The WINS Podcast

Women in business: How much does your personal brand impact your success as a business owner? How much of a role does your unique background play in the success of your business? And how much of your backstory should you be sharing with your network on platforms like LinkedIn? Should you be sharing more content about the business or more content about you and your background?In this episode, Angelina Lawton, CEO and Founder of Sportsdigita, the company behind DigiDeck, a dynamic sales presentation tool now used by hundreds of organizations across sports, entertainment, hospitality and many other industries, joins me to share the story of her launch into entrepreneurship and her perspective on the role a CEO's personal brand can play in the greater picture of their business success.This is Angelina's story.Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, dear friends, is the whole point.Connect with Angelina on LinkedIn. https://www.linkedin.com/in/angelinalawton/Learn more about Sportsdigita and Digideck. https://www.thedigideck.com/sportsdigita/In other notes…Grab my Guide to Building Your Personal Brand on LinkedIn.Book Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.LinkedIn: https://www.linkedin.com/in/amiesheridan/Instagram: https://www.instagram.com/amiesheridan_

Women in business: Are you listening to the voice inside your head? What is it saying? Is it being kind or harsh? Is it owning you – or are you owning it?In this episode, I'm going to dig into the little double edged dagger of self-talk… and give you some tips and tricks on how to not only start taking that little voice inside your head seriously, but also teach you how to take ownership of it. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, dear friends, is the whole point.In other notes…Grab my Guide to Building Your Personal Brand on LinkedIn.Book Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.LinkedIn: https://www.linkedin.com/in/amiesheridan/Instagram: https://www.instagram.com/amiesheridan_

In this episode, Monica D. Livingston, in-demand global speaker, hall of fame athlete and two time winner of Comcast SportsNet “Funniest Sports Celebrity in Washington" joins me to discuss how to embrace your own unique power to build your reputation and your business. We talk about how to overcome fear and imposter syndrome when delivering your unique magic to the world and trusting that YOU are enough. By staying true to yourself and finding a platform that works for YOU, you can be wildly successful, even in high pressure situations, like, in Monica's case, speaking in front of 1000s of people on a regular basis. And get this… Monica has never applied for a speaking gig in her entire career… and yet… she continues to get job after job. She has spoken to tens of thousands of people about hard topics like diversity and inclusion in the workplace. She gets hired to show up and be herself.This is Monica's story.I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, dear friends, is the whole point.Learn more about Monica at https://www.monicadlivingston.com/.Connect with Monica on LinkedIn.Grab my Guide to Building Your Personal Brand on LinkedIn.Learn about my services at amiesheridan.com.Book Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.LinkedIn: https://www.linkedin.com/in/amiesheridan/Instagram: https://www.instagram.com/amiesheridan_

When it comes to building your personal brand through thought leadership, articles, podcasts and media interviews, everyone asks the same question: What am I going to say?And this is hard, because when you spend decades working for other people inside bigger companies, you are taught to communicate a certain way. I know this isn't what you want to hear, but to start building your personal brand, you have to be yourself, talk more like you would with your friends, and less like you would in the boardroom.You have to get comfortable with leaving your corporate training at the door and letting your own personality shine.On this episode, I talk about the importance of finding your own voice and using it — at first in small ways, like on LinkedIn. I give you an example of how to share a job announcement in a way that feels real and authentic to you, but also showcases your unique expertise and begins to build your personal brand.I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, dear friends, is the whole point.Grab my Guide to Building Your Personal Brand on LinkedIn.Learn about my services at amiesheridan.com.Book Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.LinkedIn: https://www.linkedin.com/in/amiesheridan/Instagram: https://www.instagram.com/amiesheridan_

In last week's episode, I interviewed Elizabeth Eichhorn, a former business coach of mine and fellow entrepreneur. I brought Elizabeth onto the show to share the story of her first business and talk about some of the big moves she made along the way that led her to where she is today.What I didn't know going into the chat was that Elizabeth's first business, Mary Lee Cookies, an early player in the Gluten Free food business – actually failed. And I'm not sure Elizabeth was planning to share that with me on her episode… but she did, and she found the courage to be real about it.What happened after Elizabeth shared these details was quite magical… The story of her failed business generated emotion… She dug deeper. She spoke of the reality of her personal life at the time… And she talked about the deep sense of loneliness she felt even as she was on the brink of success.Women in business, does this resonate?Sharing only the good parts of your story sounds like the right thing to do to make people buy into whatever it is you are selling… products, services, a promotion, a new role… and I can tell you this: while it definitely feels SAFER to stash away all the less magical moments… it is those ugly parts of your story that you actually NEED to share in order to connect with people.People want real. They want to know what really happened. And what you did next? And how that felt? That is what good storytelling is all about. It turns out that a lot of the time, the ugly parts are what make your story beautiful.In this episode, I'm going to dive deeper into my interview with Elizabeth Eichhorn and talk about some of the GEMS from her story.I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, dear friends, is the whole point.Grab my Guide to Building Your Personal Brand on LinkedIn: https://wins.myflodesk.com/linkedinguideLearn about my services at amiesheridan.com.Book Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.LinkedIn: https://www.linkedin.com/in/amiesheridan/Instagram: https://www.instagram.com/amiesheridan_

