You're Not Your ROAS by Triple Whale

Follow You're Not Your ROAS by Triple Whale
Share on
Copy link to clipboard

Join us in exploring the deep ocean of Marketing, Ecom, DTC and strategies to make you more money.

Triple Whale


    • Mar 25, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 55m AVG DURATION
    • 92 EPISODES


    Search for episodes from You're Not Your ROAS by Triple Whale with a specific topic:

    Latest episodes from You're Not Your ROAS by Triple Whale

    Mr. Beast's Amazon Prime Show, Macy's Running UGC Ada, & More | Whale Informed #008

    Play Episode Listen Later Mar 25, 2024 30:28


    Triple Whale presents Whale Informed. This week, John and Ethan discuss:

    Billion Dollar Canned Water, Temu Treasures, Ecommerce Benchmarks, & More | Whale Informed #007

    Play Episode Listen Later Mar 18, 2024 31:37


    Triple Whale presents Whale Informed. This week, John and Ethan discuss:

    Klaviyo ProServ, Meta Ads Woes, & Footlocker: Harbinger of Death | Whale Informed #006

    Play Episode Listen Later Mar 11, 2024 30:29


    Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss:

    Simple Modern's Retail Strategy, Wendy's Pricing Experiment, & More | Whale Informed #005

    Play Episode Listen Later Mar 4, 2024 44:46


    Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss:

    Ridge x MKBHD, MrBeast Stocks Shelves at Walmart, & More | Whale Informed #004

    Play Episode Listen Later Feb 26, 2024 32:58


    Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss:

    Zuck vs. Apple Vision Pro, Benchmarking Brēz, & More | Whale Informed #003

    Play Episode Listen Later Feb 19, 2024 42:39


    Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss:

    The Taylor Swift Industrial Complex, Super Bowl Ads, & More | Whale Informed #002

    Play Episode Listen Later Feb 14, 2024 30:44


    Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === This week, in our second episode, John and Ethan discuss:

    Ford x Sydney Sweeney, 1 Person $1B Brand, & More | Whale Informed #001

    Play Episode Listen Later Feb 14, 2024 36:31


    This week, in our first (read: third?) episode, John and Ethan discuss:

    Leveraged Feedback to Generate Product Ideas | Zach Murray

    Play Episode Listen Later Sep 20, 2023 40:35


    Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success. Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth.Throughout his career, Zach has worked with a diverse range of businesses, helping them navigate the complex world of digital marketing. His approach challenges the traditional reliance on ROAS, advocating for a more holistic understanding of success metrics. With his deep insights and innovative strategies, Zach has transformed the way businesses perceive and measure their marketing achievements. Don't forget to subscribe for more episodes!Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    From a childhood coconut sales to a $3.4M peak in his e-commerce venture | Philip Pages

    Play Episode Listen Later Sep 13, 2023 67:38


    Founder Dash is here, and it's free to use! Better understand your data and get started for free today.We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter.Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble beginnings, he ventured into the world of e-commerce, scaling a business to an impressive $3.4 million peak. His journey is a testament to the power of community, resilience, and the magic of compounding interest.Our host, Rabah Rahil, brings his own unique perspective to the conversation. With a rich cultural background and a passion for community building, Rabah delves deep into Philip's story, drawing parallels and insights that resonate with listeners. From discussing the intricacies of community building to the challenges of scaling a business, this episode promises a deep dive into the world of entrepreneurship.Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Financial Management in Product Businesses | David Rekuc

    Play Episode Listen Later Sep 6, 2023 47:55


    Founder Dash is here, and it's free to use! Better understand your data and get started for free today.We explore Dave's unique ability to simplify complex systems and his journey from his early days to becoming a stalwart in the e-commerce world.

    From Car Salesman to Digital Marketer to CEO | Jimmy Kim

    Play Episode Listen Later Aug 30, 2023 65:56


    Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to another episode of 'You're not your ROAS' with Jimmy Kim.Today, we're diving deep into the world of Return On Ad Spend (ROAS) and why it's more than just a metric.Jimmy brings a wealth of knowledge and insights to the table.Data-driven decisions are crucial in today's fast-paced digital world. But are we looking at the right data? We will explore the intricacies of ROAS, shedding light on overlooked metrics and strategies that can propel your brand to new heights.But it's not all about numbers. It's about understanding the narrative behind those numbers and crafting a strategy that aligns with your brand's core values and vision.Don't miss out on this enlightening conversation.Don't forget to subscribe and share to spread the knowledge!Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    The Art of Making Money | Nick Harris

    Play Episode Listen Later Aug 23, 2023 66:09


    Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to 'You're not your ROAS'! In this episode, we're joined by the brilliant Nick Harris.

