POPULARITY
4 episodes with revenue officer
4 episodes with revenue officer
2 episodes with revenue officer
5 episodes with revenue officer
2 episodes with revenue officer
2 episodes with revenue officer
— Every year, 18 million people worldwide are diagnosed with cancer. If you, or your loved one, is one of them, you know exactly how overwhelming, scary, and confusing it is to navigate the journey through diagnosis, treatment, prognoses, and all their accompanying emotions. Entrepreneur, business leader, IRONMAN triathlete, and five-time cancer survivor Bill C. Potts has waged a 20-year battle against the disease. In his valuable patient and caregiver guide, he shares his personal cancer story, and those of others, outlining everything you need to know to take on this fight. With empathy and honesty, Potts explains exactly what to expect, and shares lessons and important tips you can put into action all the way from diagnosis, to treatment, to remission, to cure—and how to face setbacks on your road to recovery. You'll learn how to advocate for yourself, how to pick and manage your care team, and how to care for yourself emotionally and mentally. You'll find out how to make your treatment days more comfortable, manage side effects, and understand test results. You'll also find important information on diet, exercise, wellness, and staying active, as well as insights on how treatment and disease affects your immune system. With special sections for people wanting to support a loved one with cancer, facing and making peace with death, and recalibrating your priorities to get the most out of the life you have now, you'll gain the knowledge and tools you need to manage this journey—from someone who is walking the path alongside you. Valeria interviews Bill Potts — He is the author of “Up for the Fight: How to Advocate for Yourself as You Battle Cancer—from a Five-Time Survivor.” Bill C Potts has been married to his human for 32 years and is the father of 3 kids, including twin girls. His sweet dog Pippa is by his side often! He and his wife Kim are entrepreneurs and owned a Massage Envy and European Wax Center. Bill was a C-level marketer with a fun and rewarding career. This included work at Fortune 500 companies, a start-up technology company, and the company behind the IRONMAN triathlon brand. Bill owned a Marketing Agency later in his career. His career highlight was working as the Chief Marketing and Revenue Officer of Clearwater Marine Aquarium, which was made famous by the two Dolphin Tale movies. Bill and Winter, the dolphin, had a great relationship. Bill even played hide and seek each morning with Hope, the dolphin. Bill loves to exercise, is an IRONMAN athlete, and plays tennis many times weekly. Bill is also the author of a book like “What to Expect When You're Expecting” – but for cancer patients. Bill is one of the world's leading experts on cancer – from the patient's perspective, as he has beaten cancer five times, with number six in progress. He is very proud of his book “Up for the Fight. How to Advocate for Yourself as You Battle Cancer – from a Five-Time Survivor.” The book is changing and saving lives. Guiding cancer patients and their families has become his life's purpose. He is busy doing it. To learn more about Bill Potts and his work, please visit: https://www.billcpotts.com/
Have you received IRS Letter 1058? I may recommend not ignoring it...Do you have unfiled tax returns that need filing? Call us at 866-8000-TAX or fill out the form at https://choicetaxrelief.com/If you want to see more…-YouTube: / @loganallec -Instagram: @ChoiceTaxRelief @LoganAllec -TikTok: @loganallec-Facebook: Choice Tax Relief // Logan Allec, CPA -Reddit: u/Logan_Allec
Can you not get into contact with your IRS revenue officer? This may be the reason why...Do you have tax debt? Call us at 866-8000-TAX or fill out the form at https://choicetaxrelief.com/If you want to see more…-YouTube: / @loganallec -Instagram: @ChoiceTaxRelief @LoganAllec -TikTok: @loganallec-Facebook: Choice Tax Relief // Logan Allec, CPA -Reddit: u/Logan_Allec
The space & satellite industry is more dynamic than ever, with professionals moving across sectors and roles at an accelerated pace. At SSPI, this has brought in a wave of new leadership, including a remarkable milestone: as of last year's election, four of our newest Board Directors are women. To celebrate this moment and International Women's Day, we will explore their perspectives and dive deeper into topics such as leadership, vision and the future of SSPI and SSPI-WISE. Newly appointed SSPI Executive Director Tamara Bond-Williams speaks with Kidsan Barnes, Senior Vice President, Maritime, Cruise & Ferry at Quvia, Lisa Henke, Chief of Technology & Innovation, USG at Maxar Intelligence and Tina Ghataore, Chief Revenue Officer at Aerospacelab and SSPI-WISE Chair and Board Liaison. Kidsan Barnes is a distinguished leader in the satellite communications and cruise connectivity industries. She currently serves as the Senior Vice President of Cruise & Ferry at Quvia (formerly Neuron). With a career marked by innovation and strategic vision, Kidsan has played a pivotal role in driving growth and transformation within her sector. Her contributions have not gone unnoticed; she was honored on the South Florida Business Journal's “40 Under 40” list, recognizing her significant impact on her industry, the economy and community, and also recognized on their Influential Business Women's list for 2022. Under her leadership, Quvia's Cruise & Ferry division has seen remarkable advancements, solidifying its position as a leader in the fast-evolving world of satellite communications. Kidsan's dedication to excellence and philanthropic contributions are seen in her voluntary board roles for both SSPI and Florida International University where she gained her Executive MBA. She remains an inspiration for those in the industries she serves. Lisa Henke joined Maxar Technologies in 2016 as Chief Architect of Open Technologies and served in several leadership roles at the company before taking on her current role of Chief of Technology & Innovation, USG for Maxar Intelligence in May 2024. Prior to coming to Maxar, she was the Chief Architect for National Reconnaissance Office/Ground Enterprise Directorate/Integrated System Program Office leading ground development, cloud transformation and agile transformation. Lisa also served in leadership roles at DigitalGlobe, Lockheed Martin and Northrop Grumman. She is a proud Air Force Veteran and a certified Green Belt with an MBA with technology management emphasis and a variety of certifications, including Agile, Architecture and Systems Engineering and MBSE. Tina Ghataore joined Aerospacelab in August 2023 as Group Chief Strategy and Revenue Officer, and CEO of Aerospacelab's new North American branch. Prior to joining the fast-growing international startup specialized in designing, manufacturing and operating small satellites, Tina served as Chief Commercial Officer of Mynaric and President of Mynaric USA where she led the company's efforts to position Mynaric as the preferred laser communication provider for aerospace application for both government and commercial markets. In 2022, Tina's contribution to the aerospace industry was recognized by both the public and industry peers alike when she was voted Via Satellite's "Satellite Executive of the Year," accepting her award in front of a select audience at the industry's leading annual conference SATELLITE 2022.
The process of being assigned tax debt is long and daunting. How do you know when you have been assigned a revenue officer by the IRS? Find out now! Do you have tax debt? Call us at 866-8000-TAX or fill out the form at https://choicetaxrelief.com/If you want to see more…-YouTube: / @loganallec -Instagram: @ChoiceTaxRelief @LoganAllec -TikTok: @loganallec-Facebook: Choice Tax Relief // Logan Allec, CPA -Reddit: u/Logan_AllecMentioned Video Link:-IRS Letter 725-B: What It Is and What to Do If You Received One!: • IRS Letter 725-B: What It Is and What...
In this episode, I sit down with my good friend Kevin Davis, the mastermind behind Detailers Helper, Rugged Restore, and Revenue Officer at Detailers Roadmap. We dive deep into the world of detailing—not just the techniques, but the business side of it all. Kevin shares his journey, the lessons he's learned from growing multiple successful brands, and practical tips for detailers looking to level up their business. We cover everything from marketing strategies to the challenges detailers face today, and Kevin drops some serious knowledge bombs that you won't want to miss. Whether you're just starting out or you've been in the game for years, this episode is packed with insights to help you grow your detailing business. Buy Jimbo's Detailing Products here: https://JimbosDetailing.com or on Amazon https://amzn.to/3Wpoq93 JOIN THE GIVEAWAY: https://jimbosdetailing.com/giveaway SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/user/jbalaam?sub_confirmation=1 CONNECT WITH JIMBO: INSTAGRAM: https://www.instagram.com/jimbobalaam/ PODCAST: http://www.AutoDetailingPodcast.com FACEBOOK: http://www.Facebook.com/AutoDetailingPodcast or http://www.facebook.com/jimbo.balaam
Send us a textIn this episode of Embedded Insiders, Bruce Franklin, Senior Director of Automotive at Micron, joins us to share his 2025 predictions for the automotive industry. He dives into the role of embedded memory and storage in robotaxis, key considerations for manufacturers, and how these advancements will shape the future of self-driving cars and next-generation architectures.Later, Rich sits down with Quentin Ochem, Chief Product and Revenue Officer at AdaCore, to explore a critical question: When designing high-integrity systems like those used in automotive applications, what is the programming language of choice?But first, Rich and Ken are back from CES 2025 and kick things off by recapping their experience, highlighting the top technology trends from the industry's leading companies.For more information, visit embeddedcomputing.com
The name is Bond, James Bond, and I'll have a Vesper Martini with a side of science to celebrate my movie series, which is the longest-running ever! Chicago's famous Griffin Museum of Science and Industry welcomes “007 Science: Inventing the World of James Bond”. The exhibit, open through March 2025, explores the science and technology featured in the James Bond movies!We sit down with Museum Chief Marketing and Revenue Officer, Laura Herrera, to discuss what you can expect from a visit to the 007 exhibit. She shares what cool gadgets and famous Bond cars you can see inside the exhibit! Plus, we discuss some of the amazing science that will immerse Bond fans young and old in the famous spy world!We also chat about how an exhibit like this goes from concept to creation (spy hint: it takes a lot of talented people at GMSI a long time)! Plus, Laura discusses her career path in Chicago and how her experiences have shaped her work at the museum. We end with a 007 round of rapid fire, finding out Laura's favorite piece in the exhibit, her favorite Bond movie, and how she likes her martini!Buy tickets now through spring 2025!TICKETS/INFO: https://www.msichicago.org/explore/whats-here/exhibits/007-science-inventing-the-world-of-james-bondSOCIAL: https://www.instagram.com/msichicago/?hl=enVESPER MARTINI RECIPE: https://www.liquor.com/recipes/vesper/...
When designing systems with high integrity, say for automotive applications, what is the programming language of choice? I believe that's referred to as a loaded question, because there are so many variables involved, and it's a question that's almost impossible to answer. Unfortunately, many developers make a decision for the wrong reasons. To get to the root of the matter, I invited Quentin Ochem, the Chief Product and Revenue Officer at AdaCore, to be my guest on this week's Embedded Executives podcast.
New research from leading premium global supply-side platform (SSP) VIOOH, JCDecaux's SSP partner, reveals that UK advertisers have strongly embraced programmatic DOOH. In the past 12 months, half (47%) of all DOOH campaigns bought by participants in the research were always or usually exclusively programmatic. Furthermore, investment in pDOOH is set for substantial growth, with research participants predicting a 29% average increase in spending over the next 18 months. In this episode of Life in Programmatic DOOH, Philippa Evans, Associate Director, Programmatic, JCDecaux UK is joined by Gavin Wilson, Chief Global Customer and Revenue Officer, VIOOH to discuss the findings in more detail. Hosted on Acast. See acast.com/privacy for more information.
In this episode of "How They Lead," co-host Ben sits down with Dom Bridgman, Amdaris's Chief Commercial and Revenue Officer, who now works as an advisor and consultant. Dom shares his journey in leadership, particularly focusing on his experience in building and managing high-performance sales teams. He reveals the three key ingredients that have driven his success: implementing robust systems and processes, cultivating positive energy, and making leadership enjoyable and fun.The conversation also touches on a pivotal moment during the COVID-19 pandemic, where Dom had to navigate significant challenges. This experience reinforced the value of adaptability and continuous learning in leadership. Throughout the episode, Dom offers valuable insights and mentorship for anyone facing sales and go-to-market challenges. This makes this a must-listen for leaders looking to elevate their teams and strategies.Key Takeaways:Implementing systems and processes is vital for a high-performance sales team.Positive energy and attitude are crucial for achieving success.Leadership should be fun, as it fosters a high-performance culture.Challenges present opportunities for growth and learning.Adaptability and continuous learning are essential in times of uncertainty.Tune in to gain practical advice and inspiration from Dom Bridgman, a leader who exemplifies the blend of strategy, positivity, and resilience. Hosted on Acast. See acast.com/privacy for more information.
On this episode of the podcast, host Amanda Head talks with Luan Pham, Chief Marketing and Revenue Officer at Byrna, a company that manufactures some of the best non-lethal defense products. Byrna's technologies and products were created by an avid group of gun owners which gives Americans a safer alternative for those seeking less-lethal options. The Byrna pistol is a CO2-powered launcher that fires 60-caliber projectiles at 280 feet per second, causing significant bruising without penetrating a human body. The Byrna Pistol is becoming very popular with law enforcement agencies, security firms, and American citizens seeking out superior self-protection options all across the United States. Byrna also offers more than less-lethal firearms, they manufacture self-defense spray, personal safety alarms, backpack body army, and much more. Keep in mind that Byrna is not looking to replace lethal firearms on the market or take away Americans Second Amendment rights. However, they do provide a safe, reliable, and effective non-lethal alternative to traditional firearms that allow their customers to defend themselves, protect their families, and help enforce a safe community without using deadly force. To learn more about Byrna or buy their products simply visit byrna.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In unserer neuen „Pricing Friends“-Folge hat Sebastian Farhad Khalil-Gossow zu Gast und analysiert mit ihm die Preis- und Monetarisierungsstrategien eines der größten Medienhäuser Deutschlands. Als Chief Product and Revenue Officer der FUNKE Mediengruppe verantwortet Farhad die digitale Transformation sowie 12 regionale News-Marken und gibt Einblicke in die damit verbundenen Herausforderungen und Chancen. „Im Digitalen ist es ja so, dass 98 Prozent der Nutzer kein Abo abschließen. Das heißt, die musst Du ja dann auch über die Vermarktung monetarisieren“, erklärt Farhad und erläutert die wesentlichen Unterschiede in den Monetarisierungsmodellen zwischen Print- und Digitalmedien. Er und Sebastian diskutieren die Potenziale lokaler und hyperlokaler Inhalte, und Farhad teilt seine Erfahrungen zur Situation der Regionalmedien in Deutschland sowie den entscheidenden Unterschied zu den USA. In dieser Folge gibt es spannende Einblicke, wie die FUNKE Mediengruppe plant, bis 2030 vollständig durch digitale Erlöse wirtschaftlich erfolgreich zu sein. Dabei verrät er, wie er und sein Team es schaffen, durch innovative Modelle wie E-Paper-Abos und personalisierte Inhalte die Nutzerbindung zu stärken. Über den Gast: Farhad Khalil-Gossow begann seine Karriere in der Konzernentwicklung bei der Deutschen Bank und wechselte später in die Digitalbranche. Von 2017 bis 2021 war er Geschäftsführer und Chief Digital Officer bei der Tagesspiegel Mediengruppe, wo er die digitale Transformation maßgeblich vorantrieb. Seit September 2023 ist er Chief Product and Revenue Officer bei der FUNKE Mediengruppe und verantwortet dort die digitale Transformation der Regionalmedien. Er hat Betriebswirtschaftslehre studiert und sich auf digitale Wachstumsstrategien spezialisiert.
