Podcasts about user interface engineering

Em 2003, um consultor de marketing chamado Fred Reichheld incendiou o mundo corporativo com o artigo na Harvard Business Review, The One Number You Need To Grow . Ele afirmou que, ao fazer uma única pergunta – uma pergunta destinada a determinar a lealdade do cliente – a empresa poderia medir os sentimentos dos clientes em relação ao seu negócio. Ele encerrou o artigo com “Este número é o número que você precisa para crescer. É tão simples e profundo.” Jared Spool no seu artigo “NPS é considerado prejudicial” não concorda com essa última frase. “Acontece que não é simples nem profundo. Não ajuda as empresas a crescer., Nem sequer diz o quão fiel o cliente é.“ Mas quem é o Jared Spool? Bem, ele é um escritor norte-americano, pesquisador, palestrante, educador e especialista em temas de usabilidade, software e design. Ele é o fundador da User Interface Engineering, uma consultoria especializada em pesquisa e treinamento de usabilidade de interface, a maior organização de seu tipo no mundo. Embora o NPS tenha ganhado popularidade entre os executivos de empresas e seja considerado um instrumento amplamente utilizado para medir a fidelidade do cliente, na prática, também gerou controvérsia nos círculos acadêmicos e de pesquisa de mercado. Alguns estudiosos questionam o quão confiável o NPS realmente é para prever o crescimento de uma empresa. Além disso, algumas pesquisas indicam que a pergunta central do NPS, sobre a "probabilidade de recomendar", talvez não seja mais eficaz que outras medidas tradicionais de fidelidade do cliente, como satisfação geral ou intenção de compra futura. Mesmo assim ouvimos falar de empresas que lançam novos programas de medição de NPS todos os dias. E isso tem uma explicação. O Net Promoter Score (também conhecido como NPS) atende a todos os requisitos comuns de uma métrica de negócios "útil": Voltado para o artigo do Jared, ele traz um trecho interessante. Ao implementar o NPS, perguntamos a cada entrevistado Qual a probabilidade de você recomendar [EMPRESA] a um amigo ou colega? Na superfície, essa pergunta parece ser sobre a fidelidade do cliente. No artigo original da HBR, o autor afirmou que ela se correlacionava fortemente com compras repetidas e referências. Estudos posteriores mostram que não. Veja por que não: As melhores perguntas de pesquisa são sobre o comportamento passado, não o comportamento futuro. Perguntar a um participante do estudo Você vai tentar viver um estilo de vida saudável?, ou Você vai desistir do açúcar?, ou Você vai comprar este produto?, requer que eles prevejam seu comportamento futuro. Estamos mais interessados no que eles fizeram do que no que vão fazer. Estamos interessados no comportamento real, não em uma previsão de comportamento. No artigo tem um trecho de 16 meses de dados NPS de um único cliente de ecommerce. Por isso chamamos Leando Lima, Amyris Fernandes e Edu Fonseca para compartilharem suas opiniões sobre NPS. Aproveite os 15% de desconto no Workshop de Dados e Métricas: https://www.sympla.com.br/workshop-de-dados-e-metricas-de-produto__2144347?d=PG15

Jared Spool asks whether organisations can really afford the cost of bad UX, and shares some practical methods for increasing design literacy. This episode includes:   What is the UX tipping point and how do we get our organisations there? How do you make the business case for investing in UX and UX research? What is immersive exposure and why is it critical for building design capability?   ======   Who is Jared Spool?   Jared is Co-CEO and Maker for Awesomeness - yes, that's his actual job title - at CenterCentre, the user experience design school that he co-founded in 2012. Through CenterCentre, Jared is helping to create the next generation of industry-ready user experience designers.   In 1988, Jared founded User Interface Engineering (often referred to in UIE), a UX consultancy that for nearly 28 years conducted primary research, on how to create great user experiences through delightful products and services.    Jared is a regular blogger, media-commentator, and the author of the formative book, Web Site Usability: A Designer's Guide. He is often referred to as one of the most effective and knowledgeable communicators on the subject of UX.   ======   Find Jared here:   LinkedIn: https://www.linkedin.com/in/jmspool/ Website: https://www.uie.com/ Twitter: https://twitter.com/jmspool   Center Centre:   Website: http://centercentre.com/ Blog: https://www.centercentre.com/blog/   Jared's books:   Web Site Usability: A Designer's Guide -  https://amzn.to/3vLZWHU   Web Anatomy: Interaction Design Frameworks That Work -  https://amzn.to/34IaFak   User-Centered Web Site Development: A Human-Computer Interaction Approach - https://amzn.to/2TtGUHU   ======   Thank you for tuning in! If you liked what you heard and want more ...   ... please leave us a review on Apple Podcasts (or wherever you listened).   You can also follow us on our other social channels for more great UX and product design tips, interviews and insights!   LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/   ======   Host: Brendan Jarvis https://www.linkedin.com/in/brendanjarvis/