    Demystifying Affiliate Programs: Leverage, Strategies, and Tailoring for Success

    Play Episode Listen Later Aug 16, 2023 65:02


    Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to another episode of 'You're not your ROAS'

    Building a Luxury Brand: The Story of Creating an Ecommerce Business With YouTube

    Play Episode Listen Later Aug 9, 2023 58:41


    Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to another episode of 'You're not your ROAS'

    Gamifying Your Ecosystem: Boosting Customer Lifetime Value with Ancillary Products | Patrick Frank

    Play Episode Listen Later Jul 5, 2023 70:39


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!On this episode of You're Not Your Roas, we are joined by Patrick Frank as he shares his mistakes in starting a brand on Amazon without understanding the patenting process and emphasizes the importance of evoking emotions and camaraderie among consumers.He also discusses different product categories and the value of having both CAC and LTV products, his journey from being fired from every corporate job to starting his own health tech company and challenges in retail and wholesale economics and the vulnerabilities of wholesale.Connect with Patrick: https://www.linkedin.com/in/patrickwfrank/Check out PatientPartner: https://www.patientpartner.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Skills, Learning, Data: The Path to Constant Improvement | Michael Schewmake

    Play Episode Listen Later Jun 28, 2023 80:08


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS", we have Michael Schewmake, Founder at Atlas Coffee Club. We dive into the significance of e-commerce numbers, the importance of testing, and data-driven approaches, the power of coffee subscriptions in storytelling and boosting retention, and the entrepreneurial journey from New York to LA.Join us for an insightful conversation with Michael Schewmake as we explore the fascinating world of coffee and entrepreneurship!Connect with Michael: https://www.linkedin.com/in/michaelshewmake/Check out Atlas Coffee Club: https://atlascoffeeclub.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Scaling Startups: Striking the Balance for Explosive Growth | Rachel Ten Brink

    Play Episode Listen Later Jun 21, 2023 57:40


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS", we are joined by Rachel Ten Brink, CEO & General Partner at Red Bike Capital, who shares her insights and experiences from billion-dollar brands to early-stage funding. We delve into the challenges of scaling startups, the balance between generalists and specialists, the importance of purpose and market understanding for founders, and the cost of missing out on growth. Join us as we navigate the world of venture investing and gain valuable insights into building successful businesses. Don't miss this engaging conversation with Rachel Ten Brink, a true industry expert!Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    How AI Rights Shape the Commerce Landscape | Phillip Jackson | You're Not Your ROAS

    Play Episode Listen Later Jun 14, 2023 71:51


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of You're Not Your ROAS, we're joined by Phillip Jackson, Co-founder of Future Commerce. We delve into thought-provoking topics such as the fight for AI rights, the impact of AI on commerce and society, the dark side of persuasive advertising tactics, and the future of commerce. Phillip shares his fascinating journey from being a developer to becoming a software team builder and discusses the evolving landscape of the commerce industry. Don't miss out on this insightful conversation that goes beyond trends and explores the multifaceted context of commerce.Connect with Phillip: https://www.linkedin.com/in/philwinkle/Check out Future Commerce: https://www.futurecommerce.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    ai rights shape commerce landscape roas phillip jackson future commerce
    Unlocking E-commerce Success: Shopify's Texting App Reveals Winning Strategy | Alex Beller | Postscript

    Play Episode Listen Later Jun 7, 2023 68:24


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS", Alex Beller, Co-founder and President at Postscript, discusses entrepreneurship in the early 2000s and shares the story of how they got started with Postscript. He also talks about the challenge of creating a culture that works at the lower levels of the company and the importance of having everyone on an equal playing field. He delves into the highs and lows of Postscript's growth and touches on the future of e-commerce, as well as the silver bullet of community in DTC.Connect with Alex: https://www.linkedin.com/in/alex-beller-70452852Check out Postscript: https://postscript.io/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    TikTok Advertising: Overcoming Challenges in a Dynamic Market | Orlando Rios

