Digital Dispatch Podcast

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Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer with more than a decade of experience in the freight and logistics space— helping companies save time, shorten sales cycles, and stand out from their competition with on-demand digital marketing training.

Blythe Brumleve


    • Nov 30, 2021 LATEST EPISODE
    • weekdays NEW EPISODES
    • 29m AVG DURATION
    • 110 EPISODES


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    Latest episodes from Digital Dispatch Podcast

    How Freight Companies Can Build In-House Content Teams [rebroadcast]

    Play Episode Listen Later Nov 30, 2021 52:48

    Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier.So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of the tips I've used over the years and still do to this day. Not only for clients but for content like what you find on this podcast.Also in the show is an interview with Kyle MacNaught, Director of Marketing at Freight Plus, with how he's building and managing his own internal content team using an iPhone and a cheap mic.Links from the show: The Best Content In Logistics (for your own inspo)Freight+ Director of Marketing, Kyle MacNaughtFreightwaves Sales and Marketing Virtual Conference Courses Mentioned During the Show: Crafting Your Content Marketing PlanManaging Your Content Distribution PlanCreating a Company Video or Podcast How To Audit Your WebsiteFYI: Freight School Playbook is now wrapped into the Digital Dispatch experience. So you can now get all FSP courses for FREE over in the Shop section of DigitalDispatch.io

    Wearable Tech Inside the Warehouse with Proglove

    Play Episode Listen Later Nov 26, 2021 17:40

    There's a fascinating thing going on with robotics entering the workforce.One part of the population is terrified of them--rightfully so as there are some legitimate concerns. But the other side gets to enjoy the way cooler aspect of it--at least in my opinion, anyway. And that side is the wearables. In today's episode, we're talking with Ilhan Kolco of ProGlove who is helping us dive into wearable industrial technology that makes you feel like Ironman.Connect with IIhan Kolco on LinkedinVisit ProGlove's website

    Marketing The Right Way with Flock Freight's Jeff Lerner

    Play Episode Listen Later Nov 23, 2021 18:39

    On a previous episode, I talked about how you fix that shady email list.Well on this episode we're getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We're not only diving into how Jeff would handle an email list from questionable sources but also things like helping the sales and marketing department become more aligned, how Flock Freight is prioritizing people and the planet PLUS a good debate on if pineapple belongs on pizza. Connect with Jeff Lerner on LinkedinFollow Flock Freight on Twitter, Instagram, and Facebook.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves

    How to fix your shady email list

    Play Episode Listen Later Nov 18, 2021 15:38

    Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you've pulled the trigger on that decision? How do you make sure that outreach doesn't damage your brand but also gets your name in front of someone who may be interested in working with you? We're breaking down how to fix that shady email list.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves

    Sustainable Packaging and The Power of Educating a Niche Audience

    Play Episode Listen Later Nov 16, 2021 19:03

    The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn. That's a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific topic:sustainable packagingHe's amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging. It's wild right?!Today's episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson that no matter how niche your topic is, if you make it educational or entertaining, you can develop an audience. Connect with Corey on Tiktok, YouTube, and LinkedinVisit Cory's website and follow his podcastListen to these shows next to get started with customer research:Customer Interviews Buyer PersonasSubject Matter InterviewsAudience Research

    Lessons You Can Learn From Freight Twitter Going Viral

    Play Episode Listen Later Nov 12, 2021 12:37

    Couple of social media stats for y'all: 10% of Twitter users create 92% of all tweetsAnd only 21% of us adults are on TwitterBut over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral. I've historically used Twitter as a place for sports and entertainment. And when I worked at a 3PL years ago, we had an account on the platform as early as 2010. But the freight twitter world of 2010 compared to what it is now is completely different and exciting all at the same time. Is having a Twitter profile right for your business? Only you can really make that call. But in this episode, I'm going to break down how one freight exec is using it and how some of those strategies might work for you, too. Flexport's CEO Ryan Peterson Twitter ThreadCheck out these shows next: The hidden power of subject matter interviewsGetting creative with The Freight Coach Chris Jolly

