Podcasts about win more business

Codifying your knowledge into intellectual property (IP) is a crucial step for scaling any business, but what my guest Mo Bunnell shared in this episode completely changed my perspective on how to do it and the incredible impact it can have. Mo, author of Give to Grow and founder of the Bundle Idea Group, has built an astonishing career training professionals at some of the world's most prestigious organizations. He walked me through the evolution of his IP, from humble beginnings to the sophisticated materials he uses today to secure multi-six-figure contracts. This isn't something he typically breaks down publicly, and I was genuinely surprised by the tangible examples and actionable steps he provided for transforming a service-based business into an IP-driven powerhouse.Timestamps:00:00 Introduction02:29 Codifying your system in a weekend05:07 From intuition to framework: creating IP08:00 The evolution of training materials11:20 Essential elements of effective IP18:30 The economics of B2B and corporate clients21:00 How to get your first pilot clients26:00 Overcoming B2B objections29:00 Translating B2C IP to B2B corporate world31:00 Identifying high-leverage industries and roles34:00 Lowering the bar on perfection for B2B37:00 Lead magnets for decision-makers vs. users41:40 Advanced lead magnet strategies45:20 The power of public workshops49:40 Scaling beyond yourself: travel and certification52:45 Michael Hyatt's Business Accelerator growth56:00 The annuity effect of corporate trainingIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Mo:LinkedIn: https://www.linkedin.com/in/mobunnellBunnell Idea Group: https://bunnellideagroup.comYouTube: https://www.youtube.com/channel/UCd0dvX8kfxF_MMz6IZT17kwGive to Grow: https://bunnellideagroup.com/givetogrowFeatured in this episode:Kit: https://www.kit.comThe Snowball System: How to Win More Business and Turn Customers into Raving Fans: https://www.amazon.com/Snowball-System-Business-Customers-Raving/dp/1640950343Unreasonable Hospitality: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418193Highlights:01:04 – How Mo started codifying his IP04:08 – The power of IP to scale a business11:22 – Four components of world-class IP18:49 – The "this changes everything" B2B opportunity37:04 – Lead magnets for buyers versus users43:09 – James Clear's strategic review request56:00 – The annuity model of B2B corporate training

If you are still leading your sales calls with "we have the best service and the lowest rates," you've already lost the room. Today on #TheFreightCoach, I'm joined by elite speaker and performance coach Darryll Stinson for a masterclass on the Physics of the Pitch. In this episode, we perform a forensic audit on how to frame your sales narrative to command attention and close high-value deals. Darryll breaks down the psychological frameworks used by elite performers to shift from "selling a service" to "solving a mission." Whether you are pitching a new enterprise shipper or trying to win back a lost lane, the way you frame the conversation determines the outcome. It's time to stop quoting and start influencing.   Inside this Masterclass: The Framing Protocol: How to set the stage before you ever mention a price. Storytelling as a Sales Tool: Why your personal journey is your most powerful differentiator. The Psychology of Choice: How to guide a shipper toward your solution through expert framing. Overcoming Resistance: Using "Vulnerability and Strength" to break through the initial sales wall. The High-Performance Pitch: Lessons from the world's biggest stages applied to the logistics sales floor.   Connect with Darryll Website: https://darryllstinson.com/   Social Media Accounts: https://darryllstinson.com/#media  

In this solo episode of Business Coaching Secrets, Karl Bryan dives deep into the psychological and practical frameworks that lead to a thriving coaching business. Karl shares advanced sales strategies for enrolling high-ticket clients, techniques for conquering perpetual frustration, the centrality of meaningful relationships, and hard-won life lessons from over two decades in the coaching world. Designed to give you both the mindset reset and actionable tactics you need, this episode is packed with wisdom for coaches aiming to sign and keep more clients, create more peace, and build powerful professional and personal connections. Key Topics Covered Powerful Sales Questions That Close High-Paying Clients Karl Bryan discusses key questions to ask prospective clients that compel them to buy, such as "What needs to happen in 12 months for this to be a great decision for you?" He stresses getting prospects to tell you their criteria for a 'yes,' so you can mirror back exactly what they need to feel confident in hiring you. The Power of Dropping "3 Bombs" in Sales Conversations The strategy of presenting three high-level, perspective-shifting "bombs" in every sales call (e.g., "Profit is a theory, cash is a fact;" "A real mentor tells you what not to do;" "You can get lucky and make it, but not lucky and keep it"). These concepts make you stand out, reframe client thinking, and build authority Why Most Business Owners Stay Stuck Analysis of why "getting big" is often the wrong goal and why focusing on profitability and margins beats chasing revenue  Classic mistakes around selling a business, the psychological costs of regret, and why building a business you want to keep outperforms building to sell  Conquering Perpetual Frustration: The Real Coach's Mindset Step-by-step framework for identifying and resolving internal conflicts (value clashes) that lead to chronic dissatisfaction. Practical exercises to make it easier to feel positive emotions—and harder to feel negative ones    Life and Business Coaching Lessons from 20+ Years Why compounding—of effort, knowledge, and connections—dwarfs almost all other strategies. The massive ROI of authentic friendships and finding your people. Experiences beat possessions every time for lasting fulfillment and business growth  Notable Quotes "Profit is a theory. Cash is a fact." "A real mentor can tell you what not to do." "You can get lucky and make it— you can't get lucky and keep it." "Progress equals happiness—when you lose that, you want to exit your business." "You'll be remembered for what you refuse to give up on." "The goal for me is peace. Not happiness—peace." "Don't surround yourself with people with goals, surround yourself with people who have already accomplished what you want to accomplish." "All magic is in compounding—of effort, knowledge, and relationships." Actionable Takeaways Ask the Right Questions: Use Karl's "12 months from now" closing question so prospects reveal what will make your service valuable to them—then tailor your pitch exactly to address that. Develop and Deliver Your "Three Bombs:" Create three powerful, perspective-changing arguments or stories to deploy on every call. These reframe the prospect's thinking and differentiate you instantly. Focus on Margin, Not Just Revenue: Coach clients to obsess over net margins and long-term profit structure, not just revenue and expansion at all costs. Reframe Your Emotional Triggers: List out what needs to happen for you to feel peace (and frustration), sort them by what you can/can't control, and make it easier for yourself to feel positive emotions on a daily basis. Prioritize Relationships and Compounding: Invest intentionally in a handful of deep, meaningful friendships and business connections, and remember that small daily improvements add up to exponential results over time. Choose Experiences Over Things: Say "yes" to new experiences (especially with others); these are the true currency of a fulfilling coaching career and life. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) Karl's proprietary tool for instantly demonstrating financial impact and value to prospects. Books/Frameworks Referenced: The One Thing by Gary Keller Tony Robbins's Awaken the Giant Within and "Date With Destiny" framework Networking & Community: Local chambers of commerce BNI, business broker contacts, high-level business groups If you enjoyed this episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more information on our Profit Acceleration Software™ and join our community of thriving coaches. Get a demo at: https://go.focused.com/profit-acceleration

