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This episode features Christian Williams, owner of Sugo Italian Restaurant in Tuscaloosa, Alabama, and a Ben E. Keith team member with a background spanning serving, food distribution sales at Sysco, and over a decade leading digital marketing for a global manufacturer. Christian traces his path from a $4.25/hour Subway job through eight years of serving to opening Sugo three years ago, and he's refreshingly candid about how little he understood restaurant ownership until he was "behind the checkbook" himself. The conversation digs into what actually separates surviving restaurants from failing ones today: ruthlessly protecting your time by automating the back office (scheduling, food costing) so you can focus on what grows the business, deeply understanding your local demographic, building authentic influencer and ambassador marketing, and constantly adapting your offerings, like Sugo's wildly popular "girl dinner", to solve real customer problems around price, portion size, and experience. It's a practical, energetic master class in modern restaurant marketing wrapped in an honest discussion of how hard the business has become.Ten Key Takeaways for Restaurant Owners1. You don't understand ownership until you're behind the checkbook. Christian was a top-three Sysco salesperson and a marketing executive, yet opening Sugo forced him to call former customers and apologize—every assumption about "the cheaper green bean" gets reevaluated once you're writing the checks.2. It's a business of pennies, and you can tank it fast. Even a restaurant doing millions in revenue can be sunk quickly by staff and operators who don't appreciate how small decisions compound.3. Automate the back office so you can work on the business. Use systems for scheduling and food costing (he named Schedulefly and Margin Edge) so you're not nickel-and-diming invoices by hand—your time belongs on growth, not data entry.4. Know your demographic better than anything else. In a college town that's 56% female, Sugo targets accordingly. In a rural meat-and-three town, stop trying to sell filet. The more you misread your audience, the more you struggle.5. Solve real customer problems with your menu. "Girl dinner"—small portions of pasta, salad, and fries plus a drink for $20—simultaneously solved price sensitivity, portion fatigue (including the GLP-1 effect), and the desire for a shareable experience.6. People buy the experience, not just the food. Guests come for "girl dinner" or to connect with friends, not for any single dish. Eye contact, a smile, reading the room, and genuine attention now matter more than ever.7. Influencer and ambassador marketing is the highest-ROI lever available. Comp a meal for micro-influencers, build relationships with sorority social chairs and event planners, and run an ambassador program where students promote you for a gift card. One mom's organic video hit 60,000 views.8. Authenticity is currency—kill the scripted content. Polished "look at my chicken parm" posts fall flat. Real, organic, unscripted reviews move the needle; fake influencer content is wasted money.9. If you're chasing, you're losing. Copycats piled onto "girl dinner" and failed; Sugo had already evolved it into pasta flights. Lead and keep innovating rather than ripping off competitors.10. Turn every problem into an opportunity—and lean into being local. Sports betting eating into spend? Run tournament specials and watch parties. Chains have scale, but they can't replicate intimate local knowledge—that's the independent's unbeatable advantage.
Message 2 of 10 in the series "All Nations" by Christian Williams
Message 1 of 10 in the series "All Nations" by Christian Williams
Former Saints offensive lineman, Super Bowl XLIV champion, and Georgia Bulldogs radio analyst John Stinchcomb joins the show! Mario Jerez and Erin Summers sit down with a member of the Saints' golden era to discuss both the current state of the franchise and some of the most memorable moments in team history. Saints Topics Stinchcomb's evaluation of Georgia products Oscar Delp and Christian Williams and how their skills could translate to the next level. What it's like to transition to a new coaching staff, drawing comparisons between the arrival of Sean Payton in 2006 and the beginning of the Kellen Moore era. How much growth typically occurs between Year 1 and Year 2 under a new coaching staff. Why quarterback leadership matters and how playing alongside Drew Brees helped shape the Saints' culture. Whether Tyler Shough is already showing the leadership traits needed to become the face of the franchise. How veteran offensive lineman David Edwards can strengthen the Saints' offensive line and running game. The offensive versatility New Orleans could display in 2026, including multiple tight-end formations, an improved rushing attack, and expanded receiving options. ️ Reliving 2006 & 2009 Stinchcomb's favorite memories from the unforgettable 2006 Saints season. Behind-the-scenes stories from the historic Monday Night Football opener against Atlanta and the atmosphere leading up to kickoff. Underrated moments from that season that Saints fans may not remember as often. Twenty years later, what New Orleans meant to the players who helped revive football in the city. Lessons the current Saints can learn from the franchise's first Super Bowl-winning roster. The closest locker room Stinchcomb was ever a part of and what made it special. The most underrated player from the Super Bowl team. ️ Rapid Fire Loudest stadium he ever played in. The sack he felt most guilty about allowing. Favorite SEC road-game destination. And more stories from a Saints legend. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Message 2 of 3 in the series "Designed to Team" by Christian Williams.