    Maritime Marketing with Spire's Kevin Naakao

    Play Episode Listen Later Nov 11, 2021 38:46

    I've mentioned a few times on previous episodes about how freight has gone mainstream.But there's still so much of the logistics process that I don't fully grasp yet. And the maritime silo is one of them.By definition, the maritime industry is “everything connected to the sea or waterways throughout the world--especially in relation to navigation, shipping, and marine engineering." Which the definition itself doesn't strike any level of excitement to everyday people---but it should.Because this interview with Kevin Naakao is such an interesting dive into that world!It's one of those interviews that as soon as the show was over, I was hype because Kevin was able to break down a complex industry into stories about pirates, fishermen, satellites, and how 90% of all goods travel via ship. Connect with Kevin Nakao on Linkedin and TwitterSpire's YouTube VideoCheck out these shows next: A Decade of Supply Chain Content with Sarah Barnes-HumphreyFixing the Global Supply Chain Mess with Steve FerreiraThe Wild World of Succulent Smuggling Merchant Mariner Life with Gabby Salazar

    The Most Important Thing You Can Add To Your Website TODAY

    Play Episode Listen Later Nov 10, 2021 9:06

    “How did you hear about us?”It's a simple question but how many of us can answer what top two channels our customers heard about or follow us in? But what if I told you that adding a simple question to your website form or sales process will have the largest impact on how you're choosing to spend your digital dollars?in this episode, I'm breaking down the single most important and cost-effective thing you can add to your marketing and sales mix TODAY. It costs less than $50 to add to your website and be done in as little as 10 minutes.I know it sounds too good to be true but it's 100 percent factual. Listen to these shows next: Conducting Audience Research with Amanda Natividad How to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don't SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to run

    Content for "Boring" Industries with Phoebe Noce of FlockFreight

    Play Episode Listen Later Nov 5, 2021 33:14

    We've been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it's always really nice to talk to someone who just gets it--such as today's guest Phoebe Noce who's the director of marketing over at FreightFriend. Connect with Phoebe Noce on LinkedinFollow FreightFriend on LinkedinCheck out FreightFriend's websiteCheck out these shows next: Google My Business UpdateHow To Conduct Audience Research with Amanda Natividad Artificial Intelligence in MarketingHow to Audit Your Website (free course)

    Annual 3PL Study reveals how brokers can differentiate from their competitors

    Play Episode Listen Later Nov 2, 2021 14:10

    We've talked about the importance of research and knowing your customer's pain points. Yet some companies, especially 3PLs,  don't see the value in marketing because they feel like “everyone is just selling the same thing we are.”Well in a new 3PL study just released, we've got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want.Download 2022 Annual 3PL StudyCheck out these shows next: The Important Role of Marketing Operations How to Conduct Subject Matter InterviewsHow To Get Started with Customer Research:Customer Interviews Buyer PersonasSubject Matter InterviewsAudience Research

    A very beginner's look into the Metaverse

    Play Episode Listen Later Oct 28, 2021 11:08

    You may or may not have heard of the phrase “metaverse” but if you believe many influential tech people, it's the future of how we live, play, and...work. We have bitcoin, the blockchain, crypto, and NFT's with all of these technologies centered around what's called Web3--the decentralized internet of the future.  Web3 is also theorized as the next step in our internet-connected lives. Right now these technologies are in their infancy stage but there are folks building the metaverse where each of these new technologies, along with businesses and brands, would operate cohesively in this new environment.Confused yet? Well, don't be. Because I was too--but after diving into some research---in this episode, I'm gonna break down what the metaverse means to our businesses and the future of how we'll interact with people, places, and things. Check out these shows next: Artificial Intelligence in MarketingHow Cloud Computing Can Help The Supply ChainHow AI is helping freight brokers with capacity The logistics of the NFL

