Podcasts about marketing millennials

Everyone's talking about AI slop. But is it really an AI problem, or is it a tool problem? Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta's video feed to the social media managers creating content on the fly for major brands. And their take is refreshingly honest: most tools right now just aren't built for professionals who actually care about quality. And they break down the 80/20 framework for AI content creation, why AI should handle the tedious 80% so you can spend more time perfecting the last 20% that actually makes content stand out. Plus, why brand guardrails in AI aren't about limiting creativity, they're more like a GPS that lets you take the scenic route and still find your way back. If you're a Marketer who wants to use AI to create better content without sacrificing your brand voice, this is the episode for you. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Michael: LinkedIn: https://www.linkedin.com/in/michaelhorton1/ Follow Adam: LinkedIn: https://www.linkedin.com/in/adamcreeger/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤSomewhere over the Atlantic, a soccer fan is white-knuckling a full-size bottle of ranch dressing in their carry-on, and that is exactly where Daniel Murray and Jay Schwedelson start before getting to the part that should rattle every marketer: most of the opens and clicks in your reports were never human. If your numbers look incredible, the bots are probably flattering you, and if they look terrible, you have a real deliverability or content problem hiding underneath. It is a fast, funny run through the zero-click era and why sending more email is not the crime people make it out to be.ㅤBest Moments:(02:45) Roughly 95% of clicks can be bot activity, and a honeypot link in the newsletter proved it.(03:25) Not a single one of your email metrics is accurate, and it keeps getting worse.(04:44) If a contact opens every email you ever sent, that is not a superfan, it is bots wrecking your lead scores.(05:21) Welcome to the zero-click era, where the real goal is making things people actually want to share.(06:32) No-agenda marketing builds equity in someone's brain long before they are ready to buy.(08:29) Relevancy is married to frequency, so the more relevant you are, the more often you can send.

If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data. Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top just to measure how much bot activity is happening, and why clicks should never be the end goal anyway. They also make the case for zero click content and no agenda Marketing: giving your audience real value without asking for anything in return, so when they are finally ready to buy, you are the first brand they think of. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Don't listen to everything you hear…in the AI age, SEO is NOT dead. It's just expanding.  Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn't going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to new search rules, plus AEO and GEO capabilities.  What's the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives on keywords. You have to make sure you're optimizing for that to drive traffic. Should you ask AI for sources? And if you do, will it provide credible ones? Plus, we're in the age of chatbots and relevancy. What are some good tools to make sure your chatbots are not only giving relevant information, but accurate information, too? If you're looking to level up your SEO knowledge and anticipate what's going on with AI, AEO/GEO, this is the episode for YOU.  Follow Mike: LinkedIn: https://www.linkedin.com/in/michael-o-witham/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if the best AI tools in the world still can't replace a great Marketer? Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don't hear enough: the goal isn't to let AI find your edge. It's to eliminate the tech advantage so the best Marketers win. And, he breaks down how Motion is building AI infrastructure that does all the heavy lifting behind the scenes, from pre-watching thousands of ad creatives to giving every customer their own dedicated virtual machine, so Marketers can stop tinkering with tools and get back to the thing that actually drives results. Plus, Reza explains why the creative strategist role is quietly becoming the most important role in Marketing, and how the best ones aren't just running ads…they're influencing the direction of the entire business. If you're a Marketer who wants to understand where creative strategy is headed in the age of AI, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Reza: LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What's actually breaking through on social right now? Daniel sits down with Samantha Yehle, who has spent years helping brands navigate the ever changing world of content, social media, and Digital Marketing. As a Brand and Social Media Consultant, she has seen firsthand what separates brands that get ignored from brands that earn attention. She shares why social media has become the new homepage for brands, how Marketers can build better content instincts, and why creativity and taste matter more than ever in a world flooded with AI generated content. She also breaks down the biggest mistakes companies make when building social teams…and how your personal content could be a brand indicator.  Whether you're building a brand, growing a career in Marketing, or trying to figure out what actually works online today, this episode offers a practical look at the skills and strategies that matter most. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Samantha: LinkedIn: https://www.linkedin.com/in/samanthabensimonyehle/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤTurns out the fastest way to get over flinching at every bug at the dinner table is to suit up and stand in a cloud of fifty thousand bees, which is roughly the same energy Daniel Murray and Jay Schwedelson bring to email strategy. The real payoff here is a tactic most marketers are too nervous to run: hitting your database twice in a single day. Stick around for why the angry opt-outs are worth it, and the humbling reminder that almost nobody remembers your messaging as well as you think they do.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:33) Jay suits up in a hazmat suit around 50,000 bees just to stop swatting at dinner(03:20) The aggressive play most people swear they could never run, two email sends to the same database in one day(04:15) Stacking urgency across two sends pushes conversions up more than thirty-five percent(06:33) A book launch nobody noticed, even the friend who follows everything Jay does(07:31) Why repeating the same message beats inventing a new one every time(08:27) When in doubt, send them out, and when in doubt, opt them out

Are you leaving conversions on the table by playing it too safe with email? Jay makes the case for sending two emails in a single day - he backs it up with data showing conversion and sign up rates jump over 35% when you pair an urgency send in the morning with a scarcity send in the afternoon or evening.  Daniel adds why text message reminders are a massively underused tool for getting people to actually show up, and why the right people staying on your list matters way more than keeping your unsubscribe rate pretty. They also get into one of the most important mindset shifts in Marketing: your audience is not paying as much attention to you as you think. If you're a Marketer looking to change up your strategy right away, this is the episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a skincare brand founded before social media becomes one of TikTok's biggest beauty success stories? Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine that turned viral moments into lasting growth.  From a TikTok video that saved a product from discontinuation to launching one of the brand's fastest-growing channels through TikTok Shop, Ryan shares how social media transformed a 30-year-old skincare company. He also reveals why his 101-year-old grandmother became one of the brand's most beloved creators and why the most successful campaigns often come from the people you least expect. Whether you're new to influencer Marketing or looking to change your strategy, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-roth-7b4820146/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you market the biggest sporting event on Earth? For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It's about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest of their lives. After more than two decades leading global campaigns for brands like P&G, Unilever, Pfizer, and Gillette, Bettina stepped into what she calls a once-in-a-lifetime opportunity: helping bring the FIFA World Cup to North America. She shares how marketing sits at the center of everything, from fan engagement and city storytelling to transportation, public safety, tourism, and local business participation. She also reveals why the best marketing often happens behind the scenes, long before fans ever arrive at the stadium. Whether you're a Marketer, sports fan, business leader, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Bettina: LinkedIn: https://www.linkedin.com/in/bettina-garibaldi/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it actually look like to build a personal brand when you're just someone who works in Marketing and wants to show up online? In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in today's marketing landscape. Carmen shares her journey from spending more than a decade in the beer industry to making a leap into tech, why she views personal branding as career insurance rather than self-promotion, and how Marketers can start creating content without feeling like influencers. Plus, Carmen breaks down how she's using AI to streamline content creation, analyze performance, and even stress-test posts before they go live. This episode is about the flywheel of trust: how posting creates credibility, credibility creates reach, and reach creates opportunity for the brand you work for. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Carmen: LinkedIn: https://www.linkedin.com/in/carmen-vicente/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most teams roll out the VIP treatment for anyone who already swiped a card, then quietly ignore the people circling the website five times in a week. Jay Schwedelson and Daniel Murray make the case that your loudest buying signals are sitting in segments you probably never bothered to build, hiding in plain sight while you fuss over the folks who already converted. There is also a detour into bikini-store career advice and the structural horrors of the Rhode Island accent, so adjust your expectations accordingly.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:00) The VIP segments already sitting in your database that you keep sleeping on(02:40) Why pain-point segmentation beats another round of lead scoring(03:19) The argument for in-person events being the strongest intent signal you have(04:00) Five site visits or eight email clicks is nobody's accident(05:27) Lifetime value of audience deserves as much love as lifetime value of customers(06:37) How brands quietly torch loyalty by only reaching out at renewal time(07:15) The dedicated send you owe subscribers who have stuck around five years