With the Olympics off to an incredible start, Jim welcomes a guest on The CMO Podcast who's in the middle of all the excitement–Gene Foca, the Chief Marketing and Revenue Officer at Getty Images. Founded in London in 1995 by Mark Getty and Jonathan Klein, Getty Images is a global visual content creator and marketplace, with annual sales approaching $1 billion. Getty has an enormous library of stock images, editorial photography, video, and music; each year they cover more than 160,000 news, sports, and entertainment events. It operates primarily as a B2B company, with clients in advertising and design agencies, media companies, and in-house creative groups in corporations. Gene has worked as CMO at Getty for seven years, and the company added Chief Revenue Officer to his remit last year. Way back, Gene studied accounting as an undergraduate at Notre Dame, but quickly shifted to a diverse career path in marketing. Gene spent 10 years of his early career at WarnerMedia, before working at News Corporation, Amazon and Fresh Direct and then moving to Getty in 2017 as CMO. As the world celebrates the Olympics, Jim speaks with the CMO who helps bring those images home. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week's Pathfinder guest is Tina Ghataore, Chief Strategy and Revenue Officer at Aerospacelab as well as CEO of Aerospacelab N.A. With a background in aerospace engineering and extensive experience in business development and strategy, Tina has been instrumental in taking products and services to market in both large and small companies.Aerospacelab is a Belgium-based company specializing in satellite platforms and components. Our conversation with Tina covers the fascinating world of satellite technology and Aerospacelab's role in it. We exploreThe vision of founder, Benoît Deper, and the company's growth over the past six yearsApproach to building and launching satellitesThe significance of vertical integrationChallenges and opportunities in the commercial and government satellite marketsThe role of Aerospacelab North America in expanding capabilitiesAnd much more... • Chapters •00:00 - Intro01:04 - About Tina and her path to Aerospacelab04:44 - Why Aerospacelab?06:24 - Aerospacelab's history and Tina's division09:38 - Why does Aerospacelab need a division focused on North American clients?12:20 - Market opportunity and distinguishing from their competitors17:29 - Gauging SpaceX's long-term bus desires19:44 - Current and future product roadmap23:53 - How is Aerospacelab currently building satellites27:43 - Aerospacelab's max satellite capacity31:49 - Customer base36:41 - How is Aerospacelab funded?39:15 - 10 year vision42:06 - Space in the Middle East50:32 - Startups that Tina is excited about53:54 - What does Tina do for fun? • Show notes •Aerospacelab's website — https://www.aerospacelab.com/Aerospacelab's socials — https://twitter.com/aerospacelab_Tina's socials — https://twitter.com/Tina_GhataoreMo's socials — https://twitter.com/itsmoislamPayload's socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspacePathfinder archive — Watch: https://www.youtube.com/@payloadspacePathfinder archive — Listen: https://pod.payloadspace.com/episodes • About us •Pathfinder is brought to you by Payload, a modern space media brand built from the ground up for a new age of space exploration and commercialization. We deliver need-to-know news and insights daily to 19,000+ commercial, civil, and military space leaders. Payload is read by decision-makers at every leading new space company, along with c-suite leaders at all of the aerospace & defense primes. We're also read on Capitol Hill, in the Pentagon, and at space agencies around the world.Payload began as a weekly email sent to a few friends and coworkers. Today, we're a team distributed across four time zones and two continents, publishing five media properties across multiple platforms:1) Payload, our flagship daily newsletter, sends M-F @ 9am Eastern2) Pathfinder publishes weekly on Tuesday mornings (pod.payloadspace.com)3) Polaris, our weekly policy briefing, publishes weekly on Tuesdays4) Payload Research, our weekly research and analysis piece, comes out on WednesdaysYou can sign up for all of our publications here: https://payloadspace.com/subscribe/
Pour ce 7ème épisode de la saison 2, nous avons eu le plaisir d'accueillir Maxime Drugeon.Maxime a fait des Market place sa marque de fabrique.En effet, il a eu l'occasion d'évoluer chez Brigad durant presque 4 ans et de passer de Sales à Head of Revenue Operations Europe.Il a ensuite rejoint Beebs, Market place spécialisée dans la seconde main pour enfants, en tant que Chief Operation & Revenue Officer durant un peu plus de 2 ans.Durant notre échange, Maxime a extrait ses 6 années d'expérience pour nous partager ses meilleurs conseils business face au business model de Market place :la difficulté d'une market place qui nécessite de trouver ses clients et ses fournisseurscomment une market place va chercher sa rentabilité grâce à la diversification de sources de revenusla différence entre une market place C2C (Consumer to Consumer) vs une market place B2B (Business to Business)les différents KPIs à suivre quand on déploie une marketplacela chasse aux arnaques est monnaie courante dans le modèle des market placeDurant plus d'1h30 Maxime nous explique donc les points d'attention à avoir quand on mène un projet de market place.La chose primordiale à retenir ?Que même les plus grandes market place ont besoin de diversifier leurs revenus pour être rentables !Grâce par exemple la publicité, ou aux fonctionnalités de mise en avant des annonces.La chose la plus étonnante de cet épisode ?L'ingéniosité des fraudeurs qui trouvent toujours une faille pour profiter du système des marketplace !Retrouvez dès maintenant cet épisode sur votre plateforme d'écoute et vous serez prêt à lancer le prochain Vinted, Se Loger ou Leboncoin.Autrement, contactez Maxime sur Linkedin qui saura vous faire part de ses précieux conseils en tant que Sales et Rev Ops expérimentés.----------Les références de l'épisode :Le podcast Business of Bouffe : https://businessofbouffe.com/Customer SATisfaction (CSAT) : un score qui note la satisfaction du clientCoût d'Acquisition Client (CAC) : coût moyen nécessaire pour acquérir un client, en prenant en compte toutes les actions réalisées (sales, marketing, publicité, autre…)Publicité interstitielle : publicité qui s'affiche sur un écran qu'on ne peut pas passer avant X secondes. Publicité qui a le plus haut taux de CPM (Coût Pour Mille)Hélène Jullien de chez SelencyLe livre L'obsession du service client de Jonathan Lefèvre (ex Head of Customer Experience de Captain Train, racheté par Trainline)Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Season 4, Episode 13 of The Locker Room Podcast features Sarah Cookingham-Hollis, Chief Marketing & Revenue Officer at USA Track & Field. She has also spent time working with FOX, Time Warner Cable, and ESPN. In this episode, Sarah and LRP host Sam Benning sat down at the 2024 Maryland Sports Business Conference to discuss her vast experiences throughout her career. Sarah talked a lot about the shift to digital media and how she has kept herself and her organizations ahead of the curve in an ever-changing industry. 0:00-0:32 Intro 0:33-3:59 An unconventional beginning: Sports medicine to sports business 4:00-8:02 Pioneering digital media in the early 2000s with the MLS and ESPN 8:03-9:38 How to break into the sports industry (it hasn't changed!) 9:39-11:26 First mover vs. entering a solidified market - which is better? 11:27-16:00 Sarah's role at USATF - many different hats 16:01-17:54 Starting the ad/sales/sports marketing team at FOX 17:55-19:31 Excitement about the 2024 Paris Olympics 19:32-22:08 What's next + the future of Women's sports 22:09-24:15 Advice to aspiring professionals 24:16-25:51 Maryland Minute/Speed round 25:52-26:25 Outtro
Are you curious about what it takes to advance to sales leadership roles and what these roles entail? Join moderator Abby Auerbach, EVP, CCO, TVB and Executive Director, NEXT Women and guests Nicki Harkrider-Probey, VP and Revenue Officer, Strategy, Enablement and Marketing, TEGNA and Stephanie Slagle, VP and Chief Innovation Officer, Graham Media Group to hear about their current jobs and how they got there. Abby and the panel discuss the skills and strategy necessary for career advancement in sales leadership positions, as well as the challenges and opportunities for women looking to advance to leadership positions.
Dive into the world of executive assistance and client relationships with Chris Ho, Chief Client and Revenue Officer at Athena.In this episode of Experts of Experience, host Lauren Wood engages with Chris Ho to uncover the intricacies of effective delegation and its impact on customer success.Learn about Athena's innovative approach to enhancing client experiences and how Chris's leadership is shaping the future of executive assistance. Chris shares profound insights on the relationship between successful client management and strategic delegation, emphasizing the significance of empathetic and intelligent client interactions.Tune in to discover Athena's transformative strategies in client service and delegation.If you enjoyed this episode, please rate us on Spotify and Apple Podcasts. Subscribe Now: https://www.youtube.com/@ExpertsofExperience?sub_confirmation=1 Imagine running your business with a trusted advisor who has your success top of mind. That's what it's like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth.Learn more about what's possible on the Salesforce success plan website: http://sfdc.co/SalesforceCustomerSuccess (00:00) Introduction and Focus on Customer Experience (CX)(01:20) Chris's Journey to CX and Athena's Philosophy(03:37) Athena's Approach to Matching Executives and EAs(06:56) Empowering and Nurturing Executive Assistants at Athena(09:13) Onboarding Clients and the Art of Delegation(11:11) Adapting Hero's Journey in Customer Onboarding(16:47) Client Engagement and Tracking Happiness(20:45) Client-Centric Strategies and Using AI(24:31) Teaching Clients Effective Delegation(28:00) EA's Impact on Clients' Lives and Athena's Culture(30:05) Approach to Unengaged or Unhappy Clients(32:24) Tracking Client Engagement and Happiness with AI(39:00) Chris's Personal Experience with Exceptional Customer Service(41:57) Final Thoughts and Advice for Customer Experience Leaders
LeuchtMasse Uhrenpodcast - Deutsche Version der LumePlotters
Weiter geht's in der Interviewreihe! Dieses Mal hören wir von Mike Manjos, Chief Sales Officer von Watchbox - einem der grössten Gebrauchtuhrenhändler weltweit. Ihr kennt den wahrscheinlich schon von YouTube wo er des Öfteren auftritt, mal mit Tim Mosso und auch mal ohne mit seiner eigenen Show. Es war wirklich ein Vergnügen sich mit ihm zu unterhalten. Hoffe es gefällt Dir ebenso!Danke für Deine Zeit und für's Zuhören. Sendet mir eine Voicemail und wir hören uns im Podcast:https://www.speakpipe.com/opportunistischesdurcheinanderBitte folgt mir/uns auf instagram IG: @leuchtmasse_podcast oder schreibt mir: opportunistischesdurcheinander@gmail.com
You can make a difference! Join American Eagle Financial Credit Union on Wednesday November 15th in giving back to the community! From noon till two they will be collecting non-perishable food, turkeys and monetary donations at the American Eagle Financial headquarters 333 East River Drive East Hartford that's Wednesday November 15th from noon till two!Listen below how you can help to our interview with Brian Kennedy, EVP, Chief Strategy and Revenue Officer, American Eagle Financial Credit Union.
What can Coca-Cola teach us about how to better save wildlife, in Australia and beyond? And why should more governments set up charitable foundations to protect their national parks and threatened wildlife? We discuss these and many other issues with today's inspiring guest - David Goldman. David is the Chief Marketing and Revenue Officer at the Foundation for National Parks & Wildlife in Australia. A truly innovative model, the FNPW is the Charity Partner of Australia's Government, with a mission to safeguard their wilderness and wildlife for future generations. To date, they have grown over ½ million trees to help heal bushfire-affected areas, and also invested over $60 million to purchase land and create more national parks since 2000 … to name just a few impacts of their fundraising activities. David is an experienced Director with a demonstrated history of working in both the corporate and not-for-profit sectors, and he's been described as having a passion for doing things differently, which we drill into in this podcast. In this episode, David shares his career journey - from marketing for Coca-Cola and News Corp to now working for a conservation charity - and he discusses the importance of conservationists communicating better the benefits of wildlife for people. Finally, he also shares his advice for people like you who might be seeking to follow in his footsteps, along with his thoughts on how charities could achieve greater impacts in their work. As always, it's a wide-ranging, wildlife-conserving and career-boosting chat. Enjoy.
Kyle hops on the podcast with Michael Hughes, Chief Commercial and Revenue Officer at ChargePoint, to discuss the latest news at the company regarding their NACS retrofit plans! Kyle and Michael go into detail about the NACS connector support for both AC and DC solutions that ChargePoint is now rolling out, the future of NACS at the company, how they plan to work with site hosts to decide the best next step for them and their needs, plus more technical and big picture details surrounding this news.ChargePoint Press Release: https://www.chargepoint.com/about/news/chargepoint-ramps-production-tesla-compatible-nacs-ev-chargersFind us on all of these places:YouTube: https://www.youtube.com/outofspecpodcastApple Podcasts: https://podcasts.apple.com/us/podcast/out-of-spec-podcast/id1576636119Spotify: https://open.spotify.com/show/0tKIQfKL9oaHc1DLOTWvbdAmazon: https://music.amazon.com/podcasts/473692b9-05b9-41f9-9b38-9f86fbdabee7/OUT-OF-SPEC-PODCASTFor further inquiries please email podcast@outofspecstudios.com Hosted on Acast. See acast.com/privacy for more information.
Call 866-8000-TAX or visit https://choicetaxrelief.com/free-cons... to book your FREE tax relief consultation!IRS Form 9297 is the Summary of Taxpayer Contact. It is a form that an IRS revenue officer provides to a taxpayer in their case inventory. In this episode, I go over the IRS Form 9297 part by part — and tell you exactly what you should do if you've received a Form 9297 from your revenue officer!⬇️ Free E-Book:- 7 Secrets About Your Tax Debt the IRS Doesn't Want You to Know: https://choicetaxrelief.ac-page.com/s...⬇️ Other Tax Relief Videos:- Your Tax Debt Relief Options Explained: • Tax Debt Relief EXPLAINED: Here Are t... - All My Tax Relief Videos: • TOP ALL-TIME TAX RELIEF VIDEOS
May 2: Walk the floor with This Week Health. Check out the booths you may have missed at the spring health IT conferences. In this episode we feature:Tanya Johnson, Managing Director, North America at CTG Scott D'Entremont, Chief Revenue Officer at Parlance CorporationJames Lakes, Chief Growth & Revenue Officer at NotableDamian Chung, Business Information Security Officer at NetskopeJoin us on May 4 at 1PM ET for our webinar: 'Leader Series: Modern Data Strategies in Healthcare.' This webinar will focus on exploring data governance and analytics strategies that have the potential to revolutionize healthcare in the modern era. With a data-driven approach, we can improve patient care outcomes, increase efficiency, and reduce costs in the healthcare industry. Register Here: https://thisweekhealth.com/modern-data-strategies/Subscribe: This Week HealthTwitter: This Week HealthLinkedIn: Week HealthDonate: Alex's Lemonade Stand: Foundation for Childhood Cancer
Chief Marketing and Revenue Officer at Frontier, Kathy Swann joins co-hosts Josh and Lucas to discuss Frontier's massive growth swing and how marketing and sales can continue to adapt in 2023.Sponsored by Accushield, Enquire, Connected Living, Hamilton CapTel, Referah, Service Master, Patriot Angels, Peak Senior Living, The Bridge Group Construction and Solinity. The Contributors are brought to you by Peak Senior Living.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.Produced by Solinity Marketing.
Chief Marketing and Revenue Officer at Frontier, Kathy Swann joins co-hosts Josh and Lucas to discuss Frontier's massive growth swing and how marketing and sales can continue to adapt in 2023.This episode was recorded at the NIC Spring Conference.Sponsored by Accushield, Enquire, Connected Living, Hamilton CapTel, Referah, Service Master, Patriot Angels, Peak Senior Living, The Bridge Group Construction and Solinity. The Contributors are brought to you by Peak Senior Living.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.Produced by Solinity Marketing.
Well it's official. We have hit the big time. The City of Flagstaff invited us along with prolific Nevada beer journalist and perennial Beer Freaks guest Bob Barnes out to their city to explore the magical world of Flagstaff brewing and space exploration. Yes, they do both.Our phenomenal tour guide, Meg, drove us to several tasty breweries, including Lumberyard, Beaver Street, Mother Road, Wanderlust, Grand Canyon Brewing, and Dark Sky, all within the city limits of the charming city of Flagstaff, most of which were walkable from our downtown accommodations, the very haunted Hotel Monte Vista. And yes, Derek got assigned to the most haunted room in the place.But wait, there's more! Not only did we get to experience the best brews Flagstaff had to offer (and there were too many to recount here), but we also got a VIP tour of Lowell Observatory with Dr. Danielle Adams, Chief Marketing and Revenue Officer of the observatory. Our hosts showed and told us all about how Pluto was discovered in Flagstaff, how the city still plays a major role in NASA (step aside, Houston), and how every single human that's ever stepped foot on the moon has spent time training in Flagstaff.This whirlwind trip was an incredible experience from start to finish (except for the unprecedented snowstorm that doubled our drive time) and we can't say enough great things about Flag and the wonderful beer culture, community, and craft they've cultivated in the charming mountain town. You better believe we'll be back soon. And we hope to see you there.Oh, there's one more thing. Because this was our first of hopefully many city tours in the future, we are working on a short film of the experience so that you can virtually come with us as we interview brewers, owners, general managers, and astronomers on this historic occasion. More details to come!Support the show
What happens when you don't take a no for an answer and look at it with a win-win mindset? Answer: Great partnerships. Felita Harris is a forward-thinking executive with extensive experience driving sustainable revenue growth, formulating business strategies, and cultivating collaborative partnerships. During her career, Felita has served in senior positions, including those of Chief Strategy and Revenue Officer at Harlem's Fashion Row (HFR)/ICON360, Executive Vice President of Alexander Wang, and Senior Vice President of Donna Karan Collection (LVMH), where we worked together side by side for over a decade. She has a track record of increasing revenue, identifying innovative business opportunities, and cultivating partnerships with brands such as LVMH, Tapestry Group, Amazon, Nordstrom, and Pinterest. In this episode, Felita discusses her journey in fashion and her experience as a Black woman who was supported early on for her talent and potential. Felita credits the leaders who provided her with mentorship, networking opportunities, and a sense of inclusion. From this experience, she believes that if black and brown individuals are given the same tools and opportunities, they too can feel and experience the same sense of belonging and success she has felt throughout her career. In addition, we learn how Felita expertly taps her network and connects with one person to get to the next and next to get the introductions needed to make her projects happen. Felita also shares the difficult decisions she has made and why it's imperative NOT to get paralyzed in the now and to make any decision to see another tomorrow. Felita is passionate about professional development and building a pipeline for marginalized and underrepresented businesses in a constantly evolving industry. In 2020, she earned a certificate from Cornell University in Diversity and Inclusion. Felita is a founding member of RAISEfashion, a nonprofit network of fashion industry leaders that provide pro-bono consultation to Black-owned businesses and individuals. Additionally, she is a thought leader for Open to All®, a nonprofit organization dedicated to the principle that everyone should be welcomed regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity, immigration status, religion, or disability. She advises brands in wholesale strategy, pipeline programs, merchandising, and diversity & inclusion. Among her business achievement awards are Fashion Group International Hilldun Business Innovation, Luxury Daily Women to Watch, Accessories Council Design Excellence Awards for Tech Innovation, BRAG, and Girl Scouts of Greater New York Women of Distinction.