As an entrepreneur, you probably LOVE your business. You may be SO in love with it… SO obsessed with it... that you're missing the signs and signals telling you you're headed for a breakdown. When things start to fall apart around you… how do you regain your balance without losing EVERYTHING? In this interview with Elizabeth Eichhorn, serial entrepreneur, business coach and leader of the Slow Business Retreat, we go to ALL the places as she shares the story of her first failed business and delivers her sage advice for entrepreneurs looking for balance, fulfillment and profit.Spoiler alert: Even if you walk away from your business… Even if you take leave or shut down completely… you will not lose everything. You'll retain the knowledge and the experience and carry them with you to the next thing… and the next thing… and every business you build after that. Trust me.Failure is only temporary. It is a simple hurdle in a much greater success story... and we have Elizabeth's story to prove it. Grab yourself a warm beverage... coffee, tea, or if you're feeling adventurous... a mug of hot water... ;) and get cozy with Elizabeth and I on this episode of The WINS Podcast.I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, dear friends, is the whole point.Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeth-eichhorn/Check out Elizabeth's website: https://www.elizabethcolliereichhorn.com/Learn more about the Slow Business Retreat: https://www.maggiegentry.com/slow-business-retreat Learn about my work at amiesheridan.com.Grab my Guide to Building Your Personal Brand on LinkedIn: https://wins.myflodesk.com/linkedinguideCheck out my services: https://www.amiesheridan.com/servicesBook Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.LinkedIn: https://www.linkedin.com/in/amiesheridan/Instagram: https://www.instagram.com/amiesheridan_

When it comes to sharing your story and building your personal brand, you're probably wondering how and where to start. I can tell you from experience that there is no one size fits all approach. BUT.In all my years as an entrepreneur, there has been one channel that stands out from the others… a platform that many people overlook where I have found MOST of my clients. I'm talking about a little place called LinkedIn.In this episode, I dive into the power of building your personal brand on LinkedIn. I share my approach to optimizing your profile and give you actionable tips on how to start leveraging LinkedIn for success... from the basics to the extras.BONUS CONTENTAfter years of elevating the visibility of myself and my clients on LinkedIn, I created a free, info-packed resource to educate and empower others to do the same.  My Ultimate Guide to Establishing Your Personal Brand on LinkedIn gives you all the information you need to start building your brand and sharing your stories on this incredibly powerful platform.Grab the guide here: https://wins.myflodesk.com/linkedinguide You're welcome!

Sharing your stories requires confidence… publishing an article, doing an interview, delivering a keynote. But what about when you're just getting started? When you're doing something for the very first time? How do you find the confidence to do the thing when you've never done it before?Let me give you a hint… it has two syllables and starts with the same letter as confidence. In this episode, I dive deeper into my interview with Emily Jaenson and talk about the tactics she used to cultivate confidence when she pitched and crushed her very first keynote then went on to make it a constant revenue stream.I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point.Learn about my work at amiesheridan.com.Are you using LinkedIn to build your personal brand? Girl, grab my guide and get started now.Check out my Services: https://www.amiesheridan.com/servicesBook Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.Instagram: https://www.instagram.com/amiesheridan_LinkedIn: https://www.linkedin.com/in/amiesheridan/Grab a copy of The Successful Speaker by Grant Baldwin (as mentioned in this episode).

Women in business: Is public speaking a real way to generate real revenue? Girl, let me tell you.Emily Jaenson is a sports business executive turned in-demand keynote speaker who coaches corporate leaders up on how to crush it with confidence.Would you believe me if I told you that within the first year of delivering her first keynote, Emily now brings in up to $10,000 PER TALK? So, yes, the revenue is real, and after listening to this episode, you'll not only have Emily's story to prove it, but you'll have her nuggets of advice on how you can do it too.Are you ready to hear this story? Let's go.I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point.Learn about my work at amiesheridan.com.Are you using LinkedIn to build your personal brand? Girl, grab my guide and get started now.Check out my Services: https://www.amiesheridan.com/servicesBook Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.Instagram: https://www.instagram.com/amiesheridan_LinkedIn: https://www.linkedin.com/in/amiesheridan/Connect with Emily Jaenson here, here and here.IG: @emilyjaensonLinkedIn: https://www.linkedin.com/in/emilyjaenson/ Website: https://www.emilyjaenson.com/Watch the TEDx Talk that launched Emily's speaking career: https://www.youtube.com/watch?v=IitIl2C3Iy8

