Podcasts about amplify your success podcast

If you're serious about scaling your impact and unlocking high-value opportunities, you need to build what I call a million dollar visibility network.  This isn't just about collecting contacts or booking appearances—it's about creating intentional, trust-based relationships that consistently open doors to collaborations, referrals, and platforms that can amplify your authority. In episode 445 of Amplify Your Success Podcast, I'm breaking down why your next-level growth doesn't come from marketing alone—it comes from being plugged into the right network. I share what it really means to cultivate a visibility ecosystem that positions you as a go-to expert and how the ripple effect from these connections can rapidly accelerate your business growth. If you've been feeling like you're hustling too hard for every opportunity or relying on strategies that don't scale, this conversation will give you a powerful shift in perspective—and the first steps to building your million dollar visibility network.   Key Takeaways: [3:07] The difference between visibility that feels like a grind and visibility that creates momentum [5:34] Why a million dollar visibility network is about depth, not just reach [8:02] How trusting relationships in your network lead to high-quality opportunities [10:51] The hidden value of "borrowed influence" and how it multiplies your exposure [13:20] Why showing up consistently and being generous builds visibility equity [17:12] How your network can become your most valuable business asset [19:36] The mindset shift from solo hustling to collaborative scaling [22:10] Key strategies to start building your million dollar visibility network now   Resources Mentioned in This Episode: FREE GUIDE & SCORECARD: Feel like the best-kept secret? This proven framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here.  

Ever feel like you're stuck around a challenging decision - you know you need to gain clarity, but none of the steps forward feel aligned? What if you knew that not making the decision is actually creating an energetic block to your growth, your motivation and to moving forward your vision and goals? Making those tough decisions, even if there is some fall out, can actually propel you forward. Inside episode 444 of Amplify Your Success Podcast, I share the behind-the-scenes truth about the tough—but powerful—decisions I've made over the years that ultimately accelerated my success. From walking away from misaligned partnerships to raising my rates (even when it felt risky), to letting good team members go, these hard calls have always been the gateway to my next level of growth. I'll walk you through what makes a “hard” decision feel so heavy, how to recognize when you're stuck in indecision, and how to lean into the kind of bold, aligned choices that move your business forward with more clarity, confidence, and momentum. If you've been circling a big decision, or feeling like something has to change to grow—you'll want to tune in. Key Takeaways:  [2:32] Why the decisions that feel “hard” often catapult your next breakthrough [5:40] Signs that something in your business is out of alignment [7:25] When your soul knows something is complete—but fear keeps you stuck [10:04] The difference between quitting and releasing [11:43] What happens when you hold onto offers, clients, or projects that no longer serve you [15:09] How “death and rebirth” moments in your business lead to massive clarity [18:42] Why a power leak can slow your growth and how to clean it up [22:30] How making hard decisions can actually restore momentum, revenue, and ease   Resources Mentioned in This Episode: Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Want to speed up your path to clarity (and get my support to make that bold decision?) Book one of three power-packed strategy sessions. Details here. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here.

What if your mission-driven message could reach millions—but something's getting lost in translation? If you've ever felt like your heart-centered vision isn't landing the way you hoped, or your content isn't connecting with the right audience, this episode will feel like the missing link. In episode 438 of the Amplify Your Success Podcast, spiritual teacher and conscious parenting expert Cathy Domoney joins me for On Air Coaching to help her refine the core message behind her movement. Cathy has decades of experience transforming family dynamics, but like many impact-driven entrepreneurs, her message felt too broad—and wasn't creating the ripple effect she envisioned. Together, we dig into what I call the “Lighthouse Message™”—that magnetic, clear, purpose-driven message that not only resonates with your ideal clients, but makes your platform unignorable. You'll hear how we uncover Cathy's unique positioning, cut through the noise, and reframe her message in a way that amplifies her reach and supports her next-level visibility. If you're building a movement, launching a brand, or wanting to serve more people with your voice—this coaching session will show you how to turn inspiration into impact with messaging that scales.   Key Takeaways: [3:34] What Cathy Domoney's movement is really about—and why the current message was missing the mark [6:12] How to know if your message is too broad (and what to do about it) [9:45] The Lighthouse Message™ concept and how it helps attract your ideal clients [11:51] What makes a message “repeatable” and “scalable” so it works across platforms [13:33] Aligning your message with the actual transformation you offer [17:24] The role of archetypes and brand positioning in message clarity [20:12] Why your message must lead with a clear, grounded result—not just inspiration [23:49] How to turn an internal mission into external magnetism [27:05] The emotional shift that happens when you finally find your Lighthouse Message™   Resources Mentioned in This Episode: Ready to discover your Lighthouse Message™ and become unmissable in your market? Apply for my Authority Accelerator program. Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here.  

Ever feel like email marketing is more pressure than progress? If you've been second-guessing your subject lines, worried you're emailing too much (or too little), or thinking your list is “too small” to make sales, this conversation is for you. In episode 442 of Amplify Your Success Podcast, I'm joined by Jenny Roth, a relationship-first copywriter who's helped hundreds of female founders simplify their email marketing and get better results—without needing a huge list. We unpack how to shift away from outdated “volume-over-value” tactics and into a smarter, more aligned approach rooted in trust, storytelling, and strategic timing. Jenny shares why some of the best sales emails are the ones that sound most like you, what to send when you're not launching, and how to turn even a tiny list into a profitable one. We also explore pre-launch strategy, content planning, and the mindset shifts that help you finally enjoy writing emails (yes, really!). Whether you're in a launch season or just looking to build stronger connections between sales, you'll walk away with easy-to-implement tips for email success—starting now. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:  

Booking the wrong guest can cost you time, energy, and trust with your audience—and most hosts don't realize that until it's too late. But booking aligned, valuable guests for your show can boost listens, grow your audience and even help you attract clients. In episode 441 of Amplify Your Success Podcast, I'm diving into part two of my podcast guest strategy series by showing you how to vet potential guests before you ever hit record.  This isn't just about picking interesting people—it's about protecting your platform, your brand, and the trust you've built with your listeners. In part one, I covered the core factors that make someone a great guest. But in this episode, I'm sharing the actual vetting process I use to ensure every guest is aligned, collaborative, and positioned to elevate the show—not just fill an episode slot. From pitch forms to social media audits and pre-interviews, I'm taking you behind the scenes of how I filter for quality, fit, and shared values. If you've ever regretted booking someone—or you want to avoid that entirely—this episode will help you build a guest process that saves time, protects your brand, and leads to stronger interviews.   Key Takeaways:    [1:41] Why your podcast is an asset—and how guest misalignment can harm your brand or waste your time. [2:26] How a guest management toolkit can simplify your entire vetting process [3:50] Why we ask every potential guest to complete a pitch form (and what it reveals) [5:25] How to assess whether a topic adds value—and aligns with your audience [7:28] Why it's okay to ask for a better topic (and how to do it professionally) [8:00] The collaboration question that filters out transactional guests [8:57] What your guest's social media says about their reach—and the fit for your show [10:33] How listening to sample interviews reveals red flags before you hit record [12:49] The review and ratings test we include—and what it tells us about their follow-through [14:29] Why it matters who submits the pitch: agent vs. the expert themselves [16:26] How to streamline your guest process and eliminate wasted time   Resources:  Guest Management & Authority Podcast Toolkits: Streamline your booking process and elevate guest quality - MelanieBenson.com/resources Part 1 of this miniseries (Episode 440: The Perfect Guest Factors That Grow Your Show) - https://amplifyyoursuccesspodcast.com/

Ever wonder why some podcast episodes that you air create a ripple of new listeners and leads while others fall flat? If you've been investing time interviewing guests but not seeing your show grow, or you're preparing to launch and want to build momentum from day one, this episode will help you set the right foundation. In episode 440 of Amplify Your Success Podcast, I'm breaking down the guest factors that can make or break your podcast growth. After hosting hundreds of interviews, I've developed a clear framework for identifying which guests align with your show's goals, values, and growth strategy and which ones may quietly derail your momentum. I'll walk you through the three core areas I evaluate every guest on: value, energetic alignment, and reach.  If you're serious about building a podcast that fuels your authority and generates real results, this episode will help you curate conversations that actually move the needle. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:   https://melaniebenson.com/coaching Key Takeaways:  [1:20] Why “just any guest” can be a major misstep if you're using your podcast as a growth strategy. [3:19] A free resource for guest experts who aren't seeing traction from their podcast interviews. [6:00] Why even big-name guests aren't always a good fit—and how I vet every single one. [7:41] The three core areas I use to qualify guests: value, energy, and reach. [9:54] Why overlapping too closely with your own offers can confuse your audience (and cost you clients). [13:15] What values alignment really means—and how it protects the integrity of your show. [16:59] Red flags that indicate someone leads from ego, not impact. [19:34] The myth of “celebrity guests” and why some big names don't help grow your audience. [22:29] What I look for in a long-term collaborator—and how one podcast interview can tell you everything you need to know.   Resources Mentioned in This Episode:  Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients   

Have you ever wondered why so many business collaborations feel one-sided—or if they're even true collaborations at all? I've been seeing a surge in requests to “collaborate,” but so much of what's being called collaboration these days is really just self-serving promotion in disguise. Today, I'm pulling back the curtain on the myths surrounding business collaborations, revealing what it really is (and isn't), and inviting you to step into a more intentional and abundant way of co-creating with your peers. For years, collaboration has been at the heart of how I've built my business, but I've noticed a troubling trend: opportunities that are labeled as collaborations but function more like affiliate campaigns, simple podcast guesting requests, or even paid visibility spots. These aren't true partnerships. Real collaboration goes beyond tit-for-tat arrangements and requires genuine relationship-building, aligned values, and the willingness to give without expectation. It's about nurturing opportunities that benefit everyone involved—and creating ripple effects of growth and impact long after the initial connection. Inside episode 439 of Amplify Your Success Podcast, I'll walk you through clear examples of what collaboration is not, how to spot red flags, and ways you can spark powerful, mutually beneficial partnerships among like-minded experts. I also share my core framework for cultivating “million dollar visibility streams” and actionable tips for assessing where your current efforts might be falling short of authentic collaboration. If you've ever felt burned in a partnership or want to unlock a new realm of abundant possibilities by amplifying your authority and sharing value with true peers, this conversation is for you. Let's rewrite the rules of collaboration together and make a greater impact in our communities. Key Takeaways:  05:33 Why calling something a collaboration (when it's not) could actually turn off your best opportunities instead of attracting them.  06:45  The one thing that will erode trust—and collaborations—before they ever get started. 08:40 The difference between a collaboration, affiliate promotion, and paid opportunities.  10:13  The right approach to collaborations that will bring you consistent and long-term results.  13:10 Proven types of collaborations that have paid off for me over and over again.    Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here  

