Podcasts about marketing millennials

Riding in a driverless car might not sound like the ideal place to kick off a marketing chat, but Jay Schwedelson and Daniel Murray made it work. Between sweating it out in a Waymo and figuring out how to breathe again, they got into why Reddit is one of the most powerful (and underused) platforms for marketers. From spotting trends before they hit the mainstream to actually listening in on real customer pain points, this episode shows why ignoring Reddit means missing big opportunities.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(00:45) Trapped in a Waymo, overheating, and questioning life choices(02:15) Daniel explains why he always adds “Reddit” to his Google searches(04:15) Jay shares how to use ChatGPT prompts to surface top Reddit threads(06:15) Daniel points out that Reddit conversations move faster than any other platform(07:00) Jay's Google search hack for finding Reddit content directly(08:45) Why Reddit forces marketers to earn credibility instead of faking it(09:45) The surprising safety and social perks of choosing Waymo over UberㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Reporting live from a sweaty Waymo in San Francisco, Daniel and Jay ask an important question: Are you using Reddit to your brand's advantage? With a few minutes and the right subreddits, you can figure out trends before they appear on TikTok and Instagram, engage with other users in niche communities, and even hear about customer pain points so you can avoid them as much as possible. There are paid ad opportunities, too. And, do you need a huge following on Reddit? You don't need a zillion followers like Instagram to get likes on your posts. It's totally different and 100% useful.  If you're a Marketer looking to do more research and run some tests, this is the episode for you.

What does the future of marketing look like when every employee has AI agents as teammates? In this episode, Daniel and Slack CMO Ryan Gavin break down how AI and agentic tools are transforming the way we work, collaborate, and create value.  From using Slack AI to instantly access a company's “long-term memory,” to deploying engineering agents that save millions of hours, Ryan shares practical examples of how AI-first thinking is reshaping marketing, sales, and productivity. And, why do marketers need a beginner's mindset in an AI-driven world? Things are changing, including how we rethink email and customer journeys with agents at the center. Ryan also explains the cultural shift needed for teams to embrace AI (moving from doers of tasks to orchestrators of work) and why he believes “marketing is the product, and the product is the marketing.” If you want to understand how AI will change your role, your team, and your company in the next five years, this episode is a roadmap for thriving in the era of agent-first marketing. Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-gavin-seattle/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials More at www.workweek.com

What really gets you promoted and what keeps you stuck? Daniel's OUT, Tamara's IN. She's joined by Maya Grossman, ex-Google and Microsoft turned CEO and career coach. From the “mid-management loop” to the myths about MBAs and hard work, Maya shares the lessons she learned after 17 promotion rejections on her way to VP. So what actually gets you promoted? Together, Tamara and Maya dig into the real drivers of career growth: shifting from execution to strategy, learning how to say no without guilt, and developing the kind of executive presence that makes leaders see you as ready for more. If you've ever felt like you're doing everything right but still not moving up, this episode will change how you think about advancement. It's not about working harder, it's about working differently. Follow Maya: LinkedIn: https://www.linkedin.com/in/mayagrossman/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What can we learn from brands like Magic Spoon and other disruptors? Daniel's OUT, Tamara's IN. And just like last episode, she's got Louis Grenier on deck with his stand the f*ck out mantra. Who are the brands that are actually standing out, and what can we learn from them?  Turns out, category creation might be a myth. Instead, Louis explains the power of subcategories and how smart positioning borrows from what customers already know and buy. And, where IS everyone? Tamara and Louis break down the Marketing science behind the concept of continuous reach.   If you're a marketer who wants to build a brand people actually remember when it comes time to purchase, this episode is for you. Follow Louis: LinkedIn: https://www.linkedin.com/in/louisgrenier/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Parenting hacks, diaper duty, and unsubscribe spikes all in one bathroom break? Yep. Jay Schwedelson and Daniel Murray manage to mix dad life with marketing reality in this episode, digging into why unsubscribes peak at the end of the year and what smart marketers should (and shouldn't) do about it. It's funny, a little chaotic, and surprisingly reassuring if you've ever stared at your dashboard panicking over lost subscribers.ㅤBest Moments:(01:00) Daniel shares the highs of new fatherhood and the lows of no sleep(01:23) Using ChatGPT for parenting questions from formula to baby sleep(02:11) Diaper changes as a volume game and a proud dad metric(02:45) Jay explains why unsubscribes spike 200%+ in Q4(03:16) Daniel on welcome offers and why your next deal must beat the first one(06:26) The myth of “AI-written” newsletters and how readers misjudge tone(08:00) Retention curves show when unsubscribes actually stabilize(09:14) Daniel sets firm baby visitor rules: wash hands, no kissing, Tdap requiredㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