You already have VIPs in your database. You're just not treating them that way. Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed.  Jay lays out the behaviors that should automatically flag someone as a VIP: repeat website visits, multiple email clicks, product video views. None of that is accidental, and none of it should be treated like a regular contact.  Daniel makes the case for pain point segmentation and why lifetime value of your audience deserves just as much attention as lifetime value of your customers.  If you're a Marketer looking to work smarter, not harder, this is the episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet's most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo's first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet. She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the heartbeat of the brand and why “fear is the most expensive mistake” in Marketing. You'll learn: -The wild origin story behind Death by Duo, the campaign that hit 1.7 billion impressions with no paid ads. -How Zaria uses improv comedy principles to fuel creativity, collaboration, and confidence. -Why giving social teams approval power and autonomy is the key to moving at the speed of culture. Whether you're a Marketer, creator, or someone who just loves a good brand story, this episode will change the way you think about creativity online. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Zaria: LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible. Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever. They break down why traditional metrics like opens and clicks are often misleading, how bot traffic has distorted reporting, and why many Marketers have been under-crediting newsletters for years. Adam explains how Workweek is connecting newsletter engagement directly to CRM systems, helping marketers finally see the impact newsletters have on pipeline, revenue, and account engagement. And, a handful of decision-makers from the right accounts can be far more valuable than thousands of anonymous clicks. How can you make that happen right off the bat? If you're a Marketer who wants to learn more about ABM, brand marketing, creator-led advertising, attribution challenges, and why the future of B2B marketing is about knowing who engaged, this is the episode for you.   Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Adam: LinkedIn: https://www.linkedin.com/in/adamtryan/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The future of Marketing? It starts with being social-first.  In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy. Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate,  a content creation platform designed specifically for social teams. They dive into: - Why social teams are becoming in-house media companies - How organic social should validate paid marketing campaigns - The rise of serialized content and creator-led brand marketing And, the title of Social Media Manager is becoming outdated…they reveal what to use instead.  This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Eric: LinkedIn: https://www.linkedin.com/in/ericdstark/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver caught yourself snapping at ChatGPT when it just won't get something right? Jay Schwedelson and Daniel Murray get into exactly how (un)kind they are to their AI tools, then swing into the small webinar habits quietly tanking everyone's show-up rates. It's equal parts petty and practical, and the live-only advice alone earns the ten minutes.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:53) Jay confesses he's relentlessly rude to AI and explains why yelling never actually helps(02:47) The hidden environmental cost of being polite to ChatGPT(03:48) The webinar title mistake that kills curiosity before anyone signs up(06:51) Why a serialized, same-time webinar turns it into a show people come back to(07:16) Two day-of reminder emails and the 400% jump that comes from live attendanceㅤ(09:06) Holding on-demand hostage for 30 days to force people to show up live

Are your webinars actually driving pipeline or are you just checking a box? Jay and Daniel break down the small mistakes that tank webinar performance and the easy fixes that make a real difference.  Jay explains why a specific, curiosity-driven title beats a fluffy, descriptive one every time, and why two reminder emails on the day of your event is not too many. Daniel makes the case for serializing your webinars on a consistent schedule so your audience starts treating them like a show, not a one-off event. And, why do live attendees convert to pipeline at 400% higher rates than on-demand viewers? Jay gives an explanation.  If you're looking for quick ways to improve your webinars and live virtual events, this is the episode for YOU.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Patagonia isn't just scaling mountains. They're scaling through affiliate strategy.  This episode's guest, Cricket Treanor, went from the sales floor to HQ's Affiliate Marketing and Ecom team. When it comes to partnerships, they're thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don't lean heavily into loyalty and deals?  And, Cricket debunks some misconceptions about the affiliate space. It's more than just loyalty, it's actually about brand awareness. Affiliates aren't taking sales away from other channels. Where do they fit into the marketing funnel?  Plus, Patagonia is more than just selling products, they're aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to Marketing strategy? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission? If you're a Marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.   Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Cricket: LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most insurance brands look the same, sound the same, and spend billions on ads to prove it. Amica decided to do the opposite. Daniel sits down with Tory Pachis (Executive Vice President & CMO of Amica Insurance) to break down how a 119-year-old, referral-only mutual insurer went from 2% unaided brand awareness to 70%…and why a jersey patch on the Boston Celtics was just the beginning. Tory shares how Amica built a sports marketing strategy around values alignment, not logo slaps, and why the Jason Tatum "Back to Zero" campaign became one of the most authentic brand stories in insurance. They get into why humor isn't the only tool in the insurance advertising toolbox, how to make the case for brand investment to a skeptical CFO, and what happens when your star athlete tears his Achilles the night after you sign the deal. They also dig into how Amica is thinking about AI and LLMs, and why a loyal customer base full of organic Reddit and Trustpilot reviews might be their biggest unfair advantage as search evolves. If you want to understand how challenger brands build modern relevance without abandoning their heritage, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Tory:  LinkedIn: https://www.linkedin.com/in/tory-pachis-7106064/ Follow Daniel:  YouTube: https://www.youtube.com/@themarketingmillennials/featured  Twitter: https://www.twitter.com/Dmurr68  LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMemorial Day weekend brings up the eternal marketer's debate: do you keep the emails flowing or pump the brakes for the holiday? Jay Schwedelson and Daniel Murray make a strong case for sticking with consistency, plus share a surprisingly clever trick for turning all those out-of-office auto replies into retargeting fuel. Stick around for a housewarming gift confession that'll either make you laugh or quietly question your own friendships.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:46) The Irish goodbye strategy for surviving networking events you didn't want to attend(02:49) Why breaking consistency for a holiday is a bigger mistake than the lost opens(03:47) Turning out-of-office auto replies into a retargeting goldmine with one AI tool(05:38) The subject line trick for speaking to the exact moment your audience is living in(08:34) How LinkedIn's new 24 to 48 hour algorithm window is changing what a "flop post" looks like(10:37) The unopened housewarming gift sitting on a counter for six months that says everything about adult friendships

Should you keep your Marketing running on holidays, or hit pause and wait for a better day? Jay and Daniel make the case for keeping the engine going, and back it up with actual tactics.  Jay breaks down how to mine holiday auto-reply emails for retargeting gold and why long form content tends to perform especially well when people finally have time to read. Daniel explains why consistency beats timing every time, and why skipping one holiday post is how the skipping habit starts. They also get into what is happening with the LinkedIn algorithm right now, why posts are taking 24 to 48 hours to pick up steam, and why that actually works in your favor when everyone else goes quiet on a holiday. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Have a dog? If you're a Millennial or Gen Z, there's a good chance you're already owning your first pet. But do you have pet insurance? According to statistics, you probably don't.  This episode's guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization.  And, just how important is a good CTA? Trey reveals the double digit number difference between a good CTA and a bad one.  If you're a Marketer who wants to learn more about Marketing tougher and more unique products, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Trey: LinkedIn: https://www.linkedin.com/in/trey-ferro-320240141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Does everyone on your revenue team actually agree on who your ideal customer is? Daniel sits down with Hailey McDonald, the new VP of Revenue Marketing at Sprout Social, on day one of her new role. They get into one of the most expensive mistakes in B2B Marketing: building campaigns before your ICP is truly locked in across every team. Hailey breaks down why most companies are doing ABM in name only, how to tell within five minutes that a team's ICP is broken, and why getting Marketing, sales, CS, and rev ops aligned on a single definition is the foundation everything else is built on. She also explains the difference between ICP and total addressable market, and how pipeline hitting while revenue misses is one of the clearest signals something is off with your targeting. Daniel makes the case that personalization at scale is really just personality at scale, and why the brands that stay consistent with their messaging even under pressure are the ones that win long term. Plus, Hailey's marketing hill she would die on: you can't have demand without brand. If you're looking to actually understand and identify who your audience is, this episode is for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Hailey: LinkedIn: https://www.linkedin.com/in/haymcdee/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤJune is about to get weird for marketers, and most people aren't ready for it. Jay Schwedelson and Daniel Murray get into why the back half of the month quietly tanks webinar attendance, how the World Cup landing on US soil reshapes the email game, and why Amazon shifting Prime Day to early June matters even if you sell B2B software. A heated detour into cloth diapers also happens, because of course it does.ㅤBest Moments:(03:00) The three week dead zone that quietly tanks webinar show-ups and B2B content downloads(03:50) Why the FIFA World Cup landing across US host cities changes your email strategy(04:37) The themed subject line angle that plays into game day energy(06:10) Amazon moving Prime Day to the second week of June and what it means for every marketer(06:45) Why inbox time jumps 15 percent during Prime Day, even for B2B audiences(06:59) The Shopify lift nobody talks about during Prime Day week