What if you could have more premium sales calls -  without feeling pushy or salesy? Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques).  The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low. Feeling called to help more people, but struggling to scale your service beyond 1:1 work? Maybe you've thought about launching a group coaching program or membership, but the logistics—and doubts—keep holding you back. Or perhaps you have a program already, but it's not quite gaining traction yet. Either way, if you're craving more income and impact without burning out, this episode is going to be a game changer.  Imagine designing a membership program that not only addresses your clients' needs but eliminates scheduling headaches, fosters true community, and positions your offer as the clear “heck yes” solution in a crowded market.  In episode 438 of the Amplify Your Success Podcast, I take you behind the scenes with an On Air Coaching Monetization Session for Kim Guche, an experienced speech pathologist who helps overwhelmed moms of high-needs children. I help her work on her offering suite strategy, break down the hurdles of group program logistics, price points, community building—and show her how to create something her audience will genuinely value and want to share with others. On air, we mapped out how Kim can roll out a membership-based model—the “Calm Mom Community”—with the right blend of resources, connection, and flexible participation, so no mom feels left behind. Tune in to hear practical tips, creative solutions, and heartfelt encouragement for anyone ready to amplify their impact (and results) by serving more clients through leveraged offers.   Key Takeaways: 04:34 Discover Kim Guche's unique expertise supporting overwhelmed moms of high-needs kids—and learn why targeting the right ideal client can amplify both your impact and results. 06:29 Find out how clarifying your program's vision and outcome fuels confidence and momentum—essential for launching your own scalable group experience. 10:55 Learn the secret to building a compelling offer suite—while maximizing your income and impact. 11:44 Uncover the “magic wand” exercise: how imagining your dream program helps you design offerings clients are already asking for (and ready to buy!). 14:54 How to think outside the box and construct different ways of creating a group program that will appeal to your buyer and light you up. 18:03 How to find the sweet spot for pricing your new offer: How to assess what feels like a “no-brainer” for clients while ensuring your revenue goals are met. 19:54 The membership model blueprint—why recurring value, community, and clear deliverables can differentiate your program from free alternatives and foster true transformation. 23:40 Discover easy ways to tier your offerings—so clients can “upgrade” for more access, and you can grow your revenue with less burnout. 26:58 Learn the step-by-step path for your beta launch: Start small, refine with real feedback, and grow your membership with confidence and clarity.   Resources Mentioned in This Episode:   Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!   

You've heard you need to be visible to attract a steady stream of clients, right?  Spending time being visible when it doesn't produce quality results is sooo frustrating. And if you are seeing prospects coming in, are they recognizing your value and quickly saying YES to working together? One of the most common mistakes experts make when it comes to visibility is jumping straight into getting booked on podcasts without having critical components like a compelling topic, Lighthouse Message™ strategy, and a client conversion system.  And for many talented entrepreneurs who invest in coaching programs or booking services to speed up results, they've found the experience “under-whelming” and doesn't really help them shift into success. Today, I'll take you behind the scenes of my popular program, Authority Accelerator, and share why I've designed my program completely opposite what many celebrity coaches offer, sidestepping the typical scaling trends, to ensure transformation occurs for my clients.  In episode 436 of Amplify Your Success Podcast, I'm pulling back the curtain to demystify the process of accelerating authority in today's marketplace. I'll also address the current revolution happening in the coaching industry and why I'm not just another coach removing myself from my program to offer on-demand videos. Instead, I focus on transformation, not just information, guiding my clients through personalized strategies that generate real results. I'll discuss why many invest in coaching but don't see results – and how The Authority Accelerator program is more than just a course—it's a comprehensive system designed to equip you with a strategic messaging plan, helping you maximize your visibility and convert listeners into leads. I'll discuss the unique approach of integrating insights from the trenches of today's market, teaching you how to pitch effectively, refine your message, and leverage your social platforms for more impactful engagement. If you're tired of information overload and are seeking transformative results for your business, this episode will guide you on the path to becoming an unignorable authority in your field. Join me as we explore how to amplify your visibility and achieve authentic business growth. Key Takeaways:  00:01 One of the most common mistakes in visibility efforts—diving into bookings without having a compelling strategy or client conversion system.  02:52 Why many people feel disappointed with coaching results why ‘information' is not the answer. 04:50 Why clarity on your Lighthouse Message™ can make all the difference in attracting leads and clients.    06:47 What happens when you don't have a strategic marketing plan in place.  08:20 The role of personal interactions and real-time guidance in transforming your coaching journey.  09:39 One of the key reasons why you can take other coaching programs but not get results. 10:14 How I activate the visibility multiplier effect that is constantly producing interviews, speaking opportunities and client leads.  11:35 The evolution of effective client attraction—why outdated strategies might be holding you back.  14:44 Avoiding mistakes with VA delegations and understanding the nuances of pitching and visibility management.  16:04 What a visibility sprint is and how it connects you with your ideal audience and achieve real business growth. 16:59 How to harness the power of a compelling topic and strategic storytelling to captivate audiences.  18:59 Leveraging established relationships and introductions to amplify your voice in the podcasting world.  22:19 Exploring the potential of a well-defined authority positioning and visibility strategy for exponential growth.   Resources Mentioned in This Episode:   Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

Just because you host your own podcast, doesn't mean it's going to attract clients right away. A podcast is a powerful platform to share a valuable message, but there are many key factors to transforming your show into a powerful client magnet. If you are facing the challenge of making your podcast the top of your sales funnel but not seeing results, this episode is for you. Eavesdrop on episode 435 of Amplify Your Success Podcast as Melanie Benson does an On Air Coaching Monetization session for Hope Pedraza. Hope is determined to make her podcast shine as the cornerstone of her client attraction strategy, but she hasn't seen the results. Melanie works with Hope to pinpoint gaps in her messaging and visibility strategy, focusing on crafting a compelling Lighthouse Message™ that seamlessly aligns with her valuable offerings. Throughout this session, Melanie helps Hope navigate the process of refining her podcast's message, crafting it to resonate deeply with her target audience and communicate her expertise effectively. They touch upon the importance of specificity and how it can significantly enhance client attraction. If you're looking to really give your podcast a boost, tune in to pick up some game-changing strategies. It's all about getting your content to click with the right audience and guiding them on the journey you want them to take. If you're ready to tweak how you present yourself and really nail down a message that hooks the right clients, trust me, you'll want to catch this episode.   Key Takeaways: 06:53 Discover the secret to making your podcast consistently draw in ideal clients. 09:40 Uncover the exact messaging tweaks that could be the difference-maker for your podcast's success. 10:20 Find out why aligning your podcast's name and message with your expertise can transform it into a powerful top-of-funnel tool for attracting ideal clients. 13:20 Uncover the power of specificity in your messaging and how it can turn unaware prospects into eager clients!  16:33 Discover how a powerful Lighthouse Message™ can act as a beacon, attracting your ideal clients and aligning your communication for greater impact. 17:47 Learn how understanding your human design can align your efforts and enhance your connection with your audience for greater business success 20:15 Discover why starting with a clear offer and aligning your podcast content around it can sharpen your focus and enhance client attraction 21:50 Discover how ‘specificity sells' to attract your ideal client faster.   27:33 Hear Melanie's advice on creating lead magnets that naturally lead potential clients toward your offerings.   Resources Mentioned in This Episode:   Would you like to be considered for an On Air Coaching session for Monetization & Visibility? We've opened up 3 more sessions! Apply here. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

When you're facing a major life change, it's pretty common to feel overwhelmed. Change can surface massive fear and uncertainty that can become paralyzing, and make taking bold, transformative steps feel out of reach, leaving you to wonder if you're really ready for what's next. But what if fear isn't the enemy? What if it's actually a misunderstood ally just waiting for a new perspective? In episode 434 of the Amplify Your Success Podcast, Tracy Litt, a teacher of science and spirituality and the founder of The School of Becoming, joins host Melanie Benson to explore how to change your relationship with fear through both scientific insights and spiritual wisdom. You'll learn how fear, often seen as a barrier, is actually a natural part of your journey toward personal growth and professional success. Tracy shares her thoughts on embodying the version of yourself that has already reached your dreams and reveals the tools to help you expand your ability to feel even when everything seems uncertain. Tracy, an internationally best-selling author known for her TED Talk "Dear Fear, It's Not You, It's Me," takes listeners on a transformative journey to grasp fear's true purpose. She helps entrepreneurs redefine fear as a protective force and discusses how connecting with the version of yourself that's already thriving can lead to success beyond your wildest dreams. Tune in to discover how you can shift your mindset, redefine fear, and step into the leadership role you were always meant to fill. Key Takeaways: 01:50 Melanie shares her personal growth journey and mindset tools crucial for taking bold leaps, even when fear stands in the way. 02:40 How to expand your capacity to feel and redefine fear even when life feels incredibly challenging. 03:20 Hear Tracy's journey from a single mother on food stamps to a seven-figure success story. 04:25 How to shift your relationship with fear to reclaim your power and amplify your potential. It's not the enemy but a protective force.  06:44 Why you shouldn't push fear away but understand why it exists and how to use it.  09:24 Discover practical ways to connect with the version of you that has already achieved your dreams, and how to let that future self guide your current actions. 15:18 How to get the literal blueprint of your behaviors, actions, and words—and how to let that version of you lead.  13:24 A quick visualization to help you access your future self and unlock the clarity you need to create the life you desire now. 14:27 How to strip away excuses and focus on the behaviors, actions, and mindset needed to lead in your next evolution. 18:18 The importance of emotional safety and how to shift from scarcity and fear to expansive, high-level alignment. 19:04 How unresolved trauma and suppressed emotions keep you stuck, and the process of releasing them so you can access the intuitive clarity that will guide your greatness. 22:58 The difference between intuition and fear, and how learning to trust your intuition allows you to take expansive action, rather than shrinking back.   Resources Mentioned in This Episode:   Take Tracy's Free Ascension Assessment here  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

