Podcasts about mindful marketing

Is Rewrite Your Site worth it? That's the question anyone has when they invest in a course or program: Will I get the return on investment financially, emotionally, energetically, educationally? And is the price worth the value of what's being offered? In this episode, I'm comparing Rewrite Your Site to all the other ways you can work with me—from DIY courses to done-for-you website copywriting to done-with-you strategy sessions and copy coaching retainers—so you can make an informed decision about whether this program is right for you.Plus, I'm sharing a special time-sensitive offer to get extra time on the early bird bonuses—submit your homepage for review by end of day November 28th and I'll review your homepage sometime this week. Then you get 48  hours after receiving your video review to decide if you want to join with all those Early Bird bonuses intact.Wait, what does that mean? Well, today IS Thanksgiving in the U.S., and I'm not working. But, let's say I review your site on Monday Dec. 1 and email your review over to you. You'll have until end of day on Dec. 3rd to enroll in Rewrite Your Site and get the Early Bird Bonuses still. Sound good?Sounds dreamy to me.Click here to submit your homepage for review: https://erinollila.com/rys-homepage-review _____________________________________________I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.See all details and join us here: https://erinollila.com/rewrite-your-site/_____________________________________________  EPISODE 175.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Enrollment for Rewrite Your Site is open, and if you join by 11:59pm EST on November 27th, you get three early bird bonuses that aren't available in the same form after that date. I also know that sometimes bonuses can feel like fluff. You know, just extra stuff thrown in to make an offer look better. But these three bonuses are actually some of the most valuable parts of the entire program, and I'm breaking down exactly why that is in this episode of Talk Copy to Me.You'll learn all about the onboarding strategy session, the launch prep and site review call, and the featured website promotion. These aren't just nice-to-haves—they're things that make the difference between finishing with a good website and finishing with a great website that actually gets seen and brings you clients. If you've been on the fence, these bonuses are a huge reason to join now instead of waiting._____________________________________________I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.See all details and join us here: https://erinollila.com/rewrite-your-site/_____________________________________________  EPISODE 174.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

You've been hearing me talk about Rewrite Your Site—the 8-week program that helps you rewrite your website with structure and support. But what does that actually look like? In this Talk Copy to Me episode, I'm walking you through it week by week so you know exactly what to expect if you join.I'm covering how the program is structured, the optional December pre-party that helps you get ahead, and then the full breakdown of weeks one through eight. This program is structured yet supportive—you're doing the work, but you're not doing it alone. Quick reminder: Enrollment is open now with early bird bonuses through November 27th._____________________________________________I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.See all details and join us here: https://erinollila.com/rewrite-your-site/_____________________________________________  EPISODE 173.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

"Do you think I can really write my own website copy? I'm not a copywriter. What if it's bad?" I get why people ask this. There's an entire industry telling you that you need to hire a professional copywriter and that DIY copy always ends up sounding wrong. But here's what I actually believe: You can absolutely write your own website copy. The problem isn't that you can't write—it's that you don't have a system for getting it out of your head in a clear and strategic way.In this episode, I'm breaking down why you're a great choice of person to write your copy, what makes DIY copy work, and what you don't need to be successful. This is a short episode about my group program Rewrite Your Site, which gives you the framework, checkpoints, and expert editing you need to write your own website copy without drowning in overwhelm or uncertainty._____________________________________________I hope you'll join me in Rewrite Your Site, an 8-week website copywriting program for small business owners, service providers, and creatives.The program kicks off on 1/6/26 and goes through to the end of February, but if you join before 11/27/25, you get access to three huge bonuses AND you can join our pre-gaming party in December.See all details and join us here: https://erinollila.com/rewrite-your-site/_____________________________________________  EPISODE 172.Read the show notes and view the full transcript here: Coming soon!______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

Your website needs a complete rewrite. The homepage rambles. Your services page doesn't actually explain what you do. Your about page feels stiff and awkward. Maybe you have way too much content, or maybe you don't have nearly enough.But here's the bigger problem—you have no idea where to start. Do you rewrite the homepage first? Fix the services pages? Add testimonials? Create individual service pages? The whole thing feels like a massive, tangled project, and you're stuck wondering which thread to pull without making everything worse. So you close the tab and tell yourself you'll deal with it later. But later never comes.If that's you—if you've been staring at your website feeling overwhelmed and stuck—this episode is for you.Today I'm opening enrollment for Rewrite Your Site, my 8-week group program that helps you confidently write website copy that sounds like you and actually converts. This isn't another course you'll buy and never finish. It's a structured, supported program where you show up, do the work, and eight weeks later you have a complete website you're proud of.In this episode of Talk Copy to Me, I'm walking you through exactly what's inside the program, how it works week by week, who it's for (and who it's not for), the Early Bird bonuses available through November 27th, and why I believe you can write your own website copy—you just need the right guidance, accountability, and editing support to get it done.Your website has been on your to-do list long enough. Let's finally finish it together._____________________________________________  EPISODE 171.Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products_____________________________________________

