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Buckle up buttercups, we're diving into the panacea or peril of the four-day workweek. As always, we get to use our critical minds and decide for ourselves. SHOW NOTES The five-day workweek is one of the the results of worker safer reforms in the 1930s. As a society, we concluded and adopted laws that provided greater compensation for workers when they worked in excess of 40 hours in a week. This was consistent with what has been a 100 year trend of working less - at least until the 1970s—when we started working more. This working more may explain the growing number of companies and countries (aka Iceland) that have adopted the four day work week, Let's start with Iceland—the poster child for all kinds of worker and gender rights. After a wildly successful pilot starting in 2015, 90% of its workforce now enjoys a 36-hour week, full pay, and more time for fjords, knitting, or just plain breathing. The best part? Productivity didn't drop. In some sectors, it rose, as did mental health and happiness. It sounds like employee satisfaction and improved mental health for the win!! Here in the U.S., four-day weeks are gaining ground. In 2024, 22% of workers said their employers offer one (up from 14% in 2022). But not all 4-day weeks are created equal. Some compress 40 hours into four 10-hour marathons, while others reduce hours and pay and, the best for employees, reduced hours without a reduction in pay. Still, it's not all sunshine and extra Sundays. Critics warn of scheduling chaos, uneven workloads, and—gasp—selection bias in studies. And let's be honest, if the culture still glorifies overwork, slapping on a shorter week won't fix burnout. So what now? Tune in for the full scoop—history, data, debates, and what it takes to truly work less and live more. GOOD READS Iceland Embraced a 4-Day Workweek in 2019 – Now, Nearly Six Years On, All Gen Z Forecasts Have Materialized Days of Work over a Half Century: The Rise of the Four-Day Workweek - Daniel S. Hamermesh, Jeff E. Biddle, 2025 4 Day Week Global Challenging The Hype: Why A 4-Day Work Week Won't Solve Burnout A Guide to Implementing the 4-Day Workweek The rise of the 4-day workweek
What should you NOT do in marketing? There's lots, but Daniel and Jay are breaking it down in seven parts. First, when you market to everybody, you're actually marketing to nobody. You're gonna be more successful with a specific customer set in mind. Plus, narrowing it down makes positioning and messaging way easier. Also, are “best practices” actually outdated? Jay thinks so. Every time you hear about a best practice, it's best to test it out for yourself. And, Daniel reminds us that skipping strategy and going straight to tactics is a NO-no. Who are you running ads to? What's the offer? When, why, what, and how? These are questions that you need to start off with, not answer along the way. This short ‘n sweet Bathroom Break is all about avoiding what you can and doing better.
Have you noticed more and more people are watching women's sports? This episode's guest, Andrew LeRay of the National Women's Soccer League, is on a mission to grow the league through brand, product, and more. How do you sell tickets and merchandise to people who may not know the league exists? Andrew suggests that education and brand awareness are the two concepts driving people to think about the NWSL. What are some ways Andrew has changed targeting strategies for the brand? Since coming into the role about two years ago, Andrew talks about how strategies back then were about retention and how the focus is now on creating messaging to welcome new viewers. Plus, the NWSL has ties with US Soccer and other national teams. How do you leverage the popularity of more famous players in the league when they're away from their national teams? With the retirements of Alex Morgan and Megan Rapinoe, there's a new set of players to be on the lookout for. Women's soccer doesn't just happen at the World Cup or the Olympics, so the league is THE place to watch it while you wait for the next tournament. If you're a marketer who wants to learn more about growing or reshaping a brand, this is the episode for you. Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewleray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Small brands are up against bigger ones all the time. So, how can you be small but mighty? It's easy to get swept up in competition and copy what other brands are doing, like using similar words and taglines. BUT, if you do this, you risk being a cookie-cutter product. The best brands don't try to copy. They try to be unique. Enter: contrast marketing. It's more than just about listing features and fancy words…What storyline does your product tell? Tamara and Daniel recall the Justin Long PC commercials. If you're looking to make a statement and do something different compared to other brands in your field, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Everyday of the Work Week we take our lunch hour to take a break from the work day to hang out and relax for a bit. Today we will discuss the Dave WIR, Drug Testing, a little bit of Hopper, and whatever else comes up.
