Podcasts about creators are brands

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Best podcasts about creators are brands

Latest podcast episodes about creators are brands

Bonus Footage
7 Steps To A 7-Figure Newsletter w/ Matt Ragland

Bonus Footage

Play Episode Listen Later Jun 21, 2023 50:17


Subscribe to the BonusFootage.co newsletter. This episode, we're kicking off a new series around newsletters. Most of the episodes will be focusing on short form video creators who've been able to successful move their audience and attention to a profitable newsletter. 7 Steps to Making 7 Figures With Your Newsletter // with Matt Ragland (matt@mattragland.com), make sure to tell him you friends with Tom of “Creators Are Brands”. In this episode, we discuss: Why you need a newsletter as a short form creator. What should be in your linktree to promote your newsletter? What's the copy you should put on your newsletter landing page? Should you give away a freebie when people sign up to your newsletter? What kinds of digital products should you sell to your newsletter? We also talk about Matt's agency that works with creators and entrepreneurs to turn your existing content into a high converting, profitable newsletter. Like, you don't have to do any extra work. It's basically a productize service that pays for itself, from minimal work from your end, if you've ready built your audience. I'm sold on it, I've been telling my friends about, and if you're a listener of this show, you're a friend. If you want to work with Matt or learn more about it as we're talking, go to yourweekly.email or email him directly at Matt@MattRagland.com and make sure to tell him you friends with Tom of “Creators Are Brands”.

figure newsletter 7steps matt ragland creators are brands
Conscious Creators Show — Make A Life Through Your Art Without Selling Your Soul
Sachit Gupta on How to Build a Million Dollar Content Business

Conscious Creators Show — Make A Life Through Your Art Without Selling Your Soul

Play Episode Listen Later Feb 1, 2023 64:56


“Creators need to understand that the game being played around them is rigged. And basically, if they don't understand a different way to play this game, they will get sacrificed in the algorithm and burnout because the platforms doesn't care. — Sachit Gupta Recently I was a guest on Creators Are Brands with Tom Boyd — Creator of @BonusFootage on TikTok and Instagram, creator strategist for billion dollar brands, and all around hilarious person. Highly recommend his podcast! In this episode we discuss content strategies, inventory, and 6-figure sponsorship deals. After re-listening to this podcast, I knew I had to share it here, with you. Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA. (0:00) - Introduction (03:56) - What is Platforms Media?  (06:00) - Who the first person that anyone should bring on in their team, is. (09:14) - How to start playing the content game differently (16:15) - How to apply the 3M Method to fine-tune your niche (19:40) - Is there a blueprint for six-figure sponsorship deals? (22:55) - Selling content inventory in advance (32:10) - Selling content inventory for short-form content — Should you do it?  (34:30) - How you can build a team & start monetizing your audience (41:08) - How to cater to cold leads and inbound leads (46:09) - Should you partner with influencer agencies? (48:55) - What infrastructure have you built for recording & delivering the content? (52:45) - Who the first person is that you should partner with for content distribution (1:02:45) - Closing remarks

Woke & Wired - Expanded Consciousness and Entrepreneurship
230. Rethinking Content Creator Business and Creating Your Own Algorithm – TOM BOYD Interviews KSENIA BRIEF

Woke & Wired - Expanded Consciousness and Entrepreneurship

Play Episode Listen Later Dec 24, 2022 70:08


In this episode I'm interviewed by Tom Boyd for his show Creators Are Brands. It's packed with gems! Description from Creators are Brands: In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she's quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make. We discuss: Rethinking content creator business Building a sustainable brand on social media  Finding meaning and longevity in digital self-expression Relationships over transactions  Social media as a stepping stone on the way of remembering who you are  The metrics that actually matter  Trusting the content you're “meant to” share over logical strategy  How to reframe comparison on social media  Allowing social media to be a mirror of places you are meant to grow Redefining success  Seeing triggers as opportunities for growth  Do you need to create a separate instagram account for your podcast?  Clearing out your creative shelf  Give yourself the grace to move through what you're moving through  Ways to connect to the joy of creation  How Ksenia is currently approaching podcast and social media brand sponsorships Related episodes:  225 Retiring From Being An Influencer: Identity Alchemy, Soul Journey As A Public Figure and Releasing Addiction To Hustle 193 Tom Boyd of @bonusfootage: All Things Content Creation, Short Form Video and TikTok Growth 186 Join Me For 11 Days Of Sharing On Social Media | Hyping You Up To Share Your Medicine with The World Resources: Meditation and breathwork challenge on Open  Social Media Challenge: 11 days of sharing  Hashtag Mindful class on Skillshare Connect with Tom Boyd: www.tomboyd.co Creators are Brands podcast  Instagram: @bonusfootage TikTok: @bonusfootage Twitter: @BOYDERyo Connect with Ksenia:  kseniabrief.com Ksenia's email list Instagram @ksenia.brief YouTube Ksenia Brief TikTok @ksenia.brief Subscribe, rate and review the podcast on Apple Podcasts Follow the podcast on Spotify

Bonus Footage
So you've built an audience online - Now what?