    Cargo Ship Life With Merchant Mariner Gabby Salazar

    Play Episode Listen Later Oct 27, 2021 19:41

    You've likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships? Gabby Salazar has amassed thousands and thousands of followers on Tiktok simply by showing what her life has been like since becoming a merchant mariner onboard ships like Maersk. In our interview, she tells us all the little things that are done before, during, and after a ship has been unloaded, where some of the most beautiful ports she's visited and that time her boss made her walk the plank. Follow Gabby on Tiktok and InstagramCheck out these shows next: A Decade of Supply Chain Content with Sarah Barnes-HumphreyFixing the Global Supply Chain Mess with Steve FerreiraThe Wild World of Succulent Smuggling The Logistics of Mother's Day Flowers

    How Marketing Operations can point (and keep) you on the right path

    Play Episode Listen Later Oct 26, 2021 15:40

    Around this time of the year, most businesses are wondering, “Am I on the right track?” We're planning our budgets and wondering where to invest and where to cut back. That's where the power of marketing operations comes into play.Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you're an entrepreneur or running a small team, it's essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.From the show:What if Performance Advertising is Just an Analytics Scam?Connect with Blythe via her website or on Linkedin, YouTube, and TikTokCheck out these episodes next: Google My Business UpdateHow To Conduct Audience Research with Amanda Natividad Artificial Intelligence in MarketingHow to Audit Your Website (free course)

    Supply Chain Content Strategy with Sarah Barnes-Humphrey

    Play Episode Listen Later Oct 25, 2021 19:04

    Sarah Barnes-Humphrey has been covering the supply chain industry for the better part of the last decade by hosting Let's Talk Supply Chain and several other shows She's also been working in the industry her entire life in addition to the content game so it was an honor to finally get her on the show. In this episode, she's giving her thoughts on the current state of the global supply chain as well as other topics such as strategic content marketing--something that she's continuing to double down on in 2022. Connect with Sarah Barnes-Humphrey on LinkedIn and InstagramCheck out Sarah's show, Let's Talk Supply Chain, and her SaaS tool, ShipzCheck out these shows next: Fixing the Global Supply Chain Mess with Steve FerreiraThe Wild World of Succulent Smuggling The Logistics of Mother's Day FlowersWhat Reality TV Can Teach Us About Brand Safety

    Using Cloud Computing to Solve Supply Chain Problems with Microsoft's Ayman Hussain

    Play Episode Listen Later Oct 20, 2021 17:52

    In previous episodes, we've talked about AI in marketing and AI in the freight broker world but what about on the cloud computing side?That's what today's guest, Ayman Husain is here to talk about. He's the director of intelligent cloud over at Microsoft and because of his experience in the consulting world, he's bringing that deep level of problem-solving to customers in supply chain by helping them manage technology in a way that makes data actionable. Because we all know collecting data is just one hurdle--but making it actionable is where the magic (and profitability) happens. Connect with Ayman Husain of Microsoft on Linkedin and TwitterConnect with Blythe via her website or on Linkedin, YouTube, and TikTok

    How AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade

    Play Episode Listen Later Oct 19, 2021 20:25

    In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight? If you're been curious about a different kind of technology entering the freight space, then today's guest, Lindsay Watt, is sure to pique your interest. He's the head of product over at Parade dot AI and they're trying to solve one of the biggest problems for freight brokers and that's the hated check call.Connect with Lindsay Watt of Parade.ai on LinkedinFollow Parade.ai on Linkedin and check out their websiteConnect with Blythe via her website or on Linkedin, YouTube, and TikTok

    The Logistics of the NFL

    Play Episode Listen Later Oct 16, 2021 15:22

    As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It's a chance to see my football family. Dress up in my team's gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn't hate my team today. And it turns out, the intricacies of game day, aka the logistics of it all, is a fascinating deep dive. Not just for games stateside but what it takes to have a whole ass team travel to London every year. Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWhat Goes Into Preparing an NFL Stadium for Game Day

