Podcasts about mindful marketing

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Best podcasts about mindful marketing

Latest podcast episodes about mindful marketing

Mastery Unleashed with Christie Ruffino
MU188: Vince Warnock | Neuro-Marketing: Getting Leads to Say "Take My Money"

Mastery Unleashed with Christie Ruffino

Play Episode Listen Later May 7, 2025 29:26 Transcription Available


On this episode of Mastery Unleashed, Christie Ruffino interviews Vince Warnock, a 10-time best-selling author, publisher, and award-winning marketing and visibility coach recognized as one of Adobe's Fearless 50 top marketers worldwide. Vince shares his powerful journey from adversity to success, highlighting how storytelling and visibility are critical to business growth.Vince explains the neuroscience behind storytelling, revealing how emotional connection builds trust and engagement with your audience. He discusses the importance of sharing the "scars, not the wounds," ensuring vulnerability creates impact without overwhelming the audience. Entrepreneurs often struggle with self-doubt and visibility, but Vince encourages them to own their unique stories because someone out there needs to hear it, to find their own breakthroughs.He also shares insights into neuro-marketing, AI, publishing, and brand storytelling, helping business owners use cognitive bias ethically to enhance audience engagement and business growth.Listeners can grab a free copy of his best-selling book, "Mindful Marketing," which teaches how to leverage cognitive bias for effective, ethical marketing. ABOUT VINCEVince Warnock is a ten times best-selling author, publisher and award-winning Marketing and Visibility coach. He is known for his expertise in neuro-marketing, publishing, and AI and has been presented with numerous awards, including being included in the Fearless50, a program designed by Adobe to recognize the world's top 50 marketers.Vince is also the host of the top podcast “Chasing the Insights” and the founder of ATG Publishing and Business Mind Magazine. GET VINCE'S GENEROUS GIFTFree Copy of my best-selling book Mindful MarketingACCESS THIS GIFT AND MANY MORE LINKS SHARED ON THE SHOW https://chasingtheinsights.comhttps://businessmind.inkhttps://instagram.com/chasingtheinsights/https://linkedin.com/in/vdub01/https://twitter.com/vdub01https://facebook.com/chasingtheinsights ABOUT OUR SHOWMastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

Drop In CEO
Jason Marc Campbell: How to Practice Mindful Marketing

Drop In CEO

Play Episode Listen Later May 5, 2025 38:39


In this episode of the Drop In CEO podcast, Jason Marc Campbell shares his mission to redefine sales as a transformative, life-enhancing activity and delves into the importance of ethical sales, mindful marketing, and conscientious business practices. He emphasizes the significance of mindset in sales and how loving the impact, client, and product can transform the sales process from a manipulative practice to one of empathy and care. Jason also shares personal anecdotes, including his journey from high school sales to his professional career, and how his global experiences have shaped his perspective. The episode concludes with a discussion on the importance of caring in business and its impact on long-term success. Episode Highlights: 02:30 Transforming Sales into a Positive Force 07:12 The Power of Mindset in Sales 17:06 Ethical Sales and Empathy: The Core of Selling With Love Jason Marc Campbell is the author of Selling with Love and host of the 2M+ downloaded podcast by the same name. A dynamic speaker and former Mindvalley executive, he’s shared stages with Gary V, Lisa Nichols, and Vishen Lakhiani. Campbell empowers business leaders to see sales as a force for good—rooted in integrity, impact, and compassion. He’s helped launch bestselling books, grow million-dollar brands, and guide leadership teams toward meaningful growth. With every keynote, interview, and client session, Campbell champions a new kind of capitalism—one where ethical sales and mindful leadership shape a better world. Connect with Jason Marc Campbell: LinkedIn: https://www.linkedin.com/in/jasonmarccampbell/ YouTube: https://www.youtube.com/@sellingwithlove Facebook: https://www.facebook.com/jasonmarccampbell Instagram: https://www.instagram.com/jasonmarccampbell/ TikTok: https://www.tiktok.com/@jason_marccampbell For More Insights from The Drop In CEO:

Healthy Mind, Healthy Life
Mindful Marketing for a Mindful High: Responsible Cannabis Branding with Toshe Todoroski

Healthy Mind, Healthy Life

Play Episode Listen Later Apr 27, 2025 23:17


In this episode of Healthy Mind, Healthy Life, host Avik Chakraborty sits down with cannabis marketing strategist Toshe Todoroski, who has managed over $20 million in ad spend in the tightly regulated cannabis industry. Together, they explore how ethical, compliant, and strategic cannabis marketing can do more than drive sales—it can also change lives, reduce stigma, and support mental health. Toshe shares how to craft responsible campaigns that not only educate but also connect deeply with consumers. From navigating Facebook's strict advertising policies to understanding the lifetime value of a customer, Toshe offers tangible insights for cannabis brands ready to scale ethically. He also discusses trending products in 2025 (hint: beverages are booming), the importance of storytelling in creative design, and how AI is transforming ad creation. About the GuestToshe Todoroski is the founder of Bronzeio, a cannabis marketing consultancy helping brands ethically scale through smart digital strategy and compliance-first advertising. With a focus on impact over hype, Toshe is redefining how cannabis can support consumer well-being. Key Takeaways How responsible cannabis marketing supports public mental health The secret to scalable brand strategy: product demand, customer retention & creative volume Why compliance doesn't have to kill creativity—storytelling wins The importance of education, testing, and ethical impact in the cannabis space Actionable advice for cannabis founders ready to go national Connect with Toshe TodoroskiWebsite: https://bronzeio.comLinkedIn: Toshe TodoroskiOpen to consultations and advice—reach out for support!   Want to be a guest on Healthy Mind, Healthy Life?DM on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://www.youtube.com/@healthymind-healthylife Instagram - https://www.instagram.com/podhealth.club/ Threads - https://www.threads.net/@podhealth.club Facebook - https://www.facebook.com/podcast.healthymind LinkedIn - https://www.linkedin.com/in/reemachatterjee/ | https://www.linkedin.com/in/newandnew/ #podmatch #healthymind #cannabismarketing #mentalhealth #ethicalbranding #cannabisindustry #wellness

Mics to Millions | Grow Your Health and Wellness Podcast, Get More Listeners, Increase Podcast Downloads, Monetize Your Show
Using mindful marketing to boost your podcast growth with Andréa Jones | Ep 62

Mics to Millions | Grow Your Health and Wellness Podcast, Get More Listeners, Increase Podcast Downloads, Monetize Your Show