Bonus Footage

Play Episode Listen Later Dec 22, 2022 72:47


Get on the @BonusFootage newsletter for more creator resources. Get Jack Butcher's course mentioned in this episode: Build Once, Sell Twice (affiliate) Welcome to this episode of Creators Are Brands. This show explores how solo creators are building audiences, breaking through limiting beliefs, making money online WITH THEIR IDEAS AND STORIES. In this show, we talk to Ed Crockett. He's a creator who teaches filmmakers how to do film stuff. He's recently jumped from 2500 followers to over a 100K followers on Instagram in a short amount of time with his short videos. He's also happens to be a listener of this show… Like many creators, he's figured out the how to build an audience… and now he's trying to figure out ways to make bring in some money without selling out and work with brands he's actually aligned with… So this show is part strategy session and part interview where we discuss… How to start building relationships with brands Exactly how he should price his partnerships and frameworks for getting started with pricing How to show your value to brands as a creator How to build permlissionless partnerships that eventually get you paid How to look for actual buyers Should he start a patreon, a course, or a YouTube channel right now? There's much to learn from him about how he built his audience, and now how he's setting it up to make some sweet side income as he continues his day job. I think that's a situation that a lot of creators are in… most have a day job, and might actually enjoy it, but we're looking for a creative outlet on the side that might actually help pay some of these bills. I love this conversation because it's with a creator who is building right now, real time, and what we discuss are actionable ideas that you can implement as you're building your brand.

online built audience creators are brands
Bonus Footage
Build a creator brand that you love using a "VALUE LADDER" w/ Dr. Shanté Cofield (@TheMovementMaestro)

Bonus Footage

Play Episode Listen Later Dec 14, 2022 50:00


Subscribe to the Bonus Footage newsletter and follow me at @BonusFootage on all socials. Welcome to Creators Are Brands, part of the HubSpot Podcast Network the audio destination for business professionals.  I'm your host Tom Boyd, I'm a creative strategist and a creator who gets way too enthusiastic about people who teach and tell stories online.  In this episode we talk to Dr. Shante Cofield,  She's a full-time creator, online teacher, and all around cool person who keeps it real, and creates with integrity and maintains her values throughout all her content.  From her email list, to podcasts, to courses, to coaching, to being featured in Men's Journal, Women's Health to Runner's world.  She's built a brilliant creative platform at @TheMovementMaestro where you can check out all of her work.  And if you listened to the episode with Jay Clouse, you know what I'm talking about when I say “creative platform”, which is really just her digital ecosystem as a creator.  This episode, we discuss… How to create content to stay within your integrity and your values We go through her framework for building your value ladder and where you should start (And a value ladder, is essentially your business model for your creator brand) How much you should price your offers How more followers doesn't equal more money Building a community vs. just getting more followers to get more followers Her favorite tool for creators who are looking to build your mailing lists Quick tips for writing copy for your landing page of your lead magnet Why an online course shouldn't be your first offer Why she loves workshops and how she builds her business around them How to think about building the content for your workshop If you like this episode, please share with a homie.

women health men creator brand journal runner shant value ladder cofield jay clouse tom boyd hubspot podcast network shante cofield bonus footage creators are brands
Bonus Footage
How Jay Clouse generates over $300,000/yr as a "creator educator" (and exactly how YOU can start)

Bonus Footage

Play Episode Listen Later Dec 7, 2022 49:31


Subscribe to the http://www.BonusFootage.co newsletter for more creator tips Welcome to this episode of Creators Are Brands, the show that explores how creators are building businesses online. This show is part of the HubSpot podcast network, the audio destination for business professionals.  And today, this conversation is with someone who is also part of the HubSpot podcast network, Jay Clouse.  He is one of my favorite creator educators, a phrase that he coined that we discuss further on the show. He's built a successful podcast called “Creative Elements” , one that I actually listen to the most, he has a lucrative newsletter called “Creator Science”, and a membership community that helps people like you become professional creators.  This year, his one person media company is on pace to bring in over $300,000, and in this show we talk about… Where you should start as a creator Why you should be building a “creative platform” and what that is Why he's building a video first podcast The most valuable asset you can build as a creator What platform drives most of this sales Why you plan for ads at the beginning when you launch your podcast What the “AD INVENTORY” means His production process for recording his podcast If you like this episode, please share with a friend.