Real question: How long has your website been on your to-do list? Months? A year? Longer? You know it needs work, and you have the best intentions, but somehow it keeps getting pushed to next week, next month, always landing at the bottom of your priority list. And here's the thing—it's not just you. Even really successful business owners who are excellent at execution let their websites languish for way longer than they should. But why does this particular task keep getting pushed aside when you know how important it is?In this episode, I'm breaking down the three real reasons your website stays on the back burner. More importantly, I'm talking about what deprioritizing your website is actually costing you—from credibility and pricing perception to sales conversions and mental energy. And friend—this isn't about guilt or shame. It's about understanding the psychology and practical barriers so you can finally address them._____________________________________________  EPISODE 170.Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products_____________________________________________Register for Homepage Hot SeatDate: Tuesday, November 18, 2025 Time: 1:00 PM ESTLearn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign.Register here: https://erinollila.com/webinar-homepage-hot-seat/

When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave.In this episode, I'll share a framework for organizing your homepage so visitors quickly decide they're in the right place and know what to do next. I'll cover what needs to be above the fold (the four non-negotiables), the logical flow that tells a story, and the common mistakes that make people bounce. If you've been following this series on website confidence, this episode brings everything together with a practical framework you can implement right now._____________________________________________  EPISODE 169. Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products_____________________________________________Register for Homepage Hot SeatDate: Tuesday, November 18, 2025 Time: 1:00 PM ESTLearn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign.Register here:Want your homepage reviewed live? Submit the link right after you register!

Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting results) are scanning for very specific things when they evaluate your website. And if those signals aren't present, they simply move on.Instead of what pushes visitors away—like we discussed last week—I'm talking about what attracts the right people—specifically, premium clients who are ready to invest. I'll walk you through the three main signals they're looking for and cover the smaller details that premium clients pick up on, from how you talk about pricing to your overall confidence level. This isn't about making your brand look luxurious or expensive—it's about showing premium clients the specific things they need to see before they feel confident about reaching out.__________________________________________EPISODE 168.Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?" Wrong. The problem isn't traffic—it's that your website is quietly pushing people away before they reach out. There are four website silent killers turning interested visitors into ghosts: confusion, overwhelm, distrust, and friction.In this episode, I'm breaking down exactly what each of these website silent killers looks like in practice and how they're costing you clients without you even realizing it. We'll explore why someone might land on your site genuinely interested but leave without taking action, and more importantly, what you can do to fix it. These aren't design problems—they're messaging, strategy, and user experience problems that you can actually address without a complete website overhaul.__________________________________________EPISODE 167.Read the show notes and view the full transcript here: https://erinollila.com/4-website-silent-killers-that-make-visitors-ghost-you/______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsShout out to Carolyn from Maypop Creative's new social media series "Lessons from the Cheese Shop" which inspired my cheese shop example this week

Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business. When you undermine your own credibility, you're not being humble. You're actively telling potential clients not to trust you, and worse, you're attracting discount-seekers while premium clients move on to someone who seems more confident.In this episode, I'm breaking down what your website apologies are really costing you and why your site probably doesn't need the complete teardown you've been dreading. We'll explore the difference between a website glow-up and a full rebuild, plus I'll share specific, strategic improvements you can make right now—without hiring a designer or spending months on the project. It's time to share your link without commentary and let your website work for you.__________________________________________EPISODE 166.Read the show notes and view the full transcript here: https://erinollila.com/stop-apologizing-for-your-website/______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content.If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business.__________________________________________EPISODE 165.Read the show notes and view the full transcript here: Coming Soon______________________________________________Get to know our guest expert, Emily GertenbachEmily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology. When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way. Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing. Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other.In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other. I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this.__________________________________________EPISODE 164.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no.Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience.In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live. Sound good? Then let's start talking copy.__________________________________________EPISODE 163.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested. In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before. I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools. You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content. This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated.You in? Great! Let's start talking copy.__________________________________________EPISODE 162.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

This week, we're doing something a little different.    I'm sharing my recent podcast guest feature on The Mindful Marketing Podcast with Andréa Jones, where I dive into how to approach podcast guesting strategically, so it's not just about sharing tips, but about building relationships, creating opportunities, and attracting clients.   In this episode, you'll hear how to: -Prep effectively for podcast guest interviews -Share your work naturally without over-promoting -Build lasting relationships with podcast hosts and make the most of every appearance ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/  