Sign up for our upcoming webinar on Thursday April 10th at 8 PM EST / 5 PM PST: https://thelifestylepractice.com/take-home-a-million-workshop/ We'll cover "The Lifestyle Practice: Take Home a Million in 2025". In this episode of The Lifestyle Practice Podcast, Dr. Derek Williams sits down with Dr. Steve Darley to discuss his transformative journey in dental practice ownership. From navigating the challenges of managing staff and growing a struggling practice to producing $1.4 million annually, Dr. Darley shares how coaching and mindset shifts empowered him to achieve his ultimate goal: transitioning to a 3-day work week. Tune in to hear Dr. Darley's candid insights on overcoming limiting beliefs, redefining efficiency, and maintaining patient-centered care. Whether you're considering a similar leap or simply seeking inspiration to optimize your practice and life, this episode is packed with actionable advice and encouragement. Reach out to Steve at Steve.Darley88@gmail.com Connect with us: • Learn more about 1-on-1 coaching • Get access to TLP Academy • Suscribe to The Lifestyle Practice Podcast • Email Derek at derek@thelifestylepractice.com • Email Matt at matt@thelifestylepractice.com • Email Steve at steve@thelifestylepractice.com
Reposting vs Remixing: What's better? In this special 50th episode of Bathroom Breaks, Daniel Murray is joined by the birthday boy, Jay Schwedelson, to discuss how to properly repost across different social channels. And why reposting without context could be killing your reach on LinkedIn and how to remix instead. If you're a marketer who wants to grow your audience through smart content curation and remixing, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Is your landing page quietly killing your conversions? If you're spending money to send people to your landing page and they're not converting, then you're pouring water into a bucket filled with holes. This week, we go solo and dig into six high-impact landing page tweaks that don't require a redesign, a dev sprint, or a full-blown overhaul. Just smart, simple changes you can make right now. Plus, the “5-second rule” and how to instantly clarify what you offer and who it's for before users bounce. If you're a marketer who wants to learn how to optimize landing pages and boost conversions, this is the episode for you. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
A lot of marketers think launch starts on launch day…and they're very wrong. In this new miniseries called Go To Market Plays, Daniel and Tamara break down go to market strategies in ten minutes or less. Tamara insists the best launches start months in advance, not just when you hit publish. Plus, Daniel and Tamara talk about launch seeding. People put too much pressure on launch day when it should really include moments before and after, so you're not relying on just one day. Tamara gives an example from the Notion AI launch, too. And, how does being an early adopter of a product lead to brand loyalty? It's all about how your product makes people feel. If you're looking to launch something soon and need to clean up the strategy for it, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
How do you get people to actually open emails AND engage with you? Daniel and Jay have some tips for you to take. First, you have to treat every email like it's the receiver's first email ever. Unlike social, you can't just phone it in, so you HAVE to make it good right off the bat. Should you kick the non-engaged people off? Jay says that you should, because having a highly engaged list is better than a bigger one who doesn't really interact with your content. And, Daniel suggests putting read times in your pre-headers could be the secret sauce to enticing readers. Can you test read times, emojis, and other creative things in pre-headers? Absolutely. This short ‘n sweet Bathroom Break is all about doing a little more with emails and seeing more impact.
AI isn't just a search engine and it isn't just for research. It can be your secret weapon. Daniel's sharing five prompts that can help YOU with generative AI. It's more than just typing in a request and waiting for it to spit something out. Start building on your original request with questions like, “What emotional triggers are popping up?” or, “Why should people buy my product?” This gives you an opportunity to dig deeper and be more unique. Plus, how can ChatGPT help you with positioning? It's a great way to reveal cracks and potential misfires in your already-existing strategy. And, it's time to get your ICP in their feelings. What does ChatGPT suggest for emotional tactics? If you're looking to make AI a better tool for you and your brand, this is the episode.
Welcome back to Truth, Lies and Work, the award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott.
In this week's podcast Holly Rustick brings Laura Hall, Grant Consultant of Premio Services, LLC on the Grant Writing & Funding podcast. In this conversation, we discuss: -Laura's journey into grant writing -How Laura negotiated with her job to get health insurance -Hiring and how it has helped to have support -Managing a growing grant writing business as a single mom. About Laura Hull Laura is a first generation U.S. immigrant with more than a decade of grants experience and nonprofit leadership in multicultural contexts. Laura launched PSI in 2017 to elevate the grants profession and increase social impact by providing transformational grants services to nonprofits. She delivers high quality consulting to nonprofits seeking to expand their grant portfolios by uncovering barriers and finding the right resources to meet unique needs. With creative strategy, an average 98% funding success rate, and a data-driven commitment to success, Laura offers the best in grant services to her clients and sector. Outside of grants, Laura enjoys spending quality time with her son and daughter, ages 9 and 4, reading, creative writing, and exploring Idaho's spectacular outdoors. Connect with Laura Hall: LinkedIn: https://www.linkedin.com/in/laurahullgrantconsultant/ Website: https://premioservices.com/ Links Mentioned: Grant Professional Mentorship: https://grantwritingandfunding.com/mentorship Freelance Grant Writer Academy: https://grantwritingandfunding.com/freelance-grant-writer-academy/ Tune in today to listen to this podcast. Rate, Review, & Follow on Apple Podcasts “Every time I listen to Holly's show, I learn something”