Most leaders are using AI to write emails.A few are using AI to close deals.Guess which group is winning?In our upcoming live session TODAY, “Win more business: Build Personalized, High-Impact Proposals with AI”, we're breaking down the exact step-by-step system that turns client conversations into high-impact, personalized proposals in hours… not days.No theory.No fluffy prompts.No “10 tools you've never heard of.”You'll see how to:• Turn meeting recordings into strategic insights with AI• Generate tailored proposals in minutes• Create personalized follow-up videos that wow decision-makers• Move faster than your competitors (and look impressive doing it)And we're not just talking about it.Our guest, Susan Frew, CSP, is using this exact system to land major contracts — including speaking on a million-dollar stage alongside Simon Sinek and Keith Urban. She combines NotebookLM, HeyGen, Gamma, Claude and more into a practical AI sales engine that drives real revenue.If you're a business leader who wants AI that actually impacts the bottom line this session is for you.About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Are you still spending hours writing proposals… only to get ghosted by clients?It's time to flip the script. In this solo masterclass, Isar Metis breaks down how business leaders can use AI tools like ChatGPT, Claude, and NotebookLM to craft winning proposals — faster, sharper, and way more aligned with what clients actually want.You'll discover how to go from a recorded Zoom call (or in-person meeting) to a fully polished proposal — in minutes, not hours. Plus, you'll learn how to deal with RFPs (even the messy government ones), write emotionally intelligent cover letters, and use visual tools that make complex proposals client-friendly.Whether you're pitching services, closing enterprise deals, or trying to impress a board — this episode will transform how you sell.Learn more about Advance Course (Master the Art of End-to-End AI Automation): https://multiplai.ai/advance-course/ Learn more about AI Business Transformation Course: https://multiplai.ai/ai-course/ About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Send us a textLaura Cole, founder of HopesConsult and former co-founder of award-winning Lotus People, pulls back the curtain on recruitment business development in this captivating conversation. Having cut her teeth during the Global Financial Crisis in London's banking sector before building her own successful ventures in Australia, Laura shares battle-tested strategies that actually work in today's market.You'll discover why "research and prep is still BD" and how to weave prospecting naturally into your day rather than treating it as a dreaded separate activity. Laura reveals her framework for handling even the toughest client objections and explains why the most effective discovery calls focus on uncovering what clients don't like about their current recruitment process.Perhaps most valuable is Laura's passionate take on fee negotiation—a must-listen for any recruiter who's ever felt pressured to discount. "I just wish every recruiter would just say no, and then we wouldn't end up in this situation," she explains, offering practical advice for maintaining your rates while still winning business.Whether you're a seasoned consultant looking to sharpen your approach or new to recruitment and building your foundation, this episode delivers immediately applicable strategies to elevate your business development game. Connect with Laura on LinkedIn to continue the conversation and access more of her recruitment insights.Support the show· Our Website is: xrecruiter.io

Ever wonder why some stagers seem to effortlessly attract high-end real estate agents while others struggle to get noticed? Or why certain staging businesses explode with growth while others stay stuck in the same patterns year after year? Meet Marianne Cherico, a personal and professional development coach  for home stagers with 27 years in real estate and nearly two decades of staging under her belt. In this episode, Marianne pulls back the curtain on everything from developing your signature style that gets you remembered, to the exact messaging that makes agents see you as their secret weapon for winning listings. She shares real stories from her coaching clients who've gone from zero to spanning multiple states, and why she actually wants her clients to hear "no" 50% of the time. This conversation is packed with those "aha" moments that make you want to immediately revamp your entire approach to working with clients and agents. Marianne did not just talk theory. Like she always does, she gives  the specific language, mindset shifts, and strategic moves that transform stagers from order-takers to indispensable business partners.   WHAT YOU'LL LEARN FROM THIS EPISODE: How to shift from competition to collaboration with other stagers and build a network that lifts everyone up How to develop a signature style that makes you memorable and gets you design jobs  Why pricing yourself so 50% of your clients say no is actually the goal,  The presentation and follow-up system that keeps you top-of-mind with agents without feeling salesy or pushy   RESOURCES:   Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome Follow Marianne on Instagram: www.instagram.com/homestagercoachmarianne Marianne's website: www.coachingbymarianne.com If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!   ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on Spotify, Stitcher, Amazon Music, or Audible  

Are you overlooking the fastest way to grow your staffing firm? Loss aversion is the most underused yet powerful psychological principle in sales—and this video reveals exactly how to use it to close more deals, upsell existing accounts, and build client loyalty. In this expert-level conversation, presented by Haley Marketing, Brad Bialy sits down with sales strategist Jeff Mariola to dissect how loss aversion psychology and contrast techniques can radically shift your sales approach. If your team is overly focused on chasing new business and missing growth opportunities right in front of them, this episode will recalibrate your strategy. Expect to Learn: How human behavior, decision-making psychology, and relationship dynamics all collide in staffing sales. Why loss aversion should be your go-to strategy with both new and existing clients How to reposition your firm from “just another vendor” to “irreplaceable partner” What elite sales performers do differently in account management How to build and execute a repeatable, psychology-driven sales playbook Chapters & Timestamps 00:15 – The #1 Flaw in Staffing Sales Teams 02:06 – How to Sell More to Existing Clients 03:45 – Loss Aversion in Sales Explained 04:45 – How to Use Loss Aversion with Existing Clients 05:50 – Selling When Your Client Has Multiple Vendors 10:15 – Why Staffing Firms Underinvest in Account Growth 11:00 – Stop Chasing Logos: Start Deepening Client Relationships 12:15 – Creating a Sales Strategy for Existing Clients 13:10 – Identifying Hidden Revenue in Low-Yield Accounts 17:00 – Why Social Proof Works: Science of Influence 19:00 – Nobel Prize Research Behind Loss Aversion 20:15 – Using Contrast to Close More Deals 23:00 – Breaking Out of Outdated Staffing Sales Tactics 24:15 – The Referral Gap: What Most Salespeople Miss 26:45 – Asking for Referrals Without Feeling “Salesy” 28:45 – What Staffing Is Getting Wrong About Sales Today 31:30 – Building a Repeatable Sales System 32:45 – Creating Your Staffing Sales Playbook 38:00 – Key Traits of Top Staffing Sales Professionals 41:00 – Viktor Frankl, Mindset, and Finding Meaning in Sales 45:00 – Closing Thoughts + Connect with Jeff Mariola   About the Speakers: Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.   With more than 25 years of successful CEO leadership experience across two multi-national businesses (Rentokil Pest Control and Ambius) plus two entrepreneurial start-ups, Jeff Mariola has a reputation for creating cultures which consistently outscore other high-performing companies in engagement, growth, empowerment, and leadership. Having recently finished leading the recapitalization of a Brilliant Staffing, LLC to private equity in 2018, Jeff has now changed gears and united with his wife, Michelle, to create Mariola Unlimited – a leadership development advisory service business focused on executive coaching, leadership, management workshops, brand marketing, and keynote speaking. Jeff is certified by Multi-Health Systems in the use of the EQi 2.0 Assessment & EQ 360 Leadership Assessment tools, as well as Stephen R. Covey's, The Five Choices to achieving extraordinary productivity. He has also successfully completed the Mindfulness-Based Stress Reduction (MBSR) course and is a certified practitioner for Talent Optimization by The Predictive Index.   Offers Heard in this Episode: 30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30 Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.

In this video, learn how to optimize your real estate business by mastering the stages of the sales process using your CRM. Discover key tips for realtors to boost their client conversion rate, improve follow-up strategies, and secure more appointments. Whether you're just starting or looking to level up your skills, this video will help you focus on the right steps, celebrate your wins, and detach from the outcome for long-term success. Watch now to take your real estate business to the next level!

In Episode 224 of The Business Development Podcast, Kelly Kennedy sits down with Koleya Karringten — a tech visionary, clean energy innovator, and blockchain leader who has redefined resilience in the face of extreme adversity. From growing up in an entrepreneurial family to co-founding one of the cleanest combustion tech companies in the world, Koleya shares the highs and heartbreaking lows of her journey — including personal loss, business collapse, and the pressure of carrying a legacy. Her story is raw, real, and unforgettable.But it's not just about the challenges — it's about how she turned them into fuel for reinvention. Koleya walks us through her shocking pivot into blockchain, the founding of the Canadian Blockchain Consortium, and the mindset it takes to lead with clarity and conviction in industries dominated by men. Along the way, she opens up about mental health, self-leadership, and building a business and life that actually align. If you've ever questioned your path, your purpose, or your ability to keep going — this is the episode that will remind you what's possible.Key Takeaways: 1. Resilience is a daily decision — not something you're born with, but something you build every time you choose to keep going.2. Real leadership begins with deep inner work — personal growth and emotional intelligence are essential to leading others effectively.3. Innovation driven by purpose will always outlast hype — Koleya entered blockchain to protect people, not to chase trends.4. Failure doesn't mean you're done — it's often the exact experience that sharpens your focus and fuels your next success.5. Balance is designed, not discovered — peak performance requires structured time for both hustle and healing.6. Your story is your superpower — transparency about your journey builds unmatched credibility and connection.7. Never stop being a student — continual learning and mentorship are non-negotiable for sustainable leadership.8. Empowered teams create exponential growth — let go of control and focus on building trust with the right people.9. Purpose-first technology changes the world — when innovation solves real problems, it creates real value.10. Authenticity is your competitive edge — leading with honesty, vulnerability, and vision breaks barriers and inspires action.Sure! Here's a shorter, punchier version that keeps the impact high for your listeners:Ready to Win More Business?Business growth is a skill—and I'll show you how to master it.✔ Proven strategies to close more deals✔ Coaching tailored to your goals✔ Actionable systems that drive real resultsBook your free discovery call now and level up.Book hereCompanies mentioned in this episode: Capital Business Development Absolute Combustion International Canadian Blockchain Consortium Canadian Blockchain Association for Women Alberta Innovates NRC IRAP NAIT