What if you could land your next 10 podcast guest expert appearances without paying for expensive booking services and or relying on your VA to figure it out?  Many experts struggle to get booked on podcasts because they don't *really* understand what show hosts are looking for, often relying on outdated methods or using agencies that have a “spray and pray” approach to bookings. For over a decade, I've used a strategic visibility strategy to land high-quality guest appearances that keep guest appearance invitations rolling into my inbox  – without costing me a dime. Inside episode 433 of Amplify Your Success Podcast, I'll share innovative ways to sidestep the pay-to-play model and debunk common myths around podcast guesting. Whether you have brand credibility or you're building your platform from scratch, the right strategy can turn your guest appearances into a driving force for your business growth.    Key Takeaways:  05:29 Why ‘being everywhere' is a myth—and what actually drives real audience engagement and impact. 09:06 What you need to know before hiring podcast booking agencies. 10:26 The strategy that many PR firms or VA's miss when getting you booked.  13:54 The stats and math that prove how podcast guesting is your best bet for getting aligned clients.  16:20 How to create connection and a conversation that converts instead of relying on social media reels. 17:22 Why it's not about chasing exposure or podcasts, and the mindset shift that will get you booked on shows that get you clients.  18:05 How to create a compelling topic that makes you unignorable to hosts 19:57 Why cultivating a consistent social media presence can boost your podcast booking chances 22:19  How to open doors when doors aren't already open  24:14 How to create your own buzz around your brand, and claim your authority in a way that attracts more opportunities. 28:29 How to ramp up your visibility strategically, get a massive ROI, and monetize your message.    Resources Mentioned in This Episode:   Join The Visibility Velocity 5-day LIVE, online experience and finally turn visibility into a predictable flow of premium clients and game-changing opportunities. Save Your Free Seat Here Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here  

Are you ready to find out if your content is getting you ‘friend zoned' or ensuring you are an in demand expert? So many experts and coaches find themselves frustrated with a common challenge: creating content that goes beyond a few likes and comments so your posts get leads raising their hands for your solution. There's a significant distinction between creating content for views and crafting it for client attraction, particularly on platforms like Instagram where algorithms constantly shift. If you want to become an in-demand expert that converts more clients and transitions Instagram views into valuable client relationships eavesdrop in as Melanie does an On Air Coaching Monetization session for Cathy Johnson on episode 432 of Amplify Your Success Podcast. Melanie reveals what's really moving followers to become paying clients with her Authority Accelerator Method – and highlights the art of storytelling, the importance of reinventing authority, and crafting compelling lead magnets that resonate with an audience's desires. She walks Cathy through a common content trap: following trends that get you likes versus using tried-and-true content methods that build a real connection with potential clients. As you listen in, you'll hear the key strategies to amplify Cathy's authority and visibility, emphasizing the importance of two Authority Accelerator factors: a powerful Lighthouse Message™ strategy and a signature framework. Cathy leaves with a key distinction: amplifying authority isn't just about visibility; it's about strategically crafting a compelling narrative that speaks directly to the transformation your audience craves. Eavesdrop in to discover how Cathy can recalibrate her approach to creating engaging, transformational content and why sharing her personal stories can catapult her authority and impact. If you're ready to learn how tailoring your messaging can make all the difference in attracting the right clients and revolutionizing your brand, this episode is an unmissable resource.   Key Takeaways: 02:59 Discover if you're likable or in demand, as Melanie does an On Air Coaching & Monetization & Visibility Hot Seat with Cathy Johnson.  05:21 Melanie isolates what the real issue is with Cathy's social media content and lead generation activity. 12:05 Why storytelling is crucial for converting social media followers into clients. 12:50 The importance of creating desire-driven messaging that creates a desire for transformation rather than just providing information.  13:06 How to differentiate your brand by highlighting your unique personal transformation journey. 15:05 Reinventing your authority to stay relevant in a changing market. 19:04 Why understanding your ideal audience's specific transition points matters and how it ties into your messaging.  21:56 How to make a lead magnet intriguing and relevant, so it naturally leads potential clients towards your offerings.  24:37 How ‘clever' gets in the way of desire, and how Lighthouse Message™ can create more desire so your prospects say YES.  29:57 Bonus tip on continuing to build and grow your audience.    Resources Mentioned in This Episode:   Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here  

When you've invested years into creating must-have offers and perfecting your craft, yet your client growth continues to be sluggish, you might begin to wonder what secret strategy you are missing. It's frustrating—watching others grow while you're stuck in the same cycle, relying on the occasional referrals, wondering why new prospects aren't reaching out.  The truth? Your business isn't broken—you just need a better client engine for growth.  In episode 431 of Amplify Your Success Podcast, Christine Campbell Rapin breaks down the myths of complex business growth and offers a refreshingly simple approach to finding and converting your next client. She focuses on the three non-negotiable business foundations that are essential for scaling your client growth engine. She emphasizes the importance of recognizing client patterns, creating a strategic road map, and knowing the right moment to make compelling offers. These core components are the cornerstones that Christine believes will simplify the business growth journey and consistently lead to success. Christine, a seasoned business advisor and international best-selling author, supports listeners with her expertise, underscoring the importance of being in the right rooms and making strategic moves. As she shares her proven methodologies to solve the challenges of client engagement and acquisition, she'll guide you in converting prospects into clients by systematically addressing challenges, expanding your visibility, and effectively utilizing the power of offers.   Key Takeaways: 04:42 Two key indicators that predict your business revenue over the next 90 days—and how to leverage them. 06:24 The crucial shift from just creating awareness to crafting offers that convert. 10:50 The correlation between phone calls and cash and the math you need to make more of it.  12:48 Understanding decision-making patterns that turn curiosity into paying clients. 14:14 How to prevent potential clients from “passing like ships in the night” and instead guide them from interest to investment. 16:39  The difference between being a "likable expert" and a "most hired expert," and to make the shift. 17:13 Why do people buy (hint -it's not for education).  20:12  How to break out of the “friend zone” with prospects and confidently close the sale. 24:55 The hidden reason you may be networking in the wrong rooms—and how to find clients faster. 28:05  How to be more intentional in actions that bring in leads and convert clients.  32:12 How to simplify your strategy in a way that helps you focus and excel in your business. 38:10 An unexpected message opened new business opportunities amidst my life crisis. 40:17 Why Christine suddenly took a chance on herself and made a bold decision.   Resources Mentioned in This Episode: Access Christine's Free Guide 25 Ways to Find Your Next Buyer.  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

Hosting an in-person retreat is one way to make a greater impact with your clients, but many event hosts make a common mistake with how they design their events. Instead of focusing on the elements that produce transformation, they get caught up in a lot of little details that don't shift the field. In this episode 429 of Amplify Your Success Podcast, Darla LeDoux joins host Melanie Benson to share her insights on developing and running impactful retreats that focus on energy transformation. As an expert in creating retreats that shift the field, she unravels the concept of trusting and embodying one's magic to create powerful and life-altering experiences.  Darla outlines crucial steps for structuring your retreats to enable both you and your attendees to step into greater alignment. She also highlights the importance of trusting one's inherent magic and the power of creating experiences that help attendees see their energy patterns, ultimately leading them to more empowered decisions.  It's not about nailing every detail; it's about understanding the energy dynamics and facilitating a space where participants can experience genuine transformation. With the right blend of structure and intuition, you can create retreats that magnetize clients and fuel your business growth in surprising and rewarding ways. Whether you're new to hosting retreats or looking to deepen your impact, this discussion is filled with wisdom on creating profound and profitable in-person experiences. Key Takeaways: 04:54 How your thoughts shape your emotions, behaviors, and the energy field you operate in. (Master this, and everything shifts.) 08:14 Why many feel spiritually called to lead retreats, but hold back from offering them, and how to shift that limiting belief.  12:04 Why small, intimate group experiences create breakthroughs that traditional coaching can't always reach. 16:59 How retreats activate your most powerful way of being—and why that's your biggest asset. 19:56 The secret to handling uncertainty in retreat planning: backup exercises, adaptability, and reading the energy in the room. 22:32 Why energy alignment is the foundation of better decision-making and deeper learning. 27:28 Tips on structuring and pricing your retreat for both transformation and financial success. 28:19 The “truth toolkit” that helps participants shift deeply ingrained beliefs—this could change how you design your retreats. 33:17 Why fancy venues and social media posts won't fill your retreat, and what will.  40:17 Darla's life-changing career shift and how it led to more income and impact than expected.   Resources Mentioned in This Episode:   Access Darla's Ultimate 57-Point Checklist for World Class Transformational Retreats Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

What if you could have more premium sales calls -  without feeling pushy or salesy? Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques).  The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low. If you are ready to transform your sales calls into high-converting conversations without feeling pushy or salesy, eavesdrop in as Melanie does an On Air Coaching Monetization session for Erin Davis on episode 428 of Amplify Your Success Podcast.  Outlining a simple 3-Step Sales Call System, Melanie coaches Erin on how nurturing potential clients, setting the right expectations, and creating a structured conversation can elevate sales calls. Erin shares her journey from being a therapist to expanding her business into coaching, and how refining her sales process is crucial for her future success. Melanie provides actionable advice on crafting a nurturing sequence before the sales call, asking the right questions to understand client goals, and setting the container for a productive call. She also discusses the importance of identifying the cost of keeping a problem unsolved and making an effortless invitation to work together. Melanie unpacks these steps with rich examples that empower listeners to gain confidence and improve their own sales process. Key Takeaways: 02:59 Melanie introduces the new segment, On Air Coaching Monetization & Visibility Hot Seats. 04:32 Erin gives background on how Authority Accelerator helped her have confidence to move from being a therapist to specializing in relationship coaching. 09:45 Melanie coaches Erin on how to warm up leads before the sales conversation to help boost conversion rates. 14:14 Why creating relatability is key in nurturing your prospects.  16:16  Discover how to make a seamless invitation to work together by empathetically connecting with the client's goals and challenges. 21:10 Understand the importance of giving potential clients a pre-call homework assignment to increase engagement and investment. 28:35 How to structure an enrollment conversation and set the container with clear expectations and focusing on the client's desired outcome 30:43 The one thing that will transform sales: Understand the emotional cost of a client's current problem 33:26 How to make sales feel more natural and create a sales conversation script that focuses on helping clients want the solution, rather than feeling sold to.   Resources Mentioned in This Episode:   Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here. Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people's podcasts. But just because this approach CAN work, doesn't mean you will get good results. Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don't have a monetization strategy. They've heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I've discovered four common monetization mistakes that guest experts make that cost them leads and clients. In episode 424 of the Amplify Your Success Podcast, I'm re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting.  Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results.  Key Takeaways:  04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business 06:44 How fixing common monetization mistakes leads to big, fast payoffs. 11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters.. 13:20 What happens when you over-deliver in communication (hint: you don't want to  overwhelm listeners.) 18:07 Being mindful of choosing aligned audiences for better results. 20:01 The secret behind magnetic interviews that deliver consistent leads to your business. Resources Mentioned in This Episode:   Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here  

Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose? On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how to unlock a successful author's mindset. Michelle shares actionable insights on overcoming imposter syndrome and building unshakable confidence. She discusses the importance of small wins and understanding the right timing for your writing journey. Michelle, drawing from her vast experience as a co-founder of GracePoint Publishing, outlines key strategies to transition from fear to fearless action. She emphasizes the significance of aligning your book with your purpose and how that alignment can lead to impactful, transformative work. Tune in to learn more about finding your voice and amplifying your message.   Key Takeaways: 01:30 Discover the mindset shift essential for impactful authors and entrepreneurs 05:56 One thing that can hinder you from achieving impactful work by blocking progress, and how to overcome it.  09:24 How to build your confidence back up plus practical ways to gain experience and small wins. 13:25 How to be aligned with your purpose to create impactful work. 15:25 Discover if you are in the percolation or procrastination stage and when the right time to write a book is for you.  16:48 Signs you're not ready to write your book and what to do instead. 18:40 Why having a guide or mentor can help you overcome writing obstacles. 21:56 The ripple effect of publishing a book and spreading an inspirational message.   Resources Mentioned in This Episode: Access Michelle's Free Training to Get Out of Overwhelm and Get Your First Draft Written:  Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Discover your Ripple Making Readiness Stage! Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out! 