Bonus Footage
How to validate your digital product idea (BEFORE YOU WASTE TIME BUILDING IT)

Bonus Footage

Play Episode Listen Later Dec 1, 2022 33:31


subscribe to the http://www.BonusFootage.co newsletter for more audience & business building strategies for creators In this episode of Creators Are Brands, which is part of the HubSpot Podcast Network, the audio destination for business professionals, I talk to @TravisBrown who gives no BS advice on how to build a profitable side hustle. This is a short but value packed convo where Travis tells us exactly how to validate your product idea to your audience BEFORE you make it. Please share and leave a review if that's something you're into.

bs validate waste time digital product product idea hubspot podcast network creators are brands
Bonus Footage
How to start your podcast (The EXACT strategy I shared on a coaching call)

Bonus Footage

Play Episode Listen Later Nov 9, 2022 73:45


Subscribe to the http://www.BonusFootage.co newsletter for more resources and strategies for solo creators. Listen in on this strategy call with my friend as I help her think about the positioning of her new podcast and how she should approach her first ten episodes. Tori is already a successful entrepreneur, as the owner and creative director of a content marketing agency called Camelot Creative Co, which is essentially her one woman media shop that produce content and provides strategy in the luxury real estate space. Now she's looking to build a podcast from scratch to scale her experience, ideas, and curiosity to help other likeminded creative entrepreneurs. Use the frameworks from this call to think about the launch of your show! If you like this episode, please share with a homie. Creators Are Brands is part of the HubSpot Podcast Network, the audio destination for business professionals. Hit me on IG: @BonusFootage

strategy shared exact coaching calls start your podcast hubspot podcast network creators are brands
Bonus Footage
How they started a top 1.5% podcast as teenagers, how to promote your podcast, and pitching your show to advertisers

Bonus Footage

Play Episode Listen Later Nov 3, 2022 48:40


Get more resources for creators on the Bonus Footage Newsletter. In this episode of "Creators Are Brands" podcast, powered by the HubSpot Podcast Network, the audio destination for business professionals, I talk to Night and Josh of the Juvy podcast. They're teenagers, 16 and 18, who saw a gap in the market for a podcast for… teenagers. Their show has became a top 1.5% podcast globally, on top of building a large audience on TikTok of 100K as a result of their fire clips In this episode… We talk about their production process What equipment they use Why they started with the cheapest mics on Amazon Their collaborative relationship and how they split up roles, the reason one of their episodes blew up, we get into the business side I even have them do an impromptu pitch for brands to advertise on their show If you're in the process of trying to build an audience at any point in your creative career, not just a teenager, this episode with Night and Josh is for you let's get into the show

Bonus Footage
The FUTURE OF CREATIVE WORK in the independent economy

Bonus Footage

Play Episode Listen Later Sep 6, 2022 56:20


Welcome to this episode of the Creators Are Brands podcast. Hosted by Tom, the creator of @BonusFootage. In this show, we talk to Samantha Taylor who is the head of social strategy at Contra. She is a creator for the brand, but also super knowledgeable about the independent economy for creators. We discuss: How she blew up the brand's TikTok account How creatives should be landing paid gigs How to approach discovery calls with brands The types of independents that people WANT to hire The importance of communication And MUCH MORE. Share this episode to a homie if you liked it. Subscribe to the Bonus Footage newsletter for the best resources and creator breakdowns on the internet.

tiktok economy independent contra creative work samantha taylor bonus footage creators are brands
High Level
How to go VIRAL and make money with BRANDS as an influencer | Tom Boyd on High Level