Dr. Danielle Adams is a cultural astronomer who works at Lowell Observatory as the Chief Marketing and Revenue Officer. She studies the development and transformations of indigenous Arabian astronomy through pre-Islamic poetry and Arabic historical literature. Dr. Adams is active in informal astronomy education, speaking to various groups about Arabian cultural astronomy and the heritage of the many Arabic star names that astronomers still use today. She is inspired by the pristine desert skies to advocate for dark sky preservation. Visit NightSkyTourist.com/58 for more information about this episode. CHECK OUT THESE LINKS: Dr. Danielle Adams: https://lowell.edu/people/dr-danielle-adams/ Arab Star Calendars: http://onesky.arizona.edu Episode 5- Cultural Astronomy with Luke Edens: https://nightskytourist.com/5-2/ Episode 9- Mayan Archaeoastronomy with Dr. Anthony Aveni: https://nightskytourist.com/9-2/ Comet maps: https://skyandtelescope.org/astronomy-news/spot-circumpolar-comet-ztf-c-2022-e3-in-binoculars/ FOLLOW NIGHT SKY TOURIST ON SOCIAL MEDIA Facebook: https://www.facebook.com/NightSkyTourist Instagram: https://www.instagram.com/nightskytourist/ SPREAD THE WORD Help us reach more people by subscribing to the podcast, leaving a review, and sharing it with others. GET TO KNOW US MORE Visit NightSkyTourist.com to read our great blog articles, check out our resource page, and sign up for our newsletters. Our monthly newsletter has content that is exclusive for subscribers. SHARE YOUR QUESTION We want to hear your questions. They could even become part of a future Q&A. Record your question in a voice memo on your smartphone and email it to us at Hello@NightSkyTourist.com. COMMENTS OR QUESTIONS Email us at Hello@NightSkyTourist.com.
In most cases, tax-related issues can be solved before things escalate. However, when the seriousness of a given case rises, in the eyes of the IRS, they assign a specific Revenue Officer to your situation to collect the tax payment they're owed. On the latest episode of Talkin' Tax, we're diving into the process of working directly with IRS Revenue Officers when they are assigned to cases. We'll not only cover the various situations that would lead to an officer being assigned to a case, but also the different actions they can take to collect the taxes owed. Things are very serious when a Revenue Officer is assigned to your tax-related issue, which is why it helps to have a team of professionals standing in your corner! Timecodes: 0:25 - Introduction and overview on the topic of the day 1:35 - Welcoming on the Brysons and Brandon Juneau to the show 2:00 - When does the IRS decide to involve a Revenue Officer to a case 4:00 - Working hand-in-hand with a Revenue Officer to resolve a case 5:31 - What Revenue Officers do when assigned to a case 9:08 - You get one shot to make your case with them 12:03 - How a Revenue Officer differs from the IRS' Automated Collection Service 15:06 - Will Revenue Officers forget about my case? 19:40 - How the Bryson Law Firm deals with IRS Revenue Officers 24:25 - Closing remarks Connect with Cary and Angie Bryson: https://www.facebook.com/BrysonLawFirm (Facebook) https://www.brysonlawfirm.com/ (Website) https://www.linkedin.com/company/bryson-law-firm-l-l-c-/ (LinkedIn)
Brian McKenney, Chief Innovation Officer, HSBC; Angus Ross, Chief Growth & Revenue Officer BaaS, FinastraResearch canvassing the opinions of 1,600 senior industry executives reveals the true extent of the appetite for BaaS (Banking as a Service), with almost 85% of respondents already implementing or planning to implement BaaS over the next 12-18 months. More than 80% of regulated financial services providers expect the overall BaaS market to grow. BaaS is said to represent a $7 trillion opportunity. Robin Amlôt of IBS Intelligence speaks to Brian McKenney, Chief Innovation Officer, HSBC (pictured) and Angus Ross, Chief Growth & Revenue Officer, BaaS, Finastra. And you can read more about Finastra's analysis of the BaaS opportunity in Banking as a Service Outlook 2022 | Paving the way for Embedded finance.
Welcome to the Rising Tide Talents show! Together, we'll dive into the 7-figure facts that every business owner needs to know, we'll talk about what *truly* works for sustainable success in and out of the office, and yes…we'll get REALLY REAL about what it takes to find fulfillment and flow, avoid burnout and actually love your life. I'm Katy Widrick – a Chief Marketing and Revenue Officer who scales businesses to and through 7, 8 and even 9 figures. I'm obsessed with systems and spreadsheets but I also believe that when Mercury is retrograde, you'd better honor that vibe…oh, and I'm also a mom, which, let's admit…may be the hardest job of all. The tide is rising – so let's dive in.
If there's one thing banking does...it's come up with acronyms! DDA, MOU, CRA, DEI, OREO (my favorite)...and recently BaaS. So, what is "banking as a service"? What does it really mean? What does it do for us? Why is it something that we need to pay attention to in the community banking industry? Angus Ross, Chief Growth and Revenue Officer for BaaS at Finastra stopped by to have this conversation with us. We reference the whitepaper that Finastra commissioned several times on the show and you can find that here: https://www.finastra.com/viewpoints/white-paper/baas-global-outlook-2022 You can learn more about Finastra at https://www.finastra.com/ And finally, don't forget our sponsor, ICBA Securities and the good work they do. Learn more about them at https://www.icba.org/icba-securities
In this episode we talk to Michael Hughes, Chief Commercial and Revenue Officer at ChargePoint, the leading EV charging network, which will offer customers home and public EV charging solutions for the launch of the 100% eléctirc 2023 Toyota bZ4X SUV.
Let's Talk welcomes Andrew O'Brien, CEO, Co-Founder of Obie & Ax and serial entrepreneur, into the pod. The Pandemic didn't stop him from building a full-service podcast firm producing podcasts for leading brands, charities, and government agencies. A globally respected leader and member of the Forbes Business Council, he has successfully grown and sold four companies. He was a Partner and Chief of Revenue Officer at Buytopia; he worked alongside Michele Romanow (Dragon from CBC's Dragons' Den). During their years together at Buytopia, the team had successfully incubated SnapSaves (Acquired Nasdaq: GRPN) and subsequently purchased 17 competitors along the way and won many accolades. And then, four years ago, he changed his life and faced his struggle with addiction. And his new company was born out of a passion for discussing addiction and mental health. He realized the power of the podcast medium as a tool for communication, and he assembled a team to build podcasts for large companies and government agencies. So please take a listen, share the show and tell us what you think. --- Send in a voice message: https://podcasters.spotify.com/pod/show/chemarvilleletstalk/message
Are you looking to start a career or build a business? Tune in to this episode for some success secrets! Jarrod Dillon, the Chief Marketing and Revenue Officer of Vinik Sports Group, is on the set. He and Lance Tyson touch on several essential processes for sales success, the importance of mentorship, and some important advice for young people just entering the workforce. This episode has something for people at all stages in their careers. Listen to Jarrod talk about his wins and be inspired to experience yours, too. Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast
Today's guest is Ben Braverman. Ben is currently Chief Customer Officer at Flexport after 6 years of being their Chief Revenue Officer during Flexport's hypergrowth period. In this episode, we discussed how to build a good sales machine from the ground up. Ben also shares his thoughts on all things revenue - from marketing to BD to forming early SDR teams.On Deck and Flexport are co-building the future of logistics - learn more about our joint accelerator at beondeck.com/x/flexport.Adam Gelman, On Deck's SVP of Revenue, joined Erik in this episode as a guest co-host. We hope you enjoy.---Execs is a show for founders, operators, and pioneers who want to understand the playbooks, frameworks, and tactics that leading tech companies today have used to scale. To engage further:Check out the On Deck job boardShare your thoughts with us on Twitter:Hosted by: @eriktorenbergGuest: @bravebenGuest co-host: @Adam_GelmanProduced by: @jacksonstegerBrought to you by: @beondeck
Welcome to this special podcast on Diversity in Retail that we recorded for a MLK day Retail Innovation Week 2022 session. Topics in this expert will include talent cultivation, marketing representation and public accountability; as well as representative marketplaces, community engagement and how technology can help develop empathy. Experts in this session today include Ron Thurston who is a retailer leadership executive and board member. He is Amazon best-selling author of RETAIL PRIDE The Guide to Celebrating Your Accidental Career. Also on the panel is Alissa Allen - an expert in Diversity Equity & Inclusion and SVP of Strategy & Innovation at The Integer Group, the commerce arm of TBWA-Worldwide. Also joining us is Felita Harris, the Chief Strategy & Revenue Officer at Harlem's Fashion Row, the premier agency creating a bridge between fashion brands and designers of color. And finally, Bonin Bough is one of the foremost-awarded marketing executives in the world and Chief Growth Officer of social platform Triller, as well as the Founder of investment firm Bonin Ventures. Moderating the session is Scott Lachut, a partner at PSFK. --- Send in a voice message: https://anchor.fm/psfk/message
Asa Leveaux delights in the fact that he has learned to operate within his personal motto of "possessing a joyous existence conceived by enlightened thought and achieved through love, passion and wealth". As a result of working with Asa, aspiring queer identified entrepreneurs learn how to create their first $10,000 in business authentically so they can know what it feels like to be proud AND paid. He revels I'm not willing to leave anyone behind in the fulfillment of their dreams, a concept introduced by his 20 years in the US military where he was the recipient of the Bronze Star. Asa serves the world through his endeavors of love, passion and wealth through being the Chief Strategy and Revenue Officer of Leveaux Group, Inc, Founder of Queer Money Gang™ and best selling author of "I Am Man Enough: 365 Affirmations for Men", "I Am Woman Enough" and “Fuck Balance”. His latest book, “Black and Queer” is his first memoir. Leveaux has been featured in such publications as Forbes, The Wall Street Journal, Psychology Today, Black Enterprise and The Gayly. Asa often tells his audiences and clients that, "Business is a necessity. Bliss is a luxury. You deserve both!”
Jim Fagan, Chief Strategy and Revenue Officer for Global Cloud Xchange (GCX), joins the program to discuss current trends, differences in emerging markets and the impact of the demand for increased bandwidth. Discover the challenges and opportunities when it comes to subsea cable, and how GCX is helping to provide diversity and resiliency for customers.
IN THIS EPISODE: As a business grows, the opportunities - and challenges - are many. Finances, consistent product delivery, leadership and team-building, and pursuing a strategy while remaining nimble are just a few of the many things leaders must keep an eye on. To discuss some of these challenges and best practices for ensuring success during times of growth is Elizabeth Coleon, Chief Marketing and Revenue Officer at Qonto. In this episode, host Philip Guarino sits down with Elizabeth Coleon to break down what it takes to bring a company to the international stage. They discuss all things scaling from how to balance central and local operations, to how to manage constant change and integration. Tune in to learn how to successfully grow your next venture. GUEST BIO: Elizabeth Coleon is the Chief Marketing and Revenue Officer at Qonto. She is responsible for leading the Growth team at Qonto composed of 70 talents driving Brand & Communications, Acquisition & Revenue Growth, Sales, Growth Engineering and International (Italy, Spain & Germany). Elizabeth holds degrees from Georgetown University, Sciences Po Paris and Harvard Business School. She began her career at Goldman Sachs in mergers & acquisitions advisory and then spent 10 years at the investment firm, Paul Capital Partners, ultimately serving as a Managing Director. Prior to Qonto, Elizabeth was at PayPal for five years, where she most recently served as Director, Global Consumer Growth.
Up on the rack is Penelope Douglas, the Chief Strategy and Revenue Officer at Yerba Buena Center for the Arts in San Francisco, CA. Penelope is a founding partner of CultureBank and has spent the past twenty-five years as a social entrepreneur and pioneer in community development investment. We recently hopped on a on a call where we discussed the impact of art in her childhood, her journey working in studio art, her transition to the corporate world, and how her extensive work in social entrepreneurship set her up for her current role at YBCA.
BEERS: Where else but Long Live?! Will swung by the Providence favorite this weekend to try their newest collaboration, “DDH Sea Life,” made in partnership with South Shore-based Vitamin Sea Brewing. With the engagement of so many users on Untappd and beyond, the guys turn this into a discussion on marketing for breweries - how can beer brands use social media to get more customers coming back? Jake reviews Brick Alley House Ale, from the notorious Brick Alley Pub in Newport. A good selection for a humid summer day is awarded the first “situational” ranking in podcast history (we think). BUSINESS (17:17): When David Woodley graduated from the University of Oklahoma with a degree in Economics, he never would've imagined the way his career turned. From selling advertisements at popular satire outlet The Onion, to becoming a partner and advisor to large hospitality and podcasting mediums, David has picked up a wealth of knowledge over his journey in corporate America. It's now led him to become the Chief Content & Revenue Officer at Playmaker: a sports media, events, and merchandise company with a 12+ million-follower social footprint. David discusses why Playmaker has been able to garner a titanic following on social media, why their content resonates so well with their followers, and what's next for the brand. David also breaks down Playmaker's endeavors in athlete representation: from Carlos Boozer and Nate Robinson, to college athletes getting a piece of the pie, there's much to be excited about from Playmaker. BALLS: Since we last recorded, the Milwaukee Bucks are 3-0! Are we their X-factor? We predict the results of Game 6 (and potentially Game 7), and break down the Suns' chances of pulling off a solid two-game comeback. The NHL Expansion Draft takes place on Wednesday, which means the Seattle Kraken will officially have a roster. Is the current format of the draft causing more harm than it is good? Finally, Red Sox left fielder Alex Verdugo was plunked with a ball thrown from the crowd mid-game; the fan that hit him has been banned for life at all 30 MLB stadiums. Is this an overreaction or a fitting punishment? Beers, Business, and Balls is brought to you in part by Goli Apple Cider Vinegar Gummies - a convenient and delicious way for everyone to incorporate Apple Cider Vinegar into your daily health routine. Taste the Apple, Not the Vinegar. Go to Goli.com and use the code THEBBBPOD to get 10% off your order of Apple Cider Vinegar Gummies! Thanks for listening! Remember to hit the follow button on Spotify, and leave us a review on Apple Podcasts. Join the conversation on Twitter and Instagram. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/beersbusinessandballs/support
Guest Ivan Wicksteed Chief Growth & Revenue Officer at Aspiration Bank in conversation with Maurice Bernstein. They discuss his career in marketing and advertising and how he became CMO of brands like Old Navy, Cole Haan and Oscar Health. Ivan talks about his philosophy and insights in marketing, the new category he is working on called “Clean Finance,” crypto currency, and the future of the office and retail in a post cover world. This interview was originally recorded as an IG Live on April 9th, 2021.