Have you heard the saying that every new level brings a new devil? It's a common saying that basically means that with each new level of success you'll discover new limits, fears and mental blocks. 2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what's emerging. For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I'm sharing the highs, the lows and the learnings here on the podcast. Amidst a whirlwind of “growing opportunities” and closing the year with another round of COVID that forced me to surrender all of my big year-end wrap up activities, I'm looking forward to what 2025 brings. Tune in as I share a significant pivot in my own messaging, as feedback led to the development of my "lighthouse message" that resonates with ideal clients and propels growth. Testing, tracking, and tweaking have become my mantra—especially in crafting messaging that truly connects. I dive into the role of collaboration and optimizing successful strategies over the chronic pull to reinvent and create “more”. This approach has not only reduced frustration but has also brought higher quality leads, showing that sometimes sticking with what works and enhancing it is more valuable than starting from scratch. Moreover, I've expanded my focus on building environments that uplift, ensuring that each step taken is in alignment with the larger vision, all while embracing my life mantra, "You can do hard things." As we close out the year, I'd love to hear your insights, plans, and goals so we can embark on this journey of resilience together! Key Takeaways:  02:58  Why every business growth leap can also generate challenges amidst the transformation. 03:22  How energetic frequencies impact decision-making and business evolution. 06:14  My “year of technology upgrades” and why careful planning and timing is essential.  07:44  One of the big learnings I had was around documenting operational processes for scaling business effectively.  13:25  Why I shifted my message “mid-launch” to The Lighthouse Message that cuts through the noise.   17:58  When to decide if it's the right time to start from scratch versus optimizing what you already have.  20:30  My repeated lesson on expanding my capacity for more bigger, bolder growth.  24:04  How creating your own opportunities beats waiting for external invitations. 27:14  Why managing environmental toxicity is essential for maintaining professional motivation. 30:11  How setting boundaries with compassion leads to more peaceful professional relationships.   Resources Mentioned in This Episode:   Avoid hitting your upper limit so you can grow the reach of your work in the world and increase your impact - Listen to “Expanding Your Energetic Capacity to Increase Your Impact” episode of Amplify Your Success Podcast Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz and see how close you are to becoming a Ripple Maker who gets noticed, valued, and paid!    

Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients. On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places where your ideal clients are already looking for solutions, you can amplify your impact and enhance your business's revenue potential. I share insights and practical steps for honing your lighthouse message as the cornerstone of your visibility strategy, so you stand out in your market. From understanding what makes your high-value clients tick to mastering the platforms that maximize your reach, this episode offers a comprehensive guide to navigating the evolving landscape of client attraction. Join me as I demystify the process of consistently positioning yourself in front of the right audiences. Discover how a well-crafted visibility plan not only propels your authority but also builds the momentum needed to sustain long-term business growth. Key Takeaways:  00:00 Visibility strategy is essential for attracting clients. 06:00 Why you may be spreading yourself thin and how a targetted approach will increase meaningful connections with high-value clients that are already seeking solutions. F 07:13 Crucial elements of an effective visibility plan (hint - clarity, value and rapport)   08:20 What a Lighthouse Message is and how to hone it, because it's the anchor for all of the visibility that you create.  10:36 How to borrow other people's visibility to gain traction faster and connect with high-value clients aligned with your goals. 14:27 What it means to align your visibility with your authority to maintain consistent credibility and trust.  19:23 How to consistently attract more opportunities while adapting to changing trends.  24:24 How to boost profitable visibility and craft compelling offers, ensuring ideal clients say yes before entering the sales process.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit. Today, I'm diving into what's unfolded that is contributing to this low trust and how it's impacting coaching businesses and the expert-based marketplace.  Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that's disconnected from genuine value delivery.  Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches. I'll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs. I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset. From transforming the buying journey to nurturing lifelong client relationships, I'll share what works in revolutionizing trust one connection at a time.    Key Takeaways:  04:18 What's causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue. 08:02  How big promises can sabotage trust and repel clients instead of attract.  09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations. 12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters.  13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market. 14:21  Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers.  15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients. 16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring.  19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base.  Resources Mentioned In This Episode:  Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! https://melaniebenson.com/quiz      

Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It's easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business.  On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you embrace your encoded prosperity path. By examining the shadows, gifts, and innate tendencies, you'll gain insights into what feels blocked, as well as how to unlock your unique prosperity code. Not only will you gain valuable insights into Gene Keys, but Kehla does a personal reading on Melanie's Pearl Sequence so you can catch a glimpse of the valuable gems that could be revealed about your own journey! Key Takeaways: 05:07 Why Gene Keys is a powerful tool for entrepreneurs to understand your unique energetic blueprint and potential. 07:32 How to take business strategy and individualize it to fit your energy and create more balance and alignment.  09:49  The 4 spheres that make up your Gene Keys and what they mean 10:57 How understanding your Pearl Sequence can help you gain clarity on how to create more abundance through being of service.  13:04 Kehla reveals her observations about Melanie's Gene Keys chart.  16:58  What the culture sphere is and what it can reveal about your personal values.  22:10  Using Gene Keys to understand your voice, self expression and how you manifest.  22:30 Why understanding your Gene Keys can help you take responsibility and navigate entrepreneurial challenges with greater awareness. 25:23 The unique way you experience prosperity that fits your style.  27:34 Why you can't have magnetism without being polarizing and why that matters when you are trying to stand out.  32:35 The power of perseverance: Continuing to pursue your entrepreneurial path even when faced with significant obstacles and uncertainty.   Resources Mentioned in This Episode:   Unlock your potential and amplify your leadership using Human Design and Gene Keys using Kehla's Elevate your Edge Portal  Discover how prepared you are to make a bigger impact, attract high-value clients, and establish yourself as an industry leader—all in just a few minutes! Get your Ripple Makers™ Readiness Factor with my free quiz.

What if you could keep your clients engaged, loyal and paying for at least three years, instead of struggling with a revolving door of short-term clients? For many entrepreneurs, retention can be a significant challenge, and end up chasing more clients instead of relying on consistent revenue. The answer might lie in hosting mastermind groups, which elevate the traditional group coaching model by fostering a deeper synergy amongst participants. Masterminds provide a transformative environment where peer learning, collaboration, and support come together to create more value than typical coaching sessions. In episode 412 of Amplify Your Success Podcast, Jay Fairbrother joins me to reveal the power of masterminds for long-term client retention and business growth. Jay, a seasoned business coach and mastermind facilitator, shares his insights on selecting the right participants, creating impactful group dynamics, and establishing a supportive "container" for collaboration. Tune in to discover how implementing a mastermind can lead to a more stable and prosperous business. Key Takeaways: 06:12 Jays surprising experience of ‘finding his tribe' and how masterminds helped him grow a $10M company.  11:40 How masterminds began, what they are and how they benefit business owners.  13:56 Why you can't copy someone else's mastermind, but create one that is uniquely you, to get impact and results.  15:02 Two key factors in creating a mastermind that drives real results (and I share a huge  mistake and lesson I learned years ago). 21:06 Defining what ‘high ticket' masterminds actually are.  23:17 How mindset and perceived value play a critical role in pricing, even when experience and credibility are equal 23:58 Where the true value of a mastermind lies regardless of initial success or pricing. 27:03 What motivates people to stay in a mastermind long term.  28:51 Jays concept of fewer clients, better clients, and longer term clients and how to achieve it.   Resources Mentioned in This Episode:  Are you ready to have a mastermind? Get Jay's FREE Mastermind Readiness Score here Learn how successful experts like Tony Robbins, Jeff Walker, & Lisa Sasevich have scaled their businesses and created a MASSIVE impact for their clients. Grab Jay's Free Mastermind PDF & Training  FREE DOWNLOAD: Get my proven 7 Step Framework to Borrow Million-Dollar Visibility Streams to Exponentially Grow Your Business.  

Does the idea of creating a plan for your business growth make you feel overwhelmed? Do you think about planning, but never seem to have the time to get your ideas out of your head and into a project plan? Planning can feel like a big project, but if you have simple planning techniques in place, you can lay the groundwork to keep your cash flowing, clients enrolling and actually achieving bold growth goals. But if you choose to skip the planning phase, you may find yourself chasing the next sale to make your monthly goals. Not to mention that horrible feeling of being stuck and confused about what steps to take next.  Growth chaos often stems from a lack of planning, which ultimately stems from a lack of clarity.  I've seen it happen to myself and my clients: when there's a lack of planning, there is more stress and a constant scramble to figure out what to do next. But when you blend intention with strategy, you create a roadmap to success, allowing you and your team to direct focus and energy effectively.  In episode 410 of Amplify Your Success Podcast, I'm sharing five transformative business planning strategies that can lay the groundwork for expansive growth in 2025. I'll guide you through developing a visibility strategy, identifying authority positioners, and fine-tuning your offers. I'll also explain the concept of sales triggers and how these pivotal conversion events can move your audience from mere interest to enthusiastic engagement. Finally, I'll dive into the power of intentional collaborations and how a strategic approach to partnerships can elevate your business to new heights. Whether you're planning out the next quarter or the entire year, applying these five business planning strategies will set the stage for your next level of success.    Key Takeaways:  01:18 What to do when you resist planning and just want freedom 03:55 The 80/20 rule of planning that lessens the overwhelm and increases results  05:13 The importance of planning a visibility strategy to improve audience reach and engagement 07:18 Creating authority positions to become the go-to expert when someone needs that speaker or solution. 09:02 The step you can't miss if you want to hit your revenue goals 12:01 How to utilize sales triggers to fill your pipeline and meet sales goals 13:50 How to create a collaboration strategy to avoid stressful launches and lead generation overwhelm (you don't have to go it alone)   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Private VIP Day Coaching With Melanie https://melaniebenson.com/strategyday  