High Level

Play Episode Listen Later Jun 19, 2022 38:18


Creators are brands: https://www.youtube.com/c/tomboydmedia In this episode, I sat down with my friend Tom Boyd to talk about how he got started on building his brand and how he grew it into one of the most renowned names in the content creation market. We also discuss his unique perspective on content creation and how he positions and packages concepts to empower people to create with confidence. He also shares the format he uses for Bonus Footage content, the importance of building relationships when working with brands, some insights from his experiences and tips and tricks for creating short form videos and more! Tom's advice for content creators will leave you motivated and prepared with ideas and tactics. CHAPTERS 0:00 Intro 0:50 Content Strategy 2:40 Get Over Simple Ideas 4:23 Manage Content And The Process 10:15 From Small Creator To Work With Brands 15:34 The Most Important Thing To Any Industries 23:47 What To Learn From Influencers 27:19 How To Go Viral 35:23 The Next Level Up For Tom Boyd 37:50 Outro WHO IS TOM BOYD? Tom Boyd is a digital strategist known as @bonusfootage on TikTok and Instagram, where he posts short, eye-catching, insightful clips filled with how-to's, anecdotes, tips, and other resources to help creators create content that actually makes an impact. His content helps creators unlock their creative power, tell better stories and build brands. He's been writing, directing and producing for digital landscapes for over 12 years. Tom hosts Creators Are Brands, a podcast that explores how storytellers are building brands online, from the mindsets, to the tactics, to the business side. Tom's best videos: How to go VIRAL the right way: https://www.youtube.com/watch?v=bPfyvEKh34k CONNECT WITH TOM BOYD: Website: https://www.tomboyd.co/ https://www.creatorsarebrands.com/ Instagram: https://www.instagram.com/bonusfootage TikTok: https://www.tiktok.com/@bonusfootage Twitter: https://twitter.com/boyderyo WATCH TOM'S SHORTS SERIES FOR CREATORS: https://youtube.com/playlist?list=PLgnJEpT9cmTotaDQBYR4__ymgwb7zAeBG RESOURCES: Shorts for Creators - https://www.tomboyd.co/shorts 7 Steps for the Ultimate Social Media Content Strategy (+ Template) - https://thesocialshepherd.com/blog/social-media-content-strategy Tom is the host of the "Creators Are Brands" podcast Where he asks creators questions about how they built their brand. It's a side project that people seem to like. Tom's passion is helping creators unlock their creative power, tell better stories and build businesses. Discover how to script short videos for social with free checklist: https://www.tomboyd.co/tips FOLLOW US High Level Podcast: YouTube: https://www.youtube.com/channel/UCpbmC90NHxld7RGFoZB9ovQ Instagram: https://www.instagram.com/highleveltv Axel Arzola: YouTube: https://www.youtube.com/c/AxelArzola/ Instagram: https://www.instagram.com/axelarzola Facebook: https://www.facebook.com/heyaxelarzola/ Twitter: https://twitter.com/AxelArzola Red Axe Media Website: https://redaxemedia.com/ Instagram: https://www.instagram.com/redaxe.media/ --- Support this podcast: https://anchor.fm/axelarzola/support

Sticks n' Stones
Tom Boyd: How storytellers are building brands online!

Sticks n' Stones

Play Episode Listen Later Apr 12, 2022 88:30


In this episode, I am joined by one of my favorite podcasters and content creators Tom Boyd. He is the host of the Creators Are Brands podcast where he discusses how storytellers are building brands online. Tom and I discuss what it is like to be in the music industry as he was around some real game-changers early on in his career including people like scooter Bruun, Justin Beiber, Zach Roth, Pharell, and many more. We discuss college, education, and the opportunities we have today. We also hammer down the importance and opportunity of the creator economy, how he is building his brand as a storyteller, and we discuss all the tips and tricks when it comes to building a relationship vehicle like your own podcast. Creators Are Brands Podcast: https://open.spotify.com/show/4KRlapHQCCGZ2v2KUUFRQj?si=0d19f1b3c9fa46ad Tom's short-form content on tiktok and Instagram @bonusfootage. ALL SOCIALS: ▸Podcast Youtube: https://www.youtube.com/channel/UClioHdfM6jYF0qkDFKViQ-A ▸ YouTube: https://www.youtube.com/channel/UCdMG-JNS_ciZkA73xykh22w ▸ Facebook: https://www.facebook.com/stone.fredrickson/ ▸ Instagram: https://www.instagram.com/stonefredrickson/?hl=en ▸ Linkedin: https://www.linkedin.com/in/stone-fredrickson-5b251b20b/ ▸ TikTok: https://www.tiktok.com/@stonefredrickson?lang=en ▸ Other TikTok: https://www.tiktok.com/@coach.stone GET IN TOUCH: If you'd like to talk, I'd love to hear from you. DM me on Instagram to get the quickest response from me. I try my best to reply to things but there sadly aren't enough hours in the day to respond to everyone