Is your June Marketing strategy ready for one of the wildest months in recent memory? Jay and Daniel break down three major forces hitting the calendar at the same time. Jay explains why the second half of June through the second week of July is one of the worst performing stretches of the year for webinar attendance, B2B content downloads, and high-ticket consumer products, and why you need to plan around it now. Daniel makes the case for leaning into the FIFA World Cup with soccer-themed email copy and subject lines, whether you're a local brand or a global one. And Jay breaks down why Prime Day lifts all Marketing, not just Amazon sellers, including why people spend about 15% more time in their inboxes during that window. If you're looking for a plan for June, this is the episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

AI tools are everywhere right now, but most marketing teams still have no clear strategy for how to actually use them effectively. Daniel sits down with Christine Royston, CMO of Wrike, to talk about what it really looks like to build an AI-powered marketing organization. Christine shares how Wrike built an internal AI-powered content hub that dramatically sped up SEO, email, and content production workflows while helping teams scale output without sacrificing quality. They also dive into how to measure real AI ROI in Marketing, why broken workflows should never be automated, and the framework for deciding when to build vs. buy AI tools.  If you're trying to understand how marketing teams should actually be implementing AI beyond the hype, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Christine: LinkedIn: https://www.linkedin.com/in/christineroyston/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does a 125-year-old brand still manage to feel fresh?  Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change. She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement.  Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign. If you've ever wondered how to build brands with good bases and a great mission, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Dawn: LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤSome of the LinkedIn tactics that actually move the needle right now feel a little ridiculous to admit out loud, and Jay Schwedelson and Daniel Murray get into the ones they're using anyway. There's a very specific image size, a self-saving trick, and a hard warning about the kind of automation that will quietly nuke your account. Plus a tangent about toddler swim lessons and a pet elephant named Hakuna Matata, because of course.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(00:45) Why being a new dad means swim lessons four mornings a week with weirdly strict food rules(03:17) The 800 by 999 image size that takes over the entire LinkedIn feed(04:30) The cheesy save-and-send trick Jay does ten minutes after every post goes live(05:16) Why liking your own post is actually a reach hack, not a sin(06:25) The LinkedIn automation tool that quietly killed Jay's engagement overnight(07:18) What LinkedIn actually allows versus what gets your account banned for weeks(08:07) Why ManyChat-style DM automation works on Instagram but never on LinkedIn

Is your LinkedIn content getting buried in the feed?  Jay and Daniel are breaking down the sneaky, low-key tactics that are actually moving the needle on LinkedIn right now. Jay shares the embarrassingly simple trick he's been using for months: saving his own posts and sending them to a handful of people right after publishing. Daniel breaks down why the 800x999 image ratio is the secret weapon for dominating the LinkedIn feed and why your scroll time (and engagement) skyrockets when you use it. They also get into why LinkedIn automation tools are a hard no, why the platform will blacklist you without warning, and why Instagram is a completely different story when it comes to tools like ManyChat. If you're posting on LinkedIn and need a boost, this episode is for you.  If you want quick wins in social and paid right now, this episode is all about spotting the signals and moving before everyone else does. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Influencer marketing isn't just for DTC anymore, and Sarah Adam is here to prove it.  As the force behind Wix's growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there's something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules.  Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting. Whether you're an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Sarah: LinkedIn: https://www.linkedin.com/in/1sarahadam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The playbook for building a sports team just changed…and most brands aren't thinking big enough. Daniel sits down with Kimberly Veale (SVP of Marketing & Communications, Portland Fire; ex-Golden State Warriors & Valkyries) to break down what it actually takes to build a fanbase before a single game is played. Kimberly shares a behind-the-scenes look at how modern Sports Marketing works, from selling out season tickets pre-launch to turning a team into a full-fledged lifestyle brand. She explains why women's sports fans behave differently, how merch becomes a leading indicator of demand, and why culture, community, and storytelling matter more than ever. They dive into what most brands get wrong when entering women's sports: relying on outdated playbooks instead of building authentic connections. Kimberly also breaks down real examples about how the best teams create moments that fans actually care about. If you want to understand the future of Sports Marketing, community-driven brands, and why “social followers” might be the most overrated metric in marketing, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Kimberly: LinkedIn: https://www.linkedin.com/in/kimberlyveale/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤTwo platform updates dropped this week that quietly change the math for B2B marketers, and Jay Schwedelson and Daniel Murray get into both before the AC kicks in. LinkedIn finally killed the worst part of running event ads, Instagram just made it painfully obvious which videos people skip, and there's a tight window to ride the algorithm before the rest of the crowd catches on.