POPULARITY
Cindy Schulson LinkedIn: https://www.linkedin.com/in/cindyschulson/Get your template & bonus video training: http://www.signatureprogramtemplate.com/MarketingFromWithin Website: https://marketingfromwithin.com/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
Marketing expert Cindy Schulson discusses how marketing can be done with heart rather than the hype that we so often see. During our conversation, Cindy shares: How to stand out in this noisy online world by Marketing with Heart vs. Hype The three ways to honor yourself so that you truly connect with ideal clients How to simplify your marketing so it works and it's true to you How to create an authentic message that connects with the hearts and minds of your ideal clients How to select the marketing efforts to focus on How to create compelling offers based on your client journey and the best way to convey the value of your offer to ideal clients About Cindy: Cindy Schulson is the Founder of Marketing from Within. She shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. Connect with Cindy at https://MarketingfromWithin.com https://facebook.com/cindyschulson https://www.linkedin.com/in/cindyschulson/ https://twitter.com/cindyschulson https://www.instagram.com/cindyschulson/ Download Cindy's Brand Message Template - Discover how to create a message that connects with the hearts and minds of your ideal clients... and is true to you https://MarketingfromWithin.com
You've probably heard you need some kind of program to offer your clients to scale your business, right? If you offer a service and are looking for ways to increase income while reducing hours, a group coaching program sounds ideal! But, just because you create a program doesn't mean it will sell well. Many really talented experts discover that leveraging their time into one to many offers isn't as easy as they imagined. That's where a Signature Program can actually help. When you design and deliver a signature program, your potential clients find you faster, enroll sooner and get better results. Especially if you find out what they REALLY want BEFORE you design your program. I have a friend, Cindy Schulson, who is a genius at creating programs that sell faster and better. I asked Cindy if she'd join me on Amplify Your Success Podcast episode 274 to share her propriety process with us and show you how to figure out what your clients will buy BEFORE you build your program! Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [2:49] What a signature program is and how it sets you apart from your competition [5:12] The commonly made mistakes coaches make when creating their signature program (and how Cindy and I both made many of them!) [6:05] Why people buy programs and then don't finish them (and how that is YOUR problem.) [10:41] Cindy's unique approach to finding out what your clients want BEFORE you design the program. [13:34] The right way to use market research, surveys and questionnaires for course design. [17:40] How to avoid always being in launch mode by using your Signature Program properly. [22:27] Cindy shares about using your client journey to pull out your signature program. About the Guest Cindy Schulson shows coaches how to stand out and enroll more clients by marketing with heart vs. hype. Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way. Resources Mentioned in This Episode: Get Cindy's Free Signature Program Template http://www.signatureprogramtemplate.com/ The Amplify Your Authority FB Group for experts, thought leaders and change makers ready to transform their wisdom into wealth.
In today's episode, I am speaking again, with Cindy Schulson. Cindy shows coaches how to stand out in this noisy online world and enroll more High Value clients by marketing with heart vs. hype. Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way. Cindy and I dish on: - The difference between High-End Offers and High-Value Clients - What is your "Client Journey" and how does it differentiate you from other coaches - Key elements you need to have before you can design your client's journey Purchase your copy of Love Based Feminine Marketing: The Art of Growing a 6-Figure Business Without Hustle, Grind, or Force, TODAY!!! Subscribe now so you'll never miss an episode and leave us a review. It really helps us know which content is most important to you. Join our Feminine Business Magic Facebook Group with your host, Julie Foucht. This is a community of women dedicated to connect, support and celebrate each other in growing businesses that honor their Divine Feminine and will their bank accounts abundantly Resources mentioned: Purchase Love-Based Feminine Marketing Cindy's Free Gift: Get access to Cindy's free video on How to Create a High Value Coaching Package that Sells Itself. **Contact Cindy Schulson via Facebook or www.MarketingfromWithin.com** **Connect with Julie Foucht via Facebook or email at https://juliefoucht.com/**
