Podcasts about marketing millennials

Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are about to matter more than ever. He ran Marketing for over a decade at giants like Coca-Cola and Sky, then set out to rebuild the broken Martech stack from scratch. He and Daniel talk about the difference between automation and intelligence, why Duarte can smell AI copy from 10 miles away, and why he says everything AI touches becomes a commodity...except this 1 thing it still can't do. If you're a Marketer who wants to use AI without turning your work into slop, this episode is for YOU. Hit follow and leave a rating if this one got your brain going. It helps more Marketers find the show. -- Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel -- Follow Duarte: LinkedIn: https://www.linkedin.com/in/duartegarrido/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤTurns out the emails winning in an AI-summarized inbox are the ugly ones. Jay Schwedelson and Daniel Murray pick up the live text conversation from last week with fresh data on what Gmail, Apple Mail, and Copilot are actually pulling out of your sends, and the fix involves bullet points and a formula that fits in two hundred characters. There is also a genuine moral crisis about cheating on your barber, which somehow sets the tone for everything after it.ㅤBest Moments:(00:38) The haircut dilemma, and whether you can book with another stylist without earning the death stare(03:45) AI summaries pull 29 words on average, so the first 150 to 200 characters carry the whole email(04:15) Action plus product plus deadline, the formula lifting click-through rates around 19 percent(06:13) Bullets are ugly and they work, with pull rates of 77 percent in Gmail, 84 in Apple Mail, 92 in Copilot(07:29) Why vague, spammy headlines fall apart once a summary has to describe themㅤ(08:19) Over 70% of people say they are fine with AI reading their inbox to surface deals

AI summaries pull an average of just 29 words from your email, so every word in that window counts. Jay's formula for the first 150 to 200 characters is action plus product plus deadline, things like "Shop 40% off all Nike running shoes through Sunday at midnight" or "Register for the 2027 HR compliance briefing by Friday," and testing it is driving a 19% increase in click through rates. Bullet points matter even more: bulleted content gets pulled into AI summaries 77% of the time in Gmail, 84% in Apple Mail, and 92% in Microsoft Copilot. Daniel argues Marketing headlines need to evolve too, since vague hooks like "this is crazy" lose their punch once AI strips away the context. He and Jay also unpack a MediaPost survey showing over 70% of people are comfortable with AI scanning their inbox for deals and recommendations, though Daniel notes businesses are far warier about AI reading emails with internal strategy. The bigger idea: email Marketing is being rebuilt around what AI can actually read, and the prettiest template loses if it's not structured to get pulled into a summary. If you want the exact formulas and formatting Marketers are using to win in AI summaries right now, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/

Everyone's bracing for AI to take marketing jobs. Daniel Murray thinks the opposite is happening — and he's got a clear line on which marketers are actually at risk.Daniel built Marketing Millennials into a 1.4M-follower LinkedIn page, which isn't supposed to be possible for a company page. In this episode, he breaks down exactly how he did it: the tweet-screenshot play he started in 2020, why he posts in dark mode, the meme bank and hook bank he's been building for years, and what's actually working on LinkedIn right now that nobody's talking about yet.We also get into where AI fits — he uses it constantly, but not for the thing most people use it for. His take: AI gives you breadth; humans still own depth. The best information in marketing is still trapped in the heads of people doing the work, and it's never been posted online.Plus: how to make a B2B company page not feel like a slog, the evangelist hiring play, and what to actually do with a conference booth if you don't want to be the brand giving away pens.Connect with Daniel MurrayLinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/The Marketing Millennials: https://www.linkedin.com/company/the-marketing-millennials/Beyond Social is brought to you by Vista SocialManage every social channel from one place: https://vistasocial.comHosts: Barry Weston: https://www.linkedin.com/in/barry-weston/Chris Cunningham: https://www.linkedin.com/in/chrisclickup/✅ Visit our blog: https://bit.ly/3vXy3C2 ============================================================Follow us! Instagram: https://bit.ly/4aNFladFacebook: https://bit.ly/3vzDxmsLinkedIn: https://bit.ly/43TaEOHX: https://bit.ly/3vNfmRyTry Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube

After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it. As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and strategy behind unforgettable events. They explore why offline connection matters more than ever, how to design experiences that stick in people's minds, and the small details that make a huge difference. You'll also hear the story behind ConvertKit's Taylor Swift–themed studios, why vulnerability creates stronger communities, and how smart marketers should rethink the ROI of events. If you've ever wondered how to build moments people can feel (not just attend) this episode is your blueprint. Follow Haley: LinkedIn: https://www.linkedin.com/in/haley-janicek/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you land on a name when you're staring down fifty thousand options, and none of them feel right? Katie Miserany, Chief Communications Officer and Global Head of Marketing at SurveyMonkey, just led the naming and go-to-market for Launchpad, SurveyMonkey's new suite of market research tools built for Marketers with zero research background. Katie joined the company on the communications side, worked her way up to Chief of Staff, and took over the newly combined Marketing and Communications function about a year ago. And, Katie breaks down the six-step framework her team used to name Launchpad, why they started with a brief instead of a brainstorm, and how deciding who the product was NOT for (professional researchers who could build it themselves in SurveyMonkey) sharpened the name, the positioning, and the entire go-to-market. She also walks through how the internal debate between "SurveyMonkey Launch" and "SurveyMonkey Methods" got settled, not by whoever had the loudest opinion in the room, but by 4,500 survey responses. Plus, Katie tells the story of SurveyMonkey's 2021 rebrand attempt, when the company tried to shake its "silly" name to look more enterprise ready, and why the new CEO reversed that decision in 2023 and leaned back into the brand equity everyone already knew. Her take: with buyers asking ChatGPT and Claude about you before they ever search your name, brand and storytelling matter more now, not less. If you're a Marketer who's tired of guessing whether your next name, headline, or campaign will land, this is the episode for YOU. Follow Katie: LinkedIn: https://www.linkedin.com/in/katie-miserany/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤYour prettiest email might be the thing quietly costing you opens. Jay Schwedelson and Daniel Murray dig into AI summaries, the feature already rewriting preheaders inside Gmail, Apple Mail, and Copilot, and why the first 150 characters of your send now matter more than the design around them. There's also a detour into Burning Man, five straight years of Coachella, and Daniel's firm position on tents.ㅤBest Moments:(02:02) Daniel explains what live text actually is and why AI put it everywhere(02:49) The one email thing Jay says will matter most over the next twelve months(03:22) Copilot hits thirty million paid users and why that changes B2B email(03:59) What counts as live text, and why your JPEG and your alt text do not(05:24) Half your preheaders will not be your preheaders within six months(06:48) The prettiest email stops winning and email structure rewinds fifteen years

AI is already reading your emails before your subscribers do, and if you're not writing for it, your message might not make it to the inbox at all. Jay breaks down "live text," the actual HTML text in your email that AI tools like Gmail summaries and Microsoft Copilot scan to build inbox previews and rewrite preheaders. Copilot alone just hit 30 million paid users, up 10 million in a single month, so this isn't a niche problem. Jay's rule: the first 150 characters of your email need to carry your most important, most specific information (webinar details, offer terms, whatever the ask is) because that's the window AI summaries pull from. Images and JPEGs don't count, and alt text doesn't count as live text either, no matter what you've been told. He predicts that within six months, half of all preheaders will be AI generated instead of whatever Marketers actually wrote. Daniel adds that the preheader isn't dead, it's just unreliable now. His fix: write your opening body copy so it echoes what you'd want the preheader to say, so if AI does pull from it, the message still lands the way you intended. He also flags that this isn't just an email problem. The same summarization behavior is starting to show up in text messages, and Marketers need to start thinking about how their SMS gets condensed too. The bigger idea: the prettiest, most designed email templates are losing right now. If AI can't read the words inside your design, it doesn't matter how good it looks. Email Marketing is quietly reverting to a text-first format, closer to how it worked 10 to 15 years ago. If you want your emails to survive the next wave of inbox AI, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/

Mark Jung, Founder at Known and LinkedIn growth expert, joins the podcast to break down how to win on LinkedIn in 2026, from the new positive-signal-only feed, the LLM-trained algorithm, to the bio changes nobody is talking about. Listen to find out how your bio now matters more than your follower count, and how a brand-new creator with 50 followers can get the reach of someone with 50,000. Plus, get the link, hook, and posting moves Mark and Daniel use, and what cohort seeding is (and why it's choosing who sees your content). If your LinkedIn reach has dropped, your content performance feels inconsistent, or you're just tired of guessing what works, this episode is for you. Follow the show and drop a rating if this one leveled up your LinkedIn. It helps more people find us. [This episode originally aired in January 2026] Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤThere's a search trick on X that most marketers have never typed once, and it takes about ten seconds to pull the most viral post in your niche. Jay Schwedelson and Daniel Murray trade the exact syntax, the Grok prompts, and the filters that let you see what's actually working before you write a single word of content. It also starts with a bleeding heel and a lost loafer, so, you know, stick around. ㅤBest Moments:(00:47) Daniel spent more on one pair of shoes than ever, then lost half of them at a conference(01:47) Why X is the only social platform you can actually query like a database(02:13) The Grok prompt that surfaces high-engagement posts in your niche from the last 48 hours(03:21) Advanced search is back on X, and Jay spells out the exact string to type(04:43) Layering in minimum retweets, comments, date ranges, and media-only filters(06:30) If the syntax is hard to follow by ear, have ChatGPT, Perplexity, or Claude write it for you