New baby, new perspective, and yes, even unsubscribes can teach you something.  In this episode, Daniel shows up as a first-time dad, running on no sleep but plenty of diaper-changing reps, while Jay brings the unsubscriber data that'll make any marketer stop panicking and start paying attention. Why do consumers ghost after the welcome offer? What's unsubscribe season and how can we prepare for it? They break it down.  And, Daniel also gets candid about his newsletter hitting 150,000+ subscribers and the hilarious side effect of readers accusing him of using AI just because of emojis and dashes. He sets the record straight why it's totally fine if people unsubscribe. It means the right audience sticks around longer. If you're a Marketer looking to stop panicking when people leave your list, this is the episode for you.

What does it really take to stand out in a crowded market? Daniel's OUT, Tamara's IN. She's joined by Louis Grenier to unpack his philosophy of “standing the f*ck out.”  From his contrarian roots to lessons learned at Hotjar and beyond, Louis shares core questions every marketer must answer, why traditional personas fall short, and how to create positioning that actually gives customers a reason to choose you. And, what's the role of product marketing? What's the difference between segmentation vs. belonging? Tamara and Louis reveal their answers and even share some hills they're dying on.  If you're a marketer who wants to build a brand people actually remember, this episode is for you. Follow Louis: LinkedIn: https://www.linkedin.com/in/louisgrenier/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Public speaking can feel terrifying or electric depending on who you are, and that's exactly what makes this episode so fun. Jay Schwedelson and Daniel Murray swap raw, honest tips on what actually works when you're about to face an audience—whether it's a Zoom call, a boardroom, or a 12,000-person conference stage. From practicing in chaos to ditching those dreaded agenda slides, they get real about how to keep both yourself and your audience engaged.ㅤBest Moments:(01:00) Jay opens up about his new book, imposter syndrome, and why all proceeds go to cancer research(02:16) Daniel shares why he always rehearses the morning of a talk to calm nerves(03:00) Jay explains why you should practice speeches with background noise to prepare for real-life distractions(04:15) Daniel talks about using word cues instead of memorizing to stay flexible on stage(05:19) Jay calls out the boring “seven things I'll cover” slide that loses audiences instantly(06:18) Daniel stresses trimming tips down to avoid rushing and keep talks tight(07:15) Jay warns against using unexplained acronyms that can alienate people in the room(09:05) Daniel admits to sweating it out pre-stage while Jay thrives on energy and conversation to stay looseㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

What's scarier: writing a book when you swear you're borderline illiterate… or standing on stage in front of 12,000 people at Inbound?  Daniel and Jay get real about public speaking. The wins, the disasters, and the stuff nobody tells you before you grab the mic. You'll hear Jay's wild journey writing his new book Stupider People Have Done It (all proceeds go to cancer research), plus the exact tips they use to survive the spotlight without crashing and burning.  Why shouldn't you memorize your talk? Turns out, it's a fast track to boring. Daniel and Jay spill their best hacks for calming nerves, making a real human connection with your audience, and actually keeping people awake during your talk. If you've ever broken into a sweat before a presentation, rushed through too many slides, or wondered what to do with your hands while you're talking, this one's for you.

Webinars are everywhere, but most marketers are doing them wrong.  In this episode, Daniel sits down with Logan Lyles, founder of Demand Shift, to break down the Webinar Fast Track Framework and how to turn sign-ups into real results.  From the #1 mistake B2B brands make, to building a series that actually converts, Logan shares how to rethink promotion, registration flows, live engagement, and repurposing content. You'll learn: > Why most webinar strategies fail to deliver sales opportunities > How to design titles, graphics, and landing pages that actually drive clicks > The two-step registration hack that 5–10x's booked calls > Ways to boost live attendance with polls, exclusives, and giveaways > How to repurpose webinars into endless content fuel If you're a Marketer who wants to host better (and more engaging live events), this is the episode for YOU. Follow Logan: LinkedIn: https://www.linkedin.com/in/loganlyles/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