In today's episode, I am speaking with Cindy Schulson. Cindy shows coaches how to stand out in this noisy online world and enroll more High Value clients by marketing with heart vs. hype. Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way. Cindy and I dish on: The 3 foundational places where people set stuck in marketing their business Why women struggle to find their niche clients Defining and designing your unique business niche One of the biggest mistakes women make in offering their services Purchase your copy of Love Based Feminine Marketing: The Art of Growing a 6-Figure Business Without Hustle, Grind, or Force, TODAY!!! Subscribe now so you'll never miss an episode and leave us a review. It really helps us know which content is most important to you. Join our Feminine Business Magic Facebook Group with your host, Julie Foucht. This is a community of women dedicated to connect, support and celebrate each other in growing businesses that honor their Divine Feminine and will their bank accounts abundantly Resources mentioned: Purchase Love-Based Feminine Marketing Cindy's Free Gift: Get access to Cindy's free video on How to Create a High Value Coaching Package that Sells Itself. **Contact Cindy Schulson via Facebook or www.MarketingfromWithin.com** **Connect with Julie Foucht via Facebook or email at https://juliefoucht.com/**
Dealing with Goliath: Psychological Edge for Business Leaders
Cindy shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype.She brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way.Topics Covered: Being good at what you do isn't enough, it's how you communicate thatCut through the noise by building trustThe no1 problem; creating your captivating messageStart with a strategic foundationWhat's the problem, what's the transformation you give?Too often the message is directly from the headYou message needs heart and mind for authentic differentiationYou always want to speak with your true voiceImagine you've seconds to speak to a group of your ideal clientsIt's all about answer 6 key questions and finding the patternsEvery word you speak or write is your messageWalk them through your client journeyShow, don't just tell them how you are going to help themImportant to meet them where they're at, not where you're atIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
232: Marketing with Heart vs. Marketing with Hype with Cindy Schulson When it comes to marketing, a lot of people think that it's all about creating hype around a product or service so customers will buy. Marketing expert Cindy...
232: Marketing with Heart vs. Marketing with Hype with Cindy Schulson When it comes to marketing, a lot of people think that it’s all about creating hype around a product or service so customers will buy. Marketing expert Cindy Schulson emphatically states that this is not true. Marketing is all about sending out a message. Today’s world is so noisy that hype often overshadows the message. So, how do you make sure that your message is effectively received by your target audience? In this episode, Cindy shares her formula on how to put your heart and mind into your message so it will stand out among the billions of messages marketed to people each day. She emphasises the importance of getting clarity, a focused niche and the art of connecting different messaging platforms to attract your ideal client. WHAT YOU’LL DISCOVER IN THIS EPISODE: What marketing is - and what it isn’t (01:07) Cindy’s work criteria for “smartypants” (02:23) Taking a stand against the hype (04:07) The evolution of the Magnetic Message Formula (07:17) 5 Messaging Platforms (08:31) Get clarity to create a captivating message (08:53) Don’t niche hop (10:06) Put your heart and mind into your message to make it unique (11:19) People are attracted to different experts, so it’s okay to leave some people out (14:54) Picture your niche as a nest that will give birth to and nurture something wonderful (16:31) Tip to turn hype into trust (17:38) How to balance learning and implementing (19:04) A bold promise still needs to be realistic (22:20) Be authentic about your promises and the different possible results (24:19) Be open to the different perspectives of your clients (25:49) The art of connecting the different messaging platforms (28:16) For full show notes and links visit: https://samanthariley.global/podcast/232/
Cindy Schulson shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way. Cindy is well known for her down-to-earth approach – what you see is what you get. Her love of adventure has led her to live and work in five countries, and she continues to bring that adventurous spirit to both her business and life.
Cindy Schulson is back on the show and we are going deep on clarity and why you need to have this first to succeed big. Cindy shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. She brings a...
Cindy Schulson is back on the show and we are going deep on clarity and why you need to have this first to succeed big. Cindy shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. She brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity.
Cindy Schulson shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. She brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.
Cindy Schulson shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. She brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online...