    Play Episode Listen Later May 31, 2023 49:21


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!On this episode of You're Not Your ROAS, we sit down with Orlando Rios, Founder of Raised by Coyotes. From being a fan of Joe Rogan to building a successful marketing agency. Orlando shares his experience of venturing into the golf apparel industry highlighting the stories behind their meaningful designs. We dive into the challenges TikTok faces in the advertising market and discuss the limitations of Facebook along with the future of retail. Additionally, we explore effective brand communication strategies and the role of AI in potentially replacing high-skilled professions. Join us for this engaging conversation with Orlando Rios!Connect with Orlando: https://twitter.com/orlandoriosCheck out Raised By Coyotes: https://raisedbycoyotes.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Achieving a $10 Million Month | Wyatt Lowe | MaryRuth's

    Play Episode Listen Later May 24, 2023 59:07


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS," we're joined by Wyatt Lowe, Senior Director of Digital Growth at MaryRuth's as he delves into the world of influencer and brand ambassador programs, discussing the impact of mid-level members and the small bet approach, while also exploring goal setting, advertising strategies and the importance of music and branding. Gain valuable insights from Wyatt's experience and discover effective tactics to drive growth and success in the digital marketing realm.Connect with Wyatt: https://www.linkedin.com/in/wyattloweofficial/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Finding Balance Through Zero Sugar Options | Greg Lorenzo | Stockeld

    Play Episode Listen Later May 17, 2023 73:00


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS," Greg Lorenzo, Head of Marketing at Stockeld, shares his fascinating journey into marketing, including his experience creating "The Most Interesting Man" campaign, his transition from alcohol to better-for-you food, and his thoughts on the rise of lifestyle brands and DTC vs. retail. Listen in for insights and inspiration from a marketing expert who knows what it takes to succeed in today's competitive landscape.Connect with Greg: https://www.linkedin.com/in/gregorylorenzo/Check out Stockeld Dreamery https://www.stockeld.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    The Unemployed Writer Who Became a Marketing Mastermind | Aaron Orendorff | Recart

    Play Episode Listen Later May 10, 2023 80:53


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS," Aaron Orendorff, Head of Marketing at Recart, joins us to share his inspiring journey from being an unemployed writer to becoming a successful marketing mastermind. We discuss topics such as his unexpected Black Friday strategy that sparked a content revolution, his experience building a sales funnel from scratch, and the importance of understanding your audience to effect change through communication.Connect with Aaron: https://www.linkedin.com/in/aaronorendorff/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Maximizing Marketing Channels for a $10M DTC Brand | Simmy Sandhu | Our Future

    Play Episode Listen Later May 3, 2023 66:43


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS," we speak with Simmy Sandhu, co-founder of Our Future. Simmy shares his journey from selling shoes to creating multi-million dollar Facebook ads, and discusses the importance of self-reflection, living in the present, and maximizing marketing channels. We also explore the lessons learned from UFC champion Israel Adesanya and the differences between Instagram and TikTok. Join us for an insightful conversation on success and marketing strategies.Connect with Simmy: https://twitter.com/_Simmy_Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    How Companies Can Make More Money After the Initial Launch | Mike Lee

    Play Episode Listen Later Apr 26, 2023 66:06


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!On this episode of "You're Not Your ROAS", Mike Lee, former Professional Boxer and CEO of Soul CBD, discusses the importance of emotional connection for brands, organic content creation versus paid advertisement, compliance issues with major platforms, and building brand community before going the affiliate and SEO route. He also talks about his journey to holistic health and the concept of focusing on strengths rather than improving weaknesses too much.Connect with Mike: https://www.linkedin.com/in/mike-lee-308bbb56/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    How to Identify When Your Business Isn't Working | Jody Polishchuk | Sundays

    Play Episode Listen Later Apr 19, 2023 75:13


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode, Jody Polishchuk, Founder & CEO of Sundays, shares his journey on starting a business in the food industry without prior knowledge, the challenges he faced, and the importance of a catchy slogan like "Zero sugar. Done right." in creating a successful brand. We also dive into the difficulty of acknowledging when a business isn't working, and the psychological impact of letting go of a business to start anew.Connect with Jody: https://www.linkedin.com/in/jody-polishchuk-0b8706b0/Check out Sundays: https://eatsundays.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    The Benefits and Challenges of Downsizing During a Pandemic | Chris Meade

    Play Episode Listen Later Apr 12, 2023 53:43


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS", Chris Meade, Co-Founder of CROSSNET, discusses his experience running two successful businesses, negotiating agency fees, leveraging AI, and the potential impact of VR technology on human connection. He also shares insights on downsizing during the COVID-19 pandemic.Connect with Chris: https://www.linkedin.com/in/cjmeade/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    How to Communicate Effectively with Your Design Team | Selina Eshraghi