    Why the Global Supply Chain is a Mess

    Play Episode Listen Later Oct 15, 2021 21:44

    If 2020 was the year people became aware of the toilet paper supply chain, 2021's Christmas is when folks are going to be HIGHLY upset when the gifts they order won't arrive on time. Why is this all happening and what can be done to fix the global supply chain mess? today's episode features best-selling author and host of Navigate B2B, Steve Ferreira. He's breaking it all down for us so we as consumers can be better aware of what to expect this holiday season and leading into 2022. Connect with Steve Ferreira on LinkedIn Check out Steve's website, Ocean Audit, his show Navigate B2B, and his book, Navigating B2B.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

    Deep Fakes, Copy Bots, and How Artificial Intelligence Will Affect Creators

    Play Episode Listen Later Oct 13, 2021 13:08

    Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, soon it may be difficult to tell the difference between humans and robots when it comes to audio, video, or writing.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

    6 Core Sales Principals with Forrest Dombrow

    Play Episode Listen Later Oct 12, 2021 16:32

    Today's guest is Forrest Dumbrow—he's the founder over at Solve Sales and has been in digital marketing for *17 years* With that many years of experience, you can bet he has some “learn from my mistakes” energy. Especially when it comes to a step that's often overlooked like establishing a proper process for your sales and marketing. It's a friendly reminder that you may need to revisit if you hope to hit those 2021 sales goals. Show Links: Follow Forrest Dombrow on Linkedin along with his company, Solve SalesCheck out Forrest's Solve Sales website

    Creating Buyer Personas That Don't Suck With Adrienne Barnes

    Play Episode Listen Later Oct 11, 2021 27:30

    How do we start with great marketing? That's a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we're targeting and why.Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I'd suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot betterShe's teaching us about the mistakes folks like you and I make when it comes to this important part of our research process---and will absolutely help to shape those 2022 marketing plans. Show Links: Follow Adrienne Barnes on Twitter and LinkedinCheck out Adrienne's Best Buyer Personas' websiteListen to these shows next: The Role of a Marketing Architect with Amanda Natividad How to Make Customer Interviews Your Secret Marketing WeaponLet's connect:Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

    Planning Manifest: The Future of Logistics conference with Pam Simon

    Play Episode Listen Later Oct 8, 2021 23:48

    When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i've noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make that call to drop thousands of dollars and time away from the office for an event or conference. That's what originally drew me into an upcoming event called Manifest: The Future of Logistics. They have a killer website and an even better email newsletter. It's one of those newsletters that gives you a high-level snapshot of everything that happened in the logistics industry during the week and if I see something that catches my eye, I can choose to read more about it. I also get to bring you this conversation with Conference Chair for Manifest and EVP of programming for Connectiv, Pam Simon.  She's the one heading up that good content marketing I spoke about earlier. It's a fun conversation about what goes into planning an event at this scale, the different things they're offering at the event, LIKE A PUPPY SECTION, and why she's interviewing the same folks ahead of time that are also going to be speaking at the conference itself.Connect with Pam Simon on Linkedin, Facebook, and InstagramCheck out Manifest: The Future of Logistics conferenceSAVE $300 by registering for the event via my personalized link. If you purchase via this link, I don't get a cutback or anything. But I do get to prove the value of my content by sending qualified traffic there. So help a girl out!

    Why You Need a Driver Feedback Loop with Workhound CEO Max Farrell

    Play Episode Listen Later Oct 6, 2021 20:14

    We've been talking a lot about Truck Driver Appreciation but what we haven't been talking about is the importance of a feedback loop from your actual drivers. We typically do feedback surveys for customers and leads. But most companies as a whole don't do it for their internal employees--driver or not. So if you haven't started up your own feedback loop process, it's a good time to start--or at least budget for it in the future so you can know those happiness and frustration points of the job year-round.Helping us get that started is co-founder and CEO of Workhound, Max Farrell; who joins this week's episode to break it all down.Show Links: Workhound's resources and case studiesConnect with Max Farrell on LinkedinConnect with Blythe via her website or on Linkedin, YouTube, and TikTok