Cindy Schulson is a former Coca Cola and Visa marketing executive who found a higher calling helping coaches and consultants market online “from the heart” without hype. She shares how she helps people find their true purpose and laser focus on an authentic message that resonates.
Cindy Schulson shares how to market from the heart instead of relying on hype, the marketing strategy she prefers for the biggest impact, and what it takes to stand out from the crowd. For transcripts, show notes, and more, go to Leadpages.com/podcast Cindy is the founder of MarketingFromWithin.com, which trains coaches on how to clarify, share, and monetize their core message in their business. Top Takeaways It's never one and done. Our business, our niche, our message continue to evolve and refine themselves. Market with heart instead of hype. Honor yourself and the people that you're here to help instead of operating from a place of manipulation. Build on your successes. Leverage your experience and strengths in your business, and align it in a way that you're passionate about. Check your ego at the door. If you don't like your voice or image on the screen, focus on the people that we're here to serve, and you'll get over that hump. Learn by listening. Sometimes the best education is not in books or podcasts, but simply in listening to what your ideal customers are saying.
Do you ever feel like the only way to get your message heard online is by shouting? Imagine how much more successful you can be when you learn how to captivate your ideal clients with marketing that's true to them. My special guest, Cindy Schulson supports coaches who want to stand out and get their message heard — by marketing with heart vs. hype. Cindy will share: 1. How to Stand Out Authentically in a Noisy, Online World 2. How to Simplify Your Marketing 3. How to Create a Magnetic Message Cindy brings a decade of marketing experience working with such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. Each #IBWS provides "a Goldmine of Entrepreneurial Tips, Strategies and Advice to grow your business to new Heights of Success from Inspirational Business Women in the Know.” Hear the inspired stories and personal struggles of these amazing women and learn how they rose to the top of their field while making a big impact on the lives of others. As your host, it is my deepest desire to uplift and inspire our "sister entrepreneurs" to pursue their dreams and share their passions with the world. Together we can "make a real difference" across the globe.
Cindy Schulson is a former Coca Cola and Visa marketing executive who found a higher calling helping coaches and consultants market online “from the heart” without hype. She shares how helps people find their true purpose and laser focus on a message that resonates.
Cindy Schulson is the founder of “Marketing from Within.” She helps coaches and consultants to get their messages heard by marketing with heart vs. hype. She has a decade of marketing experience working for companies such as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. Listen in as she talks about: • Why taking a big step back at challenging moments is crucial for your success • Why your personal values and vision is vital for your growth • How honouring your voice and trusting yourself is the heart of your brand • Applying your strengths and experience in a passionate way will help you to build your business • How to target your list of ideal dream clients • Discovering your Marketing Wow to make your strategy come to life • Dealing with setbacks • Her Top Tip to get your message heard so you can create a more profitable business To find out more about Cindy and her work, visit: www.MarketingfromWithin.com. Smash Your Income Glass Ceiling To Attract More Clients And Money… without doing more marketing! Click here for Free Video Training.