In this episode of Ward Radio, host Cardon Ellis is joined by Maddy Packer, Travis Lish, and Christian Williams to tackle the controversial claim that feminism has not delivered on its promises and, in many ways, has made things worse for women and society.
Message 1 of 3 in the series "Designed to Team" by Christian Williams.
Message 6 of 6 in the series "Person of Interest" by Christian Williams.
Message 5 of 6 in the series "Person of Interest" by Christian Williams.
Message 4 of 6 in the series "Person of Interest" by Christian Williams.
Message 3 of 5 in the series "Person of Interest" by Christian Williams.
Message 2 of 5 in the series "Person of Interest" by Christian Williams.
Message 1 of 5 in the series "Person of Interest" by Christian Williams.
Message 6 of 6 in the series "More Than You Know" by Christian Williams.
What might you say to a Latter-day Saint missionary or acquaintance who questions you about the inerrancy and infallibility of Scripture? We'll tackle this question and several other key issues between Mormons and Evangelicals this week on the Profile as we continue our conversation with apologist and evangelist to Mormons in Utah, Aaron Shafovaloff of Mormon Research Ministry in Draper, Utah (https://www.mrm.org). Aaron became a student of Mormonism in 1998, when he was introduced to the religion by neighbors. His life was forever changed when he discovered Romans 4:5 “And to the one who does not work but trusts him who justifies the ungodly, his faith is counted as righteousness.” He joyfully looks back at his conversion in contrast to the “impossible gospel” set forth in the Miracle of Forgiveness and perfection of God's law that he could never live up to. Aaron is a computer programmer and a regular street evangelist. Aaron and his wife Stacie live in South Jordan, UT. Together they have a son and two daughters. He is working toward his Master of Biblical Studies at Midwestern Baptist Theological Seminary. https://mrm.org/teamAudio clips featured in this episode: Ward Radio: https://youtu.be/7hOCZjc8nSk?si=qVA8QsWAd5Wa8smVFrank and Hayden's exchange: https://youtu.be/9cQLSiNeNTc?si=N_Axsrf7wqHzxGUiHayden Carroll's review of the exchange: https://youtu.be/fIBkbO7Qtsw?si=EjNBloTi-oyn7m0vNeil Armstrong (NASA): https://youtu.be/xSdHina-fTk?si=OKeFUfuCAfPDs7BWRelated Links: Watchman Fellowship Profile on the Church of Jesus Christ of Latter-day Saints: www.watchman.org/Mormonism Apologetics Profile podcast What Is the Gospel? with Mormon apologist Scott Gordon and Christian apologist James Walker (YouTube): www.watchman.org/GordonWalker Apologetics Profile podcast list of all episodes about Latter-day Saints https://www.watchman.org/files/ldspod.htm Additional Resources:FREE: We are also offering a subscription to our 4-page bimonthly Profiles here: www.watchman.org/FreePROFILE NOTEBOOK: Order the complete collection of Watchman Fellowship Profiles (two volumes totalling over 700 pages -- from Astrology to Zen Buddhism) in either printed or PDF formats here: www.watchman.org/NotebookSUPPORT: Help us create more content like this. Make a tax-deductible donation here: www.watchman.org/GiveApologetics Profile is a ministry of Watchman Fellowship For more information, visit www.watchman.org © 2026 Watchman Fellowship, Inc.