    Starting and Growing a Last Mile Fleet with Chris Bright

    Play Episode Listen Later Oct 1, 2021 20:19

    The last mile is a segment of shipping that has plagued many big logistics companies so as of late,  it's often left to local shipping guys and gals to manage this aspect of delivery. One of those folks who's managing it, and doing a damn good job of it, is Chris Bright. You might know him as Last Mile Legend on Instagram and he's been so successful that he's also now helping other folks get their own last-mile fleets started by following the moniker of “start small end big”Chris is a shining example of growing up here in Duval and ultimately becoming a leader that can not only run and grow his business effectively but also help others do the same. Follow Chris Bright on InstagramCheck out the Start Small End Big courseConnect with Blythe via her website or on Linkedin, YouTube, and TikTok

    Drivers Deserve More Than a Social Media Post

    Play Episode Listen Later Sep 28, 2021 13:36

    September has Truck Driver Appreciation Week and that means you've likely seen several posts on your social media feeds “Thanking a Trucker.”  But what are some ways you can do more than a social media post? We're breaking down some campaigns being run by some of the bigger companies but also revealing exactly what truckers have previously said they want during this week and year-round. Show Links: Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

    The New Era of Digital Marketing

    Play Episode Listen Later Sep 27, 2021 12:47

    iOS15 is here and with that, we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it more important than ever to focus on building your first-party data collection process. So that's what we're covering in today's episode to make sure you're prepared for what's to come.Show Links: Connect with Blythe via her website or on Linkedin, YouTube, and TikTokListen to these shows next: The Role of a Marketing Architect with Amanda Natividad How to Make Customer Interviews Your Secret Marketing Weapon

    Making the Right Technology Choices with Mike Mulqueen

    Play Episode Listen Later Sep 22, 2021 30:49

    In this episode, we're talking about the flood of technology that has hit the logistics market and how it can make or break a company should they choose the wrong provider. But how do you know what technology is right for your business? That's what our guest Mike Mulqueen of JBF Consulting is breaking that all down today. Connect with Mike Mulqueen on LinkedinCheck out Mike's website, JBF Consulting

    A Freight Family Affair with Burns Logistics

    Play Episode Listen Later Sep 21, 2021 29:19

    In this episode, we have Big Ed Burns and his son Ed Burns also joining the show to talk about bridging the gap between the family dynamics of running a business together--especially when you can combine the superpowers of the veteran leadership with new insights. Connect with Big Ed Burns and his son Ed on LinkedinCheck out Burns Logistics websiteConnect with Blythe via her website or on Linkedin, YouTube, and TikTok

    The Entrepreneurship Mindset With Metromax's Demarco Thomas [rebroadcast]

    Play Episode Listen Later Sep 17, 2021 61:18

    Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren't born into it--we came into it by chance, fell in love with the opportunities, and were able to be that fresh pair of eyes on the inefficiencies. That's the case for Metromax owner Demarco Thomas who oversees three divisions within the brand: Dispatch, [outsourcing] Solutions, and just recently launched, Metromax Express for last-mile delivery. Coming from the military and finance industries, Demarco got into trucking by chance when a friend asked him for financial advice. Once Demarco ran the numbers, he saw a lot of potential problems—but also found a way to solve those problems. It didn't take him long but one truck turned into dozens with multiple logistics solutions and more on the way, In today's show, Demarco is telling us how he learned through several business failures and came out on the other side with an even better perspective that's helped him grow the Metromax brand. After all, failure teaches us much more about ourselves and our business than sitting on the sidelines ever could.This is a good one so if you're feeling a little stuck and not sure which direction to go, or perhaps you're already successful and looking to feel inspired, this is the interview for you.Where to find Demarco & MetromaxDemarco's LinkedinMetromax Dispatch websiteMetromax Dispatch InstagramMetromax Outsourcing websiteWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