If you're a property manager, BDM, or business owner, you're always looking for ways to grow your rent roll and bring in new business. Partnering with buyer's agents is one of the most overlooked yet powerful relationships you can have in business and could connect you with multiple investor clients, filling your pipeline with potential opportunities. Your next big client might not come from cold outreach, it could come from a strategic partnership. Instead of waiting for landlords to come to you, build relationships with the professionals who are bringing investors into the market right now. Buyer's agents have built strong trust with their clients, making their referrals highly valuable And if you want to future proof your property management business, create a steady stream of referrals, and get ahead of your competition, it's time to start networking with the right buyer's agents. In this episode I chat with Emily Wallace who is the Founder, Director and driving force behind Wallace Advocates, a boutique Melbourne based buyers agency dedicated to helping clients find their dream homes. With a passion for demystifying the property market, Emily is committed to guiding buyers through the most significant purchase of their lives. Wallace Advocates specialises in securing homes for clients who want to live in them rather than expand an investment portfolio. This philosophy is at the heart of Emily's approach, ensuring each property purchased feels like the perfect fit.“In property managers that I've spoken to, the ones that are leveraging the buyer's agent relationship the best are those who really make great relationships with their clients, who are investors who want to build a portfolio and recommend them to a buyer's advocate to help grow that portfolio. And in return that buyer's advocate. Giving the business back to that property manager to look after the properties that they purchased.” -Emily WallaceWe explore:- How property managers can form referral relationships with buyer agents- Why property managers should be leveraging these partnerships to grow their rent rolls- What buyer's agents look for in a property manager before making a referral- The best ways to approach a buyer's agent and pitch your property management services- How technology and systems play a role in building trust and securing more business- Why communication and transparency are the key factors in winning over investors- How the buyer's advocacy industry is evolving and what it means for property managersKylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ HD&U Sales Bundle:

If you think LinkedIn is just a place to upload your resume and call it a day, think again! Linkedin has changed over time and if you're not using it as one of your social platforms in business, you're missing out on one of the most powerful lead generation tools. If you're a property manager, real estate business owner, or someone looking to generate high quality leads, LinkedIn is one of the best platforms for growth (if you know how to use it right). With the property management and real estate industries becoming more competitive, it's important to have a solid LinkedIn strategy to get in front of the right people for your business. So if you're wondering how you use LinkedIn to position yourself as an authority, generate leads, and stay ahead of these changes - This is exactly what we are diving into this episode! I chat with Adam Houlahan, LinkedIn strategist and CEO of Prominence Global and one of the most recognised LinkedIn agencies in the world. He has helped business owners grow their presence and get results from LinkedIn for over 10 years and he shares the exact strategies you need to win on LinkedIn in 2025 “You can be putting out the best content in the world and it can be receiving high engagement but if you're not interacting with other people or responding to other people, the algorithm will still punish you as it will see it as “you're all about you” and not being a two way player - Adam HoulahanWe exploreHow Linkedin isn't just a job search platform anymore and how to use it as a business growth toolHow to niche your business to stand out and build a Linkedin presence that gets noticedThe 5 non negotiable activities you should be doing weekly to grow your business on LinkedIn Why your LinkedIn content isn't getting traction and how to fix itWhat content to post, how often and what gets rewarded and noticed by the algorithmHow to increase more visibility, get more comments and why engagement mattersHow to move potential clients off the Linkedin platform into your business through emails, events and workshops without being spammyKylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0 Find out about our Done for You Lead Generation -...

------ Become a supporter of The Fire Time Network and get access to awesome rewards: https://itsfiretime.com/join To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine. Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com. Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app. Nominate someone for the HPBExpo Ultimate Awards Show: https://www.hpbexpo.com/awards/

  Hosts James and Amy discuss pricing and the question around discounts for certain clients.   1.) MSP Question of the week:  Should you discount your price to win the deal?   " The bitterness of poor quality lingers long after the sweetness of a cheap price is forgotten." - Benjamin Franklin – --- 2.) Notes On The News  The UK's Information Commissioner's Office (ICO) has announced a provisional decision to impose a fine of £6.09M ($7.74 million) on Advanced Computer Software Group Ltd (Advanced) for its failure to protect the personal information of tens of thousands when it was hit by ransomware in 2022. Cyberattacks on Microsoft 365 Security  -- The increased number of cyberattacks on MS 365 data have forced many to adopt tools to protect themselves.  Microsoft copilot “wave 2” was released last week --  Cool thing is they have included tons of user feature requests ( almost 800 ) ---  Our upcoming events and more: SMBTechfest Q4 - Irvine, CA - October 17-18 www.smbtechfest.com Check out Amy's weekly newsletter!  Sign up now: https://mailchi.mp/thirdtier/small-business-tech-news Kernan Consulting “Weekly Tips”!  Sign up now: https://kernanconsulting.com/ 

In today's episode, we explore the crucial mindset shift from doing the work to winning the work with Mo Bunnell, a renowned business growth expert and founder of the Bunnell Idea Group. With decades of experience helping organizations scale and thrive, Mo has dedicated his career to teaching professionals how to elevate their approach to relationship-building and business development. As the author of "The Snowball System: How to Win More Business and Turn Clients into Raving Fans" and host of the "Real Relationships, Real Revenue" podcast, Mo brings a wealth of knowledge on how small, consistent actions can lead to exponential growth in your career and business.  Join us for an engaging conversation with Mo Bunnell, where he reveals the secrets to shifting from simply doing the work to winning the work in your career. How can you overcome the internal obstacles that hold you back from building meaningful relationships and growing your business? What are the small, consistent habits that can lead to exponential success over time? Mo shares his expert strategies on developing a winning mindset, the art of giving to grow, and the critical shifts in communication that can help you move from being a good performer to a top performer. Discover actionable insights to elevate your career, deepen your professional relationships, and unlock new opportunities in both your business and personal life. What to Listen For Introduction – 00:00:00 What inspired Mo Bunnell to focus on the mindset shift from doing the work to winning the work? How has Mo's extensive experience in business growth shaped his approach to relationship building and business development? What key principles from "Give to Grow" can help you elevate your career and business relationships? The Mindset Shift: Doing the Work vs. Winning the Work – 00:02:16 What is the crucial difference between doing the work and winning the work, and why is it essential for career growth? How can you start thinking 10x, not 1x, to overcome internal fears and embrace opportunities? What are the key habits that successful professionals use to transition from a delivery-focused mindset to a growth-oriented one? Overcoming the Lies That Hold You Back – 00:13:47 What are the five common lies we tell ourselves that hinder our success in relationship building? How can you identify and counteract these lies to maintain momentum in your career? Why is it important to act through discomfort and rejection to achieve long-term success? Integrating Relationship Development with Daily Work – 00:19:47 How can you seamlessly integrate relationship building into your daily tasks without feeling overwhelmed? What are practical examples of small, consistent actions that can lead to significant career growth? How can face-to-face interactions dramatically increase your chances of success in building relationships? The Power of Giving to Grow – 00:31:39 What does it mean to “give to grow,” and how can this mindset transform your professional relationships? How can you provide value even when you feel you have nothing to give? What are the four types of gifts you can offer to deepen relationships and create opportunities? Strategic Giving and Setting Boundaries – 00:43:38 How can you be a strategic giver without getting taken advantage of? What are the boundaries you need to set to ensure that your giving leads to mutual growth? How can asking for small commitments from others help you identify who's worth investing in? Building Habits for Long-Term Success – 00:51:47 How can you create routines and habits that naturally lead to winning the work? What is the importance of maintaining a list of key opportunities and relationships, and how can this practice drive your success? How can focusing on three most important things (MITs) each week create unstoppable momentum in your career? Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Raeburn is the number one social selling coach in the UK and joins us this week to discuss exactly what social selling is, how to do it properly and how to use it to win more business and make more money. We compare this to personal branding, marketing and the pros and cons of being vulnerable on social media. Show Notes and Transcript   Visit the website to get the transcriptions, notes and more insights from the episodes: https://n0bspodcasts.com   What is the podcast?   This podcast is for anyone who wants to learn what it's really like running a business. A realistic view along with insightful and actionable advice.    If you're fed up of hearing the same stories about how successful entrepreneurs are and it just took a morning routine or a few simple steps, then this is the podcast for you.    No Bullsh*t Talks is a podcast of REAL conversations between ambitious entrepreneurs, discussing both the highs and the lows of entrepreneurships and all the lessons learned along the way. 