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:39) LinkedIn just killed the event page workaround that's been wasting marketers' time for years(03:31) Why off-platform event ads should bring webinar registration costs down fast(03:49) Instagram pushed share rate and skip rate front and center this week(04:31) The first two seconds are the headline of your video, and skip rate will rat you out(05:47) Platforms quietly amplify whoever jumps on their new features first(06:28) Get in early on the events feature before CPMs climb with the crowdㅤFollow the Marketing Millennials podcast and tune into the weekly Bathroom Break series. Connect with Daniel on LinkedIn to tell him what marketing topics you want covered next.ㅤ

The platforms just told you exactly what they care about…are you paying attention? In this episode of Bathroom Break, Jay and Daniel break down two major updates from LinkedIn and Instagram that Marketers should be jumping on immediately. Jay explains why LinkedIn's new off-platform event ads are a game changer for driving webinar registrations and lowering costs, especially if you adopt early before competition increases. Daniel dives into Instagram's latest shift toward shareability and skip rate, and why the first two seconds of your content now matter more than ever. They walk through how to audit your content for skip rate, improve hooks, and optimize for shares so your posts get more distribution. They also explain a key insight most marketers miss: when platforms roll out new features, they reward early adopters, giving you a temporary advantage if you act fast. If you want quick wins in social and paid right now, this episode is all about spotting the signals and moving before everyone else does. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a Microsoft Marketer takes TikTok-style humor to LinkedIn?  Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, former content leader at Microsoft, Salesforce veteran, and one of LinkedIn's most recognizable creators. Heike has built an engaged audience by proving that professional content doesn't have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You'll hear: - Why low-fidelity, authentic content often outperforms polished, high-budget productions. - How to bring humor and personality into B2B without losing credibility.  The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you're planning on scaling your B2B brand through social content, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at⁠ wrike.com/tmm Follow Heike: LinkedIn: https://www.linkedin.com/in/heikeyoung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The bar for good content just got higher…and most brands aren't ready. Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what's actually changing in social media AND what still separates great brands from everyone else. With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early days of “figuring it out” to today's AI-powered content explosion - and why most brands are getting strategy completely wrong. They dive into the biggest misconception in social right now: confusing content with strategy. While everyone is chasing trends and pumping out posts, the brands that win are the ones building real emotional connections, original ideas, and repeatable creative systems. Jack also shares real campaign breakdowns (including ones from Dunkin and Adobe) to show how the best brands turn simple ideas into viral, high-impact content. If you want to build a brand that actually stands out on social in 2026, this episode gives you the blueprint. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Jack: LinkedIn: https://www.linkedin.com/in/jackappleby/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤSomething you probably didn't expect to learn from a bathroom break podcast: which AI platform you're not using might be the thing quietly holding your marketing career back. Jay Schwedelson and Daniel Murray skip past the theoretical AI conversation and get into the actual tools, connectors, and updates worth your attention right now. And somehow, a very personal story about Patrick Dempsey's nose job makes it all land harder.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:30) ChatGPT's image upgrade now lets you generate a full multi-slide carousel in one single prompt(03:30) Why setting up Claude skills for your brand voice means you never have to re-explain your dos and don'ts again(04:22) The hard truth: if you only use one AI platform, you are not doing good marketing(05:00) The Claude and Canva connector that outperforms anything inside Canva's native AI(05:15) Why canceling your Starbucks run to pay for Claude Pro, Gemini Pro, and ChatGPT Pro might be the best career move you make(06:30) Jay uploads his photo to ChatGPT to find his celebrity lookalike and gets a result that genuinely upsets him

If you're only using one AI tool, you're already behind. Jay and Daniel break down how Marketers should actually be using AI right now and why relying on just ChatGPT isn't enough anymore. They dive into new capabilities across platforms, including ChatGPT's updated image generation, and why Claude's “skills” feature can save hours by acting like a reusable prompt system for your brand voice, paid media, and more. They also explain how different tools dominate in different areas, from Gemini's deep integration with Google Ads and Workspace to Claude's superior writing and connectors. What's the real advantage of using AI tools? The real advantage comes from using tools together, not picking sides. If you want to stay competitive in marketing, this episode is a guide to building your AI stack and actually using it day to day. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Most people think LinkedIn growth comes from posting more. They're wrong. Daniel joins Marketing, Demystified with Jenn Mancusi to break down the real playbook for growing on LinkedIn in 2026 and why most founders and brands are missing the biggest opportunity sitting right in front of them. From why comments might be more powerful than posts, to how the algorithm actually decides what gets seen, this conversation goes deep into the tactics that drive real reach, engagement, and business results, not just vanity metrics. Daniel also shares how to use LinkedIn as a true growth channel by focusing on audience-first content, repeatable ideas, and shareability, plus why most people fail because they treat LinkedIn like a “post and ghost” platform instead of actually being social. If you're trying to grow a personal brand, drive B2B demand, or turn LinkedIn into a real acquisition channel, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Jenn: LinkedIn: https://www.linkedin.com/in/jennifer-mancusi/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that's worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing. Plus, why isn't a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words.  Whether you're new to Marketing or a seasoned vet, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm Follow Erik: LinkedIn: https://www.linkedin.com/in/erikhuberman/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers glance at their click data and move on. But Jay Schwedelson and Daniel Murray think that's a massive missed opportunity hiding in plain sight. This Bathroom Break gets into the underrated power of click-through segmentation, bot inflation you probably don't know you have, and why your unsubscribe link might be quietly wrecking your metrics. Oh, and Jay gave up caffeine seven weeks ago. Chamomile tea era, officially.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:00) Why your click data is worth way more than you're treating it(04:00) How to build retargeting audiences from email clicks for almost nothing(06:45) The two or three in the morning trick that reveals your real click-through rate(07:40) Using an invisible link above the fold to catch bot clicks before they skew your data(08:26) The surprisingly common mistake of counting unsubscribe clicks in your CTR(08:45) Why filtering clicks by ICP before retargeting makes everything sharperㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketers track clicks…but almost nobody is using them correctly. Jay and Daniel break down how to turn click data into one of the most powerful tools in your marketing stack. From building high-intent audiences to improving segmentation, they explain why clicks should be treated as a signal, not just a metric. They cover how to create retargeting audiences from click activity, why tagging clicks by topic unlocks smarter campaigns, and how to filter out low-quality or misleading clicks so you're not optimizing based on bad data.  Jay also shares a simple (and slightly controversial) way to estimate bot click inflation and why your reported metrics might not be as accurate as you think. If you want to get more value out of the traffic you already have, this episode shows you how to make your clicks actually count. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

While everyone fights over Meta and Google…smart brands are going offline. In this episode, Daniel sits down with Olivia Oshry, CMO of the Out of Home Advertising Association of America (OAAA), to break down why billboards, out-of-home, and real-world media are booming again and why most brands are still underutilizing them. Olivia shares her journey from digital-first companies like AOL to betting big on out-of-home, and explains why the pendulum is swinging away from pure performance marketing toward a more balanced, brand-first strategy. They dive into why out-of-home works so well in today's AI-driven, hyper-digital world and why she calls it “the human medium.” They also unpack why attention matters more than impressions, how Gen Z discovers brands differently, and why great creative (not just spend)is what separates campaigns that get ignored from ones that go viral. If you're wondering how to break through rising CAC and creative fatigue, this episode will change how you think about media mix and where your brand should show up next. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Olivia: LinkedIn: https://www.linkedin.com/in/olivia-oshry-82189356/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it take to run Marketing for multiple global brands at once without losing creativity or performance? Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the same time. Natalie shares her unconventional path into Marketing (from economics to global brand leadership), and then dives into the real strategy behind Expedia's latest campaigns, including how mascots like “Bellboy” drive memorability in a crowded market and why bringing back nostalgic brand assets can outperform starting from scratch. And, why do most companies still get brand vs. performance Marketing completely wrong? Natalie and Daniel discuss.  If you're scaling a brand, managing multiple products, or trying to balance creativity with performance, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Natalie: LinkedIn: https://www.linkedin.com/in/nataliealisonwills/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most restaurant specials aren't what you think they are, and somehow that's the most useful thing Jay Schwedelson and Daniel Murray have ever shared on this show. Between the fish warning and the Instagram algorithm reality check, this Bathroom Break episode packs in more practical social media clarity than most hour-long marketing podcasts manage to pull off.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:10) Never order the fish special - a TikTok chef blew Daniel's mind and now it's your problem too(02:18) Instagram's trial reel feature is criminally underused and it's the safest way to test content without tanking your feed(04:30) Three-second hook analytics on Instagram tell you exactly where your video is losing people(05:15) The head of Instagram says reposting to your story doesn't boost reach - Jay pushes back, and he's not wrong(08:15) 80% of Instagram activity happens in Stories and DMs, so that's where your real goal should be(09:22) The engagement story trick - warm up your audience before you post to maximize story viewsㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Are you posting on Instagram and just hoping for the best? Jay and Daniel break down some of the most underused Instagram tactics that Marketers should be paying attention to right now. Daniel explains why Instagram's Trial Reels feature is a game-changer for creators and brands who want to test content before it hits their main feed, and how the platform's built-in analytics can tell you exactly where your audience is dropping off. They also get into what Adam Mosseri actually said about sharing posts to your story (and whether Jay buys it), why posting as a Reel instead of a static image gives you a better shot at reaching non-followers, and the engagement story trick Daniel uses to warm up his audience before posting. If you're flying blind on Instagram and want a plan, this episode is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What does it really take to launch a product that actually sells, not just looks good on a marketing plan? For this special episode, Daniel brings on a very special guest: Ari Murray (Chief Digital Officer of Salt & Stone, founder of Go-To-Millions, and his wife) to break down the real playbook behind high-performing product launches. Ari walks through how she approaches launches from the inside: why timing is often the biggest lever, how to structure drops to create urgency (and why fake urgency kills trust), and what most brands get wrong when introducing new SKUs.  And, Ari also shares how to think about media mix at different budget levels, why momentum is everything in marketing, and when to aggressively scale vs. pull back. If you're launching a product, planning a big campaign, or trying to turn Marketing into a growth engine, this episode is for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Turning 50 comes with a lot of surprises, but reading a custom Mad Libs advertisement about a hairy luxury tomato cruise might be the most bizarre one yet. Before jumping into childhood lunchbox trauma, Daniel Murray and Jay Schwedelson share some surprisingly effective email marketing tactics that go against conventional wisdom. You will find out why putting newsletter edition numbers back into your subject lines is suddenly working and how three simple words can drastically improve your open rates.‎ Best Moments:(01:56) Daniel reads a hilarious custom Mad Libs advertisement created for Jay's 50th birthday(03:44) Why a documentary about a broken cruise ship is highly recommended viewing(04:44) Jay explains why adding the edition number back into newsletter subject lines is lifting open rates(06:04) How adding a simple personal question to your emails improves reply rates and deliverability(07:45) Using the words and, but, or plus in your pre-header text to increase open rates by 10 percent(11:02) Daniel reveals his childhood trauma of eating banana-flavored sandwiches before lunch

Have you ever wondered how top marketers actually use AI to save time instead of just talking about it? In this special "Bathroom Break" edition, Jay Schwedelson teams up with Daniel Murray to share the exact prompts and tools they rely on daily. They break down everything from automating industry research to generating entire presentation decks in minutes. Plus, you get to hear them complain about the intense pressure of birthday week expectations.‎ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.‎ ‎ Best Moments:(00:48) The ridiculous pressure of birthday week and why sweatpants make the ultimate gift(03:00) How to prompt Gemini to find brand new social media ad units from the last 30 days(04:13) Setting up Perplexity to deliver a daily recurring feed of hyper-relevant marketing news(05:18) Why failing to use time-based constraints is the biggest mistake people make with AI prompts(06:18) Using Claude to code free lead generation tools and internal brand voice editors in under an hour(07:51) Why the Gamma app is the ultimate time saver for instantly building beautiful presentation decks‎ Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A joke format somehow turned into 100 episodes, and this one leans all the way into the chaos. Jay Schwedelson and Daniel Murray swap painfully relatable stories of embarrassment, then turn the milestone into a rapid-fire round of marketing confessions that are way too honest to be polished. It is funny, a little unhinged, and oddly reassuring if you have ever sent the fake last-chance email or tried to avoid someone at a conference.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:17) Jay tells the all-time brutal story of getting locked out of his hotel room in only boxers after dodging dinner plans.(03:50) The 100th episode turns into a cheesy but very revealing round of Never Have I Ever.(04:00) They admit marketers absolutely use "last chance" when it is very much not the last chance.(05:15) Daniel says he deletes flopped posts all the time and is not precious about it.(06:57) Both confess to pretending not to see people just to avoid awkward conversations.(08:31) Daniel opens up about nearly bailing on an Inbound panel because of a full-on panic attack right before going on stage.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206