I recently had the pleasure of sitting down with Emily Jaenson, host of the Leadership is Female podcast, to talk about my work. This was a really fun conversation that went to a lot of great places, like playoff baseball and the art of self promotion.In this episode, Emily and I talk through the common scenario / hurdle of sharing your wins; specifically, how to craft a post for LinkedIn about an award or accolade you've received. Yes, there is an art to this, and it's worth listening to this episode if only to understand the WHY behind sharing your wins and the HOW to do it effectively.I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point.Learn about my work at amiesheridan.com.Get the Present to WIN on LinkedIn Guide: https://wins.myflodesk.com/Check out my Services: https://www.amiesheridan.com/servicesBook Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.Instagram: https://www.instagram.com/amiesheridan_LinkedIn: https://www.linkedin.com/in/amiesheridan/

When you google yourself, what comes up? Is it an accurate reflection of who you are, what you've accomplished and where you want to go with your career?If you're a business owner, are your search results working for you? Or are they hardly working?In this episode of the WINS podcast, we're going to dig into why sharing your stories is so incredibly important to building and elevating your personal brand across the media.Here's a little sneak peek of what's inside.Sharing your stories on your personal channels and with the media:Gives scrollers, readers and listeners a sense of who you are and what you stand forMakes you more visible and more highly ranked on search engines like GoogleBrings potential customers and business prospects into your marketing funnel much quicker..I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point.Learn about my work at amiesheridan.com.Get the Present to WIN on LinkedIn Guide: https://wins.myflodesk.com/Listen to my Interview with Emily Jaenson on Leadership is Female Check out my Services: https://www.amiesheridan.com/servicesBook Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.Instagram: https://www.instagram.com/amiesheridan_LinkedIn: https://www.linkedin.com/in/amiesheridan/

I'm kicking off season four of the WINS podcast with my first ever solo episode. Eek! I've interviewed hundreds of people in my career as a writer and executive publicist, but I have never once shared my story on this podcast. That changes now.Listen to this episode to learn how I got my start as a writer after spending a decade working in the sports business. The journey wasn't easy. There were a lot of bumps, but I got there, and I'm still learning and growing in a world where content is queen.It was never clear to me exactly how I would start a business, but I ALWAYS knew it was something I wanted. Sometimes the universe shows up in strange ways to put you on the path that you were always meant to be on. This, combined with a whole lot of hustle, has certainly been the case for me.I hope you enjoy this episode. Thanks for listening! Be sure to subscribe to my show wherever you get your podcasts. Like, love and share these episodes generously... because every engagement matters when you're elevating the visibility of women in business. That, friends, is the whole point.Learn about me and the services I provide to women in business at amiesheridan.com.Get the Guide: Present to WIN on LinkedIn, The Ultimate Guide: https://wins.myflodesk.com/Check out my Services: https://www.amiesheridan.com/servicesBook Office Hours: https://www.amiesheridan.com/officehoursFind and follow me on socials.Instagram: https://www.instagram.com/amiesheridan_LinkedIn: https://www.linkedin.com/in/amiesheridan/

What does it take to deliver a compelling talk on stage in front of hundreds, or maybe thousands of people?…. And what goes on behind the scenes in setting the stage for some of the most effective and influential speakers in the world?Since 2015, Mina Sabet has led production for TED conferences, the premier thought leadership platform for “ideas worth sharing.” Mina and her team produce upwards of 20 conferences each year on stages in cities across the globe - including TED Women, TED Countdown and the newly launched TED Tech. Some of the most recognizable names in innovation and thought leadership actually got their start on TED stages.In this episode, Mina talks about her day in the life as head of production for TED. She shares a bit of insight into when and how TED exploded onto the scene, and just what goes into designing and producing the stage experience for some of the biggest speakers in the world. We get into her leadership style and what drives her as an executive managing a global team, and she shares her advice for women in business: “If you deserve recognition for your work, ask for it. It's not about being humble. It's about justice.”Connect with Mina Sabet on LinkedInThis podcast is produced and distributed by WINS, an executive PR firm exclusively serving women in sports, entertainment and media. To learn more about WINS, visit www.wins.media.

For the past decade, sports betting has emerged as a fair playing field in the United States and globally. It wasn't until the late 2010s – after states began to legalize gambling – that US sports leagues and media companies got comfortable talking about sports betting, let alone partnering with companies in the space. We've all heard of DraftKings and FanDuel… but what do we know about the technologies and businesses that power them?Throughout the duration of her career, Dr. Laila Mintas, CEO of Play Engine, has had a front row seat in the roll-out of legal sports betting. Originally from Germany, she got her start leading FIFA's integrity division, and from there – with a PhD and a law degree under her belt – made her way into the business of sports betting tech. Now, she owns PlayEngine, a software solutions provider for sports books, alongside a team of Silicon Valley developers. Their mission? Revolutionize sports betting and iGaming technology on the global level.In this episode, Laila shares the story of how she went from PhD student to compliance executive to the sports tech C-Suite to sports tech investor, board member, and now CEO. We talk about the technology trends happening in sports betting, and she gives her advice on how women and all executives should be proactive in their approach to becoming not just someone at the table, but someone with a stake in the business… “You can play a major role”, she says, “Sometimes, in the right moments, you just have to ask for what you want.”Follow Dr. Laila Mintas on Twitter @drmintasConnect with her on LinkedInThis podcast is produced and distributed by WINS, an executive PR firm exclusively serving women in leadership across sports, entertainment and media. To learn more about our services, visit https://www.wins.media.