Do you know the power of intertwining your personal narrative with your business journey? Do you know how to find the thread that unites that story with your agency's mission and values? Today's guest is a narrative strategist who built his agency around helping entrepreneurs shape their stories to attract the right clients by communicating their goals and values. Discover how owning and sharing impactful stories can set owners apart from salespeople and lead to successful outcomes. Matthew Woodget is a self-proclaimed "hopeless story addict" and the founder and Chief Storyteller of Go Narrative, an agency focused on supporting changemakers by helping them reshape their narratives and align them with their vision. Matt believes in the importance of stories in building meaningful connections and achieving collective business success. He delves into the common pitfall of sharing too much information too soon, leading to missed opportunities in sales. He highlights the power of owning and sharing compelling stories to differentiate oneself and drive success. In this episode, we'll discuss: The power of a well-crafted narrative. The Seven Types of Business Stories. Finding the heart of your story.  Subscribe Apple | Spotify | iHeart Radio What is the Power of Narrative and Storytelling in Business? As a narrative strategist and lover of stories, Matt knows the importance of storytelling in business and personal relationships and its power in shaping one's narrative, building meaningful connections, and ultimately achieving collective success with and through others. Although he doesn't particularly like the term storytelling, Matt recognizes it as a powerful tool to get people's attention. To him, we are all constantly interpreting the world around us and building a picture. The way we communicate this is where we start to touch on the concept of storytelling, whether it is to get somebody's attention, get children to learn an important lesson, etc. In today's fast-paced and competitive world, the ability to tell a compelling story is more important than ever. Whether you are a business owner, a salesperson, or an individual looking to make an impact, it can be a powerful tool to communicate your message, connect with others, and achieve your goals. By mastering the art of storytelling, agency owners can effectively communicate their unique value proposition, and personality, and create a memorable impression on others. 7 Types of Business Stories: Crafting Your Agency's Narrative In December 2022, Matt decided to study some popular story models. In his research, he found that, while it is a well-known and powerful storytelling framework, the hero's journey may not always align with the needs and goals of a business. Instead, he decided to focus on Booker's Seven Basic Plots and used it as the base to create a similar framework that can be adapted to businesses. His model presents things business owners deal with every day in a language they're used to using. It's a tool for clients to add to and create their own stories and provides a practical way to get people started on the journey of shaping their stories. The 7 types of business stories outlined by in this model are: The Challenge The Pivot The Catalyst Innovation Improving Experiences Changing Perceptions Growth Mindset Each serves a different purpose and can be used strategically to convey messages, inspire action, and drive change within an organization. Finding the Heart of Your Story and Discovering Your 'Why' Things are considered cliché because they ring true. However, people tend to use clichés as a crutch, forgetting to tap into what they really mean. Instead, your authentic story — your why — is the one you draw power from and drives you. It comes from your early formative years when you figured out how to live and it starts to manifest when you choose how you're going to live. When he works with clients, Matt ultimately aims to identify the heart of their story (the answer to “Why do I do this?”) and the head of the story (the practical aspects); Finding the heart can be the trickier piece, and it may take going back to your childhood to find that aha moment where something clicked about the person you would become, the values you uphold, and the reason you ended up doing what you do. Identifying these elements can help individuals gain a deeper understanding of their motivations and drive and uncover the core values and beliefs that guide their actions and decisions. Storytelling as a Bridge to Connect Teams, Clients, and Communities There is no denying the profound impact of storytelling in its diverse forms and its ability to forge deep connections with others. Once you have honed your story, the key to effectively conveying it to your audience is to first instill it within your team. You may be very intentional with your agency's story if you don't ensure everyone on your sales team knows and believes in that story. It risks being lost in translation when they seek to convey it to clients. Storytelling can be a powerful tool for building empathy and understanding and by sharing personal experiences and perspectives, agency owners can create connections with others and foster a sense of community. This can be especially important in today's fast-paced and often disconnected world, where people seek that sort of connection and recognition in others' stories. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella   ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about―then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level. In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you'll learn: Why understanding the buying decision is far more important than knowing a few things about the individuals or roles involved in that decision How to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you make Why interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectively How to use AI and quantitative survey research to enhance your Buyer Persona Ways to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business The revised and expanded Buyer Personas is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most. It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers. ABOUT THE AUTHOR: Jim Kraus is the President of Buyer Persona Institute, and a principal of Knowledge Systems & Research, Inc., a leading global market research and consulting firm. Jim has decades of experience leading research teams and developing growth strategies through informed decisions, including executive roles at both IBM and Prudential Financial. And, interesting fact – he's a personal trainer on the side! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/buyer-personas-jim-kraus

This Founders Live Conversations was Hosted by Keith Harrison “Coach K” from CF Closers, and the conversation covers the basics of how to think about sales, and how your sales process directly impacts your close rate, aka the amount of business you win!You will learnWhat is a Sales Process and why does it matter?The Sales Process Formulae to Win More BusinessWhere you can multiply your Close RateSales Processes vs Sales SkillsHow your Sales Process can be used to Recruit Top ClosersAI for Sales TeamsLearn more About CF Closers “Come Find Closers”

LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought Leadership for B2B Growth 06:54 Leveraging LinkedIn Profiles and Company Pages 12:13 Creating and Sharing Thought Leadership Content 13:55 Engaging with Your Community 17:43 Tracking Metrics and Analytics 19:09 Actionable Tips for LinkedIn Success 20:18 Final Thoughts Check out these episodes on Thought Leadership with Ashley Faus - https://socialmediaforb2bgrowthpodcast.com/episode/redefining-thought-leadership-what-it-truly-takes-with-ashley-faus-atlassian https://socialmediaforb2bgrowthpodcast.com/episode/thought-leader-influencer-expert-who-are-you-on-linkedin-insights-from-ashley-faus-atlassian ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ThoughtLeadership #B2B