You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner?If you did the foundation work from last week's episode, your AI actually knows your business well enough to help you think through bigger challenges.In this episode, we explore how to brainstorm strategically with AI—not just content topics, but messaging angles, audience concerns, and potential blind spots in your approach. And don't worry, I also cover AI's significant limitations that most people ignore, like its built-in biases and tendency to tell you what you want to hear. The goal is using AI to think more thoroughly while staying in control of all strategic decisions.You in? Great, let's start talking copy.__________________________________________EPISODE 161.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts, but that's like thinking good copy just means better grammar.You're missing the entire strategy layer underneath.In this episode, I explore why AI training fails for most business owners and how working with a copy coach can solve the real problem. We'll talk about developing the strategic foundation your AI actually needs, from specific brand voice definitions to clear audience insights, and why this approach improves all your marketing, not just AI-generated content.__________________________________________EPISODE 160.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed feedback process, collaborative revision sessions, and co-writing moments that transform rough drafts into compelling copy. See exactly how the collaboration works in this episode of Talk Copy to Me.__________________________________________EPISODE 159.Read the show notes and view the full transcript here: https://erinollila.com/what-is-copy-coaching-really-like______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative middle ground that combines your unique voice with professional strategy and support.In this episode, I'm breaking down exactly what the done-with-you approach to copywriting looks like, who it serves best, and how the process works whether you're starting from scratch or already have copy that needs improvement. You'll learn why some business owners can't (and shouldn't) delegate copywriting completely, and how collaboration can actually produce better results than going it alone.__________________________________________EPISODE 158.Read the show notes and view the full transcript here: https://erinollila.com/the-done-with-you-approach-to-copywriting/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Creative burnout isn't a personal failure—it's a signal that your current content creation approach isn't sustainable. Whether you're in a creative rut right now or want to prepare for inevitable dry spells, this episode is about creating sustainably rather than constantly.I'm getting honest about why I took time off from podcasting and what I learned during that break. You'll discover low-energy content strategies that still provide value, how to prevent future burnout, and when to seek support rather than just pushing through. Because your audience would rather have authentic content than forced content that feels generic.__________________________________________EPISODE 157.Read the show notes and view the full transcript here: https://erinollila.com/creative-burnout-and-what-to-create/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

On this episode of Mastery Unleashed, Christie Ruffino interviews Vince Warnock, a 10-time best-selling author, publisher, and award-winning marketing and visibility coach recognized as one of Adobe's Fearless 50 top marketers worldwide. Vince shares his powerful journey from adversity to success, highlighting how storytelling and visibility are critical to business growth.Vince explains the neuroscience behind storytelling, revealing how emotional connection builds trust and engagement with your audience. He discusses the importance of sharing the "scars, not the wounds," ensuring vulnerability creates impact without overwhelming the audience. Entrepreneurs often struggle with self-doubt and visibility, but Vince encourages them to own their unique stories because someone out there needs to hear it, to find their own breakthroughs.He also shares insights into neuro-marketing, AI, publishing, and brand storytelling, helping business owners use cognitive bias ethically to enhance audience engagement and business growth.Listeners can grab a free copy of his best-selling book, "Mindful Marketing," which teaches how to leverage cognitive bias for effective, ethical marketing. ABOUT VINCEVince Warnock is a ten times best-selling author, publisher and award-winning Marketing and Visibility coach. He is known for his expertise in neuro-marketing, publishing, and AI and has been presented with numerous awards, including being included in the Fearless50, a program designed by Adobe to recognize the world's top 50 marketers.Vince is also the host of the top podcast “Chasing the Insights” and the founder of ATG Publishing and Business Mind Magazine. GET VINCE'S GENEROUS GIFTFree Copy of my best-selling book Mindful MarketingACCESS THIS GIFT AND MANY MORE LINKS SHARED ON THE SHOW https://chasingtheinsights.comhttps://businessmind.inkhttps://instagram.com/chasingtheinsights/https://linkedin.com/in/vdub01/https://twitter.com/vdub01https://facebook.com/chasingtheinsights ABOUT OUR SHOWMastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