AI is changing Marketing faster than ever, but it doesn't have to be intimidating. Daniel's OUT, Tamara's IN…and she's got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI. Michelle shares the story of how necessity at a small startup led her to explore AI tools, and why she now treats testing new tech as both a professional advantage and a personal hobby. So, what are some ways to start using it? Marketers can repurpose webinars into social clips, and analyze customer feedback, and even rethink how KPIs get tracked. Plus, how does she feel about AI agents? Michelle explains her take.  If you've ever wondered how to get started with AI in your work, or just want one new tool to test this week, this is the episode for you.  Follow Michele: LinkedIn: https://www.linkedin.com/in/michele-nieberding/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sometimes marketing gold shows up when you're not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel's far better half, Ari Murray – and ended up with a masterclass on landing page mistakes you're probably making. From why mobile-first design isn't optional to the sneaky ways widgets can ruin conversions, Ari drops quick, practical fixes that will actually make you money. Plus, you'll hear some surprisingly competitive trivia about birthdays, cakes, and who's the real GOAT in the relationship.ㅤBest Moments:(01:34) Why designing for mobile should be your first priority for any landing page(02:46) The case for full screen popups instead of small mobile forms(03:55) How a two step form can capture more data without killing conversions(05:34) Why birthday and half birthday emails are worth adding to your marketing(08:03) The widget mistake that silently kills your landing page performanceㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

What makes a landing page irresistible? Should your pop-ups always take over the whole screen? And is it actually worth asking for birthdays and half birthdays on your forms? Jay, Daniel, and their first-ever Bathroom Break guest Ari Murray break down the art of building better landing pages.  From mobile-first design to when a two-step form makes sense, Ari shares the little details that make a big difference in conversions. The truth? Too many brands ignore the basics, like where the CTA sits or how widgets block the cart. Plus, Ari and Daniel go head-to-head over birthday traditions, Jay confesses his love for coconut cake, and we find out which celebrity shares Ari's birthday. This short ‘n sweet Bathroom Break is for marketers, growth hackers, and anyone who wants more clicks, sign-ups, and sales.

What do Michael Kors, Blue Nile, and Typeform have in common? More than you'd think. Daniel's OUT, Tamara's IN. She's joined by Kevin Branscum, a brand leader who's worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren't built on features or functions but on feelings, cultural awareness, and creativity. What can SaaS and B2B Marketers learn from fashion CMOs? Turns out, there's a similar connection between people and software beyond just its practical use. Research should go beyond product usage into the real lives of customers. And, Brand can (and should) be an “always on” refresh. They also dig into how to avoid the copycat trap of competitor marketing and why taste might just be the most important marketing skill in the AI era. If you're a marketer who wants to build a brand people actually connect with, this episode is for you. Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinbranscum/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That's because most brands are talking to themselves instead of the people they're trying to reach. Daniel's out, Tamara's IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks directly to what your audience cares about. Emma suggests saying things like you actually mean them with her “say it like you would at a barbecue” rule. It's time to ditch jargon and make your value obvious.  Plus, is AI a writer or a thought partner? Truth is, AI is the latter. Emma and Tamara share their opinions on when and how to use it.  If you're a Marketer who wants to write better copy and craft better messages, this is the episode for YOU. Follow Emma: LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sometimes the best career advice isn't the polished stuff you find in books, but the off-the-radar tips you'd swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with another “Bathroom Break” to spill the unconventional moves that can get you a better job, a promotion, or just out of a toxic workplace faster. From stealth edits to your resume to the surprisingly simple way to jump the hiring line, this one's full of the kind of practical, slightly rebellious strategies you'll actually use.ㅤBest Moments:(02:00) Why removing your graduation year from LinkedIn can sidestep age bias(03:01) The surprising advantage of applying for jobs while you still have one(04:00) Why you should never turn down an interview, even if you're not looking(04:45) How tailoring your resume to the job description gets you past the first screen(06:00) The DM trick that gets your application noticed by the hiring manager(07:15) Using LinkedIn connections to get insider info before applying(07:30) Building a personal brand as your long-term career cheat codeㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

What's the secret to getting a job in Marketing? Should you really take your graduation years out of your LinkedIn info? Why was Jay running the security desk at the YMCA at only 14?  Daniel and Jay break down their job search tips and promotion tricks. From tailoring your resume to building your personal brand, a lot goes into your career moves.  The truth? The best time to look for a job is while you still have one. Plus, Jay has a take: you don't need to stay somewhere for a year before looking elsewhere.  And, Daniel mentions you should take every interview, even if you don't want the job…you'll never know what'll happen until you give it a chance.  This short ‘n sweet Bathroom Break is for job hunters, people aiming for a promotion, or if you're just thinking about your next move.