Show Resources Here were the resources we covered in the episode: Phil Gerbyshak on LinkedIn Free 60-day trial of Sales Navigator LinkedIn Sales Navigator Course with Phil Grab time with Phil to chat LinkedIn Ads Effect of iOS14 on LinkedIn Ads Amazing podcast episode from Phil Graham - Next Level FB Ads Podcast Metadata benchmarks report LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: You've heard about LinkedIn Sales Navigator, but you're not sure if you should be using it instead of ads or in combination with them. Well buckle up, it's time for the full scoop. Welcome to the LinkedIn Ads Show - here's your host, AJ Wilcox.Hey there LinkedIn Ads fanatics. So Sales Navigator is one of those topics that comes up a lot in LinkedIn circles. So I got one of the top organic LinkedIn pros to come on and share his wisdom with you. Phil Gerbyshak is one of the most well connected people I've ever met. He's provided sales training for everyone from the Fortune 500, all the way down to small business owners, and everything in between. We're going to talk about everything from what Sales Navigator is to who in your organization should be using it, as well as how it will complement your ad strategy. First in the news, my apologies for the last several months with no episodes at all. I've got a ton of great episodes and a bunch of great content planned, but they may come sporadically for the next little bit while I'm dealing with some personal and family issues. But so much has happened with LinkedIn Ads since the last episode. So let's run through some of them. The first is the Twitter user @DannyGavin, who's a VP of Marketing for an agency. He brought to my attention when his rep sent him an actual document of the types of things that LinkedIn expects to be affected when iOS 14 rolls out. And of course, by this point, we already have iOS 14.5. But it's a cool graphic that I'll share with you. Then a few weeks later, one of my own account reps send it to me as well, but Danny gets props for getting it to me before my reps. So thanks for that. We're, of course going to have a whole episode all about the cookie-geddon and the effect on LinkedIn Ads. But for right now I'll just say LinkedIn has this available, ask your rep. And I'll go deeper into it in a future episode. Next, I want to point you to towards one of the best podcast episodes I've ever heard. So there's a podcast about Facebook ads specifically and it's called Next Level Facebook Ads Podcast hosted by Phil Graham. And specifically, the episode that I want all of you to go and listen to is Episode 196. How I'd spend $20 per day on Facebook Ads. The whole goal of of his podcast episode is just to talk about like running low budgets and testing. But what he ended up doing was showing a masterclass on how to approach testing and optimization, AB testing, how to strategically test through your your content. So I'll link to that in the show notes. I highly recommend going to listen to that episode, I absolutely could not have said it better myself. Then I was really excited by something I saw in my inbox. This been a couple months ago, but LinkedIn started sending out new emails with a subject line that says you have a new comment for review. This was back at the beginning of March of 2021. When I got my first one. And I was so excited by this because if you've talked to me about comment moderation inside of sponsored content, you've probably gotten an earful about how, how difficult it is, as a company to moderate and plan and understand the comments that are coming in. So with this one, some of our clients started getting emails that says, "hey, you got a new comment, click here to see it". Now there's a whole lot I wish we got with these emails. I wish it would give us like the text of the comment with, you know, quick actions like like or respond or something. But at least for right now, we're getting something. I'm sure this is not rolled out to all accounts yet, because I'm assuming I would get inundated with these on like an every few minutes basis. But at least some of our accounts did I think probably three or four accounts have access to this so far. So watch for that in the future. And I'm excited to keep watching LinkedIn roll this stuff out. Next, the company Metadata.io released their own benchmarks report from LinkedIn Ads. And I'll link to it in the show notes down below. But it's entitled What We Learned From $15 million in Spend on Facebook and LinkedIn. And you can see the data directly, they put it into like a nice Google Data Studio report. And they also say get the report. So definitely worth checking out in quite a few cases, the benchmarks that we see versus what Metadata sees are quite different. And I know plenty of the Metadata folks, and I have a good understanding of their strategy as to why we might see differences there. But it's definitely worth checking out to see what other people are seeing in the world of LinkedIn Ads. Okay, I wanted to highlight a couple of reviews for the podcast. Rudeboyj on Apple Podcasts says, "AJ, the hero of LinkedIn marketing, I love love, love AJ, his LinkedIn Ads podcast, so much valuable information and as an agency owner, this is the best place for me to get insider information, tips and tricks that LinkedIn won't tell you about directly. Amazing content. Well worth a listen. Kind regards, Rudy." Rudy, thanks so much for leaving such an awesome review for me. I really appreciate it. Then we have nandogevers from Apple Podcasts. Sorry if I mispronounced the the handle there. But they say learn from the best. "I listened to a ton of business podcasts, it is hit or miss. The LinkedIn Ad podcast might however be the best I've ever heard. No generic nonsense, but actionable points. Keep it up." Absolutely. Thank you so much. That's exactly why we create this. I love to share, okay, and I want all of you to go and leave a review to so that I can shout you out. I want to feature you here. So please let me know what you think of the show. Alright, with that being said, let's hit it. Okay, everyone, I'm super excited to have Phil Gerbyshak here. He is not only the VP of Partnerships for us here at B2Linked.com. He's also the chief Revenue Officer of Process and Results, his company, Phil, so excited to have you on the podcast, this is Phil Gerbyshak and tell us what's new in your world. Phil Gerbyshak 6:21 Oh, boy. So lots of stuff, AJ, with all the changes that's happening with the different ad formats and stuff. You know, LinkedIn is hotter than ever, especially for those self employed folks. And we're seeing a lot of action there. In my world, you know, a lot more engagement in some spots, less engagement and others, and automation still not working on LinkedIn. Funny, right? How that works, sending 1000 connections a day doesn't work. In fact, many of the groups that I'm in say that LinkedIn has shrunk that down to be 100 connections a week. So it's even more important to find the right people to start the right conversations so that you can possibly work with them. AJ Wilcox And we used to get something like 75 per day. So this is a big restriction. Phil Gerbyshak Yeah, yeah, for sure. Huge. AJ Wilcox Lots of people getting their profiles. temp band, I guess will say Phil Gerbyshak Yeah, or shadow banned are not able to send connection requests, or oh my gosh, right, you've reached a commercial limit, because all you do is search, search, search and you never add any value to the network. I mean, lots of things contribute to that, which I'm grateful for. I really think that's an awesome opportunity for all the relationship sales and relationship marketing folks that are listening to this podcast. AJ Wilcox 7:31 Oh, yeah. And we've talked before about the spam problem on LinkedIn, just from so many people doing it wrong. I'm usually not a fan of LinkedIn cracking down on things. But this is one I'm really glad they're cracking down on. Phil Gerbyshak Yeah, AJ Wilcox I obviously have you on here to talk about the sales side about Sales Navigator, about organic. Tell us about your background. Why are you the one that I brought on here? Phil Gerbyshak Well, you know, years ago, when LinkedIn was really infantile, and it was six degrees of Kevin Bacon, I get started with it. And I worked in financial services and my advisors would be like, hey, is this actually something that people actually care about the internet? And this is a long time ago, obviously. And I was like, yeah, I think so. I think so. Right? And I showed them how they could use it. And then, you know, over time, I quit my my day job as a VP of IT, working with financial advisors to learn technology, and moved into my own consultancy. And I started seeing, hey, LinkedIn is thinking about this additional offering that offers more search capability, more opportunity to kind of segregate between an organic user and a paid user, and offer just more and more power. So I started using it, you know, people started asking questions, I started coaching sales teams, I ended up being a VP of sales training at a software company in Tampa, Florida for about a year and a half. I mean, it just naturally happened. And it just totally makes sense. Because really, just about every day that I'm on LinkedIn, I'm looking at Sales Navigator, because I've got 14,000 connections, but I'm like, well, who I just want to focus on Who are those 100, 200, 500 people that I want to pay attention to this week, and Sales Navigator just makes that so much simpler. So I've trained a lot of self employed folks on how to leverage it. And I've been leveraging myself pretty much since Sales Navigator rolled out. AJ Wilcox 9:20 Oh, that's awesome. Well, so glad we got the Sales Navigator pro on here. So the big question I get from people, and I don't quite know how to answer it, which is, hey, AJ, you're the ads guy, but we've also heard about organic LinkedIn, and we know people are doing outreach and we've heard about Sales Navigator. And they asked, you know, what should we prioritize? What should we be doing with LinkedIn? What's your response there? How would you answer that? Phil Gerbyshak Well, the answer is all of the above. Organic Sales Navigator and sponsored for sure. When you think about organic everybody in the organization should be organically using LinkedIn. Should be building their network, should have a good profile, right, should be an ambassador for the organization, sharing content, you know, doing things just like they would in the office as an on matter of course, right? I mean, people want to work with you if you're a company that's welcoming, so be a company that's welcoming, right? I mean, be that way. Get all your employees using organic for sure. And frankly, there's a lot of things that are only available in the organic version of LinkedIn that show that you're not dead, right? Posting to LinkedIn, building your actual network, not just sending in mails, things like that. So organic, for sure. When we think about sponsored, that's the marketer side, that's the brand side, that's the opportunity to build brand awareness, and in many ways to make better offers that if your sales team made may or may not resonate all that well, because they're just kind of blasting it out there. They're not gonna, they're not going to really hone in on the exact target. Not that they mean to, I'll tell you, right, as a sales guy, of course I mean to. But I'm not just connected to the right people, and frankly, putting it in front of them at the right time. Well, I can't always do that. I send out when I have time, not necessarily when is the best time or when LinkedIn knows that they're on. So sponsored, helps with that, and then Sales Navigator for the sales team, for those heavy duty recruiters. Absolutely. Sales Navigator is great, because all just about all of the search features that we use to target on advertisement on the sponsored side are available on Sales Navigator. So if you think about Sales Navigator, it's almost like advertising for one on one results. And sometimes if you already connected or your second degree connected, this is why you gotta use organic side and get connected, right? You can send a message hyperfocus that says, hey, AJ, are you interested in learning how to increase your revenue with LinkedIn advertising? And if he says yes, well, then we have a conversation here. And I can send a link to maybe sign up for that same webinar that the sponsored posts are, save the ad dollar, and sometimes get an even better target, but not always, because we're not always connected to everybody that could benefit from our products or services. AJ Wilcox 12:03 Absolutely. All right. So I may have jumped the gun a little bit. Can you define Sales Navigator for us? Like, what is the product, you've kind of told us a little bit about what it does? Phil Gerbyshak Sure. So LinkedIn Sales Navigator is their most premium sales solution. LinkedIn premium is an option as well, I would tell you that it's it's about 10% as effective as Sales Navigator, so I'd focus on Sales Navigator Sales Navigator is a separate sign up, it costs anywhere between $80 a month, if you go month to month, or $65 or so if you go out for a year at a time. And it is an awesome laser focus search tool that allows you to save leads and save people that you want to work with in different lists so that you can review them. And it allows us to see, oh, are there lead updates? Meaning did Phil's profile post anything new. Or account updates, did Process and Results, did B2Linked post anything new on LinkedIn. Have both of those things. And then it's also an opportunity to interface with the CRM, that's a more premium tool, but you can interface with Salesforce, or with Microsoft Dynamics and some of the other tools to interface so that you capture every interaction so that if I go on vacation, an agent needs to pick up my accounts, he can see that interaction, but only if the company pays for the team solution of Sales Navigator. AJ Wilcox Ah, okay, so this is like the power tool for sales folks. Phil Gerbyshak Absolutely. AJ Wilcox Yeah, cool. And I love this because between 65 and 80 bucks a month, that puts it at about twice the cost or maybe a little bit more than like LinkedIn premium, but it has so many more features that has basically like a little mini CRM. And anyway, that feels like a really, really good value to me. Phil Gerbyshak 14:00 I think so right? I mean, if your leads to close, right, if it takes you let's say 10 or 15 people to get there at $65 a month. And let's say that's all one of your sales people gets. Well that's $6.50 a lead. If you turn that into one meeting, which turns into one, SQL or MQL right, depending on how you target that. Well, heck, I think that's a pretty fair price. And your salespeople have to do outreach, right. I'd love to tell you that just marketing is enough, but it's not. We see all the time that folks that advertise with us, they may not have a great sales process at the end of that. And then they're like, Well, hey, people are magically spitting money at me. It's like, well, no kidding. If you don't have a sales process, it just, it frankly, doesn't work. So you need a sales team that's using that and you combine the two, right? It's like if you remember the old superfriends right wonder twin powers activate form of revenue. It's pretty cool. AJ Wilcox Perfect. Well, so we here at B2Linked, we do, obviously, a lot of advertising. And the strategy in our advertising is generally trying to get a cold audience from our ideal market to identify themselves and make it so we can start nurturing up and following up and starting a relationship. But I would gather that the approach with both organic and Sales Navigator as an extension could be quite different than how we're approaching it. So tell us about the difference in strategy and audiences there. Phil Gerbyshak 15:33 Sure, well, first of all, organic and Sales Navigator are really meant to be one to one tools, more than one to many tools, those certainly when you post something, your status, I mean, you're hoping your whole network sees it, you're hoping it goes viral, let's let's be honest here that that's the hope. But it's hard to know if it did anything valuable when you don't get any engagement. So what I would say is, if you think about using the organic side, and you post something, whoever then comments, whoever likes, whoever shares, whoever, you know, does something interacts, get some engagement, then the sales team should follow up with them and try to see there's an opportunity for a conversation. Well, on the sponsored side, we run an advertisement. And, you know, they might have never heard of the company before. But hopefully, you're posting something in the sponsored content that solves a problem or illuminates a problem. Or sometimes, you know, that offers a vitamin to make things even better for you. You know, those are the three reasons we run sponsored. And you're hyper focused on who you're talking to, right, you have that audience really dialed in, you've got those facets dialed in, but you don't know their name. So to personalize, you have to go Sales Navigator organic, because I have to see your name. But on the sponsored side, you're really more demographically targeting them plus some company size and things like that. So again, right, you have to think about, okay, organic is mass network. 5000 10,000 50,000 people, right, depending on how big you've grown your network, sometimes less. But then we've got the Sales Navigator, which is super targeted at an individual one at a time. And then the sponsored content, which is super targeted at the persona that we're having, but yet we don't know their name, who I love three prongs, all important. AJ Wilcox 17:27 So one thing we've noticed is that when we are running ads for a client, and the client is also like their sales team is engaged in in outreach, we find that they really supercharge each other. Like when someone has been seeing our ads for a month or two. They're a lot more likely to respond when someone reaches out. Because they're like, oh, I've heard of your company before you guys must be legit. Like, let's talk. Phil Gerbyshak Yeah, it seems so obvious when you say that, AJ but let's break that down. Right? Let's, let's talk a little smaller. Right? So I've never heard of your company before and you cold call me. And then I email you. And then I send you a LinkedIn inmail. And maybe I follow you on LinkedIn. And maybe you happen to find me on Twitter and maybe engage with you on Instagram and okay, so I email you. So I did 6, 12, 15, 20 touches, Still nothing. Now imagine instead, if they knew your business name, and they knew that you solve problems they do. Even if they don't know it. They know it right. It's here. It's here. It's in the back of their head. And they think Oh, interesting. So B2Linked does LinkedIn advertising. Oh, that's cool. And then me the sales guy calls up and says ring ring. Hey, AJ, Hey, buddy. I was wondering, do you, you know, do you need some LinkedIn advertising? And he might say no, I'm good. Or he might say, oh, yeah, I've heard of you guys. That's pretty cool. Well, again, supercharge those by combining streams, get them together because building awareness, though, that you don't really want to pay for awareness. It's important, right? I mean, you want to pay for results. Let's be clear. But that awareness is a nice byproduct of what happens for people who don't necessarily click the ad that you can't retarget that don't sign up for you because they're like, oh, I've heard of you. Especially if you do a good job of the company's marketing. It helps your sales team just so much. Oh my gosh. AJ Wilcox 19:16 Oh, yeah. And one thing I really wish LinkedIn would have taken across the finish line. A couple years ago, they had a beta, where a sales team could add leads in Sales Navigator. This was called Project Stereo, by the way, and as soon as they added it, they were tagging those leads, then the marketing team could pick this up for direct targeting. And so you could really target the exact individuals that the sales team cared about. And we had several clients who were part of the beta. It worked great. And then we heard that they sunset it, it was probably just too much work to upkeep Phil Gerbyshak Or it's super creepy, right? I mean, that's the challenge, right? I mean, sometimes we get super creepy I mean that that is sometimes a challenge. So I think that's why you have to do all of them even more because that Stereo project. It's interesting, right? If I just talk to you, and then I pop up, I mean, what do we Facebook here? Come on AJ? AJ Wilcox Sometimes I wish. Phil Gerbyshak Right. AJ Wilcox Alright. So obviously, the LinkedIn advertising is oftentimes handled by the marketing department. But we see that outreach, even handling of Sales Navigator is oftentimes over on the sales side. And there's a definite divide there. So when you work together with these strategies with these different effectively channels, how do you do that? And who owns what leads? How do you kind of heal the divide? Phil Gerbyshak 20:41 Sure. So if you think about sales development, and business development, that's a marketing function, and a backup sales function, meaning when I make a phone call, if I'm, you know, not shy about sharing my company name, I'm aiding in awareness of the company that I work with. Well, we might say, well, oh, that's Phil, that's marketing. Okay. But it's a phone call. So you might say, well, Phil, that sales? And the answer is it's both. So here's what you want to