Bonus Footage
Blake Michael: The future of how companies work with creators

Bonus Footage

Play Episode Listen Later Mar 31, 2022 39:10


Welcome to this episode of Creators Are Brands hosted by Tom Boyd. In this episode we talk to Blake Michael (https://www.instagram.com/blakemichael14) who is a creator and the Chief Evangelist of Lumanu.com (Yes, the platform who sponsors this show!) When I saw his role with Lumanu, I thought that sounds like the perfect role for a creator and I wanted to know more…. And Blake goes into detail how he got the role and how he thinks the industry will shift to hire more positions like this one. We also discuss… How he was the youngest magician on YouTube How he was one of the first people to be in the YouTube partnership program Why he became so passionate about being a creator as opposed to going the traditional film hollywood route His love for the start-up ecosystem How Lumanu.com is focusing on putting more money in your pocket and taking the stress out of the business side of being a creator. Enjoy the show and subscribe on your favorite podcast platform. Hit me on the gram: Instagram.com/BonusFootage

Woke & Wired - Expanded Consciousness and Entrepreneurship
193. The Balance Between “Playing The Game” and Following Your Gut | All Things Content Creation, Short Form Video and TikTok Growth – TOM BOYD

Woke & Wired - Expanded Consciousness and Entrepreneurship

Play Episode Listen Later Mar 4, 2022 77:33


Tom Boyd is a digital strategist known as @bonusfootage on TikTok and Instagram, where his content helps creators unlock their creative power, tell better stories and build brands.  He's been writing, directing and producing for digital landscapes for over 12 years. Tom hosts Creators Are Brands, a podcast that explores how storytellers are building brands online, from the mindsets, to the tactics, to the business side.  Tom is one of my absolute favorite creators for all things creativity, content and creator economy, and in this episode we discuss:  How to develop your creative muscle and show up consistently on social media The balance between “playing the game” and doing what feels right in your gut  Choosing creative longevity over virality  Want to get on TikTok? Tom shares how to get started  How to measure the success of your content and the one vital metric that we don't talk about enough Tom's content creation process Tom takes us behind the scenes of one of his most popular series on TikTok Tom shares the story behind a video that unexpectedly went viral  The importance of choosing yourself over waiting to be discovered Why the key to growing on social media is being generous  Why investing into the first 3-5 seconds of your videos is the key to short form video strategy The video that led to Will Smith's team to reach out to Tom Choosing internal expansion over external validation  The key difference between artists and creators  Why it's important to get clear on your goals before creating content Episode sponsor: Zencastr, my #1 podcasting tool since day one of this podcast. Zencastr provides crystal clear sound and gorgeous HD video. What I love about it is that it records separate audio and video tracks for me and the guest, so the editing process is a lot more customized. Plus, there's secured cloud backup, so you never lose your interviews. It's super easy to use — there's nothing to download, my guests just click on the link and we start recording. Go to zencastr.com/pricing and enter promo code KSENIA to get 30% off your first three months with PRO account. Connect with Tom Boyd: www.tomboyd.co Creators are Brands podcast  Instagram: @bonusfootage TikTok: @bonusfootage Twitter: @BOYDERyo Connect with Ksenia:  kseniabrief.com Ksenia's email list Instagram @ksenia.brief YouTube Ksenia Brief TikTok @ksenia.brief Subscribe, rate and review the podcast on Apple Podcasts Follow the podcast on Spotify

Bonus Footage
How to pitch & negotiate brand deals (with Kristen Bousquet)

Bonus Footage

Play Episode Listen Later Feb 23, 2022 60:41


Welcome to the Creators Are Brands podcast hosted by Tom Boyd (@BonusFootage) In this episode, we talk to Kristen Bousquet (https://www.instagram.com/kbousq/). Kristen is an influencer/creator coach that helps people turn their impact into income. Get Kristen's book on Pitching & Negotiating brand deals here: https://etsy.me/3sbIkFU I bought Kristen's ebook on pitching & negotiating brand deals, which is linked wherever you're listening to this episode… and I loved it so much, applied what I learned immediately, and told her that she should charge more for it. Then I asked her to be on the podcast to talk through some of my favorite parts. That's what this episode is all about…. We discuss getting clarity on your creator brand and creating a mission statement. How to START talking to brands The importance of building LOYAL AF audience What deliverables should you include when pitching a brand? Working with brands for package deals & long term partnerships. How do you get in touch with the brands and start building the relationship What to include in your media kit… The importance of confidence when negotiating rates as an influencer The mistake the majority of influencers make when pitching brands. This episode is powered by Lumanu.com

pitch pitching negotiating negotiate brand deals kristen bousquet creators are brands
Bonus Footage
JT Barnett: How you can make money on TikTok with a small following, a look inside his "anti-agency" for brands, and tips for making short form videos