Play Episode Listen Later Apr 9, 2025 33:48 Transcription Available


Marketing your podcast shouldn't feel like shouting into the void while burning yourself out in the process.   In this episode of Mics to Millions, we're joined by Andrea Jones, host of the Mindful Marketing Podcast, founder of the social media agency OnlineDrea, and a prominent voice behind a movement that encourages creators to scroll less, connect more, and grow sustainably.   With a track record of helping 4,000+ students through her Mindful Marketing Lab, Andrea brings a refreshing, intentional approach to online visibility, without the hustle, burnout, or constant comparison.   In this episode, you'll learn: - What mindful marketing really means, and how it can transform your relationship with social media.   -Why Andrea recommends time-based posting goals (like “spend 1 hour on Threads”) instead of content quotas, and how that shift reduces burnout.   -How she went viral (70K+ views) with a raw, unfiltered moment featuring her 3-month-old baby, and why authentic content often outperforms polished content.   -The difference between signature content (your podcast) and supporting content (social snippets, reflections), and how to use both to build a consistent and aligned brand.   -Why Andrea encourages podcasters to ditch the “shoulds,” narrow their focus to just 1–2 platforms, and create from a place of alignment. not pressure.   -Her favorite tools like Airtable, Metricool, ChatGPT, and Gemini for analyzing what's working and building a smart, data-backed content plan.   -How Andrea's client, Dr. Anna Cabeca, used mindful marketing and smart outsourcing to grow her health podcast and business, without trying to do it all. If marketing feels exhausting, overwhelming, or like a full-time job you didn't sign up for, this episode is here to show you a better way. One rooted in clarity, strategy, and actually enjoying the process. ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

Talk Copy to Me
5 Experts on the Website Mistakes Driving Clients Away

Talk Copy to Me

Play Episode Listen Later Mar 18, 2025 25:03 Transcription Available


Talk Copy to Me
Your Website Is Working Against You: Here's How

Talk Copy to Me

Play Episode Listen Later Mar 13, 2025 29:01


Could your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. These aren't just annoyances—they're warning signs.In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disconnects that could be costing you clients and revenue without you even realizing it.Ready to future proof your site? Then let's start talking copy.__________________________________________EPISODE 155.Read the show notes and view the full transcript here: https://erinollila.com/your-website-is-working-against-you/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Book a Done-For-You Website Audit: https://erinollila.com/website-audit/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Talk Copy to Me
5 Essential Strategy Questions I Ask of All My Clients

Talk Copy to Me

Play Episode Listen Later Mar 6, 2025 25:39 Transcription Available


Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach to business growth. __________________________________________EPISODE 154.Read the show notes and view the full transcript here: https://erinollila.com/five-strategy-questions-episode/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Talk Copy to Me
What Happens in a Strategy Session?

Talk Copy to Me

Play Episode Listen Later Feb 26, 2025 26:01 Transcription Available


Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time.__________________________________________EPISODE 153.Read the show notes and view the full transcript here: https://erinollila.com/what-happens-in-a-strategy-session/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Walk In Victory
Unlock the Secrets of MINDFUL Marketing with Jodi Edwards 2025!

Walk In Victory

Play Episode Listen Later Feb 22, 2025 50:38


Want to Unlock the Secrets of MINDFUL Marketing and create a powerful brand that truly resonates with your audience? Join host NaRon Tillman on Walk in Victory for an inspiring conversation with Jodi Edwards, a Neurolinguistic Programming Certified Business Coach and Brand Manager. Jodi shares her incredible journey from a challenging upbringing in Jamaica to becoming a successful entrepreneur in the United States. This episode explores the power of self-reflection, overcoming adversity, and aligning your mindset with your marketing strategies. Discover how mindfulness can help you deeply understand your customers and build authentic personal and business brands. Jodi and NaRon also discuss the importance of resilience, the value of spiritual intelligence, and maintaining authenticity throughout your professional growth.Plus, just as Jodi emphasizes aligning your mindset with your business, we believe in aligning your sleep with your lifestyle. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your well-being and promote restful sleep. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:The importance of self-reflection and aligning mindset with marketing strategies.Overcoming adversity and building resilience in business and personal life.The role of mindfulness in understanding customer needs and creating authentic brands.The value of spiritual intelligence and authenticity in professional growth.Practical tips for building a successful brand and navigating entrepreneurial challenges.Timestamps:00:00 Introduction and Host Welcome00:24 Purpose of the Podcast00:56 Host's Journey and Expertise03:11 The Mindful Marketer Course04:07 Understanding Customer Needs07:33 Guest Introduction: Jodi Edwards08:11 Jodi's Background and Journey12:31 Entrepreneurial Insights and Challenges19:04 Empowerment and Overcoming Obstacles27:38 Self-Reflection and Personal Growth28:41 The Power of Vulnerability29:28 Navigating Past Experiences30:07 Wisdom and Implementation30:38 Mind, Body, and Soul Connection31:13 Embracing Solitude and Self-Discovery32:16 Transformation and Ego Death33:26 Creating a New Life34:10 Understanding Branding34:30 Personal Branding and Aesthetics39:06 Client Work and Personal Growth41:50 Addressing Social Issues48:40 Final Thoughts and FarewellCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Talk Copy to Me
Three Ways to Get Strategic in Your Business

Talk Copy to Me

Play Episode Listen Later Feb 18, 2025 18:50 Transcription Available


Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now.__________________________________________EPISODE 152.Read the show notes and view the full transcript here:______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Talk Copy to Me
The Audit Advantage: Why Review Comes Before Marketing Strategy

Talk Copy to Me

Play Episode Listen Later Feb 11, 2025 22:56 Transcription Available


Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create.__________________________________________EPISODE 151.Read the show notes and view the full transcript here:https://erinollila.com/marketing-audits-website-audits-before-strategy/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/opt-in-spring-clean-your-website/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Walk In Victory
What Makes MINDFUL Marketing Strategies Work for Business Growth

Walk In Victory

Play Episode Listen Later Feb 10, 2025 46:53


Want to know what makes mindful marketing stategies work for business growth? Join host NaRon Tillman on Walk in Victory for a mindful approach to marketing with expert Zack. This episode explores the power of understanding your customers deeply, crafting emotionally resonant messages, and leveraging AI for personalized marketing and lead generation. Zack shares his journey from engineering to digital marketing, emphasizing the importance of strategic customer nurturing and building robust marketing systems. Discover how to leverage different media channels effectively, harness the power of storytelling, and create a consistent brand experience. Plus, just as Zack emphasizes the importance of mindful marketing, we believe in mindful comfort. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed for a restful and mindful lifestyle. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:The fundamentals of mindful marketing and its impact on business growth.Creating detailed customer avatars and understanding their pain points.Leveraging AI for personalized marketing and lead generation.The importance of emotionally resonant copy and strategic customer nurturing.Building robust marketing systems and maintaining consistency and integrity.Timestamps:00:00 Introduction and Greetings00:57 Public Service Announcement01:30 The Mindful Marketer02:22 Understanding Customer Avatars04:08 The Role of AI in Marketing06:35 Guest Introduction: Zack's Journey10:01 Mindfulness in Marketing14:16 The Power of Storytelling in Marketing23:40 Navigating the Digital Age42:42 Final Thoughts and RecommendationsCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Talk Copy to Me
Why Strategy Needs to Come Before Copy, Content, SEO, and Conversions

Talk Copy to Me

Play Episode Listen Later Feb 4, 2025 23:12 Transcription Available


Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work.__________________________________________EPISODE 150.Read the show notes and view the full transcript here:______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session right away• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Talk Copy to Me
2025 Business Goals: Systems, Strategy, and Sustainable Growth