In this episode, Steve Fretzin and Tom Dunlap discuss:Letting go of the old things to promote the new things. The power in relinquishing control. The two paths to scaling. Finding the right fit for your team, clients, and fees.  Key Takeaways:Having your name on the door makes you the lightning rod for problems. It is not as big of a benefit as most lawyers think. If viable for your firm, consider bringing in non-lawyer team members who can help with the non-legal aspects of running a firm. You have to find the right fit clients in the right stage in the right scope. If some people don't say ‘no' to your fees, you're charging way too little.  "You went to law school to be a lawyer. The highest and best use of your time is the billable hour and getting clients and keeping them happy. If you want to manage a law firm, you should have professionals who work for you doing it." —  Tom Dunlap Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: The Snowball System: How to Win More Business and Turn Clients into Raving Fans by Mo Bunnell About Tom Dunlap: Tom is the managing partner of a law firm he does not run and is the better for it. Leveraging his time working in terrible law firm and corporate environments, and then leaving law to command a Recon Scout Platoon and Infantry company in the Us Army, together with a series of graduate projects crafted during his last years in an MBA program, much of Tom's time, not practicing law, has been spent building his national firm of more than 80 lawyers from the ground up as a place where lawyers want to be.In his legal practice as principally an IP and government contracts lawyer he has handlednumerous successful bid protests before the GAO and Court of Federal Claims, and  Federal district court jury and bench trials as lead counsel including a $12 million jury verdict in a patent infringement case doubled as a result of punitive damages to $24,635,000 in the Bunch of Balloons case, and a $2,600,000 jury counterclaim verdict in a copyright and commercial litigation dispute over Blackwater. He is the past president of the Loudoun County Bar Association and admitted to the state and Federal bars of Virginia, Maryland, and Washington, DC, VA, and MD and more than 30 other Federal Courts. Tom has repeatedly been a Washington, D.C., and Virginia SuperLawyer (2006 – 2024). Tom received his law degree from Washington & Lee University in Lexington, Virginia and earned an MBA and MS in Biotechnology at the University of Maryland. Outside of law, Tom founded a successful software company for first-person MMORPG gaming, and a biotechnology company, where he was also an inventor on patents are that currently the standard used by NIH for COVID wastewater surveillance (www.ceresnano.com). Tom is also a licensed instrument pilot, PADI Master SCUBA Diver, Freemason, and avid runner, recently completing the 2023 Paris Marathon. Connect with Tom Dunlap:  Website: dbllawyers.comShow: dbllawyers.com/podcasts-seasonsLinkedIn: linkedin.com/in/tomdunlap & linkedin.com/company/dbllawyersTwitter: twitter.com/DBLLawyersFacebook: facebook.com/dbllawyersInstagram: instagram.com/dbl_lawyers Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, we are privileged to host David Avrin, one of the most insightful and influential speakers and consultants on customer experience and business competitiveness. David shares his profound insights into making businesses not just functionally efficient but "Ridiculously Easy to Do Business With."More about David Avrin:One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. David's insights have been featured on thousands of media outlets around the world. He is also the author of five books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back) and his newest book: The Morning Huddle - Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business.https://www.instagram.com/therealdavidavrinhttps://www.youtube.com/channel/UCtH4DdaOhbturnA9OI80kPwhttps://www.linkedin.com/in/davidavrin/https://www.facebook.com/DavidAvrinFansWhy You Can't Miss This Episode:1. Understanding Customer Expectations: Learn how shifting consumer behaviors and expectations require businesses to adapt swiftly to remain competitive.2. Digital and Human Interaction Balance: David discusses the crucial balance between leveraging technology and maintaining that essential human touch, providing actionable strategies to enhance customer interactions.3. Future-Proofing Your Business: Gain expert advice on how companies can innovate their operational models to stay relevant and preferred by customers in a rapidly evolving market.Follow and Subscribe for More Insights:Don't miss out on any future insights! Follow and subscribe to the CX Goalkeeper Podcast for more enlightening discussions that can transform your approach to customer experience and leadership. Listen to this episode on your preferred platform:- Apple Podcasts: https://apple.co/3qYr4nh- Spotify: https://bit.ly/3GhCGXeCXGKWe thrive on feedback! After listening, please drop us a review or comment on any of these platforms, or visit the podcast page to provide direct feedback and suggestions. Your insights help us bring more value to each episode.- Podcast Page: https://www.cxgoalkeeper.com/PodcastStay tuned and keep guarding your goals with the CX Goalkeeper Podcast—where we're not just about business-to-business or business-to-consumer, but human-to-human connections. Thank you for tuning in!

In this bite-sized Tactical Tuesday episode, Sam shares three tactics to help recruiters land more clients. Differentiate and stand out from other recruitersMake one-to-one, unscalable efforts to showcase the effort and pride in the jobPresent potential candidates to the client upfront to demonstrate the value of working with the recruiterSome of these tactics may be controversial — but we believe that by implementing these tactics, recruiters can set themselves apart and drive more business. Have thoughts? Disagree? We'd love to hear from you! Chapters:00:00 - Podcast Intro01:33 - Setting Yourself Apart: Strategies for Differentiation03:20 - Back to Basics: Reviving Traditional Methods04:55 - Anticipating Client Needs with Prep Work06:06 - Podcast Farewell   Explore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Sean Johnston is a Product Manager at Greenscreens.AI. Greenscreens.ai was created for Freight Brokers & 3PL's that want to WIN MORE BUSINESS...MORE PROFITABLY. Greenscreens.ai is a dynamic pricing infrastructure for the freight market that delivers buy and sell-side market intelligence and business insights to help you grow and protect your margins. We combine the power of aggregated market data and your historical data with advanced machine learning techniques to deliver short-term predictive freight market pricing specific to your company's individual buying and selling behavior. To learn more about becoming a Freight Agent: https://spi3pl.com/ To learn more about Denim: https://www.denim.com/ To learn more about Tai Software: https://tai-software.com/request-demo/ Ditch your carrier packet, Drive more carrier sales and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage, visit: https://brokercarrier.com/

Get a copy of your GrowBIG Playbook today!    Ready to become more consciously inclusive? I am so excited to share this episode of Real Relationships Real Revenue with you today because I sat down with Andrés T. Tapia who has done more work on diversity and inclusion than anyone I know.    He has made a profound impact on me and I am so happy to have him here to talk about his books that are all about the 5 disciplines of inclusivity. He's sharing how we can apply these disciplines to leadership, teams, and enterprise-wide to the entire organization.   Topics We Cover in This Episode:    The five disciplines of organizations The power of authenticity in organizations and leaders How to find the courage to do the right thing How you can commit to adding more diversity in your teams The commercial aspect of embracing diversity  The practical steps to become consciously inclusive  Why curiosity is the skeleton to becoming more diverse  The invisible aspects of diversity  The two main elements of inclusion    I hope you enjoyed this conversation with Andrés and are able to apply the 5 disciplines of inclusivity and diversity to your organization, teams, and leadership.    If you want to learn more from Andrés, make sure to check out his website, subscribe to his LinkedIn newsletter, and check out his books The 5 Disciplines of Inclusive Leaders and The 5 Disciplines of Inclusive Organizations.    Resources Mentioned: Visit Andrés' website Follow Andrés on LinkedIn and get his newsletter  Check out his Books: The 5 Disciplines of Inclusive Leaders The 5 Disciplines of Inclusive Organizations  

Get a copy of your GrowBIG Playbook today!    Ready to become more consciously inclusive? I am so excited to share this episode of Real Relationships Real Revenue with you today because I sat down with Andrés T. Tapia who has done more work on diversity and inclusion than anyone I know.    He has made a profound impact on me and I am so happy to have him here to talk about his books that are all about the 5 disciplines of inclusivity. He's sharing how we can apply these disciplines to leadership, teams, and enterprise-wide to the entire organization.   Topics We Cover in This Episode:    The five disciplines of organizations The power of authenticity in organizations and leaders How to find the courage to do the right thing How you can commit to adding more diversity in your teams The commercial aspect of embracing diversity  The practical steps to become consciously inclusive  Why curiosity is the skeleton to becoming more diverse  The invisible aspects of diversity  The two main elements of inclusion    I hope you enjoyed this conversation with Andrés and are able to apply the 5 disciplines of inclusivity and diversity to your organization, teams, and leadership.    If you want to learn more from Andrés, make sure to check out his website, subscribe to his LinkedIn newsletter, and check out his books The 5 Disciplines of Inclusive Leaders and The 5 Disciplines of Inclusive Organizations.    Resources Mentioned: Visit Andrés' website Follow Andrés on LinkedIn and get his newsletter  Check out his Books: The 5 Disciplines of Inclusive Leaders The 5 Disciplines of Inclusive Organizations  

Get a copy of your GrowBIG Playbook today!    Ready to become more consciously inclusive? I am so excited to share this episode of Real Relationships Real Revenue with you today because I sat down with Andrés T. Tapia who has done more work on diversity and inclusion than anyone I know.    He has made a profound impact on me and I am so happy to have him here to talk about his books that are all about the 5 disciplines of inclusivity. He's sharing how we can apply these disciplines to leadership, teams, and enterprise-wide to the entire organization.   Topics We Cover in This Episode:    The five disciplines of organizations The power of authenticity in organizations and leaders How to find the courage to do the right thing How you can commit to adding more diversity in your teams The commercial aspect of embracing diversity  The practical steps to become consciously inclusive  Why curiosity is the skeleton to becoming more diverse  The invisible aspects of diversity  The two main elements of inclusion    I hope you enjoyed this conversation with Andrés and are able to apply the 5 disciplines of inclusivity and diversity to your organization, teams, and leadership.    If you want to learn more from Andrés, make sure to check out his website, subscribe to his LinkedIn newsletter, and check out his books The 5 Disciplines of Inclusive Leaders and The 5 Disciplines of Inclusive Organizations.    Resources Mentioned: Visit Andrés' website Follow Andrés on LinkedIn and get his newsletter  Check out his Books: The 5 Disciplines of Inclusive Leaders The 5 Disciplines of Inclusive Organizations  