    Play Episode Listen Later Apr 5, 2023 35:16


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS," we're joined by Selina Eshraghi, Creative Director at Pandamonium Design, as we dive into her experience as a designer and discuss how to merge the worlds of conversion and aesthetic to stand out in a crowded market. We also explore the importance of customer experience and effective communication within design teams.Connect with Selina : https://www.linkedin.com/in/selinaeshraghi/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Why small teams NEED the pizza rule to be more efficient | Adam Robinson - Retention.com

    Play Episode Listen Later Mar 29, 2023 76:17


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of You're Not your ROAS, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work possibilities and easy access to Europe.Connect with Adam: https://www.linkedin.com/in/adam-robinson-64409348/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Nano Flipping and Tax-Advantage Assets | James Camp

    Play Episode Listen Later Mar 22, 2023 90:38


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS", James Camp shares his insights on entrepreneurship and investing in companies that can effectuate change. James also discusses the importance of looking at businesses from the owner's point of view, real estate as a tax-advantaged asset, and identifying your next project, as well as various topics like the crypto market, SEO, non-fungible tokens, and more. Don't miss out on this informative and engaging conversation!Connect with James: https://www.linkedin.com/in/james-grady-camp/https://twitter.com/JamesonCampEnjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    From $1M Auction to $850M Sale: The Bebo Social Network Story with Shaan Puri

    Play Episode Listen Later Mar 15, 2023 53:49


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode, we have the pleasure of hearing from Shaan Puri, Chairman at The Milk Road, an entrepreneur, investor, and podcast host. Shaan shares his insights on taking risks, standing out, and the importance of feedback. He also talks about his experience with Bebo social network, which sold for $850M to AOL. Join us as Shaan shares his wisdom on turning business ideas into reality and the courage to try new approaches.Connect with Shaan on Linkedin https://www.linkedin.com/in/shaanpuri/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    The Benefits of Focusing on Content Strategy and Narrative with Oren John

    Play Episode Listen Later Mar 8, 2023 71:04


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your Roas", Oren John shares his insights on understanding customers, creative marketing, promoting multiple voices in B2B, incorporating trends, and exploring advertising methods and profitability for e-commerce, among others. As an experienced entrepreneur in technology, fashion, and cannabis industries, Oren provides valuable knowledge on how to stand out from competitors and succeed in marketing.Connect with Oren on Linkedin https://www.linkedin.com/in/orenj/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    True Classic Founder Ben Yahalom talks The Future of Ecommerce: AI, Social Commerce, and True Classic's Insights LIVE at The Whalies

    Play Episode Listen Later Mar 1, 2023 28:13


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this special live recording at "THE WHALIES" event, Ben Yahalom, President at True Classic, joins the "You're Not Your Roas" podcast to discuss the ins and outs of running a profitable e-commerce business. With experience as a consultant who helped a T-shirt company succeed beyond expectations, Yahalom provides valuable insights into the industry.One of the key takeaways from the conversation is the importance of offering quality products and delivering them fast and frictionlessly to customers, regardless of where they are. While Amazon charges high fees, it can still be a profitable platform for businesses. However, the rise of social commerce and increased ad costs due to iOS 14 challenges mean that niche brands need to recalculate their course of action.Connect with Ben on LinkedIn https://www.linkedin.com/in/benyahalomEnjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    NFTs, TikTok, and YouTube: The Winning Strategy of Perfy with CEO Vasa Martinez

    Play Episode Listen Later Feb 22, 2023 54:35


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your Roas," Vasa Martinez, the CEO of Perfy, shares his journey of getting into entrepreneurship and how he turned his lemon into lemonade. He discusses the ins and outs of his business, including the subscription model, health benefits, and geotargeting, as well as his experiences with retail and e-commerce. Along the way, he also touches on his personal life and interests, from his morning routine and love for his dog to his admiration for Kobe Bryant and his passion for playing the drums.Connect with Vasa on LinkedIn https://www.linkedin.com/in/vasamartinez/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Competitive Advantages and Co-Founder Compatibility w/ Matt Mullenax & Aaron Spivak