Why create a new category instead of competing in an already existing one? This episode's guest, Kari Hanson of Robin, is no stranger to creating, building, and scaling new things. Creating a new category is a great way to reframe the competitive landscape and requisition the status quo. There's more than one way to solve problems, and your product could be the answer to it. And, what should you do when it comes to positioning? There are a couple of ways to do it, from reframing how people usually think about topics to even looking at one specific feature that you have and others don't. Plus, when “thought leaders” are mentioned, who do you think of? Kari gives us her view and explains what problems thought leaders are facing. If you're a marketer who wants to learn more about being a first mover in a new space, this is the episode for you. Follow Kari: LinkedIn: https://www.linkedin.com/in/karihanson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
There are so many things required from us as women in this modern life, that it's possible you need a reminder: the whole point of scalable freedom in your business means that you get to create something incredible in your business alongside having an incredible life. And that means we need to constantly check in and reimagine what it looks like to show up in our business – without tapping into old industrial revolution stories about how we need to work. Today, I'm sharing my insights on how I've successfully integrated a 4 day work week model into my own business through a mastermind framework. Strategies for a Successful Four-Day Work WeekLet's talk strategy. Moving to a 4 day work week wasn't about doing less; it was about doing things more efficiently. I've adopted several strategies that keep me laser-focused and ensure that my productivity remains high:1. Prioritising What Matters: My time has become incredibly precious, especially with my daughter involved. I'm extremely discerning about how I spend each moment. If something doesn't feel worth missing time with Sunny, it doesn't make the cut.2. Embracing Deep Work: Tools like the Opal app have been game-changers. By blocking social media during evenings and mornings, I've carved out space for deep, uninterrupted work. This focus not only improves productivity but also the quality of work I produce.3. Communication and Boundaries: Clear communication with my team is vital. Everyone knows I don't work Fridays, so tasks need to be completed by Thursday afternoon. This clarity ensures that my workweek flows smoothly and that my team can function effectively without my constant availability.Balancing Work and Personal LifeThe beauty of running a mastermind model is its flexibility. Even within my structured workdays, I still find time to show up for my clients, attend to essential tasks and focus on my family. Life calls for us to wear many hats, whether it's being a parent, a business owner, or a friend. This model allows me to honour each of those roles without spreading myself too thin.Reimagining What Success Looks Like for YouAs we move through Q2, I want to encourage you to reflect on what success looks like for your business. Could a 4 day work week enhance your life too? Remember, life and business shouldn't be a relentless hustle. It's about finding that sweet spot where you have the freedom to enjoy your life and the satisfaction of running a flourishing business.I'm excited about the growth this approach can create, should you choose it—not only in your productivity, but in the time and quality you give to your life and loved ones. Connect with Ellie: Previous episode mentioned: How I Structure my days, weeks and months as a CEO of a mastermind business model and mama"Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2024): https://ellieswift.com/mastermind Website: https://www.ellieswift.com/Instagram: @elliehswiftFacebook Group: www.facebook.com/groups/shineonsocialellieswift/
Money doesn't grow on trees, we all know that. But, you don't need to break the bank to see results. Daniel says that if you start boosting Instagram posts with $10 to $20 a week, you can still see meaningful results. Lots of people are under the impression that Instagram and Meta costs a ton of money, and that's just not the case. Plus, you can even save some money if you want to network at industry events—without paying outrageous amounts of money in ticket fees. Jay shares how an exhibit hall hang out could be what you need. And, how do microinfluencers play a role in all of this? Sending them your product may be the right move. This short ‘n sweet Bathroom Break is all about spending less $$$ and seeing more impact.
In this series, we will work together to uncover what the Bible says on different topics and encourage each other in our faith as Romans 10:24 encourages: "And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another—and all the more as you see the Day approaching." This series may be a bit unorthodox and unique, but we hope to learn from scripture and each other on how to become WISE, EXPERIENCE CHANGE, and HAVE HOPE.
On this week's Labor Radio Podcast Weekly: Stewart Acuff discusses his new book of poetry Love Is Solidarity in Action, on the Heartland Labor Forum radio show; then, Work Week Radio takes us to a protest to shut down Google's Waymo taxis; on Work Stoppage, grad workers negotiate at Brown University; CUPE's Mark Hancock talks about the "Montreal Declaration" on LabourStart; the scallywags discuss an accident at Crinum on the Concrete Gang podcast; and in our final segment, Alex Lin talks about her new play, American Steel on the Labor Heritage Power Hour. Help us build sonic solidarity by clicking on the share button below. Highlights from labor radio and podcast shows around the country, part of the national Labor Radio Podcast Network of shows focusing on working people's issues and concerns. @Heartland_Labor @labormedianow @WorkStoppagePod @labourstart @cfmeu_cg @LaborHeritage1#LaborRadioPod @AFLCIO Edited by Captain Swing, produced by Chris Garlock; social media guru Mr. Harold Phillips.