In this episode of the Drop In CEO podcast, Jason Marc Campbell shares his mission to redefine sales as a transformative, life-enhancing activity and delves into the importance of ethical sales, mindful marketing, and conscientious business practices. He emphasizes the significance of mindset in sales and how loving the impact, client, and product can transform the sales process from a manipulative practice to one of empathy and care. Jason also shares personal anecdotes, including his journey from high school sales to his professional career, and how his global experiences have shaped his perspective. The episode concludes with a discussion on the importance of caring in business and its impact on long-term success. Episode Highlights: 02:30 Transforming Sales into a Positive Force 07:12 The Power of Mindset in Sales 17:06 Ethical Sales and Empathy: The Core of Selling With Love Jason Marc Campbell is the author of Selling with Love and host of the 2M+ downloaded podcast by the same name. A dynamic speaker and former Mindvalley executive, he’s shared stages with Gary V, Lisa Nichols, and Vishen Lakhiani. Campbell empowers business leaders to see sales as a force for good—rooted in integrity, impact, and compassion. He’s helped launch bestselling books, grow million-dollar brands, and guide leadership teams toward meaningful growth. With every keynote, interview, and client session, Campbell champions a new kind of capitalism—one where ethical sales and mindful leadership shape a better world. Connect with Jason Marc Campbell: LinkedIn: https://www.linkedin.com/in/jasonmarccampbell/ YouTube: https://www.youtube.com/@sellingwithlove Facebook: https://www.facebook.com/jasonmarccampbell Instagram: https://www.instagram.com/jasonmarccampbell/ TikTok: https://www.tiktok.com/@jason_marccampbell For More Insights from The Drop In CEO:

In this episode of Healthy Mind, Healthy Life, host Avik Chakraborty sits down with cannabis marketing strategist Toshe Todoroski, who has managed over $20 million in ad spend in the tightly regulated cannabis industry. Together, they explore how ethical, compliant, and strategic cannabis marketing can do more than drive sales—it can also change lives, reduce stigma, and support mental health. Toshe shares how to craft responsible campaigns that not only educate but also connect deeply with consumers. From navigating Facebook's strict advertising policies to understanding the lifetime value of a customer, Toshe offers tangible insights for cannabis brands ready to scale ethically. He also discusses trending products in 2025 (hint: beverages are booming), the importance of storytelling in creative design, and how AI is transforming ad creation. About the GuestToshe Todoroski is the founder of Bronzeio, a cannabis marketing consultancy helping brands ethically scale through smart digital strategy and compliance-first advertising. With a focus on impact over hype, Toshe is redefining how cannabis can support consumer well-being. Key Takeaways How responsible cannabis marketing supports public mental health The secret to scalable brand strategy: product demand, customer retention & creative volume Why compliance doesn't have to kill creativity—storytelling wins The importance of education, testing, and ethical impact in the cannabis space Actionable advice for cannabis founders ready to go national Connect with Toshe TodoroskiWebsite: https://bronzeio.comLinkedIn: Toshe TodoroskiOpen to consultations and advice—reach out for support!   Want to be a guest on Healthy Mind, Healthy Life?DM on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://www.youtube.com/@healthymind-healthylife Instagram - https://www.instagram.com/podhealth.club/ Threads - https://www.threads.net/@podhealth.club Facebook - https://www.facebook.com/podcast.healthymind LinkedIn - https://www.linkedin.com/in/reemachatterjee/ | https://www.linkedin.com/in/newandnew/ #podmatch #healthymind #cannabismarketing #mentalhealth #ethicalbranding #cannabisindustry #wellness

Marketing your podcast shouldn't feel like shouting into the void while burning yourself out in the process.   In this episode of Mics to Millions, we're joined by Andrea Jones, host of the Mindful Marketing Podcast, founder of the social media agency OnlineDrea, and a prominent voice behind a movement that encourages creators to scroll less, connect more, and grow sustainably.   With a track record of helping 4,000+ students through her Mindful Marketing Lab, Andrea brings a refreshing, intentional approach to online visibility, without the hustle, burnout, or constant comparison.   In this episode, you'll learn: - What mindful marketing really means, and how it can transform your relationship with social media.   -Why Andrea recommends time-based posting goals (like “spend 1 hour on Threads”) instead of content quotas, and how that shift reduces burnout.   -How she went viral (70K+ views) with a raw, unfiltered moment featuring her 3-month-old baby, and why authentic content often outperforms polished content.   -The difference between signature content (your podcast) and supporting content (social snippets, reflections), and how to use both to build a consistent and aligned brand.   -Why Andrea encourages podcasters to ditch the “shoulds,” narrow their focus to just 1–2 platforms, and create from a place of alignment. not pressure.   -Her favorite tools like Airtable, Metricool, ChatGPT, and Gemini for analyzing what's working and building a smart, data-backed content plan.   -How Andrea's client, Dr. Anna Cabeca, used mindful marketing and smart outsourcing to grow her health podcast and business, without trying to do it all. If marketing feels exhausting, overwhelming, or like a full-time job you didn't sign up for, this episode is here to show you a better way. One rooted in clarity, strategy, and actually enjoying the process. ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