There is a growing trend in social media of Latter-day Saint (Mormon) apologists defending their faith. And because of the success of streaming shows such as The Secret Lives of Mormon Wives, a general curiosity and interest in Mormonism among the general public has also spiked. It is a golden opportunity for having fruitful and productive conversations with Latter-day Saints. On the next two weeks of the Profile, we'll be talking with evangelist to Mormons in Utah, Aaron Shafovaloff, who has been engaging LDS on the streets of Utah since 2006. Aaron will share with us his insights and observations about how we too can have effective and winsome engagements with LDS missionaries, friends, and neighbors. Aaron became a student of Mormonism in 1998, when he was introduced to the religion by neighbors. His life was forever changed when he discovered Romans 4:5 “And to the one who does not work but trusts him who justifies the ungodly, his faith is counted as righteousness.” He joyfully looks back at his conversion in contrast to the “impossible gospel” set forth in the Miracle of Forgiveness and perfection of God's law that he could never live up to. Aaron is a computer programmer and a regular street evangelist. Aaron and his wife Stacie live in South Jordan, UT. Together they have a son and two daughters. He is working toward his Master of Biblical Studies at Midwestern Baptist Theological Seminary. https://mrm.org/teamAudio Clips Features in This Episode: Dalin H. Oaks at BYU: https://www.youtube.com/live/bn_PsLrWyxM?si=E2oBCXxbsch0baMyPeacemaker Summit: https://www.youtube.com/live/nAvGrn14rRY?si=RbJlVAjNH6yttx4lJasmin Rappleye: https://youtu.be/HkDQtyn_i7c?si=78UbZ5gk0gajb72DRelated Links: Watchman Fellowship Profile on the Church of Jesus Christ of Latter-day Saints: www.watchman.org/Mormonism Apologetics Profile podcast What Is the Gospel? with Mormon apologist Scott Gordon and Christian apologist James Walker (YouTube): www.watchman.org/GordonWalker Apologetics Profile podcast list of all episodes about Latter-day Saints https://www.watchman.org/files/ldspod.htm Additional Resources:FREE: We are also offering a subscription to our 4-page bimonthly Profiles here: www.watchman.org/FreePROFILE NOTEBOOK: Order the complete collection of Watchman Fellowship Profiles (two volumes totalling over 700 pages -- from Astrology to Zen Buddhism) in either printed or PDF formats here: www.watchman.org/NotebookSUPPORT: Help us create more content like this. Make a tax-deductible donation here: www.watchman.org/GiveApologetics Profile is a ministry of Watchman Fellowship For more information, visit www.watchman.org © 2026 Watchman Fellowship, Inc.
Message 5 of 6 in the series "More Than You Know" by Christian Williams.
Guest: Christian WilliamsIn this episode, Christian Williams, owner of Archery Strong, joins the show to discuss how archery hunters can keep their bodies in shape for shooting a bow during the offseason. The conversation focuses on the importance of maintaining strength and mobility so hunters are physically prepared when the season arrives. Christian explains how consistent training—whether through targeted workouts or simply shooting a bow regularly—can make a noticeable difference not only for the upcoming season but for many seasons down the road. The discussion also highlights practical ways hunters can keep the muscles and joints in their back and shoulders healthy, helping them avoid injury and stay strong behind the bow year after year. Thank you for listening, and hope you enjoy.Stealth Outdoors (code BD10) https://www.stealthoutdoors.com
Message 4 of 6 in the series "More Than You Know" by Christian Williams
Message 3 of 6 in the series "More Than You Know" by Christian Williams
Message 2 of 6 in the series "More Than You Know" by Christian Williams
Message 1 of 6 in the series "More Than You Know" by Christian Williams
Unleashing the Power of AI in the Insurance Industry | Agent Boost Podcast Join us for a special edition of the Agent Boost Podcast where we discuss the transformative impact of AI in the insurance industry. Featuring Nico Picard, project manager and acting CTO at Agent Boost, and Christian Williams, creative director and equity owner of Fruitstand Studios, this episode covers how AI tools are revolutionizing operations, enhancing efficiency, and reshaping the future of insurance. We explore AI breakthroughs like the Malt Book and Agentic AI agents, and dive into innovative ways these technologies are being utilized at Agent Boost to improve agent performance. Don't miss the insightful conversation on the balance between human creativity and AI enhancements in delivering exceptional services.