Cindy Schulson is the Founder of Marketing from Within. She shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. She is the creator of the Marketing with Heart System designed to simplify marketing, while honoring your vision, value and voice. One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way. Free Authentic Brand Guide www.MarketingfromWithin.com Free online training “The 3 Steps to Create an Authentic Message that Inspires Your Dream Clients to Hire You” www.YourMagneticMessage.com
Cindy talks about how to grow a business that honors your value, voice and vision. She talks about how you stand out from everyone else and attract your dream clients who value not just what you do but who you are. She talks about her story and how she got to where she is. She also gives the example of a core message and her favorite marketing strategy.W: https://marketingfromwithin.com/T: https://twitter.com/cindyschulsonF: https://www.facebook.com/CindysCommunity/
Ep #76 - Special guest Cindy Schulson sits down with Matt Brauning for interview Friday on this episode of The Purpose Driven Entrepreneur Podcast. Cindy is a marketing expert and the founder of the company "Marketing From Within." Before becoming an entrepreneur, she earned an MBA from the University of Michigan in both Marketing and International Business. Cindy previously worked in Strategic Communications with major companies such as CocaCola and Visa. She now works with coaches, consultants, and service professionals to transform their brilliance into authentic messaging and multiple streams of income. Cindy teaches her clients how to market with heart rather than hype. In this interview, Cindy will share about her past and how she got started in the world of marketing. She will also share about her experience working with big companies and what lessons entrepreneurs can take from it. It's a great interview and you will love the heart and message behind her story.Want to connect with Cindy and learn more?Access Cindy's Free Training on Messaging: http://yourmagneticmessage.comVisit Cindy's website at https://marketingfromwithin.com/Connect with Cindy on her social media accounts:Facebook: https://www.facebook.com/CindysCommunity/Instagram: https://www.instagram.com/cindyschulson/Twitter: https://twitter.com/cindyschulsonLinkedIn: https://www.linkedin.com/in/cindyschulson/As always, please remember to rate, review, and subscribe to the show if you have not already done so. We love to hear from you. Please share your feedback, guest suggestions, or ideas for show topics on social media. Facebook: @mattbrauningInstagram: @mattbrauningTwitter: @mattbrauning www.mattbrauningpodcast.com www.fireboxbook.com Get Your Copy of Matt's new book on Amazon - https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW
If you have even thought you had to sacrifice your heart for a profit, thinking nice guys actually finish last, listen up today. Is sharing really caring? How about loving what you do because you are coming at your work from a position of passion. Don't just build a business for money, build a business you LOVE. Cindy Schulson shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. Show notes by show producer/podcastologist: Danielle Taylor Connect with Cindy Schulson: Twitter: www.twitter.com/cindyschulson Facebook Business: www.facebook.com/cindyscommunity Facebook:www.facebook.com/cindyschulson LinkedIn: www.linkedin.com/in/cindyschulson Email: cindy@marketingfromwithin.com Free messaging webinar: www.yourmagneticmessage.com Authentic brand guide: www.Marketingfromwithin.com Website: www.MarketingfromWithin.com Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Guys Sponsor: The New Media Summit, is taking place September 11-13 in Austin, TX. www.NewMediaSummit.net Use promo code NICEGUYS at checkout, you'll save $1,000 and can attend for just $1,997! Believe me, it's the best investment you'll make this year. Nice Guys Links: Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com - You're the expert. Your podcast will prove it. Podcast Production, Concept to Launch Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course) Survey: Take our short survey so The Nice Guys know what you like. Partner Links: Dalyn Miller PR will teach you to be a great podcast guest Amazon.com: Click before buying anything. Help support the podcast. Interview Valet: Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Social Quant - Boost your Twitter following the right way. Targeted reach Promise Statement: To provide an experience that is entertaining and adds value to your life. Never underestimate the Power of Nice.
Cindy Schulson shows coaches and consultants how to stand out in this noisy online world by marketing with heart versus hype. One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way. Cindy is known for her down-to-earth approach – what you see is what you get. Her love of adventure has led her to live and work in five countries, and she continues to bring that adventurous spirit to both her business and life. Listen & Subscribe on: iTunes / Stitcher / Podbean / Overcast / Spreaker / Spotify Contact Info Website: www.MarketingFromWithin.com Free Resource: Get your Authentic Brand Guide 5 Day Challenge: Find Your Marketing WOW Challenge Most Influential Person My 13-year-old son Effect on Emotions Mindfulness keeps me grounded. I'm all about nature and if something's on my mind, I go out for a hike and I can take the time and space to look around and appreciate the beautiful tree that I see. It just brings me back to who I really am at my core and what's important. Thoughts on Breathing I need to practice. I'll be honest. I need to practice that more. I don't have a quick temper. I don't need to do that as much, [deep breathing] but I'm sure there are moments like when I'm pissed off at my kid that I need to do that better. Suggested Resources Book: The Power of Now: A Guide To Spiritual Enlightenment by Eckhart Tolle App: Calm Bullying Story I do have a bullying story. I mentioned to you that I was a bit of an awkward kid and I was actually quite bullied all through high school. I was not at all in tune with who I really was at that point. And I think that's quite common with teenagers and I think that's why it's so much harder for kids to be bullied because they don't have that skill set yet. I would have really benefited from it. And again, my 13-year-old teaches me. Here's a quick story. He plays hockey and he came out of hockey practice and he was saying, Oh, this one person was giving me a hard time today. He was criticizing all my plays and stuff. I said, look, didn't that bother you? Like he's your friend? And he said, no, I know who I am. It doesn't matter what he thinks about me. If I had had that skill set when I was young, I would have dealt with things much better.