do, right? It to heal that divide is you need to meet together, you need to spend some time together and say, Hey, here's the 3, 5, 7, 10 campaigns, we're going to run. And sales team wants to run behind this. And as you're talking to people, you could just ask, Hey, have you heard about XYZ campaign? Now they might say no. And that's perfectly fine. Not a problem, right? But if they say yes, well, now we've got a conversation path. Now we've got something to do. And this is really important, because what gets measured gets repeated. Okay, understand this, right? So if you measure the fact that the sales team put in there, oh, yeah, they're aware of one of these 10 campaigns. Now, marketing says, oh, cool, right? We're, it's a marketing attributed lead. That's fantastic. The work we're doing is actually helping the sales team. But a lot of times, we worry so much that if marketing helped us, we're not going to get full credit for that deal, for that lead, for that conversion. That I'm not going to put it in there. I'm just going to say, Yeah, they were totally cold. And marketing might say, well, if I tell them, well, they're never going to tell me back. So why should I do that. So I want to encourage you, if you're, you're listening to this, even if you have a marketing team and a sales team of one each, to spend some time together, talk about those campaigns, really heal that. And then make sure that it gets measured, make sure that gets put into your CRM, make sure you know even if you have a simple CRM, like a spreadsheet, just put it in there. Oh, yeah, this customer heard about, and then gently let the marketing team know hey, by the way, gang, thanks so much. This week, six of our leads came through, and we're aware of that campaign that you had. Now they might not have clicked it, they might not have filled it out, they might not be in your CRM from the marketing side. But they absolutely should be from your sales side. And they can partner up because then you know what works. Now you got feedback. Now you keep that feedback loop going. Do more of what works, less than what doesn't, invest in the winners, ditch the losers. AJ Wilcox 23:18 I can't impress on everyone enough how important this is for marketers to play the sales enablement role. And for sales to play the marketing enablement role. That communication is absolutely crucial. Phil, something else you mentioned, that is really interesting to me. You mentioned how Sales Navigator has a lot of the same targeting criteria that ads do. So what that makes me think is me as the advertiser, I could go to the sales team, and I could say, hey, here is the exact way we're targeting here are the audiences we're going after. And then someone from sales could say, perfect, I'm going to go and run searches with exactly the same parameters. And that's how I'm going to start my outrage. Is there value there? Phil Gerbyshak Yeah, well, there's huge value there because you can set that up as a default search criteria. So you can search inside that universe. So let's say the marketing team is going to target you know, this much of the universe, they might target 100,000 people. Well, each salesperson might only really responsible. Say you got 10 salespeople, everybody's response for 10,000. How do you slice that up? Well, it could be by industry, so they add one parameter, industry. Okay, add another, location. Now, let's also not forget, and many sales people do, they broaden it out to everybody on LinkedIn, instead of shrinking it down first, and going first and secondary connection that people you already know. And the friends of people that you already know. I mean, folks, if I drop AJ Wilcox's name with a prospect that has heard of loves AJ Wilcox, they are going to open right up and we're going to get to have a real conversation about what's going on. On the other hand, I cold call and I pretend like I don't know AJ. That AJ is an oh, who's that? I don't know. Well, that's not going to open it up and it's gonna be harder. Now replace the word AJ Wilcox with your company name. Replace that with B2Linked, replace that with Process and Results. Replace that with your company name. And if they're aware of it, now they're going to open up. Oh, yeah, I've seen that. So you have to row together? Absolutely. And let's not forget, sales team can feedback. You know what, I appreciate that you gave me those seven criteria. But you know, what I found really helpful is when we include X, Y, or Z, you know, maybe it's people who've only been on LinkedIn, you know, less than 30 days or 90 days. Or maybe it's people who've changed jobs in the last, you know, in the last 90 days, something like that, that sometimes the marketers forget is available, so they can dial it in even more. Okay, here's a quick sponsor break. And then we'll dive into more on Sales Navigator, and specifically how we can make your job with this easier. Unknown Speaker The LinkedIn Ads Show is proudly brought to you by B2Linkedcom, the LinkedIn Ads experts. AJ Wilcox If the performance of your LinkedIn Ads is important to you be to B2Linked is the agency you'll want to work with. We've spent over $135 million on LinkedIn Ads, and no one outperforms us on getting the lowest cost per lead. We're official LinkedIn partners, and you'll only deal with LinkedIn experts from day one. Fill out the contact form on any page of B2Linked.com And we'd love to chat about your campaigns. Alright, let's jump into it here, Phil, tell me because there are a lot of people doing things really wrong on LinkedIn organically? What are the common mistakes that you see with organic? And then what are some of the common mistakes you see with Sales Navigator? Phil Gerbyshak 26:51 Well, with organic, a lot of your people look dead. They haven't posted in a while they haven't gotten any updates in a while they haven't done anything to their profile. And it still maybe lists their old job, it lists things that they're no longer doing. Or they don't take the time to even copy and paste the job description that you provided them. So work with HR to actually build out your team's profile, make sure that profiles are strong. And then make sure that you tell your sales team, hey, here's content that you can share as often as you want. And don't forget, please add some of your personality. Because here's here's the truth, right? Everybody interacts more with you, if you're just talking about stuff, if you're talking just about work. If you're in a networking event, you're like, come on, man, that's horrible. So share some of that personality share some of the stuff outside of work. Yes, I understand marketers, you want them to push your webinar, your white paper, all that sponsored content. But don't forget to encourage them to be them selves. That's a big miss that I see with a lot of these folks on incomplete profiles or out of date profiles or dead profiles, and then not sharing enough. And then frankly, I'm going to give you one other big mistake on organic and then I'll shift to navigator and that is they don't connect with everybody inside the organization. I can tell you right now, most of your higher level associates on the team, whether they're whether you're a big company, and you have CEOs and C-stars, or whether you're a smaller company of an owner, it doesn't matter. You as the owner, as the C-star likely have more reach and more connections, then anybody in the organization. You should be sharing those with your sales team. your sales team should be able to see oh, look, AJ is connected to this person. I should mention AJ now they might not know AJ, because AJ might be willing to connect to anybody. Or AJ might be super tight with his networking and not connected anybody that he doesn't know. If it's the latter, and I drop AJ's name. The person's like, Oh, yeah, I saw AJ at this event or that event, or we work together at this thing, or we went to church, or we are part of this group, or that group. That is an opportunity for your sales team to immediately build rapport. But your executives, your leadership team has to connect to the sales team. Because otherwise, that's an opportunity lost. Okay, so what are some of the big mistakes with Sales Navigator? First, they set it up terribly. Or they don't set it up at all right? Then the marketing team doesn't give them any of the criteria. They need to be successful in that they just say, Oh, yeah, we'll just use a persona. Really, what's the marketing campaign that you're working on that you want me to focus on for this 30 days because I can change it. Sales Navigator is not static. So that's another big mistake folks make. They change their target, but they forget to change in Sales Navigator. Now that doesn't mean they change their profile, it could, in fact that encourage them to right to really focus on who are they trying to be a resource for, but they might forget to change our targeting which saves them or will cost them some keystrokes, every keystroke saved is one or two extra calls that can be made today, so that it's way easier to reach your quota. So they don't do that. The other thing that they don't do, they don't set it up, they don't change. The last thing they don't do is they don't actually save anything inside of Sales Navigator. Tthey don't save leads, they don't save accounts, they don't do anything with that stuff. And when you don't do that what happens is LinkedIn is automated, artificial intelligence doesn't help you. I think you should combine all these forces. You should throw them all in a blender and use them all. Because when you do them all, organic, sponsored, and Sales Navigator, marketing and sales can sing together and make beautiful music. And when you don't, well, you're almost fighting against each other. AJ Wilcox 31:05 Oh, yeah, I'd much rather be singing Kumbaya and fighting a sales department. What about measuring success, because on the advertising side, it's so easy to measure the success. If you're tracking your leads into your CRM, you can literally know at the individual ad level, what your cost per marketing qualified lead is or your cost per sales accepted lead or sales qualified lead, cost per proposal given, cost per close. And so we thrive off of the metrics. But when it comes to the organic, sometimes it's a lot harder to determine is what you're doing being successful. So how are you going to measure that success? Phil Gerbyshak Well, first, how many of the leads that are in the pipeline? Have LinkedIn profiles associated with them? If you're using Salesforce, if you're sing dynamics, many of them do just automatically. They pop up. But here's the thing, is your sales team actually doing anything with those? One of the things that you could use to measure success is LinkedIn's own social selling index. They're talking, they've talked for, actually, for at least the last three years,"We're doing away with the SSI score." I don't think they are, they might call it something else. Right? Because social selling is a total misnomer. That's a whole other episode. But social selling? Nobody sells on social, they sell with social, let's be super clear. Totally different episode, but just be aware of that. Okay, so how do you measure that right? Is your team is their SSI score? Are they looking at profiles, you can see that, again, if you have an organizational account, you can see are they viewing profiles? Are they doing searches? Are they investing their inmail? Right? Are they actually taking those inmails? 20, 30, 50 emails a month. And are they sending them? That is almost like a direct line to the right person that they're wasting? Imagine if you provided them with 1000 direct dial phone numbers of every person that they want to talk to him of their ideal target customer, and they didn't call them and instead, they're like, oh, well, I didn't know that was valuable. Come on. So sales team, use your inmails. Use your inmails. So you measure those and then you measure some of that engagement. Did they did they put anything back into the CRM? Because otherwise, what happens is, the salesperson keeps the connection, it never makes it to the CRM, and there's never any connectivity, and you just wasted $80 a month because you can't measure anything. So that's how I would do that. And then again, you know, periodically look at their profiles. Don't just use LinkedIn's SSI score, but actually look at them. Right? Spend some time every quarter train, retrain your sales team, get them hey, what are some best practices? What are you doing? How has this helped you get them to share that I would say at least a quarter, probably once a month, though. Just don't do it at the end of the quarter and the end of the month, because you want to tick off a salesperson forced them to get quota. And then don't let them work at the end of the quarter because they're busy on training. Don't do that. AJ Wilcox 34:06 Great. Great point. Yeah, let the sales guys fly free for the last week of every month. All right. So if someone wants to get started with advertising, obviously, like listening to this podcast is a great place to start. But if you want to get started on the organic side, Phil, can you tell us like what are some simple things, some simple steps that you can use to get started? Phil Gerbyshak 34:27 Sure. So first, I can't get dressed before you get busy. Get your profile up to speed. First, most important thing, second, get connected, right? Connect to the people that you know that you need to know that you want to know. Third, get sharing, share some content, get some stuff out there. And fourth, do it every single day. Real simple process there. Just four little steps, get dressed before you get busy, get connected, get sharing, and then get out there more often. AJ Wilcox Great. And then what about Sales Navigator? If someone's listening to you? And they're like, yes, this would be the ideal step for my organization. How do they get started with Sales Navigator? Phil Gerbyshak Sure. So we're going to put a link here in the show notes for you so that you can get a free 60 day trial. If you've never used Sales Navigator before. Sign up, that seems obvious, but sign up, right actually input your credit card information and sign up. Secondly, set it up, like actually go through and be mindful about that stuff. You might have to partner with the marketing team, you might have to ask yourself, whatever that is, and then show up, get there all the time be frequent. Again, just like on the organic side, you can't expect Sales Navigator is just going to work magic for you if you don't work the tool. AJ Wilcox Beautiful. Okay, so it sounds like a lot like running a company that runs LinkedIn Ads is already hard enough. And it's a little bit scary, a little bit daunting to think about okay, great strategies, I need to add these onto my plate. How can people get started without losing all their hair? And you know going crazy? Phil Gerbyshak 35:57 Oh, my gosh, yeah. You know, I mean, some some people believe bald is beautiful. And that's perfectly cool, right? I'm great with that. But you know what, we created just a little course, for you the Sales Navigator jumpstart for busy business owners and teams, it is really simple. If you sign up by the fourth of June, we're gonna make it just $97. If you sign up for that, it's $147. But it's gonna be some zoom calls, just like any other meeting that you're used to where you can ask them questions, but it'll be facilitated by yours truly, we're going to go through that. And we're going to share lots of stuff. So that's the Sales Navigator Jumpstart for those busy business owners, for those self employed folks, and for salespeople. AJ Wilcox Can give us a little sneak peek on what's going to be in the course what people are going to actually learn. Phil Gerbyshak Yeah, absolutely. So first, you know, you're going to learn a little bit more about what is Sales Navigator some of the ways that I've used it, I'm going to share with you, we're gonna talk about some best practices for setting it up. So you can be successful, right from the jump, super important, what you use it for, how should you use it, some of those tools who should be responsible for this? Sometimes you might send one of your sales people and they might say, Well, you know what, this isn't really for me. So let's talk about that, we're going to talk about some of those things that you're going to discover. We're also going to talk about augmenting navigator with advertising and advertising with navigator. So if you've got some ads that you're running, you can send your sales team with that. We're going to show you some of the things that people do wrong when I actually do use it. And then some of those daily habits so that you can actually maximize your efforts and get the jumpstart you need so you can actually use Sales Navigator as a lever instead of just one more expense. AJ Wilcox And a little sneak peek I'll be making a guest entrance on the topic about the ad side about how to use Sales Nav and sponsored ads together so anyway, I hopefully that doesn't push anyone away. Who's this best for? Is this for sales teams? Is this for business owners? Is this for individuals? Who is gonna get the best use out of it? Phil Gerbyshak 37:59 Yeah, well first you know self employed folks right they're responsible for making them rain a lot of times, driving the business for their for your business. So if you're a busy self employed business owner you should certainly attend. If you're a sales team and each person on that team has a individual Sales Navigator license well that's another great opportunity to take part of this and if you're responsible at all for lead generation or revenue generation, you're someone that definitely could benefit from this Sales Navigator jumpstart. AJ Wilcox Okay, awesome. And even if you don't make the early bird $147 for all this information is a total no brainer. So I would highly encourage everyone to check it out. Where do we find the course? Phil Gerbyshak Yeah, so the course is found at B2Linked.com/sales-navigator-jumpstart. That's B2Linked.com/sales-navigator-jumpstart. It's going to be held the week of June 22. And we would love to see you there. You can sign up when you're listening to this atB2Linked.com/sales-navigator-jumpstart. Sign up it's $97 by June 4, or until the week of the 21st that will be $147. AJ Wilcox 39:14 Beautiful. Alright, so we'll obviously have a link to that down in the show notes. You can navigate directly all that. Alright Phil, you are a rock star. Thank you so much for coming on here. Where can people find you and connect with you? Phil Gerbyshak Well, if you want to talk about LinkedIn Ads with me you can go to B2Linked.com/meet. And you can certainly sign up to talk about LinkedIn Ads. I'm on the ads team. We talked about that stuff. I can get you signed up, send your proposal. Whatever it is that you need there, answer questions. Always going to add value to you there and of course finally on LinkedIn, Phil Geryshak. Tell me you heard me on the LinkedIn Ads podcast. Tell me that you know AJ or that you don't let me know and let's connect AJ Wilcox And tell him that you like short walks on the beach because sand gets everywhere on long walks, just saying. Phil Gerbyshak That's it. AJ Wilcox 40:07 Alright Phil, thanks so much for joining us. And I'm sure we'll be hearing from you here again soon. Phil Gerbyshak Thanks, AJ. AJ Wilcox All right, I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox 40:33 If you want to connect with Phil on LinkedIn, you can go to linkedin.com/in/philgerb or just search for Phil Gerbyshak, he's gonna be the only one that shows up. He is definitely one in a million. You'll also see that link down below in the show notes. You'll also find the link for the free Sales Navigator 60 day trial. They offer a 30 day trial by default. But we were lucky enough to get a free 60 day link. So wanted to share that with everyone. You'll also find the link to the Sales Navigator jumpstart course. As Phil mentioned, it's B2Linked.com/sales-navigator-jumpstart. But of course, it's always easier to just hit that link. And if you want to meet with Phil, because he's actually the one who's going to talk to you if you want to do business with B2Linked, you can go to B2Linked.com/meet and book a time directly with him. He's awesome. Like we talked about in the new section, we have that graphic showing the effects on LinkedIn Ads of cookie-geddon, iOS 14 update. So you can check that out. Open that up, you can also see a link to the Phil Graham digital podcast episode that I thought was so amazing, as well as a link to the metadata benchmarks report that we talked about. And of course, if you are trying to uplevel your LinkedIn Ads or have someone in your organization who needs to check out the course, it's linked down below in the show notes. And it's the LinkedIn Learning course on LinkedIn Ads. Definitely valuable, and Hint, Hint. Watch here in the next, I would say month or two to see the update to that course coming out. So check that out. Also, be sure to subscribe. If you've liked this content, you want to hear more of it, make sure you subscribe in your player. And then please do go and review the podcast. I would love to shout you out. And thank you for whatever kind words you have to share. It definitely helps other people find the show. So we will take any rating and review that you've got. If you have any topics that you'd like us to cover or questions related to anything we've talked about. You can email us at Podcas@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.