Get comfortable with the uncomfortable. We hear this all the time… as humans, as founders, as parents, as women and as minority leaders in business. But what does that actually mean… and how can a woman in leadership who is, perhaps, tasked with scaling a startup in a highly competitive market, really live with a steady stream of discomfort and thrive in it?In this episode, Ruchi Desai, CEO and Co-Founder of EIGHT Beer, joins Amie to talk about her mindset and approach to scaling businesses. They discuss how her innate curiosity and active lifestyle – she is a competitive triathlete – has positioned her to show up consistently as her best self as she endeavors to grow a company to scale alongside former NFL star, Troy Aikman. Ruchi describes the realities of startup life with powerful metaphors – like how… running a startup is like holding a plank. At first, it's frustrating. Then, after some practice, you get used to the pain, and the longer you're in it… you realize that, while it does hurt, it is building strength and expanding your perspective… and then you master it… the thriving in the discomfort.Ruchi has paved her own way to the C-Suite by prioritizing her education, getting clear on her goals and working at them every day - at work and in her free time. She encourages anyone who is working their way toward a goal to show up consistently, always be improving, always be communicating, work on building genuine connections and trust, and always be true to yourself.Follow Ruchi Desai on Instagram and Twitter at @ruchaluchThis podcast is produced by WINS, an executive PR firm exclusively serving women in sports, entertainment and the greater media. To learn more about our services, visit https://www.wins.media.

In this episode, Mollie Cahillane, Sr. TV Reporter for Adweek, joins Amie to talk about the trends in convergent TV, how the media rights landscape has become overcrowded and cluttered, and what may be on the horizon for sports streaming services like ESPN, Hulu and Apple TV. They discuss her role as host of Adweek's Most Powerful Women in Sports podcast, some of her most memorable guests, and she shares the story of how she was selected by Lisa Granatstein to be the one who would carry the program forward. They get into it on the topic of women's sports, what's helping, what's hurting, and what she believes needs to happen to level the playing field with sponsors and investors.Mollie has built a brand and reputation for herself as an expert in convergent TV and women's sports by writing compelling articles, reading a ton of content, owning her voice on Twitter, creating a lane, and staying highly focused in it. HER advice for aspiring leaders who want to have influence: learn everything you can about your area of focus, ask questions, study your niche, don't be afraid to brag about yourself, and make yourself the GO-TO person.Twitter: @MollieCahillaneIG: @mollkcThis podcast is produced by WINS, a public relations agency exclusively serving women in sports, entertainment, and the greater media. Learn more about WINS.

Elisa Padilla is a brand builder who has had a hand in the design and marketing execution of iconic brands like the Miami Marlins, Apple, and Brooklyn Sports and Entertainment. HER brand, Kick it by EP, brings her voice to the forefront as she shares day in the life stories in snackable bites across platforms like LinkedIn and Instagram. HER brand serves as the backdrop for her business, where she builds brands for the likes of Tin Building NYC, a 60,000 square foot dining and entertainment experience in NYC's Seaport District.In this episode, Elisa and Amie talk about not only HOW to build authentic brands, but also what it takes to show up and be consistently authentic in today's hybrid environment. The bottom line is that perception is STILL reality, and the way you show up, in person OR virtually, matters greatly to your reputation and your success in business.Elisa on LinkedInIG: @kickitbyEPKick It by EP This podcast is produced by WINS, an executive PR firm serving women in sports, entertainment and the greater media. To learn more, visit https://www.wins.media.

Cynthia Soltero joined Amie Sheridan on Episode 28 to share her story and her expertise as the Director of Partnerships and Acquisitions for One Team Partners – a joint venture between the NFL Players Association and MLB Players Association that represents the collective licensing rights for over 10,000 athletes in an effort to maximize the value of their name, image and likeness. Cynthia is a truly incredible human who has bravely achieved some amazing firsts – the first in her family to graduate college, the first to get a masters degree, one of the first Latina women to hold an executive leadership position in the sports and entertainment industry… her courage and determination are inspiring, to say the least.In this episode, Cynthia and Amie get into the parallels that exist between HER personal journey and the journey of many of the athletes she represents – like how the journey to elite status, whether in sports or in business – can be a lonely one.... how to present yourself authentically to attract the right opportunities... how she managed to navigate the structural obstacles that could have very well kept her out of the executive suite... and what women and people of color can do to move past their fears with grace and embrace the uncertainty of the journey.This podcast is produced and distributed by WINS, a PR agency exclusively serving women in sports, entertainment, and media. To learn more about WINS, visit https://www.wins.media.