Bonus Footage

Play Episode Listen Later Jan 27, 2022 68:56


JT Barnett is BACK for part. 2. Welcome to the Creators Are Brands podcast where we discover how creators are building brands online. Today, we talk to my friend Jt Barnett who is absolutely dominating on TikTok as a creator who teaches creators TikTok WHILE building his business built solely around helping dope brands build their following on TikTok. This is one of my favorite conversations on the pod. It was so good, we hardly edited it and just ran the interview raw and uncut. I hope you enjoy the show. Listen to our first episode here: https://www.creatorsarebrands.com/making-a-media-empire-one-video-at/ Follow him here: https://www.tiktok.com/@jtbarnett?lang=en Follow me at instagram.com/bonusfootage This episode is powered by Lumanu.com

Breathin' Air: Everyday Action, Extraordinary Mindset
#086 Creators Are Brands ~ Tom Boyd

Breathin' Air: Everyday Action, Extraordinary Mindset

Play Episode Listen Later Jan 19, 2022 70:54


Host of "Creators Are Brands," full time content creator and guru Tom Boyd AKA Tommy Tickets. From his grass roots start in the music industry to helping the world spread their truth and brands through content creation. Tune in for all the juice on how to build your brand and media presence. Instagram: @bonusfootage TikTok: @bonusfootage Twitter: @BOYDERyoCreatorsAreBrands.com 

brands creators tom boyd creators are brands
Bonus Footage
Her process for hosting 700+ podcasts & how to start your show today (with Espree Devora)

Bonus Footage

Play Episode Listen Later Jan 14, 2022 77:02


If you've wanted to make a podcast, or even considered what it would look like to start one, this episode is for you. We talk to Espree Devora who is a full-time creator and podcaster. She publishes multiple episodes a week across her two shows: We Are LA Tech and Women In Tech Show… Harpers Bazaar ranked her show as a top ten podcast, she's an icon on Clubhouse, and most importantly, she's known as the “Girl Who Gets It Done”. In this episode, we learn all about her process for creating a podcast…. And she shares her best tips and insights straight from her experience in producing over 700 podcast episodes. The outline for this conversation is based on her framework for creating a podcast… The P's and the M&M's. Purpose Process Production Marketing Monetization Throughout this whole episode, we unpack all of these elements. Between me and you, selfishly, I was asking her these questions so I could continue to improve the quality and reach of the Creators Are Brands podcast… and this free consultation has already been a game changer for how I think about the show. This episode is essentially a master class on how to podcast, and I can't wait for you to apply these ideas to your very own show. This show is sponsored by Lumanu.com

Bonus Footage
Betting on his YouTube channel by taking out a loan (Michael Downie 300K on YouTube)

Bonus Footage

Play Episode Listen Later Nov 17, 2021 65:54


This week on Creators Are Brands, I chatted with the adventure creator Michael Downie. Michael Downie is a full-time YouTuber who is coming up on 300,000 subscribers. He has a super inspiring story of how he got started and trusted his vision to be a full-time creator. In this episode, we discuss: Why he called himself a YouTuber before he was full-time How he took out a loan and bet on himself with only 1500 subscribers How he thinks about working with sponsors and investing it back into the business His creative process with his team His exact TIPS for storytelling Here's my favorite piece of knowledge Jules dropped in the episode: “Back when I had 200 subscribers. I decided I was going to introduce myself as a YouTuber even though I had a full-time job at a junk removal company. I decided that I was going to make this my career, that I was going to be a YouTuber.” This episode is powered by Lumanu.com The creator economy is hiring // Creators Are Brands Job Board: https://creators-are-brands.pallet.xyz

Bonus Footage
How creators and brands should work together with Jules Montgomery (280K on TikTok)

Bonus Footage

Play Episode Listen Later Nov 12, 2021 59:29


Welcome to the Creators Are Brands podcast, hosted by Tom Boyd of @BonusFootage. This is the show that discovers how creators are building brands online. In this episode, I chatted with creator Jules Montgomery. Listen to the episode here: Jules is a content creator with 280K followers on TikTok where she teaches her audience how to create with confidence. She's also an agency owner who connects brands with influencers and she is in the process of building “the glassdoor for influencers.” In this episode, we discuss: The first company she started that saw 6 figures within 2 months of launching How she started her own influencer agency What she would do differently in her earliest brand deals Why she is starting the glassdoor for influencers and creators Exactly how brands should be working with creators How you should reach out to brands What you should include in your pitch deck Here's my favorite piece of knowledge Jules dropped in the episode: “People want to know what the result is going to be before you start and it's just NEVER going to work like that. I didn't trust it… I just sent it.” For the next few months, I'll be sharing exclusive insights from each episode with the Lumanu community at Lumanu.com. Listen to the show on your favorite platform: iTunes Spotify Stitcher This episode is powered by Lumanu.com I hope you'll tune in! See you back next week. Thank you for listening. Get my resource and GEAR GUIDE at tomboyd.co/resources