Are your video content efforts failing to bring in the clients and cash flow you expected? Despite putting in time and energy, many coaches struggle with common mistakes that derail their success and prevent them from standing out in a crowded market. In episode 405 of Amplify Your Success Podcast, we tackle those pitfalls head-on and reveal a solution that can transform your results. Tanya Smith, founder of "Get Noticed with Video," joins me to uncover the major blunders coaches make in their video content and how to avoid them. From aligning your video strategy with business goals to staying authentic and consistent, Tanya emphasizes the power of strategic visibility and personalized engagement to drive conversions and professional growth. Tanya Smith shares her ABC framework and actionable insights to help coaches create effective and compelling video content. By leveraging awareness, bonding, conversion, and delight through various video formats, Tanya explains how to foster genuine connections with your audience and turn viewers into paying clients. Tune in as we break down Tanya's practical tips, personal experiences, and advice on embracing your unique video style to enhance visibility and success. Key Takeaways: 03:16 Why your videos perform better if you optimize your message for ideal clients. 08:37 How targeted engagement drives revenue, not vanity virality methods that only get likes. 12:35 Learn the foundational aspects of creating a brand beyond visuals. 19:16 The different types of video content you can create to build a diverse and engaging online presence. 20:41 The ABC Framework to drive revenue from your video content. 28:50 What systems and workflows you can use to ensure accountability in your content creation process. 34:39  How to define and embrace your own individual style in video content that resonates with the audience.    Resources Mentioned in This Episode: Take Tanya's Free Quiz and Discover Your Livestream Vibe  Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Discover how to create a ‘lighthouse message' and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.) Tanya's Stream Like a Boss TV Featuring Melanie  

Let's face it, most of us have no shortage of business challenges and personal setbacks to navigate. It is not uncommon for our inner light to feel dim, and the weight of worries and limitations to dampen our spirits. But what if there was a way to peel back the layers of worry and reclaim your joy? On episode 402 of the Amplify Your Success Podcast, host Melanie Benson chats with Rachel Marie Martin to discover how to get your spark back (no matter what life throws your way.) Rachel pulls back the curtain, revealing her own journey from navigating personal and financial turmoil then rebounding, which included building a mega-thriving community on Facebook.  Rachel shares a practical strategy for reframing worry, letting go of past expectations, and reclaiming personal strength and joy in the present. You'll learn why Rachel believes in finding grace, celebrating victories, and creating a supportive environment to reclaim your spark.    Key Takeaways: 05:37  How the pandemic caused many to re-evaluate their lives and sparked a need to reconnect with their true selves and life purpose. 11:03  Why it helps to let go of the life you imagined and find joy in the one you're living. 13:26  An exercise that will help you reframe worry and anxiety so it doesn't consume you.  17:09  How to be intentional about choosing joy rather than dwelling in negativity. 18:55  Using the ‘pause' tool to show up as one's best authentic self.  20:00  Becoming an advocate for responsible, supportive social media engagement and how to reframe limitations into possibilities. 22:21  How vulnerability and being open for honest conversations can ignite your spark again.    Resources Mentioned in This Episode:  Access Rachel's books, including the brand new, Get Your Spark Back.  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Discover how to create a ‘lighthouse message' and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)  

Have you felt the shift in the coaching and online business industry? Many believe we are experiencing an evolutionary shift in how people invest in their personal and professional growth. At the same time, many business owners find themselves grappling with the challenge of monetizing their business while staying true to their impact-driven vision. The struggle to balance traditional materialistic thinking with a desire for a more profound, purpose-driven approach can create some internal conflict if you don't address it. In episode 401 of Amplify Your Success Podcast, Karen Curry Parker, a renowned leader in human design, and I talk about the evolution of money, business, and how the human design tools can help us navigate these changes. Karen shares common myths about human design as well as the importance of using business as a tool for transformation and evolution.  But what really impacted me personally was Karen's valuable insights on the evolution of money, ancient wisdom around prosperity and why we need to disentangle from ancestral narratives so we can identify our unique place in the cosmic tapestry.  Dive into this enriching conversation to discover the tools and mindset shifts needed to evolve your prosperity code and align your business with your deepest values. Key Takeaways: 07:30 Karen shares her view on what's happening in the coaching industry right now 09:00 The shift from the materialistic era towards impact-driven entrepreneurship and the uncertainties it presents for business owners. 16:45 How to balance the goal of creating meaningful impact, fulfill your soul's calling while achieving financial sustainability. 19:26 How to hold a grand, spiritually-driven vision for your business and yet stay grounded in practical strategies. 24:30 Understanding human design and how it can shift your prosperity code.  26:41 How to disentangle oneself from personal and ancestral narratives to experience more success. 29:04 How conservatism is necessary, even though it feels like you are taking 2 steps back.  34:20 Why it's important to shift to more positive storytelling about your life and business (hint: hold the narrative of the world you aspire to create.)   Resources Mentioned in This Episode:   Want your Human Design Chart? Get Karen's Free Human Design Chart FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Discover your Lighthouse Message and amplify your reach when you accelerate your authority with me. The Fall 2024 cohort is open for applications here.

Have you ever felt like you were reaching an invisible earning ceiling in your business, and no matter what you do, you can't seem to break through? Gay Hendricks, author of The Big Leap, refers to this as an Upper Limit problem. In my work, I recognize the signs that someone has reached their energetic capacity for success, prematurely. Many experts experience hidden blocks that may be holding them back from achieving your full potential in their business, and it manifests as feeling limited or lacking the energy to pursue a greater reach in their business. In episode 399 of Amplify Your Success Podcast, I dive into the power of recognizing what's really happening when we experience limitations of our energy bodies, as well as mental and emotional blocks, and how they directly impact the results we generate in our businesses. I draw from my own journey into expanding my capacity for more, as well as the breakthroughs I've witnessed in my clients over the years. We'll explore how unresolved trauma and limiting beliefs can create a subconscious barrier to success as well as other unique signs that you are destined for more. Tune in to discover how understanding and elevating your energy body can open new doors for your business, allowing you to amplify your authority and increase your impact in the world.   Key Takeaways:  01:42:  How to recognize and expand your capacity to receive, especially if you are conscious and impact-driven.   05:53: Why self-sabotage can occur when you hit the limit of your capacity, and how to identify signs that your capacity is limited.   08:14:  How unresolved trauma can manifest as chronic health issues. 11:38: The connection between emotions, energetic vibrations, and the impact on what we create and attract.   16:25: How operating in low vibrational states can hinder creating something impactful, and how to move up the energetic vibrational scale toward higher resourceful states.   19:43: How to shift from trauma states and unresolved low vibrational energies to more resourceful mental and emotional states.   21:15: Why it's essential to surround yourself with conscious leaders and influencers to increase your capacity for success.   24:10: How to strengthen your capacity to receive, expand your paradigm of what's possible, and allow yourself to be seen as a recognized authority in your field.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Check out my coaching programs.  

Envision a scenario where your expertise becomes a powerful magnet to ideal clients (and equally repels those that can not, or will not, invest in your solutions.)  When an expert-based entrepreneur discovers how to create an irresistible message, they stop being “The Invisible Expert” and stand out as a recognized authority that their ideal clients rave about. Believe it or not, your brand has an energetic signature that can either repel or attract your dream clients. And if you are attracting too many non-ideal clients, or are experiencing a ghost town in your lead generation, chances are you haven't activated that brand energy to its full potential.  In episode 398 of Amplify Your Success Podcast, I'm exploring the concept of brand energetics, so you can elevate your brand and learn how it can transform your visibility strategy into a compelling force in your industry. I'll share insights on how to tap into the authentic power of your brand, leveraging tools like Human Design to reveal your unique energetic profile and enhance your message.  I'll unravel the subtle disconnects that might be keeping you invisible in the marketplace and provide actionable strategies to amplify your authority, while revealing the hidden factors that may be keeping you stuck in invisible expert syndrome. Take a listen and learn the key to becoming a recognized authority and making a greater impact in the world. Key Takeaways:  00:08: Why your most valuable superpowers might not be translating to client conversions. 00:37:Why traditional marketing methods may not be working (and are setting entrepreneurs up for frustration and overwhelm.) 03:56: How to elevate your brand, that's compelling and attracts ideal clients while repelling those who aren't the right fit. 07:34: The dangers of having too many offerings and how it can affect your client conversion. 10:25: Why you should make your messaging relevant and centered around the needs and desires of your ideal clients. 12:13: The concept of brand energetics and how authenticity plays a crucial role in your brand's energy. 15:38: How to boldly claim your expertise and refine and elevate your brand to be recognized as an authority instead of an invisible expert.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams LAST CHANCE to get your free Human Design Report and unlock your authentic brand signature (closes August 1st).  Check out my coaching options, like $100k Authority Accelerator, here.  

When a business owner experiences a gap between their desired level of impact and revenue – and their reality, identifying the core problem quickly can help them get back to sustainable growth. Way too often, expert-entrepreneurs believe their problem is a sales problem and rush to create a better offer. But that's not always the growth roadblock, and the real problem is probably lurking in their blindspot. As an entrepreneur, if you don't solve the real problem lurking in your blindspot, you'll continue to cash solutions, throw money at problems and feel frustrated with slow sales. The real problem behind slow sales is often a stealth business growth block hiding in your blind spot.  In episode 397 of the Amplify Your Success Podcast, I uncover the blind spots that may be silently sabotaging your potential and learn how to leverage these insights to make the second half of this year a resounding success.  Drawing from my 24 years in business, and personally navigating my own ups and downs of entrepreneurship, including epic failures as well as successes, I've identified 10 financial success barriers that can be misdiagnosed and become dormant profit drains.  We'll take a closer look at crucial factors such as messaging disconnects, missing selling triggers, and the impact of assuming your audience knows why they need your offer. Plus, I'll reveal how *playing not to lose* instead of *playing to win* could be holding you back (hint: you may need to rewire your mindset for success.)    Key Takeaways:  01:00 Uncover what stealth growth blocks may be hiding in your blind spots that are sabotaging your success.  04:19 Understand the importance of evolving your brand and why your brand messaging should be continuously updated as the market shifts. 07:19 Discover the significance of a bold brand promise that resonates with your audience and how it can set you apart in the market. 09:59 Learn how to build a messaging bridge between your audience's world and your offerings (and avoid messaging disconnects). 11:50 Why sales triggers are essential to increase sales from your “nurtured connections.” 13:39 Recognize how lack of support and overdoing tasks alone can drain your business growth life force. 21:35 What I discovered in the nuances of playing not to lose versus playing to win and how it impacts your business growth.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