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you're not thinking about it, you're already behind.  Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.  From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today. And, what's up with Phill's reading list? He breaks down why you should read the 25 on his list…and why there are 5 to avoid.  If you're a Marketer who wants to understand the WHY behind your customers' decisions, this is the episode for YOU. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk Phill's 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Search is changing for the first time since Google launched. And it's changing fast. Daniel's out, Tamara's IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews. Nick shares what's broken about search today, how conversational AI is replacing “tin blue links” with direct answers, and why organic traffic is dropping across industries. Plus, where does AI pull its answers from? Nick gives a breakdown of its sources and why now is the time to experiment with new strategies.  If you're a Marketer who wants to stay ahead of the curve, this is the episode for YOU. Follow Nick: LinkedIn: https://www.linkedin.com/in/nicklafferty/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.ㅤBest Moments:(01:41) If you're not comfortable with failure, you're not going to grow—period(02:49) Bad marketing often just gets ignored, so most people never even see your misses(03:30) Not documenting failures is worse than failing itself(04:20) You have to create a culture where sharing mistakes doesn't feel risky(05:00) Every campaign should have a clear kill switch—don't let it drag on(06:15) The Guru Awards launch flopped fast, and that was the win(07:00) Letting go of TikTok let Marketing Millennials double down on what was working(08:00) Keto, Barry's, vegetarian… personal flops can be just as revealingㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Most of your marketing is going to fail. And that's not a problem…unless you pretend it didn't. Daniel and Jay get honest about falling on your face and getting back up again.  Jay breaks down how even “successful” metrics, like a 47% open rate, are still rooted in failure and why marketers need to get comfortable with those numbers if they ever want to grow.  Daniel emphasizes the importance of creating a culture where failure is analyzed and shared. And, they explore how holding onto a bad idea can drain budgets, tank morale, and stop better ideas from getting the attention they deserve. How do you pick things up when it seems like a failure?  This short ‘n sweet Bathroom Break is all about going when the going gets tough.

When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with.  Daniel's out, Tamara is IN…and she's got a special guest and startup Marketer Sandy Mangat. They talk about the realities of being a startup's first Marketer: how to decide where to focus when everything feels urgent and why brand and demand aren't separate. As a solo marketer at a seed-stage startup, Sandy had to balance big-picture strategy while building a category, a community, and a cult following from the ground up. How do you start from scratch? Plus, why is “delusional optimism” the best skill to have? Sandy walks us through her mindset.  If you've ever started from the ground up or love building brands from scratch, this is the episode for YOU. Follow Sandy: LinkedIn: https://www.linkedin.com/in/sandymangat/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Your homepage could be better.  Daniel's out, Tamara is IN…and she's got special guest and homepage pro Anthony Pierri. Homepages are supposed to be a strategic asset and not just a design exercise. Why does it matter? Basically, first impressions are important. It's a way to hold yourself (and your team) accountable.  Plus, should you focus on clarity or cleverness? Clarity should be a defining factor in what you place on your homepage. And, you and your team have to make a decision: do you want your homepage to summarize, itemize, or prioritize? If you've ever looked at your homepage or website and thought, “This is missing something,” this is the episode for YOU. Follow Anthony: LinkedIn: https://www.linkedin.com/in/anthonypierri/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Templates may save time, but do they kill your creativity? That's the debate Jay Schwedelson and Daniel Murray dive into during this Bathroom Break collab. They get real about why marketers rely on templates, how they backfire, and when it actually makes sense to break the rules. Plus, a tangent about AI glasses you didn't know you needed.ㅤBest Moments:(01:45) Jay compares buying the same shirt to marketers clinging to templates.(02:30) Daniel explains why canned templates make brands invisible on social feeds.(03:36) Jay reveals the “new template” trap that lures teams into stale content.(05:15) Daniel shares how custom styles keep newsletters consistent without blending in.(06:00) Jay points out how copying common webinar formats leads straight to “nowheresville.”(06:18) Daniel highlights why unpolished, text-based emails often outperform slick designs.(07:09) The two riff on AI glasses and the future of wearable tech.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Templates suck.  Daniel and Jay dive into how templates (like the ones you find on Canva and Illustrator) may actually be hurting your content, not helping it. Relying on cookie-cutter templates, whether for email, social media, or design, can make your brand invisible. When everyone's using the same templates, how can you stand out? Daniel argues that people subconsciously scroll past templates on social feeds because they look like everything else. Jay even says breaking patterns and not doing what everyone else is doing is the real key to standing out in social or email. Plus, is it a greater conversation about formulaic thinking? This short ‘n sweet Bathroom Break is all about getting creative and thinking outside of the box.