    How to Make Freight Tech Your Asset with Sandy Vosk

    Play Episode Listen Later Sep 16, 2021 32:32

    In this episode, we're talking about the introduction of technology to the freight industry and how making those choices can strengthen, or harm,  your overall business. Guiding us through this tech transition is Sandy Vosk of Advanced Technology Solutions to share his lengthy experience with how businesses can set themselves up for successConnect with Sandy Vosk on LinkedinCheck out Sandy's website, Advanced Technology Solutions

    How to Start Your Digital Marketing Plan

    Play Episode Listen Later Sep 14, 2021 23:30

    The question I was asked the most while on the road was, "How do I start?" This question was asked mostly by folks who know marketing is important but don't have a dedicated employee to handle the tasks. And if they try to tackle it, it's usually the thing that's put on the back burner first. Couple this with marketing agencies as a whole struggling with hiring as folks try to avoid agency burnout by going in-house.So if you're too busy to handle it yourself and marketing agencies as a business structure are struggling to retain talent, how do you start?That's what we're covering in today's episode. Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWhy Short Form Video Isn't a Fad

    Trucking's Training Problem With Desiree Wood

    Play Episode Listen Later Sep 8, 2021 38:12

    In this episode, we're talking with the founder of REAL Women in Trucking, Desiree Wood. She's been a driver for years and is shining a light on where the industry needs to improve--and it's not necessarily in recruiting--but in the retention and training portion of onboarding. She highlights A LOT of areas that most in the industry aren't aware of--including myself. Follow Desiree on Twitter and LinkedinCheck out Real Women in Trucking websiteParadise Highway IMDB~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    How to Make Trucking Cool Again with Adam Wingfield

    Play Episode Listen Later Sep 7, 2021 16:16

    In this episode, we're chatting with former driver and now owner of Innovative Logistics Group Adam Wingfield on the challenges of the perceived “driver shortage”. Adam breaks down how trucking has an image problem and the coolest aspects of the job aren't being talked about enough. He drops a lot of gems in this convo so I hope you all enjoy it as much as I did. Follow Adam Wingfield on Instagram and LinkedinCheck out Innovative Logistics Group website~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    Content Creation with The Freight Coach Chris Jolly

    Play Episode Listen Later Sep 3, 2021 37:15

    In this episode, we're sitting down with one of the more prolific creators in freight--Chris Jolly. In early 2020, he started creating content and hasn't looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry and after this interview, it's clear as day as to why. Follow Chris Jolly on Linkedin and InstagramSubscribe to Coffee with The Freight Coach podcast on Apple or Spotify.~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    Bonnie Plants, PCS Software, and Detmar Logistics On The Power of Collaboration

    Play Episode Listen Later Sep 2, 2021 53:02

    We hear the phrase “collaboration” all the time but what does it really mean when it comes to complex supply chains? CEO of PCS Software Chris Poelma, President of Detmar Logistics Matt Detmar, and Director of Supply Chain for Bonnie Plants Gabriel Parades joins me live in San Antonio to talk about how they've enhanced collaboration and technology with the learning lessons of 2020.Hope y'all enjoy….Matt Detmar on LinkedInDetmar Logistics on LinkedInChris Poelma on LinkedInPCS Software websiteGabriel Parades on LinkedInBonnie Plants website~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    Lessons From Hitting Rock Bottom with Armstrong Transport's CEO Brian Mann

    Play Episode Listen Later Sep 1, 2021 21:18

    In this episode, I'm chatting with a former colleague of mine--Brian Mann. He and I were working together at a 3PL here in Jacksonville before they suddenly shut down. That experience was traumatic for both of us--but it ultimately led to bigger and better things for us both. It was a nice full-circle experience for me to see how far both of us have come and he shares those lessons he learned the hard way and how they ultimately shape how he runs his company today. Follow Brian Mann on LinkedinCheckout Armstrong Transport Group's website and follow them on LinkedinIf you liked the production quality of this episode, be sure to check out Round 7 Productions. They were my lifesaver at this event!~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    How Three Freight Agents Found Their Path to Success