Working on projects you love, with people you love working with. That's the dream of an entrepreneur. But if you don't market yourself and your services the right way, that goal could be out of reach, says Cindy Schulson. Cindy specializes in helping coaches and consultants use “heart-centered” marketing to stand out from a crowd of competitors with a compelling message. She offers practical, actionable strategies to help you appeal to the logical and emotional sides of your ideal prospects. Tune in to discover… The 4 layers of every effective marketing message How to stop being a “commodity” with your business The power of speaking your truth Why most business fail within 5 years – and how to avoid that fate And more
Cindy Schulson shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. One of her greatest gifts is helping her clients sort through their “brain dumpi” of ideas so they can find the golden nuggets that make them shine in their own unique way. Cindy is known for her down-to-earth approach – what you see is what you get. Her love of adventure has led her to live and work in five countries, and she continues to bring that adventurous spirit to her business and life. http://www.marketingfromwithin.com
Audacious Mamas - Inspiration and Strategies for Mompreneurs
Cindy Schulson is a messaging expert who spent many years servicing big brands in corporate America. What Cindy was challenged to do in her corporate role became her passion and she now helps coaches and consultants. She developed her Marketing from Within concept which is is quite liberating. In this interview, Cindy explains her 3 main points for Messaging from Within and what it means for you as you think about yourself and how to incorporate you into your business. If you're a course creator, stay tuned and listen for her keen advice. She shares her perspective on using social media and how she launches her courses and services them in a unique way that will always have her thumbprint and time with her as a part of the content. It's brilliant! Marketing from Within: http://marketingfromwithin.com/ Copy that Wows: https://attractyourniche.lpages.co/copy-that-wows-evergreen-fast-action/ Cindy's FREE offerings - WOW great stuff! Brand Message Template, Authentic Brand Guide, Find Your Marketing WOW Challenge, Message Training, and her private Facebook Group. http://marketingfromwithin.com/free/
Steve G. Jones board certified Clinical Hypnotherapist.He has been practicing hypnotherapy since the 1980s. He is the author of 22 books on Hypnotherapy. He is a member of the National Guild of Hypnotists, American Board of Hypnotherapy, president of the American Alliance of Hypnotists, director of Steve G. Jones School of Hypnotherapy John Salkowski Best Selling Author of 3 books, National Speaker, Coach, Trainer & Consultant on Leadership & Decisiveness Adam Hewison President of INO.com and the co-creator of a set of online trading tools called MarketClub Cindy Schulson Founder of Attract Your Niche. She helps coaches and other solopreneurs find their ideal niche, create a powerful message and package what they do to earn multiple streams of income
Kevin Heupel Debt Relief Expert and Attorney who has been featured in USA Today's Legal Elite and has helped thousands of good people get out of debt. He recently became a best-selling author on Amazon with his book: Get off the Financial Roller Coaster.” Yael N. Lazar, Esq., also known as the “IRS AngelTM,” is a tax attorney. Yael is a tax resolution expert that is regularly sought out by individuals and businesses with income tax, employment tax and civil penalty liabilities on the IRS and state level. She is the author of “Help For Your IRS Problems” and was recently nominated by the Long Island Press “Best of Long Island for 2012 Laura Clancy owner of MuffinToppled Enterprises. She is a fat loss expert who's made it her mission to educate, inspire and entertain people to live healthier and more content, laugh-filled lives. She's the best-selling co- author of two books, Results Fitness and New Rules of Success Cindy Schulson Founder of Attract Your Niche. She helps coaches and other solopreneurs find their ideal niche, create a powerful message and package what they do to earn multiple streams of income