Have a dog? If you're a Millennial or Gen Z, there's a good chance you're already owning your first pet. But do you have pet insurance? According to statistics, you probably don't. This episode's guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization. Offering tiers and personalized quotes is a step in the right direction. Another strategy includes rapid transparency and education, especially for younger consumers who may not know how insurance even works. How do you create urgency when the general public doesn't get your value prop right off the bat? And, just how important is a good CTA? Trey reveals the double digit number difference between a good CTA and a bad one. If you're a marketer who wants to learn more about marketing tougher and more unique products, this is the episode for you. Follow Trey: LinkedIn: https://www.linkedin.com/in/trey-ferro-320240141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
What do you get when you mix hats, social media channels, and a bunch of dads? Bart Szaniewski and his buddies created Dad Gang with the mission of bringing dads together with cool hats. At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. How can you develop FOMO in your audience? It's as easy as creating a sense of urgency for your next drop. Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience. And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand? If you're a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand's presence, this is the episode for you. Follow Bart: LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Greetings. Welcome to Water Walking Inspiration for the Work Week by Lisa Lynn Brown. Week 29 Day 2."...Should we accept only good things from the hand of God and never anything bad?...Naked came I out of my mother's womb, and naked shall I return...the Lord gave, and the Lord hath taken away; blessed be the name of the Lord.""Jesus said...I am the resurrection and the life..." Excerpt from Job chapters 1 and 2, and John 11:25.Merciful Father, in the name of Jesus Christ, we thank you for encouraging our heart, mind, soul, and strength with your everlasting Hope, Faith, and Love.Abba Father, You tell us come to you to receive rest from weariness, joy for mourning, comfort for brokenheartedness; we come to you with all...receiving all that YOU have for us. Jesus Christ, our Lord and Risen Saviour, we thank you for the eternal provision that you have made available to us.God Almighty, we thank you for making crooked things straight and for leading us by a way that we have not known...lighting the darkness before us.Jehovah Jireh, our provider, please help us to be quick to listen, slow to speak, and slow to become angry; help us to be still...waiting patiently and expectantly.We repent of our sin.We forgive and receive forgiveness. We receive all of the special miracles, heart's desires, answered prayers, and blessings that you have for us.Jesus is the Lord: Amen."...behold, I create new heavens and a new earth: and the former shall not be remembered, nor come into mind....the voice of weeping shall be no more heard...not the voice of crying......mine elect shall long enjoy the work of their hands.They shall not labour in vain......for they are the seed of the blessed of the Lord, and their offspring with them.And it shall come to pass, that before they call, I will answer; and while they are yet speaking, I will hear....They shall not hurt nor destroy...saith the Lord."- Excerpt Isaiah 65." men have not heard...neither hath the eye seen...what he hath prepared for him that waiteth for him." Isaiah 64:4
Are you curious about what a 3-day workweek might look like IRL? This episode will walk you through how I've prioritized freedom, flexibility, and intentional strategy to scale my business without overwork and without sacrificing income so that you can do the same In this episode, you will: Discover the exact workweek structure that allows me to scale my business while maintaining flexibility, so you can see how to apply it to your own life. Learn why simplifying decisions—everything from breakfast to business strategy—can unlock more creativity, productivity, and ease in your workweek. Find out my biggest challenge in maintaining a 3-day workweek and how I navigate it—because knowing what to expect makes all the difference. If you're ready to create a high-impact business while working smarter (not harder), hit play now and start designing a workweek that actually fits your life! Episodes mentioned: Ep 71: How I Structure My 33-Hour Workweek Ep 134: 15 Data-Backed Reasons Only 2% of Women-Owned Businesses Reach $1 Million in Revenue — And How to Break Through Ep 140: The Surprising Truths That 3-Day Workweeks Taught Me About Growing My Multiple-6 Figure Business Schedule a call with Jenna about joining the Clarity Accelerator--the same mastermind that we talk about in this episode--to unlock your inner genius, step into your leadership, and dial in the strategies and mindset that let you work smarter, not harder. https://www.theuncommonway.com/schedule Sign up here to get on the waitlist for Power & Potency, the new mastermind for highly accomplished women entrepreneurs, and hear all new information as it's released: https://www.theuncommonway.com/waitlist Find Jenna on Instagram: https://www.instagram.com/theuncommonway/ This podcast dives into the challenges of leadership, decision making, and delegation, helping women business owners and mompreneurs overcome overwhelm, decision fatigue, and the guilt of working less. Learn to build powerful habits, embrace smarter working, and master time management by streamlining tasks, implementing business systems, and even prioritising self-care. We explore efficiency, productivity, and automation to create passive income, reduce overworking, and finally take time off—without the fear or shame. Say goodbye to imposter syndrome and people pleasing while running a small business: It's time to shift your mindset, reclaim your work-life balance, and thrive!
Think about all the acronyms you use as a Marketer: BOFU, TTM, CAC, the list goes on. You and your coworkers might know what they mean, but the general population doesn't. So, this episode is all about the importance of keeping things simple and easy to understand. Daniel mentions his general rule: make sure your copy is written so simply that a five-year-old can read it. If you're talking over people's heads or using language they can't understand, it won't convert. Jay mentions that you don't want to embarrass anyone, so avoiding acronyms and complicated language is a great start. Plus, how does describing a dish at a restaurant relate to content marketing? Jay gives an example. This short ‘n sweet Bathroom Break is all about keeping it simple so everyone's on the same page.