If your content isn't getting clicks, it might not be broken. It might be brilliant. You're just measuring it wrong. Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what most teams misunderstand about modern content strategy. Amanda unpacks the origins of zero click marketing, how she turned a casual comment into a viral framework, and why content that lives natively on social is more powerful (and measurable) than you think. She and Daniel explore how to reverse-engineer content that sparks DMs, shares, and real-world conversations, not just vanity metrics. And, how do you align your team to define “good” if everyone has differing opinions? If you've ever struggled to justify social ROI, align your boss around modern KPIs, or just want to create content that makes your audience say “holy sh*t, that's me,” this episode is your playbook. Follow Amanda: LinkedIn: https://www.linkedin.com/in/amandanat/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What happens when the world's biggest sandwich brand collides with one of the most quotable comedies of all time? In this episode, Daniel sits down with Dan Salkey (Founder of Small World) and Dean Harrison (Senior Director of Social at Subway) to unpack Subway's campaign tied to the release of Happy Gilmore 2. Dean and Dan dive deep into how Subway built a fully integrated, 360-degree campaign, complete with sweepstakes, in-store collectible cups, a Happy Gilmore-themed digital hub, a golf cart giveaway, and even the return of the infamous Shooter McGavin as a central character.  Plus, why isn't just nostalgia enough? They break down why nostalgia sells, but you need to be intentional about it.  Whether you're a Happy Gilmore fan or Brand Marketer looking to improve your campaigns, this is the episode for you.  Follow Dan and Dean: Dan's LinkedIn: https://www.linkedin.com/in/dan-salkey/?originalSubdomain=uk Dean's LinkedIn: https://www.linkedin.com/in/dean-harrison-b376a81b/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn't. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you're trying to grow a brand or just not embarrass yourself online, this one's got some gems.ㅤBest Moments:(00:40) The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping(01:55) Why followers still matter when it comes to legitimacy and social proof(02:54) Jay checks business credibility by LinkedIn followers, not websites(03:49) YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed(04:30) Why big brands run multiple burner accounts on social to maximize reach(05:15) Running ads? People will click your profile—and your follower count influences their trust(05:45) Followers unlock newsletter and broadcast features you can't fake(06:00) Set a baseline number to avoid looking sketchy—and stop chasing vanity metricsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Having thousands of followers seems like the peak of social media. BUT, does that number actually matter?  Truth is, while follower count is important, social is evolving past just follower count. It's becoming more and more about engagement, content, and playing the algorithm. How does social proof play a role in whether or not someone engages with your content? Why does having too many followers look sketchy to others? Daniel shares how some brands are creating multiple accounts to get way more views on clips. Jay dives into his opinions on LinkedIn brand accounts..and how having 7,000 followers but no posts is a bad look. And, YouTube is pushing Shorts in their algorithm. How can you play this to your advantage? This short ‘n sweet Bathroom Break is all about playing the circulation game.