There's a way to pull the most viral posts in your niche in about 10 seconds. But a lot of Marketers don't know it exists.In this Bathroom Break, Jay and Daniel break down how to mine X (formerly Twitter) for viral content you can actually use. Daniel shares the exact Grok prompt he uses to surface trending posts from the last 48 hours. Jay walks through X's advanced search, and the "min_faves" trick that filters for only the posts hitting your engagement threshold. Then they go deeper: filtering by retweets, comments, date ranges, and media type to see exactly which hooks are landing. Plus: a lost loafer mystery, a linen shirt betrayal, and Jay's full descent into his "embarrassing loser phase."If you're a Marketer who wants a repeatable way to find what content actually works, this episode is for YOU.Enjoying Bathroom Break? Follow the show and drop a review, Daniel reads every one and it makes his whole day.Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Adam McQueen of Klue built an entire in-house media network, the Compete Network, to prove B2B brands (and their content) don't have to be boring.He sits down with guest host Tamara Grominsky on why people follow people, not brands, and how to make B2B content people actually want to watch.Plus the "plumbing" that keeps a lean team shipping, and the "trophy room" trick Adam uses to prove ROI when there's no clean dollar figure.If you're a Marketer who wants to turn content into entertainment that drives real pipeline, this episode is for YOU.Enjoying the pod? Follow The Marketing Millennials and leave us a rating, it helps more Marketers find the show.Enjoying the pod? Follow and drop us a rating, it genuinely helps more Marketers find the show.Follow Adam:LinkedIn: https://www.linkedin.com/in/adam-mcqueen/Follow Tamara:LinkedIn: https://www.linkedin.com/in/tamaragrominsky/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Is SEO dead? Ross Simmonds, CEO & Founder of Foundation Marketing, says that's the wrong fight. In today's episode, Ross breaks down AI search, AEO, and how to get your brand cited by ChatGPT, Claude, and Perplexity. He also asks the real question: what happens AFTER you publish.Also: why Reddit is STILL the most underrated channel in Marketing, how to measure your AI visibility (from share of voice, to referral traffic, and the "how did you hear about us" trick), and the 1 silo problem invisibly killing most marketing teams.If you're a Marketer who wants to get found in AI search without drowning in content slop, this episode is for YOU.Enjoying the pod? Follow and drop us a rating, it genuinely helps more Marketers find the show.Follow Ross:LinkedIn: https://www.linkedin.com/in/rosssimmonds/Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMoving a kid into a college dorm apparently means losing a two-hour fight with a dresser, and Jay Schwedelson has the sweat to prove it. From there, he and Daniel Murray get into the marketing habits they are happy to watch die off, including one that everybody was told was the responsible way to do things. There is also a strong case that the email address you keep demanding from prospects is the wrong one entirely.ㅤBest Moments:(00:31) Jay builds a dorm dresser in two hours while the dad next door finishes his in 28 minutes(01:41) A GetResponse study says double opt-in is dying, and Jay could not be more thrilled about it(02:28) Roughly 30 to 40 percent of people never go back to confirm, so you quietly lose them(02:48) Spam complaints run higher on double opt-in lists because of who actually clicks that button(03:52) Personal emails match better on Meta and social since nobody puts work email on Facebook(05:40) Blocking job switchers from your content makes you the last vendor they ever call

Are there Marketing "best practices" costing you signups? (Yes.) Jay and Daniel call out 2 email tactics that are officially dying: double opt-in + requiring a work email to access your content. Jay breaks down the data on how double opt-in loses you 30 to 40% of your list AND spikes spam complaints. Daniel makes the case for personal emails over business ones (and why gating content behind a work address tanks conversions and retargeting). Plus, a Bob the Builder origin story, 1 demoralizing dorm dresser, and why a kid's toy needs 10 tools you probably don't own.If you're a Marketer who wants to stop following rules that hurt your list, this episode is for YOU. Enjoying Bathroom Break? Follow the show and leave us a review, Daniel reads every single one and it genuinely makes his day.Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when customers stop visiting your website and start buying straight from an AI chat?Ryan Gavin, CMO at Slack (part of Salesforce), joins Daniel to break down how AI agents are rewriting the Marketing playbook, from lead routing to content QA to the agent first internet.Plus: how 1 engineering agent saved a quarter of a million hours, how Ryan's team grades every piece of content with AI before it ever hits his inbox, and how every Marketer can shift gears from manual "doer" to strategic orchestrator.If you're a Marketer who wants to future proof your team for an AI and agent first world, this episode is for YOU.Hit follow and leave us a rating if you're loving the pod. It helps more Marketers find us.Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryan-gavin-seattle/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If execution is cheap now, what should Marketers really be getting paid for?Marvin Chow runs Marketing for Search, Gemini, and AI at Google, and he says the hire of the year is a Marketing engineer: a Marketer who thinks like a systems architect (not a project manager. Love you, project managers.).He breaks down the "barbell" reshaping every Marketing team, why taste and judgment are suddenly the premium skills, and how to actually show up in AI search as SEO, AEO, and GEO collapse into one. Plus, his brand bank rule and the AI sparring trick that puts Ogilvy and Olivia Pope on your board of directors.If you're a Marketer who wants to future-proof your role in the age of AI, this episode is for YOU.Hit follow and leave a rating if this one gave you something to steal. It helps more Marketers find the show.Follow Marvin: https://www.linkedin.com/in/therealmarvin/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤCopy, paste, post has been the default AI workflow for a lot of marketers, and it quietly stopped being safe. Jay Schwedelson and Daniel Murray dig into the watermarking wave hitting Claude and ChatGPT, why it now lives inside the writing itself rather than the metadata, and what still slips past detection right now. There is also a beignet incident and a boarding gate betrayal, so stick around for the back half.ㅤBest Moments:(02:25) Why Claude started watermarking images and how EU pressure kicked it off(03:24) The bigger story is a watermark woven into the text, not hidden in metadata(04:01) Treat these tools as a first draft stop, then move the work somewhere else(05:19) The open question of whether AI editing your own writing gets flagged too(06:50) What is actually working right now to keep images from reading as AI(07:57) Yesterday's workaround breaks tomorrow, so keep testing instead of assuming

Did you notice? The copy-paste era just ended. Jay and Daniel break down the "AI watch out era": Claude and ChatGPT are now baking watermarks into the text and images they generate, so your AI content can get spotted the second it goes live. Also: why this might actually be good news if you can make original work, why Claude just became a 1st-draft tool instead of a shortcut, and the Canva and screenshot moves Jay swears are still sailing past the detectors. (Plus beignet-related powdered sugar chaos and a cautionary tale about boarding a flight without your travel buddy.)If you're a Marketer who wants to keep using AI without getting dinged for it, this episode is for YOU.Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not That Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Andrew LeRay, Director of Brand Marketing at NWSL, is trying to close the gap between people who instantly recognize those four letters and people who still ask what they stand for.He breaks down where building a brand for a sports league is different than building 1 for a product, how the players become the brand, and how a Call Her Daddy cameo and a hydration partnership with Alex Cooper's Unwell became one of the league's biggest growth unlocks.Plus what changes when you go from a 150-year legacy brand like MLB to a self-described challenger brand only 3 years into its current era, and the Marketing hill Andrew will die on.If you're a Marketer who wants to build something people actually recognize, this episode is for YOU.Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewleray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if your whole Marketing plan was really just 1 big math problem?Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue number and work backwards to the win rate, budget, and headcount that'll get you there.Plus, why she plans off median win rate instead of the average, and why she splits targets when a vertical converts seven points lower than the core.She and Daniel also get into how pipeline math turns a tense sales negotiation into a calm one. (Want 10x coverage? Here's what it costs you in reps you can't hire.)Finally, she makes the case that briefs don't matter anymore, why she handed her CEO direct access to the data and stopped writing reports (including the AI stack behind it all).If you're a Marketer who wants to tie every dollar you spend back to revenue, this episode is for YOU.Hit follow and drop us a rating if this one lands. It genuinely helps us book bigger guests.Follow Amanda:LinkedIn: https://www.linkedin.com/in/amandajoycole/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤIt's August, which feels like an odd moment to be arguing about next year - and yet Jay Schwedelson and Daniel Murray make a solid case that your 2027 content is already running behind. The stretch from October through January is when calendars, predictions, and anything stamped with next year's date actually get consumed, and the AI platforms are scanning for recency signals right now. There's also a detour into the episodes neither of them ever released, including the one where Daniel was the guest.ㅤBest Moments:(03:00) Why the 2027 content clock is already running with roughly 60 days on it(03:25) Prediction pieces, remixed calendars, and event roundups worth building before Q4(04:29) The single content format that outperforms everything from October 1st through January(05:15) Stamping next year's date across your resources page so AI reads it as fresh(06:55) A webinar A/B test that shows what one year change does to registrations(08:33) The episodes that quietly never got published, including Daniel's own first appearance

It's July, but the smart money is already building content for 2027. You have about 60 days before the window opens, and the good news is, you probably have most of what you need to get started now. Jay and Daniel break down the exact content to have ready before October hits, why calendars are the format that gets consumed the most in Q4, how to remix content you already have instead of starting from scratch, and why adding 2027 recency signals to your resources page gets you pulled into AI answers before your competitors. If you're a Marketer who wants to prime their pipeline before 2027, this episode is for YOU. Hit play, then follow the show and leave a comment. It helps more than you'd think. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Email isn't dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren't the metrics you should be obsessing over. From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back. They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use. If you're an email marketer who wants to move beyond templates and start driving real engagement and conversions, this is the episode for YOU. Follow Naomi: LinkedIn: ⁠https://www.linkedin.com/in/naomiwest1000/⁠ Follow Daniel: LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing/⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

Every school is on social media. Almost none of them have built anything like what MIT has. Daniel sits down with Jenny Fowler, Director of Social Media Strategy at MIT and author of a book on organic social media, to break down the playbook behind growing the university's following to more than 7 million people across platforms, entirely organic, in a category most brands would consider one of the hardest to win. Jenny walks through her six M framework (mission, message, medium, management, metrics, monitoring) and why "medium," picking the one platform you can actually dominate, is the piece most brands skip first. She also explains why she refuses to chase algorithm changes, staying the course on strategy even when the numbers dip, because reacting to every shift means the algorithm never actually learns your audience. Plus, Jenny breaks down her "dream team" structure for a social department (a director, a manager, and specialist creators instead of platform experts), why social needs to sit at director or VP level to survive internal pressure, and how she stress tests every post for how it could get misread or trolled before it ever goes live. If you're a Marketer who wants a real playbook for building community instead of just a following, this is the episode for you. Follow Jenny:LinkedIn: https://www.linkedin.com/in/jennylifowler/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤEverybody quietly wrote off Facebook years ago, and Jay Schwedelson and Daniel Murray are here to tell you that was a very expensive mistake. Cheapest webinar registrations of any paid channel, the highest show up rate, and a groups play that works when every Slack community you ever joined went dead. Also settled on air: whether it is normal to eat dinner at the airport in the city where you actually live.ㅤBest Moments:(02:13) Facebook, the forgotten platform, and why tuning it out is costing you(02:42) The underpriced attention sitting on company pages and Reels shared over from Instagram(03:29) Why Facebook Groups are the one community play that still actually works(04:38) What Meta quietly launching a standalone Forum app tells you about where the energy is going(05:43) The dad hat brand running low spend ads to grow a group instead of a landing page(06:56) The lowest cost per registration and the highest show up rate across every channel they buy

We moved on to Instagram, TikTok, and LinkedIn. Meanwhile, the original mother of all social media platforms is low-key turning into one of the best, cheapest channels to reach your audience.Yep, we're talking about FACEBOOK.Jay and Daniel break down why Facebook is worth another look, and what's working there right now. They get into Facebook groups as the 1 community play that still delivers (and why Meta's new Forums app signals where the platform is headed), how brands like Dad Gang use groups for launches and product testing, and why Facebook gives them the lowest cost per registration and the highest show-up rate for B2B events.If you're a Marketer who wants underpriced attention and a channel your competitors are skipping, this episode is for YOU. Hit play, then follow the show and drop a rating. It helps more than you'd think. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless agent from an outstanding one. And finally, the AI hill Eric will die on (spoiler: it comes down to your data).If you're a Marketer who wants to understand how AI agents actually fit into your team, this episode is for YOU.Do me a favor: follow The Marketing Millennials and leave a rating. Takes ten seconds and helps more Marketers find the show. Follow Eric: LinkedIn: https://linkedin.com/in/ericzenz/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you make plain water feel like a $300 fragrance?Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped selling zero sugar and zero calories and started selling to emotions.Plus the brand's first OnlyFans page, placements from Love Island to Esther Perel, and why building future demand beats chasing the sale in front of you. If you're a Marketer who wants to take a bolder brand swing, this episode is for YOU.Do yourself a favor and hit follow so you never miss an episode, and drop us a rating while you're at it. It genuinely helps.Follow Allison: LinkedIn: https://www.linkedin.com/in/allison-cullman-03829731/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤYou have a file sitting inside LinkedIn right now with every connection, every DM and every comment you have ever made, and it takes about four clicks to get it. Jay Schwedelson walks through what happens when you drop that export into Claude alongside your CRM data and tell it to think like a chief revenue officer, while Daniel Murray shares the prompt he uses to pull clips, hooks and subject lines out of podcast transcripts he already recorded months ago. The whole thing wraps with the two of them pulling up their Uber passenger ratings on air, which does not go the way either of them planned.ㅤBest Moments:(00:11) The Uber small talk question nobody wants to answer honestly(02:06) Why AirPods are the polite way to opt out of any conversation(02:49) Daniel's prompt for turning old podcast transcripts into clips, hooks and subject lines(05:00) Feeding your full LinkedIn history into Claude and asking it to think like a CRO(06:14) The exact desktop click path to export your LinkedIn connection data(07:51) If your tool has no API connection, it might be time to find a different tool(08:41) A live Uber score showdown, including where to find your one-star count

Your best content ideas and warmest leads are already sitting in data you forgot you had. Jay and Daniel break down "AI ingestion": feeding transcripts, LinkedIn exports, and CRM data into tools like Claude so your AI actually knows your business and stays up-to-date. Daniel shares his exact prompt for turning one podcast transcript into clips, hooks, and subject lines that get watched past three seconds. Jay reveals the LinkedIn data trick that exports every connection, DM, and comment, then ranks who to reach out to first. Plus why your tools need an API connection or you'll fall behind. If you're a Marketer who wants to squeeze more content and more leads out of data you already own, this episode is for YOU. Enjoying Bathroom Break? Follow the show and drop us a rating, it genuinely helps more Marketers find us. Now go follow The Marketing Millennials. Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/ Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly that.Brandon talks to Daniel about how he treats AI agents like new hires, names and job descriptions included. Plus: the human SDR who got so good at managing an agent he got promoted to AE and closed 11 deals his first month. And how Asymbl hired 100 people in 100 days, out of 17,000 applications...with one single human recruiter.If you're a Marketer who wants to understand how AI agents and humans actually work together, this episode is for YOU.Enjoying the pod? Give us a follow and drop a rating, it helps more Marketers find the show.Follow Brandon: LinkedIn: https://www.linkedin.com/in/metcalf/Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't exist yet. Daniel sits down with Lindsey McFadden, CMO of Stretch Zone, to break down how she grew the brand from 60 locations to 425, with zero closures, ever. Lindsey walks through why "your first stretch is free" became the backbone of the entire acquisition strategy, and how you educate a market into a habit that didn't exist before you built it. Lindsey shares how Stretch Zone keeps hundreds of franchise owners rowing in the same direction with playbooks so simple she calls them "Fisher Price easy," one page campaign briefs, and a real estate team that heat maps every territory before a franchise agreement is ever signed. Plus, Lindsey explains why AI front desk agents are quietly failing her franchisees (one generated an ad with a leg bent completely backwards), and why her Marketing hill to die on is simple: AI's not gonna run your business for you. If you want to understand how to scale a brand across hundreds of locations without losing what makes it work, this is the episode for you. Follow Lindsey: LinkedIn: linkedin.com/in/lindsey-mcfadden-mba Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSomewhere between a rant about weird breakfast clubs and the great Taco Bell salad panic, there's a legit masterclass on subject lines hiding in here. Jay Schwedelson and Daniel Murray swap the moves that actually lift open rates, including the stuff no AI tool would ever hand you, like leading with ellipses, skipping capital letters, and writing subject lines so long they get cut off on purpose. It's half tactical, half unhinged, which is exactly what a bathroom break should be.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(00:44) Jay confesses the real problem with pickleball isn't the sport, it's having to talk to the same people every week.(02:22) Daniel's go-to subject line arsenal, from emojis to oddly specific numbers like 7, 11, or 6.5.(03:45) The Claude versus human split test, and why the human still usually comes out on top.(04:32) The case for absurdly long subject lines that fill the whole line and get cut off on purpose.(05:08) Starting a subject line with ellipses and dropping every capital letter to dodge the AI look.(06:49) Telling someone exactly who they are as the easiest engagement trick in marketing.

Your subject lines might be too clean, too correct, and too polished to actually get opened. Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trail off with ellipses, and odd numbers like 7, 9, or 13 instead of round ones. He also calls out his audience directly in the subject line ("For Marketers who...") and says it crushes every time he uses it. Jay counters with what he calls "un-AI" subject lines: intentionally long subject lines (100+ characters) that fill the whole line and get cut off on purpose, ellipses at the start of a subject line instead of the end (a 15% lift in open rates), and skipping capitalization entirely. His logic: if AI would never suggest it, it probably stands out. They also get into serialized numbering (numbering your newsletter editions so people notice when they miss one and go back to read it) and "vault content," repackaging your best existing content as a locked offer people have to unlock. The bigger idea: the goal isn't to write a "correct" subject line, it's to write one that doesn't look like everyone else's. If it looks like AI could've written it, it probably won't get opened. If you want subject line tactics that actually move open rates instead of just following best practices, this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years. His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver. Paul and Daniel get into why going viral too early can sink a young brand, how to know when to hold back versus hit the gas, and the 1 question he says every product has to answer before you scale it. If you're a Marketer or founder who wants to know when to market and when to wait, this episode is for YOU! Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠ --- Follow Paul on LinkedIn: https://www.linkedin.com/in/paul-reiss-7060381b7/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/ Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤYou would not expect a debate about short sleeves and flip-flops to bury a legitimately useful marketing lesson, but here we are. After Jay Schwedelson shows up in short sleeves for once and gets roasted for it, he and Daniel Murray get into the intent signals most teams walk right past, the tiny stuff like which CTA someone clicks, whether they hit reply, or if they left an emoji in a webinar. Turns out those throwaway behaviors are quietly telling you who is actually about to buy.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (02:35) Not every click is equal, and a hidden honeypot link quietly filters out the bots padding your numbers(03:14) Track clicks by where they sit in the email, because the people scrolling to the bottom are reading every wordㅤ(03:50) Separating ICP account clicks from the rest shows which topics your target accounts actually care about(04:31) The people tapping your lower CTA reach pipeline faster and turn into higher lifetime value customers(04:53) A webinar emoji reaction or a throwaway hello in your chatbot is a louder intent signal than most opens(05:53) Ask an easy reply question, then let AI turn those replies into first party data that also boosts deliverability

Most of what you're measuring in email Marketing is noise, and the signals that actually predict pipeline are hiding in places you're probably not even looking. Daniel breaks down why every email needs a honeypot link, an invisible link that only bots click, so you can strip out fake engagement before you ever look at your real numbers. He also makes the case for tracking every CTA separately, since the people who click a button at the bottom of an email are reading more of it and often move faster to pipeline than people who click the first thing at the top. He also talks about using AI to track reply rates and pull specific language out of replies to build first party data, and points out that replies quietly boost your email deliverability too. Jay adds a list of intent signals most teams ignore completely: an emoji reaction during a webinar, any interaction with a chatbot no matter what someone types, and more than 10 seconds spent on a pricing page. He says shoppers who click a bottom CTA show a noticeably higher lifetime value, and that these small, easy to miss actions should put someone on a VIP list because they predict who actually buys faster than a standard open or click ever will. The bigger idea here is a shift from counting activity to counting intent. Opens and clicks only tell you someone showed up. Replies, chatbot use, and CTA position tell you who is actually paying attention and close to buying. If you're a Marketer who is done guessing which leads are real, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Alex Rynne has spent 10 years inside LinkedIn as a Senior Content Marketing Manager. She and Daniel talk about what's working on the platform in 2026, why most B2B brands are boring when they don't have to be, and why the "post just to post" habit is drowning everyone in a sea of sameness. Plus: the content format Alex ranks #1 (it's probably not the one you post most), the 20/80 rule her team swears by, and the LinkedIn move that quietly turned her side videos into top converters. If you're a Marketer who wants to actually grow on LinkedIn instead of shouting into the void, this episode is for YOU. Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop. In a feed full of AI avatars and synthetic everything, the stuff that actually earns trust is the stuff AI can't manufacture. What breaks through in a feed full of AI content, and how do you scale it without turning into slop yourself? Kelly and Daniel get into why buyers' shortlists are shrinking even as their options explode, the one thing AI still can't fake (hint: it starts with a T), and the "lazy Marketer" trap that's quietly wrecking teams. If you're a Marketer trying to win mind share and build real trust in the age of AI, this episode is for YOU. Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show. Follow Kelly: LinkedIn: https://www.linkedin.com/in/kellyhcheng/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSomewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:07) Jay explains why he can't survive anything that spins in a circle(03:15) Jay calls out Daniel's favorite obsession: blended CAC(03:45) Daniel breaks down what blended CAC actually measures(04:33) Why attribution lies and makes channels like Meta and Google look better than they are(06:20) The case for tracking channels both blended and in silos(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it

If you're making budget decisions based on how each channel looks on its own, you're working with an incomplete picture. Daniel breaks down why blended CAC should be the number your whole operation runs against. Blended CAC is your total marketing spend divided by total customers acquired across every channel. It gives you room to invest in longer-term channels without panicking when one silo looks off, and it stops you from killing channels that are quietly lifting conversions everywhere else. Jay admits he runs everything in silos, channel by channel, and uses that to shift budget toward whatever's performing. Daniel pushes back: you need both. The blended number is your north star. The silos are your diagnostic tool. When blended CAC starts creeping up, that's when you go channel by channel to figure out what's wrong. The bigger idea: attribution will always make some channels look better than they are. Blended CAC cuts through that and shows you the real cost of growing your business. If you want a smarter way to manage your Marketing budget, this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend. To find out more, visit:www.workweek.com

When AI can spit out infinite content for free, is yelling into the void actually a losing game? In this LIVE panel, Daniel sits down with two experienced Marketers with strong opinions about what to do. Debbie Millman is a designer, author, and educator who founded the world's first ever Master's program in Branding at SVA. She's also hosted the podcast Design Matters for 21 years and is a Harvard Fellow. Christina Bottis is a CMO with 20+ years in B2B Marketing who has built brand at pretty much every size and stage of company. In this episode, taped live, they get into what "breaking through" actually means, because it's not volume. It's A+ content, real consistency, and a strategy that makes you behave differently from your competitors (not just a fancier plan). Debbie also talks about brand as "manufactured meaning" and why our reptilian brains are wired to hate every rebrand on sight. Plus the big 1: when everyone can generate everything, what's the new scarce resource? The panel makes the case for taste, ingenuity, and originality, and why the Marketer who keeps building real fundamentals (instead of outsourcing them all to AI) becomes the most valuable person in the room. Also in this episode is a script for how to defend the value of brand - from showing short AND long-term wins, to moving fast without skipping your ICP foundations, and why your audience wants to hear from the real people behind the brand, not the brand itself. If you're a Marketer who wants to learn how to build a brand that cuts through in the AI era, this is the episode for YOU. Follow Debbie: https://www.linkedin.com/in/deborahmillman/ Follow Christina: https://www.linkedin.com/in/christinabottis/ Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

What if your most "customer-obsessed Marketing” is built on stuff your customers don't actually do? Molly Strawn-Carreño is Director of Brand Growth at AYTM, and she's spent years getting researchers and Marketers to finally speak the same language. She sits down with Daniel to break down what real market research looks like now that AI is in every Marketer's toolkit. They dig into the “Say-Do Gap,” aka the canyon between what people tell you (like in a survey) vs what they actually purchase (like, organic strawberries for the kids, very much NOT-organic broccoli for the husband). Molly shares how to word your questions so people give you the truth instead of an aspirational highlight reel. Plus she calls out exactly where AI earns its keep in research (chewing through mountains of historic data, narrowing 50 options down to 3) and where AI face-plants (predicting the next weird trend, because no model saw tinned fish charcuterie boards coming). And she lays out the Marketing hill she'll die on: Marketing and sales have to work together, and good Marketers own the entire customer lifecycle, not just the second a lead converts. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Molly: LinkedIn: https://www.linkedin.com/in/molly-strawn Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver wish you could hand your ad copy to David Ogilvy and get notes back? Daniel Murray and Jay Schwedelson turn that into something you can actually do, trading the two AI moves they each reach for when they want sharper work instead of a faster first draft. It's a quick one, with a detour into Jay's surprisingly committed strategy for never being spotted near a bathroom, but the tactics are the kind you'll try the same afternoon.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:27) Daniel has AI critique his copy through the principles of the ten best to ever do it, Sugarman and Ogilvy included.(03:35) Jay's take on why it works, the model has absorbed everything those experts ever published, so you get their real input.(04:52) The step most people skip, write it yourself first and let AI refine, or you just end up sounding like them.(05:22) Jay asks all five major LLMs for the top fifty questions buyers actually type in.(06:32) Find the four or five questions that overlap across every platform and you have your headline content.(07:28) Daniel layers in Reddit, Quora, and G2 to catch the pain points people post in public.