The Tampa Bay Lightning won the 2020 Stanley Cup behind closed doors in Edmonton under the most unusual conditions in the sport's history. Learn how Jarrod Dillon and his team at the Lightning made the most of the unprecedented situation, how Jeffrey Vinik's ownership philosophy factors into everything the organization does, the value of his career mentors including Rob Sullivan, Tom Garfinkel and Steve Griggs, and the two specific things his business development group is doubling down on going forward. Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by EMI’s Mary Draper. If you a frequent listener, you’ll remember Mary from last season’s episode that kicked off the obsession with Publix. Mary gives us an update from her recent trip to visit not 1, but 3 different Publix over the holidays. After the great update, we dive into the latest marketing research news. In the first story, we discuss the Confirmit and FocusVision merger, and the potential impact on the survey programming space. In our next story, they discuss Research America’s purchase of Segmedica and how it looks like they plan to grow in the pharmaceutical industry. In the second the last story, Brian, Mary, and Producer Brian discuss Samplechain hiring Matt Gershner away from Greenbook to be their new Chief Strategy & Revenue Officer. After the news, Mary and Brian talk about best practices for managing a sample provider network. Mary discusses the processes she has put into place as EMI’s Network Quality Officer, as well as how she evaluated potential partners, and what causes partners to be removed. Mary is super thorough – you’ll be a network management expert after this episode. Thanks for listening! You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
Jason and Ramon explore and examine the various myths and narratives surrounding Sunday's Titans game against the Ravens. Plus, the Voice of the Titans Mike Keith reminisces on the "Music City Miracle" on its 21st anniversary and previews Sunday's playoff tilt. Also, Gil Beverly, Titans Chief Marketing & Revenue Officer, tells us about what the team has planned for the fans and for @NissanStadium.
Gil Beverly, the @Titans Chief Marketing & Revenue Officer, describes his experience in trying to navigate his department through this COVID era. Plus, he mentions that, despite the team's on-field success over the past five years, that the franchise remains "consistently underestimated". He also tells us what the organization is doing in preparation for Sunday's game.
Gil Beverly, the @Titans Chief Marketing & Revenue Officer, describes his experience in trying to navigate his department through this COVID era. Plus, he mentions that, despite the team's on-field success over the past five years, that the franchise remains "consistently underestimated". He also tells us what the organization is doing in preparation for Sunday's game.
Jason and Ramon explore and examine the various myths and narratives surrounding Sunday's Titans game against the Ravens. Plus, the Voice of the Titans Mike Keith reminisces on the "Music City Miracle" on its 21st anniversary and previews Sunday's playoff tilt. Also, Gil Beverly, Titans Chief Marketing & Revenue Officer, tells us about what the team has planned for the fans and for @NissanStadium.
Penelope Douglas is the Chief of Strategy & Revenue Officer at the Yerba Buena Center for the Arts. But we don't talk about any of that. Instead, Penelope talks about all of the other parts that make her a complete human: how we have an amazing ability to pick ourselves back up, the satisfaction of spending time alone, what she noticed while walking downtown, stardust, and more. Returning visiting psychologist, Dr. Nettra D. Pan, specializing in social psychology, sociology and strategy, also calls in to talk about the science behind how humans find the courage to get up the next morning after going through difficult personal life moments. [ Visual experience, transcripts, and more ] https://www.talkhumantome.com/episodes/penelope-douglas (talkhumantome.com/episodes/penelope-douglas) [ Learn more about the show here ] https://www.talkhumantome.com/trailer (talkhumantome.com/trailer) [ Stuff Penelope Douglas & Dr. Nettra D. Pan work on ] https://ybca.org/ (ybca.org) https://nettrapan.net/ (nettrapan.net) [ Discover all of the projects our guests and visiting experts care about ] https://www.talkhumantome.com/discover (talkhumantome.com/discover) [ The people behind the show ] http://www.talkhumantome.com/squad (talkhumantome.com/squad) [ This Episode's Sponsors ] Mowri Audio: http://www.mescamilla.com/ (mescamilla.com) The Abstract: http://theabstract.work/ (theabstract.work) [ Follow Us On IG ] https://www.instagram.com/talkhumantome/ (@talkhumantome) #presspause
Peter Feigin brings more than two decades of dynamic corporate leadership to Milwaukee's sports and entertainment scene. His talents, hard work, and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and the new world-class Fiserv Forum, but for the city of Milwaukee and the state of Wisconsin. Since taking over as president of the team in October of 2014, Peter has completely reimagined, rebuilt, and reenergized the team's business operations, resulting in substantial increases in attendance, ticket revenue, merchandise revenue, partnership sales, and TV viewership. He has assembled a top-flight management team and has nurtured a corporate culture marked by accountability, collaboration, and fun. The Bucks were named one of Milwaukee's best places to work in 2015-2019 and Peter's inspired leadership was recognized when he was named the Milwaukee BizTimes 2015 CEO of the Year. Prior to joining the Bucks, Peter served as the Chief Marketing and Revenue Officer of Deluxe Entertainment Services Group, a major international entertainment company, where he managed global business units and handled branding and business development. Before working at Deluxe, Peter was the President and Chief Operating Officer of Marquis Jet Partners Inc./NetJets, the world's leading private aviation company. Peter was integral in Berkshire Hathaway's NetJets acquisition of Marquis Jet in 2010 and played a central role in the integration of the two companies. After transitioning post-merger to the same responsibilities at NetJets, he led the company to significant revenue growth. From 1998 to 2004, Peter worked for the New York Knicks in a variety of roles culminating in his position as Vice President of Marketing. Under Peter's leadership, profits, season subscriptions, and suite revenues increased significantly. From 1993 to 1998, he held sales and marketing positions with Six Flags Theme Parks, which was then a Time Warner company.
Jarrod Dillon, Chief Marketing & Revenue Officer for Vinik Sports Group looks at how the parent organization of the NHL's Tampa Bay Lightning is taking lessons learned from corporate partner relationships and fan engagement in 2020 and applying them in preparing for a new season.For more information on the TicketManager Partner Summit, click here.
Jason Martin and VFL Ramon Foster talk with Gil Beverly, SVP/Chief Marketing & Revenue Officer of the Titans, about what the Titans have planned in the lead-up to Monday's game. Plus, Ramon's oldest son is happy that Ramon finally has a post-NFL retirement job, and Ron Slay calls in to congratulate Ramon!
Gil Beverly, SVP/Chief Marketing & Revenue Officer of the Tennessee Titans, talks about trying to successfully market during a pandemic, how, in a way, GM Jon Robinson is the team's chief marketer, how excited the fanbase is about this season, and highlights Titans activities/functions leading up to Monday night's season opener.
Jason Martin and VFL Ramon Foster talk with Gil Beverly, SVP/Chief Marketing & Revenue Officer of the Titans, about what the Titans have planned in the lead-up to Monday's game. Plus, Ramon's oldest son is happy that Ramon finally has a post-NFL retirement job, and Ron Slay calls in to congratulate Ramon!
Gil Beverly, SVP/Chief Marketing & Revenue Officer of the Tennessee Titans, talks about trying to successfully market during a pandemic, how, in a way, GM Jon Robinson is the team's chief marketer, how excited the fanbase is about this season, and highlights Titans activities/functions leading up to Monday night's season opener.
In this episode, we talk to Gil Beverly (Chief Marketing & Revenue Officer of the Tennessee Titans) about his time at ESPN, how he engages fans of the Titans, and what he thinks what the turning point was in his career. **More On Gil** Gil Beverly enters his second season with the Titans and his first as Senior Vice President/Chief Marketing & Revenue Officer. He joined the team in 2019 as team's Vice President of Brand, Marketing & Communications. In this new role, he will direct Ticketing, Marketing, Corporate Partnerships, Digital Communications and Community Impact. In his first season with the Titans, Beverly challenged and guided departments to find new and innovative ways to engage with fans. Highlights on the marketing side included a joint venture with Lipscomb University on the development and launching of the cartoon character "Titans Man," a series of Pop Up Shop parties to introduce new merchandise to a younger demographic and "Titans Art Rush," an art show that featured Titans-centric photos and artwork. On the ticketing side, the team introduced a digital season ticket for new fans, the "Fireball Fast Pass," and a season ticket member reward program, "The 22nd Element." The digital content team debuted several new content series, including a three-part series on Marcus Mariota that originated from Hawaii. The team's community relations outreach was also a focal point and rose to new heights in response to the tornadoes that swept through middle Tennessee in March 2020, and in July 2019, hosting a community engagement panel with players and local agencies addressing issues in the Nashville community with $450,000 distributed in grants. Before joining the Titans, Beverly worked as Vice President, Partnership Solutions for Learfield IMG-College. In this role he oversaw the development of marketing & sponsorship programs across over 200 collegiate athletics departments and other related sports properties. In doing so, he helped to create and drive partnerships with a range of Fortune 500 companies including Allstate, Nissan and State Farm, among others. Prior to his experience at Learfield, Beverly served as Vice President College Sports Marketing for ESPN. In doing so, he was involved in development of sponsorship architecture and promotional strategy around various media properties including the College Football Playoff, SEC Network, College GameDay and Tournament Challenge, among others. A native of Evanston, Ill., Beverly graduated from the undergraduate division of the Wharton School of Business at the University of Pennsylvania. He then went on to secure his MBA from the Warsaw Sports Marketing Center at the University of Oregon. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson Avani Garde Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme** Behind Closed Doors - Otis McDonald **Break Theme** Cielo - Huma-Huma Sponsors/Partners If you want to try any of Swanson Health’s great products for yourself, use code STARTUP20 for 20% off on https://www.swansonvitamins.com/. If you’re concerned about the safety of your employees and the sustainability of your organization, you need the resources and connections RIMS provides. Learn more at www.rims.org/Podcast. You can save 25% off a year-long membership. Go to the Phillip Stein and use code SLEEPEZ to get 10% of your new Philip Stein Sleep Bracelet. Visit peopleready.com/startuplife to learn more about how you can partner with PeopleReady. Get 20% Off and Free Shipping with the code THESTARTUPLIFE at Manscaped.com. That’s 20% off with free shipping at manscaped.com, and use code THESTARTUPLIFE. It’s spring cleaning baby and your balls will thank you!
In this episode, we talk to Gil Beverly (Chief Marketing & Revenue Officer of the Tennessee Titans) about his time at ESPN, how he engages fans of the Titans, and what he thinks what the turning point was in his career. Gil was featured at the 36|86 Entrepreneurship Festival presented by LaunchTN. Be sure to check here to keep up to date about next year's festival. **More On Gil** Gil Beverly enters his second season with the Titans and his first as Senior Vice President/Chief Marketing & Revenue Officer. He joined the team in 2019 as team's Vice President of Brand, Marketing & Communications. In this new role, he will direct Ticketing, Marketing, Corporate Partnerships, Digital Communications and Community Impact. In his first season with the Titans, Beverly challenged and guided departments to find new and innovative ways to engage with fans. Highlights on the marketing side included a joint venture with Lipscomb University on the development and launching of the cartoon character "Titans Man," a series of Pop Up Shop parties to introduce new merchandise to a younger demographic and "Titans Art Rush," an art show that featured Titans-centric photos and artwork. On the ticketing side, the team introduced a digital season ticket for new fans, the "Fireball Fast Pass," and a season ticket member reward program, "The 22nd Element." The digital content team debuted several new content series, including a three-part series on Marcus Mariota that originated from Hawaii. The team's community relations outreach was also a focal point and rose to new heights in response to the tornadoes that swept through middle Tennessee in March 2020, and in July 2019, hosting a community engagement panel with players and local agencies addressing issues in the Nashville community with $450,000 distributed in grants. Before joining the Titans, Beverly worked as Vice President, Partnership Solutions for Learfield IMG-College. In this role he oversaw the development of marketing & sponsorship programs across over 200 collegiate athletics departments and other related sports properties. In doing so, he helped to create and drive partnerships with a range of Fortune 500 companies including Allstate, Nissan and State Farm, among others. Prior to his experience at Learfield, Beverly served as Vice President College Sports Marketing for ESPN. In doing so, he was involved in development of sponsorship architecture and promotional strategy around various media properties including the College Football Playoff, SEC Network, College GameDay and Tournament Challenge, among others. A native of Evanston, Ill., Beverly graduated from the undergraduate division of the Wharton School of Business at the University of Pennsylvania. He then went on to secure his MBA from the Warsaw Sports Marketing Center at the University of Oregon. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson Avani Garde Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme** Behind Closed Doors - Otis McDonald **Break Theme** Cielo - Huma-Huma Sponsors/Partners If you want to try any of Swanson Health's great products for yourself, use code STARTUP20 for 20% off on https://www.swansonvitamins.com/. If you're concerned about the safety of your employees and the sustainability of your organization, you need the resources and connections RIMS provides. Learn more at www.rims.org/Podcast. You can save 25% off a year-long membership. Go to the Phillip Stein and use code SLEEPEZ to get 10% of your new Philip Stein Sleep Bracelet. Visit peopleready.com/startuplife to learn more about how you can partner with PeopleReady. Get 20% Off and Free Shipping with the code THESTARTUPLIFE at Manscaped.com. That's 20% off with free shipping at manscaped.com, and use code THESTARTUPLIFE. It's spring cleaning baby and your balls will thank you!
In episode 14, Travis sits down with Jarrod Dillon, Chief Marketing and Revenue Officer for Vinik Sports Group and the Tampa Bay Lightning. Jarrod went from playing college football at the University of Oregon to being a leader in three major sports leagues. Listen in as JD walks through his journey and provides tips to be efficient and effective.
Jeff Gamble is Vice President of Content and Creative for Brooklyn Sports and Entertainment and NBA team Brooklyn Nets Joe Stetson is Chief Marketing and Revenue Officer for MLS club New York Red Bulls Sasha Moses has spent nearly 10-years with Converse focused on basketball We discussed MLS and the NBA resuming during COVID; how games can and likely will continue, what fan engagement during this time looks like, and how will the league champion be viewed this season -- asterisk or not? Joe on Instagram // @joestets Jeff on Instagram // @insta_gambler Sasha on Instagram // @sashamoses Mentioned in the episode: Candyland // https://vimeo.com/252637628 Highfire // https://vimeo.com/49056743 __________ WNTBDT.com @ElliotGerard // @jonahballow // @keiths
Marquee Search sits down with Jarrod Dillon, Chief Marketing & Revenue Officer for Vinik Sports Group (Tampa Bay Lightning and more) to gain leadership insights and inspiration. 0:17 - Welcome Jarrod Dillon 0:39 – Being a father is Jarrod's most important job 3:01 – Career background 4:31 – His decision-making filter for career moves 6:05 – Moving his family across the country to work for the Tampa Bay Lightning 8:50 – Expansion of the Lightning to Vinik Sports Group today 12:42 – Vinik Sports Group vision going forward 13:53 – The unique role of a Chief Marketing & Revenue Officer 16:39 – Transition from ticket sales leader to corporate partnerships and what he's learned about CP 20:59 – Difference in the pace of working in ticket sales and corporate partnerships 24:00 – Working for 3 of the Big 4 leagues, perception of differences among them 25:55 – People + Process = Results 26:56 – Any plans to round out experience with the NBA? 29:12 – Importance of who he's working for in his career decisions 31:37 – Divining culture from video interviews 34:25 – Keeping his team's edge while working remotely - real talk from a leader 36:33 – “What do you want your Corona story to be?” 39:02 – Vulnerable leadership; leading with integrity 41:19 – Taking care of younger staffs' mental health and wellbeing
Tony worked for the IRS from 1971 through 1986 out of various offices, including Newark, New Jersey, Office of International Operations in Washington, D.C., San Juan Puerto Rico, and Chicago, Illinois. He worked in what was then known as the Collection Division and performed the duties of a Revenue Officer and Group Manager, including 2½ years as Chief of several sections of the Special Procedures Branch which handled many of the legal issues for the Collection Division.Since leaving the IRS in 1986, Tony has been in private practice as a tax law attorney and has represented taxpayers before the IRS, IDOR and IDES dealing with various tax issues, including collection, audit and criminal issues.You can reach Tony at (630) 960-0500 or by visiting www.irstax.com.
The Vice President of the North American Cybersecurity Practice of CapGemini, Drew Morefield, joins Guest Host Andrew Bonillo Hosts to give our audience an inside view of the challenging world of Cyber Security sales. Morefield explains his path in Cyber Security sales to delivery, the importance of recovery, and advice for anyone getting into the sales game and how trust is the most important thing to preserve to be successful. If you are interested in Cyber Security Sales, or just want to gain a new appreciation for these professionals who are in the grind every day, this is the episode for you.