Record Edit Podcast
Why Your Podcast is the Ultimate Networking Hack & How to Thrive in the Creator Economy (Tom Boyd | Creators Are Brands)

Record Edit Podcast

Play Episode Listen Later Oct 18, 2021 62:51


Tom Boyd (@bonusfootage) is the man behind Creators Are Brands, the show that explores how storytellers are building brands online. He remains fascinated by how individuals are building  brands around their individualities. What We Discuss: 00:00 Intro 01:37 What is the creator economy? 06:16 To get into content, start your own podcast 11:02 Start something with the end in mind 14:46 Best social media content strategies 21:11 Podcasts tell you stories from successful people 26:19 Finding and selecting guests 31:22 Build relationships that  supports your goals 35:32 Production process 38:06 Scripting questions for the interview 41:37 Promoting the show 44:02 Podcast episodes are getting shorter 45:36 Mistakes some podcasters make 47:40 The companion show podcast 50:14 Be clear about who you target audience is 55:49 Podcasters need to build an email list 57:31 Why Will Smith? 01:01:00 The only true failure is the failure to start Like this show? Please leave us a review here - even one sentence helps! Post a screenshot of you listening on Instagram & tag us so we can thank you personally! In this episode of the Record Edit Podcast, Tom talks about content marketing and leveraging your podcast. From deciding who your target audience is, the type of content you want to put out to selecting guests, building real relationships and connections within your community, and the importance of having an email list.    Episode Resources: Tom Boyd is on Instagram and Twitter 27 Tips from TikTok Experts (Video Lesson)

Mixergy - Startup Stories with 1000+ entrepreneurs and businesses
#2137 What I’ve learned from 2,000+ interviews

Mixergy - Startup Stories with 1000+ entrepreneurs and businesses

Play Episode Listen Later Sep 22, 2021


I haven’t talked about this much but I have a new book coming out in October. The book is full of conversation techniques I’ve learned after 14 years and 2,000 interviews. The book is called Stop Asking Questions. I was interviewed by Tom Boyd of the Creators Are Brands podcast about what’s inside. Check out the conversation. Tom Boyd is the host of Creators Are Brands, where he helps creators unlock their creative power, tell better stories and build brands. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

tom boyd creators are brands stop asking questions
Creator Culture
Tom Boyd on why a bias towards action is a creator's key to success

Creator Culture

Play Episode Listen Later Aug 6, 2021 37:33


Welcome to week 14! For a lot of us learning what we love to do takes time. One experience leads to the next. Each stop on the journey teaches us something we didn't know before. Until one day you find exactly what it was you've been looking for. This week I'm talking to Tom Boyd - Today Tom is a creator who educates other creators on mindset, process and maximizing creative output. He does this through his podcast called Creators are Brands and has an Instagram account called Bonus Footage. Rewind 10yrs and Tom was working with Asher Roth, who was Scooter Braun's first management client, and other artists in the music industry. He's a captivating storyteller, a wordsmith and a creator's biggest advocate. Check out Tom's podcast, Creators Are Brands and his Instagram account!

Bonus Footage
Making a media empire one video at a time with JT Barnett

Bonus Footage

Play Episode Listen Later Jun 30, 2021 40:06


JT Barnett is the founder of HoneyHouse, the very first adult content house, the founder of Reset (a festival for the hottest wellness brands), and a hockey brand media/company called TripleDekke. JT played professional hockey… but now he specializes in business and internet strategy all rooted in wellness and positivity. He's currently teaching everything he's learned from his experiences on his personal TikTok account. In this episode we discuss his strategy and JT gives you actionable insights you can use for your own creative process today. Do ya boy a big fave “Click the Apple Podcasts Link and subscribe and write a sweet review that I can screenshot and send to my Mom proving that actual humans listen to content.” Follow JT on TikTok: @JTBarnett Follow JT on Instagram: https://www.instagram.com/jtbarnett/ Listen to the full episode on your favorite platform: https://plnk.to/creatorsarebrands?to=page Watch on YouTube: https://www.youtube.com/channel/UCCu0W4xiABBQuQPOmm5ryfQ Welcome to “Creators Are Brands", the show that explores how storytellers are building brands online. From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what's working, so we can apply that to your mission. We'll do this by talking to creators, their teams, the platforms that power them, and doing solo shows that break down specific ideas from my own experiences or perspective of how others are thriving. We focus on impact driven creators. The storytellers who seek to make a positive impact on the world with their content. Hi... I am Tom Boyd. I am a full-time content creator and digital strategist. I've been writing, directing and producing content for digital landscapes for over 12 years. I absolutely love creative storytellers, principles of marketing and purpose driven entrepreneurs. I do not seek to be an expert on this show. The goal in this show is to be a journalist, a detective, an explorer who reports back to you with what's working for these successful creators so you can apply what you learn to your own mission. This is my website -> https://www.tomboyd.co/