CyberMarketingCon2023 has wrapped, and we are so grateful for the support we received from our speakers, sponsors, volunteers, and attendees. The week was jam-packed with networking and education, from demand gen and AI to CISO perspectives and vendor solutions. Stay tuned for more conference content from our podcast, website, and social media channels.  In this episode replay, we are joined by the Founder and CEO of Audience 1st, Dani Woolf, who was also a speaker at CyberMarketingCon this year.  In this episode, Dani discusses her core marketing values:  Empathy  Trust  Loyalty  Creating meaningful, customer-centric experiences and identifying customer challenges and buying motivations while also being able to ask the right questions can transform your marketing efforts. Dani also shares the story behind the uncomfortable encounter that sparked a great friendship with a cybersecurity practitioner.     More on our guest, Dani:  Dani Woolf is a swimmer turned marketer. She has been applying lessons learned as a distance freestyler to B2B organizational success for the past 10 years. Dani's core specialty is in digital marketing, focusing on net new customer acquisition via digital channels - website optimization, SEO, SEM, social media, conversion rate optimization, and marketing automation. Dani currently serves as the Founder and CEO of Audience 1st. Get the book Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella at Amazon or the bookstore of your choice! Stay in touch with Dani Woolf on LinkedIn and Twitter   Keep up with our hosts on their social media channels: Connect with Gianna on LinkedIn  Chat with Maria on LinkedIn  Follow the Cybersecurity Marketing Society on Twitter or LinkedIn, and learn more at the Cybersecurity Marketing Society website. 

Why Customers Leave – with David AvrinI was reading (listening) to my friend David Avrin's book “Why Customers Leave and How to Win Them Back” and there were so many good nuggets in there that I just had to have him on the podcast. We talked about the customer experience and how so many times you lose the sale without even knowing that you were being considered.Listen to this new episode for some straight talk about the customer experience so you can find the kinks in your business pipeline and get more opportunities.About David AvrinOne of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses.David's insights have been featured on thousands of media outlets around the world. He is also the author of five books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back) and his newest book: The Morning Huddle -- Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. www.DavidAvrin.com https://www.linkedin.com/in/davidavrinhttps://www.instagram.com/therealdavidavrin If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Hi, I'd love your feedback. What other topics would you like me to cover and what guests would you like me to have on. Go to http://podcast.alanberg.com and click the button there to take the 2-question survey.Thanks for making this better for you!Alan Berg

The impact of fintech on financial advisory practices has been nothing short of transformative. The collaboration between fintech innovators and financial advisors not only drives innovation but significantly enhances the overall client experience, revolutionizing the way financial services are delivered and received. However, it is not merely about adopting technology. It's about being purposeful in adopting new technology and seeking solutions that align with the specific needs of their business. In this episode, Rusty and Robyn talk with Ryan Donovan, Senior VP of Institutional Sales, and George Svagera, Senior VP of Business Development for Enterprise at Orion. In his role, Ryan works to show registered investment advisors how Orion's technology and integrations can help them grow and improve efficiency. On the other hand, George oversees Orion's enterprise sales. He works with mainly broker-dealers, banks, and custodians in leveraging both the tech and wealth management sides. George and Ryan talk to Rusty and Robyn about disruptive trends, top tech features, and how advisors can leverage fintech to stay ahead of the curve. They highlight the impact of fintech on financial service providers and the importance of integration and seamless workflows for advisors. George and Ryan also discuss how emerging technologies change how advisors operate and deliver value. Key Takeaways [04:25] - George and Ryan's professional backgrounds and roles at Orion. [06:45] - What led to the creation of Ryan and George's podcast, The Fuse Show. [08:24] - FinTech trends impacting the financial advisory space today. [12:46] - How technology is changing the way advisors operate and deliver value. [23:06] - Features and capabilities advisors value the most. [27:59] - How advisors can leverage fintech to stay ahead of the curve and meet client expectations. [32:46] - Ryan and George's advice to financial advisors looking to leverage the fintech landscape. [34:49] - Ryan and George's favorite investment idea. [35:24] - How Ryan and George maintain their physical and mental health to perform at their peak. [37:15] - The people Ryan and George are thankful for professionally. [39:39] - Ryan and George's recommendations for content. [41:13] - Upcoming episodes of The Fuse Show that Ryan and George are excited about. Quotes [08:40] - "When you look at advisors, regardless of your affiliation with a broker-dealer or whether you're independent, you're an RIA, or you're with a wirehouse, ultimately, what you want is to minimize the friction of interacting with your clients so that you could serve them best." ~ Ryan Donovan [21:51] - "One of the biggest game changers that will impact advisors, but something that their firms don't necessarily have to do, is real-time data streaming more than anything else." ~ George Svagera [28:13] - "As a technology company, we leverage a lot of technology to run our business. You have to be purposeful in it. You have to set aside time to learn what it does to train yourself on it to understand what it does and how it can help run your day or make you more efficient." ~ George Svagera Links  Ryan Donovan on LinkedIn Ryan Donovan on Twitter George Svagera on LinkedIn George Svagera on Twitter Head Like A Hole by Nine Inch Nails X Gon' Give It To Ya by DMX The Fuse Show  Redtail Technology Dr. Daniel Crosby Orion BeFi20 The Risk Tolerance Questionnaire Future Proof Eric Clarke Todd Powell Yellowstone The Autobiography of Benjamin Franklin Only Murders in the Building Band of Brothers Connect with Us Meet Rusty Vanneman, Orion's Chief Investment Officer Check Out All of Orion's Podcasts Power Your Growth with Orion

This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology – including his most recent Think Like a Mind Reader.  He is the founder of several consulting companies, a multiple author, a world-traveling entertainer, and a public... The post 199: How to Think Like a Mind Reader and Win More Business first appeared on Cast Polymer Radio.

David Avrin talks with Jason Barnard about how to become ridiculously easy to do business with. David Avrin is recognised worldwide as one of the most sought-after speakers and consultants in the field of customer experience. David has delivered his content-rich, entertaining and actionable presentations to enthusiastic audiences across North America and in 24 countries around the world. David helps companies better understand and connect with their changing customers and clients to future-proof their business. David's insights have been published in thousands of media outlets around the world. He is also the author of five books, including the highly acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back) and his latest book: The Morning Huddle — Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. With advances in technology and AI, businesses have largely automated their processes and may have overlooked the importance of human interaction. For an optimal customer experience, the balance between technology and human engagement is absolutely essential. Employing an omnichannel approach that harmoniously blends AI bots and human interactions significantly increases service efficiency while providing that invaluable personal touch. In this fascinating episode, David Avrin and Jason Barnard address the key insights needed to create a seamless and effortless customer experience. David highlights the need to adopt technologies that increase customer convenience and flexibility, and warns against strategies that prioritise organisational ease at the expense of customer experience. David uses personal examples to illustrate the importance of making processes simple and easy for customers. He underscores the need for businesses to evaluate their processes, taking into account both new implementations and adjustments due to the pandemic. As always, the show ends with passing the baton…David incredibly passes the virtual baton to next week's amazing guest, Purna Virji. What you'll learn from David Avrin 00:00 David Avrin and Jason Barnard 02:56 Omnichannel Approach: Balancing AI Bots and Human Interaction 05:21 How to Leverage AI and Chatbots for Efficient and Crucial Customer Interactions 07:23 David Avrin's Brand SERP 07:49 Bing Chat: Who is David Avrin  09:54 How Aware are Businesses of Their Online Presence? 13:01 Shift in Business Focus and Its Impact on SEO and Online Reputation 15:43 How Important are Online Presence and Social Proof for Safe Decisions? 18:46 What are the Dangers of Unnecessary Friction in the Customer Experience? 22:34 Adopting New Technologies and Maintaining Customer Ease 24:46 Does Adequate Preparation for a Podcast Add Value or Unnecessary Friction for Guests? 27:12 What Role Does Managing Expectations Play in Delivering Great Customer Experience? 30:40 How Does Making it Easy for Other People to Do Business with You Help with Branded Search? 32:04 Passing the Baton: David Avrin to Purna Virji This episode was recorded live on video July 4th 2023