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that's worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing. Plus, why isn't a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words.  Whether you're new to Marketing or a seasoned vet, this is the episode for you.  Follow Erik: LinkedIn: https://www.linkedin.com/in/erikhuberman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You've got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way we rent cars and it turns out, it's working in major cities.  From building soft skills like vulnerability, storytelling, and confidence, to launching high-impact brand campaigns rooted in human insight, Matt shares a compelling case for why the fundamentals still matter. Plus, did you know that brand is actually measurable? Matt walks us through how we can measure it.  Whether you're an entrepreneur at a startup or in growth at a large company, this is the episode for you.  Follow Matt: LinkedIn: https://www.linkedin.com/in/matthewkerbel/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Memes aren't just for Gen Z or internet junkies—they're a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you've ever wondered whether your “serious” brand could pull one off—yep, you probably can.ㅤBest Moments:(02:05) Jay's traumatic first Florida burger with surprise mustard and ketchup(03:00) Daniel explains why memes are the language of the internet(03:45) How to safely create memes without copyright issues or creative risk(04:20) Memes as powerful ad formats that prove you understand your audience(05:26) Why you shouldn't keep using the same carousel over and over(07:15) Jay's trick for finding viral meme formats to recaption for your niche(08:30) How platforms punish watermarked or reposted content(09:05) Want to reuse a hit meme? Resize it first or risk getting throttled(09:57) Daniel's hot take: skip Taco Bell, hit the local burrito jointㅤFollow Daniel on The Marketing Millennials and let him know what you want future bathroom breaks to cover.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Don't get it wrong: memes are the TRUE language of the internet. So, how do you master them? Daniel and Jay unpack why memes are the true language of the internet, how brands (yes, even the “boring” ones) can use them effectively, and the practical tricks for making content go viral. Daniel shares how memes helped him build a massive media business and how to reverse-engineer the perfect comment section. Jay dives into the rise of video memes, platform-specific tactics, and the overlooked importance of format variety. This short ‘n sweet Bathroom Break is all about being a memelord. And it's short and sweet.

In this week's episode, Daniel takes an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess.  Wondering how to carve out your space in the vast social media realm? Ish gets real about building a social presence from A to Z by setting goals, finding your brand's voice, and understanding your audience in 4K clarity, divulging his real-life playbook on the secrets to a slam-dunk brand style guide. Plus, what are the dos and don'ts of hopping onto a new social platform? And what's the secret sauce to crafting that one viral post that's gonna blow up and get everyone talking? Tune in to find out why the algorithm is your audience and the ultimate marketing hill Ish would die on.    Follow Ish: LinkedIn: https://www.linkedin.com/in/ishverduzco Follow Daniel: Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠  

Is it really alllll about follower count when it comes to B2B influencer marketing? It's not. It's more about who's following you, than how many.  Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale.  Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you.  Whether you're a Marketer at a B2B company or someone who wants to know more about B2B influencer marketing, this is the episode for you.  Follow Vin: LinkedIn: https://www.linkedin.com/in/vinmatano/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you're ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we're not all scrolling on the toilet. This one's all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.ㅤBest Moments:(01:52) Jay admits to having no work-life balance — and why that matters for weekend strategy(02:30) Daniel makes the case for less competition and more attention on weekends(04:34) Sunday night sends are outperforming weekday ones for Daniel's list(05:30) Jay explains why weekend send times should never match your weekday schedule(06:14) Open rate isn't everything — high-intent opens matter more(07:03) Jay's weird morning habit: two minutes of direct sun to the eyeballs(08:00) Daniel's morning walk is less about coffee and more about mindsetㅤFollow Daniel on LinkedIn, leave a review for The Marketing Millennials, and tag them on Instagram to get reshared in their stories.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Should brands be Marketing on the weekends?  From email open rates and low competition to overlooked calendar hacks and strategic send times, Daniel and Jay unpack why weekends might just be your secret marketing weapon.  Jay breaks down why traditional email performance benchmarks fall short on weekends and why it's critical to treat them separately from weekday sends. Daniel shares B2B tactics for booking meetings based on high-intent weekend browsing. Why are Sundays a gold mine for sends?  Plus, Jay reveals his early bird flex and Daniel shares his morning ritual for productivity (hint: it's not just the coffee). This short ‘n sweet Bathroom Break is all about being a weekend warrior, no Sunday Scaries here.