Talk Copy to Me

Play Episode Listen Later Jan 31, 2025 25:59 Transcription Available


Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects.This isn't just about setting ambitious goals for myself and my business. It's about creating sustainable systems that work in real life. Whether you're planning your own content strategy, trying to increase revenue without burning out, or looking to build better business systems, you'll walk away with practical strategies you can implement in your own business planning.__________________________________________EPISODE 149.Read the show notes and view the full transcript here: https://erinollila.com/2025-business-goals-systems-strategy-and-sustainable-growth/______________________________________________

Talk Copy to Me
What Actually Happened in My Business in 2024

Talk Copy to Me

Play Episode Listen Later Jan 30, 2025 35:00 Transcription Available


Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all).You'll learn practical lessons about adjusting to major life transitions while running a business, the real impact of focusing on SEO content, and why sometimes a "maintaining" year is exactly what you need. Plus, I'm breaking down my exact year-end review process so you can apply it to your own business reflection.__________________________________________EPISODE 148.Read the show notes and view the full transcript here: https://erinollila.com/what-actually-happened-in-my-business-in-2024/______________________________________________

Talk Copy to Me
Marketing Predictions for 2025: 8 Experts Share What's Next

Talk Copy to Me

Play Episode Listen Later Jan 29, 2025 24:07 Transcription Available


Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how. That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you.You'll discover why building authentic connections is more crucial than ever, how to adapt your marketing for today's  audiences, and practical ways to stand out in an increasingly noisy—and overwhelming—world. Whether you're refining your brand voice or rethinking your sales approach, these predictions will help you navigate marketing in 2025 with confidence.__________________________________________EPISODE 147.Read the show notes and view the full transcript here: https://erinollila.com/2025-marketing-predictions-from-experts/______________________________________________

Talk Copy to Me
Breaking Up with Bad Marketing: 7 Tactics to Leave in 2024

Talk Copy to Me

Play Episode Listen Later Jan 28, 2025 27:25 Transcription Available


Are your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore.Join me and my panel of expert guests as we explore what's working (and what's not) in today's marketing landscape. You'll discover how to build authentic connections with your audience, communicate your value clearly, and adapt your marketing strategy for success in 2025.__________________________________________EPISODE 146.Read the show notes and view the full transcript here: https://erinollila.com/marketing-trends-to-stay-in-the-past/______________________________________________

Talk Copy to Me
Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal

Talk Copy to Me

Play Episode Listen Later Dec 19, 2024 23:56 Transcription Available


"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true?In this episode, I'm exploring why being specific (and authentic!) beats being popular in business, and how to stop diluting your message trying to please everyone. You'll learn how to identify your unique angle, craft messaging that attracts perfect-fit clients, and build a business that's sustainable without trying to appeal to people who were never even your. buyers in the first place.__________________________________________EPISODE 145.Read the show notes and view the full transcript here: ______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Savvy Social Podcast
The Shift from Tactical to Mindful Marketing With Maggie Patterson [Staying Solo Podcast]

Savvy Social Podcast

Play Episode Listen Later Dec 17, 2024 38:32 Transcription Available


I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson.  I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully.  We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency. If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen.  In this episode of the podcast, we talk about: The preference for meaningful interactions over short, surface-level content Showing up authentically online without feeling performative The importance of tailoring marketing strategies to strengths and capacities Balancing transparency with maintaining privacy boundaries Normalizing the slow, uncomfortable process of business evolution …And More!   Special thanks to: Maggie Patterson, host of Staying Solo Podcast Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/ Website: http://www.bsfreebusiness.com/ Connect with Maggie on social media: Instagram: https://www.instagram.com/bsfreebusiness/  Threads: https://www.threads.net/@bsfreebusiness TikTok: https://www.tiktok.com/@bsfreebusiness   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336

Talk Copy to Me
Is a Holiday Marketing Campaign Right for Your Business?

Talk Copy to Me

Play Episode Listen Later Dec 12, 2024 24:24 Transcription Available


Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost).This episode breaks down the real pros and cons of holiday marketing (without the sugar coating), plus creative alternatives if you decide to skip the seasonal rush. It's perfect for business owners who want to make smart decisions, not just follow the crowd. You'll learn how to evaluate if holiday marketing makes sense for your business and discover strategic alternatives that might work better for you.__________________________________________EPISODE 144.Read the show notes and view the full transcript here: https://erinollila.com/holiday-marketing-for-small-businesses-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Guts, Grit & Great Business
Doing Deeper Work for Stress Free Sales

Guts, Grit & Great Business

Play Episode Listen Later Dec 3, 2024 61:50


With Tad Hargrave, a trailblazer in conscious business marketing, entrepreneurs find a new way to promote their work without losing themselves in the process. Tad's journey started in his teens when he got caught up in a mix of sales and marketing techniques—some felt genuine, others felt like they crossed a line. After years in the field, he stepped back, questioning what he'd been taught and rethinking how marketing could actually feel good. What he found was a way to market that's both effective and rooted in respect, where integrity and connection take center stage.By 2006, Tad had become one of the first full-time coaches focused on helping values-driven entrepreneurs grow their businesses without compromising who they are. Since 2001, he's traveled across Canada, the U.S., Europe, and online, sharing his unorthodox approach with conscious entrepreneurs, often on a “pay what you can” basis. Now based in Duncan, BC, Tad honors his Scottish and Ukrainian roots, along with his hometown of Edmonton, Alberta (Amiskwaciwaskihegan), by dedicating himself to building a more respectful, human-centered culture. Through his workshops, and in the sixteen books he's written, Tad continues to help business owners find success that aligns with their values.Join us in our conversation as Tad shares insights into resourcefulness in entrepreneurship, highlighting the power of identifying and celebrating unique talents—especially within the Indigenous community. He also discusses ethics in marketing, emphasizing respect, simplicity, and authenticity, along with practical techniques to create a more relaxed, pressure-free atmosphere in sales. Tune in to explore how marketing can be not only effective but also deeply meaningful and aligned with values.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

Talk Copy to Me
How to Use a Brand Messaging Guide (So It Doesn't Collect Dust)

Talk Copy to Me

Play Episode Listen Later Dec 3, 2024 18:34 Transcription Available


Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either.In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF into your secret weapon for consistent, compelling content that actually connects. Learn my practical system for putting your guide to work across every platform (without driving yourself nuts trying to do it all).___________________________________________EPISODE 143.Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-a-brand-messaging-guide-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Visit Erin's website to learn more about her business, services, and products• Come chat with Erin on Threads, Instagram, or LinkedInWant to keep talking copy? Send me a text message!

Talk Copy to Me
What is an Editorial Style Guide? (And Why You Need One)

Talk Copy to Me

Play Episode Listen Later Nov 27, 2024 22:05


Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice.Discover the essential components of an effective style guide, from voice and tone to content rules. Learn how to adapt your message across different platforms while maintaining your brand personality, plus get practical examples of style guides in action for different types of businesses.___________________________________________EPISODE 142.Read the show notes and view the full transcript here: https://erinollila.com/what-is-an-editorial-style-guide-episode/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

Talk Copy to Me
Deconstructing and Rebuilding the Elevator Pitch

Talk Copy to Me

Play Episode Listen Later Nov 19, 2024 27:39 Transcription Available


___________________________________________EPISODE 141.Read the show notes and view the full transcript here: ______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing effortsWant to keep talking copy? Send me a text message!