How do women in business get tapped for paid corporate board seats when there is no regulated recruiting process, no guide, no manual, no good old gals club?Over the years, so many of my clients have expressed that they would like to apply their skill set and expand their business expertise into corporate board advising. They've got the experience, the acumen, the "stuff" that so many boards and businesses need, and yet, these women are not being discovered. They aren't being sought out. And at the end of the day, the process of board placement is so "grey" that they aren't really sure how to position themselves to be tapped as a candidate. In this conversation with Heather Wolf, managing director of Trewstar Corporate Board Services, I set out to uncover the inner workings of corporate board recruiting and how a woman in leadership with or without board experience can go about positioning herself as a sparkling candidate. We talk about trends in the space, what needs to happen to achieve gender parity in the boardroom, and dig into her world as a board recruiter serving corporations of all types.Just for the record, Heather and her team at Trewstar have placed over 250 individuals on corporate boards since they founded the company. 88% of those placements were women. Newsflash: This is someone you're going to want to add to your network immediately.

Jen Zudonyi is the Senior Director of Brand & Consumer Marketing in the Sports Division of Warner Brothers Discovery. She leads marketing across Turner Sports and Bleacher Report specific to the company's NHL property and partnership. Throughout her career, Jen has made it her mission to build and execute marketing strategies that reach new audiences, online and off, for marquee sports and entertainment properties. She is passionate about sports as a vehicle for driving conversation around social progress and an advocate for mental health and wellness in the workplace.In this episode, Jen and I talk NHL playoffs and what she and her team do to differentiate the NHL on TNT and B/R Open Ice products from other hockey outlets. We discuss the importance of future proofing brands by offering content that showcases the magic of the product - in this case, hockey - and playing that magic up to wider audiences. We also discuss the difference between marketing a cause and driving a cause-related initiative to impact. Jen's advice for women in business? Don't be complicit. If you see an opportunity to take a stand for a cause, big or small, take it… This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater business landscape. To learn more about WINS, visit https://www.wins.media.

Kareeda Chones-Aguam is SVP of partner strategy and management for the Milwaukee Bucks and Fiserv Forum. In her role, she oversees the team that serves as the relationship managers for 70+ Corporate Partners for the organization. She is also a talented voice artist and the "Official Voice of Fiserv Forum". In her work, Kareeda focuses her energy on building long lasting relationships and developing good people. She is a wife, a mom, and, after 20+ seasons with the Bucks, the proud owner of an NBA championship ring.In this episode, Kareeda shares her perspective on how the Bucks have built their business on solid corporate partnerships. We get into a discussion around the “team as a real estate developer” trend as the Bucks organization looks to onboard a naming rights partner to the Deer District Plaza outside Fiserv Forum. She shares a few stories from her life in the biz and as for her legacy? Kareeda says that she wants to impart on all up and coming sports industry professionals that it is key to learn how to grow your network the right way, and always ask for what you want.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater business landscape. To learn more about WINS, visit https://www.wins.media.

Katrina Palanca is the Vice President of Global Partnerships for Spurs Sports & Entertainment, where she oversees international sponsorships for the San Antonio Spurs and the AT&T Center. Originally from Guam, Katrina has paved a path for herself in sponsorship, having held roles at the Barclays Center, Brooklyn Nets, New York Islanders and Twitch before landing her current role. Katrina brings a unique perspective to her work… and, she is one of the few women I've spoken to who has broken into the management suite… AND won awards for her work… before the age of 30… In this episode, Katrina and Amie discuss the idea of eliminating boundaries on fandom, literally and figuratively. She shares the incredible story about her decision to leave her parents home to build the life that she wanted… which ultimately led her to New York City where she got her start in the business. We discuss the importance of investing time and energy into your personal brand…. Katrina is walking the walk. She has a blog and a weekly newsletter coaching women up on how to be unapologetic. Her personal mission? Katrina says that by sharing her stories, she wants to help other young women believe in their greatness.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater business landscape. To learn more about WINS, visit https://www.wins.media.

Cydney Dodson is a social media publisher at Dapper Lab's NBA Top Shot, a blockchain-based platform that allows fans to buy, sell and trade numbered versions of specific, officially-licensed video highlights. In her role at Top Shot, Cydney creates content intended to promote and celebrate new NFTs as they become available in the marketplace. She is a passionate supporter of Diversity, Equity and Inclusion in the workplace, and a proponent of bringing a greater awareness to mental health for athletes.In this episode, Cydney and Amie dig into NFTs, what they are… how you get them… and what the NBA marketplace looks like right now. It might surprise you that some of these digital assets sell for tens if not hundreds of thousands of dollars. They talk about her passion for DE&I, her growing appetite for travel, and how, when you push yourself outside your comfort zone, you are rewarded with confidence. Her advice for women passionate about a purpose? Keep taking the small steps toward making an impact.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater business landscape. To learn more about WINS, visit https://www.wins.media.

Courtney Altemus is founder and CEO of TeamAltemus, a consulting firm that provides financial advisor due diligence and financial literacy education to athletes of all levels. Formerly an investment banker and private wealth manager on Wall Street, Courtney identified a need in the marketplace and founded an unbiased business that does not manage money nor is it associated with any companies that do. Outside of her professional life, Courtney is a marathon runner and a mother of four.In this episode, Courtney and Amie discuss the importance of protective education for athletes as they explore revenue opportunities via Name Image and Likeness. We get into the pros and cons of social media as an endorsement tool and she explains how the socio-economic background of a family has proved to have little to no impact on the financial literacy of their children. Courtney's mission is to ensure that the majority of the stories we hear about athletes and money are positive ones. As a founder, advisor, and a mother, SHE is changing the narrative.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater business landscape. To learn more about WINS, visit https://www.wins.media.