David Avrin talks with Jason Barnard about how to become ridiculously easy to do business with. David Avrin is recognised worldwide as one of the most sought-after speakers and consultants in the field of customer experience. David has delivered his content-rich, entertaining and actionable presentations to enthusiastic audiences across North America and in 24 countries around the world. David helps companies better understand and connect with their changing customers and clients to future-proof their business. David's insights have been published in thousands of media outlets around the world. He is also the author of five books, including the highly acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back) and his latest book: The Morning Huddle — Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. With advances in technology and AI, businesses have largely automated their processes and may have overlooked the importance of human interaction. For an optimal customer experience, the balance between technology and human engagement is absolutely essential. Employing an omnichannel approach that harmoniously blends AI bots and human interactions significantly increases service efficiency while providing that invaluable personal touch. In this fascinating episode, David Avrin and Jason Barnard address the key insights needed to create a seamless and effortless customer experience. David highlights the need to adopt technologies that increase customer convenience and flexibility, and warns against strategies that prioritise organisational ease at the expense of customer experience. David uses personal examples to illustrate the importance of making processes simple and easy for customers. He underscores the need for businesses to evaluate their processes, taking into account both new implementations and adjustments due to the pandemic. As always, the show ends with passing the baton…David incredibly passes the virtual baton to next week's amazing guest, Purna Virji. What you'll learn from David Avrin 00:00 David Avrin and Jason Barnard 02:56 Omnichannel Approach: Balancing AI Bots and Human Interaction 05:21 How to Leverage AI and Chatbots for Efficient and Crucial Customer Interactions 07:23 David Avrin's Brand SERP 07:49 Bing Chat: Who is David Avrin  09:54 How Aware are Businesses of Their Online Presence? 13:01 Shift in Business Focus and Its Impact on SEO and Online Reputation 15:43 How Important are Online Presence and Social Proof for Safe Decisions? 18:46 What are the Dangers of Unnecessary Friction in the Customer Experience? 22:34 Adopting New Technologies and Maintaining Customer Ease 24:46 Does Adequate Preparation for a Podcast Add Value or Unnecessary Friction for Guests? 27:12 What Role Does Managing Expectations Play in Delivering Great Customer Experience? 30:40 How Does Making it Easy for Other People to Do Business with You Help with Branded Search? 32:04 Passing the Baton: David Avrin to Purna Virji This episode was recorded live on video July 4th 2023

Our guest today is Jevon Wooden. Jevon is a powerful consultant on the area of leadership and personal branding. Today, we will discuss how to drive new performanc e to help your organization mature and grow.  Jevon is a dynamic business coach, speaker, author, and Bronze Star Recipient passionate about leadership, business strategy, effective communication, marketing, and technology, and helping motivated individuals and businesses achieve their goals.  Jevon's remarkable business growth and personal development ideas have been featured in top publications such as Entrepreneur, Fast Company, Foundr, Forbes, and Verizon.  After listening to today's episode, visit Jevon's website. Whether you are looking to scale your business, build your brand, or navigate the ups and downs of entrepreneurship, Jevon is here to provide the support, insight, and expertise you need to achieve your dreams.

Join us for an interactive webinar live from the FRSA expo where we delve into the world of data-driven upselling and explore how automated property insights unlock new revenue potential for your business. Learn how automated ordering of whole home data can empower you to upsell effectively, improve estimates and create opportunities to engage customers for additional projects. Don't miss this opportunity to harness the potential of data-driven upselling and boost your bottom line. 

How can you attract more clients in your business? While there is no magic trick for immediate results, there are ways to stand out within your niche. We spoke with Kami Guildner, a business coach who knows what it takes to win more business. She shares her top advice for organically connecting with more people and signing new clients. Check out Petite2Queen for more great interviews, podcasts, and blogs to help you achieve more, faster!https://petite2queen.com/stand-out-among-noise/Support the show

Think you don't need to be on LinkedIn? Think AGAIN! In this episode, my guest Britta Blanski shares her insights as a LinkedIn expert.  Her company Britta June and Co. helps businesses leverage the power of LinkedIn as part of their brand and marketing strategy.  Listen as we discuss: - why every entrepreneur - regardless of industry - should be on LinkedIn -LinkedIn 'best practices' for 2023 (how to get traction)-what ‘connection' look like on LI (& how to optimize your current connections) -how to grow your connections (+ network most effectively) on LI -how to leverage the 'personal' to sign more clients Learn more about Britta:  Instagram: https://www.instagram.com/brittajunec LinkedIn: https://www.linkedin.com/in/brittablanski Website: https://brittajuneandco.com Podcast: https://open.spotify.com/show/2P93pZYEqp8p2LquNQ3Bdq __________________ Wanna Grow to 6 Figures+ in 2023? Learn our profitable business model & a powerfully-effectivemarketing + sales strategy to consistently sign your 'best clients'... REGISTER FOR OUR FREE 5-Day LIVE Workshophttps://www.judyweber.co/workshop __________________ READY TO GET TO YOUR 1ST $100K in 2023? Join the Accelerator (or learn more): https://www.judyweber.co/accelerator   Ready to SCALE toward 7 Figures this year? Joyful Mastermind could be your next best step: https://judyweber.co/mastermind  

There is no force more influential on human behavior than culture. In this episode of Real Relationships Real Revenue, I sat down with Marcus Collins to delve into how we can build a culture around our work, our lives, and our interests. And how, as a result, we'll find opportunities, ideas, products, and experiences that we may not have found on our own. Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the head of strategy at Wieden+Kennedy New York—and one foot in the world of academia—as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.   Topics We Cover in This Episode:  Why culture is so difficult to operationalize in business The opportunities that can arise when you focus on company culture How culture can help you build your book of business How to find ecosystems in business based on your beliefs and values How to get with your team and determine what you believe  What artifacts are and how we give things meaning The way that the language we use signals to the world who we are How culture can impact who you work with  The social aspect of consumption  The human desire for connection and how it impacts our behavior and decisions in life and business The power of offering connections in business    I hope you enjoyed this episode with Marcus. From identifying the artifacts that give meaning to our culture, to the language we use to signal who we are, it's important to take a thoughtful and intentional approach to building a culture that reflects our vision and aspirations so that we can find the right people and more success.    If you have a vested interest in helping people adopt behavior, Marcus's book will be very helpful for you. You can get a copy here.    Resources Mentioned: Visit Marcus's website Get a copy of For the Culture

There is no force more influential on human behavior than culture. In this episode of Real Relationships Real Revenue, I sat down with Marcus Collins to delve into how we can build a culture around our work, our lives, and our interests. And how, as a result, we'll find opportunities, ideas, products, and experiences that we may not have found on our own.    Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the head of strategy at Wieden+Kennedy New York—and one foot in the world of academia—as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.   Topics We Cover in This Episode:  Why culture is so difficult to operationalize in business The opportunities that can arise when you focus on company culture How culture can help you build your book of business How to find ecosystems in business based on your beliefs and values How to get with your team and determine what you believe  What artifacts are and how we give things meaning The way that the language we use signals to the world who we are How culture can impact who you work with  The social aspect of consumption  The human desire for connection and how it impacts our behavior and decisions in life and business The power of offering connections in business    I hope you enjoyed this episode with Marcus. From identifying the artifacts that give meaning to our culture, to the language we use to signal who we are, it's important to take a thoughtful and intentional approach to building a culture that reflects our vision and aspirations so that we can find the right people and more success.    If you have a vested interest in helping people adopt behavior, Marcus's book will be very helpful for you. You can get a copy here.    Resources Mentioned: Visit Marcus's website Get a copy of For the Culture

Most buyer personas are useless. They often have a quirky name like “Mark the Marketer,” and some info like:37 years oldMarried for 8 years, 2 kidsA mid-level manager at a tech companyThe problem with this? Mark isn't real!“It's not based on solid data, customer-backed conversations, social listening, or user behavior.” says Adrienne Barnes, founder of Best Buyer Persona.Adrienne is on a mission to help businesses create actionable, data-backed, and needle-moving buyer personas that win more business.In this Marketing Powerups episode, you'll learn:What's wrong with how most marketers create buyer personasThe 4 R's to the best buyer personaAdrienne's advice to young marketers about building confidence

To have a portfolio or not to have a portfolio on your agency website is an age old debate. Even if you are on the fence about that, consider putting together a few (or even just ONE) solid case study of a project that was a success.