Christian Williams of The Holy Rebellion joins Greg to discuss the growth of Latter-day Saint Influencers and the battle of misinformation from anti sources online. From clearing misconceptions to comparing worldviews with confidence. Stop Defending. Start Advancing. Why we need doctrine-forward content—not endless reaction mode. What Would Paul Do on Social Media? Not everyone is a content creator, but everyone can push the truth forward. We have the pearl, the Restored Gospel—So Why Are We Always Reacting? We Can Flood the Earth With Truth (And It's Already Happening) Cwic Media Website: http://www.cwicmedia.com
Message 4 of 4 in the series “Anchored” by Christian Williams
Christian Williams and Travis Lish,from The Holy Rebellion podcast, discuss how they are using their platform to address misinformation surrounding doctrine and teachings of the Church of Jesus Christ of Latter-day Saints by offering clarity, context, and accurate explanations. They guide church members to trustworthy sources, equipping them to defend their faith in peaceful and appropriate ways. They also share practical, easy-to-implement strategies for countering negative online algorithms and helping course-correct digital narratives in simple ways anyone can do.
Message 3 of 4 in the series “Anchored” by Christian Williams
Message 2 of 4 in the series “Anchored” by Christian Williams
Travis Lish and Christian Williams of The Holy Rebellion discuss the exploding movement of faithful online content creators. Cwic Media Website: http://www.cwicmedia.com
Message 1 of 4 in the series “Anchored” by Christian Williams
Message 4 of 4 in the series “The Wonder of Christmas” by Christian Williams
Message 3 of 4 in the series “The Wonder of Christmas” by Christian Williams
Message 2 of 4 in the series “The Wonder of Christmas” by Christian Williams
Message 1 of 4 in the series “The Wonder of Christmas” by Christian Williams
Message 9 of 9 in the series “Life God's Way” by Christian Williams
Message 8 of 9 in the series “Life God's Way” by Christian Williams
Message 7 of 9 in the series “Life God's Way” by Christian Williams
Message 6 of 9 in the series “Life God's Way” by Christian Williams
Message 5 of 9 in the series “Life God's Way” by Christian Williams
Message 4 of 9 in the series “Life God's Way” by Christian Williams
Message 2 of 10 in the series “Life God's Way” by Christian Williams
Message 1 of 10 in the series “Life God's Way” by Christian Williams
Message 6 of 8 in the series “Rise: The Psalms of Ascent” by Christian Williams
Message 4 of 8 in the series “Rise: The Psalms of Ascent” by Christian Williams.
Justin Michael talks about Colorado State men's basketball offering Christian Williams and Eric Fiedler. He also touches on some of CSU's challenges recruiting locally over the last decade and why signing some of the top talent out of the state would be a strong indicator of the program's direction. Justin then talks about Aaron Gordon's role as Mr. Nugget and who has had a similar impact for CSU men's basketball and CSU Football over the years. Finally, Justin talks about NFL players competing for the US in Olympic flag football, and which Rams from over the years would have been good options to play.Start - 0:00Intro & Rams news - 3:00Men's Basketball offers - 17:30Who is CSU's version of Mr. Nugget? (Hoops) - 34:20Football - 42:45Which Rams should play in the Flag Football Olympic event? - 52:25An ALLCITY Network ProductionPARTY WITH US: https://thednvr.com/eventsALL THINGS DNVR: https://linktr.ee/dnvrsportsBALL-KNOWER BONUS/Merch: https://promotion.allcitynetwork.com/promotions/store.allcitynetwork/7d48d294-4260-4bac-aca1-9a18eef8ca78SUBSCRIBE: https://www.youtube.com/c/DNVR_SportsFirst Bank: So, if you're ready for better banking and the chance to earn a little extra, head to efirstbank.com/bonus. Certain restrictions and requirements apply. Member FDIC.Hall of Fame App: Get a 7-Day Free Trial + 50% Off your first month with code DNVR. Just download the HOF app on iOS and Android or visit www.hofbets.com, enter code DNVR, and you're all set. #adToyota: Visit Your Front Range Toyota Stores at a location near you - Toyota is the official vehicle of DNVR. Toyota - Let's Go Places!Toyota Drive to the Playoffs: https://kse.jotform.com/250624177000950?camefrom=CFC_KSE_xJZqkfEGc0GvJpltfPs0pA&utm_[…]um=xJZqkfEGc0GvJpltfPs0pA&utm_campaign=xJZqkfEGc0GvJpltfPs0pAMonarch Money: Use Monarch Money to get control of your overall finances with 50% off your first year at https://www.monarchmoney.com/dnvrUCHealth: Learn more about Living Like There's A Tomorrow at https://www.uchealth.org/tomorrow/?utm_source=DNVR&utm_medium=Audio&utm_campaign=Brand_LLTIAT_Null_JFMFY25_AW_NullGet Coors Light delivered straight to your door with Instacart by going to https://coorslight.com/DNVR. Celebrate Responsibly. Coors Brewing Company, Golden, Colorado.Shady Rays: Head to https://shadyrays.com and use code: DNVR for 35% off polarized sunglasses. Try for yourself the shades rated 5 stars by over 300,000 people.Gametime: Download the app, create an account, and use code DNVR for $20 off your first purchase. Terms apply.When you shop through links in the description, we may earn affiliate commissions.Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing.
Josh Stacey in for Nick today and begins by reflecting on the sad news that came through this morning regarding Grand National runner Celebre D'Allen who sadly passed away last night after taking a sudden downturn. James Given, BHA's Director of Equine Health and Welfare joins the show to reflect on events that took place with this horse from the moment he collapsed while James also explains the stringent measures that the BHA have in place before a horse can even line up. Timeform's Dan Barber looks at the figures of the race and assesses how it stacks up against previous renewals. David Power Jockey's Cup winner Harry Skelton pops in to discuss that 500k prize as well as the final couple of weeks of the trainers' title and what Dan has up his sleeve to curtail Willie Mullins's late bid. Christian Williams looks back on his winner on Saturday in Liverpool before this week's Weatherbys Bloodstock segment takes us to South Africa as we hear from Eugene Freeman of Boland Stud.
Josh Stacey in for Nick today and begins by reflecting on the sad news that came through this morning regarding Grand National runner Celebre D'Allen who sadly passed away last night after taking a sudden downturn. James Given, BHA's Director of Equine Health and Welfare joins the show to reflect on events that took place with this horse from the moment he collapsed while James also explains the stringent measures that the BHA have in place before a horse can even line up. Timeform's Dan Barber looks at the figures of the race and assesses how it stacks up against previous renewals. David Power Jockey's Cup winner Harry Skelton pops in to discuss that 500k prize as well as the final couple of weeks of the trainers' title and what Dan has up his sleeve to curtail Willie Mullins's late bid. Christian Williams looks back on his winner on Saturday in Liverpool before this week's Weatherbys Bloodstock segment takes us to South Africa as we hear from Eugene Freeman of Boland Stud.