Lorien Parry Luehrs is President and Chief Operating Officer of HomeTown Ticketing where her team is bringing professional level ticketing to the K12 space. Since joining the company in 2019, Lorien has helped grow her team from 10 to 180 employees… and her customer list from 77 to over 12,000 K12 schools. She is also an equestrian and a movie buff.In this episode, Lorien and Amie talk about the latest trends in the digital ticketing space… and how her work is influencing the future of game day in athletics programs of all sizes. We discuss how the word integrity sets the tone for her personal leadership style…. And she shares the story of how she got back on the horse, literally, after a life changing injury in her career as an equestrian. Her advice for anyone working through a setback personally or professionally? If you're struggling, go back to where it's comfortable, and start again.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment and the greater business landscape. To learn more about WINS, visit https://www.wins.media.

“Be so good that they won't forget you.” is the mantra that Emily Jaenson, sports industry executive and host of the Leadership is Female podcast, lives by in work AND in life. The first woman to be GM of a Triple-A minor league baseball team in over two decades, Emily spent 4 years at the helm of the Reno Aces AAA baseball club before intentionally deciding to take a breather and focus her energy on her growing family. In this episode, Emily and Amie get real about the juggle of parenting and being a sports industry professional on the team side. We talk about what it means to HER to be one of the FIRST women to hold a specific role in a male-dominated business, and how she owns that title in her approach. She shares some incredible stories from her journey to date… and leaves behind some stellar advice for women in leadership: “Kick ass, support your team, and give other women permission to shine.”This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and beyond. If you loved this interview and want to become part of our mission, join us in our membership community for women influencing sports and entertainment. Learn more at https://www.wins.media/community.

Jahaan Blake is a professional Sports Executive turned Career Coach who helps high achieving women in the Sports and Entertainment Industry shatter glass ceilings and take their seat at the table. In addition to her coaching business, Jahaan consults with high profile organizations in sports and entertainment, like the Superbowl, on their fan experience strategy. In this episode, Jahaan and Amie get into her WHY… who inspired her to found her own company… and exactly what her approach looks like in coaching aspiring executives in sports and entertainment to reach their full potential. We also dive into the question of why women leave their jobs and how HER work is impacting the trajectory of women, and ultimately, the future of gender equality in the C-Suite. - with Amie SheridanThis podcast is produced by WINS, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment and the greater business landscape. To learn more about WINS and the services we provide to woman-owned and led businesses, visit https://www.wins.media.

Kerry McGovern got her start in the sports and entertainment business as a music tour publicist, and from there, broke into sports… securing high profile roles at the Detroit Pistons, the National Hockey League, Drizly and Under Armour before taking her experience into big corporation executive communications roles at RE/MAX and now Power Home Remodeling where she holds the post of SVP of Marketing and Communications.In this episode, Kerry shares stories from her experience and imparts her wisdom on the topics of carefully curating your career, cultivating trust and respect in the sports biz, and overcoming the dreaded imposter syndrome… something I call “brag anxiety.” Her advice for young sports industry execs trying to make a name for themselves? Show your team that you're curious by never being afraid to ask questions. If you're thinking it, ask it.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS and the services we provide to woman-owned and led businesses, visit https://www.wins.media.

Erika Austin is the newly appointed director of licensing at Michigan State University. She brings years of experience and a specific expertise in brand protection and product promotion to the role from both the collegiate and professional sports arenas.In this episode, Erika shares her take on Name Image and Likeness in collegiate athletics…how it's going so far and where she thinks it's headed. Spoiler alert: It's not playing out the way we all thought it would. She talks about NFTs, taking an education-first approach to student-athlete endorsement deals… and she shares a bit about what SHE is doing to promote INCLUSION for underrepresented students, athletes, families and fans…by working with her partners to offer licensed merchandise and apparel made just for them.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the executive suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.

Ally Melendez is a TV & Multimedia Host, a certified fitness instructor, and the founder of the On-Air Institute. She is the in-arena host for the NBA G-League's Long Island Nets AND Major League Soccer's New York Red Bulls…  She is also the sideline reporter for the National Lacrosse League's New York Riptide. In addition to all of that, Ally interviews professional athletes on YES Networks' BetOnline All Access and will host a NEW show called Well Life NYC debuting on the YES Network app later this year.In this episode, Ally and I dig into her mindset, the connection between physical health and mental health… and how taking care of both your mind & your body increases your chances of success in ANY field, but specifically, in setting the tone for a lasting career in on-air broadcasting. She shares a story of when things didn't go as planned during a live show at the Heisman Awards, and provides her insight for aspiring talent who want to navigate the business the right way. Her main nuggets of advice? Be genuine, know what you want, and nurture your relationships.

