Podcasts about jobs to be done

What do candy bars, couches, and car dealerships have in common? For Andrew Glaser, they're all opportunities to understand how real people make decisions — and why most product teams get those decisions wrong.   In this episode, Andrew shares his journey from hedge fund manager to product strategist, and now founder of Swizzle, an AI product built around Jobs to Be Done (JTBD) thinking. He opens up about how false positives, feature bloat, and over-reliance on personas lead teams down the wrong path — and what it really takes to make something customers will hire. We get into the guts of JTBD, from how to know when you've hit causality in an interview, to why understanding tradeoffs is more useful than knowing demographics. Andrew shares practical frameworks and surprising stories — including what Snickers can teach you about product-market fit, why most sofas don't sell, and how Intercom 15x'ed revenue just by reframing how they talked about their product.  Whether you're building software or selling furniture, this conversation will challenge how you think about customer insight — and give you tools to sharpen your product bets. Inside the episode… Why false positives in customer research can wreck a strategy How JTBD helped turn around a billion-dollar furniture retailer The 4 real jobs behind buying a sofa  Snickers vs. Milky Way: A JTBD breakdown of context and tradeoffs What most people get wrong about customer interviews Why personas don't drive decisions — and what actually does How Intercom used JTBD to grow from $5M to $75M Using AI to support high-consideration decisions How to know what your product is allowed to suck at Why survey data without context leads to bad bets     Mentioned in this episode Andrew's Startup Swizzl -  https://swizzl.ai/ Andrew's cofounder Bob Moesta - https://therewiredgroup.com/about/bob-moesta/ Clay Christensen's HBR article: “Know Your Customers' Jobs to Be Done” - https://hbr.org/2016/09/know-your-customers-jobs-to-be-done “Demand-Side Sales” by Bob Moesta - https://www.amazon.com/dp/1544509987/?bestFormat=true&k=demand%20side%20sales%20101&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k0_1_12&crid=8C2BLR9H1HF6&sprefix=demand%20side%20 “Competing Against Luck” by Clayton Christensen - https://www.amazon.com/Clayton-Christensen-Competing-Against-%E3%80%902018%E3%80%91/dp/B07KPWQQY3/ref=sr_1_2 Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.   Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence

Episode SummaryIn this episode of OnBase, host Chris Moody is joined by Alison Mendoza to dive into the power of the Jobs-to-be-Done (JTBD) framework and its transformative impact on innovation, marketing, and product strategy. Alison shares her non-linear journey into R&D, how her background in linguistics shapes her collaboration with engineers, and how JTBD allows companies to avoid blind spots and uncover real customer needs.Listeners will gain insights into how Honeywell uses behavioral science and JTBD to drive meaningful product adoption, why traditional voice-of-customer methods often fall short, and how AI is unlocking strategic work by automating repetitive tasks. From uncovering misaligned innovation strategies to empowering teams through better language and observation, this episode is a masterclass in modern customer-centric thinking.Key takeaways:Jobs-to-be-Done (JTBD) vs. Hypotheticals: JTBD eliminates guesswork by focusing on observable behaviors, not hypothetical customer desires.Behavioral Science + JTBD = Impact: The fusion of decision-making psychology with JTBD drives better adoption and product-market fit.Innovation Pitfalls: Over-reliance on competitor analysis or legacy processes can limit true innovation.Speak Their Language: Product teams must translate customer outcomes into language engineers can act on.AI for Strategic Work: Honeywell's $120M in AI-driven savings shows how tech can free time for impactful, strategic work.Quotes:“We don't really have to worry about product-market fit if we've built a product on the Jobs-to-be-Done framework.”“If you use AI for simple tasks, it will give you simple output. Use it for complex challenges—like segmentation or positioning—and you'll see exponential value.”Best Moments Tech recommendations:⁠⁠Notebook LM (Google)⁠⁠: A powerful AI research assistant ideal for strategic marketing and A/B testing.Resource recommendations:⁠⁠Thinking, Fast and Slow⁠⁠ by Daniel KahnemanBooks by ⁠⁠Jonah Berger⁠⁠ – Practical marketing playbooks from the Wharton professor⁠⁠321 Newsletter by James Clear⁠⁠ – Weekly insights on habits, strategy, and self-improvementLeaders to follow:⁠⁠Chandler Stillman⁠⁠– Director, Marketing & Customer Experience at ADDMAN⁠⁠Liz Schmittou⁠⁠– Brand & Marketing Content Leader at ADDMAN⁠⁠Emily Carr⁠⁠– Consulting Account Lead at Google⁠⁠00:30⁠⁠Alison's global career journey from flight attendant to R&D innovatorBest moments:⁠⁠03:00⁠⁠JTBD explained and why most voice-of-customer methods fall short⁠⁠08:30⁠⁠How to bridge engineering and customer outcomes with the right language⁠⁠14:00⁠⁠The synergy between behavioral science and JTBD in shaping innovation⁠⁠16:40⁠⁠Honeywell's AI success: $120M saved through automation and productivity tools⁠⁠20:20⁠⁠The evolving challenges of B2B marketing and the role of dynamic contentAbout the guest:Alison is the Global Sr. Director of Innovation at Honeywell International, leading innovation and growth across the Honeywell portfolio of businesses. With over 15 years of global experience, she integrates customer-centric expertise in aerospace and advanced technology sectors. Alison is also a member of the Strategic Communications Committee at AUVSI and actively recruits for the Honeywell Political Action Committee. She shares insights on innovation, communication, persuasion, and leadership in her LinkedIn blogs.⁠⁠Connect with Alison⁠⁠.

The Economic Policy Institute estimates there are 2.4 million employees in U.S. agriculture and Purdue finds that 40% of new ag jobs go unfilled. One entrepreneur is turning to computer vision, artificial intelligence and robotics – maybe a little autonomy – to try to address these challenges facing farmers. Mike Jacob, founder and CEO of TerraForce, joins to talk farmer-led innovation, solving for the labor gap and jobs to be done. We get into: The overview of the farm labor market, its challenges and where TerraForce specifically focuses right now in the specialty melon crop market What challenges face melon producers when it comes to harvest How Mike sees this new era of AI and computer vision shaping precision in agbioscience innovation What TerraForce does, solving labor challenges and how they plan to tackle a real problem facing farmers Mike gets into seeing his first melon harvest, identifying the problem to be solved and innovating from there The criticality of melons – yes melons – to make an impact on his community as an entrepreneur Where the TerraForce product sits today and how regional producers are the critical testbed to the company's success TerraForce's recent fundraise and what it will enable them to do Mike's take on the ag's jobs to be done: ag becoming less optimized and finding ways to become more resilient to big changes

The Economic Policy Institute estimates there are 2.4 million employees in U.S. agriculture and Purdue finds that 40% of new ag jobs go unfilled. One entrepreneur is turning to computer vision, artificial intelligence and robotics – maybe a little autonomy – to try to address these challenges facing farmers. Mike Jacob, founder and CEO of TerraForce, joins to talk farmer-led innovation, solving for the labor gap and jobs to be done. We get into:  The overview of the farm labor market, its challenges and where TerraForce specifically focuses right now in the specialty melon crop market What challenges face melon producers when it comes to harvest How Mike sees this new era of AI and computer vision shaping precision in agbioscience innovation What TerraForce does, solving labor challenges and how they plan to tackle a real problem facing farmers Mike gets into seeing his first melon harvest, identifying the problem to be solved and innovating from there The criticality of melons – yes melons – to make an impact on his community as an entrepreneur Where the TerraForce product sits today and how regional producers are the critical testbed to the company's success TerraForce's recent fundraise and what it will enable them to do Mike's take on the ag's jobs to be done: ag becoming less optimized and finding ways to become more resilient to big changes 

Facilitation isn't just about guiding a process—it's about creating meaning. And in this episode, Jim Kalbach, author of The Jobs To Be Done: Align Your Markets, Organization, and Strategy Around Customer Needs, shares how facilitation and Jobs to Be Done (JTBD) go hand in hand.We dive into the art of moving from insight to action, exploring how facilitators and leaders can use JTBD to break through assumptions, foster collaboration, and design experiences that truly serve the people they're meant for.Jim shares his own journey—from journey mapping to facilitation—revealing how shifting the focus from solutions to human needs changes everything.Find out about:Why facilitation isn't just about neutrality—it's about shaping meaningful outcomesThe power of customer journey maps as tools for conversation and sense-makingHow Jobs to Be Done helps teams focus on real human needs, not just solutionsWhy co-creation leads to better collaboration, alignment, and decision-makingHow to avoid “workshop amnesia” and keep momentum alive after a sessionPractical ways to embed customer-centric thinking into everyday workDon't miss the next episode: subscribe to the show with your favourite podcast player.Links:Watch the video recording of this episode on YouTube.Jobs to be Done ToolkitConnect to GUEST:Jim on AmazonLinkedIn Support the show✨✨✨Subscribe to our newsletter to receive a free 1-page summary of each upcoming episode directly to your inbox, or explore our eBooks featuring 50-episode compilations for even more facilitation insights. Find out more:https://workshops.work/podcast✨✨✨Did you know? You can search all episodes by keyword to find exactly what you need via our Buzzsprout page!

A ton of people I speak to in B2B talk about the JTBD approach. So I had to bring on Bob because I have many questions. Bob Moesta is an entrepreneur and innovator known for his Jobs-To-Be-Done (JTBD) theory. He started 10 companies and is currently the Co-Founder of the Re-Wired Group.Here's what we cover:Define Jobs-To-Be-Done (JTBD) for someone unfamiliar with it;How sales and buying aren't the same and why that matters;Where did JTBD Theory come from;People don't buy things, they hire to help them make progress;Deconstructing the parts of JTBD: push, pull, friction, habit, frame the solution;Should we trust what our customers say;How many customers do you need to talk to for good insights;Which customer insights to ignore;Bob walks me through an example for a company using the JTBD Theory;What's the most important question to ask in customer interviews;How to dig for energy in customer interviews;Mistakes people make when implementing the JTBD framework;The Jobs To Be Done Handbook is from 2014, what has changed about the way you think about and apply JTBD;How do you see JTBD fitting into the context of AI and automation.Bob on LinkedIn: www.linkedin.com/in/bobmoestaThe Re-Wired Group: therewiredgroup.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠www.linkedin.com/in/annafurmanov⁠Website: ⁠furmanovmarketing.com

Bob Moesta, co-creator of the Jobs to Be Done framework, recently published a new book, Job Moves. Drawing from interviews with over 1,000 people about their career transitions, it offers a practical playbook for career development. In our conversation, we discuss:• The four different “quests” that drive career changes• Why job features (salary, title) matter less than experiences• How to identify what gives you energy vs. drains you• The power of taking a “jobcation”• A template for crafting your career story• Tips for hiring and retaining great talent• The importance of prototyping potential careers• Much more—Brought to you by:• Eppo—Run reliable, impactful experiments• Vanta—Automate compliance. Simplify security• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/how-to-find-work-you-love-bob-moesta—Where to find Bob Moesta:• X: https://x.com/bmoesta• LinkedIn: https://www.linkedin.com/in/bobmoesta/• Website: https://www.jobmoves.com/• Podcast: https://pca.st/gg6goo1n—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Bob's background(05:10) Bob's new book, Job Moves(09:31) Job features vs. job experiences(11:16) Four reasons people leave jobs(17:20) Energy drivers and energy drains(31:05) Prototyping your next job(34:32) Pushes and pulls(40:01) Understanding that no job is perfect(43:18) Taking a jobcation(51:22) Finding the right next step(55:18) Navigating job applications and interviews(58:28) How to craft your career story(01:04:04) Strengths and weaknesses: leveraging your superpowers(01:06:21) Hiring and writing job descriptions(01:11:20) Self-awareness and founding a startup(01:21:24) Conclusion and final thoughts—Referenced:• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-jtbd-bob-moesta• Ethan S. Bernstein on LinkedIn: https://www.linkedin.com/in/ethanbernstein/• National Geographic: https://www.nationalgeographic.com/• Radical Candor: From theory to practice with author Kim Scott: https://www.lennysnewsletter.com/p/radical-candor-from-theory-to-practice• Building a long and meaningful career | Nikhyl Singhal (Meta, Google): https://www.lennysnewsletter.com/p/building-a-long-and-meaningful-career• The Story Spine (also known as Pixar's Story Structure): https://www.storyprompt.com/blog/the-story-spine-also-known-as-pixars-story-structure• Tobi Lütke on LinkedIn: https://www.linkedin.com/in/tobiaslutke• Job Moves resources: https://www.jobmoves.com/resources• Why Employees Quit: https://hbr.org/2024/11/why-employees-quit—Recommended book:• Job Moves: 9 Steps for Making Progress in Your Career: https://www.amazon.com/Job-Moves-Making-Progress-Career/dp/0063283581—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Im Gespräch mit Beat Walther, Partner bei Vendbridge, tauchen wir tief in die Denkhaltung hinter Jobs to Be Done ein. Beat teilt mit uns, wie dieses Konzept Unternehmen hilft, Kundenbedürfnisse wirklich zu verstehen, Innovation gezielt zu lenken und Vertriebserfolge messbar zu machen. Wir sprechen über konkrete Beispiele – von Zigaretten bis zu Burgunderweinen, von Sägereibränden bis hin zu BHs – und zeigen, wie wichtig es ist, Bedürfnisse in ihrer Tiefe zu erkennen. Beat verrät, wie Unternehmen durch die Kombination von Daten und Empathie Kundenprobleme präzise identifizieren und Lösungen entwickeln, die wirklich relevant sind. Perfekt für alle, die wissen möchten, wie man aus Pain Points Wachstumspotenziale schafft – egal ob in der Produktentwicklung, Strategie oder im Vertrieb. Hör rein und lass dich inspirieren, die Welt aus einer anderen Perspektive zu sehen!. Wertvolle Erkenntnisse, wie immer aus der Sendeanstalt Beromünster. 

Ever wondered what makes customers choose one product over another? It's not always about flashy features or marketing hype. It's about solving their problems and fulfilling their needs. In this episode of Startuprad.io, we delve into the fascinating world of Jobs to Be Done (JTBD) with the creator of the theory himself, Tony Ulwick. Tony Ulwick, the founder and CEO of Strategyn and a renowned innovation expert, takes us on a journey through the JTBD framework. Discover how this customer-centric approach can revolutionize your product development process, helping you identify the "jobs" customers are "hiring" your product to do. Our Sponsor Vanta Make compliance simple—get $1,000 off now at vanta.com/startupradio In this episode, you'll learn: The core principles of JTBD and how it differs from traditional market research. How to identify and prioritize customer needs using the JTBD framework. Practical steps to implement JTBD in your product development process. Real-world case studies of companies successfully using JTBD to create winning products. The benefits and challenges of the JTBD approach. Prepare to be inspired and challenged as Tony shares his insights on: Why most product development efforts fail. The importance of understanding customer motivations. How to segment markets based on unmet needs. The role of AI in the future of JTBD. This episode is a must-listen for: Entrepreneurs and product managers looking to build better products. Marketers seeking to understand customer behavior. Innovators and change-makers who want to create products that truly matter. Anyone interested in the future of product development and customer-centricity. Tune in now and discover the secrets to building products that customers truly love! Show Notes: Guest: Tony Ulwick, Founder and CEO of Strategyn Topics: Jobs to Be Done (JTBD), Outcome-Driven Innovation (ODI), Customer Needs, Product Development, Innovation, Market Research Links: Strategyn: https://www.strategyn.com/ Jobs to Be Done website: https://jobstobedone.org/ Tony Ulwick's books on Amazon: https://www.amazon.com/Tony-Ulwick/e/B001H6MZJC Free eBook/Audiobook: https://jobstobedonebook.com/ Blog post: http://startuprad.io/post/jobs-to-be-done-a-framework-for-building-better-products Interested in Working with us? Have a look here: https://www.passionfroot.me/startupradio

BRX Pro Tip: Jobs to Be Done Theory Explained Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, thank goodness you’re such a prolific reader, and you capture so much, and return it to the organization and share it with our community. Give us […]

In this episode of the Volunteer Nation Podcast, Tobi dives into the art of expanding volunteer roles within nonprofits. Inspired by a recent workshop, she breaks down the essential steps to designing an effective volunteer program that truly meets organizational needs. From setting clear volunteer goals to brainstorming new roles, aligning with volunteer interests, and collaborating with colleagues, Tobi shares a practical, step-by-step approach to unlocking the full potential of volunteer talent. Full show notes: 146. Expanding Volunteer Jobs to Be Done at Your Nonprofit Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Join us for a thought-provoking discussion with Jen Blatz as we reimagine the role of personas in UX design. Discover how the Jobs to Be Done framework can lead to more meaningful, user-centric strategies that align with real-world needs. The post 109. Personas vs Jobs to Be Done: A UX Showdown with Jen Blatz appeared first on Beyond UX Design.

Join us for a thought-provoking discussion with Jen Blatz as we reimagine the role of personas in UX design. Discover how the Jobs to Be Done framework can lead to more meaningful, user-centric strategies that align with real-world needs. The post 109. Personas vs Jobs to Be Done: A UX Showdown with Jen Blatz appeared first on Beyond UX Design.

A truly customer-focused content strategy is the cornerstone of good customer experiences.  Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework.  This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies. https://ellessmedia.com/csi/rob-punselie/

Mike Simmons explores the art of effective meetings using a "Jobs to Be Done" framework. As a leadership coach and expert in organizational dynamics, Mike breaks down common meeting challenges, offers actionable strategies, and introduces practical tools for fostering clarity, engagement, and collaboration. Three Key Quotes from Mike Simmons "Clarity is key—if you don't have a specific objective for the meeting, you're setting everyone up for frustration." "Stop combining decision-making, information-sharing, and collaboration into one meeting—it wastes time and energy." "Leverage the collective intelligence of your team to solve problems and design solutions collaboratively." Mike dissects meeting inefficiencies and introduces an approach that leverages a "Jobs to Be Done" framework to improve the effectiveness of your meetings. Categorizing meetings into decision-making, information-sharing, and collaborative types. By avoiding multitasking and fostering clarity, leaders can eliminate wasted time, enhance engagement, and drive meaningful outcomes. Tools like guided whiteboard sessions and clear next steps improve team alignment and accountability. Five Key Takeaways Define Meeting Objectives Clearly Meetings without objectives lead to confusion and wasted time. Use tools like a call plan to set the purpose and desired outcomes. Align the team on specific goals before starting. Different Types of Meetings Serve Different Purposes Decision-making: Share criteria and ensure alignment in advance. Information-sharing: Prepare pre-read materials and anticipate Q&A. Collaboration: Solve problems, design solutions, or align strategies as a group. Avoid Combining Meeting Types Multitasking meetings dilute focus and reduce effectiveness. Assess each meeting's purpose and categorize accordingly. Create specialized agendas for each meeting type to enhance efficiency. Clarify and Assign Next Steps Use tools like color-coded notes or whiteboards to document decisions. Specify “who will do what by when” to ensure accountability. Publicly document agreements to eliminate misunderstandings. Harness the Power of Collaboration Guided whiteboard sessions enhance problem-solving and team cohesion. External facilitators can neutralize biases and encourage fresh perspectives. Leverage team diversity to innovate and tackle complex challenges effectively.

Gosia Smoleńska: Growing Trust As A Product Owner, A PO Superpower Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Trust-Building Product Owner Gosia illustrates the characteristics of an exemplary Product Owner. These individuals build trust with their teams, challenge ideas respectfully, and maintain transparency about their concerns. Great POs actively seek feedback, clearly communicate the customer's voice, and leverage tools like Jobs To Be Done to align features with the company's strategy. Inviting customers to share their experiences with the team ensures that development stays user-focused and relevant. The Bad Product Owner: The Anti-Pattern of Control In The PO Role In contrast, Gosia describes a Product Owner who undermined team trust by changing estimation figures without the team's knowledge. During a meeting focused on affinity estimation for an upcoming release, the PO erased the team's work and provided altered estimates to the business. This action broke trust and disenfranchised the team, showcasing an anti-pattern where the PO assumes control rather than fostering team ownership. Such behavior can lead to decreased morale and a lack of transparency. Self-reflection Question: How do you ensure your actions as a Product Owner build trust and foster collaboration within your team? [The Scrum Master Toolbox Podcast Recommends]

Mike Simmons explores the intersection of leadership and meetings, focusing on how intentional planning and effective communication transform gatherings into powerful catalysts for success. He shares insights on running impactful meetings, leveraging collaboration, and cultivating leadership from self-awareness to organizational influence. 3 Key Quotes from Mike Simmons "Leadership starts with self. Once you lead yourself well, you earn the right to lead others." "Design backward and execute forward—clarity on objectives leads to impactful meetings." "Collaboration thrives when the right people are in the room, listening and engaging authentically." In this episode, Mike shares how leadership principles can transform meetings into catalysts for action. From decision-making to collaboration, he outlines strategies to align teams, solve problems, and achieve goals. Mike highlights tools like guided whiteboard sessions and the importance of starting with self-leadership to build stronger, thriving organizations. Find Your Catalyst at https://www.findmycatalyst.com/ 5 Key Takeaways Leadership in Meetings Effective leadership starts with self-awareness and self-confidence. Leading others is earned through personal growth and success. Leadership extends from individuals to teams, then organizations. Types of Meetings Decision-making: Provide clarity and criteria for group choices. Information-sharing: Engage through Q&A while conveying structured content. Collaboration: Solve problems or align on strategies collectively. Meeting Design Principles Have a call plan: Know objectives, participants, and desired outcomes. Design backward: Plan meetings to achieve specific next steps. Limit action steps: Keep follow-ups focused and manageable. Guided Whiteboard Sessions Enhance engagement using visual collaboration tools. Leverage group intelligence to align on tactics and strategies. Outside facilitators bring unbiased perspectives to problem-solving. Event and Meeting Preparation Define goals: Outline clear objectives for every interaction. Utilize tools: Event apps can facilitate connections and planning. Be curious: Engage with others authentically to build lasting relationships. Schedule a Guided Whiteboard Session with your team at https://www.findmycatalyst.com/whiteboard

This interview was recorded at GOTO Amsterdam for GOTO Unscripted.http://gotopia.techRead the full transcription of this interview here:https://gotopia.tech/articles/329Flavia Naezer - Product Thinker, Public Speaker, ArtistJulian Wood - Serverless Developer Advocate at AWSRESOURCESFlaviahttps://github.com/flavianaezerhttps://www.linkedin.com/in/flavia-naezer-449b285https://x.com/flaviasomethingJulianhttps://twitter.com/julian_woodhttp://www.wooditwork.comhttps://www.linkedin.com/in/julianrwoodLinkshttps://dl.acm.org/doi/pdf/10.1145/3595878https://www.designcouncil.org.uk/our-resources/the-double-diamondDESCRIPTIONExplore the evolving relationship between technology and product management with Julian Wood and Flavia Naezer. Discover how Flavia's tech and product expertise highlights the need for user-centric design thinking and thorough research in developing internal tools and platforms.Discover how Julian and Flavia explore the intersection of tech and product management, highlighting the importance of user-centric design and thorough research in developing internal tools and platforms.RECOMMENDED BOOKSMarty Cagan • Inspired • https://amzn.to/4e5l2r2Anthony W. Ulwick • Jobs to Be Done • https://amzn.to/4elaVhuGregor Hohpe • Enterprise Integration Patterns, Vol 2 • https://amzn.to/3TNedQ3Gregor Hohpe • Platform Strategy • https://amzn.to/4fPLW7pStephanie Stimac • Design for Developers • https://amzn.to/3EhuN4TGene Kim, Jez Humble, Patrick Debois, John Willis & Nicole Forsgren • The DevOps Handbook • https://amzn.to/3WBjzCMMatthew Skelton & Manuel Pais • Team Topologies • http://amzn.to/3sVLyLQGene Kim, Nicole Forsgren & Jez Humble • Accelerate • https://amzn.to/3WCG5uTMarty Cagan • Empowered • https://amzn.to/42kuKAjTwitterInstagramLinkedInFacebookLooking for a unique learning experience?Attend the next GOTO conference near you! Get your ticket: gotopia.techSUBSCRIBE TO OUR YOUTUBE CHANNEL - new videos posted daily!

Erik Bernhardsson, the CEO and co-founder of Modal Labs, joins Tristan to talk about Gen AI, the lack of GPUs, the future of cloud computing, and egress fees. They also discuss whether the job title of data engineer is something we should want more or less of in the future. Erik's not afraid of a spicy take, so this is a fun one.  For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com. The Analytics Engineering Podcast is sponsored by dbt Labs.

Episode web page ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Show Notes Podcast Episode: Understanding User Needs with Rhiannon White, Chief Product Officer at Clue In this episode of the Insights Unlocked podcast, host Kerry Johnstone from UserTesting sits down with Rhiannon White, the Chief Product Officer at Clue, a women's health app with over 10 million users globally. Rhiannon shares her journey from political marketing and roles at BBC to leading product development at Clue, offering a unique perspective on how diverse experiences shape great product leadership. Key Themes: Career Journey and Curiosity About People: Rhiannon discusses her eclectic career and the common thread of curiosity about human behavior that has driven her work. Whether in marketing or product management, understanding people's needs, problems, and desires has been central to her approach to creating successful user experiences. Bringing Insights to Product Leadership: Rhiannon shares a key moment in her career when she realized that shipping products was not enough—she needed to bring deeper insights to the table. By reconnecting with her passion for user research, she now spends time every week directly interviewing customers, a practice she refers to as her “Friday treat,” to stay grounded in the user experience. Jobs to Be Done Framework: One of the focal points of the conversation is how Clue uses the “Jobs to Be Done” framework to guide product decisions. Rhiannon explains how Clue's users have four core needs: trust, orientation (understanding what's happening to them), empowerment (knowing what actions to take), and comfort (feeling connected and not alone). These “jobs” help the team at Clue prioritize product features that address real user pain points and deliver meaningful value. Understanding Subjective User Needs: An interesting revelation from the framework was the subjectivity around accuracy, where users with highly regular cycles might have different perceptions of accuracy compared to users with irregular cycles. This insight has helped Clue refine its product approach, ensuring that the app remains valuable to a wide range of users. Combining Emotional and Functional Needs: Rhiannon discusses how Clue integrates emotional needs, like trust and comfort, with functional aspects of the product. She gives examples of product features, such as pain tracking, that help users feel validated and connected while also providing actionable insights to improve their health management. User Research as an Ongoing Practice: Instead of thinking of research as project-based, Rhiannon stresses the importance of continuous user research. This iterative approach, including fast unmoderated testing, allows Clue's team to keep refining and improving their product without slowing down development. The Role of AI and Human Connection: While AI is seen as a useful tool for processing data, Rhiannon emphasizes the irreplaceable value of direct human connection in product development. She advocates for staying close to users and cautions against over-relying on abstracted data or tools that disconnect product teams from real user emotions and experiences.

In this episode, we interview Kavi Kardos, Director of Organic Growth at KlientBoost, a performance marketing agency. Kavi brings her wealth of experience in content marketing and SEO to discuss how the “Jobs to Be Done” framework can supercharge your content strategy. What you'll learn in this episode: • How to create content that resonates with customer pain points and aspirations. • Strategies for collaborating with customer-facing teams to gather actionable insights. • The importance of addressing top- and middle-of-funnel content beyond product features. • Methods for measuring success when content doesn't have a direct revenue tie. Visit Kavi's website as well: https://kavikardos.com

IN CLEAR FOCUS: In the first episode of our seventeenth season, guest Stefan F. Dieffenbacher discusses innovation strategies for business growth. With 90 percent of innovation initiatives failing, Stefan shares insights from his book, "How To Create Innovation" and introduces us to the UNITE framework. We learn why Stefan favors the Jobs To Be Done approach over traditional Buyer Personas, how the Culture Canvas fosters innovation, and ways that AI can be used to support true differentiation.

Welcome to Season 2 of The Decoding Story-Based Marketing Podcast! We're excited to have Ben Handzo, Principal at Setpiece Product Consulting, join us this season as we bring you intriguing conversations to help you reach your marketing potential. In today's episode, we're talking about Jobs To Be Done and Storybrand and what go-to-market leaders can learn from these powerful frameworks. We also talk about what TV shows we're currently loving!

In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 

Why You Can't-Miss This EpisodeDiscover the transformative power of the "Jobs to Be Done" framework with Eckhart Boehme, as he shares invaluable insights on customer behavior and strategy implementation.About the GuestEckhart Boehme has more than 30 years of global experience in marketing, product management and skills development. Eckhart, an 18+ year Microsoft veteran, was last working as the Curriculum Architect for the Marketing Excellence Team at Microsoft HQ. Today, he is the founder and managing director of the boutique strategy consulting firm unipro solutions and an internationally recognized expert on Jobs to Be Done. Eckhart was the mastermind behind the Wheel of Progress® Canvas - a JTBD-based tool for structuring qualitative customer research. He is also the developer of the Customer Progress Design® method and is teaching classes about The Wheel of Progress at Rhein-Main University of Applied Sciences, Wiesbaden Business School and Michigan State University.Relevant Linkshttps://www.linkedin.com/in/eckhartboehme/https://www.unipro-solutions.comEpisode SummaryIn this episode, Eckhart Boehme delves into the "Jobs to Be Done" framework, a revolutionary approach to understanding customer behavior by identifying the underlying purposes behind their actions. He explains how this methodology goes beyond traditional customer segmentation, offering a more profound understanding of customer needs and motivations. Eckhart shares his journey, from his industrial engineering background to his extensive work with Microsoft, and how he became passionate about Jobs to Be Done.Eckhart provides concrete examples, including his project with Frankfurt Airport, where the implementation of this framework led to significant strategic shifts and improved customer satisfaction. He emphasizes the importance of considering both functional and emotional jobs, highlighting how understanding these elements can lead to better product and service development. The discussion also covers the challenges organizations face when adopting this framework and how to overcome them, ensuring that companies can effectively leverage Jobs to Be Done to drive innovation and customer satisfaction.Top 3 Key LearningsUnderstanding Customer Purpose: The Jobs to Be Done framework helps uncover the true reasons behind customer behaviors, leading to more targeted and effective solutions.Holistic Customer Segmentation: Moving beyond demographics and traditional segmentation, this approach considers functional, emotional, and social aspects of customer jobs.Strategic Alignment: Implementing Jobs to Be Done can align organizational efforts across marketing, sales, and development, enhancing overall customer experience and business outcomes.Chapters00:00 Introduction 01:30 About Eckhart Boehme 04:42 Jobs to Be Done Framework Explained 11:23 Case Study: Frankfurt Airport 17:24 Measuring Success in Jobs to Be Done 20:06 Overcoming Challenges in Adoption 27:54 Relevance to Customer Experience 29:31 Future of Customer Experience 30:39 Golden Nugget Your feedback is invaluable to us, and we would love to hear your thoughts. Please take a moment to follow and subscribe to the podcast on your preferred platform:Apple Podcast: https://apple.co/3qYr4nh Spotify: https://bit.ly/3GhCGXeCXGK

Curious about how user research shapes OneDrive? In this episode of Sync Up, Stephen Rice, Arvind Mishra, and Rachel Hungerford dive into the world of UX research! Discover how the team gathers insights to improve your OneDrive experience, from Home to Sharing to much more! Research is key to how we learn and evolve the product to meet our users' needs, so don't miss out on these fascinating behind-the-scenes stories!   Click here for transcript of this episode.    Stephen Rice | LinkedIn | co-host Arvind Mishra | LinkedIn | co-host Rachel Hungerford | LinkedIn | guest OneDrive | Twitter | Blog | Newsletter Referenced Square Hole Video Microsoft OneDrive Blog home page: Microsoft Community Hub OneDrive Office Hours Sign Up Microsoft Podcasts – Stay connected, informed, and entertained with original podcasts from Microsoft Microsoft Adoption Podcast + Video page Microsoft Community Learning - YouTube Sync Up on YouTube

You encounter problems every day - big and small, in life and in business. You can solve the ones you care about most if you use a little design thinking. A business lesson from disrupting a dater's zombie swipe mode while on Tinder The best thinking frameworks to create a better work environment for yourself Why learning to play poker makes you a better decision-maker -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today. -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesBoxcar AgencyCopyhackersProven Ideas for A/B Testing with Sahil PatelJTBD for User Onboarding with Ramli JohnUncovering Customer Insights Using JTBD with Aggelos MouzakitisThe Copywriting Formula: Features — Advantages — Benefits (FAB)Demand Side Sales – a book by Bob MoestaGet Boxcar Agency's free resources for BDTP listenersFollow Carolyn on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.Visit our website for the detailed episode recap with key learnings.Boxcar AgencyCopyhackersProven Ideas for A/B Testing with Sahil PatelJTBD for User Onboarding with Ramli JohnUncovering Customer Insights Using JTBD with Aggelos MouzakitisThe Copywriting Formula: Features — Advantages — Benefits (FAB)Demand Side Sales – a book by Bob MoestaGet Boxcar Agency's free resources for BDTP listenersFollow Carolyn on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

In this episode, Mike Belsito sits down with Bob Moesta, one of the early pioneers of the Jobs to Be Done framework, to dive deep into what Jobs to Be Done is all about. Bob shares his wealth of knowledge on how to truly understand your customers by looking at the world through their eyes and examining the progress they are trying to make in their lives when they "hire" a product. From key concepts like struggling moments, pushes, pulls, and anxiety to best practices for conducting in-depth customer interviews, Bob provides a masterclass on Jobs to Be Done. While sharing examples from his work with companies like Basecamp and Intercom, Bob emphasizes that Jobs to Be Done is a powerful tool in the product manager's toolbox for uncovering insights that lead to designing better product experiences. This episode is a must-listen for anyone looking to build products that customers will love. This podcast is brought to you by: INDUSTRY: The Product Conference: Join hundreds of Product Managers and Product Leaders this September 23-25, 2024 for INDUSTRY. Save $100 when you use the code Rocketship. Gigantic: Upskill your team with real-world, practical video-based training on topics like Product Strategy, Product Leadership, AI for Product Managers, and more. Rocketship is brought to you by Evergreen Podcasts.

Most lawyers think of their intake form as something that they need to send to the client so they can get the information they need to actually do the legal work their client requires. But what if we shifted the perspective and instead asked the question, "What is the job that my client is hiring my intake form to do?"Tune in this week to gain a deep understanding in "Jobs To Be Done" Theory and unlock hidden client needs in the process. You'll learn how to better understand the job that your client is hiring your product to accomplish, as well as get clarity around the scope of competition for your products and services, so you can innovate the products and services you offer in your law practice to better meet your clients' needs.For full show notes, transcript, and more information, visit: https://www.agileattorney.com/18Start your Agile transformation today and check out these free resources to help you and your team develop a more Agile legal practice: https://www.agileattorney.com/start

This Week in Startups is brought to you by… Hubspot for Podcast Networks - Looking to up your marketing game? Check out the podcast: Marketing Against the Grain: https://lnk.to/h3vKHnTW. Hosted by Hubspot CMO Kipp Bodnar and Zapier CMO Kieran Flannigan. They bring you the latest in marketing trends, growth tactics and innovation. “The Best AI Tools For Marketers In 2024” episode: https://www.youtube.com/watch?v=DeeVKUuEv6Y. Available on all your favorite podcast apps. LinkedIn Jobs. A business is only as strong as its people, and every hire matters. Go to LinkedIn.com/TWIST to post your first job for free. Terms and conditions apply. Zendesk. The best customer experiences are built with Zendesk. Qualifying startups can join their Startup program and get Zendesk products free, for six months! Visit http://www.zendesk.com/twist today to get started. * Todays show: Bob Moesta joins Jason to discuss important customer interview methods, such as the concept and importance of deep listening (7:21), quantitative vs. qualitative and hypothesis-building research (13:08), “The jeweller effect” and building trust (37:47), and more! * Timestamps: (0:00) Bob Moesta of the Re-Wired Group joins Jason. (2:33) Jumping into Bob's origin stories and the early lessons that shaped his career. (4:59) Unpacking the concepts of “the customer is not always right” and that they don't actually know what they want. (7:21) The concept and importance of deep listening. (8:52) Bob's use of “the death day” and learning the value of time. (10:57) Hubspot for Podcast Networks - Marketing Against the Grain: https://lnk.to/h3vKHnTW. “The Best AI Tools For Marketers In 2024” episode: https://www.youtube.com/watch?v=DeeVKUuEv6Y (13:08) Quantitative vs qualitative and hypothesis-building research. (16:51) Bob's four amazing mentors and how they turned him from an illiterate eighteen-year-old into an innovation machine. (20:16) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist (21:40) The dangers of identifying personas and “the secret sauce”. (26:08) Drawing importance from the “irrational decision”, as context drives the rationale. (28:28) Bob explains his approach to interviews. (31:00) Zendesk - Get six months free at http://www.zendesk.com/twist (32:32) Applying these concepts to a customer buying a diamond or health care. (37:47) “The jeweller effect” and how do you cause trust? (40:48) Making people problem aware. (47:45) Applying the fact that people learn out of routine to the electric car customer. (54:18) The concept of nostalgia. (1:03:08) Bob's current book he is writing about what causes someone to leave one company and go to another. (1:15:57) At what stage is a company that hires the Re-Wired Group? * Check out The Re-Wired Group: https://www.anomalo.com/ Check out Bob's website and publications: https://www.bobmoesta.com/ * Check out Founder Fridays: https://www.founderfridays.tech/ * Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp * Follow Bob: X: https://twitter.com/bmoesta?lang=en LinkedIn: https://www.linkedin.com/in/bobmoesta/ * Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Thank you to our partners: (10:57) Hubspot for Podcast Networks - Marketing Against the Grain: https://lnk.to/h3vKHnTW. “The Best AI Tools For Marketers In 2024” episode: https://www.youtube.com/watch?v=DeeVKUuEv6Y (20:16) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist (31:00) Zendesk - Get six months free at http://www.zendesk.com/twist * Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

What if the key to creating truly innovative products and solutions lies at least as much in uncovering the deep emotional and attitudinal needs of your customers as in mastering technology? Eckhart Boehme, founder and managing director of Unipro Solutions, shares his approach to putting Clayton Christensen's Jobs to Be Done framework into practical use. Eckhart demonstrates how in-depth interviews with customers and their families can reveal the underlying personal experiences, emotions, and desires that truly motivate people to seek out and purchase products or services. With these insights in hand, companies often uncover fundamentally different needs than they first anticipated, sometimes even opening up new markets or uses for their products. We also discuss Eckhart's Wheel of Progress model, which he designed to reveal the hidden layers of reasoning behind customer decisions. It provides a systematic way to deconstruct customer narratives and identify the jobs that are most likely to drive customer decisions along their cyclical journeys. Learn how this model segments the customer journey into phases of motivation, decision-making, and action. He brings this all to life with a compelling case study about finding a senior living place for an elderly loved one, revealing a hidden but critical job to be done: giving the elderly parent a sense of purpose. Our conversation also lays bare some common pitfalls when applying the Jobs to Be Done framework, such as focusing too narrowly on functional jobs while missing the bigger picture of the customer's overarching goals and emotional needs. Guest: Eckhart Boehme, Founder and Managing Director, Unipro Solutions Host: Rob Markey, Partner, Bain & Company Give Us Feedback: We'd love to hear from you. Help us enhance your podcast experience by providing feedback here in our listener survey. Want to get in touch? Send a note to host Rob Markey: https://www.robmarkey.com/contact-rob Time-stamped list of topics covered [1:19] How Jobs to Be Done goes deeper than traditional customer needs analysis [3:02] Clarifying what Jobs to Be Done entails and why it's a game changer [6:08] The Wheel of Progress model and its role in dissecting customer decisions [10:41] Applying Jobs to Be Done in complex customer service scenarios [15:00] The practical steps and challenges in implementing this framework [20:14] Examples of transformative customer insights derived from in-depth interviews [22:10] Strategies for businesses to effectively harness Jobs to Be Done [30:54] Future trends and directions in customer experience research Time-stamped list of notable quotes: [6:26] “You want to understand where the story starts. What [event] triggered people [wanting to conduct] research and go through pain. Understanding what triggers people have is very valuable because then you can start building a relationship—even before people have started going to a search engine to look for a solution." [7:51] “When we look at the customer journey, we call it ‘the cycle of progress' because we think that people make progress in cycles." [16:01] "We try to design our offerings and the marketing and sales processes to focus on helping customers make progress.” [24:23] “Jobs to Be Done helps you to do the right thing and design thinking helps you to do things right." Additional Resources: Learn more about Eckhart's Wheel of Progress Learn more about HBS professor Clay Christensen's Jobs to Be Done Theory and his famous story about how to improve milkshake sales

We've all heard about the Jobs to Be Done framework - but do you know how to really make the most of it? We went straight to the source - Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach.In this episode, we cover: How to get started with JTBD - and what to do after you've conducted a bunch of interviews.Case studies, including SAAS, candy bars, and selling houses.When not to use the approachAnd the mistakes that most people make.Featured Links: Follow Bob on LinkedIn | The Re-Wired Group | Jobs To Be Done website | Buy the'Never Split The Difference'  book by Chris Voss and Tahl Raz | Buy the 'Job Moves' book by Ethan Bernstein, Michael B. Horn and Bob MoestaOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Episode 57: Jobs to Be Done in SchoolsWhat's the difference between the job to be done by a Milky Way bar, and the job to be done by a Snickers bar? And what does that have to do with schools? As it turns out, a lot, according to Bob Moesta. The author, professor, innovator, and founder of the Re-Wired Group comes to New View EDU to outline how reframing our thinking about the jobs to be done by our schools can transform everything about the way we approach hiring, retention, admissions, and student engagement.Guest: Bob MoestaResources, Transcript, and Expanded Show NotesIn This Episode:“What we don't realize is people have natural abilities that they're really, really good at, and they actually have things they suck at. And nine times out of 10, they tell people, oh, you got to get better at this thing because you suck at it. But when you make somebody better at creativity, you actually ruin them for the structure, which they're really good at. They're actually interdependent.” (8:21)“Nobody randomly shows up at a school and says, oh yeah, I want to join. I want to be part of your school. There's a set of causes behind it. But what happens is we ask them at a very pablum level, a very, oh, it's because of the facilities you have, your facilities are great. Or Oh my gosh, the teachers are so pedigree. It's like, but that's not why they're doing it. They're doing it because their child is falling behind. They're doing it because their child is literally not ready for the next level. They're doing it because they want their kids to have broader experiences. And so you start to realize, it's about their child and their relationship with their child that they're actually buying your school for.” (13:55)“The thing is, we can't predict the future without actually understanding the past. And so what happens is, we're literally asking them questions like, so what would you like in a new school? And it's like, they're just making it up. They don't know. And so part of this is why we talk, we start by talking to parents who already came, because they had to have the push, they had to have the pull, they had the anxieties, they made the trade-offs. Now I have a frame to understand, because for every one parent who made it, there's 10, 100, 1000 behind them who want to make it, but haven't figured it out.” (34:33)Related Episodes: 36, 25, 24, 20, 18, 5, 1 Hosted on Acast. See acast.com/privacy for more information.

Thomas Arnett is a senior research fellow in education at the Clayton Christensen Institute for Disruptive Innovation. He is the author of a new paper on why parents choose microschools, entitled: Families on the New Frontier: Mapping and Meeting the Growing Demand for Unconventional Schooling. *** Sign up for Kerry's free, weekly email newsletter on education trends at fee.org/liberated.

In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs. Whether it's for physical products or services, understanding the real motivations behind purchases and brand choices is crucial. In professional market research, we know that customer decision-making is seldom rational and often more complex than it appears. While there are various frameworks we can use to gain deeper customer insights, JTBD is a useful framework for identifying innovation, differentiation, and segmentation opportunities. What is the customer's ultimate aspiration for using this product or service? What are they trying to accomplish? In this episode, examples illustrate the model's potential, using examples from cars, refrigerators, and coffee makers. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.  We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. HTTP://www.researchrockstar.com/ Facebook LinkedIn 877-Rocks10 ext 702 for Support, 701 for Sales Info@ResearchRockstar.com  

Defining the Market in Innovation with Tony Ulwick The fifth episode of the Corporate Explorer series features Tony Ulwick, the acclaimed author of 'Jobs to be Done.' He discusses the critical role of precisely defining the market in the innovation process. The conversation delves into the intricacies of identifying a target market, a common pitfall many innovators encounter, and introduces the 'Jobs to be Done Market Definition Canvas.' This tool aids in understanding the market, reducing uncertainty, and aligning team objectives. The episode underlines the importance of creating products that are guaranteed to succeed based on a systematic approach to innovation. Ulwick provides concrete examples to demonstrate how the 'Jobs to be Done' methodology revolutionizes the way one defines a market, thereby influencing the overall innovation process. This episode provides valuable knowledge for entrepreneurs, innovators, or anyone involved in the product development process.     Find Tony and his free ebook or audiobook here: , , , , , , , , , , , , , , , ,

Q: How did Microsoft Office get so famous? A: Word of mouth. Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That's a serious question for Joanna Jones with InterQ Research. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Joanna to this podcast episode on Ponderings from the Perch. Joanna founded InterQ Research, a full-service qualitative and quantitative research firm headquartered in San Francisco. InterQ specializes in the tech industry. She has used user experience research, in-depth interviews, ethnographies, biometrics, Jobs To Be Done, social listening, and quantitative surveys to help clients like Delta Air Lines, Audi, Microsoft, Disney, Google, and Salesforce. When tech companies need to understand what's next in B2B lead generation, product and innovation and so much more, they have tapped into this female-founded and run company. Joana shares that finding quality respondents is the key to B2B market research success and that companies must be willing to spend the majority of their research budget on recruiting alone. Equally as important as finding the best-suited respondents is creating a simulated environment for those participating to answer honestly. What good are the answers if they are not truthful and honest? Joana shares the effective strategies used by her team to create an environment for respondents that will produce the most natural feedback. Listen in to learn how you can improve your digital marketing plan with knowledge from this tech industry research expert. SPONSORS Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can't seem to get that idea inside of you into book form, maybe it's time you consider hiring a professional scribe. Don't let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now and book a time to chat about how you can unlock the power of your words and stories. Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

Invest your engineering resources better by truly understanding the core problem your product needs to solve with this CTO podcast featuring Bob Moesta, co-architect of the Jobs to be Done Theory. As an engineer-turned-product-guru, Bob's explanation of Product Discovery will delight your nerd brain

Today I'm joined by Bob Moesta, the co-creator of the Jobs To Be Done framework, a concept he developed alongside the late Clayton Christensen. Bob's expertise spans a wide range of accomplishments, including the successful launch of over 3,500 new products, services, and businesses. He's also the CEO and founder of the Re-Wired Group, as well as the brains behind several other startup ventures. He is also the author of multiple books including the famous Demand Selling 101. Where to find Bob Moesta:• Website: The Re-Wired Group | Innovation & Design Consulting (therewiredgroup.com)• LinkedIn Bob Moesta | LinkedIn• Book: Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress (Audio Download): Bob Moesta, Greg Engle - contributor, Lauren Anthony, Lioncrest Publishing - Bob Moesta: Amazon.co.uk: BooksWhere to find Hadi Radwan:• Newsletter: Principles Friday | Hadi Radwan | Substack• LinkedIn: Hadi Radwan | LinkedInIf you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

BONUS: The Art Of Crafting User Stories with Christopher Lee In this episode, we talk with Christopher Lee about his latest book, "The Art Of Crafting User Stories." Christopher shares the fascinating origin story of his book and how principles of product management were applied to its creation.  Product Development Insights Christopher draws intriguing parallels between software development and book creation, highlighting two key concepts that apply to both realms. He introduces the concept of "debugging for books" and shares essential tips, like the importance of having multiple content reviewers and utilizing the technique of "Rubber Duck Debugging" for authors. The examples he uses also clarify how his approach to Product Management can help you with software products. Learning To Empathize With The User We discuss how understanding the user perspective is a critical skill for Product Owners and teams, and enables them to write better User Stories. Christopher emphasizes the development of perspective-taking and compassion for others, starting with self-reflection. He introduces tools like "The Feeling's Wheel" and explores the concept of uncovering the needs behind user needs, known as "Jobs to be Done." In this segment, we also refer to User Story Mapping, Google Design Sprints, and the book Radical Candor. Crafting User Stories: Avoiding Ambiguity Christopher shares some of the most effective tools to help teams truly empathize with their software users, fostering a deeper understanding that can greatly inform the user story process. Delving into the actual act of writing user stories, Christopher provides invaluable advice on avoiding ambiguity. He advocates for collaborative efforts with engineering and design teams, using user stories as a foundation. Additionally, he introduces the "Given - When - Then" format for clarity and efficiency. Navigating User Story Estimation, Other Planning Challenges  Christopher addresses common challenges in user story estimation and emphasizes the importance of adaptability in Agile and User Stories. He offers strategies to prevent downstream consequences and encourages direct engineer-user interaction for swift feedback. Prioritization is a critical aspect of planning that Christopher dives into, providing a toolkit of models and methods. He emphasizes the importance of aligning product development with organizational mission and North Star metrics, ultimately honing in on the right end-users. Expert Interviews, Bringing Different Perspectives On User Stories Christopher introduces a unique element in his book—expert interviews. These interviews offer diverse perspectives on Agile, user stories, and collaborative work, enriching the reader's experience and understanding. Parting Words of Wisdom In a final piece of advice, Christopher underscores that crafting user stories is a team effort, emphasizing that no one person can do it alone. About Christopher Lee Christopher Lee is a seasoned Product Management Coach, known for his expertise as a product manager and technology consultant. His insights into the industry are encapsulated in his book, 'The Art of Crafting User Stories', and advanced product management methodologies he created when at Ernst & Young. You can link with Christopher Lee on LinkedIn and connect with Christopher Lee through the Product Coach Labs.

Today on the show we have Daphne Lopez, the Head of Customer Success at HubSpot.In this episode, Daphne shares her experience in leveraging the Jobs to be Done framework in customer success. She explains how aligning customer success with product and marketing, and focusing on the value realization of customers' goals, can lead to better customer outcomes and retention.We also discuss the importance of understanding anti-personas, refining ideal customer profiles, and how customer success teams can use the Jobs to be Done framework to drive renewals and meet evolving customer needs.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.Mentioned Resources:HubSpotdaphnelopes.com

Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.Topics Covered:(00:00) - Intro (01:33) - Customer personas need to die: sorry not sorry (04:29) - Ever wondered why you just bought that? (08:04) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs (13:39) - Betty White's secrets: How to align marketing with actual consumer use (16:34) - Stop playing marketing bingo and start playing chess (18:21) - This is what your selling should start with (21:53) - The struggling moment revelation: decoding true consumer intent (25:13) - It's stories, not stereotypes, that sell (32:25) - You think you know, but you have no idea: the unseen forces driving purchases (35:47) - How game theory beats economics every time (37:37) - Picking your winning selling strategy (39:53) - Why your perfect employee might be working at Chipotle right now (42:44) - Are all your life choices a lie? ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Last June, Efosa Ojomo and Sandy Sanchez were on the podcast to discuss the process of market creation - discovery, distribution, and democratization - and specifically, as it applied to the creation of a market for solar energy in Nigeria. In this new episode, they return to the recording studio to share with us specific examples of four companies that are getting it right. SunFi, co-founded by HBS alumnus Tomiwa Igun, highlights successful employment of an emergent rather than deliberate strategy; Steamaco illustrates benefits drawn from a clear understanding of customers' Jobs To Be Done; Husk Power Systems exemplifies the strength of pull (as opposed to push) strategies in emerging markets; and Auxano is a company now firmly in the midst of the important distribution phase of the market creation process. There are lessons to be learned from all four of these examples, businesses that to-date have been successful in addressing barriers to market creation in the energy sector in Nigeria. In this conversation, Efosa and Sandy reflect on these learnings. Of further note is that, for listeners wanting to learn more, the duo have also recently published a paper entitled, Accelerating The Adoption of Solar Energy in Nigeria: A Market-Creation Strategy. As Efosa says, “People don't want solar. People want progress.” With this in mind, real advancements can be made towards reaching the last stage of the market creation process - democratization, and in this case democratizing access to electricity in Nigeria and beyond.  

Meghana Dhar is a tech advisor and investor passionate about creators, brands, social media, and commerce. With a background in big tech, she worked at Ebay where she discovered her love for e-commerce, marketplaces, and direct-to-consumer (DTC) business models. Meghana's strategic expertise led her to become an advisor to the CEO during the spin-off of PayPal. She later served as the head of shopping partnerships at Instagram, witnessing its growth from inception. Recently, she held the position of global head of partnerships at Snap, accumulating valuable experiences in social commerce.On this episode of DTC pod we cover:"Jobs to be done" & social media platformsInstagram's shift from shoppingThe importance of starting from scratch for new platforms.eBay's lasting impact on ecommerce & marketplaces.The need for better support of communities on current platforms.The potential of social commerce and monetizing creators.Episode Timestamps:3:39 eBay: Original, disruptive e-commerce, evolving.5:42 PayPal, creators define eBay's community culture.10:46 eBay market share loss: PayPal's impact.13:10 Supply-first platforms incentivize content creators, audiences.18:06 Instagram shopping confuses user expectations, needs.22:16 Focus on niche communities, supply monitoring.26:20 Bullish on bread, frictionless onboarding, growth hacking.30:54 Snap user inquiries about partnerships, media.32:00 iOS 14 impacts Snap: revenue loss, AR strategy.36:34 Commerce trends: website traffic, pop-ups.39:39 Creators prioritize community, authentic content.44:11 TikTok shopping potential: noteworthy.46:36 DTC Pod event, LA, October 5.Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Shownotes powered by Castmagic---Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Check out our guide to all the best brands here. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Meghana Dhar - Tech advisor and investor passionate about creators, brands, social media, and commerce.Ramon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

We're at the midpoint of 2023, making this the perfect time to take stock of the major trends shaping retail banking globally and look ahead to the future. A multitude of events this year have altered the industry's trajectory, influenced consumer behavior, and prompted financial institutions to reassess their business models and go-to-market strategies. The question is which events will have a lasting effect and what jobs need to be done to become more future-ready? I am excited to have David M. Brear, CEO of 11:FS on the Banking Transformed podcast. We will be discussing how banks and credit unions have reacted to major global disruptions, and what major opportunities and threats currently exist in retail banking.

Today we are back with part two of my conversation with Tony Ulwick. By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold, while significantly reducing the times that you put effort into creating a new product, or a new service for somebody else that ultimately isn't even valued. Learn more from Tony here: https://strategyn.com/tony-ulwick/ Join my weekly newsletter at GregMcKeown.com/1mw Learn more about my books and courses at GregMcKeown.com

Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week! Learn more from Tony here: https://strategyn.com/tony-ulwick/ Join my weekly newsletter at GregMcKeown.com/1mw Learn more about my books and courses at GregMcKeown.com

Welcome to the Arete Coach Podcast with Severin Sorensen, where we delve into the art and science of executive coaching. In this episode, we broach a topic of significant import that's already influencing businesses, executives, employees, and the executive coaches who guide them - the AI revolution. This revolution signifies a potential upheaval of the job market through automation, impacting millions of workers. Rather than dwelling on a dystopian future, we maintain a hopeful outlook, urging listeners to engage proactively and prepare for what lies ahead by equipping companies and executives with the necessary wisdom, insights, and understanding. Our conversation unfolds in two parts. Firstly, we delve into the current happenings and projections regarding the acceleration of automation, its consequences on job markets, and the resultant workforce displacement. We unveil 22 high-demand jobs in the AI era, which will likely offer plentiful opportunities for those adequately trained and flexible enough to rise to the challenge. Now, more than ever, individuals must commit to lifelong learning to stay relevant. The second segment pays tribute to the late Kevin Rafferty, a former Vistage Chair and a strong advocate for conscious capitalism. A true humanitarian, Kevin's sudden demise due to cancer was a significant loss. We honor his contributions and bid farewell to a dear friend by sharing excerpts from our interview, where he discussed his views on conscious capitalism and his love for humanity. In essence, we are intertwining two themes: the rapid transformation of the workplace and the importance of conscious capitalism. We'll discuss the potential job losses, identify where new opportunities may arise, and emphasize the value of being 'good' stewards of capital, prioritizing societal benefits over mere profit. As a conclusion, I will apply Clayton Christensen's "jobs to be done" framework to breakdown the tasks ahead. The Arete Coach Podcast seeks to explore the art and science of executive coaching. You can find out more about this podcast at aretecoach.io. This episode was produced on May 14, 2023. Copyright © 2023 by Arete Coach™ LLC. All rights reserved.