Daniel's solo and he's gonna teach you how to write better. You need a hook or something that's going to really capture attention. (Most people decide if they're gonna read something within the first two seconds.) Then, cut the fluff. You don't need flowery language or fancy writing to get the job done. Plus, do you really need a stronger opinion, or will your audience read anyway? Daniel says yes to the former and reveals why. If you're looking to sharpen your writing skills, this is the episode for YOU. ✏️ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Healthcare is a HUGE industry. Marketing it is even bigger. How do you make sure it's effective? This episode's guest, Andrea Becker, has seen it all during her 25 years in the healthcare marketing industry. And the KEY that hasn't changed is trust. People's health is no joke, and neither is access to care, information about symptoms, and tips and tricks. How can you build trust within your content? How do you make your content stand out amongst all the noise and (sometimes fake) information? Plus, the biggest challenge of healthcare marketing is that there's SO much, including insurance companies and laws about advertising, that varies by area and even social media platform. And, healthcare marketing is using AI to its benefit. But it's nothing to freak out about; Andrea reveals nothing will ever really be fully automated in the industry. If you're a marketer who wants to learn more about the healthcare space and how it differs between generations, countries, and more, this is the episode for you. Follow Andrea: LinkedIn: https://www.linkedin.com/in/andrealbecker Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
From 03/10 Hour 1: The Sports Junkies kick off the show by highlighting Friday's alt cast.
Adam Ryan, CEO of Workweek, joined me this week to discuss his recent warning that the newsletter sector is overheated. Some points from the conversation:Newsletters are a commodity. The number of newsletters is growing faster than the number of readers. AI tools and cheap platforms like Beehiv have made launching one easy, but most newsletters lack true audience affinity.The inbox is not really a direct connection. It's a platform like any other, subject to change. Apple's Mail Privacy Protection has broken open rates, AI tools like Superhuman summarize newsletters without opening them, and inboxes are being segmented, reducing visibility.Paid growth is a weak foundation. Many newsletters rely on paid acquisition and cross-promotion. The moment that engine turns off, engagement often collapses because there's no real audience connection.Winners are thinking beyond email. The most successful publishers are building businesses around community, events, and services. Morning Brew, Workweek, and Lenny's Newsletter all extend beyond just newsletters.Newsletters are a starting point, not a business. They are an MVP—a way to build an audience—but real success comes from expanding into new distribution and monetization channels.
Think about your company's merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won't charge anything? Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to win the item. Plus, Daniel talks about how your items need to BE creative if you want to be seen as a creative brand. If not, there's a good chance it'll end up being unmemorable and in a landfill somewhere. This short ‘n sweet Bathroom Break is all about giveaways, fun little trinkets, and how you can get everyone excited about repping your brand.
In this series, we will work together to uncover what the Bible says on different topics and encourage each other in our faith as Romans 10:24 encourages: "And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another—and all the more as you see the Day approaching." This series may be a bit unorthodox and unique, but we hope to learn from scripture and each other on how to become WISE, EXPERIENCE CHANGE, and HAVE HOPE.
How do you create trust between your brand and its audience? How do you get people to truly know what you're all about? Google something right now. What's the first thing that pops up on the page? In the past, you'd say a website link or shopping suggestions. But now, you get AI summaries, suggestions, and more. We've got Marcus Sheridan to break down what's happening and how SEO is transforming alongside AI capabilities. If your business is built on solely Google Ads and Google Search, it's time to venture out and seek AI-focused strategies. And, Marcus talks about the buyer's journey and how it's evolving. Gone are the days of needing a quote and requesting via form. Instead, companies are realizing that being upfront and transparent about cost are doing much better than those who don't—and it's all a part of a customer-featured self service model. Plus, how should companies measure and track success? The reality is that we can't actually measure as accurately as we'd like to, BUT there's so many ways to reframe success. If you're a marketer who wants to level up your brand's AI game and keep up with what's happening with the latest in UX/CX, this is the episode for you. Follow Marcus: LinkedIn: https://www.linkedin.com/in/marcussheridan/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
We have an “in.” And she's giving us the deets on everyone's favorite platform, LinkedIn. Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there's so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her 10+ years at the company. From profile faux pas to scaling B2B brands, she's seen it ebb and flow. What are the mistakes that brands are making? Why should (or shouldn't) a brand have a page? And, Alex shares that video is here to stay on LinkedIn. What kind of videos should be posted? What's the general consensus on short form video? (Hint: LinkedIn will never be TikTok. And that's perfectly fine.) Plus, what's up with all the random commenting? Daniel and Alex share how commenting on others' posts can really make a difference in engagement. If you're a marketer who wants to grow your brand and create meaningful connections on LinkedIn, this is the episode for you. Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Feeling overworked but scared to ask for fewer clinical days? I've been there.In this episode, I'm breaking down exactly how I went from a 5-day plus workweek to a 4-day workweek to 3 days—without losing financial stability or career growth. I'll walk you through how I structured my proposal, overcame objections, and made it easy for my employer to say YES.