Joanne Pasternack is Founder & CEO of Oliver Rose, a sports philanthropy and social impact consultancy focused on connecting athletes and properties with brands and non profits to spark real and sustainable change. A trained lawyer and former competitive figure skater, Joanne's resume is impressive… including high visibility roles at the San Francisco 49ers, Golden State Warriors, and Special Olympics as well as advisory roles with Figure Skating in Harlem and the US Olympic & Paralympic Committee.Joanne joins Amie in this episode to discuss how athletes should approach their transition into retirement, why athletes should NOT create their own non-profit, the dark side of Name, Image and Likeness in college sports, and how, with a little bit of up front work, athletes at all levels can build wealth, design their legacy AND leave their mark on society… by sharing their voices.This podcast is produced by WINS, a PR agency on a mission to influence gender equality in the C-Suite across sports, entertainment, and the greater media. Learn more about WINS at https://www.wins.media.

Melanie Strong is a founding partner at Next Ventures, a venture capital firm focused on empowering passionate founders to set a new pace in human optimization. Prior to becoming a full-time VC and advisor, Mel spent her career building high-performing teams at Nike, where she held titles like VP of Global Brand Marketing for Nike Women and GM of Nike Skateboarding. In 2019, Mel co-founded NEXT VENTŪRES with Lance Armstrong with the intention of helping founders innovate quickly in the health and wellness space. In this episode, Mel discusses the importance of investing in disruptive technologies and FOUNDERS who will have a broad and positive impact on the future of human health and wellness. She shares that only 3% of venture capitalists in the US are women… a bleak statistic… and why it is important for women to embrace the conversation around growing their personal wealth. We share a few laughs about her propensity for WORK… and finally, Mel shares that, while leading your life with gratitude is not easy, it is the ONLY way to be truly fulfilled.This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment and the greater media. WINS services are designed exclusively for woman-owned and led businesses. To learn more about WINS, visit https://www.wins.media.

Dr. Cheryl Robinson is an international speaker, founder, advisory board member, leadership coach, and regular contributor at ForbesWomen where she pens a column that showcases the stories of high profile businesswomen who have successfully pivoted in their careers. In this episode, Cheryl gives us an inside look into the life of a Forbes Contributor, what she looks for… how she screens over 1500 pitches a month… and the notion that she prefers to read about STORY before PRODUCT. We discuss why it is so important for women to master their own story, find their WHY, and be prepared for the opportunity BEFORE it comes knocking. This interview was produced by WINS, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment and the greater media. WINS services are designed exclusively for woman-owned and led businesses. To learn more about WINS, visit https://www.wins.media.

Odessa Jenkins is the Co-Founder & President of the Women's National Football Conference and President at Emtrain, a workplace technology company that maps inclusive culture to behaviors in order to influence organizational change. As a disrupter in sports, Jenkins is paving the way to create inclusion and equity in sports for women and girls. She is striving to give them the opportunity to perform at the highest level… in all of their pursuits.In this episode, Odessa and I discuss the WNFC's streaming deal with Vyre Network, which will bring 100% of the league's games directly to fans AND generate substantial sponsorship revenue for the league… their apparel deals with Adidas and Riddell which are elevating the image of women as pro football players to new heights… She shares that only 7% of women's professional sports are being televised… and just how she believes we can change that. And Finally, she talks about her WHY, her personal mantras… and the importance of using the time you have to maximize your impact. - with Amie SheridanThis podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about the services WINS provides to woman-owned and led businesses, visit https://www.wins.media.

Jessica Smith oversees revenue generation for Angel City FC, the widely celebrated, celebrity-backed women's national soccer team that will play in a brand new stadium in Los Angeles in 2022. Jess is responsible for the 10% sponsorship model where funds from each partnership benefit the club's pillars of Equity, Essentials, and Education. She is a proud Mom of two young girls, a skilled relationship-builder, and a business leader with a passion for designing revenue models with purpose. In this episode, Jess talks about the influx of brands and categories that are putting their dollars behind Angel City… well before they have stepped foot on the pitch, how GenZ will influence the future of the sports sponsorship model… and why HER leadership strategy.. To always do what is right, NOT what is easy – has taken her far, as a parent AND a professional, in her journey to the top.This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about the services WINS provides to woman-owned and led businesses, visit https://www.wins.media.

Meka White Morris is the Chief Revenue Officer for Major League Baseball's Minnesota Twins. In her role as CRO, Meka is laser-focused on building strong teams that remain fiscally responsible while driving revenue and maximizing profits for the club.In this episode, Meka discusses how the club is approaching the soon to be legalized sports betting in the state of Minnesota… the recent news of their Techstars Accelerator… and talks about her passion for talent development, diversity, and inclusion. — with Amie SheridanThis podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about the services WINS provides to woman-owned and led businesses, visit https://www.wins.media.