Are you struggling to understand why your

Could your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. These aren't just annoyances—they're warning signs.In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disconnects that could be costing you clients and revenue without you even realizing it.Ready to future proof your site? Then let's start talking copy.__________________________________________EPISODE 155.Read the show notes and view the full transcript here: https://erinollila.com/your-website-is-working-against-you/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Book a Done-For-You Website Audit: https://erinollila.com/website-audit/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach to business growth. __________________________________________EPISODE 154.Read the show notes and view the full transcript here: https://erinollila.com/five-strategy-questions-episode/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time.__________________________________________EPISODE 153.Read the show notes and view the full transcript here: https://erinollila.com/what-happens-in-a-strategy-session/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Want to Unlock the Secrets of MINDFUL Marketing and create a powerful brand that truly resonates with your audience? Join host NaRon Tillman on Walk in Victory for an inspiring conversation with Jodi Edwards, a Neurolinguistic Programming Certified Business Coach and Brand Manager. Jodi shares her incredible journey from a challenging upbringing in Jamaica to becoming a successful entrepreneur in the United States. This episode explores the power of self-reflection, overcoming adversity, and aligning your mindset with your marketing strategies. Discover how mindfulness can help you deeply understand your customers and build authentic personal and business brands. Jodi and NaRon also discuss the importance of resilience, the value of spiritual intelligence, and maintaining authenticity throughout your professional growth.Plus, just as Jodi emphasizes aligning your mindset with your business, we believe in aligning your sleep with your lifestyle. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your well-being and promote restful sleep. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:The importance of self-reflection and aligning mindset with marketing strategies.Overcoming adversity and building resilience in business and personal life.The role of mindfulness in understanding customer needs and creating authentic brands.The value of spiritual intelligence and authenticity in professional growth.Practical tips for building a successful brand and navigating entrepreneurial challenges.Timestamps:00:00 Introduction and Host Welcome00:24 Purpose of the Podcast00:56 Host's Journey and Expertise03:11 The Mindful Marketer Course04:07 Understanding Customer Needs07:33 Guest Introduction: Jodi Edwards08:11 Jodi's Background and Journey12:31 Entrepreneurial Insights and Challenges19:04 Empowerment and Overcoming Obstacles27:38 Self-Reflection and Personal Growth28:41 The Power of Vulnerability29:28 Navigating Past Experiences30:07 Wisdom and Implementation30:38 Mind, Body, and Soul Connection31:13 Embracing Solitude and Self-Discovery32:16 Transformation and Ego Death33:26 Creating a New Life34:10 Understanding Branding34:30 Personal Branding and Aesthetics39:06 Client Work and Personal Growth41:50 Addressing Social Issues48:40 Final Thoughts and FarewellCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now.__________________________________________EPISODE 152.Read the show notes and view the full transcript here:______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create.__________________________________________EPISODE 151.Read the show notes and view the full transcript here:https://erinollila.com/marketing-audits-website-audits-before-strategy/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Want to know what makes mindful marketing stategies work for business growth? Join host NaRon Tillman on Walk in Victory for a mindful approach to marketing with expert Zack. This episode explores the power of understanding your customers deeply, crafting emotionally resonant messages, and leveraging AI for personalized marketing and lead generation. Zack shares his journey from engineering to digital marketing, emphasizing the importance of strategic customer nurturing and building robust marketing systems. Discover how to leverage different media channels effectively, harness the power of storytelling, and create a consistent brand experience. Plus, just as Zack emphasizes the importance of mindful marketing, we believe in mindful comfort. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed for a restful and mindful lifestyle. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:The fundamentals of mindful marketing and its impact on business growth.Creating detailed customer avatars and understanding their pain points.Leveraging AI for personalized marketing and lead generation.The importance of emotionally resonant copy and strategic customer nurturing.Building robust marketing systems and maintaining consistency and integrity.Timestamps:00:00 Introduction and Greetings00:57 Public Service Announcement01:30 The Mindful Marketer02:22 Understanding Customer Avatars04:08 The Role of AI in Marketing06:35 Guest Introduction: Zack's Journey10:01 Mindfulness in Marketing14:16 The Power of Storytelling in Marketing23:40 Navigating the Digital Age42:42 Final Thoughts and RecommendationsCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work.__________________________________________EPISODE 150.Read the show notes and view the full transcript here:______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects.This isn't just about setting ambitious goals for myself and my business. It's about creating sustainable systems that work in real life. Whether you're planning your own content strategy, trying to increase revenue without burning out, or looking to build better business systems, you'll walk away with practical strategies you can implement in your own business planning.__________________________________________EPISODE 149.Read the show notes and view the full transcript here: https://erinollila.com/2025-business-goals-systems-strategy-and-sustainable-growth/______________________________________________

Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all).You'll learn practical lessons about adjusting to major life transitions while running a business, the real impact of focusing on SEO content, and why sometimes a "maintaining" year is exactly what you need. Plus, I'm breaking down my exact year-end review process so you can apply it to your own business reflection.__________________________________________EPISODE 148.Read the show notes and view the full transcript here: https://erinollila.com/what-actually-happened-in-my-business-in-2024/______________________________________________

Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how. That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you.You'll discover why building authentic connections is more crucial than ever, how to adapt your marketing for today's  audiences, and practical ways to stand out in an increasingly noisy—and overwhelming—world. Whether you're refining your brand voice or rethinking your sales approach, these predictions will help you navigate marketing in 2025 with confidence.__________________________________________EPISODE 147.Read the show notes and view the full transcript here: https://erinollila.com/2025-marketing-predictions-from-experts/______________________________________________

Are your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore.Join me and my panel of expert guests as we explore what's working (and what's not) in today's marketing landscape. You'll discover how to build authentic connections with your audience, communicate your value clearly, and adapt your marketing strategy for success in 2025.__________________________________________EPISODE 146.Read the show notes and view the full transcript here: https://erinollila.com/marketing-trends-to-stay-in-the-past/______________________________________________

"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true?In this episode, I'm exploring why being specific (and authentic!) beats being popular in business, and how to stop diluting your message trying to please everyone. You'll learn how to identify your unique angle, craft messaging that attracts perfect-fit clients, and build a business that's sustainable without trying to appeal to people who were never even your. buyers in the first place.__________________________________________EPISODE 145.Read the show notes and view the full transcript here: ______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson.  I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully.  We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency. If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen.  In this episode of the podcast, we talk about: The preference for meaningful interactions over short, surface-level content Showing up authentically online without feeling performative The importance of tailoring marketing strategies to strengths and capacities Balancing transparency with maintaining privacy boundaries Normalizing the slow, uncomfortable process of business evolution …And More!   Special thanks to: Maggie Patterson, host of Staying Solo Podcast Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/ Website: http://www.bsfreebusiness.com/ Connect with Maggie on social media: Instagram: https://www.instagram.com/bsfreebusiness/  Threads: https://www.threads.net/@bsfreebusiness TikTok: https://www.tiktok.com/@bsfreebusiness   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336

Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost).This episode breaks down the real pros and cons of holiday marketing (without the sugar coating), plus creative alternatives if you decide to skip the seasonal rush. It's perfect for business owners who want to make smart decisions, not just follow the crowd. You'll learn how to evaluate if holiday marketing makes sense for your business and discover strategic alternatives that might work better for you.__________________________________________EPISODE 144.Read the show notes and view the full transcript here: https://erinollila.com/holiday-marketing-for-small-businesses-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

With Tad Hargrave, a trailblazer in conscious business marketing, entrepreneurs find a new way to promote their work without losing themselves in the process. Tad's journey started in his teens when he got caught up in a mix of sales and marketing techniques—some felt genuine, others felt like they crossed a line. After years in the field, he stepped back, questioning what he'd been taught and rethinking how marketing could actually feel good. What he found was a way to market that's both effective and rooted in respect, where integrity and connection take center stage.By 2006, Tad had become one of the first full-time coaches focused on helping values-driven entrepreneurs grow their businesses without compromising who they are. Since 2001, he's traveled across Canada, the U.S., Europe, and online, sharing his unorthodox approach with conscious entrepreneurs, often on a “pay what you can” basis. Now based in Duncan, BC, Tad honors his Scottish and Ukrainian roots, along with his hometown of Edmonton, Alberta (Amiskwaciwaskihegan), by dedicating himself to building a more respectful, human-centered culture. Through his workshops, and in the sixteen books he's written, Tad continues to help business owners find success that aligns with their values.Join us in our conversation as Tad shares insights into resourcefulness in entrepreneurship, highlighting the power of identifying and celebrating unique talents—especially within the Indigenous community. He also discusses ethics in marketing, emphasizing respect, simplicity, and authenticity, along with practical techniques to create a more relaxed, pressure-free atmosphere in sales. Tune in to explore how marketing can be not only effective but also deeply meaningful and aligned with values.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either.In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF into your secret weapon for consistent, compelling content that actually connects. Learn my practical system for putting your guide to work across every platform (without driving yourself nuts trying to do it all).___________________________________________EPISODE 143.Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-a-brand-messaging-guide-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice.Discover the essential components of an effective style guide, from voice and tone to content rules. Learn how to adapt your message across different platforms while maintaining your brand personality, plus get practical examples of style guides in action for different types of businesses.___________________________________________EPISODE 142.Read the show notes and view the full transcript here: https://erinollila.com/what-is-an-editorial-style-guide-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

___________________________________________EPISODE 141.Read the show notes and view the full transcript here: ______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

In this episode of Healthy Mind, Healthy Life, host Sana is joined by Carol Kabaale, a Facebook ads and strategy consultant, to explore the intersection of mindfulness and marketing. Carol shares her journey from a traditional corporate career to becoming an entrepreneur focused on helping online coaches attract high-quality leads through heart-centered, value-driven ad campaigns. She explains how mindfulness can transform marketing strategies, shifting from simply seeking profit to genuinely serving clients. Listeners will gain insights into creating impactful campaigns, setting boundaries, and balancing work with personal well-being.   About the Guest: Carol Kabaale is an experienced Facebook ads and strategy consultant who helps online business coaches grow their presence and revenue through mindful, service-oriented marketing. With over a decade of experience in the field, Carol transitioned from a hectic corporate life to build a career where she could make a meaningful impact while maintaining a healthy work-life balance. Her approach focuses on heart-centered campaigns that prioritize value and connection with potential clients.   Key Takeaways: Mindful Marketing: Marketing from a place of value and heart-centeredness leads to more meaningful client interactions and successful campaigns. It's about touching lives, not just making sales. Authenticity in Campaigns: Carol shares how a holistic health coach's campaign succeeded by leading with a service mindset rather than focusing purely on sales, showing the power of authenticity. Entrepreneurial Journey: Carol's shift from corporate to entrepreneurship was driven by the need for a healthier work-life balance, showing the importance of following intuition and prioritizing personal well-being. Importance of Boundaries: Setting clear boundaries is essential for maintaining balance as an entrepreneur. It allows for personal growth while providing clients with the best version of yourself. Impact of Facebook Ads: Carol explains the power of Facebook ads in measurable, tangible results, and how digital marketing provides more control and insights compared to traditional methods.   Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch, DM Me Here: https://www.podmatch.com/hostdetailpreview/avik  Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://www.youtube.com/@healthymind-healthylife Instagram - https://www.instagram.com/podhealth.club/  Threads - https://www.threads.net/@podhealth.club Facebook - https://www.facebook.com/podcast.healthymind LinkedIn - https://www.linkedin.com/in/newandnew/

If you've ever felt like a marketing hot mess, you're in for a treat.  I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy's journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we'll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying the small, repetitive tasks you can start automating today, and how to avoid common pitfalls.  Plus, we discuss the importance of rest and mindfulness in maintaining productivity. If you're ready to make your marketing more efficient and less overwhelming, this episode is a must-listen.  In this episode of the podcast, we talk about: The surprising journey that led Lucy Reyes to become a productivity expert. The key to identifying which marketing tasks to automate first How small automations can have a big impact on your daily workflow The common mistakes people make when setting up automations How Trello can transform your marketing strategy Why balancing automation with a personal touch is crucial for business success …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Lucy Reyes is a wifey, mama of two, a Productivity + Trello Strategist, course creator, podcaster, membership owner and the founder of Cheers to Productivity. (Does having multiple hats sound familiar? LOL). In 2020, she left her corporate career to go all in and use her Business degree and 8+ years of experience in a much more meaningful way. Now, her passion lies in helping online business owners maximize their efficiency and increase profits without doing more. ♥ You don't need to ‘do it all' - you need to do it well. ✨ Website: http://cheerstoproductivity.com/   Instagram: https://www.instagram.com/cheerstoproductivity/ LinkedIn: https://www.linkedin.com/in/cheerstoproductivity  Cheerful Productive Chats Podcast: https://cheerstoproductivity.com/podcast/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/314

Roger Choudhury is an entrepreneur who has used mindful marketing strategies throughout his adult life. Turning 47 today, he has been an entrepreneur since the age of 19. Roger made his first million by 21 through direct marketing, working with various industries such as energy deregulation and credit card companies. He founded the Business Financial Network during the pandemic, a media company collaborating with publicly traded entities and retirement homes. Additionally, Roger has experience as a cannabis consultant and master grower. Despite personal challenges, including two divorces, Roger is now happily married with three children. His holistic approach integrates mindfulness in both life and business, underscoring the importance of being present and purpose-driven. Listen & Subscribe on: iTunes / Stitcher / Podbean / Overcast / Spotify Contact Info Linktree: linktr.ee/BusinessFinancialNetwork  LInkedIn: Roger_Choudhury Most Influential Person My mom Effect On Emotions My mom is Hindu, and my father is Muslim. We meditate regularly. Eastern civilization is very spiritually advanced compared to Western civilization, and this is well documented. The whole yoga revolution, for instance, began when a bunch of East Indian practitioners brought their knowledge here. I strongly suggest that people not only take time out of their day but also make an effort to spend time with their breath, meditate, drown out the noise, and learn to be comfortable with their self-talk. Self-talk is a crucial aspect of this practice. There's your foreground and background conversation, and the conversation you're having with yourself is essentially the conversation you're having with the universe. Thoughts On Breathing Buteyko is a Russian scientist who developed a breathing method. You can find more about it online; it's been really helpful for me. Additionally, there are various frequency breath training techniques involving specific durations for holding, inhaling, and exhaling. Bullying Story Growing up, my father passed away, leaving my mom to run our restaurant on Bloor and Lansdowne. She was a great cook, but not a businessperson. I spent my early years in Regent Park until age 10, then moved to Jane and Finch. My mom hoped for less racism, but we faced new challenges. In Regent Park, I dealt with rockers and skinheads, and in Jane and Finch, it was a mix of Mexicans, Jamaicans, and other ethnicities. I encountered racism, being called names like “Paki” and “curry eater.” I didn't engage aggressively; instead, I'd ask, “Why are you doing this?” However, in Jane and Finch, I sometimes had to fight back for my belongings. I believe facing adversity is essential for growth. My kids, aged 15, 17, and 19, have never been in a fight, which I find hard to relate to. When I was younger, making plans involved uncertainty, unlike today's instant communication. My son shows me how his classmates share their locations with him, thinking it's an achievement. While each generation faces different challenges, I believe that experiencing breakdowns can lead to breakthroughs. Building mental toughness is crucial, and while inclusivity is important, it should not compromise genuine personal growth. Suggested Resources Book: The Wealth That Money Can't Buy; Robin Sharma App: n/a Related Episodes Growing A Creative Business; Noah Hutton Dissolve Your Energy Blocks To Live An Authentic Life; Debbie Lynn Grace Inspirational Leadership Summit Host, Archana Shetty

In this special edition podcast episode, Zaakirah Muhammad shares insights into what it's like to be a TEDx speaker. Reflecting on her journey from a childhood eye cancer survivor to a brand cultivating strategist, Zaakirah discusses the path that led her to become a TEDx speaker. She emphasizes the importance of setting intentions and shares three key factors that contributed to her TEDx experience. Tune in for an informative discussion on the behind-the-scenes of being a TEDx speaker. Today, I'm excited to share the behind-the-scenes journey of becoming a TEDx speaker. Discover the insights into TEDx talks, the application process, rehearsals, and final preparations.  [00:02:18] Becoming a TEDx speaker. [00:05:40] TEDx speaker script changes. [00:10:39] TEDx speaker application process. [00:13:41] Overcoming challenges to inspire others. [00:16:14] Prepare for your own talk. Three tips: Dig deep into your passion, connect with like-minded individuals, and focus on developing your personal brand. Look up your favorite influencers who have been on the TEDx stage - there's always something to learn from their journey, especially what happened after the talk went live. Transform into a storyteller by digging deep into your passion, connecting with like-minded individuals, and focusing on personal brand development. Join Zaakirah's email list to learn more about preparing for a TEDx talk. https://bit.ly/masteryourtalk Watch Zaakirah's TEDx Videos: https://zaakirahnayyar.com/tedx Stay updated in the See Life Different Thought Leadership community for insights on overcoming mental challenges in public speaking. Subscribe for branding, love, empathy, and storytelling content! http://zaakirahnayyar.com/join-woc-creatives-membership-community-content-branding-mentor? Zaakirah is a retinoblastoma childhood eye cancer survivor, brand strategist, and TEDx speaker.

In this episode, I'm continuing the discussion on why this shift to Mindful Marketing is needed now more than ever.  We're in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let's talk about it in this episode.  We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing. I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives.  With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas. In this episode of the podcast, I talk about:  The era of information overload The shift from conversational to "shouting" marketing tactics The need for humanity-centered marketing approaches The concept of "casually curated content" Human storytelling as a brand representation tool My plans for fostering open, vulnerable communication …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-2

This episode explores the intersections of digital marketing, personal growth, and wellness. It discusses the stressors of digital marketing and the importance of mindfulness in managing them. The episode also emphasizes the significance of wellness beyond work and how it impacts work performance and mental health.Takeaways✨ Digital marketing can be stressful due to the pressure to keep up with trends, manage client expectations, and deliver results.✨ Mindfulness in marketing can lead to better decision-making, enhanced creativity, and improved relationships with clients and colleagues.✨ Prioritizing sleep, exercise, and hobbies can profoundly impact work performance and mental health.✨ Taking a moment to breathe and practice mindfulness is essential in the fast-paced world of digital marketing.Chapters00:00 Introduction00:57 Understanding the Stress of Digital Marketing03:49 Wellness Beyond Work04:46 Conclusion Support the show