I was invited to take part in a Tax Practitioner Panel for revenue officer trainees at the IRS Kansas City Campus. Learn about the discussion of expectations we have of the IRS revenue officers and expectations they have of practitioners and the taxpayers they represent.
Joe Stetson is the Chief Marketing and Revenue Officer for the New York Red Bulls of Major League Soccer. A 20-year sports business veteran, Joe shares his experiences and lessons from his work across sports teams, venues, media and sponsors.
Joining Eric on this week's podcast is Tax Rep Member and former Revenue Officer Josh Kirk. Listen in as Josh fills us in on what goes on in the mind of a Revenue Officer, what practitioners should know about that Revenue Officer, and how to deal with the difficult case.
Joining Eric on this week’s podcast is Tax Rep Member and former Revenue Officer Josh Kirk. Listen in as Josh fills us in on what goes on in the mind of a Revenue Officer, what practitioners should know about that Revenue Officer, and how to deal with the difficult case. Want to contact Josh Kirk? Just head to www.JoshKirkCPA.com, or connect with him on Linkedin at https://www.linkedin.com/in/josh-kirk-cpa-83145227/ Get a free-trial or discount on Tax Help Software here: https://www.taxhelpsoftware.com/ and use TAXREPTRIAL for a free 2-week trial, and then TAXREP10 for a 10% discount when you purchase! Want to call the IRS and get through in under 3 minutes? Use Call EnQ! Click here and get 200 minutes for only $19.95 to test it and see how it will save you tens of thousands of dollars of hold time in your practice! https://callenq.com/trn/ Ready to join Tax Rep LLC and take your practice to the next level? Click here and use discount code CPAA19 and get $100 off for 6 months to start building your six figure resolution practice: www.TaxRepLLC.com
Follow My Lead: Developing the Leaders of Tomorrow with John Eades
“We live up to the labels that are given to us” In season 17 episode 5 we are joined by Mareo McCracken. He is an advisor, writer, coach, and Revenue Officer at Movemedical. In our conversation we cover: -What do most leaders care about; people or results? - How does a leader not just say they care about their people? - Why is confidence so important? - What is self-esteem? - What role leaders play in the development of confidence and self-esteem Learn more about Mareo here
We face a new type of reality when it comes to managing our finances. From mounting student loan debt, keeping track of all subscription services like Netflix and Spotify and more simply, trying to pay rent and buy groceries -- it's overwhelming to figure out where to start.One of my fav money management/budgeting apps is Clarity Money. I use it myself (I'm a big fan) and went straight to Colin Kennedy, the Chief Operating Officer & Revenue Officer of Clarity Money to explore the power of small daily money habits and how you can use them to empower your money.Episode Details:There are a million apps on the market to manage your money and budget more effectively. I've tried them all myself and one that has found a permanent home on my phone is Clarity Money. It really is different than most of the budgeting & saving apps and has made a big difference in how I manage my money every day.I was excited to have Colin from Clarity Money on this episode to dig beneath the surface of the app and talk about how you can use the concept of daily money habits to revolutionize your finances. Yes, I'm talking game-changing perspectives here.Check out Clarity Money if you aren't bff's yetEpisode Sponsor:Big thanks to Audible for sponsoring this episode. Audible is offering Millennial Money listeners a free audiobook with a 30-day trial membership. Just go to audible.com/mymoney and browse the unmatched selection of audio programs – download a title free and start listening. Go to audible.com/mymoney or text mymoney to 500-500 to get started today.Thanks for Tuning In:Thanks for tuning in to listen to this episode of Millennial Money. You’re awesome and mean so much to us. If you’ve enjoyed this episode, please share it on social media using the hashtag #millennialmoneypodcast.Also, please leave an honest review for Millennial Money on iTunes! Ratings and reviews are extremely helpful and much appreciated! You’re awesome!Millennial Money is more than just a podcast, we’re all about family here. Join us each weekend for our Sunday Seven Email Club, where we’ll share bonus episodes, money tips, life hacks, exclusive music drops, travel deals, breakfast treats and a whole lotta’ fun!Have an Ask Shannah question, submit it here.Want More:Shannah on TwitterShannah on Instagram
ABOUT THE GUESTVern Gohanna is a Phily native and former US Marine Sergeant. After serving the Marine Corp, Vern earned a Masters of Business Administration (MBA) from Columbia College and later worked with the IRS as a Revenue Officer. Vern transitioned from federal service and recently founded Tax Corp, LLC. Vern is on Real Perspectives to share some tips, tools, and secrets to being prepared for tax season and taking advantage of tax savings.
ABOUT THE GUESTVern Gohanna is a Phily native and former US Marine Sergeant. After serving the Marine Corp, Vern earned a Masters of Business Administration (MBA) from Columbia College and later worked with the IRS as a Revenue Officer. Vern transitioned from federal service and recently founded Tax Corp, LLC. Vern is on Real Perspectives to share some tips, tools, and secrets to being prepared for tax season and taking advantage of tax savings.
Asa Leveaux is fiercely committed to guiding entrepreneurs to achieve result-based transformations; he activates the genius in their minds and in their money, he also trains them to know that they are the answer to someone’s prayers so they can possess an existence that is saturated in apossibilities. If you are looking for a proven expert who can guide you to address what is blocking you from your true success, to locate where your genius can best be nurtured and how to reside out of the box, you have met the right person. Mr. Leveaux has over a decade of organizational experience working with amazing clients, customers, employees and decision makers while guiding them to achieve remarkable success. His mission and commitments are to take you from your level of bull and give you the tools and resources that will support you on your journey to blissful success. Questions Tell us a little bit about yourselves and your journey What are some of the founding principles that helped you to be successful? How do you feel as a customer in your everyday activities? What are some of the things you help businesses work on to ensure that they can make even more than USD $10,000.00 after they’ve made their first USD $10,000.00 and what are some of the keys things they need to be doing differently than everybody else in their industry and market they are in? From your book, can you share some information you are able to get across and who it is meant to help? How do you stay motivated every day? As an entrepreneur, what are some important considerations for an entrepreneur or online business owner you believe for them to be successful? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? What are some of the books that have had the biggest impact on you? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? If you were sitting across the table from another business owner and they said to you that they feel they have great products and services but they lack the constantly motivated human capital, what’s the one piece of advice would you give them to have a successful business, specifically as it relates to constantly motivated human capital? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity? Highlights Asa Leveaux is the founder of Genius Academy; he created the Genius Prescription System, which is a seven step system for aspiring entrepreneurs to make their first USD $10,000.00 in business. And though Genius Academy is the Chief Strategy and Revenue Officer of the Leveaux Group and best selling author, those accolades and achievements just didn’t embody who he was all the time. There was a time that none of those things existed but what did exist was a level of frustration with himself, a level of frustration with no one allowing his cash register to ring as he became an entrepreneur, frustration with his family of not giving him the support that he thought he needed from them, even the frustration of not being able to provide for his little boy who he calls his “son” and his “sun”. Even though he was on state assistance for food, he still allowed him to go to school to second grade without a lunch and that was the last time he allowed himself to do that, he understood that he needed to take action to make that no longer a reality. Asa Leveaux shared that some of the founding principles that have contributed to his success for him is one, understanding that your passion is your problem. What he means by that is we all have a passion, it may be a non-profit which helps battered women, it may be to make sure that children can read in our communities, it may be that we love to make clothes and love fashion and that’s our passion or even fixing cars is something that we know that we are born to do but whatever that passion may be for you, realizing that no one else in the world was given the passion that you have, the way you have it, so because of that don’t insist that support from friends or family should be as high as yours because it’s not their passion, it’s your passion. Don’t create this unreal contract between them as though they need to support you in a way that you support yourself because they have their own passion to work with. That has been the biggest step for him. Asa stated that in his everyday activity as a customer he has come to a point in his life that he doesn’t create expectations for people, so when he enters a store or an atmosphere where he is about to make a transaction, he does his best to enter that space not expecting anyone to be nice to him but stated that’s an internal work he had to do with him being himself. He stated that if he was the person that is over that transactional environment or that retail store, then he is creating that expectation for those individuals that are providing customer service on his behalf to do the necessary things and making sure that those expectations are written down and are clear. So as a customer, doing his best to be mindful and conscious and loving of other people where they are, that’s how he operates. As far as a business person that may have individuals that is responsible for customer service in his organization, that expectation looks like a PWS (Priority Award Statement) and SOP’s as in you will treat the customer this way and being very specific about that to ensure that the customer experience is a good one. Asa Leveaux shared that some things that he ensures that he tells them is that your result statement needs to be visible, clear and consistent. So often individuals are not clear about what they provide for people. If you are in the health care profession and you ensure that people are resilient, that by itself is not enough, he needs to understand that when he exchanges value for value which may look like money for your time, he needs to know what the results are so that he can be very clear of what to expect from you and the result statement has to be there and if the results statement is not there, now he’s a confused buyer and your sales conversation will be longer and harder because you did not set it in stone what it is that you do and how you do it and who you do that for. For instance, he started this interview by stating his name, stated the he ensures aspiring entrepreneurs make their first USD $10,000.00 as a result of creating a Genius Prescription System, he knows who he is meant to serve, he knows how he’s going to serve them and result that they are aiming for, if you don’t have those components, you are wasting your time and theirs. Asa shared that the most recent book that he wrote was a book called “I am Woman Enough: 365 Affirmations for Women”. When he mentions that he wrote that book, he initially gets hit with flack and he understands that because his response to their request of him creating that book was that he was not going to work it, he was complete in his experience of writing books that were affirmation based at that time but women kept asking him for the book. His thing was that he is a man, he is void of ovaries, so that doesn’t make him an expert on being a woman and he was very clear on that. He saw all of the strife that women and men have sent to Steve Harvey, T.D Jakes for writing books catered to women, he didn’t want to be a part of that, he didn’t sign up for that but when a woman stopped him in Texas and said “If you don’t write the book, who will?” He had nothing to come back with, he had no rebuttal and so because of that, he wrote the book, however he had 22 other women to help him in that endeavor. Asa stated that I am Woman Enough book lead him to write his third book called “I am Man Enough: 365 Affirmation for Men” and the reason he wrote that because men sometimes, more often than not, get the bad end of the stick as far as blaming the world, so men are responsible for so much bad to the point that they are not seeing anyone taking a role their empowerment, just because you are the majority in certain spaces does not mean you do not need empowerment, just because you have a preconceived notion of power. That is the reason he wrote that book. There was a time when he was involved with someone in a relationship with someone and they were coming up to their one year anniversary and he wanted to give her something from the heart, not because he was being cheap but because that’s something she valued and it’s important to understand what your partner values, just because the last person liked flowers doesn’t meant the new person likes flowers. He was writing out all the reasons why he loved her and he was placing them in a box to look like a treasure chest and people were passing his office and seeing the project and said I should write a book about that and I said “What do you want me to do? Make all these reasons for her and give it to every woman?” They said exactly and that’s what he did. He created a workbook for couples called “365 Erotic Reasons Why I Love You” He is meeting a need, when your customer is saying they have a potential need; meet the need, that’s called research and development. The first book he created was based on his desire to hire more people that look like him, he was 23 years old with three different businesses and Oklahoma wanted to hire more black people and all of the black people that were showing up to him were usually very young, even younger than him and they didn’t have the necessary skills not just to get in his door but to get in any door. When he talked about this to other entrepreneurs in his community, they were experiencing the same thing. So he wrote a book to help them, the book is entitled “Why I Won’t Hire Black People: Racial Profiling for a Reason”. He stated that when you are writing books, it’s important to research your genre of book, he understood and was very specific, he was going for African Americans in the workplace and he started to look at books that were already doing that so he was reading books like “Black Faces in White Places” or “What It’s Like To Be Me” or “To Be Black In Corporate America.” “What could I do to ensure that people would react, create an emotion in people that would allow them to take action?” In his experience, the real true emotions that will …. are sexual and anger. When you are angry about a book or the content or even the person who wrote it, people tend to take more actions by obtaining more evidence of why they hate the person or why they hate the book, which is why he created it. Another thing he wanted to show them subconsciously is that a lot of times he is hit with “I shouldn’t be judged by what I look like if I am trying to be hired as a black person” and he would say “you are right, however, you are judging my book by its cover by not wanting you to be judged by yours”. It is a lesson within itself. The books are available on Amazon and his website – www.asaleveaux.com Asa Leveaux stated that every day he doesn’t feel like being motivated and sometimes it comes at 7:00 am in the morning and sometimes it doesn’t come until 11:07 pm at night. Asa stated that even with entrepreneurs, sometimes we don’t answer the phone until noon because we haven’t got the motivation yet, sometimes we quit the business three times before noon because things become difficult and we don’t see a way out but in those moments and in those days that he does have a hold on motivation, how it comes is him caring about the individuals who are waiting for him to show up. He knows that he was called for people that are choking on frustration and if he is too concerned about what’s happening or not happening with himself rather than what they are going through, he will remain unmotivated. Asa shared that if you are an online entrepreneur, the first thing he will want you to consider is your domain name. He stated that causes him a high level of anger when he sees a domain name that he knows is not converting anyone. For instance, if you have a book and you are saying that your book is available on Amazon and he asks where can he get it and you say go to Amazon and he asks what is the name of your book and you tell him but he doesn’t see it at all. How does he get there and you tell him that he needs to put in a search for your Amazon, he’s going to be angry, if you tell him to Amazon.com/selfhelp/Jamaica/yourname. He’s going to be angry again. It would be easier to go to a company such as GoDaddy.com and get a domain for your book and create something called a vanity URL which is just you’re pointing where your product is to the point that you want to bring them to. The Woman Enough book that he mentioned earlier, instead of saying go to Amazon and look for Asa Leveaux or look for Woman Enough book, he said go to WomanEnoughBook.com or ManEnoughBook.com and that just takes you to where he wants you to go. Asa stated that you should always direct people where you want them to go and make it easy for them. Yanique mentioned that she did an interview with Jay Baer Author of “Hug Your Haters” and he said from research, one of the number one things that customers want is speed. The quicker and easier customers can access you online the better because nobody has time to be digging and going through different pages just to find one thing. Asa mentioned that also with name, everybody’s name does not convert well in a podcast or any other auditory format. For instance, his name is Asa Leveaux, some people don’t know how to spell his last name, Asa is easy but why would he make that his potential customers’ problem of finding that out. Even though he has www.asaleveaux.com, he also has a www.lifewithasa.com. So he rarely says go to asaleveaux.com on auditory format but he will say it on a written but to say it out loud, he would usually say go to lifewithasa.com and they all point to the same website. Asa Leveaux shared that he compartmentalizes his life, meaning when it’s time for business, it’s business and when it’s not, it’s not. So for him, his phone is real so he doesn’t want to be contacted at 11:00 pm at night from anyone unless something is happening or they are going out for drinks. There’s a company call Grasshopper that allows you to receive incoming calls and make outgoing calls through their app, he makes all his calls through the grasshopper app and the thing about it is when he calls, his business number shows up, so if they want to call him back, that’s the number they call him back on. Asa shared that when he started his entrepreneurial journey the book that gave him the fire he wanted was a book called “Rich Dad, Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!” by Robert T. Kiyosaki and he read that book more times than not and was totally enthralled by it, he says that whenever he sees it, like in a waiting room or someone pulls it out, he’ll read it again just because he likes it that much. Asa also stated that another book that made on impact was a book called “The Richest Man in Babylon” by George S. Clason, which he really loves. The last one would be “The 10X Rule: The Only Difference Between Success and Failure” by Grant Cardone. If you want to take responsibility for everything you have in your life, you need to read that book because everything that you could be doing could be 10 times that. Asa shared that something he did this morning, he was thinking about the customer experience, as he was getting ready for this interview, he started thinking about what it means to “woo your customer” because you want to them to be wooed, you don’t just get married to them all of a sudden, there’s a wooing process that needs to happen. How can he woo them quicker, sooner, faster? Genius Academy has a main platform called the Entrepreneurial Playbook and the Playbook gives you the different plays for your entrepreneurial journey, it’s a monthly subscription. He then thought what can he do to woo his customers? He then created the opportunity for anyone to take advantage of experiencing that for 30 days for USD $1.00. There’s a link for Genius Academy at lifewithasa.com or they can go to www.geniusacademy.co and look for the Entrepreneur Playbook and he also listed the coupon code. Asa stated that the Entrepreneurial Playbook has different course within it that they get to have access to so for instance, if you want to know how to publish your book, it’s there. If you want to sell your book on Amazon, it’s there and if want to sell period, it’s there. Marketing, how to operate your business, financing and speaking, it’s all there. There are eight courses that you get in the Playbook and you have access to all of them. Asa shared that for him it’s two fold. He stated that if he has people that are working for him, he will ensure that one of his (KPI’s) Key Performance Indicators is that they show up motivated because he may be out putting out a fire (figuratively or literally) and he doesn’t have the capacity in that moment to motivate the person that is handling his customers. However, when they get hired on, they will sign the agreement that these are your Key Performance Indicators and if you do not show up well in these specific ways that are measureable and quantifiable, meaning that you have a positive customer comment cards and you can resolve or de-escalate issues, then you will no longer be an asset. Ensuring that motivation is embedded within the things that are measured to keep someone on the team. The next thing is from a leadership point of view because as a leader, you are responsible for everything that does and does not happen in that business. Because of that you just let people know that you care about them, not necessarily the customer but the person who is caring for the customer because that’s the issue a lot of people don’t get. When you are the manager or even business owner and you keep saying the customer is always right, what are you then saying is that you have no value as the employee. One of the things he learned from Richard Branson is that he doesn’t say, “the customers are always right”, he says, “I value my employees” who are then feeling valued now can give value. If you have a workforce that is happy, they can then give that happiness to someone else but if they are depleted, they have nothing to give. Asa says listeners can find him on: www.lifewithasa.com www.asaleveaux.com Asa Leveaux Facebook Asa Leveaux Twitter Asa Leveaux LinkedIn Asa Leveaux Pinterest Genius Academy Facebook Genius Prescription System Asa stated a quote that helps him by Albert Einstein “If you can’t explain it to a six year old, you don’t understand it yourself.” He uses that to ensure that he is clear whenever he is talking. He understands that your ego can be wrapped into using words when you are talking about the problems of life, you could talk about the vicissitudes of life but he would rather not go that route because his main goal is not for anyone to see the intelligence but he would rather you understand so that you can spend the money. If you are not clear on what he is talking about, you are confused by it, which actually means someone who doesn’t buy. So if he can’t explain to a six year old and that’s with anything, his business plan, how he’s going to talk to his customers, how he’s pitching a new product or service, if they don’t get it, he needs to go back to the drawing board and start over. He stated that he used his son for awhile but he is now 10 years old so he asks his nieces and nephews if it make sense to them and if they can tell it you as far as what it is that you do, then you are clear now. Links “I am Woman Enough: 365 Affirmations for Women” by Asa Leveaux “I am Man Enough: 365 Affirmation for Men” by Asa Leveaux “365 Erotic Reasons Why I Love You” by Asa Leveaux “Why I Won’t Hire Black People: Racial Profiling for a Reason” by Asa Leveaux Grasshopper “Rich Dad, Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!” by Robert T. Kiyosaki “The Richest Man in Babylon” by George S. Clason “The 10X Rule: The Only Difference Between Success and Failure” by Grant Cardone
Guy Marion, Chief Marketing and Revenue Officer at Autopilot, says that although marketing automation has been around for around 15 years, only 5% percent of the world’s companies are using it regularly and effectively. Nevertheless, the shift in marketing automation is evident. New marketers are indeed more focused on the customer journey and on providing a better experience, and Guy should know! As CMO of Autopilot, a software for multi-channel marketing automation, Guy has been in the business long enough to give us brilliant insights and use cases for today’s podcast! We go in-depth on the following topics: How does marketing automation personalize marketing and how does this personalization become lucrative in the long run? What’s the proper ratio of prioritizing short term effects and long term effects in marketing automation? Is marketing automation too much of a Big Brother concept, and if it is, how do you appear less stalker-y? And finally, how much does analytical data tie into deciding which marketing automation strategies work or didn’t work? According to Guy, the new breed of marketing automation is not just automating blasts to people, but creating a smooth, seamless, and personal customer journey that creates conversions. The benefits of targeting and automation are undeniable. People want relevancy and value. Offering mere discounts or promotions will drive behavior just because of price, but targeted content that is based on a need is much more effective! Listen to the podcast and learn why marketing automation could be essential for your company and why your CEO might love it!