To have a portfolio or not to have a portfolio on your agency website is an age old debate. Even if you are on the fence about that, consider putting together a few (or even just ONE) solid case study of a project that was a success.

In this episode of Enterprise Sales Development podcast, we speak with Leslie Venetz, Founder and President of Sales Team Builder. As an authoritative voice in the SDR space, Leslie talks about all things sales, and more importantly all things sales at the top of the funnel. She discusses why it's important to build repeatable processes and how she trains her clients to do so. She also talks about sales cycles and where they begin for her. WHAT YOU'LL LEARN Why it's important to build processes that are repeatable before scaling and how Leslie teaches her clients to do this Why Leslie thinks salespeople are in the best position to deliver insights to their buyers How Leslie thinks things will change in a recessionary environment Sales cycles and when one starts for Leslie QUOTES “You owe it to your prospects to earn the right to their time, earn the right to their inbox, to the calendar, to their business, and the only way to do that, in my opinion, is to have enough of an understanding of the challenges they face.” -Leslie Venetz [05:42] “I don't think SDRs often understand exactly how well-positioned they are to make those meaningful connections.” -Leslie Venetz [14:11] “I don't think that that first touch from when they opened my email, clicked on my link is the beginning of a sales cycle. I think the sale starts when they show that intent by following up with me or it's budget season and they told me last year that August is the right time to talk. When we pivot from making deposits, keeping credibility awareness high to ‘Hey, it's time to start actively having commercial conversations,' for me, that is when a sales cycle starts.” -Leslie Venetz [35:33] “Where does branding and advertising start and stop? Where does demand gen as a function start and stop? Where does lead gen and then the actual selling. I think that we're in this very interesting time in the evolution of B2B commercial, and those lines are blurry, but they're still there. And for many companies in terms of how people get paid, it's still pretty important to have some of those lines.” -Leslie Venetz [38:38] “When I create content, it is very rare that I create content with the intent of generating leads. It is much more likely that I'm creating content with the intent of branding, of that brand consistency of being a credible source of expertise in sales.” -Leslie Venetz [41:47] TIMESTAMPS [00:00] Intro [00:25] This week's guest: Leslie Venetz [02:36] Scaling: the fly in the ointment? [06:35] Seller-centric vs buyer-centric [10:30] How well-positioned SDRs are for meaningful connections [15:04] How things will change in recessionary environment [26:37] Outbound and cold outreach are changing [31:40] The sales cycle [36:10] Where a sales cycle originates [41:22] Creating content and Jeremy Bearimy [43:59] Non-transactional sales cycles [49:25] How to contact Leslie RESOURCES SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers by Jill Konrath The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Brent Adamson, Matthew Dixon, Pat Spenner and Nick Toman The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson Jeremy Bearimy: How Time Works in the Afterlife - The Good Place Lavender CONNECT Leslie Venetz on LinkedIn Leslie Venetz on Twitter Leslie Venetz on TikTok Sales Team Builder website CIENCE website CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, we have Mo Bunnell on the podcast, CEO & Founder of the Bunnell Idea Group. He is also the author of 'The Snowball System - How to Win More Business and Turn Clients into Raving Fans', and wow… Sarah loves this interview. On top of being super innovative, smart, and kind, Mo teaches people and companies about BD (Business Development). Mo can show you how to make your business run like no other but also teach you the same about your own life outside of business. Tactics like understanding the kind of person you are interacting with using a few hacks on identifying how exactly they communicate. Sarah and Mo also touch on the M.I.T process and unwrap the “elephant” metaphor about habits. Seriously, we truly enjoyed filming this interview and anyone that listens will certainly learn a lot… even more if you read his book ;). Enjoy! Website: https://www.bunnellideagroup.com/ LinkedIn: https://www.linkedin.com/in/bunnellideagroup/

One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. David's insights have been featured in thousands of media outlets around the world. He is also the author of five books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back) and his newest book: The Morning Huddle -- Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. 1:00 What does customer experience mean to you?5:50 Why is so hard for the bosses or leadership hard to address and implement better customer experience?15:08 Where will the customer experience be in the next 5 years 22:03 What can entrepreneurs learn from David Arvin's book ‘Why Customers Leave'→ CONNECT WITH DAVID AVRIN ON SOCIAL MEDIA ←INSTAGRAM: https://www.instagram.com/therealdavidavrin/YOUTUBE: https://www.youtube.com/channel/UCtH4DdaOhbturnA9OI80kPwFACEBOOK: https://www.facebook.com/DavidAvrinFansWEBSITE: https://www.davidavrin.com/about→ CONNECT WITH ME ON SOCIAL MEDIA ←INSTAGRAM: https://www.instagram.com/officially.rory/TWITTER: https://twitter.com/officiallyroryLINKEDIN: https://www.linkedin.com/in/mitchellrory/YOUTUBE: https://www.youtube.com/user/Rory519 WEBSITE: https://www.mitchellreportunleashedpodcast.com

One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. Click here to purchase David's most recent book, The Morning Huddle - Power Customer Experience Conversations to Wake You Up, Shake You Up and Win More Business! Learn more about your ad choices. Visit megaphone.fm/adchoices

The customer experience has changed over the past few years. The expectations for access, immediacy, flexibility and convenience as customers have shifted and we must learn how to differentiate ourselves from competitors.  In this week's episode, Ian is joined by David Avrin. David is one of the most in-demand Customer Experience speakers and consultants in the world today. David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. David's insights have been featured on thousands of media outlets around the world. He is also the author of five books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back) and his newest book: The Morning Huddle -- Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business.   Join David and Ian as they discuss exactly how you can differentiate yourself and better your customer experience. Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below:  Linkedin: https://www.linkedin.com/in/ianaltman/ (https://www.linkedin.com/in/ianaltman/) Twitter: https://twitter.com/IanAltman (https://twitter.com/IanAltman) Website: www.samesidesellingacademy.com Email : ian@ianaltman.com

30 Under 30 Honoree Kail Walker has seen incredible success since his start in real estate back in 2019. On today's podcast, Kail shares several of the strategies that helped him win business as a young Realtor. In addition to social media, he covers networking events and brand building. Kail also discusses what it's like working with his mom, the mistakes he made as a new real estate agent, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, we're bringing you the latest and greatest social media strategies and tactics to help you get more clients and add value to your marketplace. Social media isn't a distraction these days, it's the medium consumers are using to self-educate before they make a big decision, like hiring an agent. Social media platforms are the vehicles we can use to make money, and the better we get at appealing to the algorithms, the more business we can attract.  Jeff is joined by the co-leader of Ohio's number 1 sales team and our resident marketing guru, Greg Erlanger. He tells us how to build a solid marketing-based real estate business and win the opportunity to get to the kitchen table. You'll learn how to get organized, build a plan, and implement successful tactics. How do you create a cadence of providing great, valuable content that solves problems and is also infotaining to the audience? You'll find out all this and more in this episode.  You'll also learn:  How to create a good mix of education, motivation, and trust-building in your content  Why testimonials are out and what to focus on instead How to get people in your funnel and take care of them once they're there The power of tailoring your content to each social media platform   Quotes  The way the consumer receives information is what has made social media a value-add marketing tool instead of a distraction. -Greg Erlanger   Social media isn't “look at me,” it's “I see you.” -Greg Erlanger     Key Points  You can be a personality-based, prospecting-based, or marketing-based real estate agent, but whatever you choose, social media can enhance your efforts and have business chasing you instead of you chasing business.  If you're not tapping into the brand equity that you already have through the NAR, your brokerage or your team, you're missing a huge opportunity to add to your credibility. These brands have years of authority and you can lean into it to make your personal brand stronger. If you're creating graphics in Canva, don't directly export them to your personal Facebook page. Social media algorithms identify these exports as marketing materials, and they will suppress them.