LinkedIn made some changes. Have you noticed? Daniel and Jay are tackling Marketers' favorite platform, LinkedIn. From new features on their newsletter capabilities to going deeper in email, there are little nooks and crannies to keep note of. How are these changes going to impact comment strategy? Are newsletter invitations to every connection actually hurting your newsletter? Plus, how do you take your TikTok brain and apply it to LinkedIn's short form video feature? This short ‘n sweet Bathroom Break is all about hacking LinkedIn.
In this series, we will work together to uncover what the Bible says on different topics and encourage each other in our faith as Romans 10:24 encourages: "And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another—and all the more as you see the Day approaching." This series may be a bit unorthodox and unique, but we hope to learn from scripture and each other on how to become WISE, EXPERIENCE CHANGE, and HAVE HOPE.
Now that events are back in-person, are you going to them? This episode's guest, Aya Robinson of Opry Entertainment Group, shares why going to events in your community is more than just about showing up. It's a way to interact with and learn from the people near you. For example, when Aya moved to Nashville, she was able to attend events with associations like the local American Marketing Association chapter. It's a great way to meet new people if you're new to the job or the area in general. Plus, outreach is a huge part of growing local organizations. If you're in charge of your organization or club, how do you expand? Who should you contact? The answer is usually the marketing teams at related companies. And, Aya shares some pretty valuable advice about reaching out to others, even if you feel hesitant. If you're a marketer who wants to grow your network and create meaningful connections beyond just LinkedIn, this is the episode for you. Follow Aya: LinkedIn: https://www.linkedin.com/in/aya-robinson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com
It feels like influencers have been around forever: from QVC presenters to modern TikTok UGC creators, we're surrounded by them all the time. But there's still lots to learn about where influencer marketing could go in the future. Ryan Roth is the Assistant Manager of Social Media and Influencer Marketing at Peter Thomas Roth Clinical Skincare, a brand that's in the highly competitive skincare market. With the help of Dr. Oz and some creators online, the brand went viral and Ryan had a realization: influencers are salespeople. The key to growth and buzz? Seeding. It's the fastest, cheapest way, especially for Peter Thomas Roth's products. Also, let's talk about TikTok shop. It may seem daunting at first because everyone's using it, but it actually helped their brand sell hundreds of thousands worth of product by being a first mover in that space. How can you cut through the noise and be successful? And, how do you vet influencers for your brand? Why does packaging matter when you send items to your influencers? If you're a marketer who wants to scale via influencer marketing, this is the episode for you. Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-roth-7b4820146/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
The four-day work week has gained momentum in recent years, but has not yet entered the mainstream. Alex Soojung-Kim Pang, Global Programs Director at 4 Day Week Global, joins the Talent Angle to explain why organizations should consider experimenting with new ways of working. He highlights the importance of rest for human creativity and problem solving, and outlines how a shortened work week can unlock human potential to benefit both employers and employees. Alex Soojung-Kim Pang a leading voice in reduced hours working. He is the author of three books exploring how companies and individuals can better integrate rest, creativity, and focus into digital-age lives and work. Before joining 4 Day Week Global, Alex was a research director at the Institute for the Future and senior consultant at Strategic Business Insights, and lectured at Oxford University, Stanford University, and UC Berkeley. Alex received a Ph.D. in history and sociology of science from the University of Pennsylvania. Brent Cassell is a VP Advisory at Gartner, where he has worked for the past 18 years in both the HR and CIO Research Groups. His job is to help clients find the research they need, to help them understand that research, and to coach them through the implementation of those best practices in their own organizations. Currently, his research focuses on the future of work and total rewards. In 2022, Brent won Gartner's award for Outstanding Thought Leadership for his work on redesigning work for the hybrid world. He is also the contributing editor of HR Leaders Monthly and the co-host of the Talent Angle podcast.
Are you constantly juggling tasks but never feel like you're getting ahead? The "hustle culture" has convinced women entrepreneurs that being busy equals being successful. But what if that's the very thing holding you back? In this episode, you will learn: Discover the single most powerful mindset shift that instantly makes everything in your business easier—and why so many people unknowingly ignore it. You'll finally learn how to break free from self-sabotage and implement simple, game-changing systems that truly support you—rather than adding to the chaos. Get an exclusive look at the exact steps my client Lauren took to completely transform her business and life—so you can start applying them today. The stress-free, thriving business you want is possible. Let's make it happen—listen now! Episodes mentioned Ep 137: How to Easily Destress Without Changing Anything in Your Business Schedule a call with Jenna about joining the Clarity Accelerator--the same mastermind that we talk about in this episode--to dial in signature offers and strategies and a first-rate mindset. https://www.theuncommonway.com/schedule Sign up here to get on the waitlist for Power & Potency, the new mastermind for highly accomplished women entrepreneurs, and hear all new information as it's released: https://www.theuncommonway.com/waitlist Find Jenna on Instagram: https://www.instagram.com/theuncommonway/ This podcast dives into the challenges of leadership, decision making, and delegation, helping women business owners and mompreneurs overcome overwhelm, decision fatigue, and the guilt of working less. Learn to build powerful habits, embrace smarter working, and master time management by streamlining tasks, implementing business systems, and even prioritising self-care. We explore efficiency, productivity, and automation to create passive income, reduce overworking, and finally take time off—without the fear or shame. Say goodbye to imposter syndrome and people pleasing while running a small business: It's time to shift your mindset, reclaim your work-life balance, and thrive!