Guy Marion, Chief Marketing and Revenue Officer at Autopilot, says that although marketing automation has been around for around 15 years, only 5% percent of the world’s companies are using it regularly and effectively. Nevertheless, the shift in marketing automation is evident. New marketers are indeed more focused on the customer journey and on providing a better experience, and Guy should know! As CMO of Autopilot, a software for multi-channel marketing automation, Guy has been in the business long enough to give us brilliant insights and use cases for today’s podcast! We go in-depth on the following topics: How does marketing automation personalize marketing and how does this personalization become lucrative in the long run? What’s the proper ratio of prioritizing short term effects and long term effects in marketing automation? Is marketing automation too much of a Big Brother concept, and if it is, how do you appear less stalker-y? And finally, how much does analytical data tie into deciding which marketing automation strategies work or didn’t work? According to Guy, the new breed of marketing automation is not just automating blasts to people, but creating a smooth, seamless, and personal customer journey that creates conversions. The benefits of targeting and automation are undeniable. People want relevancy and value. Offering mere discounts or promotions will drive behavior just because of price, but targeted content that is based on a need is much more effective! Listen to the podcast and learn why marketing automation could be essential for your company and why your CEO might love it!
Through this sermon 2 stewardship aspects of Zacchaeus' life are considered and related to money issues today.
We are just DAYS away from a brand new year. How are you bringing in the New Year? And what are you leaving behind? Are you going to party, embrace your purpose, or find ways to combine the two? You can ENJOY LIFE while pursuing your goals. Join three dynamic coaches and let’s explore how we can truly make the most of the New Year ahead of us! Trina Ramsey is a career and life strategist, specializing in personal transformation and career transition. Founder of Perspectives Plus Coaching, she is launching The Just Do You Institute in 2016. A "people person" and a change agent, Trina is on a mission to help people to discover the joy in life and make more empowered decisions. Visit mycoachtrina.com. Get your FREE guide: 5 Signs it’s Time to Leave Your Job at http://bit.ly/ItsTime2Go Asa Leveaux’s personal motto is "possessing a joyous existence conceived by enlightened thought and achieved through love, passion and wealth". Asa works with coaches, trainers and entrepreneurs to attain a luxury level of accountability service for themselves and their clients as they innovate, learn and grow. Asa is Chief Strategy and Revenue Officer of Leveaux Group, Inc, Founder of Genius Academy™ and author of "I Am Man Enough: 365 Affirmations for Men", Asa says, "Business is a necessity. Bliss is a luxury. You deserve both!" Antonina Romano-Bongiovanni, ELI-MP is a Transformational Life & Business Coach, Mindfulness Teacher, Conscious Leader, and Founder of Life Well Made. She helps individuals own their magic, awaken their true potential, and thrive in the face of change by helping them expand mentally, physically, emotionally and spiritually to experience sustainable happiness and an abundance of peace, love, joy, and freedom in all areas of their life. Awaken to your best life, your LIFE WELL MADE www.lifewellmade.co
Deciding to break free from the status quo of dysfunction is one of the most liberating choices you can make and the most empowering experience you'll ever have. You'll find yourself in uncharted territory - one that includes a positive landscape, a 'refuse to give up' attitude, and a game plan that involves creating the life you've always desired. You're on a journey of self-discovery and it feels absolutely amazing... but, wait! What about 'those people' you left behind? You know, the family and friends... the same folks who are still 'functioning' in the dysfunction they've always lived in? How do you tell them that you're not the same person anymore? How do you show up at your next family dinner and reveal to them who you really are? Join Lisa Marie Pepe and Asa Leveaux as the two coaches reveal how to embrace your new identity and how to show up authentically in front of the people you still love the most without fear of rejection or ridicule. Lisa Marie is The Confidence & Online Visibility Coach for Heart-Centered Women Entrepreneurs. She empowers her clients to fully embrace their unique gifts and talents by providing them with the tools they need to have rock-solid confidence, become vibrantly visible online, thrive in business, and live the life they most desire. To contact Lisa Marie, call 203-671-0139 or email lisa@positivetransformation.net. Asa serves the world through his endeavors of love, passion and wealth through being the Chief Strategy and Revenue Officer of Leveaux Group, Inc, Founder of Genius Academy™ and author of “I Am Man Enough: 365 Affirmations for Men”. Asa often tells his audiences and clients that, “Business is a necessity. Bliss is a luxury. You deserve both!” To contact Asa, call 405-757-0164 or email asa@leveauxgroup.com.
Life is akin to riding a thrilling roller coaster ride, filled with peaks and valleys, highs and lows. One minute we are on 'top of the world' and in the blink of an eye our whole lives may get flipped and turned upside down. Often, when we are blindsided by events that we could not predict nor prepare for, we are left feeling distressed, dejected, and depressed. From the loss of a loved one to the betrayl of a spouse and everything else in between, these unexpected events can either make or break us. The choice, however, is ultimately ours. Join Lisa Marie Pepe, Asa Leveaux, and Tiffany Mayfield as the trio take to the airwaves on Wednesday, Semptember 23, 2015 at 2PM EST to discuss effecive ways to deal with life's unexpected setbacks. This is one show you can't afford to miss! Lisa Marie Pepe is The Confidence Coach for Heart-Centered Women Entrepreneurs. Her new book, "Abundantly You! On Purpose in Business: Face The Fear of The Unknown" is now available on www.amazon.com. To schedule a complimentary clarity consultation with Lisa Marie, visit www.positivetransformation.net or call 203-671-0139. Asa Leveaux serves the world through his endeavors of love, passion and wealth through being the Chief Strategy and Revenue Officer of Leveaux Group, Inc, Founder of Genius Academy™ and author of “I Am Man Enough: 365 Affirmations for Men.” Please visit Asa's website: www.geniusacademy.co for further info. Tiffany Mayfield is a Master Transformational Coach, Public Speaker, Best Selling Author and Consultant. Through proven methods, tools and resources successful, executive women will be shown how to remove the fog and haze of life's most intimate breakdowns to gain clarity. Pllease visit www.tiffanymayfield,com for more info.
Please Join LeAnne, ans Asa, as we chat about Steppin it Up in the midst of Challenges, Chaos and Celebration! Asa Leveaux delights in the fact that he has learned to operate within his personal motto of "possessing a joyous existence conceived by enlightened thought and achieved through love, passion and wealth". As a result of working with Asa, coaches, trainers and entrepreneurs are guaranteed to receive a luxury level of accountability service for themselves and their clients as they innovate, learn and grow. Asa serves the world through his endeavors of love, passion and wealth through being the Chief Strategy and Revenue Officer of Leveaux Group, Inc, Founder of Genius Academy™ and author of "I Am Man Enough: 365 Affirmations for Men", Asa often tells his audiences and clients that, "Business is a necessity. Bliss is a luxury. You deserve both!” LeAnne Parsons is The Walk Your Talk Coach, as well as the CEO of Legacy Now Lived™. As a Coach, National Speaker, Radio Host, and Conscious Adoption Advocate™, LeAnne has given her life to the service of others. LeAnne is a former Homeschool Mom, a devoted Warrior Wife, a Grandmother, Reunited Adoptee, Small business owner, and New Nester. Parsons has walked through this life, one step at a time. LeAnne understands the challenges, fears and insecurities that each one of us can face as we journey through the many seasons of life. As a Certified Life and Leadership and Relationship Restoration Coach, and Energy Leadership Master Practitioner, as well as a C.ORE Wellbeing Specialist. LeAnne boldly stands shoulder to shoulder with you as you learn to courageously let go of all the obstacles that hold you back from fully embracing the life you were created to live.
Asa Leveaux is the Chief Strategy and Revenue Officer of Leveaux Group, Inc., founder of Genius Academy and best selling author of "I Am Man Enough." Press play and you will learn: - Learn how to find the value in you. - #1 productivity hack to have the best morning ever! - Learn how to become a best selling author by a best selling author, and so much more! Join us!!
F.E.A.R. - it's a normal, but unpleasant emotion that we experience the minute we are made aware that we are in danger of being physically harmed. What happens though, when we mistakenly perceive something as threatening even though there is no evidence to support our misperceptions? Over time, these misperceived threats can leave us in state of angst, overwhelm, burnout, and defeat. Join these three dynamic life coaches as they dive in deep to dissect the anatomy of fear. The trio will show you how to differentiate between real and perceived fear and how to bust through the latter. Lisa Marie Pepe is The Confidence Coach for Heart-Centered Women Entrepreneurs. Her new book, "Abundantly You! On Purpose in Business: Face The Fear of The Unknown" is now available on www.amazon.com. To schedule a complimentary consultation with Lisa Marie, visit www.positivetransformation.net or call 203-671-0139. Asa Leveaux serves the world through his endeavors of love, passion and wealth through being the Chief Strategy and Revenue Officer of Leveaux Group, Inc, Founder of Genius Academy™ and author of "I Am Man Enough: 365 Affirmations for Men." To contact Asa, visit his website: www.leveauxgroup.com. Nikkia Bell is a Certified Coach, Speaker, and Trainer with the John Maxwell Team. She cultivates leaders and empowers individuals, helping them to grow forward. Please send an email to nikia@nikiabell.com or visit her website: www.johnmaxwellgroup.com/nikiabell for more information.
Join Christy Demetrakis and her special guest, Dr. Melissa Luke for "Training your mind for Career Performance." Dr. Luke will share how to create a positive mindset for career change leveraging a mental 45 day challenge. Dr. Melissa Luke is a published author and a professional speaker who trains minds in performance excellence. She holds a doctoral degree in management specializing in the reduction of white-collar crime and fraud. Dr. Luke’s thoughts on customer service, fraud detection/reduction, and the educational system have been seen or published on Fox News, Forbes, The Huffington Post, Salem Communications, Educational News, The Chief Learning Officer, Alister & Paine, BLR, The American Management Association, and many other nationwide media outlets. Melissa was co-founder and president of one of the first online trading floors in the United States, was a Revenue Officer for the U.S Treasury, worked as a Sr. Business Analyst for one of the largest consulting firms in North America, and has been lecturing at the university level for a decade. She now speaks professionally to a diverse group of audiences covering human analytics, increasing performance in organizations, and trains corporate speakers and executives for heightened creativity.
Ed Chatal did not think that an intership would lead to him being the Associate Director of Facilities in the Recreational Sports Department at Sam Houston State University. That's exactly what happened to Chatal as he spent 10 weeks as an intern under Jim Smith, who was then Manager of the Bernard G. Johnson Coliseum on the SHSU campus and is now the Chief Marketing and Revenue Officer for the Atlanta Falcons. After Smith left for the WWF, now the WWE, Chatal became the interim manager of the Coliseum. From there, Mr. Chatal worked his way up to his current position. During that time, he has been a part of coordinating events that brought acts including Ludacris, Mike Epps, Aziz Ansari, etc. Hear how Mr. Chatal rose to his current position and also about the TNA Wrestling event that will occur this Sunday.
This week we take a look at the Tax Court's application of the charitable documentation regulations to two real world cases. In the case of Kendrix v. Commissioner a former IRS CID employee and Revenue Officer is found to be lacking in the documentation for her many charitable contributions. While there appears to be reason for the court to believe the contributions to be overstated or not made at all, the court actually keeps returning to technical inadequacies in her documentation to actually deny the deductions. The judge even muses that the court may have erred in the past in allowing the use of the Cohan rule to be used when documentation didn't meet the requirements, but ultimately concludes that the issue doesn't have to be dealt with in this case case. That makes this case potentially troubling since that same logic would apply even if there was no question the donation was made. The second case is a Tax Court Summary opinion of Haas v. Commissioner where the court, among other things, gets to deal with the "I put cash in the plate they passed around at church." The materials can be downloaded from this link. This week's podcast is sponsored by Leimberg Information Services.
This week our Podcast considers the Tax Court's application of the charitable documentation regulations to two real world cases. In the case of Kendrix v. Commissioner a former IRS CID employee and Revenue Officer is found to be lacking in the documentation for her many charitable contributions. While there appears to be reason for the court to believe the contributions to be overstated or not made at all, the court actually keeps returning to technical inadequacies in her documentation to actually deny the deductions. The judge even muses that the court may have erred in the past in allowing the use of the Cohan rule to be used when documentation didn't meet the requirements, but ultimately concludes that the issue doesn't have to be dealt with in this case case. That makes this case potentially troubling since that same logic would apply even if there was no question the donation was made. The second case is a Tax Court Summary opinion of Haas v. Commissioner where the court, among other things, gets to deal with the "I put cash in the plate they passed around at church." The materials can be downloaded from this link. Be sure to look at the LISI FLASH on .Notice 2006-15 - The Extension of the Safe Harbor for the Spousal Election Tax Trap This Podcast is sponsored by Leimberg Information Services, Inc. at http://www.leimbergservices.com Please visit our software, books, and PowerPoint Presentations site at http://www.leimberg.com
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