Bonus Footage
The Case For Teaching On TikTok (500K in 6 months)

Bonus Footage

Play Episode Listen Later Jun 23, 2021 62:01


Sean Oulashin is a creator who is helping you lead a more impactful life by making entertaining and insightful videos on TikTok. He's sitting at around 500,000 followers that he's accrued in the last couple of months.. but more importantly, he created… in my opinion the most relaxing video on TikTok He also has a full-time job as a video creator for a successful clothing brand In this episode.... Sean makes the case for why you should be on TikTok as a creator He breaks down his creative process that has helped him build this large audience so quickly. And we break down practical ways creators should think about monetizing their account. Do ya boy a big fave “Click the Apple Podcasts Link and subscribe and write a sweet review that I can screenshot and send to my Mom proving that actual humans listen to content.” Follow Sean on on TikTok: @SeanOulashin Listen to the full episode on Apple: https://podcasts.apple.com/us/podcast/creators-are-brands/id1493357557 Spotify: https://open.spotify.com/show/4KRlapHQCCGZ2v2KUUFRQj Listen on Anchor: https://anchor.fm/creatorsarebrands Watch on YouTube: https://www.youtube.com/channel/UCCu0W4xiABBQuQPOmm5ryfQ Welcome to “Creators Are Brands", the show that explores how storytellers are building brands online. From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what's working, so we can apply that to your mission. We'll do this by talking to creators, their teams, the platforms that power them, and doing solo shows that break down specific ideas from my own experiences or perspective of how others are thriving. We focus on impact driven creators. The storytellers who seek to make a positive impact on the world with their content. Hi... I am Tom Boyd. I am a full-time content creator and digital strategist. I've been writing, directing and producing content for digital landscapes for over 12 years. I absolutely love creative storytellers, principles of marketing and purpose driven entrepreneurs. I do not seek to be an expert on this show. The goal in this show is to be a journalist, a detective, an explorer who reports back to you with what's working for these successful creators so you can apply what you learn to your own mission. This is my website -> https://www.tomboyd.co/

Bonus Footage
Look, another podcast for creators!

Bonus Footage

Play Episode Listen Later Jun 16, 2021 31:15


Welcome to “Creators Are Brands, the show that explores how storytellers are building brands online. From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what's working, so we can apply that to your mission. We'll do this by talking to creators, their teams, the platforms that power them, and doing solo shows that break down specific ideas from my own experiences or perspective of how others are thriving. We focus on impact driven creators. The storytellers who seek to make a positive impact on the world with their content. Hi... I am Tom Boyd. I do not seek to be an expert on this show. The goal in this show is to be a journalist, a detective, an explorer who reports back to you with what's working for these successful creators so you can apply what you learn to your own mission. This is my website -> https://www.tomboyd.co/

Pol and Pals
"Utilize Your Natural Strengths" ft. Tom Boyd | Creator of Bonus Footage

Pol and Pals

Play Episode Listen Later Jan 1, 1970 61:19


On episode 33, I have a #CreativeConversation with my pal, Tom Boyd, a.k.a “Boyder” in a past life.These days, Tom is a content creator who is strictly dedicated to ensuring other content creators are thriving.He does this via his brand "Bonus Footage" where he posts short, eye-catching, insightful clips filled with how-to's, anecdotes, tips, and other resources to help creators create content that actually makes an impact.He also hosts a podcast called "Creators Are Brands" where he interviews creators who are publicly building brands based on themselves.In this episode, Tom talks about: what it was like to rap with Asher Roth, meet P. Diddy, and work with Scooter Braun (2:50)pivoting out of the music industry and finding his own lane (07:19)how he creates his Bonus Footage content (11:53)what he's learned from interviewing young Tik Tokers (22:27)how everyone is born with natural strengths (47:10)FOLLOW TOMWATCH BONUS FOOTAGELISTEN TO CREATORS ARE BRANDSWATCH ON YOUTUBEREAD NEWSLETTERFOLLOW POL AND PALSFOLLOW POL