Most Marketers are using AI to generate. The ones winning right now are using it to interrogate. Jay breaks down a two-minute tactic he's been running with clients: go to all five major LLMs (ChatGPT, Claude, Gemini, Copilot, and Grok) and ask each one for the top 50 questions people are asking about your product or service. Then cross-reference the outputs to find what shows up on every platform. Those overlapping questions are your go-to-market. Your blog titles, your podcast topics, your offer angles, your webinar hooks — all of it, handed to you by the market itself. Daniel adds his own layer: before you let AI anywhere near your copy, write it yourself first. Then feed it in and ask AI to critique it through the lens of the greatest copywriters and strategists who ever lived. What would the legends say about your hook? Your offer? Your opening line? That's how you use AI as a refinement partner instead of a crutch — and the difference in output is night and day. The bigger idea: AI isn't the shortcut most Marketers think it is. Used right, it's the smartest pressure test in the room. If you want AI prompts that actually change what you ship, this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It's changed a LOT.  The key to keeping up? Personalization strategies. It may seem simple, but it's super effective: it drives customer loyalty and creates trust. Creating a personalized experience at any touchpoint makes customers feel like you know exactly what they need.  Also, having a large following doesn't always equate to large sales. There's a lot of noise on the internet, and it's getting even noisier. How can you turn those followers into paying customers?  And, podcasting is the backbone of Amy's business. When you create a podcast, you have the opportunity to integrate it with your other platforms. It's a huge asset to building your brand.  If you're a marketer who wants to scale BIG this year, this is the episode for you.  Follow Amy: LinkedIn: ⁠https://www.linkedin.com/in/amyporterfield/⁠ Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤSomewhere over the Atlantic, a soccer fan is white-knuckling a full-size bottle of ranch dressing in their carry-on, and that is exactly where Daniel Murray and Jay Schwedelson start before getting to the part that should rattle every marketer: most of the opens and clicks in your reports were never human. If your numbers look incredible, the bots are probably flattering you, and if they look terrible, you have a real deliverability or content problem hiding underneath. It is a fast, funny run through the zero-click era and why sending more email is not the crime people make it out to be.ㅤBest Moments:(02:45) Roughly 95% of clicks can be bot activity, and a honeypot link in the newsletter proved it.(03:25) Not a single one of your email metrics is accurate, and it keeps getting worse.(04:44) If a contact opens every email you ever sent, that is not a superfan, it is bots wrecking your lead scores.(05:21) Welcome to the zero-click era, where the real goal is making things people actually want to share.(06:32) No-agenda marketing builds equity in someone's brain long before they are ready to buy.(08:29) Relevancy is married to frequency, so the more relevant you are, the more often you can send.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤTurns out the fastest way to get over flinching at every bug at the dinner table is to suit up and stand in a cloud of fifty thousand bees, which is roughly the same energy Daniel Murray and Jay Schwedelson bring to email strategy. The real payoff here is a tactic most marketers are too nervous to run: hitting your database twice in a single day. Stick around for why the angry opt-outs are worth it, and the humbling reminder that almost nobody remembers your messaging as well as you think they do.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:33) Jay suits up in a hazmat suit around 50,000 bees just to stop swatting at dinner(03:20) The aggressive play most people swear they could never run, two email sends to the same database in one day(04:15) Stacking urgency across two sends pushes conversions up more than thirty-five percent(06:33) A book launch nobody noticed, even the friend who follows everything Jay does(07:31) Why repeating the same message beats inventing a new one every time(08:27) When in doubt, send them out, and when in doubt, opt them out

Most teams roll out the VIP treatment for anyone who already swiped a card, then quietly ignore the people circling the website five times in a week. Jay Schwedelson and Daniel Murray make the case that your loudest buying signals are sitting in segments you probably never bothered to build, hiding in plain sight while you fuss over the folks who already converted. There is also a detour into bikini-store career advice and the structural horrors of the Rhode Island accent, so adjust your expectations accordingly.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:00) The VIP segments already sitting in your database that you keep sleeping on(02:40) Why pain-point segmentation beats another round of lead scoring(03:19) The argument for in-person events being the strongest intent signal you have(04:00) Five site visits or eight email clicks is nobody's accident(05:27) Lifetime value of audience deserves as much love as lifetime value of customers(06:37) How brands quietly torch loyalty by only reaching out at renewal time(07:15) The dedicated send you owe subscribers who have stuck around five years