Do you really have to love what you do, so it won't feel like working? Are you overthinking everything in your life? Does anyone actually care about the Oscars or are we all just pretending to care? This week, Jay and Daniel discuss ridiculous (and even downright stupid) sayings about life and work—and how living your life by them may actually be unreasonable. Loving your job 100% of the time actually leads to negativity. Overthinking things isn't necessarily bad or good. Not everything is meant to be scaled. Plus, what's the secret sauce to connecting with someone else in your personal life and at work? This short ‘n sweet Bathroom Break is all about reframing how you think.
In this episode, Johnny Levy, CEO of DataJoe, talks about the realistic benefits of a 4 day work week and how leaders can actually bring more joy to their employees. //WHEN YOU'RE READY, HERE'S HOW WE CAN HELP YOU//TAKE THE FREE 5-MINUTE EMPLOYEE ENGAGEMENT ASSESSMENThttps://turningthecornerHR.com/quizSCHEDULE A CALL WITH A HUMAN RESOURCES CONSULTANThttps://turningthecornerHR.comLISTEN TO OUR PODCASTApple Podcasts:https://podcasts.apple.com/us/podcast/how-i-turned-the-corner/id1637875430Spotify:https://open.spotify.com/show/2S4sGuOSeXWXIKY7zMW1p5iHeart Radio:https://www.iheart.com/podcast/269-how-i-turned-the-corner-100448118/HIRE KENDRA AS A CONSULTANT OR KEYNOTE SPEAKERhttps://kendraprospero.com/________Say hello on social:YouTube: https://www.youtube.com/channel/UC18USlHyF1MEruK2tO3fdFQFacebook: https://www.facebook.com/TurningTheCornerHRInstagram: https://www.instagram.com/turning_the_corner/LinkedIn: https://www.linkedin.com/company/turning-the-corner/__________About Turning The Corner HRThe world of work is more complicated than ever, and traditional HR has struggled to keep pace. When it comes to creating and sustaining healthy, thriving cultures, small businesses suffer the most.Turning the Corner is the remedy. Today's high-tech, low-touch, cookie-cutter approaches simply don't work for small businesses. Experience, judgment, and relationships have been replaced by technology in the name of efficiency with disastrous results. At Turning the Corner, we understand your challenges are as unique as the company itself. We design personalized HR approaches that work for you.Only after listening, learning, and diagnosing the underlying root causes do we provide recommendations and solutions to help you alleviate your chronic (systemic) HR pain so you can finally move forward.Contact us today: info@turningthecornerHR.com or 720-446-8876.Disclaimers: all opinions are my own, sponsors are acknowledged. Not financial advice, for entertainment purposes only.
Take a look at your tech stack. It needs some cleaning, right? Spring is weeks away, but Daniel's already thinking about spring cleaning: decluttering your tech stack should be at the top of your list. It cuts dead weight, makes things more efficient, and saves money in general. What are you using? What are you NOT using? Take some inventory of what's going on and what you can consolidate. Plus, many teams are running multiple automation tools when you really only need one. Which one should you ditch? And, your tech stack shouldn't just work for TODAY. Think about the future. When you scale, will your stack follow? Or will you need to move to something else? What your team says about the tools also has a ton of weight on these decisions. If you're looking to clean some things up, this is the episode for YOU.
Roz got a new kitten. What is the ideal work week? Toronto Raptors star Gradey Dick wasn't ready for the snow! Health Canada is warning people against using unauthorized sexual enhancement products. Hilarious commercial fail with Shem & Maurie.