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.  Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he's here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do.  What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it's our job to paint the picture so others understand why we do things.  Plus, what's smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior. Whether you're a Marketer at a large company or at a startup, this is the episode for you.  Follow Steve: LinkedIn: https://www.linkedin.com/in/stevestano/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Influencer marketing isn't just for DTC anymore and Sarah Adam is here to prove it.  As the force behind Wix's growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there's something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules.  Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting. Whether you're an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you. Follow Sarah: LinkedIn: https://www.linkedin.com/in/1sarahadam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you're probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you'll hear some strong opinions on self-checkout, impulse buys, and why Jay owns too many Lululemon hats.ㅤBest Moments:(01:10) Jay confesses he's never used self-checkout without needing help(02:28) Daniel explains why waitlists matter even if you're not launching a product(03:35) Jay shares how he turns a free event waitlist into a hype machine(04:42) Daniel drops the “rolling thunder” strategy for smarter launches(06:44) Limited quantity launches aren't just hype—they're insight gold(08:05) Jay admits he keeps buying hats he'll never wear at LululemonㅤFollow The Marketing Millennials podcast and connect with Daniel on LinkedIn to share marketing topics you want to hear in future episodes.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldn't make sense, like a free virtual event. Jay and Daniel talk about building hype…and what to do when that hype gets busted.   Plus, what's the biggest hacks in DTC vs. B2B SaaS? One is using the term “sold out” for social proof and the other is beta access. The OG upsell has always been a long line. How do you do that with a virtual service or product? This short ‘n sweet Bathroom Break is all about waiting…and waiting…and more waiting.

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it's becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.  I had a blast chatting with Marco, and you'll have a blast learning from him. Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠    Follow Daniel: YouTube:⁠ https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter:⁠ https://www.twitter.com/Dmurr68⁠ LinkedIn:⁠ https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

It's time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps.  But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different.  Plus, Tamara gives a real-life example about an AI-powered project and how she and her team determined whether their customers were valuable in the long run.  If you're a Marketer who wants to know more about MAP and segmentation, this is the episode for you…And it's only 13 minutes long. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer's phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social proof isn't optional anymore—it's table stakes(03:12) Generic testimonials kill conversions, but numbers make people act(04:38) A lo-fi customer video trumps a polished quote every time(05:32) Don't slap the same logos on every page—match them to your audience(06:30) Even attendee logos can drive event registrations if you use them rightFollow Daniel's show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Do testimonials and reviews actually sway people's opinions of your product?  According to Daniel, you NEED social proof on your website, and Jay agrees. But you don't want anything generic because it'll sound weird and forced. Instead, you'll want testimonials that are specific. Think: “This product cut our costs down by 150%,” or something similar. You want to show impact.  Also, what do your logos and landing pages look like? Make sure it matches your client. Daniel mentions thinking about targeting in tiers. You'll also want to consider what your customers care about, and not just the fluff.  Plus, should you pretend an unfunny text is funny? Jay tests it on Daniel.  This short ‘n sweet Bathroom Break is all about social proof and reviews.

A new special series is here, and yes, it's short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one's all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel's trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there's an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I'm looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay's tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel's favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here:

Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—they're about team alignment. Plus, you'll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).Best Moments:(00:56) Daniel finally scores a cool invite from a Miami restaurant thanks to his newsletter(02:31) Attribution is a compass, not a map—most marketers get lost by taking it too literally(03:21) Jay explains why last-touch attribution is nonsense, especially for anything more expensive than a phone case(05:39) Why obsessing over Facebook dashboard numbers makes marketers miss the real sales cycle(06:54) Jay's agency rips out their website for a single “book a call” page—here's what happened(08:42) Alignment, not attribution, is where the real fights (and fixes) happen between sales, marketing, and finance(09:25) The top companies put marketing leadership on actual sales calls—spreadsheets aren't enough(10:18) How “where did you hear about us?” and AI-powered call analysis catch what dashboards miss(10:37) The surprisingly non-glamorous way Daniel finds new restaurants (hint: TikTok, Reddit, and a lot of menu stalking)Go follow The Marketing Millennials podcast, but also tune in to this series—Bathroom Break—for quick marketing tips and more. Tell Daniel and Jay what you want to hear next by reaching out on LinkedIn.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.=================================================Best Moments:(01:56) Content names matter more than content itself(02:41) Ebook vs. guide: “guide” gets more downloads(03:47) Test names like checklist, playbook, blueprint(05:27) Sale names: don't stick with “summer sale”(06:04) Segment lists—custom names for each group(06:46) Write 20 headlines before any content(08:08) People buy the menu name, not the dish(09:41) Viral salads ruined Jay's favorite spot=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma