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I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features my great long-time friend and former New Jersey Nets colleague, Dan Lefton, EVP and Chief Revenue Officer, Detroit Pistons. His run as a Front Office Leader in the NBA family has including difference making stops at the Pistons twice, the New Jersey Nets and Brooklyn Sports and Entertainment. Along the way he also worked for the Washington Commanders and courageously Co-Founded and was President of Dynasty Sports & Entertainment. Lefton is fantastic in all the ways which you'll soon witness for yourself. I've always deeply appreciated his grounding presence, his ability to collaborate while having difference perspectives, and his genuine outspoken support for women in business. Very quickly, you will understand why I'm proud and grateful to claim him as a First Draft Class #LeadershipAthlete. Tune-in to also hear about: - Old-School New Jersey Nets Days & Front Office Icons - The Revival of Detroit AND the Pistons - AI & Ticketing: Disruption & Frictionless Experiences - Shifts in Work Culture - Breaking Gender Barriers & His Lovely Badass Wife, Laura Lefton, VP, Club Business Development for National Football League (NFL) - a fellow First Draft Class #LeadershipAthlete - The Importance and Impact of Steadiness - Sharpie Confidence We hope you enjoy this episode, and we look forward to hearing your feedback! LEADERSHIP IS A SPORT & IT'S GAMETIME.
DP & McGhee were thrilled to be joined by Elisa Padilla, Chief Marketing Officer, and Joe Stetson, Chief Commercial Officer, of the New York Red Bulls. Both have a wealth of knowledge and depth of expertise to lead marketing and sales for one of the most successful clubs in Major League Soccer.In addition to covering the impact of the much-heralded naming rights deal with Sports Illustrated Tickets, Joe and Elisa talk about how their experiences at properties like Brooklyn Sports & Entertainment (BSE Global) and MSG shaped them into the successful sports business executives they are today.Before then, David and Tim talk about big news in the Olympic world. They also talk numbers, including a big crowd for the NHL Stadium Series and great ratings for IndyCar on Fox.Enjoy the show.
Elisa Padilla is a brand builder who has had a hand in the design and marketing execution of iconic brands like the Miami Marlins, Apple, and Brooklyn Sports and Entertainment. HER brand, Kick it by EP, brings her voice to the forefront as she shares day in the life stories in snackable bites across platforms like LinkedIn and Instagram. HER brand serves as the backdrop for her business, where she builds brands for the likes of Tin Building NYC, a 60,000 square foot dining and entertainment experience in NYC's Seaport District.In this episode, Elisa and Amie talk about not only HOW to build authentic brands, but also what it takes to show up and be consistently authentic in today's hybrid environment. The bottom line is that perception is STILL reality, and the way you show up, in person OR virtually, matters greatly to your reputation and your success in business.Elisa on LinkedInIG: @kickitbyEPKick It by EP This podcast is produced by WINS, an executive PR firm serving women in sports, entertainment and the greater media. To learn more, visit https://www.wins.media.
On this day in 1956, New York and Brooklyn formally proposed the building of a domed stadium for the Dodgers.If it had passed, regions on both coasts would have experienced a new reality in terms of reality and every other aspect of life.Support Us By Supporting Our Sponsors!Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order.BetOnline AGThere is only 1 place that has you covered and 1 place we trust. Betonline.ag! Sign up today for a free account at betonline.ag and use that promocode: LOCKEDON for your 50% welcome bonus. Learn more about your ad choices. Visit podcastchoices.com/adchoices
On this day in 1956, New York and Brooklyn formally proposed the building of a domed stadium for the Dodgers. If it had passed, regions on both coasts would have experienced a new reality in terms of reality and every other aspect of life. Support Us By Supporting Our Sponsors! Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline AG There is only 1 place that has you covered and 1 place we trust. Betonline.ag! Sign up today for a free account at betonline.ag and use that promocode: LOCKEDON for your 50% welcome bonus. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Rob is on his own tonight as Chris is out with COVID and relegated to the porch (GREAT Pearl Jam song) in case de Valente. Good news is he is feeling good, and better news is we have a great guest! Bob Lynch started this career in media which lead to the Miami Dolphins, Brooklyn Sports and Entertainment and now running SponsorUnited which is the go-to tool (not an ad) in the sports business world. Bob talks about how it all started, where it is growing and Sponsor University. Their program helps thousands of up and coming sports executives (like you!) get a leg up on the competition through intensive trainings, goal setting and personal development. Give a listen and share! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Episode 6: Marquee Search talks with Alton Byrd, Brooklyn Sports & Entertainment VP of Growth Properties (NBA G League Long Island Nets, Nets NBA 2K franchise) to gain leadership insights and inspiration. 0:18 - Intro 1:05 - Alton's fascinating sports background 3:45 - Transition from the hardwood to the boardroom 6:08 - Basketball in the (United) Kingdom while working full-time 8:29 - A courageous career trail blazer, which prepared him for life after basketball 10:20 - What does Alton do for Brooklyn Sports & Entertainment? 12:52 - Evolution of BSE - new ownership and leadership, and Alton's keys to survival 14:54 - G League team's contribution to the success of the Brooklyn Nets 17:46 - Differences between working across various sports leagues 20:05 - How Alton has determined when to move on in his career 22:20 - What legacy will the pandemic have long-term on the sports industry? 25:32 - The "pandemic wall" - how does Alton keep his edge? 28:24 - What are you looking forward to the most post-pandemic? 32:05 - If Alton didn't work in sports, what would he be doing? 33:58 - Best career advice Alton's received #sportsbiz #sportsjobs
Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run.In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years of marketing leadership experience at brands such as the Miami Marlins, The Howard Hughes Corporation, Apple, Brooklyn Sports & Entertainment, and more. We’re talking about why every marketer needs to invest more in their brand, how consumer expectations have changed since COVID-19, great examples of customer marketing and retention efforts, and so much more.
On today's episode, David and KG are joined by guest Elisa Padilla, former Senior Vice President, Creative Strategy & Partnership Marketing for Roc Nation, and former Senior Vice President of Marketing for the Miami Marlins. Elisa, David, and KG talk about customer-centric marketing and how the way you lead and the perspectives you shift allow you to achieve it more successfully. Show Notes:(06:52) Infusing the Jay-Z “Star” mentality from “Street to Seat”(10:51) Walking the walk over and over again - creating sensory experiences in Barclays Center(14:28) Refining the customer journey experience for personas and current trends (16:55) Apple’s obsession with details(21:53) Changing perspectives to change processes (24:06) The 360 degree approach to the customer experience(28:20) Reflecting the town culture in the game day experience(29:40) The hybrid model of engagement - evoking emotion to drive action(33:38) Leveraging digital revenue streams and expanding the fandom(39:11) Monetizing the storyline - lessons learned from Trapital and Drake(41:00) Takeaways from Roc Nation Unified(43:55) Flipping the narrative - “KickItByEP“(52:05) The Disney Influence on Brooklyn Sports and Entertainment(53:50) Elisa’s Friday Leaders Walk(59:20) Lead with empathy and compassionAdditional Resources:Dan Runcie - Drake’s Best YearKickItByEPElisa’s favorite episode - KickItByEP with Katrina PalancaWhere to Reach the Guest:LinkedIn - https://www.linkedin.com/in/elisa-padilla/Twitter - https://twitter.com/eprican?s=20Instagram - https://www.instagram.com/kickitbyep/?hl=en
Mark Patricof is a serial entrepreneur and media executive with extensive leadership and operational experience in the finance, entertainment, technology, and sports industries. A seasoned investment banker, he has advised and invested in a wide range of leading traditional and digital media and entertainment companies and transactions. He previously served as Managing Director and Co-Head of the Technology, Media, & Telecom practice at Houlihan Lokey, a publicly-traded global investment bank. Notable transactions while there include advising on the highly publicized bankruptcy auction sale of Gawker Media to Univision for $135 million, and the sale of iconic concert venue Webster Hall to AEG Presents and Brooklyn Sports and Entertainment. Mark was formerly a Co-Founder of Media and Entertainment Strategy Advisors (MESA Global), a boutique investment bank strategically acquired in 2015 by Houlihan Lokey. Founded in 2008, MESA served high-growth companies across the media and entertainment landscape, offering M&A advisory, private placement, and structured finance services. Core areas of focus included film, television, music, sports, live entertainment, and digital media, including key verticals such as games, interactive, advertising, and e-commerce. MESA advised on over 80 transactions including some of the most notable deals in the sector: Colony Capital's acquisition of Miramax, the sale of Songza to Google, the sale of IndiaGames to Disney, structured finance transactions for Relativity and IMAX, and equity finance transactions for Blue Man Group and FanDuel. Additionally, MESA advised multiple global corporations, including Discovery Channel, Time Inc., and Viacom. In 2012 Mark launched MESA Ventures, an early-stage venture fund focused on e-commerce, advertising technology, and digital content. The fund invested alongside established and top-tier early-stage VC firms, combining a unique data-driven ranking system with a co-investment strategy to create an “indexing” approach to seed-stage investing. Mark was a Co-Founder of , an incubator/digital studio that financed, designed, and built businesses for clients such as the BBC, CBS, Disney, Hearst, Sony, and Viacom. He served as President and CEO of the company until it was sold to Omnicom. Mark began his career at Creative Artists Agency (CAA). --- Support this podcast: https://anchor.fm/toby-usnik/support
Sports & entertainment marketer Elisa Padilla joins SBJ's Andrew Levin to discuss how the pandemic has impacted brand-marketing strategies and innovations, plus her diverse portfolio of past workings including Brooklyn Sports & Entertainment and the Marlins.