Catherine Carlson is the Chief Revenue Officer for the NFL's Philadelphia Eagles. She is the point person tasked with driving revenue for the team through new sponsorship, media and premium opportunities. In this episode, Catherine discusses how great storytelling is the difference maker for brand partnerships…. Why teams should strive to create world class experiences for their fans... a la the Disney Way… why networking BEFORE you need help is key to success in the sports business and… she shares the story of how she established credibility early on in her career as the only woman in the room...This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.

Lauren Cochran is entering her ninth season with the Miami HEAT. As the Chief of Digital Marketing, she oversees a talented team that turns data into dollars. Under her leadership, the Heat has experienced massive growth in social audience and record-breaking sales in online retail.In this episode, Lauren discusses how the Heat use their digital media strategy to move in lock-step with their players. She gives props to their in-house jersey design team, and talks about what it means to be one of the first arenas with a Cryptocurrency naming rights partner. Her life in the sports business has been nothing short of entertaining… as she shares some of her favorite stories from her journey into the executive suite.This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.

Stefanie Rapp is the Chief Revenue Officer at Bleacher Report. She oversees all aspects of the sales and partner strategy across all of the company's digital and social entities with an emphasis on serving as the primary liaison to all sports teams, leagues, brands and platforms. In this episode, Stefanie shares her perspective on how a 24/7 sports media company, like B/R, can create new and engaging content even in the absence of live sports. She tells us how she has navigated HER career, and shares her mindset and approach to being one of the only women in the room.This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.

Sue Thaden is CEO of not one, but TWO successful businesses. At age 30, Sue founded Client Resources Inc., an IT Staffing and Solutions firm based in Omaha, Nebraska. In 2015, Sue broke into the sports business as CEO of her second venture, From Now On, with the FanX app, a one-stop-shop mobile communications platform that now serves over 125 college athletic departments, high schools and championship events nationwide.In this episode, Sue discusses her approach to leadership… the importance of infusing culture into business… her Get it Great motto… and the way to stay high value to clients by taking a team-first, service-driven approach. Being the generous leader that she is, Sue offers her advice to women who dream of being CEO of their own business someday.This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.

Raven Jemison oversees business operations for the Milwaukee Bucks, Fiserv Forum, the Deer District and the Wisconsin Herd. She is a trusted team leader, a results-oriented decision-maker and the owner of an irrationally large sneaker collection…In this episode, Raven shares some of the defining moments of her career — like the time her team's show of faith pulled her back from a breaking point. She tells us what she did to get to where she is today, and provides her perspective on HOW sports and entertainment organizations can achieve balanced and equitable representation in the C-suite.This podcast is produced by WINS.media, a content and communications agency serving women-owned and led businesses in sports and entertainment. To learn more about WINS, visit https://www.wins.media.

Tami Powers' passion for fast cars has driven her 20-year career in #motorsports. In 2020, Tami launched PowerDrive Motorsport Futures to connect forward-thinking brands to up-and-coming female race car drivers. In this episode, Tami discusses the obstacles holding women back from competing in motorsports at the highest levels. She shares some of her defining moments, her take on why the GoDaddy Danica Patrick model WORKED, but did not stick… and she invites big brands to join her on her mission to give women not one, but many seats at the table… in motorsports.This podcast is produced by WINS.media, a content and communications agency serving women-owned and led businesses in sports and entertainment. To learn more about WINS, visit https://www.wins.media.

Priya Narasimhan is a professor of electrical and computer engineering at Carnegie Melon University, the CEO and Founder of YinzCam, and an avid runner. Her YinzCam mobile product is used by 200 professional sports clubs and over 100 million sports fans worldwide. In this episode, Priya shares how she broke into the sports business without any industry contacts to quickly become the face of a company that would transform the way sports fans consume content from their favorite teams…and she did all of this without taking any outside funding. Her advice for women in sports? Use. Your. Voice.This podcast is produced by WINS.media, a content and communications agency serving women-owned and led businesses in sports and entertainment. To learn more about WINS, visit https://www.wins.media.

Kendall Tyson is the Vice President of Strategy and Business Intelligence for the NHL's newest franchise and 32nd club, the Seattle Kraken. In this episode, Kendall gives us an inside perspective from her vantage point as she and her team prepare Climate Pledge Arena and the people of Seattle for personalized, data-driven experiences in professional hockey. This interview was produced by WINS.media, This podcast is produced by WINS.media, a content and communications agency serving women-owned and led businesses in sports and entertainment. To learn more about WINS, visit https://www.wins.media.

Carolyne Savini has been an executive search consultant and a specialist in the sports and entertainment industry since 2006. She joined Fortune 500 gaming giant Activision Blizzard in 2020 to help identify and recruit the world's top executives into the world's top gaming and entertainment company. In this episode, Carolyne and I dig into her story and unpack her unique perspective on how to influence gender equality in gaming. Conveniently, in her new role, Carolyne is in the perfect position to do just that.This interview was produced by WINS.media, This podcast is produced by WINS.media, a content and communications agency serving women-owned and led businesses in sports and entertainment. To learn more about WINS, visit https://www.wins.media.