Do Business. Do Life. — The Financial Advisor Podcast — DBDL
For most advisors, scaling a financial firm without sacrificing your personal life can feel completely out of reach—until you meet Triad Members, Brent & Kim Wells. As the husband-and-wife team behind Young Wealth Management, they had to figure out how to work together in the business Kim started, define their roles, and escape the overwhelm of rapid growth.When things started to break, they restructured their approach—leading to a jump from $31M to $49M in new assets in just one year. In this episode, they break down the key shifts that made it possible—from Kim stepping into the CEO seat, to hiring the right people, to creating a culture that fuels growth without the burnout. The best part? They only work 4-days per week! 4 of the biggest insights from Brent & Kim Wells …#1.) The Shift from Operators to Leaders—Brent & Kim realized that scaling their firm meant spending less time on daily tasks and into true leadership roles. By redefining their roles and playing to their strengths—Brent focusing on revenue and client relationships while Kim took on the CEO seat—they created the space to drive long-term growth and build a business that thrives without being in the weeds.#2.) The Power of Building the Right Team—How a standout service advisor evolved into a Director of Operations, bringing the leadership and structure their team needed to scale.#3.) How a 4-Day Work Week Fueled Their Firm's Growth – Brent & Kim structured their schedule to allow for focused, high-impact work while carving out dedicated time for family—proving that working less can actually lead to greater success.#4.) Building a Culture of Recognition—How the ‘Brag Box' and intentional gratitude transformed team morale, boosted engagement, and created a client experience that truly stands out.FREE GIFT + JOIN THE DBDL INSIDER CREWToday's Gift: 30 minute 1:1 coaching call with BradAre you a financial advisor who feels stuck, needs help, or simply wants to have a conversation with Brad? Text “Coaching” to 785-800-3235 to apply for a 30 minute Zoom coaching session and we'll send you a link to Apply. That will also make you a DBDL Insider with VIP access to future resources and exclusive content. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.SHOW NOTEShttps://bradleyjohnson.com/104FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.Investment advisory services offered through Brookstone Capital Management, LLC (BCM), a registered investment advisor. BCM and Young Wealth Management are independent of each other. Insurance products and services are not offered through BCM but are offered and sold through individually licensed and appointed agents.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It's changed a LOT. The key to keeping up? Personalization strategies. It may seem simple, but it's super effective: it drives customer loyalty and creates trust. Creating a personalized experience at any touchpoint makes customers feel like you know exactly what they need. Also, having a large following doesn't always equate to large sales. There's a lot of noise on the internet, and it's getting even noisier. How can you turn those followers into paying customers? And, podcasting is the backbone of Amy's business. When you create a podcast, you have the opportunity to segue your other platforms into it. It's a huge asset to building your brand. If you're a marketer who wants to scale BIG this year, this is the episode for you. Follow Amy: LinkedIn: https://www.linkedin.com/in/amyporterfield/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Are your landing pages GOOD? Probably. Are they converting? Well… Jay and Daniel are talking pages: landing pages, destination pages, pages people click on after seeing your ad, etc. You may get attention, but are users turning that attention into intention? You may be missing just a simple CTA or personalized element. Jay also adds that these pages are a great way to show social proof. Have any big name companies as clients? Show them off. Did anyone leave a super positive testimonial? Put it on there. This short ‘n sweet Bathroom Break is all about how your pages can lead to conversions, attention, and more.
Merch is still a valuable marketing tool in 2025, BUT it's gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic? This episode's guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn't just celebrate but adds to everyone's brand marketing experience. Most importantly, she believes that good merch shouldn't end up in a trashcan—and you should agree. What does your audience want, and what need could you fill? What's unique but not crazy and random? Plus, your company employees are some of your most valuable marketing assets. Are you giving them company merch that you're proud of, or is it just another lame drink tumbler? Merch is also a great way to get your new hires excited about working with you—how do you make it feel even more special? And, Savannah reveals the latest trends in merch—anyone care for their own personal tree? If you're a field marketer, brand marketer, or someone who just loves receiving swag bags full of goodies, this is the episode for YOU.
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Send us a textIn this episode, we're diving deep into some hot topics, including laundromats as a source of passive income. Jason and I get into the nitty-gritty of philosophy when it comes to laundromat ownership. Whether you're a seasoned laundromat proprietor or just exploring the industry, this conversation will spark new notions about business and beyond.Plus, we're introducing an exciting giveaway, courtesy of our partners at Business Marketing Resource! It's your chance to win a free website and a full branding package for your laundromat business. Don't miss out - details are all right here in the episode.So grab a cup of coffee, settle in, and get ready for an insightful and engaging discussion with Jason Foster. Let's jump in!In this episode, Jordan and Jason discuss: 00:00 "Last Chance: Free Branding Package"08:48 Laundromat Buying and Passive Income14:16 Seeking the "Silver Bullet" in Investments18:11 Learning Through Action24:26 Strategic Negotiation for Mutual Benefit27:12 "Money Talks: Rethinking Offers"32:58 Defining Passive Income41:57 "Balancing Full Service and Passive Management"43:45 The Nature of Passive Income50:56 Define Life Goals and Optimize54:35 Evolving Goals and Priorities59:36 Subscribe for Passive Income TipsShow Noteshttps://laundromatresource.com/show182Start your 2025 with a bang! By joining the contest of Business Marketing Resource, you get a chance to win Free Branding and Web Development. Just fill up the form and get ready to win!Giveaway: https://buildwithbmr.com/win/The 4-hour Workweek: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357ResourcesEmail: info@northamptonlaundry.comWebsite: www.youtube.com/@LaundryListSocial Media Links: @laundrylistConnect With UsYouTubeInstagramFacebookLinkedInTwitterTikTokConnect With UsYouTubeInstagramFacebookLinkedInTwitterTikTok
Serving a church is not a 9-to-5 kind of job. Ministry comes with odd hours. Josh and Sam discuss their typical workweek and how they keep a rhythm going. Very few pastors work less than 40 hours per week, but how do they allocate those hours? The post How Pastors Spend Their Time During the Workweek (Any Surprises?) appeared first on Church Answers.