Ever wondered why hitting those revenue goals feels like an elusive target?  Have you ever stopped to consider that your business growth is stalled prematurely because you've been solving the wrong problem?  In episode 396 of the Amplify Your Success Podcast, I unpack the stealth growth barriers that may be silently holding your business hostage in five or six figure years instead of months. I unpack my 3M Method for diagnosing what's holding you back from achieving your revenue goals. And when you get monetization, messaging and mindset right, your business should be in momentum.  Plus, I'll shed light on how to dissolve your hidden mindset barriers and guide you in channeling your six and seven figure monthly revenue goals into reality.  This is part one of a series where I'll be unpacking really tricky areas of business growth, things that are often in our blind spot, and share a few proven strategies that I've stumbled into over the last 20 plus years in business.   Key Takeaways:  00:53 What the 3M Method is and how it helps me quickly diagnose where an expert-business owner is stuck or hitting a revenue plateau prematurely. 03:31 Unpacking the nuances of Monetization, and the missing link for consistent five and six-figure months. 06:20 Where many coaches, consultants and course creators go wrong with designing a strong, relevant, and irresistible signature offer and revenue roadmap. 09:21 How role that a continuity program plays in growing profits. 13:00 Why your message has to evolve as the market shifts. 17:44 Unpacking the most common messaging mistakes that impact-driven entrepreneurs often make. 20:40 How mindset silently influences your decision making and business success, especially if you've got unresolved micro traumas. 24:03 Why I believe mindset is the spark plug of success (and the barriers it can pose if not addressed fully.)   Resources Mentioned in This Episode:  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams $100k Authority Accelerator for coaches, trainers, consultants and service providers ready to make consistent 6-7 figures a year. 90 minute Money Roadmap Strategy Session (request a Fast Track session if interested.)  

Even the most talented service providers and business owners often experience resistance around selling. But if you are an introvert, embracing sales may be the biggest hurdle to increasing revenues. Many entrepreneurs run into this issue because they've struggled to find a way to authentically connect with potential buyers. But, what if there was a way to shift your mindset and fall in love with the sales process? On episode 395 of the Amplify Your Success Podcast, I talk with sales expert Tish Times, who offers a game-changing solution to help entrepreneurs transform their sales game. Tish zeroes in on the power of follow-up, mindset shifts, and personalized connection-building techniques that will have you rethinking how you approach selling. Tish empowers listeners to overcome their selling hurdles and start seeing sales as a natural part of doing business. After hearing this episode, you'll have actionable strategies for improving your follow-up game and overcoming your sales fears to create a thriving sales pipeline.   Key Takeaways:  05:11 Discover the power of Tish's personal selling approach and why people really buy from you. 11:02 Tish shares her follow up formula and how to avoid being ghosted by your prospects. 13:49 How to create systems and automation that takes the guesswork out of your follow up process. 15:36 Sales mindset and identifying any limiting money stories that may be standing between you and more sales. 22:07 A “sales cue” tip for reluctant team members who could be closing more sales.  26:37 Tish shares a personal story of stepping into her superpower and how it helped her have the confidence to grow her business.   Resources Mentioned in This Episode:   Access Tish Times Easy Sales and Networking (Especially for Introverts) Handbook  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Check out Melanie's LinkedIn profile (and connect here)

LinkedIn is a powerful platform to connect with other business owners, especially if your market is corporations, CEOs and professionals. But capturing the attention of connections requires a different approach than other social media platforms. There are effective ways to stand out in a sea of competitors and inspire connections to explore your services. Part of the solution lies in creating a brand identity that captivates and engages your audience, but even more importantly is the experience you create with your posts.  On episode 394 of the Amplify Your Success Podcast, you'll discover the secrets to crafting authentic, attention-grabbing content that establishes trust and authority with your LinkedIn connections from my guest Danielle Cobo. I love her journey from accidental entrepreneur to becoming a sought-after career coach and business consultant, all thanks to the power of vulnerability and strategic content creation on LinkedIn.  Listen in to hear a few of her “tricks of the trade” to narrow down your niche, effectively connect with your desired audience, and build an irresistible brand presence that opens doors to new opportunities and collaborations.    Key Takeaways:  06:56 How Danielle got intentional and grew her community on LinkedIn from 2500 to 28,000. 12:30 The secret to getting help from AI platforms to boost content value. 13:39 Why clarifying your ideal client's needs and connecting emotionally will help your content stand out. 15:07 Tips on how to optimize your LinkedIn profile to get noticed (and get clicks!) 19:38 How to use LinkedIn for boosting SEO results. 22:18 A dive into how LinkedIn's algorithm works and measures your brand presence.  23:41 Why LinkedIn is pivotal for building a successful coaching business. 28:17 What happened when Danielle started getting vulnerable on LinkedIn.   Resources Mentioned in This Episode:   Grab A Copy Of Danielle's Book. Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Check out Melanie's LinkedIn profile (and connect here)

Do you track your business data to help you make better decisions, especially around sales? Many entrepreneurs experience unpredictable cash flow and the impact of industry changes on their bottom line. When you learn how to leverage key data more effectively, it can transform your business bottom line.  In episode 393 of Amplify Your Success Podcast, guest Amy Traugh unveils how to use data correctly to drive consistent cash flow. By embracing what Amy calls the CEO Method, she reveals how to focus on the right organic marketing strategies through analyzing your numbers. We also unpack the importance of leveraging podcast analytics for content strategy, and why a coaching business needs to know where their best clients come from to keep marketing costs down. If tracking data has felt like a waste of time, you'll definitely want to listen in to incorporate these data tracking tactics.   Key Takeaways:  05:02  What data a business owner should be tracking to measure success. 09:40  How to assess if your offers align with your business goals. 13:49  Why leveraging content (like podcasts) can have a powerful trickle-down effect when strategically implemented.  15:25  Move the cashflow needle by gaining ‘clarity as to who' and ‘consistency as to what.'  17:29  The problem with being unaware and busy on strategies without clarity of its ROI. 21:44  Why clarity is your north star and how it impacts your marketing, sales, automations and results.  28:01  How investing in the right mentor can transform your business.    Resources Mentioned in This Episode:  The CEO Method: An Entrepreneur's Guide to Business Success! Free E-Book  Tap into Million-Dollar visibility streams with my proven 7 step framework. 

Have you ever considered changing your Customer Relationship Manager (CRM) technology? There is no perfect system out there, and some business owners swear by Keap, Active Campaign or Click Funnels. Others are so frustrated and overwhelmed with their email deliverability or functionality that like me, they are considering a move to the newest and shiniest tech, Go High Level.   I'm going to take you behind the scenes of a major decision we made in my business early this  year, how we decided, and what we learned, that might actually help you decide if moving to this technology is the right decision for you.  In episode 391 of the Amplify Your Success Podcast, I share the behind-the-scenes intricacies of making a pivotal shift in your business infrastructure, what you must consider and a few essential steps to take before you leap to have a smoother transition.  I also answer one of the biggest questions my community has been asking me about: Why I migrated from Keap (formerly Infusionsoft) to Funnel Gorgeous (a white label brand of Go High Level).   I'll share the costs, decision making criteria and a few of the hot features of Funnel Gorgeous (GHL), as well as some of the ins and outs of my experience.. If you are looking to make any switch to Go High Level or Funnel Gorgeous, I hope this episode gives you the details you need to make an informed decision, so that your CRM, customer support and email deliverability can be improved to amplify your own business growth.    Key Takeaways:  00:00 The issues with Keap that led to looking for other options  03:33 What we discovered about email list management and the unsolvable problem that pushed me out of Keap 06:39 Insights around Go High Level and their pricing tiers 08:10 Key features of Go High Level and the Funnel Gorgeous brand that won us over  14:14 The difficulty of making the switch and unexpected challenges  19:58 How very different Go High Level is from other CRMs (and a few things you must know before jumping in) 23:28 Tips to ensure a correct setup for powerful system functionality 26:11 How to evaluate the right software options based on your key factors   Resources Mentioned in This Episode:  Discover more and sign up with Funnel Gorgeous GHL here Matthew McGregor of 22apps.com (who did my migration) Kerry Taft of Taft Systems (who does my on-going workflow and automations) Learn about Million-Dollar Visibility Mastermind (formerly Authority Mastermind)

Are you struggling to secure funding that will help your business thrive at each stage of your growth? Many entrepreneurs face the challenge of obtaining financial capital, especially when starting up their business. But even established entrepreneurs can benefit from proper financial funding sources to assist in strategic growth. Amanda Webster, an expert in business funding sources, joins me on Amplify Your Success Podcast episode 389, to share valuable insights and practical tips on how to leverage business credit and loans effectively. The episode dives into the benefits and responsible use of business credit cards, considerations for carrying debt, and the factors involved in obtaining traditional business financing. If you're looking to understand the difference between business credit and business loans and how to leverage them to grow your business, this episode is a must-listen. In this sponsored episode, Amanda explains when to secure a loan versus using business credit, as well as key factors involved in obtaining traditional business financing. As you listen in you'll also discover a few benefits savvy credit users benefit from that can provide much needed incentives!   Key Takeaways:  06:13 How to balance personal versus business credit. 09:28 Why you should avoid credit card debt for personal success. 10:13 Amanda explores a few of the reward benefits you can get from business credit cards  15:40 How to assess costs and build your credit for capital. 19:33 Factoring in the credit card rates vs loans in decision making.  21:55 Amanda discusses a few of her favorite credit card rewards options. 24:21 Different credit card protection levels to consider.  26:57 Tips on using credit cards wisely and how to create a plan to repay. 30:59 The challenges with loan underwriters in today's financial market.   Resources Mentioned in This Episode:  Fuel your success journey with an instant funding pre-qualification (and access helpful business credit resources)  Tap into Million-Dollar visibility streams with my proven 7 step framework.   Get details on the Million-Dollar Authority Mastermind  

Growing your email list can become a valuable asset, especially if you make sales online. An important factor in the success of your online sales is continuing to grow your email community. Instead of relying solely on social media to accomplish that goal, consider hosting virtual summits to not just grow your email list, but to attract your ideal clients! In a world where the marketplace is crowded and competition is fierce, standing out as a leader in your space is essential for business success.  This week on Amplify Your Success Podcast episode 379, Jay Williams, an international speaker and high-performance coach, reveals how he's been leveraging virtual summits to not only build his email list but also to engage with potential clients and nurture relationships with influencers in his market.  Discover how Jay's people-centric approach to virtual summits has not only grown his list but also positioned him as a trusted authority in his industry. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways: 05:00 Why virtual summits have become Jay's favorite audience building strategy 06:58 Why over relying on social media for lead generation is a huge risk (and what happened to Jay that forced him to develop other options.) 11:08 The importance of aligned intentions when selecting speakers for summits. 13:41 A proven strategy to generate leads as a host, and as a speaker, from summits. 17:09 How virtual summits benefit experts with small lists. 21:13 The advantage of ‘borrowing influence' from other speakers in a summit. 24:48 Integrity amongst speakers – what happens if it's broken. 28:33 Win-win-win outcomes when you establish high standards, and lead your summit from that space. 30:47 Maintain speaker commitment for successful list building. Resources Mentioned in This Episode: Guide to How to Consistently Add 1000-1500+ High Quality Leads to Your Email List Using Virtual Summits: https://jaywilliamscoaching.com/leads/ Download my free guide, 7 Steps to Million-Dollar Visibility 