Jared Spool and Dana Chisnell join Tim Keirnan for a conversation about what Tim is calling the "buzzwordification" of UX. Has the increasing notoriety of this profession label helped us? Has it hindered us? Maybe it's a balance of pro and con. Maybe we just need to meet in a rental car in a parking garage somewhere in Dearborn and hash it out. Jared can be found at User Interface Engineering and the Center Centre school. Check the UIE site for his upcoming appearances in a city near you. Dana can be found at the Center for Civic Design. She is also, among many other wonderful things, the co-author of the legendary Handbook of Usability Testing 2nd Edition. She travels, too. Meet her if you can. This is the second in a series of indeterminate length. While not linked in any way beside the topic, you may also be interested in listening to the first conversation in the series with Serena Rosenhan and Keith Instone.

Jared Spool, CEO of User Interface Engineering, shares how companies can make design a competitive advantage and two practices for creating a culture of continuous of learning. Get the latest updates from the show at www.thisisproductmanagement.com.

Jared Spool For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the UX field. We had a wide-ranging conversation on content strategy and how it manifests in user experience design. We talked about: his definition of content strategy (including Karen McGrane's content-as-gift analogy) the relationship between content and design how the evolution from static content to template-ized dynamic content at first messed things up but ultimately demonstrated the importance of content strategy the big push to sophisticated and highly customized content management systems at big media outfits like Vox, the New York Times, and ProPublica tools that support editorial workflow and examples of companies using them the importance of tracking editorial success and how to measure it the dearth of off-the-shelf third-party tools for tracking and improving editorial operations - "everything is bespoke" how the shortage of well-trained UX and content strategy talent led to the creation of the Center Centre his thoughts on the new "UX Writer" job role, and on the inadequacy of job roles in general who on a UX team can/should write the UX copy how to assess the skills set of your team the availability of his first cohort of Center Centre students for residencies (contact them if your company might have an opportunity) Jared's Bio Jared M. Spool is a Maker of Awesomeness at Center Centre/UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 39 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts. Video Here's the video version of our conversation: https://youtu.be/8ENJ0iKQ4-E Transcript Larry: Hi everyone. Welcome to episode number 25 of the content strategy interviews podcast. I'm really happy today to have on the show Jared Spool. Jared is a legend in the user experience world. He's been doing it since before it was a field. I think it's safe to say he was there at the start of it. He's best known as the found of the User Interface Engineering company. I'm not sure how long ago that was started, but it's been around for a little while. More recently, a couple years ago, he founded a school, a university, for user experience professionals called Center Centre down in Chattanooga. I'll let Jared tell you a little bit more about what he's up to these day, and a little bit more about his background. Jared: In 1988. That's when we started UIE. Center Centre was started in 2013 and we merged in 2016. Larry: Oh. Okay. Jared: So, we're now Center Centre UIE. Larry: Nice. Very cool. I guess maybe you could talk about it in the context of the Center Centre curriculum or just in general, how you think content strategy ... First of all, how would you define content strategy, and then how would you contextualize it within the field of user experience design? Jared: Well I would ask a content strategist, that's how I would define content strategy. It's easier when you let somebody else do it. To me, content strategy is all the work that has to do with the words. From a UX perspective, a user experience perspective, it's very easy for designers to just focus on the delivery of the stuff without thinking about what the stuff is.

Jared Spool For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customers. Jared is one of the best-known and most widely cited practitioners and educators in the UX field. We had a wide-ranging conversation on content strategy and how it manifests in user experience design. We talked about: his definition of content strategy (including Karen McGrane's content-as-gift analogy) the relationship between content and design how the evolution from static content to template-ized dynamic content at first messed things up but ultimately demonstrated the importance of content strategy the big push to sophisticated and highly customized content management systems at big media outfits like Vox, the New York Times, and ProPublica tools that support editorial workflow and examples of companies using them the importance of tracking editorial success and how to measure it the dearth of off-the-shelf third-party tools for tracking and improving editorial operations - "everything is bespoke" how the shortage of well-trained UX and content strategy talent led to the creation of the Center Centre his thoughts on the new "UX Writer" job role, and on the inadequacy of job roles in general who on a UX team can/should write the UX copy how to assess the skills set of your team the availability of his first cohort of Center Centre students for residencies (contact them if your company might have an opportunity) Jared's Bio Jared M. Spool is a Maker of Awesomeness at Center Centre/UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre's professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services. In the 39 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts. Video Here's the video version of our conversation: https://youtu.be/8ENJ0iKQ4-E Transcript Larry: Hi everyone. Welcome to episode number 25 of the content strategy interviews podcast. I'm really happy today to have on the show Jared Spool. Jared is a legend in the user experience world. He's been doing it since before it was a field. I think it's safe to say he was there at the start of it. He's best known as the found of the User Interface Engineering company. I'm not sure how long ago that was started, but it's been around for a little while. More recently, a couple years ago, he founded a school, a university, for user experience professionals called Center Centre down in Chattanooga. I'll let Jared tell you a little bit more about what he's up to these day, and a little bit more about his background. Jared: In 1988. That's when we started UIE. Center Centre was started in 2013 and we merged in 2016. Larry: Oh. Okay. Jared: So, we're now Center Centre UIE. Larry: Nice. Very cool. I guess maybe you could talk about it in the context of the Center Centre curriculum or just in general, how you think content strategy ... First of all, how would you define content strategy, and then how would you contextualize it within the field of user experience design? Jared: Well I would ask a content strategist, that's how I would define content strategy. It's easier when you let somebody else do it. To me, content strategy is all the work that has to do with the words. From a UX perspective, a user experience perspective, it's very easy for designers to just focus on the delivery of the stuff without thinking about what the stuff is.

This podcast features Jared Spool, Founder of User Interface Engineering & Co-founder of Centre Center, and his Keynote, “Design is a Team Sport” from the design leadership conference Prototypes, Process & Play on August 11th, 2017. [Prototypes, Process & Play][1] presentation podcasts are sponsored by [Balsamiq][2] - with Balsamiq Mockups, anyone can design great software.

Jared Spool is one of the most influential voices in UX. After a brief stint as an engineer, Jared went on to found User Interface Engineering in 1988, a leading consulting firm that specializes in website and product usability. Jared is a prolific writer, speaker, and advocate for UX with the ambition goal of ridding the world of all bad design. He's also more recently taken on the challenge of starting his own school to create the next generation of UX professionals. This episode focuses on finding out a bit more about how Jared built the enviable career he's now so well know for and what's inspired him to do it.

Jared Spool is a legend in user interface design. Through his pioneering consultancy, User Interface Engineering, he’s helped hundreds of teams create more usable and delightful software. Jared’s latest project is Center Centre -- a 2-year college for UX professionals that’s setup to train the next generation of user interface professionals. His approach to product design is informed by decades of experience and pattern-matching - I love hearing his stories and actionable chunks of UX wisdom: Join us for a far-reaching and high-impact conversation about user experience design.

User Interface Engineering founder Jared Spool chats with Intercom's Des Traynor about his new design school, Center Centre. Jared shares why recent design graduates struggle in the workplace and what the Center Centre curriculum is doing differently. They also discuss why successful companies must cross what Jared calls "the UX Tipping Point".

  Jared Spool is a guru on usability, and is the founder of User Interface Engineering (UIE). He’s the co-founder of Center Centre and author of the book, Web Site Usability: Designer’s Guide. He’s also co-authored Web Anatomy: Interaction Design Frameworks that Work. He is the conference chair and keynote speaker of the UI conference in the UX Immersion Conference. He’s been doing usability since 1978, and is considered the “godfather” in the field. He helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.   EPISODE  Analyzing your website’s metrics may give you some insight, but it's probably not giving you the whole picture, such as why customers are leaving your site, or why they are not checking out. Jared Spool dives into the world of personal interaction with customers, and tells us why we should be focusing more on the experience of visiting a website. If you go beyond numbers and into the minds of your clients, you will see your sales rise.   We discuss: Why customers get frustrated with their online shopping experience, and how to fix it. What metrics you should be focusing on. How to learn from the client experience, instead of relying on numbers.  Measuring your progress in a personal way.   For complete shownotes and more, please head over to www.marketingspeak.com/jaredspool LINKS & RESOURCES MENTIONED User Interface Engineering (UIE) Center Centre Web Site Usability: Designers Guide Web Anatomy: Interaction Design Frameworks that Work. UX Immersion Conference Gallup CE11 Gallup StrengthsFinder StrengthsFinder 2.0 Google Analytics Instagram Twitter Jared Live Jared on LinkedIn   STEP UP YOUR MARKETING GAME! 1) Gather a group of qualified customers and use the coin trick to rate their satisfaction while they are using your website or service. 2) Consider marketing a lifetime activity and work on progressing the client experience throughout their whole journey, not just for the sale. 3) Use the survey from Gallup CE11 for more personal metrics.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter  

Jared Spool (@jmspool) of User Interface Engineering and Jeffrey Zeldman (@zeldman) discuss the goals and workings of Center Centre, a new school Jared cofounded with Dr Leslie Jensen Inman to create the next generation of industry-ready UX designers. Topics include "teaching students to learn," what schools can and can't do, working with partner companies, "Project Insanity," and designing a program to make students industry-ready. Links for this episode:Jared Spool (@jmspool) | TwitterUIE Brain SparksUIE (@UIE) | TwitterUser Interface Engineering - Usability Research, Training, and Events - UIEAll You Can Learn - HomeCenter Centre (@CenterCentre) | TwitterCenter CentreUX Immersion Mobile 2015 — April 13–15, 2015 — Salt Lake City, UTUnicorn InstituteOver 1,500 names are on our Wall of Awesomeness — Unicorn InstituteSponsored by DreamHost (Use the code TheBigWebShow395 for top rated web hosting for just $3.95/month and a free domain name) and Thinkful (Visit the link to get 10% off).

Jared Spool (@jmspool) of User Interface Engineering and Jeffrey Zeldman (@zeldman) discuss the goals and workings of Center Centre, a new school Jared cofounded with Dr Leslie Jensen Inman to create the next generation of industry-ready UX designers. Topics include "teaching students to learn," what schools can and can't do, working with partner companies, "Project Insanity," and designing a program to make students industry-ready.

Jared Spool is a writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering, a research, training, and consulting firm specializing in website and product usability, and the largest usability research organization of its kind in the world.

Jared Spool is a writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering, a research, training, and consulting firm specializing in website and product usability, and the largest usability research organization of its kind in the world.

Jared Spool is a writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering, a research, training, and consulting firm specializing in website and product usability, and the largest usability research organization of its kind in the world.

Welcome to episode #226 of Six Pixels Of Separation - The Twist Image Podcast. I last connected with Jared Spool on episode #77 of this Podcast (it has been a while and the world has changed a lot). If you're interested in the Digital Marketing spaces and curious about what makes customers click (literally), there is probably no one better in the world to help you understand how to make that happen than Jared. His company, User Interface Engineering, is known globally as the place to learn about user interface design and beyond. He also happens to be a very funny and enjoyable person to follow on Twitter. Happy Halloween! Here are some real digital treats for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #226 - Host: Mitch Joel. Running time: 43:17. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Jared Spool. User Interface Engineering. Follow Jared on Twitter. Check out some of Jared's presentations on SlideShare. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #226 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing escape velocity facebook facebook group hugh mcguire human business works iambik in over your head itunes jared spool julien smith librivox man on the go managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation slideshare social media 101 social media marketing strategy third tribe marketing trust agents twist image twitter user interface engineering

Jared Spool of User Interface Engineering joins Tim Keirnan for Design Critique's 5th anniversary episode. That's FIVE years, folks! The guys discuss some favorite UX-related new media audio and video shows, debate the effectiveness of advertisements in new media shows, and generally engage in freewheeling talk that never takes itself too seriously. We close with a promo for UIE's User Interface 15 conference to be held in Cambridge, MA this November. Links: www.uxpod.com http://johnnyholland.org/category/radio-johnny/ http://iatelevision.blogspot.com/ http://www.ted.com/ http://5by5.tv/bigwebshow/1 http://www.uie.com/events/uiconf/2010/

With the rise of YouTube, Craigslist and MySpace, there is a clear trend toward social design, or designing for the social lives of users. What isn’t so clear is how to design for different social situations that may not have appeared on the web before. To help you attack this problem, we’ll look not only at current good and poor examples of social design, but also mine social psychology to get a larger view of how to design for the social lives of users. After all, humans are social animals. Software should be social, too. In this session, you will: * Learn the advantages of investing in social features. * Discover how to expand current user-research strategies and apply social psychology to enhance the social design aspects of your next project. * Explore new ways to get people to participate in your social-design-enhanced application. About Josh Porter Joshua is a leading member of UIE’s research team and has written extensively on such topics as Web 2.0, Ajax, web standards, and on-site search systems. Josh shares many of his design thoughts and commentaries on his personal blog: Bokardo.com. Josh is responsible for overseeing the development of the User Interface Engineering’s web sites, managing UIE’s top notch team of web developers. Josh received his Master’s degree in Information Technology and his Bachelor’s degree in Computer Science from Rensselaer Polytechnic Institute. He brings with him extensive experience and knowledge in the areas of human factors, usability testing, and web site design and development.

Welcome to episode #77 of Six Pixels Of Separation - The Twist Image Podcast. There is a great conversation with Jared Spool from User Interface Engineering that happened at PodCamp Boston 2. Along with that we've got a brand new Greenfields Report from Ireland. I babble on about my speaking event for Google at the Googleplex, and there are some great audio comments too. I think there are some worthy discussion points including twitter versus Jaiku and who will use these best - Marketers or Public Relations practitioners. I also should mention that I forgot to talk about my amazing dinner in California with Shel Holtz (and his wife, Michele) from the For Immediate Release Podcast. I will discuss that next week. In the meantime, enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #77 - Host: Mitch Joel. Running time: 50:04. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the new Blog - sixpixels.com/blog. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1135 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #7 is now live and features Ben Mezrich - author of the books, Rigged, Bringing Down The House and more. Toronto PR run for Windows Live. Get you new email address here: Windows Love Email. Googleplex trip review - CommerceThink '07 - Google. Audio Comment – Steve Garfield. Greenfields Report - Bernard Goldbach - Podcasting.ie. Audio Comment – Michael Netzley – PR Junction - Singapore Management University. PodCamp Boston. In Conversation with Jared Spool -  User Interface Engineering from PodCamp Boston 2. Six Points of Separation – Six Ways To Think About Website Development: 1. Search Engine Optimization. 2. Tagging. 3. Design. 4. Linking. 5. Technology. 6. Flash. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #77 - Host: Mitch Joel. Tags: advertising bernard goldbach business digital marketing facebook foreword thinking google googleplex itunes jaiku jared spool marketing michael netzley motivational books podcamp podcast podcasting pr junction singapore management university six pixels of separation social media marketing steve garfield twist image twitter user interface engineering windows live

This week, Christine Perfetti asks Jared Spool about User Interface Engineering’s groundbreaking study on download time. In this study, we found the actual download time of a page didn’t impact a site’s usability.

This week, Christine Perfetti asks Jared Spool about User Interface Engineering’s groundbreaking study on download time. In this study, we found the actual download time of a page didn’t impact a site’s usability.