    Play Episode Listen Later Feb 15, 2023 39:16


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this special episode of "You're Not Your Roas", we have a live recording at "THE WHALIES" event with two amazing guests, Matt Mullenax of Huron and Aaron Spivak of Hush. These successful entrepreneurs share their insights and experiences in the personal care industry, co-founder search, competitive advantages, and product differentiation.Matt shares his journey into the personal care industry and how Huron stands out by creating quality products that simplify men's grooming routines. He also emphasizes the importance of finding a co-founder who complements your skills and shares your vision.Aaron talks about his biggest mistake when starting a business and how he learned from it. He stresses the value of having a compelling story behind your product and the need to understand your target market to make your products stand out from the competition.Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-mullenax-4b4b086/Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaron-spivak-hushblankets/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    From Apple Sales to Lifestyle Fashion | Steven Borrelli - CUTS

    Play Episode Listen Later Feb 8, 2023 52:23


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your Roas" podcast, we speak with Steven Borelli, CEO & Founder of CUTS, a lifestyle e-commerce fashion brand. Steven shares his journey in building the brand and the lessons he learned along the way. He talks about the importance of staying focused, humility, and experience, and how he brought CUTS to the physical world. Steven also discusses the future of e-commerce and the role of communities and influencers. He shares his thoughts on the WFH trend and working from home, and shares his views on OKRs, micro-influencers, TikTok, and YouTube.CUTS was created by Steven Borrelli in 2016 when he found himself struggling to find the perfect T-shirt that had enough quality to be worn professionally at work yet also enough style for a night out.CUTS products are premium, versatile, and designed to outfit the world's most ambitious people, a group of Modern Professionals who live to compete For The Sport of Business.Connect with Steven on Twitter https://twitter.com/stevenborrelliEnjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Achieving Nirvana in Entrepreneurship with Taylor Offer of Feat Clothing

    Play Episode Listen Later Feb 1, 2023 60:08


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your Roas," we sit down with Taylor Offer, founder of Feat, a clothing brand dedicated to providing the most comfortable clothing in the world.Taylor shares his entrepreneurial journey, including his experiences traveling to India for production and the importance of taking a break as a high performer. He also discusses the balance between planning and spontaneity, the importance of understanding and communication in the workplace, and the vital role of authenticity in building a successful business. Additionally, Taylor shares insights on his past ventures and collaborations with notable figures in the industry.Guest bio and contact informationEnjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Psychedelics, Wellness, and Entrepreneurship: A Conversation with Stefany Nieto

    Play Episode Listen Later Jan 25, 2023 58:53


    Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode, we sit down with Stefany Nieto, founder and executive director of Green Iglu, a company dedicated to addressing food scarcity in the Arctic through sustainable greenhouses, and the Co-founder and COO of Gwella, a company that provides access to functional and psychedelic mushrooms for health and wellness. Stefany shares her journey as an immigrant entrepreneur, discussing the origins of Green Iglu and her involvement in the Women's Entrepreneurship Hub. She also delves into the use of psychedelics in wellness, her approach to work-life balance, and the challenges of building an e-commerce business. Additionally, we discuss about the importance of understanding your value proposition, logistics and shipping in e-commerce, and the challenges and opportunities of 2023.Get in touch with StefanyTwitter - https://mobile.twitter.com/stef_psychLinkedIn - https://www.linkedin.com/in/stefanynieto/Her website - https://www.stefanynieto.com/ Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    Cash Allred: Different vs Angel Investing and Venture Capital, The importance of omnichannel and More...

    Play Episode Listen Later Jan 18, 2023 66:59


    Today Rabah is chatting with Cash Allred, principal at Sweater, the VC fund for everyone. They get into a deep dive discussion around funding, business, and before you ask, no he didn't change his name.The solution? Have multiple channels.Oh. And before we forget...Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

    EP 52 - Jon Shanahan: What It's REALLY Like To Go On Shark Tank

    Play Episode Listen Later Nov 3, 2022 58:19


    Today Rabah is chatting with Jon Shanahan, who runs successful male beauty brand, Stryx. You'll get the inside scoop on: - How DTC brands can get on Shark Tank - What it's really like to be on the show (benefits, drawbacks, etc.) - Secrets to success in the male beauty niche If you enjoy this episode, subscribe so you don't miss the next one! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social!

    EP 51 - How To Build A Successful Ecommerce Agency

    Play Episode Listen Later Oct 26, 2022 54:58


    So you want to start and scale a successful ecom agency… but you don't know where to start. You're in luck. Today we brought Jordan Platten — successful agency operator — on the show to talk about: How to structure a high converting offer (and why scaling down is often the solution to offer related problems) How to decide whether to build a big or ‘lean' agency How to monetize WITHOUT a massive audience …and more! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social!