Healthy Mind, Healthy Life
Mindful Marketing: How to Lead with Heart and Grow Your Business with Carol Kabaale

Healthy Mind, Healthy Life

Play Episode Listen Later Sep 21, 2024 28:35


In this episode of Healthy Mind, Healthy Life, host Sana is joined by Carol Kabaale, a Facebook ads and strategy consultant, to explore the intersection of mindfulness and marketing. Carol shares her journey from a traditional corporate career to becoming an entrepreneur focused on helping online coaches attract high-quality leads through heart-centered, value-driven ad campaigns. She explains how mindfulness can transform marketing strategies, shifting from simply seeking profit to genuinely serving clients. Listeners will gain insights into creating impactful campaigns, setting boundaries, and balancing work with personal well-being.   About the Guest: Carol Kabaale is an experienced Facebook ads and strategy consultant who helps online business coaches grow their presence and revenue through mindful, service-oriented marketing. With over a decade of experience in the field, Carol transitioned from a hectic corporate life to build a career where she could make a meaningful impact while maintaining a healthy work-life balance. Her approach focuses on heart-centered campaigns that prioritize value and connection with potential clients.   Key Takeaways: Mindful Marketing: Marketing from a place of value and heart-centeredness leads to more meaningful client interactions and successful campaigns. It's about touching lives, not just making sales. Authenticity in Campaigns: Carol shares how a holistic health coach's campaign succeeded by leading with a service mindset rather than focusing purely on sales, showing the power of authenticity. Entrepreneurial Journey: Carol's shift from corporate to entrepreneurship was driven by the need for a healthier work-life balance, showing the importance of following intuition and prioritizing personal well-being. Importance of Boundaries: Setting clear boundaries is essential for maintaining balance as an entrepreneur. It allows for personal growth while providing clients with the best version of yourself. Impact of Facebook Ads: Carol explains the power of Facebook ads in measurable, tangible results, and how digital marketing provides more control and insights compared to traditional methods.   Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch, DM Me Here: https://www.podmatch.com/hostdetailpreview/avik  Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind Stay Tuned And Follow Us! YouTube - https://www.youtube.com/@healthymind-healthylife Instagram - https://www.instagram.com/podhealth.club/  Threads - https://www.threads.net/@podhealth.club Facebook - https://www.facebook.com/podcast.healthymind LinkedIn - https://www.linkedin.com/in/newandnew/

Savvy Social Podcast
Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes

Savvy Social Podcast

Play Episode Listen Later Jul 16, 2024 26:43 Transcription Available


If you've ever felt like a marketing hot mess, you're in for a treat.  I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy's journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we'll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying the small, repetitive tasks you can start automating today, and how to avoid common pitfalls.  Plus, we discuss the importance of rest and mindfulness in maintaining productivity. If you're ready to make your marketing more efficient and less overwhelming, this episode is a must-listen.  In this episode of the podcast, we talk about: The surprising journey that led Lucy Reyes to become a productivity expert. The key to identifying which marketing tasks to automate first How small automations can have a big impact on your daily workflow The common mistakes people make when setting up automations How Trello can transform your marketing strategy Why balancing automation with a personal touch is crucial for business success …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Lucy Reyes is a wifey, mama of two, a Productivity + Trello Strategist, course creator, podcaster, membership owner and the founder of Cheers to Productivity. (Does having multiple hats sound familiar? LOL). In 2020, she left her corporate career to go all in and use her Business degree and 8+ years of experience in a much more meaningful way. Now, her passion lies in helping online business owners maximize their efficiency and increase profits without doing more. ♥ You don't need to ‘do it all' - you need to do it well. ✨ Website: http://cheerstoproductivity.com/   Instagram: https://www.instagram.com/cheerstoproductivity/ LinkedIn: https://www.linkedin.com/in/cheerstoproductivity  Cheerful Productive Chats Podcast: https://cheerstoproductivity.com/podcast/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/314

Mindfulness Mode
Mindful Marketing Strategies; Roger Choudhury

Mindfulness Mode

Play Episode Listen Later Jul 4, 2024 24:47


Roger Choudhury is an entrepreneur who has used mindful marketing strategies throughout his adult life. Turning 47 today, he has been an entrepreneur since the age of 19. Roger made his first million by 21 through direct marketing, working with various industries such as energy deregulation and credit card companies. He founded the Business Financial Network during the pandemic, a media company collaborating with publicly traded entities and retirement homes. Additionally, Roger has experience as a cannabis consultant and master grower. Despite personal challenges, including two divorces, Roger is now happily married with three children. His holistic approach integrates mindfulness in both life and business, underscoring the importance of being present and purpose-driven. Listen & Subscribe on: iTunes / Stitcher / Podbean / Overcast / Spotify Contact Info Linktree: linktr.ee/BusinessFinancialNetwork  LInkedIn: Roger_Choudhury Most Influential Person My mom Effect On Emotions My mom is Hindu, and my father is Muslim. We meditate regularly. Eastern civilization is very spiritually advanced compared to Western civilization, and this is well documented. The whole yoga revolution, for instance, began when a bunch of East Indian practitioners brought their knowledge here. I strongly suggest that people not only take time out of their day but also make an effort to spend time with their breath, meditate, drown out the noise, and learn to be comfortable with their self-talk. Self-talk is a crucial aspect of this practice. There's your foreground and background conversation, and the conversation you're having with yourself is essentially the conversation you're having with the universe. Thoughts On Breathing Buteyko is a Russian scientist who developed a breathing method. You can find more about it online; it's been really helpful for me. Additionally, there are various frequency breath training techniques involving specific durations for holding, inhaling, and exhaling. Bullying Story Growing up, my father passed away, leaving my mom to run our restaurant on Bloor and Lansdowne. She was a great cook, but not a businessperson. I spent my early years in Regent Park until age 10, then moved to Jane and Finch. My mom hoped for less racism, but we faced new challenges. In Regent Park, I dealt with rockers and skinheads, and in Jane and Finch, it was a mix of Mexicans, Jamaicans, and other ethnicities. I encountered racism, being called names like “Paki” and “curry eater.” I didn't engage aggressively; instead, I'd ask, “Why are you doing this?” However, in Jane and Finch, I sometimes had to fight back for my belongings. I believe facing adversity is essential for growth. My kids, aged 15, 17, and 19, have never been in a fight, which I find hard to relate to. When I was younger, making plans involved uncertainty, unlike today's instant communication. My son shows me how his classmates share their locations with him, thinking it's an achievement. While each generation faces different challenges, I believe that experiencing breakdowns can lead to breakthroughs. Building mental toughness is crucial, and while inclusivity is important, it should not compromise genuine personal growth. Suggested Resources Book: The Wealth That Money Can't Buy; Robin Sharma App: n/a Related Episodes Growing A Creative Business; Noah Hutton Dissolve Your Energy Blocks To Live An Authentic Life; Debbie Lynn Grace Inspirational Leadership Summit Host, Archana Shetty

Living Legacy Podcast
How I Became a TEDx Speaker: 3 Realistically Mindful Marketing Tips

Living Legacy Podcast

Play Episode Listen Later Jun 14, 2024 16:43


In this special edition podcast episode, Zaakirah Muhammad shares insights into what it's like to be a TEDx speaker. Reflecting on her journey from a childhood eye cancer survivor to a brand cultivating strategist, Zaakirah discusses the path that led her to become a TEDx speaker. She emphasizes the importance of setting intentions and shares three key factors that contributed to her TEDx experience. Tune in for an informative discussion on the behind-the-scenes of being a TEDx speaker. Today, I'm excited to share the behind-the-scenes journey of becoming a TEDx speaker. Discover the insights into TEDx talks, the application process, rehearsals, and final preparations.  [00:02:18] Becoming a TEDx speaker. [00:05:40] TEDx speaker script changes. [00:10:39] TEDx speaker application process. [00:13:41] Overcoming challenges to inspire others. [00:16:14] Prepare for your own talk. Three tips: Dig deep into your passion, connect with like-minded individuals, and focus on developing your personal brand. Look up your favorite influencers who have been on the TEDx stage - there's always something to learn from their journey, especially what happened after the talk went live. Transform into a storyteller by digging deep into your passion, connecting with like-minded individuals, and focusing on personal brand development. Join Zaakirah's email list to learn more about preparing for a TEDx talk. https://bit.ly/masteryourtalk Watch Zaakirah's TEDx Videos: https://zaakirahnayyar.com/tedx Stay updated in the See Life Different Thought Leadership community for insights on overcoming mental challenges in public speaking. Subscribe for branding, love, empathy, and storytelling content! http://zaakirahnayyar.com/join-woc-creatives-membership-community-content-branding-mentor? Zaakirah is a retinoblastoma childhood eye cancer survivor, brand strategist, and TEDx speaker.

Good is What Makes You Feel Well
Mindful Marketing Consulting with Chloe Redmond

Good is What Makes You Feel Well

Play Episode Listen Later May 18, 2024 56:50


Send us a Text Message.In today's episode, I'm talking to Chloe Redmond, the visionary behind Vino Vaquera Consulting – the mindful digital marketing agency where she wears many hats - influencer, social media manager, luxury event designer, and intuitive consultant. After the amazing opportunity to work for Deepak Chopra's global wellness company in 2020 as a marketing coordinator, Chloe realized mindfulness and marketing can co-exist. Now at VVC, she is dedicated to helping entrepreneurs reach their pure potential through intentional and intuitive marketing practices that she also calls Conscious Entrepreneurship. Chloe is also an intuitive healer, meditation instructor, and Ayurvedic practitioner certified by Chopra. Her mission is to teach others how to put their authentic self into play while targeting their niche and discovering creative partnerships and collaborations. Chloe's energy and enthusiasm are contagious! In our conversation, she shares her story and how her intuition has guided her life and helped her better serve her business. As one of her former clients, I'm grateful for all her help and guidance in finding different collaborations that gave more visibility to Mamma Terra's mission and my work. I also have the honor to call her my friend! Take a listen!CONNECT WITH CHLOE:Instagram - @vinovaqueraconsulting e-mail - thevinovaquera@yahoo.comEverything else is on her link tree!Good is What Makes You Feel Well is Mamma Terra's PodcastCONNECT WITH MAMMA TERRA HEALTH COACHING:Sign up for our free weekly newsletter: HEREWebsite: www.mammaterrahc.comInstagram: @mammaterrahcFacebook: MammaTerra.HCLinkedIn: Anna ResendeIf you have an experience or a story you think might inspire or help people listening to this podcast, use the link below to schedule an interview with me.Schedule your interview here!Music credits to Ricardo Ulpiano, Thiago Peixoto, Marcelo Luciano Menino, and Anderson Rodrigo de Oliveira.Podcast art credits to Caroline Kohls - Instagram @carol.kohls.fotography Thanks for tuning in!

Savvy Social Podcast
The Future of Marketing: Community, Experience, and Real Stories

Savvy Social Podcast

Play Episode Listen Later Apr 10, 2024 33:22 Transcription Available


In this episode, I'm continuing the discussion on why this shift to Mindful Marketing is needed now more than ever.  We're in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let's talk about it in this episode.  We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing. I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives.  With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas. In this episode of the podcast, I talk about:  The era of information overload The shift from conversational to "shouting" marketing tactics The need for humanity-centered marketing approaches The concept of "casually curated content" Human storytelling as a brand representation tool My plans for fostering open, vulnerable communication …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-2

Savvy Social Podcast
More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt

Savvy Social Podcast

Play Episode Listen Later Apr 9, 2024 57:36 Transcription Available


Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I'm playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me.  We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing.  Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation.  So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast. In this episode of the podcast, we talk about:  What Mindful Marketing actually is (and why this shift is perfect for me) My evolution into a marketing strategist who cherishes deep connections and community Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being Celebrating a decade in business, the power of community, and aligning with personal values The inspiration and goals behind our rebrand to Mindful Marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   About the Guest Host: Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers. Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s'mores, Broadway musicals and romance novels. Website: https://loveatfirstsearch.com/   LinkedIn: https://www.linkedin.com/in/megcasebolt/  Instagram: https://www.instagram.com/loveatfirstsearch/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1 

Small Business Boss
Mindful Marketing: Andréa Jones Shares Her Social Media Evolution

Small Business Boss

Play Episode Listen Later Apr 8, 2024 39:07


Do you ever feel like keeping up with social media is impossible? Or maybe you don't even care to try in the first place? With social media constantly evolving, and as a business owner, it can be hard to gauge what actually matters and how much time and effort you “should” be throwing behind it.  In this episode, Andréa Jones, a mindful marketing strategist, discusses her evolving approach to social media and her desire to have deeper conversations about its impact.  Topics discussed in this episode include: The importance of aligning your work with your values for long-term satisfaction and fulfillment.  Setting boundaries and privacy in the digital age, including what Andréa shares and doesn't share. How Andréa's business and viewpoint have been evolving, and why she made a point of sharing them publicly as she thought them through.  Her focus is on conversations and conceptual topics over tactical strategies as part of social media.  Andréa's transition from a solo business to an agency and why having a team was essential when managing social media.  The social media landscape is evolving in specific ways, and content creation is no longer the sole focus.  Why is evolving and adapting your approach to social media crucial, and why is there no one-size-fits-all solution? Why transparency and authenticity are key in building trust with your audience and standing out in a crowded online space. What's in Andréa's future vision as a facilitator and shining a light on other experts. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

Social Media Decoded
Mindful Marketing: Balancing Business with Wellness

Social Media Decoded

Play Episode Play 30 sec Highlight Listen Later Apr 3, 2024 6:33


This episode explores the intersections of digital marketing, personal growth, and wellness. It discusses the stressors of digital marketing and the importance of mindfulness in managing them. The episode also emphasizes the significance of wellness beyond work and how it impacts work performance and mental health.Takeaways✨ Digital marketing can be stressful due to the pressure to keep up with trends, manage client expectations, and deliver results.✨ Mindfulness in marketing can lead to better decision-making, enhanced creativity, and improved relationships with clients and colleagues.✨ Prioritizing sleep, exercise, and hobbies can profoundly impact work performance and mental health.✨ Taking a moment to breathe and practice mindfulness is essential in the fast-paced world of digital marketing.Chapters00:00 Introduction00:57 Understanding the Stress of Digital Marketing03:49 Wellness Beyond Work04:46 Conclusion Support the show

Life as a Freelance Writer
216: What is mindful marketing? | Katie Delimon

Life as a Freelance Writer

Play Episode Listen Later Mar 11, 2024 55:11


How mindful are you about what you post online?  Or even how much TIME you spend on these platforms?  Being a mindful marketer (for your business) can create more intention, more impact and more connection with your audience.  If you want to bring more intention (and mindfulness) into your marketing, your social media and your content - join Katie Delimon on The Content Queen Podcast as she shares all her wisdom as a mindset, meditation and yoga teacher.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @katiedelimon.  ⁠⁠⁠✨ ⁠⁠⁠⁠JOIN CONTENT BOOTCAMP FOR CONTENT STRATEGY ⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

Successful Nonprofits Podcast
The Art of Mindful Marketing with Lindsay LaShell

Successful Nonprofits Podcast

Play Episode Listen Later Jan 9, 2024 41:29


Today's guest, Lindsay LaShell, has an important message: Stop wasting your time on random acts of marketing! Instead, make sure your marketing is so well thought out and so well planned that your audience members (be they clients, volunteers, staff, or donors) don't even realize they are being led down a carefully cultivated path.  Listen in as we explore the steps Lindsay walks her clients through to develop and implement a marketing strategy that is intentional, efficient, and effective.  Links mentioned in this episode Lindsay's LinkedIn profile Lindsay's website  Looking for more? Check out these amazing episodes: Unlock the Power of Social Media with Nick Black on Apple Podcasts, Spotify, or our website with show notes Attention-Grabbing Marketing with Dan Schepleng on Apple Podcasts, Spotify, or our website with show notes

Social Media News Live
Mindful Marketing: Harnessing Self-Awareness for Brand Success

Social Media News Live

Play Episode Listen Later Dec 30, 2023 55:09


This week, we journey into the heart of mindful marketing with Angie Robinson, a distinguished leadership and personal development coach. Angie brings over two decades of experience to show how self-awareness and mindfulness can profoundly transform your marketing approach and brand success.Embark on exploring the human mind with Angie as she delves deep into the concept of self-awareness. Understand how knowing yourself, your strengths, values, and beliefs can lead to more intentional and authentic interactions in life and the demanding marketing world. Angie discusses the often-overlooked power of introspection and mindfulness in creating a brand that truly resonates with its audience.Discover the delicate dance between personal and professional development and how one inevitably influences the other. Angie provides practical advice for integrating self-awareness practices into your daily routine, enhancing your marketing strategies, and enriching your personal growth.As we navigate the ever-evolving marketing landscape, Angie emphasizes the importance of staying true to your values and vision. Learn how to harness the power of your unique perspective and transform it into a compelling narrative that captivates your audience. Whether you're an established marketer or just starting, this episode is full of insights for anyone looking to infuse authenticity and mindfulness into their brand strategy.Key Points:The transformative power of self-awareness and mindfulness in marketing.Strategies for integrating personal development into professional growth.Building a brand that's authentic and resonates on a deeper level with your audience.Resources:Angie Robinson Coaching and Consulting LLC - Discover more about Angie's work and how she can guide you on your journey to a mindful and successful brand.Practically Perfect Leader Podcast - Dive deeper into leadership and personal development with Angie's insightful podcast.----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and

Curiously Guided Podcast
Ep.69 | Finding Your Deeper “Why” & How it Impacts Everything, with Maggie Gentry, Mindful Marketing Strategist

Curiously Guided Podcast

Play Episode Listen Later Nov 14, 2023 78:35


Tired of the old way of doing business & marketing? We are too. Which is exactly why we wanted to have this transparent conversation with Maggie. Maggie is such a breath of fresh air when it comes to marketing & supporting clients. She believes that heart and intuition are the keys to an impactful business, and we couldn't agree more. This conversation is a beautiful example of doing things in a way that FEELS GOOD for you, but before you do that, you usually have to start with digging into your deeper “why”. Join us in this conversation as we explore mindful marketing, and how you can uncover your “why” from alllll different directions, plus examples, stories, and inspiration along the way. We hope you enjoy! ☺️ IN THIS EPISODE, WE EXPLORE: ➡️ Maggie's journey of becoming a mindful marketing strategist ➡️ The old way of marketing vs. the new way of marketing ➡️ Balancing inner validation & outer validation ➡️ A look into stepping away from social media while still continuing to grow your business ➡️ Leaning into marketing strategies that make sense for you & how you want to show up ➡️ Exploring your deeper “why” from different perspectives ➡️ How you can start figuring out what your “why” is & allowing it to be your anchor ➡️ Honoring the season of life that you're in ➡️ Implementing radical generosity in your business Links & Resources Mentioned: >> Maggie's Virtual Office Hours >> Maggie's Newsletter Sign up >> Laverne Cox Possibility Model >> Simon Sinek's “Start with Why” Book >> Mariah's Connect & Collab Playbook (Use code COLLABLOVE10 for $10 off) >> Previous episode w/ Keina about finances >> Buy us a coffee/support the podcast >> Get 20% off your next contract with The Contract Shop About Maggie Gentry: Maggie believes that heart and intuition are the keys to an impactful business. As the owner of MaggieGentry.com and founder of Own Your Why®, Maggie supports high-conscious entrepreneurs who are looking to intentionally grow their business with more ease through her unique blend of insightful business coaching and mindful marketing consulting. Maggie aims to become a thought partner to her clients—acting as a confidant and co-conspirator—gently guiding them towards their growth edges, pointing them back to their truth, and redefining how they do business on their own terms. Website: https://www.maggiegentry.com/ Instagram: https://www.instagram.com/maggiegentry_/ Learn more about Curiously Guided: Curiously Guided: the podcast for intentional business owners & curious minds. Where the outer work meets the inner work, so we can create a life, business, and career that feels deeply fulfilling & wildly aligned. ✨ Website: Curiouslyguided.com ✨ Instagram: Instagram.com/curiouslyguided CONNECT WITH THE HOSTS' SHAY + MARIAH:

Feel Good Social Media Marketing Podcast
168 | Mindful Marketing and Mom Wisdom with Megan Phillips

Feel Good Social Media Marketing Podcast

Play Episode Listen Later Aug 15, 2023 42:28


If you've ever wondered how to walk the fine line between speaking your truth and nurturing kindness online, this episode is for you. In this episode of the Feel Good Social Podcast, we're joined by Megan Phillips, a social media savant, and compassionate mom of three. Megan's here to dish out her wisdom on navigating the chaotic seas of online opinions, content strategy, and Instagram's Threads app.Hit Play Now To Hear:⭐ Unpacking the do's and don'ts of expressing opinions online without losing your cool.⭐ Parenting in a digital age: Teaching the next generation to show up online, responsibly.⭐ Megan's content strategy gems that won't make your head spin.⭐ A look at Instagram's Threads app and why it's not the end-all-be-all of marketing.⭐ Being kind and thoughtful online: Because being nice never goes out of style.Sit back and enjoy an episode filled with authentic conversation, tangible tips, and some refreshing perspectives on how we all can be more thoughtful and intentional with our online presence. No fluff, no pretense, just real talk with a side of wit. Enjoy!

From Startup to Wunderbrand with Nicholas Kuhne
Harnessing mindful marketing with Akashic Therapy - Tiffany Chan

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later Aug 3, 2023 45:34


In this podcast, we delve into the fascinating realm of mindful marketing and its harmonious integration with Akashic therapy. Discover how businesses can harness the profound insights of Akashic records to create authentic and purpose-driven marketing campaigns that resonate with their target audience on a deeper level.Tiffany ChanNicholas Kuhne

No Starving Artist
Mindful Marketing 101

No Starving Artist

Play Episode Listen Later Jul 26, 2023 24:35


While some of us hold creative outlets for simply play, expression, and wellness; this episode is for those seeking to uplevel their marketability, make a livelihood from their art, and reach a wider audience. For those who want to uplevel their personal brands, creatively unblock, and share themselves authentically join me for a session. Book a creative consulting session with me ⁠here⁠: https://www.anisabenitez.com/book-online Your support is appreciated; ⁠⁠click here to donate.⁠⁠  #NoStarvingArtist Find me on Instagram ⁠⁠@anisabenitez⁠⁠ and TikTok ⁠@anisabenitez⁠⁠⁠⁠ ⁠My website⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/nostarvingartist/support

Not Just A Pony Ride
56. Putting Your Best Foot Forward: Mindful Marketing with Erin Bevington, COO

Not Just A Pony Ride

Play Episode Listen Later Jun 16, 2023 32:00


 Listen in to hear how HETRA curates their brand including social media, presentations, images, website and more.  COO, Erin Bevington explains our detailed photo and social media policy and how HETRA ensures we are always putting our best foot forward when it comes to marketing. Get access to HETRA's photo policies on our Patreon page: https://www.patreon.com/notjustaponyride

Integrate & Ignite Podcast
454: Mindful Marketing and Crafting Brand Value with May Lilley of Under Canvas

Integrate & Ignite Podcast

Play Episode Listen Later Jun 6, 2023 46:37


Approaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and about crafting interesting, relatable, and relevant ideas that connect with audiences.

Mindfulness Mode
Get A Fresh Look At Mindful Marketing; Roy Furr

Mindfulness Mode

Play Episode Listen Later May 29, 2023 46:55


Roy Furr is a professional marketer, serving as the Chief Marketing Officer and Copy Chief for direct response companies. With his expertise, he assists clients in obtaining a higher number of leads, customers, sales, and profits. Roy's exceptional skills can be attributed to his lifelong dedication to studying psychology and maintaining a consistent meditation practice. In 2005, while enduring a taxing customer service call center job, Roy stumbled upon the realm of direct response marketing. Within a short period, he rose to become the leading marketing specialist at an IT Training publisher, propelling them to secure a spot on Inc. Magazine's prestigious list of America's fastest-growing businesses not just once, but three times. Throughout his life, Roy has been driven by a quest for significance, delving into literature and psychology to gain a deeper understanding. This pursuit led him to the enlightening field of Transpersonal Psychology and the profound wisdom traditions found across the globe. A life-altering event on Christmas Eve in 2001 truly set Roy on his transformative journey. Surviving a car accident that had the potential to claim his life, he embarked on a profound search for meaning. Through his relentless exploration of literature and psychology, he uncovered the profound insights of Transpersonal Psychology and the transformative power of meditative and wisdom traditions. Listen & Subscribe on: iTunes / Stitcher / Podbean / Overcast / Spotify Contact Info Website: www.RoyFurr.com Newsletter: Breakthrough Marketing Secrets Newsletter Podcast: Breakthrough Marketing Secrets Book: The Copywriter's Guide To Getting Paid: How To Land Awesome Clients And Earn A Great Living As A Copywriter Book: The Ultimate Selling Story: Cut Through the Marketing Clutter, Forge a Powerful Bond with Your Market, and Set Up the Sale Using the Hero's Journey of Story Selling Most Influential Person Monty Page (Psychology Professor at University of Nebraska, Lincoln, who discovered Transpersonal Psychology) Effect on Emotions Roy Furr discusses the impact of mindfulness on his emotions, specifically mentioning Tara Brock's rain process. This process involves recognizing the emotion, allowing it to be present, and understanding its message. It also involves nurturing oneself while experiencing the emotion. Roy acknowledges the power of this process, understanding that emotions are a natural part of life. He notes that emotions serve as a means of communication between our body and subconscious mind, as they lack a verbal language. He highlights an example of experiencing emotions related to a physical threat the previous night. Roy emphasizes the importance of recognizing these emotions without becoming consumed by them. He acknowledges that he is not defined by these emotions but rather is experiencing them. He stresses the significance of accepting their presence, listening to their message, and taking care of oneself accordingly. Thoughts on Breathing Roy Furr acknowledges the significance of conscious breathing but also highlights some challenges associated with it. He finds that when he becomes too aware of his breath or breathes deeply, he experiences a sense of oversaturation with oxygen, which doesn't feel beneficial to him. Instead, Roy prefers practicing mindful breathing, focusing on being present and spending slightly more time exhaling than inhaling. He mentions various breathing techniques he has explored, including box breathing (in for four, hold for four, out for eight) and the Wim Hof method. While he doesn't consider himself an avid practitioner of the Wim Hof method, he recognizes its potential effectiveness. Roy values the ability to self-regulate through the breath, recognizing that inhaling activates and exhaling relaxes the body. By managing the breath, one can influence the nervous system. He highlights the importance of adjusting the length of the exhale and inhale to achieve desired states of relaxation or activation. In summary, Roy Furr emphasizes the benefits of mindful breathing, preferring a balanced approach that suits his own experience and needs. He sees breathing as a means to regulate the body and influence the nervous system, allowing for increased self-awareness and control. Suggested Resources Book: Radical Compassion by Tara Brock Book: The Copywriter's Guide To Getting Paid: How To Land Awesome Clients And Earn A Great Living As A Copywriter Book: The Ultimate Selling Story: Cut Through the Marketing Clutter, Forge a Powerful Bond with Your Market, and Set Up the Sale Using the Hero's Journey of Story Selling App: Insight Timer Bullying Story Roy Furr shares an incident at the local fencing club where he made eye contact with a guy who became confrontational. Despite feeling activated, Roy used his mindfulness practice to remain calm and extract himself from the situation. He recognized that the guy's behavior might have had nothing to do with him and could be attributed to personal issues or trauma. Roy reflects on the importance of understanding others' struggles and not taking their actions personally. He relates this perspective to his conversations with his children, advising them to show kindness while setting boundaries and recognizing that people's behavior often stems from their own challenges. Related Episodes Mindfulness in Marketing, Affiliate Institute Co-Founder, Mathieu Jang Email Marketing Mindset With Doug Morneau Mindful Marketing From Within; Cindy Schulson A Fresh Look At Mindful Marketing Roy Furr advises that mindfulness is a practice rather than a quest for perfection or attaining enlightened states. He compares it to other practices like weightlifting or strength training. The goal is to develop an automatic response of awareness even in challenging moments. By intentionally practicing awareness, the brain forms connections and patterns, making mindfulness a natural way of being. Ultimately, Roy emphasizes that mindfulness is about consistently practicing mindfulness itself. Special Offer Are you experiencing anxiety & stress? I'm Bruce Langford, a coach, and hypnotist helping fast-track people just like you to shed their inner bully and move forward with confidence. Book a Free Coaching Session to help you get to a more satisfying life, feeling grounded and focused. Send me an email at bruce@mindfulnessmode.com with ‘Now is the time' in the subject line. We'll set up a call and talk to see if this is the right time for you to get unstuck.

Super Real Human
Ep. 89-Mindful Marketing Minute: Crafting Your Reintroduction Post

Super Real Human

Play Episode Listen Later Mar 2, 2023 9:18


Maura discusses how to introduce yourself online in this episode of Super Real Human. She suggests spending time in communities where you can share your vibe and energy, while also providing details about what you do and how you can help others. She recommends creating an intro post that is not pitchy and is more conversational and story-driven. Maura also suggests spending more time on sites like Alignable and LinkedIn, as well as having your profile page polished and ready to go. With these tips, it is possible to make the most of your five to ten minutes of online time and find yourself in new groups. Click HERE or visit lillablu.com/mondays for  Monday's are for Marketing: The Membership   Are you an entrepreneur and need to learn, build, and implement real meaningful marketing for your small business? Visit the LillaBlu website so that you can grow and succeed in your business.     Need more inspirational guidance on how to make your passion a reality? Follow Maura on Facebook and Instagram. Maura shares strategic analysis, creative development, implementation, growth, and management.    Maura wants to hear from you and why you are here! Send Maura an email and share who you are and what your passion is.   

Juega tu Juego
Ep. 63: Mindful Marketing con la Dra. Migdalia Núñez

Juega tu Juego

Play Episode Listen Later Mar 1, 2023 49:43


En la siguiente concurrente conoceremos sobre el Midful Marketing con la Dra. Migdalia Núñez. Este contenido lo trabajamos para el evento Juego Empresarial. Tienes que escuchar este episodio y compartir. Si les gustó este podcast, no olviden suscribirse y darle like, comenten si les gustarían más partes sobre estos temas. Instagram: https://www.instagram.com/proelconnect/ Facebook: https://www.facebook.com/proelconnect Página Web: https://proelconnect.com/ Academia de Cursos: https://cursos.proelconnect.com/ Certificaciones Profesionales: https://catalog.mindedge.com/proelcon... --- Send in a voice message: https://anchor.fm/rafael-rodriguez33/message Support this podcast: https://anchor.fm/rafael-rodriguez33/support

The Katie Lance Podcast
Mindful Marketing | Interview with David Greenspan

The Katie Lance Podcast

Play Episode Listen Later Dec 7, 2022 42:14


Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more!We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare like the big brands do - regardless of budget, how to take the online offline and how real estate agents can dominate their market in 2023.I know you will enjoy this conversation - listen on YouTube or on our podcast!About David:David Greenspan, CEO & founder of #MindShare101 is a Nationally recognized Keynote Speaker, Trainer and Coach who helps Sales Professionals and Businesses improve their Sales and Marketing efforts, by bridging the gap between your online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and a real approach is designed to motivate you and give you the advice you need to know! David's goal is to help you build MindShare, creating a top-of-mind intuitive instinctive reaction, so when people think of the product or service you offer, they think of your name first, always putting you in the right place at the right time to take your business to the next level.Additional links: Download David's free marketing resource here  Connect with David on Instagram Connect with Katie on Instagram Do you have ideas for topics for our podcast? Email me at katie@katielance.com

The Conscious-Preneur
How to Attract Intentional Buyers Through Mindful Marketing with Wendy Manganaro

The Conscious-Preneur

Play Episode Listen Later Nov 27, 2022 55:30


Digital marketing strategist and founder of the boutique agency, Social Abundance Marketing, Wendy Manganaro knows that the best social media doesn't start on a specific platform or with a marketing tactic, but instead, consistently marketing where your target market hangs out at. Specifically, Wendy works with female entrepreneurs who want to turn their gift to heal others into an income. She teaches them to be consistently visible in a way that evokes their potential clients to buy intentionally. During our time together, Wendy and I discuss: Unblocking your marketing mindset Developing an authentic marketing strategy and processes  Creating a marketing strategy that attracts the right potential buyers Ensuring that your marketing strategy is right for you, your company and the people you want to attract The best way to connect with Wendy is on LinkedIn or by emailing her at wendy@socialabundancemarketing.com  

Growth Experts with Dennis Brown
GE Ep 283 [2020] - Over $250k in Ecom Sales in 24 hrs w/ No Paid Ads w/ Jordan West

Growth Experts with Dennis Brown

Play Episode Listen Later Aug 1, 2022 23:39


  Jordan West is an entrepreneur who almost went bankrupt owning a Mexican chain restaurant. He's built multiple 7 figure businesses and now helps eCommerce stores move from 6 to 7 figures in revenue using strategies he uses on his own business. Jordan and his family own a clothing brand called Little & Lively, as well as an eCommerce marketing agency called Mindful Marketing. He also hosts the Secrets to Scaling Your eCommerce Brand Podcast. Jordan is here to speak on how he was able to generate over $250,000 in eCommerce sales in 24 hours with no direct paid ads.   Tune in to learn the steps he took to develop his strategy, including gating his website, creating a VIP group, and an SMS list. Jordan explains how he's able to scale a very personal message that's included with every purchase and shares two books that helped him on his entrepreneurial journey.  During this interview, we discuss:  2:37 – About his eCommerce brand, marketing agency, and mastermind   6:00 – The breakdown of Jordan's strategy for generating revenue: VIP group + SMS list  12:22 – With paid ads, how did you get people to go from a Facebook ad onto the SMS list?  13:53 – How often to message people on your SMS list  15:10 – Password protecting your website during launches  16:38 – How many products/SKUs did you release in this launch?  17:00 – The caveat to paid ads  17:50 – The special extra they're including with every order + How they're managing it at scale  19:32 – Some valuable strategies aren't scalable  20:13 – Jordan's favorite growth tool   20:55 – Jordan's most recommended book  22:18 – How to connect with Jordan  Plus, a whole lot more!  Jordan's Websites: Contagious by Jonah Berger  Shopify Profit First by Mike Michalowicz Mindful Marketing Little & Lively Join Jordan's Mastermind Email Jordan ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

The Smart Passive Income Online Business and Blogging Podcast
SPI 592: How to Market Mindfully with Daphne Gomez

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Jul 8, 2022 20:58


# 592 Ever feel like your marketing is too salesy? The question is, can you stay true to yourself and still attract customers? You can! In fact, being upfront will likely lead to better results. That's why Daphne Gomez is taking over the show today to talk about mindful marketing. This is another installment in our Teaching Friday series, where we invite members of SPI Pro to share their expertise with our listeners. Daphne has mindful marketing down to a three-step process: creating your brand values, developing a brand tone of voice, and auditing your current approach with your core values in mind. These practices will help you attract the people you can best serve, the ones who will become your supefans and help you have a bigger impact. Show notes and more at smartpassiveincome.com/session592.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.