This week's guest is Alton Byrd, Vice President of the Long Island Nets and Brooklyn Sports and Entertainment. Alton provides amazing insight into how he transitioned his career as a professional athlete into a successful sports front office role. Alton dives into what makes a great new employee and some of the mistakes people make early in their sports career. Beyond that, Chris and Alton have a great conversation around sports and the intersection of race. In a really powerful episode, Alton breaks down how we can all move forward together through education and listening. Plus, the discussion Rob and Chris always have around working in the minors being very beneficial to those starting out comes full circle. A very powerful episode that everyone should listen to.
NBA G-League Chat with Alton Byrd, VP Business Ops, Long Island Nets with Brooklyn Sports and Entertainment. Alton dives into his playing experience, start in the industry, and his journey through a variety of executive positions in the industry!
Jeff Gamble is Vice President of Content and Creative for Brooklyn Sports and Entertainment and NBA team Brooklyn Nets Joe Stetson is Chief Marketing and Revenue Officer for MLS club New York Red Bulls Sasha Moses has spent nearly 10-years with Converse focused on basketball We discussed MLS and the NBA resuming during COVID; how games can and likely will continue, what fan engagement during this time looks like, and how will the league champion be viewed this season -- asterisk or not? Joe on Instagram // @joestets Jeff on Instagram // @insta_gambler Sasha on Instagram // @sashamoses Mentioned in the episode: Candyland // https://vimeo.com/252637628 Highfire // https://vimeo.com/49056743 __________ WNTBDT.com @ElliotGerard // @jonahballow // @keiths
We’re switching up things a bit and going on a ride with graphic designer Derrick Hamilton, whom I caught up with at the MLC Connect 2018 in Chicago. If you aren’t familiar with Derrick Hamilton you certainly know his work. Derrick is the designed super bowl logos for beginning in 2013 which has been seen by millions…make that billions. Derrick is well-versed storyteller working for iconic brands such as Nickelodeon, the National Football league, and Brooklyn Sports & Entertainment which owns the Brooklyn Nets and works on his own solo project…Clutch Design. We discuss the impact of the Super bowl logo design on Derrick’s career, how that project came about, and working for Brooklyn Sports & Entertainment.
A tale of two parks as Leaders Editorial Director James Emmett chats to Brooklyn Sports & Entertainment CEO Brett Yormark in London Fields before nipping across town to sit down with digital transformation specialist Luis Vicente in Wimbledon's South Park Gardens. On the agenda with Yormark: - Year 5 in Brooklyn - Content programming across the Barclays Center, Nassau Memorial Veterans Coliseum, Webster Hall, and the Paramount - The Gatorade deal that's changed the D-League into the G-League - Suits - Fraternal competition On the agenda with former Manchester City and Valencia exec Vicente: - Sports businesses as communities within a wider media, innovation and tech ecosystem - Facebook, and Dugout - do clubs know what they've got themselves into? - BT Sport and Eurosport - broadcast innovators - LinkedIn as thought leadership platform - Digital natives vs digital immigrants Enjoy, like, subscribe, comment, review - you know the deal.
In this episode, we host Elisa Padilla, CMO of Brooklyn Sports and Entertainment. An accomplished media professional and sports marketer, she walks us through the intricacies of the Brooklyn Nets' rebranding process as the team moved from New Jersey. If you like our podcast, please subscribe and leave us a rating! Podcast: Play in new […] The post Nothing but Nets: Elisa Padilla, SVP and CMO of Brooklyn Sports and Entertainment appeared first on Finch Brands.