Can you imagine what life would be like if you could grow your business while working only 4 days a week? If that feels like a distant dream or a business only “other people” can enjoy, then grab a pen, paper and your favorite beverage and listen to my Amplify Your Success Podcast guest, Charles Alexander. Charles has been in the pursuit of a 4-day work week since 2007 – and by delegating tasks, optimizing his mindset and mastering his daily routines, found a way to achieve work-life harmony.  In episode 378, Charles reveals the potential for entrepreneurs to realize their business ambitions while prioritizing personal time. Whether it's focusing on high-impact tasks, setting clear boundaries, or leveraging community support, we uncover actionable advice for those seeking to navigate the journey towards a 4-day work week. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  03:25 Improving productivity with the Million Dollar Visibility framework. 09:35 How Charles balanced coaching, business and home life during challenging lockdown. 12:28 Tips for compressing your work week for efficiency. 13:56 4 keys to enhancing time management: visualize, plan, prioritize, act. 18:36 To spend more time in your zone of genius, delegate tasks. 22:07 Why we should reject busy culture to work towards balance. 25:38 Perfection can hinder progress. Set boundaries. 29:32 How to gain more uninterrupted focus time 30:38 A solid rule of thumb for outsourcing is 20% rate and 80% quality.   Resources Mentioned in This Episode: Video - How to Create Your 4 Day Work Week! https://www.yourcharlesalexander.com/4-day-work-week  Download my free guide, 7 Steps to Million-Dollar Visibility

As a coach, consultant, healer or transformational leader, attracting clients isn't something most people learn in their training. Having a successful six figure (or more) business requires you to have paying clients – so how do you convince a prospect that your process is going to transform their life? Your ability to influence others in your marketing and sales is key – but not the way most marketers do with questionable tactics. There is an art to what's called ethical influence and uncovering these proven tactics can transform your client acquisition game. Michael Stevenson, co-founder and CEO of the Ethical Marketing Academy and Transform Destiny, joins me on Amplify Your Success Podcast episode 373 with invaluable insights into leveraging ethical persuasion to amplify your business success, emphasizing the power of connecting with the desires and needs of your potential clients.  Join us as we explore the mindset, language, and strategies needed to not just attract, but also retain your ideal clientele. From mastering the art of influence to understanding the subconscious factors that impact customer decisions, this episode is packed with practical wisdom to help you secure more clients ethically and effectively. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  06:09 Why starting a business doesn't guarantee success. 07:22 Michael's story as a homeless teen, with programming skills, struggling to get hired, and the birth of his first software product. 09:20 How to amplify your authority and stand out with ethical persuasion strategies. 15:44 How Michael overcame insecurities to help others gain confidence. 17:51 NLP and how it helped heal both  Michael's self esteem as well as Melanie's ability to thrive. 22:38 Background on Neuro Linguistic programming (NLP) as a practical study of human thinking and behavior to stimulate listening and communication. Ethical concerns exist. 26:07 Discussion on ethical vs. questionable behavior in coaching and growth industry, advocating for trust and ethical practices to stand out in the market. 27:14 Focus on real metrics, not vanity metrics. NLP trainer had high close rate, but also high refund rate due to lack of substance and care for customers. 32:50 Asking questions is a powerful way to influence the conscious mind, which tends to default to inaction and rejection. 34:14 Sales is about coaching and serving, not just about making a profit. 38:09 The importance of language and future pacing when using ethical influence tactics.   Resources Mentioned in This Episode: Get a free copy of Michael's Best-selling eBook, Influence to Profit: http://www.ethicalmarketing.com/melanie [FREE Download] Want to up your influence as a Guest Expert? Discover the 17 Mistakes Commonly Made that Cost You The Lead or Client https://melaniebenson.com/scorecard

When you are in a crowded market, an expert entrepreneur is going to have a lot of similar-sounding competitors (even if those competitors are not as talented or capable of delivering the results that you do.) In a crowded market, you either blend into the noise or stand out as the authority. When you stand out as the authority, you become the go-to expert your industry refers to and your ideal clients seek out. In episode 372 of Amplify Your Success Podcast, I reveal the foolproof method I stumbled upon that propelled my business from struggling to break $1,000 a month to multiple six figures 20 years ago.  With my Authority Building Trifecta, not only did I achieve visibility, I also accelerated the monetization of that visibility. Today I teach this method to my clients so they can quickly boost their authority and land coveted shows and stages (and activate a 24/7 client generation system.) I'll also highlight the critical importance of being highly visible with what I call authority content, and how it holds the power to get invitations to speak, to reinforce your expertise, and to speed up your ideal client's decision-making process. We'll delve into the art of being on other people's platforms and how it can significantly boost your authority. Finally, I'll unveil the magic that happens when inspiring your audience to consume your content, imparting valuable insights on nurturing relationships and dynamic client journeys. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways: 02:02 Authority is essential to generate Million Dollar Visibility  04:57 What my 3 part Authority Building method is for expert entrepreneurs. 08:47 What Authority Content is and how to showcase expertise for client attraction. 13:38 Consistent social media presence is important. 15:01 How borrowing credibility and influence from others works to build your own audience. 19:28 Where the “client attraction” magic kicks in with your messaging & branded content. 23:31 How my podcast helps nurture potential clients.  24:57 Two potential outcomes from the authority method   Resources Mentioned in This Episode: Free Resource: The 7-Step Framework to Generate Million-Dollar Visibility Free Scorecard: 17 Mistakes That Guest Experts Make That Cost Them the Lead & Client  $100k Authority Accelerator Interested in Accelerating Your Authority in my $100k Authority Accelerator this year? Request a complimentary Fast Track Session and we'll evaluate your authority roadmap together.   

Are you struggling to scale your business at the pace you desire? Are you looking to accelerate your success and make bold strides in your industry? An entrepreneur's mindset plays a pivotal role in propelling the business toward rapid success. From embracing failure as a powerful learning opportunity to learning how to identify your true business identity, a growth mindset is necessary to avoid business collapse when facing inevitable growth challenges. Brian Will, an experienced serial entrepreneur, joins me on Amplify Your Success Podcast episode 370, to unlock the key components of a growth mindset that has driven billions of dollars in sales inside his own businesses.  Inside this deep conversation, we explore the changing landscape of sales, unlocking the power of unique value propositions, understanding the complexity of hiring for growth, and uncovering the top soft skills essential for business growth and scaling. A powerful part of this conversation centers on the transformative power of shifting your mindset in coaching to navigate obstacles, and gain the necessary mental fortitude to drive your business forward.  Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways:  06:10 How Brian built multiple successful ventures – and the challenges that strengthened his fortitude along the way. 08:41 Why success in business requires both a growth mindset and mentorship. 12:23 How to identify and embrace your soft business skills that grow your business. 14:45 The success paradox of overcoming limitations to boost business success potential. 17:11 Fear and lack of delegation hinder business growth. 23:19 Stand out in a crowded market and communicate effectively. 28:49 How to choose a mentor (and this answer might just surprise you a bit.) Resources Mentioned in This Episode: Get the first 2 chapters of Brian's book, The Dropout Multi-Millionaire: 37 Business Lessons, for free. https://brianwillmedia.com/ Join us for the 2024 Bold Growth Event at https://boldgrowthevent.com  

Have you tried manifestation techniques but they don't seem to work for you? Or perhaps you know that this is the year you are meant to achieve more, but you are not sure you have the stamina or energy to pull it off. Often, the disconnect lies in our own energy and to achieve bigger success, we require real transformation guided by trained professionals Instead of falling for quick-fix courses and cookie-cutter strategies, what if you had access to a simple technique that produces a quick boost of energy and momentum? Hilary DeCesare, an award-winning peak performance, business, and mindset mastery coach, joins me on Amplify Your Success Podcast episode 369 and walks us through a powerful 4-step tune-in process to help elevate your business energy and problem-solving skills. Hilary's 4-step tune-in process, designed to be done multiple times a day, aims to elevate energy levels and provide a highly effective approach to tackle your biggest growth challenges (and boost up your momentum when you need it the most.) Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways: 03:07 Preview of Melanie's own breakthrough in the conversation with Hilary. 09:18 Global shifts are occurring and people are seeking change. 10:54 Why EQ is going to be more impactful than IQ going forward. 15:35 Why striving for more and pursuing excellence transforms how we show up 18:52 How to overcome negative beliefs so you can reach your higher potential. 21:13 Hilary reviews her simple process to raise vibrational levels daily. 24:39 Why music is so essential to using the 3HQ process. 33:37 The monkey study shows the impact of mirror neurons. 36:56 How Hilary utilizes her favorite songs to enhance productivity methods. 43:27 A prediction on a big industry shift towards integrated coaching and transformation.   Resources Mentioned in This Episode: Find out what's holding you back from scaling your business. Take the quiz at www.therelaunchco.com  Join us for the 2024 Bold Growth Event at https://boldgrowthevent.com  

What if you could fast track your business to a monthly six-figure income – and in the process positively impact the lives of more of your ideal clients? If seven figure revenue is your goal, then reaching six figure months is the milestone, but to pull that off you'll need to stretch yourself and step outside your comfort zone. In episode 346 of Amplify Your Success Podcast, meet Ron Reich who specializes in exponential revenue growth. Ron joins me to explore the concept of his "acceleration principle," which focuses on going beyond a profitable income in the $4-$500,000 range and reaching for the seven-figure mark. He believes that in order to achieve this level of success, individuals must invest more in advertising, hosting large live events, and launching strategic partnership endeavors. Throughout the episode, Ron emphasizes the importance of mindset and self-image in achieving higher financial success. We discussed the concept of "money mindset,” which can play a significant role in determining one's income level. Ron shares his own bold decision to host his first live event, which had a profound impact on his business and propelled him to the next level. Get ready to discover the power of stepping outside your comfort zone and the importance of mindset in achieving financial success.  Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways: [06:36] Why making money is boring, especially lots of it. Ron unpacks how to achieve consistent high earnings (secret is it's not about fancy marketing, it's about you making sales happen.) [10:26] What the acceleration stage is and how it helps you in advertising, affiliate launches, and bigger stages/events. [12:21] Ron and Melanie explore the importance of stretching yourself to reach seven figures. [17:48] How language is a significant element in the optimization and expansion process. [19:47] Some of the biggest mistakes that entrepreneurs make: lack of focus, not asking for help. [24:07] The mindset and self-image of a successful individual. [28:02] How one of Ron's bold shifts was hosting a successful $10,000 live event.   Resources Mentioned in This Episode: Get Ron's Resource: The $100K per month roadmap workshop. DM Ron here on Facebook for access. Take my FREE Quiz and discover what's really in the way of you getting paid more for your expertise.

What if you could make more sales just by demonstrating your ROI (aka your Return on Investment) to a potential client? By being able to articulate the kind of challenges you help your clients solve and the results you achieve, you'll find that you'll attract more ideal clients ready to invest quickly. The key to pulling this off is having a clear value proposition that demonstrates your ROI. Lisa Ann Edwards, a business expert with a proven track record of helping coaches, consultants, and leadership experts achieve their goals, joins me on Amplify Your Success Podcast episode 339 to show us how to bring our ROI into the sales process to win more business. Throughout the episode, we discuss how to demonstrate one's value while coaching, covering topics such as the importance of clarity in the coaching process, building authority by measuring expertise and client success data, the expected financial impact of coaching engagements in sales conversations, and setting expectations and accountability for success. In addition to providing practical frameworks for leveraging ROI, Lisa and I explore where the coaching industry is heading, providing insight into how technology is shifting the landscape and where to focus moving forward.  Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.   Key Takeaways [04:10] Measuring ROI: A Key to Business and Career Development  [7:50] Measuring ROI for Coaching Services [11:50] 3 ways to show value to clients [16:02] Leveraging Client Results for Business Growth [19:49] Maximizing Coaching Revenue through Measurement [23:40] The Future of Coaching Industry [27:44] Financial Coaching, the future of coaching and Lisa's Bold Business Strategies Resources Mentioned in This Episode: Get Lisa Ann's 5 Step Framework, The Money Talk at www.The-Money-Talk.com

If you are an expert-entrepreneur, being visible in your industry leads to a plethora of good opportunities (not to mention it is essential to attract ideal clients.) However, from time to time, I hear from talented people who really want more opportunity that being more visible is absolutely terrifying. The idea of putting themselves out there and being seen triggers fear, self-doubt and a story that they just are not ready for more.  On episode 338 of Amplify Your Success Podcast, let's explore why visibility can cause a business owner to feel trapped in a cloak of invisibility – even when they truly want more opportunity and clients.  I'll discuss common invisibility traps including unhealed trauma, fears and limiting beliefs that hold them back from embracing visibility strategies like being a guest on other people's podcasts or doing live streams on social media – as well as a simple energy practice to shift out of these mindset blocks and into visibility that feels aligned. Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences. Takeaways [4:07] How a social media “dig” became the inspiration for this week's episode on visibility being scary for some people. [7:19] I share an example of a Guest Expert System client who was paralyzed due to her limiting belief that she wasn't ready or capable. [9:40] How our subconscious mind goes to work to protect us from visibility when we have unhealed trauma, fear or limiting beliefs. Plus the importance of your “why.” [12:38] My journey from stiff and boring as a speaker to feeling more bold and confident on stage and behind the microphone. [18:10] How my Human Design has helped me (and my IGNITE Mastermind clients) unlock aligned visibility strategies that feel natural and powerful. [21:22] Two energy practices to help you break free of anxiety and start feeling more clear-headed, confident and in your personal power again. Resources Mentioned in This Episode: Human Design for Business Reading Guest Expert System IGNITE Mastermind How to book a Fast Track Call with me  

As an expert-entrepreneur, speaking on stages and doing interviews on podcasts can provide much needed visibility to new audiences. But when your topics get popular, you might find you are constantly bombarded with requests to speak at events, conferences, and online shows. While these opportunities can be a great way to build our brand and showcase our expertise, they can also be a drain on our time and resources. In this episode, I will explore how to evaluate speaking opportunities to ensure that they are a good fit for your business goals. As an expert-preneur, you know that your time is valuable and that every minute counts. With so many speaking opportunities out there, it can be tempting to say yes to every opportunity that comes your way. However, not all speaking opportunities are created equal, and it's important to evaluate them carefully to ensure that you're using your time effectively and reaching the right audience. On episode 334 of Amplify Your Success Podcast, discover the key factors that expert-preneurs should consider when evaluating speaking – or any visibility opportunity. By the end of this episode, you'll have a better understanding of how to evaluate speaking opportunities wisely and make the most of your time as a busy expert-preneur. So, let's dive in! Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7-Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences. Takeaways [1:27] The facts to consider and the energy alignment of choosing good visibility opportunities. [4:19] Why starting with the end goal helps you make better decisions. [7:20] I cover the second question that is a go/no go factor to pursue an opportunity. [12:38] Why I ask event hosts how they will curate their audience (and how this affects your participation.) [16:50] Future pacing into the actual event to uncover other valuable priorities (before they crop up later and surprise you.) [19:40] How my Human Design factors into my decision making process (and what happened when I tuned into my unique energy alignment factors!)   Resources Mentioned in This Episode: Human Design for Business Reading How to book a Fast Track Call with me  

Imagine if your brand message made you memorable, and worked 24/7 to attract the right clients and opportunities to you. A word rebellion is a messaging statement that acts like a powerful magnet in your industry. By distilling your message down to just three words, you can communicate your unique value proposition in a way that is concise, memorable, and impactful. This messaging statement can serve as a rallying cry for your brand, uniting your team and your audience around a common mission and purpose. By consistently using this statement in your marketing and branding efforts, you can establish a strong and recognizable brand identity that sets you apart from your competitors and resonates with your target audience. Whether you're just starting out or looking to rebrand, a 3 word rebellion messaging statement can help you create a powerful and effective brand that stands the test of time. On Amplify Your Success Podcast episode 333, Michelle Mazur joins me to reveal how you can uncover your unique 3 word rebellion and deploy it in your marketing efforts. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways ●     [5:07] What it means to create a rebellion with your words and messaging. ●     [7:59] How the right message goes to work for you, attracting more clients and opportunity. ●     [10:11] Your message is bigger than just you – and can be a big part of your business growth. ●     [13:21] How to discover your 3 word rebellion (hint: it starts with freeflow brainstorming!) ●     [16:29] What to do if you catch yourself overthinking it, and getting paralyzed with this process. ●     [20:00] The truth about a 3 word rebellion for your messaging and how it impacts your competition. ●     [27:27] Michelle discusses why embracing sales is her “one thing” she wished she'd done sooner.   About the Guest Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.   Connection With The Guest Website: http://www.drmichellemazur.com/  Linkedin: https://www.linkedin.com/in/drmichellemazur/   Instagram: https://instagram.com/drmichellemazur   Resources Mentioned in This Episode: ●     Get Michelle's Free Resource: 3 Word Rebellion, a mini messaging workshop you can listen to on the go:  www.3wordrebellion.com ●     Unreasonable Hospitality book. ●     Amplify Your Success Podcast episode 316, Rising Above Industry Turbulence ●     GuestExpertSystem.com

  With over 900,000 active podcasts (and over 2 million shows launched in the last 2 years), there is no shortage of interest in podcasting. However, over 1 million shows launched and later paused their production, creating a phenomenon known as Podfade. The primary reason that a podcaster halts production is a lack of desired results. The solution? Learn how to grow a successful podcast. A successful podcast is a powerful tool for entrepreneurs to build their personal brand, establish thought leadership, and connect with their audience on a deeper level. It can also help to generate leads, drive traffic to their website, and increase revenue for their business. On episode 330 of Amplify Your Success Podcast, I'm sharing how this show landed in the top 1.5% of all podcasts worldwide (and more importantly, what steps YOU can take to improve listenership of your show too.) Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.   Takeaways ●     [1:57] Why I set my goal to be a top podcast in my market ●     [4:19] Covering some key podcast growth statistics since 2019 (and why this matters right now.) ●     [9:20] Key strategy of audience building and why this is the #1 factor that drives downloads and a successful show. ●     [10:38] The first pillar of growing an audience and the importance of your episode topics. ●     [13:17] Why I pivoted from a solo show to integrating guest experts to tap into pillar two. ●     [16:16] Leveraging other people's podcasts to master the third pillar of audience growth. ●     [19:40] Pillar four and the importance of your own promotional plan.   Resources Mentioned in This Episode: ●     Authority Brand Podcast Toolkit ●     The Guest Management System ●     [1]  [2]  [3]  How to book a Fast Track Call with me

If you're experiencing lower than usual sales, it's essential to identify the real reason why people aren't buying your offers. While it can be easy to assume that your prices are too high or your offer isn't aligned, the actual reason may be something completely different. Before you deep-dive into rebuilding all your offers or creating yet another new lead magnet, or worse, making up a story in your mind that you aren't good at marketing your business, be sure you know how to assess the problem so you focus on the right solution. On episode 326 of Amplify Your Success Podcast, I'll guide you through the same steps I use to assess a sales problem for a client so you can pinpoint what's really not working. Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.   Takeaways ●     [3:57] Client case study of a one-time $250k launch that couldn't be repeated (and what was really the problem.) ●     [5:49] The most common problem behind poor sales – how you build your audience. ●     [7:44] I talk about a super challenging time when my email technology automatically lost 40% of my subscribers. ●     [10:38] Positioning issues and why it is the root of many sales and conversion issues. ●     [13:17] Using Action Catalysts to move passive leads into active participants and buyers. ●     [17:25] Pricing problems and how they surface to destroy your sales.   Resources Mentioned in This Episode: ●     Get the 7 Step Framework ●     Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients ●     How to book a Fast Track Call with me.

In a world where attention spans are short and distractions are endless, how does an expert-entrepreneur stand out from the crowd? It's easy to get lost in all the noise, especially if you are vying to land a guest expert spot on a top podcast or attract new clients. Being relevant with your message is critical to capturing your audience's attention. When your message resonates with your audience, you establish a connection that builds trust and loyalty, increasing the likelihood that they will choose your products or services over your competition. By speaking directly to the needs and interests of your target market, you create a compelling reason for them to engage with your brand and invest in what you have to offer. On episode 325 of Amplify Your Success Podcast, I'll share a simple formula to create a relevant message that acts like a magnet to get ideal clients booking sales calls with you…today! Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.   Resources Mentioned in This Episode: ●     17 Mistakes ●     Guest Expert System for coaches, consultants and service providers who want to elevate their authority, build an audience and attract a steady stream of ideal clients