    EP 50 - Jon MacDonald On CRO Fundamentals for DTC Brands

    Play Episode Listen Later Oct 21, 2022 69:35


    EP 49 - Jon MacDonald On CRO Fundamentals for DTC Brands --- Send in a voice message: https://anchor.fm/trytriplewhale/message

    EP 49 - Drew Fallon: Ecommerce Finance 101, Why Brands Need Retail, and More

    Play Episode Listen Later Oct 12, 2022 68:19


    Today Rabah sits down with Drew Fallon, COO of Mad Rabbit Tattoo. Topics covered include: - why ecom operators NEED an understanding of finance (it kills businesses) - DTC is dead? Why brands should get into retail - Amazon as a channel for ecom brands Absolute heater. Drew is a legend. --- Send in a voice message: https://anchor.fm/trytriplewhale/message

    EP 48 - Jonathan Packer On Building A Portfolio Company of DTC Brands, Vending Machines As A Distribution Channel, and More

    Play Episode Listen Later Oct 5, 2022 53:07


    Today we have Jonathan Packer, founder of GOAT Foods on the show. GOAT Foods is a very interesting company building a portfolio of different businesses based on snacks. They are doing some cool things with ordering and gifts as well as samples. They are building a great business and DTC operators should be studying their fundamentals. If you enjoy, subscribe for weekly interviews! And, don't forget to... Grab our FREE Ultimate BFCM Guide to have your most profitable BFCM yet (right here). And join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Jonathan on Twitter

    EP 47 - Tim Masek on Advice For Early-Stage Brands, DTC Subscription Trends, and More

    Play Episode Listen Later Sep 14, 2022 59:33


    Today Rabah sits down with Tim Masek - founder of 1-800-D2C, an awesome resource for brands to learn about tech for DTC as well as DTC insights/trends. On this episode, Rabah and Tim break down tactical advice for early-stage DTC (D2C?! how do you spell it

    EP 46 - Bari Rosenstein Reveals The Organic Social Media Playbook for DTC Brands

    Play Episode Listen Later Sep 7, 2022 60:44


    Paid media buying is getting hard and harder in 2022. What's one way to make it cheaper and more effective? Have a STRONG organic social presence. And today we brought in an expert to give you the proven strategies to make it happen. Bari Rosenstein runs social over at Auntie Anne's, the famous pretzel brand. When it comes to viral TikToks, banger tweets, and everything in between... she knows what she's doing. Get ready to take notes. Now, don't forget to... Join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Bari on Twitter

    EP 45 - Davie Fogarty: Over $400M In Shopify Sales In 4 years (How He Did It)

    Play Episode Listen Later Aug 31, 2022 62:27


    Today we have an eCommerce legend on the show. Davie Fogarty has done over $400m in Shopify sales in 4 years, as founder of the Oodie. Today he reveals how he spots eCommerce product trends, and how he built his eCommerce success. Get ready to take notes. Now, don't forget to... Join 9000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Davie on Twitter

    EP 44 - Amanda Goetz on Growing A Successful Ecommerce Brand WITHOUT Paid Advertising

    Play Episode Listen Later Aug 24, 2022 57:45


    Today, Rabah welcomes the wonderful Amanda Goetz to the show. Amanda is founder of House of Wise - a direct-to-consumer CBD brand. (I've tried the gummies... they're

    EP 43 - Jordan Konkol on Finding Product Market Fit, Customer Service VS Media Buying, and More

    Play Episode Listen Later Aug 18, 2022 52:45


    Today, Rabah sits down with Jordan Kankol, and drops fire on finding finding product market fit for your ecommerce brand + shares some (potentially spicy) takes on customer service vs media buying, plus more. Heater of an episode. Now, don't forget to... Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. See if Triple Whale is right for your eCommerce brand or agency - https://triplewhale.com --- Send in a voice message: https://anchor.fm/trytriplewhale/message

    EP 42 - Not All Impressions Are Equal with Emmanuele Maragno

    Play Episode Listen Later Aug 10, 2022 60:13


    Not all ad impressions are equal, and today Rabah sit's down with Emmanuele Maragno to dive into all the reasons why. This episode might surprise you... Now, don't forget to... Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here. Follow Emmanuele on LinkedIn

    Claim You're Not Your ROAS by Triple Whale

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel