Podcasts about marketing millennials

If you're ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we're not all scrolling on the toilet. This one's all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.ㅤBest Moments:(01:52) Jay admits to having no work-life balance — and why that matters for weekend strategy(02:30) Daniel makes the case for less competition and more attention on weekends(04:34) Sunday night sends are outperforming weekday ones for Daniel's list(05:30) Jay explains why weekend send times should never match your weekday schedule(06:14) Open rate isn't everything — high-intent opens matter more(07:03) Jay's weird morning habit: two minutes of direct sun to the eyeballs(08:00) Daniel's morning walk is less about coffee and more about mindsetㅤFollow Daniel on LinkedIn, leave a review for The Marketing Millennials, and tag them on Instagram to get reshared in their stories.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Should brands be Marketing on the weekends?  From email open rates and low competition to overlooked calendar hacks and strategic send times, Daniel and Jay unpack why weekends might just be your secret marketing weapon.  Jay breaks down why traditional email performance benchmarks fall short on weekends and why it's critical to treat them separately from weekday sends. Daniel shares B2B tactics for booking meetings based on high-intent weekend browsing. Why are Sundays a gold mine for sends?  Plus, Jay reveals his early bird flex and Daniel shares his morning ritual for productivity (hint: it's not just the coffee). This short ‘n sweet Bathroom Break is all about being a weekend warrior, no Sunday Scaries here.

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.  Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he's here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do.  What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it's our job to paint the picture so others understand why we do things.  Plus, what's smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior. Whether you're a Marketer at a large company or at a startup, this is the episode for you.  Follow Steve: LinkedIn: https://www.linkedin.com/in/stevestano/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Influencer marketing isn't just for DTC anymore and Sarah Adam is here to prove it.  As the force behind Wix's growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there's something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules.  Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting. Whether you're an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you. Follow Sarah: LinkedIn: https://www.linkedin.com/in/1sarahadam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you're probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you'll hear some strong opinions on self-checkout, impulse buys, and why Jay owns too many Lululemon hats.ㅤBest Moments:(01:10) Jay confesses he's never used self-checkout without needing help(02:28) Daniel explains why waitlists matter even if you're not launching a product(03:35) Jay shares how he turns a free event waitlist into a hype machine(04:42) Daniel drops the “rolling thunder” strategy for smarter launches(06:44) Limited quantity launches aren't just hype—they're insight gold(08:05) Jay admits he keeps buying hats he'll never wear at LululemonㅤFollow The Marketing Millennials podcast and connect with Daniel on LinkedIn to share marketing topics you want to hear in future episodes.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldn't make sense, like a free virtual event. Jay and Daniel talk about building hype…and what to do when that hype gets busted.   Plus, what's the biggest hacks in DTC vs. B2B SaaS? One is using the term “sold out” for social proof and the other is beta access. The OG upsell has always been a long line. How do you do that with a virtual service or product? This short ‘n sweet Bathroom Break is all about waiting…and waiting…and more waiting.

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it's becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.  I had a blast chatting with Marco, and you'll have a blast learning from him. Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠    Follow Daniel: YouTube:⁠ https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter:⁠ https://www.twitter.com/Dmurr68⁠ LinkedIn:⁠ https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

It's time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps.  But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different.  Plus, Tamara gives a real-life example about an AI-powered project and how she and her team determined whether their customers were valuable in the long run.  If you're a Marketer who wants to know more about MAP and segmentation, this is the episode for you…And it's only 13 minutes long. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer's phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social proof isn't optional anymore—it's table stakes(03:12) Generic testimonials kill conversions, but numbers make people act(04:38) A lo-fi customer video trumps a polished quote every time(05:32) Don't slap the same logos on every page—match them to your audience(06:30) Even attendee logos can drive event registrations if you use them rightFollow Daniel's show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Do testimonials and reviews actually sway people's opinions of your product?  According to Daniel, you NEED social proof on your website, and Jay agrees. But you don't want anything generic because it'll sound weird and forced. Instead, you'll want testimonials that are specific. Think: “This product cut our costs down by 150%,” or something similar. You want to show impact.  Also, what do your logos and landing pages look like? Make sure it matches your client. Daniel mentions thinking about targeting in tiers. You'll also want to consider what your customers care about, and not just the fluff.  Plus, should you pretend an unfunny text is funny? Jay tests it on Daniel.  This short ‘n sweet Bathroom Break is all about social proof and reviews.

What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he's ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world.  Plus, what's ClickUp's “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates.  Whether you're scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you.  ActiveCampaign⁠⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Price is a form of psychology all on its own…but how do you determine how much your product should cost? You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pressure testing.  Plus, Tamara shares the  Van Westendorp Pricing Test, a framework she insists is perfect for Marketers. Basically, it takes customer acceptance and perception into account. How much is their willingness to pay when researching your product? What type of value does your product offer them?  ActiveCampaign⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A new special series is here, and yes, it's short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one's all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel's trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there's an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I'm looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay's tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel's favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here:

It's no secret that AI is super helpful. But how do Daniel and Jay use it? It's more than just about asking ChatGPT questions or telling it to summarize blocks of text. In Daniel's case, he uses it to repurpose podcast transcripts into multiple forms of content. (Work smarter, not harder, besties.) It's a great way to experiment with different formats and tones depending on who your audience is.  Jay mentions you can even use it to optimize your website. What's the difference between engine optimization and SEO? How do you get your website to pop up the way you want it to? He breaks it down…and even says it's the #1 thing to focus on.  Plus, what do they think of Love Island's format? Like AI, it can be A LOT.  This short ‘n sweet Bathroom Break is all about using AI to your advantage.

What are the key qualities of a successful community, and how can businesses effectively build and nurture them?  In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.  How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan.  And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.     Follow David: Website: ⁠https://davidspinks.com⁠ LinkedIn: ⁠https://www.linkedin.com/in/davidspinks/   Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠

Fill in the blank: the best marketers aren't just creative, they're ________. If you said “behavioral scientists,” you'd be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion.  Daniel mentions why FOMO is millennials'  biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the Foot-in-the-Door technique.  If you're looking to get more actionable tips you can start incorporating into your efforts TODAY, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—they're about team alignment. Plus, you'll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).Best Moments:(00:56) Daniel finally scores a cool invite from a Miami restaurant thanks to his newsletter(02:31) Attribution is a compass, not a map—most marketers get lost by taking it too literally(03:21) Jay explains why last-touch attribution is nonsense, especially for anything more expensive than a phone case(05:39) Why obsessing over Facebook dashboard numbers makes marketers miss the real sales cycle(06:54) Jay's agency rips out their website for a single “book a call” page—here's what happened(08:42) Alignment, not attribution, is where the real fights (and fixes) happen between sales, marketing, and finance(09:25) The top companies put marketing leadership on actual sales calls—spreadsheets aren't enough(10:18) How “where did you hear about us?” and AI-powered call analysis catch what dashboards miss(10:37) The surprisingly non-glamorous way Daniel finds new restaurants (hint: TikTok, Reddit, and a lot of menu stalking)Go follow The Marketing Millennials podcast, but also tune in to this series—Bathroom Break—for quick marketing tips and more. Tell Daniel and Jay what you want to hear next by reaching out on LinkedIn.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Attribution is broken, and Jay and Daniel are here to call it out. This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best. Daniel shares how adding a simple “Where did you hear about us?” question changed everything. Jay explains why the best companies sit in on sales calls and focus on actual revenue, not spreadsheet battles. And, they both agree: marketing attribution isn't a math problem. It's an alignment problem. This Bathroom Break is a spicy take on a not-so-sexy topic. Get ready to rethink your whole reporting setup.  Follow Jay: LinkedIn: ⁠https://www.linkedin.com/in/schwedelson/⁠ Podcast: Do This, Not That Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory. This episode's guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year's worth of content and real go-to-market impact. And, we dig into the gritty stuff like how to design surveys that don't suck, work with analysts to pull out the story, and keep the distribution engine humming long after launch. Plus, Jillian shows how to use AI not just to write for you, but to turn your proprietary data into smarter, sharper content. If you're a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one's a banger. Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where ⁠impact.com⁠ comes in. As the leading partnership management platform, ⁠impact.com⁠ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit ⁠impact.com/millennial⁠ and take your marketing to the next level! Follow Jillian: LinkedIn: https://www.linkedin.com/in/jillianmacnulty   Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠

That “middle” option on a pricing page? It's not there by accident. It's there to mess with your brain…in the best way possible. This episode's guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy. And, we dig into the difference between setting a price and positioning it, because pricing is more than just a revenue lever. It's a storytelling tool. Plus, we explore ways you can apply this today by adding decoy tiers, using visual hierarchy, and writing copy that reframes value without touching the numbers. If you're a marketer who wants to sell more without changing your product, just how it's perceived, this one's a masterclass. ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: ⁠https://www.linkedin.com/in/tamaragrominsky/⁠ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.=================================================Best Moments:(01:56) Content names matter more than content itself(02:41) Ebook vs. guide: “guide” gets more downloads(03:47) Test names like checklist, playbook, blueprint(05:27) Sale names: don't stick with “summer sale”(06:04) Segment lists—custom names for each group(06:46) Write 20 headlines before any content(08:08) People buy the menu name, not the dish(09:41) Viral salads ruined Jay's favorite spot=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Ebooks, webinars, white papers…B2B needs more exciting names to use for content. It's time to test the waters with it. Here's what Daniel and Jay suggest.  Daniel points out that even using “festival” for his annual big virtual event is more enticing than just a webinar and it seems to work much better. Jay suggests instead of an eBook, try playbook or guide—he even mentions that from his experience, using “guide” increased his downloads by 30%.  And, Daniel shares a hack about writing newsletter headlines. Should you start with headlines before you write the actual content, or vice versa? This short ‘n sweet Bathroom Break is all about using less boring terms and getting those downloads and signups UP.

Patagonia isn't just scaling mountains. They're scaling through affiliate strategy.  This episode's guest, Cricket Treanor, went from the sales floor to HQ's affiliate marketing program. At Patagonia, their mission is centered on the environment, and their clientele is adventurous. So, when it comes to partnerships, they're thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don't lean heavily into loyalty and deals?  And, Cricket debunks some misconceptions about the affiliate space. It's more than just loyalty; it's really brand awareness. Affiliates aren't taking sales away from other channels. Where do they fit into the marketing funnel?  Plus, Patagonia is more than just selling products, they're aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to KPIs? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission? If you're a marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.   Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit impact.com/millennial and take your marketing to the next level! Follow Cricket: LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What do you get when you mix scheduling, stories, auto posting, and Instagram? You get Sked Social. But things haven't always been this way… This episode's guest, Hugh Stephens, created Sked Social as an all-in-one tool for Instagram back in 2013. Remember your feedback then? It has evolved from hipster filters and casual posts to algorithm-driven feeds and AI-generated content. Now, it's a battle for creativity and a battle against the algorithm AND sameness. How should you stand out? When's the best time to post? Who even dictates this?  And, what does brand voice have to do with community? Community happens with connection, and connection happens when brands have authentic interactions. Real, meaningful engagement doesn't happen on the feed—it happens in the DMs and stories.  Plus, Hugh has his spiciest take: not everyone should be in marketing. If you're a marketer who wants to learn more about connecting with your audience beyond Instagram's main feed, this is the episode for you.  Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at⁠ ⁠Skedsocial.com Follow Hugh: LinkedIn: https://www.linkedin.com/in/hughstephensau/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size.=================================================Best Moments:(01:36) What about you? Like, I never heard you I didn't even know you go to the beach.(02:46) It's doing a social post and asking for people to raise their hand to participate in your content.(03:33) The really key part is is getting people to tag other people.(04:30) It also have great community building and list building for you.(05:07) We're looking for new people to do come in our webinar as a guest.(05:55) It's project one to many because going DM to DM is really hard.(06:41) It's not even about having a big following.(07:29) The key is to ask people also to recommend other people.(07:50) Would Daniel Murray is he like, oh, there's a lazy river. I want to go in the lazy river?(08:36) Because you don't have to do anything, except once in a while you bump into a weird family.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Daniel and Jay have a tactic for YOU to use on social…and it's foolproof.  Doesn't matter if you're a DTC brand or a podcaster looking for your next guest. First, the setup is everything and the headline's the most important. Next, mention you're looking for XYZ and encourage your audience to tag friends who meet the description. Then, watch that engagement roll in—complete with a list of people who are interested in your work, your brand, etc.  Plus, what does Daniel have against lazy rivers?  This short ‘n sweet Bathroom Break is all about getting your audience involved in your growth and expanding your network in the process.

Think about everything that's changed in social since 2015. If you make a list, influencer marketing would be pretty high on it.  This episode's guest, Robyn Nissim, has seen the influencer marketing space grow since then. From building Ulta's first influencer program to working as the Head of Social Media at brands like Alo and Anastasia Beverly Hills, it's all about connection. Who is your influencer connecting with? Where would you like to drive them to? Who is the IT girl of the moment, and could we possibly work together? It's all about working with what you have, your budget, and optimizing from there.  And, a large part of influencer marketing is alignment. It's more than just showing a fitness influencer wearing a matching set: you have to look at the content they've already posted and if it aligns with your mission. If not, you could set yourself up for disaster.  Plus, what's the best way to build an influencer campaign? There is no right way, according to Robyn. What role does paid media have? Turns out, it can be a gamble. While it's a pay-to-play entity, it can't guarantee lifetime value or even purchases from your ICP.  If you're a marketer who wants to learn more about the inner workings of influencer marketing, this is the episode for you.  Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit impact.com/millennial and take your marketing to the next level! Follow Robyn: LinkedIn: https://www.linkedin.com/in/rnissim/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action?  Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you're asking the right questions to get the information you need. Next, there's two types of interviews: generative and concept-testing. Which one should you choose based on your goals?  Tamara shares why “right place at the right time” is important when it comes to buying, churning, or even adopting a feature. You wanna strike when you're at the top of their mind because three months down the line? It's just too late.   If you're looking to get more out of customer feedback and ask questions that yield success, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors' marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================Best Moments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using SparkToro to discover hidden influencers your audience follows(03:41) How to determine what email platform competitors are using (esp@sendview.io)(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites(04:43) Using BuiltWith to see competitors' tech stacks and website tools(05:14) Analyzing successful ads with Meta Ad Library(06:05) Exploring competitor keywords and ads with SpyFu(06:28) Experiencing competitors' marketing funnels firsthand(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

How do you reverse engineer stuff in marketing? Should you copy your competitors? Daniel and Jay point out it's not about copying your competition, but seeing what they're doing and tweaking it to your brand. From category competitors to potential audiences for podcasts and newsletters, it's a good idea to check them out and analyze. Who's competing? Who are the leaders in your category? What are they doing better than you? Plus, Daniel introduces two free tools to show you what your competitors' tech stacks look like AND what their ads look like. Jay mentions these free tools are a goldmine for research.  This short ‘n sweet Bathroom Break is all about studying your competition so you can improve, too.

What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.  She imparts some of the wisdom she's learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.  Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she's led campaigns for during the course of her storied career.    0:00 Intro/Background 3:09 What Does it Mean to Be a Creative Director 5:05 Making Great Ads 10:08 Thinking About Copy 14:07 Aligning Ads to Landing Pages 19:00 Ads Carly's Most Proud Of 21:26 Creating a Brief 26:29 A Hill to Die On Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where ⁠impact.com⁠ comes in. As the leading partnership management platform, ⁠impact.com⁠ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit ⁠impact.com/millennial⁠ and take your marketing to the next level!   Follow Carly: LinkedIn: https://www.linkedin.com/in/carlylieberman/   Follow Daniel: Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all? Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it's important to remember that the best messaging is a middle ground: it's not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to crafting the right message.  If you're looking to sharpen your messaging and copy skills, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.=================================================Best Moments:(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.(02:13) One thing is transparency and it can go both ways.(03:21) Be very aware of what's going on in your category.(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.(06:05) Double down on your existing client base.(07:16) You need to be transparent... on your own channels as well.(07:52) Talk about uncertainty... Have downloadable information, webinars.(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.(09:30) He does not know what's going on in his social plans, just FYI.(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!June 24th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

There's a TON of uncertainty in today's climate: tariffs, regulations, etc. How should you deal with it when it comes to marketing efforts?  Enter: transparency. Being clear about pricing and how it'll affect your customers' carts helps save you (and your team) from varying questions. Putting this notice on a landing page is a way to address it. Plus, going too far on discounting may not be a great strategy. Instead, doubling down on value and need are a better angle. Jay also mentions revising internal expectations when it comes to sales and pipelines. Should you double down on your already existing client base? Absolutely.   This short ‘n sweet Bathroom Break is all about preparing for potential setbacks.

It seems like social media changes a LOT. That's because it's changing everyday and as Marketers, we gotta stay ahead of the curve.  This episode's guest is Nick Tran, current CMO at FARFETCH and former TikTok, Hulu, and Samsung marketer. Here's a truth some marketers don't want to hear: most brands are playing it too safe and it can trap you in a cycle of sameness in social media content. The solution? Originality. Creativity. And those two things are gonna help you stand out, especially in the age of AI.  Plus, Nick shares his thoughts on the death of the feed, the rise of community-led and experiential marketing, and why Gen Z has a different relationship with brand loyalty.  And, Daniel brings up an analogy: what do struggling D1 football players and failing social media accounts have in common? Hint: it has to do with fundamentals.  If you're a marketer who wants to stay ahead of the game on social and stand out this year, this is the episode for you.  Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit impact.com/millennial and take your marketing to the next level! Follow Nick: LinkedIn: https://www.linkedin.com/in/nicholastran/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Repositioning sounds scary. How do you do it the right way? Daniel and Tamara break down how an untapped audience and aligning your branding, messaging, and more may be the key to success…all without changing anything about the actual product. If your growth is stalling, if the market has shifted, it may be time to rethink your positioning.  Tamara shares a real-life example of this with a product that may be sitting right beside you. And, Daniel mentions that launches don't have to be just for new products: you can launch your repositioning, too.  If you're looking to pivot your focus and new ICPs are catching your eye, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand's reputation and trust over time.=================================================Best Moments:(00:07) Introduction to the new special series called "The Bathroom Break"(02:16) Explanation of negative signal: content that hurts your brand's reputation(03:01) The concept of lifetime value for an audience vs customers(03:54) Common marketing automation mistakes that create negative signals(04:41) Outdated content like "2025 outlook" still being sent in May(05:01) The importance of managing the long tail of your content(05:34) Ways to identify negative signal in your marketing strategy(07:20) Drawing parallels between marketing negative signals and social communication(09:19) Brief mention of Jay recently going viral on Instagram=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Most marketers assume that more content ➡️more impact. But what if you're actually turning people off? Daniel and Jay talk about how negative signal is a silent killer. Stale automations, irrelevant emails, and lazy content are all included. Marketers have to make sure messages are balanced but still effective. And, things in the world have changed within the last 60 days. How can you stay relevant, at the front of your audience's minds, AND avoid overloading them?  Plus, Jay mentions an example of negative social signals that his kids taught him about (Should you double-snap someone?) And, how does Daniel use “clickbait” subject lines the right way? It's all about the quality of the content.  This short ‘n sweet Bathroom Break is all about sending positive signals and killing those negative ones.

We all know social media is important. But what's the difference between those who DO social media and those who are social media managers?  This episode's guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn't make you a mechanic, and just because you have social media accounts doesn't make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What's within their actual scope and what's not? How do you set your social media manager up for success? Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.  And, JS reveals why change has to happen little by little, even if you want to revamp things right away.  If you're a marketer who wants to polish your social media operations, this is the episode for you.  Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit impact.com/millennial and take your marketing to the next level! Follow JS: LinkedIn: https://www.linkedin.com/in/jsstansel/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Daniel and Tamara have a channel that's underutilized… There are a TON of different distribution tools at our fingertips. Product Hunt is the product marketer's best friend. It's basically free distribution, you can get ahead, and it's not used as much as it should be. BUT, you need the right prep and strategy to maximize your time using it. How do you craft a winning strategy? Plus, what are the rules of the channel? Turns out, algorithms are catching onto upvotes from your friends. Daniel breaks down the rules and explains how to play the game.   If you're looking to focus on launching and distributing, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay's recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest.=================================================================Best Moments:(00:59) Jay's colonoscopy story & PSA about Ozempic and anesthesia(03:04) Main Topic: Social media algorithms & follower count relevance(05:03) Jay's example of YouTube channel success with minimal subscribers(06:00) Daniel's tips on amplifying organic content and paid boosting strategies(07:39) Jay's agency perspective on boost budgets & exploring alternative ad platforms(09:51) Importance of allocating budget for ad testing and scaling successful campaigns(10:55) TikTok trends and how hosts engage with the platform=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

To a lot of social media users, the intent algorithm is a mystery. To marketers, it's a game you have to figure out. Daniel and Jay break down what's changing with social media: the algorithms on your favorite platforms are showing you what they'd like to show you. They're prioritizing users who are going to stick around longer. Marketers have to make sure the creative efforts are top-notch in order to stand out. How do you plan for longevity?  Plus, Jay mentions a boost budget to boost your most successful posts. And, how does Daniel use AI to his advantage? It's a HUGE advantage for organic efforts.  This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes.

Show of hands, how many of us have used an Adobe tool in our careers? Chances are, that's most of us. This week's guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also help with ideation and creativity.  What sort of challenges are product marketers facing when it comes to putting AI features into existing products? First, Kylee says it's best to be clear about expectations. A way to combat this is to show real live demos. Another way is to be honest about the product and its limitations.  And, how can AI messaging be more effective? Resonating and relating to people on an emotional level is the key.  If you're a marketer who wants to learn more about how AI is being integrated with your already existing tools, this is the episode for you.  Follow Kylee: LinkedIn: https://www.linkedin.com/in/kylee-pena/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Truth: people love things more when they build it themselves.  Called the IKEA effect, it's a concept that impacts retention strategy, product satisfaction, and lifetime value. Building something gives people a sense of pride and accomplishment. We feel it's a worthwhile investment, even if the bookshelf comes out slightly lopsided.  Plus, what do Spotify and Betty Crocker have to do with the IKEA effect? Daniel gives an explanation on why they're more similar than you think.  If you're looking to focus on retention strategies, this is the episode for YOU…and it's short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty.=================================================================Best Moments:(00:55) Quick catch-up on what shows they're currently watching(02:45) Defining “building in public” as sharing behind-the-scenes processes(03:25) TikTok trend of BTS content outperforming original content(04:48) Why building in public works for companies of all sizes(06:05) Key elements of effective “building in public” content(07:48) Importance of including messy parts and mistakes in your content(09:02) How transparency creates brand fandom(09:30) The value of founder involvement in building in public(11:24) Call to action for listeners to share the episode on social media=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

What's the newest format that's going viral?  It's building, behind-the-scenes, and sharing what goes into making something. Think about some things brands are posting about their products: the wins, the fails, how it all came together. Audiences eat this up.  Building in public like this generates engagement. Jay gives an example of how huge companies like Hubspot are doing it. Daniel mentions people flock to content like this because it makes them feel like an insider, and as we all know, content succeeds when people feel emotionally connected to it.  And, what does a brand's founder have to do with all of this? They're a piece of the puzzle.  This short ‘n sweet Bathroom Break is all about building hype and going behind the scenes.

Today's episode was recorded last year, but the insights are timeless. Burger King and McDonald's. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand.  In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust with consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah is giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising   Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.=================================================================Best Moments:(00:56) Topic announcement: marketing audits in uncertain times(01:58) White Lotus cameo—brand marketing inside the show(03:00) Why audits matter when the economy tightens(03:41) Recentering on revenue & setting realistic KPIs(04:32) Auditing paid media and remarketing for efficiency(06:07) How downturns can actually sharpen marketing tactics(07:34) Putting extra love on existing customers(08:26) Trimming your tech stack to save cash(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practical advice and playful banter, they cover common pitfalls marketers should avoid.=================================================================00:41 - Introduction to the seven deadly sins of marketing02:03 - Marketing to everybody is a big no-no02:49 - Why best practices are often outdated and useless03:36 - The importance of brand and why it's not optional04:31 - The problem with last-click attribution05:32 - Why skipping strategy and going straight to tactics is a mistake06:30 - The danger of relying on industry averages07:47 - A lighthearted debate on fast-food preferences=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation.BTW! GURU Conference is back!!!