    Play Episode Listen Later Aug 30, 2021 30:43

    In this episode, we've got a panel discussion on what makes for a successful freight agent. This conversation was recorded while up in Charlotte attending the annual agent conference hosted by Armstrong Transport Group. Three agents, Tony Orton, Pamela Mitchell, and Rod Clark all join the show to talk about what they looked for in an agent partner, where they struggle the most, and how future freight agents can vet their next partner. Checkout Armstrong Transport Group's website and follow them on LinkedinIf you liked the production quality of this episode, be sure to check out Round 7 Productions. They were my lifesaver at this event!~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    The Role of a Marketing Architect with Amanda Natividad

    Play Episode Listen Later Aug 23, 2021 36:04

    The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles.  That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company. Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she's sharing tips on modern social media marketing, what B2B can learn from B2C, proving ROI, and so much more. Follow Amanda Natividad on TwitterCheck out SparkToro~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    5 Steps to Embracing the Marketing Dark Side

    Play Episode Listen Later Aug 20, 2021 15:06

    A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That's our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it's through screenshots, text messages, or a Slack channel--your audience is sharing content through what's called the Marketing Dark Funnel. And we should embrace it. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    ITS Logistics Patrick McFarland on the TMSA and Evolving in Marketing

    Play Episode Listen Later Aug 18, 2021 27:09

    The TMSA has been around for decades and with that comes the need for evolution in how you attack your marketing. TMSA board member and Director of Marketing for ITS Logistics Patrick McFarland is joining the show to talk about the changes and challenges faced when deciding it's time to evolve your own marketing strategies. Patrick McFarland of ITS Logistics on Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    Running a Freight SaaS Startup in Miami with Cargologik's CEO Miles Varghese

    Play Episode Listen Later Aug 16, 2021 25:48

    No one could have predicted Miami, Florida becoming the hottest scene for technology. But after 2020, Cargologik's CEO Miles Varghese is joining the show to tell us how he's now capitalizing on the growing networking and freight tech scene as Miami moves to become the new Silicon Valley. Follow CargoLogik on Linkedin, Facebook, and TwitterVisit CargoLogik's website~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    What Reality TV Can Teach Us About Brand Safety

    Play Episode Listen Later Aug 13, 2021 14:22

    Fans of the Bravo reality show Southern Charm probably already know what happened to our sweet Noami and her relationship with Metul that ended in a very public cheating scandal. But as fans of Noami started to rally to defend her betrayal at the hands of the ex, the social media mob started to swarm on Metul. So let's use this reality TV drama as a lesson in brand safety. Whether an employee or person closely associated with your brand/or company, you need to be ready for battle (aka a good defensive + response plan) should you find yourself getting canceled on the internet. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    Helping Entrepreneurs Succeed with Truck N' Hustle

    Play Episode Listen Later Aug 11, 2021 24:27

    Truck N' Hustle host and creator Rahmel Wattley is truly one of the gems of the industry. Not only is he helping bridge the educational gap between new folks entering the logistics space but he's one of just a few folks responsible for ushering in this content renaissance we've been seeing throughout trucking. Follow Truck N' Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N' Hustle's website~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    Marketing Reports The C-Suite Won't Throw In the Trash

    Play Episode Listen Later Aug 9, 2021 20:55

    We've all been there--we've generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it. Because with shrinking marketing budgets and the pressure from the C-suite, it's never been more important for marketers to know what's driving revenue but to also be able to explain efforts in a way the C-suite understands.~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    The Hidden Power of Subject Matter Interviews

    Play Episode Listen Later Aug 6, 2021 30:29

    When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company--also known as subject matter experts. But how do you put these SME's in a position to give you the insight you need to do your job? That's the main topic we're diving into today as the insight you get from those interviews can help drive the rest of the marketing ship.Also part of the conversation is a buddy of mine for many years--Kyle MacNaught of Freight+. He's helping us to break down his tactics used in real-world situations to help you get the information needed to make your company shine. Connect with Kyle MacNaught on LinkedinFreight+ website, YouTube, and Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    Employees Hold All the Power

    Play Episode Listen Later Aug 3, 2021 23:40

    During our Great Resignation episode, I discussed new research indicating the non-monetary reasons employees were and still are redefining their work experience.  This shift in mindset towards a greater work/life balance is driving companies to finally become flexible with their employment requirements including where and how often to work. So who better to give us insight from inside the trenches of hiring than Charlie Saffro--owner of CS Recruiting. In this episode, we're going to talk about those unique hiring challenges along with ways employers can stand out in order to attract their ideal employees--and how employees can leverage the power they currently hold. Follow Charlie Saffro on LinkedinCheck out CS Recruiting~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    The Hidden Opportunities in Driver Retention

    Play Episode Listen Later Aug 2, 2021 24:41

    While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that they forget about retaining the good drivers they've already hired. So Danny Goff of Driver Reach joined the show to talk about where he sees opportunities for improvement from processes to relationship management. Connect with Danny Goff on LinkedinCheck out Driver Reach and their show, Taking the Hire Road ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    opportunities hidden fill tsa driver retention
    Making Your TMS Data Actionable with PCS Software

    Play Episode Listen Later Jul 30, 2021 19:55

    We all know the benefits software can give us and as more data and tech come into freight, who's managing the flow of information making it accessible to all the parties who need it?And once that access to the information is given, how do we make that data actionable? Well, PCS Software is here to provide that solution with one central platform for all sectors of transportation to use and includes the carriers, the brokers, AND the shippers. Connect with Anthony Vitiello on Linkedin Check out and register for the Ignite Conference~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    The Value of Being Your Own First Customer with Duke.ai Marcus Cooksey

    Play Episode Listen Later Jul 29, 2021 22:13

    A great business idea often stems from your own personal experiences where you experienced a problem and developed your own solution to it. Only Marcus Cooksey took that one step further when he started his business, Duke.AI. Not only did he develop a solution he needed in his own trucking business, but he then saw the opportunity to help others in his same situation by helping folks recognize the hidden costs in a bad accounting process. Connect with Marcus Cooksey on LinkedinFollow Duke.ai on Linkedin, Instagram, Facebook, and Youtube~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    Christmas in July with Retail Planning and AR Experiences

    Play Episode Listen Later Jul 28, 2021 22:32

    Remember during the 2020 holiday season we were all told “you better order those Christmas presents EARLY” ---well I don't have to tell folks in logistics and supply chain that we've been in a perpetual holiday season ever since. So I thought it would be insightful to get the man in charge of retail coverage over at Freightwaves, Andrew Cox, on the show to talk about how retailers are prepping the upcoming season--in July.Follow Andrew Cox on LinkedinSubscribe to Andrew's email, Point of Sale~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

    Why The Logistics Plan of the Tokyo Olympics Took 10 Years To Complete

    Play Episode Listen Later Jul 26, 2021 20:43

    The ethos of competition is better, faster, stronger. We see it in every aspect of business, life, and of course, sports.  More specifically The Olympic Games.And in 2020, where we saw what the world looked like without sports, we saw what a society looks like without rooting for a common goal. With all that said, it was interesting to dive into the logistics of the Tokyo Olympics and how that has evolved--and continues to evolve even days before the opening ceremonies. This story does pair well with the show notes so be sure to check those out for any visuals I'm referring to. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch website~~~~~~~~~~~~~~~~~~~~~~~~~~~SHOW NOTES GRAHPICSTokyo Olympic Games 10 years in the makingConcentration--of people to suppliesAll this plus the Covid impactThe broadcast building Similar to the NFL draftNew sports debutingTokyo originally submitted a bid for the Olympics after the devastation of the earthquakeJust take a look at one of the displays Just take a look at some of the stories that come out of the Olympics: Kelly Holmes of the UKAbbey D'Agostino of the USSeeing athletes like this inspire the next generation like the little girl who wants to be just like Aly RaismanDerek Redmond

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