why you should create a weekly CEO report for yourself  This Episode is Brought to You By Our Friends at OlogieIn higher education, it's almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they'll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com. About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  

On this episode, Jeremy catches up with Angie Cooksy, AVP for Enrollment Management at Bradley University. Most of their conversation focused on evolving as a leader. Angie also talked about how the admissions profession has changed over the years, and why she has stayed put at one school for her entire higher ed career. Key takeaways include:3:20 - Fixing “We've always done it this way”13:25 - Why it's important to ask questions when something doesn't feel right 27:30 - How to be a supportive and present AVP or VP without stepping on your Director's toes35:10 - Managing team members who are from different generations This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

On this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing, messaging, and social media campaigns. She also shares some pros and cons of working remotely. Key takeaways include:10:30 - The process of building and growing a student marketing team 19:02 - Challenges when it comes to managing current students22:00 - The content that prospective students can't get enough of29:04 - Conversations with senior leadership about student generated content  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

On this episode, Jeremy speaks with Higher Ed professional and good friend, Brian Switay. They talk through work-life balance in the admissions world and how it changes after you get married and become a parent. They also hit on working with transfer students, handling tough conversations with senior leadership, as well as the interplay between a sales approach and a personal connection approach in student recruitment. Takeaways include:2:20 - Work-life balance and handling burnout as a new admissions professional8:45 - How work-life balance changes when you get married and become a parent16:50 - Pivoting from undergraduate recruitment to working with transfers, and how the two are different22:10 - How to prepare for tough conversations with senior leadership28:25 - How to mesh the sales approach with the personal connection approach This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Today's episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic12:00 - How to make a website redesign impactful22:17 - Different leadership challenges and solutions30:23 - Do's and Don'ts when hiring new employees41:00 - Developing the next generation of Higher Ed CMO's This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

In this episode Jeremy talks to Marbue Brown, an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including Amazon. Marbue founded a firm called The Customer Obsession Advantage, and he unpacks what it means for a company or organization to truly be customer-obsessed. Takeaways include:2:49 - Defining the term ‘Customer-Obsession' and giving examples 14:55 - You can't be customer obsessed if you're not employee obsessed 23:10 - Why change is so hard for Higher Education27:25 - How AI will help improve the customer experience 32:20 - Two important questions every college or university needs to ask This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  

In this episode Jeremy talks to Rob Cross, author of ‘Beyond Collaboration Overload' and ‘The Microstress Effect' about silos, collaboration, stress, and what high performers do differently. Takeaways include:3:25 - Four things that often create silos on college campuses9:25 - Dealing with ‘Collaboration Overload'12:37 - What the highest performers do differently 23:50 - The ‘Microstress Effect' and ways to reduce stress This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

This episode is an informative conversation Jeremy had with Carlos Cano around his 13-year career in Higher Ed. They discussed how he started in admissions, what has kept him from leaving the industry, how he deals with anxiety and feeling overwhelmed, career advancement, leadership, having mentors, and so much more! Takeaways from this episode include: 5:40 - Staff turnover and the importance of patience 12:18 - Dealing with mental health challenges that come with this work20:39 - Pivoting to a new role at a new school34:15 - How utilizing social media and getting involved in professional organizations can advance your career even further This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

In this episode, Jeremy sits down with Tara Durante to have an important conversation about the hardest, most confusing part of the college search process for students, families, and even a lot of college admissions counselors and enrollment marketers - financial aid. Key takeaways from this episode include:  0:45 - The #1 mistake a lot of college admission and financial aid staffs make3:28 - Why talking about money is uncomfortable for so many people21:10 - Making websites more audience centric and the need for on demand financial aid videos 36:07 - Improving collaboration between admissions and financial aid  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!